WO2017128417A1 - 根据目的地推送广告的方法以及推送系统 - Google Patents

根据目的地推送广告的方法以及推送系统 Download PDF

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Publication number
WO2017128417A1
WO2017128417A1 PCT/CN2016/072987 CN2016072987W WO2017128417A1 WO 2017128417 A1 WO2017128417 A1 WO 2017128417A1 CN 2016072987 W CN2016072987 W CN 2016072987W WO 2017128417 A1 WO2017128417 A1 WO 2017128417A1
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destination
area
advertisement
user
pushing
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PCT/CN2016/072987
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English (en)
French (fr)
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胡明祥
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胡明祥
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Priority to PCT/CN2016/072987 priority Critical patent/WO2017128417A1/zh
Publication of WO2017128417A1 publication Critical patent/WO2017128417A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of navigation, and in particular relates to a method for pushing an advertisement according to a destination and a pushing system.
  • GPS navigation merchants can register shop information in GPS navigation, users can use the store name to fuzzyly query the location of the business, and calculate the route according to the user's current location. This way, after the user has mastered the certain information of the merchant, the merchant location can be quickly found. Another way is that the GPS merchant registers the store information and matches the relevant tags. When the user selects, for example, a restaurant tag, the location information of the restaurant in the area can be displayed.
  • both of the above methods require the user to actively select the search, but in many cases, for example, the user only temporarily navigates to a place to do things, but it takes a long time to wait for the middle of the person or the process, and then search for food or shopping information on the map, but At this time, the information of the indiscriminate store and location is displayed, and the user cannot provide more accurate advertisements, such as discount advertisements or merchant promotion information.
  • Embodiments of the present invention provide a method for pushing an advertisement according to a destination, and the purpose is to provide a situation that the current navigation system cannot deliver an advertisement. It is necessary to provide an advertisement that matches the area of the destination by recording the user input, and push the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the purpose more quickly. Consumer consultation near the ground.
  • the present invention is achieved by a method of pushing an advertisement based on a destination, comprising the steps of:
  • the advertisement information is matched according to the area of the destination input by the user, and the advertisement of the area where the destination is located is pushed to the user.
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit for recording a matching relationship between the location area on the map and the advertisement
  • a detecting unit whose input end is connected to the output end of the recording unit, and is used for detecting an area where the destination is input by the user;
  • the push unit has an input end connected to the output end of the detecting unit, and is configured to match the advertisement information according to the area where the destination is input by the user, and push the advertisement of the area where the destination is located to the user.
  • the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a destination according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a destination according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the matching relationship between the location area on the map and the advertisement is recorded.
  • the Nanping Street area is recorded, and the merchants in the area can publish advertisements corresponding to food, shopping, and business.
  • step S101 the area in which the user inputs the destination is detected.
  • step S102 The advertisement information is matched according to the area where the destination is input by the user, and the advertisement of the area where the destination is located is pushed to the user.
  • the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • a recording unit 21 configured to record a matching relationship between the location area on the map and the advertisement
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting an area where the destination is input by the user;
  • Push unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user.
  • the working principle is: the recording unit 21 records the matching relationship between the location area on the map and the advertisement, and the detecting unit 22 The area where the destination is input by the user is detected, and the pushing unit 23 matches the advertisement information according to the area of the destination input by the user, and pushes the advertisement of the area where the destination is located to the user.
  • the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation.

Abstract

一种用于导航领域的根据目的地推送广告的方法以及推送系统，所述方法包括：记录地图上位置区域与广告的匹配关系（S100）；检测用户输入的目的地所在区域（S102）；根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告（S103）。通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费资讯。

