WO2017009696A1 - Procédé de collecte et/ou de traitement de données de neuro-marketing et système pour la réalisation de celui-ci - Google Patents

Procédé de collecte et/ou de traitement de données de neuro-marketing et système pour la réalisation de celui-ci Download PDF

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Publication number
WO2017009696A1
WO2017009696A1 PCT/IB2015/057535 IB2015057535W WO2017009696A1 WO 2017009696 A1 WO2017009696 A1 WO 2017009696A1 IB 2015057535 W IB2015057535 W IB 2015057535W WO 2017009696 A1 WO2017009696 A1 WO 2017009696A1
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WIPO (PCT)
Prior art keywords
consumer
neuromarketing
gathering
processing
fact
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PCT/IB2015/057535
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English (en)
Inventor
Jakub BERČÍK
Ján BAJÚS
Ľudmila NAGYOVÁ
Elena HORSKÁ
Original Assignee
Slovenská Poľnohospodárska Univerzita V Nitre
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority claimed from SK50036-2015A external-priority patent/SK288872B6/sk
Application filed by Slovenská Poľnohospodárska Univerzita V Nitre filed Critical Slovenská Poľnohospodárska Univerzita V Nitre
Priority to EP15794637.7A priority Critical patent/EP3323098A1/fr
Publication of WO2017009696A1 publication Critical patent/WO2017009696A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls

