WO2017013690A1

WO2017013690A1 - Esl system linked to digital signage, and esl server and electronic shelf label used therein

Info

Publication number: WO2017013690A1
Application number: PCT/JP2015/003607
Authority: WO
Inventors: 秀隆藤沢
Original assignee: 株式会社オプトエレクトロニクス
Priority date: 2015-07-17
Filing date: 2015-07-17
Publication date: 2017-01-26
Also published as: JP6013629B1; JPWO2017013690A1

Abstract

In an electronic shelf label (ESL) system (2) an ESL server (300) connects to a signage system (1) and receives from the signage system (1), together with a product ID for an advertised product, schedule information that includes a display start timing and a display time for advertising content displayed on a display (40). The ESL server (300) is equipped with: an image data generation unit (302b) that generates, for each product, image data to be displayed on each electronic shelf label (100); an image data transmission unit (302c) that transmits image data for the product ID corresponding to a shelf label ID; and a shelf label control unit (302d) that, on the basis of the schedule information, controls the display state of the electronic shelf label the shelf label ID of which is associated with the product ID of the advertised product.

Description

ESL system linked with digital signage, ESL server used therefor, electronic shelf label

The present invention relates to an ESL (electronic shelf label display) system linked to digital signage, an ESL server used for the system, and an electronic shelf label.

In recent years, digital signage has been widely used to display still images of advertisements for targeted products and to display moving image content on displays (image display terminals) installed at stores etc. of stores for advertising specific products. (See Patent Document 1).

JP, 2014-186552, A

However, until now, the place where the digital signage is installed is not related to the place where the advertisement product is placed, so when the two places are separated, etc., the consumer may search for the product. It was difficult. For this reason, even if the consumer is interested in the advertisement product, there is a case where the consumer does not lead to the purchase of the product, and the effect of the sales promotion by digital signage has not been sufficiently exhibited.

The present invention has been made in view of the above-mentioned point, and in cooperation with digital signage, the consumer can be notified of the place where the advertisement product is placed, and the ESL can sufficiently exhibit the effect of the sales promotion. An object of the present invention is to provide a system, an ESL server used therefor, and an electronic shelf label.

An ESL server according to the present invention includes a plurality of electronic shelf labels capable of displaying image data including character information on a product on a display unit, and an ESL server communicating with each electronic shelf label via a base station. An ESL server of the ESL system connected to a signage system for displaying advertisement content of a product according to a predetermined schedule, the shelf label ID unique to each electronic shelf label, and the product ID unique to each product A management data processing unit to be stored in association with each other, an image data generation unit to generate image data to be displayed on each electronic shelf label for each product, and each electronic shelf label correspond to the shelf label ID An image data transmission unit for transmitting image data of a product ID; and a display start timing and display time of the advertisement content from the signage system. The display unit of the advertisement product electronic shelf label in which the shelf label ID is associated with the product ID of the advertisement product is controlled based on the schedule information and the reception unit that receives the schedule information together with the product ID of the advertisement product. And a shelf label control unit.

An electronic shelf label according to the present invention comprises: a plurality of electronic shelf labels capable of displaying image data including character information on a product on a display unit; and an ESL server which communicates with the electronic shelf labels via a base station. The electronic shelf label of an ESL system connected to a signage system for displaying advertising content of a product according to a predetermined schedule on a display according to a predetermined schedule, the receiving unit receiving image data created by the ESL server, and the advertising content And a display control unit configured to control a display state of the display unit according to schedule information including display start timing and display time of the display unit.

