WO2017061898A1 - Système pour offrir des cadeaux aux utilisateurs par une entreprise fournissant des biens ou des services - Google Patents

Système pour offrir des cadeaux aux utilisateurs par une entreprise fournissant des biens ou des services Download PDF

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Publication number
WO2017061898A1
WO2017061898A1 PCT/RU2016/000024 RU2016000024W WO2017061898A1 WO 2017061898 A1 WO2017061898 A1 WO 2017061898A1 RU 2016000024 W RU2016000024 W RU 2016000024W WO 2017061898 A1 WO2017061898 A1 WO 2017061898A1
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WO
WIPO (PCT)
Prior art keywords
goods
services
enterprise
users
server
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Application number
PCT/RU2016/000024
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English (en)
Russian (ru)
Inventor
Александр Викторович ХАБАРОВ
Original Assignee
Александр Викторович ХАБАРОВ
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Александр Викторович ХАБАРОВ filed Critical Александр Викторович ХАБАРОВ
Publication of WO2017061898A1 publication Critical patent/WO2017061898A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to a data storage and processing system that allows a user who has a mobile phone or portable digital equipment (computerized means) to store, process and retrieve data during a purchase operation in order to obtain benefits when visiting a trading company and / or providing services.
  • a user who has a mobile phone or portable digital equipment (computerized means) to store, process and retrieve data during a purchase operation in order to obtain benefits when visiting a trading company and / or providing services.
  • Particularly important, although not the only application of this invention lies in the field of loyalty solutions designed to encourage consumers who make purchases in the same store or in the same chain of stores in order to build affection for a certain number of consumers and to form a positive service program these consumers.
  • Loyalty programs that allow you to get a discount, coupon or gift after a certain number of visits to a outlet, purchase a certain number of items or make a purchase for a certain amount are well known.
  • RU interactive mobile discount system
  • an MDS server which includes an MDS system database, retail outlets containing servers and cash registers with means for reading and entering information, and user devices that can communicate with an MDS server.
  • the MDS system server comprises means for registering the subscriber's telephone number in the database of the MDS system, means for processing the request message, means for generating a response message containing a unique subscriber code, and means for sending the generated response message to the user device.
  • the unique code assigned to the subscriber is displayed on the screen of the user device for presentation at the point of sale terminal when receiving the service or purchase of goods.
  • the outlet server identifies a unique code and provides the subscriber with discounts on goods and services.
  • the MDS system server supports a unified database and databases sorted according to specified criteria, and allows you to create personalized data streams containing information about goods and services for distribution to the corresponding groups of subscribers.
  • Well-known programs for attracting customers use the mechanism for calculating incentive prizes (points or bonuses) when making a purchase or providing a service at the outlet of the organizer of the bonus program.
  • an incentive prize is an organizer’s deferred obligation to exchange it for a product or service, or to provide a discount on a product or service.
  • the buyer - the user of the program can accumulate these points over time.
  • consumer identification is carried out. A unique bonus card number for each consumer is used as an identifier.
  • Presentation of this card when making a purchase of a product or service is the basis for accruing incentive prizes (points, bonuses) to its holder.
  • Information about the number of accumulated bonuses is stored in the customer database of the bonus system.
  • the following data are stored in the database: bonus card number, mobile phone number, name, and other data necessary for the functioning of the incentive program.
  • the organizer's obligation to exchange a bonus for a product or service, or to provide a discount for a product or service limits the functionality of the bonus system when debiting a bonus account.
  • the known system has a significant drawback, which consists in the presence of unclaimed (unrealized) obligations of the organizer of incentive programs within a reasonable time.
  • the volume of these obligations can reach 20-30% of the volume of all bonus accounts of program consumers.
  • the organizer of the bonus program is forced to bear additional costs. on the purchase, transportation and storage of goods to ensure these obligations.
  • significant amounts of cash resources are withdrawn from circulation.
  • the amount of unclaimed prizes is difficult to predict, so the organizers of the programs are forced to create excess reserves to finance obligations in full.
  • the organizers use organizational methods: limiting the program’s deadline, establishing an unprofitable exchange rate for prizes for goods, etc.
  • the use of such events repels the most loyal consumers who, for one reason or another, do not have time to take advantage of the program’s prizes, which contradicts the goals of the loyalty programs.
  • a bonus system of a trading company comprising a central server, including a database of the system, at least one retail outlet, containing a cash register server and at least one cash register terminal with means for reading, inputting information and printing a cash receipt, the central server and the cash server are connected by their inputs and outputs, the system contains an additional services server, including a bonus lottery server and a lottery terminal with means for reading, entering and displaying information, a lo server the bonus lottery is connected to the central server, with the cash register server and the lottery terminal with corresponding inputs and outputs, and the cash register terminal is configured to print a cash register receipt with an additional field with a lottery barcode, while the information from the lottery barcode read by the lottery terminal processed in the bonus lottery server and the central server, enters the lottery terminal and / or user device to display the lottery result (user devices include a mobile phone, smartphone, com yuter to transmit and receive textual and graphical messages) (RU 110202, G06Q30 / 00, publ. 11/10/2011
  • the disadvantage of this known system is that it does not provide guaranteed discounts until payment is made for selected goods or services.
  • this system is a system of giving gifts, that is, a lottery in which gifts are understood as winning codes.
  • This system does not allow expanding the circle of people wishing to purchase goods with a guaranteed discount only due to the fact that the user has chosen this particular system or enterprise that implements this system.
  • the system is designed for the gambling category of users and has limited customer coverage.
  • the present invention is aimed at achieving a technical result, which consists in increasing the efficiency of the public service system to simplify the production of costs for customers and enterprises by generating advance payments on the account of the enterprise itself and simplifying its structural design.
  • the specified technical result is achieved by the fact that the system of giving gifts to retailing or providing enterprise services to users who are individuals, containing wearable computerized means of users purchasing goods or services made possible by remote access or through a communication network with an enterprise server configured to register entities, being users belonging to the category of buyers of goods or purchasers of services, and when how each person must be given a personal identifier, a unique code and password for access through the identification unit to the database of information about goods or services, as well as the server of the enterprise is configured to store information about the provided goods or services for each user, contains computerized means or computerized terminals of entities providing goods or services for users, made possible by remote access via a communication network with the server of the specified enterprise, ennym with with the possibility of registering entities providing goods or services, and assigning each entity a unique code and password for access through the identification unit to the database of goods or services, the server of the specified enterprise is configured to send portable applications to users of the computer to register and provide them with a unique code in as a graphic image with its subsequent display on
