WO2018169279A1 - Procédé de prestation de service de publicité numérique pour moyen de transports en commun - Google Patents

Procédé de prestation de service de publicité numérique pour moyen de transports en commun Download PDF

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Publication number
WO2018169279A1
WO2018169279A1 PCT/KR2018/002926 KR2018002926W WO2018169279A1 WO 2018169279 A1 WO2018169279 A1 WO 2018169279A1 KR 2018002926 W KR2018002926 W KR 2018002926W WO 2018169279 A1 WO2018169279 A1 WO 2018169279A1
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WIPO (PCT)
Prior art keywords
public transportation
information
digital
terminal device
image
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Application number
PCT/KR2018/002926
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English (en)
Korean (ko)
Inventor
조재만
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조재만
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Publication of WO2018169279A1 publication Critical patent/WO2018169279A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/048—Advertisement panels on sides, front or back of vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles

Definitions

  • the present invention relates to a method for providing a digital advertisement service for public transportation means for public transportation means, which can output digital advertisement data through the external surface of the public transportation means in the offline and the image of the public transportation means in the online.
  • the present invention relates to a method of providing digital advertisement service for public transportation.
  • the advertiser selects an advertiser who wants to advertise through a display installed outside the public transportation, receives digital advertising data from the advertiser and outputs it through the display.
  • a system that allows advertisers to verify ad execution.
  • it is a new business model to install a display on the outside of public transportation such as a bus, and it is a new business model. Since it is different from the outdoor advertising using a bus, it is possible to manage digital advertising. There is an urgent need to develop a service delivery method.
  • the problem to be solved by the present invention is to provide a digital advertising service method for the public transport means that can determine the advertiser to configure a plurality of ad compartments according to the characteristics of the public transport means and to advertise through the corresponding ad compartment. To provide.
  • Another problem to be solved by the present invention by outputting digital advertising data on the image of public transportation in the service for providing information on the operation of public transportation in addition to the display unit provided on the outer surface of the public transportation offline It is to provide a digital advertising service providing method for public transportation that can provide a digital advertising service for transportation.
  • the digital advertising data output to the display unit provided on the outer surface of the public transport in the offline, and on the image of public transport in the service for providing the operation information of the public transport online It is to provide a digital advertising service providing method for public transportation means that advertisers can easily check the execution of digital advertising through public transportation by equalizing the digital advertising data output to the.
  • Another problem to be solved by the present invention by providing digital advertising data with the image of the public transport on the user terminal device in the process of providing the user with real-time driving information of the public transport, entertaining the user at the same time digital It is to provide a display control method that can increase the effectiveness of an advertisement.
  • Another problem to be solved by the present invention by providing digital advertising data with the image of the public transportation on the user terminal in the process of providing real-time operation information of the public transportation to the user terminal, fun for the user At the same time to provide a driving information service providing method that can increase the effectiveness of digital advertising.
  • a digital advertisement service providing method for public transportation comprising: configuring a plurality of divided advertising sections based on driving information of the public transportation; Receiving, by the advertiser, digital advertisement data in association with the determined advertisement section; And transmitting the digital advertisement data to a service information providing service server for displaying the public transportation related to the advertisement section determined by the advertiser, the real-time driving information of the related public transportation, and the related public transportation image on the user terminal device.
  • the digital advertisement data is output by a display unit provided on an outer surface of the related public transportation offline, and displayed together with the related public transportation image online.
  • Display control method for solving the above technical problem, the step of receiving the inquiry information that is information on the public transportation means to inquire; Transmitting the inquiry information to the service information providing service server; Receiving real-time driving information of public transportation related to the inquiry information and digital advertisement data displayed together with a public transportation image from a driving information providing service server; And displaying the public transportation image on a map or a route map so as to correspond to real-time driving information of the public transportation, and displaying the digital advertisement data together with the public transportation image.
  • the digital advertisement data output on the display unit provided on the outer surface of the public transportation offline and the digital advertisement data output on the image of the public transportation in the service for providing the operation information of the public transportation online are the same. Advertisers can easily verify the execution of digital advertising through public transportation.
  • the digital advertisement data can be displayed on the user terminal device together with the image of public transportation, thereby providing fun to the user and the effect of digital advertising. Can increase.
  • FIG. 1 is a block diagram illustrating a configuration of a system for implementing a method for providing a digital advertisement service for a public transportation means according to an embodiment of the present invention.
  • 2 is an interface screen according to an embodiment provided to the advertiser terminal in the process of providing a digital advertising service by the advertising service server.
