WO2017116061A2

WO2017116061A2 - System for providing user participating advertisement service and method therefor

Info

Publication number: WO2017116061A2
Application number: PCT/KR2016/014950
Authority: WO
Inventors: 양창모
Original assignee: 전자부품연구원
Priority date: 2015-12-28
Filing date: 2016-12-20
Publication date: 2017-07-06
Also published as: WO2017116061A3; KR20170077438A

Abstract

The present invention relates to providing advertisement contents. A system for providing a user participating advertisement service, according to an embodiment of the present invention, comprises: a registration unit for registering, in a database, multiple contents inputted from the outside, metadata with respect to the multiple contents, and a content layout; an advertisement contents writing unit for writing advertisement contents on the basis of the multiple contents, the metadata, and the contents layout according to an external request, and registering the written advertisement contents in the database; and service providing unit for providing the advertisement contents according to an external request and playing selected advertisement contents.

Description

User Participation Advertisement Service Provision System and Method

The present invention relates to providing an advertisement service, and in detail, when an advertiser provides a variety of content used for authoring an advertisement content, a user implemented to create a new form of advertisement content by combining and editing the provided variety of content. It relates to a participatory advertisement service providing system and a providing method.

Advertising is designed to promote the buying behavior of a product or service by promoting and persuading consumers' desires and needs by presenting and persuading the unspecified existence, features, and benefits of the product or service, or to increase public confidence in the advertiser. It is non-face-to-face communication.

The advertising content used in the existing advertising service is mainly used in the form of a single video or a single image, but recently, as the advertising screen is gradually enlarged and sharpened, after the layout process of dividing various types of advertising content into several sections, Increasingly, the use of multiple types of content in a single screen is being expanded.

However, in the conventional notice service, an advertisement terminal and a screen are installed at a specific location, and an advertiser authors and provides advertisement content optimized for the corresponding advertisement terminal and the screen.

This conventional method not only does not satisfy the high expectations of the user's advertising content, but also has a disadvantage in that the user does not reflect the recent tendency of the content service to supply a new type of content by editing and combining the content.

The present invention has been made to solve the above problems of the prior art, the object of the present invention, the present invention relates to an advertising service system, in detail, if the advertiser provides a variety of content used in the advertising content authoring In addition, the present invention provides a system and a method for providing a user-participated advertisement service, which is implemented to allow a user to combine and edit a variety of contents provided to author a new form of advertisement content.

According to an aspect of the present invention, there is provided a system for providing a user-participated advertisement service according to an aspect of the present invention. An advertisement content authoring unit authoring advertisement content on the basis of the multi-content content, the metadata, and the content layout and registering the authored advertisement content in the database according to an external request; And a service provider for providing the advertisement content and playing the selected advertisement content according to an external request.

The registration unit receives the multi-content from outside, generates metadata about the multi-content received, and registers the generated metadata in the database.

The registration unit registers the multi-content content based on a unique ID given according to the article to be advertised.

The advertisement content authoring unit provides an advertisement content authoring tool and authors the advertisement content according to a request input through the provided advertisement content authoring tool.

The service provider provides the advertisement content registered in the database, and reproduces the advertisement content selected from the provided advertisement content.

According to another aspect of the present invention, there is provided a method for providing a user-participated advertisement service, including: registering various types of content input from the outside, metadata about the various types of content, and a content layout; Authoring advertisement content based on the variety of content, the metadata, and the content layout, and registering the authored advertisement content in the database; And reproducing the selected advertisement content while providing the advertisement content according to an external request.

Registering the metadata is to generate metadata about the various types of content received and to register the generated metadata in the database.

Registering the multi-content content is to register the multi-content content based on a unique ID given according to the article to be advertised.

Authoring the advertising content is to provide an advertising content authoring tool and author the advertising content according to a request input through the provided advertising content authoring tool.

Playing the advertisement content is to provide the advertisement content registered in the database, and to reproduce the advertisement content selected from the provided advertisement content.

According to such an embodiment of the present invention, by directly subscribing to the advertising content authoring, it is possible to produce a more novel form of advertising content compared to the existing.

In addition, from the user's point of view, by receiving a reward for the authored advertising content, it is possible to encourage active authoring of the advertising content.

In addition, since the user directly participates in the authoring of the advertisement content, the interest of the advertisement service may be increased.

