WO2016184288A1 - Procédé, dispositif et système de placement de publicité - Google Patents

Procédé, dispositif et système de placement de publicité Download PDF

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Publication number
WO2016184288A1
WO2016184288A1 PCT/CN2016/079782 CN2016079782W WO2016184288A1 WO 2016184288 A1 WO2016184288 A1 WO 2016184288A1 CN 2016079782 W CN2016079782 W CN 2016079782W WO 2016184288 A1 WO2016184288 A1 WO 2016184288A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
data request
content
epg
terminal
Prior art date
Application number
PCT/CN2016/079782
Other languages
English (en)
Chinese (zh)
Inventor
韩红昂
黄勇
Original Assignee
中兴通讯股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 中兴通讯股份有限公司 filed Critical 中兴通讯股份有限公司
Publication of WO2016184288A1 publication Critical patent/WO2016184288A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25875—Management of end-user data involving end-user authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies

Definitions

  • the present application relates to, but is not limited to, Internet technology, and more particularly to an advertisement delivery method, apparatus and system.
  • the user While watching the Internet TV, the user also watches the inserted advertisement.
  • the inserted advertisement is a randomly-played advertisement, or the same advertisement that is fixedly played within a certain period of time.
  • the present application provides an advertisement delivery method, device and system for solving the problem of low efficiency of advertisement promotion.
  • the present application provides a first method of advertising, including:
  • the advertisement system receives an advertisement data request sent by the electronic program menu EPG, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the advertising system sends the first advertisement to the EPG.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the advertisement is delivered The method also includes:
  • the advertising system sends the second advertisement to the EPG.
  • the advertisement data request further includes: a terminal login address;
  • the advertisement delivery method further includes:
  • the step of the advertising system sending the first advertisement to the EPG includes:
  • the advertising system sends the third advertisement to the EPG.
  • This application provides a second method of advertising, including:
  • the electronic program menu EPG sends an advertisement data request to the advertisement system, the advertisement data request includes an advertisement list content, and the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the EPG receives the first advertisement sent by the advertising system.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the advertisement delivery method further includes:
  • the EPG receives a second advertisement sent by the advertisement system, and the second advertisement includes an advertisement determined by the advertisement system according to the advertisement data request and related to the program listing content.
  • the advertisement data request further includes: a terminal login address;
  • the advertisement delivery method further includes:
  • the advertisement delivery method before the step of the EPG sending an advertisement data request to the advertisement system, the advertisement delivery method further includes:
  • the EPG sends a program list request to the service management system
  • the EPG receives a program list request response sent by the service management system, and the program list request response includes: a program list content and an advertisement list content.
  • the application further provides a computer readable storage medium storing computer executable instructions that are implemented when the computer executable instructions are executed.
  • the present application provides a first type of advertising device, including:
  • the receiving module is configured to receive an advertisement data request sent by the electronic program menu EPG, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • a determining module configured to determine a first advertisement related to the content of the advertisement list according to the advertisement data request
  • a sending module configured to send the first advertisement to the EPG.
  • the determining module is further configured to determine, according to the advertisement data request, a second advertisement related to the program listing content, where the advertisement data request further includes: program listing content, where the program listing content includes The program list content currently requested by the terminal;
  • the sending module is further configured to send the second advertisement to the EPG.
  • the determining module is further configured to: determine, according to the advertisement data request, a third advertisement related to the terminal login address that exists in the first advertisement and the second advertisement, the advertisement data
  • the request also includes: a terminal login address;
  • the sending module is configured to send the third advertisement to the EPG.
  • the application provides a second type of advertising device, including:
  • a sending module configured to send an advertisement data request to the advertisement system, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the receiving module is configured to receive the first advertisement sent by the advertising system.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the receiving module is further configured to receive a second advertisement sent by the advertisement system, and the second advertisement includes an advertisement determined by the advertisement system according to the advertisement data request and related to the program listing content.
  • the advertisement data request further includes: a terminal login address;
  • the receiving module is further configured to receive a third advertisement sent by the advertisement system, where the third advertisement includes the first advertisement and the second advertisement determined by the advertisement system according to the advertisement data request There is an advertisement associated with the terminal login address.