Definitions

  • the invention concerns the method of gathering and basic processing of the data in order to evaluate the consumer's behavior during the choice and purchase of the goods and services.
  • the gathered data are assessed by neuroscientific, neuromarketing methods.
  • the invention discloses the devices included in the system which is advantageous for the realization of the method.
  • the investigation of emotions of the consumer during buying is becoming more and more important; according to neuroeconomy the consumer's decision-making is not that rational and it is mainly based on unconscious processes.
  • Publication US2013185144A1 discloses the device for sensing of the neural reactions by means of the sensors on the head.
  • the disadvantage of all the known methods and systems is the uncertain interpretation of the influence of various factors; gathering of the data is in uncertain degree influenced by the environment and the gathered results lack the sufficient correlation with the actual behavior of the consumer or the measurements differ in their results which indicates measurement errors.
  • the desired new method and system should be able to be used universally and quickly in various neuroscientific, neuromarketing analyses, in commercial marketing and, eventually, in social, non-commercial and political marketing.
  • the abovementioned deficiencies are significantly remedied by the method of gathering and/or processing of the neuromarketing data, where the product is presented to a consumer and his or her biometric and/or brain reactions to the presentation of the product are measured, whereby the gathered values of the biometric and/or brain reactions are electronically stored and subsequently provided for the evaluation according to this invention whose essence lies in the fact that the biometric and/or brain reactions are measured on the consumer in the natural shopping environment and the measuring devices are placed in the consumer's vicinity without limiting his or her mobility.
  • the physical values of the environment around the consumer and his or her position in the shopping environment are sensed and these values are recorded in time-synchronous manner. The consumer acts as he or she does during the actual choice and purchase of the product.
  • neuromarketing and neuromarketing data must be understood broadly for the purposes of this document.
  • neuromarketing also covers the consumer neuroscience or any other investigation and evaluation of the consumer's behavior and attitudes regardless of the used methods of evaluation and regardless whether the investigation pursues marketing goals.
  • Neuromarketing data are any data gathered in the disclosed processes and they do not necessarily need to be bound to neurological functions of the consumer.
  • the significant aspect of the invention is the fact that the consumer is not monitored in the artificial, laboratory environment where his or her reactions can differ significantly to his or her reactions in the natural shopping environment. Even in case where the respective part of the shopping environment such as shelves or sales racks with goods are imitated in the laboratory environment, the consumer intuitively knows that he or she is not in the natural shopping environment but only in the spaces of the research agency which simulates such environment.
  • the term "shopping environment” denotes a space or place where the particular product is presented in the natural situation. It can be - for example, but not exclusively - the area of the self-serving shop, the place of the choice of the service - for example the place of the travel agency or of a public meeting where various products are presented.
  • the terms consumer and product should be understood very broadly.
  • Product can be a good, a commercial service or also a non-commercial service offered by a non-profit organization or by a social or political organization.
  • a consumer is any person able to react to the presented goods; even in case he or she is not purchasing or consuming the good.
  • the shopping environment is therefore the natural place where the consumer is used to meet the product and where his or her decision concerning the acceptance or turning down of the offer is formed or created.
  • a placement of the measurement of the biometric or brain reactions to the natural shopping environment removes the systemic errors whose source is in the inaccurate simulation of the environment.
  • the other feature of this invention is that the biometric and brain reactions are measured without the limitation of the mobility.
  • the consumer is able to conduct all the necessary physical actions and movement during the measurement, eventually all the micro-movements in a way he or she has been used to hitherto during shopping.
  • the measurements will be realized by the devices which do not require static, stable position of the consumer; therefore, devices which require the positioning table such as the computer tomography are excluded. Naturally, such exclusion of tomography holds only up to the moment when the mobile tomography is available. Sensors on the body of the consumer or within its proximity will be used. Together with the consumer or within his or her proximity there is a necessary part of the equipment of the respective measuring devices.
  • the procedure can be set in such a way that the consumer bears those sensors on his or her body which require the contact with his body and these sensors send the measured, gathered data together with the identification of the source of measurement and the temporal datum towards the central unit or to the memory.
  • the data can be sent by classical wiring or contactlessly.
  • Significant feature of the invention lies in the fact that the physical values of the environment in the consumer's vicinity are measured. Hitherto known methods did not take account precisely of the various external factors operative in the environment such as lighting, the air quality, the smells, temperature, sounds, or noise level. Each of the mentioned factors can be measured and assessed by various parameters. One can measure, for example, the intensity of lighting, the wavelength, light's color, the direction of radiation, the frequency of changes and so on.
