WO2017193193A1 - Cosmetic packaging - Google Patents

Cosmetic packaging Download PDF

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Publication number
WO2017193193A1
WO2017193193A1 PCT/BR2017/050113 BR2017050113W WO2017193193A1 WO 2017193193 A1 WO2017193193 A1 WO 2017193193A1 BR 2017050113 W BR2017050113 W BR 2017050113W WO 2017193193 A1 WO2017193193 A1 WO 2017193193A1
Authority
WO
WIPO (PCT)
Prior art keywords
container
package
housing
translucent
cosmetic
Prior art date
Application number
PCT/BR2017/050113
Other languages
French (fr)
Portuguese (pt)
Inventor
Murilo Reggiani
Original Assignee
Vult Comércio De Cosméticos Ltda.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from BR202016010594U external-priority patent/BR202016010594U2/en
Priority claimed from BR102017000517-8A external-priority patent/BR102017000517A2/en
Application filed by Vult Comércio De Cosméticos Ltda. filed Critical Vult Comércio De Cosméticos Ltda.
Priority to CN201780037834.1A priority Critical patent/CN109475220A/en
Priority to US16/300,385 priority patent/US20190142137A1/en
Priority to MX2018013870A priority patent/MX2018013870A/en
Publication of WO2017193193A1 publication Critical patent/WO2017193193A1/en

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Classifications

    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/26—Appliances specially adapted for applying pasty paint, e.g. using roller, using a ball
    • A45D40/262—Appliances specially adapted for applying pasty paint, e.g. using roller, using a ball using a brush or the like
    • A45D40/265—Appliances specially adapted for applying pasty paint, e.g. using roller, using a ball using a brush or the like connected to the cap of the container
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D34/00—Containers or accessories specially adapted for handling liquid toiletry or cosmetic substances, e.g. perfumes
    • A45D34/04—Appliances specially adapted for applying liquid, e.g. using roller or ball
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D34/00—Containers or accessories specially adapted for handling liquid toiletry or cosmetic substances, e.g. perfumes
    • A45D34/04—Appliances specially adapted for applying liquid, e.g. using roller or ball
    • A45D34/042—Appliances specially adapted for applying liquid, e.g. using roller or ball using a brush or the like
    • A45D34/045—Appliances specially adapted for applying liquid, e.g. using roller or ball using a brush or the like connected to the cap of the container
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/26—Appliances specially adapted for applying pasty paint, e.g. using roller, using a ball