  • 3 is an interface screen according to another embodiment provided by the advertisement service server to the advertiser terminal in the process of providing the digital advertisement service.
  • 4 is an interface screen provided by the service information providing service server to a user terminal device.
  • FIG. 5 is a flowchart illustrating a method for providing a digital advertisement service for public transportation according to an embodiment of the present invention.
  • FIG. 6 is a detailed flowchart of step S20 of FIG. 5.
  • FIG. 7 is a flowchart illustrating a method for providing a digital advertisement service for public transportation according to another embodiment of the present invention.
  • FIG. 8 is a flowchart illustrating a method for providing a digital advertisement service for public transportation according to another embodiment of the present invention.
  • FIG. 9 is a flowchart illustrating a display control method of a user terminal device according to an exemplary embodiment of the present invention.
  • 10 is an interface screen provided by the service information providing service server to a user terminal device.
  • FIG. 11 is a flowchart illustrating a display control method of a user terminal device according to another exemplary embodiment of the present invention.
  • FIG. 13 is a flowchart illustrating a display control method of a user terminal device according to another embodiment of the present invention.
  • FIG. 14 is a flowchart illustrating a display control method of a user terminal device according to another embodiment of the present invention.
  • 15 is a flowchart illustrating a display control method of a user terminal device according to another embodiment of the present invention.
  • 16 is an interface screen provided to the user terminal by the service information providing service server.
  • 17 is a flowchart illustrating a method for providing service information service according to an embodiment of the present invention.
  • FIG. 18 is a flowchart illustrating a method for providing driving information service according to another embodiment of the present invention.
  • FIG. 1 a block diagram showing a configuration of a system for implementing a method for providing a digital advertisement service for public transportation 20 according to an embodiment of the present invention is shown.
  • FIG. 2 an advertisement An interface screen according to an embodiment provided by the service server 10 to the advertiser terminal device 40 in the process of providing a digital advertisement service is illustrated.
  • the advertisement service server 10 may provide a digital advertisement service.
  • the interface provided by the service information providing service server 30 to the user terminal device 50 The screen is shown.
  • the system for providing digital advertisement service for the public transportation 20 includes an advertisement service server 10, a public transportation 20, a service information providing service server 30, an advertiser terminal device 40, and a user terminal device ( 50).
  • the digital advertisement service providing system may include a relatively smaller number of components than the components shown in FIG. 1 or may include a relatively large number of components.
  • the advertisement service server 10 is a server that provides digital advertisement service for the public transportation 20 online and / or offline.
  • the advertisement service server 10 determines an advertiser to perform digital advertisement online or offline through the public transportation 20.
  • Digital advertising may be executed online or offline through the public transportation means 20, and the advertiser may be confirmed whether the digital advertising is correctly executed online or offline.
  • the digital advertisement is performed online through the public transportation means 20 through the display unit 221 together with the public transportation image 220 on the online service provided by the service information providing service server 30.
  • the digital advertisement is displayed through the display unit 21 of the public transportation 20 which is operated offline.
  • the digital advertisement service means a digital advertisement management service and a digital advertisement providing service.
  • the advertisement service server 10 divides the information based on the operation information of the public transportation 20 so as to select the desired advertising section. It is possible to configure a plurality of advertising compartments.
  • the driving information may include various information related to the operation of the public transportation means 20.
  • the driving information may include the type of public transportation means 20, route information, and the like, and the type of public transportation means 20 may be a bus, subway, train, taxi, airplane, boat, or the like.
  • the advertisement service server 10 may include the area information 100, the route information 110, the vehicle number information 115, It can be seen that a plurality of divided advertising sections are configured based on the display information 120 and the time information 130. Referring to FIG.
  • the advertisement service server 10 may include a plurality of divided advertisement sections based on the area information 100, the route information 110, the vehicle number information 115, the display information 120, and the account information 135. You can check it.
  • the advertisement service server 10 may apply on-offline information as a criterion constituting an advertisement compartment. For example, when only the online advertisement is performed, when only the offline advertisement is performed, the advertisement service server 10 simultaneously performs the online and offline advertisement. The case may be presented as an option.
  • the advertisement service server 10 may include a public transportation 20, a service information providing service server 30, and an advertiser terminal device ( 40).
  • the advertisement service server 10 receives the digital advertisement data from the advertiser terminal device 40 of the advertiser and determines the advertiser who wants to execute the digital advertisement for a specific advertisement section, and transmits the digital advertisement data to the public transportation means 20. And by providing the driving information providing service server 30 to execute the digital advertising service through the public transportation 20 on and / or offline.
