WO2017167049A1 - 一种业务处理方法、装置和智能终端 - Google Patents

一种业务处理方法、装置和智能终端 Download PDF

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Publication number
WO2017167049A1
WO2017167049A1 PCT/CN2017/077263 CN2017077263W WO2017167049A1 WO 2017167049 A1 WO2017167049 A1 WO 2017167049A1 CN 2017077263 W CN2017077263 W CN 2017077263W WO 2017167049 A1 WO2017167049 A1 WO 2017167049A1
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Prior art keywords
service
application
target
content
feature
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PCT/CN2017/077263
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English (en)
French (fr)
Inventor
吴栋磊
闵洪波
郑魁
李进
强波
韩璟璐
Original Assignee
阿里巴巴集团控股有限公司
吴栋磊
闵洪波
郑魁
李进
强波
韩璟璐
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Application filed by 阿里巴巴集团控股有限公司, 吴栋磊, 闵洪波, 郑魁, 李进, 强波, 韩璟璐 filed Critical 阿里巴巴集团控股有限公司
Publication of WO2017167049A1 publication Critical patent/WO2017167049A1/zh
Priority to US16/144,177 priority Critical patent/US11146860B2/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G06F9/44521—Dynamic linking or loading; Link editing at or after load time, e.g. Java class loading
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T1/00—General purpose image data processing
    • G06T1/20—Processor architectures; Processor configuration, e.g. pipelining
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T11/00—2D [Two Dimensional] image generation
    • G06T11/001—Texturing; Colouring; Generation of texture or colour
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics

Definitions

  • the present application relates to the field of information processing technologies, and in particular, to a service processing method, a service processing apparatus, and an intelligent terminal.
  • UI User Interface
  • APP Application Program
  • rendering engine plays an increasingly important role in the APP, advanced rendering.
  • Technology can bring a better user experience.
  • the rendering engine since the rendering engine needs to prepare more resources and render processing these resources during the startup process of the APP, it takes a long rendering time to receive the user's startup instruction for the APP to the rendering completion, which will be easy.
  • a phenomenon occurs when a user faces a single screen and waits for rendering to complete.
  • the startup interface of the APP is a simple interface
  • the rendering time is usually 500ms or more
  • the startup interface of the APP is a complex interface
  • the rendering time is usually 2s or more.
  • an existing solution can display the advertising content before the rendering is completed, which not only improves the user experience, but also advertises the advertising content to the user.
  • the display time of the advertisement content is much later than the trigger time of the startup instruction. This not only increases the user's waiting time, but also shortens the display time of the advertising content.
  • the technical problem to be solved by the embodiments of the present application is to provide a service processing method, which can improve the acquisition speed of the display content of the service, thereby enabling the display time of the service content to be advanced and reducing the peak memory of the smart terminal.
  • the embodiment of the present application further provides a service processing device and an intelligent terminal, which are used to ensure implementation and application of the foregoing method.
  • a service processing method including:
  • the step of acquiring the texture data of the target application corresponding to the target service from the pre-stored service content includes:
  • the first feature of the target application is matched with the second feature of the pre-stored service, and the successfully matched service is used as the target application corresponding to the target service.
  • the step of acquiring the texture data of the target application corresponding to the target service from the pre-stored service content includes:
  • the pre-stored service content includes: a service content that conforms to a personalized feature of the user.
  • the first feature includes at least one of an application type, an application tag, an application activity tag, and usage information.
  • the step of acquiring the texture data of the target application corresponding target service from the pre-stored service content after receiving the startup instruction of the target application includes:
  • the application manager After receiving the startup instruction of the target application, the application manager matches the first feature of the target application with the second feature of the pre-stored service, and uses the successfully matched service as the target application corresponding target service;
  • the application manager acquires storage path information of the target service, and sends the storage path information to a process of the target application;
  • the process of the target application asynchronously invokes the service processing module, and sends the storage path information to the service processing module;
  • the service processing module reads, according to the storage path information, texture data corresponding to the target service of the target application, where the texture data conforms to a preset texture format that can be recognized by the application processor.
  • the method further includes:
  • the display of the display content corresponding to the target service is stopped.
  • the method further includes:
  • the display information corresponding to the display content is sent to the service module and/or the service server.
  • the present application discloses a service processing method, including:
  • the texture data is pre-stored.
  • the step of acquiring the service content includes: acquiring the corresponding service content according to the personalized feature of the user;
  • the step of obtaining the corresponding service content according to the personalized feature of the user includes:
  • the personalized feature of the user is matched with the second feature of the service, and the corresponding service content is obtained for the service that matches the success.
  • the step of acquiring the service content includes: acquiring the corresponding service content according to the personalized feature of the user;
  • the step of obtaining the corresponding service content according to the personalized feature of the user includes:
  • the corresponding service content is obtained according to the priority order corresponding to the personalized features of the user.
  • the step of acquiring the service content includes:
  • the business component obtains advertisement configuration information from the advertisement server, wherein the advertisement configuration information includes a second feature of the advertisement;
  • the business component obtains the first feature of the installed application from the application manager;
  • the service component matches the personalized feature of the user obtained according to the first feature and the second feature of the advertisement, and acquires corresponding business content for the successfully matched advertisement.
  • the personalized features of the user include:
  • a personalized feature derived from the first feature of the installed application in the smart terminal is derived from the first feature of the installed application in the smart terminal.
  • the first feature includes: at least one of an application type, an application label, an application activity label, and usage information;
  • the priority order corresponding to the personalized feature includes: a personalized feature corresponding to the application activity tag, a personalized feature corresponding to the application tag, and a personalized feature corresponding to the application type.
  • the present application discloses a service processing apparatus, including:
  • a texture acquiring module configured to acquire texture data of the target application corresponding target service from the pre-stored service content after receiving the startup instruction of the target application; wherein the texture data conforms to a preset that the graphics processor can recognize Texture format
  • a texture processing module configured to process the texture data by the graphics processor to obtain display content corresponding to the target service
  • the content display module is configured to display the display content corresponding to the target service on the smart terminal.
  • the texture obtaining module includes:
  • a matching sub-module configured to match the first feature of the target application with the second feature of the pre-stored service, and use the successfully matched service as the target application corresponding to the target service.
  • the texture obtaining module includes:
  • a path obtaining submodule configured to acquire, by using an application manager, storage path information of texture data corresponding to the target service of the target application;
  • a reading submodule configured to read, according to the storage path information, texture data corresponding to the target service of the target application.
  • the texture obtaining module includes:
  • the matching sub-module is located in the application manager, and is configured to match the first feature of the target application with the second feature of the pre-stored service after receiving the startup instruction of the target application, and
  • the target application corresponds to a target service
  • a first sending sub-module where the application manager is configured to acquire storage path information of the target service, and send the storage path information to a process of the target application;
  • a second sending submodule located in the process of the target application, for asynchronously invoking the service processing module, and sending the storage path information to the service processing module;
  • a service processing module configured to read, according to the storage path information, texture data corresponding to the target service of the target application; wherein the texture data conforms to a preset texture format that the application processor can recognize
  • the present application discloses a service processing apparatus, including:
  • a conversion module for converting the obtained business content into texture data conforming to a preset texture format
  • a storage module configured to pre-store the texture data.
  • the acquiring module includes: a first acquiring sub-module, configured to acquire corresponding service content according to the personalized feature of the user;
  • the first obtaining submodule includes:
  • the matching unit is configured to match the personalized feature of the user with the second feature of the service, and obtain corresponding service content for the service that matches the successful service.
  • the acquiring module includes: a first acquiring sub-module, configured to acquire corresponding service content according to the personalized feature of the user;
  • the first obtaining submodule includes:
  • the sequence obtaining unit acquires the corresponding service content according to the priority order corresponding to the personalized features of the user.
  • the obtaining module is located in a service component, and includes:
  • a second obtaining submodule configured to obtain advertisement configuration information from an advertisement server, where the advertisement configuration information includes a second feature of the advertisement
  • a third obtaining submodule for obtaining a first feature of the installed application from the application manager
  • the matching sub-module is configured to match the personalized feature of the user obtained according to the first feature to the second feature of the advertisement, and obtain corresponding business content for the successfully matched advertisement.
  • the present application discloses a smart terminal including a memory and one or more programs, wherein one or more programs are stored in a memory and configured to be executed by one or more processors
  • One or more programs contain instructions for doing the following:
  • the embodiments of the present application include the following advantages:
  • the corresponding service content is obtained from the advertisement server after receiving the startup instruction of the user for the target application, and the corresponding texture data is obtained through the decoding process.
  • the embodiment of the present application can be prepared before the startup instruction of the target application.
  • the texture data conforms to the preset texture format, so that the speed of obtaining the display content of the service can be improved, and the display time of the business content can be advanced.
  • the embodiment of the present application can not perform the decoding process of the service content during the startup process of the target application, the texture data can be submitted to the GPU for processing to obtain the display content of the corresponding target service, so that the corresponding decoding process can be saved.
  • the time can further increase the speed of obtaining the display content of the business, thereby enabling the display time of the business content to be advanced.
  • the embodiment of the present application can also save the memory required for the decoding process in the existing solution, and thus can reduce the peak memory of the smart terminal.
  • Embodiment 1 is a flow chart showing the steps of Embodiment 1 of a service processing method of the present application;
  • FIG. 2 is a flow chart of steps of a second embodiment of a service processing method according to the present application.
  • FIG. 3 is a flow chart showing the steps of a third embodiment of a service processing method according to the present application.
  • Embodiment 4 is a flow chart showing the steps of Embodiment 4 of a service processing method of the present application.
  • FIG. 5 is a schematic structural diagram of a service processing system of the present application.
  • FIG. 6 is a flow chart showing the steps of an example of a service processing method of the present application.
  • Embodiment 7 is a structural block diagram of Embodiment 1 of a service processing apparatus according to the present application.
  • FIG. 8 is a structural block diagram of a second embodiment of a service processing apparatus according to the present application.
  • FIG. 9 is a structural block diagram of an embodiment of a smart terminal of the present application.
  • the inventor of the present invention has found that the existing solution usually creates a process of the target APP after receiving the startup instruction of the target APP, and performs display processing of the corresponding advertisement content by the process of the target APP.
  • the display processing process may specifically include : The content of the ad requested from the ad server, which is then converted into a display that can be displayed.
  • the above conversion process may specifically include: first converting the advertisement content into corresponding texture content based on a decoding process, and then rendering the texture content through a GPU (Graphics Processing Unit), and finally displaying on the smart terminal. Corresponding rendering results. It can be seen that the above display processing process requires a large amount of time cost, so that the display time of the advertisement content is much later than the triggering moment of the startup instruction.
  • One of the core concepts of the embodiment of the present application is that, after receiving the startup instruction of the target application, the texture data corresponding to the target service of the target application is obtained from the pre-stored service content; wherein the texture data conforms to the graphics processor. a preset texture format that can be identified; the texture data is processed by the graphics processor to obtain display content corresponding to the target service; and the display content corresponding to the target service is displayed on the smart terminal. Obtaining the corresponding service content from the advertisement server after receiving the startup instruction of the user for the target application, and obtaining the corresponding texture data by the decoding process, because the pre-processed service content is obtained from the pre-stored service content.
  • the target application corresponds to the texture data of the target service, that is, the embodiment of the present application can prepare the preset texture in advance before the startup instruction of the target application.
  • the texture data of the format can improve the speed of obtaining the display content of the business, thereby enabling the display time of the business content to be advanced.
  • the texture data can be submitted to the GPU for rendering processing to obtain the display content of the corresponding service, thereby saving the corresponding decoding process.
  • the time can further increase the speed of obtaining the display content of the business, thereby enabling the display time of the business content to be advanced.
  • the embodiment of the present application can save the memory required for the decoding process in the existing solution, and thus can reduce the peak memory of the smart terminal.
  • FIG. 1 a flow chart of a first embodiment of a service processing method of the present application is shown, which may specifically include the following steps:
  • Step 101 After receiving the startup instruction of the target application, acquiring texture data of the target application corresponding target service from the pre-stored service content; wherein the texture data conforms to a preset texture format that the graphics processor can recognize;
  • Step 102 The texture data is processed by the graphics processor to obtain display content corresponding to the target service.
  • Step 103 Display display content corresponding to the target service on the smart terminal.
