WO2018043846A1 - System for providing loan service on basis of sales and advertisement data - Google Patents

System for providing loan service on basis of sales and advertisement data Download PDF

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Publication number
WO2018043846A1
WO2018043846A1 PCT/KR2017/000850 KR2017000850W WO2018043846A1 WO 2018043846 A1 WO2018043846 A1 WO 2018043846A1 KR 2017000850 W KR2017000850 W KR 2017000850W WO 2018043846 A1 WO2018043846 A1 WO 2018043846A1
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Prior art keywords
loan
sales
advertising
advertisement
data
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PCT/KR2017/000850
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French (fr)
Korean (ko)
Inventor
김성욱
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팝펀딩 주식회사
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Priority to GB1820810.8A priority Critical patent/GB2568402A/en
Priority to JP2017521252A priority patent/JP6512464B2/en
Publication of WO2018043846A1 publication Critical patent/WO2018043846A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/03Credit; Loans; Processing thereof
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0635Risk analysis of enterprise or organisation activities
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0637Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0639Performance analysis of employees; Performance analysis of enterprise or organisation operations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12Accounting

Definitions

  • the present invention can perform loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system.
  • ROAS can be used only for predictable ad spending, so that future sales can be more accurately predicted and further adjusted, as well as loans for additional advertising spend, and for loan products based on sales data.
  • the sales / advertisement data management server or the client can proceed with the loan advertisement without the user's consent in advance, and the sales / advertisement data management server Through partnership with It is possible to quickly obtain a large number of customers and calculate the loan availability, interest rate and limit in the sales / ad management system without displaying the sales / advertisement data of the operator to the loan system and display them on the manager (provisional loan) information terminal.
  • the sales / advertisement data is delivered to the loan system, the user can directly select, extract data using scraping, or extract data through affiliates, thereby providing convenience for loan applicants and ad loans.
  • It is a technology for loan service providing system based on sales data and advertisement data which can be conveniently selected from payment to the lender in the product, confirmation to the advertisement company, direct remittance, and partial payment when the advertising cost is exhausted.
  • the mobile service using a mobile phone is focused on providing transfer service and inquiry service, rather than providing a method of finding cash when actual cash is needed, so it is not suitable for people who really need cash in a hurry. There is an uncomfortable difficulty.
  • the advertisement when advertising the loan product based on the sales data, the advertisement is displayed as an administrator information terminal without transmitting sensitive sales data of the operator, and thus the loan / advertisement advertisement is managed without the user's consent in the sales / ad data management server or the client.
  • the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system it is possible to perform loan screening, loan execution and loan repayment through the loan system, and increase the sales of the loan using the advertising expenses (ROAS). It can only be used to predict the cost of advertising, so that future sales can be more accurately predicted and further adjusted, and loans can be made for additional advertising expenses. Because the advertisement is displayed as an administrator information terminal without transmitting sensitive sales data of the user, the advertisement of the sales / ad data management server or the client can proceed with the loan without the user's consent in advance, and through the alliance with the sales / ad data management server.
  • ROAS advertising expenses
  • the present invention was conceived to solve the above problems, and performs loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system.
  • the purpose is to provide a loan service providing system based on sales and advertisement data.
  • Another object of the present invention is to use the loan source only for the predictable execution of the advertising conversion ratio (ROAS) compared to the execution of the advertising costs, so that the future sales can be more accurately predicted and further adjusted, as well as for the additional advertising expenses. It is to provide a loan service providing system based on loanable sales and advertisement data.
  • ROI advertising conversion ratio
  • Another object of the present invention is to display the advertisement to the administrator information terminal without transmitting sensitive sales data of the operator when advertising the loan product based on the sales data, sales / advertising data management server or client in advance of the user In addition to being able to proceed with loan advertising without consent, through a partnership with sales / advertising data management server to provide a loan service providing system based on sales, advertising data that can quickly secure a large number of customers.
  • Another object of the present invention is to calculate the loan availability and interest rate and limit in the sales / advertising management system even if the sales / advertisement data of the operator to the lending system sales, which can be displayed on the manager (provisional loan) information terminal,
  • the present invention provides a loan service providing system based on advertisement data.
  • Another object of the present invention is to provide the convenience of the loan applicant because the user can selectively perform the data transfer method through direct transfer, data extraction using scraping, and affiliate extraction when delivering sales / advertisement data to the loan system.
  • the present invention provides a loan service providing system based on advertisement data.
  • loan service providing system based on the sales, advertising data is the sales / advertisement management system in the past when the loan application comes from the lender's terminal in the history of advertising costs, advertising
  • the function of requesting and receiving the revenue generation and the conversion rate (ROAS) according to the request the function of requesting and receiving the sales history of the past period with the shopping mall system and the use rate of a specific PG company among the corresponding sales, and the payment system of the past of the lender shopping mall If you use the function of requesting and receiving payment information and the PG company contracted with the lending company in the shopping mall as the payment system, the lender uses the shopping mall system or the terminal for the receivables generated during the loan period through the payment system.
  • ROAS revenue generation and the conversion rate
  • Transfer to or receive sales from a payment system The function of checking the contract details of the transfer of the contract to the lender or the account designated by the lender, the repayment date for early repayment or normal repayment based on the sales and loan repayment schedule generated in the shopping mall system, and the need for additional deposit or Determining the method of repayment repayment from 3 creditors, requesting the transfer to the payment system for the specific receivables of the shopping mall if it is necessary to recover from the PG company (third creditor), and lending system when the loan payment is completed
  • a loan system having a function of transmitting a loan repayment to a connected sales / ad management system, a payment system, and a shopping mall system; Receipt of the past advertising expenses, the generation and sales conversion rate (ROAS) according to the request from the loan system, and the function to receive and send the loan / repayment is completed, the loan / system has a function to receive the loan repayment completed Management system;
  • Approve to check the payment history of the shopping mall the function of transmitting the sales history from the shopping mall system to the lending system when sales occur in the shopping mall, and the PG company (third creditor) contracted with the lender company among the sales history.
  • the sales generated through the shopping mall system has a function of additionally transmitting the corresponding payment details from the shopping mall system to the loan system, and receiving the completion of the loan repayment from the loan system when the loan payment is completed;
  • a payment system having a function of confirming a bond and a function of receiving a completion of loan repayment from a loan system when the loan payment is completed; Characterized in that it comprises a.
  • the loan system analyzes the past advertising cost execution history, sales conversion rate (ROAS), sales of each period of the shopping mall to predict the future sales according to the execution of the advertising costs, and the payment details collected from the payment system And calculating a loan limit, an interest rate, and a repayment schedule based on the revenue and advertisement data and the industry's sales data. .
  • ROAS sales conversion rate
  • the loan system and the sales / advertisement management system when the loan is made only by the advertising cost, when the loan is approved, the loan is transferred from the loan company server to the advertisement company server, and the sales / advertisement management in the loan system
  • the system sends the result of the remittance to the system, and when the loan is approved, the advertisement company server receives the remittance from the loan company server, and the sales / ad management system receives the remittance result from the loan system, or the loan company server.
  • the advertisement fee is paid by the payment system linked to the advertisement company server or the advertisement company server, and the advertisement company server further includes a function of transmitting the payment result to the loan company server by the advertisement cost executed by the loan company server.
  • the payment of the loan between the lending company server and the advertising company server can be performed by selecting from the method of payment to the lender in the advertising costs loan products and payment to the advertising company, direct transfer, partially paid when the advertising costs are exhausted. It is characterized by including.
  • the loan includes that it is impossible to send the refund to the lender (shopping mall) terminal from the advertising company server until the loan system informs the sales / advertising management system that the repayment for the loan is completed. It features.
  • the data to be used in the loan screening is characterized in that the advertising expenditure breakdown, sales increase according to the advertising expenditure, the measured sales conversion rate (ROAS), the amount of change in sales per period.
  • ROAS measured sales conversion rate
  • the loan advertisement agent is the sales / advertisement data Calculating the loan availability, interest rate, limit by calculating based on the screening criteria of the loan product, and if it is determined that the loan advertisement is possible, characterized in that it includes displaying the loan information on the manager information terminal.
  • the sales / advertisement data management server of the sales / advertising management system or the client transfers the sales / advertising data to the loan company server of the loan system
  • the user directly transfers, data extraction using scraping, through Characterized in that it can be selected and performed from the data extraction method.
  • the present inventors have a loan service providing system based on sales data and advertisement data.
  • the present invention can perform loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system.
  • the present invention allows the use of loans only to predict the execution of the advertising cost of the ROAS compared to the execution of the advertising costs, so that the future sales can be more accurately predicted and further adjusted, as well as loans for additional advertising expenses. This is possible.
  • the present invention displays the advertisement to the administrator information terminal without transmitting the sensitive sales data of the operator when advertising the loan product based on the sales data, the user's consent in advance in the sales / advertising data management server or client
  • the present invention displays the advertisement to the administrator information terminal without transmitting the sensitive sales data of the operator when advertising the loan product based on the sales data, the user's consent in advance in the sales / advertising data management server or client
  • the present invention displays the advertisement to the administrator information terminal without transmitting the sensitive sales data of the operator when advertising the loan product based on the sales data, the user's consent in advance in the sales / advertising data management server or client
  • the present invention can be displayed on the manager (provisional loan) information terminal by calculating the loan availability, interest rate and limit in the sales / advertisement management system without transmitting the sales / advertisement data of the operator to the loan system.
  • the present invention can provide the convenience of the loan applicant because the user can selectively perform the data transfer method through direct transmission, data extraction using scraping, and affiliate data extraction when delivering sales / advertisement data to the loan system.
  • the present invention can be conveniently selected from the method of payment to the lender in the advertising cost loan products and the payment to the advertising company, direct transfer, partially paid when the advertising costs are exhausted.
  • FIG. 1 is a view illustrating a configuration of a loan service providing system based on sales and advertisement data according to an embodiment of the present invention.
  • FIG. 2 is a process for displaying loan information in a manager information terminal when it is determined that loan advertisement is possible after calculating loan product data in a loan service providing system based on sales and advertisement data according to an embodiment of the present invention.
  • 3A to 3C are data provided by a user directly transmitting and scraping a method of delivering sales / advertisement data to a loan system in a loan service providing system based on sales and advertisement data according to an embodiment of the present invention.
