WO2018072405A1 - Fee-charging promotion method, apparatus, device, and computer storage medium - Google Patents

Fee-charging promotion method, apparatus, device, and computer storage medium Download PDF

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Publication number
WO2018072405A1
WO2018072405A1 PCT/CN2017/079947 CN2017079947W WO2018072405A1 WO 2018072405 A1 WO2018072405 A1 WO 2018072405A1 CN 2017079947 W CN2017079947 W CN 2017079947W WO 2018072405 A1 WO2018072405 A1 WO 2018072405A1
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WO
WIPO (PCT)
Prior art keywords
information
information code
promotion
code display
party
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PCT/CN2017/079947
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French (fr)
Chinese (zh)
Inventor
傅海波
陈首峰
崔磊
张磊
Original Assignee
百度在线网络技术（北京）有限公司
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Publication of WO2018072405A1 publication Critical patent/WO2018072405A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Definitions

  • the present invention relates to the field of computer application technologies, and in particular, to a method, device, device and computer storage medium for promoting charging.
  • information codes such as one-dimensional code and two-dimensional code become the main carriers for online and offline data intercommunication.
  • a company places a poster printed with a two-dimensional code in a physical store, a book with a two-dimensional code printed on the user, a table sticker printed with a two-dimensional code on a table, a two-dimensional code printed on a can, and the like. Wait.
  • the above-mentioned carriers such as posters, albums, table stickers, cans and the like are referred to as materials.
  • the present invention provides a method and apparatus for promoting billing so as to be able to perform billing based on the promotion effect of the promotion exhibitor.
  • the invention provides a method for promoting charging, the method comprising:
  • the promotion and billing is carried out.
  • the method further includes:
  • the binding relationship between the identifier of the scanned information code and the information code display party is stored in advance.
  • the binding relationship between the identifier of the pre-stored scanned information code and the information code display party information includes:
  • binding information returned by the information code display device, where the binding information includes the information code display party information;
  • the binding information further includes: display location information and promotion information;
  • the stored binding relationship further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
  • the promotional record comprises at least one of the following information:
  • the number of times the promotion information is returned The number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
  • the method further includes:
  • Anti-cheat filtering is performed on the recorded promotion records of each information code display party.
  • the method further includes:
  • a bill for each information code display party is generated, and the bill is provided to the corresponding information code display device.
  • the method further includes:
  • the payment system is invoked to send the commission to the account of the corresponding information code exhibitor based on the bill for each information code exhibitor.
  • the method before the commission is sent to the account of the corresponding information code display party, the method further includes:
  • the verification includes at least one of the following:
  • the method further includes:
  • the payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
  • the invention also provides a promotion charging device, the device comprising:
  • a promotion unit configured to determine information code display party information bound to the identifier of the scanned information code when the promotion information is returned to the device for scanning the information code for the scanned information code;
  • a recording unit for recording a promotion record of each information code display party
  • the billing unit is configured to perform promotion billing according to the promotion record of each information code display party.
  • the device further comprises:
  • the binding unit is configured to pre-store a binding relationship between the identifier of the scanned information code and the information code display party.
  • the binding unit is specifically configured to:
  • the identifier of the information code is sent to the information code display device;
  • binding information returned by the information code display device, where the binding information includes the information code display party information;
  • the binding information further includes: display location information and promotion information;
  • the binding relationship stored by the binding unit further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
  • the promotional record comprises at least one of the following information:
  • the number of times the promotion information is returned The number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
  • the device further comprises:
  • the anti-cheat unit is used for anti-cheat filtering on the promotional records of the recorded information code display parties.
  • the device further comprises:
  • the billing unit is configured to generate a bill for each information code display party according to the result of the promotion billing, and provide the bill to the corresponding information code display device.
  • the device further comprises:
  • the device further comprises:
  • a reconciliation unit configured to check the promotion record of each information code display party with the bill, and if the verification is passed, allow the payment unit to send the commission to the account of the corresponding information code display party;
  • the verification includes at least one of the following:
  • the device further comprises:
  • the tax unit is used to calculate the tax amount by using the commission amount as the after-tax amount; the payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
  • the present invention can track the promotion record of the information code display party bound to the information code when the information code is scanned and return the promotion information, and promote the billing according to the promotion record of the information code display party. , thereby achieving billing based on the promotion effect of the promotion exhibitor.
  • FIG. 1 is a schematic structural diagram of a system according to an embodiment of the present invention
  • FIG. 2 is a flowchart of a method performed by an information code server device according to an embodiment of the present invention
  • FIG. 3 is a flowchart of a method for binding an information code display party and an information code identifier according to an embodiment of the present invention
  • FIG. 5 is a schematic structural diagram of a device according to an embodiment of the present invention.
  • the word “if” as used herein may be interpreted as “when” or “when” or “in response to determining” or “in response to detecting.”
  • the phrase “if determined” or “if detected (conditions or events stated)” may be interpreted as “when determined” or “in response to determination” or “when detected (stated condition or event) “Time” or “in response to a test (condition or event stated)”.
  • the system architecture mainly includes: an information code server device, an information code display device, and a user terminal device.
  • the information code server device and the information code display device may be smart terminal devices such as a PC, a notebook computer, a mobile phone, a personal digital assistant (PDA), or a server device, and may also be a terminal device and/or a server device.
  • the information code server device is responsible for providing services related to the information code, including generating a letter.
  • These services can be completed by one device or by a cluster of multiple devices, which are collectively referred to herein as information code server devices.
  • the information code display device belongs to the information code display party, and the information code display party is responsible for displaying the information code to promote to the user.
  • the user equipment is configured to scan the displayed information code to obtain the promotion information bound to the identifier of the information code.
  • FIG. 2 is a flowchart of a method performed by an information code server device according to an embodiment of the present invention. As shown in FIG. 2, the method may include the following steps:
  • the promotion information is returned to the device that scans the information code for the scanned two-dimensional code
  • the information code display party information of the identification of the scanned two-dimensional code is determined.
  • the information code display party displays the material printed with the two-dimensional code
  • the identifier of the two-dimensional code is sent to the information code server device.
  • the information code server device returns the promotion information corresponding to the identifier of the two-dimensional code to the client device.
  • the information code server device determines the information code exhibitor information bound to the identifier of the two-dimensional code.
  • the binding relationship between the identifier of the scanned information code and the information code display party information is stored in advance on the information code server.
  • the binding relationship may be generated according to an artificial configuration, for example, by manually recording the information code display party and the identifier of the displayed two-dimensional code, and then binding the information code display party information and the information code identifier. Configured on the information code server.
  • this embodiment relies on human operation, and an embodiment of the present invention further provides a preferred implementation manner. As shown in Figure 3. The following processes can be included:
  • the identifier of the two-dimensional code is sent to the information code display device.
  • the information code server device accepts the commissioned generation information code
  • the information code is provided to the material producer to produce the material printed with the information code
  • the information code identifier can be sent to the information code display device.
  • the information code display device returns the information code display party information, the placement location information, and the promotion information to the information code server device.
  • the information code display device After receiving the identifier of the information code, the information code display device returns the information code display party information, such as the account information, the number information, and the like to the information code server device; on the other hand, the information code can also be The placement information, promotion information, and the like are returned to the information code server device.
  • the display position of the information code refers to the location where the two-dimensional code is to be displayed, which may be a geographical location, or a descriptive location such as an in-store, an off-site, a foyer, or a checkout.
  • the promotion information refers to the content that the two-dimensional code is responsible for, that is, the content that is returned to the user after the user scans the two-dimensional code. It can be advertising information, web page link address, business card information, shopping information, payment information, and the like.
  • the information code server device stores the binding relationship between the identification information of the two-dimensional code, the information code display party information, the placement location information, and the promotion information.
  • the binding relationship involved in the embodiment of the present invention is mainly a binding relationship between the identification information of the two-dimensional code and the information display party information, and the binding relationship between the identification information of the two-dimensional code and the display location information is in the present In the embodiment of the invention, an optional binding relationship is provided.
  • the promotion record may include but is not limited to the following:
  • the number of times the promotion information is returned in the promotion record of the corresponding information code display party can be increased by one.
  • Second The number of times an order is completed based on the returned promotion information.
  • the promotion information is the link address of the sales page of an item
  • the subsequent operation of the user can be tracked through the link address. If the user completes the order through the link address, that is, the order is successful, the number of times the order is completed in the promotion record of the corresponding information code display party may be increased by one.
