WO2017097095A1 - 电视红包的发放方法及装置 - Google Patents

电视红包的发放方法及装置 Download PDF

Info

Publication number
WO2017097095A1
WO2017097095A1 PCT/CN2016/106108 CN2016106108W WO2017097095A1 WO 2017097095 A1 WO2017097095 A1 WO 2017097095A1 CN 2016106108 W CN2016106108 W CN 2016106108W WO 2017097095 A1 WO2017097095 A1 WO 2017097095A1
Authority
WO
WIPO (PCT)
Prior art keywords
television
red envelope
content
specified
terminal
Prior art date
Application number
PCT/CN2016/106108
Other languages
English (en)
French (fr)
Inventor
刘耀东
华新海
Original Assignee
中兴通讯股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 中兴通讯股份有限公司 filed Critical 中兴通讯股份有限公司
Publication of WO2017097095A1 publication Critical patent/WO2017097095A1/zh

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2541—Rights Management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards

Definitions

  • the present invention relates to the field of network television services, and in particular to a method and apparatus for issuing a television red envelope.
  • the red envelope function has gradually combined with the TV business that is suitable for people's lives.
  • it is mainly a combination of WeChat red packets and TV services.
  • the 2015 Year of the Sheep CCTV Spring Festival Evening combined with the WeChat red envelope greatly promoted the enthusiasm of people participating in the Spring Festival Evening.
  • the WeChat red envelope broke through 11 billion times and exceeded 8.1 billion times in the highest peak.
  • the applicant found the drawbacks of the Spring Festival Evening WeChat red envelope:
  • the user is attracted to the screen of the mobile phone, and the attention of the TV content itself decreases.
  • the embodiment of the invention provides a method and a device for issuing a television red envelope to solve at least the problem that the television red envelope and the television content lack relevance in the related art.
  • a method for issuing a television red envelope comprising: receiving a request message for requesting to play a specified television content, wherein the specified television content is associated with a television red envelope; playing the designated television When the content is, the television red envelope is issued to the terminal.
  • the releasing the television red envelope to the terminal during the playing of the specified television content comprises at least one of: at a time corresponding to an absolute time of playing the specified television content, the television Red envelope is issued to Sending, by the terminal, the television red envelope to the terminal at a time corresponding to the relative time of playing the specified television content; and distributing the television red envelope to the moment corresponding to the predetermined content included in the specified television content terminal.
  • the method before the receiving the request message for requesting to play the specified television content, the method further comprises: acquiring the specified television content; and creating the specified television content according to the predetermined television red envelope rule information.
  • the television red envelope associated with the program information wherein the program information comprises: program content, program time; and the specified television content and a television red envelope associated with the program information of the specified television content are saved.
  • the creating a television red envelope associated with the program information of the specified television content according to the predetermined television red envelope rule information further includes: setting a trigger condition for triggering transmission of the television red envelope.
  • the method further includes: receiving a redemption request for requesting to grab the television red envelope; generating the grabbing the television according to the predetermined red envelope distribution rule The result of the red envelope and the result of the robbing of the television red envelope.
  • the method further includes: acquiring scene information for playing the television content; and when the scene information belongs to the preset scene information for triggering the television red envelope, The TV red envelope is issued to the terminal.
  • the television red envelope includes at least one of the following: money, points, vouchers, gifts.
  • a device for issuing a television red envelope comprising: a first receiving module configured to receive a request message for requesting playback of a specified television content, wherein the specified television content is associated with a television red envelope a first issuing module configured to issue the television red envelope to the terminal when the specified television content is played.
  • the first issuing module further includes at least one of the following: a first issuing unit configured to issue the television red envelope to the moment corresponding to an absolute time at which the specified television content is played a second issuing unit configured to issue the television red envelope to the terminal at a time corresponding to a relative time at which the specified television content is played, and a third issuing unit configured to play the predetermined content included in the specified television content At the moment corresponding to the content, the television red envelope is issued to the terminal.
  • the apparatus further includes: a first obtaining module, configured to acquire the specified television content before the first receiving module receives a request message for requesting to play the specified television content; and create a module, Providing to create a television red envelope associated with the program information of the specified television content according to predetermined television red envelope rule information, wherein the program information comprises: program content, program time; and a saving module configured to save the specified television content and The television red envelope associated with the program information specifying the television content.
  • a first obtaining module configured to acquire the specified television content before the first receiving module receives a request message for requesting to play the specified television content
  • create a module Providing to create a television red envelope associated with the program information of the specified television content according to predetermined television red envelope rule information, wherein the program information comprises: program content, program time; and a saving module configured to save the specified television content and The television red envelope associated with the program information specifying the television content.
  • the creating module further includes: a setting unit configured to set a trigger condition for triggering sending the television red envelope.
  • the apparatus further includes: a second receiving module, configured to: after the first issuing module issues the television red envelope to the terminal, receive a redemption request for requesting to grab the television red envelope a generating module configured to generate a result of robbing the television red envelope according to a predetermined red packet distribution rule, and displaying the result of robbing the television red envelope.
  • a second receiving module configured to: after the first issuing module issues the television red envelope to the terminal, receive a redemption request for requesting to grab the television red envelope
  • a generating module configured to generate a result of robbing the television red envelope according to a predetermined red packet distribution rule, and displaying the result of robbing the television red envelope.
  • the device further includes: a second obtaining module, configured to acquire scene information for playing the television content after the first issuing module issues the television red envelope to the terminal; and the second issuing module, And when the scene information belongs to the preset scene information that triggers the television red envelope, the television red envelope is issued to the terminal.
  • the television red envelope includes at least one of the following: money, points, vouchers, gifts.
  • a computer storage medium is further provided, and the computer storage medium may store an execution instruction for performing the implementation of the method for issuing a television red envelope in the above embodiment.
  • a request message for requesting to play a specified television content is received, wherein the specified television content is associated with a television red envelope; and when the specified television content is played, the television red envelope is issued to the terminal.
  • the invention solves the problem that the television red envelope and the television content lack relevance in the related art, realizes the continuous association of the television red envelope and the television content, and further achieves the effect of improving the attraction and the audience rating of the television content through the television red envelope.
  • FIG. 1 is a flowchart of a method for issuing a television red envelope according to an embodiment of the present invention
  • FIG. 2 is a block diagram showing the structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 3 is a block diagram 1 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 4 is a block diagram 2 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 5 is a block diagram 3 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 6 is a block diagram 4 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 7 is a block diagram 5 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention
  • FIG. 8 is a system composition diagram of a television red envelope according to an alternative embodiment of the present invention.
  • FIG. 9 is a block diagram of a television red envelope management subsystem in accordance with an alternative embodiment of the present invention.
  • FIG. 10 is a block diagram of a television message subsystem in accordance with an alternate embodiment of the present invention.
  • FIG. 1 is a flowchart of a method for issuing a red envelope of a television according to an embodiment of the present invention. As shown in FIG. 1, the process includes the following steps:
  • Step S102 receiving a request message for requesting to play the specified television content, where the specified television content is associated with the television red envelope;
  • the request message for playing the specified TV content can be sent through the TV remote control, the infrared device, and the manual button.
  • the request message for playing the specified TV content is automatically played after the TV is normally started, and the specified TV content can be
  • the specified TV content can be
  • the television drama including the advertisement is exemplified for the designated television content.
  • the television drama is associated with the television red envelope, and may be associated with the identification information of the television red envelope and the television drama, or the television red envelope and the identification information of the specific content included in the television drama.
  • Step S104 When playing the specified television content, the television red envelope is issued to the terminal.
  • the television red envelope is issued to the terminal, and the terminal may be a television, a terminal associated with the television playing the specified television content, and the mobile phone, PAD, PSP, etc., which can specify the television content.
  • the terminal is a television
  • the television red envelope can be sent to the television through the set top box of the network television, and the television can be a television terminal supporting the interactive network television IPTV or supporting the OTT (Over The Top) Internet TV, or through the server
  • the TV red envelope is sent to the associated mobile phone.
  • the solution of the embodiment can be implemented as long as the two-way interactive television terminal is supported, such as IPTV, OTT, two-way modified digital television system, and a combination of non-interactive television and interactive television: digital video broadcasting (Digital Video Broadcasting, for short) For DVB) + OTT dual mode system.
  • digital video broadcasting Digital Video Broadcasting, for short
  • DVB Digital Video Broadcasting + OTT dual mode system.
  • the television red envelope may be distributed to the smart phone by playing the server of the video platform that specifies the television content, or the television red envelope may be sent to the smart phone through the network element connected to the smart phone, specifically Send by SMS, MMS, phone, etc.
  • a request message for requesting to play a specified television content is received, wherein the specified television content is associated with the television red envelope; and when the specified television content is played, the television red envelope is issued to the terminal.
  • the invention solves the problem that the television red envelope and the television content lack relevance in the related art, realizes the continuous association of the television red envelope and the television content, and further achieves the effect of improving the attraction and the audience rating of the television content through the television red envelope.
  • the embodiment also includes other scenarios, including a television red envelope associated with the television content and a television red envelope not associated with the television content.