Definitions

  • the present invention relates to a package for cosmetic, particularly liquid or pasty cosmetics, provided with a base portion comprising a container and a shell, the container containing a smaller volume than the shell and being capable of being modified for storing different quantities of said cosmetic without the external characteristics of the package being altered.
  • the ideal packaging is the one that conditions, facilitates the use, protects and informs, but, above all, is the one that pleases and that causes consumers to create an identification with the brand.
  • Packaging for cosmetics particularly liquid or pasty cosmetics, found in the prior art usually comprises a cap, a product applicator, a component for removing excess product withdrawn by the applicator and a product container.
  • a first object of the present invention is to provide a cosmetic package, particularly liquid or pasty cosmetics, comprising a base portion constituted by a container and a shell, the container comprising a thinned portion and provided with a smaller volume than the shell so that the container can be modified to store different quantities of said cosmetic without the external characteristics of the package being altered.
  • the housing comprises a base portion having an aperture capable of receiving and accommodating a translucent or transparent wall portion of the container.
  • a cosmetic package having a cap portion and a base portion, the base portion comprising a container and a shell, the container containing at least one slender portion and provided with the thin portion of the container being insertable into the housing, at least a portion of the container being comprised of a translucent or transparent material capable of allowing the viewing of the product contained in the container and the housing comprising a base portion having an opening capable of receiving and accommodating at least a translucent or transparent portion of the container.
  • a cosmetic package having a container comprising engaging projections and a housing comprising engaging recesses, with mounting and fixing between the container and the casing being made by between the engagement projections and the engagement recesses, an interference fit occurring.
  • a cosmetic package provided with the container and the wrapper each comprising bevelled base portions which cooperate to centralize, align and secure the container in the shell in a firm manner, maintaining the stability of the container within the shell, providing the experience of a solid part.
  • a cosmetic package provided with the container comprising a translucent or transparent collar the diameter of which is equivalent to the adjacent portions of the package and a closed wall constituted by a translucent or transparent material.
  • Figure 1 is a front view of the package of the present invention
  • Figure 2 is a perspective view of the package of the present invention.
  • Figure 3 is a perspective view of the package of the present invention.
  • Figure 4 is a perspective view of the assembly of the components constituting the package of the present invention.
  • Figure 5 is a front view of the packaging lid of the present invention.
  • Figure 6 is a perspective view of the carton lid of the present invention.
  • Figure 7 is a perspective view of the carton lid of the present invention.
  • Figure 8 is a front view of the applicator of the package of the present invention.
  • Figure 9 is a perspective view of the applicator of the package of the present invention.
  • Figure 10 is a front view of the bung of the package of the present invention.
  • Figure 11 is a perspective view of the barrel of the package of the present invention.
  • Figure 12 is a front view of the container of the package of the present invention.
  • Figure 13 is a perspective view of the container of the package of the present invention.
  • Figure 14 is a front view of the carton of the present invention.
  • Figure 15 is a longitudinal cross-sectional view of the carton of the present invention.
  • Figure 16 is a perspective view of the package housing of the present invention.
  • the cosmetic package 1 of the present invention is shown in Figures 1, 2 and 3 in a assembled and closed position, having a shape, preferably of a bulged cylindrical tube, which can assume any technical format and is preferably made of polymeric material or any other composition of materials suitable for the manufacture of cosmetic packaging.
  • the package 1 of the present invention comprises a cap 2, an applicator 3, a bung 4, a container 5 and a shell 6, see figure 4.
  • cap 2 which comprises a cylindrical tubular side wall 21 which extends axially and at its ends defines, at one end, a closed wall 22 extending from of the side wall 21 in an inclined plane, and, at the other end, an aperture 23.
  • side wall 21 comprises a serrated inner surface 24 for mounting and securing the applicator 3 on the cap 2.
  • Figures 8 and 9 illustrate the applicator 3 which comprises a cylindrical rod 31 extending axially and at its longitudinal ends receives, at one end, an application brush 32 comprising a sponge or a brush or another type of brush suitable for cosmetic application and, at the other end, a cylindrical cap 33.
  • the cylindrical cap 33 comprises a serrated outer surface 34 for mounting and securing within the cap 2 of the package 1 and a threaded inner surface 35 which allows the closure of the cylindrical cap 33 with the container 5.
  • the lid 2 together with the applicator 3 integrate a lid portion of the package 1 and are secured in a solid manner, forming a single, non-collapsible piece.
  • the bung 4 is shown in Figures 10 and 11 and relates to a kind of retainer cap which promotes cleaning of the application brush 32 for removing excess product withdrawn from the container 5.
  • the bung 4 has a cylindrical shape a cylindrical shape or a cylindrical shaped shape or other suitable shape and defines a first open end 41 which comprises an outer flap 42 for engaging and securing the container 5 and a second open end 43 with a diameter smaller than the diameter of the first open end 41 .
  • the bung 4 is fixed in the container 5 also in a solid manner, forming a single piece, so that the bung 4 is not detached from the container 5.
  • the main differential of the invention lies in the base portion of the package 1 which corresponds to the storage portion of the cosmetic comprising the container 5 and the wrapper 6, shown in Figures 12 to 16.
  • the container 5 is provided with a tubular side wall 51 axially extending cylindrical shape and at its ends defines at one end a beveled closed wall 52 and at the other end an aperture 53.
  • the side wall 51 comprises a height H 1 defining three distinct diameters:
  • a first diameter D1 relating to the diameter of an end portion adjacent to the closed wall 52.
  • the first diameter D 1 corresponds to a tapered portion of the container 5;
  • the transition between the first diameter D1 and the third diameter D3 is made by a shoulder comprised in a height H2, measured from the closed wall 52.
  • the transition between the second diameter D2 and the third diameter D3 is also made by a shoulder comprised of a height H3 measured from the aperture 53.
  • the third diameter D3 of the container 5 is in agreement with the diameters of the aperture 23 of the cap 2 and the open end 62 of the shell 6, ensuring that the package 1, when assembled and closed, does not show elevations and maintain a continuous surface.
  • the portion corresponding to the third diameter D3 of the container 5 defines a height H4, measured from the height H2, being able to maintain contact with the aperture 23 of the cap 2 and with the open end 62 of the shell 6.
  • the heights H2, H3 and H4 of the vessel 5 are variable according to each design.
  • the shoulder comprised in the transition between the first and third diameters D1, D3 is provided with snap projections 55 of ring format.
  • the container 5 further comprises at least one guide projection 56 extending longitudinally from the engagement projections 55.
  • the container 5 comprises a threaded outer surface 54 provided in a region adjacent the end portion of the sidewall 51, proximate the aperture 53 for closing the lid portion with the base portion of the package 1.
  • the casing 6 is provided with a cylindrical tubular side wall 61 which comprises an open end 62, opposite a base portion 63, and defines a height H5, measured from the base portion 63.
  • the open end 62 defines a rectangular circular mouthpiece internally provided with annular recess recesses 64, and the base portion 63 defines a bevelled circular aperture 66.
  • the height H5 of the housing 6 preferably corresponds to the height H2 of the vessel 5.
  • the housing 6 comprises at least one channel 65 provided in a region adjacent the end portion of the side wall 61, close to the open end 62.
  • the container 5 is mounted and secured to the housing 6 by the association between the recesses 64 provided in the open end 62 of the housing 6 and the projections 55 fitted in the shoulder included in the height H2 of the container 5, interference fit.
  • the container 5 is secured to the housing 6 in a manner integral with a single, non-collapsible part.
  • the at least one guide projection 56 of the container 5 slides inside the at least one channel 65 provided inside the casing 6, promoting the correct positioning of the container 5 relative to the casing 6.
  • the aperture 66 provided in the base portion 63 of the housing 6 is capable of receiving and accommodating the closed wall 52 of the container 5, maintaining the base portion 63 aligned in a same plane of the closed wall 52, such that the closed wall 52 intersects the thickness of the side wall 61 of the shell 6.
  • both the container and the shell are at the same level in the portion of the base, which generates stability so that the assembly can be supported to maintain, for example, in the upright position. Alignment between the parts is achieved by means of the bevelled surfaces of each cooperating part to centralize and secure the container 5 in the shell 6 in a firm manner, maintaining the stability of the container 5 within the shell 6, providing the experience of a solid piece , although the container 5 is provided with a smaller volume in relation to the casing 6.
  • the container 5 comprises at least a portion being made of a translucent or transparent material capable of allowing the visualization of the product contained in the container.
  • the closed wall 52 and the portion corresponding to the third collar-forming diameter D3 of the container 5 are comprised of a translucent or transparent material.
  • the entire container 5 is comprised of a translucent or transparent material.
  • the tapered portion corresponding to the first diameter D1 of the container 5 is provided with less volume relative to the shell 6, so that the tapered portion is designed for insertion into the shell 6.
  • the operation of the carton 1 is through the screw cap portion which, upon being opened, carries with it the applicator 3 embedded in the product, which has its excess removed by the cylinder 4, positioned in the aperture 53 of the container 5.
  • the container 5 is manufactured in different sizes with varying storage capacities, so that the carton 1 contain different quantities of product without their external characteristics being modified. Accordingly, the dimensions of the lid 2, the applicator 3, the bung 4 and the wrapping 6 are maintained by modifying only the dimensions of the container 5.
  • the container 5 is modified according to each design and is capable of storing any quantity of cosmetic up to a value of 12 grams.
  • the amount of product contained in the package 1 is clearly identified on the outer surface of the package 6, enabling the consumer to readily distinguish the quantity of product purchased.
  • the package 1 of the present invention allows to store different quantities of product without the external characteristics of the package 1 being altered, maintaining the visual identity of the package 1 and reducing costs for its manufacture.