  • the promotion information is the link address of the sales page of an item
  • the subsequent operation of the user can be tracked through the link address. If the user completes the payment through the link address, the number of times the order is completed in the promotion record of the corresponding information code display party may be increased by one.
  • the promotion information is payment information, such as a page of a payment type APP, payment information of an order, and the like
  • the promotion record of the corresponding information code display party may be The number of times the order was completed is increased by 1.
  • the promotion information is the download link address of a certain resource, for example, the download address of an APP
  • the number of downloading resources in the promotion record of the corresponding information code display party may be increased by one.
  • the promotion record may also contain other information, such as user equipment information of the scan code, time information of returning the promotion information, and the like, which are not exhaustive.
  • the promotion and billing is performed according to the promotion record of each information code display party.
  • each promotion record can be matched with the corresponding charging model, and the commission amount of the single promotion can be calculated.
  • the charging model may be separately set for returning the promotion information, completing the payment based on the returned promotion information, completing the order based on the returned promotion information, downloading the resource based on the returned promotion information, and the like, and then calculating the commission for the single promotion according to the charging model. Amount. Then, the commission amount of all the promotion records corresponding to the information code display party is summarized to obtain the total commission.
  • the promotion record may be first subjected to anti-cheat processing, and then the promotion and billing based on the promotion record after the anti-cheating process.
  • the identifier of the client device that scans the two-dimensional code may be recorded in the promotion record, and the frequency of scanning the two-dimensional code by the identity of the same client device is determined to determine whether or not to cheat. If the scanning frequency is greater than a certain threshold, the client device may be considered to be cheating, and the promotion record corresponding to the identifier of the client device is filtered. For example, the display position information of the scanned two-dimensional code can be recorded in the promotion record, and the cheque frequency of the two-dimensional code of the same display position is counted to determine whether the cheating is performed.
  • the scanning frequency is greater than a certain threshold, the The QR code of the placement has a cheating behavior, and the promotion record corresponding to the placement is filtered.
  • other anti-cheat methods can also be used, and they are not enumerated here.
  • a bill for each information code exhibitor can be generated.
  • the bill can include date information (indicating which year's bill, billing time, etc.), promotion record, commission amount, and the like.
  • the bill can then be sent to the corresponding information code display device, or it can be provided to the information code display party in other ways, such as sending paper bills, sending mail, sending text messages, and the like.
  • the payment system can be invoked to send the commission to the account of the corresponding information code exhibitor on the agreed payment date, for example, on a fixed day of the month, according to the bill for each information code exhibitor.
  • the payment system may be a third-party payment system, and the information code server and the information code display party must have an account in the third-party payment system.
  • Other payment systems may also be employed, such as commissioning through a banking system or the like.
  • the promotion record of each information code display party can be checked against the bill. If the verification is passed, the commission will continue to be paid; otherwise, the error processing can be performed so that the manager can intervene in the audit or modify.
  • the promotion record When the promotion record is checked against the bill, it can be judged whether the ratio of the bill to the promotion record is in line with expectations. Because billing is not based on all promotional records, some promotional records may be filtered because of anti-cheating strategies, so the ratio of the number of such bills to the number of promotional records also reflects the overall proportion of promotional records filtered by anti-cheating. If the scale value does not meet expectations, it may be that the number of anti-cheating filters is too large, then an alarm or an error can be reported and handled by human intervention.
  • the commission amount included in the bill complies with the contract. For example, if the commission upper or lower limit is specified in the contract, it can be determined whether the commission amount included in the bill exceeds the upper or lower limit, and if so, an alarm or an error can be issued. , by human intervention. Except for the upper and lower limits, the form of other contractual provisions is not exhaustive here.
  • the embodiment of the present invention can also implement an automatic tax payment function.
  • the commission amount is used as the after-tax amount, the pre-tax amount is calculated, and the tax is further calculated. Then call the payment system at the preset tax payment time and send the tax to the account of the national tax authority.
  • Other methods such as generating a tax return containing tax information, can be provided to accountants as a basis for payment.
  • the execution body of the method flow shown in FIG. 2 may be an extension charging device, and the device may be located in an application of the information code server, or may be a plug-in or a software development kit (SDK) located in an application of the information code server.
  • the functional unit is not particularly limited in this embodiment of the present invention.
  • FIG. 4 is a schematic diagram of a promotion charging apparatus according to an embodiment of the present invention.
  • the apparatus may include: a promotion unit 01, a recording unit 02, and a charging unit 03, and may further include a binding unit 04 and an anti-cheat unit 05. , billing unit 06, pay unit 07, reconciliation unit 08, and tax unit 09.
  • the main functions of each component are as follows:
  • the promotion unit 01 determines the information code display party information bound to the identifier of the scanned information code when the promotion information is returned to the device for scanning the information code for the scanned information code.
  • the recording unit 02 is responsible for recording the promotion record of each information code display party.
  • the billing unit 03 is responsible for promoting the billing according to the promotion record of each information code display party.
  • the binding unit 04 is responsible for pre-storing the binding relationship between the identifier of the scanned information code and the information code display party.
  • the promotion unit 01 determines the information code display party information bound to the identifier of the scanned information code according to the binding relationship stored by the binding unit 04.
  • the binding unit 04 may send the identifier of the information code to the information code display device after the information code is generated; obtain the binding information returned by the information code display device, and the binding information includes the information code display party information; The binding relationship between the identifier of the information code and the information of the information code display party.
  • the binding information may further include: display location information and promotion information.
  • the binding relationship stored by the binding unit 04 further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
  • the promotion record recorded by the recording unit 02 may include at least one of the following information: return The number of times the information is promoted, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
  • the anti-cheat unit 05 may perform anti-cheat filtering on the recorded promotion record of each information code display party, and then the charging unit 03 performs promotion charging based on the promotion record after the anti-cheat filtering.
  • the anti-cheat filtering performed by the anti-cheat unit 05 can be performed in various manners.
  • the identifier of the client device that scans the two-dimensional code can be recorded in the promotion record, and the identifier of the same client device is used to count the two-dimensional code.
  • the scanning frequency is used to determine whether to cheat. If the scanning frequency is greater than a certain threshold, the client device may be considered to be cheating, and the promotion record corresponding to the identifier of the client device is filtered.
  • the display position information of the scanned two-dimensional code can be recorded in the promotion record, and the cheque frequency of the two-dimensional code of the same display position is counted to determine whether the cheating is performed. If the scanning frequency is greater than a certain threshold, the The QR code of the placement has a cheating behavior, and the promotion record corresponding to the placement is filtered.
  • the billing unit 03 can match each promotion record to the corresponding billing model and calculate the commission amount for a single promotion.
  • the charging model may be separately set for returning the promotion information, completing the payment based on the returned promotion information, completing the order based on the returned promotion information, downloading the resource based on the returned promotion information, and the like, and then calculating the commission for the single promotion according to the charging model. Amount. Then, the commission amount of all the promotion records corresponding to the information code display party is summarized to obtain the total commission.
  • the billing unit 06 is responsible for generating a bill for each information code exhibitor based on the result of the promotion billing, and providing the bill to the corresponding information code presenter device.
  • the bill can include date information (indicating which year, the bill of the month, the time the bill was generated, etc.), the promotion record, Commission amount, and so on.
  • the bill can then be sent to the corresponding information code display device, or it can be provided to the information code display party in other ways, such as sending paper bills, sending mail, sending text messages, and the like.
  • the payment unit 07 is responsible for invoking the payment system to send the commission to the account of the corresponding information code exhibitor based on the bill for each information code exhibitor.
  • the reconciliation unit 08 can check the promotion record of each information code display party with the bill, and if the verification is passed, the payment unit 07 is allowed to send the commission to the corresponding information code.
  • the account of the exhibitor may include at least one of the following: determining whether the ratio of the quantity of the bill to the promotion record is in accordance with expectations; and determining whether the commission amount included in the bill conforms to the contract. If the check fails, an error can be handled so that the manager can intervene in the review or modification.
  • the tax unit 09 is responsible for realizing the automatic tax payment function.
  • the commission amount is used as the after-tax amount to calculate the tax; the payment system is called at the preset time of payment, and the tax is sent to the account of the national tax authority.
  • Other methods such as generating a tax return containing tax information, can be provided to accountants as a basis for payment.
  • the above method and apparatus provided by the embodiments of the present invention may be embodied by a computer program that is set up and operates in a device.