  • FIG. 1 shows a block diagram of a system for providing merchants or service providers with gifts to individuals who are individuals.
  • a service system for a buyer used in a trading network of a trading company or a service providing company, allowing prepayment of goods with further selection and receipt of goods based on discounts, as well as allowing the selection of goods or services and payment for them to third parties.
  • the system of giving gifts to retail customers or service providers that are individuals contains wearable computer means 1 of users made by remote access or via a communication network with server 2 of a network enterprise 3 having a number of separate stores 4.
  • Each individual store 4 may have its own server 5, connected to server 2 to provide a common policy of accounting for the activities of buyers and their financial capabilities in as part of a trade network or service network.
  • the network enterprise itself can perform not only the functions of administering the activities of its subordinate stores, but also be the store itself.
  • the server of the network enterprise or the server of an individual enterprise is made with the possibility of registering entities that are users belonging to the category of buyers of goods or purchasers of services, and assigning each a personal identifier, a unique code and password for access through the identification unit to the database information about goods or services.
  • the server 2 of the enterprise is configured to save information about the provided goods or services for each user.
  • the server is connected with the registration unit of 6 users. The user logs on to the site of the enterprise server, downloads a special application and, using the menu of this application, enters personal data to obtain a personal identifier and password for subsequent logins and for access through the identification block to the database of information about goods or services.
  • Information 7 about registration through the block of successful registration is received in the server 2 of the enterprise.
  • the user receives permission to create a personal current advance account 8 on the account of the enterprise and transfers the advance amount to his account.
  • the data about the transfer goes to the server 2 of the enterprise.
  • block 9 generating Code-QR 10 - a personal graphic document 9 creates a graphic version of this code and transfers it to the user in the form of a picture 11 on the screen of a mobile phone or other portable computer tool.
  • the server 2 of the enterprise has the function of directing the application users to portable computerized means to register and provide them with a unique code in the form of a graphic image and then displaying it on the computerized means of each user and / or for printing on paper or for printing on plastic a map.
  • Blocks 12 and 13 of the system are designed to update the application and assist users.
  • the server 2 of the trading company has been executed not only with the function of crediting advance payments of users to the company’s account, but also with block 14 for monitoring the expenditure of these funds when paying for goods or services and with the block for providing discounts or crediting bonuses for spending credited advance funds.
  • Information about the cash balance in the user’s account is constantly transmitted to the servers connected in the system.
  • the cash registers 15 of the enterprise are capable of reading a graphic image of a unique code (by means of a reader 16 or a scanner) from the screen of a wearable computerized device or from paper or from a plastic card of users when making payments for goods or services and taking into account the discount or crediting bonuses established for each user.
  • the user downloads, installs the mobile application and registers in the system.
  • the user receives a personal identifier, a unique Code-QR code (a code is a unique identifier of the Client (PMP) obtained using software, encrypted into a graphic image programmatically using a special algorithm, and then displayed on a computer screen and / or printed on paper or plastic card) and password for access through the system identification unit to the database of information about goods or services.
  • PMP unique Code-QR code
  • the user makes an advance payment to the enterprise on account of future purchases directly at the cash desk of the enterprise, either by credit card or through the self-service terminal.
  • the user gets the opportunity to select and receive the goods or services in the following ways.
  • the user selects the goods at the cash desk of the trading floor of the enterprise and presents a mobile phone or a portable computerized tool with an open screen to pay for the goods, on which a graphic image of Code-QR is displayed;
  • this ode After reading the QR Code at the checkout, this ode is checked and correlated with the balance on the user's current advance account and with the discount set for this client. When confirming a positive balance on the advance account and establishing the code Code-QR registered for this client is used to pay for the selected product or service at the cash desk of the enterprise. When paying, the discount is taken into account or bonuses are written to the user's account.
  • the user picks up the goods at the enterprise and the application on his mobile phone receives information about the completed purchase, a list of the goods received, indicating the price of these goods, the available balance of the amount paid for future purchases, and points / bonuses (accumulated during this purchase).
  • the user through the application in a mobile phone gains access to the database of goods (catalog system) and generates an order from the catalog, in the application menu indicates the parameters for receiving the order in the enterprise (time and place of receipt of the order);
  • the user uses the application to pay for the order with confirmation of the reduction in the amount of prepayment by the amount of the order;
  • the user arrives at the time specified in the order parameters in the trading floor of the enterprise and in a special place (pick-up point) of the trading floor displays the QR-Code on the reader on the mobile phone screen and receives the order.
  • the user After forming the order basket in the application on the mobile phone using the application basket, the user carries out the operation of paying for the order for the value of the Order from his balance of prepaid funds using the mobile phone, indicating the time the order was received.
  • the enterprise delivery service delivers the order to the user at the address indicated by him in the menu; - The representative of the enterprise, before transferring the order to the user, reads the QR code from the screen of the user's mobile phone with the mobile scanner and passes the Order to him (with a check).
  • Using a mobile phone or wearable computerized tools equipped with the application as a connection with a trading or service company allows the user to receive the following operational information:
  • the system also contains computerized means 17 or computerized terminals of entities providing goods or services to users, made possible by remote access via a communication network with a server 2 of the indicated enterprise, which is configured to register these entities providing goods or services and assign each entity a unique code and password for access through the identification unit to the database 18 of the data of goods or services.
  • the server of the network enterprise or the server of an individual enterprise is configured to register entities providing goods or services and assign each a personal identifier and password for access through the identification unit to the database of goods or services.