  • the measurement of the position of the consumer is important so that the gathered data can be assigned to correct place where they were gathered. For example, if the decision-making is affected by the visual characteristics of the background, the data concerning the measured biometric and/or brain reactions can be interpreted more soundly.
  • the measurement of the biometric and/or brain reactions will in the preferred procedure include the measurement of the autonomous functions of the human body, that is, functions which the consumer cannot control by the will. This will include the measurement of the heartbeat by the ECG, preferably with measuring the distance of the R-R interval. Moreover, electric brain activity can be measured by the EEG, as can be the intensity of the breathing, the blood pressure, the electrical conductivity of the skin, the temperature of the body and hands, the dilatation of pupils. Various methods of measurement are known for these types of measurement in the medicine.
  • the method of gathering the neuromarketing or neuroscientific or consumer data according to this invention is not limited to particular type of a measuring device; preferably such devices will be used which are easily portable and have no undesired reverse effect on the consumer's behavior.
  • the measurement of the biometric and/or brain reactions includes the measurement of the somatic functions of the human body, too, that is, functions which can be at least partially controlled by will. These measurements can include the movement of the eyes, they can recognize the facial expressions (face reading), they can identify blinking, and so on.
  • the measurement of the biometric and/or brain reactions can in any case include the measurement of at least one autonomous function of the body of the consumer; preferably these measurements will be a combination of multiple abovementioned types of measurement, eventually even the combination of all abovementioned types of measurement.
  • the intensity of the lighting it will be preferable if we measure the intensity of the lighting, the chromatic temperature of the lighting, the amount of CO 2 , the temperature of the air, the humidity of the air, the composition of the air, the air pressure, or the noise level.
  • the gathered data are time synchronized. This can be realized in such a way that the exact time stamp indicating when the datum has been gathered is assigned to the datum and in this way the data are stored in the memory for the further processing.
  • the data can be stored separately for each measurement channel or in groups or centrally, where the identification of the measuring source is assigned to the data.
  • Such time synchronization serves to asses one datum in connection with another. For example, we can find out from the data concerning the eye movement that the temporally subsequent speeding up of the heartbeat is associated with the visual perception of the particular object. In this way the recorded temporal datum presents a unifying time synchronizing platform.
  • the method according to this invention will be effective mainly in such arrangement where the biometric and/or brain reactions are measured mainly by devices which the consumer carries on his or her body, mainly on the clothing or part of clothing, or the measurement can be done by devices which are placed inside the shopping cart which the consumer commonly uses during the shopping.
  • the shopping cart can be adjusted for measuring according to this invention and it can also determine its own position and speed of movement. This can provide us with information when and by which goods and how far the consumer distances himself or herself from the shopping cart.
  • the handles of the shopping cart can be equipped by the sensors of biometric reactions. In order to achieve the maximal freedom of movement the consumer will bear on the body only the physically necessary sensors, for example, the electrodes of the brain activity; these sensors will be contactlessly connected with the given processing unit which will be placed in the shopping cart. All gathered data in the unstructured form (for example video or sound) or structured form (for example digital data with numerical values) with the time of gathering assigned to them and with the identification of the source will be in this arrangement stored into the memory in the shopping cart. After the shopping finishes, the data can be loaded off-line from the memory and they are ready for further processing and/or evaluation.
  • results of the method according to this invention are therefore mainly raw, unstructured data which can be mutually assigned to each other and they present a complex view of the consumer's situation; they express not only his or her personal reactions but account for particular factors of the environment.
  • some of the data can be primarily processed or at least partially processed already before the transfer to the central unit, for example by means of mini PC or programmed chip in the vest or in the cart.
  • This will mainly concern data which require further mathematical processing such as data from the EEG sensors.
  • Such processed data will be then sent by the communication module to the central unit.
  • Other data mainly those which do not require numerical analysis such as, for example, the data concerning the temperature, will usually be sent to the central unit without processing.
  • the system for gathering and/or processing of the neuromarketing data, where the system includes the measuring devices for the measuring of the biometric and/or brain reactions of the consumer in the shopping area; the system further includes the memory for the storage of the gathered data and communication interface for the transfer of the data towards their evaluation according to this invention, which essence lies in the fact that it includes a sensor of the position of the consumer and at least one sensor of the physical value of the environment in the vicinity of the consumer.