  • the sending module is further configured to send a program list request to the service management system;
  • the receiving module is further configured to receive a program list request response sent by the service management system, where the program list request response includes: a program list content and an advertisement list content.
  • the present application provides an advertisement delivery system comprising: the first advertisement delivery device according to any of the above, and the second advertisement delivery device according to any of the above.
  • the application includes an advertisement system receiving an advertisement data request sent by an EPG, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content browsed by the terminal in a certain period of time; the advertisement system is based on The advertisement data request determines a first advertisement related to the advertisement list content; the advertisement system transmits the first advertisement to the EPG.
  • the advertisement content that is browsed by the terminal in a certain period of time is implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy of the advertisement push.
  • FIG. 1 is a schematic flowchart of an embodiment of a first advertisement delivery method provided by the present application
  • FIG. 2 is a schematic flowchart of an embodiment of a second advertisement delivery method provided by the present application.
  • FIG. 3 is a schematic flowchart diagram of an embodiment of a third advertisement delivery method provided by the present application.
  • FIG. 4 is a schematic structural diagram of an embodiment of a first advertisement placing apparatus provided by the present application.
  • FIG. 5 is a schematic structural diagram of an embodiment of a second advertisement placing apparatus provided by the present application.
  • the advertisement delivery method provided by the embodiment of the present invention can be applied to an advertisement system that the advertisement system is interested in pushing the terminal to the terminal according to the advertisement content browsed by the terminal when the terminal interacts with the Internet.
  • the advertisement delivery method provided in this embodiment may be performed by an advertisement delivery device, which may be integrated in an electronic program guide (EPG) or an advertisement system, or separately set, wherein the advertisement placement device It can be implemented in software and/or hardware.
  • EPG electronic program guide
  • the advertisement delivery method, device and system provided by the embodiments of the present invention are described in detail below.
  • FIG. 1 is a schematic flowchart of an embodiment of an advertisement delivery method provided by the present application. As shown in FIG. 1 , an execution entity of the method in this embodiment may be an advertisement system. The method comprises the following steps:
  • Step 101 The advertisement system receives an advertisement data request sent by the electronic program menu EPG.
  • the advertisement data request may include advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • Step 102 The advertisement system determines, according to the advertisement data request, content related to the advertisement list content The first ad.
  • Similar advertisement retrieval is performed. For example, if the terminal has viewed an advertisement of a brand mobile phone within one month, all advertisements related to the brand mobile phone are retrieved, that is, the first An advertisement.
  • Step 103 The advertisement system sends the first advertisement to the EPG.
  • the advertisement system receives an advertisement data request sent by the EPG, and the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content browsed by the terminal in a certain period of time; and the advertisement system is based on the advertisement a data request to determine a first advertisement associated with the content of the advertisement list; the advertisement system transmitting the first advertisement to the EPG.
  • the advertisement content that is browsed by the terminal according to the terminal for a certain period of time is implemented, and the advertisement that the user of the terminal may be interested in is pushed to the terminal, thereby improving the accuracy and efficiency of the advertisement push.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the advertisement delivery method further includes:
  • the advertising system sends the second advertisement to the EPG.
  • an advertisement related to the content of the program list may be determined, for example, an advertisement of an actor involved in the content of the program list, an advertisement belonging to a sports category corresponding to a sports item related to the content of the program list, An advertisement for an item that has appeared in the video related to the content of the program listing.
  • the advertisement data request further includes: a terminal login address
  • the advertisement delivery method further includes:
  • the step of the advertising system sending the first advertisement to the EPG includes:
  • the advertising system sends the third advertisement to the EPG.
  • FIG. 2 is a schematic flowchart of an embodiment of a second advertisement delivery method provided by the present application. As shown in FIG. 2, the execution body of the method in this embodiment may be an EPG. The method comprises the following steps:
  • Step 201 The electronic program menu EPG sends an advertisement data request to the advertisement system.
  • the advertisement data request includes an advertisement list content
  • the advertisement list content includes advertisement content that the terminal browses within a certain period of time
  • Step 202 The EPG receives the first advertisement sent by the advertisement system.
  • the electronic program menu EPG sends an advertisement data request to the advertisement system, the advertisement data request includes an advertisement list content, and the advertisement list content includes advertisement content that the terminal browses within a certain period of time; the EPG receiving station The first advertisement sent by the advertisement system.
