WO2017101893A1

WO2017101893A1 - Signal sequence, exchange, transmitter and receiver device, and communication system

Info

Publication number: WO2017101893A1
Application number: PCT/DE2015/100534
Authority: WO
Inventors: Lars SCHRIEWER
Original assignee: Anden Capital Gmbh
Priority date: 2015-12-15
Filing date: 2015-12-15
Publication date: 2017-06-22
Also published as: DE112015007186A5

Abstract

The invention relates to a signal sequence, in particular a radio signal sequence in a mobile radio network (101), in which the signal sequence can be transmitted from an exchange (103) to a receiver (107), the signal sequence comprising incoming call information data and additional information data, which contain an image information and/or audio information, wherein the additional information data is selected as a function of the receiver and/or transmitter (109) on the part of the exchange by means of a selection process.

Description

Signal sequence, exchange, transmitter and receiver device and communication system

The invention relates to a signal sequence, in particular a radio signal sequence in a mobile radio network, wherein the signal sequence can be switched from an exchange to a receiver and the signal sequence

Call input information data and additional information data comprising image information and / or sound information, an exchange in a receiver and transmitter terminal, and a communication system.

[02] In the prior art, in a call to the called party, in particular, caller data such as the number or, if such data is stored in the called party's phone memory, the picture to the caller and other caller data are displayed. If appropriate, the caller and / or the recipient would like to receive additional data, for example to lower their own telephone costs. This means that, in particular for reducing costs, a user is willing to receive additional information, such as advertising.

[03] On the other hand, advertisers have a great interest in targeted advertising to selected groups of people to send. For example, a meat producer is certainly not interested in making his advertisement a vegetarian or a vegan is transmitted. Rather, it would be important that the meat products are offered to a meat eater.

[04] The object of the invention is to improve the state of the art.

[05] The object is achieved by a signal sequence, in particular a radio signal sequence, in a mobile radio network, wherein the signal sequence can be transmitted from a central office to a receiver and the signal sequence includes call input information data and additional information data comprising image information and / or audio information, wherein the Additional information data is selected depending on the receiver and / or by a transmitter on the part of the exchange by means of a selection.

Thus, during the call setup and the ringing process on the screen of the transmitter and / or receiver selected for the transmitter and / or receiver additional information such as advertising can be played. Furthermore, as a result of this the selection on the basis of the receiver and / or transmitter data can be limited so that they are decidedly adapted to the receiver and / or transmitter.

[07] For example, it can be ruled out that a vegan or vegetarian advertising will be sent for meat products. Conversely, it may be interesting for vegetarians or vegans to obtain information about ecologically sound garments made of natural fibers. By allowing the additional data, that is the additional information data, in return, for example, the operator of a telecommunication network can reduce the cost of the call from the sender to the receiver for the sender and / or receiver.

[09] The following conceptual is explained.

A "signal sequence" is in particular an analog and / or digital data stream, which is transmitted, for example, cable and / or radio-based.

For example, and particularly advantageous if the signal sequence is a radio signal sequence in a GSM or LTE network. The signal sequence serves in particular the call setup and indicates to a receiver, in particular, that someone wants to set up a telephone call with a corresponding communication. The signal sequence also includes packet-switching signals which reach the transmitter / receiver via different transport paths.

A "mobile radio network" in particular comprises a signal sequence in a mobile radio network. In particular, calls can be made in this mobile network by means of terminals such as mobile telephones.

[12] A "switching center" is in particular a device which establishes the call setup from a sender to a receiver, so that the switching center knows the radio cell in which the receiver is located and establishes it via the corresponding transmission masts in the latter Radio cell the call. Generally, an exchange is a node within a network

News network. These can be both analog and digital exchanges.

[13] A "receiver" comprises, in particular, a person called in. The aim is that the sender or the corresponding caller establishes a telephone contact with the receiver via which a telephone call can then be made.

[14] The "sender" is in particular the one who wants to set up a call with the receiver, with whom the telephone call is then to be conducted.

In particular, the "incoming call information data" is the data initially received at the receiver indicating that a telephone call set-up is to be made to the receiver. "For example, the receiver recognizes the telephone based on the tone initiated by the burst in that a sender wants to establish a telephone connection with him.

[16] The "additional information data" is in particular advertising information, for example, a small clip may be recorded before the actual answering of the telephone call can take place, for example, this additional information data may form a picture at the receiver, hereinafter referred to as "picture information" or a sound or language, hereafter called "sound information". [17] The term "dependency" is understood in particular to mean that, on the basis of data which are available at the exchange via the receiver, a selection of the additional information data to be displayed and played back at the transmitter takes place.

[18] The "selection" is in particular the result of choosing the best possible

Additional information data.

[19] For example, the recipient can pre-select, for example, a software app from certain topics. For example, to stay with the example of the vegetarian or vegan, he may exclude certain types of advertising, such as meat products and the like. Also certain can be proactive

Advertising information are queried, such as the latest soy products and their special production. For this purpose, the data are stored accessible for the exchange accordingly.

[20] Also, the additional information data may be made depending on the current location of the receiver and / or the sender. For example, the exchange knows exactly in which radio cell the receiver and / or transmitter is located. By triangulation, the location can be set to approximately 100m. For this area, for example, advertising for special restaurants or cultural sites can be displayed, which for example then immediately realized via the GPS signal navigation after the phone call to this place.

Also common Nut zerprofilinformationen, such as the recently visited home pages or the underlying purchase received, can be incorporated into the selection of additional information data.