  • the device may include one or more processors, and also includes a memory and one or more programs, as shown in FIG.
  • the one or more programs are stored in a memory and executed by the one or more processors to implement the method flow and/or device operations illustrated in the above-described embodiments of the present invention.
  • the method flow executed by one or more of the above processors may include:
  • the promotion and billing is carried out.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium.
  • the above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

Abstract

Provided are a fee-charging promotion method, apparatus, device, and computer storage medium, which perform charging on the basis of the promotional effectiveness the promotion-displaying party, said method comprising: when returning promotion information regarding a scanned information code to a device scanning an information code, determining information, of the information-displaying party, bound by the identifier of the scanned information code (201); recording the promotion record of each information-code displaying party (202); according to the promotion record of each information-code displaying party, performing promotion fee-charging (203).

Description

一种推广计费方法、装置、设备和计算机存储介质Promotional billing method, device, device and computer storage medium
本申请要求了申请日为2016年10月17日，申请号为201610902537.6发明名称为“一种推广计费方法和装置”的中国专利申请的优先权。The present application claims priority to Chinese Patent Application No. 201610902537.6, entitled "A Promotional Billing Method and Apparatus", filed on October 17, 2016.
技术领域Technical field
本发明涉及计算机应用技术领域，特别涉及一种推广计费方法、装置、设备和计算机存储介质。The present invention relates to the field of computer application technologies, and in particular, to a method, device, device and computer storage medium for promoting charging.
背景技术Background technique
随着O2O(Online to Offline，线上到线下)的发展，线上线下数据的互通显得尤为重要。其中诸如一维码、二维码等信息码成为线上线下数据互通的主要载体。例如企业在实体门店内放置印有二维码的海报、向用户发放印有二维码的画册、在桌上张贴印有二维码的桌贴、在易拉罐等商品上印制二维码等等。上述诸如海报、画册、桌贴、易拉罐等信息码的载体称为物料。With the development of O2O (Online to Offline), the interoperability of online and offline data is particularly important. Among them, information codes such as one-dimensional code and two-dimensional code become the main carriers for online and offline data intercommunication. For example, a company places a poster printed with a two-dimensional code in a physical store, a book with a two-dimensional code printed on the user, a table sticker printed with a two-dimensional code on a table, a two-dimensional code printed on a can, and the like. Wait. The above-mentioned carriers such as posters, albums, table stickers, cans and the like are referred to as materials.
目前越来越多的企业和平台通过信息码来进行信息推广，并且委托信息码展示方来进行信息码展示。目前对信息码展示方的佣金通常是约定的数额，无法分别针对信息码展示方的推广效果进行计费。因此现有的佣金计费方式很不公平，很不客观。At present, more and more enterprises and platforms use information codes to carry out information promotion, and entrust information code display parties to display information codes. At present, the commission for the information code display party is usually the agreed amount, and it is not possible to separately charge for the promotion effect of the information code display party. Therefore, the existing commission charging method is very unfair and not objective.
发明内容Summary of the invention
有鉴于此，本发明提供了一种推广计费方法和装置，以便于能够基于推广展示方的推广效果进行计费。In view of this, the present invention provides a method and apparatus for promoting billing so as to be able to perform billing based on the promotion effect of the promotion exhibitor.
具体技术方案如下：The specific technical solutions are as follows:
本发明提供了一种推广计费方法，该方法包括： The invention provides a method for promoting charging, the method comprising:
在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息；Determining information code display party information bound to the identifier of the scanned information code when returning the promotion information to the device for scanning the information code for the scanned information code;
记录各信息码展示方的推广记录；Record the promotion records of each information code display party;
依据各信息码展示方的推广记录，进行推广计费。According to the promotion record of each information code display party, the promotion and billing is carried out.
根据本发明一优选实施方式，该方法还包括：According to a preferred embodiment of the present invention, the method further includes:
预先存储被扫描信息码的标识与信息码展示方之间的绑定关系。The binding relationship between the identifier of the scanned information code and the information code display party is stored in advance.
根据本发明一优选实施方式，所述预先存储被扫描信息码的标识与信息码展示方信息之间的绑定关系包括：According to a preferred embodiment of the present invention, the binding relationship between the identifier of the pre-stored scanned information code and the information code display party information includes:
生成信息码后，将信息码的标识发送给信息码展示方设备；After generating the information code, sending the identifier of the information code to the information code display device;
获取所述信息码展示方设备返回的绑定信息，所述绑定信息包括所述信息码展示方信息；Obtaining binding information returned by the information code display device, where the binding information includes the information code display party information;
存储所述信息码的标识与所述信息码展示方信息之间的绑定关系。And storing a binding relationship between the identifier of the information code and the information code exhibitor information.
根据本发明一优选实施方式，所述绑定信息还包括：展示位置信息和推广信息；According to a preferred embodiment of the present invention, the binding information further includes: display location information and promotion information;
存储的所述绑定关系进一步包括所述信息码的标识与展示位置信息、推广信息之间的绑定关系。The stored binding relationship further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
根据本发明一优选实施方式，所述推广记录包括以下信息中的至少一种：According to a preferred embodiment of the invention, the promotional record comprises at least one of the following information:
返回推广信息的次数、基于返回的推广信息完成订单的次数、基于返回的推广信息完成支付的次数以及基于返回的推广信息下载资源的次数。The number of times the promotion information is returned, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
根据本发明一优选实施方式，该方法还包括：According to a preferred embodiment of the present invention, the method further includes:
对记录的各信息码展示方的推广记录进行反作弊过滤。 Anti-cheat filtering is performed on the recorded promotion records of each information code display party.
根据本发明一优选实施方式，该方法还包括：According to a preferred embodiment of the present invention, the method further includes:
根据推广计费的结果，生成针对各信息码展示方的账单，并将账单提供给对应的信息码展示方设备。According to the result of the promotion billing, a bill for each information code display party is generated, and the bill is provided to the corresponding information code display device.
根据本发明一优选实施方式，该方法还包括：According to a preferred embodiment of the present invention, the method further includes:
依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。The payment system is invoked to send the commission to the account of the corresponding information code exhibitor based on the bill for each information code exhibitor.
根据本发明一优选实施方式，在将佣金发送至对应信息码展示方的账户之前，还包括：According to a preferred embodiment of the present invention, before the commission is sent to the account of the corresponding information code display party, the method further includes:
将各信息码展示方的推广记录与账单进行核对，如果核对通过，则继续所述将佣金发送至对应信息码展示方的账户的步骤；Checking the promotion record of each information code display party with the bill, and if the verification is passed, continuing the step of sending the commission to the account corresponding to the information code display party;
其中所述核对包括以下至少一种：The verification includes at least one of the following:
判断账单与推广记录的数量比例是否符合预期；Determine whether the ratio of the number of bills to promotional records is in line with expectations;
判断账单所包含的佣金金额是否符合合同规定。Determine whether the commission amount included in the bill complies with the contract.
根据本发明一优选实施方式，该方法还包括：According to a preferred embodiment of the present invention, the method further includes:
将佣金金额作为税后金额，计算税金；Calculate the tax by using the commission amount as the after-tax amount;
在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。The payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
本发明还提供了一种推广计费装置，该装置包括：The invention also provides a promotion charging device, the device comprising:
推广单元，用于在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息；a promotion unit, configured to determine information code display party information bound to the identifier of the scanned information code when the promotion information is returned to the device for scanning the information code for the scanned information code;
记录单元，用于记录各信息码展示方的推广记录；a recording unit for recording a promotion record of each information code display party;
计费单元，用于依据各信息码展示方的推广记录，进行推广计费。The billing unit is configured to perform promotion billing according to the promotion record of each information code display party.
根据本发明一优选实施方式，该装置还包括： According to a preferred embodiment of the present invention, the device further comprises:
绑定单元，用于预先存储被扫描信息码的标识与信息码展示方之间的绑定关系。The binding unit is configured to pre-store a binding relationship between the identifier of the scanned information code and the information code display party.
根据本发明一优选实施方式，所述绑定单元，具体用于：According to a preferred embodiment of the present invention, the binding unit is specifically configured to:
在信息码生成后，将信息码的标识发送给信息码展示方设备；After the information code is generated, the identifier of the information code is sent to the information code display device;
获取所述信息码展示方设备返回的绑定信息，所述绑定信息包括所述信息码展示方信息；Obtaining binding information returned by the information code display device, where the binding information includes the information code display party information;
存储所述信息码的标识与所述信息码展示方信息之间的绑定关系。And storing a binding relationship between the identifier of the information code and the information code exhibitor information.
