WO2016155375A1 - 一种广告加载方法及装置 - Google Patents

一种广告加载方法及装置 Download PDF

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Publication number
WO2016155375A1
WO2016155375A1 PCT/CN2015/099053 CN2015099053W WO2016155375A1 WO 2016155375 A1 WO2016155375 A1 WO 2016155375A1 CN 2015099053 W CN2015099053 W CN 2015099053W WO 2016155375 A1 WO2016155375 A1 WO 2016155375A1
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Prior art keywords
multimedia
advertisement
content
information
display screen
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PCT/CN2015/099053
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English (en)
French (fr)
Inventor
王越
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华为技术有限公司
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Publication of WO2016155375A1 publication Critical patent/WO2016155375A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present application relates to the field of electronic technologies, and in particular, to an advertisement loading method and apparatus.
  • Digital TV has become a more common entertainment center in modern homes. A large number of wonderful TVs and movies fill people's leisure time. As an operator, I also hope to seize this business opportunity. Advertising is one of the common means for operators to increase their operating income. Currently, advertisements are mainly loaded when the TV is turned on, content is loaded, and playback is paused.
  • the ad content is displayed full screen when the TV is turned on.
  • the advertisement content is superimposed on the normal video screen when the content loading and playback are paused.
  • the present application provides an advertisement loading method and apparatus for solving the technical problem that the advertisement loading method in the prior art is not natural.
  • the first aspect of the present application provides an advertisement loading method, including:
  • the next multimedia is displayed on the display screen.
  • the content of the next multimedia is related to the content of the current multimedia.
  • the displaying the next multimedia on the display screen includes:
  • the method further includes:
  • the content of the next multimedia is acquired and the content is displayed in full screen.
  • the second aspect of the present application provides an advertisement loading method, including:
  • the abbreviated information of the next multimedia of the thumbnail information of the currently selected multimedia is the abbreviated information of the at least one common multimedia or the One of the abbreviated information of the at least one advertisement, the abbreviated information of the next multimedia being one of the abbreviated information of the at least one advertisement;
  • the displaying the content of the next multimedia in the full screen on the display screen includes:
  • the content of the next multimedia is acquired and the content is displayed in full screen.
  • the abbreviated information of the at least one advertisement is arranged in association with the content of the advertisement The adjacent position of the abbreviated information of the ordinary multimedia.
  • the third aspect of the present application provides an advertisement loading apparatus, including:
  • a receiving unit configured to receive a switching instruction
  • a processing unit configured to acquire and currently display on the display screen according to the switching instruction a next multimedia adjacent to the media; and displaying the next multimedia on the display screen; wherein the next multimedia is an advertisement.
  • the content of the next multimedia is related to the content of the current multimedia.
  • the processing unit is specifically configured to:
  • the processing unit is further configured to: when the receiving unit receives the confirmation instruction or does not receive the next switching instruction within a predetermined duration, acquire the content of the next multimedia and display the content in full screen on the display screen .
  • a fourth aspect of the present application provides an advertisement loading apparatus, including:
  • a processing unit configured to display at least one abbreviated information of the ordinary multimedia and the abbreviated information of the at least one advertisement on the display screen;
  • a receiving unit configured to receive a switching instruction
  • the processing unit is further configured to: select, according to the switching instruction, thumbnail information of a next multimedia of the currently selected multimedia thumbnail information; and display the content of the next multimedia in a full screen on the display screen;
  • the currently selected multimedia thumbnail information is one of the at least one general multimedia abbreviation information or the at least one advertisement abbreviated information, and the abbreviated information of the next multimedia is the at least one One of the abbreviations of the ad.
  • the processing unit is specifically configured to: when the receiving unit receives the confirmation instruction or does not receive the next switching instruction within the predetermined duration, Acquiring the content of the next multimedia and displaying the content in full screen.
  • the abbreviated information of the at least one advertisement is arranged to be related to the content of the advertisement The adjacent position of the abbreviated information of the ordinary multimedia.
  • a fifth aspect of the present application provides an electronic device, including:
  • a receiver for receiving a switching instruction
  • a processor configured to acquire, according to the switching instruction, a next multimedia adjacent to a current multimedia currently displayed on the display screen; and display the next multimedia on the display screen; wherein the next multimedia For advertising.
  • the content of the next multimedia is related to the content of the current multimedia.
  • the processor is specifically configured to:
  • the processor is further configured to: when the receiver receives the confirmation instruction or does not receive the next switching instruction within a predetermined duration, acquire the content of the next multimedia and display the content in full screen on the display screen .
  • a sixth aspect of the present application provides an electronic device, including:
  • a processor configured to display at least one abbreviated information of the ordinary multimedia and the abbreviated information of the at least one advertisement on the display screen;
  • a receiver for receiving a switching instruction
  • the processor is further configured to: select, according to the switching instruction, thumbnail information of a next multimedia of the thumbnail information of the currently selected multimedia; display the content of the next multimedia in a full screen on the display screen; And the currently selected multimedia thumbnail information is one of the at least one general multimedia abbreviation information or the at least one advertisement abbreviated information, and the abbreviated information of the next multimedia is the at least one One of the abbreviations of the ad.
  • the processor is specifically configured to: when the receiver receives the confirmation instruction or does not receive the next handover instruction within a predetermined duration, Acquiring the content of the next multimedia and displaying the content in full screen.
  • the abbreviated information of the at least one advertisement is arranged to be related to the content of the advertisement The adjacent position of the abbreviated information of the ordinary multimedia.
  • the advertisement is used as one of the multimedia output of the display as an element of the normal video, so that the advertisement is switched to the advertisement by the switching instruction, and the advertisement is displayed on the display screen as a separate display output. Therefore, the method is more natural than the way in which the advertisement is superimposed on the screen of the ordinary video in the prior art. Further, because the advertisement is output as a separate display, it is also like a normal video. It is completely dependent on the user to see and not see, and how long the screen stays on the display screen. Therefore, the user actively accepts the advertisement instead of being forced to accept it. The effect of advertising is also better.
  • FIG. 1 is a flowchart of an advertisement loading method according to an embodiment of the present application
  • FIGS. 2a-2b are schematic diagrams showing display of current multimedia provided in an embodiment of the present application.
