WO2018023689A1 - Noise reduction method during interest determination, and information processing apparatus - Google Patents

Noise reduction method during interest determination, and information processing apparatus Download PDF

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Publication number
WO2018023689A1
WO2018023689A1 PCT/CN2016/093486 CN2016093486W WO2018023689A1 WO 2018023689 A1 WO2018023689 A1 WO 2018023689A1 CN 2016093486 W CN2016093486 W CN 2016093486W WO 2018023689 A1 WO2018023689 A1 WO 2018023689A1
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resource
user
interest
unit
information processing
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PCT/CN2016/093486
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French (fr)
Chinese (zh)
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吴晓敏
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吴晓敏
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Priority to PCT/CN2016/093486 priority Critical patent/WO2018023689A1/en
Publication of WO2018023689A1 publication Critical patent/WO2018023689A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk

Definitions

  • the present invention belongs to the field of the Internet and provides a noise reduction method and an information processing apparatus for determining an interest.
  • the system identifies information such as Song Xiaobao, two-person transfer, and essays as information of interest to the user, so as to recommend it to the user in subsequent updates and program recommendations.
  • Embodiments of the present invention provide a method for reducing noise when determining interest, and the purpose is to In view of the inaccuracy of the current user interest determination method, the inaccurate resource delivery, and the poor user experience, a method for judging interest in combination with the user playing time is provided.
  • the present invention is implemented as follows: a method of noise reduction when determining interest, comprising the following steps:
  • the resource is treated as a resource of interest to the user and recorded.
  • An embodiment of the present invention further provides an information processing apparatus, including:
  • a recording unit configured to record a preset resource usage time threshold
  • a detecting unit configured to detect a resource clicked by the user
  • a judging unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to determine whether the time for continuously playing the resource exceeds the preset resource after the user clicks on the resource Time threshold
  • a storage unit wherein the input end is connected to the output end of the determining unit, and is used to record the resource as a resource of interest to the user.
  • the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.
  • FIG. 1 is a schematic flow chart of a noise reduction method for determining interest according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a noise reduction method for determining an interest provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the preset resource persistent usage threshold is recorded in step S101.
  • the user's small C browsing video website is taken as an example, and the recorded resource continuous use time threshold is set to 3 minutes.
  • step S102 the resource clicked by the user is detected.
  • Detect user C has no access to the video resources of the site.
  • step S103 The determining whether the time for playing the resource continues to exceed the preset resource duration threshold after the user clicks on the resource.
  • step S104 the time for continuously playing the resource does not exceed the preset resource continuous use time threshold, and remains as it is.
  • the user C clicks on the resource 'Song Xiaobao two people turn' and judges that the playing time is 2 Minutes, no more than the time threshold, remain as they are.
  • step S105 if yes, the resource is regarded as a resource of interest to the user and recorded.
  • step S103 the user small C clicks on the resource 'Song Xiaobao two people turn' and judges that the playing time is 5 Minutes, exceeding the time threshold, treating the resource as a resource of interest to the user, and recording it, and recommending the resource to the user later.
  • the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.
  • FIG. 2 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present invention, where the information processing apparatus includes:
  • a recording unit 21 configured to record a preset resource usage time threshold
  • the detecting unit 22 is configured to detect a resource clicked by the user
  • Judging unit 23 The input end is connected to the output end of the recording unit and the output end of the detecting unit, and is used to determine whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold after the user clicks on the resource. ;
  • Storage unit 24 The input end is connected to the output end of the judging unit, and is used to record the resource as a resource of interest to the user.
  • the working principle is: the recording unit 21 records the preset resource continuous use time threshold; the detecting unit 22 The detecting unit 23 is configured to determine whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold after the user clicks on the resource; the saving unit 24 The resources are treated as resources of interest to the user and recorded.
  • the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.

