WO2016127799A1 - Procédé, appareil et système de filtrage d'une publicité vidéo - Google Patents

Procédé, appareil et système de filtrage d'une publicité vidéo Download PDF

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Publication number
WO2016127799A1
WO2016127799A1 PCT/CN2016/072160 CN2016072160W WO2016127799A1 WO 2016127799 A1 WO2016127799 A1 WO 2016127799A1 CN 2016072160 W CN2016072160 W CN 2016072160W WO 2016127799 A1 WO2016127799 A1 WO 2016127799A1
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WIPO (PCT)
Prior art keywords
video
address
description information
advertisement
terminal
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PCT/CN2016/072160
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English (en)
Chinese (zh)
Inventor
李光胜
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中兴通讯股份有限公司
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Publication of WO2016127799A1 publication Critical patent/WO2016127799A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements

Definitions

  • This document relates to, but is not limited to, the field of computer network technology, and in particular, to a method, device and system for video advertisement filtering.
  • the advertisement filtering software mainly filters the advertisements in the webpage, and the video advertisement filtering effect is general; in addition, the advertisement filtering software is mostly developed for a specific browser, and different browsers need to install different plug-ins, which is very inconvenient for the user;
  • the current ad filtering software can only solve the browser-based video ad filtering problem, but there is no corresponding solution for users who watch videos through the mobile phone/appphone APP (Application).
  • Embodiments of the present invention provide a method, an apparatus, and a system for video advertisement filtering, which solve the technical problem of how to remove an advertisement video in video playback.
  • the embodiment of the invention provides a method for filtering video advertisements, which is applied to a gateway, and includes:
  • the IP address or the URL address is included in the second filtering address list, intercepting the video description information returned by the first network side server; deleting or modifying the advertisement video description information in the video description information, and obtaining the filtered advertisement
  • the played video description information is sent to the terminal.
  • the method further includes:
  • the terminal Receiving a second HTTP request message sent by the terminal, where the second HTTP request message includes a network protocol IP address or a uniform resource locator URL address that the terminal requests to access the second network side server by using the gateway;
  • the terminal requests, from the second network side server, the video player that downloads the filtered advertisement to play through the gateway.
  • the method further includes: returning a redirect message to the terminal.
  • modifying the advertisement video description information in the video description information request includes:
  • the advertisement video description information in the video description information request is modified into substitute video description information whose play duration is less than a threshold.
  • the method before modifying the advertisement video description information in the video description information request to the replacement video description information that is less than the threshold, the method further includes: returning the redirect message to the terminal.
  • the method further includes updating the first filtered address list and the second filtered address list according to a predetermined rule.
  • An embodiment of the present invention further provides a device for filtering a video advertisement, which is disposed at a gateway, and includes:
  • An acquiring module configured to obtain a first hypertext transfer protocol HTTP request message sent by the terminal, where the first HTTP request message includes a network protocol IP address or a unified request by the terminal to access the first network side server by using the gateway Resource locator URL address;
  • the first matching module is configured to determine, according to the first HTTP request packet, whether the IP address or the URL address is included in the first filtering address list;
  • the first processing module is configured to: when the IP address or the URL address is included in the first filtering address list, send a response message including a download address of the video player that filters the advertisement playing to the terminal;
  • the second matching module is configured to determine, according to the first HTTP request packet, whether the IP address or the URL address is included in the second filtering address list;
  • a second processing module configured to: when the IP address or the URL address is included in the second filtering address list, intercept the video description information returned by the first network side server; delete or modify the advertisement video description in the video description information The information is sent to the terminal by the obtained video description information of the filtered advertisement.
  • the device further includes: a communication module, configured to receive a second HTTP request message sent by the terminal, where the second HTTP request message includes the terminal requesting access to the second network side server by using the gateway a network protocol IP address or a uniform resource locator URL address; such that the terminal requests the video player to download the filtered advertisement from the second network side server through the gateway.
  • a communication module configured to receive a second HTTP request message sent by the terminal, where the second HTTP request message includes the terminal requesting access to the second network side server by using the gateway a network protocol IP address or a uniform resource locator URL address; such that the terminal requests the video player to download the filtered advertisement from the second network side server through the gateway.