  • 4a to 4c is a loan service providing system based on sales and advertisement data according to an embodiment of the present invention, the payment of the loan from the advertising cost loan products to the lender and confirms to the advertiser, respectively, direct transfer, advertising costs Drawings to illustrate the process of partially paying when exhausted.
  • FIG. 1 is a view illustrating a configuration of a loan service providing system based on sales and advertisement data according to an embodiment of the present invention
  • FIG. 2 is based on sales and advertisement data according to an embodiment of the present invention.
  • the loan information is calculated after calculating the loan product data and the loan information is displayed to explain the process of displaying the information on the manager information terminal
  • Figure 3a to 3c is a view of the present invention
  • a method of directly transferring sales / advertisement data to a loan system by a user, extracting data using scraping, and extracting data through affiliation 4A to 4C illustrate an embodiment of the present invention.
  • the loan service providing system based on different sales and advertisement data the process of paying the loan amount to the lender and confirming it to the lender, directly remitting it, and partially paying when the advertising cost is exhausted will be explained. It is a figure shown to make.
  • loan service providing system based on the inventors sales, advertising data is a sales / advertising management system (or advertising company server) 100, loan system (or loan company server) 200, payment system 300, shopping mall system 400, a manager information terminal 500, a loan advertisement agent 110, a loan advertisement server 210, and the like.
  • the sales / advertisement management system 100 refers to an advertising company server, an advertising agency server, an advertising system operator server, sales / advertising data management server or a client program
  • the loan system 200 is a loan company server
  • the payment system 300 includes a PG company and a third debtor terminal
  • the shopping mall system 400 includes a lender (borrower) terminal and a target of a loan review among shopping malls operated by the borrower. This refers to a shopping mall, a shopping mall web server, or a shopping mall management program.
  • the loan service providing system based on the advertisement data is a sales / advertisement management system when the loan application is entered from the lender's terminal, the past advertising expense history, sales according to the advertisement
  • the PG company contracted with the lending company in the shopping mall is used as a payment system, the lender transfers the receivables generated during the loan period to the lender using the shopping mall system or the terminal through the payment system.
  • a loan system 200 having a function of transmitting that a loan repayment is completed to a sales / ad management system, a payment system, and a shopping mall system; Receipt of the past advertising expenses, the generation and sales conversion rate (ROAS) according to the request from the loan system, and the function to receive and send the loan / repayment is completed, the loan / system has a function to receive the loan repayment completed Management system 100; A function of requesting and transmitting a past period of sales from the loan system and the use rate of a specific PG company among the corresponding sales, and the lender (shopping mall owner) uses a shopping mall system or an information terminal to settle the settlement system from the settlement system from the settlement system.
  • ROAS generation and sales conversion rate
  • Approve to check the payment history of the shopping mall the function of transmitting the sales history from the shopping mall system to the lending system when sales occur in the shopping mall, and the PG company (third creditor) contracted with the lender company among the sales history
  • the sales generated through the shopping mall system 400 having a function of additionally transmitting the corresponding payment details from the shopping mall system to the loan system, and receiving the completion of the loan repayment from the loan system when the loan payment is completed;
  • a payment system 300 having a function of confirming a bond and a function of receiving a completion of the loan repayment from the loan system when the loan payment is completed; It is provided.
  • the loan system 200 receives a loan application from the lender terminal 400 to the sales / advertising management system 100 to return the advertising execution history, revenue generation and sales conversion rate (ROAS: Return on Advertising Spend) according to the advertisement.
  • the PG company contracted with the lending company in the shopping mall is used as the payment system 300, the lender is responsible for the receivables to be generated during the loan period through the payment system 300, the shopping mall system 400 or the terminal.
  • the loan company server 200 transfers the loan to the advertisement company server 100, and the result of the transfer from the loan system 200 to the sales / ad management system 100. It is to have the function to send.
  • the lending company server 200 pays the advertising fee to the payment system 300 linked to the advertising company server 100 or the advertising company server 100, the advertising company server 100 in the lending company server 200
  • the executed advertising cost has a function of transmitting the settlement result to the loan company server.
  • the loan system 200 analyzes the past advertising cost execution history, sales conversion rate (ROAS), sales of each period of the shopping mall to predict future sales according to the execution of advertising costs, and payment collected from the payment system 300 It has the function of predicting the recoverability of the loan from the third creditor based on the details, and the function of calculating the loan limit, the interest rate, and the repayment schedule based on the sales and advertisement data and the industry's sales data.
  • ROAS sales conversion rate
  • the loan advertisement data in the sales / ad management system 100 through the loan advertisement server 210 receives the loan product data including the criterion of the loan product in the loan system 200 ( 110, the loan advertisement agent 110 calculates whether the loan / loan rate, interest rate, limit by calculating the sales / advertisement data based on the screening criteria of the loan product, and loan information is determined It is to be displayed on the manager information terminal 500.
  • the sales / advertisement management system 100 is a function of requesting and transmitting past advertising expenses execution history, revenue generation and sales conversion rate (ROAS) according to the advertisement from the loan system 200, and loan repayment is completed loan system ( 200) has a function of receiving that the loan repayment is completed.
  • the advertisement company server 100 receives the remittance from the loan company server 200
  • the sales / advertisement management system 100 receives the remittance result from the loan system 200. Will have the function of receiving.
  • the lending company server 200 pays the advertising fee to the payment system 300 linked to the advertising company server 100 or the advertising company server 100, the advertising company server 100 in the lending company server 200
  • the executed advertising cost has a function of transmitting the settlement result to the loan company server.
  • a user in the case of FIG. 3A, a user (loan applicant) directly transmits the data, which may be complicated and impossible depending on the loan applicant, and may have a problem in the reliability of the submitted data, but does not require any cooperation and has low development complexity. .
  • the loan company server 200 extracts the data by using the scraping. Destruction procedures are required, but no partnership is required, data can be collected quickly and accurately, and the data is highly reliable.
  • Figure 3c is a method for extracting the data through the user (rental applicant) through the affiliated authority to delegate the search authority to the sales / advertising data management server or client 100, but the association is required, it is possible to collect data quickly and accurately, The reliability of the data is high.
  • the shopping mall system 400 is a function of requesting and transmitting a specific PG company use rate from the loan system 200 in the past sales history and corresponding sales
  • the lender (shopping mall owner) is the shopping mall system 400 or the terminal Loan system 200 to the payment system 300 by using the function to approve the payment history query of the lender's shopping mall from the payment system 300, and if the sales occur in the shopping mall system 400 in the loan system (200) )
  • the sales generated through the PG company (third creditor) that is contracted with the lender company of the sales history is further transmitted from the shopping mall system 400 to the loan system 200.
  • the shopping mall of the lender includes a shopping mall to be examined for lending and another shopping mall under the name of the lender.
  • the payment system 300 has a function of receiving and transmitting past payment information of the lender shopping malls from the lending system 200, and using the PG company contracted with the lending company in the shopping mall as the payment system 300, the lender A contract that transfers the accounts receivable to occur during the loan period using the shopping mall system 400 or the terminal to the lender or transfers the account from which the revenue is received from the payment system 300 to an account designated by the lender or the lender. And, the loan system 200 to confirm the sales receivable transfer contract conclusions and the receivables to occur during the loan period, and when the loan repayment is completed, the function to receive the completion of the loan repayment from the loan system (200) To have.
  • the lender in the advertising company server 100 until the loan system 200 tells the sales / advertisement management system 100 that the repayment for the loan is completed. Refund transfer to the terminal 400 is not possible.
  • the data to be used in the loan review is the advertising expenditure breakdown, sales growth according to the advertising expenditure, measured ROAS, the change in sales by period.
  • FIG. 4a to 4b it shows a method of paying the loan in the advertising cost loan product between the loan company server 200 and the advertising company server 100.
  • the lender company server 100 confirms the advertising expense to the lender company server 200. That is, it is a payment method to the lender and confirmation of the advertising company.
  • the advertising company server 100 when the lending company server 200 notifies the advertising company server 100 of the advertising cost limit, the advertising company server 100 requests and receives the advertising cost from the lending company server 200, when the advertising cost is exhausted. This is a partial payment, and this method gives interest because the loan is not executed at one time.
  • the present invention the lending service providing system based on the sales data, advertising data can be widely applied to the credit field associated with advertising companies, shopping malls, and financial institutions.

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Abstract

The present invention relates to a system for providing a loan service on the basis of sales and advertisement data, the system: performing loan appraisal, loan execution, and loan redemption through a loan system on the basis of advertisement data obtained from a sales/advertisement management system and sales data obtained from a shopping mall system; allowing the loan to be used only for predictable advertising expense execution of a sales conversion rate with respect to an advertising expense execution, thereby allowing future sales to be more accurately predicted and further adjusted, and the load to be available for an expenditure of an additional advertising expense; When advertising a loan product based on sales data, displaying an advertisement on a manager information terminal, without transmitting sensitive sales data of a business operator, thereby allowing a loan advertisement to proceed without a user's prior consent in a sales/advertisement data management server or in a client, and a plurality of customers to be quickly ensured through an alliance with the sales/advertisement data management server.

