WO2017113614A1 - 视频播放过程中插播广告的方法及装置 - Google Patents

视频播放过程中插播广告的方法及装置 Download PDF

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Publication number
WO2017113614A1
WO2017113614A1 PCT/CN2016/084905 CN2016084905W WO2017113614A1 WO 2017113614 A1 WO2017113614 A1 WO 2017113614A1 CN 2016084905 W CN2016084905 W CN 2016084905W WO 2017113614 A1 WO2017113614 A1 WO 2017113614A1
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WIPO (PCT)
Prior art keywords
advertisement
playing
video
user
resource
Prior art date
Application number
PCT/CN2016/084905
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English (en)
French (fr)
Inventor
刘卫方
张霞
Original Assignee
深圳Tcl数字技术有限公司
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Publication of WO2017113614A1 publication Critical patent/WO2017113614A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4318—Generation of visual interfaces for content selection or interaction; Content or additional data rendering by altering the content in the rendering process, e.g. blanking, blurring or masking an image region
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to a method and apparatus for inserting advertisements during video playback.
  • Video sites generally add advertisements to the middle of the video to start playing or video playback for a long time, such as 60-90 seconds, which greatly reduces the user experience when watching videos.
  • advertisements played by users who are extremely disgusted with viewing advertisements may not be able to promote the advertisements.
  • many users will turn to other things when they encounter advertisements and completely ignore the existence of advertisements. The approach does not reduce or avoid conflicts between advertising providers and video users.
  • the main purpose of the present invention is to provide a method and apparatus for inserting advertisements during video playback, which aims to solve the technical problem of playing advertisements in videos and affecting the user's viewing experience in the prior art.
  • the present invention provides a method for inserting an advertisement during video playback, comprising the steps of:
  • At least one floating window is loaded on the video layer, and an advertising resource is embedded in each of the floating windows;
  • the advertisement insertion mode includes a synchronous play mode , asynchronous play mode and bullet box mode;
  • playing the advertisement resource in the advertisement insertion mode selected by the user includes: opening a preset player and playing the advertisement resource through the preset player, and controlling the currently played The video is in a silent playing state during the playing of the advertisement resource, and resumes the normal playing state after the playing of the advertising resource ends;
  • the playing the media in the advertisement insertion mode selected by the user is: Opening a preset player and playing the advertisement resource through the preset player, while controlling that the currently played video is in a pause play state during the playing of the advertisement resource, and returning to normal after the playing of the advertisement resource ends Play status
  • the advertisement resource is played in the advertisement insertion mode selected by the user: displaying a popup box on the video layer and displaying the advertisement resource in the popup box.
  • the real-time detecting whether the user issues an interstitial advertisement instruction and the advertisement resource selected by the user is specifically:
  • the real-time detecting whether each of the floating windows is selected if at least one of the floating windows is selected, the user issues an interstitial advertisement instruction, and the advertisement resource selected by the user is the advertising resource corresponding to the selected floating window.
  • the method for inserting an advertisement during the video playing process further includes:
  • the total playing duration of the inserted commercial resource during the playing of the video is counted
  • the advertisement resource embedded in the floating window is loaded and played when the currently played video ends.
  • the method for inserting an advertisement during the video playing process further includes:
  • the total playing duration of the inserted commercial resource during the playing of the video is counted
  • the advertisement resource embedded in the floating window is loaded and played when the currently played video ends.
  • the method for obtaining the preset duration threshold is:
  • Calculating an advertisement playing duration according to the actual playing duration and the proportional value, and the calculated advertising playing duration is the preset duration threshold.
  • the method for obtaining the preset duration threshold is:
  • Calculating an advertisement playing duration according to the actual playing duration and the proportional value, and the calculated advertising playing duration is the preset duration threshold.
  • the state of the floating window is variable, and an initial state of the floating window is an invisible state, and when a user operation is detected on the video layer, the floating window is switched from an invisible state to a visible state. .
  • the present invention provides a method for inserting an advertisement in a video playing process, and the method for inserting an advertisement in the video playing process includes:
  • At least one floating window is loaded on the video layer, and an advertising resource is embedded in each of the floating windows;
  • the real-time detecting whether the user issues an interstitial advertisement instruction and the advertisement resource selected by the user is specifically:
  • the real-time detecting whether each of the floating windows is selected if at least one of the floating windows is selected, the user issues an interstitial advertisement instruction, and the advertisement resource selected by the user is the advertising resource corresponding to the selected floating window.
  • the method before the loading and playing the selected resource of the user according to the detection result, the method further includes:
  • the loading and playing the user selected inventory according to the detection result is:
  • the advertisement resource is loaded according to the detection result and played in the advertisement insertion mode selected by the user.
  • the advertisement insertion mode includes a synchronous play mode, an asynchronous play mode, and a bullet box mode;
  • playing the advertisement resource in the advertisement insertion mode selected by the user includes: opening a preset player and playing the advertisement resource through the preset player, and controlling the currently played The video is in a silent playing state during the playing of the advertisement resource, and resumes the normal playing state after the playing of the advertising resource ends;
  • the playing the media in the advertisement insertion mode selected by the user is: Opening a preset player and playing the advertisement resource through the preset player, while controlling that the currently played video is in a pause play state during the playing of the advertisement resource, and returning to normal after the playing of the advertisement resource ends Play status
  • the advertisement resource is played in the advertisement insertion mode selected by the user: displaying a popup box on the video layer and displaying the advertisement resource in the popup box.
  • the method for inserting an advertisement during the video playing process further includes:
  • the total playing duration of the inserted commercial resource during the playing of the video is counted
  • the advertisement resource embedded in the floating window is loaded and played when the currently played video ends.
  • the method for obtaining the preset duration threshold is:
  • Calculating an advertisement playing duration according to the actual playing duration and the proportional value, and the calculated advertising playing duration is the preset duration threshold.
  • the state of the floating window is variable, and an initial state of the floating window is an invisible state, and when a user operation is detected on the video layer, the floating window is switched from an invisible state to a visible state. .
  • the present invention further provides an apparatus for inserting advertisements during video playback, including:
  • a floating window loading module configured to load at least one floating window on the video layer, and an advertising resource embedded in each of the floating windows
  • An instruction detection module for detecting in real time whether the user issues an interstitial advertisement instruction and an advertisement resource selected by the user
  • An advertisement playing module configured to load and play the selected inventory of the user according to the detection result.
  • the device for inserting an advertisement during the video playing process further includes:
  • a mode selection module for providing multiple ad insertion modes for the user to select
  • a mode detecting module configured to detect an advertisement insertion mode currently selected by the user
  • the advertisement playing module is further configured to:
  • the advertisement resource is loaded according to the detection result and played in the advertisement insertion mode selected by the user.
  • the present invention adds at least one floating window to the video layer of the played video, and simultaneously loads and plays the selected advertising resource by the interstitial advertisement instruction triggered by the user and the advertisement resource selected by the user, that is,
  • the selection right of playing the advertisement (including the selected advertisement content and the playing time) is given to the user, and the user freely selects the appropriate playing time to play the advertising content that he likes, thereby alleviating the advertising provider to play the advertisement and the user. Watching the contradiction between videos enhances the user's viewing experience.
  • FIG. 1 is a schematic flowchart of a method for inserting an advertisement in a video playing process according to a first embodiment of the present invention
  • FIG. 2 is a schematic flowchart of a second embodiment of a method for inserting an advertisement in a video playing process according to the present invention
  • FIG. 3 is a schematic flowchart of a third embodiment of a method for inserting an advertisement in a video playing process according to the present invention.
  • FIG. 4 is a schematic flowchart of a fourth embodiment of a method for inserting an advertisement in a video playing process according to the present invention.
  • FIG. 5 is a schematic diagram of functional modules of a first embodiment of an apparatus for inserting advertisements during video playback according to the present invention
  • FIG. 6 is a schematic diagram of functional modules of a second embodiment of an apparatus for inserting advertisements during video playback according to the present invention.
  • FIG. 7 is a schematic diagram of functional modules of a third embodiment of an apparatus for inserting advertisements during video playback according to the present invention.
  • FIG. 1 is a schematic flowchart diagram of a first embodiment of a method for inserting an advertisement in a video playing process according to the present invention.