  • the television red envelope may also be associated with the user behavior of the user playing the television content, such as For any IPTV user or mobile video viewer, when viewing any program, it is possible to obtain a red envelope or to associate with the identity category of the terminal that plays the above-mentioned TV content, such as using a "Brand A (eg, Skyworth)" TV or When a set-top box of "B brand B (for example, Mango TV) plays a specified TV content, a TV red envelope is issued, or when a designated TV content is played on a smartphone using the "IQIYI" video platform, a red envelope is issued, etc., The video platform cooperates to issue a TV red envelope only when the VIP user of "Iqiyi" plays the specified TV content.
  • the television red envelope when the specified television content is played, the television red envelope may be issued to the terminal in the following three alternative manners:
  • Method 1 When the absolute time corresponding to the specified TV content is played, the television red envelope is issued to the terminal;
  • Absolute time can be the objective time of playing TV content, such as Beijing time, London time, etc., and can include: date part, time part, such as when playing the above TV series on November 1, 2015, the TV red envelope is issued to the terminal, or When the above TV series was broadcast at 12:12:12 on November 1, 2015, the TV red envelope was issued to the terminal.
  • the relative time may be the time relative to the start time of the television content, the time of the end time, the time of the middle part, such as the start time of playing the TV show is 12:12:12, and the relative time may be 5 minutes, ie at 12 o'clock. 17 minutes and 12 seconds, when the TV show is still playing, the TV red envelope is issued to the terminal.
  • the relative time may also be 0, that is, when the television content is just beginning to play, the television red envelope is issued to the terminal.
  • Manner 3 The television red envelope is issued to the terminal at a time corresponding to the predetermined content included in the specified television content.
  • the specified content may be an advertisement part included in the drama, or a specific part of the drama, such as a climax stage or a trailer, when the specified content is an advertisement part included in the drama, when the time of playing the advertisement starts, the television is started.
  • the red envelope is issued to the terminal.
  • the method before receiving the request message for requesting to play the specified television content, the method further includes creating and saving a television red envelope associated with the television content, so that the television red envelope can be continuously used after being created. It avoids the cumbersome need to create a red envelope every time, which improves efficiency.
  • Creating a TV red envelope includes:
  • the television content may be synchronously obtained from a provider of the television content, and after acquiring the television content, according to the demand of the television content provider, or the needs of the television playing platform, the playing channel, etc.
  • the television red envelope associated with the television content because not all television content is associated with the television red envelope, the television content associated with the television red envelope is the designated television content, and the predetermined television red envelope rule information includes the size, quantity, and distribution group of the television red envelope.
  • distribution method, red envelope form, red envelope form can include: cash, reward free views, package, shopping card, etc.
  • the television red envelope may be deleted, modified, and the associated television content may be changed.
  • the creating a television red envelope associated with the program information of the specified television content according to the predetermined television red envelope rule information further includes: setting a trigger condition for triggering the sending of the television red envelope, and the triggering condition may include adopting one of the foregoing three manners Trigger the distribution of TV red packets, or in what way to trigger the distribution of TV red packets.
  • the television red envelope may be The "unopened” red envelope can also be an "unopened” red envelope.
  • the TV red envelope is an "unopened” red envelope, it is also needed to "open” the TV red envelope, and the TV red envelope is according to the pre-
  • the rule is encapsulated, and the user performs the operation of robbing the red envelope when "opening" the television red envelope, the method further includes:
  • the terminal may perform the operation of robbing the red envelope, and the user clicks the television red envelope on the terminal, generates a red packet request for robbing the television red packet, and then sends the red packet request.
  • the red envelope request is received, according to the distribution rule of the red envelope of the television, if the rules of the television red envelope are generated according to the rules of time, or uniformly distributed rules, or randomly issued rules, the result may be displayed, optionally, It can be displayed on the TV screen and the mobile phone that receives the TV red envelope.
  • the above TV red envelope may be link information.
  • the method further includes:
  • the television red envelope may not be associated with the television content, and when the television broadcasts any television content, according to the current scene, the television red envelope is immediately distributed, such as the scene at the zero hour of the new year, etc.
  • the TV red envelope is distributed on the computer, which makes it more playable. It should be noted here that the distribution of the television red envelope according to the television content and the immediate issuance of the television red envelope can be combined or operated separately.
  • the form of the television red envelope may be, but is not limited to, money, points, vouchers, gifts.
  • the red envelope can be any valuable or invaluable form such as money, points, physical coupons, etc.
  • a free trial drink pops up
  • a bucket of oil is presented, which is in the form of a bucket of oil. Pop up opportunities to get in touch with actors in the TV series.
  • the method according to the above embodiment can be implemented by means of software plus a necessary general hardware platform, and of course, by hardware, but in many cases, the former is A better implementation.
  • the technical solution of the present invention which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk,
  • the optical disc includes a number of instructions for causing a terminal device (which may be a cell phone, a computer, a server, or a network device, etc.) to perform the methods of various embodiments of the present invention.
  • a device for distributing a red envelope of a television is provided, and the device is used to implement the foregoing embodiments and preferred embodiments, and details are not described herein.
  • the term "module” may implement a combination of software and/or hardware of a predetermined function.
  • the apparatus described in the following embodiments is preferably implemented in software, hardware, or a combination of software and hardware, is also possible and contemplated.
  • FIG. 2 is a structural block diagram of a device for issuing a red envelope of a television according to an embodiment of the present invention. As shown in FIG. 2, the device includes: a first receiving module 20, and a first issuing module 22, wherein
  • the first receiving module 20 is configured to receive a request message for requesting to play the specified television content, where the specified television content is associated with the television red envelope;
  • the first issuance module 22 is configured to issue a television red envelope to the terminal when playing the specified television content.
  • FIG. 3 is a block diagram of an optional structure of a device for distributing a red envelope of a television according to an embodiment of the present invention.
  • the first distribution module 22 further includes: a issuing unit 30, a second issuing unit 32, and a third issuing unit 34, wherein
  • the first issuing unit 30 is configured to issue a television red envelope to the terminal at a time corresponding to the absolute time at which the specified television content is played;
  • the second issuing unit 32 is configured to issue a television red envelope to the terminal at a time corresponding to the relative time at which the specified television content is played;
  • the third issuing unit 34 is configured to issue the television red envelope to the terminal at a time corresponding to the predetermined content included in the playing of the specified television content.
  • first issuing unit 30, the second issuing unit 32, and the third issuing unit 34 may be separately disposed in the first issuing module 22, or may be disposed in the first issuing module in a combined manner. 22, or all of them are disposed in the first issuance module 22.
  • FIG. 4 is a block diagram of an optional structure of a device for distributing a red envelope of a television according to an embodiment of the present invention.
  • the device includes: a first acquisition module 40, in addition to all the modules shown in FIG. a creating module 42 and a saving module 44, wherein
  • the first obtaining module 40 is configured to obtain the specified television content before the first receiving module receives the request message for requesting to play the specified television content;
  • the creating module 42 is configured to create a television red envelope associated with the program information of the specified television content according to the predetermined television red envelope rule information, where the program information comprises: program content, program time;
  • the save module 44 is configured to save the specified television content and the television red envelope associated with the program information of the specified television content.
  • FIG. 5 is a block diagram 3 of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention.
  • the device further includes: a setting unit 50, in addition to all the modules shown in FIG. Set to set the trigger condition used to trigger the sending of a TV red envelope.
  • FIG. 6 is a block diagram of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention. As shown in FIG. 6, the device includes: a second receiving module 60, in addition to all the modules shown in FIG. A module 62 is generated.
  • the second receiving module 60 is configured to: after the first issuing module issues the television red envelope to the terminal, receive a redemption request for requesting to grab the television red envelope;
  • the generating module 62 is configured to generate a result of grabbing the television red envelope according to the predetermined red packet distribution rule, and display the result of grabbing the television red envelope.
  • FIG. 7 is a block diagram of an optional structure of a device for issuing a red envelope of a television according to an embodiment of the present invention.
  • the device includes: a second acquisition module 70, in addition to all the modules shown in FIG. a second issuing module 72, wherein
  • the second obtaining module 70 is configured to obtain scene information for playing the television content after the first issuing module issues the television red envelope to the terminal;
  • the second issuing module 72 is configured to issue the television red envelope to the terminal when the scene information belongs to the preset scene information that triggers the television red envelope.
  • the form of the television red envelope may be, but is not limited to, money, points, vouchers, gifts.
  • the red envelope can be any valuable or invaluable form such as money, points, physical coupons, etc.
  • a free trial drink pops up
  • a bucket of oil is presented, which is in the form of a bucket of oil. Pop up opportunities to get in touch with actors in the TV series.
  • the system for television red envelope includes: a red envelope management subsystem 80, a television message subsystem 81, an interactive television background subsystem 82, and an interaction. a television foreground presentation subsystem 83, an operation support subsystem 84, and a content management subsystem 85, wherein
  • the red envelope management subsystem 80 is configured to complete the creation, deletion, modification, rule determination, content association, etc. of the red envelope, and synchronize related information to the interactive television background system; at the same time, the system is responsible for interacting with the terminal to implement red card distribution, extraction, etc. deal with.
  • the TV message subsystem 81 is configured to implement instant red envelope information delivery, terminal state synchronization, heartbeat keep-alive, and the like.
  • the interactive television background subsystem 82 is configured to synchronize the program and content information to the red envelope system, and the red envelope management system implements the association of the red envelope with the content and the program according to the synchronized content, and synchronizes to the middleware system.
  • the middleware system and the portal system interact with each other when the user accesses the content, and deliver the program with the red envelope information to the terminal.
  • the middleware system and the portal system may be local receiving devices for television content.