  • the advertisement content that is browsed by the terminal in a certain period of time is implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy of the advertisement push.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the advertisement delivery method further includes:
  • the EPG receives a second advertisement sent by the advertisement system, and the second advertisement includes an advertisement determined by the advertisement system according to the advertisement data request and related to the program listing content.
  • the advertisement data request further includes: a terminal login address
  • the advertisement delivery method further includes:
  • the advertisement delivery method before the step of the EPG sending an advertisement data request to the advertisement system, the advertisement delivery method further includes:
  • the EPG sends a program list request to the service management system
  • the EPG receives a program list request response sent by the service management system, and the program list request response includes: a program list content and an advertisement list content.
  • FIG. 3 is a schematic flowchart diagram of an embodiment of a third advertisement delivery method provided by the present application, as shown in FIG. 3,
  • Step 301 The set top box sends a power on login request to the EPG.
  • Step 302 The EPG sends a user login authentication request to the service management system to authenticate the user.
  • Step 303 The service management system performs authentication processing on the user information.
  • the service management system verifies the username and password.
  • Step 304 The service management system sends a user login authentication response to the EPG.
  • the user login authentication response includes: information indicating “authentication failure” to thereby deny the user login, or returning the user information after the authentication succeeds;
  • Step 305 The EPG saves user information.
  • step 306 the EPG sends a user login authentication response to the set top box.
  • the user login authentication response includes information indicating that “authentication is successful”, and at the same time, displaying a program list template accessed by the user that can be displayed in the terminal.
  • step 307 the set top box sends a program list content request to the EPG.
  • Step 308 the EPG sends a program list content request to the service management system.
  • step 309 the service management system authenticates the program list content request.
  • Step 310 The service management system determines to send a program list content response to the EPG.
  • the program list content response in this embodiment includes at least one of program listing content, advertisement list content, and login address, or any combination.
  • step 311 the EPG sends a program listing content response to the set top box.
  • step 312 the set top box sends an on-demand request to the EPG.
  • step 313 the EPG sends an advertisement data request to the advertisement system.
  • the EPG is based on user data, current on-demand content, and advertisements that the user has viewed in the past.
  • Data such as lists send ad data requests to the advertising system.
  • step 314 the advertising system determines the pushed advertisement based on the advertisement data request.
  • step 315 the advertising system sends an advertisement data response to the EPG.
  • the advertisement data response in this embodiment includes an advertisement that is pushed to the terminal, that is, the set top box.
  • step 316 the EPG sends an on-demand redirection request to a Content Delivery Network (CDN).
  • CDN Content Delivery Network
  • step 317 the CDN sends an on-demand redirect response to the EPG.
  • the on-demand redirect response in this embodiment includes a content play URL.
  • Step 318 The EPG sends a Uniform Resource Locator (URL) and an advertisement of the played content to the set top box.
  • URL Uniform Resource Locator
  • step 319 the set top box plays the advertisement and the program on demand.
  • FIG. 4 is a schematic structural diagram of an embodiment of a first advertisement placing apparatus provided by the present application.
  • the advertisement placing apparatus includes: a receiving module 41, a determining module 42 and a sending module 43. among them,
  • the receiving module 41 is configured to receive an advertisement data request sent by the electronic program menu EPG, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the determining module 42 is configured to determine a first advertisement related to the content of the advertisement list according to the advertisement data request;
  • the sending module 43 is configured to send the first advertisement to the EPG.
  • the first advertisement delivery device receives an advertisement data request sent by the EPG, and the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the advertisement delivery device determines a first advertisement related to the advertisement list content according to the advertisement data request; the first advertisement delivery device transmits the first advertisement to the EPG.
  • the advertisement content that is browsed by the terminal in a certain period of time is implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy and efficiency of the advertisement push.
  • the determining module 42 is further configured to determine, according to the advertisement data request, a second advertisement related to the program listing content, where the advertisement data request further includes: a program list content,
  • the program listing content includes program listing content currently requested by the terminal;
  • the sending module 43 is further configured to send the second advertisement to the EPG.
  • the determining module 42 is further configured to determine, according to the advertisement data request, a number related to the terminal login address that exists in the first advertisement and the second advertisement.
  • the third advertisement, the advertisement data request further includes: a terminal login address;