  • the method for inserting an advertisement during the video playing process includes:
  • Step S110 When playing a video, loading at least one floating window on the video layer, and embedding an advertising resource in each of the floating windows;
  • the setting of various parameters such as the number, position, size, shape, color, and transparency of the floating window is not limited, and is specifically set according to actual needs.
  • the current video website can provide five different advertisements, so five floating windows can be set correspondingly, and the position of each floating window can be randomly placed or fixed; for the user to touch and does not affect the user to watch the video,
  • the floating window is set at the edge of the player and the size of the floating window can be set as small as possible, for example, a square with a side length of 1 cm; for example, the color, shape, etc. of the floating window can be set, so that the user can distinguish the loaded Different ads (such as different content or different playback durations).
  • the video layer in this embodiment specifically refers to the display layer where the currently played video is located, so a plurality of floating windows are loaded on the video layer, and the floating window to be loaded is displayed on the video layer. That is, the top layer of the video player display layer.
  • an advertisement resource is embedded in each floating window, and the setting form of the advertisement resource is not limited, for example, an advertisement to be played, or an advertisement to be played.
  • an advertisement link (such as a URL) is preferably embedded, so that the corresponding advertisement can be directly loaded through the advertisement link embedded in the floating window.
  • the embedding setting manner of the advertisement link is not limited, for example, the user pre-sets a fixed advertisement link before the video is played, or automatically loads the specified advertisement link or randomly loads the advertisement link when the video is played.
  • Step S120 detecting, in real time, whether the user issues an interstitial advertisement instruction and an advertisement resource selected by the user;
  • the issue of the interstitial advertisement command and the selection of the advertisement resource may be performed separately or may be triggered by the same touch operation, and may be set according to actual needs. For example, when the user selects an inventory, the user also triggers an interstitial advertisement instruction.
  • the step S120 is specifically: detecting whether each of the floating windows is selected in real time, and if at least one of the floating windows is selected, the user issues an interstitial advertisement instruction, and the selected advertising resource is the selected suspension.
  • the inventory corresponding to the window the user may select one or more floating windows at the same time, and if an advertisement link is embedded in the floating window selected by the user, when the floating window is selected, an interstitial advertisement instruction is triggered, and the advertisement is simultaneously passed. Link to select the inventory corresponding to the floating window.
  • Step S130 loading and playing the selected advertising resource according to the detection result.
  • the advertisement loading operation is specifically triggered by the user. For example, during the video playing process, when the user clicks on a floating window through a device such as a remote controller or a mouse, the uploading of the advertising resource corresponding to the floating window is triggered, and Play on the video layer of the currently playing video.
  • the setting of the loaded advertisement is not limited, and is specifically set according to actual needs. For example, when it is detected that the floating window is selected, the corresponding advertisement resource is loaded through the advertisement connection embedded in the floating window, or an advertisement request message is generated and sent to the preset server, and the server randomly selects an advertisement resource in response to the loading. Ad request.
  • the state of the floating window is variable, and the initial state of the floating window is an invisible state.
  • the floating window is not The visible state switches to the visible state.
  • the invisible state described in this embodiment specifically refers to a state in which the floating window cannot be seen by the user, such as the floating window being in a transparent state or hidden in an edge position of the video playing interface.
  • the floating window is converted from an invisible state (such as a transparent state) to a visible state.
  • the transparent state of the floating window in different situations can be set.
  • the floating window when the user watches the video or has no user operation, all the floating windows are in a transparent state, and when a user input event is detected, the floating window is converted from a transparent invisible state to a visible state (such as a translucent visible state).
  • a visible state such as a translucent visible state
  • the floating window when a user inputs a click command, a move instruction, or the like through a device such as a mouse or a remote controller, the floating window is converted from a transparent invisible state to a visible state.
  • the advertisement will be played.
  • the selection rights including the selected advertising content and playing time
  • the user freely selects the appropriate playing time to play the advertising content that he likes, thereby alleviating the contradiction between the advertising advertisement and the user watching the video. , enhance the user viewing experience.
  • FIG. 2 is a schematic flowchart diagram of a second embodiment of a method for inserting an advertisement in a video playing process according to the present invention. Based on the foregoing embodiment, in this embodiment, before step S130, the method further includes:
  • Step S131 providing multiple advertisement insertion modes for the user to select
  • Step S132 detecting an advertisement insertion mode currently selected by the user.
  • a plurality of advertisement insertion modes are set, and the advertisement play or display mode corresponding to different advertisement insertion modes is different, wherein the number of the commercial insertion modes and the corresponding play or display thereof
  • the method is not limited, and it is set according to actual needs.
  • the advertisement insertion mode includes a synchronous play mode, an asynchronous play mode, and a bullet box mode, wherein the advertisement play processing modes corresponding to different advertisement insertion modes are different.
  • the synchronous play specifically refers to that the currently played video and the loaded advertisement are simultaneously played; and the asynchronous play specifically means that the currently played video and the loaded advertisement are not simultaneously played; and the bullet box mode specifically refers to popping up the display box and
  • the display resource is displayed in the display box, and the displayed advertisement resource content is not limited, and may be, for example, an cast, a user comment, a user interaction, or the like.
  • step S130 is specifically: loading the advertisement resource according to the detection result and playing the advertisement insertion mode selected by the user.
  • step S131 is performed before step S110
  • step S132 is performed after step S120, that is, the user can select and set the advertisement insertion mode in advance when playing the video, and directly detect the current selection of the user after the user issues the interstitial advertisement instruction.
  • Ad insertion mode is sequentially performed after step S120.
  • a plurality of advertisement insertion modes are provided for the user to select, thereby further satisfying different usage requirements of the user to view the advertisement.
  • the advertisement insertion mode it may be preset by the user, or may be randomly allocated by the interstitial advertisement processing device, for example, there are three floating windows, and the advertisement play mode corresponding to the first floating window is the synchronous play mode, The two floating windows correspond to the asynchronous play mode, and the third floating window corresponds to the bullet mode.
  • step S130 in an embodiment of the method for inserting an advertisement in the video playing process of the present invention, in the above step S130:
  • playing the advertisement resource in the advertisement insertion mode selected by the user includes: opening a preset player and playing the advertisement resource through the preset player, and controlling the currently played The video is in a silent playing state during the playing of the advertisement resource, and resumes the normal playing state after the playing of the advertising resource ends.
  • this type of advertisement insertion mode while the video player plays the video, re-open a new player (such as a preset player) and load the advertisement to be played, and then pass the video layer of the currently playing video.
  • the preset player plays the loaded advertisement.
  • it is required to control the currently playing video to be in a silent play state during playback of the loaded advertisement (that is, to turn off the audio output of the current video, but retain the playback of the video image) and when the loaded advertisement ends When exiting, the audio output of the currently playing video is restored.
  • the page size of the preset player to play the advertisement may be adjusted by the user, and the page played by the preset player is suspended on the video layer of the currently played video, and can be moved.
  • the user can click the advertisement link in the floating window 1, and the floating window 1 is automatically Open the preset player Player2, the player Player2 page size is smaller than the video A and can be moved, and suspended above the video A.
  • Video A is muted and played. When the ad is played, it automatically switches back to video A and continues to play.
  • the playing the media in the advertisement insertion mode selected by the user is: Opening a preset player and playing the advertisement resource through the preset player, while controlling that the currently played video is in a pause play state during the playing of the advertisement resource, and returning to normal after the playing of the advertisement resource ends Play status.
  • a preset player is re-opened and an advertisement is loaded, and then the loaded advertisement is played through the preset player on the video layer of the currently playing video.
  • the asynchronous play mode during the process of playing the loaded advertisement, it is required to control the currently playing video to be in the pause play state and resume playing of the currently played video when the loaded advertisement is played and exits. For example, if the video B is currently played, if the interstitial advertisement is detected, the loaded advertisement is played in the preset player and the video B is paused, and when the loaded advertisement ends and exits, the playback of the video B is resumed.
  • the advertisement resource is played in the advertisement insertion mode selected by the user: displaying a popup box on the video layer and displaying the advertisement resource in the popup box.
  • a popup box is displayed on the video layer and the corresponding advertisement is loaded and the loaded inventory content is displayed in the popup box.
  • the advertisement described in the present invention includes not only video advertisements but also non-video advertisements such as texts and pictures, such as casts of currently playing videos, user comments, or also allowing users to perform comment interactions.