  • FIG. 3 is a schematic diagram of a thumbnail information queue of a multimedia provided in an embodiment of the present application.
  • FIGS. 4a-4b are schematic diagrams showing the display of an advertisement according to an embodiment of the present application.
  • FIG. 5 is a flowchart of an advertisement loading method according to another embodiment of the present application.
  • FIG. 6a-6c are exploded views of the steps in the flow chart of Fig. 5;
  • FIG. 7 is a functional block diagram of an advertisement loading apparatus according to an embodiment of the present application.
  • FIG. 8 is a structural block diagram of an electronic device according to an embodiment of the present application.
  • FIG. 9 is a functional block diagram of an advertisement loading apparatus according to another embodiment of the present application.
  • FIG. 10 is a structural block diagram of an electronic device according to another embodiment of the present application.
  • the embodiment of the present invention provides an advertisement loading method and device, which are used to solve the technical problem that the advertisement loading method in the prior art is not sufficiently diversified.
  • FIG. 1 is a flowchart of an advertisement loading method according to an embodiment of the present application.
  • the method can be applied to electronic devices such as digital television, internet television, mobile phones, tablets, computers, and the like.
  • the electronic device includes a display screen.
  • the method includes the following:
  • Step 101 Receive a switching instruction
  • Step 102 Acquire, according to the switching instruction, a next multimedia adjacent to a current multimedia currently displayed on a display screen; the next multimedia is an advertisement;
  • Step 103 Display the next multimedia on the display screen.
  • the current multimedia is displayed on the display screen, and the display form may be the full-screen display of the current multimedia content as shown in FIG. 2a, or may be the thumbnail information of the current multimedia as shown in FIG. 2b.
  • the thumbnail information includes an image screenshot of the current multimedia and/or description information of the content of the current multimedia.
  • the abbreviated information may also be other forms of information, which is not specifically limited in this application.
  • the current multimedia is a normal video or an advertisement.
  • the switching command can be input through the channel switching button of the remote controller or the input device on the electronic device, and then, correspondingly, step 101 is performed, that is, receiving the switching. instruction.
  • step 102 is performed next, that is, according to the switching instruction, The next multimedia adjacent to the current multimedia displayed on the display.
  • multimedia content queue that includes normal video and advertisements.
  • multimedia abbreviated information queue which includes the abbreviated information of the ordinary video and the abbreviated information of the advertisement.
  • the ordinary video is, for example, a non-advertising video such as a TV series, a movie, a variety show, or the like.
  • FIG. 3 it is a schematic diagram of a multimedia abbreviated information queue.
  • it is an image screenshot of normal video 1, an image screenshot of normal video 2, an image screenshot of normal video 3, an image screenshot of advertisement 1, an image screenshot of normal video 4, an image screenshot of normal video 5, and an image screenshot of advertisement 2.
  • the first item in the queue is connected to the end of the queue, and the entire queue is reciprocating. And the queue can loop from two opposite directions. For example, if the current multimedia is normal video 3, then if the user presses the right button of the remote controller, the next next multimedia determined in step 102 is advertisement 1. If the user presses the left button of the remote controller, the next adjacent multimedia determined in step 102 is the normal video 2.
  • next multimedia determined in step 102 is an advertisement.
  • the indication information of the next multimedia is included in the description information of the current multimedia.
  • the indication information is, for example, a channel number, a multimedia number, or the like. Therefore, the next multimedia can also be determined according to the indication information.
  • step 103 is next performed, that is, the next multimedia is displayed on the display screen.
  • step 103 is to display the thumbnail information of the next multimedia on the display screen (as shown in FIG. 4a). If it is the abbreviated information queue of the multimedia, when the next multimedia is determined in step 102, the abbreviated information of the next multimedia is naturally obtained, and the thumbnail information is displayed on the display screen. If it is a multimedia content queue, when determining the next multimedia, the abbreviated information of the next multimedia can be obtained according to the content of the next multimedia, and then the thumbnail information of the next multimedia is displayed on the display screen.
  • the method further includes: acquiring the content of the next multimedia and displaying the full screen when the confirmation command is received or the next switching instruction is not received within a predetermined duration content.
  • the user when displaying the thumbnail information shown in FIG. 4a, the user can determine whether he wants to watch according to the thumbnail information, and if he wants to watch, he can press the confirmation button on the remote controller, or within a predetermined time period. Without pressing the video switch button, the electronic device defaults to the user needing to play the next multimedia content, so the content of the next multimedia is acquired and displayed on the display screen in full screen.
  • the content of the advertisement is obtained, and the advertisement is displayed in full screen.
  • the content of the advertisement can be a picture, a video or a three-dimensional animation. As shown in Figure 4b.
  • steps 102 and 103 are continued.
  • the advertisement can be played in full screen and the staying time of the advertisement screen on the display screen is determined by the user.
  • the user does not want to watch, he can skip it directly.
  • the user wants to watch he can display it in full screen and deeply understand the advertisement content, so it is a relatively natural advertisement loading method, which reduces the user's rejection of the advertisement.
  • step 103 Another possible implementation of step 103 is to display the content of the next multimedia in full screen on the display screen. As shown in Figure 4b.
  • the content queue is multimedia
  • the content of the next multimedia is directly displayed on the display screen in full screen.
  • it is a thumbnail information queue of the multimedia, after determining the thumbnail information of the next multimedia, the content of the next multimedia is acquired according to the thumbnail information, and then the content of the next multimedia is directly displayed on the display screen in full screen.
  • the video switching button on the remote controller can be continuously pressed, and steps 102 and 103 are re-executed to switch to the next multimedia of the next multimedia.
  • the duration of the content of the advertisement on the display screen is also determined by the user.
  • the advertisement loading method shown in FIG. 1 uses the advertisement as one of the multimedia output of the display as an element of the normal video peering, so by switching the instruction, the advertisement is switched to the advertisement as a separate advertisement.
  • the display output is shown on the display. Therefore, the method is more natural than the way in which the advertisement is superimposed on the screen of the ordinary video in the prior art.
  • step 101 to step 103 can be continued to skip Advertising, switching to the normal video screen, so the user's autonomy is greater, so it is not easy to generate rejection.
  • the content of the next multimedia is related to the content of the current multimedia.
