WO2016172901A1 - 电子交易凭证获取方法、装置及存储介质 - Google Patents

电子交易凭证获取方法、装置及存储介质 Download PDF

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Publication number
WO2016172901A1
WO2016172901A1 PCT/CN2015/077916 CN2015077916W WO2016172901A1 WO 2016172901 A1 WO2016172901 A1 WO 2016172901A1 CN 2015077916 W CN2015077916 W CN 2015077916W WO 2016172901 A1 WO2016172901 A1 WO 2016172901A1
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WO
WIPO (PCT)
Prior art keywords
electronic transaction
transaction voucher
identification tag
advertisement
voucher
Prior art date
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PCT/CN2015/077916
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English (en)
French (fr)
Inventor
张毅
Original Assignee
深圳市星电商科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市星电商科技有限公司 filed Critical 深圳市星电商科技有限公司
Priority to PCT/CN2015/077916 priority Critical patent/WO2016172901A1/zh
Priority to CA3052612A priority patent/CA3052612C/en
Priority to CA3051757A priority patent/CA3051757C/en
Priority to CA3022694A priority patent/CA3022694C/en
Priority to CN201580017729.2A priority patent/CN106462892A/zh
Publication of WO2016172901A1 publication Critical patent/WO2016172901A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations

Definitions

  • the invention belongs to the field of computer networks, and in particular relates to a method, a device and a storage medium for acquiring an electronic transaction voucher.
  • Advertising that is, widely advertised, is a publicity platform that publicly and widely transmits information to the public through a certain form of media for a specific need.
  • the producers and operators of goods deliver the goods or service information to the users through advertisements. You can quickly expand the visibility and impact of your goods or services.
  • the information conveyed by the advertisement generally includes the name, function and purchase method of the product or service.
  • the user when the user sees the advertisement information of the favorite product or service, the user usually contacts the merchant through the contact telephone number of the merchant, or It is to purchase the physical store that sells the product or service specified by the advertisement, or to purchase the website designated by the merchant or the third-party electronic trading platform to purchase.
  • the above transaction process is cumbersome and time-consuming.
  • the embodiment of the invention provides a method for acquiring an electronic transaction voucher, which aims to provide a convenient method and channel for the user to obtain an electronic transaction voucher.
  • the embodiment of the present invention is implemented by the method for acquiring an electronic transaction voucher, and the method includes the following steps:
  • the electronic transaction includes at least an attribute information of the transaction target, transaction rule information, and settlement account information, and one or one type of transaction target corresponds to one electronic transaction voucher.
  • the embodiment of the invention further provides an electronic transaction voucher obtaining device, the device comprising:
  • An identification tag obtaining unit configured to read an identification tag corresponding to the advertisement
  • An electronic transaction voucher obtaining unit configured to acquire an electronic transaction voucher corresponding to the identification tag
  • the electronic transaction includes at least an attribute information of the transaction target, transaction rule information, and settlement account information, and one or one type of transaction target corresponds to one electronic transaction voucher.
  • the embodiment of the invention further provides a computer storage medium, wherein the computer storage medium stores a program, and the program includes the following steps when executed:
  • One or a type of transaction target corresponds to an electronic transaction voucher, and the electronic transaction includes at least the attribute information of the transaction target, the transaction rule information, and the settlement account information.
  • the identification tag of the transaction target on the advertisement of the transaction target is identified, and the electronic transaction voucher identifying the real source of the transaction target is obtained by the identification tag, and the user can directly place an order and a payment operation based on the electronic transaction voucher, and the transaction process
  • the operation is simple and saves the user's operation time.
  • FIG. 1 is a schematic diagram of a network environment applied to an embodiment of the present invention
  • FIG. 2 is a flowchart of an implementation of an electronic transaction voucher obtaining method according to an embodiment of the present invention
  • FIG. 3 is a structural diagram of an electronic transaction voucher obtaining apparatus according to an embodiment of the present invention.
