JP7204205B2 - Information providing device, information providing method, and information providing program - Google Patents

Description

The present invention relates to an information providing device, an information providing method, and an information providing program.

Conventionally, there are e-commerce websites such as shopping sites (hereinafter referred to as EC sites) for selling products using communication networks such as the Internet. An EC site distributes and displays content including information on a plurality of products to a terminal device of a user who is a customer.

As a device for distributing the contents of such an EC site, for example, there is a device that creates a shopping page that introduces product groups and provides this shopping page to user terminals via a network.

JP 2003-178231

However, the above device registers information on each product that has been designated as a sale target by the store in advance, together with the display conditions for each product, creates a product guide page, and distributes it to the user terminal. Therefore, selection of a list of products to be provided does not necessarily reflect the user's arbitrary judgment.

For example, although there are functions such as searching within the EC site, the user cannot select and exclude the display of specific products, etc. was difficult to actively exclude from the list.

SUMMARY OF THE INVENTION The present invention has been made in view of the above, and is an information providing apparatus capable of providing information by hiding products that the user has no interest in at a glance from among distributed EC site contents. , an information provision method, and an information provision program.

An information providing device according to the present application includes an acquisition unit and a display control unit. The acquisition unit acquires information for requesting non-display when a user glances through a terminal device and determines that the user is not interested from among a plurality of product images included in the content of an EC site connected to a communication network. do. The display control unit performs control so that the product image that the user glances at and determines that the user is not interested in is not displayed on the terminal device.

The target of using the information providing device according to the present application is not limited to shopping sites that sell products, but targets e-commerce sites that have multiple options for product and service information, such as career change sites and housing information sites. and

The information providing device, the information providing method, and the information providing program according to the present application can provide information configured to hide products that the user glances at and is not interested in from among a plurality of products.

FIG. 1 is a configuration diagram of an information providing system 100 according to an embodiment. FIG. 2 is a configuration diagram of the information providing device 1 according to the embodiment. FIG. 3 is a configuration diagram of the store server device 2 according to the embodiment. FIG. 4 is a configuration diagram of the user terminal device 3 according to the embodiment. FIG. 5 is a flowchart when the control unit 12 of the information providing device 1 according to the embodiment executes the non-display process. FIG. 6 is a flowchart when the control unit 12 of the information providing device 1 according to the embodiment executes the non-display canceling process. FIG. 7 is a flowchart when the control unit 12 of the information providing device 1 according to the embodiment executes purchase processing. FIG. 8 is a flowchart when the control unit 12 of the information providing device 1 according to the embodiment executes inference processing. FIG. 9 is a matrix diagram for providing feedback information to store employees based on the data obtained by the inference processing of FIG. FIG. 10 is an example of an embodiment displayed on the display of the user terminal device 3. In FIG. FIG. 11 is a hardware configuration diagram showing an example of the computer 4 that implements the functions of the information providing apparatus 1. As shown in FIG.

Hereinafter, embodiments of an information providing apparatus, an information providing method, and an information providing program according to the present application will be described in detail with reference to the drawings. Note that the information providing apparatus, information providing method, and information providing program according to the present application are not limited to this embodiment. Further, in the following embodiments, the same constituent elements are denoted by the same reference numerals, thereby omitting redundant descriptions.
[1. Configuration of information providing system 100]

A configuration of an information providing system 100 according to an embodiment will be described with reference to FIG. FIG. 1 is a configuration diagram of an information providing system 100 according to an embodiment. The information providing system 100 includes an information providing device 1 , a shop server device 2 and a user terminal device 3 .

The information providing device 1, the store server device 2, and the user terminal device 3 are connected via a communication network N so as to be communicable by wire or wirelessly. The information providing system 100 shown in FIG. 1 may include a plurality of information providing devices 1, a plurality of store server devices 2, and a plurality of user terminal devices 3.

The information providing device 1 is a web server that distributes EC site content (for example, web pages) to the user terminal device 3 . The content distributed by the information providing apparatus 1 is formed by, for example, an HTML file written in HTML (Hyper Text Markup Language), an XML file written in XML (Extensible Markup Language), or the like.

