WO2017108708A1

WO2017108708A1 - Assembly for presentation of advertisement

Info

Publication number: WO2017108708A1
Application number: PCT/EP2016/081778
Authority: WO
Inventors: Rudolf Guggenheim
Original assignee: Supair Drive Ag
Priority date: 2015-12-22
Filing date: 2016-12-19
Publication date: 2017-06-29
Also published as: CH711953A2; CH711953B1

Abstract

The invention relates to an advertising support (6) and a fragrance body (2) which are designed such that the advertising support can be fastened on the front side of the fragrance body. The fragrance body is provided with a fastening device (4) which allows the fastening of the fragrance body in the ventilation grill in the interior of a motor vehicle.

Description

Arrangement for the presentation of advertising

Technical Field The invention relates to an arrangement for

Presentation of advertising, which is designed for mounting in the interior of a vehicle, with an advertising medium and with a fragrance body made of plastic, which fragrance body is in the form of an unevenly shaped figure and has a front and a back, which in particular have different shapes, and with a fastening device provided on the back side of the fragrance body, which is configured for attachment of the fragrance body to a ventilation slot of the vehicle. Furthermore, the invention relates to an advertising medium for such an arrangement according to claim 8.

PRIOR ART There are various promotional items in the form of

Flags or pennants known that can be hung inside the vehicle. Other items for storage in the vehicle can be provided with advertising. The mentioned flags and pennants, however, can represent a visual obstruction for the driver and are possibly criticized by the police. Other items with advertisements are loosely stored in the vehicle and may also disturb the driver or may be lost, so that an advertising effect may be doubtful. However, there is also a need to present advertising in the vehicle, eg for sports clubs or for other promotional purposes. From DE 10 2011 001 637 AI it is known to attach a container with perfume to a ventilation grille in the interior of a vehicle. From CH 708 900 A2 a generic arrangement for the presentation of advertising in a vehicle is known. This arrangement has proven itself. But it has a relatively small advertising space. Presentation of the invention

The invention is based on the object to provide an improved arrangement for the presentation of advertising inside a vehicle.

This is achieved in an arrangement of the type mentioned above in that the arrangement comprises an advertising medium which can be fastened to the front of the fragrance body, for which first fixing means are provided on the advertising medium and second fastening means are provided on the front side of the fragrance body, which cooperate for attachment of the advertising medium are designed on the fragrance body.

This arrangement provides through the front of the scent body arranged advertising an advertising space available that can be made larger than the advertising space of the prior art, as it does not obstruct the air flow to the fragrance body and thus does not restrict the fragrance function. Furthermore, it can be better avoided by the attachment from the front fluttering Werbeträ ^¬ gers in Luftstrora, which could be distracting for the driver. The advertising medium of the arrangement according to the invention can be exchanged more easily than the advertising carrier according to the prior art by means of its front mounting, which can be particularly advantageous if information is displayed on the advertising medium which the user of the vehicle wants to change, for example Logos of sports clubs. Thus, during an international event, an advertising carrier with the logo of a national team can be used and outside this time an advertising medium with the logo of a club team. The arrangement avoids in known manner also the problem of a possible obstruction by the attachment to the ventilation grille of the vehicle takes place, so that the arrangement does not come to rest in the primary field of view through the windshield of the vehicle. Through the connection of the advertising medium with A fragrance body is an added value for the vehicle ^{user ¬} zer connected, so that usually the advertising is left in the vehicle, as long as the fragrance body still emits fragrance. Preferably, the front side and the back side of the shaped fragrance body are different in order to guide the air flow, which initially reaches the back, to and around the fragrance body in order to bring about a uniform scenting effect.