  • the identification tag of the transaction target on the advertisement of the transaction target is identified, and the electronic transaction voucher identifying the real source of the transaction target is obtained by the identification tag, and the user can directly place an order and a payment operation based on the electronic transaction voucher, and the transaction process
  • the operation is simple and saves the user's operation time.
  • the advertisements in the embodiments of the present invention may be classified into media advertisements and non-media advertisements.
  • Media advertising refers to advertisements that transmit information through the media, such as TV commercials, newspaper advertisements, radio advertisements, magazine advertisements, etc.
  • non-media advertisements refer to advertisement media forms that directly face the audience, such as street sign advertisements, flat poster advertisements, and business environments. Buy advertising, etc.
  • FIG. 1 is a network environment to which an embodiment of the present invention is applied. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • the electronic transaction voucher generating device 11 can be a terminal, an application software (APP), a software system, or a plug-in or module integrated into other terminals, application software (APP), software systems.
  • APP application software
  • the transaction target provider generates an electronic transaction voucher for the transaction subject through the electronic transaction voucher generating device 11.
  • the provider of the transaction target may be an item manufacturer, a service provider, or another institution or an individual authorized by the item manufacturer, the service provider, such as an agent, a seller, or the like.
  • the electronic transaction voucher is an electronic identification information of a transaction object such as an item or a service, and includes at least an attribute information of the transaction target, transaction rule information, and settlement account information, and one or one type of transaction target corresponds to one electronic transaction voucher.
  • the electronic transaction voucher is an electronic file capable of reading and writing information
  • the electronic transaction voucher enables the user to realize the electronic transaction by using a traditional method such as a telephone, an entity or an online store, or a third-party transaction platform. Order generation, delivery, payment, etc.
  • the generation of the electronic transaction voucher can be realized by the transaction target provider inputting the transaction target information in the electronic transaction voucher generating device 11.
  • the information of the transaction subject can be manually input to the electronic transaction voucher generating device 11.
  • the input transaction target information includes at least the transaction target attribute information, the transaction rule information, and the settlement account information.
  • the attribute information of the transaction target is related description information of the transaction target, such as the size, weight, production date, shelf life, and the like of the item.
  • the transaction rule information is the transaction rule information of the buyer and the seller, such as payment method, refund, maintenance guarantee and the like;
  • Settlement account information such as the account bank's issuer's bank, the account holder's name, etc. for account settlement information.
  • the input transaction target information may further include one of the transaction target logistics attribute information, the insurance attribute information, or a combination of the two.
  • the logistics attribute information is information related to the logistics of the item, such as the name of the logistics company, the contact number, and the delivery time.
  • the insurance attribute information is information related to the item insurance, such as insurance contract number, underwriter, and the like.
  • the electronic transaction voucher in order to ensure the stability, reliability, and authenticity of the electronic transaction voucher, the electronic transaction voucher is prevented from being tampered with during the circulation on the network, and the electronic transaction voucher is written with the transaction target provider. Electronic signature.
  • the electronic transaction voucher is written with the electronic signature of the payment institution corresponding to the settlement account to generate the electronic transaction.
  • the settlement account information of the transaction target provider in the voucher and other related information are verified. In this way, not only the purpose of the payment institution or other payment terminal to correctly identify the electronic transaction voucher is achieved, but also the identity verification problem of the transaction target provider is technically solved.
  • the electronic transaction voucher generating device 11 generates the electronic transaction voucher according to the information of the article, and sends the electronic transaction voucher to the advertising media server 13;
  • the advertisement media server 13 binds the identification tag to the corresponding advertisement and publishes the advertisement.
  • the electronic transaction voucher generating device 11 generates the electronic transaction voucher according to the information of the item, and sends the electronic transaction voucher to the warehouse server 12 deployed in the bank;
  • the warehouse server 12 sends the corresponding electronic transaction certificate to the advertisement media server 13 according to the received demand information;
  • the advertisement media server 13 binds the identification tag to the corresponding advertisement and publishes the advertisement.