  • the closed (exit) form of the advertisement may be manually closed by the user, or other exit forms.
  • FIG. 3 is a schematic flowchart diagram of a third embodiment of a method for inserting an advertisement in a video playing process according to the present invention. Based on the foregoing embodiment, in the embodiment, the method for inserting an advertisement in the video playing process further includes:
  • Step S210 Monitor whether the currently played video meets a preset upcoming playback end condition
  • the setting of the end condition to be played is not limited, and is specifically set according to actual needs. For example, firstly, the total playing time of the currently playing video is obtained, and the progress of the video is monitored in real time. If the current playing progress reaches a preset ratio, for example, 99% of the total playing time, the currently playing video is considered to be playing. End; or you can set the corresponding critical progress point (such as 30 seconds before the end) in the video playback progress. If the current playback progress reaches the critical progress point, it is considered that the currently playing video is about to end.
  • a preset ratio for example, 99% of the total playing time
  • the currently playing video is considered to be playing. End; or you can set the corresponding critical progress point (such as 30 seconds before the end) in the video playback progress. If the current playback progress reaches the critical progress point, it is considered that the currently playing video is about to end.
  • Step S220 If the currently playing video meets the preset upcoming playing end condition, the total playing duration of the inserted advertising resource during the playing of the video is counted. If not, the process returns to step S210 to continue monitoring.
  • Step S230 determining whether the total playing duration is less than a preset duration threshold
  • Step S240 if the total playing duration is less than the preset duration threshold, loading and playing the advertisement resource embedded in the floating window when the currently playing video ends;
  • Step S250 If the total playing duration is greater than or equal to the preset duration threshold, no processing is performed.
  • the setting of the preset duration threshold is specifically set according to actual needs, and cannot be set too long, and cannot be set too short.
  • the processing device that displays the advertisement on the video will record the event and actively load the interstitial advertisement when the user watches the new video again.
  • the embodiment determines whether the active advertisement is actively loaded by counting the total duration of the actual viewing of the advertisement by the user, thereby correspondingly improving the usage experience of the advertisement provider.
  • FIG. 4 is a schematic flowchart diagram of a fourth embodiment of a method for inserting an advertisement in a video playing process according to the present invention.
  • the method for obtaining the preset duration threshold includes: Step 310: setting a ratio of an advertisement playing duration to a video actual playing duration;
  • Step 320 Count the actual playing duration of the currently played video.
  • Step 330 Calculate an advertisement playing duration according to the actual playing duration and the proportional value, and calculate the calculated advertising playing duration as the preset duration threshold.
  • the preset duration threshold is determined according to the actual playing duration and the set scaling value of the currently played video.
  • the setting of the ratio of the length of the advertisement playing time to the actual playing time of the video is not limited, and is specifically set according to actual conditions.
  • a movie has a total duration of 100 minutes, and an ad has a duration of 1 minute.
  • the video provider needs to insert at least 3 ads during the full playback of the movie, that is, at least 100 minutes of the movie.
  • the ratio between the length of the advertisement playing time and the actual playing time of the video may be preset by the video provider, or may be freely set by the user. It should be noted that if the user is free to set, it is necessary to define one. The smallest ratio value, so as to avoid the user set the scale value is too small and damage the interests of the video provider.
  • the scale value and actively loading the interstitial advertisement when the video is about to end the contradiction between the advertisement provider and the viewer can be maximized, and the user's acceptance of the advertisement can be provided in the case of the user consciously ordering the advertisement. In order to achieve a win-win situation between the advertising provider and the audience.
  • FIG. 5 is a schematic diagram of functional modules of a first embodiment of an apparatus for inserting advertisements during video playback according to the present invention.
  • the device for inserting an advertisement during the video playing process includes:
  • the floating window loading module 10 is configured to load at least one floating window on the video layer when the video is played, and an advertising resource is embedded in each of the floating windows;
  • the setting of various parameters such as the number, position, size, shape, color, and transparency of the floating window is not limited, and is specifically set according to actual needs.
  • the current video website can provide five different advertisements, so five floating windows can be set correspondingly, and the position of each floating window can be randomly placed or fixed; for the user to touch and does not affect the user to watch the video,
  • the floating window is set at the edge of the player and the size of the floating window can be set as small as possible, for example, a square with a side length of 1 cm; for example, the color, shape, etc. of the floating window can be set, so that the user can distinguish the loaded Different ads (such as different content or different playback durations).
  • the video layer in this embodiment specifically refers to the display layer where the currently played video is located, so a plurality of floating windows are loaded on the video layer, and the floating window to be loaded is displayed on the video layer. That is, the top layer of the video player display layer.
  • an advertisement resource is embedded in each floating window, and the setting form of the advertisement resource is not limited, for example, an advertisement to be played, or an advertisement to be played.
  • an advertisement link (such as a URL) is preferably embedded, so that the corresponding advertisement can be directly loaded through the advertisement link embedded in the floating window.
  • the embedding setting manner of the advertisement link is not limited, for example, the user pre-sets a fixed advertisement link before the video is played, or automatically loads the specified advertisement link or randomly loads the advertisement link when the video is played.
  • the instruction detection module 20 is configured to detect, in real time, whether the user issues an interstitial advertisement instruction and an advertisement resource selected by the user;
  • the issue of the interstitial advertisement command and the selection of the advertisement resource may be performed separately or may be triggered by the same touch operation, and may be set according to actual needs. For example, when the user selects an inventory, the user also triggers an interstitial advertisement instruction.
  • the instruction detecting module 20 is specifically configured to: detect, in real time, whether each of the floating windows is selected, and if at least one of the floating windows is selected, the user issues an interstitial advertisement instruction, and the selected advertising resource is selected.
  • the user may select one or more floating windows at the same time, and if an advertisement link is embedded in the floating window selected by the user, when the floating window is selected, an interstitial advertisement instruction is triggered, and the advertisement is simultaneously passed. Link to select the inventory corresponding to the floating window.
  • the advertisement playing module 30 is configured to load and play the selected inventory of the user according to the detection result.
  • the advertisement loading operation is specifically triggered by the user. For example, during the video playing process, when the user clicks on a floating window through a device such as a remote controller or a mouse, the uploading of the advertising resource corresponding to the floating window is triggered, and Play on the video layer of the currently playing video.
  • the setting of the loaded advertisement is not limited, and is specifically set according to actual needs. For example, when it is detected that the floating window is selected, the corresponding advertisement resource is loaded through the advertisement connection embedded in the floating window, or an advertisement request message is generated and sent to the preset server, and the server randomly selects an advertisement resource in response to the loading. Ad request.
  • the state of the floating window is variable, and the initial state of the floating window is an invisible state.
  • the floating window is not The visible state switches to the visible state.
  • the invisible state described in this embodiment specifically refers to a state in which the floating window cannot be seen by the user, such as the floating window being in a transparent state or hidden in an edge position of the video playing interface.
  • the floating window is converted from an invisible state (such as a transparent state) to a visible state.
  • the transparent state of the floating window in different situations can be set.
  • the floating window when the user watches the video or has no user operation, all the floating windows are in a transparent state, and when a user input event is detected, the floating window is converted from a transparent invisible state to a visible state (such as a translucent visible state).
  • a visible state such as a translucent visible state
  • the floating window when a user inputs a click command, a move instruction, or the like through a device such as a mouse or a remote controller, the floating window is converted from a transparent invisible state to a visible state.
  • the advertisement advertisement selected by the user is loaded and played by the interstitial advertisement instruction triggered by the user and the advertisement resource selected by the user, that is, in the present invention.
  • the option to play the advertisement (including the selected advertisement content and the playing time) is given to the user, so that the user can freely select the appropriate playing time to play the advertising content that he likes, thereby alleviating the advertisement provider to play the advertisement and the user watching the video. The contradiction between them enhances the user's viewing experience.
  • FIG. 6 is a schematic diagram of functional modules of a second embodiment of an apparatus for inserting advertisements during video playback according to the present invention.
  • the device for inserting an advertisement in the video playing process further includes: a mode selection module 40, configured to provide a plurality of advertisement insertion modes for the user to select; and a mode detection module 50, configured to detect the current selection of the user. Ad insertion mode.