Abstract

The present invention relates to the field of Internet, and provides a noise reduction method during interest determination, and an information processing apparatus. The method comprises: recording a preset resource usage duration threshold; detecting a resource on which a user clicks; determining whether the duration, during which the resource is played after the user clicks on the resource, exceeds the preset resource usage duration threshold; if not, maintaining the original status; and if yes, recording the resource as a resource of interest of the user. According to the present invention, by monitoring the duration during which a user plays a video resource, whether the resource is a resource of interest of the user is actively determined, so that information noise can be reduced and resources can be recommended accurately.

Description

一种确定兴趣时的降噪方法和信息处理装置  Noise reduction method and information processing device for determining interest 技术领域Technical field
本发明属于 互联网领域 ，提供了一种确定兴趣时的降噪方法以及信息处理装置。  The present invention belongs to the field of the Internet and provides a noise reduction method and an information processing apparatus for determining an interest.
背景技术Background technique
目前各大视频网站、网络电视网站，在用户浏览其网站页面的时候，均会给用户推荐其可能感兴趣的内容，该内容是网站根据用户的浏览历史确定。 At present, major video websites and online TV websites, when users browse their website pages, will recommend content that may be of interest to users, which is determined by the website according to the browsing history of the user.
比如在一位用户在youku视频网站上，点击过宋小宝的视频，系统就将宋小宝、二人转、小品等信息认定为用户感兴趣的信息，从而在后续的更新、节目推荐时向用户推荐。 For example, when a user clicks on Song Xiaobao's video on the Youku video website, the system identifies information such as Song Xiaobao, two-person transfer, and essays as information of interest to the user, so as to recommend it to the user in subsequent updates and program recommendations.
这种的不合理之处在于，用户点了一个资源，但是看了三分钟后，就因为不感兴趣而关闭了，但在系统则仍旧因为客户曾经点击就认为其对此类视频感兴趣，在以后客户浏览网页时，继续推荐该类视频，从而就形成了信息噪音。 The unreasonable thing is that the user clicked on a resource, but after three minutes of watching, it was closed because it was not interested, but the system still thought that it was interested in such video because the customer clicked. When the customer browses the webpage, the video will continue to be recommended, which will result in information noise.
因此单凭点击历史一个维度去判断用户感兴趣内容容易得出不合理的结果，不合理结果导致推荐的内容用户不感兴趣，长此以往还会影响该网站的用户粘性，导致网站日均浏览人次减少。 Therefore, it is easy to obtain unreasonable results by simply clicking on a dimension of history to judge the content of interest of the user. Unreasonable results result in the user of the recommended content being uninterested. In the long run, the user's stickiness of the website will be affected, resulting in a decrease in the number of daily browsing times of the website.
综上，针对于当前用户兴趣确定办法不准确，资源投放不精确、用户体验不佳的缺陷，需要提供一种结合用户播放时间判断兴趣的方法。 In summary, in view of the inaccuracy of the current user interest determination method, the inaccurate resource delivery, and the poor user experience, it is necessary to provide a method for judging the interest in combination with the user playing time.
技术问题technical problem
本发明实施例提供了一种确定兴趣时的降噪方法 ， 目的在于 针对于当前用户兴趣确定办法不准确，资源投放不精确、用户体验不佳的缺陷，提供一种结合用户播放时间判断兴趣的方法。  Embodiments of the present invention provide a method for reducing noise when determining interest, and the purpose is to In view of the inaccuracy of the current user interest determination method, the inaccurate resource delivery, and the poor user experience, a method for judging interest in combination with the user playing time is provided.
技术解决方案Technical solution
本发明是这样实现的：一种确定兴趣时的降噪方法，包括以下步骤： The present invention is implemented as follows: a method of noise reduction when determining interest, comprising the following steps:
记录预设的资源持续使用时间阈值； Record a preset resource usage time threshold;
