WO2017098576A1

WO2017098576A1 - Presentation device, presentation method, non-transitory computer-readable information recording medium, and program

Info

Publication number: WO2017098576A1
Application number: PCT/JP2015/084364
Authority: WO
Inventors: 遼太岩切; 慈板橋
Original assignee: 楽天株式会社
Priority date: 2015-12-08
Filing date: 2015-12-08
Publication date: 2017-06-15
Also published as: JP6077192B1; JPWO2017098576A1

Abstract

An initialization unit (121) sets a display mode of a plurality of items in a list to a normal display mode, and a display unit (13) displays an item that is to be displayed on a screen, out of the plurality of items in the list, on the screen in the normal display mode. Out of the plurality of items, a detection unit (122) detects an item (attention-getting item) that has been subjected to a predetermined action by a viewer during displaying on the screen, and a setting unit (123) sets the display mode of an item that is not yet detected as the attention-getting item to an omission display mode. Then, the display unit (13) displays the item that is not yet detected as the attention-getting item on the screen in the omission display mode.

Description

Presentation device, presentation method, non-transitory computer-readable information recording medium, and program

The present invention relates to a presentation apparatus, a presentation method, a non-transitory computer-readable information recording medium, and a program that enable a viewer to easily find an item that has been interested in the past from a list of items.

The number of products sold in online malls and the number of e-mails stored in the mail server may exceed tens of thousands or hundreds of thousands. If the search target is not narrowed by some means, It is impossible to find a desired item from an enormous number of items (product or e-mail). Thus, various techniques have been proposed that make it easy for a viewer to find a desired item by specifying a search condition and narrowing down a search target.

For example, Patent Literature 1 allows a viewer to input an e-mail receiving condition, and presents a mail list of received data of e-mail that matches the receiving condition among e-mails stored in the common server device. Thus, a technique for facilitating a viewer to find a desired electronic mail is disclosed.

JP 2010-267272 A

In online malls, the same technology as that of Patent Document 1 is also used. Users can enter search keywords and browse the list of products that match the search keywords among products sold in online malls. Many sites for online shopping are presented. For example, if the viewer inputs “food” as a search keyword, a list of products that match the food among the products sold is displayed on the screen. This makes it easier for the viewer to find a desired product than when displaying all the products for sale on the screen.

However, if the number of products included in the list is large, the viewer cannot know where in the list there are products that he / she has been interested in in the past while browsing various products. Therefore, the viewer has to spend extra effort to find a desired product from the list. This also applies to emails. If there are hundreds of emails that meet a certain search condition, the viewer will search the list of search results for emails that he / she wanted to read later. If this is the case, it will be difficult to find the desired e-mail, and much time will be taken. Therefore, in order not to place an extra burden on the viewer, there is a need for a technique that enables the viewer to easily find an item of interest in the past from the item list.

The present invention is intended to solve the above-described problem, and a presentation device, a presentation method, and a non-transitory computer that enable a viewer to easily find an item of interest in the past from a list of items. An object is to provide a readable information recording medium and a program.

In order to achieve the above object, a presentation device according to the present invention includes:
Set the display mode of multiple items in the list to normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. Displayed on the screen,
Among the plurality of items, an item (hereinafter referred to as “attention item”) in which a viewer performs a predetermined action while being displayed on the screen is detected,
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item Is set to the abbreviated display mode.

According to the present invention, it is possible to easily find an item that the viewer has been interested in the past from the list of items.

It is a figure which shows the presentation system which concerns on embodiment of this invention. It is a figure which shows the function structure of the presentation apparatus which concerns on embodiment of this invention. It is a figure which shows the function structure of the service provision server which concerns on embodiment of this invention. It is a figure which shows a mode that the list | wrist of the goods which match a search word was displayed on the screen. It is a figure which shows a mode that the product image was displayed on the pop-up window. It is a figure which shows a mode that the screen was updated based on the display mode newly set. It is a figure which shows a mode that the new goods were displayed on the screen by scrolling. It is a figure which shows a mode that the screen was re-updated based on the display mode newly set. It is a figure which shows a mode that the goods detected as an attention item in the past are displayed on the screen in the state which stands out conspicuously. It is a figure which shows the flowchart showing the flow of the process performed by the presentation apparatus which concerns on embodiment of this invention. It is a figure which shows a mode that the display part displayed the some goods on the screen in the format which arranges 1 1 goods. It is a figure which shows a mode that a part of normal bag replaces the omission bag, and about other goods, the display by a normal bag is maintained.