根据本发明一优选实施方式，所述绑定信息还包括：展示位置信息和推广信息；According to a preferred embodiment of the present invention, the binding information further includes: display location information and promotion information;
所述绑定单元存储的所述绑定关系进一步包括所述信息码的标识与展示位置信息、推广信息之间的绑定关系。The binding relationship stored by the binding unit further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
根据本发明一优选实施方式，所述推广记录包括以下信息中的至少一种：According to a preferred embodiment of the invention, the promotional record comprises at least one of the following information:
返回推广信息的次数、基于返回的推广信息完成订单的次数、基于返回的推广信息完成支付的次数以及基于返回的推广信息下载资源的次数。The number of times the promotion information is returned, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
根据本发明一优选实施方式，该装置还包括：According to a preferred embodiment of the present invention, the device further comprises:
反作弊单元，用于对记录的各信息码展示方的推广记录进行反作弊过滤。The anti-cheat unit is used for anti-cheat filtering on the promotional records of the recorded information code display parties.
根据本发明一优选实施方式，该装置还包括：According to a preferred embodiment of the present invention, the device further comprises:
账单单元，用于根据推广计费的结果，生成针对各信息码展示方的账单，并将账单提供给对应的信息码展示方设备。The billing unit is configured to generate a bill for each information code display party according to the result of the promotion billing, and provide the bill to the corresponding information code display device.
根据本发明一优选实施方式，该装置还包括： According to a preferred embodiment of the present invention, the device further comprises:
付费单元，用于依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。A payment unit for invoking a payment system to send a commission to an account of a corresponding information code exhibitor in accordance with a bill for each information code exhibitor.
根据本发明一优选实施方式，该装置还包括：According to a preferred embodiment of the present invention, the device further comprises:
对账单元，用于将各信息码展示方的推广记录与账单进行核对，如果核对通过，则允许所述付费单元将佣金发送至对应信息码展示方的账户；a reconciliation unit, configured to check the promotion record of each information code display party with the bill, and if the verification is passed, allow the payment unit to send the commission to the account of the corresponding information code display party;
其中所述核对包括以下至少一种：The verification includes at least one of the following:
判断账单与推广记录的数量比例是否符合预期；Determine whether the ratio of the number of bills to promotional records is in line with expectations;
判断账单所包含的佣金金额是否符合合同规定。Determine whether the commission amount included in the bill complies with the contract.
根据本发明一优选实施方式，该装置还包括：According to a preferred embodiment of the present invention, the device further comprises:
税务单元，用于将佣金金额作为税后金额，计算税金；在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。The tax unit is used to calculate the tax amount by using the commission amount as the after-tax amount; the payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
由以上技术方案可以看出，本发明能够在信息码被扫描返回推广信息时，跟踪于该信息码绑定的信息码展示方的推广记录，并依据信息码展示方的推广记录进行推广计费，从而实现了基于推广展示方的推广效果进行计费。It can be seen from the above technical solution that the present invention can track the promotion record of the information code display party bound to the information code when the information code is scanned and return the promotion information, and promote the billing according to the promotion record of the information code display party. , thereby achieving billing based on the promotion effect of the promotion exhibitor.
附图说明DRAWINGS
图1为本发明实施例提供的系统架构图；FIG. 1 is a schematic structural diagram of a system according to an embodiment of the present invention;
图2为本发明实施例提供的信息码服务端设备所执行的方法流程图；2 is a flowchart of a method performed by an information code server device according to an embodiment of the present invention;
图3为本发明实施例提供的绑定信息码展示方与信息码标识的方法流程图；3 is a flowchart of a method for binding an information code display party and an information code identifier according to an embodiment of the present invention;
图4为本发明实施例提供的推广计费装置；4 is a promotion charging apparatus according to an embodiment of the present invention;
图5为本发明实施例提供的设备结构示意图。 FIG. 5 is a schematic structural diagram of a device according to an embodiment of the present invention.
具体实施方式detailed description
为了使本发明的目的、技术方案和优点更加清楚，下面结合附图和具体实施例对本发明进行详细描述。The present invention will be described in detail below with reference to the drawings and specific embodiments.
在本发明实施例中使用的术语是仅仅出于描述特定实施例的目的，而非旨在限制本发明。在本发明实施例和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该”也旨在包括多数形式，除非上下文清楚地表示其他含义。The terms used in the embodiments of the present invention are for the purpose of describing particular embodiments only and are not intended to limit the invention. The singular forms "a", "the" and "the"
应当理解，本文中使用的术语“和/或”仅仅是一种描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。另外，本文中字符“/”，一般表示前后关联对象是一种“或”的关系。It should be understood that the term "and/or" as used herein is merely an association describing the associated object, indicating that there may be three relationships, for example, A and/or B, which may indicate that A exists separately, while A and B, there are three cases of B alone. In addition, the character "/" in this article generally indicates that the contextual object is an "or" relationship.
取决于语境，如在此所使用的词语“如果”可以被解释成为“在……时”或“当……时”或“响应于确定”或“响应于检测”。类似地，取决于语境，短语“如果确定”或“如果检测(陈述的条件或事件)”可以被解释成为“当确定时”或“响应于确定”或“当检测(陈述的条件或事件)时”或“响应于检测(陈述的条件或事件)”。Depending on the context, the word "if" as used herein may be interpreted as "when" or "when" or "in response to determining" or "in response to detecting." Similarly, depending on the context, the phrase "if determined" or "if detected (conditions or events stated)" may be interpreted as "when determined" or "in response to determination" or "when detected (stated condition or event) "Time" or "in response to a test (condition or event stated)".
为了方便对本发明的理解首先对本发明所基于的系统架构进行简单介绍。如图1所示，该系统架构主要包括：信息码服务端设备、信息码展示方设备以及用户终端设备。其中，信息码服务端设备和信息码展示方设备可以是诸如PC、笔记本电脑、手机、个人数字助理(PDA)等智能终端设备，也可以是服务器设备，还可以是终端设备和/或服务器设备构成的集群。In order to facilitate an understanding of the present invention, a brief introduction of the system architecture on which the present invention is based is first provided. As shown in FIG. 1 , the system architecture mainly includes: an information code server device, an information code display device, and a user terminal device. The information code server device and the information code display device may be smart terminal devices such as a PC, a notebook computer, a mobile phone, a personal digital assistant (PDA), or a server device, and may also be a terminal device and/or a server device. The cluster formed.
其中信息码服务端设备负责提供与信息码相关的服务，包括生成信 息码、记录与信息码的标识相关的绑定关系、实现基于信息码的推广、基于推广的计费，等等。这些服务可以由一个设备完成，也可以由多个设备构成的集群完成，在此将其统称为信息码服务端设备。The information code server device is responsible for providing services related to the information code, including generating a letter. The coding code, the binding relationship related to the identification of the information code, the promotion of the information code based promotion, the promotion based charging, and the like. These services can be completed by one device or by a cluster of multiple devices, which are collectively referred to herein as information code server devices.
信息码展示方设备属于信息码展示方，信息码展示方负责向信息码的展示，以向用户推广。The information code display device belongs to the information code display party, and the information code display party is responsible for displaying the information code to promote to the user.
用户设备用于扫描展示的信息码，以获取与该信息码的标识绑定的推广信息。The user equipment is configured to scan the displayed information code to obtain the promotion information bound to the identifier of the information code.
下面结合实施例对本发明提供的方法进行详细描述。本发明所涉及的信息码可以是条形码、二维码等形态，在后续实施例中均以二维码为例进行描述。图2为本发明实施例提供的信息码服务端设备所执行的方法流程图，如图2所示，该方法可以包括以下步骤：The method provided by the present invention will be described in detail below with reference to the embodiments. The information code according to the present invention may be in the form of a barcode or a two-dimensional code. In the following embodiments, the two-dimensional code is taken as an example for description. FIG. 2 is a flowchart of a method performed by an information code server device according to an embodiment of the present invention. As shown in FIG. 2, the method may include the following steps:
在201中，在针对被扫描二维码向扫描信息码的设备返回推广信息时，确定被扫描二维码的标识绑定的信息码展示方信息。In 201, when the promotion information is returned to the device that scans the information code for the scanned two-dimensional code, the information code display party information of the identification of the scanned two-dimensional code is determined.