Description

매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템Loan service provision system based on sales and advertisement data
본 발명은 매출/광고 관리시스템으로부터 얻은 광고 데이터와 쇼핑몰시스템으로부터의 매출데이터를 기반으로 하여 대출시스템을 통해 대출심사와 대출실행 및 대출금 상환을 수행할 수 있고, 대출금 사용처를 광고비 집행 대비 매출전환율(ROAS)의 예측 가능한 광고비 집행에만 사용하게 함으로써, 미래의 매출을 더 정확하게 예측 가능하며 나아가서는 조정할 수 있음은 물론 추가적인 광고비의 지출분에 대해서도 대출이 가능하며, 매출 데이터를 기반으로 하는 대출상품에 대한 광고시 사업자의 민감한 매출 데이터를 전송하지 아니하고 광고를 관리자 정보단말기로 표시하여 줌으로써, 매출/광고 데이터 관리서버 혹은 클라이언트에서 사전에 사용자의 동의 없이 대출 광고를 진행할 수 있음과 더불어 매출/광고 데이터관리서버와 제휴를 통하여 다수의 고객을 빠르게 확보할 수 있고, 사업자의 매출/광고 데이터를 대출시스템에 전송하지 않아도 매출/광고 관리시스템에서 대출가능여부와 이자율과 한도를 계산하여 관리자(잠정대출자) 정보단말기에 표시하여 줄 수 있으며, 매출/광고 데이터를 대출시스템으로 전달시 사용자가 직접 전송, 스크패핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출방법 중에서 선택적으로 수행할 수 있으므로 대출신청자의 편의성을 부여할 수 있고, 광고비 대출상품에서 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법 중에서 편리하게 선택할 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에 관한 기술이다.The present invention can perform loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system. ROAS) can be used only for predictable ad spending, so that future sales can be more accurately predicted and further adjusted, as well as loans for additional advertising spend, and for loan products based on sales data. By displaying the advertisement as an administrator information terminal without transmitting the sensitive sales data of the operator during the advertisement, the sales / advertisement data management server or the client can proceed with the loan advertisement without the user's consent in advance, and the sales / advertisement data management server Through partnership with It is possible to quickly obtain a large number of customers and calculate the loan availability, interest rate and limit in the sales / ad management system without displaying the sales / advertisement data of the operator to the loan system and display them on the manager (provisional loan) information terminal. When the sales / advertisement data is delivered to the loan system, the user can directly select, extract data using scraping, or extract data through affiliates, thereby providing convenience for loan applicants and ad loans. It is a technology for loan service providing system based on sales data and advertisement data, which can be conveniently selected from payment to the lender in the product, confirmation to the advertisement company, direct remittance, and partial payment when the advertising cost is exhausted.
대한민국 공개특허공보(공개번호 2009-0115088; 2009. 11. 4)에 개시되어 있는 바에 의하면, 금융 산업의 발전으로 인해, 많은 현대인들은 다양한 금융거래 서비스를 이용하고 있으며, 이를 통해 편리한 금융서비스를 이용하고 있는 상황이다.As disclosed in Korean Unexamined Patent Publication (Publication No. 2009-0115088; Nov. 4, 2009), due to the development of the financial industry, many modern people use various financial transaction services, and thus use convenient financial services. It is a situation.
이러한 상황에서 금융거래 서비스를 제공하는 대부분의 금융기관은 휴대폰을 이용한 모바일 금융서비스를 제공하고 있는 상황이다.In such a situation, most financial institutions that provide financial transaction services provide mobile financial services using mobile phones.
하지만, 휴대폰을 이용한 모바일 서비스의 경우, 실제 현금이 필요할 때 현금을 찾는 방법을 제공하기 보다는 이체 서비스, 조회 서비스 등을 제공하는데 있어서 초점이 맞추어져 있음으로 인해, 실제로 급하게 현금이 필요한 사람에게는 이용이 불편한 난해한 문제가 있다.However, the mobile service using a mobile phone is focused on providing transfer service and inquiry service, rather than providing a method of finding cash when actual cash is needed, so it is not suitable for people who really need cash in a hurry. There is an uncomfortable difficulty.
한편, 일반적으로 매출/광고 데이터를 기반으로 하여 대출을 받기 위해서는 해당 데이터가 대출시스템으로 전송되어야만 하지만, 사업자의 입장에서 이 데이터들을 외부에 공개한다는 것은 상당히 민감한 사안이고, 더군다나 대출가능여부도 모르는 채 공개한다는 것은 더욱 부담되는 일인 것이다.On the other hand, in general, in order to receive a loan based on sales / advertisement data, the data must be transmitted to the lending system. However, it is quite sensitive for the operator to disclose the data to the outside, and even without knowing whether the loan is possible. Opening up is more burdensome.
그러나 매출/광고 관리시스템으로부터 얻은 광고 데이터와 쇼핑몰시스템으로부터의 매출데이터를 기반으로 하여 대출시스템을 통해 대출심사와 대출실행 및 대출금 상환을 수행할 수 있는 시스템이 아직 없다.However, based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system, there is no system that can perform loan examination, loan execution and loan repayment through the loan system.
또한, 매출 데이터를 기반으로 하는 대출상품에 대한 광고시 사업자의 민감한 매출 데이터를 전송하지 아니하고 광고를 관리자 정보단말기로 표시하여 주어 매출/광고 데이터 관리서버 혹은 클라이언트에서 사전에 사용자의 동의 없이 대출 광고를 진행할 수 있음과 더불어 매출/광고 데이터관리서버와 제휴를 통하여 다수의 고객을 빠르게 확보할 수 있는 시스템이 아직 없는 실정이다.In addition, when advertising the loan product based on the sales data, the advertisement is displayed as an administrator information terminal without transmitting sensitive sales data of the operator, and thus the loan / advertisement advertisement is managed without the user's consent in the sales / ad data management server or the client. In addition, there is no system that can secure a large number of customers quickly through partnership with sales / advertising data management server.
그러므로 매출/광고 관리시스템으로부터 얻은 광고 데이터와 쇼핑몰시스템으로부터의 매출데이터를 기반으로 하여 대출시스템을 통해 대출심사와 대출실행 및 대출금 상환을 수행할 수 있고, 대출금 사용처를 광고비 집행 대비 매출증가(ROAS)의 예측 가능한 광고비 집행에만 사용하게 하므로 미래의 매출을 더 정확하게 예측 가능하며 나아가서는 조정할 수 있음은 물론 추가적인 광고비의 지출분에 대해서도 대출이 가능하며, 매출 데이터를 기반으로 하는 대출상품에 대한 광고시 사업자의 민감한 매출 데이터를 전송하지 아니하고 광고를 관리자 정보단말기로 표시하여 주므로 매출/광고 데이터 관리서버 혹은 클라이언트에서 사전에 사용자의 동의 없이 대출 광고를 진행할 수 있음과 더불어 매출/광고 데이터관리서버와 제휴를 통하여 다수의 고객을 빠르게 확보할 수 있고, 사업자의 매출/광고 데이터를 대출시스템에 전송하지 않아도 매출/광고 관리시스템에서 대출가능여부와 이자율과 한도를 계산하여 관리자(잠정대출자) 정보단말기에 표시하여 줄 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템의 개발이 절실히 요구되고 있는 실정이다.Therefore, based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system, it is possible to perform loan screening, loan execution and loan repayment through the loan system, and increase the sales of the loan using the advertising expenses (ROAS). It can only be used to predict the cost of advertising, so that future sales can be more accurately predicted and further adjusted, and loans can be made for additional advertising expenses. Because the advertisement is displayed as an administrator information terminal without transmitting sensitive sales data of the user, the advertisement of the sales / ad data management server or the client can proceed with the loan without the user's consent in advance, and through the alliance with the sales / ad data management server. Many Can be secured quickly, and sales can be displayed on the manager's (provisional lender's) information terminal by calculating the loan availability, interest rate and limit in the sales / ad management system without transferring the sales / advertisement data of the operator to the loan system. Therefore, the development of a loan service providing system based on advertisement data is urgently required.
따라서 본 발명은 상기와 같은 문제점을 해결하기 위하여 착상된 것으로서, 매출/광고 관리시스템으로부터 얻은 광고 데이터와 쇼핑몰시스템으로부터의 매출데이터를 기반으로 하여 대출시스템을 통해 대출심사와 대출실행 및 대출금 상환을 수행할 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 그 목적이 있다. Therefore, the present invention was conceived to solve the above problems, and performs loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system. The purpose is to provide a loan service providing system based on sales and advertisement data.
본 발명의 다른 목적은 대출금 사용처를 광고비 집행 대비 매출전환율(ROAS)의 예측 가능한 광고비 집행에만 사용하게 함으로써, 미래의 매출을 더 정확하게 예측 가능하며 나아가서는 조정할 수 있음은 물론 추가적인 광고비의 지출분에 대해서도 대출이 가능한 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 있다. Another object of the present invention is to use the loan source only for the predictable execution of the advertising conversion ratio (ROAS) compared to the execution of the advertising costs, so that the future sales can be more accurately predicted and further adjusted, as well as for the additional advertising expenses. It is to provide a loan service providing system based on loanable sales and advertisement data.
본 발명의 다른 목적은 매출 데이터를 기반으로 하는 대출상품에 대한 광고시 사업자의 민감한 매출 데이터를 전송하지 아니하고 광고를 관리자 정보단말기로 표시하여 줌으로써, 매출/광고 데이터 관리서버 혹은 클라이언트에서 사전에 사용자의 동의 없이 대출 광고를 진행할 수 있음과 더불어 매출/광고 데이터관리서버와 제휴를 통하여 다수의 고객을 빠르게 확보할 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 있다. Another object of the present invention is to display the advertisement to the administrator information terminal without transmitting sensitive sales data of the operator when advertising the loan product based on the sales data, sales / advertising data management server or client in advance of the user In addition to being able to proceed with loan advertising without consent, through a partnership with sales / advertising data management server to provide a loan service providing system based on sales, advertising data that can quickly secure a large number of customers.
본 발명의 다른 목적은 사업자의 매출/광고 데이터를 대출시스템에 전송하지 않아도 매출/광고 관리시스템에서 대출가능여부와 이자율과 한도를 계산하여 관리자(잠정대출자) 정보단말기에 표시하여 줄 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 있다. Another object of the present invention is to calculate the loan availability and interest rate and limit in the sales / advertising management system even if the sales / advertisement data of the operator to the lending system sales, which can be displayed on the manager (provisional loan) information terminal, The present invention provides a loan service providing system based on advertisement data.
본 발명의 다른 목적은 매출/광고 데이터를 대출시스템으로 전달시 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출방법 중에서 선택적으로 수행할 수 있으므로 대출신청자의 편의성을 부여할 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 있다. Another object of the present invention is to provide the convenience of the loan applicant because the user can selectively perform the data transfer method through direct transfer, data extraction using scraping, and affiliate extraction when delivering sales / advertisement data to the loan system. In addition, the present invention provides a loan service providing system based on advertisement data.
본 발명의 다른 목적은 광고비 대출상품에서 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법 중에서 편리하게 선택할 수 있는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 제공하는데 있다. It is another object of the present invention to provide a loan service providing system based on sales data and advertisement data, which can be conveniently selected from among payment methods to pay the lenders in advertisement advertising loan products, and directly to the advertising company, direct payment, and partially paid when the advertising costs are exhausted. It is.
