WO2018018268A1 - 一种根据用户目的地播放广告的方法以及播放装置 - Google Patents

一种根据用户目的地播放广告的方法以及播放装置 Download PDF

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Publication number
WO2018018268A1
WO2018018268A1 PCT/CN2016/091227 CN2016091227W WO2018018268A1 WO 2018018268 A1 WO2018018268 A1 WO 2018018268A1 CN 2016091227 W CN2016091227 W CN 2016091227W WO 2018018268 A1 WO2018018268 A1 WO 2018018268A1
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Prior art keywords
floor
advertisement
elevator
playing
visitor
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PCT/CN2016/091227
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English (en)
French (fr)
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金蕾
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金蕾
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Priority to PCT/CN2016/091227 priority Critical patent/WO2018018268A1/zh
Publication of WO2018018268A1 publication Critical patent/WO2018018268A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the present invention belongs to the field of service media, and more particularly to a method for playing an advertisement according to a user destination and a playback device.
  • the popular electronic recipe advertisement nowadays can take advantage of the visual and audio-visual effects of the tablet computer, fully integrate with the development trend of the current hospitality hotel industry, and achieve the best effect by the precise positioning of the advertisement output ratio.
  • Shopping malls, bus stops, and so on can also be seen as an important advertising medium, even in the elevators up and down the building will also play ads.
  • the advertisements played in the general elevator are either random or played in a preset order.
  • the current office buildings are generally mixed companies.
  • the second floor to the fifth floor are company A
  • the fifth floor to the fifth floor are company B.
  • the current advertisement cannot be played according to the floor to which the elevator is going.
  • a method is needed By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • Embodiments of the present invention provide a method for playing an advertisement according to a user destination and a playback device, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • the present invention is implemented in such a manner that a method of playing an advertisement according to a user destination includes the following steps:
  • An advertisement matching the floor is played according to the floor to which the elevator is to be reached.
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
  • the playing unit has an input end connected to the recording unit and the detecting unit respectively for playing an advertisement matching the floor according to the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 1 is a schematic flowchart of a method for playing an advertisement according to a user destination according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a method for playing an advertisement according to a user destination according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
  • the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
  • step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
  • step S103 automatically plays an advertisement matching the floor.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor and the advertisement
  • the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively A connection for playing an advertisement that matches the floor based on the floor to which the elevator is to be reached.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click based on the visitor's click, the floor to which the elevator is to be reached is detected, and the playback unit 23 plays an advertisement matching the floor based on the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

一种根据用户目的地播放广告的方法以及播放装置，所述方法包括：记录楼层与广告的匹配关系；根据来访者的点击，检测电梯所要到达的楼层；根据电梯所要到达的楼层，播放与该楼层匹配的广告。该方法通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。

