WO2018076394A1

WO2018076394A1 - Advertisement push method based on virtual currency, and system thereof

Info

Publication number: WO2018076394A1
Application number: PCT/CN2016/104922
Authority: WO
Inventors: 黄克伟
Original assignee: 魔线科技(深圳)有限公司
Priority date: 2016-10-25
Filing date: 2016-11-07
Publication date: 2018-05-03
Also published as: CN106570724A

Abstract

Disclosed in the present invention are an advertisement push method based on virtual currency, and a system thereof. The method comprises: a user terminal obtains virtual currency by means of physical currency; the user terminal performs consumption by means of the virtual currency; record consumption data corresponding to the consumption; and analyze the consumption data of the user terminal, and push a related advertisement to the user terminal. In the present invention, by analyzing consumption data of a user terminal, consumption habits or specific preferences of a user are obtained, and a matching advertisement is pushed, thereby improving the accuracy of advertisement pushing, and reducing the advertising expenditure of a merchant.

Description

Invention name: virtual money-based advertising push method and system thereof

[0001] Technical Field

[0002] The present invention relates to an advertisement push method, and more particularly to a virtual currency based advertisement push method and system thereof.

[0003] 3⁄4匕体

[0004] Corporate responsibility refers to the sense of responsibility (including ecology and community) that merchants are willing to pay and bear for the community and the environment. Often the civic responsibilities of these businesses are manifested through the reduction of waste and pollution, the use of education and public promotion, and the acquisition of more rewards from recruiting talent, which far exceeds the effectiveness of environmental regulations. Corporate responsibility can also be called “corporate citizenship”. Perhaps corporate responsibility may involve short-term costs and may not be able to obtain real benefits.伹 can promote a positive social and environmental change. The responsibility of corporate social responsibility in the continuous development of economic development has also improved the living quality of workers and their families, and is the greatest benefit of the community and society.

[0005] In fact, even the awareness of corporate responsibility in advanced regions is quite common. The use of new inventions and technologies is a factor that helps to increase corporate responsibility, so virtual currency is created to help eliminate obstacles.

[0006] Peer, advertising on the mobile phone platform is a battleground in the future, and advertising fees on the offset printing, atmospheric radio and television channels will continue to decline, only the ads placed on mobile phones. The fee will increase. Mobile e-commerce is surpassing other e-commerce models, and advertisers are paying close attention to this trend and actively exploring and understanding that 1 can operate in this new mode. Their focus in the future is always looking for the right customers. "Appropriate" here refers to users who have used mobile phone shopping or advertising services because that type of user is more likely to accept the promotion of such advertisements, thereby making the advertising campaign more effective. Advertising should consider the related costs and expenses. The current advertising campaign is mainly to use the "shotgun" type of information transfer method. The result of using this method is that grandparents will receive skateboarding ads, while teenagers will receive mortgage ads. Marketers have always paid a huge price to eliminate this waste. If 1 can correctly find these "appropriate" users and carry out corresponding advertisement push, it is a problem that needs to be solved currently. SUMMARY OF THE INVENTION

The technical problem to be solved by the present invention is as follows: A virtual money-based advertisement pushing method and a system thereof are proposed, and an advertisement is pushed to a user in a targeted manner.

[0009] In order to solve the above technical problem, the technical solution adopted by the present invention is: A virtual currency-based advertisement pushing method, including:

[0010] the user terminal acquires the virtual currency through the actual currency;

[0011] the user terminal consumes through the virtual currency;

[0012] recording consumption data corresponding to the consumption;

[0013] analyzing the consumption data of the user terminal, and pushing the related advertisement to the user terminal.

[0014] The present invention also relates to a virtual currency based advertising push system, including:

[0015] an obtaining module, configured to acquire, by the user terminal, the virtual currency by using the actual currency;

[0016] a consumption module, configured to consume by the user terminal by using the virtual currency;

[0017] a recording module, configured to record consumption data corresponding to the consumption;

[0018] a pushing module, configured to analyze consumption data of the user terminal, and push related advertisements to the user

[0019] The beneficial effects of the present invention are: the user performs the consumption action through the virtual currency in the virtual currency system, and analyzes the consumption data of the consumption actions, which may include the user name, the business name, the consumption time, the product name, and the product category. The user's consumption habits or specific preferences can be known, and the user's consumption choices and consumption preferences can be used to push matching advertisements to the user, thereby improving the accuracy of the advertisement push and reducing the advertisement of the merchant. The promotion fee, and the new product can be quickly introduced to the user according to the user's consumption data, thereby increasing the sales volume; meanwhile, in the present invention, the merchant terminal cannot obtain the virtual currency and can not be converted into the real money, therefore, the merchant also improves the enterprise responsibility. Consciousness contributes to social development.