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  • Packages (AREA)

Abstract

The present invention relates to cosmetic packaging, in particular for liquid or pasty cosmetics, provided with a lid portion and a base portion comprising a container (5) and a wrapper (6), the container (5) having at least one narrower portion of lower volume than the wrapper (6), the narrow portion of the container (5) being designed for insertion into the wrapper (6), the container (5) being modified to store different quantities of the cosmetic product, in such a way that the structural configuration of the packaging (1) is not altered, retaining its outer features and its visual identity, besides saving manufacturing costs.

Description

Relatório Descritivo da Patente de Invenção para "EMBALAGEM PARA COSMÉTICO".  Summary of the Invention Patent for "COSMETIC PACKAGING".
[001 ] A presente invenção refere-se a uma embalagem para cosmético, particularmente cosméticos líquidos ou pastosos, dotada de uma porção de base que compreende um recipiente e um invólucro, o recipiente contendo um menor volume que o invólucro e sendo capaz de ser modificado para armazenar diferentes quantidades do referido cosmético sem que as características externas da embalagem sejam alteradas.  The present invention relates to a package for cosmetic, particularly liquid or pasty cosmetics, provided with a base portion comprising a container and a shell, the container containing a smaller volume than the shell and being capable of being modified for storing different quantities of said cosmetic without the external characteristics of the package being altered.
[002] Este pedido de patente de invenção reivindica prioridade interna do pedido de patente BR 20 2016 010594-9, depositado em 1 1 de maio de 2016. This application claims internal priority of patent application BR 20 2016 010594-9, filed May 11, 2016.
DESCRIÇÃO DO ESTADO DA TÉCNICA  DESCRIPTION OF THE STATE OF THE TECHNIQUE
[003] No segmento cosmético, a embalagem ideal é aquela que acondiciona, facilita o uso, protege e informa, mas, acima de tudo, é aquela que agrada e que faz com que os consumidores criem uma identificação com a marca.  [003] In the cosmetic segment, the ideal packaging is the one that conditions, facilitates the use, protects and informs, but, above all, is the one that pleases and that causes consumers to create an identification with the brand.
[004] As embalagens para cosméticos, particularmente cosméticos líquidos ou pastosos, encontradas no estado da técnica, usual- mente compreendem uma tampa, um aplicador de produto, um componente para remoção do excesso de produto retirado pelo aplicador e um recipiente de produto.  Packaging for cosmetics, particularly liquid or pasty cosmetics, found in the prior art usually comprises a cap, a product applicator, a component for removing excess product withdrawn by the applicator and a product container.
[005] Essas embalagens são encontradas nos mais diversos tamanhos e formatos, desde embalagens em tamanho miniatura que contêm de 1 ,5g a 3,5g, até embalagens grandes contendo de 3,5g a 12g.  [005] These packages are found in the most diverse sizes and formats, from miniature packs containing from 1.5g to 3.5g, to large packs containing from 3.5g to 12g.
[006] Para competir no mercado cosmético, os fabricantes disponibilizam um mesmo produto em embalagens com diferentes quantidades e preços, com o objetivo de atender os consumidores de acordo com seu poder aquisitivo. [007] Para tanto, as embalagens são modificadas interna e externamente conforme a quantidade a ser armazenada. Nessas modificações, corre-se o risco de a embalagem perder sua identidade visual, fazendo com o que o consumidor não a reconheça imediatamente. [006] To compete in the cosmetic market, manufacturers offer the same product in packages with different quantities and prices, in order to serve consumers according to their purchasing power. [007] To this end, the packages are modified internally and externally according to the quantity to be stored. In these modifications, there is a risk that the packaging loses its visual identity, causing the consumer to not recognize it immediately.
[008] Além das perdas visuais e de identidade da marca, tem-se ainda um problema económico, no sentido de que é necessário fabricar tamanhos variados de tampas, aplicadores, batoques e recipientes para atender as diferentes quantidades comercializadas. [008] In addition to visual loss and brand identity, there is still an economic problem, in the sense that it is necessary to manufacture varying sizes of lids, applicators, bungs and containers to meet the different quantities marketed.
[009] Faz-se necessário, portanto, que seja obtida uma embala- gem para cosmético, particularmente cosméticos líquidos ou pastosos, que possibilite armazenar diferentes quantidades de produto sem alterar as características externas da embalagem. It is therefore necessary to obtain a cosmetic package, particularly liquid or pasty cosmetics, which makes it possible to store different quantities of product without changing the external characteristics of the package.
OBJETIVOS DA INVENÇÃO OBJECTS OF THE INVENTION
[0010] Um primeiro objetivo da presente invenção está em prover uma embalagem para cosmético, particularmente cosméticos líquidos ou pastosos, que compreende uma porção de base constituída por um recipiente e um invólucro, o recipiente compreendendo uma porção adelgaçada e dotada de menor volume do que o invólucro, de modo que o recipiente possa ser modificado para armazenar diferentes quantidades do referido cosmético sem que as características externas da embalagem sejam alteradas.  A first object of the present invention is to provide a cosmetic package, particularly liquid or pasty cosmetics, comprising a base portion constituted by a container and a shell, the container comprising a thinned portion and provided with a smaller volume than the shell so that the container can be modified to store different quantities of said cosmetic without the external characteristics of the package being altered.
[001 1 ] É, também, um objetivo da invenção prover uma embalagem para cosmético em que ao menos uma porção do recipiente seja constituída por um material translúcido ou transparente capaz de per- mitir a visualização do produto contido no recipiente.  It is also an object of the invention to provide a cosmetic package wherein at least a portion of the container is comprised of a translucent or transparent material capable of allowing the product contained in the container to be viewed.