The content distributed by the information providing device 1 includes control information for controlling the display mode of the content. This control information is written in an HTML file or the like forming a web page using a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

When the user makes an operation input via the user terminal device 3 to indicate the intent to hide a product that the user is not interested in at a glance, the information providing device 1 issues a hidden request (hereinafter referred to as Hidden Request or HR ) to acquire product information requested to be hidden (HR).

The acquired product information is stored in the information storage unit 13 (hereinafter referred to as the HR information storage unit) regarding non-display requests and the like. The HR information storage unit 13 is a database (DB) server included in the information providing apparatus 1, and stores (1) user identification information, (2) HR information, and (3) product information thereof. When receiving an HR from the user terminal device 3, the information providing device 1 distributes control information, which will be described later, to the user terminal device 3 together with the content so that the image information regarding the product is not displayed.

The content distributed by the information providing device 1 includes control information for controlling the display mode of the content. The output display of the user terminal device 3 is controlled by this control information. Therefore, the image information of the product for which the HR has been performed is not displayed on the user terminal device 3 until the user makes a cancel request (hereinafter referred to as a Cancel Request or CR) to the HR.

The information providing apparatus 1 controls content information based on HR information and user identification information. Product content information is stored in the product information storage unit 23 of the store server 2 . In addition, the information providing device 1 can provide feedback information regarding product sales to store employees via the store server 2 based on the HR information and user identification information.

The store server device 2 is a server device used by a store that sells products put up for sale on an EC site. The store server device 2 is operated by an employee of the store and submits product information to the product information storage unit 23 of the store server 2 .

The product information submitted includes the product code attached to the product by the store employee, still images of the product, video images, text data related to product descriptions, text data related to prices, and product information for more detailed access. , etc., are included.

After the submitted product information is stored in the product information storage unit 23 of the shop server 2, the information providing device 1 controls this product information via the network. When the product information in the product information storage unit 23 of the store server 2 is rewritten by an employee of the store, the information providing device 1 controls the updated product information each time.

When the store server 2 distributes the content to the user terminal device 3, the store server 2 acquires the control information of the display mode distributed from the information providing device 1, and the content of the image collection information of the HR product is sent to the user. It may be configured not to be output and displayed on the terminal device 3 .

An information providing device 1 or a store server 2 distributes contents including a product purchase page to a user terminal device 3 when a user selects a product to be purchased or browsed from contents of an EC site via the user terminal device 3.

The user terminal device 3 is an information processing device used by a user who browses the contents of the EC site. For example, the user terminal device 3 is a mobile phone such as a smart phone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like.

The user terminal device 3 acquires content from the information providing device 1 and displays the acquired content according to the user's operation. In addition, when the user glances at and does not interest a product and performs a non-display operation input, the user terminal device 3 transmits HR information regarding the non-display request to the information providing device 1 via the request unit 35. , the display control unit 37 controls to hide the content of the product image information.

In addition, based on a non-display request (HR) made by the user in the past, the information providing device 1 sends content including control information to the user terminal device 3 based on the HR information registered in the HR information storage unit 13. deliver. Based on this control information, the display control unit 37 performs output control so that the user terminal device 3 does not display the HR content. This output control is canceled by the user himself making a cancellation request (CR) via the user terminal device 3 .

When making a release request (CR), the user acquires a list of product information that has been HR (HR list) from the HR information storage unit 13 of the information communication device 1 via the user terminal device 3, and based on the HR list. Then, the user terminal device 3 issues a release request (CR). The information communication device 1 receives the CR performed by the user, acquires the cancellation request information (CR information), cancels the CRed product information from the HR information storage unit 13, and releases the content for which the non-display control has been canceled. Distribute to the user terminal device 3 .
[2. Configuration of Information Providing Device 1]

The configuration of the information providing device 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a configuration diagram of the information providing device 1 according to the embodiment. The information providing device 1 includes a communication section 11 , a control section 12 and an HR information storage section 13 . The information providing device 1 may have a content storage unit 14 when replacing the function of the product information storage unit 23 of the shop server 2 .

The communication unit 11 is implemented by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to the communication network N by wire or wirelessly, and transmits and receives information to and from the store server device 2 and the user terminal device 3 .

The HR information storage unit 13 and the content storage unit 14 are implemented by, for example, semiconductor memory devices such as RAM (Random Access Memory) and flash memory, or storage devices such as hard disks and optical disks.