상기 목적을 달성하기 위한 본 발명의 바람직한 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템은 대출자단말기로부터 대출신청이 들어오면 매출/광고 관리시스템으로 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청하고 수신하는 기능과, 쇼핑몰시스템으로 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청하고 수신하는 기능과, 결제시스템으로 대출자 쇼핑몰들의 과거의 결제정보를 요청하고 수신하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 결제시스템을 통해 대출기간동안 발생할 매출채권에 대해서 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결내역을 확인하는 기능과, 쇼핑몰시스템에서 발생한 매출과 대출금 상환 스케쥴에 기반하여 조기상환 또는 정상 상환하는 상환일시와, 추가입금필요 또는 제3채권자로부터 회수하는 상환금마련방식을 결정하는 기능과, PG사(제3채권자)로부터 회수가 필요하다면 결제시스템에 쇼핑몰의 특정 매출채권에 대해서 양도를 요청하는 기능과, 대출금 상환이 완료되면 대출시스템은 연결되어 있는 매출/광고 관리시스템, 결제시스템, 쇼핑몰시스템에 대출상환이 완료되었음을 전송하는 기능을 갖는 대출시스템과; 상기 대출시스템으로부터 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청받고 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 매출/광고 관리시스템과; 상기 대출시스템으로부터 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청받고 전송하는 기능과, 대출자(쇼핑몰업주)는 쇼핑몰시스템 또는 단말기를 이용하여 결제시스템에 대출시스템이 결제시스템으로부터 대출자의 쇼핑몰의 결제내역 조회하는 것을 승인하는 기능과, 쇼핑몰에서 매출이 발생할 경우 쇼핑몰시스템에서 대출 시스템으로 매출내역을 전송하는 기능과, 상기 매출내역 중 대출회사와 계약되어 있는 PG사(제3채권자)를 통해서 일어난 매출은 쇼핑몰시스템에서 대출시스템으로 해당 결제내역을 추가 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 쇼핑몰시스템과; 상기 대출시스템으로부터 대출자 쇼핑몰들의 과거의 결제정보를 요청받고 전송하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출기간 동안 발생할 매출채권에 대해서 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결하고, 대출시스템에서 매출채권양도계약 체결내역 및 대출기간동안 발생할 매출채권을 확인하게 하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 결제시스템; 을 포함함을 특징으로 한다.Loan service providing system based on the sales, advertising data according to a preferred embodiment of the present invention for achieving the above object is the sales / advertisement management system in the past when the loan application comes from the lender's terminal in the history of advertising costs, advertising The function of requesting and receiving the revenue generation and the conversion rate (ROAS) according to the request, the function of requesting and receiving the sales history of the past period with the shopping mall system and the use rate of a specific PG company among the corresponding sales, and the payment system of the past of the lender shopping mall If you use the function of requesting and receiving payment information and the PG company contracted with the lending company in the shopping mall as the payment system, the lender uses the shopping mall system or the terminal for the receivables generated during the loan period through the payment system. Transfer to or receive sales from a payment system The function of checking the contract details of the transfer of the contract to the lender or the account designated by the lender, the repayment date for early repayment or normal repayment based on the sales and loan repayment schedule generated in the shopping mall system, and the need for additional deposit or Determining the method of repayment repayment from 3 creditors, requesting the transfer to the payment system for the specific receivables of the shopping mall if it is necessary to recover from the PG company (third creditor), and lending system when the loan payment is completed A loan system having a function of transmitting a loan repayment to a connected sales / ad management system, a payment system, and a shopping mall system; Receipt of the past advertising expenses, the generation and sales conversion rate (ROAS) according to the request from the loan system, and the function to receive and send the loan / repayment is completed, the loan / system has a function to receive the loan repayment completed Management system; A function of requesting and transmitting the past sales history and the use rate of a specific PG company from the loan system from the loan system, and the lender (shopping mall owner) can use the shopping mall system or the terminal to settle the payment system from the payment system. Approve to check the payment history of the shopping mall, the function of transmitting the sales history from the shopping mall system to the lending system when sales occur in the shopping mall, and the PG company (third creditor) contracted with the lender company among the sales history. The sales generated through the shopping mall system has a function of additionally transmitting the corresponding payment details from the shopping mall system to the loan system, and receiving the completion of the loan repayment from the loan system when the loan payment is completed; A function of requesting and transmitting the past payment information of the lender shopping malls from the lending system, and using the PG company contracted with the lending company in the shopping mall as a payment system, the loans generated by the lender using the shopping mall system or the terminal. Signing a contract to transfer the account to the lender or transfer the account receiving the revenue from the settlement system to the account designated by the lender or the lender. A payment system having a function of confirming a bond and a function of receiving a completion of loan repayment from a loan system when the loan payment is completed; Characterized in that it comprises a.
상기 본 발명에 있어서, 상기 대출시스템은 쇼핑몰의 과거의 광고비 집행내역, 매출전환율(ROAS), 기간별 매출을 분석하여 광고비 집행에 따른 미래의 매출을 예측하는 기능과, 결제시스템으로부터 수집한 결제 내역을 기반으로 하여 제3채권자로부터 대출금 회수가능성을 예측하는 기능과, 매출 및 광고 데이터 및 동종업계 매출 데이터를 기반으로 하여 대출한도, 이자율, 상환 스케쥴을 계산하는 기능을 갖는 것을 더 포함함을 특징으로 한다. In the present invention, the loan system analyzes the past advertising cost execution history, sales conversion rate (ROAS), sales of each period of the shopping mall to predict the future sales according to the execution of the advertising costs, and the payment details collected from the payment system And calculating a loan limit, an interest rate, and a repayment schedule based on the revenue and advertisement data and the industry's sales data. .
상기 본 발명에 있어서, 상기 대출시스템과, 매출/광고 관리시스템에서, 광고비로만 대출이 이루어지는 경우, 대출승인이 나면, 대출회사서버에서 광고회사서버로 대출금을 송금하고, 대출시스템에서 매출/광고 관리시스템으로 송금 결과를 전송하는 기능과, 대출승인이 나면, 광고회사서버에서는 대출회사서버로부터 대출금을 송금 받고, 매출/광고 관리시스템에서는 대출시스템으로부터 송금 결과를 전송받는 기능과, 또는 대출회사서버에서 광고회사서버 혹은 광고회사서버와 연계되어 있는 결제시스템으로 광고비를 결제하고, 광고회사서버는 대출회사서버에서 실행한 광고비가 결제 결과를 대출회사서버로 전송하는 기능을 더 포함함을 특징으로 한다.In the present invention, in the loan system and the sales / advertisement management system, when the loan is made only by the advertising cost, when the loan is approved, the loan is transferred from the loan company server to the advertisement company server, and the sales / advertisement management in the loan system The system sends the result of the remittance to the system, and when the loan is approved, the advertisement company server receives the remittance from the loan company server, and the sales / ad management system receives the remittance result from the loan system, or the loan company server. The advertisement fee is paid by the payment system linked to the advertisement company server or the advertisement company server, and the advertisement company server further includes a function of transmitting the payment result to the loan company server by the advertisement cost executed by the loan company server.
상기 본 발명에 있어서, 대출회사서버와 광고회사서버 간의 대출금의 지급은 광고비 대출상품에서 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법 중에서 선택하여 수행할 수 있는 것을 포함함을 특징으로 한다.In the present invention, the payment of the loan between the lending company server and the advertising company server can be performed by selecting from the method of payment to the lender in the advertising costs loan products and payment to the advertising company, direct transfer, partially paid when the advertising costs are exhausted. It is characterized by including.
상기 본 발명에 있어서, 상기 대출금은 대출시스템에서 해당 대출 건에 대한 상환이 완료되었다고 매출/광고 관리시스템에 알려주기 전까지는 광고회사서버에서 대출자(쇼핑몰업주)단말기로 환불 송금이 불가능한 것을 포함함을 특징으로 한다.In the present invention, the loan includes that it is impossible to send the refund to the lender (shopping mall) terminal from the advertising company server until the loan system informs the sales / advertising management system that the repayment for the loan is completed. It features.
상기 본 발명에 있어서, 대출 심사에서 사용할 자료는 광고비 지출내역, 광고비 지출에 따른 매출 증가내역, 측정된 매출전환율(ROAS), 기간별 매출 변화량인 것을 포함함을 특징으로 한다.In the present invention, the data to be used in the loan screening is characterized in that the advertising expenditure breakdown, sales increase according to the advertising expenditure, the measured sales conversion rate (ROAS), the amount of change in sales per period.
상기 본 발명에 있어서, 상기 대출시스템에서 대출상품의 심사기준을 담은 대출상품 데이터를 대출광고 서버를 통해 매출/광고 관리시스템에 있는 대출광고 Agent에 전송하면, 상기 대출광고 Agent는 매출/광고 데이터를 대출상품의 심사기준을 바탕으로 계산하여 대출가능여부, 이자율, 한도를 계산하고, 대출광고가 가능하다고 판단되면 대출정보를 관리자 정보단말기에 표시하도록 하는 것을 포함함을 특징으로 한다.In the present invention, when the loan product data containing the criterion of the loan product in the loan system is transmitted to the loan advertisement agent in the sales / advertisement management system through the loan advertisement server, the loan advertisement agent is the sales / advertisement data Calculating the loan availability, interest rate, limit by calculating based on the screening criteria of the loan product, and if it is determined that the loan advertisement is possible, characterized in that it includes displaying the loan information on the manager information terminal.
상기 본 발명에 있어서, 상기 매출/광고 관리시스템의 매출/광고 데이터 관리서버 또는 클라이언트로부터 매출/광고 데이터를 대출시스템의 대출회사서버로 전달시 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출방법 중에서 선택하여 수행할 수 있는 것을 포함함을 특징으로 한다.In the present invention, when the sales / advertisement data management server of the sales / advertising management system or the client transfers the sales / advertising data to the loan company server of the loan system, the user directly transfers, data extraction using scraping, through Characterized in that it can be selected and performed from the data extraction method.
상술한 바와 같이, 본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템은 다음과 같은 효과를 가진다. As described above, the present inventors have a loan service providing system based on sales data and advertisement data.