  • a plurality of advertisement insertion modes are set, and the advertisement play or display mode corresponding to different advertisement insertion modes is different, wherein the number of the commercial insertion modes and the corresponding play or display thereof
  • the method is not limited, and it is set according to actual needs.
  • the advertisement insertion mode includes a synchronous play mode, an asynchronous play mode, and a bullet box mode, wherein the advertisement play processing modes corresponding to different advertisement insertion modes are different.
  • the synchronous play specifically means that the currently played video and the loaded advertisement are simultaneously played
  • the asynchronous play specifically means that the currently played video and the loaded advertisement are not simultaneously played
  • the bullet box mode specifically refers to popping up the display box and
  • the advertisement is displayed in the display box, and the displayed advertisement content is not limited, such as displaying casts, user comments, user interactions, and the like.
  • the advertisement playing module 30 is further configured to: load the advertisement resource according to the detection result and play the advertisement insertion mode selected by the user.
  • a plurality of advertisement insertion modes are provided for the user to select, thereby further satisfying different usage requirements of the user to view the advertisement.
  • the advertisement insertion mode it may be preset by the user, or may be randomly allocated by the interstitial advertisement processing device, for example, there are three floating windows, and the advertisement play mode corresponding to the first floating window is the synchronous play mode, The two floating windows correspond to the asynchronous play mode, and the third floating window corresponds to the bullet mode.
  • the advertisement playing module 30 is configured to: start the preset player and play the preset through the preset Playing the advertisement resource while controlling the currently playing video to be in a silent playing state during the playing of the advertising resource, and returning to the normal playing state after the playing of the advertising resource ends;
  • the preset player is re-opened and the advertisement to be played is loaded, and then the preset player is played on the video layer of the currently playing video. Loaded ads.
  • the synchronous play mode it is necessary to control the currently playing video to be in the silent play state during the playback of the loaded advertisement (that is, to turn off the audio input of the current video, but retain the playback of the video image) and when the loaded advertisement ends When exiting, the audio output of the currently playing video is restored.
  • the page size of the preset player to play the advertisement may be adjusted by the user, and the preset player plays the paused page suspended on the video layer of the currently played video, and can be moved.
  • the preset player plays the paused page suspended on the video layer of the currently played video, and can be moved.
  • the user can click the advertisement link in the floating window 1, and the floating window 1 is automatically Open the preset player Player2, the player Player2 page size is smaller than the video A and can be moved, and suspended above the video A.
  • Video A is muted and played. When the ad is played, it automatically switches back to video A and continues to play.
  • the advertisement playing module 30 is configured to: open a preset player and play the advertisement resource through the preset player, and control playback of the currently played video in the advertisement resource. During the process of being paused to play, and returning to the normal playing state after the playing of the inventory is finished;
  • the advertisement display mode corresponding to the floating window is the asynchronous play mode
  • a preset player is re-opened and the advertisement is loaded, and then the preset player is passed on the video layer of the currently playing video. Play the loaded ad.
  • the asynchronous play mode during the process of playing the loaded advertisement, it is required to control the currently playing video to be in the pause play state and resume playing of the currently played video when the loaded advertisement is played and exits. For example, if the video B is currently played, if the loaded advertisement is detected, the video B is paused when the loaded advertisement is played in the preset player, and when the loaded advertisement ends and exits, the playback of the video B is resumed.
  • the advertisement playing module 30 is configured to: display a popup box on the video layer and display the advertisement resource in the popup box.
  • a popup box is displayed on the video layer and the corresponding advertisement is loaded and the loaded inventory content is displayed in the popup box.
  • the advertisement described in the present invention includes not only video advertisements but also non-video advertisements such as texts and pictures, such as casts of currently playing videos, user comments, or also allowing users to perform comment interactions.
  • the closed (exit) form of the advertisement may be manually closed by the user, or other exit forms.
  • FIG. 7 is a schematic diagram of functional modules of a third embodiment of an apparatus for inserting advertisements during video playback according to the present invention. Based on the foregoing embodiment, in this embodiment, the device for inserting advertisements during video playback further includes:
  • the play monitoring module 60 is configured to monitor whether the currently played video meets a preset upcoming play end condition
  • the setting of the end condition to be played is not limited, and is specifically set according to actual needs. For example, firstly, the total playing time of the currently playing video is obtained, and the progress of the video is monitored in real time. If the current playing progress reaches a preset ratio, for example, 99% of the total playing time, the currently playing video is considered to be playing. End; or you can set the corresponding critical progress point (such as 30 seconds before the end) in the video playback progress. If the current playback progress reaches the critical progress point, it is considered that the currently playing video is about to end.
  • a preset ratio for example, 99% of the total playing time
  • the currently playing video is considered to be playing. End; or you can set the corresponding critical progress point (such as 30 seconds before the end) in the video playback progress. If the current playback progress reaches the critical progress point, it is considered that the currently playing video is about to end.
  • the first statistic module 70 is configured to collect, when the currently played video meets the preset upcoming playback end condition, the total playing duration of the inserted advertising resource during the playing of the video;
  • the determining module 80 is configured to determine whether the total playing duration is less than a preset duration threshold
  • the advertisement playing module 30 is further configured to: when the total playing duration is less than the preset duration threshold and the currently played video ends, loading and playing the advertisement resource embedded in the floating window.
  • the duration of the corresponding scheduled advertisement must not be shortened accordingly (for the advertising operator)
  • the user purchases the advertisement service it is necessary to play the advertisement unless the user purchases the advertisement service. Therefore, in this embodiment, when the currently played video is about to end, it is necessary to determine whether the user has watched the advertisement for a long enough time, if , there is no need to watch the interstitial advertisement after the video is played, and if not, the interstitial advertisement needs to be viewed after the video is played, and the interstitial advertisement can be either an advertisement embedded in the floating window or a specially designated advertisement.
  • the setting of the preset duration threshold is specifically set according to actual needs, and cannot be set too long, and cannot be set too short.
  • the advertisement playing module 30 is further configured to: if the user has turned off the video before the video is about to end, the processing device that displays the advertisement on the video will record the event, and the user next time watches again. Actively load in-stream ads when new videos are available.
  • the embodiment determines whether the active advertisement is actively loaded by counting the total duration of the actual viewing of the advertisement by the user, thereby correspondingly improving the usage experience of the advertisement provider.