  • the abbreviated information of the advertisement content or the advertisement is arranged in the adjacent position of the content or the abbreviated information of the content-related common video.
  • the content of advertisement 1 may be related to basketball.
  • FIG. 5 is a flowchart of an advertisement loading method according to another embodiment of the present application.
  • the method includes:
  • Step 201 Display at least one abbreviated information of the ordinary multimedia and the abbreviated information of the at least one advertisement on the display screen;
  • Step 202 Receive a switching instruction.
  • Step 203 Select the thumbnail information of the next multimedia of the currently selected multimedia thumbnail information according to the switching instruction, where the currently selected multimedia thumbnail information is at least one general multimedia abbreviated information or at least one advertisement.
  • the currently selected multimedia thumbnail information is at least one general multimedia abbreviated information or at least one advertisement.
  • One of the abbreviated information, the abbreviated information of the next multimedia is one of the abbreviated information of the at least one advertisement;
  • Step 204 Display the content of the next multimedia in full screen on the display screen.
  • the thumbnail information of 8 multimedia is displayed on the display screen.
  • the ordinary video 1, the ordinary video 2 to the ordinary video 5 is ordinary multimedia.
  • Advertisement 1 to Advertisement 3 are advertisements.
  • the image screenshot of the normal video 2 is selected.
  • the thumbnail information of the currently selected multimedia is an image screenshot of the normal video 3, as shown by the dashed box in FIG. 6a.
  • the dashed box can be used to prompt the user which thumbnail information is currently selected.
  • step 202 is executed, that is, the switching instruction is received.
  • step 203 is executed: the thumbnail information of the next multimedia of the thumbnail information of the currently selected multimedia is selected.
  • the thumbnail information of the next multimedia may be located before the thumbnail information of the currently selected multimedia, or may be determined by the switching direction corresponding to the video switching button.
  • the thumbnail information of the next multimedia is the latter of the thumbnail information of the currently selected multimedia.
  • the thumbnail information of the next multimedia is the image screenshot of the advertisement 1.
  • step 204 is executed, that is, the content of the next multimedia is displayed on the display screen in full screen.
  • step 204 is that after the thumbnail information of the next multimedia is selected in step 203, the content of the next multimedia is displayed on the display screen in full screen.
  • the next multimedia is an advertisement video
  • the video content of the advertisement is immediately acquired after the image of the advertisement is selected, and then the advertisement video is played in full screen on the display screen.
  • step 204 After selecting the abbreviated information of the next multimedia, if the confirmation instruction is received or the next switching instruction is not received within the predetermined duration, the content of the next multimedia is acquired and The content is displayed in full screen. Specifically, after the next multimedia thumbnail information is selected, if the user wants to view the specific content, then the user can press the confirm button, then step 204 is performed. Alternatively, if the electronic device is set to not receive the next switching instruction within the predetermined duration, if it is indicated that the specific content is to be viewed, then step 204 may be performed. If the user does not want to view the specific content, then the switching instruction can be continued, and steps 202 and 203 are continuously performed.
  • the thumbnail information of the advertisement and the thumbnail information of the ordinary video are displayed side by side on the display screen for the user to select, and when the advertisement is selected, the advertisement is displayed as a separate display output.
  • the advertisement is displayed as a separate display output.
  • the abbreviated information of the at least one advertisement is arranged in the advertisement
  • the content is related to the adjacent location of the abbreviated information of the ordinary multimedia.
  • the image screenshot of the advertisement 1 is adjacent to the image screenshot of the normal video 3
  • the content of the advertisement 3 is related to the content of the ordinary video 3.
  • the advertisement 2 and the content are related to the content of the normal video 4, so the image screenshot of the advertisement 2 is in an adjacent position to the image screenshot of the normal video 4.
  • the advertisement is more targeted, so the delivery efficiency is also high.
  • the advertisement loading device includes: a receiving unit 301, configured to receive a switching instruction; and a processing unit 302, configured to acquire, according to the switching instruction, a next multimedia adjacent to the current multimedia currently displayed on the display screen; and display the next multimedia in the On the display; where the next multimedia is an advertisement.
  • the content of the next multimedia is related to the content of the current multimedia.
  • processing unit 302 is specifically configured to:
  • the processing unit 302 is further configured to: when the receiving unit 301 receives the confirmation instruction or does not receive the next switching instruction within the predetermined duration, acquire the content of the next multimedia and display the content in full screen on the display screen.
  • the electronic device includes a processor 401, a transmitter 402, a receiver 403, a memory 404, and an I/O interface 405.
  • the processor 401 may be a general-purpose central processing unit (CPU), which may be an application specific integrated circuit (ASIC), and may be used for one or more applications.
  • An integrated circuit that controls the execution of a program.
  • the number of memories 404 can be one or more.
  • the memory 404 may include a read only memory (English: Read Only Memory, ROM for short), a random access memory (English: Random Access Memory, RAM for short), and a disk storage. These memories, receivers 403 and transmitters 402 are coupled to the processor 401 via a bus. The receiver 403 and the transmitter 402 are configured to perform network communication with an external device, and specifically communicate with an external device through a network such as an Ethernet, a wireless access network, or a wireless local area network. Receiver 403 and transmitter 402 may be physically separate components or may be physically identical components.
  • the I/O interface 405 can be used to connect peripherals such as a mouse and a keyboard.
  • Instructions may be stored in memory 404 and processor 401 may execute instructions stored in memory 404.
  • the receiver 403 is configured to receive a switching instruction
  • the processor 401 is configured to acquire, according to the switching instruction, a next multimedia adjacent to the current multimedia currently displayed on the display screen; and display the next multimedia on the display screen. Above; wherein the next multimedia is an advertisement.
  • the content of the next multimedia is related to the content of the current multimedia.
  • the processor 401 is specifically configured to:
  • the processor 401 is further configured to: when the receiver 403 receives the confirmation command or does not receive the next switching instruction within the predetermined duration, acquire the content of the next multimedia and display the content in full screen on the display screen.
  • FIG. 9 a functional block diagram of an advertisement loading apparatus according to an embodiment of the present invention is used to implement the advertisement loading method shown in FIG. 5 to FIG. 6 c of the present invention.
  • the meaning of the terms please refer to the contents described in the foregoing embodiments.
