WO2018018197A1 - Method for acquiring usage information of book interest positioning technology and determining system - Google Patents

Method for acquiring usage information of book interest positioning technology and determining system Download PDF

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Publication number
WO2018018197A1
WO2018018197A1 PCT/CN2016/091114 CN2016091114W WO2018018197A1 WO 2018018197 A1 WO2018018197 A1 WO 2018018197A1 CN 2016091114 W CN2016091114 W CN 2016091114W WO 2018018197 A1 WO2018018197 A1 WO 2018018197A1
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book
data
user
unit
reading
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PCT/CN2016/091114
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French (fr)
Chinese (zh)
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严映军
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严映军
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Priority to PCT/CN2016/091114 priority Critical patent/WO2018018197A1/en
Publication of WO2018018197A1 publication Critical patent/WO2018018197A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (eg CDMA)
  • core technologies eg CDMA
  • the underlying technology or the technology with high market recognition (such as sliding unlocking)
  • the related costs are negligible, and the investment in these technologies is worthwhile, but these technologies are a minority, more technologies.
  • the embodiment of the invention provides a method for collecting usage of a book interest location technology, and aims to Providing a method for judging interest in combination with user viewing duration in view of inaccurate current user interest determination methods, inaccurate resource recommendation delivery, and poor user experience At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a method for collecting usage of a book interest location technology, comprising the following steps:
  • the data corresponding to the book is not used as the user's interest data
  • the data corresponding to the book is used as the user's interest data, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a judgment system, comprising:
  • a recording unit configured to record a preset continuous reading time threshold of the book
  • a determining unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the monitoring unit, and is configured to determine whether the book reading duration is greater than the continuous reading time threshold;
  • a saving unit wherein an output end of the determining unit is connected to the input end, and the data corresponding to the book is saved as the user's interest data;
  • the technical data collection unit has an input end connected to the output end of the saving unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a method for collecting usage status of a book interest location technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a judging system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a usage collection method of a book interest location technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the continuous reading / The viewing time can be the time when the user clicks on the page of the book and keeps the page at the front end of the display.
  • the continuous reading time threshold of the book is recorded as 30 minutes, and the continuous reading is performed /
  • the viewing time can be the time when the user clicks on the page of the book and keeps the page at the front end of the display.
  • step S102 the reading of the book is monitored.
  • step S103 it is determined whether the book reading duration is greater than the continuous reading time threshold.
  • step S104 If the book reading duration is not greater than the continuous reading time threshold, the data corresponding to the book is not used as the user's interest data.
  • step S105 If the book reading duration is greater than the continuous reading time threshold, the data corresponding to the book is used as the user's interest data, and the technical usage data is sent to the data collection end preset by the manufacturer.
  • the time is 60. In minutes, if the system determines that the book reading duration is greater than the continuous reading time threshold by 30 minutes, the data corresponding to the book C is taken as the interest data of the user A.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a judging system according to an embodiment of the present invention, where the user recommendation system includes:
  • the recording unit 21 is configured to record a preset continuous reading time threshold of the book
  • the monitoring unit 22 is configured to monitor whether the book has a breakpoint resume broadcast, and the number of occurrences of the breakpoint resume broadcast exceeds a preset threshold;
  • a judging unit 23 having an input end and an output end of the recording unit 21 and the monitoring unit 22 The output connection is used to determine whether the book reading duration is greater than the continuous reading time threshold;
  • the saving unit 24 and the determining unit 23 at the input end thereof The output connection is used to save the data corresponding to the book as the user's interest data;
  • Technical data acquisition unit 25 its input end and the storage unit 24
  • the output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: the recording unit 21 records the preset continuous reading time threshold of the book; the monitoring unit 22 And monitoring whether the book has a breakpoint resume, and the number of occurrences of the breakpoint resume exceeds a preset threshold; the determining unit 23 determines whether the book reading duration is greater than the continuous reading time threshold; the saving unit 24 The data corresponding to the book is saved as the user's interest data; the technical data collecting unit 25 sends the technical use data to the data collection end preset by the manufacturer.