  • the advertisement media server 13 configures an identification tag identifying the transaction target in the advertisement on the advertisement information, acquires an electronic transaction certificate of the corresponding transaction target from the warehouse server 12 or the Internet, binds the electronic transaction voucher to the identification tag, and then binds the electronic transaction voucher to the identification tag, and then Publish the ad in the appropriate form.
  • the electronic transaction voucher may also be sent to the advertising media server 13 by the provider of the transaction.
  • the user terminal 14 can obtain the identification label on the advertisement, and then obtain the electronic transaction certificate of the real source of the identification transaction target bound to the identification label, and the user can directly proceed based on the electronic transaction certificate.
  • the transaction process is simple to operate, saving users' operating time.
  • FIG. 2 is a flowchart showing an implementation process of an electronic transaction voucher obtaining method according to an embodiment of the present invention, which is described in detail as follows:
  • step S201 an identification tag corresponding to the advertisement is read
  • the advertisement has an identification tag that is readable, and the identification tag is used to identify a transaction object such as a product or service in the advertisement.
  • the identification tag is a machine readable tag including, but not limited to, a two-dimensional code tag, a radio frequency tag, a barcode, and the like.
  • the identification tag may also be a non-machine readable tag, such as a serial number of a user-identifiable transaction target that can be manually entered.
  • the consumer can scan the machine readable label by using an electronic device such as a smart phone or a computer.
  • the electronic device such as a smart phone or a computer supports the scan function of the machine readable label, for example, the support is installed in two dimensions. Code scanning application software.
  • step S202 acquiring an electronic transaction voucher corresponding to the identification tag
  • the identification tag is bound to a corresponding electronic transaction voucher, and the consumer can obtain the electronic transaction voucher bound to the identification tag by reading the identification tag.
  • the electronic transaction voucher is an electronic identification information of a transaction object such as an item or a service, and at least includes information identifying the real source of the transaction target to prove the true source, attribute, and the like of the transaction target, one or one.
  • the class transaction target corresponds to an electronic transaction voucher.
  • the step of acquiring the electronic transaction voucher corresponding to the identification tag specifically includes:
  • the identification tag of the transaction target on the advertisement of the transaction target is identified, and the electronic transaction voucher identifying the real source of the transaction target is obtained by the identification tag, and the user can directly place an order and a payment operation based on the electronic transaction voucher, and the transaction process
  • the operation is simple and saves the user's operation time.
  • the above mentioned storage medium may be a read only memory, a flash memory, a magnetic disk or an optical disk or the like.
  • FIG. 3 shows the structure of an electronic transaction voucher obtaining apparatus according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the identification tag acquisition unit 31 reads the identification tag corresponding to the advertisement.
  • the advertisement has an identification tag that is readable, and the identification tag is used to identify a transaction object such as a product or service in the advertisement.
  • the identification tag is a machine readable tag including, but not limited to, a two-dimensional code tag, a radio frequency tag, a barcode, and the like.
  • the identification tag may also be a non-machine readable tag, such as a serial number that can be manually entered to identify the transaction target, and the like.
  • the electronic transaction voucher obtaining unit 32 acquires an electronic transaction voucher corresponding to the identification tag.
  • the identification tag is bound to a corresponding electronic transaction voucher, and the consumer can obtain the electronic transaction voucher bound to the identification tag by reading the identification tag.
  • the electronic transaction voucher is an electronic identification information of a transaction object such as an item or a service, and at least includes information identifying the real source of the transaction target to prove the true source, attribute, and the like of the transaction target, one or one.
  • the class transaction target corresponds to an electronic transaction voucher.
  • the electronic transaction voucher obtaining unit 32 further includes:
  • An electronic transaction voucher link address obtaining unit which acquires a link address of an electronic transaction voucher corresponding to the identification tag
  • the electronic transaction voucher reading unit reads the corresponding electronic transaction voucher according to the link address.