  • the advertisement loading device includes: a processing unit 501, configured to display at least one abbreviated information of the normal multimedia and the abbreviated information of the at least one advertisement on the display screen; the receiving unit 502, configured to receive the switching instruction; The 501 is further configured to: select, according to the switching instruction, the abbreviated information of the next multimedia of the thumbnail information of the currently selected multimedia; display the content of the next multimedia in full screen on the display screen; wherein, the currently selected multimedia thumbnail information For one of the abbreviated information of at least one general multimedia or the abbreviated information of the at least one advertisement, the thumbnail information of the next multimedia is one of the abbreviated information of the at least one advertisement.
  • the processing unit 501 is configured to: when the receiving unit 502 receives the confirmation instruction or does not receive the next switching instruction within the predetermined duration, acquire the content of the next multimedia and display the content in full screen.
  • the abbreviated information of the at least one advertisement is arranged adjacent to the abbreviated information of the common multimedia related to the content of the advertisement.
  • the electronic device includes a processor 601, a transmitter 602, a receiver 603, a memory 604, and an I/O interface 605.
  • the processor 601 may be a general-purpose central processing unit (CPU), may be an application specific integrated circuit (ASIC), and may be one or more integrated circuits for controlling program execution.
  • the number of memories 604 can be one or more.
  • the memory 604 may include a read only memory (English: Read Only Memory, ROM for short), a random access memory (English: Random Access Memory, RAM for short), and a disk storage. These memories, receivers 603 and transmitters 602 are coupled to the processor 601 via a bus. The receiver 603 and the transmitter 602 are configured to perform network communication with an external device, and specifically communicate with an external device through a network such as an Ethernet, a wireless access network, or a wireless local area network. Receiver 603 and transmitter 602 may be physically separate components or may be physically identical components.
  • the I/O interface 605 can be used to connect peripherals such as a mouse and a keyboard.
  • Instructions may be stored in memory 604, and processor 601 may execute instructions stored in memory 604.
  • the processor 601 is configured to display the abbreviated information of the at least one common multimedia and the abbreviated information of the at least one advertisement on the display screen;
  • the receiver 603 is configured to receive the switching instruction;
  • the processor 601 is further configured to: Selecting the thumbnail information of the next multimedia of the currently selected multimedia thumbnail information according to the switching instruction; displaying the content of the next multimedia in full screen on the display screen; wherein the currently selected multimedia thumbnail information is at least one common multimedia One of the thumbnail information or the abbreviated information of the at least one advertisement, and the thumbnail information of the next multimedia is one of the thumbnail information of the at least one advertisement.