  • the invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.

Abstract

The present invention relates to the field of Internet, and provides a method for collecting usage information of a book interest positioning technology and a determining system. The method comprises: recording a preset continuous reading time threshold of a book; monitoring the reading status of the book; determining whether book reading duration is greater than the continuous reading time threshold; if not, not using data corresponding to the book as interest data of a user; and if yes, using the data corresponding to the book as the interest data of the user and sending technology usage data to a data acquisition end preset by the manufacturer. By monitoring the continuous reading status when a user is reading an electronic book, and determining, according to the continuous reading status, whether the user is interested in the book, the invention can more accurately determine the type of book that the user is interested in, and can also reduce information noise and improve user experience. The manufacturer can also conveniently and effectively acquire usage information of the related technology in time.

Description

一种书籍兴趣定位技术的使用情况收集方法和判断系统  Usage collection method and judgment system for book interest location technology 技术领域Technical field
本发明属于互联网领域,尤其是涉及 一种书籍兴趣定位技术的使用情况收集方法以及判断系统 。  The invention belongs to the field of the Internet, and in particular relates to a usage collection method and a judgment system for a book interest location technology.
背景技术Background technique
现在企业申请的专利数量越来越多,而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示, OPPO公司 在 2014 年申请的发明专利数为 938 个,而同期 的腾讯公司 的发明专利数为 1447 个。这两家公司的发明中,有关于用户体验和用户直接操作相关的发明专利约占总数的 80% 左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级,比如小米公司等。 According to the national intellectual property database, the number of invention patents OPPO applied for in 2014 was 938, while the same period Tencent's invention patents were 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Left and right. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时,专利的申请过程和授权后的维护过程都会产生人力、财力上的成本:如答复审查意见、缴纳授权费等,对于核心技术(如: CDMA 的底层技术)或市场认同度比较高的技术(如:滑动解锁)而言,那么相关成本就可以忽略不计,对于这些技术的投入是值得的,但这类技术毕竟是少数,更多的技术经过市场验证后,其实并不能触及用户的痛点或痒点,而对这些技术的专利投入,就容易造成成本的浪费。 Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (eg CDMA) The underlying technology) or the technology with high market recognition (such as sliding unlocking), then the related costs are negligible, and the investment in these technologies is worthwhile, but these technologies are a minority, more technologies. After market verification, it can't touch the user's pain points or itching points, and the patent investment in these technologies is easy to waste costs.
所以需要有一种方法能够通过实在的数据,及时评估相关技术的市场接受度或价值,同时,为了使得本人的上一个申请《一种书籍兴趣判断的方法和判断系统》中的相关技术得到及时评估,特提出一种技术使用数据的采集 / 发送的方法。 Therefore, there is a need for a method to evaluate the market acceptance or value of related technologies in a timely manner through real data, and at the same time, in order to make the relevant technology in my previous application "a method and judgment system for book interest judgment" timely evaluated. Specially proposed to collect data using technology / Method of sending.
技术问题technical problem
本发明实施例提供了一种书籍兴趣定位技术的使用情况收集方法 , 目的在于 针对当前用户兴趣确定办法不准确、资源推荐投放不精确以及用户体验不佳的缺陷,提供一种结合用户观看持续时间判断兴趣的方法 ,同时也可以方便厂家及时有效的采集相关技术的使用情况 。  The embodiment of the invention provides a method for collecting usage of a book interest location technology, and aims to Providing a method for judging interest in combination with user viewing duration in view of inaccurate current user interest determination methods, inaccurate resource recommendation delivery, and poor user experience At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
技术解决方案Technical solution
本发明是这样实现的:一种书籍兴趣定位技术的使用情况收集方法,包括以下步骤: The present invention is implemented as follows: a method for collecting usage of a book interest location technology, comprising the following steps:
记录预设的书籍连续阅读时间阈值; Record the preset reading time threshold of the book;
监测书籍的阅读情况; Monitor the reading of books;
判断书籍阅读持续时间是否大于所述连续阅读时间阈值; Determining whether the book reading duration is greater than the continuous reading time threshold;
若否,不将该书籍对应的数据作为用户的兴趣数据; If not, the data corresponding to the book is not used as the user's interest data;
若是,将该书籍对应的数据作为用户的兴趣数据,并向厂家预设的数据采集端发送技术使用数据。 If yes, the data corresponding to the book is used as the user's interest data, and the technical use data is sent to the data collection end preset by the manufacturer.