  • the advertisement service server 10 provides the service information providing service by the advertiser through the advertiser terminal device 40. By checking the service provided by the server 30, it is possible to confirm that digital advertisement data is output together with the public transportation image 220 online. Since the digital advertisements on-line and the digital advertisements on-line are the same, the advertiser can check whether the digital advertisements are correctly executed on or offline by checking the digital advertisements on-line.
  • the public transportation 20 may be, for example, a bus, a subway, a train, a taxi, an airplane, a ship, and the like, and may not be limited thereto if it can be recognized as a public transportation 20 in accordance with social concepts.
  • the bus is described as an example of the public transportation 20, but the public transportation 20 is not limited thereto.
  • the public transportation means 20 may include a display unit 21 provided on an outer surface of the public transportation means 20 for outputting digital advertisement data, and the display unit 21 may include It may be mounted in one or more positions, for example, may be mounted on both sides, the top, front, rear, etc. of the public transportation 20, but is not limited thereto.
  • the public transportation unit 20 may include a communication module (not shown) to receive digital advertisement data from the advertisement service server 10.
  • the driving information providing service server 30 may display the real time driving information of the public transportation means 20 and the public transportation image 220 on the user terminal device 50, and provide necessary information for this. Can be. Referring to FIG. 4, for example, the driving information providing service server 30 may provide a service for notifying the user terminal device 50 of the current location information or the arrival schedule information of the public transportation 20, and the driving information.
  • the real-time operation information of the public transportation means 20 provided by the provided service server 30 to the user terminal device 50 may include real-time location information of the public transportation means 20, and the service information providing service server 30 Based on the information provided by), the user terminal device 50 displays a public transportation image 220 on a map or a route map to correspond to real-time location information of the public transportation 20, and the public transportation image 220 and Digital advertising data can be output together.
  • the real-time driving information may further include at least one of the above-described driving information of the public transportation 20 in addition to the real-time location information of the public transportation 20.
  • the driving information providing service server 30 may receive real time driving information from a separate external server (not shown).
  • the advertiser terminal device 40 may be used by an advertiser who wants to execute an advertisement through a system for providing digital advertisement service through the public transportation 20 on or offline, and may be implemented as a mobile phone such as a smartphone.
  • a mobile device such as a tablet PC, a smart watch, a PMP, a PDA, a laptop PC, a TV, a head mounted display (NMD), a near eye display (NED), etc., provides an advertisement service server 10 or driving information. If communication with the service server 30 is possible, it is not limited and applicable.
  • the user terminal device 50 may be used by a user using a service provided by the driving information providing service server 30, and may be implemented as a mobile phone such as a smartphone, but is not limited thereto.
  • a mobile device such as a smart watch, PMP, PDA, notebook PC, TV, HMD (Head mounted Display), NED (Near Eye Display), and the like
  • communication with the driving information providing service server 30 can be applied without limitation.
  • the user terminal device 50 includes a display unit for displaying a screen and an input device for receiving data from a user.
  • the input device may include, for example, a keyboard, a mouse, a trackball, a microphone, a button, a touch panel, but is not limited thereto.
  • the advertisement service server 10 and the driving information providing service server 30 are illustrated as separate servers that are physically separated.
  • the inventive concept is not limited thereto, and the advertisement service server ( 10) and the function of the service information providing service server 30 may be provided.
  • FIG. 5 is a flowchart illustrating a digital advertisement service providing method for the public transportation 20 according to an embodiment of the present invention
  • FIG. 6 is a detailed flowchart of step S20 of FIG. 5.
  • the advertisement service server 10 configures a plurality of divided advertisement sections based on the driving information of the public transportation means 20 (S10).
  • the advertisement service server 10 may configure a plurality of advertisement partitions divided through a plurality of criteria.
  • the advertisement compartment may be a minimum unit in which the advertiser can use the digital advertisement service, and the advertisement compartment may be divided in various ways according to the set criteria.
  • the advertisement service server 10 may provide only the digital advertisement service online or offline, because the advertisement of the digital advertisement online and / or offline may be determined according to the selection of the advertiser. It is possible to provide only digital advertising services.
  • the advertisement service server 10 may configure a plurality of divided advertisement segments based on the driving information of the public transportation means 20. For example, referring to FIG. 2, in a state where a bus is selected as the type of public transportation 20, the area information 100, the route information 110, or the vehicle number information 115 may be used as driving information of the public transportation 20. As shown in FIG. 2, information on a space, a route, or a type of vehicle operating the public transportation vehicle 20 may be a criterion of a division.