[0012] É, ainda, um objetivo da invenção prover uma embalagem para cosmético em que o invólucro compreende uma porção de base dotada de uma abertura capaz de receber e acomodar uma porção de parede translúcida ou transparente do recipiente.  It is further an object of the invention to provide a cosmetic package wherein the housing comprises a base portion having an aperture capable of receiving and accommodating a translucent or transparent wall portion of the container.
[0013] É, ademais, um objetivo da invenção prover uma embala- gem para cosmético em que o recipiente seja montado no invólucro, mantendo a abertura do invólucro alinhada em um mesmo plano da porção de parede translúcida ou transparente do recipiente, alinhamento este alcançado por meio de superfícies chanfradas presentes tanto no recipiente quanto no invólucro e que cooperam de forma a centralizar e fixar o recipiente e o invólucro de modo firme, mantendo a estabilidade do recipiente no interior do invólucro e proporcionando a experiência de uma peça sólida. It is furthermore an object of the invention to provide a package for cosmetic purposes wherein the container is mounted in the housing, maintaining the housing aperture aligned in a same plane of the translucent or transparent wall portion of the container, which alignment is achieved by means of bevelled surfaces present in both the container and the housing and which cooperate so as to centralize and secure the container and the shell tightly, maintaining the stability of the container within the shell and providing the experience of a solid part.
BREVE DESCRIÇÃO DA INVENÇÃO BRIEF DESCRIPTION OF THE INVENTION
[0014] Os objeti vos da presente invenção são alcançados por uma embalagem para cosmético dotada de uma porção de tampa e uma porção de base, a porção de base compreendendo um recipiente e um invólucro, o recipiente contendo ao menos uma porção adelgaçada e dotada de menor volume que o invólucro, a porção adelgaçada do re- cipiente sendo inserível no invólucro, ao menos uma porção do recipiente sendo constituída por um material translúcido ou transparente capaz de permitir a visualização do produto contido no recipiente e o invólucro compreendendo uma porção de base dotada de uma abertura capaz de receber e acomodar a ao menos uma porção translúcida ou transparente do recipiente. The objects of the present invention are achieved by a cosmetic package having a cap portion and a base portion, the base portion comprising a container and a shell, the container containing at least one slender portion and provided with the thin portion of the container being insertable into the housing, at least a portion of the container being comprised of a translucent or transparent material capable of allowing the viewing of the product contained in the container and the housing comprising a base portion having an opening capable of receiving and accommodating at least a translucent or transparent portion of the container.
[0015] Ainda, os objetivos da presente invenção são alcançados por uma embalagem para cosmético dotada de um recipiente compreendendo projeções de encaixe e um invólucro compreendendo rebai- xos de encaixe, com a montagem e a fixação entre o recipiente e o invólucro sendo feitas por meio da associação entre as projeções de encaixe e os rebaixos de encaixe, ocorrendo um encaixe por interferência.  Further, the objects of the present invention are achieved by a cosmetic package having a container comprising engaging projections and a housing comprising engaging recesses, with mounting and fixing between the container and the casing being made by between the engagement projections and the engagement recesses, an interference fit occurring.
[0016] Os objetivos da presente invenção são alcançados também por uma embalagem para cosmético dotada do recipiente e o invólucro compreendendo, cada qual, porções de base chanfradas que coope- ram para centralizar, alinhar e fixar o recipiente no invólucro de modo firme, mantendo a estabilidade do recipiente no interior do invólucro, proporcionando a experiência de uma peça sólida. The objects of the present invention are also achieved by a cosmetic package provided with the container and the wrapper each comprising bevelled base portions which cooperate to centralize, align and secure the container in the shell in a firm manner, maintaining the stability of the container within the shell, providing the experience of a solid part.
[0017] Ademais, os objetivos da presente invenção são alcança- dos por uma embalagem para cosmético dotada do recipiente compreendendo um colar translúcido ou transparente cujo diâmetro é equivalente às porções adjacentes da embalagem e uma parede fechada constituída por um material translúcido ou transparente. Further, the objects of the present invention are achieved by a cosmetic package provided with the container comprising a translucent or transparent collar the diameter of which is equivalent to the adjacent portions of the package and a closed wall constituted by a translucent or transparent material.
DESCRIÇÃO RESUMIDA DOS DESENHOS SUMMARY OF THE DRAWINGS
[0018] A presente invenção será, a seguir, mais detalhadamente descrita com base em um exemplo de execução representado nos desenhos. As figuras mostram: The present invention will hereinafter be more fully described on the basis of an exemplary embodiment shown in the drawings. The figures show:
[0019] Figura 1 - uma vista frontal da embalagem da presente invenção;  Figure 1 is a front view of the package of the present invention;
[0020] Figura 2 - uma vista em perspectiva da embalagem da presente invenção; Figure 2 is a perspective view of the package of the present invention;
[0021 ] Figura 3 - uma vista em perspectiva da embalagem da presente invenção;  Figure 3 is a perspective view of the package of the present invention;
[0022] Figura 4 - uma vista em perspectiva da montagem dos componentes que constituem a embalagem da presente invenção;  Figure 4 is a perspective view of the assembly of the components constituting the package of the present invention;
[0023] Figura 5 - uma vista frontal da tampa da embalagem da presente invenção;  Figure 5 is a front view of the packaging lid of the present invention;
[0024] Figura 6 - uma vista em perspectiva da tampa da embalagem da presente invenção;  Figure 6 is a perspective view of the carton lid of the present invention;
[0025] Figura 7 - uma vista em perspectiva da tampa da embalagem da presente invenção; Figure 7 is a perspective view of the carton lid of the present invention;