  • the interactive television front display subsystem 83 the red envelope page is delivered and displayed to the user through the portal presentation system; the user can also realize the information display and information inquiry of the personal red envelope through the interactive television foreground presentation subsystem 83.
  • the operation support subsystem 84 is configured to implement red envelope realization (such as some packages, free content experience, etc.), work order processing, and the like.
  • the content management subsystem 85 is configured to inject content, synchronize content and program information to the middleware system.
  • the content information is synchronized to the red envelope management system
  • the S411 content management system delivers the content to the interactive TV back-end system
  • the S412 interactive TV back-end system synchronizes the content information to the red envelope management system.
  • S422 performs rule setting on the created red envelope, such as triggering a red envelope in an absolute time, triggering a red envelope on a specific content (such as implementing a specific advertisement to trigger a red envelope according to the ID of the advertisement content), and triggering a red envelope in a relative time (such as 5 minutes after watching a certain program);
  • S423 sets bonus results for red envelopes, such as reward cash, reward free views, package packages, shopping cards, etc.
  • S424 sets the type of red envelope, such as a fixed bonus value type, a random reward amount type, each red envelope limit, a total red envelope amount, and the like;
  • the S426 system also supports red packets without content association, triggered directly by events.
  • the red envelope is sent to the client and red envelope processing is implemented.
  • the portal system and the interactive TV background system mutually acquire the red envelope information bound to the content
  • the S434 red packet management system generates a corresponding red packet according to the rule of the specific red packet, and the user initiates a red packet operation on the terminal side, and the red envelope system processes the red packet result according to the set red packet rule and algorithm, and prompts the user to operate the result;
  • the S435 red envelope system stores the result of the user grabbing the red envelope according to the TV account associated with the user.
  • the red envelope system is associated with the television message system, and the instant message is sent to the terminal by the television message system;
  • the S442 terminal After receiving the red envelope information by the instant messaging system, the S442 terminal clicks the information link to open the redemption package page;
  • the S443 subsequent red envelope processing method is the same as the third non-instant red packet processing.
  • the S451 user can enter the personal red envelope management interface through the red envelope management portal on the interactive TV electronic program list;
  • the S452 interactive television portal presentation system obtains the user's personal red envelope information through the interface to the red envelope system;
  • S453 users can view the results of each red packet processing and process the red packets, such as withdrawal (return to User-bound bank account or mobile account), redemption, etc. (redemption of free programs, free packages, etc., and even redemption of physical objects (such as advertising gifts, etc.);
  • the red envelope is strongly related to the content, so that the user pays more attention to the content itself, and improves the effectiveness of the content distribution; and avoids operating the red envelope between multiple screens. Inconvenient, it reduces the threshold for users to use red envelopes; in addition, this type of TV red envelope delivery method provides another way to realize the red envelope of TV, avoiding the singularity and monopoly of the current "WeChat red envelope", various small programs Advertisements can be promoted by means of red envelopes; operators of TV programs can also operate red envelopes independently.
  • the content management subsystem performs content synchronization: the content information is synchronized to the red envelope management subsystem
  • the S511 Content Management Subsystem is an integral part of the existing system and is responsible for managing the metadata (actor, director, etc.) of the content;
  • the S512 content management subsystem delivers the content metadata to the interactive TV background subsystem for synchronization
  • the S513 interactive TV back-end subsystem synchronizes the content information to the red envelope management subsystem.
  • S521 for the red envelope associated with the content, select the corresponding content in the red envelope management subsystem to create an associated red envelope, such as setting a certain time point (absolute time) of a certain channel to associate with a red envelope, or setting a user to order a certain program. That is, the red envelope is triggered;
  • S522 performs rule setting on the created red envelope, such as triggering a red envelope in an absolute time, triggering a red envelope on a specific content (such as implementing a specific advertisement to trigger a red envelope according to an ID of the advertisement content), and triggering a red envelope in a relative time (such as watching a program for 5 minutes);
  • S523 sets bonus results for red envelopes, such as reward cash, reward free views, package packages, shopping cards, etc.
  • S524 sets the type of red envelope, such as fixed bonus value type, random reward amount type, each red envelope limit, red envelope total, and the like;
  • the system also supports red packets without content association, which is triggered directly by the event.
  • the portal system and the interactive TV background system mutually acquire the red envelope information bound to the content;
  • the client After the S541 red envelope is sent to the client, when a certain condition is triggered to trigger the red envelope, the client triggers a red envelope, and requests the red envelope system to obtain a random red envelope;
  • the S542 red packet management subsystem generates a corresponding red packet according to the rule of the specific red packet, and the user initiates a red packet operation on the terminal side, and the red envelope system processes the red packet result according to the set red packet rule and algorithm, and prompts the user to operate the result;
  • the S543 red envelope system stores the result of the user grabbing the red envelope according to the TV account associated with the user.
  • S551 is required for immediate delivery of red packets for some special scenarios (in general, the red packets associated with the content do not need to be improvised, the impromptu red packets refer to the scenario of impromptu creation of red packets and immediate delivery), and the red envelope system is associated with the television message subsystem by the television.
  • the message subsystem sends the instant red envelope information to the terminal;
  • the S552 terminal After receiving the red packet information, the S552 terminal clicks the instant message connection, and the link can open the red packet page;
  • the subsequent processing of the red envelope in S553 is the same as the processing of the previous non-instant red envelope.
  • the S561 user can enter the personal red envelope management interface through the red envelope management portal on the electronic program list of IPTV/OTT or other interactive television system;
  • the S562 portal system obtains the user's personal red envelope information through the interface to the red envelope system;
  • S563 users can view the results of each red packet processing, and process the red envelope, such as cash withdrawal (return to the user's bound bank account or mobile account or broadband account), redemption, etc. (exchange free programs, free packages, etc., and even redeem Physical objects (such as advertising gifts, etc.);
  • FIG. 9 is a block diagram of a television red envelope management subsystem according to an alternative embodiment of the present invention. As shown in FIG. 9, the method includes:
  • the content information synchronization module 91 interacts with an interactive television system such as IPTV/OTT, and is configured to synchronize content metadata information, such as an actor director.
  • the user red envelope management module 92 is configured to manage the red envelope of the user, and supports operations such as querying, deleting, and redeeming the red envelope of the user.
  • the red envelope setting module 93 is set to set a red envelope, such as the content associated with the red envelope, and the type of the red envelope (instant red envelope, Event triggered red envelope), red envelope reward type (amount, gift, free number of times, etc.), red envelope level (random red envelope, fixed red envelope) and so on.
  • a red envelope such as the content associated with the red envelope, and the type of the red envelope (instant red envelope, Event triggered red envelope), red envelope reward type (amount, gift, free number of times, etc.), red envelope level (random red envelope, fixed red envelope) and so on.
  • the red envelope synchronization module 94 is configured to synchronize the red envelope information to the IPTV/OTT interactive television system after the red envelope is set.
  • the red packet random processing module 95 is configured to process the user red packet according to a preset distribution algorithm after the user triggers the red packet, such as allocating a random amount. After the processing is completed, it is included in the user's associated account.
  • FIG. 10 is a block diagram of a television message subsystem according to an alternative embodiment of the present invention. As shown in FIG. 10, the method includes:
  • the TV message subsystem is an auxiliary system of the red envelope system, which is needed only when it needs to support the instant red envelope (when the red envelope is generated at that time and sent to the user at that time).
  • the TV message subsystem contains the following modules:
  • the instant message management module 101 is configured to create an instant message type (such as a text notification type message, a link type message, a red envelope instant message using the type of link type message), and a range of message transmission (eg, only sent to a certain type or a certain type) user).
  • an instant message type such as a text notification type message, a link type message, a red envelope instant message using the type of link type message
  • a range of message transmission eg, only sent to a certain type or a certain type
  • the heartbeat link and management module 102 is configured to implement heartbeat keep-alive of the terminal, and facilitate routing of messages.
  • the instant message sending module 103 is configured to generate an instant message and send the message to the terminal when receiving the instant message sending request.
  • each of the above modules may be implemented by software or hardware.
  • the foregoing may be implemented by, but not limited to, the foregoing modules are all located in the same processor; or, the modules are located in multiple In the processor.
  • Embodiments of the present invention also provide a storage medium.
  • the foregoing storage medium may be configured to store program code for performing the following steps:
  • the foregoing storage medium may include, but not limited to, a USB flash drive, a Read-Only Memory (ROM), a Random Access Memory (RAM), a mobile hard disk, and a magnetic memory.
  • ROM Read-Only Memory
  • RAM Random Access Memory
  • a mobile hard disk e.g., a hard disk
  • magnetic memory e.g., a hard disk
  • the processor is configured to: according to the stored program code in the storage medium, receive a request message for requesting to play the specified television content, where the specified television content is associated with the television red envelope;
  • the processor executes, according to the stored program code in the storage medium, to distribute the television red envelope to the terminal when playing the specified television content.
  • modules or steps of the present invention described above can be implemented by a general-purpose computing device that can be centralized on a single computing device or distributed across a network of multiple computing devices.
  • they may be implemented by program code executable by a computing device such that they may be stored in a storage device by a computing device and, in some cases, may be executed in a different order than herein.
  • the steps shown or described are either made separately into individual integrated circuit modules, or a plurality of modules or steps are fabricated as a single integrated circuit module.
  • the invention is not limited to any specific combination of hardware and software.
  • the technical solution in the foregoing embodiment of the present invention may be applied to a process for issuing a red envelope of a television, and by using an embodiment of the present invention, receiving a request message for requesting to play a specified television content, wherein the specified television content and the television red envelope Correlation; when the specified television content is played, the television red envelope is issued to the terminal.
  • the invention solves the problem that the television red envelope and the television content lack relevance in the related art, realizes the continuous association of the television red envelope and the television content, and further achieves the effect of improving the attraction and the audience rating of the television content through the television red envelope.