  • the advertisement service server 10 may configure a plurality of advertisement compartments in consideration of the position where the display unit 21 is installed on the outer surface of the public transportation means 20 together with the driving information of the public transportation means 20.
  • the display unit 21 is not installed only in one area in the public transportation means 20, but is installed in a plurality of areas such as a front side, a left side, a right side, a rear side, and an upper side. Can be. Since digital advertisement data may be output to each of the plurality of display units 21 installed in the public transportation 20, the advertisement service server 10 may configure an advertisement section based on the display information 120.
  • one display unit 21 when configuring an advertisement partition based on the display information 120, one display unit 21 may be divided into a plurality of segments to configure an advertisement partition for each segment.
  • the display unit 21 disposed on the left side of the public transportation means 20 may be divided into three parts and divided into a first display unit, a second display unit, and a third display unit to form an advertisement section.
  • the advertisement service server 10 may configure the advertisement segment using the time information 130, and referring to FIG. 3, the advertisement service server 10 may configure the advertisement segment using the account information 135.
  • the account information 135 is related to whether several digital advertisements are alternately played for one advertisement section. For example, as shown in FIG. 3, Seoul, branch bus No. 100, and vehicle number Seoul Street 1234 In the case where eight digital advertisements are alternately displayed on the display unit 21 installed on the right side, the account information 135 may be eight.
  • the advertisement service server 10 determines an advertiser for at least one of the plurality of advertisement sections (S20).
  • the advertisement service server 10 may determine an advertiser for at least one of the plurality of advertisement compartments for the digital advertisement service. For example, the advertiser may receive the desired advertising section from the advertiser terminal device 40, and if the advertising execution cost thereof is processed, the advertiser may be determined.
  • the advertisement service server 10 receives selection information on at least one advertisement section among a plurality of advertisement sections from the advertiser terminal device 40 (S21). ).
  • the advertiser may select an advertisement section that the user wants to carry out digital advertising through the advertiser terminal device 40, may select one or more advertisement partitions, and is input from the advertiser through the advertiser terminal device 40.
  • the selection information may be transmitted to the advertisement service server 10.
  • the advertisement service server 10 calculates an advertisement execution cost for at least one advertisement section in which selection information is received (S22).
  • the advertisement service server 10 may calculate the advertisement execution cost according to the type and number of selected advertisement compartments. For example, as the number of the selected ad compartments increases, the calculated ad execution cost may be increased, and the region information 100, the route information 110, the display information 120, the time information 130, and the account information of the selected ad compartments may be increased. Considering 135), the more advertising compartments that are expected to have higher advertising effectiveness, the higher the advertising execution cost.
  • the calculated advertising execution cost may be displayed in the calculated price 140 display area.
  • the advertisement service server 10 may select an advertiser for at least one of the plurality of advertisement sections. Determine (S23).
  • the advertisement service server 10 determines that the advertiser inputting the selection information for the advertisement compartment is the advertiser for the advertisement compartment. Can be.
  • the advertiser may proceed with the payment of the advertisement execution cost for the selected advertisement section by selecting the display area 150 to pay through the advertiser terminal device 40.
  • the advertisement service server 10 receives the digital advertisement data from the determined advertiser terminal device 40 of the advertiser (S30).
  • the digital advertisement data may be transmitted from the advertiser terminal device 40 for digital advertisement through the display units 21 and 221. Can be.
  • the advertisement service server 10 may determine the public transportation 20 associated with the advertisement segment determined by the advertiser, the operation information of the related public transportation 20, and the related public transportation image 220. ) Transmits the digital advertisement data to the service information providing service server 30 to be displayed on the user terminal device 50 (S40).
  • offline advertisement and online advertisement may be simultaneously performed.
  • the advertisement service server 10 transmits digital advertisement data to the public transportation 20 and the service information providing service server 30 so that the display unit 21 provided on the outer surface of the public transportation 20 is offline.
  • the digital advertisement is performed through the digital advertisement through the display unit 221 together with the public transportation image 220 online.
  • the digital advertisement is displayed through the display unit 221 together with the public transportation image 220.
  • the public transportation image 220 and the display unit 221 are arranged side by side and the digital advertisement through the display unit 221. May be displayed, or at least a portion of the public transportation image 220 and the display unit 221 may be overlapped to display a digital advertisement through the display unit 221.