  • the processor 601 is configured to: when the receiver 603 receives the confirmation instruction or does not receive the next handover instruction within the predetermined duration, acquire the content of the next multimedia and display the content in full screen.
  • the abbreviated information of the at least one advertisement is arranged adjacent to the abbreviated information of the common multimedia related to the content of the advertisement.
  • the advertisement is used as one of the multimedia output of the display as an element of the normal video, so that the advertisement is switched to the advertisement by the switching instruction, and the advertisement is displayed on the display screen as a separate display output. Therefore, the method is more natural than the way in which the advertisement is superimposed on the screen of the ordinary video in the prior art. Further, because the advertisement is output as a separate display, it is also like a normal video. It is completely dependent on the user to see and not see, and how long the screen stays on the display screen. Therefore, the user actively accepts the advertisement instead of being forced to accept it. The effect of advertising is also better.
  • embodiments of the present application can be provided as a method, system, or computer program product. Therefore, the present application can employ an entirely hardware embodiment, an entirely software embodiment, Or in the form of an embodiment of the software and hardware aspects. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage and optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

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Abstract

一种广告加载方法及装置，该方法包括：接收切换指令（101）；根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；所述下一多媒体为广告（102）；将所述下一多媒体显示在所述显示屏上（103）。通过该方法将广告作为单独的显示输出，与普通多媒体作为同等元素，使得广告的加载显得更加自然。

Description

一种广告加载方法及装置
本申请要求在2015年3月31日提交中国专利局、申请号为201510149538.3、发明名称为“一种广告加载方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及电子技术领域，尤其涉及一种广告加载方法及装置。
背景技术
数字电视已经成为现代家庭较为常见的娱乐中心。大量的精彩电视、电影填补了人们的休闲时间。作为营运商也期望能抓住这个商机。投放广告是营运商提升营业收入的常见手段之一，目前主要在电视开机、内容加载、播放暂停等环节时加载广告。
通常，在电视开机启动时，全屏展示广告内容。在内容加载和播放暂停时，在正常视频画面上叠加显示广告内容。
由此可见，现有技术中的广告加载方式不够自然，容易被用户排斥，所以导致广告效果较差。
发明内容
本申请提供一种广告加载方法及装置，用以解决现有技术中的广告加载方式不够自然的技术问题。
本申请第一方面提供了一种广告加载方法，包括：
接收切换指令；
根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；所述下一多媒体为广告；
将所述下一多媒体显示在所述显示屏上。
结合第一方面，在第一方面的第一种可能的实现方式中，所述下一多媒体的内容与所述当前多媒体的内容相关。
结合第一方面或第一方面的第一种可能的实现方式，在第一方面的第二种可能的实现方式中，所述将所述下一多媒体显示在所述显示屏上，包括：
将所述下一多媒体的缩略信息显示在所述显示屏上；
所述方法还包括：
在接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
本申请第二方面提供一种广告加载方法，包括：
在显示屏上显示至少一个普通多媒体的缩略信息和至少一个广告的缩略信息；
接收切换指令；
根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；其中，所述当前被选中的多媒体缩略信息为所述至少一个普通多媒体的缩略信息或所述至少一个广告的缩略信息中的一个，所述下一多媒体的缩略信息为所述至少一个广告的缩略信息中的一个；
将所述下一多媒体的内容全屏显示在所述显示屏上。
结合第二方面，在第二方面的第一种可能的实现方式中，所述将所述下一多媒体的内容全屏显示在所述显示屏上，包括：
在接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
结合第二方面或第二方面的第一种可能的实现方式，在第二方面的第二种可能的实现方式中，所述至少一个广告的缩略信息排列在与所述广告的内容相关的普通多媒体的缩略信息的相邻位置。
本申请第三方面提供一种广告加载装置，包括：
接收单元，用于接收切换指令；
处理单元，用于根据所述切换指令获取与当前显示在显示屏上的当前多 媒体相邻的下一多媒体；并将所述下一多媒体显示在所述显示屏上；其中，所述下一多媒体为广告。
结合第三方面，在第三方面的第一种可能的实现方式中，所述下一多媒体的内容与所述当前多媒体的内容相关。
结合第三方面或第三方面的第一种可能的实现方式，在第三方面的第二种可能的实现方式中，所述处理单元具体用于：
将所述下一多媒体的缩略信息显示在所述显示屏上；
所述处理单元还用于在所述接收单元接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并在所述显示屏上全屏显示所述内容。
本申请第四方面提供一种广告加载装置，包括：
处理单元，用于将至少一个普通多媒体的缩略信息和至少一个广告的缩略信息显示在显示屏上；
接收单元，用于接收切换指令；
所述处理单元还用于：根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；将所述下一多媒体的内容全屏显示在所述显示屏上；其中，所述当前被选中的多媒体缩略信息为所述至少一个普通多媒体的缩略信息或所述至少一个广告的缩略信息中的一个，所述下一多媒体的缩略信息为所述至少一个广告的缩略信息中的一个。