1 is a diagram illustrating a configuration of a user participating advertisement service providing system according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating a procedure according to a service providing method using a user participatory advertisement service providing system according to an exemplary embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various forms, and only the embodiments of the present invention make the disclosure of the present invention complete and the general knowledge in the technical field to which the present invention belongs. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

In describing the embodiments of the present disclosure, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present disclosure, the detailed description thereof will be omitted. Terms to be described below are terms defined in consideration of functions in the embodiments of the present invention, and may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the specification.

Hereinafter, a user participation type advertisement service providing system and a method according to an exemplary embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the system 100 for providing a user-participated advertisement service according to an embodiment of the present invention 100 (hereinafter, referred to as “system”) includes various registered contents, metadata, and a content layout so that a user can author new advertisement content. While providing the registered advertising content.

In detail, the system 100 may include a register 110, a database 120, an advertisement content authoring unit 130, a service providing unit 140, an input unit 150, and an output unit 160.

In the above description, for convenience of description, the system 100 is configured as a register 110, an advertisement content authoring unit 130, and a service provider 140 according to a function. The advertisement content authoring unit 130 and the service providing unit 140 may be implemented by one processor.

The registration unit 110 registers various types of content input from the outside in the database 120, generates metadata representing information on the various types of content, and registers the metadata in the database 120. Here, the input of various types of content may be made by an advertiser.

In addition, the multi-content may be in the form of audio, video, image, text, RSS (Rich Site Summary), widget (Widget), etc., and may be implemented in other forms than the above-listed form.

In addition, the registration unit 110 may register various types of content based on a unique ID given according to an article to be advertised.

In addition, the registration unit 110 registers a content layout input from the outside to the database 120. Here, the input of the content layout may be made by an advertiser or a user.

The advertising content authoring unit 130 includes an advertising content authoring tool, provides an advertising content authoring tool according to an external request, authors the advertising content according to a user's request input through the advertising content authoring tool, The authored advertisement content is registered in the database 120.

In this case, the advertisement content authoring unit 130 may retrieve a variety of content, metadata, and content layout stored in the database 120 and provide the same through an advertisement content authoring tool, and the user may use the advertisement content authoring tool. Authors.

Meanwhile, the advertisement content authoring unit 130 may author the advertisement content in the form of metadata representing the layout information of the advertisement content, arrange the content based on the layout, and then generate one video form through encoding. May author advertising content for.

For example, the advertisement content authoring unit 130 may provide an advertisement content authoring tool through the output unit 160 so that a user can check, and author the advertisement content according to a request input through the input unit 150. Can be.

The service provider 140 plays the advertisement content at the request of an external user (ex. User), and calculates the cost for playing the advertisement content.

In this case, the service provider 140 may provide the advertisement content registered in the database 120 through the output unit 160 so that the user can check the advertisement content, and the request input through the input unit 150. Can play the advertising content.

Meanwhile, the service provider 140 may provide a plurality of advertisement contents and then play the selected advertisement contents.

In addition, the service providing unit 140 provides a plurality of advertisement contents, a recommendation input window for the advertisement contents, and then selects the advertisement contents based on the priority information collected from the information input through the recommendation input window. It can be implemented to play.

The input unit 150 is for receiving a request of a user or an advertiser, and transmits the input information to the advertisement content authoring unit 130 or the service providing unit 140.

The output unit 160 displays information provided from the advertisement content authoring unit 130 or the service providing unit 140.

For example, the output unit 160 may display an advertisement content authoring tool provided from the advertisement content authoring unit 130 or may display advertisement content provided from the service providing unit 140.

The input unit 150 and the output unit 160 may be touch pads or touch screens that can perform both input and output functions.

In the above, the configuration and function of the user participatory advertisement service providing system according to an exemplary embodiment of the present invention have been described. Hereinafter, a service providing method using a user participation type advertisement service providing system according to an exemplary embodiment of the present invention will be described in detail with reference to the accompanying drawings.

2 is a flowchart illustrating a procedure according to a service providing method using a user participation type advertisement service system according to an exemplary embodiment of the present invention.

Referring to FIG. 2, a method of providing a user participatory advertisement service according to an exemplary embodiment of the present invention is described. The system 100 receives and registers multiple advertisement contents input from the outside (S200). In addition, the system 100 generates and registers metadata representing information on multiple advertisement contents.

Here, registration includes storing in the database 120, and registration of multiple advertisement contents may be performed by inputting an advertiser's content.

At this time, the type of the multi-ad content may include audio, video, image, text, RSS (Rich Site Summary), widgets (Widget) and the like, and may further include other types of content other than the types listed above. have.