  • the display unit 21 of the public transportation 20 actually has a device characteristic for display
  • the display unit 221 of the public transportation image 220 refers to an area where digital advertisement data is output. There is a difference between them.
  • the digital advertisement data may be transmitted to the public transportation 20 related to the advertisement section selected by the advertiser and the payment is completed, and the public transportation 20 may be located at the position of the display unit 21 corresponding to the advertisement section. And corresponding digital advertisement data at time.
  • the operation information providing service server 30 receives the digital advertisement data and the position of the display unit 221 corresponding to the advertisement compartment in the public transportation image 220 associated with the advertisement compartment selected by the advertiser and the payment is completed and The digital advertisement data can be output at time.
  • the digital advertisement data output on the displayed display unit 221 may be the same. Therefore, the advertiser may increase the advertisement effect by simultaneously performing on-and-offline advertisement through the digital advertisement service providing method according to the present embodiment.
  • the advertisement service server 10 may live stream to the public transportation 20 corresponding to the advertisement section in which the advertiser is determined, and the service information providing service server 30.
  • the digital advertising data is transmitted by the display unit 21 provided on the outer surface of the public transportation 20 offline, and the display unit 21 together with the public transportation image 220 online. It may be to output to.
  • the method for providing a digital advertisement service according to the present embodiment can immediately respond to an advertiser's request by outputting digital advertisement data desired by the advertiser in real time using an attribute of digital advertisement.
  • digital advertising services may be provided only on-line or off-line, or separately on-line or off-line at the advertiser's option.
  • the advertisement service server 10 may apply on-offline information as a criterion for configuring the advertisement compartments. In this case, the case where the online and offline advertisements are performed simultaneously may be presented as an option.
  • the advertisement service server 10 may transmit the digital advertisement data only to the public transportation means 20 associated with the determined advertisement section, or may transmit the digital advertisement data only to the service information providing service server 30.
  • FIG. 7 is a flowchart illustrating a digital advertisement service providing method for the public transportation 20 according to another embodiment of the present invention.
  • the method for providing a digital advertisement service according to an embodiment of the present invention and S40 in step S10 may be the same.
  • the advertisement service server 10 receives an advertisement execution confirmation request signal from the advertiser terminal device 40 (S50).
  • the advertiser may select the display area of the advertisement execution confirmation 160 through the advertiser terminal device 40, and accordingly, the advertiser terminal device 40 checks the advertisement execution on the advertisement service server 10.
  • the request signal can be transmitted.
  • the advertisement service server 10 may provide real-time driving information, a public transportation image 220, and a public transportation image 220 of the public transportation 20 from the driving information providing service server 30.
  • the digital advertisement data outputted together with the digital advertisement data is transmitted to the terminal device of the advertiser (S60).
  • the advertisement service server 10 is provided with a screen on which the digital advertisement data is output from the display unit 221 together with the public transportation image 220 through the service provided by the service information providing service server 30. It may be transmitted to the terminal device (40). Since the same digital advertisement data is output through the display units 21 and 221 online and offline, the advertiser checks the online and offline advertisement execution status by checking the online display unit 221 through the advertiser terminal device 40. Easy to check
  • the method for providing a digital advertisement service according to the present embodiment may be applied to a case in which an advertisement section for which only online digital advertisements are performed alone is selected, in addition to the case where an advertisement section for simultaneously performing online and offline digital advertisements is selected.
  • FIG. 8 is a flowchart illustrating a method for providing digital advertisement service for public transportation 20 according to another embodiment of the present invention.
  • the method for providing a digital advertisement service according to an embodiment of the present invention and S40 in step S10 may be the same.
  • the advertisement service server 10 receives an advertisement execution confirmation request signal from the advertiser terminal device 40 (S50).
  • the advertisement service server 10 transmits a connection address for accessing the service information providing service server 30 to the advertiser terminal device 40 (S61).
  • the advertiser can confirm that the advertisement is executed directly online by accessing through the advertiser terminal device 40 using the access address received from the advertisement service server 10, and the display units 21 and 221 online and offline. Since the same digital advertisement data is outputted through), the advertiser can easily check the online and offline advertisement execution status by checking the online display unit 221 through the advertiser terminal device 40.
  • the method for providing a digital advertisement service according to the present embodiment may be applied to a case in which an advertisement section for which only online digital advertisements are performed alone is selected, in addition to the case where an advertisement section for simultaneously performing online and offline digital advertisements is selected.