  • the sensing of at least one physical value, preferably multiple physical values alongside the position of the consumer, is necessary feature of this invention.
  • the system has a measuring devices designed for the movement corresponding to the movement of the consumer in the shopping area. This adjustment can be realized in such a way that the measuring devices or at least their part is carried on the body of the consumer, or the measuring devices or at least their part is placed in the shopping cart.
  • the consumer can carry the necessary components of the system on his or her body in such a way that these components are placed in the vest, belt or bag. From the practical point of view it is preferable if the component carried on the body of the consumer is as light as possible and with low demands for electric power.
  • the carried part can include sensors and wireless communication devices through which the raw, unstructured data are transferred to the central unit where they are stored in the memory.
  • At least one camera will be a part of the system - preferably three high resolution cameras.
  • the cameras can be solid, with stable set-up of the monitored area, or mobile with the servophone for the change of the angle of the monitoring.
  • the mobile camera can be remote operated or it can function according to preset algorithm.
  • the service personnel of the system operate the camera during remote control.
  • the camera can rotate in the direction which is calculated on the basis of the position of the camera's carrier (for example adjusted shopping cart) and the position of the consumer.
  • the recorded view with the wide angle the face is recognized and then the camera can position itself more accurately by means of the limited view.
  • the digital recording of the video is stored in an independent carrier.
  • electrocardiographic leads which can monitor electronic impulses from the surface of the body.
  • the frequency of the heart is measured by means of monitoring the time intervals between individual cardiac systoles.
  • the variability of the heartbeat shows us the ability of the heart to adapt to outer and inner changes and stimuli.
  • Multiple aspects determining the heartbeat manifest themselves in the HRV (heart rate variability), mainly: the functioning of the nervous system, emotional and physiological state of the person, her age, the pace of her lifestyle, respective activity and the diminishing of that activity during day and night.
  • the HRV parameter is - among other things - dependent on the psychical state of the person, or on the lived emotions, respectively.
  • HRV measurement can be realized in the temporal or frequency field (spectral analysis) and it serves for assessment of the influence of the autonomous neuro-system on the function of the heart.
  • the recorded values can be processed by methods known from the medicine, which can count SDRR (standard deviation of R-R interval) and/or frequency spectrum of the HRV signal.
  • the blood pressure can be measured by infra-red sensor in the finger. This sensor can also measure the oxygenation of the blood.
  • the intensity of breathing can be measured by the pressure sensor in the chest of the consumer or by the CO 2 sensor placed by the nose of the consumer.
  • the changes in the CO 2 correspond to inhalations during the monitored sequence.
  • the measuring of the blood pressure usually disturbs the consumers and it has a reverse effect on the measured emotions. No simple and exact methods of the continual monitoring of the blood pressure are available. If a portable pressure measuring device will be available in the future, it will be included in the system according to this invention.
  • a sensor mounted on the finger can be used, or the bracelet on the wrist, or the sensor attached to the ear.
  • the electrodermal activity of the skin is assessed by measuring of the changes in the conductance, or resistance - respectively - of the skin.
  • the resistance of the skin is - among other things - dependent on the activity of the sweat glands and these are determined by the autonomous nervous system.
  • the sweat glands are a good indicator of the tension and stress.
  • the sensor can be placed on the hand or finger.
  • the infra-red temperature MEMS sensor In order to measure the temperature of the body and hands we can use the infra-red temperature MEMS sensor, preferably with multiple points of measurement. The data from individual points are statistically evaluated, whereby the outliers are eliminated. The movement of the eyes, the blinking, and the dilatation of the pupils is observed and assessed by the eye camera (eye tracker). This results in the temperature map, fixation map or cluster distribution.
  • the face In order to recognize facial expression in the recorded picture the face is firstly looked up and then modeled and classified. Distribution of the hundreds of key points and the exact structure of the face are assessed during the synthesis with the artificial model of the face. This results in classification of the six basic expressions: happiness, sadness, anger, surprise and fear.
  • the signal is sensed, amplified and encoded and then filtered to usable frequency spectrum from 0.5 Hz to approx. 70 Hz.
  • the one-direction component of the signal, the noise and all components above 70 Hz are filtered out because they are not important for evaluation.
  • the EEG signal is analyzed by temporal function or spectral analysis.
  • the intermediate result is the topographic mapping of the brain activity and its amount on the surface of the skull.
  • the intensity of the lighting is measured by a photo-diode connected to analogue-digital converter. The results are in lux.
  • the chromatic temperature is measured by the evaluation of the intensity of the in the red (R), green (G) and blue (G) color spectrum.
  • Measurement of the noise can be done by microphone, amplifier, filter and analogue-digital converter.
  • the position of the consumer in the shopping area is determined by the position system.