An ESL system according to the present invention includes a plurality of electronic shelf labels capable of displaying image data including character information on goods on a display unit, and an ESL server which communicates with the electronic shelf labels via a base station. An ESL system connected to a signage system for displaying advertisement content of a product according to a predetermined schedule on a display, wherein the ESL server is provided with a shelf label ID unique to each electronic shelf label and a product ID unique to each product Are stored in the memory in association with each other, a plurality of image data to be displayed on each of the electronic shelf labels are generated for each of the products, and image data of the product ID associated with the shelf label ID in each of the electronic shelf labels And the schedule information including the display start timing and display time of the advertisement content from the signage system together with the product ID of the advertisement product. The image data to be displayed on the display unit is instructed to the advertisement commodity electronic shelf label which is received and the shelf label ID is associated with the commodity ID of the advertisement commodity based on the schedule information, and the electronic shelf The tag receives the image data created by the ESL server, and controls the display state of the display unit according to the instruction of the ESL server.

According to the present invention, it is possible to control the display state of the electronic shelf label of the advertisement product in synchronization with the display time of the advertisement of the digital signage. This makes it possible to inform the consumer of the location of the product being advertised by digital signage, so that the effect of sales promotion can be sufficiently exhibited.

The figure which shows the structure of the ESL system which concerns on Embodiment 1 of this invention, and the signage system linked with it. Block diagram showing the internal configuration of the ESL server according to the first embodiment of the present invention The figure which shows an example of the data preserve | saved at the goods data preservation part of the ESL server which concerns on Embodiment 1 of this invention. The figure which shows an example of the data preserve | saved at the display method data preservation | save part of the ESL server which concerns on Embodiment 1 of this invention. The figure which shows an example of the data preserve | saved in the shelf label data preservation part of the ESL server which concerns on Embodiment 1 of this invention. The figure which shows an example of the data preserve | saved at the schedule data preservation part of the ESL server which concerns on Embodiment 1 of this invention. Block diagram showing the internal configuration of the electronic shelf label according to the first embodiment of the present invention The external view of the electronic shelf label which concerns on Embodiment 1 of this invention The external view of the electronic shelf label which concerns on Embodiment 1 of this invention Block diagram showing an internal configuration of an ESL server according to Embodiment 2 of the present invention A diagram showing an example of data stored in the related product data storage unit of the ESL server according to the second embodiment of the present invention

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

Embodiment 1
[System configuration]
First, the configuration of an ESL system according to Embodiment 1 of the present invention and a signage system cooperating therewith will be described with reference to FIG. The dotted lines in FIG. 1 indicate the boundaries between the inside of the store (left side in FIG. 1) and the outside of the store (right side in FIG. 1).

[Signage system 1]
As shown in FIG. 1, the signage system 1 mainly includes a content creation device (display creator) 10, an information distribution server 20, an STB (set top box) 30, and a display 40. The information distribution server 20 is connected to the content creation device 10 and the STB 30 via a communication network N such as the Internet.

The content creation device 10 creates content data such as advertisement information of a product according to a user operation, and distributes the completed content data together with information (hereinafter referred to as “product ID”) for identifying the product. Send to server 20.

In addition, the content creation device 10 displays the display area (coordinates (x _i , y _i ) of reference point, width W _i , height H _i ) of each character information i displayed on the electronic shelf label 100 by the user's operation. , A template in which the color (text color, background color) and the like of each display area is set is generated for each product. In the present embodiment, at least two types of templates are prepared: one for normal use and one for advertising (when advertising content of a product is displayed on the display 40). When there are a plurality of types (sizes) of the electronic shelf label 100 corresponding to each product, a template is prepared for each type of the electronic shelf label 100 for each product.

In addition, the content creation device 10 generates a POP (Point of Purchase) displayed on the electronic shelf label 100 for each product according to the operation of the user. In the present embodiment, at least two types of POPs are prepared: those for normal times and those for advertising.

Then, the content creation device 10 transmits the information indicating the template (hereinafter referred to as “template information”) and the information indicating the POP (hereinafter referred to as “POP information”) to the information distribution server 20 together with the product ID. Note that, to these, flag information is added to distinguish between the normal time and the advertising time.

The information distribution server 20 stores the content data and the product ID received from the content creation device 10, and also shows information (a display start time and a display time) for displaying each content data set by the user (hereinafter referred to as Store “schedule information”). Then, the information distribution server 20 transmits each content data to the STB 30 together with the product ID and the schedule information.