[0026] Figura 8 - uma vista frontal do aplicador da embalagem da presente invenção;  Figure 8 is a front view of the applicator of the package of the present invention;
[0027] Figura 9 - uma vista em perspectiva do aplicador da emba- lagem da presente invenção; [0028] Figura 10 - uma vista frontal do batoque da embalagem da presente invenção; [0027] Figure 9 is a perspective view of the applicator of the package of the present invention; Figure 10 is a front view of the bung of the package of the present invention;
[0029] Figura 1 1 - uma vista em perspectiva do batoque da embalagem da presente invenção;  Figure 11 is a perspective view of the barrel of the package of the present invention;
[0030] Figura 12 - uma vista frontal do recipiente da embalagem da presente invenção; Figure 12 is a front view of the container of the package of the present invention;
[0031 ] Figura 13 - uma vista em perspectiva do recipiente da embalagem da presente invenção;  Figure 13 is a perspective view of the container of the package of the present invention;
[0032] Figura 14 - uma vista frontal do invólucro da embalagem da presente invenção;  Figure 14 is a front view of the carton of the present invention;
[0033] Figura 15 - uma vista em corte longitudinal do invólucro da embalagem da presente invenção; e  Figure 15 is a longitudinal cross-sectional view of the carton of the present invention; and
[0034] Figura 16 - uma vista em perspectiva do invólucro da embalagem da presente invenção.  Figure 16 is a perspective view of the package housing of the present invention.
DESCRIÇÃO DETALHADA DOS DESENHOS DETAILED DESCRIPTION OF THE DRAWINGS
[0035] Com referência aos desenhos, observa-se nas figuras 1 , 2 e 3, a embalagem 1 para cosmético da presente invenção em uma posição montada e fechada, possuindo um formato, preferencialmente, de tubo cilíndrico abaulado, podendo assumir qualquer formato tecni- camente adequado e sendo fabricada, preferencialmente, em material polimérico ou qualquer outra composição de materiais adequados à fabricação de embalagens para cosméticos.  Referring to the drawings, the cosmetic package 1 of the present invention is shown in Figures 1, 2 and 3 in a assembled and closed position, having a shape, preferably of a bulged cylindrical tube, which can assume any technical format and is preferably made of polymeric material or any other composition of materials suitable for the manufacture of cosmetic packaging.
[0036] Como pode ser observado, a embalagem 1 da presente invenção compreende uma tampa 2, um aplicador 3, um batoque 4, um recipiente 5 e um invólucro 6, vide figura 4.  As can be seen, the package 1 of the present invention comprises a cap 2, an applicator 3, a bung 4, a container 5 and a shell 6, see figure 4.
[0037] Nas figuras 5, 6 e 7, é possível observar a tampa 2 que compreende uma parede lateral 21 tubular cilíndrica que se estende axialmente e, em suas extremidades, define, por uma extremidade, uma parede fechada 22 que se estende a partir da parede lateral 21 em um plano inclinado, e, por outra extremidade, uma abertura 23. A parede lateral 21 compreende uma superfície interna serrilhada 24 para montagem e fixação do aplicador 3 na tampa 2. In Figures 5, 6 and 7, it is possible to observe the cap 2 which comprises a cylindrical tubular side wall 21 which extends axially and at its ends defines, at one end, a closed wall 22 extending from of the side wall 21 in an inclined plane, and, at the other end, an aperture 23. side wall 21 comprises a serrated inner surface 24 for mounting and securing the applicator 3 on the cap 2.
[0038] As figuras 8 e 9 ilustram o aplicador 3 que compreende uma haste 31 cilíndrica que se estende axialmente e, em suas extre- midades longitudinais, recebe, por uma extremidade, um pincel de aplicação 32 que compreende uma esponja ou uma escova ou outro tipo de pincel adequado para aplicação de cosmético, e, por outra extremidade, uma tampa cilíndrica 33. A tampa cilíndrica 33 compreende uma superfície externa serrilhada 34 para montagem e fixação no inte- rior da tampa 2 da embalagem 1 e uma superfície interna roscada 35 que permite o fechamento da tampa cilíndrica 33 com o recipiente 5. Figures 8 and 9 illustrate the applicator 3 which comprises a cylindrical rod 31 extending axially and at its longitudinal ends receives, at one end, an application brush 32 comprising a sponge or a brush or another type of brush suitable for cosmetic application and, at the other end, a cylindrical cap 33. The cylindrical cap 33 comprises a serrated outer surface 34 for mounting and securing within the cap 2 of the package 1 and a threaded inner surface 35 which allows the closure of the cylindrical cap 33 with the container 5.
[0039] A tampa 2 juntamente com o aplicador 3 integram uma porção de tampa da embalagem 1 e são fixados de modo solidário, formando uma peça única, não desmontável. The lid 2 together with the applicator 3 integrate a lid portion of the package 1 and are secured in a solid manner, forming a single, non-collapsible piece.
[0040] O batoque 4 é ilustrado nas figuras 10 e 1 1 e se refere a uma espécie de tampa retentora que promove a limpeza do pincel de aplicação 32 para remoção do excesso de produto retirado do recipiente 5. O batoque 4 possui um formato cilíndrico troncônico ou um formato cilíndrico abaulado ou outro formato adequado, e define uma primeira extremidade aberta 41 que compreende uma aba externa 42 para encaixe e fixação no recipiente 5, e uma segunda extremidade aberta 43 com diâmetro menor do que o diâmetro da primeira extremidade aberta 41 . O batoque 4 é fixado no recipiente 5 também de maneira solidária, formando uma peça única, de modo que o batoque 4 não seja desmontado do recipiente 5. The bung 4 is shown in Figures 10 and 11 and relates to a kind of retainer cap which promotes cleaning of the application brush 32 for removing excess product withdrawn from the container 5. The bung 4 has a cylindrical shape a cylindrical shape or a cylindrical shaped shape or other suitable shape and defines a first open end 41 which comprises an outer flap 42 for engaging and securing the container 5 and a second open end 43 with a diameter smaller than the diameter of the first open end 41 . The bung 4 is fixed in the container 5 also in a solid manner, forming a single piece, so that the bung 4 is not detached from the container 5.