  • the service processing method provided by the embodiment of the present application can be applied to an intelligent terminal, where the smart terminal specifically includes but is not limited to: a smart phone, a tablet computer, an e-book reader, and an MP3 (a dynamic image expert compresses a standard audio layer 3, a Moving Picture Experts Group Audio Layer III) Player, MP4 (Moving Picture Experts Group Audio Layer IV) player, laptop portable computer, car computer, desktop computer, set-top box, smart TV, wearable Equipment and so on.
  • a smart phone a tablet computer
  • an e-book reader an MP3 (a dynamic image expert compresses a standard audio layer 3, a Moving Picture Experts Group Audio Layer III) Player, MP4 (Moving Picture Experts Group Audio Layer IV) player, laptop portable computer, car computer, desktop computer, set-top box, smart TV, wearable Equipment and so on.
  • MP3 a dynamic image expert compresses a standard audio layer 3, a Moving Picture Experts Group Audio Layer III
  • MP4 Moving Picture Experts Group Audio Layer IV
  • the service may be used to indicate services that need to be processed in various industries.
  • the foregoing services may include: an advertising service, a weather forecast service, a CRBT service, and the like.
  • the example mainly uses the advertising business as an example to illustrate, and other businesses can refer to each other.
  • the service content obtained from a service server such as an advertisement server is usually a file format content (such as picture content, etc.), and the file format is usually a special coding method for information used for storing information, which can be stored in On disk or in memory, but it is not recognized by the GPU, because GPUs that are long in vector calculations are powerless for these complex calculations. Therefore, after these file formats are read by the application, they need to be converted into R5G6B5, A4R4G4B4, A1R5G5B5, R8G8B8, A8R8G8B8 and other texture formats by the CPU, and then the texture format is transmitted to the GPU for use. That is, the texture format is a pixel format that the GPU can recognize, which can be quickly addressed and sampled.
  • the embodiment of the present application may pre-store the texture data of the service; wherein the texture data may conform to the preset texture format that the GPU can recognize.
  • the GPU processes the texture data to obtain the display content corresponding to the target service.
  • the GPU may perform the rendering process on the texture data to obtain the corresponding display content.
  • the specific process of processing the texture data by the graphics processor in step 102 is not limited.
  • the pre-stored service content includes: a service content that conforms to a personalized feature of the user. Further optionally, the pre-storage of the business content may be performed by the following steps:
  • Step A1 Before receiving the startup instruction of the target application, acquiring corresponding service content according to the personalized feature of the user;
  • Step A2 Convert the obtained service content into texture data that conforms to a preset texture format
  • Step A3 pre-storing the texture data.
  • the optional embodiment obtains the corresponding service content according to the personalized feature of the user, and can improve the fit of the service content and the personalized feature of the user, so that the user can be more accurately delivered with the service content of interest, thereby improving service delivery. Hit rate.
  • the personalized feature may specifically include at least one of the following features: a user attribute feature and a preference feature.
  • the user attribute feature may include: a relatively stable static attribute feature, such as a user's age, gender, region, education, business circle, occupation, marriage, consumption level, and the like.
  • the above-mentioned preference features are typically dynamic, which can vary with changing user behavior.
  • the preference feature may specifically include: a user's preference characteristics for content such as business content, video content, picture content, webpage content, game content, and the like. For example, if the personalized feature of the user includes “soccer”, the user is interested in “soccer”, so the business content corresponding to "soccer” can be obtained. For another example, if the personalized feature of the user includes “shopping”, the user is interested in “shopping”, so the business content corresponding to “shopping” can be obtained.
  • the timing of the pre-storage of the service content in the step A1 may specifically include: before the smart terminal is started this time, or after the smart terminal is started this time and before receiving the startup instruction of the target application.
  • the business content can be acquired by using as many new and personalized features as possible, so that the business content can be improved.
  • the degree of fit with the user's personalized characteristics The timing of the smart terminal before the current startup can ensure that the business content is obtained before the startup instruction of the target application.
  • the method may further include: at the smart terminal When the startup is completed or the startup process is medium, the specific timing of the pre-storage of the service content in the embodiment of the present application is not limited.
  • the preset texture format may include: a preset compressed texture format, where the preset compressed texture format can save system bandwidth and improve performance by compressing the texture.
  • the preset compressed texture format may include: ETC1 (Ericsson texture compression), PVRTC (PowerVR texture compression), ATITC (ATI texture compression), S3TC (S3Texture Compression), and the like.
  • ETC1 Ericsson texture compression
  • PVRTC PowerVR texture compression
  • ATITC ATI texture compression
  • S3TC S3Texture Compression
  • S3TC supports a compression ratio of 6:1, so In theory, the 6M texture can be compressed to 1M and stored in the cache, saving the cache.
  • the process of outputting the texture data obtained in step 101 to the graphics processor may include: creating a context of the texture data according to the type of the GPU, and then performing the texture according to a preset upload manner.
  • the context of the data is uploaded to the preset location corresponding to the GPU.
  • the type of the GPU is ARM Mali
  • the context of the ETC1 texture data can be created, and the context of the texture data is uploaded to the preset position corresponding to the GPU according to the preset uploading manner. It can be understood that the specific process of outputting the texture data obtained in step 101 to the graphics processor is not limited in the embodiment of the present application.
  • the AppManager (application manager) may create a process of the target APP, and execute the service processing process corresponding to FIG. 1 by the process of the target APP. .
  • the process of the target APP can invoke the service processing module asynchronously, so that the service processing module executes the service processing flow corresponding to FIG. 1; and the process of the target APP can execute the startup process of the target application. It can be understood that the embodiment of the present application does not limit the execution subject corresponding to each step of the business process flow.
  • the obtaining scheme 1 may specifically include: matching the first feature of the target application with the second feature of the pre-stored service, and using the successfully matched service as the target application corresponding target service.
  • the acquisition scheme 1 can deliver the target service matching the target application to the user during the startup process of the target application, thereby improving the hit rate of the service delivery.
  • the target application is “Taobao APP”
  • the corresponding target business may be a sales advertisement of a product such as a soccer ball or a clothes, or the corresponding target business may be a promotional advertisement of a double eleven activity, which enables the user to view the target.
  • the corresponding shopping behavior can be generated. For example, the user can purchase through the "Taobao APP". Buy the product corresponding to the target business.
  • the first feature and the second feature may respectively represent attributes of the target application and the service, which may respectively have corresponding description keywords.
  • the first feature may specifically include at least one of an application type, an application label, an application activity label, and usage information.
  • the application type may be used to indicate the type or category to which the application belongs.
  • the application type may include: a game type, an e-commerce type, a video type, and the like.
  • the application label can be used to indicate the label of the target application.
  • the "Taobao APP" and the "Jingdong APP" are both e-commerce types.
  • the application labels of the two can be more specific.
  • the application label of the "Taobao APP” may specifically include: “Customer-to-customer”, “life consumption” and “online shopping”, etc.
  • the application label of "Jingdong APP” may specifically include: “business-to-customer”, “life consumption” and “online shopping”.
  • the application activity tag can be used to indicate the activity corresponding to the application.
  • the e-commerce type APP has a corresponding promotion activity, such as a double eleven activity, a double twelve activity, a six-one activity, etc., it can be understood that the application activity tag can have time.
  • the attribute, for example, the time attribute of the double eleven activity is "November 11th".
  • the application type, the application label, and the application activity label may be provided by an application developer or an application operator, or may be obtained based on feedback from the client.
  • the client can receive the application label submitted by the user for an application. It can be understood that the specific manner of obtaining the application type, the application label, and the application activity label is not limited in the embodiment of the present application.
  • the usage information can indicate the user's usage of the application, which can indirectly reflect the user's preference for the application.
  • the foregoing usage information may specifically include: a usage frequency, a usage time, and the like. For example, the higher the frequency of use of an application, the higher the user's preference for the application. For another example, the newer the user's recent usage time for the application, the higher the timeliness of the user's favorite for the application.
  • the specific usage information may be used by a person skilled in the art according to the actual application requirements. The embodiment of the present application does not limit the specific usage information.
  • the second feature of the service may be provided by the service operator, or may be obtained by analyzing the service content.
  • the second feature of the business can be related to the business The subject matter is related to the content of the business and to the category of the business.
  • the second feature of "Nike Football Advertisement 1" may specifically include: “Nike”, “soccer”, “sale”, and the like. It can be understood that the specific second feature and the manner of obtaining the same are not limited in the embodiment of the present application.
  • the first feature of the target application is matched with the second feature of the pre-stored service to obtain a corresponding matching rate, and the matching is determined to be successful when the matching rate meets the preset matching rate condition.
  • the preset matching rate condition may specifically include that the matching ratio is greater than a matching threshold, and the matching threshold may be a value greater than 85% or the like.
  • the target application is “Taobao APP”
  • the application type of “Taobao APP” is an e-commerce type
  • the application label of “Taobao APP” may specifically include “customer-to-customer” and “ “Life consumption” and “online shopping”
  • the second feature of "Nike Football Advertising 1” may specifically include: “Nike”, “soccer”, “sale”, etc., due to "sales” and e-commerce type and "line” "Upper shopping” has a high matching rate, so it can be determined that "Nike Football Advertising 1" is an advertisement that successfully matches "Taobao APP".
  • acquisition scheme 1 has the following advantages:
  • the target service matching the target application can be delivered to the user, so that the hit rate of the service delivery can be improved; for example, if the e-commerce type application is not installed in the user's smart terminal, Do not serve ads to users of the online shopping category;
  • the service provider to deliver the corresponding startup service for the first feature of the application; for example, the advertisement corresponding to the double eleven activity is applied to the e-commerce type application, which not only ensures the hit rate of the service delivery;
  • Low-frequency applications can also reflect the user's preferences, so that low-frequency applications can also have business operational value, enabling them to generate additional revenue.
  • the step 101 of acquiring the texture data of the target application corresponding target service from the pre-stored service content may specifically include:
  • Step B1 Obtain, by using an application manager, storage path information of texture data corresponding to the target service of the target application;
  • Step B2 Read, according to the storage path information, texture data corresponding to the target service of the target application.
  • the AppManager (Application Manager) can be used to dynamically manage the APP in the smart terminal, where the dynamic management may include installation, uninstallation, startup, stop, and the like.
  • the pre-stored texture data has corresponding storage path information. Therefore, in the process of implementing the acquisition scheme 2, after receiving the startup instruction of the target application, the application manager may acquire the target service corresponding to the target application, further obtain the storage path information of the texture data of the target service, and transmit the storage path information. And a process of the target application, so that the process of the target application reads the texture data of the target application corresponding to the target service according to the storage path information.
  • step 4 the step 101 of acquiring the texture data of the target application corresponding target service from the pre-stored service content may specifically include:
  • the application manager After receiving the startup instruction of the target application, the application manager matches the first feature of the target application with the second feature of the pre-stored service, and uses the successfully matched service as the target application corresponding target service;
  • the application manager acquires storage path information of the target service, and sends the storage path information to a process of the target application;
  • the process of the target application asynchronously invokes the service processing module, and sends the storage path information to the service processing module;
  • the service processing module reads, according to the storage path information, texture data corresponding to the target service of the target application, where the texture data conforms to a preset texture format that can be recognized by the application processor.
  • the process of obtaining the texture data of the target application corresponding to the target application from the pre-stored service content is described in detail by the acquisition scheme 1 - acquisition scheme 3, which can be understood.
  • a person skilled in the art may adopt any one or combination of the above-mentioned acquisition scheme 1 - acquisition scheme 3 according to actual application requirements, or may also adopt other information that obtains texture data of the target application corresponding target service from pre-stored service content.
  • the technical solution for example, may randomly select a target service from a pre-stored service, or may randomly select a target service from a pre-stored service according to a service delivery frequency, wherein a service with a low delivery frequency may be preferentially selected to improve service delivery.
  • the equalization degree and the like it can be understood that the specific technical solution for acquiring the texture data of the target application corresponding target service from the pre-stored service content is not limited.
  • the current page in the process of displaying the display content, after receiving the click operation of the user for the display content, the current page may be jumped to the preset jump page.
  • the preset jump page may be related to the theme of the target service. For example, when the target of the target service is a product, the preset jump page may be a page corresponding to the product; for example, in the target of the target service. In the case of a public interest, the preset jump page may be a page of a non-profit organization, etc. It can be understood that the embodiment of the present application does not limit the specific jump page.
  • the startup process of the target application may be stopped, where the target application is The processing may include: acquiring interface content of the target application, providing content for the startup interface of the target application, and buffering the interface content. Further, after receiving the trigger instruction of the user to the target user again, the startup process of the target application may be continued, or after receiving the return instruction of the user for the jump page, the display content of the display content corresponding to the target service may be continued. Startup processing of the target application.