[0020] National Outline

1 is a flow chart of a virtual currency based advertisement pushing method according to the present invention;

2 is a flowchart of a method according to Embodiment 1 of the present invention;

3 is a flowchart of a method according to Embodiment 2 of the present invention;

4 is a schematic structural diagram of a virtual money-based advertisement pushing system according to the present invention;

5 is a schematic structural diagram of a system according to Embodiment 3 of the present invention. [0026] Description of the label:

[0027] acquisition module -1; consumption module -2; recording module -3; push module -4; reward module -5; sending module -6; redemption module -7.

[0028] t m^

[0029] In order to explain the technical content, the objects and effects achieved by the present invention in detail, the following embodiments are described in conjunction with the accompanying drawings.

[0030] The most critical idea of the present invention is: acquiring and analyzing user's consumption information, thereby pushing related advertisements

[0031] Please refer to FIG. 1 , a method for pushing an advertisement based on a virtual currency, including:

[0032] the user terminal acquires virtual currency through the actual currency;

[0033] the user terminal consumes through the virtual currency;

[0034] recording consumption data corresponding to the consumption;

[0035] analyzing the consumption data of the user terminal, and pushing the related advertisement to the user terminal.

[0036] It can be seen from the above description that the beneficial effects of the present invention are: improving the accuracy of the advertisement push, reducing the advertising cost of the merchant, and quickly introducing the new product to the user according to the user's consumption data, thereby Increase sales.

[0037] Further, after the “analysis of the consumption data of the user terminal”, the method further includes:

[0038] sending a related reward to the user terminal.

[0039] As can be seen from the above description, the incentive of the user to continue consumption by issuing incentives increases the activity of the virtual currency system.

[0040] Further, after the “user terminal uses the virtual currency for consumption”, the method further includes:

[0041] the merchant terminal acquires the virtual currency and sends it to the charity terminal;

[0042] After receiving the virtual currency, the charity terminal converts the virtual currency into real money.

[0043] As can be seen from the above description, after the merchant terminal obtains the virtual currency, it cannot be converted into the real money, and is sent to the charity terminal to help the merchant fulfill the enterprise responsibility.

[0044] Please refer to FIG. 4, the present invention further provides a virtual money based advertisement pushing system, including:

[0045] an obtaining module, configured to acquire, by the user terminal, the virtual currency by using the actual currency;

[0046] a consumption module, configured to consume by the user terminal by using the virtual currency; [0047] a recording module, configured to record consumption data corresponding to the consumption;

[0048] a pushing module, configured to analyze consumption data of the user terminal, and push related advertisements to the user

[0049] Further, the method further includes:

[0050] a reward module, configured to send a related reward to the user terminal.

[0051] Further, the method further includes:

[0052] a sending module, configured to acquire the virtual currency by the merchant terminal, and send the virtual currency to the charity terminal;

[0053] a redemption module, configured to exchange the virtual currency into an actual currency after the charity terminal receives the virtual currency.

Embodiment 1

[0055] Referring to FIG. 2, a first embodiment of the present invention is: A method for pushing an advertisement based on a virtual currency, comprising the following steps:

[0056] (51) The user terminal acquires the virtual currency through the actual currency; and converts the actual currency into the virtual currency.

[0057] (52) The user terminal performs consumption through the virtual currency; that is, the user performs the payment through the user terminal, and the virtual currency performs the payment, and the virtual currency is transferred from the user account to the merchant account.

[0058] (53) recording consumption data corresponding to the consumption, the consumption data may include a user name, a business name, a consumer time, a product name, a product category, and the like; the consumption data may be stored in a database.

[0059] (54) analyzing the consumption data of the user terminal, and pushing the related advertisement to the user terminal. The commodity category in the consumption data can be used as the main basis for screening the advertising target; the consumption period in the consumption data can be used as the main basis for the advertisement of the advertisement product; meanwhile, the purchasing relevance of the user can be identified based on the consumption data.

[0060] (55) transmitting related rewards to the user terminal according to the consumption data; for example, coupons and credits of related commodities, and the like.