Embodiments of the present invention will be described below. In addition, this embodiment is for description and does not limit the scope of the present invention. Accordingly, those skilled in the art can adopt embodiments in which each of these elements or all of the elements are replaced with equivalent ones, and these embodiments are also included in the scope of the present invention. Further, in describing an embodiment of the present invention with reference to the drawings, the same or corresponding parts in the drawings are denoted by the same reference numerals.

FIG. 1 shows a presentation system 100 according to an embodiment of the present invention. The presentation system 100 provides a user (hereinafter referred to as a viewer) with an online shopping service using an online mall in which a plurality of virtual stores sell various products on the Internet. As shown in the figure, the presentation system 100 includes a presentation device 1, a service providing server 2, and a communication network 3 (Internet). The presentation device 1 and the service providing server 2 are connected to a communication network 3. To communicate with each other via the network. The communication network 3 is the Internet in this embodiment, but may be a LAN (Local Area Network), a WAN (Wide Area Network), a dedicated line, or the like.

The presentation device 1 is, for example, a PC (Personal Computer), a smart phone, a tablet terminal, or a mobile phone. When the homepage of the online mall provided by the service providing server 2 is accessed, the products sold in the online mall are viewed and ordered. can do.

The service providing server 2 stores information on products sold in the online mall (hereinafter referred to as product information), and a list of products to be presented to the viewer in response to a request from the presentation device 1. And the acquired list is transmitted to the presentation device 1.

The list of products is a collection of products made up of a plurality of products, and does not limit the arrangement of products. Moreover, although this embodiment demonstrates the example by which the present invention is implement | achieved because the presentation apparatus 1 and the service provision server 2 cooperate, this invention may be implement | achieved by one computer. Moreover, although this embodiment demonstrates this invention taking goods as an example, it should be noted that goods are only an example of an item and this invention is applied with respect to various items including goods.

FIG. 2 is a diagram showing a functional configuration of the presentation device 1. The presentation device 1 functions as a reception unit 11, a control unit 12, a display unit 13, and a communication unit 14 by operating according to a program.

The reception unit 11 is realized by a keyboard, a mouse, a track pad, and the like. The accepting unit 11 accepts a browser instruction through a browser operation, and generates an input signal indicating the accepted browser instruction. Then, the generated input signal is supplied to the control unit 12.

The control unit 12 is realized by a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like, and temporarily stores a program stored in a non-temporary information recording medium such as a ROM. The data is read out to the RAM, which is a recording medium, and a command included in the read program is executed by the CPU. Moreover, the control part 12 receives the input signal supplied from the reception part 11, and performs the instruction | indication of the viewer which an input signal shows by CPU.

The display unit 13 is realized by the cooperation of a display device including a liquid crystal display and the CPU. The display unit 13 displays various data (for example, an online mall homepage) supplied from the control unit 12 on the screen of the display device.

The communication unit 14 is realized by cooperation of a NIC (Network Interface Card) and a CPU. The communication unit 14 connects the presentation device 1 to the communication network 3 and communicates various data with the service providing server 2.

2, the control unit 12 includes an initialization unit 121, a detection unit 122, and a setting unit 123. Hereinafter, these functional units will be briefly described. For details, refer to the description to be described later.

The initialization unit 121 sets the display mode of a plurality of products included in the list to the normal display mode. The list is a set of products that match the search conditions specified by the viewer among all products sold in the online mall.

The detecting unit 122 detects a product (hereinafter referred to as an item of interest) in which a viewer performs a predetermined action while being displayed on the screen by the display unit 13 among a plurality of products included in the list.

The setting unit 123 sets the display mode of the detected attention item to the normal display mode, and the display mode of the product that has not yet been detected as the attention item from the top product included in the list to the detected attention item Is set to the abbreviated display mode.

FIG. 3 is a diagram showing a functional configuration of the service providing server 2. The service providing server 2 functions as a control unit 21, a communication unit 22, a software storage unit 23, and an item storage unit 24 by operating according to a program.

The control unit 21 is realized by a CPU, a ROM, a RAM, and the like, reads a program stored in a non-temporary information recording medium such as a ROM into a RAM that is a temporary information recording medium, and is included in the read program. Command is executed by the CPU. Further, the control unit 21 executes predetermined processing by the CPU according to various requests supplied from the communication unit 22.

The communication unit 22 is realized by cooperation between the NIC and the CPU. The communication unit 22 connects the service providing server 2 to the communication network 3 to communicate various information with the presentation device 1.

The software storage unit 23 is constructed in a storage device such as a hard disk. The software storage unit 23 stores various programs, image information, text information, and the like, and stores, for example, an online shopping program 231 for realizing an online shopping service in the presentation system 100, an online mall homepage, and the like. .