The HR information storage unit 13 receives a non-display request (HR) or a non-display cancellation request (CR) for each user via the user terminal device 3, and stores (1) user identification information, (2) HR information and ( 3) Associate and register the product information. (1) User identification information includes information such as product purchase history, number of purchases, purchase frequency, gender, age, and the like. Therefore, when the user performs purchase processing when purchasing a product, the user identification information is updated.

(2) HR information is divided into multiple categories such as non-display requested (HR), HR in the past but already requested to release (CR), neither HR nor CR. This information is created for each product of each user. When the user terminal device 3 performs an operation related to acquisition of a product list for a non-display request (HR) for the purpose of making a non-display cancellation request (CR), a list for each HR product is created for each user. It will be delivered.

(3) Product information includes product codes, still images of products, moving images, text data regarding product descriptions, text data regarding prices, URLs for accessing product information in more detail, and the like. The product information also includes tagged category information.

The tagged category information cannot be browsed from the user terminal device 3, but can be browsed from the information providing device 1 or the shop server device 2. FIG.

The tagged category information is information indicating the type of product, and is classified using a plurality of tags. For example, if the product is "clothes", the tag is the target gender, target age group, outerwear, tops, bottoms, innerwear, shoes, color, pattern, long sleeves, short sleeves, material, business use, casual use, One or more items are selected from the group consisting of business and casual wear.

For example, if the product is "real estate", the tag can be residential area, rental apartment, apartment purchase, land purchase, detached house purchase, condominium sale, land sale, detached house sale, real estate line name, nearby station name, One or more items are selected from the group consisting of rent, floor plan, pets allowed, and the like.

The information stored in the HR information storage unit 13 is used, for example, to create control information for content distributed to the user terminal device 3 of each user. It is also used, for example, when providing feedback information regarding product sales to store employees.

Specifically, for example, when user A makes a non-display request (HR) for product a, and information providing device 1 acquires the request as HR information and stores it in HR information storage unit 13, information providing device 1 , to create control information about the content. The control information is distributed to the user terminal device 3 including the control information in the content accumulated in the product information storage unit 23 when the user terminal device 3 of the user A requests content distribution. The distributed control information is configured not to display the product a of the site content by performing output control via the display control unit 37 of the user terminal device 3 .

Further, for example, the inference unit 19 of the control unit 12 is realized by executing various programs stored in the storage device of the information providing device 1 using the RAM as a work area. Specifically, the inference unit 19 performs statistical analysis on the information stored in the HR information storage unit 13 using a scraping technique. Here, the scraping technology is defined as a technology that analyzes the information stored in the HR information storage unit 13, removes unnecessary information parts, extracts necessary information parts, and shapes it into a format suitable for statistical analysis. do.

Thereby, feedback information can be provided to the store. The inference unit 19 executes a scraping process when the amount of information stored in the HR information storage unit 13 reaches an amount that can be statistically analyzed by the software program stored in the storage device of the information providing device 1 . Inferences can then be made from the results of software-based statistical analysis.

FIG. 9 is a matrix diagram showing an example of inference by software-based statistical analysis. In FIG. 9, the information stored in the HR information storage unit 13 is classified according to whether the purchase rate is high or low and whether the non-display rate is high or low, and possible determination results are shown in each box of the matrix. Significant differences in purchase rate and non-display rate are analyzed from (1) user identification information, (2) HR information, and (3) relevance of product information.

For example, regarding the box in the upper right of the matrix in FIG. It can be inferred that he is not interested. Therefore, products classified in this box suggest the possibility that there is an error in the selection of the user who provides the content of the product. Therefore, it is possible to give advice to store employees to reconsider the selection of users who provide product information. Specifically, it is possible to advise to edit the content information tagged to the product information.

In addition, regarding the box in the lower right of the matrix, it is inferred that products that are analyzed to belong to categories with a high purchase rate and a low hidden rate are popular products that are expected to be in demand in the future, or have already become popular products. can. Therefore, products classified in this box can advise store employees to increase production of products.

In addition, regarding the box on the upper left of the matrix, it can be inferred that products analyzed as belonging to a category with a low purchase rate and a high non-display rate are not popular and cannot be expected to be in demand in the future. Therefore, for example, store employees can be advised to reduce production of merchandise.