  • the electronic transaction voucher obtaining device may be a terminal, such as the user terminal 14, or may be an application software (APP), a software system installed or configured on the user terminal 14, or It is integrated into the user terminal 14, or application software (APP) installed on the user terminal 14, or a plug-in or module in the software system.
  • APP application software
  • the identification tag of the transaction target on the advertisement of the transaction target is identified, and the electronic transaction voucher identifying the real source of the transaction target is obtained by the identification tag, and the user can directly place an order and a payment operation based on the electronic transaction voucher, and the transaction process
  • the operation is simple and saves the user's operation time.

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Abstract

本发明适用于计算机网络领域，提供了一种电子交易凭证获取方法、装置及存储介质，所述方法包括如下步骤：读取与广告对应的的识别标签；获取与该识别标签对应的电子交易凭证；所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息，一个或一类交易标的对应一个电子交易凭证。本发明实施例中通过识别交易标的的广告上的交易标的的识别标签，通过识别标签获取标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。

Description

电子交易凭证获取方法、装置及存储介质 技术领域
本发明属于计算机网络领域，尤其涉及一种电子交易凭证获取方法、装置及存储介质。
背景技术
广告，即广而告之，是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传平台，商品生产者、经营者通过广告向用户传递商品或服务信息，可以快速扩大其商品或服务的知名度和影响力。
广告传达的信息一般包括产品或服务的名称，功能及购买方式，在现有技术中，当用户在看到中意的商品或者服务的广告信息时，通常是通过商家联系电话与商家联系购买，或者是到广告指定的出售该产品或者服务的实体店铺去购买，亦或是登陆商家指定的网站或者第三方电子交易平台去购买，上述的交易过程繁琐，费时费力。
 技术解决方案
本发明实施例提供一种电子交易凭证获取方法，旨在为用户提供一种便利的获取电子交易凭证的方法和渠道。
本发明实施例是这样实现的，一种电子交易凭证获取方法，所述方法包括如下步骤：
读取与广告对应的识别标签；
获取与该识别标签对应的电子交易凭证；
所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息，一个或一类交易标的对应一个电子交易凭证。
本发明实施例还提供一种电子交易凭证获取装置，所述装置包括：
识别标签获取单元，用于读取与广告对应的识别标签；
电子交易凭证获取单元，用于获取与该识别标签对应的电子交易凭证；以及
所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息，一个或一类交易标的对应一个电子交易凭证。
本发明实施例还提供一种计算机存储介质，其特征在于，所述计算机存储介质存储有程序，所述程序执行时包括如下步骤：
读取与广告对应的识别标签；
获取与所述识别标签对应的电子交易凭证；