[0041 ] O principal diferencial da invenção está na porção de base da embalagem 1 que corresponde à porção de armazenamento do cosmético que compreende o recipiente 5 e o invólucro 6, ilustrados nas figuras 12 a 16.  The main differential of the invention lies in the base portion of the package 1 which corresponds to the storage portion of the cosmetic comprising the container 5 and the wrapper 6, shown in Figures 12 to 16.
[0042] O recipiente 5 é dotado de uma parede lateral 51 tubular cilíndrica que se estende axialmente e, em suas extremidades, define, por uma extremidade, uma parede fechada 52 chanfrada e, por outra extremidade, uma abertura 53. A parede lateral 51 compreende uma altura H1 que define três diâmetros distintos: [0042] The container 5 is provided with a tubular side wall 51 axially extending cylindrical shape and at its ends defines at one end a beveled closed wall 52 and at the other end an aperture 53. The side wall 51 comprises a height H 1 defining three distinct diameters:
(i) um primeiro diâmetro D1 referente ao diâmetro de uma porção de extremidade adjacente à parede fechada 52. O primeiro diâmetro D1 corresponde a uma porção adelgaçada do recipiente 5;  (i) a first diameter D1 relating to the diameter of an end portion adjacent to the closed wall 52. The first diameter D 1 corresponds to a tapered portion of the container 5;
(ii) um segundo diâmetro D2 referente ao diâmetro da abertura 53; e  (ii) a second diameter D2 relating to the diameter of the aperture 53; and
(iii) um terceiro diâmetro D3, preferencialmente maior do que os primeiro e segundo diâmetros D1 , D2, formando um colar, e que corresponde ao diâmetro da tampa 2 e do invólucro 6.  (iii) a third diameter D3, preferably greater than the first and second diameters D1, D2, forming a collar, and corresponding to the diameter of the cap 2 and the shell 6.
[0043] No recipiente 5, a transição entre o primeiro diâmetro D1 e o terceiro diâmetro D3 é feita por um ressalto compreendido em uma altura H2, medida a partir da parede fechada 52. Da mesma forma, a transição entre o segundo diâmetro D2 e o terceiro diâmetro D3 também é feita por um ressalto compreendido em uma altura H3, medida a partir da abertura 53. In the container 5, the transition between the first diameter D1 and the third diameter D3 is made by a shoulder comprised in a height H2, measured from the closed wall 52. Likewise, the transition between the second diameter D2 and the third diameter D3 is also made by a shoulder comprised of a height H3 measured from the aperture 53.
[0044] Preferencialmente, mas não obrigatoriamente, o terceiro diâmetro D3 do recipiente 5 é concordante com os diâmetros da abertura 23 da tampa 2 e da extremidade aberta 62 do invólucro 6, garantindo que a embalagem 1 , quando montada e fechada, não apresente elevações e mantenha uma superfície contínua.  Preferably, but not necessarily, the third diameter D3 of the container 5 is in agreement with the diameters of the aperture 23 of the cap 2 and the open end 62 of the shell 6, ensuring that the package 1, when assembled and closed, does not show elevations and maintain a continuous surface.
[0045] Ademais, a porção correspondente ao terceiro diâmetro D3 do recipiente 5 define uma altura H4, medida a partir da altura H2, sendo capaz de manter contato com a abertura 23 da tampa 2 e com a extremidade aberta 62 do invólucro 6. As alturas H2, H3 e H4 do recipiente 5 são variáveis de acordo com cada projeto. In addition, the portion corresponding to the third diameter D3 of the container 5 defines a height H4, measured from the height H2, being able to maintain contact with the aperture 23 of the cap 2 and with the open end 62 of the shell 6. The heights H2, H3 and H4 of the vessel 5 are variable according to each design.
[0046] O ressalto compreendido na transição entre os primeiro e terceiro diâmetros D1 , D3 é dotado de projeções de encaixe 55 de formato anelar. Além das projeções de encaixe 55, o recipiente 5 compreende, ainda, pelo menos uma projeção de guia 56 que se estende longitudinalmente a partir das projeções de encaixe 55. The shoulder comprised in the transition between the first and third diameters D1, D3 is provided with snap projections 55 of ring format. In addition to the engagement projections 55, the container 5 further comprises at least one guide projection 56 extending longitudinally from the engagement projections 55.
[0047] Ademais, o recipiente 5 compreende uma superfície exter- na roscada 54 provida em uma região adjacente à porção de extremidade da parede lateral 51 , próxima à abertura 53 para fechamento da porção de tampa com a porção de base da embalagem 1 . Further, the container 5 comprises a threaded outer surface 54 provided in a region adjacent the end portion of the sidewall 51, proximate the aperture 53 for closing the lid portion with the base portion of the package 1.
[0048] O invólucro 6 é dotado de uma parede lateral 61 tubular cilíndrica que compreende uma extremidade aberta 62, oposta a uma porção de base 63, e define uma altura H5, medida a partir da porção de base 63. A extremidade aberta 62 define um bocal circular reto dotado internamente de rebaixos de encaixe 64 de formato anelar, e a porção de base 63 define uma abertura 66 circular chanfrada. A altura H5 do invólucro 6 corresponde, preferencialmente, à altura H2 do reci- piente 5. The casing 6 is provided with a cylindrical tubular side wall 61 which comprises an open end 62, opposite a base portion 63, and defines a height H5, measured from the base portion 63. The open end 62 defines a rectangular circular mouthpiece internally provided with annular recess recesses 64, and the base portion 63 defines a bevelled circular aperture 66. The height H5 of the housing 6 preferably corresponds to the height H2 of the vessel 5.
[0049] Ainda, o invólucro 6 compreende pelo menos um canal 65 provido em uma região adjacente à porção de extremidade da parede lateral 61 , próximo à extremidade aberta 62.  Further, the housing 6 comprises at least one channel 65 provided in a region adjacent the end portion of the side wall 61, close to the open end 62.
[0050] O recipiente 5 é montado e fixado no invólucro 6 por meio da associação entre os rebaixos de encaixe 64 providos na extremidade aberta 62 do invólucro 6 e as projeções de encaixe 55 providas no ressalto compreendido na altura H2 do recipiente 5, ocorrendo um encaixe por interferência. O recipiente 5 é fixado no invólucro 6 de maneira solidária, integrando uma peça única, não desmontável.  The container 5 is mounted and secured to the housing 6 by the association between the recesses 64 provided in the open end 62 of the housing 6 and the projections 55 fitted in the shoulder included in the height H2 of the container 5, interference fit. The container 5 is secured to the housing 6 in a manner integral with a single, non-collapsible part.