In a preferred embodiment of the arrangement, the fragrance body has on its front side a recess into which the likewise unevenly shaped advertising medium can be inserted. This makes it possible to insert the advertising medium into the fragrance body without the advertising medium protruding from the fragrance body or, if at all, projecting only slightly or even being set back somewhat against the surface of the fragrance body. This reduces a possible risk of injury when handling the vehicle ventilation, to the ventilation grille of the fragrance body is mounted. This is usually made of a resilient plastic material, which does not pose a risk of injury, while the advertising medium is usually made of a comparatively harder plastic, which is well suited for printing with advertising.

In a preferred embodiment of the arrangement, the advertising medium is provided with at least one protruding from the back of the advertising medium bolt, which is insertable into a corresponding recesses of the scent body for receiving the bolt, in which recesses of the bolt is frictionally retained.

For a simple and secure attachment is achieved and the advertising medium can still be easily removed or replaced with another advertising medium. Preferably, two bolts and corresponding recesses are provided. In an alternative or additional method of attachment of the advertising medium may have fastening means which engage over the scent body like a clip and engage in corresponding lateral recesses of the scent ^¬ body.

In a preferred embodiment of the arrangement, the fragrance body has lateral arms, which lie in the region of the advertising medium fastened to the fragrance body, and in that the advertising medium is shaped such that it forms lateral covers which cover part of the arms. The lateral arms increase the surface of the fragrance body and thus the release of fragrances in the air flow from the ventilation shaft of the vehicle. With the side covers of the advertising medium can be additionally supported on the arms and thus better secured and it can result in a clear positioning.

In the preferred embodiment of the arrangement of the advertising medium consists of a molded plastic part, which is formed of a plastic of greater hardness than the plastic of the fragrance body. It is further preferred that the fastening device, which is provided for attachment of the fragrance body to a ventilation grille of a vehicle, from a clip of a

Plastic is formed, which has a greater hardness than the plastic of the fragrance body.

The invention is further based on the object of providing an advertising medium for an arrangement according to the invention.

This is achieved with an advertising medium, which is an unevenly shaped plastic part, which is formed of a plastic of greater hardness than the plastic of the fragrance body and having fastening means which are provided and arranged for engagement with corresponding attachment means of the fragrance body.

This creates a well printable advertising medium that can be easily attached to the associated fragrance body.

Preferably, the advertising medium on the upper side has a convex curved advertising surface and side parts, whereby on the underside a cavity is formed and it is preferred that the advertising medium has two upper side laterally projecting, opposing projections, the underside of which are in communication with the cavity. A corresponding advertising medium can be adapted to the shaping of the fragrance body, so that the advertising medium adapts well to the shape of the fragrance body and does not form protruding edges of hard plastic on the fragrance body, which can constitute a risk of injury.

Short illustration of the drawings

In the following, embodiments of the invention will be explained in more detail with reference to the drawings. It shows

Figure 1 is a view of the front of an arrangement for the presentation of advertising;

Figure 2 is a perspective view of the arrangement of Figure 1;

Figure 3 is a side view of the arrangement of

FIG. 1

Figure 4 is a plan view of the advertising medium of the arrangement according to Figures 1 to 3;

FIG. 5 shows a perspective view of the advertising medium of FIG. 4;

Figure 6 is a perspective view of the advertising medium wherein the underside is visible; and

Figure 7 is a perspective view of the fragrance body according to Figure 1 without the advertising medium;

Figure 8 is a front view of another arrangement for the presentation of advertising;

Figure 9 is a side view of the arrangement of

FIG. 8;

Figure 10 is a view of the back of the arrangement of Figures 8 and 9 without the fastening means, which may be carried out as in the previous example; Figure 11 is a view of the front according to Figure 8 but without the advertising medium;

Figure 12 is a side view as Figure 9 also without the advertising medium;

Figure 13 is a plan view of the advertising medium of the arrangement according to Figures 8 to 12;

Figure 14 is a side view of the advertising carrier of Figure 13;

Figure 15 is a view of the advertising medium with a view of the underside.