信息码展示方将印有二维码的物料进行展示后，若某用户通过用户端设备扫描了物料上的二维码，则会将该二维码的标识发送给信息码服务端设备。信息码服务端设备会将该二维码的标识对应的推广信息返回给该用户端设备。除此之外，信息码服务端设备会确定与该二维码的标识绑定的信息码展示方信息。After the information code display party displays the material printed with the two-dimensional code, if a user scans the two-dimensional code on the material through the user equipment, the identifier of the two-dimensional code is sent to the information code server device. The information code server device returns the promotion information corresponding to the identifier of the two-dimensional code to the client device. In addition, the information code server device determines the information code exhibitor information bound to the identifier of the two-dimensional code.
在信息码服务端预先存储有被扫描信息码的标识与信息码展示方信息之间的绑定关系。该绑定关系可以依据人为的配置生成，例如通过人为的方式记录信息码展示方及其所展示的二维码的标识，然后将信息码展示方信息与信息码的标识之间的绑定关系配置于信息码服务端。但这种方式依赖于人为操作，本发明实施例还提供了一种优选的实施方式， 如图3中所示。可以包括以下流程：The binding relationship between the identifier of the scanned information code and the information code display party information is stored in advance on the information code server. The binding relationship may be generated according to an artificial configuration, for example, by manually recording the information code display party and the identifier of the displayed two-dimensional code, and then binding the information code display party information and the information code identifier. Configured on the information code server. However, this embodiment relies on human operation, and an embodiment of the present invention further provides a preferred implementation manner. As shown in Figure 3. The following processes can be included:
在301中，信息码服务端设备生成二维码后，将二维码的标识发送给信息码展示方设备。In 301, after the information code server device generates the two-dimensional code, the identifier of the two-dimensional code is sent to the information code display device.
当信息码服务端设备接受委托生成信息码后，一方面会将信息码提供给物料生产方以生产印有信息码的物料，另一方面可以将信息码的标识发送给信息码展示方设备。When the information code server device accepts the commissioned generation information code, on the one hand, the information code is provided to the material producer to produce the material printed with the information code, and on the other hand, the information code identifier can be sent to the information code display device.
在302中，信息码展示方设备向信息码服务端设备返回信息码展示方信息、展示位置信息和推广信息。In 302, the information code display device returns the information code display party information, the placement location information, and the promotion information to the information code server device.
信息码展示方设备接收到信息码的标识后，一方面会将信息码展示方信息，例如账号信息、编号信息等等，返回给信息码服务端设备；另一方面，还可以将该信息码的展示位置信息、推广信息等返回给信息码服务端设备。其中，信息码的展示位置指的是将要在哪个位置展示印有该二维码的物料，可以是地理位置，也可以是诸如店内、店外、门厅、收银台前等描述性的位置。推广信息指的是该二维码所负责推广的内容，即当用户扫描该二维码后会向用户返回的内容。可以是广告信息、网页链接地址、名片信息、购物信息、支付信息等等。After receiving the identifier of the information code, the information code display device returns the information code display party information, such as the account information, the number information, and the like to the information code server device; on the other hand, the information code can also be The placement information, promotion information, and the like are returned to the information code server device. Wherein, the display position of the information code refers to the location where the two-dimensional code is to be displayed, which may be a geographical location, or a descriptive location such as an in-store, an off-site, a foyer, or a checkout. The promotion information refers to the content that the two-dimensional code is responsible for, that is, the content that is returned to the user after the user scans the two-dimensional code. It can be advertising information, web page link address, business card information, shopping information, payment information, and the like.
在303中，信息码服务端设备存储二维码的标识信息、信息码展示方信息、展示位置信息和推广信息之间的绑定关系。In 303, the information code server device stores the binding relationship between the identification information of the two-dimensional code, the information code display party information, the placement location information, and the promotion information.
在本发明实施例中涉及的绑定关系主要是二维码的标识信息和信息码展示方信息之间的绑定关系，对于二维码的标识信息与展示位置信息的绑定关系，在本发明实施例中是可选的绑定关系。The binding relationship involved in the embodiment of the present invention is mainly a binding relationship between the identification information of the two-dimensional code and the information display party information, and the binding relationship between the identification information of the two-dimensional code and the display location information is in the present In the embodiment of the invention, an optional binding relationship is provided.
继续参见图2，在202中，记录各信息码展示方的推广记录。Continuing to refer to FIG. 2, in 202, a promotional record of each information code display party is recorded.
由于每次推广的实现，即针对被扫描二维码返回对应的推广信息， 都能够确定对应的信息码展示方信息，因此可以针对各信息码展示方分别记录推广记录。该推广记录可以包括但不限于以下几种：Due to the implementation of each promotion, that is, the corresponding promotion information is returned for the scanned two-dimensional code, Both can determine the corresponding information code display party information, so the promotion record can be separately recorded for each information code display party. The promotion record may include but is not limited to the following:
第一种：返回推广信息的次数。First: The number of times to return promotion information.
每返回一次推广信息，就可以将对应信息码展示方的推广记录中返回推广信息的次数加1。Each time the promotion information is returned, the number of times the promotion information is returned in the promotion record of the corresponding information code display party can be increased by one.
第二种：基于返回的推广信息完成订单的次数。Second: The number of times an order is completed based on the returned promotion information.
若推广信息是某商品的销售页面的链接地址，则可以通过该链接地址跟踪到用户后续的操作。若用户通过该链接地址完成订单，即下单成功，则可以将对应信息码展示方的推广记录中完成订单的次数加1。If the promotion information is the link address of the sales page of an item, the subsequent operation of the user can be tracked through the link address. If the user completes the order through the link address, that is, the order is successful, the number of times the order is completed in the promotion record of the corresponding information code display party may be increased by one.
第三种：基于返回的推广信息完成支付的次数。Third: The number of times the payment is completed based on the returned promotional information.
若推广信息是某商品的销售页面的链接地址，则可以通过该链接地址跟踪到用户后续的操作。若用户通过该链接地址完成支付，则可以将该对应信息码展示方的推广记录中完成订单的次数加1。或者，若推广信息是支付信息，例如某个支付类APP的页面、某个订单的支付信息，等等，则若用户通过该支付信息完成支付，则可以将该对应信息码展示方的推广记录中完成订单的次数加1。If the promotion information is the link address of the sales page of an item, the subsequent operation of the user can be tracked through the link address. If the user completes the payment through the link address, the number of times the order is completed in the promotion record of the corresponding information code display party may be increased by one. Alternatively, if the promotion information is payment information, such as a page of a payment type APP, payment information of an order, and the like, if the user completes the payment through the payment information, the promotion record of the corresponding information code display party may be The number of times the order was completed is increased by 1.
第四种：基于返回的推广信息下载资源的次数。Fourth: The number of times the resource is downloaded based on the returned promotion information.
若推广信息是某资源的下载链接地址，例如是某APP的下载地址，则若用户通过该连接完成资源下载，则可以将该对应信息码展示方的推广记录中下载资源的次数加1。If the promotion information is the download link address of a certain resource, for example, the download address of an APP, if the user completes the resource download through the connection, the number of downloading resources in the promotion record of the corresponding information code display party may be increased by one.
另外，推广记录中除了上述信息之外，还可以包含其他信息，诸如扫码的用户端设备信息、返回推广信息的时间信息，等等，在此不再一一穷举。 In addition, in addition to the above information, the promotion record may also contain other information, such as user equipment information of the scan code, time information of returning the promotion information, and the like, which are not exhaustive.
在203中，依据各信息码展示方的推广记录，进行推广计费。In 203, the promotion and billing is performed according to the promotion record of each information code display party.
根据推广记录，可以将每笔推广记录匹配对应的计费模型，算出单笔推广的佣金金额。例如可以分别针对返回推广信息、基于返回的推广信息完成支付、基于返回的推广信息完成订单、基于返回的推广信息下载资源等等分别设置计费模型，然后依据计费模型算出单笔推广的佣金金额。然后，将信息码展示方对应的所有推广记录的佣金金额进行汇总，得到总的佣金。According to the promotion record, each promotion record can be matched with the corresponding charging model, and the commission amount of the single promotion can be calculated. For example, the charging model may be separately set for returning the promotion information, completing the payment based on the returned promotion information, completing the order based on the returned promotion information, downloading the resource based on the returned promotion information, and the like, and then calculating the commission for the single promotion according to the charging model. Amount. Then, the commission amount of all the promotion records corresponding to the information code display party is summarized to obtain the total commission.