  • the sending module 43 is configured to send the third advertisement to the EPG.
  • FIG. 5 is a schematic structural diagram of an embodiment of a second advertisement placement apparatus provided by the present application.
  • the advertisement delivery apparatus includes: a sending module 51 and a receiving module 52. among them,
  • the sending module 51 is configured to send an advertisement data request to the advertisement system, where the advertisement data request includes an advertisement list content, where the advertisement list content includes advertisement content that the terminal browses within a certain period of time;
  • the receiving module 52 is configured to receive the first advertisement sent by the advertising system.
  • the second advertisement delivery device sends an advertisement data request to the advertisement system, where the advertisement data request includes advertisement list content, and the advertisement list content includes advertisement content that the terminal browses in a certain period of time;
  • the second advertisement delivery device receives the first advertisement sent by the advertisement system.
  • the advertisement content that is browsed by the terminal in a certain period of time is implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy and efficiency of the advertisement push.
  • the advertisement data request further includes: a program list content, where the program list content includes a program list content currently requested by the terminal;
  • the receiving module 52 is further configured to receive a second advertisement sent by the advertisement system, where the second advertisement includes an advertisement determined by the advertisement system according to the advertisement data request and related to the program listing content.
  • the advertisement data request further includes: a terminal login address
  • the receiving module 52 is further configured to receive a third advertisement sent by the advertisement system, where the third advertisement includes the first advertisement and the location determined by the advertisement system according to the advertisement data request An advertisement related to the terminal login address existing in the second advertisement.
  • the sending module 51 is further configured to send a program list request to the service management system;
  • the receiving module 52 is further configured to receive a program list request response sent by the service management system, where the program list request response includes: a program list content and an advertisement list content.
  • the advertisement content that the terminal browses in a certain period of time, the currently requested program list, and the login address are implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy and efficiency of the advertisement push.
  • the application further provides an advertisement delivery system, comprising: a first advertisement delivery device as shown in FIG. 4 and a second advertisement delivery device as shown in FIG. 5.
  • each module/unit in the above embodiment may be implemented in the form of hardware, for example, by implementing an integrated circuit to implement its corresponding function, or may be implemented in the form of a software function module, for example, executing a program stored in the memory by a processor. / instruction to achieve its corresponding function.
  • Embodiments of the invention are not limited to any specific form of combination of hardware and software.
  • the application includes an advertisement system receiving an advertisement data request sent by an EPG, the advertisement data request including an advertisement list content, where the advertisement list content includes an advertisement that the terminal browses within a certain period of time.
  • the advertisement system determines a first advertisement related to the advertisement list content according to the advertisement data request; the advertisement system sends the first advertisement to the EPG.
  • the advertisement content that is browsed by the terminal in a certain period of time is implemented, and the advertisement that the terminal may be interested in is pushed to the terminal, thereby improving the accuracy of the advertisement push.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Graphics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé, un dispositif et un système de placement de publicité. Le procédé comprend les étapes suivantes : un système de publicité reçoit une demande de données de publicité envoyée par un EPG, laquelle demande de données de publicité comprend des contenus de liste de publicités, et les contenus de liste de publicités comprennent des contenus de publicité parcourus par un terminal au cours d'une certaine période de temps; le système de publicité détermine, selon la demande de données de publicité, une première publicité se rapportant aux contenus de liste de publicités; et le système de publicité envoie la première publicité à l'EPG. Au moyen de ce système, il est possible de réaliser le placement d'une publicité pouvant intéresser un terminal vers le terminal en fonction des contenus de publicité parcourus par le terminal au cours d'une certaine période de temps , ce qui permet d'augmenter la précision du placement de la publicité.
PCT/CN2016/079782 2015-05-15 2016-04-20 Procédé, dispositif et système de placement de publicité WO2016184288A1 (fr)

Applications Claiming Priority (2)

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CN201510249740.3 2015-05-15
CN201510249740.3A CN106303619A (zh) 2015-05-15 2015-05-15 一种广告投放方法、装置及系统

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CN111681056A (zh) * 2020-06-11 2020-09-18 北京焦点新干线信息技术有限公司 一种多平台广告投放方法、装置及系统

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CN108391167A (zh) * 2018-01-16 2018-08-10 山东浪潮商用系统有限公司 一种广告投放方法、机顶盒及系统

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CN111681056A (zh) * 2020-06-11 2020-09-18 北京焦点新干线信息技术有限公司 一种多平台广告投放方法、装置及系统
CN111681056B (zh) * 2020-06-11 2023-10-10 北京焦点新干线信息技术有限公司 一种多平台广告投放方法、装置及系统

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