Further, the information distribution server 20 transmits the data set of the product ID, the template information, the POP information, and the flag information (hereinafter referred to as “display method data”) received from the content creation device 10 to the STB 30.

The STB 30 reproduces the content data according to the schedule information and causes the display 40 to display the content data. Also, the STB 30 transmits the product ID and the schedule information to the ESL server 300 of the ESL system 2. In addition, the STB 30 transmits display method data to the ESL server 300 of the ESL system 2.

[ESL system 2]
The ESL system 2 (1) resolves the mismatch between the price of the cash register and the paper shelf tag, (2) eliminates the cost and work of paper making the paper shelf tag, and (3) changes the commodity price. It has been introduced for the purpose of enabling timely, etc. As shown in FIG. 1, the ESL system 2 mainly includes an electronic shelf label 100, a base station 200, and an ESL server 300. The ESL server 300 is connected to the STB 30 and the POS server 50 by wire. Also, the ESL server 300 wirelessly connects to the handy terminal 60 via the existing wireless access point 70.

The POS server 50 stores a product master which is management data on all products, and data of each product necessary for displaying the electronic shelf label 100 from the product master (product ID, product name, quantity, normal price, discount price, etc. ) Is sent to the ESL server 300.

The handy terminal 60 is a bar code in which the product ID of one product is coded and a bar code in which a unique ID of the electronic shelf label 100 (hereinafter referred to as "shelf tag ID") is coded by the user's operation. The code is read and a signal including these bar code data is transmitted to the ESL server 300 via the wireless access point 70.

The ESL server 300 is a server device that centrally manages the ESL system 2 and is generally disposed in a backyard or the like separate from the sales space in the store.

The ESL server 300 stores data of each product received from the POS server 50 (see FIG. 3). The ESL server 300 also stores the display method data received from the STB 30 (see FIG. 4).

Further, the ESL server 300 stores the shelf label ID of each electronic shelf label 100 in association with the product ID of the corresponding product based on the signal received from the handy terminal 60 via the wireless access point 70 (FIG. 5) reference).

The ESL server 300 generates image data (hereinafter referred to as “normal display data”) to be normally displayed on each electronic shelf label 100 using the above-mentioned stored information. Then, the ESL server 300 transmits the normal display data (second image data) together with the shelf label ID of the electronic shelf label 100 to the base station 200 in communication with the electronic shelf label 100.

The ESL server 300 also stores the product ID and the schedule information received from the STB 30 (see FIG. 6). The ESL server 300 displays image data (hereinafter referred to as “special display data”) to be displayed on the corresponding electronic shelf label 100 at the time of advertising (when the advertising content of the product is displayed on the display 40) Generate). Then, the ESL server 300 adds the special display data (first image data) of each electronic shelf label 100 to the shelf label ID of the electronic shelf label 100 and the schedule information at the display start time included in the schedule information. It transmits to the base station 200 in communication with the electronic shelf label 100.

Each base station 200 is installed on the wall or ceiling of a store, etc., performs radio communication with each electronic shelf label 100 present in its own cell (arranged area), and receives a signal (described later) from the ESL server 300 Image data, instruction signal, etc. are transmitted to each electronic shelf label 100.

Each electronic shelf label 100 is removably attached to the face of the product shelf 3. Further, the electronic shelf label 100 performs wireless communication with the base station 200 disposed in the existing area, and displays image data on the screen based on an instruction signal included in the signal received from the base station 200.

[Internal Configuration of ESL Server 300 (Block Diagram)]
Next, the internal configuration of the ESL server 300 will be described using the block diagram of FIG. As shown in FIG. 2, the ESL server 300 mainly includes a network driver 301, a CPU 302, a memory unit 303, a display unit 304, an input device 305, a power supply unit 306, and a timer 307. There is.