첫째, 본 발명은 매출/광고 관리시스템으로부터 얻은 광고 데이터와 쇼핑몰시스템으로부터의 매출데이터를 기반으로 하여 대출시스템을 통해 대출심사와 대출실행 및 대출금 상환을 수행할 수 있다. First, the present invention can perform loan examination, loan execution and loan repayment through the loan system based on the advertisement data obtained from the sales / ad management system and the sales data from the shopping mall system.
둘째, 본 발명은 대출금 사용처를 광고비 집행 대비 매출전환율(ROAS)의 예측 가능한 광고비 집행에만 사용하게 함으로써, 미래의 매출을 더 정확하게 예측 가능하며 나아가서는 조정할 수 있음은 물론 추가적인 광고비의 지출분에 대해서도 대출이 가능하다. Secondly, the present invention allows the use of loans only to predict the execution of the advertising cost of the ROAS compared to the execution of the advertising costs, so that the future sales can be more accurately predicted and further adjusted, as well as loans for additional advertising expenses. This is possible.
셋째, 본 발명은 매출 데이터를 기반으로 하는 대출상품에 대한 광고시 사업자의 민감한 매출 데이터를 전송하지 아니하고 광고를 관리자 정보단말기로 표시하여 줌으로써, 매출/광고 데이터 관리서버 혹은 클라이언트에서 사전에 사용자의 동의 없이 대출 광고를 진행할 수 있음과 더불어 매출/광고 데이터관리서버와 제휴를 통하여 다수의 고객을 빠르게 확보할 수 있다. Third, the present invention displays the advertisement to the administrator information terminal without transmitting the sensitive sales data of the operator when advertising the loan product based on the sales data, the user's consent in advance in the sales / advertising data management server or client In addition to being able to proceed with the loan advertisement without a partnership with the sales / advertising data management server can secure a large number of customers.
넷째, 본 발명은 사업자의 매출/광고 데이터를 대출시스템에 전송하지 않아도 매출/광고 관리시스템에서 대출가능여부와 이자율과 한도를 계산하여 관리자(잠정대출자) 정보단말기에 표시하여 줄 수 있다. Fourth, the present invention can be displayed on the manager (provisional loan) information terminal by calculating the loan availability, interest rate and limit in the sales / advertisement management system without transmitting the sales / advertisement data of the operator to the loan system.
다섯째, 본 발명은 매출/광고 데이터를 대출시스템으로 전달시 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출방법 중에서 선택적으로 수행할 수 있으므로 대출신청자의 편의성을 부여할 수 있다. Fifth, the present invention can provide the convenience of the loan applicant because the user can selectively perform the data transfer method through direct transmission, data extraction using scraping, and affiliate data extraction when delivering sales / advertisement data to the loan system.
여섯째, 본 발명은 광고비 대출상품에서 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법 중에서 편리하게 선택할 수 있다. Sixth, the present invention can be conveniently selected from the method of payment to the lender in the advertising cost loan products and the payment to the advertising company, direct transfer, partially paid when the advertising costs are exhausted.
도 1은 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템의 구성을 설명하기 위해 나타낸 도면.1 is a view illustrating a configuration of a loan service providing system based on sales and advertisement data according to an embodiment of the present invention.
도 2는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 대출상품 데이터를 계산한 후 대출광고가 가능하다고 판단되는 경우 대출정보를 관리자 정보단말기에 표시하는 과정을 설명하기 위해 나타낸 도면. 2 is a process for displaying loan information in a manager information terminal when it is determined that loan advertisement is possible after calculating loan product data in a loan service providing system based on sales and advertisement data according to an embodiment of the present invention. Figures shown to illustrate.
도 3a 내지 도 3c는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 매출/광고 데이터를 대출시스템으로 전달하는 방법을 각각 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출하는 방법으로 수행하는 과정을 설명하기 위해 나타낸 도면. 3A to 3C are data provided by a user directly transmitting and scraping a method of delivering sales / advertisement data to a loan system in a loan service providing system based on sales and advertisement data according to an embodiment of the present invention. A diagram illustrating a process performed by a method of extracting and extracting data through affiliation.
도 4a 내지 도 4c는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 광고비 대출상품에서 대출금의 지급을 각각 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법으로 수행하는 과정을 설명하기 위해 나타낸 도면. 4a to 4c is a loan service providing system based on sales and advertisement data according to an embodiment of the present invention, the payment of the loan from the advertising cost loan products to the lender and confirms to the advertiser, respectively, direct transfer, advertising costs Drawings to illustrate the process of partially paying when exhausted.
이하 첨부된 도면과 함께 본 발명의 바람직한 실시예를 살펴보면 다음과 같은데, 본 발명을 설명함에 있어서 관련된 공지기술 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명은 생략할 것이며, 후술되는 용어들은 본 발명에서의 기능을 고려하여 정의된 용어들로서 이는 사용자, 운용자의 의도 또는 관례 등에 따라 달라질 수 있으므로, 그 정의는 본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 설명하는 본 명세서 전반에 걸친 내용을 토대로 내려져야 할 것이다.Looking at the preferred embodiment of the present invention together with the accompanying drawings as follows, when it is determined that the detailed description of the known art or configuration related to the present invention may unnecessarily obscure the subject matter of the present invention The description will be omitted, and the terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users and operators, and the definitions are loans based on the inventors' sales and advertisement data. It should be made based on the contents throughout the present specification describing the service providing system.
이하, 첨부된 도면을 참조하여 본 발명의 바람직한 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 상세하게 설명한다.Hereinafter, with reference to the accompanying drawings will be described in detail a loan service providing system based on sales, advertising data according to an embodiment of the present invention.
도 1은 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템의 구성을 설명하기 위해 나타낸 도면이고, 도 2는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 대출상품 데이터를 계산한 후 대출광고가 가능하다고 판단되는 경우 대출정보를 관리자 정보단말기에 표시하는 과정을 설명하기 위해 나타낸 도면이며, 도 3a 내지 도 3c는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 매출/광고 데이터를 대출시스템으로 전달하는 방법을 각각 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출하는 방법으로 수행하는 과정을 설명하기 위해 나타낸 도면이고, 도 4a 내지 도 4c는 본 발명의 일실시예에 따른 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에서, 광고비 대출상품에서 대출금의 지급을 각각 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법으로 수행하는 과정을 설명하기 위해 나타낸 도면이다. 1 is a view illustrating a configuration of a loan service providing system based on sales and advertisement data according to an embodiment of the present invention, and FIG. 2 is based on sales and advertisement data according to an embodiment of the present invention. In the loan service providing system according to the present invention, the loan information is calculated after calculating the loan product data and the loan information is displayed to explain the process of displaying the information on the manager information terminal, Figure 3a to 3c is a view of the present invention In a loan service providing system based on sales and advertisement data according to an embodiment, a method of directly transferring sales / advertisement data to a loan system by a user, extracting data using scraping, and extracting data through affiliation 4A to 4C illustrate an embodiment of the present invention. In the loan service providing system based on different sales and advertisement data, the process of paying the loan amount to the lender and confirming it to the lender, directly remitting it, and partially paying when the advertising cost is exhausted will be explained. It is a figure shown to make.
본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템은 매출/광고 관리시스템(또는 광고회사서버)(100), 대출시스템(또는 대출회사서버)(200), 결제시스템(300), 쇼핑몰시스템(400), 관리자 정보단말기(500), 대출광고 에이전트(agent)(110), 대출광고 서버(210) 등으로 구성된다. Loan service providing system based on the inventors sales, advertising data is a sales / advertising management system (or advertising company server) 100, loan system (or loan company server) 200, payment system 300, shopping mall system 400, a manager information terminal 500, a loan advertisement agent 110, a loan advertisement server 210, and the like.
여기서, 상기 매출/광고 관리시스템(100)은 광고회사서버, 광고대행사서버, 광고시스템 운영사서버, 매출/광고 데이터 관리서버 또는 클라이언트 프로그램을 포함하는 것을 말하고, 상기 대출시스템(200)은 대출회사서버를 포함하는 것을 말하며, 상기 결제시스템(300)은 PG사, 제3채무자 단말기를 포함하는 것을 말하고, 상기 쇼핑몰시스템(400)는 대출자(차주)단말기, 차주가 운영하는 쇼핑몰 중 대출심사의 대상이 되는 쇼핑몰, 쇼핑몰 웹서버 또는 쇼핑몰 관리용 프로그램을 포함하는 것을 말하는 것이다.Here, the sales / advertisement management system 100 refers to an advertising company server, an advertising agency server, an advertising system operator server, sales / advertising data management server or a client program, the loan system 200 is a loan company server The payment system 300 includes a PG company and a third debtor terminal, and the shopping mall system 400 includes a lender (borrower) terminal and a target of a loan review among shopping malls operated by the borrower. This refers to a shopping mall, a shopping mall web server, or a shopping mall management program.