Ways to carry out the invention

Reference to the figures 1 to 7, a first embodiment of the arrangement 1 for the presentation of advertising is shown. A further example is shown with reference to FIGS. 8 to 15. The following explanations relate to both examples unless express reference is made to only one of the examples. Like reference numerals are used for the same or similar but functionally identical elements. The arrangement comprises a fragrance body 2 in the form of a figure, which is shown in the first example as a lizard-like figure and is shown in the second example as a human-like figure. The figure may, however, be any uneven, shaped figure whose front side 5 and back side 7 (which is the side facing the ventilation grille) are in particular not identically shaped. The fragrance body is formed in a manner known per se from a plastic which is added or soaked with at least one fragrance, so that the fragrance body releases the at least one fragrance for a long time, usually for several weeks, so that the fragrance body for scenting the space in which it is arranged, which applies here to the interior of a motor vehicle.

In the fragrance body, a fastening device 4 is fixed, which with their from the fragrance body protruding element allows attachment to a ventilation grille in the vehicle interior of a vehicle. In the first example shown, the element of the fastening device protruding from the fragrance body is a clamp-like element. The fastening device furthermore has a fixation section which is not visible in the figures and projects into the fragrance body 2, where it fixes the fastening device 4 in the fragrance body. The fixing portion may be pin-shaped or peg-shaped and may have anchoring elements protruding therefrom in order to securely anchor the fastening means 4 in the fragrance body 2. The fixation section can be pressed into these after formation of the fragrance body, wherein a collar may be provided which limits the Einpresstiefe. In another variant, the fixing section can be surrounded directly in the production of the fragrance body 2 with its material, for example, be encapsulated in an injection mold, wherein also a collar can be provided. In the second example, the fastening device 4 is not shown. However, it is preferably carried out as in the first example. A recess 4 'indicates the point at which the clip or a similar element in the fragrance body can be attached.

An advertising medium 6 is attached to the fragrance body. For this purpose, the fragrance body and the advertising medium on corresponding fasteners. The advertising medium usually has no fragrances.

In the embodiment shown, the advertising medium 6 is a bent-shaped element made of a plastic, which is harder in comparison with the plastic of the fragrance body and allows good printing, for example by means of pad printing or other printing methods. Instead of printing, advertising on the advertising medium may also be applied by gluing the same or by engraving or in other ways known to the person skilled in the art. The advertising medium 6 can already be provided with a desired color during production have been. In particular, the advertising medium is designed such that it provides a convex curved advertising surface on the upper side and has side parts 14 and has a cavity 15 on the underside. Further, in particular, that the advertising medium on each side has a protruding projection 13, which projections are arranged opposite to each other, wherein the underside of each is connected to the cavity 15.

The advertising medium has in the first example, two cylindrical bolts 16 which are fixed to the underside 15 of the advertising medium or formed integrally therewith. In the second example, four cylindrical bolts 16 are provided. These bolts fit into corresponding recesses or holes 18 in the fragrance body (FIG. 7 and FIGS. 11 and 12), so that the advertising medium is frictionally secured in the fragrance body by the insertion of the bolts into the holes with the bolts. The attachment only with frictional engagement allows removal of the media, if desired. It can also be provided alternatively or additionally a positive fastening of the advertising medium 6 on the fragrance body. Thus, inwardly projecting ribs of the side parts 14 of the advertising medium could engage in corresponding lateral grooves in the fragrance body.

The fragrance body preferably has a recess 17 in the region of the advertising medium to be fastened to it, so that a recess in the fragrance body is provided for the advertising medium into which the advertising medium comes to lie. This is preferably done so that the surface of the advertising medium is substantially flush with the adjacent surface of the fragrance body when the advertising medium is attached to the fragrance body, as can be seen in Figures 2 and 3 and 8 and 9. This is preferred for the reasons mentioned above. Alternatively, the fragrance body and the advertising medium can also be designed so that something in the fragrance body sunken position of the mounted advertising results o- or a slightly protruding position.