结合第四方面，在第四方面的第一种可能的实现方式中，所述处理单元具体用于：在所述接收单元接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
结合第四方面或第四方面的第一种可能的实现方式，在第四方面的第二种可能的实现方式中，所述至少一个广告的缩略信息排列在与所述广告的内容相关的普通多媒体的缩略信息的相邻位置。
本申请第五方面提供一种电子设备，包括：
接收器，用于接收切换指令；
处理器，用于根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；并将所述下一多媒体显示在所述显示屏上；其中，所述下一多媒体为广告。
结合第五方面，在第五方面的第一种可能的实现方式中，所述下一多媒体的内容与所述当前多媒体的内容相关。
结合第五方面或第五方面的第一种可能的实现方式，在第五方面的第二种可能的实现方式中，所述处理器具体用于：
将所述下一多媒体的缩略信息显示在所述显示屏上；
所述处理器还用于在所述接收器接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并在所述显示屏上全屏显示所述内容。
本申请第六方面提供一种电子设备，包括：
处理器，用于将至少一个普通多媒体的缩略信息和至少一个广告的缩略信息显示在显示屏上；
接收器，用于接收切换指令；
所述处理器还用于：根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；将所述下一多媒体的内容全屏显示在所述显示屏上；其中，所述当前被选中的多媒体缩略信息为所述至少一个普通多媒体的缩略信息或所述至少一个广告的缩略信息中的一个，所述下一多媒体的缩略信息为所述至少一个广告的缩略信息中的一个。
结合第六方面，在第六方面的第一种可能的实现方式中，所述处理器具体用于：在所述接收器接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
结合第六方面或第六方面的第一种可能的实现方式，在第六方面的第二种可能的实现方式中，所述至少一个广告的缩略信息排列在与所述广告的内容相关的普通多媒体的缩略信息的相邻位置。
本申请实施例中提供的一个或多个技术方案，至少具有如下技术效果或 优点：
本申请实施例中，将广告作为和普通视频对等的元素一起作为显示输出的多媒体之一，所以通过切换指令，就会切换到广告，广告作为单独的显示输出显示在显示屏上。因此，该方法相较于现有技术中将广告叠加显示在普通视频的画面之上的方式，更加自然。进一步，因为广告作为单独的显示输出，所以也如普通视频一样，看与不看，以及画面在显示屏上停留多久完全取决于用户，所以是由用户主动接受广告，而非被迫接受，所以广告的效果也更好。
附图说明
图1为本申请一实施例提供的一种广告加载方法的流程图；
图2a-图2b为本申请一实施例中提供的当前多媒体的显示示意图；
图3为本申请一实施例中提供的多媒体的缩略信息队列示意图；
图4a-图4b为本申请一实施例提供的广告的显示示意图；
图5为本申请另一实施例提供的一种广告加载方法的流程图；
图6a-图6c为图5流程图中各步骤的分解示意图；
图7为本申请一实施例提供的一种广告加载装置的功能框图；
图8为本申请一实施例提供的一种电子设备的结构框图；
图9为本申请另一实施例提供的一种广告加载装置的功能框图；
图10为本申请另一实施例提供的一种电子设备的结构框图。
具体实施方式
本申请实施例提供一种广告加载方法及装置，用以解决现有技术中的广告加载方式不够多样化的技术问题。
为使本申请实施例的目的、技术方案和优点更加清楚，下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述， 显然，所描述的实施例是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
本文中术语“和/或”，仅仅是一种描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。另外，本文中字符“/”，一般表示前后关联对象是一种“或”的关系。
请参考图1，为本申请一实施例提供的一种广告加载方法的流程图。该方法可以应用在诸如数字电视、网络电视、手机、平板电脑、电脑等电子设备中。电子设备包括一显示屏。
如图1所示，该方法包括以下内容：
步骤101：接收切换指令；
步骤102：根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；所述下一多媒体为广告；
步骤103：将所述下一多媒体显示在显示屏上。
便于说明本申请实施例中广告加载方法的实施过程，以下将详细描述每个步骤的具体实施方式。
在步骤101之前，在显示屏上显示有当前多媒体，显示的形式可以是如图2a所示的全屏显示当前多媒体的内容，也可以是如图2b所示的显示当前多媒体的缩略信息。该缩略信息包括当前多媒体的图像截图和/或对当前多媒体的内容的描述信息。当然，在实际运用中，缩略信息还可以是其它形式的信息，本申请不作具体限定。
可选的，当前多媒体为普通视频或者是广告。
此时，若用户不想继续观看当前多媒体，想要切换观看内容时，可以通过遥控器的频道切换键或者是电子设备上的输入装置输入切换指令，那么对应的，就执行步骤101，即接收切换指令。
在接收到切换指令之后，接下来执行步骤102，即根据切换指令获取与当 前显示在显示屏上的当前多媒体相邻的下一多媒体。
具体来说，存在一多媒体的内容队列，该队列中包括普通视频以及广告。或者是存在一个多媒体的缩略信息队列，该队列中包括普通视频的缩略信息和广告的缩略信息。其中，普通视频例如为电视剧、电影、综艺节目等非广告类视频。
如图3所示，为一个多媒体的缩略信息队列的示意图。依次是普通视频1的图像截图、普通视频2的图像截图、普通视频3的图像截图、广告1的图像截图、普通视频4的图像截图、普通视频5的图像截图和广告2的图像截图。队列中的首项和和队列中的尾项首尾相接，整个队列是往复循环的。并且队列可以从两个相反的方向循环。举例来说，假设当前多媒体为普通视频3，那么如果用户按下了遥控器的右键，那么在步骤102中确定出的相邻的下一多媒体即为广告1。如果用户按下了遥控器的左键，那么在步骤102中确定出的相邻的下一多媒体即为普通视频2。
在本申请实施例中，假设步骤102中确定出的下一多媒体为广告。
在另一种可能的实施方式中，假设在当前多媒体的描述信息中包含了下一多媒体的指示信息。该指示信息例如为频道号、多媒体编号等。所以根据该指示信息也可以确定出下一多媒体。
当确定出下一多媒体之后，接下来执行步骤103，即将下一多媒体显示在显示屏上。
步骤103的一种可能的实施方式为：将下一多媒体的缩略信息显示在显示屏上(如图4a所示)。如果是多媒体的缩略信息队列，那么在步骤102中确定出下一多媒体时，自然的就获得了下一多媒体的缩略信息，并将该缩略信息显示在显示屏上。如果是多媒体的内容队列，那么在确定下一多媒体时，可以根据下一多媒体的内容获得下一多媒体的缩略信息，然后将下一多媒体的缩略信息显示在显示屏上。
在图4a所示的情况下，该方法还包括：在接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述 内容。
具体来说，在显示图4a所示的缩略信息时，用户可以根据缩略信息确定自己想不想观看，如果想观看，那么就可以按下遥控器上的确认按键，或者是在预定时长内不按视频切换按键，那么电子设备就默认用户需要播放下一多媒体的内容，所以获取下一多媒体的内容并全屏显示在显示屏上。在本实施例中，即获取广告的内容，并全屏显示该广告。广告的内容可以是图片、视频或三维动画等。如图4b所示。
如果在预定时长内接收到下一切换指令，那么就继续执行步骤102和步骤103。
由此可见，通过本申请实施例中的方法，既可以全屏播放广告而且广告画面在显示屏上的停留时间由用户来决定。当用户不想观看时，可以直接跳过，当用户想观看时，可以全屏显示，深入的了解广告内容，所以是一种比较自然的广告加载方式，降低了用户对广告的排斥心。
步骤103的另一种可能的实施方式为：将下一多媒体的内容全屏显示在显示屏上。如图4b所示。
具体来说，如果为多媒体的内容队列，那么就直接获取下一多媒体的内容全屏显示在显示屏上。如果为多媒体的缩略信息队列，那么在确定出下一多媒体的缩略信息之后，根据该缩略信息获取下一多媒体的内容，然后直接将下一多媒体的内容全屏显示在显示屏上。