도 1 내지 도 4c에 도시한 바와 같이, 본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템은 대출자단말기로부터 대출신청이 들어오면 매출/광고 관리시스템으로 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청하고 수신하는 기능과, 쇼핑몰시스템으로 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청하고 수신하는 기능과, 결제시스템으로 대출자 쇼핑몰들의 과거의 결제정보를 요청하고 수신하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 결제시스템을 통해 대출기간동안 발생할 매출채권에 대해서 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결내역을 확인하는 기능과, 쇼핑몰시스템에서 발생한 매출과 대출금 상환 스케쥴에 기반하여 조기상환 또는 정상 상환하는 상환일시와, 추가입금필요 또는 제3채권자로부터 회수하는 상환금마련방식을 결정하는 기능과, PG사(제3채권자)로부터 회수가 필요하다면 결제시스템에 쇼핑몰의 특정 매출채권에 대해서 양도를 요청하는 기능과, 대출금 상환이 완료되면 대출시스템은 연결되어 있는 매출/광고 관리시스템, 결제시스템, 쇼핑몰시스템에 대출상환이 완료되었음을 전송하는 기능을 갖는 대출시스템(200)과; 상기 대출시스템으로부터 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청받고 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 매출/광고 관리시스템(100)과; 상기 대출시스템으로부터 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청받고 전송하는 기능과, 대출자(쇼핑몰업주)는 쇼핑몰시스템 또는 정보단말기를 이용하여 결제시스템에 대출시스템이 결제시스템으로부터 대출자의 쇼핑몰의 결제내역 조회하는 것을 승인하는 기능과, 쇼핑몰에서 매출이 발생할 경우 쇼핑몰시스템에서 대출 시스템으로 매출내역을 전송하는 기능과, 상기 매출내역 중 대출회사와 계약되어 있는 PG사(제3채권자)를 통해서 일어난 매출은 쇼핑몰시스템에서 대출시스템으로 해당 결제내역을 추가 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 쇼핑몰시스템(400)과; 상기 대출시스템으로부터 대출자 쇼핑몰들의 과거의 결제정보를 요청받고 전송하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출기간 동안 발생할 매출채권에 대해서 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결하고, 대출시스템에서 매출채권양도계약 체결내역 및 대출기간동안 발생할 매출채권을 확인하게 하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 결제시스템(300); 을 구비한다. As shown in Figures 1 to 4c, the present inventors, the loan service providing system based on the advertisement data is a sales / advertisement management system when the loan application is entered from the lender's terminal, the past advertising expense history, sales according to the advertisement The function of requesting and receiving the occurrence and sales conversion rate (ROAS), the function of requesting and receiving the sales history of the past period with the shopping mall system and the use rate of a specific PG company among the corresponding sales, and the payment information of the lenders' shopping malls with the payment system. If the PG company contracted with the lending company in the shopping mall is used as a payment system, the lender transfers the receivables generated during the loan period to the lender using the shopping mall system or the terminal through the payment system. Loan companies or accounts that receive revenue from payment systems Ability to check the conclusion of the contract to transfer to the account designated by the lender, the repayment date of early repayment or normal repayment based on the sales and loan repayment schedule generated in the shopping mall system, and the need for additional deposit or recovery from the third creditor Determining how to repay a loan, the function of requesting the payment system to transfer certain receivables from the shopping mall if it is necessary to recover from the PG company (third creditor), and the loan system is connected when the loan payment is completed. A loan system 200 having a function of transmitting that a loan repayment is completed to a sales / ad management system, a payment system, and a shopping mall system; Receipt of the past advertising expenses, the generation and sales conversion rate (ROAS) according to the request from the loan system, and the function to receive and send the loan / repayment is completed, the loan / system has a function to receive the loan repayment completed Management system 100; A function of requesting and transmitting a past period of sales from the loan system and the use rate of a specific PG company among the corresponding sales, and the lender (shopping mall owner) uses a shopping mall system or an information terminal to settle the settlement system from the settlement system from the settlement system. Approve to check the payment history of the shopping mall, the function of transmitting the sales history from the shopping mall system to the lending system when sales occur in the shopping mall, and the PG company (third creditor) contracted with the lender company among the sales history The sales generated through the shopping mall system 400 having a function of additionally transmitting the corresponding payment details from the shopping mall system to the loan system, and receiving the completion of the loan repayment from the loan system when the loan payment is completed; A function of requesting and transmitting the past payment information of the lender shopping malls from the lending system, and using the PG company contracted with the lending company in the shopping mall as a payment system, the loans generated by the lender using the shopping mall system or the terminal. Signing a contract to transfer the account to the lender or transfer the account receiving the revenue from the settlement system to the account designated by the lender or the lender. A payment system 300 having a function of confirming a bond and a function of receiving a completion of the loan repayment from the loan system when the loan payment is completed; It is provided.
상기 본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템을 구성하는 각 기술적 수단들의 기능을 설명하면 다음과 같다.The function of each technical means constituting the loan service providing system based on the inventors' sales and advertisement data will be described below.
상기 대출시스템(200)은 대출자단말기(400)로부터 대출신청이 들어오면 매출/광고 관리시스템(100)으로 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS: Return on Advertising Spend)을 요청하고 수신하는 기능과, 쇼핑몰시스템(400)으로 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청하고 수신하는 기능과, 결제시스템(300)으로 대출자 쇼핑몰들의 과거의 결제정보를 요청하고 수신하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템(300)으로 사용한다면, 결제시스템(300)을 통해 대출기간동안 발생할 매출채권에 대해서 대출자가 쇼핑몰시스템(400)이나 단말기를 이용하여 대출회사에 양도하거나 또는 결제시스템(300)으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결내역을 확인하는 기능과, 쇼핑몰시스템(400)에서 발생한 매출과 대출금 상환 스케쥴에 기반하여 조기상환 또는 정상 상환하는 상환일시와, 추가입금필요 또는 제3채권자로부터 회수하는 상환금마련방식을 결정하는 기능과, PG사(제3채권자)로부터 회수가 필요하다면 결제시스템(300)에 쇼핑몰의 특정 매출채권에 대해서 양도를 요청하는 기능과, 대출금 상환이 완료되면 대출시스템은 연결되어 있는 매출/광고 관리시스템(100), 결제시스템(300), 쇼핑몰시스템(400)에 대출상환이 완료되었음을 전송하는 기능을 갖는 것이다. 여기서, 광고비로만 대출이 이루어지는 경우, 대출승인이 나면, 대출회사서버(200)에서 광고회사서버(100)로 대출금을 송금하고, 대출시스템(200)에서 매출/광고 관리시스템(100)으로 송금 결과를 전송하는 기능을 갖는 것이다. 또는 대출회사서버(200)에서 광고회사서버(100) 혹은 광고회사서버(100)와 연계되어 있는 결제시스템(300)으로 광고비를 결제하고,광고회사서버(100)는 대출회사서버(200)에서 실행한 광고비가 결제 결과를 대출회사서버로 전송하는 기능을 갖는 것이다. The loan system 200 receives a loan application from the lender terminal 400 to the sales / advertising management system 100 to return the advertising execution history, revenue generation and sales conversion rate (ROAS: Return on Advertising Spend) according to the advertisement. Requesting and receiving functions, the function of requesting and receiving the sales history of the past periods and the use rate of a specific PG company among the corresponding periods by the shopping mall system 400, and requesting the past payment information of the lender shopping malls by the payment system 300 If the PG company contracted with the lending company in the shopping mall is used as the payment system 300, the lender is responsible for the receivables to be generated during the loan period through the payment system 300, the shopping mall system 400 or the terminal. Transfer to the loan company using or transfer the account to receive the payment from the payment system 300 to the account designated by the loan company or loan company C) the function of confirming the conclusion of the contract, repayment date and time for early repayment or normal repayment based on the sales and loan repayment schedule generated in the shopping mall system 400, and the need for additional deposit or repayment retrieval from a third creditor; Determining function, and if it is necessary to recover from the PG company (third creditor), the payment system 300 to request the transfer of the specific receivables of the shopping mall, and when the loan payment is completed, the loan system is connected to the sales / It has a function of transmitting that the loan repayment is completed to the advertisement management system 100, the payment system 300, the shopping mall system 400. Here, in the case where the loan is made only by the advertising cost, when the loan is approved, the loan company server 200 transfers the loan to the advertisement company server 100, and the result of the transfer from the loan system 200 to the sales / ad management system 100. It is to have the function to send. Alternatively, the lending company server 200 pays the advertising fee to the payment system 300 linked to the advertising company server 100 or the advertising company server 100, the advertising company server 100 in the lending company server 200 The executed advertising cost has a function of transmitting the settlement result to the loan company server.
또한, 상기 대출시스템(200)은 쇼핑몰의 과거의 광고비 집행내역, 매출전환율(ROAS), 기간별 매출을 분석하여 광고비 집행에 따른 미래의 매출을 예측하는 기능과, 결제시스템(300)으로부터 수집한 결제 내역을 기반으로 하여 제3채권자로부터 대출금 회수가능성을 예측하는 기능과, 매출 및 광고 데이터 및 동종업계 매출 데이터를 기반으로 하여 대출한도, 이자율, 상환 스케쥴을 계산하는 기능을 갖는 것이다. In addition, the loan system 200 analyzes the past advertising cost execution history, sales conversion rate (ROAS), sales of each period of the shopping mall to predict future sales according to the execution of advertising costs, and payment collected from the payment system 300 It has the function of predicting the recoverability of the loan from the third creditor based on the details, and the function of calculating the loan limit, the interest rate, and the repayment schedule based on the sales and advertisement data and the industry's sales data.
또한, 도 2에 도시한 바와 같이, 상기 대출시스템(200)에서 대출상품의 심사기준을 담은 대출상품 데이터를 대출광고 서버(210)를 통해 매출/광고 관리시스템(100)에 있는 대출광고 Agent(110)에 전송하면, 상기 대출광고 Agent(110)는 매출/광고 데이터를 대출상품의 심사기준을 바탕으로 계산하여 대출가능여부, 이자율, 한도를 계산하고, 대출광고가 가능하다고 판단되면 대출정보를 관리자 정보단말기(500)에 표시하도록 하는 것이다.In addition, as shown in FIG. 2, the loan advertisement data in the sales / ad management system 100 through the loan advertisement server 210 receives the loan product data including the criterion of the loan product in the loan system 200 ( 110, the loan advertisement agent 110 calculates whether the loan / loan rate, interest rate, limit by calculating the sales / advertisement data based on the screening criteria of the loan product, and loan information is determined It is to be displayed on the manager information terminal 500.
상기 매출/광고 관리시스템(100)은 상기 대출시스템(200)으로부터 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청받고 전송하는 기능과, 대출금 상환이 완료되면 대출시스템(200)으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 것이다. 여기서, 광고비로만 대출이 이루어지는 경우, 대출승인이 나면, 광고회사서버(100)에서는 대출회사서버(200)로부터 대출금을 송금 받고, 매출/광고 관리시스템(100)에서는 대출시스템(200)으로부터 송금 결과를 전송받는 기능을 갖는 것이다. 또는 대출회사서버(200)에서 광고회사서버(100) 혹은 광고회사서버(100)와 연계되어 있는 결제시스템(300)으로 광고비를 결제하고,광고회사서버(100)는 대출회사서버(200)에서 실행한 광고비가 결제 결과를 대출회사서버로 전송하는 기능을 갖는 것이다. The sales / advertisement management system 100 is a function of requesting and transmitting past advertising expenses execution history, revenue generation and sales conversion rate (ROAS) according to the advertisement from the loan system 200, and loan repayment is completed loan system ( 200) has a function of receiving that the loan repayment is completed. Here, in the case where the loan is made only by the advertising cost, when the loan is approved, the advertisement company server 100 receives the remittance from the loan company server 200, and the sales / advertisement management system 100 receives the remittance result from the loan system 200. Will have the function of receiving. Alternatively, the lending company server 200 pays the advertising fee to the payment system 300 linked to the advertising company server 100 or the advertising company server 100, the advertising company server 100 in the lending company server 200 The executed advertising cost has a function of transmitting the settlement result to the loan company server.