In addition, regarding the box in the lower left of the matrix, products analyzed as belonging to categories with a low purchase rate and a low hidden rate are not hidden, so although they may be popular products, It can be inferred that it will not be purchased for some reason. For example, consumers may be holding off on purchasing because the price is high. Therefore, it is possible to advise that the price range should be lowered, or that sales should be considered to users who have purchased products in a similar price range.

The information providing apparatus 1 can include such advice information in the feedback information and provide it to the store or its employees.

Even in the prior art, it was possible to estimate future increases and decreases in demand for products, especially from purchase rates. However, it has been difficult for users to express their intentions positively, other than purchasing behavior, regarding products that they are not interested in at first glance. With the development of technologies such as affiliate analysis, it is possible to infer a user's interests from the time spent browsing a product, but the time spent browsing is only the time it takes to display a website. not to be considered.

In this respect, in addition to the reference axis of purchase frequency (the first axis of judgment criteria, which corresponds to the horizontal axis in FIG. 9), the rate of HR (HR rate) is the second axis of judgment criteria (Fig. 9), the present invention is advantageous over the prior art. However, the content of the determination to be fed back is merely an example, and the content of the invention should not be limited to this, of course. Note that the function of the inference unit 19 of the control unit 12 may be replaced by another server.

Control based on control information included in content will be described. The product information storage unit 23 of the store server 2 stores HTML files that form contents, and still images and moving images of the contents of the EC site. The content distributed from the information storage unit 23 includes control information. The control information according to the embodiment causes the user terminal device 3 to execute an acquisition procedure or display control.

Note that the content storage unit 14 of the information providing device 1 may alternatively have the function of the product information storage unit 23 . In this case, the content storage unit 14 stores the content of the shopping EC site after it is acquired from the product information storage unit 23 of the shop server 2 . For example, the content storage unit 14 stores HTML files forming content, and still images and moving images of EC site content. Control information is included in the content distributed from the content storage unit 14 via the distribution unit 18 .

The obtaining procedure obtains information about a plurality of product images selected by the user of the user terminal device 3 from among the plurality of product images included in the content of the EC site connected to the communication network N.

In the display control, output control is performed so that, from among a plurality of product images included in the content of the EC site connected to the communication network N, the content of the product for which the user has HR is not displayed.

The control unit 12 is realized by executing various programs stored in a storage device inside the information providing apparatus 1 using a RAM as a work area, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). be done. Also, the control unit 12 is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2 , the control unit 12 includes a reception unit 15 , an acquisition unit 16 , a display control unit 17 , a distribution unit 18 and an inference unit 19 . The control unit 12 realizes or executes information processing functions and actions described below. Note that the internal configuration of the control unit 12 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it performs the information processing described later. Further, the connection relationship between the processing units of the control unit 12 is not limited to the connection relationship shown in FIG. 2, and may be another connection relationship. Also, the function of the inference unit 19 can be replaced by another server.

The reception unit 15 receives a content acquisition request, a non-display request (HR), and a non-display cancellation request (CR) from the user terminal device 3 . For example, the receiving unit 15 receives an HTTP request as a request to acquire content from an EC site.

Further, when receiving a content acquisition request from the user terminal device 3 , the receiving unit 15 outputs information to that effect to the distribution unit 18 . Further, when receiving a non-display request (HR) from the user terminal device 3 for products that the user glances at and is not interested in, the reception unit 15 transmits information indicating that fact to the acquisition unit 16 and the display control unit 17 . Output to

The acquisition unit 16 causes the HR information storage unit 13 to store the information about the product input from the reception unit 15 . The acquisition unit 16 causes the HR information storage unit 13 to store (1) user identification information, (2) HR information, and (3) product information in association with each other.

When information indicating that an acquisition request, a non-display request (HR), or a non-display cancellation request (CR) for the content of the EC site is received is input from the reception unit 15, the distribution unit 18 distributes the content and the content. The contained control information is delivered to the user terminal device 3 . Specifically, the distribution unit 18 acquires the content requested to be acquired from the product information storage unit 23 of the store server device 2 and delivers the content to the user terminal device 3 .