  • the embodiments of the present application include the following advantages:
  • the embodiment of the present application can prepare texture data conforming to the preset texture format before the startup instruction of the target application, so that the acquisition speed of the display content of the service can be improved, so that the display time of the service content can be advanced.
  • the embodiment of the present application can not perform the decoding process of the service content during the startup process of the target application, the texture data can be submitted to the GPU for rendering processing to obtain the corresponding industry. Since the display content of the service is saved, the corresponding decoding processing time can be saved, and the acquisition speed of the display content of the service can be further improved, so that the display time of the business content can be advanced.
  • the embodiment of the present application can save the memory required for the decoding process in the existing solution, and thus can reduce the peak memory of the smart terminal.
  • FIG. 2 a flow chart of the steps of the second embodiment of the service processing method of the present application is shown, which may specifically include the following steps:
  • Step 201 After receiving the startup instruction of the target application, acquiring texture data of the target application corresponding target service from the pre-stored service content; wherein the texture data conforms to a preset texture format that the graphics processor can recognize;
  • Step 202 The texture data is processed by the graphics processor to obtain display content corresponding to the target service.
  • Step 203 Display display content corresponding to the target service on the smart terminal.
  • Step 204 After receiving a startup instruction of the target application, acquiring an interface content of the target application.
  • Step 205 Stop displaying the display content corresponding to the target service when the interface content meets the preset condition.
  • the embodiment may acquire the interface content of the target application while processing the display content corresponding to the target service, to provide content for the startup interface of the target application.
  • the obtaining the interface content of the target application may include: creating and initializing a rendering engine, downloading a resource according to a description file of the target application, and using the rendering engine to download the resource. Perform layout rendering and interface rendering to get the corresponding interface content. It can be understood that the embodiment of the present application is for acquiring the mesh. The specific process of the interface content of the application is not limited.
  • the display of the display content corresponding to the target service may be stopped.
  • the preset condition may include: the screen size occupied by the interface content exceeds the screen size of the smart terminal, and in this case, the drawing of the first screen may be considered as completed. Therefore, the display of the display content corresponding to the target service may be stopped, and the interface content may be displayed to enable the user to see the interface content of the target application.
  • FIG. 3 a flow chart of the steps of the third embodiment of the service processing method of the present application is shown, which may specifically include the following steps:
  • Step 301 After receiving the startup instruction of the target application, acquiring texture data of the target application corresponding target service from the pre-stored service content; wherein the texture data conforms to a preset texture format that the graphics processor can recognize;
  • Step 302 The texture data is processed by the graphics processor to obtain display content corresponding to the target service.
  • Step 303 Display display content corresponding to the target service on the smart terminal.
  • Step 304 After the display of the display content corresponding to the target service is stopped, the display information corresponding to the display content is sent to the service module and/or the service server.
  • the display information corresponding to the display content may be sent to the service module and/or the service server, so that the service module uploads the display information of the display content corresponding to the serviced service to the service server, so that the service server can perform the service service follow-up.
  • the processing may include: charging processing of the delivered service, calculation of the serving frequency of the delivered service, and the like.
  • the service module may be used to represent a module for downloading, decompressing, and managing service content in the smart terminal, which may have the capability of communicating with the service server.
  • the display information may include: a display duration, an impression number, a click count, and the like. It can be understood that the embodiment of the present application does not limit the specific display information.
  • the number of clicks may correspond to the click operation of the display content.
  • the method embodiment 3 focuses on the process of preparing and displaying the display content corresponding to the target service corresponding to the target service
  • the method embodiment 4 focuses on the pre-storage process of the service content.
  • FIG. 4 a flow chart of the steps of the fourth embodiment of the service processing method of the present application is shown, which may specifically include the following steps:
  • Step 401 Obtain a service content.
  • Step 402 Convert the obtained service content into texture data that conforms to a preset texture format.
  • Step 403 Pre-storing the texture data.
  • the acquisition speed of the display content of the service can be improved, and the display time of the service content can be advanced.
  • the acquisition timing of the service content in step 401 may specifically include: before the smart terminal is started this time, or after the smart terminal is started this time and before receiving the startup instruction of the target application.
  • the method may further include: the current startup in the smart terminal.
  • the completion or the current startup process is medium, the embodiment of the present application does not limit the specific acquisition timing of the business content.
  • the corresponding service content can be obtained according to the personalized feature of the user, so that the fit of the service content and the personalized feature of the user can be improved, so that the user can be more interested in delivering the interest.
  • the business content which can improve the hit rate of business delivery.
  • the personalized feature of the user may specifically include:
  • a personalized feature derived from the first feature of the installed application in the smart terminal is derived from the first feature of the installed application in the smart terminal.
  • the historical behavior can be any behavior generated by the user through the smart terminal.
  • the above historical behaviors may specifically include: web browsing behavior, webpage search behavior, merchandise purchase behavior, web content publishing behavior, and interactive behavior (such as collection behavior, praise behavior, comment behavior, etc.).
  • the historical behavior data of the user may be obtained based on the user identifier, or the historical behavior data of the user may be acquired based on the identifier of the smart terminal of the user.
  • the specific personalized feature may be obtained by analyzing the historical behavior data of the user, where the personalized feature may include a user attribute feature, a preference feature, and the like, and the specific process of obtaining the personalized feature according to the historical behavior data of the user in the embodiment of the present application. No restrictions.
  • a user installing an e-commerce type of application is usually a behavioral demand for online shopping.
  • the application of the user according to the type of chess card is usually to meet the entertainment behavior requirements of the chess card. Therefore, it can be considered that the first feature of the installed application in the smart terminal can reflect the preference of the user.
  • the embodiment of the present application can apply the personalized feature obtained by the first feature of the installed application in the smart terminal, and apply the personalized feature to the acquisition and delivery of the service content, which can not only improve the hit rate of the service delivery, for example, If the e-commerce type application is not installed in the user's smart terminal, the service of the online shopping category can be not delivered to the user; and the low-frequency application can also have the business operation value, so that it can generate additional revenue.
  • the user's installed application includes a parent-child type of application to meet the recording requirements of the child's growth information, but the user uses the parent-child type of application less frequently, but in the process of the user launching the parent-child type of application, Delivering a business that fits the parent-child type to the user can still guarantee the hit rate of the business.
  • the first feature of the installed application in the smart terminal may be directly used as a personalized feature of the user, or the first feature of the installed application in the smart terminal may be processed. Get the user's personalized features.
  • the processing of the first feature may specifically include: a de-duplication process and an extension process, where the de-duplication process may remove the keyword with repeated meanings, and the expansion process may expand the keyword corresponding to the first feature to obtain a corresponding Synonym. It can be understood that a person skilled in the art can obtain a personalized feature according to the first feature of the installed application in the smart terminal according to the actual application requirement, and the embodiment of the present application obtains the personality according to the first feature of the installed application in the smart terminal.
  • the specific manner of characterizing is not limited.
  • the foregoing step 401 may obtain corresponding service content from the service server.
  • the user may send the personalized feature of the user to the service server, and receive the corresponding service content from the service server.
  • the business process flow shown in FIG. 4 may be performed by a service module.
  • the service module can be used to download, decompress, and manage business content.
  • the business content can be obtained not only through interaction with the service server, but also the business content can be processed to obtain texture data conforming to the preset texture format, and
  • the service content corresponding to the target service may be started and provided to the target application at any time before receiving the startup instruction of the target application.
  • the step 401 of obtaining the corresponding service content according to the personalized feature of the user may include: matching the personalized feature of the user with the second feature of the service, and acquiring the corresponding service for the service with successful matching. content.
  • the personalized feature of the user may be matched with the second feature of the service to obtain a corresponding matching rate, and the matching is determined when the matching rate meets the preset matching rate condition, wherein the preset matching condition may be
  • the keyword corresponding to the personalized feature of the user may be one or more, each of the keywords may have a matching service, and the number of services matching each keyword may also be One or more, it can be understood that the embodiment of the present application does not limit the number of service content acquired in step 401.
  • the embodiment of the present application may update the acquired service content according to the changing personalized feature.
  • the personalized feature 1 when the personalized feature 1 is added, the business content corresponding to the personalized feature 1 can be obtained.
  • the personalized feature 2 is deleted, the corresponding business content can be deleted from the acquired business content.
  • the step 401 of obtaining the corresponding service content according to the personalized feature of the user may include: acquiring the corresponding service content according to the priority order corresponding to the personalized feature of the user.
  • the technical solution 2 can obtain the corresponding service content according to the priority order corresponding to the personalized feature of the user, wherein the service content corresponding to the high-priority personalized feature can be preferentially obtained, and the process is performed according to the process of step 402-403.
  • the obtained business content is converted into texture data and pre-stored; this is obtained by simultaneously acquiring the business content corresponding to all the personalized features without prioritizing the priority, because the high-priority personalized feature corresponding to the business content is usually less than all
  • the technical solution 2 can improve the preparation speed of the business content, so that after receiving the startup instruction of the target application, the acquisition speed of the display content corresponding to the target service of the target application can be improved.
  • the first feature may specifically include: at least one of an application type, an application tag, an application activity tag, and usage information, and then the priority order corresponding to the personalized feature
  • the method may include: a personalized feature corresponding to the application activity tag, a personalized feature corresponding to the application tag, and a personalized feature corresponding to the application type.
  • the corresponding service content can be obtained preferentially for the personalized feature corresponding to the application activity tag. Since the granularity of the preference requirement reflected by the application label is generally higher than the granularity of the preference requirement reflected by the application type, the priority of the personalized feature corresponding to the application tag may be higher than the priority of the personalized feature corresponding to the application type.
  • the priority order corresponding to the application activity tag, the personalized feature corresponding to the application tag, and the personalized feature corresponding to the application type are only used as the priority order.
  • the optional embodiment does not understand the application limit of the priority order in the embodiment of the present application.
  • those skilled in the art may adopt the priority order corresponding to the personalized feature according to actual application requirements, for example, timeliness may be adopted.
  • the personalization feature that is stronger and has a higher degree of matching with the preference requirement is determined as a high priority.
  • the specific priority order corresponding to the personalized feature is not limited in the embodiment of the present application.
  • the acquisition of the service content may be completed, and the low-priority personalized feature may not be performed.
  • the acquisition of business content can effectively save the bandwidth of the intelligent terminal.
  • the acquisition of the service content of the high-priority personalized feature may be performed in sequence, and the priority of the embodiment of the present application is based on the personalized feature of the user.
  • the specific process of obtaining the corresponding business content is not limited.
  • the step 401 of obtaining the corresponding service content according to the personalized feature of the user may be performed by the service component, which may specifically include:
  • the business component obtains advertisement configuration information from the advertisement server, wherein the advertisement configuration information includes a second feature of the advertisement;
  • the business component obtains the first feature of the installed application from the application manager;
  • the service component matches the personalized feature of the user obtained according to the first feature and the second feature of the advertisement, and acquires corresponding business content for the successfully matched advertisement.
  • the conversion process corresponding to step 403 may specifically include generating a texture assembler, and converting the service content into the corresponding texture data by using the texture assembler.
  • the specific conversion process is not limited.
  • this embodiment has the following advantages:
  • the texture data conforming to the preset texture format can be prepared in advance in this embodiment, the acquisition speed of the display content of the service can be improved, so that the display time of the service content can be advanced.
  • the corresponding service content can be obtained according to the personalized feature of the user, so that the fit of the service content and the personalized feature of the user can be improved, so that the service content of interest can be more accurately delivered to the user, thereby improving The hit rate of business delivery.
  • FIG. 5 a schematic structural diagram of a service processing system of the present application is shown, which may specifically include: an application center 501, an application manager 502, and a service component 503. .
  • the application center 501 can be used to collect and maintain information of applications and applications (hereinafter referred to as application information).
  • Application information can be used to identify an application.
  • the application information may include information such as an application label and an application type, and the application information may be used as the first feature for obtaining the target application corresponding to the target service, or may be used as the basis for obtaining the personalized feature of the user.
  • the application center 501 can be located on the network side, which can be collected, manually
  • the above application information is obtained by labeling or the like.
  • the application center 501 can receive the application information submitted by the developer of the application, and can also obtain the application information marked by the user based on the feedback of the client.
  • the application center 501 can store the application information in a separate file, or store the application information in a configuration file such as a Manifest of the application for downloading; wherein the Manifest can be a file describing the application. It can be understood that the specific application information and the specific storage manner thereof are not limited in the embodiment of the present application.