The network driver 301 transmits the signal output from the CPU 302 to the base station 200, and outputs the signal received from the base station 200 to the CPU 302. The network driver 301 also outputs the signal received from the STB 30, the signal received from the POS server 50, and the signal received from the handy terminal 60 via the wireless access point 70 to the CPU 302.

The CPU 302 is a central processing unit of the ESL server 300, and executes various programs using the memory unit 303 as a work memory. The function of the CPU 302 according to the present invention will be described later.

The memory unit 303 includes a ROM and a RAM, and stores various programs executed by the CPU 302 and various data. In the memory unit 303, storage areas of a product data storage unit 303a, a display method data storage unit 303b, a shelf label data storage unit 303c, a schedule data storage unit 303d, and an image data storage unit 303e are prepared.

The display unit 304 has a screen configured of liquid crystal or the like, and displays various data generated by the CPU 302 on the screen.

The input device 305 is a keyboard or the like, converts the content of button operation based on the user's intention into an electrical signal, and transmits the electrical signal to the CPU 302.

The power supply unit 306 supplies power to each unit of the ESL server 300.

The timer 307 starts clocking according to an instruction of the CPU 302, and outputs a completion notification to the CPU 302 when a predetermined time is clocked.

[Function of CPU 302 and Example of Saved Data]
The CPU 302 has a management data processing unit 302a, an image data generation unit 302b, an image data transmission unit 302c, and a shelf label control unit 302d as functions according to the present invention.

As shown in FIG. 3, the management data processing unit 302a stores the product data (product ID, product name, quantity, normal price, discount price, etc.) received from the POS server 50 into a product data storage unit 303a (sub product master). save.

Further, as shown in FIG. 4, the management data processing unit 302a converts the display method data (product ID, POP information, template information, flag information, etc.) received from the STB 30 into a display method data storage unit 303b (product display master). save. In the flag information of FIG. 4, “0” indicates normal display data, and “1” indicates special display data.

Further, as shown in FIG. 5, the management data processing unit 302a extracts the shelf label ID and the product ID included in the signal received from the handy terminal 60, associates these with each other, and stores them in the shelf label data storage unit 303c. . Thereby, the electronic shelf label 100 and the product are linked. In the case where information of one product is presented by a plurality of electronic shelf labels 100, the same product ID is associated with the plurality of shelf label IDs (registration completion). Then, the management data processing unit 302a outputs a registration notification signal including the registered product ID to the image data generation unit 302b.

Further, as shown in FIG. 6, the management data processing unit 302a extracts the product ID and the schedule information from the signal received from the STB 30, and stores the product ID and the schedule information in the schedule data storage unit 303d.

When the updated product data is input from the POS server 50 or when the updated display method data is input from the STB 30, the management data processing unit 302a stores the updated content in the memory unit 303. Reflected in the At the same time, the management data processing unit 302a outputs, to the image data generation unit 302b, a change notification signal including the product ID of the product whose display content has been changed.

When the registration notification signal or the change notification signal is input, the image data generation unit 302b generates image data (normal display data and special display data) to be displayed on the LCD 152 (see FIGS. 8A and 8B) of each electronic shelf label 100. .

For example, when normal display data is created for a product with a product ID of PR101, the image data generation unit 302b first refers to the product data storage unit 303a to transmit product data of PR101 (product name: pork, quantity: 100 g) Regular price: 270) is extracted, template information “TE101” of the flag information “0” associated with the PR 101 and POP information “recommended item” are extracted with reference to the display method data storage unit 303b. Then, the image data generation unit 302 b sets “pork”, “100 g”, and “270 yen” in each area (x _i , y _i , W _i , H _i ) defined in the extracted template information “TE 101”. The normal display data is created to display the characters "recommended item" (see FIG. 8A). Further, the image data generation unit 302b creates special display data by the same method (see FIG. 8B).