When information indicating that the HR has been accepted is input from the accepting unit 15 , the delivering unit 18 includes control information created by the display control unit 17 in the content and delivers the content to the user terminal device 3 . Further, when information indicating that the CR has been received is input from the reception unit 15, the display control unit 17 edits the control information related to the CRed product, and displays the content to the user in a state in which the non-display control is cancelled. Distribute to the terminal device 3 .

The description regarding the inference unit 19 is as described above as the description regarding FIG. The inference unit 19 can distribute the inference result described above to the shop server device 2 via the distribution unit 18 .
[3. Configuration of store server device 2]

Next, the configuration of the store server device 2 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the store server device 2 according to the embodiment. The shop server device 2 has a communication section 21 , a control section 22 and a merchandise information storage section 23 .

The communication unit 21 is implemented by, for example, a NIC. The communication unit 21 is connected to the communication network N by wire or wirelessly, and transmits and receives information to and from the information providing device 1 and the user terminal device 3 .

The product information storage unit 23 is implemented by, for example, a semiconductor memory device such as a RAM or flash memory, or a storage device such as a hard disk or optical disk. The product information storage unit 23 stores the product information. Alternatively, the content storage unit 14 of the information providing device 1 may have the function of the product information storage unit 23 .

The control unit 22 is implemented, for example, by executing various programs stored in a storage device inside the store server device 2 using the RAM as a work area, using a CPU, MPU, or the like. Also, the control unit 22 is implemented by an integrated circuit such as an ASIC or FPGA, for example.

As shown in FIG. 3 , the control unit 22 includes a reception unit 24 and a distribution unit 25 . The control unit 22 realizes or executes information processing functions and actions described below. Note that the internal configuration of the control unit 22 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it performs information processing to be described later. Further, the connection relationship between the processing units of the control unit 22 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.
[4. Configuration of user terminal device 3]

Next, the configuration of the user terminal device 3 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the user terminal device 3 according to the embodiment. The user terminal device 3 includes a communication section 31 , a control section 32 , an input section 33 and an output section 34 .

The communication unit 31 is implemented by, for example, a NIC. The communication unit 31 is connected to the communication network N by wire or wirelessly, and transmits and receives information to and from the information providing device 1 and the store server device 2 .

The input unit 33 is an input device that receives various operations from the user. For example, the input unit 33 is implemented by a keyboard, mouse, operation keys, and the like. The output unit 34 is a display device for displaying various information. For example, the output section 34 is realized by a liquid crystal display or the like. When a touch panel is adopted for the user terminal device 3, the input section 33 and the output section 34 are integrated.

The control unit 32 is realized, for example, by executing various programs stored in the storage device inside the user terminal device 3 using the RAM as a work area by the CPU, MPU, or the like. For example, these various programs correspond to application programs called web browsers. Also, the control unit 32 is implemented by an integrated circuit such as an ASIC or FPGA, for example.

As shown in FIG. 4 , the controller 32 includes a requester 35 , a receiver 36 and a display controller 37 . The control unit 32 realizes or executes information processing functions and actions described below. Note that the internal configuration of the control unit 32 is not limited to the configuration shown in FIG. 4, and may be another configuration as long as it performs the information processing described later. Further, the connection relationship between the processing units of the control unit 32 is not limited to the connection relationship shown in FIG. 4, and may be another connection relationship.

In addition to content display control, the control unit 32 performs a purchase process for performing a predetermined product purchase process when information indicating that a selection operation has been performed by the user to select product information or the like being displayed. A processing unit is provided.

The request unit 35 sends the information providing apparatus 1 a request to acquire EC site content, a request (HR) to hide products that are not interested at a glance, and a history , or send a release request (CR) to the HR.

The reception unit 36 receives content. Specifically, the receiving unit 36 receives the content of the EC site and the control information included in the content from the information providing apparatus 1 that has responded to the content acquisition request transmitted by the requesting unit 35 .

The display control unit 37 controls display of content on the output unit 34 according to control information included in the content received by the receiving unit 36 . The display control unit 37 is realized by, for example, executing control information included in the content using a RAM as a work area by a CPU, an MPU, or the like. That is, the display control unit 37 is realized by the acquisition procedure and the display control procedure described above when displaying the content.