如果用户不想观看广告，那么就可以继续按压遥控器上的视频切换按键，重新执行步骤102及步骤103，切换到下一多媒体的下一多媒体。换言之，广告的内容在显示屏上的停留时间也是由用户来决定的。
由以上描述可以看出，图1所示的广告加载方式，将广告作为和普通视频对等的元素一起作为显示输出的多媒体之一，所以通过切换指令，就会切换到广告，广告作为单独的显示输出显示在显示屏上。因此，该方法相较于现有技术中将广告叠加显示在普通视频的画面之上的方式，更加自然。进一步，如果用户不想观看广告，那么就可以继续执行步骤101至步骤103，跳过 广告，切换到普通视频画面，所以用户的自主选择性较大，所以不容易产生排斥情绪。
在进一步的实施例中，下一多媒体的内容与当前多媒体的内容相关。具体来说，在前述队列中，广告内容或广告的缩略信息排列在内容相关的普通视频的内容或者缩略信息的相邻位置。举例来说，请参考图3所示，假设普通视频1、普通视频2、普通视频3均为篮球竞技类节目，那么广告1的内容就可以是关于篮球的。如此一来，使得广告投放更有目的性和针对性，也更有效。而且对于用户而言，如此也更加便利、自然。
接下来请参考图5所示，为本申请另一实施例提供的一种广告加载方法的流程图。
如图5所示，该方法包括：
步骤201：在显示屏上显示至少一个普通多媒体的缩略信息和至少一个广告的缩略信息；
步骤202：接收切换指令；
步骤203：根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；其中，当前被选中的多媒体缩略信息为至少一个普通多媒体的缩略信息或至少一个广告的缩略信息中的一个，下一多媒体的缩略信息为至少一个广告的缩略信息中的一个；
步骤204：将下一多媒体的内容全屏显示在显示屏上。
具体来说，请参考图6a所示，在显示屏上显示有8个多媒体的缩略信息。其中，普通视频1、普通视频2至普通视频5为普通多媒体。广告1至广告3为广告。举例来说，用户按压遥控器上的主页键，便可显示如图6a所示的画面。进而用户可以通过按压遥控器上的视频切换按键，第一个被选中的便是普通视频1的图像截图。当用户再次按压右键时，普通视频2的图像截图便被选中。然后用户再次按压右键，那么普通视频3的图像截图便被选中。在本实施例中假设，当前被选中的多媒体的缩略信息为普通视频3的图像截图，如图6a中虚线框所示。虚线框可以用于提示用户当前选中的缩略信息是哪个。
在图6a的情况下，若是用户按压遥控器的视频切换键或者是键盘上的视频切换按键，那么就会执行步骤202，即接收切换指令。
接下来执行步骤203：即选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息。根据切换指令的不同，下一多媒体的缩略信息可能位于当前被选中的多媒体的缩略信息之前，也可能是之后，由视频切换按键所对应的切换方向而定。在本实施例中，假设用户按压的是左键，那么下一多媒体的缩略信息为当前被选中的多媒体的缩略信息的后一个。举例来说，在图6a所示的情形下，下一多媒体的缩略信息即为广告1的图像截图。
接下来执行步骤204，即将下一多媒体的内容全屏显示在显示屏上。
步骤204的一种可能的实施方式为，即在步骤203中选中下一多媒体的缩略信息之后，就立即将下一多媒体的内容全屏显示在显示屏上。举例来说，下一多媒体为一个广告视频，那么在选中该广告的图像截图之后，立即获取该广告的视频内容，然后在显示屏上全屏播放该广告视频。
步骤204的另一种可能的实施方式为：在选中下一多媒体的缩略信息之后，如果接收到确认指令或者在预定时长内未接收到下一切换指令时，才获取下一多媒体的内容并全屏显示所述内容。具体来说，通常在选中下一多媒体缩略信息之后，用户如果想看具体内容，那么就可以按下确认键，那么就会执行步骤204。或者是电子设备被设置为预定时长内没有接收到下一切换指令，则说明想要观看具体内容，那么即可执行步骤204。如果用户不想观看具体内容，那么就可以继续输入切换指令，继续重复执行步骤202和步骤203。
由以上描述可知，在本实施例中，广告的缩略信息与普通视频的缩略信息作为同等元素并列显示在显示屏上供用户选择，当广告被选中之后，广告会作为单独的显示输出显示在显示屏上。而且是否要选中观看以及观看多久，均有用户决定，所以较之于现有技术中的广告加载方式更加自然，人性化。进一步，因为是用户主动接受广告，所以降低了用户的排斥心，使得广告的效果更好。
在进一步的实施例中，所述至少一个广告的缩略信息排列在与所述广告 的内容相关的普通多媒体的缩略信息的相邻位置。具体来说，如图6a所示，广告1的图像截图与普通视频3的图像截图相邻，广告3的内容与普通视频3的内容相关。广告2和内容与普通视频4的内容相关，所以广告2的图像截图与普通视频4的图像截图处于相邻位置。如此一来，使得广告更有针对性，所以投放效率也高。
基于同一发明构思，参考图7所示，为本申请实施例提供的一种广告加载装置的功能框图，用于实现本发明图1至图4所示的广告加载方法，本实施例中所涉及术语的含义请参考前述实施例中所描述的内容。该广告加载装置包括：接收单元301，用于接收切换指令；处理单元302，用于根据切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；并将下一多媒体显示在显示屏上；其中，下一多媒体为广告。
可选的，下一多媒体的内容与当前多媒体的内容相关。
可选的，处理单元302具体用于：
将下一多媒体的缩略信息显示在显示屏上；
处理单元302还用于在接收单元301接收到确认指令或者在预定时长内未接收到下一切换指令时，获取下一多媒体的内容并在显示屏上全屏显示内容。
前述图1至图4实施例中的广告加载方法中的各种变化方式和具体实例同样适用于本实施例的广告加载装置，通过前述对广告加载方法的详细描述，本领域技术人员可以清楚的知道本实施例中广告加载装置的实施方法，所以为了说明书的简洁，在此不再详述。
基于同一发明构思，参考图8所示，为本申请实施例提供的一种电子设备的结构框图，用于实现本发明图1至图4所示的广告加载方法，本实施例中所涉及的术语的含义请参考前述实施例中所描述的内容。该电子设备包括：处理器401、发送器402、接收器403、存储器404和I/O接口405。处理器401具体可以是通用的中央处理器(CPU)，可以是特定应用集成电路(英文：Application Specific Integrated Circuit，简称：ASIC)，可以是一个或多个用于 控制程序执行的集成电路。存储器404的数量可以是一个或多个。存储器404可以包括只读存储器(英文：Read Only Memory，简称：ROM)、随机存取存储器(英文：Random Access Memory，简称：RAM)和磁盘存储器。这些存储器、接收器403和发送器402通过总线与处理器401相连接。接收器403和发送器402用于与外部设备进行网络通信，具体可以通过以太网、无线接入网、无线局域网等网络与外部设备进行通信。接收器403和发送器402可以是物理上相互独立的两个元件，也可以是物理上的同一个元件。I/O接口405可以用于连接鼠标、键盘等外设。
存储器404中可以存储指令，处理器401可以执行存储器404中存储的指令。
具体来说，接收器403，用于接收切换指令；处理器401，用于根据切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；并将下一多媒体显示在显示屏上；其中，下一多媒体为广告。
可选的，下一多媒体的内容与当前多媒体的内容相关。
可选的，处理器401具体用于：
将下一多媒体的缩略信息显示在显示屏上；
处理器401还用于在接收器403接收到确认指令或者在预定时长内未接收到下一切换指令时，获取下一多媒体的内容并在显示屏上全屏显示内容。
前述图1至图4实施例中的广告加载方法中的各种变化方式和具体实例同样适用于本实施例的电子设备，通过前述对广告加载方法的详细描述，本领域技术人员可以清楚的知道本实施例中电子设备的实施方法，所以为了说明书的简洁，在此不再详述。