Description

根据目的地推送广告的方法以及推送系统 技术领域
本发明属于导航领域，尤其是涉及一种根据目的地推送广告的方法以及推送系统。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
随着汽车的普及和道路的建设，城际间的经济往来更加频繁，活动的区域也越来越大；为了提高生活质量，大量的休闲活动、探险活动的举行使我们并不局限在自己认识的一小块区域中，不认识道路，找不到目的地的情况也屡有发生，就此，车载GPS导航仪将会以合适的价位走入车主的世界，成为车上的基本装备。
目前GPS导航，商家可以在GPS导航注册店铺信息，用户可以使用店名模糊查询出商家位置，并根据用户当前位置计算出路线，这种方式在用户掌握了商家一定的信息之后可以很快找到商家位置；还有一种方式是GPS商家注册了店铺信息，并匹配了相关标签，当用户选择例如餐饮标签时就可以显示区域内的餐饮店位置信息。但是上述两种方式都需要用户主动选择查找，但是很多时候例如用户只是临时导航到一个地方办事，但是中途等人或者办理过程中需要很长时间，这时在地图上搜索饮食或者购物信息，但是这时显示的都是无差别的店铺与位置的信息，无法提供给用户更加确切的广告，例如打折广告或者商家促销信息。
综上，需要针对当前导航系统无法投放广告的情况 ，需要提供一种通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询。
 技术问题
本发明实施例提供了一种根据目的地推送广告的方法，目的在于 针对当前导航系统无法投放广告的情况 ，需要提供一种通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询。
技术解决方案
本发明是这样实现的：一种根据目的地推送广告的方法，包括以下步骤：
记录地图上位置区域与广告的匹配关系；
检测用户输入的目的地所在区域；
根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
本发明实施例还提供了一种推送系统，包括：
记录单元，检测单元，推送单元，其中：
记录单元，用于记录地图上位置区域与广告的匹配关系；
检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的目的地所在区域；
推送单元，其输入端与所述检测单元输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
 有益效果
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询。
附图说明
图 1 是本发明实施例提供的一种根据目的地推送广告的方法的流程示意图；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种根据目的地推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中记录地图上位置区域与广告的匹配关系。
例如记录南屏街片区，在该片区的商家可以刊登饮食，购物，商业对应的广告。
在步骤 S101 中，检测用户输入的目的地所在区域。
在步骤 S102 中，根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询。
图 2 是本发明实施例提供的推送系统构示意图，该推送系统：
记录单元 21 ，检测单元 22 ，推送单元 23 ，其中：
记录单元 21 ，用于记录地图上位置区域与广告的匹配关系；
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户输入的目的地所在区域；
推送单元 23 ，其输入端与所述检测单元 22 输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
其工作原理是：记录单元 21 记录地图上位置区域与广告的匹配关系，检测单元 22 检测用户输入的目的地所在区域，推送单元 23 根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据目的地推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录地图上位置区域与广告的匹配关系；
    检测用户输入的目的地所在区域；
    根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，推送单元，其中：
    记录单元，用于记录地图上位置区域与广告的匹配关系；
    检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的目的地所在区域；
    推送单元，其输入端与所述检测单元输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告。
PCT/CN2016/072987 2016-01-31 2016-01-31 根据目的地推送广告的方法以及推送系统 WO2017128417A1 (zh)

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CN101534315A (zh) * 2008-03-14 2009-09-16 深圳市莱科电子技术有限公司 一种与定位导航相结合的广告信息发布系统
US20110320275A1 (en) * 2010-06-23 2011-12-29 International Business Machines Corporation Advertising proximity route selection
CN102620738A (zh) * 2011-01-27 2012-08-01 纳夫特克北美有限责任公司 交互式地理特征
CN103559631A (zh) * 2013-11-01 2014-02-05 上海语镜汽车信息技术有限公司 一种基于多种数据的智能匹配判断的移动互联网声音广告发布系统
CN103781022A (zh) * 2014-02-12 2014-05-07 重庆先迈通信技术有限公司 一种基于地理位置的广告推送业务系统及处理方法
CN104683951A (zh) * 2015-03-17 2015-06-03 北京合生共济投资咨询有限责任公司 确定待推送信息的方法及系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101534315A (zh) * 2008-03-14 2009-09-16 深圳市莱科电子技术有限公司 一种与定位导航相结合的广告信息发布系统
US20110320275A1 (en) * 2010-06-23 2011-12-29 International Business Machines Corporation Advertising proximity route selection
CN102620738A (zh) * 2011-01-27 2012-08-01 纳夫特克北美有限责任公司 交互式地理特征
CN103559631A (zh) * 2013-11-01 2014-02-05 上海语镜汽车信息技术有限公司 一种基于多种数据的智能匹配判断的移动互联网声音广告发布系统
CN103781022A (zh) * 2014-02-12 2014-05-07 重庆先迈通信技术有限公司 一种基于地理位置的广告推送业务系统及处理方法
CN104683951A (zh) * 2015-03-17 2015-06-03 北京合生共济投资咨询有限责任公司 确定待推送信息的方法及系统

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