本发明实施例还提供了一种判断系统,包括: The embodiment of the invention further provides a judgment system, comprising:
记录单元,监控单元,判断单元,保存单元,技术数据采集单元,其中 : Recording unit, monitoring unit, judging unit, saving unit, technical data collecting unit, wherein:
记录单元,用于记录预设的书籍连续阅读时间阈值; a recording unit, configured to record a preset continuous reading time threshold of the book;
监控单元,用于监测书籍的阅读情况; a monitoring unit for monitoring the reading of books;
判断单元,其输入端分别与所述记录单元的输出端以及所述监控单元的输出端连接,用于判断书籍阅读持续时间是否大于所述连续阅读时间阈值; a determining unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the monitoring unit, and is configured to determine whether the book reading duration is greater than the continuous reading time threshold;
保存单元,其输入端所述判断单元的输出端连接,用于将该书籍对应的数据保存为用户的兴趣数据; a saving unit, wherein an output end of the determining unit is connected to the input end, and the data corresponding to the book is saved as the user's interest data;
技术数据采集单元,其输入端与所述保存单元的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。 The technical data collection unit has an input end connected to the output end of the saving unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
有益效果Beneficial effect
该发明通过监控用户在观看电子书籍连续阅读的情况,并以此为依据判断其是否对该书籍感兴趣,从而更加精准的判断用户感兴趣的书籍类型,也可以降低信息噪音,提升用户体验,同时也可以方便厂家及时有效的采集相关技术的使用情况。 The invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种书籍兴趣定位技术的使用情况收集方法 的流程示意图 ; 1 is a schematic flowchart of a method for collecting usage status of a book interest location technology according to an embodiment of the present invention;
图 2 是本发明实施例提供的判断系统的结构示意图。 FIG. 2 is a schematic structural diagram of a judging system according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种书籍兴趣定位技术的使用情况收集方法的流程示意图,为了便于说明,只示出了与本发明实施例相关的部分。 figure 1 It is a schematic flowchart of a usage collection method of a book interest location technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中记录预设的书籍连续阅读时间阈值 , 所述持续阅读 / 观看时间可以为用户点开所述书籍的页面并将页面保持在显示屏的前端的时间。 Recording a preset book continuous reading time threshold in step S101, the continuous reading / The viewing time can be the time when the user clicks on the page of the book and keeps the page at the front end of the display.
在本实施例中,将视书籍连续阅读时间阈值记录为 30 分钟 , 所述持续阅读 / 观看时间可以为用户点开所述书籍的页面并将页面保持在显示屏的前端的时间。 In this embodiment, the continuous reading time threshold of the book is recorded as 30 minutes, and the continuous reading is performed / The viewing time can be the time when the user clicks on the page of the book and keeps the page at the front end of the display.
在步骤 S102 中,监测书籍的阅读情况。 In step S102, the reading of the book is monitored.
本步骤中,用户 A 点击并观看书籍C,系统监控所述用户 C 持续观看该书籍的时间。 In this step, user A clicks and watches book C, and the system monitors the time when the user C continues to view the book.
在步骤 S103 中,判断书籍阅读持续时间是否大于所述连续阅读时间阈值。 In step S103, it is determined whether the book reading duration is greater than the continuous reading time threshold.
本步骤中,用户 A 点击并观看书籍C,根据上一步骤中的监控结果,系统判断书籍阅读持续时间是否大于所述连续阅读时间阈值 30 分钟。 In this step, user A Click and view the book C. Based on the monitoring results in the previous step, the system determines whether the book reading duration is greater than the continuous reading time threshold of 30 minutes.
