WO2017128414A1 - 根据天气推送广告的方法以及推送系统 - Google Patents

根据天气推送广告的方法以及推送系统 Download PDF

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Publication number
WO2017128414A1
WO2017128414A1 PCT/CN2016/072984 CN2016072984W WO2017128414A1 WO 2017128414 A1 WO2017128414 A1 WO 2017128414A1 CN 2016072984 W CN2016072984 W CN 2016072984W WO 2017128414 A1 WO2017128414 A1 WO 2017128414A1
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Prior art keywords
weather
advertisement
pushing
unit
tag
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PCT/CN2016/072984
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English (en)
French (fr)
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胡明祥
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胡明祥
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Priority to PCT/CN2016/072984 priority Critical patent/WO2017128414A1/zh
Publication of WO2017128414A1 publication Critical patent/WO2017128414A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the present invention belongs to the field of the Internet, and more particularly to a method for pushing advertisements according to weather and a push system.
  • the present invention is directed to the case where the current advertisement delivery is inaccurate, and it is required to provide a By matching the weather and ad type, detecting the current weather and pushing ads that match the weather, the ad push is more targeted, and the ad delivery is more accurate, and the user can get a quicker consumer consultation when the weather changes.
  • a method of pushing advertisements according to weather comprising the following steps:
  • the embodiment of the invention further provides a pushing system, the pushing system comprising:
  • a recording unit for recording one or more advertisement labels and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
  • a detecting unit wherein the input end is connected to the output end of the recording unit for detecting the current weather
  • the push unit has an input end connected to the output end of the detecting unit, configured to match the advertisement of the corresponding label according to the weather, and push the advertisement of the label.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. advisory.
  • FIG. 1 is a schematic flow chart of a method for pushing advertisements according to weather according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flow chart of a method for pushing advertisements according to weather according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 one or more advertisement tags and weather corresponding to each advertisement tag are recorded. And the matching relationship between each advertisement tag and the weather.
  • windy days you can correspond to windbreakers, snow chains, snow chains, etc.
  • step S101 the current weather is detected.
  • step S102 the advertisement of the corresponding tag is matched according to the weather, and the advertisement of the tag is pushed.
  • It can be pushed to the user's mobile app, pushed via SMS, or embedded in a webpage.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. advisory.
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
  • a recording unit 21 configured to record one or more advertisement labels, and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting the current weather;
  • Push unit 23 its input end and detection unit 22 The output is connected, and the advertisement for matching the label is matched according to the weather, and the advertisement of the label is pushed.
  • the working principle is that the user records one or more advertisement labels in the recording unit 21, and the weather corresponding to each advertisement label. And the matching relationship between each advertisement tag and the weather, the detecting unit 22 detects the current weather, and the pushing unit 23 matches the advertisement of the corresponding tag according to the weather, and pushes the advertisement of the tag.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. advisory.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

一种根据天气推送广告的方法以及推送系统，所述方法包括：记录一个或一个以上的广告标签、各广告标签对应的天气，以及各广告标签与所述天气的匹配关系（S100）；检测当前天气（S101）；根据天气匹配出对应标签的广告，并推送该标签的广告（S102）。通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询。