Here, an example of actual use will be described with reference to photographs. FIG. 10 is an example of the input section 33 or the output section 34 displayed on the display. When the user makes a content acquisition request using the user terminal device 3 , the site content is distributed from the distribution unit 18 of the information providing device 1 . As shown in FIG. 10A, in the content information, a "P" button for performing HR is attached to each product image.

In FIG. 10A , when the user clicks the “P” button on the input unit 33 , input information is transmitted from the request unit 35 to the communication unit 31 , reception unit 36 and display control unit 37 .

Based on the input information from the requesting unit 35, the display control unit 37 controls not to display the product for which the "P" button is pressed in the output unit 34, as shown in FIG. 10B. In addition, the HR transmitted from the communication unit 31 receives the request by the receiving unit 15 of the information providing device 1 and outputs information to that effect to the obtaining unit 16 and the display control unit 17 of the information providing device 1 .

The information that the user performed HR in the past is stored in the HR information storage unit 13 of the information providing apparatus 1 as HR information. Therefore, even when the user makes a content acquisition request using the user terminal device 3 in the second and subsequent operations, the content including the control information is distributed from the distribution unit 18. is received, and the display control unit 37 controls the display of the output unit 34 . Therefore, the product for which the "P" button was pressed in the past is controlled as shown in FIG.
[5. Processing flow of information providing device 1]

Next, with reference to FIG. 5, a procedure of processing executed by the control unit 12 of the information providing device 1 according to the embodiment will be described. FIG. 5 is a flow chart showing an example of content hiding processing executed by the control unit 12 of the information providing apparatus 1 according to the embodiment.

In step S<b>1001 , the control unit 12 determines whether or not a content distribution request has been received from the user terminal device 3 . When the control unit 12 determines that the content distribution request has not been received, the determination processing in step S1001 is repeated until the content distribution request is received.

When the control unit 12 determines that it has received a content distribution request from the user terminal device 3, in step S1002, the control unit 12 receives the content from the product information storage unit 23 of the shop server 2 via the communication unit 11 from the distribution unit 18 It acquires content information and distributes the content to the user terminal device 3 .

Next, in step S<b>1003 , the control unit 12 determines whether or not a non-display request (HR) has been received from the user terminal device 3 . If it is determined that the HR has not been received, the determination processing in step S1003 is repeated until the HR is received.

When the control unit 12 determines that the HR has been received from the user terminal device 3, in step S1004, the HR product information is acquired.

Next, in step S1005, the control unit 12 registers the product information in the HR information storage unit 13 in association with the user identification information.

Next, in step S1006, the control unit 12 creates control information in the display control unit 17 based on the registered information.

Next, in step S<b>1007 , the control unit 12 distributes content information including control information to the user via the product information storage unit 23 of the shop server 2 . The control information controls content output via the display control unit 37 in the user terminal device 3 .

Next, in step S<b>1008 , the control unit 12 determines whether or not a content distribution stop request has been received from the user terminal device 3 . If the control unit 12 determines that the content distribution stop request has not been received, the process returns to step S1001 to repeat the processing up to this point.

When the control unit 12 determines that the content distribution stop request has been received from the user terminal device 3, the process is terminated.
[6. Processing flow 2 of the information providing device]

Next, with reference to FIG. 6, a procedure of processing executed by the control unit 12 of the information providing device 1 according to the embodiment will be described. FIG. 6 is a flowchart showing an example of a cancellation request (CR) process for a non-display request executed by the control unit 12 of the information providing device 1 according to the embodiment.

In step S<b>2001 , the control unit 12 determines whether or not a request to acquire a product information list related to a non-display request (HR) has been received from the user terminal device 3 . When the control unit 12 determines that the acquisition request for the product information list related to HR has not been received from the user terminal device 3, the determination processing in step S2001 is repeated.

If the control unit 12 determines that the acquisition request for the product information list related to HR has been received from the user terminal device 3, then in step S2002, based on the information registered in the HR information storage unit 13, the user terminal device 3 Distribute a list of product information related to HR to

Next, in step S<b>2003 , the control unit 12 determines whether or not a request (CR) to cancel non-display of the non-display target product has been received from the user terminal device 3 . If the control unit 12 determines that a request (CR) to cancel non-display of the product to be hidden has not been received from the user terminal device 3 within the predetermined time, the determination process returns to step S2001. The term "within a predetermined period of time" refers to the period until the information registered in the HR information storage unit 13 is updated, or the period until it is determined that the user terminal device 3 has stopped the CR operation after acquiring the list.