Abstract

本发明提供了一种电视红包的发放方法及装置，其中，该方法包括：接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；在播放所述指定电视内容时，将所述电视红包发放给终端。通过本发明，解决了相关技术中电视红包和电视内容缺乏关联性的问题。

Description

电视红包的发放方法及装置 技术领域
本发明涉及网络电视服务领域，具体而言，涉及一种电视红包的发放方法及装置。
背景技术
随着科技的进步，红包功能逐步和贴切人民生活的电视业务结合起来。现有技术中，主要是微信红包和电视业务的结合。2015年羊年央视春晚结合微信红包的方式大大的促进了人们参与春晚的积极性，当天微信红包摇一摇突破110亿次、在最高峰的一分钟中超过了8.1亿次。但是虽然看似红火，申请人发现春晚微信红包的弊端：
只成就了微信，春晚的收视率不升反降；
用户被吸引到手机屏幕，电视内容本身的关注度反而下降；
两个屏幕操作不方便，且只能是智能手机玩家参与；
可复制性差，只有春晚等大型节目才有结合微信红包的可能，一般节目难以复制；
无持续性，玩家无法持续参与相关活动；
必须通过智能手机、微信，通过较复杂的方式进入“摇一摇”功能参与，用户群有一定的限制。
从微信红包和电视业务结合引爆的商机来看，市场巨大。但是上述弊端阻碍了微信红包和电视业务结合的进一步发展，特别是如何通过红包业务真正的为电视节目制造商、内容提供者和运营者带来实际的经济效益，并提供一种让用户专注于电视节目内容且使用方便、容易复制、可持续应用的系统，是亟待解决的一个问题。
针对相关技术中的上述问题，目前尚未发现有效的解决方法。
发明内容
本发明实施例提供了一种电视红包的发放方法及装置，以至少解决相关技术中电视红包和电视内容缺乏关联性的问题。
根据本发明的一个实施例，提供了一种电视红包的发放方法，包括：接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；在播放所述指定电视内容时，将所述电视红包发放给终端。
本发明优选实施例中，所述在所述指定电视内容播放时，将所述电视红包发放给终端包括以下至少之一：在播放所述指定电视内容的绝对时间对应的时刻，将所述电视红包发放给 所述终端；在播放所述指定电视内容的相对时间对应的时刻，将所述电视红包发放给终端；在播放所述指定电视内容所包括的预定内容对应的时刻，将所述电视红包发放给终端。
本发明优选实施例中，在所述接收用于请求播放指定电视内容的请求消息之前，所述方法还包括：获取所述指定电视内容；根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包，其中，所述节目信息包括：节目内容、节目时间；保存所述指定电视内容和与所述指定电视内容的节目信息关联的电视红包。
本发明优选实施例中，所述根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包还包括：设置用于触发发送所述电视红包的触发条件。
本发明优选实施例中，在所述将所述电视红包发放给终端之后，所述方法还包括：接收用于请求抢所述电视红包的抢红包请求；根据预定红包分发规则生成抢所述电视红包的结果，并展示所述抢所述电视红包的结果。
本发明优选实施例中，在将所述电视红包发放给终端之后，所述方法还包括：获取播放电视内容的场景信息；在所述场景信息属于触发电视红包的预设场景信息时，将所述电视红包发放给终端。
本发明优选实施例中，所述电视红包包括以下至少之一：金钱、积分、代金券、礼品。
根据本发明的另一方面，提供了一种电视红包的发放装置，包括：第一接收模块，设置为接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；第一发放模块，设置为在播放所述指定电视内容时，将所述电视红包发放给终端。
本发明优选实施例中，所述第一发放模块还包括以下至少之一：第一发放单元，设置为在播放所述指定电视内容的绝对时间对应的时刻，将所述电视红包发放给所述终端；第二发放单元，设置为在播放所述指定电视内容的相对时间对应的时刻，将所述电视红包发放给终端；第三发放单元，设置为在播放所述指定电视内容所包括的预定内容对应的时刻，将所述电视红包发放给终端。
本发明优选实施例中，所述装置还包括：第一获取模块，设置为在所述第一接收模块接收用于请求播放指定电视内容的请求消息之前，获取所述指定电视内容；创建模块，设置为根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包，其中，所述节目信息包括：节目内容、节目时间；保存模块，设置为保存所述指定电视内容和与所述指定电视内容的节目信息关联的电视红包。
本发明优选实施例中，所述创建模块还包括：设置单元，设置为设置用于触发发送所述电视红包的触发条件。
本发明优选实施例中，所述装置还包括：第二接收模块，设置为在所述第一发放模块将所述电视红包发放给终端之后，接收用于请求抢所述电视红包的抢红包请求；生成模块，设置为根据预定红包分发规则生成抢所述电视红包的结果，并展示所述抢所述电视红包的结果。
本发明优选实施例中，所述装置还包括：第二获取模块，设置为在所述第一发放模块将所述电视红包发放给终端之后，获取播放电视内容的场景信息；第二发放模块，设置为在所述场景信息属于触发电视红包的预设场景信息时，将所述电视红包发放给终端。
本发明优选实施例中，所述电视红包包括以下至少之一：金钱、积分、代金券、礼品。
在本发明实施例中，还提供了一种计算机存储介质，该计算机存储介质可以存储有执行指令，该执行指令用于执行上述实施例中的电视红包的发放方法的实现。
通过本发明实施例，采用接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；在播放所述指定电视内容时，将所述电视红包发放给终端。解决了相关技术中电视红包和电视内容缺乏关联性的问题，实现了电视红包和电视内容的持续性关联，进而达到了通过电视红包提高电视内容的吸引力和收视率的效果。
附图说明
此处所说明的附图用来提供对本发明的进一步理解，构成本申请的一部分，本发明的示意性实施例及其说明用于解释本发明，并不构成对本发明的不当限定。在附图中：
图1是根据本发明实施例的电视红包的发放方法的流程图；
图2是根据本发明实施例的电视红包的发放装置的结构框图；
图3是根据本发明实施例的电视红包的发放装置的可选结构框图一；
图4是根据本发明实施例的电视红包的发放装置的可选结构框图二；
图5是根据本发明实施例的电视红包的发放装置的可选结构框图三；
图6是根据本发明实施例的电视红包的发放装置的可选结构框图四；
图7是根据本发明实施例的电视红包的发放装置的可选结构框图五；
图8是根据本发明可选实施例的电视红包的系统组成图；
图9是根据本发明可选实施例的电视红包管理子系统的模块组成图；
图10是根据本发明可选实施例的电视消息子系统的模块组成图。
具体实施方式
下文中将参考附图并结合实施例来详细说明本发明。需要说明的是，在不冲突的情况下，本申请中的实施例及实施例中的特征可以相互组合。
需要说明的是，本发明的说明书和权利要求书及上述附图中的术语“第一”、“第二”等是用于区别类似的对象，而不必用于描述特定的顺序或先后次序。