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Abstract

本发明公开了一种视频播放过程中插播广告的方法，包括：播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；实时检测用户是否发出插播广告指令以及用户选择的广告资源；根据检测结果加载并播放用户选中的广告资源。本发明还公开了一种在视频上显示广告的处理装置。本发明可提高用户对于观看视频时所插播的广告的接受程度，从而提升用户观看体验。

Description

视频播放过程中插播广告的方法及装置
技术领域
本发明涉及通信技术领域，尤其涉及视频播放过程中插播广告的方法及装置。
背景技术
伴随着互联网的快速发展，网络视频越来越多，同时嵌入到网络视频中的广告也随处可见，而播放广告与用户观看视频是矛盾的。通常视频网站普遍将广告添加到视频开始播放或者视频播放的中间时段且时间较长，比如60-90秒，从而致使用户观看视频时的体验大打折扣。此外，在用户极度厌恶观看广告的情况下所播放的广告也并不一定能起到宣传作用，同时，很多用户在遇到广告时会转而做其他事情而完全忽略广告的存在，因而现有方法并不能减少或避免广告提供商与视频用户之间的矛盾。
发明内容
本发明的主要目的在于提供一种视频播放过程中插播广告的方法及装置，旨在解决现有技术中在视频中播放广告进而影响用户观看体验的技术问题。
为实现上述目的，本发明提供一种视频播放过程中插播广告的方法，包括步骤：
播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
实时检测用户是否发出插播广告指令以及用户选择的广告资源；
提供多个广告插播模式供用户选择并检测用户当前选择的广告插播模式；根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源，其中，所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式；
当用户选择同步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源包括：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
当用户选择异步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源为: 开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
当用户选择弹框模式时，所述以用户选择的所述广告插播模式播放所述广告资源为：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
优选地，所述实时检测用户是否发出插播广告指令以及用户选择的广告资源具体为：
实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。
优选地，所述视频播放过程中插播广告的方法还包括：
监测当前播放的视频是否满足预设的即将播放结束条件；
若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
判断所述总播放时长是否小于预设时长阈值；
若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
优选地，所述视频播放过程中插播广告的方法还包括：
监测当前播放的视频是否满足预设的即将播放结束条件；
若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
判断所述总播放时长是否小于预设时长阈值；
若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
优选地，得到所述预设时长阈值的方法为：
设置广告播放时长与视频实际播放时长的比例值；
统计当前播放的视频的实际播放时长；
根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
优选地，得到所述预设时长阈值的方法为：
设置广告播放时长与视频实际播放时长的比例值；
统计当前播放的视频的实际播放时长；
根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
优选地，所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。
为实现上述目的，本发明提供一种视频播放过程中插播广告的方法，所述视频播放过程中插播广告的方法包括：
播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
实时检测用户是否发出插播广告指令以及用户选择的广告资源；
根据检测结果加载并播放用户选中的广告资源。
优选地，所述实时检测用户是否发出插播广告指令以及用户选择的广告资源具体为：
实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。
优选地，所述根据检测结果加载并播放用户选中的广告资源之前还包括：
提供多个广告插播模式供用户选择；以及
检测用户当前选择的广告插播模式；
所述根据检测结果加载并播放用户选中的广告资源为：
根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
优选地，所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式；
当用户选择同步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源包括：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
当用户选择异步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源为: 开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
当用户选择弹框模式时，所述以用户选择的所述广告插播模式播放所述广告资源为：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
优选地，所述视频播放过程中插播广告的方法还包括：
监测当前播放的视频是否满足预设的即将播放结束条件；
若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
判断所述总播放时长是否小于预设时长阈值；
若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
优选地，得到所述预设时长阈值的方法为：
设置广告播放时长与视频实际播放时长的比例值；
统计当前播放的视频的实际播放时长；
根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
优选地，所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。
进一步地，为实现上述目的，本发明还提供一种视频播放过程中插播广告的装置，包括：
悬浮窗加载模块，用于播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
指令检测模块，用于实时检测用户是否发出插播广告指令以及用户选择的广告资源；以及
广告播放模块，用于根据检测结果加载并播放用户选中的广告资源。
优选地，所述视频播放过程中插播广告的装置还包括：
模式选择模块，用于提供多个广告插播模式供用户选择；以及
模式检测模块，用于检测用户当前选择的广告插播模式；
所述广告播放模块还用于：
根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
与现有技术相比，本发明在播放视频的视频图层上添加至少一个悬浮窗，同时通过用户所触发的插播广告指令以及用户选择的广告资源来加载并播放用户选中的广告资源，也即本发明中将播放广告的选择权（包括选择播放的广告内容及播放时间）交于用户，由用户自由选择合适的播放时间播放自己所喜欢的广告内容，从而缓和了广告提供商播放广告与用户观看视频之间的矛盾，提升了用户观看体验。
附图说明
图1为本发明视频播放过程中插播广告的方法第一实施例的流程示意图；
图2为本发明视频播放过程中插播广告的方法第二实施例的流程示意图；
图3为本发明视频播放过程中插播广告的方法第三实施例的流程示意图；
图4为本发明视频播放过程中插播广告的方法第四实施例的流程示意图；
图5为本发明视频播放过程中插播广告的装置第一实施例的功能模块示意图；
图6为本发明视频播放过程中插播广告的装置第二实施例的功能模块示意图；
图7为本发明视频播放过程中插播广告的装置第三实施例的功能模块示意图。
本发明目的的实现、功能特点及优点将结合实施例，参照附图做进一步说明。
具体实施方式
应当理解，此处所描述的具体实施例仅用以解释本发明，并不用于限定本发明。
参照图1，图1为本发明视频播放过程中插播广告的方法第一实施例的流程示意图。本实施例中，所述视频播放过程中插播广告的方法包括：
步骤S110，播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
本实施例中，悬浮窗的数量、位置、大小、形状、颜色、透明度等各种参数的设置不限，具体根据实际需要进行设置。例如，当前视频网站可以提供五种不同广告，因此可相应设置五个悬浮窗，每一悬浮窗的位置可以随机摆放或者固定摆放；为便于用户触控且不影响用户观看视频，可将悬浮窗设置在播放器的边缘位置且悬浮窗的尺寸可以设置得尽量小，比如设置为边长为1厘米的正方形；比如，可对悬浮窗进行颜色、形状等设置，从而便于用户区分所加载的不同广告（比如内容不同或者播放时长不同）。
此外，本实施例中所述的视频图层具体是指当前播放视频所在的显示图层，因此在视频图层上加载若干悬浮窗，也即将加载的悬浮窗显示在视频图层之上，也即视频播放器显示层的最上层。
此外，本实施例中，为便于用户选择所需要插播的广告，在每一悬浮窗内嵌有一广告资源，该广告资源的设置形式不限，比如为待播放的广告，或者为待播放的广告所对应的加载路径等。本实施例中优选嵌入广告链接（比如URL），从而通过悬浮窗上所嵌入的广告链接即可直接加载相应广告。需要说明的是，该广告链接的嵌入设置方式不限，例如在视频播放前由用户预先设置固定的广告链接，或者在视频播放时自动加载指定的广告链接或随机加载广告链接。