Preferably, the advertising medium is shaped so that it is provided on the inside with a cavity 15, as shown in the figures. The advertising medium can also be formed from solid material. It is also preferred if the advertising medium has the mentioned lateral projections 13, which lie over lateral arms 12 of the fragrance body and result in mounted advertising medium, a partial coverage of the arms. This results in a clear mounting position and stabilizes the position of the advertising medium.

The advertising medium 6 can be provided with pictures and / or advertising slogans according to the wishes of an advertiser. For example, the advertising media can be designed in the colors and names of football clubs. But of course you can choose any design. Also, the shape and size of the advertising media 6 are not limited to the example shown and the advertising media can according to the desired shape and

Size to be designed. Such advertising media are produced or printed in the desired quantities before they are fastened to a fragrance body with the fastening means.

The advertiser may have the fragrance rendered in color, shape and fragrance, or may choose it from a variety of pre-existing designs and colors to match the ad on the ad. Corresponding advertising media are then sold together with the fragrance body or distributed free of charge. This can be done so that the fragrance body and the advertising media are ready assembled, as shown in Figures 1 to 3 and 8 and 9, and so packed together. However, it is also possible for the individual parts of the fragrance bodies and the advertising medium 6 to be packaged individually in a packaging, so that the compilation takes place only at the buyer. It can also be a perfume and a plurality of advertising media with different advertising may be provided in a package so that the buyer can select the advertising that suits them. The package is preferably made partially transparent and impermeable to the fragrance. It can also be offered as a sales item individual advertising media, which are then attached to a previously acquired fragrance body.

Claims

claims

1. arrangement (1) for the presentation of advertising, which is designed for mounting inside a vehicle, with an advertising medium (6) and with a fragrance body (2) made of plastic, which fragrance body is designed in the form of an unevenly shaped figure and a front side (5) and a rear side (7), which in particular have different shapes, and with a rear side of the fragrance body fastening device (4), which is designed for attachment of the fragrance body to a ventilation slot of the vehicle, characterized in that the arrangement comprises an advertising medium (6) which can be fastened to the front of the fragrance body, for which first fastening means (16) are provided on the advertising medium and second fastening means (18) are provided on the front of the fragrance body, which cooperate to secure the advertising medium to the fragrance body are designed.

2. Arrangement according to claim 1, characterized in that the fragrance body on its front side (5) has a recess (17) into which the advertising medium is used, wherein the advertising medium is preferably also uneven.

3. Arrangement according to claim 1 or 2, characterized in that the advertising medium has first fastening means, which are designed as at least one projecting away from the back of the advertising medium bolt (16) and that the fragrance body at least one corresponding recess (18) for receiving the bolt has, in which recess the bolt is frictionally retained.

4. Arrangement according to one of claims 1 to 3, characterized in that the advertising medium has fastening means which engage over the scent body like a clip and engage in corresponding lateral recesses of the scent body.

5. Arrangement according to one of claims 1 to

4, characterized in that the fragrance body has lateral arms (12) which lie in the region of the advertising medium fastened to the fragrance body and that the advertising medium is shaped such that it forms lateral covers (13) which cover part of the arms.

6. Arrangement according to one of claims 1 to

5, characterized in that the advertising medium is a molded plastic part which is formed of a plastic of greater hardness than the plastic of the fragrance body.

7. Arrangement according to one of claims 1 to

6, characterized in that the fastening device is formed by a clamp (4) made of a plastic which has a greater hardness than the plastic of the fragrance body.

8. advertising medium for an arrangement according to one of claims 1 to 7, which advertising medium (6) is an unevenly shaped plastic part, which is formed of a synthetic material of greater hardness than the plastic of the fragrance body, and which has fastening means which for engagement with are provided and arranged corresponding fasteners of the fragrance body.

9. advertising medium according to claim 8, character- ized in that it has a convex curved upper side

Advertising space and side parts (14) and underside a cavity (15), and in particular that the advertising medium on each side has a protruding projection (13), which projections are arranged opposite to each other, wherein the underside of each with the cavity (15) connected is.