[0051 ] A pelo menos uma projeção de guia 56 do recipiente 5 desliza dentro do pelo menos um canal 65 provido no interior do invólucro 6, promovendo o correto posicionamento do recipiente 5 em relação ao invólucro 6. The at least one guide projection 56 of the container 5 slides inside the at least one channel 65 provided inside the casing 6, promoting the correct positioning of the container 5 relative to the casing 6.
[0052] A abertura 66 provida na porção de base 63 do invólucro 6 é capaz de receber e acomodar a parede fechada 52 do recipiente 5, mantendo a porção de base 63 alinhada em um mesmo plano da parede fechada 52, de tal modo que a parede fechada 52 trespassa a espessura da parede lateral 61 do invólucro 6. Por outras palavras, tanto o recipiente quanto o invólucro estão ao mesmo nível na porção da base, o que gera estabilidade para que o conjunto possa ser apoiado para se manter, por exemplo, na posição vertical. O alinhamento entre as partes é alcançado por meio das superfícies chanfradas de cada parte que cooperam para centralizar e fixar o recipiente 5 no invólucro 6 de modo firme, mantendo a estabilidade do recipiente 5 no interior do invólucro 6, proporcionando a experiência de uma peça sólida, ainda que o recipiente 5 seja dotado de menor volume em relação ao invólucro 6. The aperture 66 provided in the base portion 63 of the housing 6 is capable of receiving and accommodating the closed wall 52 of the container 5, maintaining the base portion 63 aligned in a same plane of the closed wall 52, such that the closed wall 52 intersects the thickness of the side wall 61 of the shell 6. In other words, both the container and the shell are at the same level in the portion of the base, which generates stability so that the assembly can be supported to maintain, for example, in the upright position. Alignment between the parts is achieved by means of the bevelled surfaces of each cooperating part to centralize and secure the container 5 in the shell 6 in a firm manner, maintaining the stability of the container 5 within the shell 6, providing the experience of a solid piece , although the container 5 is provided with a smaller volume in relation to the casing 6.
[0053] O recipiente 5 compreende ao menos uma porção sendo constituída por um material translúcido ou transparente capaz de per- mitir a visualização do produto contido no recipiente. Preferencialmente, mas não obrigatoriamente, a parede fechada 52 e a porção que corresponde ao terceiro diâmetro D3, formando um colar, do recipiente 5 são constituídas por um material translúcido ou transparente. Alternativamente, todo o recipiente 5 é constituído por um material translú- eido ou transparente.  The container 5 comprises at least a portion being made of a translucent or transparent material capable of allowing the visualization of the product contained in the container. Preferably, but not necessarily, the closed wall 52 and the portion corresponding to the third collar-forming diameter D3 of the container 5 are comprised of a translucent or transparent material. Alternatively, the entire container 5 is comprised of a translucent or transparent material.
[0054] A porção adelgaçada que corresponde ao primeiro diâmetro D1 do recipiente 5 é dotada de menor volume em relação ao invólucro 6, de modo que a porção adelgaçada seja projetada para inserção no invólucro 6.  The tapered portion corresponding to the first diameter D1 of the container 5 is provided with less volume relative to the shell 6, so that the tapered portion is designed for insertion into the shell 6.
[0055] O funcionamento da embalagem 1 se dá por meio da porção de tampa com rosca que, ao ser aberta, traz consigo o aplicador 3 embebido no produto, que tem seu excesso removido pelo batoque 4, posicionado na abertura 53 do recipiente 5. The operation of the carton 1 is through the screw cap portion which, upon being opened, carries with it the applicator 3 embedded in the product, which has its excess removed by the cylinder 4, positioned in the aperture 53 of the container 5.
[0056] O recipiente 5 é fabricado em diferentes tamanhos com ca- pacidades de armazenamento variadas, de modo que a embalagem 1 contenha diferentes quantidades de produto sem que suas características externas sejam modificadas. Dessa forma, as dimensões da tampa 2, do aplicador 3, do batoque 4 e do invólucro 6 são mantidas, modificando apenas as dimensões do recipiente 5. O recipiente 5 é modi- ficado de acordo com cada projeto e é capaz de armazenar qualquer quantidade de cosmético até um valor de 12 gramas. A quantidade de produto contido na embalagem 1 é claramente identificada na superfície externa do invólucro 6, permitindo ao consumidor distinguir prontamente a quantidade de produto adquirido. The container 5 is manufactured in different sizes with varying storage capacities, so that the carton 1 contain different quantities of product without their external characteristics being modified. Accordingly, the dimensions of the lid 2, the applicator 3, the bung 4 and the wrapping 6 are maintained by modifying only the dimensions of the container 5. The container 5 is modified according to each design and is capable of storing any quantity of cosmetic up to a value of 12 grams. The amount of product contained in the package 1 is clearly identified on the outer surface of the package 6, enabling the consumer to readily distinguish the quantity of product purchased.
[0057] A embalagem 1 da presente invenção permite armazenar diferentes quantidades de produto sem que as características externas da embalagem 1 sejam alteradas, mantendo a identidade visual da embalagem 1 e reduzindo custos para sua fabricação. The package 1 of the present invention allows to store different quantities of product without the external characteristics of the package 1 being altered, maintaining the visual identity of the package 1 and reducing costs for its manufacture.
[0058] Tendo sido descrito um exemplo de concretização preferi- do, deve ser entendido que o escopo da presente invenção abrange outras possíveis variações, sendo limitado tão somente pelo teor das reivindicações apensas, aí incluídos os possíveis equivalentes. [0058] Having described one preferred embodiment, it should be understood that the scope of the present invention encompasses other possible variations, being limited only by the content of the appended claims, including possible equivalents thereto.