The image data generation unit 302b stores the completed image data in the image data storage unit 303e in association with the product ID and the flag information, and the completion notification signal including the product ID is stored in the image data transmission unit 302c and the shelf label control unit 302d. Output to

When the completion notification signal is input, the image data transmission unit 302c refers to the shelf label data storage unit 303c, extracts the shelf label ID corresponding to the product ID included in the completion notification signal, and refers to the image data storage unit 303e. Then, the image data (normal display data and special display data) of the product ID and the flag information of each image data are extracted, and the data set of the shelf label ID, the flag information and the image data is electronically transmitted via the base station 200. Send to the shelf label 100.

The shelf label control unit 302d controls the change instruction signal for instructing the display of the special display data at the display start time indicated in the schedule information, the electronic shelf label whose shelf label ID corresponds to the product ID of the advertisement product (hereinafter It transmits to the electronic shelf label 100 via the base station 200 together with the said shelf label ID of "the electronic shelf label of advertising goods" 100). At the same time, the shelf label control unit 302d sets the display time indicated in the schedule information in the timer 307, initializes the timer 307, and starts up. The shelf label control unit 302d may include, in the change instruction signal, information specifying the light emission color of the LED 105 (see FIG. 7) of the electronic shelf label 100.

Then, the shelf label control unit 302d combines the return instruction signal instructing the display of the normal display data with the shelf label ID of the electronic shelf label 100 of the advertisement product at the timing at which the timer 307 counts the display time. It transmits to the electronic shelf label 100 via 200.

Each of the signals transmitted from the image data transmission unit 302c and the shelf label control unit 302d to each base station 200 is subjected to wireless transmission processing such as modulation (phase modulation), amplification, filtering, and up conversion in each base station 200. After being made, it is wirelessly transmitted to each electronic shelf label 100.

[Internal configuration of electronic shelf label 100 (block diagram)]
Next, the internal configuration of the electronic shelf label 100 will be described using the block diagram of FIG. As shown in FIG. 7, the electronic shelf label 100 includes an antenna 101, a wireless unit 102, a baseband unit 103, a battery 104, and an LED 105 inside a main unit 151 (see FIGS. 8A and 8B). And an LCD 152.

The antenna 101 is, for example, capable of transmitting and receiving high frequency radio waves in the GHz band, and is made of ferrite or the like.

The wireless unit 102 processes a wireless signal. The wireless unit 102 includes a transmitting unit 121, a receiving unit 122, a wireless control unit 123, and a first clock 124. The transmitting unit 121, the receiving unit 122, and the wireless control unit 123 are integrated in a wireless IC (integrated circuit) of one chip.

The transmission unit 121 performs radio transmission processing such as modulation (phase modulation), amplification, filtering, up conversion, etc. on the baseband digital signal output from the CPU 131, and transmits a radio signal from the antenna 101 to the base station 200. Do.

The reception unit 122 performs radio reception processing such as amplification, down conversion, filtering, demodulation and the like on a radio signal transmitted from the base station 200 and received by the antenna 101, and outputs a baseband digital signal to the CPU 131. .

The wireless control unit 123 controls each unit in the wireless unit 102 using the clock signal of the first clock 124. Further, when the shelf label ID included in the received signal matches the shelf label ID of the own device, the wireless control unit 123 causes the CPU 131 to receive the received signal.

The first clock 124 generates a reference clock signal of a predetermined frequency for use inside the wireless IC.

The baseband unit 103 processes a baseband signal. The baseband unit 103 has a CPU 131, a memory unit 132, a second clock 133, and a timer 134.

The CPU 131 is a central processing unit of the baseband unit 103, and executes various programs using the memory unit 132 as a work memory. The function of the CPU 131 according to the present invention will be described later.

The memory unit 132 includes a read only memory (ROM) and a random access memory (RAM), and stores various programs executed by the CPU 131 and various data. In particular, in the present invention, the memory unit 132 stores the shelf label ID of its own device (electronic shelf label 100).

The second clock 133 generates a reference clock signal of a predetermined frequency for use by the CPU 131.

The timer 134 starts clocking according to an instruction of the CPU 131, and outputs a completion notification to the CPU 131 when a predetermined time is clocked.