The item storage unit 24 is constructed in a storage device such as a hard disk. The item storage unit 24 stores product information of all products sold in the online mall. The product information includes a product image, a product name, a price, a product description, and the like. The product image also has a small product image that is used when the product is listed on the screen and a large product that is displayed on the screen when the viewer selects the product listed. And an image.

As described above, the functional overview of each functional unit of the presentation device 1 and the service providing server 2 has been described. From here, a concrete example of how the functional units of the presentation device 1 and the service providing server 2 can be linked together so that the viewer can easily find a product that the user has been interested in from the list of products. Will be described.

First, it is assumed that there is an access request from the presentation device 1 to the service providing server 2. Then, in response to the access request, the control unit 21 acquires the online shopping program 231 and the online mall homepage stored in the software storage unit 23. Then, the acquired online shopping program 231 and the homepage of the online mall are transmitted to the presentation device 1 via the communication unit 22.

The control unit 12 receives the online shopping program 231 and the online mall homepage from the service providing server 2 via the communication unit 14. Then, the homepage of the online mall is supplied to the display unit 13 in accordance with a command from the online shopping program 231. The display unit 13 displays the supplied online mall home page on the screen of the display device. A search box and search button for product search are drawn on the homepage of the online mall, and if a viewer enters a predetermined search word in the search box and clicks the search button, the product that matches the search word is displayed. The list is displayed on the screen as search results.

For example, it is assumed that the viewer operates the reception unit 11 to input the search word “food” in the search box and clicks the search button. Then, the search word “food” input by the viewer is supplied from the reception unit 11 to the control unit 12. When the control unit 12 acquires the search word “food” from the reception unit 11, the communication unit 14 sends a request for transmitting a list of products that match the search word “food” (hereinafter referred to as a product search request). To the service providing server 2.

When the control unit 21 receives a product search request from the presentation device 1 via the communication unit 22, the item storage unit 24 displays a list of products that match the search word “food” among all the products sold in the online mall. Get from. Examples of products that match the search word “food” include those that contain the word “food” in the product name and those that contain the word “food” in the product description. . Next, the control unit 21 transmits the acquired list of products to the presentation device 1 via the communication unit 22.

The control unit 12 receives a list of products that match the search word “food” from the service providing server 2 via the communication unit 14. Then, the initialization unit 121 sets the display mode of the plurality of products included in the list to the normal display mode. The normal display mode is a mode for displaying various product information in a predetermined format. When the display mode is set, the display unit 13 sets a product to be displayed on the screen among a plurality of products included in the list as a product to be displayed on the screen (normal display mode). To display on the screen.

FIG. 4 shows a list of products that match the search word “food” displayed on the screen. As shown in the figure, each product in the list is represented by a set of product image, product name, price, product comparison check box, product purchase number input box, and “Add to shopping cart” button. Is done. It should be noted that the service provider can select product information to be displayed on the screen in the normal display mode at the discretion.

As shown in FIG. 4, a search box and a search button are displayed at the top of the screen, and the search word “food” is entered in the search box. A list of products that match the search word “food” is displayed immediately below the word “search result”. In the figure, although only 8 products are displayed on the screen among a plurality of products included in the list, the viewer is included in the list by scrolling the screen using the scroll bar on the right side of the screen. You can browse other products. Further, the product image in the figure is a small product image, and when the viewer clicks the small product image using a mouse pointer or the like, the large product image is displayed in a pop-up window. The product images having different sizes are stored in the item storage unit 24, and are transmitted from the service providing server 2 as an element of the product list. The input box for inputting the number of products purchased is an input field for inputting the number of products purchased by the viewer. When the viewer clicks the “Add to shopping cart” button, the viewer can purchase the number of products input in the input box. A check box for product comparison is provided on the display unit 13 so that various product information (product image, product name, price, shipping fee, payment method, etc.) of two or more checked products can be displayed for comparison. It has been. For example, when the viewer checks the check boxes related to the

products

1, 3, and 5 and clicks the “compare products” button at the upper right of the screen, the display unit 13 displays various product information of the

products

1, 3, and 5. Displayed side by side so that viewers can compare.

When the product list is displayed on the screen, the viewer searches for the desired product and looks for the product list. When a product that interests or is desired to be purchased is found, some action should be performed on the product. For example, the viewer should click on the product image or enter the number of product purchases in the input box. Therefore, it is possible to estimate that a product (attention item) for which a predetermined action has been taken by the viewer is a product that the viewer is interested in or wants to purchase. On the other hand, it can be presumed that a product for which no action is taken from the top product included in the list to the item of interest is a product that the viewer is not interested in. For this estimation, the detection unit 122 detects a product for which a predetermined action has been taken by the viewer as an item of interest.