在本实施例中提供了一种电视红包的发放方法，图1是根据本发明实施例的电视红包的发放方法的流程图，如图1所示，该流程包括如下步骤：
步骤S102，接收用于请求播放指定电视内容的请求消息，其中，指定电视内容和电视红包关联；
可以通过电视遥控器、红外装置、手动按键发送请求播放指定电视内容的请求消息，在一种特定的情况下，播放指定电视内容的请求消息是在电视正常启动后自动播放的，指定电视内容可以但不限于为：直播节目、点播节目、广告、包含广告的综合性节目、时移、回看、个人录制、网络直播等。在此以包含广告的电视剧为该指定电视内容为例进行举例说明，电视剧和电视红包关联，可以是电视红包和电视剧的标识信息关联，或者电视红包和电视剧包含的特定内容的标识信息关联。
步骤S104，在播放指定电视内容时，将电视红包发放给终端。
在用户观看指定电视内容的过程中，将电视红包发放给终端，终端可以是电视机，与播放指定电视内容的电视机关联的终端，可以播放指定电视内容的手机、PAD、PSP等。当终端是电视时，可以通过网络电视的机顶盒将电视红包下发给电视机，电视机可以是支持交互式网络电视IPTV或支持OTT(Over The Top)互联网电视的电视机终端，或者通过服务器将电视红包下发给关联的移动手机。只要支持双向交互式的电视终端都可以实现本实施例的方案，如IPTV、OTT、双向改造后的数字电视系统、以及非互动电视和互动电视的组合：如数字电视广播(Digital Video Broadcasting，简称为DVB)+OTT双模系统等。可选的，当终端是智能手机时，可以通过播放该指定电视内容的视频平台的服务器将电视红包发放给智能手机，或者通过智能手机所连接的网元将电视红包发送给智能手机，具体可通过短息、彩信、电话等形式进行发送。
通过本实施例，采用接收用于请求播放指定电视内容的请求消息，其中，指定电视内容和电视红包关联；在播放指定电视内容时，将电视红包发放给终端。解决了相关技术中电视红包和电视内容缺乏关联性的问题，实现了电视红包和电视内容的持续性关联，进而达到了通过电视红包提高电视内容的吸引力和收视率的效果。
同时，本实施例也包括其他的场景，包括与电视内容关联的电视红包和不与电视内容关联的电视红包，具体的，电视红包还可以与播放该电视内容的用户的用户行为进行关联，如就任何IPTV用户或者移动视频观看者，在观看任何节目时，都有可能获取红包，或者与播放上述电视内容的终端的身份类别进行关联，如使用“品牌A(例如，创维)”电视机或者“品牌B(例如，芒果TV)”的机顶盒播放指定电视内容时，发放电视红包，或者在智能手机上使用“爱奇艺”视频平台播放该指定电视内容时，发放电视红包等，也可以与视频平台合作，只有“爱奇艺”的VIP用户播放该指定的电视内容时，才发放电视红包。
在根据本实施例的可选实施方式中，在指定电视内容播放时，可以通过以下三种可选的方式将电视红包发放给终端：
方式一：在播放指定电视内容的绝对时间对应的时刻，将电视红包发放给终端；
绝对时间可以是播放电视内容的客观时间，如北京时间、伦敦时间等，可以包括：日期部分、时分部分，如在2015年11月1日播放上述电视剧时，将电视红包发放给终端，或者在2015年11月1日12时12分12秒播放上述电视剧时，将电视红包发放给终端。
方式二：在播放指定电视内容的相对时间对应的时刻，将电视红包发放给终端；
相对时间可以是相对于该电视内容的开始时刻的时间、结束时刻的时间、中间部分的时间，如播放电视剧的开始时刻是12时12分12秒，相对时间可以是5分钟，即在12时17分12秒，在该电视剧还在播放时，将电视红包发放给终端。可选的，相对时间也可以是0，即表示在电视内容刚开始播放时，就将电视红包发放给终端。
方式三：在播放指定电视内容所包括的预定内容对应的时刻，将电视红包发放给终端。
可选的，指定内容可以是该电视剧包含的广告部分，或者电视剧的特定部分，如高潮阶段或者片尾等，当指定内容是该电视剧包含的广告部分时，当播放广告的时刻开始时，将电视红包发放给终端。
在此需要说明的是，上述三种方式可以结合使用，也可以单独使用。
在根据本实施例的可选实施方式中，在接收用于请求播放指定电视内容的请求消息之前，还包括创建和保存与电视内容关联的电视红包，这样电视红包在创建后就可以持续使用，避免了每次发放电视红包都需要创建的繁琐，提高了效率。创建电视红包包括：
S11，获取指定电视内容；
S12，根据预定电视红包规则信息创建与指定电视内容的节目信息关联的电视红包，其中，节目信息包括：节目内容、节目时间；
S13，保存指定电视内容和与指定电视内容的节目信息关联的电视红包。
可选的，根据上述创建电视红包的过程，可以从电视内容的提供商同步获取电视内容，在获取电视内容后，根据电视内容提供商的需求，或者电视播放平台、播放频道的需要等，创建与电视内容关联的电视红包，由于不一定是所有的电视内容都关联电视红包，所以，关联电视红包的电视内容为指定电视内容，预定电视红包规则信息包括，电视红包的大小、数量、发放群体、发放方式、红包形式，红包形式可以包括：现金、奖励免费观看次数、套餐包、购物卡等。在电视红包创建好后，保存电视红包。可选的，在上述电视红包创建完成后，还可以对电视红包进行删除、修改、改变关联的电视内容等。
可选的，根据预定电视红包规则信息创建与指定电视内容的节目信息关联的电视红包还包括：设置用于触发发送电视红包的触发条件，触发条件可以包括采用上述三种方式中的何种方式进行触发发放电视红包，或者是采用何种方式组合进行触发发放电视红包。
在根据本实施例的可选实施方式中，在将电视红包发放给终端之后，电视红包可以是已 经“拆封”的红包，也可以是“未拆封”的红包，在电视红包为“未拆封”的红包时，还需要用于进行“打开”该电视红包，而电视红包是按照预设规则封装的，而用户在“打开”电视红包执行抢红包的操作时，方法还包括：
S21，接收用于请求抢电视红包的抢红包请求；
S22，根据预定红包分发规则生成抢电视红包的结果，并展示抢电视红包的结果。
可选的，根据上述可选的实施方式，在电视红包发放到终端之后，终端可以执行抢红包的操作，用户在终端上点击电视红包，生成抢电视红包的抢红包请求后进行发送，接收该抢红包请求后，根据该电视红包的分发规则，如按照时间先后的规则，或者均匀发放的规则，或者随机发放的规则生成抢电视红包的结果，还可以将该结果进行展示，可选的，可以通过电视屏幕，接收电视红包的移动手机进行展示。上述电视红包可以是链接信息。
在根据本实施例的可选实施方式中，在将电视红包发放给终端之后，还包括：
S31，获取播放电视内容的场景信息；
S32，在场景信息属于触发电视红包的预设场景信息时，将电视红包发放给终端。
在本可选的实施方式中，电视红包可以不与电视内容进行关联，而在电视播放任意电视内容时，根据当前的场景，即时发放电视红包，如在新年来临的零点时刻等场景即时在电视上发放电视红包，这样可玩性更强。在此需要说明的是，根据电视内容发放电视红包和即时发放电视红包可以结合操作，也可以单独操作。