또한, 도 3a 내지 도 3c에 도시한 바와 같이, 상기 매출/광고 관리시스템의 매출/광고 데이터 관리서버 또는 클라이언트(100)로부터 매출/광고 데이터를 대출시스템의 대출회사서버(200)로 전달하는 방법을 나타낸 것이다.In addition, as shown in Figures 3a to 3c, a method of transferring the sales / advertising data from the sales / advertising data management server or client 100 of the sales / advertising management system to the lending company server 200 of the loan system It is shown.
도 3a의 경우는 사용자(대출신청자)가 직접 전송하는 방법인데, 대출신청자에 따라서 복잡하고 불가능할 수 있고, 제출된 데이터의 신뢰도에 문제가 있을 수 있지만, 어떠한 제휴가 필요 없고, 개발 복잡도가 낮은 것이다.In the case of FIG. 3A, a user (loan applicant) directly transmits the data, which may be complicated and impossible depending on the loan applicant, and may have a problem in the reliability of the submitted data, but does not require any cooperation and has low development complexity. .
도 3b의 경우는 사용자(대출신청자)가 대출회사서버(200)로 조회권한을 위임하면 대출회사서버(200)에서 스크래핑을 이용하여 데이터를 추출하는 방법인데, 대출신청자의 로그인 정보를 취득하므로 추후 파기절차가 필요하지만, 제휴가 필요 없고, 빠르고 정확하게 데이터 수집 가능하며, 데이터의 신뢰도가 높은 것이다.In the case of FIG. 3B, when the user (the loan applicant) delegates the inquiry authority to the loan company server 200, the loan company server 200 extracts the data by using the scraping. Destruction procedures are required, but no partnership is required, data can be collected quickly and accurately, and the data is highly reliable.
도 3c의 경우는 사용자(대출신청자)가 매출/광고 데이터 관리서버 또는 클라이언트(100)로 조회권한을 위임한 제휴를 통한 데이터를 추출하는 방법인데, 제휴가 필요하지만, 빠르고 정확하게 데이터 수집 가능하며, 데이터의 신뢰도가 높은 것이다.In the case of Figure 3c is a method for extracting the data through the user (rental applicant) through the affiliated authority to delegate the search authority to the sales / advertising data management server or client 100, but the association is required, it is possible to collect data quickly and accurately, The reliability of the data is high.
상기 쇼핑몰시스템(400)은 상기 대출시스템(200)으로부터 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청받고 전송하는 기능과, 대출자(쇼핑몰업주)는 쇼핑몰시스템(400) 또는 단말기를 이용하여 결제시스템(300)에 대출시스템(200)이 결제시스템(300)으로부터 대출자의 쇼핑몰의 결제내역 조회하는 것을 승인하는 기능과, 쇼핑몰에서 매출이 발생할 경우 쇼핑몰시스템(400)에서 대출 시스템(200)으로 매출내역을 전송하는 기능과, 상기 매출내역 중 대출회사와 계약되어 있는 PG사(제3채권자)를 통해서 일어난 매출은 쇼핑몰시스템(400)에서 대출시스템(200)으로 해당 결제내역을 추가 전송하는 기능과, 대출금 상환이 완료되면 대출시스템(200)으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 것이다. 여기서, 상기 대출자의 쇼핑몰은 대출 심사 대상 쇼핑몰 및 대출자 명의의 다른 쇼핑몰 포함하는 것이다.The shopping mall system 400 is a function of requesting and transmitting a specific PG company use rate from the loan system 200 in the past sales history and corresponding sales, and the lender (shopping mall owner) is the shopping mall system 400 or the terminal Loan system 200 to the payment system 300 by using the function to approve the payment history query of the lender's shopping mall from the payment system 300, and if the sales occur in the shopping mall system 400 in the loan system (200) ) And the sales generated through the PG company (third creditor) that is contracted with the lender company of the sales history is further transmitted from the shopping mall system 400 to the loan system 200. And, when the repayment of the loan is completed is to have a function of receiving that the loan repayment is completed from the loan system (200). Here, the shopping mall of the lender includes a shopping mall to be examined for lending and another shopping mall under the name of the lender.
상기 결제시스템(300)은 상기 대출시스템(200)으로부터 대출자 쇼핑몰들의 과거의 결제정보를 요청받고 전송하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템(300)으로 사용한다면, 대출자가 쇼핑몰시스템(400)이나 단말기를 이용하여 대출기간 동안 발생할 매출채권에 대해서 대출회사에 양도하거나 또는 결제시스템(300)으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결하고, 대출시스템(200)에서 매출채권양도계약 체결내역 및 대출기간동안 발생할 매출채권을 확인하게 하는 기능과, 대출금 상환이 완료되면 대출시스템(200)으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 것이다.The payment system 300 has a function of receiving and transmitting past payment information of the lender shopping malls from the lending system 200, and using the PG company contracted with the lending company in the shopping mall as the payment system 300, the lender A contract that transfers the accounts receivable to occur during the loan period using the shopping mall system 400 or the terminal to the lender or transfers the account from which the revenue is received from the payment system 300 to an account designated by the lender or the lender. And, the loan system 200 to confirm the sales receivable transfer contract conclusions and the receivables to occur during the loan period, and when the loan repayment is completed, the function to receive the completion of the loan repayment from the loan system (200) To have.
또한, 상술한 바와 같은, 상기 대출금은 대출시스템(200)에서 해당 대출 건에 대한 상환이 완료되었다고 매출/광고 관리시스템(100)에 알려주기 전까지는 광고회사서버(100)에서 대출자(쇼핑몰업주)단말기(400)로 환불 송금이 불가능한 것이다.In addition, the loan, as described above, the lender (shopping mall owner) in the advertising company server 100 until the loan system 200 tells the sales / advertisement management system 100 that the repayment for the loan is completed. Refund transfer to the terminal 400 is not possible.
또한, 상술한 바와 같은, 대출 심사에서 사용할 자료는 광고비 지출내역, 광고비 지출에 따른 매출 증가내역, 측정된 매출전환율(ROAS), 기간별 매출 변화량인 것이다.In addition, as described above, the data to be used in the loan review is the advertising expenditure breakdown, sales growth according to the advertising expenditure, measured ROAS, the change in sales by period.
또한, 도 4a 내지 도 4b에 도시한 바와 같이, 상기 대출회사서버(200)와 광고회사서버(100) 간의 광고비 대출상품에서 대출금의 지급하는 방법을 나타낸 것이다.In addition, as shown in Figures 4a to 4b, it shows a method of paying the loan in the advertising cost loan product between the loan company server 200 and the advertising company server 100.
도 4a의 경우는 대출회사서버(200)에서 대출자에게 지급한 것을 대출자가 광고회사서버(100)로 광고비를 지출하면, 광고회사서버(100)에서 대출회사서버(200)로 광고비지출을 확인하는 것으로, 대출자에게 지급 및 광고회사에 확인 방법인 것이다.In the case of FIG. 4A, when the lender spends an advertising fee to the lender company server 200 to the lender, the lender company server 100 confirms the advertising expense to the lender company server 200. That is, it is a payment method to the lender and confirmation of the advertising company.
도 4b의 경우는 대출회사서버(200)에서 광고회사서버(100)로 광고비를 지급하는 것으로, 직접 송금 방법이며, 이 방법은 대출자의 변심으로 인한 사고를 방지할 수 있는 것이다.In the case of Figure 4b is to pay the advertising costs from the loan company server 200 to the advertising company server 100, a direct transfer method, this method is to prevent the accident due to the remorse of the lender.
도 4c의 경우는 대출회사서버(200)에서 광고회사서버(100)로 광고비 한도를 통보 하면, 광고회사서버(100)에서 대출회사서버(200)로 광고비를 요청하고 지급받는 것으로, 광고비 소진시 부분적으로 지급하는 방법이며, 이 방법은 대출금이 한번에 집행되는 것이 아니므로 이자가 줄 수 있는 것이다. In the case of FIG. 4C, when the lending company server 200 notifies the advertising company server 100 of the advertising cost limit, the advertising company server 100 requests and receives the advertising cost from the lending company server 200, when the advertising cost is exhausted. This is a partial payment, and this method gives interest because the loan is not executed at one time.
이상에서 설명한 바와 같이, 본 발명이 속하는 기술 분야에서 통상의 지식을 가진 자가 본 발명의 기술적 사상을 벗어나지 않는 범위 내에서 여러 가지 치환, 변형 및 변경이 가능하므로 전술한 실시예 및 첨부된 도면에 한정되는 것은 아니다.As described above, various substitutions, modifications, and changes can be made by those skilled in the art without departing from the technical spirit of the present invention, and thus, the embodiments and the accompanying drawings are limited. It doesn't happen.
상술한 바와 같은, 본 발명인 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템은 광고회사와, 쇼핑몰과, 금융기관이 연계된 여신분야에 폭 넓게 적용할 수 있는 것이다. As described above, the present invention, the lending service providing system based on the sales data, advertising data can be widely applied to the credit field associated with advertising companies, shopping malls, and financial institutions.