基于同一发明构思，参考图9所示，为本申请实施例提供的一种广告加载装置的功能框图，用于实现本发明图5至图6c所示的广告加载方法，本实施例中所涉及术语的含义请参考前述实施例中所描述的内容。该广告加载装置包括：处理单元501，用于将至少一个普通多媒体的缩略信息和至少一个广告的缩略信息显示在显示屏上；接收单元502，用于接收切换指令；处理单元 501还用于：根据切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；将下一多媒体的内容全屏显示在显示屏上；其中，当前被选中的多媒体缩略信息为至少一个普通多媒体的缩略信息或至少一个广告的缩略信息中的一个，下一多媒体的缩略信息为至少一个广告的缩略信息中的一个。
可选的，处理单元501具体用于：在接收单元502接收到确认指令或者在预定时长内未接收到下一切换指令时，获取下一多媒体的内容并全屏显示内容。
可选的，至少一个广告的缩略信息排列在与广告的内容相关的普通多媒体的缩略信息的相邻位置。
前述图5至图6c实施例中的广告加载方法中的各种变化方式和具体实例同样适用于本实施例的广告加载装置，通过前述对广告加载方法的详细描述，本领域技术人员可以清楚的知道本实施例中广告加载装置的实施方法，所以为了说明书的简洁，在此不再详述。
基于同一发明构思，参考图10所示，为本申请实施例提供的一种电子设备的结构框图，用于实现本发明图5至图6c所示的广告加载方法，本实施例中所涉及的术语的含义请参考前述实施例中所描述的内容。该电子设备包括：处理器601、发送器602、接收器603、存储器604和I/O接口605。处理器601具体可以是通用的中央处理器(CPU)，可以是特定应用集成电路(英文：Application Specific Integrated Circuit，简称：ASIC)，可以是一个或多个用于控制程序执行的集成电路。存储器604的数量可以是一个或多个。存储器604可以包括只读存储器(英文：Read Only Memory，简称：ROM)、随机存取存储器(英文：Random Access Memory，简称：RAM)和磁盘存储器。这些存储器、接收器603和发送器602通过总线与处理器601相连接。接收器603和发送器602用于与外部设备进行网络通信，具体可以通过以太网、无线接入网、无线局域网等网络与外部设备进行通信。接收器603和发送器602可以是物理上相互独立的两个元件，也可以是物理上的同一个元件。I/O接口605可以用于连接鼠标、键盘等外设。
存储器604中可以存储指令，处理器601可以执行存储器604中存储的指令。
具体来说，处理器601，用于将至少一个普通多媒体的缩略信息和至少一个广告的缩略信息显示在显示屏上；接收器603，用于接收切换指令；处理器601还用于：根据切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；将下一多媒体的内容全屏显示在显示屏上；其中，当前被选中的多媒体缩略信息为至少一个普通多媒体的缩略信息或至少一个广告的缩略信息中的一个，下一多媒体的缩略信息为至少一个广告的缩略信息中的一个。
可选的，处理器601具体用于：在接收器603接收到确认指令或者在预定时长内未接收到下一切换指令时，获取下一多媒体的内容并全屏显示内容。
可选的，至少一个广告的缩略信息排列在与广告的内容相关的普通多媒体的缩略信息的相邻位置。
前述图5至图6c实施例中的广告加载方法中的各种变化方式和具体实例同样适用于本实施例的电子设备，通过前述对广告加载方法的详细描述，本领域技术人员可以清楚的知道本实施例中电子设备的实施方法，所以为了说明书的简洁，在此不再详述。
申请实施例中提供的一个或多个技术方案，至少具有如下技术效果或优点：
本申请实施例中，将广告作为和普通视频对等的元素一起作为显示输出的多媒体之一，所以通过切换指令，就会切换到广告，广告作为单独的显示输出显示在显示屏上。因此，该方法相较于现有技术中将广告叠加显示在普通视频的画面之上的方式，更加自然。进一步，因为广告作为单独的显示输出，所以也如普通视频一样，看与不看，以及画面在显示屏上停留多久完全取决于用户，所以是由用户主动接受广告，而非被迫接受，所以广告的效果也更好。
本领域内的技术人员应明白，本申请的实施例可提供为方法、系统、或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例、 或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器和光学存储器等)上实施的计算机程序产品的形式。
本申请是参照根据本申请实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
显然，本领域的技术人员可以对本申请进行各种改动和变型而不脱离本申请的精神和范围。这样，倘若本申请的这些修改和变型属于本申请权利要求及其等同技术的范围之内，则本申请也意图包含这些改动和变型在内。

Claims (12)

  1. 一种广告加载方法，其特征在于，包括：
    接收切换指令；
    根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；所述下一多媒体为广告；
    将所述下一多媒体显示在所述显示屏上。
  2. 如权利要求1所述的方法，其特征在于，所述下一多媒体的内容与所述当前多媒体的内容相关。
  3. 如权利要求1或2所述的方法，其特征在于，所述将所述下一多媒体显示在所述显示屏上，包括：
    将所述下一多媒体的缩略信息显示在所述显示屏上；
    所述方法还包括：
    在接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
  4. 一种广告加载方法，其特征在于，包括：
    在显示屏上显示至少一个普通多媒体的缩略信息和至少一个广告的缩略信息；
    接收切换指令；
    根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；其中，所述当前被选中的多媒体缩略信息为所述至少一个普通多媒体的缩略信息或所述至少一个广告的缩略信息中的一个，所述下一多媒体的缩略信息为所述至少一个广告的缩略信息中的一个；
    将所述下一多媒体的内容全屏显示在所述显示屏上。
  5. 如权利要求4所述的方法，其特征在于，所述将所述下一多媒体的内容全屏显示在所述显示屏上，包括：
    在接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所 述下一多媒体的内容并全屏显示所述内容。
  6. 如权利要求4或5所述的方法，其特征在于，所述至少一个广告的缩略信息排列在与所述广告的内容相关的普通多媒体的缩略信息的相邻位置。
  7. 一种广告加载装置，其特征在于，包括：
    接收单元，用于接收切换指令；
    处理单元，用于根据所述切换指令获取与当前显示在显示屏上的当前多媒体相邻的下一多媒体；并将所述下一多媒体显示在所述显示屏上；其中，所述下一多媒体为广告。
  8. 如权利要求7所述的装置，其特征在于，所述下一多媒体的内容与所述当前多媒体的内容相关。
  9. 如权利要求7或8所述的装置，其特征在于，所述处理单元具体用于：
    将所述下一多媒体的缩略信息显示在所述显示屏上；
    所述处理单元还用于在所述接收单元接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并在所述显示屏上全屏显示所述内容。
  10. 一种广告加载装置，其特征在于，包括：
    处理单元，用于将至少一个普通多媒体的缩略信息和至少一个广告的缩略信息显示在显示屏上；
    接收单元，用于接收切换指令；
    所述处理单元还用于：根据所述切换指令选中当前被选中的多媒体的缩略信息的下一多媒体的缩略信息；将所述下一多媒体的内容全屏显示在所述显示屏上；其中，所述当前被选中的多媒体缩略信息为所述至少一个普通多媒体的缩略信息或所述至少一个广告的缩略信息中的一个，所述下一多媒体的缩略信息为所述至少一个广告的缩略信息中的一个。
  11. 如权利要求10所述的装置，其特征在于，所述处理单元具体用于：在所述接收单元接收到确认指令或者在预定时长内未接收到下一切换指令时，获取所述下一多媒体的内容并全屏显示所述内容。
  12. 如权利要求10或11所述的装置，其特征在于，所述至少一个广告的缩略信息排列在与所述广告的内容相关的普通多媒体的缩略信息的相邻位置。
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