另外，为了防止作弊，可以首先对推广记录进行反作弊处理，然后基于反作弊处理之后的推广记录进行推广计费。In addition, in order to prevent cheating, the promotion record may be first subjected to anti-cheat processing, and then the promotion and billing based on the promotion record after the anti-cheating process.
对于反作弊处理可以采用多种方式，例如可以对扫描二维码的客户端设备的标识在推广记录中进行记录，通过统计同一客户端设备的标识对二维码的扫描频率来确定是否作弊，如果扫描频率大于一定阈值，则可以认为该客户端设备存在作弊行为，将该客户端设备的标识对应的推广记录进行过滤。再例如，可以针对被扫描二维码的展示位置信息在推广记录中进行记录，通过统计同一展示位置的二维码的被扫描频率来确定是否作弊，如果扫描频率大于一定阈值，则可以认为该展示位置的二维码存在作弊行为，将该展示位置对应的推广记录进行过滤。当然，还可以采用其他反作弊手段，在此不做一一列举。For the anti-cheating process, a plurality of methods may be used. For example, the identifier of the client device that scans the two-dimensional code may be recorded in the promotion record, and the frequency of scanning the two-dimensional code by the identity of the same client device is determined to determine whether or not to cheat. If the scanning frequency is greater than a certain threshold, the client device may be considered to be cheating, and the promotion record corresponding to the identifier of the client device is filtered. For example, the display position information of the scanned two-dimensional code can be recorded in the promotion record, and the cheque frequency of the two-dimensional code of the same display position is counted to determine whether the cheating is performed. If the scanning frequency is greater than a certain threshold, the The QR code of the placement has a cheating behavior, and the promotion record corresponding to the placement is filtered. Of course, other anti-cheat methods can also be used, and they are not enumerated here.
依据计费结果，可以生成针对各信息码展示方的账单，账单中可以包括日期信息(表明是哪年哪月的账单、生成账单的时间，等等)、推广记录、佣金金额，等等。然后该账单可以发送给对应的信息码展示方设备，当然也可以采用其他方式提供给信息码展示方，例如寄送纸质的账单、发送邮件、发送短信等等。 Based on the billing result, a bill for each information code exhibitor can be generated. The bill can include date information (indicating which year's bill, billing time, etc.), promotion record, commission amount, and the like. The bill can then be sent to the corresponding information code display device, or it can be provided to the information code display party in other ways, such as sending paper bills, sending mail, sending text messages, and the like.
生成账单之后，就可以在约定的付款日，例如每月固定的某天，依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。其中该付费系统可以是第三方支付系统，信息码服务端和信息码展示方在该第三方支付系统必须都存在账户。也可以采用其他支付系统，例如通过银行系统等给付佣金。After the bill is generated, the payment system can be invoked to send the commission to the account of the corresponding information code exhibitor on the agreed payment date, for example, on a fixed day of the month, according to the bill for each information code exhibitor. The payment system may be a third-party payment system, and the information code server and the information code display party must have an account in the third-party payment system. Other payment systems may also be employed, such as commissioning through a banking system or the like.
另外，在给付佣金之前，为了保证准确性，还可以将各信息码展示方的推广记录与账单进行核对，如果核对通过，则继续给付佣金；否则可以进行报错处理，以便管理人员可以介入审核或修改。In addition, before the commission is paid, in order to ensure the accuracy, the promotion record of each information code display party can be checked against the bill. If the verification is passed, the commission will continue to be paid; otherwise, the error processing can be performed so that the manager can intervene in the audit or modify.
其中将推广记录与账单进行核对时，可以判断账单与推广记录的数量比例是否符合预期。因为并非基于所有的推广记录进行计费，有些推广记录可能因为反作弊策略等被过滤，因此这种账单与推广记录的数量的比例也反映了反作弊过滤掉的推广记录的整体占比。如果比例值不符合预期，可能是反作弊过滤掉的数量过多，则可以进行告警或报错，由人工介入处理。When the promotion record is checked against the bill, it can be judged whether the ratio of the bill to the promotion record is in line with expectations. Because billing is not based on all promotional records, some promotional records may be filtered because of anti-cheating strategies, so the ratio of the number of such bills to the number of promotional records also reflects the overall proportion of promotional records filtered by anti-cheating. If the scale value does not meet expectations, it may be that the number of anti-cheating filters is too large, then an alarm or an error can be reported and handled by human intervention.
还可以判断账单所包含的佣金金额是否符合合同规定，例如在合同中规定有佣金上限或下限，则可以判别账单中所包含的佣金金额是否超出上限或下限，如果是，则可以进行告警或报错，由人工介入处理。除了上限和下限之外，对于其他合同规定的形式在此不做穷举。It is also possible to determine whether the commission amount included in the bill complies with the contract. For example, if the commission upper or lower limit is specified in the contract, it can be determined whether the commission amount included in the bill exceeds the upper or lower limit, and if so, an alarm or an error can be issued. , by human intervention. Except for the upper and lower limits, the form of other contractual provisions is not exhaustive here.
更进一步地，本发明实施例还可以实现自动缴税功能。即将佣金金额作为税后金额，计算税前金额，并进一步计算税金。然后在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。也可以采用其他方式，例如生成包含税金信息的税单，提供给会计人员作为缴税依据。 Further, the embodiment of the present invention can also implement an automatic tax payment function. The commission amount is used as the after-tax amount, the pre-tax amount is calculated, and the tax is further calculated. Then call the payment system at the preset tax payment time and send the tax to the account of the national tax authority. Other methods, such as generating a tax return containing tax information, can be provided to accountants as a basis for payment.
图2所示方法流程的执行主体可以为推广计费装置，该装置可以位于信息码服务端的应用，或者还可以为位于信息码服务端的应用中的插件或软件开发工具包(Software Development Kit，SDK)等功能单元，本发明实施例对此不进行特别限定。The execution body of the method flow shown in FIG. 2 may be an extension charging device, and the device may be located in an application of the information code server, or may be a plug-in or a software development kit (SDK) located in an application of the information code server. The functional unit is not particularly limited in this embodiment of the present invention.
图4为本发明实施例提供的推广计费装置，如图4所示，该装置可以包括：推广单元01、记录单元02和计费单元03，还可以包括绑定单元04、反作弊单元05、账单单元06、付费单元07、对账单元08和税务单元09。各组成单元的主要功能如下：FIG. 4 is a schematic diagram of a promotion charging apparatus according to an embodiment of the present invention. As shown in FIG. 4, the apparatus may include: a promotion unit 01, a recording unit 02, and a charging unit 03, and may further include a binding unit 04 and an anti-cheat unit 05. , billing unit 06, pay unit 07, reconciliation unit 08, and tax unit 09. The main functions of each component are as follows:
推广单元01在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息。The promotion unit 01 determines the information code display party information bound to the identifier of the scanned information code when the promotion information is returned to the device for scanning the information code for the scanned information code.
记录单元02负责记录各信息码展示方的推广记录。The recording unit 02 is responsible for recording the promotion record of each information code display party.
计费单元03负责依据各信息码展示方的推广记录，进行推广计费。The billing unit 03 is responsible for promoting the billing according to the promotion record of each information code display party.
绑定单元04负责预先存储被扫描信息码的标识与信息码展示方之间的绑定关系。上述推广单元01依据绑定单元04存储的绑定关系，确定被扫描信息码的标识绑定的信息码展示方信息。The binding unit 04 is responsible for pre-storing the binding relationship between the identifier of the scanned information code and the information code display party. The promotion unit 01 determines the information code display party information bound to the identifier of the scanned information code according to the binding relationship stored by the binding unit 04.
具体地，绑定单元04可以在信息码生成后，将信息码的标识发送给信息码展示方设备；获取信息码展示方设备返回的绑定信息，绑定信息包括信息码展示方信息；存储信息码的标识与信息码展示方信息之间的绑定关系。Specifically, the binding unit 04 may send the identifier of the information code to the information code display device after the information code is generated; obtain the binding information returned by the information code display device, and the binding information includes the information code display party information; The binding relationship between the identifier of the information code and the information of the information code display party.