检测用户点击的资源； Detecting resources clicked by the user;
判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值； Determining, after the user clicks on the resource, whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold;
若否，保持原状； If not, remain as it is;
若是，将所述资源视为用户感兴趣资源，而加以记录。 If so, the resource is treated as a resource of interest to the user and recorded.
本发明实施例还提供了一种信息处理装置，包括： An embodiment of the present invention further provides an information processing apparatus, including:
记录单元，检测单元，判断单元，保存单元，其中： Recording unit, detecting unit, judging unit, saving unit, wherein:
记录单元，用于记录预设的资源持续使用时间阈值； a recording unit, configured to record a preset resource usage time threshold;
检测单元，用于检测用户点击的资源； a detecting unit, configured to detect a resource clicked by the user;
判断单元，其输入端分别与所述记录单元的输出端以及所述检测单元的输出端连接，用于判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值； a judging unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to determine whether the time for continuously playing the resource exceeds the preset resource after the user clicks on the resource Time threshold
保存单元，其输入端与所述判断单元的输出端连接，用于将所述资源视为用户感兴趣资源，而加以记录。 And a storage unit, wherein the input end is connected to the output end of the determining unit, and is used to record the resource as a resource of interest to the user.
有益效果Beneficial effect
该发明通过监测用户播放视频资源时的持续时间，主动判断该资源是否为用户感兴趣资源，从而做到减少信息噪音，精准推荐资源。 By monitoring the duration when the user plays the video resource, the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种确定兴趣时的降噪方法 的流程示意图 ； 1 is a schematic flow chart of a noise reduction method for determining interest according to an embodiment of the present invention;
图 2 是本发明实施例提供的信息处理装置的结构示意图。 FIG. 2 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种确定兴趣时的降噪方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1 It is a schematic flowchart of a noise reduction method for determining an interest provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中记录预设的资源持续使用时间阈值。 The preset resource persistent usage threshold is recorded in step S101.
在本实施例中，以用户小 C 浏览视频网站为例，将记录的的资源持续使用时间阈值设定为 3 分钟。 In this embodiment, the user's small C browsing video website is taken as an example, and the recorded resource continuous use time threshold is set to 3 minutes.
在步骤 S102 中，检测用户点击的资源。 In step S102, the resource clicked by the user is detected.
检测用户小 C 有无点击该网站的视频资源。 Detect user C has no access to the video resources of the site.
在步骤 S103 中，判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值。 In step S103 The determining whether the time for playing the resource continues to exceed the preset resource duration threshold after the user clicks on the resource.
用户小 C 点击资源'宋小宝二人转'，判断其持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值。 User small C Click the resource 'Song Xiaobao two people turn' to determine whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold.
在步骤 S104 中，持续播放所述资源的时间没有超过所述预设的资源持续使用时间阈值，保持原状。 In step S104, the time for continuously playing the resource does not exceed the preset resource continuous use time threshold, and remains as it is.
如上一步骤中，用户小 C 点击资源'宋小宝二人转'，判断出其播放时间为 2 分钟，没有超过所述时间阈值，保持原状。 In the above step, the user C clicks on the resource 'Song Xiaobao two people turn' and judges that the playing time is 2 Minutes, no more than the time threshold, remain as they are.
在步骤 S105 中，若是，将所述资源视为用户感兴趣资源，而加以记录。 In step S105, if yes, the resource is regarded as a resource of interest to the user and recorded.
如步骤 S103 中，用户小 C 点击资源'宋小宝二人转'，判断出其播放时间为 5 分钟，超过所述时间阈值，将所述资源视为用户感兴趣资源，而加以记录，以后在为用户推荐该类资源。 In step S103, the user small C clicks on the resource 'Song Xiaobao two people turn' and judges that the playing time is 5 Minutes, exceeding the time threshold, treating the resource as a resource of interest to the user, and recording it, and recommending the resource to the user later.