在上述实施例中，电视红包的形式可以但不限于为：金钱、积分、代金券、礼品。红包可以是金钱、积分、实物发放券等任何有价形式或无价形式，比如可口可乐广告过程中弹出抢免费试饮，金龙鱼广告过程中弹出抢赠送的一桶油等形式，在播放电视剧时弹出与电视剧的演员亲密接触的机会等。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到根据上述实施例的方法可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件，但很多情况下前者是更佳的实施方式。基于这样的理解，本发明的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质(如ROM/RAM、磁碟、光盘)中，包括若干指令用以使得一台终端设备(可以是手机，计算机，服务器，或者网络设备等)执行本发明各个实施例的方法。
在本实施例中还提供了一种电视红包的发放装置，该装置用于实现上述实施例及优选实施方式，已经进行过说明的不再赘述。如以下所使用的，术语“模块”可以实现预定功能的软件和/或硬件的组合。尽管以下实施例所描述的装置较佳地以软件来实现，但是硬件，或者软件和硬件的组合的实现也是可能并被构想的。
图2是根据本发明实施例的电视红包的发放装置的结构框图，如图2所示，该装置包括：第一接收模块20、第一发放模块22，其中，
第一接收模块20，设置为接收用于请求播放指定电视内容的请求消息，其中，指定电视内容和电视红包关联；
第一发放模块22，设置为在播放指定电视内容时，将电视红包发放给终端。
图3是根据本发明实施例的电视红包的发放装置的可选结构框图一，如图3所示，该装置除包括图2所示的所有模块外，第一发放模块22还包括：第一发放单元30、第二发放单元32、第三发放单元34，其中，
第一发放单元30，设置为在播放指定电视内容的绝对时间对应的时刻，将电视红包发放给终端；
第二发放单元32，设置为在播放指定电视内容的相对时间对应的时刻，将电视红包发放给终端；
第三发放单元34，设置为在播放指定电视内容所包括的预定内容对应的时刻，将电视红包发放给终端。
在此需要说明的是，上述第一发放单元30、第二发放单元32、第三发放单元34可以单独设置在第一发放模块22中，也可以以两两结合的方式设置在第一发放模块22中，或者全部设置在第一发放模块22中。
图4是根据本发明实施例的电视红包的发放装置的可选结构框图二，如图4所示，该装置除包括图2所示的所有模块外，装置还包括：第一获取模块40、创建模块42、保存模块44，其中，
第一获取模块40，设置为在第一接收模块接收用于请求播放指定电视内容的请求消息之前，获取指定电视内容；
创建模块42，设置为根据预定电视红包规则信息创建与指定电视内容的节目信息关联的电视红包，其中，节目信息包括：节目内容、节目时间；
保存模块44，设置为保存指定电视内容和与指定电视内容的节目信息关联的电视红包。
图5是根据本发明实施例的电视红包的发放装置的可选结构框图三，如图5所示，该装置除包括图4所示的所有模块外，创建模块40还包括：设置单元50，设置为设置用于触发发送电视红包的触发条件。
图6是根据本发明实施例的电视红包的发放装置的可选结构框图四，如图6所示，该装置除包括图2所示的所有模块外，装置还包括：第二接收模块60、生成模块62。
第二接收模块60，设置为在第一发放模块将电视红包发放给终端之后，接收用于请求抢电视红包的抢红包请求；
生成模块62，设置为根据预定红包分发规则生成抢电视红包的结果，并展示抢电视红包的结果。
图7是根据本发明实施例的电视红包的发放装置的可选结构框图五，如图7所示，该装置除包括图2所示的所有模块外，装置还包括：第二获取模块70、第二发放模块72，其中，
第二获取模块70，设置为在第一发放模块将电视红包发放给终端之后，获取播放电视内容的场景信息；
第二发放模块72，设置为在场景信息属于触发电视红包的预设场景信息时，将电视红包发放给终端。
在上述实施例中，电视红包的形式可以但不限于为：金钱、积分、代金券、礼品。红包可以是金钱、积分、实物发放券等任何有价形式或无价形式，比如可口可乐广告过程中弹出抢免费试饮，金龙鱼广告过程中弹出抢赠送的一桶油等形式，在播放电视剧时弹出与电视剧的演员亲密接触的机会等。
下面结合本申请的可选实施例对本发明进行具体详细的说明：
图8是根据本发明可选实施例的电视红包的系统组成图，如图8所述，电视红包的系统包括：红包管理子系统80、电视消息子系统81、互动电视后台子系统82、互动电视前台展现子系统83、运营支撑子系统84、内容管理子系统85，其中，
红包管理子系统80，设置为完成红包的创建、删除、修改、规则确定、内容关联等，并将相关信息同步到互动电视后台系统；同时，该系统负责和终端交互实现红包的发放、抽取等处理。
电视消息子系统81，设置为实现即时红包信息下发、终端状态的同步、心跳保活等。
互动电视后台子系统82，设置为同步节目和内容信息到红包系统，红包管理系统根据同步的内容进行实现红包和内容、节目的关联，并同步给中间件系统。同时中间件系统和门户系统在用户访问内容时进行交互，将附带红包信息的节目下发给终端。可选的，同时中间件系统和门户系统可以是电视内容的本地接收设备。
互动电视前台展现子系统83，红包页面通过门户展现系统下发和展示给用户；用户也可以通过互动电视前台展现子系统83实现个人红包的信息展现和信息查询。
运营支撑子系统84，设置为实现红包变现(如一些套餐、免费内容体验等)、工单处理等。
内容管理子系统85，设置为内容注入，同步内容和节目信息到中间件系统。
本可选实施例的方案包括如下步骤：
S41，内容信息同步到红包管理系统
S411内容管理系统下发内容到互动电视后台系统；
S412互动电视后台系统将内容信息同步给红包管理系统。
S42，红包设置和信息同步
S421对于和内容关联的红包，在红包管理系统中选择对应的内容创建关联红包；
S422对创建的红包进行规则设置，如绝对时间触发红包、特定内容触发红包(如根据广告内容的ID实现特定广告触发红包)、相对时间触发红包(如观看某个节目5分钟后)等；
S423设置红包的奖励结果，如奖励现金、奖励免费观看次数、套餐包、购物卡等；
S424设置红包的类型，如固定奖励值类型、随机奖励金额类型、每个红包限额、红包总额等；
S425和内容关联的红包信息同步给IPTV/OTT业务管理平台；
S426系统也支持无内容关联的红包，直接通过事件触发。
S43，红包下发到客户端并实现红包处理
S431用户访问内容时，门户系统和互动电视后台系统交互获取和内容绑定的红包信息；
S432当用户请求的内容附带红包信息时，和内容关联的红包随用户请求一起下发给用户；
S433当达到一定的条件触发红包时，客户端触发红包，并到红包系统请求获取随机红包；
S434红包管理系统根据特定红包的规则生成对应的红包，用户在终端侧发起抢红包操作，红包系统根据设置的抢红包规则和算法处理抢红包结果，并提示用户操作结果；
S435红包系统根据用户关联的电视账号，存储用户抢红包结果。
S44，即时红包下发和处理
S441对于一些特殊场景需要即时下发红包时，红包系统和电视消息系统关联，由电视消息系统下发即时红包信息给终端；
S442终端收到即时消息系统下发抢红包信息后，点击信息链接可打开抢红包页面；
S443后续红包处理方式和步骤三非即时红包的处理相同。
S45，红包查看和兑换
S451用户通过互动电视电子节目单上的红包管理入口，可以进入个人的红包管理界面；
S452互动电视门户展现系统通过接口到红包系统中获取用户的个人红包信息；
S453用户可以查看各次抢红包处理的结果，并且对红包做处理，如提现(返回到 用户绑定的银行账户或者手机账户)、兑换等(兑换免费节目、免费套餐等，甚至可以兑换实物(如广告赠品等))；