In addition, the multi-content content registered in the step S200 may be registered based on a unique ID according to the article to be advertised. In addition, the multi-content content and metadata registered in the step S200 is used to author the advertising content.

The system 100 registers a content layout input from the outside (S210). In this case, registration of the content layout may be performed by inputting data of an advertiser or a user, and the content layout registered according to step S210 is used by a user to author advertisement content.

Thereafter, according to a user's request, the system 100 provides an advertising content authoring tool, authors the advertising content according to a user's request input through the advertising content authoring tool (S220), and registers the completed advertising content. (S230).

At this time, when authoring the advertising content according to the step S220, the system 100 authors the advertising content using the multi-content content and metadata registered in the step S200, and the content layout registered in the step S210.

That is, the user authors the advertisement content by retrieving the various contents, the metadata, and the content layout provided by the system 100 using the advertisement content authoring tool.

In addition, the advertisement content authored according to the step S220 may be in the form of metadata representing the layout information of the advertisement content, and may be one video form generated through encoding after disposing the content based on the layout.

According to this process, the advertisement content provided by the advertiser and the advertisement content authored by the user are registered in the system 100.

Thereafter, the system 100 plays the advertisement content according to a request of an external (ex. Advertiser) (S240), and calculates the cost for playing the advertisement content (S250).

At this time, the reproduction of the advertisement content in the step S240 may be made by selecting the advertisement content to be played, the advertisement content selection may be made by the advertiser itself, the information of the priority obtained through the recommendation of users It may be made by the decision of the advertiser based on, or may be made by the automatic determination of the system 100 based on the recommendation information of the user.

On the other hand, although the user-participated advertisement service providing system and the method according to the present invention has been described according to the embodiment, the scope of the present invention is not limited to the specific embodiment, it will be apparent to those of ordinary skill in the art. Various alternatives, modifications, and changes can be made within the scope of this.

Accordingly, the embodiments and the accompanying drawings described in the present invention are not intended to limit the technical spirit of the present invention, but are for explaining, and the scope of the technical idea of the present invention is not limited by the embodiments and the accompanying drawings. . The scope of protection of the present invention should be interpreted by the claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

Claims

A registration unit that registers various types of content input from the outside, metadata about the various types of content, and a content layout in a database;

An advertisement content authoring unit authoring advertisement content on the basis of the multi-content content, the metadata, and the content layout and registering the authored advertisement content in the database according to an external request; And

According to an external request, the service content providing unit for providing the advertisement content and playing the selected advertisement content

User Participation Advertising Service System.
The method of claim 1,

The registration unit receives the multi-contents from the outside, generates metadata about the multi-contents received, and registers the generated metadata in the database.

User Participation Type Advertisement Service System.
The method of claim 1,

The registration unit registers the multi-content content based on a unique ID given according to the article to be advertised.

User Participation Type Advertisement Service System.
The method of claim 1,

The advertising content authoring unit provides an advertising content authoring tool and authors the advertising content according to a request input through the provided advertising content authoring tool.

User Participation Type Advertisement Service System.
The method of claim 1,

The service providing unit provides the advertisement contents registered in the database, and plays the advertisement contents selected from the provided advertisement contents.

User Participation Type Advertisement Service System.
Registering a variety of content input from the outside, metadata about the variety of content, and a content layout;

Authoring advertisement content based on the variety of content, the metadata, and the content layout, and registering the authored advertisement content in the database; And

Providing the advertising content and playing the selected advertising content according to an external request.

How to provide user-participated advertising service.

Registering a variety of content input from the outside, metadata about the variety of content, and a content layout;

Authoring advertisement content based on the variety of content, the metadata, and the content layout, and registering the authored advertisement content in the database; And

Providing the advertising content and playing the selected advertising content according to an external request.

How to provide user-participated advertising service.
The method of claim 6,

Registering the metadata is to generate metadata about the various types of content received and to register the generated metadata in the database.

How to provide a user participatory advertising service.
The method of claim 6,

Registering the multi-content content is to register the multi-content content based on a unique ID given according to the article to be advertised.

How to provide a user participatory advertising service.
The method of claim 6,

Authoring the advertising content is providing an advertising content authoring tool and authoring the advertising content according to a request entered through the provided advertising content authoring tool.

How to provide a user participatory advertising service.
The method of claim 6,

Playing the advertising content is to provide advertising content registered in the database, and to play advertising content selected from the provided advertising content.

How to provide a user participatory advertising service.