步骤S120，实时检测用户是否发出插播广告指令以及用户选择的广告资源；
本实施例中，发出插播广告指令与选择广告资源既可以是分别独立进行，或者也可以是由同一触控操作所触发，具体根据实际需要进行设置。比如用户在选择广告资源的同时，也触发发出插播广告指令。
可选的，步骤S120具体为：实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。该具体实施例中，用户可以同时选择一个或多个悬浮窗，而若用户所选中的悬浮窗中嵌入有广告链接，则当该悬浮窗被选中时，触发发出插播广告指令，同时通过该广告链接，选中该悬浮窗所对应的广告资源。
步骤S130，根据检测结果加载并播放用户选中的广告资源。
本实施例中，广告加载操作具体由用户所触发，比如在视频播放过程中，用户通过遥控器或鼠标等设备点击某一悬浮窗时则触发加载与该悬浮窗相对应的广告资源，并且在当前播放视频的视频图层上进行播放。
本实施例中，对于所加载的广告的设置不限，具体根据实际需要进行设置。例如，当检测到悬浮窗被选中时，将通过该悬浮窗上所嵌入的广告连接加载对应广告资源，或者将生成一广告请求消息发送至预设服务器，由服务器随机选择一广告资源以响应加载广告请求。
进一步可选的，本实施例中所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。该实施例中所述的不可见状态具体是指悬浮窗不能被用户所看见的一种状态，比如悬浮窗为透明状态或者隐藏于视频播放界面边缘位置。例如，在视频播放过程中，当检测到用户操作（比如移动鼠标、单击、双击等）时，将所述悬浮窗由不可见状态（比如透明状态）转换为可见状态。此外，为不影响用户观看体验，可设置悬浮窗在不同情况下的透明状态。比如，在用户观看视频或者无用户操作时，所有悬浮窗都为透明状态，而当检测到用户输入事件时，则悬浮窗由透明的不可见状态转换为可见状态（比如半透明的可见状态），比如用户通过鼠标或遥控器等设备输入点击指令、移动指令等操作时，则悬浮窗由透明的不可见状态转换为可见状态。
本实施例中，通过在播放视频的视频图层上添加至少一个悬浮窗，同时通过用户所触发的插播广告指令以及用户选择的广告资源以加载并播放用户选中的广告资源，实现了将播放广告的选择权（包括选择播放的广告内容及播放时间）交于用户，由用户自由选择合适的播放时间播放自己所喜欢的广告内容，从而缓和了广告提供商播放广告与用户观看视频之间的矛盾，提升了用户观看体验。
参照图2，图2为本发明视频播放过程中插播广告的方法第二实施例的流程示意图。基于上述实施例，本实施例中，在步骤S130之前还包括：
步骤S131，提供多个广告插播模式供用户选择；
步骤S132，检测用户当前选择的广告插播模式。
本实施例中，为进一步提高用户观看体验，因此设置有多种广告插播模式，不同广告插播模式下所对应的广告播放或显示方式不同，其中，广告插播模式的数量及其对应的播放或显示方式不限，具体根据实际需要进行设置。
本实施例中，优选所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式，其中，不同广告插播模式所对应的广告播放处理方式不同。本实施例中，同步播放具体是指当前播放的视频与加载的广告同时播放；而异步播放具体是指当前播放的视频与加载的广告非同时播放；而弹框模式具体是指弹出显示框并在显示框内显示广告资源，该显示的广告资源内容不限，比如可以为演员表、用户评论、用户互动等。
此外，本实施例中，步骤S130具体为：根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
本实施例中，步骤S131、S132与上述实施例中步骤S110、S120之间的执行顺序不限，具体根据实际需要进行设置。例如步骤S131在步骤S110之前执行，而步骤S132在步骤S120之后执行，也即可由用户在播放视频时预先进行广告插播模式的选择与设置，而在用户发出插播广告指令后直接检测用户当前选择的广告插播模式。或者例如步骤S131、S132在步骤S120之后依次执行。
本实施例中提供有多个广告插播模式供用户选择，进而可以满足用户观看广告的不同使用需求。而对于广告插播模式来说，既可以由用户预先设定，或者也可以由插播广告处理装置随机分配，比如有三个悬浮窗，第一个悬浮窗所对应的广告播放模式为同步播放模式，第二个悬浮窗对应为异步播放模式，而第三个悬浮窗对应为弹框模式。
进一步可选的，在本发明视频播放过程中插播广告的方法一实施例中，上述步骤S130中：
当用户选择同步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源包括：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态。
在本类广告插播模式下，在视频播放器播放视频的同时，重新开启一个新的播放器（如预设播放器）并加载待播放的广告，然后再在当前播放视频的视频图层上通过该预设播放器播放所加载的广告。在同步播放模式下，需要在播放所加载的广告的过程中，控制当前播放的视频处于静音播放状态（也即关闭当前视频的音频输出，但保留视频图像的播放）且当所加载的广告播放结束并退出时，恢复当前播放的视频的音频输出。
可选的，在同步播放模式下，预设播放器播放广告的页面尺寸可以由用户调整，同时预设播放器播放的页面悬浮在当前播放视频的视频图层上，并可以移动。例如，用户在观看视频A时，在某个时刻，视频A的内容比较枯燥无味，用户只想忽略跳过该时刻的视频内容，则用户可点击悬浮窗1中的广告链接，则悬浮窗1自动打开预设的播放器Player2，播放器Player2页面尺寸小于视频A并且可移动，且悬浮于视频A之上。视频A处于静音并且播放状态，当广告播放完毕后，自动切换回视频A并继续播放。
当用户选择异步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源为: 开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态。
在本类广告插播模式下，重新开启一预设播放器并加载广告，然后再在当前播放视频的视频图层上通过该预设播放器播放所加载的广告。在异步播放模式下，需要在播放所加载的广告的过程中，控制当前播放的视频处于暂停播放状态且当所加载的广告播放结束并退出时，恢复当前播放视频的播放。例如，当前播放视频B，若检测到插播广告，则在预设播放器中播放该加载的广告并暂停播放视频B，而当加载的广告播放结束并退出时，恢复播放视频B。
当用户选择弹框模式时，所述以用户选择的所述广告插播模式播放所述广告资源为：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
在本类广告插播模式下，在所述视频图层上显示弹出框并加载相应广告以及在该弹出框内显示所加载的广告资源内容。需要说明的是，本发明中所述的广告不仅包括视频类广告，同时也包括文字、图片等非视频类广告，例如当前播放视频的演员表、用户评论或者还可以允许用户进行评论互动等。需要说明的是，在本类广告插播模式下，由于加载的广告为弹框显示，因此，对于该类广告的关闭（退出）形式可以为用户手动关闭，或者其他退出形式。
参照图3，图3为本发明视频播放过程中插播广告的方法第三实施例的流程示意图。基于上述实施例，本实施例中，所述视频播放过程中插播广告的方法还包括：
步骤S210，监测当前播放的视频是否满足预设的即将播放结束条件；
本实施例中，对于即将播放结束条件的设置不限，具体根据实际需要进行设置。例如，先获取当前播放的视频的总的播放时长，并实时监控视频的播放进度，若当前播放进度达到预设比例，比如达到总播放时长的99%时，则可认为当前播放的视频即将播放结束；或者也可以在视频播放进度中设置相应的临界进度点（比如结束前30秒），若当前播放进度达到该临界进度点，则认为当前播放的视频即将播放结束。
步骤S220，若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长，若不满足，则返回步骤S210继续监测。
步骤S230，判断所述总播放时长是否小于预设时长阈值；
步骤S240，若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源；
步骤S250，若所述总播放时长大于或等于所述预设时长阈值，则不做任何处理。
鉴于有些用户习惯于快进观看视频，也即用户实际观看视频的时间小于视频的播放总时长，但是对于播放的广告来说，对应预定的必须要播放的广告时长并没有相应缩短（对于广告运营商上来说，是一定要播放广告的，除非用户购买了去广告服务），因此在本实施例中，在当前播放的视频即将播放结束时，需要判断用户是否已经观看了足够长时间的广告，若是，则无需在视频播放结束再插播广告，而若否，则需要在视频播放结束后再插播广告，该插播广告既可以是悬浮窗内嵌的广告，或者也可以是特别指定的广告。
本实施例中，对于预设时长阈值的设置具体根据实际需要进行设置，既不能设置的过长，同时也不能设置得过短。
进一步可选的，若用户在视频即将播放结束之前就已经关闭了该视频，则在视频上显示广告的处理装置将记录该事件，并在下次用户再次观看新的视频时，主动加载插播广告。
本实施例中，基于广告提供商的角度，由于本发明中主要是由用户自身根据需要而有选择性的观看广告，因此，很可能存在用户未选择观看广告或者观看的广告总时长过短的问题，因此，本实施例通过统计用户观看实际观看广告的总时长，从而决定是否主动加载插播广告，从而相应提升广告提供商的使用体验。
参照图4，图4为本发明视频播放过程中插播广告的方法第四实施例的流程示意图。基于上述实施例，本实施例中，得到所述预设时长阈值的方法包括：步骤310，设置广告播放时长与视频实际播放时长的比例值；
步骤320，统计当前播放的视频的实际播放时长；
步骤330，根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
本实施例中，预设时长阈值具体根据当前播放的视频的实际播放时长与设定比例值进行确定。
本实施例中，对于广告播放时长与视频实际播放时长的比例值的设置不限，具体根据实际情况进行设置。例如，一部电影的播放总时长为100分钟，而一条广告的播放时长为1分钟，同时视频提供商需要在电影完整播放过程中至少插播3条广告，也即100分钟的电影中至少要插播3分钟的广告，则该比例值可设置为3%，也即在100分钟的电影播放过程中，用户至少得观看100*3%=3分钟的广告。