另外，上述绑定信息还可以包括：展示位置信息和推广信息，相应地，绑定单元04存储的绑定关系进一步包括信息码的标识与展示位置信息、推广信息之间的绑定关系。In addition, the binding information may further include: display location information and promotion information. Correspondingly, the binding relationship stored by the binding unit 04 further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
记录单元02记录的推广记录可以包括以下信息中的至少一种：返回 推广信息的次数、基于返回的推广信息完成订单的次数、基于返回的推广信息完成支付的次数以及基于返回的推广信息下载资源的次数。The promotion record recorded by the recording unit 02 may include at least one of the following information: return The number of times the information is promoted, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
另外，为了防止作弊，反作弊单元05可以对记录的各信息码展示方的推广记录进行反作弊过滤，然后计费单元03基于反作弊过滤之后的推广记录进行推广计费。In addition, in order to prevent cheating, the anti-cheat unit 05 may perform anti-cheat filtering on the recorded promotion record of each information code display party, and then the charging unit 03 performs promotion charging based on the promotion record after the anti-cheat filtering.
其中对于反作弊单元05执行的反作弊过滤可以采用多种方式，例如可以对扫描二维码的客户端设备的标识在推广记录中进行记录，通过统计同一客户端设备的标识对二维码的扫描频率来确定是否作弊，如果扫描频率大于一定阈值，则可以认为该客户端设备存在作弊行为，将该客户端设备的标识对应的推广记录进行过滤。再例如，可以针对被扫描二维码的展示位置信息在推广记录中进行记录，通过统计同一展示位置的二维码的被扫描频率来确定是否作弊，如果扫描频率大于一定阈值，则可以认为该展示位置的二维码存在作弊行为，将该展示位置对应的推广记录进行过滤。The anti-cheat filtering performed by the anti-cheat unit 05 can be performed in various manners. For example, the identifier of the client device that scans the two-dimensional code can be recorded in the promotion record, and the identifier of the same client device is used to count the two-dimensional code. The scanning frequency is used to determine whether to cheat. If the scanning frequency is greater than a certain threshold, the client device may be considered to be cheating, and the promotion record corresponding to the identifier of the client device is filtered. For example, the display position information of the scanned two-dimensional code can be recorded in the promotion record, and the cheque frequency of the two-dimensional code of the same display position is counted to determine whether the cheating is performed. If the scanning frequency is greater than a certain threshold, the The QR code of the placement has a cheating behavior, and the promotion record corresponding to the placement is filtered.
计费单元03可以将每笔推广记录匹配对应的计费模型，算出单笔推广的佣金金额。例如可以分别针对返回推广信息、基于返回的推广信息完成支付、基于返回的推广信息完成订单、基于返回的推广信息下载资源等等分别设置计费模型，然后依据计费模型算出单笔推广的佣金金额。然后，将信息码展示方对应的所有推广记录的佣金金额进行汇总，得到总的佣金。The billing unit 03 can match each promotion record to the corresponding billing model and calculate the commission amount for a single promotion. For example, the charging model may be separately set for returning the promotion information, completing the payment based on the returned promotion information, completing the order based on the returned promotion information, downloading the resource based on the returned promotion information, and the like, and then calculating the commission for the single promotion according to the charging model. Amount. Then, the commission amount of all the promotion records corresponding to the information code display party is summarized to obtain the total commission.
账单单元06负责根据推广计费的结果，生成针对各信息码展示方的账单，并将账单提供给对应的信息码展示方设备。账单中可以包括日期信息(表明是哪年哪月的账单、生成账单的时间，等等)、推广记录、 佣金金额，等等。然后该账单可以发送给对应的信息码展示方设备，当然也可以采用其他方式提供给信息码展示方，例如寄送纸质的账单、发送邮件、发送短信等等。The billing unit 06 is responsible for generating a bill for each information code exhibitor based on the result of the promotion billing, and providing the bill to the corresponding information code presenter device. The bill can include date information (indicating which year, the bill of the month, the time the bill was generated, etc.), the promotion record, Commission amount, and so on. The bill can then be sent to the corresponding information code display device, or it can be provided to the information code display party in other ways, such as sending paper bills, sending mail, sending text messages, and the like.
付费单元07负责依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。The payment unit 07 is responsible for invoking the payment system to send the commission to the account of the corresponding information code exhibitor based on the bill for each information code exhibitor.
另外，为了保证准确性，在付费单元07给付佣金之前，对账单元08可以将各信息码展示方的推广记录与账单进行核对，如果核对通过，则允许付费单元07将佣金发送至对应信息码展示方的账户。其中上述核对可以包括以下至少一种：判断账单与推广记录的数量比例是否符合预期；判断账单所包含的佣金金额是否符合合同规定。如果核对失败，则可以进行报错处理，以便管理人员可以介入审核或修改。In addition, in order to ensure accuracy, before the payment unit 07 pays the commission, the reconciliation unit 08 can check the promotion record of each information code display party with the bill, and if the verification is passed, the payment unit 07 is allowed to send the commission to the corresponding information code. The account of the exhibitor. The above verification may include at least one of the following: determining whether the ratio of the quantity of the bill to the promotion record is in accordance with expectations; and determining whether the commission amount included in the bill conforms to the contract. If the check fails, an error can be handled so that the manager can intervene in the review or modification.
税务单元09负责实现自动缴税功能，即将佣金金额作为税后金额，计算税金；在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。也可以采用其他方式，例如生成包含税金信息的税单，提供给会计人员作为缴税依据。The tax unit 09 is responsible for realizing the automatic tax payment function. The commission amount is used as the after-tax amount to calculate the tax; the payment system is called at the preset time of payment, and the tax is sent to the account of the national tax authority. Other methods, such as generating a tax return containing tax information, can be provided to accountants as a basis for payment.
本发明实施例提供的上述方法和装置可以以设置并运行于设备中的计算机程序体现。该设备可以包括一个或多个处理器，还包括存储器和一个或多个程序，如图5中所示。其中该一个或多个程序存储于存储器中，被上述一个或多个处理器执行以实现本发明上述实施例中所示的方法流程和/或装置操作。例如，被上述一个或多个处理器执行的方法流程，可以包括：The above method and apparatus provided by the embodiments of the present invention may be embodied by a computer program that is set up and operates in a device. The device may include one or more processors, and also includes a memory and one or more programs, as shown in FIG. The one or more programs are stored in a memory and executed by the one or more processors to implement the method flow and/or device operations illustrated in the above-described embodiments of the present invention. For example, the method flow executed by one or more of the above processors may include:
在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息； Determining information code display party information bound to the identifier of the scanned information code when returning the promotion information to the device for scanning the information code for the scanned information code;
记录各信息码展示方的推广记录；Record the promotion records of each information code display party;
依据各信息码展示方的推广记录，进行推广计费。According to the promotion record of each information code display party, the promotion and billing is carried out.
在本发明所提供的几个实施例中，应该理解到，所揭露的系统，装置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式。In the several embodiments provided by the present invention, it should be understood that the disclosed system, apparatus, and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative. For example, the division of the unit is only a logical function division, and the actual implementation may have another division manner.
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
另外，在本发明各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
上述以软件功能单元的形式实现的集成的单元，可以存储在一个计算机可读取存储介质中。上述软件功能单元存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。The above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium. The above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内，所做的任何修改、等同替换、改进等，均 应包含在本发明保护的范围之内。 The above description is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention are It should be included in the scope of protection of the present invention.

Claims (22)

  1. 一种推广计费方法，其特征在于，该方法包括：A method for promoting charging, characterized in that the method comprises:
    在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息；Determining information code display party information bound to the identifier of the scanned information code when returning the promotion information to the device for scanning the information code for the scanned information code;
    记录各信息码展示方的推广记录；Record the promotion records of each information code display party;
    依据各信息码展示方的推广记录，进行推广计费。According to the promotion record of each information code display party, the promotion and billing is carried out.
  2. 根据权利要求1所述的方法，其特征在于，该方法还包括：The method of claim 1 further comprising:
    预先存储被扫描信息码的标识与信息码展示方之间的绑定关系。The binding relationship between the identifier of the scanned information code and the information code display party is stored in advance.
  3. 根据权利要求1所述的方法，其特征在于，所述预先存储被扫描信息码的标识与信息码展示方信息之间的绑定关系包括：The method according to claim 1, wherein the binding relationship between the identifier of the pre-stored scanned information code and the information code display party information comprises:
    生成信息码后，将信息码的标识发送给信息码展示方设备；After generating the information code, sending the identifier of the information code to the information code display device;
    获取所述信息码展示方设备返回的绑定信息，所述绑定信息包括所述信息码展示方信息；Obtaining binding information returned by the information code display device, where the binding information includes the information code display party information;
    存储所述信息码的标识与所述信息码展示方信息之间的绑定关系。And storing a binding relationship between the identifier of the information code and the information code exhibitor information.