该发明通过监测用户播放视频资源时的持续时间，主动判断该资源是否为用户感兴趣资源，从而做到减少信息噪音，精准推荐资源。 By monitoring the duration when the user plays the video resource, the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.
图 2 是本发明实施例提供的一种信息处理装置的结构示意图，该信息处理装置包括： 2 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present invention, where the information processing apparatus includes:
记录单元 21 ，检测单元 22 ，判断单元 23 ，保存单元 24 ，其中： The recording unit 21, the detecting unit 22, the judging unit 23, and the saving unit 24, wherein:
记录单元 21 ，用于记录预设的资源持续使用时间阈值； a recording unit 21, configured to record a preset resource usage time threshold;
检测单元 22 ，用于检测用户点击的资源； The detecting unit 22 is configured to detect a resource clicked by the user;
判断单元 23 ，其输入端分别与所述记录单元的输出端以及所述检测单元的输出端连接，用于判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值； Judging unit 23 The input end is connected to the output end of the recording unit and the output end of the detecting unit, and is used to determine whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold after the user clicks on the resource. ;
保存单元 24 ，其输入端与所述判断单元的输出端连接，用于将所述资源视为用户感兴趣资源，而加以记录。 Storage unit 24 The input end is connected to the output end of the judging unit, and is used to record the resource as a resource of interest to the user.
其工作原理是：记录单元 21 ，记录预设的资源持续使用时间阈值；检测单元 22 ，检测用户点击的资源；判断单元 23 ，判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值；保存单元 24 ，将所述资源视为用户感兴趣资源，而加以记录。 The working principle is: the recording unit 21 records the preset resource continuous use time threshold; the detecting unit 22 The detecting unit 23 is configured to determine whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold after the user clicks on the resource; the saving unit 24 The resources are treated as resources of interest to the user and recorded.
该发明通过监测用户播放视频资源时的持续时间，主动判断该资源是否为用户感兴趣资源，从而做到减少信息噪音，精准推荐资源。 By monitoring the duration when the user plays the video resource, the invention actively determines whether the resource is a resource of interest to the user, thereby reducing information noise and accurately recommending resources.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种确定兴趣时的降噪方法，其特征在于，所述方法包括如下步骤： A noise reduction method for determining interest, characterized in that the method comprises the following steps:
    记录预设的资源持续使用时间阈值；Record a preset resource usage time threshold;
    检测用户点击的资源；Detecting resources clicked by the user;
    判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值；Determining, after the user clicks on the resource, whether the time for continuously playing the resource exceeds the preset resource continuous use time threshold;
    若否，保持原状；If not, remain as it is;
    若是，将所述资源视为用户感兴趣资源，而加以记录。If so, the resource is treated as a resource of interest to the user and recorded.
  2. 一种信息处理装置，其特征在于，所述信息处理装置包括：An information processing apparatus, characterized in that the information processing apparatus comprises:
    记录单元，检测单元，判断单元，保存单元，其中：Recording unit, detecting unit, judging unit, saving unit, wherein:
    记录单元，用于记录预设的资源持续使用时间阈值；a recording unit, configured to record a preset resource usage time threshold;
    检测单元，用于检测用户点击的资源；a detecting unit, configured to detect a resource clicked by the user;
    判断单元，其输入端分别与所述记录单元的输出端以及所述检测单元的输出端连接，用于判断用户点击资源后，持续播放所述资源的时间是否超过所述预设的资源持续使用时间阈值；a judging unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to determine whether the time for continuously playing the resource exceeds the preset resource after the user clicks on the resource Time threshold
    保存单元，其输入端与所述判断单元的输出端连接，用于将所述资源视为用户感兴趣资源，而加以记录。And a storage unit, wherein the input end is connected to the output end of the determining unit, and is used to record the resource as a resource of interest to the user.
PCT/CN2016/093486 2016-08-05 2016-08-05 Noise reduction method during interest determination, and information processing apparatus WO2018023689A1 (en)

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