  • GPS system with easily available receivers is at hand, but in case of closed spaces there are problems with the receiving of the signal from the satellites. In such case a local position system can be used with the temporarily deployed signal emitters.
  • the speed of the movement of the consumer can be determined by the calculation of the data from the position system or by pedometer or by measuring of the speed of the movement of the shopping cart.
  • the speed of the cart can be easily determined by calculating the frequency of the rotation of the wheels for the predetermined time sequence, for example by a magnetoresistive sensor.
  • Accelerometer and gyroscope or alternatively magnetometer can be used for this purpose.
  • Gyroscope is preferably used mainly for measuring of the rapid angular changes.
  • the invention discloses mainly the main principles of the interconnection of the personal measurements and measurements of the influence of the environment.
  • the measured data can be processed by various statistical methods; the invention mainly provides the raw data connected by time synchronization in such a way that they manifest the states and manifestations of the processes during the choice of the goods and services.
  • the gathered data can be commonly evaluated by the methods of data mining.
  • the advantage of this invention is mainly the gathering of the more complex data which form basis for the more objective assessment of the factors which influence the consumer's decision-making process and the perception of the whole environment at the point of purchase the most.
  • the method and the system diminish the errors and deviations in measurement.
  • the invention is further disclosed by the figures 1 to 4.
  • the examples of the measuring devices and sensors of the measuring devices serve only the purposes of illustration and they cannot be interpreted as limiting the scope of the protection.
  • Figure 1 displays a block diagram of the connection with the personal computer placed in the shopping cart with the EEG monitoring, monitoring of eye movement and video camera recording.
  • FIG. 2 is an example of the vest which carries the sensors and electrodes.
  • the devices placed in the vest communicate with the central unit.
  • Figure 3 depicts the connection with multiple sensors, part of which is placed in the cart and part of which is carried on the consumer's clothing.
  • Figure 4 depicts the system where the adjusted shopping cart - communicating with the central unit - is used. Examples of the realization
  • This example according to figures 1 and 3 presents the system for gathering the neuromarketing data used in the research in the supermarket.
  • the supermarket is a natural shopping environment in which we will observe the consumer.
  • the personal computer is located in the lower part of the adjusted shopping cart 1
  • the shopping cart 1 carries three high resolution cameras 5, the sensor of the position system, the sensor of the speed of the cart's movement, the sensor of the temperature and the humidity of the air, the sensor of the barometric pressure, sensor of the intensity of the lighting, communication elements and the data storage. All these elements are power supplied from the accumulator which is placed in the lower part of the shopping cart 1_, too.
  • the consumer puts on the vest 2, which carries the measuring devices 3 for measuring of the biometric and/or brain reactions.
  • the consumer can have a headset holder or a cap in which the EEG sensing points are placed.
  • the sensors 4 of the physical values of the environment are in this example placed in the shopping cart 1_.
  • the vest 2 there is a communication module which communicates wirelessly on the short distance with the communication element in the shopping cart. The transfer of the data from the vest 2 to the shopping cart 1 takes place on-line; in case the consumer distances himself from the cart further (we speak of the magnitude of tens of meters), the raw data are stored into the memory card in the communication module.
  • the consumer realizes all the acts and decision making processes as in the case of a common shopping. He or she moves with the shopping cart1 in the space of the supermarket and multiple visual and sound stimuli affect him. All measured biometric and brain reactions as well as physical values in the environment around the consumer are stored in the data storage within the modified shopping cart 1_.
  • the cart 1 also has a simple wireless communication module 6 which communicates with the central unit 7. In order to assess the effect of these various stimuli the neuroscientific and neuromarketing algorithms are used.
  • the method of gathering of the neuromarketing data is used in the research in the shop with electrical appliances.
  • Shopping carts are not practical in this shopping environment and the consumer is not used to move between the displayed goods; he or she does not put the chosen product into the shopping cart.
  • the small bag which the consumer has hanged on the shoulder or the vest 2 which the consumer wears are used.
  • the bag or in the vest 2 there are necessary components of the sensors and the wireless communication module 6 which sends all the data to the central unit 7 through WiFi.
  • Some of the measured values can be directly processed by the mini PC or specialized chip placed inside the vest 2 and then subsequently sent through the communication module 6 to the central unit 7. With some values it is preferable to process them firstly and only then send them further or record them.
  • EEG EEG
  • the system in this example according to figure 4 includes the modified cart which carries all the sensors 4 of the physical values and a part of the measuring devices 3. Two cameras 5 are stable, one camera 5 is mobile and it rotates electromotive according to the instructions from the central unit 7.
  • the system includes the local positional system with the temporally deployed emitters of the position signal.
  • EEG - electroencephalography recording of the synaptic potentials of the nerve cells of the brain
  • Eye tracker - device for measuring the position and movement of the eye