Claims (8)

  1. 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템에 있어서,In the loan service providing system based on sales and advertisement data,
    대출자단말기로부터 대출신청이 들어오면 매출/광고 관리시스템으로 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청하고 수신하는 기능과, 쇼핑몰시스템으로 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청하고 수신하는 기능과, 결제시스템으로 대출자 쇼핑몰들의 과거의 결제정보를 요청하고 수신하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 결제시스템을 통해 대출기간동안 발생할 매출채권에 대해서 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결내역을 확인하는 기능과, 쇼핑몰시스템에서 발생한 매출과 대출금 상환 스케쥴에 기반하여 조기상환 또는 정상 상환하는 상환일시와, 추가입금필요 또는 제3채권자로부터 회수하는 상환금마련방식을 결정하는 기능과, PG사(제3채권자)로부터 회수가 필요하다면 결제시스템에 쇼핑몰의 특정 매출채권에 대해서 양도를 요청하는 기능과, 대출금 상환이 완료되면 대출시스템은 연결되어 있는 매출/광고 관리시스템, 결제시스템, 쇼핑몰시스템에 대출상환이 완료되었음을 전송하는 기능을 갖는 대출시스템과; When a loan application is received from the lender's terminal, the sales / ad management system requests and receives past advertising expense execution history, revenue generation and conversion rate (ROAS) according to the ad, and the shopping mall system the past sales history and corresponding sales. Requesting and receiving the usage rate of a specific PG company among the services, requesting and receiving past payment information of the lender shopping malls as a payment system, and using a PG company contracted with a lender in the shopping mall, The contract is concluded that the lender transfers the loans to the lenders using the shopping mall system or the terminal or transfers the accounts from which the revenue is deposited from the settlement system to the account designated by the lenders or lenders. Checking the details and sales generated from the shopping mall system And the ability to determine the repayment date and time of early repayment or normal repayment based on the schedule of repayment of loans and loans, the need for additional deposits, or the method of repayment from the third creditor; The lending system has a function of requesting the transfer of a specific receivable of a shopping mall and a loan system having a function of transmitting the completion of the loan repayment to the connected sales / advertising management system, payment system, and the shopping mall system when the loan payment is completed. and;
    상기 대출시스템으로부터 과거의 광고비 집행내역, 광고에 따른 매출발생 및 매출전환율(ROAS)을 요청받고 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 매출/광고 관리시스템과; Receipt of the past advertising expenses, the generation and sales conversion rate (ROAS) according to the request from the loan system, and the function to receive and send the loan / repayment is completed, the loan / system has a function to receive the loan repayment completed Management system;
    상기 대출시스템으로부터 과거의 기간별 매출내역과 해당 매출 중에서 특정 PG사의 사용 비율을 요청받고 전송하는 기능과, 대출자(쇼핑몰업주)는 쇼핑몰시스템 또는 단말기를 이용하여 결제시스템에 대출시스템이 결제시스템으로부터 대출자의 쇼핑몰의 결제내역 조회하는 것을 승인하는 기능과, 쇼핑몰에서 매출이 발생할 경우 쇼핑몰시스템에서 대출 시스템으로 매출내역을 전송하는 기능과, 상기 매출내역 중 대출회사와 계약되어 있는 PG사(제3채권자)를 통해서 일어난 매출은 쇼핑몰시스템에서 대출시스템으로 해당 결제내역을 추가 전송하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 쇼핑몰시스템과; A function of requesting and transmitting the past sales history and the use rate of a specific PG company from the loan system from the loan system, and the lender (shopping mall owner) can use the shopping mall system or the terminal to settle the payment system from the payment system. Approve to check the payment history of the shopping mall, the function of transmitting the sales history from the shopping mall system to the lending system when sales occur in the shopping mall, and the PG company (third creditor) contracted with the lender company among the sales history. The sales generated through the shopping mall system has a function of additionally transmitting the corresponding payment details from the shopping mall system to the loan system, and receiving the completion of the loan repayment from the loan system when the loan payment is completed;
    상기 대출시스템으로부터 대출자 쇼핑몰들의 과거의 결제정보를 요청받고 전송하는 기능과, 쇼핑몰에서 대출회사와 계약되어 있는 PG사를 결제시스템으로 사용한다면, 대출자가 쇼핑몰시스템이나 단말기를 이용하여 대출기간 동안 발생할 매출채권에 대해서 대출회사에 양도하거나 또는 결제시스템으로부터 매출을 입금받는 계좌를 대출회사 혹은 대출회사가 지정하는 계좌로 이전한다는 계약의 체결하고, 대출시스템에서 매출채권양도계약 체결내역 및 대출기간동안 발생할 매출채권을 확인하게 하는 기능과, 대출금 상환이 완료되면 대출시스템으로부터 대출상환이 완료되었음을 전송받는 기능을 갖는 결제시스템; 을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.A function of requesting and transmitting the past payment information of the lender shopping malls from the lending system, and using the PG company contracted with the lending company in the shopping mall as a payment system, the loans generated by the lender using the shopping mall system or the terminal. Signing a contract to transfer the account to the lender or transfer the account receiving the revenue from the settlement system to the account designated by the lender or the lender. A payment system having a function of confirming a bond and a function of receiving a completion of loan repayment from a loan system when the loan payment is completed; Loan service providing system based on the sales, advertising data, characterized in that it comprises a.
  2. 제 1항에 있어서, The method of claim 1,
    상기 대출시스템은 쇼핑몰의 과거의 광고비 집행내역, 매출전환율(ROAS), 기간별 매출을 분석하여 광고비 집행에 따른 미래의 매출을 예측하는 기능과, 결제시스템으로부터 수집한 결제 내역을 기반으로 하여 제3채권자로부터 대출금 회수가능성을 예측하는 기능과, 매출 및 광고 데이터 및 동종업계 매출 데이터를 기반으로 하여 대출한도, 이자율, 상환 스케쥴을 계산하는 기능을 갖는 것을 더 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템. The loan system is a third creditor based on the function of predicting the future sales according to the execution of the advertising costs by analyzing the historical advertising costs execution history, sales conversion rate (ROAS), sales by period of the shopping mall, and the payment details collected from the payment system And a function of predicting a loan recoverability from a loan, and calculating a loan limit, an interest rate, and a repayment schedule based on sales and advertisement data and similar industry sales data. Loan service providing system.
  3. 제 1항에 있어서, The method of claim 1,
    상기 대출시스템과, 매출/광고 관리시스템에서, 광고비로만 대출이 이루어지는 경우, 대출승인이 나면, 대출회사서버에서 광고회사서버로 대출금을 송금하고, 대출시스템에서 매출/광고 관리시스템으로 송금 결과를 전송하는 기능과, 대출승인이 나면, 광고회사서버에서는 대출회사서버로부터 대출금을 송금 받고, 매출/광고 관리시스템에서는 대출시스템으로부터 송금 결과를 전송받는 기능과, 또는 대출회사서버에서 광고회사서버 혹은 광고회사서버와 연계되어 있는 결제시스템으로 광고비를 결제하고, 광고회사서버는 대출회사서버에서 실행한 광고비가 결제 결과를 대출회사서버로 전송하는 기능을 더 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.In the loan system and the sales / advertisement management system, when the loan is made only by the advertising cost, when the loan is approved, the loan is transferred from the lender company server to the advertisement company server, and the result of the transfer is transferred from the loan system to the sales / advertising management system. After the loan function is approved, the advertisement company server receives the remittance from the loan company server, and the sales / ad management system receives the remittance result from the loan system, or the loan company server from the advertisement company server or the advertising company. Based on the sales and advertisement data, the advertisement fee is paid by the payment system linked with the server, and the advertisement company server further includes a function of transmitting the payment result to the loan company server. Loan service provider system.
  4. 제 1항에 있어서, The method of claim 1,
    대출회사서버와 광고회사서버 간의 대출금의 지급은 광고비 대출상품에서 대출자에게 지급 및 광고회사에 확인, 직접 송금, 광고비 소진시 부분적으로 지급하는 방법 중에서 선택하여 수행할 수 있는 것을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템. The payment of the loan between the lending company server and the advertising company server may be performed by selecting one of the methods of paying the lender from the advertising cost loan product and checking the advertising company directly, remitting the money, and partially paying when the advertising cost is exhausted. Loan service provision system based on sales and advertising data.
  5. 제 1항에 있어서, The method of claim 1,
    상기 대출금은 대출시스템에서 해당 대출 건에 대한 상환이 완료되었다고 매출/광고 관리시스템에 알려주기 전까지는 광고회사서버에서 대출자(쇼핑몰업주)단말기로 환불 송금이 불가능한 것을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.The loan amount is characterized in that the sale, advertising, characterized in that it is impossible to send money back to the lender (shopping mall) terminal from the advertising company server until the loan system tells the sales / advertising management system that the repayment for the loan is completed Data-based loan service delivery system.
  6. 제 1항에 있어서, The method of claim 1,
    대출 심사에서 사용할 자료는 광고비 지출내역, 광고비 지출에 따른 매출 증가내역, 측정된 매출전환율(ROAS), 기간별 매출 변화량인 것을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.A loan service providing system based on sales data and advertisement data, wherein the data to be used in the loan screening includes advertising expense history, sales growth according to advertising expenses, measured conversion rate of sales (ROAS), and sales change over time.
  7. 제 1항에 있어서, The method of claim 1,
    상기 대출시스템에서 대출상품의 심사기준을 담은 대출상품 데이터를 대출광고 서버를 통해 매출/광고 관리시스템에 있는 대출광고 Agent에 전송하면, 상기 대출광고 Agent는 매출/광고 데이터를 대출상품의 심사기준을 바탕으로 계산하여 대출가능여부, 이자율, 한도를 계산하고, 대출광고가 가능하다고 판단되면 대출정보를 관리자 정보단말기에 표시하도록 하는 것을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.When the loan system transmits the loan product data containing the criterion of the loan product to the loan advertisement agent in the sales / ad management system through the loan advertisement server, the loan advertisement agent transmits the sales / advertisement data to the review criteria of the loan product. Calculate the loan availability, interest rate, limit by calculating based on the basis, and provide loan services based on sales and advertising data, characterized in that the loan information to be displayed on the manager information terminal if it is determined that the loan advertising is possible system.
  8. 제 1항에 있어서, The method of claim 1,
    상기 매출/광고 관리시스템의 매출/광고 데이터 관리서버 또는 클라이언트로부터 매출/광고 데이터를 대출시스템의 대출회사서버로 전달시 사용자가 직접 전송, 스크래핑을 이용한 데이터 추출, 제휴를 통한 데이터 추출방법 중에서 선택하여 수행할 수 있는 것을 포함함을 특징으로 하는 매출, 광고 데이터를 기반으로 하는 대출 서비스 제공 시스템.When transferring the sales / advertisement data from the sales / advertisement data management server or client of the sales / advertisement management system to the lender company server of the loan system, the user directly selects the data extraction method through scraping or data extraction through affiliation. Lending service providing system based on the sales, advertising data, characterized in that it includes what can be done.
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