  • Server 2 of the enterprise is configured saving information about the goods or services provided. In this regard, for this category of subjects, server 2 is connected with the registration unit 19 of these entities.
  • An entity that is a supplier of goods or services enters the site of the enterprise’s server, downloads an application special for this category of entities and, using the menu of this application, enters company data to obtain a personal identifier and password for subsequent logins and for access through the identification unit to the database data of goods or services.
  • Information 20 about registration through the block of successful registration is received in the server 2 of the enterprise.
  • Blocks 21 and 22 of the system are designed to update the application and provide assistance to entities providing goods or services.
  • a feature of the claimed system is that to expand the circle of consumers and assign them to this trading network, wearable computerized means of users are made with the ability to access the database of 18 goods or services of the enterprise to select a product or service as a gift for the 23 (third party) being presented, payment the cost of the selected product or service from the amount of advance payments listed on the account of the enterprise for the user, the formation of a package of information 24 about the gift, transferring it (package) to the server pre iyatiya and direction (pos. 25) a graphical image of the unique code on wearable computerized means endows 23.
  • This graphic image a unique code may be stored with the possibility of a wearable display computerized means or be printed out on paper or presented on a plastic card.
  • Server 2 of the specified enterprise is configured to register information about the person being gifted 23 and the product or service selected and paid by the user for it (the person being gifted), taking into account the established discounts or crediting bonuses for each user.
  • Cash registers of the enterprise are made with the possibility of reading a graphic image of a unique code from the screen of a wearable computerized means of the user or donated either from paper or from a plastic card of users or donated when making payment for goods or services.
  • the system of providing individual trading discounts for goods / services and gifts to individuals using a mobile application and a QR-code for purchasing goods in the stores by their network enterprise allows to transfer the right to receive discounts and gifts to other individuals from the enterprise and suppliers of goods / services .
  • the main difference of this system is the ability to provide discounts in the form of tangible objects, cash or services from the enterprise.
  • Another difference of this system is the ability to provide discounts on goods sold to any individual using the Internet and a mobile application that works through the Internet.
  • the basis of the system is that it is based on the generation of a corresponding unique graphic code, which is the identifier of an individual user, which, in turn, can be granted to any person as a right to receive a discount on a product / service or a gift.
  • the participants in such a system can be divided into two main groups. These are users and suppliers of goods / services and gifts. Users can be any participants Internet users registered in the network database and received as a result of registration a unique personal code and password for access to personal data and company services. Users, in turn, are divided into two groups - the donor and the gifted. Donors and donors are, in essence, equal users, which is an integral part of the system. Users can transfer their funds to the company, receive discounts from the company on goods and services and gifts. Users are investors of the enterprise, on their initiative a gift / goods / service of their choice is formed at a discount in favor of those who donate. Any individual can be gifted. At different points in time, depending on the action as part of this system, users may be gifted, and gifted can become users if the latter, in turn, become investors.
  • Gift suppliers can be any organization providing goods and services in the consumer market and registered accordingly in the database of suppliers of goods, services, gifts.
  • suppliers of goods / services with discounts and gifts may represent organizations from the service sector: restaurants, theaters, fitness centers, various kinds of entertainment venues, clubs, tour operators, etc.
  • Suppliers of gifts can also be trade organizations in the field of household appliances, electronics, automobiles, spare parts, food industry, manufactured goods, etc.
  • the general interaction structure includes a payment system (block of payments), which ensures the processing of financial payments by the enterprise, as well as control of financial payments in favor of suppliers.
  • the payment system provides general interaction and accounting of financial transactions between participants in the network system. Users who fall into the group of gifted receive information on gifts given to them from donors through personal devices, which, in turn, are registered in the device database.
  • Such devices can be GSM phones, various devices for connecting to the mobile Internet via GPRS, Wi-Fi and other devices with similar functions.
  • Suppliers of goods / services and gifts register their goods and services in the database of gift providers.
  • suppliers of goods / services and gifts receive a unique code and password for accessing the database of gift providers, through which they can subsequently edit data on goods, prices, discounts, promotions, etc., which will be available in turn to users.
  • suppliers of goods / services and gifts receive identification devices to determine the authenticity of the information provided by the QR code displayed on the screen of the mobile device at the time of receipt of goods / services.
  • the user can become a donor of goods / services and gifts using the functions of the mobile application, the code and password for access to his registered record and data on the amount of prepaid services from the company in the database, gets access to his record and chooses the gifted one at his discretion. Further, through the interface of the mobile application on the mobile device, the donor selects the desired product / service or gift or a group of goods / services or gifts from the list presented in the database. Further, the donor transmits the QR code through the interface of his mobile device to the product / service or gift of his choice through the company’s server, which, in turn, records the transmission of the QR code of the selected product / service, gift for subsequent identification of the gift using the transmitted code when receiving a gift.
  • the enterprise’s server using the Internet and a mobile data transmission device, transmits to the appropriate device (for example, a mobile device) assigned to the presented information which contains the name of the supplier or suppliers of gifts, the address of the gift or gifts received, the name and quantity of the gift or gifts.
  • the appropriate device for example, a mobile device assigned to the presented information which contains the name of the supplier or suppliers of gifts, the address of the gift or gifts received, the name and quantity of the gift or gifts.
  • such information without fail contains an identification code for providing a supplier of goods / services with a gift at the time of receipt of the gift.
  • the gifted person having an identification code on his mobile device, provides it to the company or gift supplier.
  • the enterprise or gift provider using the identification device checks the provided code by sending requests to the system. With a positive response from the system and confirmation of the payment made by the user, the recipient receives the gift or gifts due to him.
  • a trade or service company receives the following benefits:
  • the present invention is industrially applicable, can significantly reduce material costs for non-productive operations, including attracting customers, allows you to form a wide range of regular customers, removes the burden of increased costs from customers and guarantees the use of discounts on purchase.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