For example, if the viewer is interested in the product 7 shown in FIG. 4 and clicks the product image 7 using the mouse pointer, the detection unit 122 selects the product 1 to 8 from the products 1 to 8 displayed on the screen. 7 is detected as an item of interest. The detected product 7 is a product desired by the user. Among the items from the top product included in the list to the detected item of interest, the products 1 to 6 having no action have any interest to the user. It is estimated that the product is not. Therefore, the setting unit 123 sets the display mode of the product 7 detected as the attention item to the normal display mode, and is still detected as the attention item among the attention items detected from the first product included in the list. The display mode for the non-existing products 1 to 6 is set to the omitted display mode described later. The display unit 13 displays the products 1 to 6 on the screen in the abbreviated display mode and displays the product 7 on the screen in the normal display mode.

FIG. 5 shows a state in which a large-size product image related to the product 7 is displayed in the pop-up window 40. The pop-up window 40 is displayed when the small-size product image 7 is clicked. The viewer browses the product 7 displayed in the pop-up window 40 and examines whether to purchase the product. When the examination is finished, the pop-up window 40 is closed by clicking the character “Close” at the lower right of the pop-up window 40. When the pop-up window 40 is closed, the display unit 13 updates the screen based on the newly set display mode.

FIG. 6 shows a state where the screen is updated based on the newly set display mode. In the figure, the products 1 to 6 are displayed in the abbreviated display mode, and the product 7 is displayed in the normal display mode. In addition, about the goods 8 or later, the display in normal display mode is maintained. As shown in the figure, for the products 1 to 6, the product image and the check box for product comparison are omitted. Also, the font size is smaller than when the font size is displayed in the normal display mode. Further, the height of the display area assigned to each of the products 1 to 6 is lower than when the display area is displayed in the normal display mode. In this way, the display mode in which a part of the display is omitted, the font size is smaller than that in the normal display mode, or the height of the display area is reduced is the omitted display mode.

As described above, according to the present invention, the products that the viewer is interested in or want to purchase are made conspicuous by omitting the products that are estimated to be not interested in the viewer. By doing so, the viewer can easily find where the desired product is on the list. Note that the display format of the abbreviated display mode may be any as long as the product displayed in the abbreviated display mode is displayed inconspicuously than the product displayed in the normal display mode. For example, the width of the product display area may be reduced, characters or product images may be translucent, or the characters may be inconspicuous colors such as light blue. Note that when the viewer clicks the text “Open” displayed on the left side of the screen with the mouse pointer, the display mode of the product is changed from the abbreviated display mode to the normal display mode, and the display of the product returns to the normal display.

FIG. 7 shows a state in which the products 44 to 53 are displayed on the screen by scrolling. Since the viewer does not always stop browsing the product when he finds one desired product, when the browsing is continued, products other than the products 1 to 8 are displayed on the screen by scrolling. Here, it is assumed that the viewer wants to purchase one product 50. In this case, as shown in the figure, the viewer inputs a numerical value “1” into the input box 42 for inputting the number of purchased products related to the product 50. On the other hand, the detection unit 122 detects the product 50 related to the input box 42 in which a numerical value is input as the item of interest. Then, the setting unit 123 sets the display mode of the detected attention item to the normal display mode. However, it should be noted that the items for which the setting unit 123 sets the display mode to the normal display mode include not only the product 50 but also the product 7 that has been detected as an item of interest in the past. Next, the setting unit 123 omits the display modes of the products 1 to 6 and 8 to 49 that have not yet been detected as the item of interest among the items of interest (product 50) detected from the top product included in the list. Set to display mode. The display unit 13 displays the products 1 to 6 and 8 to 49 on the screen in the abbreviated display mode, and displays the products 7 and 50 on the screen in the normal display mode.

FIG. 8 shows a state in which the screen is re-updated based on the newly set display mode. As shown in the figure, the product 50 detected as the attention item is displayed in the normal display mode, but the products 46 to 49 not detected as the attention item are omitted because the screen is re-updated. Displayed in mode.

FIG. 9 shows a state in which the product 7 detected as the attention item in the past is displayed on the screen in a conspicuous manner. What should be noted is that among the products 6 to 18 displayed on the screen, the products 6 and 8 to 18 that are not detected as the attention item are displayed in the abbreviated display mode, but are detected as the attention item in the past. The displayed product 7 is maintained in the normal display mode. As a result, the product 7 is very conspicuous compared to the products 6 and 8 to 18 displayed in the abbreviated display mode, so that the viewer can easily find the product 7 that has been detected as the attention item in the past from the product list. be able to. That is, the viewer can easily find the product 7 that has performed a predetermined action with interest in the past from the product list.