  • the APPManager (Application Manager) 502 can be located on the smart terminal side for dynamically managing applications in the smart terminal.
  • the dynamic management may include installation, uninstallation, startup, and stop, etc., which can be started after the smart terminal.
  • the application manager can obtain the installed application and the corresponding application information in the smart terminal, and the application manager can also obtain the usage information of the installed application in the smart terminal, so that the installed application can be obtained.
  • a feature the application manager can obtain the installed application and the corresponding application information in the smart terminal, and the application manager can also obtain the usage information of the installed application in the smart terminal, so that the installed application can be obtained.
  • the service component 503 is located on the smart terminal side and can be used for downloading, decompressing, and managing the business content.
  • the business component can not only obtain the business content through interaction with the service server, but also process the business content to obtain the texture data conforming to the preset texture format, and It may also start to provide the target application with the service content corresponding to the target service before receiving the startup instruction of the target application.
  • the service component 503 may obtain service configuration information from a service server, where the service configuration information may include a second feature of the service; at the same time, the service component 503 may also be from the application manager.
  • the 502 obtains the first feature of the installed application. Then, the personalized feature of the user obtained according to the first feature is matched with the second feature of the service, and the corresponding service content is obtained for the service that is successfully matched.
  • the service component 503 may further acquire a corresponding personalized feature based on the historical behavior data of the user, and associate the personalized feature of the user with the second special feature of the service. The levy is matched, and the corresponding business content is obtained for the service that matches the success.
  • the service component 503 can send the service configuration information to the application manager 502, so that the application management 502 obtains the personalized feature of the user and the second feature of the service according to the first feature.
  • the matching is performed, and the information of the successfully matched service (such as the identification information) is sent to the service component 503, so that the service component 503 obtains the corresponding service content for the service that matches the success.
  • FIG. 5 On the basis of the service processing system shown in FIG. 5, with reference to FIG. 6, a flow chart of an example of a service processing method of the present application is shown, which may specifically include:
  • Step 601 application upload; wherein, the developer can upload the developed application to the application center 501;
  • Step 602 Application installation; wherein the user can download the application from the application center 501, and install the downloaded application in the smart terminal;
  • the application manager 502 saves the service information.
  • the application manager 502 can obtain the installed application in the smart terminal and the corresponding application information, and the application manager 502 can also obtain the use of the installed application in the smart terminal. Information, so that the first feature of the installed application can be obtained; further, the application management 502 can also obtain the service information that matches the first feature;
  • Step 604 The application manager 502 sends the foregoing service information to the service component 503.
  • Step 605 The service component 503 downloads the service content corresponding to the service information.
  • Step 606 The service component 503 converts the downloaded service content into texture data that conforms to a preset texture format.
  • Step 607 Start a target application, where the startup may be performed after receiving a startup instruction of the user for the target application.
  • Step 608 The application manager 502 acquires the storage path information of the target application corresponding to the target service. Specifically, the first feature of the target application may be matched with the second feature of the pre-stored service, and the service with successful matching is taken as The target application corresponds to a target service;
  • Step 609 the application manager 502 creates a process of the target application
  • Step 610 The application manager 502 sends the storage path information to the process of the target application, so that the process of the target application asynchronously invokes the service processing module, and sends the storage path information to the service processing module.
  • Step 611 The service processing module reads, according to the storage path information, texture data corresponding to the target service of the target application.
  • Step 612 The service processing module processes the texture data by using the graphics processor to obtain display content corresponding to the target service.
  • Step 613 Display display content corresponding to the target service on the smart terminal.
  • the foregoing method example may further include the following steps:
  • Step 614 After receiving a click operation of the user for the display content, jumping from the current page to the preset jump page;
  • Step 615 The process of the target application creates and initializes a rendering engine, and downloads the resource according to the description file of the target application;
  • Step 616 Perform rendering rendering and interface rendering on the downloaded resource by using the rendering engine to obtain corresponding interface content.
  • Step 617 When the interface content meets the preset condition, stop displaying the display content corresponding to the target service, and perform display of the interface content.
  • the service processing system of the embodiment of the present application has the following advantages:
  • the embodiment of the present application can obtain corresponding service content according to the personalized feature of the user, convert the service content into texture data of a preset texture format that can be recognized by the application processor, and pre-store the texture data.
  • the service component 503 obtains the corresponding service content from the service server after the application component is installed in the smart terminal in the embodiment of the present application.
  • the data, ie the texture data can be prepared before the start command of the target application, so The speed of obtaining the display content of the business can be increased, so that the display time of the business content can be advanced.
  • the embodiment of the present application can pre-store the texture data of the preset texture format that can be recognized by the application processor; thus, it can not only avoid the problem that the GPU of the smart terminal does not support the texture format of the texture data in the process of processing the business content.
  • the corresponding service content is obtained from the service server after receiving the user's start command for the application, and the corresponding texture data is obtained through the decoding process.
  • the embodiment of the present application may not be in the startup process of the application.
  • the decoding process of the service content is performed, but the texture data can be submitted to the GPU for rendering processing to obtain the display content of the corresponding service, thereby saving the corresponding decoding processing time, thereby further improving the acquisition speed of the display content of the service, thereby enabling Advance the display of business content.
  • the embodiment of the present application can not perform the decoding process of the service content during the startup process of the application, the memory required for the decoded content can be saved, and thus the peak memory of the smart terminal can be reduced.
  • the embodiment of the present application can obtain the corresponding service content according to the personalized feature of the user, so that the fitness content can be improved in conformity with the personalized feature of the user, so that the user can be more accurately delivered with the service content of interest. Can improve the hit rate of business delivery.
  • the fifth embodiment of the present application can deliver a target service that matches the target application to the user during the startup process of the target application, so that the hit rate of the service delivery can be improved; for example, the e-commerce type is not installed in the user's smart terminal.
  • the application can not deliver the business of the online shopping category to the user;
  • the sixth embodiment of the present application facilitates the service provider to deliver the corresponding startup service for the first feature of the target application; for example, the service corresponding to the double eleven activity is applied to the e-commerce type application, which not only ensures the service delivery hit. Rate; moreover, because the application of low frequency can also reflect the user's preference, it can make the low-frequency application also have business operation value, which can generate additional revenue.
  • the application downloads the business content from the corresponding server and is in the application
  • the application manager can provide the service content for any application, that is, the texture data of the service pre-stored in the embodiment of the present application. It can be applied to any application, not only can improve the scope of application of business content, but also save the bandwidth required for different applications to repeatedly download business content.
  • FIG. 7 a structural block diagram of a first embodiment of a service processing apparatus of the present application is shown, which may specifically include the following modules:
  • the texture obtaining module 701 is configured to: after receiving the startup instruction of the target application, acquire texture data of the target application corresponding target service from the pre-stored service content; wherein the texture data conforms to a pre-recognition that the graphics processor can recognize Set the texture format;
  • a texture processing module 702 configured to process the texture data by the graphics processor to obtain display content corresponding to the target service
  • the content display module 703 is configured to display the display content corresponding to the target service on the smart terminal.
  • the texture obtaining module 702 may specifically include:
  • a matching submodule configured to match the first feature of the target application with the second feature of the pre-stored advertisement, and use the successfully matched advertisement as the target application corresponding target service.
  • the texture obtaining module 702 may specifically include:
  • a path obtaining submodule configured to acquire, by using an application manager, storage path information of texture data corresponding to the target service of the target application;
  • a reading submodule configured to read, according to the storage path information, the target application target The texture data of the standard business.
  • the texture obtaining module 702 may specifically include:
  • the matching sub-module is located in the application manager, and is configured to match the first feature of the target application with the second feature of the pre-stored service after receiving the startup instruction of the target application, and
  • the target application corresponds to a target service
  • a first sending sub-module where the application manager is configured to acquire storage path information of the target service, and send the storage path information to a process of the target application;
  • a second sending submodule located in the process of the target application, for asynchronously invoking the service processing module, and sending the storage path information to the service processing module;
  • a service processing module configured to read, according to the storage path information, texture data corresponding to the target service of the target application; wherein the texture data conforms to a preset texture format that can be recognized by the application processor.
  • FIG. 8 a structural block diagram of a second embodiment of a service processing apparatus of the present application is shown, which may specifically include the following modules:
  • the obtaining module 801 is configured to obtain service content.
  • a conversion module 802 configured to convert the obtained service content into texture data conforming to a preset texture format
  • the storage module 803 is configured to pre-store the texture data.
  • the obtaining module 801 may specifically include: a first acquiring sub-module, configured to acquire corresponding service content according to a personalized feature of the user;
  • the first acquiring sub-module may specifically include:
  • the matching unit is configured to match the personalized feature of the user with the second feature of the advertisement, and obtain corresponding business content for the successfully matched advertisement.
  • the obtaining module 801 may specifically include: a first acquiring sub-module, configured to acquire corresponding service content according to the personalized feature of the user;
  • the first acquiring sub-module may specifically include:
  • the sequence obtaining unit acquires the corresponding service content according to the priority order corresponding to the personalized features of the user.
  • the obtaining module 801 may be located in a service component, and may specifically include:
  • a second obtaining submodule configured to obtain advertisement configuration information from an advertisement server, where the advertisement configuration information includes a second feature of the advertisement
  • a third obtaining submodule for obtaining a first feature of the installed application from the application manager
  • the matching sub-module is configured to match the personalized feature of the user obtained according to the first feature to the second feature of the advertisement, and obtain corresponding business content for the successfully matched advertisement.
  • the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.
  • the method may include at least one memory 901, a display 902, at least one processor 903, and at least one input unit 904.
  • the input unit 904 can be configured to receive numeric or character information input by a user, and a control signal.
  • the input unit 904 may include a touch screen 941, which may collect touch operations on or near the user (such as operation of the user on the touch screen 941 by using a suitable object or accessory such as a finger, a stylus, or the like. ) and drive the corresponding according to the preset program Connect the device.
  • the input unit 904 may also include other input devices such as a physical keyboard, function keys (such as volume control buttons, switch buttons, etc.), a mouse, and the like.
  • the display 902 may specifically include a display panel.
  • the display panel may be configured in the form of a liquid crystal display (LCD) or an organic light-emitting diode (OLED).
  • the touch screen 941 can cover the display panel to form a touch display screen, and when the touch display screen detects a touch operation on or near it, it is transmitted to the processor 903 to perform corresponding processing.
  • the processor 903 by calling a program, and/or a module, and/or data stored in the memory 901, the processor 903 obtains the startup content of the target application and acquires the pre-stored service content.
  • the target application corresponds to the texture data of the target service; wherein the texture data conforms to a preset texture format that can be recognized by the graphics processor; the texture data is processed by the graphics processor to obtain the target service corresponding Display content; display the display content corresponding to the target service on the smart terminal.
  • embodiments of the embodiments of the present application can be provided as a method, apparatus, or computer program product. Therefore, the embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware. Moreover, embodiments of the present application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • computer-usable storage media including but not limited to disk storage, CD-ROM, optical storage, etc.
  • the computer device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-permanent, removable and non-removable media
  • Information storage can be accomplished by any method or technique.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include non-persistent computer readable media, such as modulated data signals and carrier waves.
  • Embodiments of the present application are described with reference to flowcharts and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the present application. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG.
  • These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor or other programmable data processing terminal device to produce a machine such that instructions are executed by a processor of a computer or other programmable data processing terminal device
  • Means are provided for implementing the functions specified in one or more of the flow or in one or more blocks of the flow chart.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing terminal device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the instruction device implements the functions specified in one or more blocks of the flowchart or in a flow or block of the flowchart.