一个或一类交易标的对应一个电子交易凭证，所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息。
本发明实施例中通过识别交易标的的广告上的交易标的的识别标签，通过识别标签获取标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。
 附图说明
图1是本发明实施例应用的网络环境示意图；
图2是本发明实施例提供的电子交易凭证获取方法的实现流程图；
图3是本发明实施例提供的电子交易凭证获取装置的结构图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
本发明实施例中通过识别交易标的的广告上的交易标的的识别标签，通过识别标签获取标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。
本发明实施例中的广告可以分为媒体广告和非媒体广告。媒体广告指通过媒体来传播信息的广告，例如电视广告、报纸广告、广播广告、杂志广告等；非媒体广告指直接面对受众的广告媒介形式，如路牌广告、平面招贴广告、商业环境中的购买广告等。
图1是本发明实施例应用的网络环境，为了便于说明，仅示出了与本发明实施例相关的部分。
电子交易凭证生成装置11可以是一个终端、应用软件（APP）、软件系统，或者是集成到其他终端、应用软件（APP）、软件系统中的插件或者模块。
交易标的提供方通过电子交易凭证生成装置11生成交易标的的电子交易凭证。
在本发明实施例中，交易标的提供方可以是物品生产商、服务提供商，也可以是经物品生产商、服务提供商授权的其他机构或者个人，例如代理商、销售商等。
电子交易凭证是物品或者服务等交易标的的电子身份证明信息，至少包含交易标的属性信息、交易规则信息及结算账户信息，一个或一类交易标的对应一个电子交易凭证。
在本发明实施例中，电子交易凭证是一个可读写信息的电子文件，通过该电子交易凭证，用户不需要通过电话、实体或者网络店铺、第三方交易平台等传统方式，就可以实现电子交易订单的生成、交付、支付等。
在本发明实施例中，电子交易凭证的生成可以由交易标的提供方在电子交易凭证生成装置11输入交易标的信息实现。
作为本发明的一个实施例，交易标的信息可以采用人工方式输入电子交易凭证生成装置11。
作为本发明的另一实施例，也可以通过数据信息系统，例如ERP系统批量向电子交易凭证生成装置11导入交易标的信息。
在本发明实施例中，输入的交易标的信息至少包含有交易标的属性信息、交易规则信息及交结算账户信息。
其中，交易标的的属性信息是对交易标的的有关描述信息，例如物品的大小、重量、生产日期、保质期等信息。
交易规则信息是买卖双方的交易规则信息，例如付款方式、退款、维修保证等信息；
结算账户信息，例如交易标的提供方的开户行、开户人姓名等用于账户结算的信息。
作为本发明的另一个实施例，输入的交易标的信息还可以包括交易标的物流属性信息、保险属性信息其中的一种或者两者的组合。
物流属性信息是与物品的物流有关的信息，例如发货的物流商名称、联系电话、发货时间等信息。
保险属性信息是与物品保险有关的信息，例如保险合同号、承保商等信息。
作为本发明的一个优选实施例，为了保证电子交易凭证的稳定性、可靠性、真确性，避免电子交易凭证在网络上流通的过程中被篡改，电子交易凭证中写入有交易标的提供方的电子签名。
为了保证电子交易凭证的可信性和支付的安全性、便利性，作为本发明的一个优选实施例，电子交易凭证中写入将结算账户对应的支付机构的电子签名，以对生成的电子交易凭证中的交易标的提供方的结算账户信息及其他相关信息进行校验。这样，不仅达到了支付机构或者其他支付终端正确识别该电子交易凭证的目的，也在技术上解决了交易标的提供方的身份核验问题。
作为本发明的一个实施例，电子交易凭证生成装置11依据物品的信息生成上述电子交易凭证，并将该电子交易凭证发送至广告媒体服务器13；
广告媒体服务器13将识别标签绑定至相应的广告，并发布该广告。
作为本发明的另一个实施例，电子交易凭证生成装置11依据物品的信息生成上述电子交易凭证，并将该电子交易凭证发送至部署在银行的货仓服务器12；
货仓服务器12依据接收的需求信息，将相应的电子交易凭证发送至广告媒体服务器13；
广告媒体服务器13将识别标签绑定至相应的广告，并发布该广告。
广告媒体服务器13在广告信息上配置标识广告中的交易标的的识别标签，从货仓服务器12中或者互联网上获取相应交易标的的电子交易凭证，将该电子交易凭证与该识别标签绑定，然后将广告通过相应的形式发布出去。
作为本发明的一个实施例，电子交易凭证也可以由交易标的提供方发送给广告媒体服务器13。