As described above, the functional units of the presentation device 1 and the service providing server 2 cooperate with each other so that the viewer can easily find a product that has been interested in the past from the product list.

FIG. 10 is a flowchart showing the flow of processing executed by the presentation device 1 according to the embodiment of the present invention. Hereinafter, a description will be given with reference to FIG. This process is started when the presentation apparatus 1 executes the online shopping program 231 acquired from the service providing server 2, and the presentation apparatus 1 is realized by this process.

When there is an access request from the presentation device 1 to the service providing server 2, the control unit 21 acquires the online shopping program 231 and the online mall homepage stored in the software storage unit 23 in response to the access request. Then, the acquired online shopping program 231 and the homepage of the online mall are transmitted to the presentation device 1 via the communication unit 22. On the other hand, the control unit 12 receives the online shopping program 231 and the online mall homepage from the service providing server 2 via the communication unit 14 (step S1). Then, the homepage of the online mall is supplied to the display unit 13 in accordance with a command from the online shopping program 231.

The display unit 13 displays the supplied online mall home page on the screen of the display device (step S2). Note that a search box for searching for products and a search button are drawn on the homepage of the online mall.

The control unit 12 determines whether or not a search word has been input (step S3). If it is determined that no search word is input (step S3; NO), the determination in step S3 is repeated until a search word is input. Here, it is assumed that the viewer operates the reception unit 11 to input a predetermined search word into a search box for searching for products and clicks the search button. Then, the search word input by the viewer is supplied from the reception unit 11 to the control unit 12.

When acquiring the search word from the accepting unit 11, the control unit 12 determines that the search word has been input (step S3; YES). Then, a request for transmitting a list of products that match the search word (product search request) is transmitted to the service providing server 2 via the communication unit 14 (step S4).

When the control unit 21 receives a product search request from the presentation device 1 via the communication unit 22, the control unit 21 acquires a list of products that match the search word from the item storage unit 24 among all the products sold in online mall. . Then, the acquired list of products is transmitted to the presentation device 1 via the communication unit 22.

The control unit 12 receives a list of products that match the search word from the service providing server 2 via the communication unit 14 (step S5). Then, the initialization part 121 initializes about the display mode of goods (step S6). Specifically, the display mode of a plurality of products included in the list is set to the normal display mode. When the initialization is completed, the display unit 13 displays the product to be displayed on the screen among the plurality of products included in the list in the display mode (normal display mode) set to the product to be displayed on the screen. (Step S7).

Next, the detection unit 122 determines whether or not there is an action by the viewer (step S8). If it is determined that there is no action by the viewer (step S8; NO), the determination in step S8 is repeated until there is an action by the viewer. If it is determined that there is an action by the viewer (step S8; YES), the content of the action is determined (step S9). Then, when it is determined that the content of the action is a predetermined action for any of the plurality of products displayed on the screen, the viewer performs a predetermined action among the plurality of products displayed on the screen. A product is detected as an item of interest (step S10).

The setting unit 123 sets the display mode of the detected attention item to the normal display mode (step S11), and has not yet been detected as the attention item among the attention items detected from the first product included in the list. The product display mode is set to the abbreviated display mode (step S12). Then, the display unit 13 displays a plurality of products displayed on the screen in the newly set display mode (step S13), and returns the process to step S8.

In step S9, when the detection unit 122 determines that the action content is input of a new search word by the viewer, the process returns to step S4.

As described above, when receiving the list of products that match the search word, the presentation device 1 according to the embodiment of the present invention sets the display mode of a plurality of products included in the list to the normal display mode. And the goods which should be displayed on a screen among a plurality of goods contained in a list are displayed on a screen in normal display mode. The viewer performs a predetermined action such as clicking on a product image with respect to a product of interest among a plurality of products displayed on the screen. Since it is presumed that a product for which a predetermined action has been performed by the viewer is a product desired by the viewer, the presentation device 1 detects a product for which the viewer has performed a predetermined action as an item of interest. In addition, the display mode of the detected attention item is set to the normal display mode, and the display mode of products not yet detected as the attention item is omitted from the first item in the list to the detected attention item. Set to mode. The plurality of products displayed on the screen are displayed in the newly set display mode. Furthermore, the presentation device 1 resets the display mode each time the viewer performs a predetermined action on a desired product, and displays a plurality of products displayed on the screen in the reset display mode.

As a result, products that have been detected as attention items in the past are displayed on the screen in a significantly conspicuous state compared to products that have not yet been detected as attention items, so even if there are many products in the list, Can easily find products that interest you in the past from the list.

(Modification)
Although the embodiment of the present invention has been described above, the above embodiment is an example, and the scope of application of the present invention is not limited to this. That is, the embodiments of the present invention can be applied in various ways, and all the embodiments are included in the scope of the present invention.