假设当前播放视频的总时长为150分钟，而用户实际观看时长为80分钟，则在这80分钟内，用户至少需要观看80*3%=2.4分钟的插播广告。而若实际上用户只观看了2分钟的插播广告，则在视频即将播放结束时自动加载播放0.4分钟的广告。
本实施例中，广告播放时长与视频实际播放时长之间的比例值既可以由视频提供商预先设定，也可以由用户自由设置，需要说明的是，若由用户自由设置，则需要限定一个最小的比例值，从而避免用户设置的比例值过小而损害视频提供商的利益。通过比例值的设置以及在视频即将播放结束时主动加载插播广告，从而最大程度上平衡广告提供商与观众之间的矛盾，同时也能在用户自觉点播广告的情况下提供用户对广告的接受程度，从而实现广告提供商与观众之间的双赢。
参照图5，图5为本发明视频播放过程中插播广告的装置第一实施例的功能模块示意图。本实施例中，所述视频播放过程中插播广告的装置包括：
悬浮窗加载模块10，用于播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
本实施例中，悬浮窗的数量、位置、大小、形状、颜色、透明度等各种参数的设置不限，具体根据实际需要进行设置。例如，当前视频网站可以提供五种不同广告，因此可相应设置五个悬浮窗，每一悬浮窗的位置可以随机摆放或者固定摆放；为便于用户触控且不影响用户观看视频，可将悬浮窗设置在播放器的边缘位置且悬浮窗的尺寸可以设置得尽量小，比如设置为边长为1厘米的正方形；比如，可对悬浮窗进行颜色、形状等设置，从而便于用户区分所加载的不同广告（比如内容不同或者播放时长不同）。
此外，本实施例中所述的视频图层具体是指当前播放视频所在的显示图层，因此在视频图层上加载若干悬浮窗，也即将加载的悬浮窗显示在视频图层之上，也即视频播放器显示层的最上层。
此外，本实施例中，为便于用户选择所需要插播的广告，在每一悬浮窗内嵌有一广告资源，该广告资源的设置形式不限，比如为待播放的广告，或者为待播放的广告所对应的加载路径等。本实施例中优选嵌入广告链接（比如URL），从而通过悬浮窗上所嵌入的广告链接即可直接加载相应广告。需要说明的是，该广告链接的嵌入设置方式不限，例如在视频播放前由用户预先设置固定的广告链接，或者在视频播放时自动加载指定的广告链接或随机加载广告链接。
指令检测模块20，用于实时检测用户是否发出插播广告指令以及用户选择的广告资源；
本实施例中，发出插播广告指令与选择广告资源既可以是分别独立进行，或者也可以是由同一触控操作所触发，具体根据实际需要进行设置。比如用户在选择广告资源的同时，也触发发出插播广告指令。
可选的，指令检测模块20具体用于：实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。该具体实施例中，用户可以同时选择一个或多个悬浮窗，而若用户所选中的悬浮窗中嵌入有广告链接，则当该悬浮窗被选中时，触发发出插播广告指令，同时通过该广告链接，选中该悬浮窗所对应的广告资源。
广告播放模块30，用于根据检测结果加载并播放用户选中的广告资源。
本实施例中，广告加载操作具体由用户所触发，比如在视频播放过程中，用户通过遥控器或鼠标等设备点击某一悬浮窗时则触发加载与该悬浮窗相对应的广告资源，并且在当前播放视频的视频图层上进行播放。
本实施例中，对于所加载的广告的设置不限，具体根据实际需要进行设置。例如，当检测到悬浮窗被选中时，将通过该悬浮窗上所嵌入的广告连接加载对应广告资源，或者将生成一广告请求消息发送至预设服务器，由服务器随机选择一广告资源以响应加载广告请求。
进一步可选的，本实施例中所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。该实施例中所述的不可见状态具体是指悬浮窗不能被用户所看见的一种状态，比如悬浮窗为透明状态或者隐藏于视频播放界面边缘位置。例如，在视频播放过程中，当检测到用户操作（比如移动鼠标、单击、双击等）时，将所述悬浮窗由不可见状态（比如透明状态）转换为可见状态。此外，为不影响用户观看体验，可设置悬浮窗在不同情况下的透明状态。比如，在用户观看视频或者无用户操作时，所有悬浮窗都为透明状态，而当检测到用户输入事件时，则悬浮窗由透明的不可见状态转换为可见状态（比如半透明的可见状态），比如用户通过鼠标或遥控器等设备输入点击指令、移动指令等操作时，则悬浮窗由透明的不可见状态转换为可见状态。
本实施例中，通过在播放视频的视频图层上添加至少一个悬浮窗，同时通过用户所触发的插播广告指令以及用户选择的广告资源以加载并播放用户选中的广告资源，也即本发明中将播放广告的选择权（包括选择播放的广告内容及播放时间）交于用户，从而由用户自由选择合适的播放时间播放自己所喜欢的广告内容，从而缓和了广告提供商播放广告与用户观看视频之间的矛盾，提升了用户观看体验。
参照图6，图6为本发明视频播放过程中插播广告的装置第二实施例的功能模块示意图。基于上述实施例，本实施例中，视频播放过程中插播广告的装置还包括：模式选择模块40，用于提供多个广告插播模式供用户选择；以及模式检测模块50，用于检测用户当前选择的广告插播模式。
本实施例中，为进一步提高用户观看体验，因此设置有多种广告插播模式，不同广告插播模式下所对应的广告播放或显示方式不同，其中，广告插播模式的数量及其对应的播放或显示方式不限，具体根据实际需要进行设置。
本实施例中，优选所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式，其中，不同广告插播模式所对应的广告播放处理方式不同。本实施例中，同步播放具体是指当前播放的视频与加载的广告同时播放，而异步播放具体是指当前播放的视频与加载的广告非同时播放，而弹框模式具体是指弹出显示框并在显示框内显示广告，该显示的广告内容不限，比如显示演员表、用户评论、用户互动等。
其中，所述广告播放模块30具体还用于：根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
本实施例中提供有多个广告插播模式供用户选择，进而可以满足用户观看广告的不同使用需求。而对于广告插播模式来说，既可以由用户预先设定，或者也可以由插播广告处理装置随机分配，比如有三个悬浮窗，第一个悬浮窗所对应的广告播放模式为同步播放模式，第二个悬浮窗对应为异步播放模式，而第三个悬浮窗对应为弹框模式。
进一步可选的，在本发明视频播放过程中插播广告的装置一实施例中，当用户选择同步播放模式时，所述广告播放模块30用于：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
在本类广告插播模式下，在视频播放器播放视频的同时，重新开启一预设播放器并加载待播放的广告，然后再在当前播放视频的视频图层上通过该预设播放器播放所加载的广告。在同步播放模式下，需要在播放所加载的广告的过程中，控制当前播放的视频处于静音播放状态（也即关闭当前视频的音频输入，但保留视频图像的播放）且当所加载的广告播放结束并退出时，恢复当前播放的视频的音频输出。
可选的，在同步播放模式下，预设播放器播放广告的页面尺寸可以由用户调整，同时预设播放器播放放过的页面悬浮在当前播放视频的视频图层上，并可以移动。例如，用户在观看视频A时，在某个时刻，视频A的内容比较枯燥无味，用户只想忽略跳过该时刻的视频内容，则用户可点击悬浮窗1中的广告链接，则悬浮窗1自动打开预设的播放器Player2，播放器Player2页面尺寸小于视频A并且可移动，且悬浮于视频A之上。视频A处于静音并且播放状态，当广告播放完毕后，自动切换回视频A并继续播放。
而当用户选择异步播放模式时，所述广告播放模块30用于：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
在本类广告插播模式下，当悬浮窗对应的广告显示模式为异步播放模式时，重新开启一预设播放器并加载广告，然后再在当前播放视频的视频图层上通过该预设播放器播放所加载的广告。在异步播放模式下，需要在播放所加载的广告的过程中，控制当前播放的视频处于暂停播放状态且当所加载的广告播放结束并退出时，恢复当前播放视频的播放。例如，当前播放视频B，若检测到加载广告，则在预设播放器中播放该加载的广告时，暂停播放视频B，而当加载的广告播放结束并退出时，恢复播放视频B。
而当用户选择弹框模式时，所述广告播放模块30用于：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
在本类广告插播模式下，在所述视频图层上显示弹出框并加载相应广告以及在该弹出框内显示所加载的广告资源内容。需要说明的是，本发明中所述的广告不仅包括视频类广告，同时也包括文字、图片等非视频类广告，例如当前播放视频的演员表、用户评论或者还可以允许用户进行评论互动等。需要说明的是，在本类广告插播模式下，由于加载的广告为弹框显示，因此，对于该类广告的关闭（退出）形式可以为用户手动关闭，或者其他退出形式。
参照图7，图7为本发明视频播放过程中插播广告的装置第三实施例的功能模块示意图。基于上述实施例，本实施例中，视频播放过程中插播广告的装置还包括：
播放监测模块60，用于监测当前播放的视频是否满足预设的即将播放结束条件；
本实施例中，对于即将播放结束条件的设置不限，具体根据实际需要进行设置。例如，先获取当前播放的视频的总的播放时长，并实时监控视频的播放进度，若当前播放进度达到预设比例，比如达到总播放时长的99%时，则可认为当前播放的视频即将播放结束；或者也可以在视频播放进度中设置相应的临界进度点（比如结束前30秒），若当前播放进度达到该临界进度点，则认为当前播放的视频即将播放结束。
第一统计模块70，用于当前播放的视频满足预设的即将播放结束条件时，统计所述视频的播放过程中插播的广告资源的总播放时长；
判断模块80，用于判断所述总播放时长是否小于预设时长阈值；
所述广告播放模块30具体还用于：在所述总播放时长小于所述预设时长阈值且当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
鉴于有些用户习惯于快进观看视频，也即用户实际观看的时间小于视频的播放总时长，但是对于播放的广告来说，对应预定的必须要播放的广告时长并没有相应缩短（对于广告运营商上来说，是一定要播放广告的，除非用户购买了去广告服务），因此在本实施例中，在当前播放的视频即将播放结束时，需要判断用户是否已经观看了足够长时间的广告，若是，则无需在视频播放结束再观看插播广告，而若否，则需要在视频播放结束后再观看插播广告，该插播广告既可以是悬浮窗内嵌的广告，或者也可以是特别指定的广告。