在步骤 S104 中,若书籍阅读持续时间不大于所述连续阅读时间阈值,则不将该书籍对应的数据作为用户的兴趣数据。 At step S104 If the book reading duration is not greater than the continuous reading time threshold, the data corresponding to the book is not used as the user's interest data.
本步骤中根据上一步骤中的监控结果,用户 C 持续阅读该书籍时间为 20 分钟,系统判断书籍阅读持续时间不大于所述连续阅读时间阈值 30 分钟,不将该书籍 C 对应的数据作为用户 A 的兴趣数据。 In this step, according to the monitoring result in the previous step, user C continues to read the book for 20 times. Minutes, the system judges that the book reading duration is not more than the continuous reading time threshold of 30 minutes, and does not use the data corresponding to the book C as the interest data of the user A.
在步骤 S105 中,若书籍阅读持续时间大于所述连续阅读时间阈值,将该书籍对应的数据作为用户的兴趣数据,并向厂家预设的数据采集端发送技术使用数据。 At step S105 If the book reading duration is greater than the continuous reading time threshold, the data corresponding to the book is used as the user's interest data, and the technical usage data is sent to the data collection end preset by the manufacturer.
本步骤中根据上步骤 S102 中的监控结果,若用户 C 持续阅读该书籍时间为 60 分钟,系统判断书籍阅读持续时间大于所述连续阅读时间阈值 30 分钟,则将该书籍 C 对应的数据作为用户 A 的兴趣数据。 In this step, according to the monitoring result in the above step S102, if the user C continues to read the book, the time is 60. In minutes, if the system determines that the book reading duration is greater than the continuous reading time threshold by 30 minutes, the data corresponding to the book C is taken as the interest data of the user A.
所述技术使用数据为用户使用该技术的数据,即所述方法走完前几个步骤时产生的数据,所述数据包括用户使用该技术的次数(如在一定时间内是第几次使用该技术);使用该技术的具体时间点;使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值,并根据所述反馈更好的改进技术的数据。 The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
该发明通过监控用户在观看电子书籍连续阅读的情况,并以此为依据判断其是否对该书籍感兴趣,从而更加精准的判断用户感兴趣的书籍类型,也可以降低信息噪音,提升用户体验,同时也可以方便厂家及时有效的采集相关技术的使用情况。 The invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
图 2 是本发明实施例提供的一种判断系统的结构示意图,该用户推荐系统包括: 2 is a schematic structural diagram of a judging system according to an embodiment of the present invention, where the user recommendation system includes:
记录单元 21 ,监控单元 22 ,判断单元 23 ,保存单元 24 ,技术数据采集单元 25 ,其中 : a recording unit 21, a monitoring unit 22, a judging unit 23, a saving unit 24, and a technical data collecting unit 25, wherein :
记录单元 21 ,用于记录预设的书籍连续阅读时间阈值; The recording unit 21 is configured to record a preset continuous reading time threshold of the book;
监控单元 22 ,用于监控所述书籍是否存在断点续播,且其断点续播的出现次数超过预设的阈值; The monitoring unit 22 is configured to monitor whether the book has a breakpoint resume broadcast, and the number of occurrences of the breakpoint resume broadcast exceeds a preset threshold;
判断单元 23 ,其输入端分别与所述记录单元 21 的输出端以及所述监控单元 22 的输出端连接,用于判断书籍阅读持续时间是否大于所述连续阅读时间阈值; a judging unit 23 having an input end and an output end of the recording unit 21 and the monitoring unit 22 The output connection is used to determine whether the book reading duration is greater than the continuous reading time threshold;
保存单元 24 ,其输入端所述判断单元 23 的输出端连接,用于将该书籍对应的数据保存为用户的兴趣数据; The saving unit 24 and the determining unit 23 at the input end thereof The output connection is used to save the data corresponding to the book as the user's interest data;
技术数据采集单元 25 ,其输入端与所述保存单元 24 的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。 Technical data acquisition unit 25, its input end and the storage unit 24 The output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
其工作原理是:记录单元 21 ,记录预设的书籍连续阅读时间阈值;监控单元 22 ,监控所述书籍是否存在断点续播,且其断点续播的出现次数超过预设的阈值;判断单元 23 ,判断书籍阅读持续时间是否大于所述连续阅读时间阈值;保存单元 24 ,将该书籍对应的数据保存为用户的兴趣数据;技术数据采集单元 25 ,向厂家预设的数据采集端发送技术使用数据。 The working principle is: the recording unit 21 records the preset continuous reading time threshold of the book; the monitoring unit 22 And monitoring whether the book has a breakpoint resume, and the number of occurrences of the breakpoint resume exceeds a preset threshold; the determining unit 23 determines whether the book reading duration is greater than the continuous reading time threshold; the saving unit 24 The data corresponding to the book is saved as the user's interest data; the technical data collecting unit 25 sends the technical use data to the data collection end preset by the manufacturer.