In the above embodiment, the display unit 13 displays a plurality of products on the screen in a format in which one product is arranged in one line from the top to the bottom of the screen. However, the way of arranging the products is not limited to this, and the display unit 13 may arrange a plurality of products on the screen in various formats.

FIG. 11 shows a state in which the display unit 13 displays a plurality of products on the screen in a format in which 1 product is arranged. As shown in the figure, the display unit 13 may display a plurality of products arranged on the screen so as to spread tiles. In the figure, each tile (tile) for displaying a product is hereinafter referred to as a normal basket (normal tile). If the viewer inputs a numerical value “1” in the input box 43 for inputting the number of purchases related to the product 7, among the products 1 to 7, each normal bag for displaying the products 1 to 6 is omitted. The omission tile) is replaced, and the product 7 is normally displayed with a bag.

FIG. 12 shows a state where each normal bag displaying the products 1 to 6 is replaced with an abbreviated bag, and the display of the normal bag for the product 7 is maintained. As shown in the figure, in the abbreviation, the product image, the input box for inputting the number of product purchases, and the “add to shopping cart” button are omitted. Clicking on the word “Open” in the abbreviation box will return the product to the normal bag display.

Also, when the abbreviation is clicked, the product may return to the normal display. Further, in the above example, the display unit 13 replaces the normal bag displaying the products 1 to 6 with the omitted bag, but hides all the product information displayed on the normal bag and hides the normal bag displayed. You may display the boundary line which shows that merchandise information is hidden between each other. At this time, the normal bag that sandwiches the boundary line may be displayed much smaller than the normal bag in which the product information is not hidden.

In the above embodiment, the display unit 13 omits the product image for the product for which the abbreviated display mode is set. However, the product related to the product for which the normal display mode is set instead of omitting the product image. A product image having a smaller size than the image may be displayed. Further, the display unit 13 may not display any product for which the abbreviated display mode is set on the screen.

In the above embodiment, the detection unit 122 determines that there is a predetermined action when the viewer clicks on the product image or inputs a numerical value in the input box for inputting the number of products purchased, and the item of interest Was detected. However, the detection unit 122 has a predetermined action when there is an action other than the click of the product image or the numerical input to the input box, as long as the action is effective for estimating the product that the viewer is interested in. It may be determined that the item of interest has been detected. For example, the predetermined action may be an action in which a viewer checks a check box for product comparison shown in FIG. 4 or an action in which a product is selected by clicking a product name. In addition, if a “coupon” button, “detailed product display” button, “register product to favorites” button, etc. are displayed on the screen in association with the product, the viewer can select these buttons. It may be an action of selecting a product by clicking one of the items.

Also, normally, when a product that is interested is displayed on the screen, the viewer scrolls the screen more slowly than when a product that is not interested is displayed on the screen. Therefore, if the average scroll speed of the product while the product is displayed on the screen is sufficiently slow, the product is likely to be a product that the viewer is interested in. Therefore, the detection unit 122 sets each product when the average scroll speed of each item while the products included in the list are displayed on the screen is equal to or lower than a predetermined speed (hereinafter referred to as a first predetermined speed). May be detected as an item of interest. In addition, although the value which the person who provides an online mall considers appropriate may be set to the 1st predetermined speed, you may set the appropriate value calculated | required from statistical data to the 1st predetermined speed. For example, the viewer may set an appropriate value obtained from the relationship between the average scrolling speed and the product purchase ratio or the relationship between the average scrolling speed and the number of product purchases as the first predetermined speed.

Also, if the viewer is interested in the product displayed on the screen, he / she should stop scrolling for a while to read the detailed description of the product. Therefore, the detection unit 122 determines that the item displayed on the screen is the item of interest when the time during which the scrolling of the list screen is stopped exceeds a predetermined time (hereinafter referred to as a first predetermined time). May be detected as The first predetermined time may be a value considered appropriate by the person who provides the online mall, or may be an appropriate value obtained from statistical data, like the first predetermined speed.

In the above embodiment, the setting to the abbreviated display mode by the setting unit 123 is performed after the product image is clicked and before the pop-up window 40 is displayed on the screen. As described above, the setting to the abbreviated display mode may be performed after a predetermined action is performed and before the result for the predetermined action is displayed on the screen, but is not limited to this and is performed at various timings. Good. For example, the setting to the abbreviated display mode may be performed after a result for a predetermined action is displayed on the screen. As a specific example, the setting to the abbreviated display mode may be performed after the pop-up window 40 is displayed on the screen when the product image is clicked. The setting to the abbreviated display mode may be performed after the pop-up window 40 is displayed when the product image is clicked and some processing is performed on the product in the displayed pop-up window 40. Further, the setting to the abbreviated display mode may be performed when the product to be set to the abbreviated display mode is not displayed from the screen by scrolling the list in the screen.