The battery 104 supplies power to each part of the electronic shelf label 100 when a start switch (not shown) is turned on. However, in order to reduce power consumption, in the sleep state, the battery 104 supplies power only to some of the devices such as the second clock 133.

The LED 105 is provided separately from the backlight light source of the LCD 152, and lights up (or blinks) / extinguishes according to an instruction of the CPU 131.

[Function of CPU 131]
The CPU 131 has an image data extraction unit 131a and a display control unit 131b as functions according to the present invention.

The image data extraction unit 131a generates image data (normal display data and special display data) from a reception signal (a signal transmitted from the base station 200, received by the reception unit 122, and output from the wireless control unit 123) addressed to the own device. Are stored in the memory unit 132.

Further, when the flag information added to the image data indicates the normal display data, the image data extraction unit 131a notifies the display control unit 131b that the normal display data has been received. Further, the image data extraction unit 131a outputs the change instruction signal and the return instruction signal to the display control unit 131b.

When receiving the notification that normal display data has been received, the display control unit 131 b causes the LCD 152 to display the normal display data stored in the memory unit 132. In addition, when the change instruction signal is input, the display control unit 131 b causes the LCD 152 to display the special display data stored in the memory unit 132 and causes the LED 105 to light (or blink). Thereafter, when the display control unit 131 b receives the return instruction signal, the display control unit 131 b causes the LCD 152 to display the normal display data stored in the memory unit 132 again, and turns off the LED 105.

[External appearance of electronic shelf label 100, display example]
Next, an appearance and a display example of the electronic shelf label 100 according to the present embodiment will be described with reference to FIGS. 8A and 8B. As shown in FIGS. 8A and 8B, the electronic shelf label 100 includes a main body 151 and an LCD (Liquid Crystal Display) 152 which is an example of a display. The LCD 152 is provided on the front surface 151 a of the main body 151. A bar code (not shown) obtained by encoding the shelf label ID of the electronic shelf label 100 is printed on the front surface of the frame 151b that borders the outer periphery of the LCD 152.

The main body portion 151 is a flat plate-shaped casing that can be attached to the face of the product shelf 3. The main body portion 151 is made of, for example, a synthetic resin such as polyethylene, polypropylene and polyvinyl chloride, and is formed by blow molding, injection molding or the like. In the present embodiment, the frame 151 b of the main body 151 is configured to emit light when the LED 105 is lit.

The LCD 152 displays characters, code symbols, barcodes and the like. For example, the LCD 152 displays an image indicating the product name 152a, the quantity 152b, the price 152c, the POP 152d, etc. of the product to which the electronic shelf label 100 is associated. In the present embodiment, instead of the LCD 152, flat panel displays such as organic EL, inorganic EL and electronic paper may be used.

In the present embodiment, for each electronic shelf label 100, the display contents of the LCD 152 are made different between normal time and advertising time. FIG. 8A shows an example in which the LCD 152 normally displays display data. FIG. 8B shows an example in which the LCD 152 displays special display data at the time of advertising. Further, in the present embodiment, as shown in FIG. 8B, at the time of advertising, the LED 105 is turned on, and the frame 151b of the main body 151 emits light. In the present embodiment, the backlight light source of the LCD 152 may be turned on at the time of advertising.

[effect]
As described above, according to the present embodiment, the ESL server 300 of the ESL system 2 displays the display state of the electronic shelf label 100 based on the scheduling information received from the signage system 1 (display contents of the LCD 152, lighting / extinguishing of the LED 105). Can be controlled, so that the display time of the advertisement of the digital signage and the display state of the electronic shelf label 100 of the advertisement product can be linked.

This makes it possible to inform the consumer of the location of the product being advertised in digital signage. Moreover, the consumer can buy a favorite product while being able to understand the contents of the product without receiving the explanation of the store clerk. Therefore, according to the present embodiment, the effect of sales promotion by digital signage can be sufficiently exhibited.