该发明通过监控用户在观看电子书籍连续阅读的情况,并以此为依据判断其是否对该书籍感兴趣,从而更加精准的判断用户感兴趣的书籍类型,也可以降低信息噪音,提升用户体验,同时也可以方便厂家及时有效的采集相关技术的使用情况。 The invention can reduce the information noise and improve the user experience by monitoring the situation that the user continuously reads the electronic book and judging whether it is interested in the book, thereby more accurately determining the type of the book that the user is interested in. At the same time, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
以上仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种书籍兴趣定位技术的使用情况收集方法,其特征在于,所述方法包括如下步骤: A method for collecting usage of a book interest location technology, characterized in that the method comprises the following steps:
    记录预设的书籍连续阅读时间阈值;Record the preset reading time threshold of the book;
    监测书籍的阅读情况;Monitor the reading of books;
    判断书籍阅读持续时间是否大于所述连续阅读时间阈值;Determining whether the book reading duration is greater than the continuous reading time threshold;
    若否,不将该书籍对应的数据作为用户的兴趣数据;If not, the data corresponding to the book is not used as the user's interest data;
    若是,将该书籍对应的数据作为用户的兴趣数据,并向厂家预设的数据采集端发送技术使用数据。If yes, the data corresponding to the book is used as the user's interest data, and the technical use data is sent to the data collection end preset by the manufacturer.
  2. 一种判断系统,其特征在于,所述判断系统包括:A judging system, wherein the judging system comprises:
    记录单元,监控单元,判断单元,保存单元,技术数据采集单元,其中 :Recording unit, monitoring unit, judging unit, saving unit, technical data collecting unit, wherein:
    记录单元,用于记录预设的书籍连续阅读时间阈值;a recording unit, configured to record a preset continuous reading time threshold of the book;
    监控单元,用于监测书籍的阅读情况;a monitoring unit for monitoring the reading of books;
    判断单元,其输入端分别与所述记录单元的输出端以及所述监控单元的输出端连接,用于判断书籍阅读持续时间是否大于所述连续阅读时间阈值;a determining unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the monitoring unit, and is configured to determine whether the book reading duration is greater than the continuous reading time threshold;
    保存单元,其输入端所述判断单元的输出端连接,用于将该书籍对应的数据保存为用户的兴趣数据;a saving unit, wherein an output end of the determining unit is connected to the input end, and the data corresponding to the book is saved as the user's interest data;
    技术数据采集单元,其输入端与所述保存单元的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。The technical data collection unit has an input end connected to the output end of the saving unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
PCT/CN2016/091114 2016-07-24 2016-07-24 Method for acquiring usage information of book interest positioning technology and determining system WO2018018197A1 (en)

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CN105335369A (en) * 2014-06-11 2016-02-17 数伦计算机技术(上海)有限公司 System and method for feeding back point of interest of computer user
CN105677845A (en) * 2016-01-06 2016-06-15 北京京东尚科信息技术有限公司 Pushing method and device for electronic books

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