  • the service information providing service server 30 may provide a service for notifying the user terminal device 50 of the current location information or the scheduled arrival information of the public transportation means 20, for example, as illustrated in FIG. 4. It may be a service that informs the current location information of the arrival or information, but is not limited thereto, and the same service may be provided to all public transportation means 20 such as a taxi or a subway.
  • the real-time driving information of the public transportation means 20 provided by the service information providing service server 30 to the user terminal device 50 may include real-time location information of the public transportation means 20, and the service information providing service server Based on the information provided by the user 30, the user terminal device 50 displays a public transportation image 220 on a map or a route map to correspond to real-time location information of the public transportation 20, and public transportation image 220. ) Can be used to output digital advertisement data.
  • FIGS. 9 and 10 when a service for providing the current location information or the arrival schedule information of the public transportation 20 from the service information providing service server 30 is provided to the user terminal device 50, A display control method of the user terminal device 50 according to an embodiment of the present invention will be described.
  • the service information providing service server 30 may be a user terminal device ( An interface screen provided at 50) is shown.
  • the advertiser terminal device 40 is one embodiment of the user terminal device 50
  • the display control method of the user terminal device 50 according to the present embodiment may be applied to the advertiser terminal device 40.
  • the user terminal device 50 receives inquiry information, which is information about a public transportation means 20, to be inquired (S110).
  • the user inputs the inquiry information, which is information about the public transportation 20, to be inquired into the user terminal device 50 in order to use a service that informs the current location information or the arrival schedule information of the public transportation 20. can do.
  • the inquiry information may be unlimited if it can be used for inquiring of the public transportation means 20, for example, the inquiry information is the route information, vehicle number information, boarding for the public transportation means 20 you want to inquire It may be local information (address information, place name information, stop information, etc.), but is not limited thereto.
  • the user terminal device 50 transmits inquiry information to the driving information providing service server 30 (S120).
  • the user terminal device 50 receives real-time driving information of the public transportation 20 related to the inquiry information and digital advertisement data displayed together with the public transportation image 220 from the driving information providing service server 30. (S130).
  • the service information providing service server 30 After receiving the inquiry information from the user terminal device 50, the service information providing service server 30 is displayed along with the real time operation information of the public transportation means 20 related to the inquiry information and the public transportation image 220.
  • the digital advertisement data may be transmitted to the user terminal device 50.
  • the real-time driving information may include the real-time location information of the public transportation 20, in some embodiments the real-time driving information of the public transportation 20 in addition to the real-time location information of the public transportation 20 It may further include at least one of the driving information.
  • the user terminal device 50 of the public transportation means 20 corresponding to the route information from the service information providing service server 30.
  • the inquiry information is the boarding area information for the public transportation 20, which the user wishes to inquire
  • the user terminal device 50 receives the boarding area of the boarding area information from the service information providing service server 30.
  • Real-time driving information of the public transportation 20 adjacent to the can be received.
  • the user terminal device 50 displays a public transportation image 220 on a map or a route map so as to correspond to real-time driving information of the public transportation 20, and displays digital advertisement data together with the public transportation image 220. It is displayed (S140). In addition, the user terminal device 50 may display real time driving information of the public transportation means 20.
  • the digital advertising data is at least a portion of the public transportation image 220.
  • the display unit 221 may be located on the public transportation image 220, and digital advertisement data may be output on the display unit 221.
  • the digital advertising data is displayed alongside the public transportation image 220.
  • the display unit 221 may be spaced apart from the public transportation image 220 side by side, and digital advertisement data may be output on the display unit 221.
  • the public transportation image 220 so that the service for providing the current location information or the estimated arrival information of the public transportation 20 simply corresponds to the real-time driving information of the public transportation 20.
  • the position where the display unit 221 for outputting the digital advertisement data is disposed on the public transportation image 220 may be arranged such that the display unit 21 for outputting the digital advertisement data in the actual public transportation 20 is disposed. It can be fun to the user in that it corresponds to the location, it can increase the advertising effect.
  • FIG. 11 a flowchart of a display control method of a user terminal device 50 according to another embodiment of the present invention is shown.
  • the service information providing service server 30 may be a user terminal device ( An interface screen provided at 50) is shown.
  • the display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S150 and S160 as compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.
  • the user terminal device 50 receives a rotation input for the public transportation image 220 (S150).
  • the user may receive a rotation input of rotating the public transportation image 220 displayed on the user terminal device 50.