用户看到交易标的的广告时，可以通过用户终端14获取广告上的识别标签，进而获取与该识别标签绑定的标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。
图2示出了本发明实施例提供的电子交易凭证获取方法的实现流程，详述如下：
在步骤S201中，读取与广告对应的识别标签；
在本发明实施例中，广告上具有一个可供读取的识别标签，该识别标签用来标识广告中的产品或者服务等交易标的。
作为本发明的一个优选实施例，该识别标签为可机读的标签，包括但不限于二维码标签、射频标签、条形码等。
在本发明的其他实施例中，该识别标签也可以是不可机读的标签，例如可人工输入的用户标识交易标的的序列号等。
在本发明实施例中，消费者可以采用智能手机、电脑等电子设备扫描可机读的标签，此时智能手机、电脑等电子设备支持可机读的标签的扫描功能，例如安装有支持二维码扫描的应用软件。
在标签非机读的情况下，消费者可以采用人工方式向智能手机、电脑等电子设备输入该标签。
在步骤S202中，获取与该识别标签对应的电子交易凭证；
在本发明实施例中，该识别标签与一个对应的电子交易凭证绑定，消费者通过读取该识别标签，就可以获取与该识别标签绑定的电子交易凭证。
作为本发明的一个实施例，电子交易凭证是物品或者服务等交易标的的电子身份证明信息，至少包含有标识交易标的真实来源的信息，以证明交易标的的真实来源、属性等信息，一个或一类交易标的对应一个电子交易凭证。
在本发明实施例中，获取与识别标签对应的电子交易凭证的步骤具体包括：
获取与所述识别标签对应的电子交易凭证的链接地址；
根据所述链接地址读取对应的所述电子交易凭证。
本发明实施例中通过识别交易标的的广告上的交易标的的识别标签，通过识别标签获取标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。
本领域普通技术人员可以理解实现上述实施例的全部或部分步骤可以通过硬件来完成，也可以通过程序来指令相关的硬件完成，执行上述步骤的程序可以存储于一种计算机可读存储介质中，上述提到的存储介质可以是只读存储器，闪存，磁盘或光盘等。
图3示出了本发明实施例提供的电子交易凭证获取装置的结构，为了便于说明，仅示出了与本发明实施例相关的部分。
识别标签获取单元31读取与广告对应的识别标签。
在本发明实施例中，广告上具有一个可供读取的识别标签，该识别标签用来标识广告中的产品或者服务等交易标的。
作为本发明的一个优选实施例，该识别标签为可机读的标签，包括但不限于二维码标签、射频标签、条形码等。
在本发明的其他实施例中，该识别标签也可以是不可机读的标签，例如可人工输入的用来标识交易标的的序列号等。
电子交易凭证获取单元32获取与该识别标签对应的电子交易凭证。
在本发明实施例中，该识别标签与一个对应的电子交易凭证绑定，消费者通过读取该识别标签，就可以获取与该识别标签绑定的电子交易凭证。
作为本发明的一个实施例，电子交易凭证是物品或者服务等交易标的的电子身份证明信息，至少包含有标识交易标的真实来源的信息，以证明交易标的的真实来源、属性等信息，一个或一类交易标的对应一个电子交易凭证。
在本发明实施例中，电子交易凭证获取单元32还包括：
电子交易凭证链接地址获取单元，获取与所述识别标签对应的电子交易凭证的链接地址；及
电子交易凭证读取单元，根据所述链接地址读取对应的所述电子交易凭证。
在本发明实施例中，该电子交易凭证获取装置在具体实现上可以是一个终端，如用户终端14，也可以是安装或者配置于用户终端14上的应用软件（APP）、软件系统，或者是集成到用户终端14，或者用户终端14上安装的应用软件（APP）、软件系统中的插件或者模块。
本发明实施例中通过识别交易标的的广告上的交易标的的识别标签，通过识别标签获取标识交易标的真实来源的电子交易凭证，用户可以基于该电子交易凭证直接进行下单和支付操作，交易过程的操作简单，节省用户的操作时间。
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (13)

  1. 一种电子交易凭证获取方法，其特征在于，所述方法包括如下步骤：
    读取与广告对应的识别标签；
    获取与所述识别标签对应的电子交易凭证；
    一个或一类交易标的对应一个电子交易凭证，所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息。
  2. 如权利要求1所述的电子交易凭证获取方法，其特征在于，所述获取与所述识别标签对应的电子交易凭证的步骤包括：
    获取与所述识别标签对应的电子交易凭证的链接地址；