If the control unit 12 determines that it has received a request (CR) to cancel the non-display of the product to be hidden from the user terminal device 3 within the predetermined time, in step S2004, the product for which the cancellation is requested is displayed. Remove from the hidden target product list.

Next, in step S2005, the control unit 12 edits the control information regarding the product released from the list. Specifically, the control information included in the content is edited so that the user terminal device 3 is not controlled to hide the target product.

Next, in step S2006, the control unit 12 distributes the content information including the edited control information to the user, and ends the process.
[7. Processing flow of information providing device 3]

Next, with reference to FIG. 7, a procedure of processing executed by the control unit 12 of the information providing device 1 according to the embodiment will be described. FIG. 7 is a flowchart showing an example of a process of acquiring product information of a product for which purchase processing has been performed, which is executed by the control unit 12 of the information providing device 1 according to the embodiment.

In step S<b>3001 , the control unit 12 determines whether or not the user terminal device 3 has performed an operation to purchase a product. If the control unit 12 determines that the user terminal device 3 has not operated to purchase a product, it repeats the determination processing in step S3001.

When the control unit 12 determines that the user terminal device 3 has performed a product purchase operation, in step S3002, the user is guided to a product purchase processing page and purchase processing is performed.

Next, in step S3003, the control unit 12 acquires product information for which purchase processing has been completed.

Next, in step S3004, the control unit 12 associates the product information with the user's identification information, updates the user information and the product information in the HR information storage unit 13, and ends the process.
[8. Processing flow of information providing device 4]

Next, with reference to FIG. 8, a procedure of processing executed by the control unit 12 of the information providing device 1 according to the embodiment will be described. FIG. 7 is a flowchart showing an example of processing executed by the inference unit 19 of the control unit 12 of the information providing device 1 according to the embodiment.

In step S4001, the control unit 12 determines whether or not a predetermined amount of information capable of executing statistical processing has been accumulated in the database (DB) of the HR information storage unit 13 or not. When the control unit 12 determines that the predetermined amount of information that allows statistical processing to be executed is not accumulated in the database (DB) of the HR information storage unit 13, the determination processing in step S4001 is repeated.

If the control unit 12 determines that the database (DB) of the HR information storage unit 13 has accumulated a predetermined amount of information that can be subjected to statistical processing, the inference unit 19 of the control unit 12 performs scraping in step S4002. Execute the process.

Next, in step S4003, the inference unit 19 makes the above-described inference as shown in FIG. 9 based on the analysis result.

Next, in step S4004, the inference result obtained by the control unit 12 in step S4003 is distributed from the distribution unit 18 to the store server 2, and the operation ends.
[9. Hardware configuration]

The information providing device 1, the store server device 2, and the user terminal device 3 according to the above-described embodiments are implemented by a computer 4 configured as shown in FIG. 11, for example. The information providing device 1 will be described below as an example. FIG. 11 is a hardware configuration diagram showing an example of the computer 4 that implements the functions of the information providing apparatus 1. As shown in FIG. The computer 4 has a CPU 41 , RAM 42 , ROM 43 , HDD 44 , communication interface (I/F) 45 , input/output interface (I/F) 46 and media interface (I/F) 47 .

The CPU 41 operates based on programs stored in the ROM 43 or HDD 44 and controls each section. The ROM 43 stores a boot program executed by the CPU 41 when the computer 4 is started, a program depending on the hardware of the computer 4, and the like.

The HDD 44 stores programs executed by the CPU 41, data used by these programs, and the like. The communication interface 45 receives data from other devices via a communication network (corresponding to the communication network N shown in FIG. 1), sends the data to the CPU 41, and transmits data generated by the CPU 41 to other devices via the communication network N. Send to

The CPU 41 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse through an input/output interface 46 . The CPU 41 acquires data from the input device via the input/output interface 46 . The CPU 41 also outputs the generated data to the output device via the input/output interface 46 .