Moreover, in the said embodiment, although the setting to the abbreviated display mode was performed when the popup window 40 displayed according to predetermined | prescribed action was closed, by the page transition performed according to predetermined | prescribed action This may be performed when the displayed transition destination page is used to return to the original page with a “return” button or the like of the browser.

In addition, the items to be controlled by the present invention include various items other than products. For example, items that are not intended for sale are included, and information that is intangible is also included.

In the above embodiment, the present invention has been described by taking an online mall as an example. However, the present invention is not only applied to an online mall, but also applied to various things that present a list including a large number of items to a viewer. Is done. For example, the present invention may be applied to a moving image site that presents a list of moving images to a viewer or e-mail software that presents a mail list in an e-mail inbox to the viewer. Further, the present invention may be applied to a general search engine. Note that a general search engine is a mechanism for selecting necessary information by inputting a keyword, and particularly a system for searching for information on the web or a website for executing a search.

Further, the present invention may be applied to a file explorer [Windows (registered trademark) explorer or the like] which is a file management tool. For example, it is assumed that a plurality of photographs taken by the user are stored as electronic data on a hard disk, and the file explorer displays a list of the plurality of photographs on the screen. Here, when the viewer performs a predetermined action on any of the plurality of photos displayed in a list (for example, when the user operates the mouse pointer and clicks on the photo), the present invention is a photo in which the viewer performs the predetermined action. Is detected as an item of interest. Then, the display mode of the item of interest is set to the normal display mode, and the display mode of the photo that has not yet been detected as the item of interest from the first photo in the list display to the photo detected as the item of interest is omitted display mode To display the list of photos again in the newly set display mode. As a result, the photos detected as the item of interest will be displayed on the screen in a very conspicuous state compared to the photos not detected as the item of interest. You can easily find a photo that interests you and performs a certain action.

Further, the present invention may be realized with a terminal used in a stand-alone manner. For example, when a terminal used in a stand-alone has a book search application that presents a list of books that match a book search word from a book database built in the terminal itself, the present invention is a terminal. It may be applied to a book search application that has.

In the above embodiment, the example has been described in which the presentation device 1 functions as the initialization unit 121, the detection unit 122, and the setting unit 123 by operating according to the online shopping program 231 received from the service providing server 2. However, the initialization unit 121, the detection unit 122, and the setting unit 123 may be realized by the service providing server 2 that operates according to the online shopping program 231. In this case, the service providing server 2 is included in the detection of the attention item and the list based on various notifications received from the presentation device 1 (notification that a predetermined action has occurred or notification that the screen has been scrolled). Set the display mode for each product.

The present invention can be provided as a presentation device 1 having a configuration for realizing the functions according to the present invention, and by applying a program, an existing personal computer, an information terminal device, or the like can be used as the presentation device 1 according to the present invention. It can also function. That is, by applying the program for realizing each functional configuration by the presentation apparatus 1 exemplified in the above embodiment so that a CPU or the like for controlling an existing personal computer or information terminal device can be executed, the present invention is applied. It can be made to function as such a presentation device 1. In addition, the presentation method according to the present invention can be implemented using the presentation device 1.

Moreover, the application method of such a program is arbitrary. The program can be stored and applied to, for example, a non-transitory computer-readable information recording medium [CD-ROM (Compact Disc-Read-Only Memory), DVD (Digital Versatile Disc), MO (Magneto Optical Disc), etc.]. In addition, the program can be applied by storing the program in a storage on a network such as the Internet and downloading it.

The present invention is capable of various embodiments and modifications without departing from the broad spirit and scope of the present invention. The above-described embodiments are for explaining the present invention and do not limit the scope of the present invention. That is, the scope of the present invention is shown not by the embodiments but by the claims. Various modifications within the scope of the claims and within the scope of the equivalent invention are considered to be within the scope of the present invention.

(Summary)
The summary of the present invention is described below.

A presentation device according to an aspect of the present invention is provided.
An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item Is provided with a setting unit for setting to abbreviated display mode.

The setting to the abbreviated display mode by the setting unit may be performed when an item to be set to the abbreviated display mode is not displayed from the screen by scrolling the list in the screen. .

The setting to the abbreviated display mode by the setting unit may be performed after the predetermined action is performed and before the result for the predetermined action is displayed on the screen.

The setting to the abbreviated display mode by the setting unit may be performed after a result for the predetermined action is displayed on the screen.