[0061] In this embodiment, it is possible to identify a specific user's spending habits and match the related advertisements and rewards. For example, a user who purchased a product in the "Sports Goods" category can receive an advertisement for Nike's latest running shoes, and can also receive a coupon for a sportswear store in a local sports store. It can also be inferred based on the consumption history. For example, if the history shows that a user has purchased household items and clothing for boys and girls, it can be inferred that the user is likely to be a parent with at least 2 children, life insurance company The University Admissions Office or Resort Marketer will be interested in the user and believe that the user may be their potential user.

Embodiment 2

Referring to FIG. 3, this embodiment is a further extension of the first embodiment, and the similarities are not repeated. The difference is that after step S2, the following steps are further included:

[0064] (S6) The merchant terminal acquires the virtual currency and sends it to the charity terminal.

[0065] (S7) After receiving the virtual currency, the charity terminal converts the virtual currency into real money.

[0066] In this embodiment, the merchant cannot convert the virtual currency into the actual currency, that is, the commodity consumed by the user at the merchant is provided by the merchant free of charge; when the merchant knows that the virtual currency cannot be exchanged into the actual currency, the merchant Some of the corporate social responsibility has been accepted; the merchants donate the virtual currency obtained to the charity, and the charity can convert the received virtual currency into real money for charity.

[0067] Embodiment 3

Referring to FIG. 5, this embodiment is a virtual currency-based advertisement pushing system corresponding to the above embodiment.

, including:

[0069] The obtaining module 1 is configured to acquire, by the user terminal, the virtual currency by using the actual currency;

[0070] a consumption module 2, configured to consume by the user terminal by using the virtual currency;

[0071] a recording module 3, configured to record consumption data corresponding to the consumption;

[0072] The pushing module 4 is configured to analyze consumption data of the user terminal, and push related advertisements to the user terminal.

[0073] Further, the method further includes:

[0074] The reward module 5 is configured to send a related reward to the user terminal.

[0075] Further, the method further includes:

[0076] The sending module 6 is configured to acquire the virtual currency by the merchant terminal, and send the virtual currency to the charity terminal;

[0077] The redemption module 7 is configured to exchange the virtual currency into real money after the charity terminal receives the virtual currency.

[0078] In summary, the present invention provides a virtual currency-based advertising push method and system thereof, in which a user performs a consumption action through a virtual currency in a virtual currency system, and analyzes consumption data of these consumption actions. The user name, the business name, the consumer's name, the product name, and the product category may be included to know the user's consumption habits or specific preferences, and the user's consumption selection and consumption preferences may be used to push the matching advertisement to the user. The user, thereby improving the accuracy of the advertisement push, reducing the advertising cost of the merchant, and quickly introducing the new product to the user according to the user's consumption data, thereby increasing sales; meanwhile, in the present invention, the merchant terminal After obtaining virtual currency, it cannot be converted into real money. Therefore, the merchant also raises the awareness of corporate responsibility and contributes to social development.

The above is only the embodiment of the present invention, and thus does not limit the scope of the patent of the present invention. Any equivalent transformation made by using the specification and the drawings of the present invention, or directly or indirectly applied in the related technical field, is included in the same. Within the scope of patent protection of the present invention.

technical problem

Problem solution

Advantageous effects of the invention

Claims

Claim

A virtual currency-based advertisement pushing method, comprising:

The user terminal acquires virtual currency through the actual currency;

The user terminal consumes through the virtual currency;

Recording consumption data corresponding to the consumption;

The consumption data of the user terminal is analyzed, and related advertisements are pushed to the user terminal. The virtual currency-based advertisement pushing method according to claim 1, wherein after the "analysis of the consumption data of the user terminal", the method further comprises:

Send relevant rewards to the user terminal.

The virtual currency-based advertisement pushing method according to claim 1, wherein after the "user terminal consumes by the virtual currency", the method further comprises: the merchant terminal acquiring the virtual currency and transmitting to the charity Terminal

After receiving the virtual currency, the charity terminal converts the virtual currency into real money. A virtual currency-based advertising push system, comprising:

An obtaining module, configured to acquire, by the user terminal, the virtual currency by using the actual currency;

a consumption module, configured to consume by the user terminal by using the virtual currency;

a recording module, configured to record consumption data corresponding to the consumption;

And a pushing module, configured to analyze consumption data of the user terminal, and push related advertisements to the user terminal.

The virtual currency-based advertisement pushing system according to claim 1, further comprising:

a reward module, configured to send a related reward to the user terminal.

And a sending module, configured to acquire the virtual currency by the merchant terminal, and send the method to the charity terminal redemption module, and after the charity terminal receives the virtual currency, convert the virtual currency into real money.