L'invention concerne un système pour offrir des cadeaux aux utilisateurs par une société commerciale, ledit système comprenant des terminaux informatiques portatifs des sujets assurant un accès à base de données de biens ou de services, le paiement pour ces biens ou services, la formation d'une direction de l'image graphique d'un code unique sur le moyen informatique du bénéficiaire du cadeau, avec accès aux réseaux à distance au serveur de la société assurant l'enregistrement et l'attribution à chaque utilisateur d'un identificateur personnel, d'un code unique et d'un mot de passe pour l'accès à la base de données de biens et services qui sont envoyés aux moyens informatiques portatifs des utilisateurs à des fins d'enregistrement et de mise à disposition d'un code unique sous la forme sous la forme d'une image graphique avec affichage de ce dernier à l'écran du moyen d'utilisateur informatique ou pour son impression sur support papier ou pour son application sur une carte plastique, pour le virement sur le compte de la société de paiements d'avance des utilisateurs, pour le contrôle de l'utilisation de fonds, l'attribution de rabais, la comptabilisation de bonus, pour l'enregistrement des informations sur le bénéficiaire du cadeau et les caisses de la société assurent la lecture de l'image graphique du code unique à partir de l'écran du moyen informatique portatif de l'utilisateur, ou du support papier, ou de la carte plastique.
PCT/RU2016/000024 2015-10-08 2016-01-26 Système pour offrir des cadeaux aux utilisateurs par une entreprise fournissant des biens ou des services WO2017061898A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2015142805 2015-10-08
RU2015142805A RU2015142805A (ru) 2015-10-08 2015-10-08 Система предоставления торгующим или предоставляющим услуги предприятием подарков пользователям