  • the user terminal device 50 displays the changed public transportation image 220 according to the rotational input and displays digital advertisement data on the display unit 221 on the changed public transportation image 220. It is displayed (S160).
  • the public transportation image 220 may be a front view of the public transportation 20 in which the display unit 221 is located in front, and thus, the user may be in front of the public transportation 20. You can feel the digital advertising data displayed.
  • the public transportation image 220 may be changed to a side view of the public transportation 20.
  • the display unit 221 may also be positioned on the public transportation image 220, which is a side view of the public transportation 20, so that the display unit 221 may be recognized as being located on the side of the public transportation 20.
  • the digital advertisement data output to the display unit 221 according to the rotation input. Can be different.
  • the cross section (eg, the front surface) of the public transportation image 220 is displayed on the user terminal device 50 online, but in accordance with the rotation input by the user terminal device 50.
  • Various aspects of the means image 220 may be displayed on the user terminal 50. Therefore, as the display unit 21 is located at various positions of the public transportation 20 offline, it can be seen that the display unit 221 at various positions of the public transportation image 220 online. Therefore, it is possible to configure the advertisement compartment based on the display information as in the case of the advertisement compartment online, as well as offline, and it can be interesting to the user because the digital advertisement displayed through the rotation input is changed.
  • FIG. 13 a flowchart of a display control method of a user terminal device 50 according to another embodiment of the present invention is shown.
  • the display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S151 and S161 as compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.
  • the user terminal device 50 receives a screen adjustment input for an area where digital advertisement data is displayed (S151).
  • the screen adjustment input received from the user terminal device 50 may be an input for enlarging, reducing, rotating, or repositioning an area in which the digital advertisement data is displayed, but in an area in which the digital advertisement data is displayed.
  • the modification may not be limited.
  • the user terminal device 50 enlarges, reduces, rotates, or repositions an area where digital advertisement data is displayed according to a screen adjustment input (S161).
  • the area in which the digital advertisement data is displayed that is, the display unit 221 is enlarged, reduced, rotated, or changed in position to be displayed on the user terminal device 50.
  • the screen adjustment input input to the user terminal device 50 is an input for moving and enlarging the display unit 221
  • the display unit 221 illustrated in FIG. 4 is changed in position and size and illustrated in FIG. 10.
  • the display unit 221 may be changed and displayed on the user terminal device 50.
  • the display unit 221 overlapped with the public transportation means 20 since the size of the display unit 221 overlapped with the public transportation means 20 may be relatively small, when the user is interested in digital advertisement, the display unit 221 There may be no problem watching digital advertisements by repositioning and making input to expand it.
  • FIG. 14 a flowchart of a display control method of a user terminal device 50 according to another embodiment of the present invention is shown.
  • the display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S152 and S162 as compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.
  • the user terminal device 50 receives a selection for a region where digital advertisement data is displayed (S152).
  • the receiving of the selection of the area where the digital advertisement data is displayed may be, for example, a touch or a click on the display 221, but is not limited thereto.
  • the user terminal device 50 displays link information predetermined in relation to an area in which digital advertisement data selected according to a selection input is displayed (S162).
  • the user selecting the display unit 221 may be understood to be interested in the digital advertisement data. Accordingly, the user terminal device 50 may predetermine link information related to the corresponding display unit 221.
  • the link information may include information to be expressed according to a link address.
  • the user terminal device 50 may display predetermined link information on the user terminal device 50 according to a selection input, and for example, display a screen connected to the user terminal device 50 according to the link address.
  • FIG. 15 a flowchart of a display control method of the user terminal device 50 according to another embodiment of the present invention is shown, and FIG. 16 shows that the service information providing service server 30 is connected to the user terminal device 50.
  • the interface screen provided in.
  • the user terminal device 50 transmits the location information of the user terminal device 50 to the service information providing service server 30 (S210).
  • the location information of the user terminal device 50 may be GPS information of the user terminal device 50.
  • the location information of the user terminal device 50 may be location information input by the user.
  • the user terminal device 50 is displayed together with real-time driving information of the public transportation means 20 located within a predetermined distance from the user terminal device 50 and the public transportation image 220.
  • the digital advertisement data is received from the service information providing service server 30 (S220).
  • the service information providing service server 30 may provide real-time driving information of the public transportation 20 located within a predetermined distance from the user terminal 50 based on the location information of the user terminal 50, and the image of the public transportation.
  • the digital advertisement data displayed together with 220 may be provided to the user terminal device 50.