In the present embodiment, it is assumed that the time during which advertising content is displayed on display 40 in signage system 1 and the time during which special display data is displayed on electronic shelf label 100 in ESL system 2 are the same. Although the present invention has been described, the present invention is not limited thereto, and the special display data is displayed on the electronic shelf label 100 during the time including the time during which the advertising content is displayed on the display 40 (the first time). The normal display data may be displayed at 2 hours).

Further, in the present embodiment, the case of reading the product ID and the shelf label ID by the handy terminal 60 and associating the IDs with each other has been described, but the present invention is not limited to this. And the shelf label ID can be linked.

Second Embodiment
In the second embodiment, the case where the display state of the electronic shelf label of the advertisement product and the product related thereto is switched in synchronization with the display time of the digital signage advertisement will be described. The system configuration of the present embodiment is the same as that shown in FIG. 1 described in the first embodiment. Further, the internal configuration and the appearance of the electronic shelf label 100 of the present embodiment are the same as those shown in FIGS. 7 and 8 described in the first embodiment.

FIG. 9 is a block diagram showing an internal configuration of the ESL server 300a according to the present embodiment. In the ESL server 300a shown in FIG. 9, the same components as those of the ESL server 300 shown in FIG. The ESL server 300a shown in FIG. 9 has a configuration in which the related product data storage unit 303f is added to the memory unit 303 with respect to the ESL server 300 shown in FIG.

As shown in FIG. 10, in response to the user's instruction input from the input device 305, the management data processing unit 302a causes the related product data storage unit 303f to store the product ID of the product related to the product for each product ID. Associate and save.

For example, assuming that the product ID of a supplement product A having an anti-aging effect is PR201, the management data processing unit 302a determines the product ID of another supplement product B or C having an anti-aging effect as the product A, PR202, The PR 203 is stored in association with the PR 201.

At the display start time indicated in the schedule information, the shelf label control unit 302d combines the change instruction signal instructing the display of the special display data with the shelf label ID associated with the product ID of the advertisement product to create the base station 200. Send to At the same time, the shelf label control unit 302d transmits, to the base station 200, a related display instruction signal instructing the related display together with the shelf label ID associated with the related product ID. Here, the related display is to light the LED 105 of the electronic shelf label 100 of the related product in a color different from that of the electronic shelf label 100 of the advertisement product. For example, when the shelf label control unit 302d specifies the emission color of the LED 105 of the electronic shelf label 100 of the advertisement item as "red" in the change instruction signal, the emission color of the LED 105 of the electronic shelf label 100 of the related product is "green Designated as ".

When the display control unit 131 b of the electronic shelf label 100 receives the related display instruction signal, the display control unit 131 b causes the LED 105 to light with the color specified by the related display instruction signal while the normal display data is displayed on the LCD 152.

[effect]
As described above, according to the present embodiment, the ESL server 300 of the ESL system 2 synchronizes with the display time of the advertisement of the digital signage and displays the display state of the electronic shelf label 100 of the advertisement product and the electronic shelf of the related product. Since the display state of the tag 100 (lights on / off of the LED and the light emission color of the LED) can be controlled, the consumer can recognize the related goods. Thereby, the effect of promoting related products can also be obtained.

In the present embodiment, image data (hereinafter referred to as “related display data”) to be displayed on the electronic shelf label 100 of the related product is generated, and the ESL server 300 of the ESL system 2 generates the related data when advertising the advertising product. The display content of the electronic shelf label 100 of the product may be switched to the related display data.

The present invention is suitable for use in an ESL system of a store where digital signage is installed. According to the present invention, a new form of sales floor where the digital signage system and the ESL system are linked and the consumer can understand the contents of the product and buy the desired product without receiving the explanation of the store clerk Can be provided.