Claims

REIVINDICAÇÕES
1 . Embalagem (1 ) para cosmético dotada de uma porção de tampa e uma porção de base, caracterizada pelo fato de que a porção de base compreende um recipiente (5) e um invólucro (6), o recipiente (5) contendo ao menos uma porção adelgaçada e dotada de menor volume que o invólucro (6), a porção adelgaçada do recipiente (5) sendo inserível no invólucro (6), ao menos uma porção do recipiente (5) sendo constituída por um material translúcido ou transparente capaz de permitir a visualização do produto contido no recipiente (5) e o invólucro compreendendo uma porção de base (63) dotada de uma abertura (66) capaz de receber e acomodar a ao menos uma porção translúcida ou transparente do recipiente (5).  1 . A cosmetic package (1) provided with a lid portion and a base portion, characterized in that the base portion comprises a container (5) and a housing (6), the container (5) containing at least one portion (6), the tapered portion of the container (5) being insertable into the housing (6), at least a portion of the container (5) being comprised of a translucent or transparent material capable of allowing the (5) and the housing comprising a base portion (63) provided with an aperture (66) capable of receiving and accommodating the at least one translucent or transparent portion of the container (5).
2. Embalagem (1 ) de acordo com a reivindicação 1 , caracterizada pelo fato de que o recipiente (5) compreende projeções de encaixe (55) e o invólucro (6) compreende rebaixos de encaixe (64), com a montagem e a fixação entre o recipiente (5) e o invólucro (6) sendo feitas por meio da associação entre as projeções de encaixe (55) e os rebaixos de encaixe (64), ocorrendo um encaixe por interferência.  A package (1) according to claim 1, characterized in that the container (5) comprises engaging projections (55) and the housing (6) comprises engaging recesses (64), with the mounting and fixing between the container 5 and the enclosure 6 being made by means of the association between the engaging projections 55 and the engaging recesses 64, an interference fit occurring.
3. Embalagem (1 ) de acordo com a reivindicação 1 , caracterizada pelo fato de que o recipiente (5) e o invólucro (6) compreendem, cada qual, porções de base chanfradas que cooperam para centralizar, alinhar e fixar o recipiente (5) no invólucro (6) de modo firme, mantendo a estabilidade do recipiente (5) no interior do invólucro (6), proporcionando a experiência de uma peça sólida.  The package (1) according to claim 1, characterized in that the container (5) and the housing (6) each comprise bevelled base portions which cooperate to centralize, align and secure the container (5). ) in the housing (6) in a firm manner, maintaining the stability of the container (5) within the housing (6), providing the experience of a solid part.
4. Embalagem (1 ) de acordo com a reivindicação 1 , caracterizada pelo fato de que o recipiente (5) compreende um colar translúcido ou transparente cujo diâmetro (D3) é equivalente às porções adjacentes da embalagem (1 ).  A package (1) according to claim 1, characterized in that the container (5) comprises a translucent or transparent collar whose diameter (D3) is equivalent to the adjacent portions of the package (1).
5. Embalagem (1 ) de acordo com a reivindicação 1 , carac- terizada pelo fato de que o recipiente (5) compreende uma parede chada (52) constituída por um material translúcido ou transparente. The package (1) according to claim 1, characterized in that the container (5) comprises a top wall (52) constituted by a translucent or transparent material.
PCT/BR2017/050113 2016-05-11 2017-05-11 Cosmetic packaging WO2017193193A1 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CN201780037834.1A CN109475220A (en) 2016-05-11 2017-05-11 Cosmetic package
US16/300,385 US20190142137A1 (en) 2016-05-11 2017-05-11 Cosmetic packaging
MX2018013870A MX2018013870A (en) 2016-05-11 2017-05-11 Cosmetic packaging.

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BRBR202016010594-9 2016-05-11
BR202016010594U BR202016010594U2 (en) 2016-05-11 2016-05-11 constructive disposition applied in packaging for makeup product
BR102017000517-8A BR102017000517A2 (en) 2017-01-10 2017-01-10 COSMETIC PACKING
BRBR102017000517-8 2017-01-10

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USD866065S1 (en) * 2012-07-18 2019-11-05 G And E International Llc Lipstick

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