Abstract

本申请实施例提供了一种业务处理方法、装置和智能终端，其中的方法具体包括：在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；在智能终端上展示所述目标业务对应的显示内容。本申请实施例能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前，且能够降低智能终端的峰值内存。

Description

一种业务处理方法、装置和智能终端 技术领域
本申请涉及信息处理技术领域，特别是涉及一种业务处理方法、一种业务处理装置和一种智能终端。
背景技术
随着手机、平板电脑、智能电视等智能终端的不断普及，人机交互方式大大方便了用户操作。同时，UI(用户界面，User Interface)在APP(应用程序，Application Program)的人机交互中起到了重要的作用，以及，渲染引擎在APP中也扮演着越来越重要的地位，先进的渲染技术能够带来更好的用户体验。
目前，由于渲染引擎在APP的启动过程中需要准备较多的资源并对这些资源进行渲染处理，因此，从接收到用户针对APP的启动指令到渲染完成需要一段较长的渲染时间，这样将容易出现用户面对单一的屏幕等待渲染完成的现象。例如，在APP的启动界面为简单界面时该渲染时间通常为500ms以上，而在APP的启动界面为复杂界面时该渲染时间通常为2s以上。
为了避免出现用户面对单一的屏幕等待渲染完成的现象，一种现有方案可以在渲染完成前展示广告内容，这样不仅可以提高用户体验，而且可以将广告内容宣传给用户。
然而，在实施现有方案的过程中，广告内容的显示时刻远远晚于启动指令的触发时刻。这不仅增加用户的等待时间，而且将会缩短广告内容的展示时长。
发明内容
本申请实施例所要解决的技术问题是提供一种业务处理方法，能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前，且能够降低智能终端的峰值内存。
相应的，本申请实施例还提供了一种业务处理装置和一种智能终端，用以保证上述方法的实现及应用。
为了解决上述问题，本申请公开了一种业务处理方法，包括：
在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
在智能终端上展示所述目标业务对应的显示内容。
可选地，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务。
可选地，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；
依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
可选地，所述预先存储的业务内容包括：契合用户的个性化特征的业务内容。
可选地，所述第一特征包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种。
可选地，所述在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
在接收到用户针对目标应用的启动指令后，应用管理器将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
应用管理器获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
目标应用的进程异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
所述业务处理模块依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式。
可选地，所述方法还包括：
在接收到目标应用的启动指令后，获取所述目标应用的界面内容；
在所述界面内容符合预置条件时，停止所述目标业务对应的显示内容的展示。
可选地，所述方法还包括：
在停止所述目标业务对应的显示内容的展示后，向业务模块和/或业务服务器发送所述显示内容对应的展示信息。
另一方面，本申请公开了一种业务处理方法，包括：
获取业务内容；
将所获取的业务内容转化为符合预置纹理格式的纹理数据；
对所述纹理数据进行预先存储。
可选地，所述获取业务内容的步骤，包括：依据用户的个性化特征获取对应的业务内容；
所述依据用户的个性化特征获取对应的业务内容的步骤，包括：
将用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
可选地，所述获取业务内容的步骤，包括：依据用户的个性化特征获取对应的业务内容；
所述依据用户的个性化特征获取对应的业务内容的步骤，包括：
依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
可选地，所述获取业务内容的步骤，包括：
业务组件从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
业务组件从应用管理器获取已安装应用的第一特征；
业务组件将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
可选地，所述用户的个性化特征包括：
依据用户的历史行为数据得到的个性化特征；和/或
依据智能终端中已安装应用的第一特征得到的个性化特征。
可选地，所述第一特征包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种；
所述个性化特征对应的优先级顺序依次包括：所述应用活动标签对应的个性化特征、应用标签对应的个性化特征和所述应用类型对应的个性化特征。
再一方面，本申请公开了一种业务处理装置，包括：
纹理获取模块，用于在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
纹理处理模块，用于通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；以及
内容展示模块，用于在智能终端上展示所述目标业务对应的显示内容。
可选地，所述纹理获取模块，包括：
匹配子模块，用于将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务。
可选地，所述纹理获取模块，包括：
路径获取子模块，用于通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；以及
读取子模块，用于依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
可选地，所述纹理获取模块，包括：
匹配子模块，位于应用管理器，用于在接收到用户针对目标应用的启动指令后，将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
第一发送子模块，位于应用管理器，用于获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
第二发送子模块，位于目标应用的进程，用于异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
业务处理模块，用于依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式
又一方面，本申请公开了一种业务处理装置，包括：
获取模块，用于获取业务内容；
转化模块，用于将所获取的业务内容转化为符合预置纹理格式的纹理数据；以及
存储模块，用于对所述纹理数据进行预先存储。
可选地，所述获取模块，包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
所述第一获取子模块，包括：
匹配单元，用于将用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
可选地，所述获取模块，包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
所述第一获取子模块，包括：
顺序获取单元，依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
可选地，所述获取模块，位于业务组件，包括：
第二获取子模块，用于从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
第三获取子模块，用于从应用管理器获取已安装应用的第一特征；以及
匹配子模块，用于将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
再一方面，本申请公开了一种智能终端，包括有存储器，以及一个或者一个以上的程序，其中一个或者一个以上程序存储于存储器中，且经配置以由一个或者一个以上处理器执行所述一个或者一个以上程序包含用于进行以下操作的指令：
在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
在智能终端上展示所述目标业务对应的显示内容。
与现有技术相比，本申请实施例包括以下优点：
相对于现有方案在接收到用户针对目标应用的启动指令后从广告服务器获取对应的业务内容，并通过解码处理得到对应的纹理数据，由于本申请实施例可以在目标应用的启动指令之前准备好符合预置纹理格式的纹理数据，因此能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
另外，由于本申请实施例可以在目标应用的启动过程中不进行业务内容的解码处理，而是可以将纹理数据提交给GPU进行处理以得到对应目标业务的显示内容，因此能够节省对应的解码处理时间，从而可以进一步提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。并且，本申请实施例还能够节省现有方案中解码处理所需的内存，因此能够降低智能终端的峰值内存。
附图说明
图1是本申请的一种业务处理方法实施例一的步骤流程图；
图2是本申请的一种业务处理方法实施例二的步骤流程图；
图3是本申请的一种业务处理方法实施例三的步骤流程图；
图4是本申请的一种业务处理方法实施例四的步骤流程图；
图5是本申请的一种业务处理系统的结构示意图；
图6是本申请的一种业务处理方法示例的步骤流程图；
图7是本申请的一种业务处理装置实施例一的结构框图；
图8是本申请的一种业务处理装置实施例二的结构框图；以及
图9是本申请的一种智能终端实施例的结构框图。
具体实施方式
为使本申请的上述目的、特征和优点能够更加明显易懂，下面结合附图和具体实施方式对本申请作进一步详细的说明。
本专利的发明人经研究发现，现有方案通常在接收到目标APP的启动指令后，创建目标APP的进程，并由目标APP的进程进行对应广告内容的显示处理，该显示处理过程具体可以包括：从广告服务器请求的广告内容，再将该广告内容转化为能够显示的显示内容。例如，上述转化过程具体可以包括：首先基于解码处理将该广告内容转化为对应的纹理内容，然后，通过GPU(图形处理器，Graphics Processing Unit)对该纹理内容进行渲染，最后在智能终端上展示对应的渲染结果。可以看出，上述显示处理过程需要耗费大量的时间成本，从而导致广告内容的显示时刻远远晚于启动指令的触发时刻。
本申请实施例的核心构思之一在于，在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；进而在智能终端上展示所述目标业务对应的显示内容。相对于现有方案在接收到用户针对目标应用的启动指令后从广告服务器获取对应的业务内容，并通过解码处理得到对应的纹理数据，由于从预先存储的业务内容中获取的是预先处理过的、所述目标应用对应目标业务的纹理数据，也即本申请实施例可以在目标应用的启动指令之前提前准备好符合预置纹理 格式的纹理数据，因此能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
并且，由于本申请实施例可以在目标应用的启动过程中不进行业务内容的解码处理，而是可以将纹理数据提交给GPU进行渲染处理以得到对应业务的显示内容，因此能够节省对应的解码处理时间，从而可以进一步提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
另外，本申请实施例还能够节省现有方案中解码处理所需的内存，因此能够降低智能终端的峰值内存。
方法实施例一
参照图1，示出了本申请的一种业务处理方法实施例一的步骤流程图，具体可以包括如下步骤：
步骤101、在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
步骤102、通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
步骤103、在智能终端上展示所述目标业务对应的显示内容。
本申请实施例提供的业务处理方法可应用于智能终端中，上述智能终端具体包括但不限：智能手机、平板电脑、电子书阅读器、MP3(动态影像专家压缩标准音频层面3，Moving Picture Experts Group Audio Layer III)播放器、MP4(动态影像专家压缩标准音频层面4，Moving Picture Experts Group Audio Layer IV)播放器、膝上型便携计算机、车载电脑、台式计算机、机顶盒、智能电视机、可穿戴设备等等。
本申请实施例中，业务可用于表示各行业中需要处理的业务，例如，上述业务具体可以包括：广告业务、天气预报业务、彩铃业务等，本申请实施 例主要以广告业务为例进行说明，其他业务相互参照即可。
在实际应用中，从广告服务器等业务服务器获取的业务内容通常为文件格式的内容(如图片内容等)，而文件格式通常是为了存储信息而使用的对信息的特殊编码方式，其可以存储在磁盘中或者内存中，但其并不能被GPU所识别，因为以向量计算见长的GPU对于这些复杂的计算无能为力。因此，这些文件格式被应用程序读取后，还是需要通过CPU转化为R5G6B5、A4R4G4B4，A1R5G5B5、R8G8B8、A8R8G8B8等纹理格式，再将该纹理格式传送到GPU进行使用。也即，纹理格式是GPU能够识别的像素格式，其能被快速寻址并采样。
针对现有方案中广告内容的显示时刻远远晚于启动指令的触发时刻的问题，本申请实施例可以预先存储业务的纹理数据；其中，所述纹理数据可以符合GPU能够识别的预置纹理格式；这使得GPU对所述纹理数据进行处理，以得到所述目标业务对应的显示内容，例如，GPU可以对上述纹理数据进行渲染处理，以得到对应的显示内容，可以理解，本申请实施例对于步骤102中通过所述图形处理器对所述纹理数据进行处理的具体过程不加以限制。
在本申请的一种可选实施例中，所述预先存储的业务内容包括：契合用户的个性化特征的业务内容。进一步可选地，可以通过如下步骤进行业务内容的预先存储：
步骤A1、在接收到目标应用的启动指令前，依据用户的个性化特征获取对应的业务内容；
步骤A2、将所获取的业务内容转化为符合预置纹理格式的纹理数据；
步骤A3、对所述纹理数据进行预先存储。
本可选实施例依据用户的个性化特征获取对应的业务内容，能够提高业务内容与用户的个性化特征的契合度，因此可以更精确地向用户投放感兴趣的业务内容，从而可以提高业务投放的命中率。
其中，上述个性化特征具体可以包括如下特征中的至少一种：用户属性特征、偏好特征。其中，上述用户属性特征可以包括：相对稳定的静态属性特征，如用户的年龄、性别、地域、学历、商圈、职业、婚姻、消费等级等。
相对于上述用户属性特征的相对稳定性，上述偏好特征通常具有动态性，其可以随着不断变化的用户行为而变化。在本申请的一种可选实施例中，所述偏好特征具体可以包括：用户对业务内容、视频内容、图片内容、网页内容、游戏内容等内容的偏好特征等。例如，用户的个性化特征包括“足球”，则说明用户对“足球”感兴趣，故可以获取“足球”对应的业务内容。又如，用户的个性化特征包括“购物”，则说明用户对“购物”感兴趣，故可以获取“购物”对应的业务内容