1 Signage System 2 ESL System 3 Product Shelf 10 Content Creation Device 20 Information Distribution Server 30 STB
40 Display 50 POS Server 60 Handy Terminal 100 Electronic Shelf Label 101 Antenna 102 Radio Unit 103 Baseband Unit 104 Battery 105 LED
121 transmission unit 122 reception unit 123 wireless control unit 124 first clock 131 CPU
131a image data extraction unit 131b display control unit 132 memory unit 133 second clock 134 timer 151 main unit 152 LCD
200 base station 300, 300a ESL server 301 network driver 302 CPU
302a management data processing unit 302b image data generation unit 302c image data transmission unit 302d shelf label control unit 303 memory unit 304 display unit 305 input device 306 power supply unit 307 timer

Claims

An advertisement of a product according to a predetermined schedule, including: a plurality of electronic shelf labels capable of displaying image data including character information on a product on a display unit; and an ESL server which communicates with each electronic shelf label via a base station. The ESL server of the ESL system connected to a signage system for displaying content on a display,
A management data processing unit that associates a shelf label ID unique to each of the electronic shelf labels with a product ID unique to each product and stores the information in the memory;
An image data generation unit that generates image data to be displayed on each of the electronic shelf labels for each of the products;
An image data transmission unit for transmitting image data of a product ID corresponding to the shelf label ID to each of the electronic shelf labels;
A receiving unit that receives schedule information including display start timing and display time of the advertising content from the signage system together with a product ID of an advertising product;
A shelf label control unit configured to control a display state of an advertisement product electronic shelf label in which the shelf label ID is associated with a product ID of the advertisement product based on the schedule information;
ESL server equipped with.
The shelf label control unit causes the advertisement product electronic shelf label to display first image data for a first time including a time during which the advertising content is displayed on the display in the signage system, Displaying second image data at a second time other than the first time;
The ESL server according to claim 1.
The shelf label control unit turns on or blinks the LED of the advertisement product electronic shelf label at the first time and turns off the light at the second time.
The ESL server according to claim 2.
The management data processing unit stores the product ID of each product and the product ID of the product related to the product in the memory in association with each other.
The shelf label control unit controls an LED of a related item electronic shelf label in which the shelf label ID is associated with a product ID of a product related to the advertising item, Turn on or blink in a color different from the LED and turn off at the second time,
The ESL server according to claim 3.
An advertisement of a product according to a predetermined schedule, including: a plurality of electronic shelf labels capable of displaying image data including character information on a product on a display unit; and an ESL server which communicates with each electronic shelf label via a base station. The electronic shelf label of an ESL system connected to a signage system for displaying content on a display, comprising:
A receiver for receiving the image data created by the ESL server;
A display control unit that controls a display state of the display unit according to schedule information including display start timing and display time of the advertisement content;
Electronic shelf label equipped with.
The display control unit causes the first image data to be displayed at a first time including the time during which the advertising content is displayed on the display in the signage system, and the display control unit displays the first image data at a second time other than the first time. Display 2 image data,
The electronic shelf label according to claim 5.
An advertisement of a product according to a predetermined schedule, including: a plurality of electronic shelf labels capable of displaying image data including character information on a product on a display unit; and an ESL server which communicates with each electronic shelf label via a base station. An ESL system connected to a signage system for displaying content on a display, comprising:
The ESL server is
A shelf label ID unique to each electronic shelf label and a product ID unique to each product are associated with each other and stored in a memory,
Generating a plurality of image data to be displayed on each of the electronic shelf labels for each of the products;
The image data of the product ID associated with the shelf label ID is transmitted to each of the electronic shelf labels,
Receiving schedule information including display start timing and display time of the advertisement content from the signage system together with a product ID of the advertisement product,
The image data to be displayed on the display unit is instructed to the advertisement product electronic shelf label in which the shelf label ID is associated with the product ID of the advertisement product based on the schedule information.
The electronic shelf label is
Receive image data created by the ESL server,
Control the display state of the display unit according to the instruction of the ESL server,
ESL system.
The electronic shelf label is
The first image data is displayed in a first time including the time during which the advertising content is displayed on the display in the signage system, and the second image data is displayed in a second time other than the first time. Let
The ESL system according to claim 7.