  • the user terminal device 50 may include real time driving information of the plurality of public transportations 20 located within a predetermined distance from the user terminal device 50 and the plurality of public transportation images 220.
  • the digital advertisement data displayed may be received from the driving information providing service server 30.
  • the real-time driving information of the public transportation means 20 of the first direction line for example, the up line
  • the second direction line adjacent to the position of the user terminal device 50.
  • Real-time driving information of the public transportation 20 eg, downline
  • the user terminal device 50 displays a public transportation image 220 on a map or a route map so as to correspond to real-time driving information of the public transportation 20, and the public transportation image 220.
  • the digital advertisement data is displayed (S230).
  • the user terminal 50 displays a plurality of digital advertisement data corresponding to each public transportation image 220 along with a plurality of public transportation images 220 by dividing the screen. can do. For example, a part of the screen of the user terminal device 50 displays a public transportation image 220 and real-time driving information of a line (for example, an upward line) in a first direction, and a second screen is displayed on another screen of the user terminal device 50.
  • the public transportation image 220 and the real-time driving information of the direction of the line may be displayed.
  • FIG. 17 a flowchart of a method for providing service information service according to an embodiment of the present invention is provided.
  • the driving information providing service server 30 receives inquiry information, which is information on a public transportation means 20, to be inquired from the user terminal device 50 (S310).
  • the service information providing service server 30 displays the public transportation image 220 on a map or route map such that the user terminal 50 corresponds to real-time driving information of the public transportation 20.
  • Real-time operation information of the public transportation 20 related to the inquiry information and digital advertisement data displayed together with the public transportation image 220 so that the digital advertisement data can be displayed and displayed together with the public transportation image 220.
  • FIG. 18 a flowchart of a method for providing driving information service according to another embodiment of the present invention is shown.
  • the service information providing service server 30 receives the location information of the user terminal device 50 from the user terminal device 50 (S410).
  • the service information providing service server 30 displays the public transportation image 220 on a map or a route map such that the user terminal 50 corresponds to real-time driving information of the public transportation 20.
  • the service information providing service server 30 displays digital advertisement data together with the public transportation image 220 on a map or a route map such that the user terminal 50 corresponds to real-time driving information of the public transportation 20.
  • digital advertisement data displayed together with the public transportation image 220, real-time driving information of the public transportation 20 located within a predetermined distance from the location of the user terminal device 50, and public transportation image ( The digital advertisement data displayed together with 220 is transmitted to the user terminal device 50 (S420).
  • the digital advertising service providing method, display control method and operation information service providing method for public transportation may be implemented in the form of computer readable program instructions may be stored in a computer readable recording medium .
  • the computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.
  • the program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or may be known and available to those skilled in the software art.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, floppy disks, and the like. Included are hardware devices specifically configured to store and execute the same magneto-optical media and program instructions such as ROM, RAM, flash memory, and the like.
  • the above-described medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, and the like.
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • Examples of program instructions include not only machine code generated by a compiler, but also devices that process information electronically using an interpreter, for example, high-level language code that can be executed by a computer.

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Abstract

La présente invention concerne un procédé de prestation de service de publicité numérique pour un moyen de transports en commun qui comprend les étapes consistant : à former une pluralité de sections de publicité divisées sur la base d'informations de conduite d'un moyen de transports en commun ; à recevoir des données de publicité numérique par rapport à une section de publicité pour laquelle un annonceur a été déterminé ; et à transmettre les données de publicité numérique à un serveur de service de mise à disposition d'informations de conduite qui permet au moyen de transports en commun associé à la section de publicité pour laquelle l'annonceur a été déterminé, aux informations de conduite en temps réel du moyen de transports en commun associé et à l'image du moyen de transports en commun associé d'être affichés sur un dispositif de terminal d'utilisateur, les données de publicité numérique étant délivrées hors ligne au moyen d'une partie d'affichage disposée sur le côté extérieur du moyen de transports en commun associé et étant affichées en ligne avec l'image du moyen de transports en commun associé.
PCT/KR2018/002926 2017-03-13 2018-03-13 Procédé de prestation de service de publicité numérique pour moyen de transports en commun WO2018169279A1 (fr)

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KR1020170031420A KR102078284B1 (ko) 2017-03-13 2017-03-13 대중교통수단에 대한 디지털 광고 서비스 제공 방법

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KR102224113B1 (ko) * 2020-06-26 2021-03-05 이규빈 다양한 표시 장치들을 이용한 컨텐츠 제공 장치 및 그 동작 방법

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