本实施例中，对于预设时长阈值的设置具体根据实际需要进行设置，既不能设置的过长，同时也不能设置得过短。进一步可选的，所述广告播放模块30还用于：若用户在视频即将播放结束之前就已经关闭了该视频，则在视频上显示广告的处理装置将记录该事件，并在下次用户再次观看新的视频时，主动加载插播广告。
本实施例中，基于广告提供商的角度，由于本发明中主要是由用户自身根据需要而有选择性的观看广告，因此，很可能存在用户未选择观看广告或者观看的广告总时长过短的问题，因此，本实施例通过统计用户观看实际观看广告的总时长，从而决定是否主动加载插播广告，从而相应提升广告提供商的使用体验。

Claims (20)

  1. 一种视频播放过程中插播广告的方法，其特征在于，包括步骤：
    播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
    实时检测用户是否发出插播广告指令以及用户选择的广告资源；
    提供多个广告插播模式供用户选择并检测用户当前选择的广告插播模式；根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源，其中，所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式；
    当用户选择同步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源包括：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
    当用户选择异步播放模式时，所述以用户选择的所述广告插播模式播放所述广告资源为: 开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
    当用户选择弹框模式时，所述以用户选择的所述广告插播模式播放所述广告资源为：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
  2. 如权利要求1所述的视频播放过程中插播广告的方法，其特征在于，所述实时检测用户是否发出插播广告指令以及用户选择的广告资源具体为：
    实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。
  3. 如权利要求1所述的视频播放过程中插播广告的方法，其特征在于，所述视频播放过程中插播广告的方法还包括：
    监测当前播放的视频是否满足预设的即将播放结束条件；
    若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
    判断所述总播放时长是否小于预设时长阈值；
    若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
  4. 如权利要求2所述的视频播放过程中插播广告的方法，其特征在于，所述视频播放过程中插播广告的方法还包括：
    监测当前播放的视频是否满足预设的即将播放结束条件；
    若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
    判断所述总播放时长是否小于预设时长阈值；
    若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
  5. 如权利要求3所述的视频播放过程中插播广告的方法，其特征在于，得到所述预设时长阈值的方法为：
    设置广告播放时长与视频实际播放时长的比例值；
    统计当前播放的视频的实际播放时长；
    根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
  6. 如权利要求4所述的视频播放过程中插播广告的方法，其特征在于，得到所述预设时长阈值的方法为：
    设置广告播放时长与视频实际播放时长的比例值；
    统计当前播放的视频的实际播放时长；
    根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
  7. 如权利要求1所述的视频播放过程中插播广告的方法，其特征在于，所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。
  8. 一种视频播放过程中插播广告的方法，其特征在于，包括步骤：
    播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
    实时检测用户是否发出插播广告指令以及用户选择的广告资源；
    根据检测结果加载并播放用户选中的广告资源。
  9. 如权利要求8所述的视频播放过程中插播广告的方法，其特征在于，所述实时检测用户是否发出插播广告指令以及用户选择的广告资源具体为：
    实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源。
  10. 如权利要求8所述的视频播放过程中插播广告的方法，其特征在于，所述根据检测结果加载并播放用户选中的广告资源之前还包括：
    提供多个广告插播模式供用户选择；以及
    检测用户当前选择的广告插播模式；
    所述根据检测结果加载并播放用户选中的广告资源为：
    根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
  11. 如权利要求8所述的视频播放过程中插播广告的方法，其特征在于，所述视频播放过程中插播广告的方法还包括：
    监测当前播放的视频是否满足预设的即将播放结束条件；
    若当前播放的视频满足预设的即将播放结束条件，则统计所述视频的播放过程中插播的广告资源的总播放时长；
    判断所述总播放时长是否小于预设时长阈值；
    若所述总播放时长小于所述预设时长阈值，则在当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
  12. 如权利要求11所述的视频播放过程中插播广告的方法，其特征在于，得到所述预设时长阈值的方法为：
    设置广告播放时长与视频实际播放时长的比例值；
    统计当前播放的视频的实际播放时长；
    根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
  13. 如权利要求8所述的视频播放过程中插播广告的方法，其特征在于，所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。
  14. 一种视频播放过程中插播广告的装置，其特征在于，包括：
    悬浮窗加载模块，用于播放视频时，在视频图层上加载至少一悬浮窗，每一所述悬浮窗内嵌有一广告资源；
    指令检测模块，用于实时检测用户是否发出插播广告指令以及用户选择的广告资源；以及
    广告播放模块，用于根据检测结果加载并播放用户选中的广告资源。
  15. 如权利要求14所述的视频播放过程中插播广告的装置，其特征在于，还包括：
    模式选择模块，用于提供多个广告插播模式供用户选择；以及
    模式检测模块，用于检测用户当前选择的广告插播模式；
    所述广告播放模块还用于：
    根据检测结果加载并以用户选择的所述广告插播模式播放所述广告资源。
  16. 如权利要求15所述的视频播放过程中插播广告的装置，其特征在于，所述广告插播模式包括同步播放模式、异步播放模式以及弹框模式；
    当用户选择同步播放模式时，所述广告播放模块用于：开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于静音播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
    当用户选择异步播放模式时，所述广告播放模块用于: 开启预设播放器并通过所述预设播放器播放所述广告资源，同时控制当前播放的视频在所述广告资源的播放过程中处于暂停播放状态、以及在所述广告资源播放结束后恢复正常播放状态；
    当用户选择弹框模式时，所述广告播放模块用于：在所述视频图层上显示弹出框并在所述弹出框内显示所述广告资源。
  17. 如权利要求14所述的视频播放过程中插播广告的装置，其特征在于，所述视频播放过程中插播广告的装置还包括：
    播放监测模块，用于监测当前播放的视频是否满足预设的即将播放结束条件；
    第一统计模块，用于当前播放的视频满足预设的即将播放结束条件时，统计所述视频的播放过程中插播的广告资源的总播放时长；
    判断模块，用于判断所述总播放时长是否小于预设时长阈值；
    所述广告播放模块还用于：在所述总播放时长小于所述预设时长阈值且当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
  18. 如权利要求16所述的视频播放过程中插播广告的装置，其特征在于，还包括：
    播放监测模块，用于监测当前播放的视频是否满足预设的即将播放结束条件；
    第一统计模块，用于当前播放的视频满足预设的即将播放结束条件时，统计所述视频的播放过程中插播的广告资源的总播放时长；
    判断模块，用于判断所述总播放时长是否小于预设时长阈值；
    所述广告播放模块还用于：在所述总播放时长小于所述预设时长阈值且当前播放的视频播放结束时，加载并播放所述悬浮窗内嵌的所述广告资源。
  19. 如权利要求17所述的视频播放过程中插播广告的装置，其特征在于，所述视频播放过程中插播广告的装置还包括：预设时长阈值获取模块，所述预设时长获取模块包括：
    比例设置单元，用于设置广告播放时长与视频实际播放时长的比例值；
    第二统计单元，用于统计当前播放的视频的实际播放时长；
    计算单元，用于根据所述实际播放时长和所述比例值计算广告播放时长，计算得到的所述广告播放时长为所述预设时长阈值。
  20. 如权利要求14所述的视频播放过程中插播广告的装置，其特征在于，所述指令检测模块用于：
    实时检测各所述悬浮窗是否被选中，若至少一所述悬浮窗被选中，则用户发出插播广告指令，且用户选择的广告资源为被选中的所述悬浮窗所对应的广告资源；
    其中，所述悬浮窗的状态可变，且所述悬浮窗的初始状态为不可见状态，当所述视频图层上检测到用户操作时，所述悬浮窗由不可见状态切换为可见状态。
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