Description

根据天气推送广告的方法以及推送系统 技术领域
本发明属于互联网领域，尤其是涉及 一种根据天气推送广告的方法以及推送系统 。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
完美的购物条件不但包括朋友的陪伴，优美的背景音乐，还包括好天气。一项对汽车消费行为的研究发现，汽车购买行为和天气之间有一种有趣的相关性。研究人员发现，天气越温暖，敞篷车的销量越大，直到一年中最热的时候。
下雨了要打伞、天冷了要穿棉衣、下雪了要买雪铲，但除了这些具有十分显著的气候、季节特征的产品之外，消费者的许多购物习惯也与天气有着千丝万缕的联系。例如天气开始降温时，用户会考虑换季衣服购买，以及各种保暖设施购买与更新。气温升高也会刺激用户对制冷设备的维护。特别是对于餐饮行业，每逢冷天火锅或者烤肉往往是消费者最爱的食物，热天时冷饮或者凉拌食品又会变为新宠。但是目前无论是对于消费者或者商家，商家把广告信息放在广告平台，无论是户外广告还是网络广高，通过覆盖面吸引用户注意，而对于消费者在天气变化时，也只能主动的搜索相关消费品，这样不但商家增加了广告成本，用户搜索消费品时面对大量的广告也很不方便。
综上，需要针对当前广告投放不精确的情况，需要提供一种通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询。
 技术问题
本发明实施针对当前广告投放不精确的情况，需要提供一种 通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询 。
技术解决方案
本发明是这样实现的： 一种根据天气推送广告的方法 ，包括以下步骤：
记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系 ;
检测当前天气；
根据天气匹配出对应标签的广告，并推送该标签的广告。
本发明实施例还提供了推送系统，所述推送系统包括：
记录单元，检测单元，推送单元，其中：
记录单元，用于记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系；
检测单元，其输入端与记录单元输出端连接，用于检测当前天气；
推送单元，其输入端与检测单元输出端连接，用于根据天气匹配出对应标签的广告，并推送该标签的广告。
 有益效果
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询。
附图说明
图 1 是本发明实施例提供的一种根据天气推送广告的方法 的流程示意图 ；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是本发明实施例提供的一种根据天气推送广告的方法 的流程示意图 ，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中 , 记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系。
例如大风天，可以对应防风衣，雪天对应防滑链，火锅等。
在步骤 S101 中 , 检测当前天气。
在步骤 S102 中，根据天气匹配出对应标签的广告，并推送该标签的广告。
可以向用户手机 app 推送，通过短信，或者网页植入广告中推送。
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询。
图 2 是本发明实施例提供的推送系统的结构示意图，所述推送系统包括：
记录单元 21 ，检测单元 22 ，推送单元 23 ，其中：
记录单元 21 ，用于记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系；
检测单元 22 ，其输入端与记录单元 21 输出端连接，用于检测当前天气；
推送单元 23 ，其输入端与检测单元 22 输出端连接，用于根据天气匹配出对应标签的广告，并推送该标签的广告。
其工作原理是：用户在记录单元 21 记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系，检测单元 22 检测当前天气，推送单元 23 根据天气匹配出对应标签的广告，并推送该标签的广告。
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据天气推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系 ;
    检测当前天气；
    根据天气匹配出对应标签的广告，并推送该标签的广告。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，推送单元，其中：
    记录单元，用于记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系；
    检测单元，其输入端与记录单元输出端连接，用于检测当前天气；
    推送单元，其输入端与检测单元输出端连接，用于根据天气匹配出对应标签的广告，并推送该标签的广告。
PCT/CN2016/072984 2016-01-31 2016-01-31 根据天气推送广告的方法以及推送系统 WO2017128414A1 (zh)

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JP2002215656A (ja) * 2001-01-18 2002-08-02 Nec Corp 広告情報の供給方法
CN101895818A (zh) * 2010-08-09 2010-11-24 宇龙计算机通信科技(深圳)有限公司 一种依据天气预报推送信息的方法及服务器
CN101945173A (zh) * 2010-09-17 2011-01-12 宇龙计算机通信科技(深圳)有限公司 一种天气信息显示方法及移动终端
CN104639664A (zh) * 2015-03-17 2015-05-20 北京合生共济投资咨询有限责任公司 一种推送信息的方法及系统
CN105049490A (zh) * 2015-06-25 2015-11-11 青岛海尔智能家电科技有限公司 一种天气预报的方法、装置及相关设备
CN105069147A (zh) * 2015-08-21 2015-11-18 成都秋雷科技有限责任公司 一种推送消息的方法
CN105243103A (zh) * 2015-09-19 2016-01-13 杭州电子科技大学 一种基于内容的推送时间确定方法

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002215656A (ja) * 2001-01-18 2002-08-02 Nec Corp 広告情報の供給方法
CN101895818A (zh) * 2010-08-09 2010-11-24 宇龙计算机通信科技(深圳)有限公司 一种依据天气预报推送信息的方法及服务器
CN101945173A (zh) * 2010-09-17 2011-01-12 宇龙计算机通信科技(深圳)有限公司 一种天气信息显示方法及移动终端
CN104639664A (zh) * 2015-03-17 2015-05-20 北京合生共济投资咨询有限责任公司 一种推送信息的方法及系统
CN105049490A (zh) * 2015-06-25 2015-11-11 青岛海尔智能家电科技有限公司 一种天气预报的方法、装置及相关设备
CN105069147A (zh) * 2015-08-21 2015-11-18 成都秋雷科技有限责任公司 一种推送消息的方法
CN105243103A (zh) * 2015-09-19 2016-01-13 杭州电子科技大学 一种基于内容的推送时间确定方法

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