    根据所述链接地址读取对应的所述电子交易凭证。
  3. 如权利要求1所述的电子交易凭证获取方法，其特征在于，所述在读取与广告对应的识别标签的步骤之前，还包括：
    生成所述电子交易凭证，并将所述电子交易凭证发送至广告媒体服务器；
    所述广告媒体服务器将所述识别标签绑定至相应的广告，并发布所述广告。
  4. 如权利要求1所述的电子交易凭证获取方法，其特征在于，所述在读取与广告对应的识别标签的步骤之前，还包括：
    生成所述电子交易凭证，并将所述电子交易凭证发送至部署在银行的货仓服务器；
    所述货仓服务器依据接收的需求信息，将相应的电子交易凭证发送至广告媒体服务器；
    所述广告媒体服务器将所述识别标签绑定至相应的广告，并发布所述广告。
  5. 如权利要求1所述的电子交易凭证获取方法，其特征在于，所述电子交易凭证还包含：
    物流属性信息、保险属性信息的其中之一或者两者的组合。
  6. 如权利要求1所述的电子交易凭证获取方法，其特征在于，所述识别标签为二维码。
  7. 一种电子交易凭证获取装置，其特征在于，所述装置包括：
    识别标签获取单元，用于读取与广告对应的识别标签；以及
    电子交易凭证获取单元，用于获取与该识别标签绑定的电子交易凭证；
    所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息，一个或一类交易标的对应一个电子交易凭证。
  8. 如权利要求7所述的电子交易凭证获取装置，其特征在于，所述电子交易凭证获取单元包括：
    电子交易凭证链接地址获取单元，用于获取与所述识别标签对应的电子交易凭证的链接地址；以及
    电子交易凭证读取单元，用于根据所述链接地址读取对应的所述电子交易凭证。
  9. 如权利要求7所述的电子交易凭证获取装置，其特征在于，所述在读取与广告对应的识别标签的步骤之前，还包括：
    依据物品的信息生成所述电子交易凭证，并将所述电子交易凭证发送至广告媒体服务器；
    所述广告媒体服务器将所述识别标签绑定至相应的广告，并发布所述广告。
  10. 如权利要求7所述的电子交易凭证获取装置，其特征在于，所述在读取与广告对应的识别标签的步骤之前，还包括：
    依据物品的信息生成所述电子交易凭证，并将所述电子交易凭证发送至部署在银行的货仓服务器；
    所述货仓服务器依据接收的需求信息，将相应的电子交易凭证发送至广告媒体服务器；
    所述广告媒体服务器将所述识别标签绑定至相应的广告，并发布所述广告。
  11. 如权利要求7所述的电子交易凭证获取装置，其特征在于，所述电子交易凭证还包含：
    物流属性信息、保险属性信息的其中之一或者两者的组合。
  12. 如权利要求7所述的电子交易凭证获取装置，其特征在于，所述识别标签为二维码。
  13. 一种计算机存储介质，其特征在于，所述计算机存储介质存储有程序，所述程序执行时包括如下步骤：
    读取与广告对应的识别标签；
    获取与所述识别标签对应的电子交易凭证；
    一个或一类交易标的对应一个电子交易凭证，所述电子交易凭至少包含有交易标的属性信息、交易规则信息及结算账户信息。
PCT/CN2015/077916 2015-04-30 2015-04-30 电子交易凭证获取方法、装置及存储介质 WO2016172901A1 (zh)

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CN104519412A (zh) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 一种基于二维码的电视购物方法
CN104581198A (zh) * 2015-01-30 2015-04-29 林倩 视频码流中实时显示广告产品讯息与二维码实现购买方法

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Publication number Priority date Publication date Assignee Title
CN104519412A (zh) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 一种基于二维码的电视购物方法
CN104581198A (zh) * 2015-01-30 2015-04-29 林倩 视频码流中实时显示广告产品讯息与二维码实现购买方法

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