[22] In a further aspect of the invention, the object is achieved by an exchange, which is set up such that a signal sequence described above can be sent. By sending the signal and indicating that a transmitter wants to set up a telephone connection, a signal sequence is thus simultaneously initiated by the central office, which then passes to the transmitter and / or receiver.

[23] In order to effectively manage the user profile information data, the exchange may be assigned a database in which the location information and / or the user profile information is stored.

[24] In a further aspect, the object is achieved by a receiver terminal, in particular a mobile telephone, which is set up in such a way that a signal can be received and / or processed by a previously described signal sequence.

[25] All receiver terminals have the functionality to set up a call and to call a partner. Also a purely on radio or Internet streams such as Skype® based systems are included with the receiver device.

[26] In a relevant embodiment, the receiver terminal has a screen which is set up such that the image information can be displayed automatically and / or a loudspeaker which is set up such that the sound information can be automatically played.

Thus, it can be realized, in particular, that before or during the ringtone at the receiver - and in the meantime also at the transmitter - the additional information data such as the selected advertisement is played back.

[28] In the event that the receiver and / or transmitter exceptionally do not want to allow receiving or sending a related additional information, the receiver terminal may have an activatable and / or deactivatable suppression device which displaying the image information and / or playing the sound information activated and / or deactivated.

[29] In a very simple case this is for example in a software app or in the software settings of the receiver and / or transmitter terminal a so-called "checkbox", which is set by a flag or not.Also, for example, a button or a touchpad be used on the mobile phone for such functionality. [30] In a further aspect, the object is achieved by a transmitter terminal, in particular a mobile radiotelephone, which is set up in such a way that a call is established between the transmitter and the receiver by means of the previously described exchange, whereby the exchange is initiated, so that the signal sequence described above is sent out.

[31] Thus, the sender can influence the sending of additional information. Also, the transmitter itself can obtain such additional information, so that optionally both the transmitter and receiver can exchange over the previously displayed on their terminal additional information in the phone call. Also, quite different

Additional information to the receiver terminal and to the transmitter terminal are sent.

[32] In a related embodiment, the transmitter terminal also has suppression means.

[33] In a further aspect of the invention, the object is achieved by a communication system, in particular a mobile radio network, which has a previously described

Exchange, a previously described

Receiver terminal or a previously described transmitter terminal has.

[34] In the following, the invention is based on

Embodiment explained in more detail. It shows Figure 1 is a schematic representation of a

Call setup from a sender via a central office to a receiver.

[35] A mobile network 101 has an exchange 103, a sender's telephone 107 and a receiver's telephone 109. The exchange 103 is assigned a database 105 with recipient data. In the database 105, the position data and visited homepages ascertained by the recipient's telephone 109 as well as payment transactions carried out with the telephone are stored in the course of the last 2 years.

[36] This data is evaluated by a computer and determines a specific user profile. Based on this groove profile, an advertising pool is restricted to certain areas.

[37] If the corresponding receiver selection 121 is made via the keypad of the transmitter 107 and a call is initiated, this information is sent to the exchange 103 as a request for a call setup 133 with the receiver telephone 109.

[38] On the basis of the selected recipient 121, a selection is selected on the basis of the advertising information previously determined for this recipient and transmitted to the recipient 109 during call setup 135. The advertising information is then displayed on the screen 110 of the recipient's phone.

[39] Furthermore, the exact GPS position data 131 are transmitted to the exchange 103, so that at the same time the nearest car dealership for the illustrated

Automobile advertising is displayed after the call is completed.

Reference sign list

101 communication system

103 exchange

105 Database with recipient data

107 Transmitter phone

109 receiver telephone

110 Receiver Phone Screen 109 121 Receiver Selection

131 receiver profile

133 Call setup of the transmitter

134 User Advertising

135 Construction to the receiver

Claims

Claims:

1. Signal sequence, in particular radio signal sequence in a mobile radio network (101), wherein the signal sequence from an exchange (103) to a receiver (107) can be transmitted and the signal sequence call input information data and additional information data, which includes image information and / or sound information, characterized in that the additional information data is selected by the exchange depending on the recipient and / or by a sender (109) by means of a selection.

2. Signal sequence according to claim 1, characterized in that the selection comprises a location information and / or a Nut zerprofilinformation.

Third switching center (103), which is set up such that a signal sequence according to one of the preceding claims can be sent.

4. exchange according to claim 3, characterized by a database (105) in which the location information and / or the Nut zerprofilinformation are stored.

5. Receiver terminal (107), in particular mobile telephone, which is set up such that a signal sequence according to one of claims 1 to 2 can be received and processed.

6. Receiver terminal according to claim 5, characterized by a screen which is set up such that the image information is automatically displayed, and / or a speaker, which is set up such that the sound information is automatically playable. Receiver terminal according to one of claims 5 or 6, characterized by an activatable and / or deactivatable suppression device which activates the display of the image information and / or the playing of the sound information and / or deactivated.

Transmitter terminal (109), in particular mobile radiotelephone, which is set up such that a call is established between the transmitter and the receiver by means of the exchange, wherein the exchange is initiated, so that the signal sequence according to claim 1 or 2 is emitted.

Transmitter terminal according to Claim 8, characterized by a suppression device which directly and / or indirectly activates and / or deactivates the display of the image information and / or the playback of the sound information at the receiver.

Communication system (101), in particular a mobile radio network, which has an exchange according to one of claims 3 or 4, a receiver terminal according to one of claims 5 to 7 and / or a sender terminal according to one of claims 8 or 9.