在实际应用中，步骤A1中业务内容的预先存储对应的时机具体可以包括：在智能终端本次启动前，或者，在智能终端本次启动后且在接收到目标应用的启动指令前。其中，在智能终端本次启动后且在接收到目标应用的启动指令前对应的时机，可以使用尽可能多和尽可能新的、用户的个性化特征进行业务内容的获取，因此能够提高业务内容与用户的个性化特征的契合度。在智能终端本次启动前对应的时机，可以保证在目标应用的启动指令前获取完业务内容。当然，本领域技术人员可以根据实际应用需求，采用业务内容的预先存储对应的具体时机，例如，在智能终端本次启动后且在接收到目标应用的启动指令前可以进一步包括：在智能终端的本次启动完成时或者本次启动过程中等，本申请实施例对于业务内容的预先存储对应的具体时机不加以限制。
在本申请的一种可选实施例中，所述预置纹理格式具体可以包括：预置压缩纹理格式，上述预置压缩纹理格式能够通过对纹理的压缩，达到节约系统带宽并提高效能的目的。在本申请的一种应用示例中，上述预置压缩纹理格式具体可以包括：ETC1(Ericsson texture compression)、PVRTC(PowerVR texture compression)、ATITC(ATI texture compression)、S3TC(S3Texture Compression)等，其中，S3TC支持6:1的压缩比例,所以 理论上6M的纹理可以被压缩为1M存放在缓存中，从而节约了缓存。当然，上述预置压缩纹理格式只是作为示例，本领域技术人员可以根据实际应用需求，采用其他的预置压缩纹理格式或者非压缩的预置纹理格式，本申请实施例对于具体的预置纹理格式不加以限制。
在本申请的另一种可选实施例中，将步骤101所获得纹理数据输出至图形处理器的过程具体可以包括：根据GPU的类型，创建纹理数据的上下文，然后按照预置上传方式将纹理数据的上下文上传至GPU对应的预置位置。例如，在GPU的类型为ARM Mali时，可以创建ETC1纹理数据的上下文，并按照预置上传方式将纹理数据的上下文上传至GPU对应的预置位置。可以理解，本申请实施例对于将步骤101所获得纹理数据输出至图形处理器的具体过程不加以限制。
在本申请的再一种可选实施例中，AppManager(应用管理器)在接收到目标应用的启动指令后，可以创建目标APP的进程，并由目标APP的进程执行图1对应的业务处理流程。具体地，目标APP的进程可以异步调用业务处理模块，以使该业务处理模块执行图1对应的业务处理流程；而目标APP的进程可以执行目标应用的启动流程。可以理解，本申请实施例对于业务处理流程各步骤对应的执行主体不加以限制。
本申请实施例可以提供从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的如下获取方案：
获取方案1
获取方案1具体可以包括：将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务。获取方案1可以在目标应用的启动过程中，向用户投放与目标应用相匹配的目标业务，因此能够提高业务投放的命中率。例如，在目标应用为“淘宝APP”时，对应的目标业务可以为足球、衣服等产品的销售广告，或者，对应的目标业务可以为双十一活动的促销广告，这使得用户在观看该目标业务后可以产生相应的购物行为，例如，用户可以通过“淘宝APP”购 买目标业务对应的产品。
本申请实施例中，第一特征和第二特征可分别表示目标应用和业务的属性，其可以分别具有对应的描述关键词。
在本申请的一种可选实施例中，所述第一特征具体可以包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种。其中，应用类型可用于表示应用所属的类型或者类别，例如，上述应用类型具体可以包括：游戏类型、电商类型、视频类型等。应用标签可用于表示目标应用的标签，如“淘宝APP”和“京东APP”虽然均属于电商类型，但是，二者的应用标签可以更具体，例如“淘宝APP”的应用标签具体可以包括：“客户对客户”、“生活消费”和“线上购物”等，而“京东APP”的应用标签具体可以包括：“商家对客户”、“生活消费”和“线上购物”等。
应用活动标签可用于表示应用对应的活动，例如，电商类型的APP均具有对应的促销活动，如双十一活动、双十二活动、六一活动等，可以理解，应用活动标签可以具有时间属性，例如，双十一活动的时间属性为“11月11日”。
在实际应用中，上述应用类型、应用标签、应用活动标签可由应用的开发者或者应用运营商提供，也可以基于客户端的反馈得到。例如，客户端可以接收用户针对某应用提交的应用标签，可以理解，本申请实施例对于上述应用类型、应用标签、应用活动标签的具体获取方式不加以限制。
使用信息可表示用户对于应用的使用情况，其可以间接反映用户对于应用的喜爱度。在实际应用中，上述使用信息具体可以包括：使用频率和使用时间等。例如，应用的使用频率越高，则说明用户对于应用的喜爱度越高。又如，用户对于应用的最近使用时间越新，则说明用户对于应用的喜爱的时效度越高。可以理解，本领域技术人员可以根据实际应用需求采用具体的使用信息，本申请实施例对于具体的使用信息不加以限制。
在本申请的一种可选实施例中，业务的第二特征可由业务运营商提供，也可通过对业务内容进行分析得到。其中，业务的第二特征可与业务 的主题相关，也可与业务的内容相关，还可与业务的类别相关。例如，“耐克足球广告1”的第二特征具体可以包括：“耐克”、“足球”、“销售”等。可以理解，本申请实施例对于具体的第二特征及其获取方式不加以限制。
在实际应用中，将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，以得到对应的匹配率，并在匹配率符合预置匹配率条件时确定匹配成功。例如，上述预置匹配率条件具体可以包括：匹配率大于匹配阈值，该匹配阈值可以为大于85％的数值等。在本申请的一种应用示例中，假设目标应用为“淘宝APP”，而“淘宝APP”的应用类型为电商类型，“淘宝APP”的应用标签具体可以包括：“客户对客户”、“生活消费”和“线上购物”，假设“耐克足球广告1”的第二特征具体可以包括：“耐克”、“足球”、“销售”等，则由于“销售”与电商类型和“线上购物”的匹配率均比较高，则可以确定“耐克足球广告1”为与“淘宝APP”匹配成功的广告。
综上，获取方案1具有如下优点：
第一，可以在目标应用的启动过程中，向用户投放与目标应用相匹配的目标业务，因此能够提高业务投放的命中率；例如，用户的智能终端中没有安装电商类型的应用，就可以不向用户投放网络购物类别的广告；
第二，方便业务投放商针对应用的第一特征投放对应的启动业务；例如，针对电商类型的应用投放双十一活动对应的广告等，这不仅能够保证业务投放的命中率；而且，由于低频的应用也能够反映用户的偏好需求，故能够使得低频的应用也具有业务运营价值，使其能够产生额外的收益。
获取方案2
获取方案2中，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤101，具体可以包括：
步骤B1、通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；
步骤B2、依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
本申请实施例中，AppManager(应用管理器)可用于对智能终端中APP进行动态管理，其中，上述动态管理具体可以包括安装、卸载、启动、停止等。
在实际应用中，预先存储的纹理数据通过具有对应的存储路径信息。故在实施获取方案2的过程中，应用管理器在接收到目标应用的启动指令后，可以获取目标应用对应目标业务，进一步获取目标业务的纹理数据的存储路径信息，并将该存储路径信息传递给目标应用的进程，以使该目标应用的进程依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
获取方案3
获取方案4中，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤101，具体可以包括：
在接收到用户针对目标应用的启动指令后，应用管理器将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
应用管理器获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
目标应用的进程异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
所述业务处理模块依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式。
以上通过获取方案1-获取方案3对从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的过程进行了详细介绍，可以理解，本 领域技术人员可以根据实际应用需求，采用上述获取方案1-获取方案3中的任一或者组合，或者，还可以采用从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的其他技术方案，例如可以从预先存储的业务中随机选择目标业务，或者，可以依据业务的投放频率从预先存储的业务中随机选择目标业务，其中可以优先选择低投放频率的业务，以提高业务投放的均衡度等，可以理解，本申请实施例对于从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的具体技术方案不加以限制。
在本申请的一种可选实施例中，在上述显示内容的展示过程中，在接收到用户针对上述显示内容的点击操作后，可以从当前页面跳转至预置的跳转页面。其中，该预置的跳转页面可以与目标业务的主题相关，例如，在目标业务的主题为产品时，该预置的跳转页面可以是产品对应的页面；又如，在目标业务的主题为公益时，该预置的跳转页面可以是公益组织的页面等，可以理解，本申请实施例对于具体的跳转页面不加以限制。
在本申请的另一种可选实施例中，在接收到用户的点击操作后，除了停止所述目标业务对应的显示内容的展示外，还可以停止目标应用的启动处理，其中，目标应用的处理具体可以包括：获取所述目标应用的界面内容，以为目标应用的启动界面提供内容，并将上述界面内容缓存。进一步，在再次接收用户对目标用户的触发指令后，可以继续目标应用的启动处理，或者，在接收到用户对于跳转页面的返回指令后，可以继续所述目标业务对应的显示内容的展示和目标应用的启动处理。
综上，本申请实施例包括如下优点：
首先，本申请实施例可以在目标应用的启动指令之前准备好符合预置纹理格式的纹理数据，因此能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
并且，由于本申请实施例可以在目标应用的启动过程中不进行业务内容的解码处理，而是可以将纹理数据提交给GPU进行渲染处理以得到对应业 务的显示内容，因此能够节省对应的解码处理时间，从而可以进一步提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
另外，本申请实施例还能够节省现有方案中解码处理所需的内存，因此能够降低智能终端的峰值内存。
方法实施例二
参照图2，示出了本申请的一种业务处理方法实施例二的步骤流程图，具体可以包括如下步骤：
步骤201、在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
步骤202、通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
步骤203、在智能终端上展示所述目标业务对应的显示内容；
相对于方法实施例一，本实施例的方法还可以包括：
步骤204、在接收到目标应用的启动指令后，获取所述目标应用的界面内容；
步骤205、在所述界面内容符合预置条件时，停止所述目标业务对应的显示内容的展示。
本实施例在接收到目标应用的启动指令后，可以在处理目标业务对应的显示内容的同时，获取所述目标应用的界面内容，以为目标应用的启动界面提供内容。在本申请的一种应用示例中，上述获取所述目标应用的界面内容具体可以包括：创建并初始化渲染引擎，根据目标应用的描述文件进行资源的下载，并利用该渲染引擎对所下载的资源进行布局渲染和界面绘制，以得到对应的界面内容。可以理解，本申请实施例对于获取所述目 标应用的界面内容的具体过程不加以限制。
本实施例还可以在所述界面内容符合预置条件时，停止所述目标业务对应的显示内容的展示。在本申请的一种可选实施例中，上述预置条件具体可以包括：所述界面内容所占用的屏幕尺寸超出智能终端的屏幕尺寸，此种情况下，可以认为完成第一屏幕的绘制，因此，可以停止所述目标业务对应的显示内容的展示，并对上述界面内容进行展示，以使用户看到目标应用的界面内容。
方法实施例三
参照图3，示出了本申请的一种业务处理方法实施例三的步骤流程图，具体可以包括如下步骤：
步骤301、在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
步骤302、通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
步骤303、在智能终端上展示所述目标业务对应的显示内容；
相对于方法实施例一，本实施例的方法还可以包括：
步骤304、在停止所述目标业务对应的显示内容的展示后，向业务模块和/或业务服务器发送所述显示内容对应的展示信息。
本实施例可以向业务模块和/或业务服务器发送所述显示内容对应的展示信息，以使业务模块向业务服务器上传已投放业务对应显示内容的展示信息，从而可以使业务服务器进行业务服务的后续处理，上述后续处理具体可以包括：已投放业务的收费处理、已投放业务的投放频率的计算等。本申请实施例中，业务模块可用于表示智能终端中用于下载、解压和管理业务内容的模块，其可以具备与业务服务器进行通信的能力。
在本申请的一种应用示例中，上述展示信息具体可以包括：展示时长、展示次数、点击次数等，可以理解，本申请实施例对于具体的展示信息不加以限制。其中，上述点击次数可以与上述显示内容的点击操作相应。
方法实施例四
相对于方法实施例一——方法实施例三重点描述准备和展示目标应用对应目标业务对应的显示内容的过程，方法实施例四重点描述业务内容的预先存储过程。
参照图4，示出了本申请的一种业务处理方法实施例四的步骤流程图，具体可以包括如下步骤：
步骤401、获取业务内容；
步骤402、将所获取的业务内容转化为符合预置纹理格式的纹理数据；
步骤403、对所述纹理数据进行预先存储。
由于本实施例可以提前准备好符合预置纹理格式的纹理数据，因此能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。在实际应用中，步骤401中业务内容的获取时机具体可以包括：在智能终端本次启动前，或者，在智能终端本次启动后且在接收到目标应用的启动指令前。当然，本领域技术人员可以根据实际应用需求，采用业务内容的具体获取时机，例如，在智能终端本次启动后且在接收到目标应用的启动指令前可以进一步包括：在智能终端的本次启动完成时或者本次启动过程中等，本申请实施例对于业务内容的具体获取时机不加以限制。
在本申请的一种可选实施例中，可以依据用户的个性化特征获取对应的业务内容，故能够提高业务内容与用户的个性化特征的契合度，因此可以更精确地向用户投放感兴趣的业务内容，从而可以提高业务投放的命中率。
在本申请的一种可选实施例中，所述用户的个性化特征具体可以包括：
依据用户的历史行为数据得到的个性化特征；和/或
依据智能终端中已安装应用的第一特征得到的个性化特征。
其中，历史行为可以为用户通过智能终端产生的任意行为。例如，上述历史行为具体可以包括：网页浏览行为、网页搜索行为、商品购买行为、网络内容的发布行为和互动行为(如收藏行为、点赞行为、评论行为等)等。其中，可以基于用户标识获取用户的历史行为数据，也可以基于用户的智能终端的标识获取用户的历史行为数据。并且，可以通过分析用户的历史行为数据得到对应的个性化特征，上述个性化特征具体可以包括用户属性特征、偏好特征等，本申请实施例对于依据用户的历史行为数据得到个性化特征的具体过程不加以限制。