S454如果用户兑换的实物，用户持电子兑换券，可到营业厅或者网上购物系统进行实物兑换。
采用本可选实施例，与现有技术相比，实现了内容强相关的红包发放，使用户更加关注于内容本身，提高了内容传播的有效性；同时避免了多个屏幕之间操作红包的不方便性，降低了用户使用红包的门槛；另外，这类电视红包投放方式，提供了另外一种电视红包的实现方式，避免了目前“微信红包”的单一性和垄断性，各种小型节目、广告都可以采用红包的方式进行推广；电视节目的运营商也可以自主运营红包业务。
在此结合红包系统中的各个子系统，对技术方案的实施步骤作进一步的详细描述：
S51，内容管理子系统进行内容同步：内容信息同步到红包管理子系统
S511内容管理子系统为现有系统的组成部分，负责管理内容的元数据(演员、导演等信息)；
S512内容管理子系统将内容元数据下发到互动电视后台子系统进行同步；
S513互动电视后台子系统将内容信息同步给红包管理子系统。
S52，设置红包和内容的关联以及信息同步
S521对于和内容关联的红包，在红包管理子系统中选择对应的内容创建关联红包，如设置某个频道的某个时间点(绝对时间)设置关联某个红包，或者设置用户点播某个节目时即触发红包；
S522对创建的红包进行规则设置，如绝对时间触发红包、特定内容触发红包(如根据广告内容的ID实现特定广告触发红包)、相对时间触发红包(如观看某个节目5分钟后)等；
S523设置红包的奖励结果，如奖励现金、奖励免费观看次数、套餐包、购物卡等；
S524设置红包的类型，如固定奖励值类型、随机奖励金额类型、每个红包限额、红包总额等；
S525和内容关联的红包信息同步给IPTV/OTT业务管理平台；
S526如果是即时性红包，系统也支持无内容关联的红包，直接通过事件触发。
S53，红包的发放
S531用户访问某个节目时，门户系统和互动电视后台系统交互获取和内容绑定的红包信息；
S532当用户请求的内容附带红包信息时，和内容关联的红包随用户请求一起下发给用户；
S54，红包处理
S541红包下发到客户端之后，当达到一定的条件触发红包时，客户端触发红包，并到红包系统请求获取随机红包；
S542红包管理子系统根据特定红包的规则生成对应的红包，用户在终端侧发起抢红包操作，红包系统根据设置的抢红包规则和算法处理抢红包结果，并提示用户操作结果；
S543红包系统根据用户关联的电视账号，存储用户抢红包结果。
S55，即时红包下发和处理
S551对于一些特殊场景需要即时下发红包时(一般情况下和内容关联的红包不需要即兴发放，即兴红包指即兴创建红包并立即下发的场景)，红包系统和电视消息子系统关联，由电视消息子系统下发即时红包信息给终端；
S552终端收到即时消息子系统下发抢红包信息后，点击即时消息的连接，该链接可打开抢红包页面；
S553后续红包处理方式和之前非即时红包的处理相同。
S56，红包查看和兑换
S561用户通过IPTV/OTT或其他互动电视系统的电子节目单上的红包管理入口，可以进入个人的红包管理界面；
S562门户系统通过接口到红包系统中获取用户的个人红包信息；
S563用户可以查看各个抢红包处理的结果，并且对红包做处理，如提现(返回到用户绑定的银行账户或者手机账户或者宽带账号)、兑换等(兑换免费节目、免费套餐等，甚至可以兑换实物(如广告赠品等))；
S564如果用户兑换的实物，用户持电子兑换券，可到营业厅或者网上购物系统进行实物兑换。
图9是根据本发明可选实施例的电视红包管理子系统的模块组成图，如图9所示，包括：
内容信息同步模块91，和IPTV/OTT等互动电视系统进行交互，设置为实现内容元数据信息的同步，如演员导演等信息。
用户红包管理模块92，设置为管理用户的红包，支持用户红包的查询、删除、兑换等操作。
红包设置模块93，设置为设置红包，如红包关联的内容、设置红包的类型(即时红包、 事件触发红包)、红包奖励类型(金额、赠送、免费次数等)、红包级别(随机红包、固定红包)等。
红包同步模块94，设置为在红包设置好之后，将红包信息同步到IPTV/OTT的互动电视系统。
红包随机处理模块95，设置为在用户触发红包后，根据预设分发算法对用户红包进行处理，如分配随机金额等。处理完成后，计入用户的关联账户中。
图10是根据本发明可选实施例的电视消息子系统的模块组成图，如图10所示，包括：
电视消息子系统为红包系统的辅助系统，在需要支持即时红包(当时生成红包、当时下发给用户)的情况下才需要该模块。电视消息子系统包含如下模块：
即时消息管理模块101，设置为创建即时消息的类型(如文字通知型消息、链接型消息，红包即时消息使用该类链接型消息)、消息发送的范围(如只发送给某个或者某类型的用户)。
心跳链接和管理模块102，设置为实现终端的心跳保活，便于消息的路由发送。
即时消息发送模块103，设置为在收到即时消息发送请求时，生成即时消息发送给终端。
需要说明的是，上述各个模块是可以通过软件或硬件来实现的，对于后者，可以通过以下方式实现，但不限于此：上述模块均位于同一处理器中；或者，上述模块分别位于多个处理器中。
本发明的实施例还提供了一种存储介质。可选地，在本实施例中，上述存储介质可以被设置为存储用于执行以下步骤的程序代码：
S1，接收用于请求播放指定电视内容的请求消息，其中，指定电视内容和电视红包关联；
S2，在播放指定电视内容时，将电视红包发放给终端；
可选地，在本实施例中，上述存储介质可以包括但不限于：U盘、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、移动硬盘、磁碟或者光盘等各种可以存储程序代码的介质。
可选地，在本实施例中，处理器根据存储介质中已存储的程序代码执行：接收用于请求播放指定电视内容的请求消息，其中，指定电视内容和电视红包关联；
可选地，在本实施例中，处理器根据存储介质中已存储的程序代码执行：在播放指定电视内容时，将电视红包发放给终端。
可选地，本实施例中的具体示例可以参考上述实施例及可选实施方式中所描述的示例，本实施例在此不再赘述。
显然，本领域的技术人员应该明白，上述的本发明的各模块或各步骤可以用通用的计算装置来实现，它们可以集中在单个的计算装置上，或者分布在多个计算装置所组成的网络上， 可选地，它们可以用计算装置可执行的程序代码来实现，从而，可以将它们存储在存储装置中由计算装置来执行，并且在某些情况下，可以以不同于此处的顺序执行所示出或描述的步骤，或者将它们分别制作成各个集成电路模块，或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。这样，本发明不限制于任何特定的硬件和软件结合。
以上所述仅为本发明的优选实施例而已，并不用于限制本发明，对于本领域的技术人员来说，本发明可以有各种更改和变化。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。
工业实用性
本发明上述实施例中的技术方案，可以应用于电视红包的发放过程中，通过本发明的实施例，采用接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；在播放所述指定电视内容时，将所述电视红包发放给终端。解决了相关技术中电视红包和电视内容缺乏关联性的问题，实现了电视红包和电视内容的持续性关联，进而达到了通过电视红包提高电视内容的吸引力和收视率的效果。