  4. 根据权利要求3所述的方法，其特征在于，所述绑定信息还包括：展示位置信息和推广信息；The method according to claim 3, wherein the binding information further comprises: location information and promotion information;
    存储的所述绑定关系进一步包括所述信息码的标识与展示位置信息、推广信息之间的绑定关系。The stored binding relationship further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
  5. 根据权利要求1所述的方法，其特征在于，所述推广记录包括以下信息中的至少一种：The method of claim 1 wherein said promotional record comprises at least one of the following information:
    返回推广信息的次数、基于返回的推广信息完成订单的次数、基于返回的推广信息完成支付的次数以及基于返回的推广信息下载资源的次数。 The number of times the promotion information is returned, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
  6. 根据权利要求1所述的方法，其特征在于，该方法还包括：The method of claim 1 further comprising:
    对记录的各信息码展示方的推广记录进行反作弊过滤。Anti-cheat filtering is performed on the recorded promotion records of each information code display party.
  7. 根据权利要求1所述的方法，其特征在于，该方法还包括：The method of claim 1 further comprising:
    根据推广计费的结果，生成针对各信息码展示方的账单，并将账单提供给对应的信息码展示方设备。According to the result of the promotion billing, a bill for each information code display party is generated, and the bill is provided to the corresponding information code display device.
  8. 根据权利要求7所述的方法，其特征在于，该方法还包括：The method of claim 7 further comprising:
    依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。The payment system is invoked to send the commission to the account of the corresponding information code exhibitor based on the bill for each information code exhibitor.
  9. 根据权利要求8所述的方法，其特征在于，在将佣金发送至对应信息码展示方的账户之前，还包括：The method according to claim 8, wherein before the commission is sent to the account of the corresponding information code display party, the method further comprises:
    将各信息码展示方的推广记录与账单进行核对，如果核对通过，则继续所述将佣金发送至对应信息码展示方的账户的步骤；Checking the promotion record of each information code display party with the bill, and if the verification is passed, continuing the step of sending the commission to the account corresponding to the information code display party;
    其中所述核对包括以下至少一种：The verification includes at least one of the following:
    判断账单与推广记录的数量比例是否符合预期；Determine whether the ratio of the number of bills to promotional records is in line with expectations;
    判断账单所包含的佣金金额是否符合合同规定。Determine whether the commission amount included in the bill complies with the contract.
  10. 根据权利要求8所述的方法，其特征在于，该方法还包括：The method of claim 8 further comprising:
    将佣金金额作为税后金额，计算税金；Calculate the tax by using the commission amount as the after-tax amount;
    在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。The payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
  11. 一种推广计费装置，其特征在于，该装置包括：A promotional billing device, characterized in that the device comprises:
    推广单元，用于在针对被扫描信息码向扫描信息码的设备返回推广信息时，确定被扫描信息码的标识绑定的信息码展示方信息；a promotion unit, configured to determine information code display party information bound to the identifier of the scanned information code when the promotion information is returned to the device for scanning the information code for the scanned information code;
    记录单元，用于记录各信息码展示方的推广记录； a recording unit for recording a promotion record of each information code display party;
    计费单元，用于依据各信息码展示方的推广记录，进行推广计费。The billing unit is configured to perform promotion billing according to the promotion record of each information code display party.
  12. 根据权利要求11所述的装置，其特征在于，该装置还包括：The device according to claim 11, wherein the device further comprises:
    绑定单元，用于预先存储被扫描信息码的标识与信息码展示方之间的绑定关系。The binding unit is configured to pre-store a binding relationship between the identifier of the scanned information code and the information code display party.
  13. 根据权利要求11所述的装置，其特征在于，所述绑定单元，具体用于：The device according to claim 11, wherein the binding unit is specifically configured to:
    在信息码生成后，将信息码的标识发送给信息码展示方设备；After the information code is generated, the identifier of the information code is sent to the information code display device;
    获取所述信息码展示方设备返回的绑定信息，所述绑定信息包括所述信息码展示方信息；Obtaining binding information returned by the information code display device, where the binding information includes the information code display party information;
    存储所述信息码的标识与所述信息码展示方信息之间的绑定关系。And storing a binding relationship between the identifier of the information code and the information code exhibitor information.
  14. 根据权利要求13所述的装置，其特征在于，所述绑定信息还包括：展示位置信息和推广信息；The device according to claim 13, wherein the binding information further comprises: location information and promotion information;
    所述绑定单元存储的所述绑定关系进一步包括所述信息码的标识与展示位置信息、推广信息之间的绑定关系。The binding relationship stored by the binding unit further includes a binding relationship between the identifier of the information code and the display location information and the promotion information.
  15. 根据权利要求11所述的装置，其特征在于，所述推广记录包括以下信息中的至少一种：The apparatus of claim 11 wherein said promotional record comprises at least one of the following information:
    返回推广信息的次数、基于返回的推广信息完成订单的次数、基于返回的推广信息完成支付的次数以及基于返回的推广信息下载资源的次数。The number of times the promotion information is returned, the number of times the order is completed based on the returned promotion information, the number of times the payment is completed based on the returned promotion information, and the number of times the resource is downloaded based on the returned promotion information.
  16. 根据权利要求11所述的装置，其特征在于，该装置还包括：The device according to claim 11, wherein the device further comprises:
    反作弊单元，用于对记录的各信息码展示方的推广记录进行反作弊过滤。The anti-cheat unit is used for anti-cheat filtering on the promotional records of the recorded information code display parties.
  17. 根据权利要求11所述的装置，其特征在于，该装置还包括： The device according to claim 11, wherein the device further comprises:
    账单单元，用于根据推广计费的结果，生成针对各信息码展示方的账单，并将账单提供给对应的信息码展示方设备。The billing unit is configured to generate a bill for each information code display party according to the result of the promotion billing, and provide the bill to the corresponding information code display device.
  18. 根据权利要求17所述的装置，其特征在于，该装置还包括：The device according to claim 17, wherein the device further comprises:
    付费单元，用于依据针对各信息码展示方的账单，调用付费系统以将佣金发送至对应信息码展示方的账户。A payment unit for invoking a payment system to send a commission to an account of a corresponding information code exhibitor in accordance with a bill for each information code exhibitor.
  19. 根据权利要求18所述的装置，其特征在于，该装置还包括：The device of claim 18, further comprising:
    对账单元，用于将各信息码展示方的推广记录与账单进行核对，如果核对通过，则允许所述付费单元将佣金发送至对应信息码展示方的账户；a reconciliation unit, configured to check the promotion record of each information code display party with the bill, and if the verification is passed, allow the payment unit to send the commission to the account of the corresponding information code display party;
    其中所述核对包括以下至少一种：The verification includes at least one of the following:
    判断账单与推广记录的数量比例是否符合预期；Determine whether the ratio of the number of bills to promotional records is in line with expectations;
    判断账单所包含的佣金金额是否符合合同规定。Determine whether the commission amount included in the bill complies with the contract.
  20. 根据权利要求18所述的装置，其特征在于，该装置还包括：The device of claim 18, further comprising:
    税务单元，用于将佣金金额作为税后金额，计算税金；在预设的缴税时间调用付费系统，将税金发送至国家税务机关的账号。The tax unit is used to calculate the tax amount by using the commission amount as the after-tax amount; the payment system is called at the preset tax payment time, and the tax is sent to the account of the national tax authority.
  21. 一种设备，包括a device, including
    存储器，包括一个或者多个程序；Memory, including one or more programs;
    一个或者多个处理器，耦合到所述存储器，执行所述一个或者多个程序，以实现如权利要求1至10任一权项所述方法中执行的操作。One or more processors coupled to the memory, executing the one or more programs to perform the operations performed in the method of any of claims 1 to 10.
  22. 一种计算机存储介质，所述计算机存储介质被编码有计算机程序，所述程序在被一个或多个计算机执行时，使得所述一个或多个计算机执行如权利要求1至10任一权项所述方法中执行的操作。 A computer storage medium encoded with a computer program, the program, when executed by one or more computers, causing the one or more computers to perform any of the claims 1 to 10 The operations performed in the method.
PCT/CN2017/079947 2016-10-17 2017-04-10 Fee-charging promotion method, apparatus, device, and computer storage medium WO2018072405A1 (en)

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