在实际应用中，用户在智能终端中安装应用和使用已安装应用，通常是为了满足自身的行为需求。例如，用户安装电商类型的应用，通常是为了网络购物的行为需求。又如，用户按照棋牌类型的应用，通常是为了满足棋牌的娱乐行为需求。故可以认为，智能终端中已安装应用的第一特征可以反映用户的偏好需求。因此，本申请实施例可以依据智能终端中已安装应用的第一特征得到的个性化特征，并将该个性化特征应用于业务内容的获取和投放，不仅能够提高业务投放的命中率，例如，用户的智能终端中没有安装电商类型的应用，就可以不向用户投放网络购物类别的业务；而且能够使得低频的应用也具有业务运营价值，使其能够产生额外的收益。例如，用户的已安装应用中包括亲子类型的应用，以满足孩子生长信息的记录需求，但用户对于该亲子类型的应用的使用频率较低，但是在用户启动该亲子类型的应用的过程中，向用户投放契合亲子类型的业务，仍然能够保证业务投放的命中率。
在具体实现中，可以直接将智能终端中已安装应用的第一特征作为用户的个性化特征，也可以对智能终端中已安装应用的第一特征进行处理以 得到用户的个性化特征。其中，第一特征的处理具体可以包括：去重处理、扩展处理，其中，上述去重处理可以去掉含义重复的关键词，上述扩展处理可以对第一特征对应的关键词进行扩展，以得到对应的同义词。可以理解，本领域技术人员可以根据实际应用需求，采用任意方式依据智能终端中已安装应用的第一特征得到个性化特征，本申请实施例对于依据智能终端中已安装应用的第一特征得到个性化特征的具体方式不加以限制。
在实际应用中，上述步骤401可以从业务服务器获取对应的业务内容，具体地，可以向业务服务器发送用户的个性化特征，并从业务服务器接收对应的业务内容。
在本申请的一种应用示例中，图4所示的业务处理流程可由业务模块来执行。其中，该业务模块可用于下载、解压和管理业务内容，其不仅可以通过与业务服务器的交互获取业务内容，而且可以对业务内容进行处理以得到符合预置纹理格式的纹理数据，并且，其还可以在接收到目标应用的启动指令之前启动以及时为目标应用提供对应目标业务的业务内容。
本申请实施例可以提供依据用户的个性化特征获取对应的业务内容的如下技术方案：
技术方案1
技术方案1中，上述依据用户的个性化特征获取对应的业务内容的步骤401，具体可以包括：将用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
在实际应用中，可以将用户的个性化特征与业务的第二特征进行匹配，以得到对应的匹配率，并在匹配率符合预置匹配率条件时确定匹配成功，其中，预置匹配条件可以参照前述内容，在此不作赘述。
需要说明的是，用户的个性化特征对应的关键词可以为一个或多个，其中的每个关键词均可以具备相匹配的业务，并且与每个关键词相匹配的业务的数量也可以为一个或者多个，可以理解，本申请实施例对于步骤401所获取业务内容的数量不加以限制。
另外，需要说明的是，本申请实施例可以根据不断变化的个性化特征，对已获取的业务内容进行更新。例如，在新增个性化特征1时，可以获取个性化特征1对应的业务内容。又如，在个性化特征2被删除时，可以从已获取的业务内容中删除对应的业务内容。
技术方案2
技术方案2中，上述依据用户的个性化特征获取对应的业务内容的步骤401，具体可以包括：依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
技术方案2可以依据用户的个性化特征对应的优先级顺序，获取对应的业务内容，其中，可以优先获取高优先级的个性化特征对应的业务内容，并按照步骤402-步骤403的流程将所获取的业务内容转化为纹理数据并进行预先存储；这相对于不区分优先级而是同时获取所有个性化特征对应的业务内容的获取方式，由于高优先级的个性化特征对应业务内容通常小于所有个性化特征对应的业务内容，故技术方案2可以提高业务内容的准备速度，从而可以在接收到目标应用的启动指令后，提高该目标应用对应目标业务的显示内容的获取速度。
在本申请的一种可选实施例中，所述第一特征具体可以包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种，则所述个性化特征对应的优先级顺序依次可以包括：所述应用活动标签对应的个性化特征、应用标签对应的个性化特征和所述应用类型对应的个性化特征。
由于应用活动标签所反映偏好需求的时效性通常较强，故可以优先针对应用活动标签对应的个性化特征获取对应的业务内容。由于应用标签所反映偏好需求的精细度通常高于应用类型所反映偏好需求的精细度，故应用标签对应的个性化特征的优先级可以高于应用类型对应的个性化特征的优先级。
可以理解，上述所述应用活动标签对应的个性化特征、应用标签对应的个性化特征和所述应用类型对应的个性化特征对应的优先级顺序只是作 为可选实施例，而不理解为本申请实施例对于优先级顺序的应用限制，实际上，本领域技术人员可以根据实际应用需求采用个性化特征对应的优先级顺序，例如，可以将时效性更强、与偏好需求的匹配度更高的个性化特征确定为高优先级等，本申请实施例对于个性化特征对应的具体优先级顺序不加以限制。
在本申请的另一种可选实施例中，在高优先级的个性化特征对应业务内容的获取完成后，可以认为完成了业务内容的获取，而可以不进行低优先级的个性化特征对应业务内容的获取，因此可以有效节省智能终端的带宽。当然，在高优先级的个性化特征对应业务内容的获取完成后，还可以依次进行低优先级的个性化特征对应业务内容的获取，本申请实施例对于依据用户的个性化特征对应的优先级顺序，获取对应的业务内容的具体过程不加以限制。
技术方案3
技术方案3中，上述依据用户的个性化特征获取对应的业务内容的步骤401可由业务组件执行，具体可以包括：
业务组件从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
业务组件从应用管理器获取已安装应用的第一特征；
业务组件将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
以上通过技术方案1、技术方案2和技术方案3对依据用户的个性化特征获取对应的业务内容的过程进行了详细介绍，可以理解，本领域技术人员可以根据实际应用需求，采用上述技术方案1—技术方案3中的任一或者组合，或者，还可以采用依据用户的个性化特征获取对应的业务内容的其他技术方案，本申请实施例对于依据用户的个性化特征获取对应的业务内容的具体技术方案不加以限制。
在本申请的一种可选实施例中，步骤403对应的转化过程具体可以包括生成纹理装配器，并通过该纹理装配器将业务内容转化为对应的纹理数据，可以理解，本申请实施例对于具体的转化过程不加以限制。
综上，本实施例具有如下优点：
首先，由于本实施例可以提前准备好符合预置纹理格式的纹理数据，因此能够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
其次，本实施例可以依据用户的个性化特征获取对应的业务内容，故能够提高业务内容与用户的个性化特征的契合度，因此可以更精确地向用户投放感兴趣的业务内容，从而可以提高业务投放的命中率。
需要说明的是，对于方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本申请实施例并不受所描述的动作顺序的限制，因为依据本申请实施例，某些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作并不一定是本申请实施例所必须的。
系统实施例
为使本领域技术人员更好地理解本申请实施例，参照图5，示出了本申请的一种业务处理系统的结构示意图，具体可以包括：应用中心501、应用管理器502和业务组件503。
应用中心501
应用中心501可用于收集并维护应用及应用的信息(以下简称应用信息)。应用信息可用于标识应用。在实际应用中，应用信息可以包括应用标签和应用类型等信息，这些应用信息后续可以作为第一特征用于目标应用对应目标业务的获取，或者，可以作为用户的个性化特征的获取依据。
在实际应用中，应用中心501可以位于网络侧，其可以通过收集、人工 标注等方式获取上述应用信息。例如，应用中心501可以接收应用的开发者提交的应用信息，也可以基于客户端的反馈得到用户标注的应用信息。
并且，应用中心501可以将应用信息存储于单独的文件中，或者，将应用信息存储于应用的Manifest等配置文件中，以供下载；其中，Manifest可以为描述应用的文件。可以理解，本申请实施例对于具体的应用信息及其具体的存储方式不加以限制。
应用管理器502
APPManager(应用管理器)502可位于智能终端侧，用于对智能终端中应用进行动态管理，其中，上述动态管理具体可以包括安装、卸载、启动、停止等，其可以在智能终端后启动。
在实际应用中，应用管理器可以获取智能终端中的已安装应用、及对应的应用信息，并且，应用管理器还可以获取智能终端中已安装应用的使用信息，从而可以得到已安装应用的第一特征。
业务组件503
业务组件503位于智能终端侧，可用于下载、解压和管理业务内容，其不仅可以通过与业务服务器的交互获取业务内容，而且可以对业务内容进行处理以得到符合预置纹理格式的纹理数据，并且，其还可以在接收到目标应用的启动指令之前启动以及时为目标应用提供对应目标业务的业务内容。
在本申请的一种可选实施例中，业务组件503可以从业务服务器获取业务配置信息，其中，该业务配置信息中可以包括业务的第二特征；同时，业务组件503还可以从应用管理器502获取已安装应用的第一特征；然后，将依据上述第一特征得到的用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
在本申请的另一种可选实施例中，业务组件503还可以基于用户的历史行为数据获取对应的个性化特征，并将用户的个性化特征与业务的第二特 征进行匹配，并针对匹配成功的业务获取对应的业务内容。
在本申请的再一种可选实施例中，业务组件503可以向应用管理器502发送业务配置信息，以使应用管理502依据上述第一特征得到的用户的个性化特征与业务的第二特征进行匹配，并将匹配成功的业务的信息(如标识信息)发送给业务组件503，以使业务组件503针对匹配成功的业务获取对应的业务内容。
在图5所示业务处理系统的基础上，参照图6，示出了本申请的一种业务处理方法示例的流程步骤图，具体可以包括：
步骤601、应用上传；其中，开发者可以将已开发的应用上传至应用中心501；
步骤602、应用安装；其中，用户可以从应用中心501下载应用，并将所下载的应用安装在智能终端中；
步骤603、应用管理器502保存业务信息；其中，应用管理器502可以获取智能终端中的已安装应用、及对应的应用信息，并且，应用管理器502还可以获取智能终端中已安装应用的使用信息，从而可以得到已安装应用的第一特征；进一步，应用管理502还可以获取与上述第一特征相匹配的业务信息；
步骤604、应用管理器502向业务组件503发送上述业务信息；
步骤605、业务组件503下载上述业务信息对应的业务内容；
步骤606、业务组件503将所下载的业务内容转化为符合预置纹理格式的纹理数据；
步骤607、启动目标应用；其中，可以在接收到用户针对目标应用的启动指令后，进行上述启动；
步骤608、应用管理器502获取所述目标应用对应目标业务的存储路径信息；具体地，可以将该目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
步骤609、应用管理器502创建目标应用的进程；
步骤610、应用管理器502向目标应用的进程发送该存储路径信息，以使目标应用的进程异步调用业务处理模块，并向该业务处理模块发送该存储路径信息；
步骤611、该业务处理模块依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；
步骤612、该业务处理模块通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
步骤613、在智能终端上展示所述目标业务对应的显示内容；
在本申请的一种可选实施例中，上述方法示例还可以包括如下步骤：
步骤614、在接收到用户针对上述显示内容的点击操作后，从当前页面跳转至预置的跳转页面；
步骤615、目标应用的进程创建并初始化渲染引擎，根据目标应用的描述文件进行资源的下载；
步骤616、利用该渲染引擎对所下载的资源进行布局渲染和界面绘制，以得到对应的界面内容；
步骤617、在所述界面内容符合预置条件时，停止所述目标业务对应的显示内容的展示，并进行所述界面内容的展示。
综上，本申请实施例的业务处理系统具有如下优点：
第一，本申请实施例可以根据用户的个性化特征获取对应的业务内容，将该业务内容转换为应用处理器能够识别的预置纹理格式的纹理数据，并对该纹理数据进行预先存储。相对于现有方案在接收到用户针对应用的启动指令后再从业务服务器获取对应的业务内容，由于本申请实施例中业务组件503在智能终端中安装应用后即可从业务服务器获取相应的纹理数据，也即纹理数据可以是在目标应用的启动指令之前准备好的，因此能 够提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
第二，由于本申请实施例能够预先存储为应用处理器能够识别的预置纹理格式的纹理数据；这样，不仅能够避免在业务内容处理过程出现智能终端的GPU不支持纹理数据的纹理格式的问题；而且，相对于现有方案在接收到用户针对应用的启动指令后再从业务服务器获取对应的业务内容，并通过解码处理得到对应的纹理数据，本申请实施例可以在应用的启动过程中不进行业务内容的解码处理，而是可以将纹理数据提交给GPU进行渲染处理以得到对应业务的显示内容，因此能够节省对应的解码处理时间，从而可以进一步提高业务的显示内容的获取速度，从而能够使业务内容的显示时刻提前。
第三，由于本申请实施例可以在应用的启动过程中不进行业务内容的解码处理，因此能够节省该解码内容所需的内存，因此能够降低智能终端的峰值内存。
第四，本申请实施例可以依据用户的个性化特征获取对应的业务内容，故能够提高业务内容与用户的个性化特征的契合度，因此可以更精确地向用户投放感兴趣的业务内容，从而可以提高业务投放的命中率。
第五，本申请实施例可以在目标应用的启动过程中，向用户投放与目标应用相匹配的目标业务，因此能够提高业务投放的命中率；例如，用户的智能终端中没有安装电商类型的应用，就可以不向用户投放网络购物类别的业务；
第六，本申请实施例方便业务投放商针对目标应用的第一特征投放对应的启动业务；例如，针对电商类型的应用投放双十一活动对应的业务等，这不仅能够保证业务投放的命中率；而且，由于低频的应用也能够反映用户的偏好需求，故能够使得低频的应用也具有业务运营价值，使其能够产生额外的收益。
第七，相对于现有方案中应用从对应服务器下载业务内容并在应用的 启动过程中展示业务内容、所存在的业务内容与应用一一对应的问题，本申请实施例中应用管理器可以为任意应用提供业务内容，也即本申请实施例中预先存储的业务的纹理数据可以适用于任意的应用，不仅可以提高业务内容的适用范围，而且可以节省不同应用重复下载业务内容所需的带宽。
装置实施例一
参照图7，示出了本申请的一种业务处理装置实施例一的结构框图，具体可以包括如下模块：
纹理获取模块701，用于在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
纹理处理模块702，用于通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；以及
内容展示模块703，用于在智能终端上展示所述目标业务对应的显示内容。
在本申请的一种可选实施例中，所述纹理获取模块702，具体可以包括：
匹配子模块，用于将所述目标应用的第一特征与预先存储的广告的第二特征进行匹配，将匹配成功的广告作为所述目标应用对应目标业务。
在本申请的另一种可选实施例中，所述纹理获取模块702，具体可以包括：
路径获取子模块，用于通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；以及