Description

一种根据用户目的地播放广告的方法以及播放装置 技术领域
本发明属于服务传媒 领域 ，尤其是涉及一种根据用户目的地播放广告的方法以及播放装置。
背景技术
在我们的日常生活中，广告应该是我们接触到非常多的一种信息传递媒介。通过广告，企业或公司能把产品与劳务的特性、功能、用途及供应厂家等信息传递给消费者，沟通产需双方的联系，引起消费者的注意与兴趣，激发和诱导消费。此外，一些新产品、新技术的出现，靠行政手段推广，既麻烦又缓解，局限性很大，通过广告，直接与广大的消费者见面，能使新产品、新技术迅速在市场上站稳脚跟，获得成功。
当今世界广告业发展迅速，广告传播空间正在发生巨大的变化。互联网技术和移动媒体的广泛运用，促成了新媒体广告如火如荼的发张势头。新媒体传播载体丰富，传播手段灵活，可以将海量讯息以多样的形式、具体的形态传递给客户，再加上雄厚的价格优势，为各类广告的发布提供了得天独厚的条件，为广告谋得丰厚利益。高尖端技术发展促成了广告信息流量的飞速增加，计算机、通讯卫星等电子传播技术的运用，加速了电视、报纸等新闻媒体的发展与更新，催生了一些新型的广告媒体，电子广告越来越成为重要的广告传播媒体。例如现在非常流行的电子菜谱广告，它可以利用平板电脑可视听化效果，充分结合当今餐饮酒店行业的发展趋势，通过精准定位，使广告的产出比达到最佳效果。商场、公交车站等等随处可见LED牌也成为了重要的广告媒介，就连我们上下楼的电梯里也会播放广告。但一般电梯中播放的广告要么是随机的，要么就是按照预设的顺序播放。同时，现在的写字楼中，一般是混合公司，如2楼到5楼是A公司，而5楼到10楼是B公司，当前广告播放不能根据电梯所要去的楼层播放广告。
综上所述，需要一种方法 通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。
 技术问题
本发明实施例提供了提供了一种根据用户目的地播放广告的方法以及播放装置 ， 目的在于 通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。
技术解决方案
本发明是这样实现的：一种根据用户目的地播放广告的方法，包括以下步骤：
记录楼层与广告的匹配关系；
根据来访者的点击，检测电梯所要到达的楼层；
根据电梯所要到达的楼层，播放与该楼层匹配的广告。
本发明实施例还提供了一种播放装置，包括：
记录单元，检测单元，播放单元，其中：
记录单元，用于记录楼层与广告的匹配关系；
检测单元，用于根据来访者的点击，检测电梯所要到达的楼层；
播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。
 有益效果
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。
附图说明
图 1 是本发明实施例提供的一种根据用户目的地播放广告的方法的 流程示意图 ；
图 2 是本发明实施例提供的播放装置的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的 一种根据用户目的地播放广告的方法的 流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S101 中记录楼层与广告的匹配关系。
在此步骤中，如大楼中 5 楼是 XX 公司，播放装置就记录与该公司的相关广告，例如公司形象广告宣传或者产品介绍等等。
在步骤 S102 中，根据来访者的点击，检测电梯所要到达的楼层。
用户如果点击了按钮 5 ，代表用户会去 5 楼，这是目前所有电梯都具备的功能。
当检测到电梯所要达到的楼层，步骤 S103 自动播放与该楼层匹配的广告。
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。
图 2 是本发明实施例提供的一种播放装置的结构示意图，该播放装置包括：
记录单元 21 ，检测单元 22 ，播放单元 23 ，其中：
记录单元 21 ，用于记录楼层与广告的匹配关系；
检测单元 22 ，用于根据来访者的点击，检测电梯所要到达的楼层；
播放单元 23 ，其输入端分别与记录单元 21 和检测单元 22 连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。
其工作原理是：当记录单元 21 记录楼层与广告的匹配关系后，检测单元 22 从根据来访者的点击，检测电梯所要到达的楼层，播放单元 23 根据电梯所要到达的楼层，播放与该楼层匹配的广告。
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据用户目的地播放广告的方法 ，其特征在于，所述方法包括如下步骤：
    记录楼层与广告的匹配关系；
    根据来访者的点击，检测电梯所要到达的楼层；
    根据电梯所要到达的楼层，播放与该楼层匹配的广告。
  2. 一种播放装置，其特征在于，所述播放装置包括：
    记录单元，检测单元，播放单元，其中：
    记录单元，用于记录楼层与广告的匹配关系；
    检测单元，用于根据来访者的点击，检测电梯所要到达的楼层；
    播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。
PCT/CN2016/091227 2016-07-24 2016-07-24 一种根据用户目的地播放广告的方法以及播放装置 WO2018018268A1 (zh)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008195494A (ja) * 2007-02-13 2008-08-28 Hitachi Ltd 展望用エレベータ
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008195494A (ja) * 2007-02-13 2008-08-28 Hitachi Ltd 展望用エレベータ
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

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