Claims (14)

  1. 一种电视红包的发放方法，包括：
    接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；
    在播放所述指定电视内容时，将所述电视红包发放给终端。
  2. 根据权利要求1所述的方法，其中，所述在所述指定电视内容播放时，将所述电视红包发放给终端包括以下至少之一：
    在播放所述指定电视内容的绝对时间对应的时刻，将所述电视红包发放给所述终端；
    在播放所述指定电视内容的相对时间对应的时刻，将所述电视红包发放给终端；
    在播放所述指定电视内容所包括的预定内容对应的时刻，将所述电视红包发放给终端。
  3. 根据权利要求1所述的方法，其中，在所述接收用于请求播放指定电视内容的请求消息之前，所述方法还包括：
    获取所述指定电视内容；
    根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包，其中，所述节目信息包括：节目内容、节目时间；
    保存所述指定电视内容和与所述指定电视内容的节目信息关联的电视红包。
  4. 根据权利要求3所述的方法，其中，所述根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包还包括：设置用于触发发送所述电视红包的触发条件。
  5. 根据权利要求1所述的方法，其中，在所述将所述电视红包发放给终端之后，所述方法还包括：
    接收用于请求抢所述电视红包的抢红包请求；
    根据预定红包分发规则生成抢所述电视红包的结果，并展示所述抢所述电视红包的结果。
  6. 根据权利要求1所述的方法，其中，在将所述电视红包发放给终端之后，所述方法还包括：
    获取播放电视内容的场景信息；
    在所述场景信息属于触发电视红包的预设场景信息时，将所述电视红包发放给终端。
  7. 根据权利要求1至6任意一项所述的方法，其中，所述电视红包包括以下至少之一：金钱、积分、代金券、礼品。
  8. 一种电视红包的发放装置，包括：
    第一接收模块，设置为接收用于请求播放指定电视内容的请求消息，其中，所述指定电视内容和电视红包关联；
    第一发放模块，设置为在播放所述指定电视内容时，将所述电视红包发放给终端。
  9. 根据权利要求8所述的装置，其中，所述第一发放模块还包括以下至少之一：
    第一发放单元，设置为在播放所述指定电视内容的绝对时间对应的时刻，将所述电视红包发放给所述终端；
    第二发放单元，设置为在播放所述指定电视内容的相对时间对应的时刻，将所述电视红包发放给终端；
    第三发放单元，设置为在播放所述指定电视内容所包括的预定内容对应的时刻，将所述电视红包发放给终端。
  10. 根据权利要求8所述的装置，其中，所述装置还包括：
    第一获取模块，设置为在所述第一接收模块接收用于请求播放指定电视内容的请求消息之前，获取所述指定电视内容；
    创建模块，设置为根据预定电视红包规则信息创建与所述指定电视内容的节目信息关联的电视红包，其中，所述节目信息包括：节目内容、节目时间；
    保存模块，设置为保存所述指定电视内容和与所述指定电视内容的节目信息关联的电视红包。
  11. 根据权利要求10所述的装置，其中，所述创建模块还包括：设置单元，设置为设置用于触发发送所述电视红包的触发条件。
  12. 根据权利要求8所述的装置，其中，所述装置还包括：
    第二接收模块，设置为在所述第一发放模块将所述电视红包发放给终端之后，接收用于请求抢所述电视红包的抢红包请求；
    生成模块，设置为根据预定红包分发规则生成抢所述电视红包的结果，并展示所述抢所述电视红包的结果。
  13. 根据权利要求8所述的装置，其中，所述装置还包括：
    第二获取模块，设置为在所述第一发放模块将所述电视红包发放给终端之后，获取播放电视内容的场景信息；
    第二发放模块，设置为在所述场景信息属于触发电视红包的预设场景信息时，将所述电视红包发放给终端。
  14. 根据权利要求8至13任意一项所述的装置，其中，所述电视红包包括以下至少之一：金钱、积分、代金券、礼品。
PCT/CN2016/106108 2015-12-07 2016-11-16 电视红包的发放方法及装置 WO2017097095A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510897414.3A CN106851346A (zh) 2015-12-07 2015-12-07 电视红包的发放方法及装置
CN201510897414.3 2015-12-07

Publications (1)

Publication Number Publication Date
WO2017097095A1 true WO2017097095A1 (zh) 2017-06-15

Family

ID=59012697

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/106108 WO2017097095A1 (zh) 2015-12-07 2016-11-16 电视红包的发放方法及装置

Country Status (2)

Country Link
CN (1) CN106851346A (zh)
WO (1) WO2017097095A1 (zh)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108305057A (zh) * 2018-01-22 2018-07-20 平安科技（深圳）有限公司 电子红包的发放装置、方法及计算机可读存储介质
CN113329245A (zh) * 2018-08-09 2021-08-31 聚好看科技股份有限公司 一种会员开通方法及移动终端

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107509087A (zh) * 2017-08-31 2017-12-22 四川长虹电器股份有限公司 智能电视任务系统
CN108123945B (zh) * 2017-12-20 2019-03-26 北京达佳互联信息技术有限公司 随机数据的发放方法、系统及智能终端
CN108289229B (zh) * 2018-01-24 2021-09-24 阿里巴巴（中国）有限公司 多媒体资源的互动方法及装置
CN110796438B (zh) * 2019-10-30 2022-08-05 维沃移动通信有限公司 消息发送方法及移动终端
CN112188299B (zh) * 2020-10-13 2022-08-23 北京达佳互联信息技术有限公司 虚拟资源处理方法、装置、终端及存储介质

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002064448A (ja) * 2000-08-20 2002-02-28 Chiharu Kumaki 逆料金放送システム
US20020165770A1 (en) * 2001-05-04 2002-11-07 Individual Network, Inc. Method and system for providing content with an option
CN1905665A (zh) * 2005-07-29 2007-01-31 三星电子株式会社 用于奖赏观看广播节目的用户的系统和方法及其广播接收机
CN104160711A (zh) * 2011-10-28 2014-11-19 谷歌公司 用于产生媒体观看成就的用户观看数据收集
US20150052549A1 (en) * 2013-08-15 2015-02-19 Opentv, Inc. Time shifting of advertisements in digital content delivery services
CN105049907A (zh) * 2014-04-16 2015-11-11 三星电子株式会社 显示设备、服务器、系统及其内容信息提供和评价方法

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002064448A (ja) * 2000-08-20 2002-02-28 Chiharu Kumaki 逆料金放送システム
US20020165770A1 (en) * 2001-05-04 2002-11-07 Individual Network, Inc. Method and system for providing content with an option
CN1905665A (zh) * 2005-07-29 2007-01-31 三星电子株式会社 用于奖赏观看广播节目的用户的系统和方法及其广播接收机
CN104160711A (zh) * 2011-10-28 2014-11-19 谷歌公司 用于产生媒体观看成就的用户观看数据收集
US20150052549A1 (en) * 2013-08-15 2015-02-19 Opentv, Inc. Time shifting of advertisements in digital content delivery services
CN105049907A (zh) * 2014-04-16 2015-11-11 三星电子株式会社 显示设备、服务器、系统及其内容信息提供和评价方法

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108305057A (zh) * 2018-01-22 2018-07-20 平安科技（深圳）有限公司 电子红包的发放装置、方法及计算机可读存储介质
CN113329245A (zh) * 2018-08-09 2021-08-31 聚好看科技股份有限公司 一种会员开通方法及移动终端
CN113329245B (zh) * 2018-08-09 2022-04-01 聚好看科技股份有限公司 一种会员开通方法及移动终端

Also Published As

Publication number Publication date
CN106851346A (zh) 2017-06-13

Similar Documents

Publication Publication Date Title
WO2017097095A1 (zh) 电视红包的发放方法及装置
US7805373B1 (en) Synchronizing multiple playback device timing utilizing DRM encoding
US9003440B2 (en) Method and system for synchronization of messages to content utilizing automatic content recognition
US20160316233A1 (en) System and method for inserting, delivering and tracking advertisements in a media program
US20130031593A1 (en) System and method for presenting creatives
US9918043B2 (en) Snippet access systems and methods
US9661380B2 (en) Television content management with integrated third party interface
US20090222851A1 (en) Method, device and computer program product for displaying an advertisement to a user
US10699296B2 (en) Native video advertising with voice-based ad management and machine-to-machine ad bidding
CN104618785A (zh) 音视频播放方法、装置及系统
US20230401610A1 (en) Systems and Methods for Curating Content Metadata
JP2015521397A (ja) アドレス指定可能な広告のためのデータ境界マネージャ
JP2015525013A (ja) 加速された決定解決を容易にするために配置機会ロケーションを一様にマーク付けし、識別するための方法およびシステム
CN101840553A (zh) 投放方法、装置和系统
JP2015520543A (ja) 先読み機会トリガリングに基づいて、広告決定解決を加速するための方法
US9961415B2 (en) Method and system for identifying events in a streaming media program
WO2014067323A1 (zh) 一种iptv广告投放方法及系统
CN104978912A (zh) 一种新型广告播放方法和装置
CN102223568B (zh) 一种广告播放系统和方法
JP2016082552A (ja) 番組連動広告システム及び番組連動広告サーバ
CN110832871A (zh) 实况广播
CA2938484C (en) In-band trick mode control
Campelo et al. Beyond the tv borders: Second screen as a tool for audience engagement
CN105120348A (zh) 一种用于电视互动系统推送信息管理的方法及装置
CN105376611A (zh) 广告选择方法及系统

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16872287

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16872287

Country of ref document: EP

Kind code of ref document: A1