The detection unit may detect an item displayed on the screen as the attention item when a time during which scrolling of the list on the screen is stopped is a predetermined time or more.

The detection unit may detect each item as the attention item when an average scrolling speed of each item while the item included in the list is displayed on the screen is equal to or lower than a predetermined speed. good.

The predetermined action is a selection action for selecting one from items displayed on the screen,
When the selection action is performed, a pop-up window showing detailed information of the item selected by the selection action is displayed on the screen, or to a page showing detailed information of the item selected by the selection action. The target to be displayed on the screen may change.

A presentation method according to an aspect of the present invention includes:
An initialization step in which the presentation device sets a display mode of a plurality of items included in the list to a normal display mode;
The presentation device displays the list in a scrollable manner on the screen, thereby setting an item to be displayed on the screen among a plurality of items included in the list for an item to be displayed on the screen A display step for displaying on the screen in the displayed mode;
A detection step in which the presenting device detects an item (hereinafter referred to as “attention item”) on which a viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The presentation device sets the display mode of the detected item of interest to the normal display mode, and is still detected as the item of interest from the top item included in the list to the detected item of interest. A setting step of setting the display mode of the missing item to the abbreviated display mode.

A non-transitory computer-readable information recording medium according to an aspect of the present invention is provided.
Computer
An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item Is recorded as a setting unit for setting to abbreviated display mode.

A program according to one aspect of the present invention is:
Computer
An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item It is characterized by functioning as a setting section for setting to abbreviated display mode.

According to the present invention, a presentation device, a presentation method, a non-transitory computer-readable information recording medium, and a program that enable a viewer to easily find an item of interest in the past from a list of items Can be provided.

DESCRIPTION OF SYMBOLS 1 Presentation apparatus 2 Service provision server 3 Communication network 11 Reception part 12 Control part 13 Display part 14 Communication part 21 Control part 22 Communication part 23 Software storage part 24 Item storage part 40 Pop-up window 100 Presentation system 121 Initialization part 122 Detection part 123 Setting unit 231 Online shopping program

Claims

An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item A presentation device comprising: a setting unit configured to set to abbreviated display mode.
The setting to the abbreviated display mode by the setting unit is performed when an item to be set to the abbreviated display mode is not displayed from the screen by scrolling the list in the screen. The presentation device according to claim 1.
The setting to the abbreviated display mode by the setting unit is performed after the predetermined action is performed and before a result for the predetermined action is displayed on the screen. Presentation device.
The presentation device according to claim 1, wherein the setting to the omitted display mode by the setting unit is performed after a result for the predetermined action is displayed on the screen.
The detection unit detects, as the attention item, an item displayed on the screen when a time during which scrolling of the list on the screen is stopped reaches a predetermined time or more. Item 4. The presentation device according to Item 1.
The detection unit detects each item as the attention item when an average scrolling speed of each item while the items included in the list are displayed on the screen is equal to or lower than a predetermined speed. The presentation device according to claim 1, wherein the presentation device is characterized.
The predetermined action is a selection action for selecting one from items displayed on the screen,
When the selection action is performed, a pop-up window showing detailed information of the item selected by the selection action is displayed on the screen, or to a page showing detailed information of the item selected by the selection action. The presentation device according to claim 1, wherein an object to be displayed on the screen is changed.
An initialization step in which the presentation device sets a display mode of a plurality of items included in the list to a normal display mode;
The presentation device displays the list in a scrollable manner on the screen, thereby setting an item to be displayed on the screen among a plurality of items included in the list for an item to be displayed on the screen A display step for displaying on the screen in the displayed mode;
A detection step in which the presenting device detects an item (hereinafter referred to as “attention item”) on which a viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The presentation device sets the display mode of the detected item of interest to the normal display mode, and is still detected as the item of interest from the top item included in the list to the detected item of interest. A presentation method comprising: a setting step of setting a display mode of a non-item to an abbreviated display mode.
Computer
An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item A non-transitory computer-readable information recording medium having a program recorded thereon, which is made to function as a setting unit for setting to abbreviated display mode.
Computer
An initialization unit for setting the display mode of a plurality of items included in the list to the normal display mode,
By displaying the list in a scrollable manner on the screen, an item to be displayed on the screen among a plurality of items included in the list is displayed in a display mode set for the item to be displayed on the screen. A display unit for displaying on the screen;
A detection unit that detects an item (hereinafter referred to as “attention item”) that the viewer performs a predetermined action while being displayed on the screen among the plurality of items;
The display mode of the detected attention item is set to the normal display mode, and the display mode of the items that have not yet been detected as the attention item from the first item included in the list to the detected attention item A program that functions as a setting unit for setting to abbreviated display mode.