The media interface 47 reads programs or data stored in the recording medium 48 and provides them to the CPU 41 via the RAM 42 . The CPU 41 loads the program from the recording medium 48 onto the RAM 42 via the media interface 47 and executes the loaded program. The recording medium 48 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 4 functions as the information providing device 1 according to the embodiment, the CPU 41 of the computer 4 implements the functions of the control section 12 by executing a program loaded on the RAM 42 . The HDD 44 also stores data in the HR information storage unit 13 and the content storage unit 14 . The CPU 41 of the computer 4 reads these programs from the recording medium 48 and executes them, but as another example, these programs may be acquired via the communication network N from another device.

In addition, when the computer 4 functions as the user terminal device 3 according to the embodiment, the CPU 41 of the computer 4 realizes the functions of the control unit 32 by executing a program loaded on the RAM 42 .

1 information providing device 2 store server device 3 user terminal device 4 computer 11 communication unit 12 control unit 13 HR information storage unit 14 content storage unit 15 reception unit 16 acquisition unit 17 display control unit 18 distribution unit 19 inference unit 21 communication unit 22 control Part 23 Merchandise Information Storage Part 24 Reception Part 25 Distribution Part 31 Communication Part 32 Control Part 33 Input Part 34 Output Part 35 Request Part 36 Reception Part 37 Display Control Part 41 CPU
42 RAMs
43 ROMs
44 HDDs
45 communication interface 46 input/output interface 47 media interface 48 recording medium 100 information providing system N communication network

Claims (5)

A product requested to be hidden by the user via the user terminal device from among the contents of multiple product images included in the content of the e-commerce website (hereinafter referred to as the EC site) connected to the communication network. an obtaining unit for obtaining information about the content of the image;
a display control unit that creates control information and performs display control so that the content of the product image whose non-display has been requested by the user is not displayed on the user terminal device; and information on the non-display request (HR information) (HR information storage unit),
with
The acquisition unit causes the HR information storage unit to store the user identification information, the HR information, and information related to the content of the product image in association with each other;
The display control unit
(i) When the user requests the non-display via the user terminal device, the content of the requested product image is hidden based on the HR information stored in the HR information storage unit. and (ii) when the user makes a cancellation request (CR) to cancel the non-display request via the user terminal device, the non-display request is canceled. characterized by editing control information and distributing the content of the product image and the control information to the user terminal device ,
Information provider. The information providing device executes statistical analysis processing based on the information stored in the HR information storage unit, and analyzes the purchase rate and the hidden rate (non-display rate) for each product content. and with respect to said goods,
If it is analyzed that it belongs to a category with a high purchase rate and a high hidden rate, it is inferred that the content is popular with specific users, but most users who have been provided with the content are not interested. Create advice to employees to review the selection of users who provide content information content,
If it is analyzed that it belongs to a category with a high purchase rate and a low hidden rate, it is inferred that it is popular content that is expected to be in demand in the future, or that it has already become popular content, and the said employee Create advice to increase content production,
If the content is analyzed to belong to a category with a low purchase rate and a high non-display rate, it is inferred that it is not popular and no future demand can be expected, and advice to the employee to reduce production of the content is created, and purchase Content analyzed as belonging to a category with a low rate and a low hidden rate may be popular content, but for some reason it is inferred that it will not be purchased, and the price range will be lowered or the price range will be similar. characterized by creating advice that should be considered for marketing to users who have purchased the content of
The information providing device according to claim 1. An information providing device according to claim 1;
A store server comprising a product information storage unit that stores information about content of product images, and a user terminal device,
information system. A computer-executed information provision method comprising:
a step a of obtaining information about the content of a product image whose non-display has been requested by a user via a user terminal device from among the content of a plurality of product images included in the content of an EC site connected to a communication network; ,
a step b of creating control information and performing display control so as not to display on the user terminal device the content of the product image whose non-display has been requested by the user;
step c of storing information (HR information) about the non-display request in the HR information storage unit;
with
The step c includes a step of associating the user identification information, the HR information, and information regarding the content of the product image, and storing the information in the HR information storage unit;
The step b is
(i) When the user requests the non-display via the user terminal device, the content of the requested product image is hidden based on the HR information stored in the HR information storage unit. and (ii) when the user makes a cancellation request (CR) to cancel the non-display request via the user terminal device, the non-display request is canceled. A method of providing information, comprising a step of editing control information and distributing the content of the product image and the control information to the user terminal device . An information providing program that causes a computer to execute the process according to claim 4.

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