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Abstract

Selon la présente invention, des réactions biométriques et du cerveau sont mesurées concernant le consommateur dans l'environnement d'achat naturel de telle sorte que les dispositifs de mesure (3) sont placés dans le voisinage du consommateur et/ou sur le consommateur sans limitation de la mobilité du consommateur et, dans un même temps, les valeurs physiques de l'environnement dans le voisinage du consommateur sont mesurées. Les valeurs mesurées sont enregistrées en synchronisation temporelle et sont prêtes pour une évaluation ultérieure par neuroscience, en particulier la neuroscience des consommateurs. Des fonctions autonomes et/ou somatiques du corps du consommateur sont mesurées. On mesure notamment l'intensité de l'éclairage et/ou la température chromatique de l'éclairage et/ou la quantité de CO2 dans l'air et/ou la température de l'air et/ou l'humidité de l'air et/ou la composition de l'air et/ou la pression d'air et/ou le niveau de bruit. Les mesures peuvent être effectuées à partir de l'intérieur du chariot d'achat (1) modifié avec lequel le consommateur se déplace dans l'environnement d'achat. Le chariot d'achat (1) ou le gilet (2) peut comprendre un module de communication sans fil (6) via lequel ils communiquent avec l'unité centrale (7).
PCT/IB2015/057535 2015-07-15 2015-10-01 Procédé de collecte et/ou de traitement de données de neuro-marketing et système pour la réalisation de celui-ci WO2017009696A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP15794637.7A EP3323098A1 (fr) 2015-07-15 2015-10-01 Procédé de collecte et/ou de traitement de données de neuro-marketing et système pour la réalisation de celui-ci

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
SK500722015 2015-07-15
SK50036-2015A SK288872B6 (sk) 2015-07-15 2015-07-15 Spôsob získavania a/alebo spracovania neuromarketingových dát, systém na jeho uskutočnenie
SKPP50036-2015 2015-07-15
SKPUV50072-2015 2015-07-15

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WO2017009696A1 true WO2017009696A1 (fr) 2017-01-19

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Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6099319A (en) 1998-02-24 2000-08-08 Zaltman; Gerald Neuroimaging as a marketing tool
US20090063255A1 (en) * 2007-08-28 2009-03-05 Neurofocus, Inc. Consumer experience assessment system
US20090083129A1 (en) 2007-09-20 2009-03-26 Neurofocus, Inc. Personalized content delivery using neuro-response priming data
US20110085700A1 (en) 2009-07-13 2011-04-14 Lee Hans C Systems and Methods for Generating Bio-Sensory Metrics
US20120036005A1 (en) * 2010-08-09 2012-02-09 Neurofocus, Inc. Location aware presentation of stimulus material
EP2423867A1 (fr) * 2010-08-25 2012-02-29 The Nielsen Company (US), LLC Environnements de réalité virtuelle efficaces pour la présentation de matériels de marketing
US20130185144A1 (en) 2010-08-09 2013-07-18 Anantha Pradeep Systems and methods for analyzing neuro-reponse data and virtual reality environments
WO2014085910A1 (fr) * 2012-12-04 2014-06-12 Interaxon Inc. Système et procédé d'amélioration de contenu au moyen de données d'état du cerveau

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6099319A (en) 1998-02-24 2000-08-08 Zaltman; Gerald Neuroimaging as a marketing tool
US20090063255A1 (en) * 2007-08-28 2009-03-05 Neurofocus, Inc. Consumer experience assessment system
US20090083129A1 (en) 2007-09-20 2009-03-26 Neurofocus, Inc. Personalized content delivery using neuro-response priming data
US20110085700A1 (en) 2009-07-13 2011-04-14 Lee Hans C Systems and Methods for Generating Bio-Sensory Metrics
US20120036005A1 (en) * 2010-08-09 2012-02-09 Neurofocus, Inc. Location aware presentation of stimulus material
US20130185144A1 (en) 2010-08-09 2013-07-18 Anantha Pradeep Systems and methods for analyzing neuro-reponse data and virtual reality environments
EP2423867A1 (fr) * 2010-08-25 2012-02-29 The Nielsen Company (US), LLC Environnements de réalité virtuelle efficaces pour la présentation de matériels de marketing
WO2014085910A1 (fr) * 2012-12-04 2014-06-12 Interaxon Inc. Système et procédé d'amélioration de contenu au moyen de données d'état du cerveau

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CZ32837U1 (cs) 2019-05-14

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