读取子模块，用于依据所述存储路径信息，读取所述目标应用对应目 标业务的纹理数据。
在本申请的再一种可选实施例中，所述纹理获取模块702，具体可以包括：
匹配子模块，位于应用管理器，用于在接收到用户针对目标应用的启动指令后，将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
第一发送子模块，位于应用管理器，用于获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
第二发送子模块，位于目标应用的进程，用于异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
业务处理模块，用于依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式。
装置实施例二
参照图8，示出了本申请的一种业务处理装置实施例二的结构框图，具体可以包括如下模块：
获取模块801，用于获取业务内容；
转化模块802，用于将所获取的业务内容转化为符合预置纹理格式的纹理数据；以及
存储模块803，用于对所述纹理数据进行预先存储。
在本申请的一种可选实施例中，所述获取模块801，具体可以包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
所述第一获取子模块，具体可以包括：
匹配单元，用于将用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
在本申请的另一种可选实施例中，所述获取模块801，具体可以包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
所述第一获取子模块，具体可以包括：
顺序获取单元，依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
在本申请的再一种可选实施例中，所述获取模块801可以位于业务组件，具体可以包括：
第二获取子模块，用于从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
第三获取子模块，用于从应用管理器获取已安装应用的第一特征；以及
匹配子模块，用于将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
对于装置实施例而言，由于其与方法实施例基本相似，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。
智能终端实施例
参照图9，示出了本申请一种智能终端实施例的结构框图，具体可以包括：至少一个存储器901、显示器902、至少一个处理器903和至少一个输入单元904。
其中，该输入单元904可用于接收用户输入的数字或字符信息，以及控制信号。具体地，本申请实施例中，该输入单元904可以包括触摸屏941，可收集用户在其上或附近的触摸操作(比如用户使用手指、触笔等任何适合的物体或附件在触摸屏941上的操作)，并根据预先设定的程式驱动相应的 连接装置。当然，除了触摸屏941，输入单元904还可以包括其他输入设备，如物理键盘、功能键(比如音量控制按键、开关按键等)、鼠标等。
显示器902具体可以包括显示面板，可选的，可以采用液晶显示器(Liquid Crystal Display，LCD)或有机发光二极管(Organic Light-Emitting Diode，OLED)等形式来配置显示面板。其中，触摸屏941可以覆盖显示面板，形成触摸显示屏，当该触摸显示屏检测到在其上或附近的触摸操作后，传送给处理器903以执行相应的处理。
在本申请实施例中，通过调用存储该存储器901内的程序，和/或，模块，和/或，数据，处理器903在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；在智能终端上展示所述目标业务对应的显示内容。
本说明书中的各个实施例均采用递进的方式描述，每个实施例重点说明的都是与其他实施例的不同之处，各个实施例之间相同相似的部分互相参见即可。
本领域内的技术人员应明白，本申请实施例的实施例可提供为方法、装置、或计算机程序产品。因此，本申请实施例可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本申请实施例可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
在一个典型的配置中，所述计算机设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。计算机可读介质包括永久性和非永久性、可移动和非可移动媒体 可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括非持续性的电脑可读媒体(transitory media)，如调制的数据信号和载波。
本申请实施例是参照根据本申请实施例的方法、终端设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理终端设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理终端设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理终端设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理终端设备上，使得在计算机或其他可编程终端设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程终端设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
尽管已描述了本申请实施例的优选实施例，但本领域内的技术人员一旦 得知了基本创造性概念，则可对这些实施例做出另外的变更和修改。所以，所附权利要求意欲解释为包括优选实施例以及落入本申请实施例范围的所有变更和修改。
最后，还需要说明的是，在本文中，诸如第一和第二等之类的关系术语仅仅用来将一个实体或者操作与另一个实体或操作区分开来，而不一定要求或者暗示这些实体或操作之间存在任何这种实际的关系或者顺序。而且，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、物品或者终端设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者终端设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、物品或者终端设备中还存在另外的相同要素。
以上对本申请所提供的一种业务处理方法、一种业务处理装置和一种智能终端，进行了详细介绍，本文中应用了具体个例对本申请的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本申请的方法及其核心思想；同时，对于本领域的一般技术人员，依据本申请的思想，在具体实施方式及应用范围上均会有改变之处，综上所述，本说明书内容不应理解为对本申请的限制。

Claims (23)

  1. 一种业务处理方法，其特征在于，包括：
    在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
    通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
    在智能终端上展示所述目标业务对应的显示内容。
  2. 根据权利要求1所述的方法，其特征在于，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
    将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务。
  3. 根据权利要求1所述的方法，其特征在于，所述从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
    通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；
    依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
  4. 根据权利要求1所述的方法，其特征在于，所述预先存储的业务内容包括：契合用户的个性化特征的业务内容。
  5. 根据权利要求2所述的方法，其特征在于，所述第一特征包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种。
  6. 根据权利要求1至5中任一所述的方法，其特征在于，所述在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据的步骤，包括：
    在接收到用户针对目标应用的启动指令后，应用管理器将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
    应用管理器获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
    目标应用的进程异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
    所述业务处理模块依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式。
  7. 根据权利要求1至5中任一所述的方法，其特征在于，所述方法还包括：
    在接收到目标应用的启动指令后，获取所述目标应用的界面内容；
    在所述界面内容符合预置条件时，停止所述目标业务对应的显示内容的展示。
  8. 根据权利要求1至5中任一所述的方法，其特征在于，所述方法还包括：
    在停止所述目标业务对应的显示内容的展示后，向业务模块和/或业务服务器发送所述显示内容对应的展示信息。
  9. 一种业务处理方法，其特征在于，包括：
    获取业务内容；
    将所获取的业务内容转化为符合预置纹理格式的纹理数据；
    对所述纹理数据进行预先存储。
  10. 根据权利要求9所述的方法，其特征在于，所述获取业务内容的步骤，包括：依据用户的个性化特征获取对应的业务内容；
    所述依据用户的个性化特征获取对应的业务内容的步骤，包括：
    将用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
  11. 根据权利要求9所述的方法，其特征在于，所述获取业务内容的步骤，包括：依据用户的个性化特征获取对应的业务内容；
    所述依据用户的个性化特征获取对应的业务内容的步骤，包括：
    依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
  12. 根据权利要求9所述的方法，其特征在于，所述获取业务内容的步骤，包括：
    业务组件从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
    业务组件从应用管理器获取已安装应用的第一特征；
    业务组件将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
  13. 根据权利要求9至12中任一所述的方法，其特征在于，所述用户的个性化特征包括：
    依据用户的历史行为数据得到的个性化特征；和/或
    依据智能终端中已安装应用的第一特征得到的个性化特征。
  14. 根据权利要求13所述的方法，其特征在于，所述第一特征包括：应用类型、应用标签、应用活动标签和使用信息中的至少一种；
    所述个性化特征对应的优先级顺序依次包括：所述应用活动标签对应的个性化特征、应用标签对应的个性化特征和所述应用类型对应的个性化 特征。
  15. 一种业务处理装置，其特征在于，包括：
    纹理获取模块，用于在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
    纹理处理模块，用于通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；以及
    内容展示模块，用于在智能终端上展示所述目标业务对应的显示内容。
  16. 根据权利要求15所述的装置，其特征在于，所述纹理获取模块，包括：
    匹配子模块，用于将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务。
  17. 根据权利要求15所述的装置，其特征在于，所述纹理获取模块，包括：
    路径获取子模块，用于通过应用管理器获取所述目标应用对应目标业务的纹理数据的存储路径信息；以及
    读取子模块，用于依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据。
  18. 根据权利要求15所述的装置，其特征在于，所述纹理获取模块，包括：
    匹配子模块，位于应用管理器，用于在接收到用户针对目标应用的启动指令后，将所述目标应用的第一特征与预先存储的业务的第二特征进行匹配，将匹配成功的业务作为所述目标应用对应目标业务；
    第一发送子模块，位于应用管理器，用于获取所述目标业务的存储路径信息，并向所述目标应用的进程发送所述存储路径信息；
    第二发送子模块，位于目标应用的进程，用于异步调用业务处理模块，并向所述业务处理模块发送所述存储路径信息；
    业务处理模块，用于依据所述存储路径信息，读取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合应用处理器能够识别的预置纹理格式
  19. 一种业务处理装置，其特征在于，包括：
    获取模块，用于获取业务内容；
    转化模块，用于将所获取的业务内容转化为符合预置纹理格式的纹理数据；以及
    存储模块，用于对所述纹理数据进行预先存储。
  20. 根据权利要求19所述的装置，其特征在于，所述获取模块，包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
    所述第一获取子模块，包括：
    匹配单元，用于将用户的个性化特征与业务的第二特征进行匹配，并针对匹配成功的业务获取对应的业务内容。
  21. 根据权利要求19所述的装置，其特征在于，所述获取模块，包括：第一获取子模块，用于依据用户的个性化特征获取对应的业务内容；
    所述第一获取子模块，包括：
    顺序获取单元，依据用户的个性化特征对应的优先级顺序，获取对应的业务内容。
  22. 根据权利要求19所述的装置，其特征在于，所述获取模块，位于 业务组件，包括：
    第二获取子模块，用于从广告服务器获取广告配置信息，其中，所述广告配置信息中包括广告的第二特征；
    第三获取子模块，用于从应用管理器获取已安装应用的第一特征；以及
    匹配子模块，用于将依据上述第一特征得到的用户的个性化特征与广告的第二特征进行匹配，并针对匹配成功的广告获取对应的业务内容。
  23. 一种智能终端，其特征在于，包括有存储器，以及一个或者一个以上的程序，其中一个或者一个以上程序存储于存储器中，且经配置以由一个或者一个以上处理器执行所述一个或者一个以上程序包含用于进行以下操作的指令：
    在接收到目标应用的启动指令后，从预先存储的业务内容中获取所述目标应用对应目标业务的纹理数据；其中，所述纹理数据符合图形处理器能够识别的预置纹理格式；
    通过所述图形处理器对所述纹理数据进行处理，以得到所述目标业务对应的显示内容；
    在智能终端上展示所述目标业务对应的显示内容。
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