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WO2017061898A1 true WO2017061898A1 (fr) 2017-04-13

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PCT/RU2016/000024 WO2017061898A1 (fr) 2015-10-08 2016-01-26 Système pour offrir des cadeaux aux utilisateurs par une entreprise fournissant des biens ou des services

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WO (1) WO2017061898A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2707906C1 (ru) * 2018-12-26 2019-12-02 Андрей Васильевич Кратик Система выдачи товаров и предоставления доступа к услугам

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993009515A1 (fr) * 1991-11-05 1993-05-13 Comark Technologies, Inc. Systeme de controle universel destine aux magasins de detail
US20040140361A1 (en) * 2003-01-22 2004-07-22 Paul Charles Frederic Universal club card and real-time coupon validation
US20110047039A1 (en) * 2009-07-31 2011-02-24 Michelle Melinda Crames Method and system for giving a gift
RU110202U1 (ru) * 2011-07-19 2011-11-10 Алексей Леонидович Овчинников Бонусная система торгового предприятия
US20130110607A1 (en) * 2011-10-28 2013-05-02 Steven Allen Basmajian Coupon generation, authentication, and redemption via a network
US20140025470A1 (en) * 2012-07-18 2014-01-23 Brett Aksel Berman Method and system for facilitating merchant-customer retail events

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993009515A1 (fr) * 1991-11-05 1993-05-13 Comark Technologies, Inc. Systeme de controle universel destine aux magasins de detail
US20040140361A1 (en) * 2003-01-22 2004-07-22 Paul Charles Frederic Universal club card and real-time coupon validation
US20110047039A1 (en) * 2009-07-31 2011-02-24 Michelle Melinda Crames Method and system for giving a gift
RU110202U1 (ru) * 2011-07-19 2011-11-10 Алексей Леонидович Овчинников Бонусная система торгового предприятия
US20130110607A1 (en) * 2011-10-28 2013-05-02 Steven Allen Basmajian Coupon generation, authentication, and redemption via a network
US20140025470A1 (en) * 2012-07-18 2014-01-23 Brett Aksel Berman Method and system for facilitating merchant-customer retail events

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2707906C1 (ru) * 2018-12-26 2019-12-02 Андрей Васильевич Кратик Система выдачи товаров и предоставления доступа к услугам

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