  • the communication module is further configured to: after receiving the second HTTP request message sent by the terminal, return a redirect message to the terminal.
  • the second processing module includes: a first modifying unit or a second modifying unit,
  • the first modifying unit is configured to modify the advertisement video description information in the video description information request to a response message in which the body content is empty;
  • the second modifying unit is configured to modify the advertisement video description information in the video description information request to substitute video description information whose play duration is less than a threshold.
  • the communication module is further configured to: before modifying the advertisement video description information in the video description information request to the replacement video description information whose play duration is less than a threshold, return a redirect message to the terminal.
  • the apparatus further comprises an update module configured to update the first filtered address list and the second filtered address list according to a predetermined rule.
  • the embodiment of the present invention further provides a system for filtering video advertisements, comprising: the foregoing gateway and a second network side server, wherein the second network side server is configured to provide a filtering rule description document for updating a video advertisement filtering rule. So that the gateway updates the first filtered address list and the second filtered address list.
  • the second network side server is further configured to acquire a second HTTP request message sent by the terminal through the gateway, where the second request message includes an IP address or a URL requesting to access the second network side server. address;
  • the embodiment of the present invention is based on the video advertisement filtering method of the HTTP transparent proxy, and the advertisement video in the video playing can be effectively removed without any setting by the user on the client, and the method supports the automatic upgrade filtering rule function.
  • This filtering method can be conveniently implemented in the home gateway device, and all the terminals connected to the home gateway can easily filter the advertisements in the video when playing the video.
  • FIG. 1 is a flowchart of a method for filtering video advertisements according to an embodiment of the present invention
  • FIG. 2 is a flowchart of a method for filtering video advertisements according to an embodiment of the present invention
  • FIG. 3 is a schematic structural diagram of an apparatus for filtering video advertisements according to an embodiment of the present invention.
  • FIG. 4 is a networking diagram of a system for video advertisement filtering according to an embodiment of the present invention.
  • FIG. 5 is a functional block diagram of a gateway according to an embodiment of the present invention.
  • the browser downloads the player plugin from the video website
  • the user browses and selects the video that he wants to play;
  • the browser requests the description information of the video, including the video file size, duration, download address, and the like;
  • the browser requests the advertisement video description information associated with the video, including the duration of the video advertisement, the download address, and the like;
  • the browser downloads and plays the advertisement video
  • the browser downloads and plays the normal video.
  • the download player plug-in operation in step 1 only watches the video in the browser mode, and the process is not needed when using the APP.
  • each request and response HTTP message has certain characteristics, so that when the home gateway intercepts the request message sent by the client to the video website server
  • the response message of the sending client can be controlled according to the characteristics of the request message by using a pre-verification and effective method, thereby achieving the purpose of video advertisement filtering.
  • the embodiment of the present invention is based on the interaction between the client (terminal) and the video server (the first network side server) when using the HTTP transmission protocol.
  • the specific method is as follows:
  • a method for filtering video advertisements according to an embodiment of the present invention is applied to a gateway, including:
  • A. Obtain a first hypertext transfer protocol HTTP request message sent by the terminal, where the first The HTTP request packet includes a network protocol IP address or a uniform resource locator URL address that the terminal requests to access the first network side server through the gateway;
  • step C1 it also includes:
  • the terminal Receiving a second HTTP request message sent by the terminal, where the second HTTP request message includes a network protocol IP address or a uniform resource locator URL address that the terminal requests to access the second network side server by using the gateway;
  • the terminal requests, from the second network side server, the video player that downloads the filtered advertisement to play through the gateway.
  • the method further includes: returning, to the terminal, a redirect message with a status code of 302.
  • the gateway forwards the second HTTP request packet sent by the terminal to the second network side server, and forwards the description information of the video player that is filtered by the second network side server to the terminal.
  • Modifying the advertisement video description information in the video description information request in step C2 includes:
  • the advertisement video description information in the video description information request is modified into substitute video description information whose play duration is less than a threshold.
  • the method further includes: returning, to the terminal, a redirect message with a status code of 302.
  • the first method step A is combined with steps B1 and C1, which may be referred to as a method of replacing the video player.
  • the gateway When receiving the download request message (the first HTTP request message) of the terminal, the gateway responds to the download of the player of the original video website (the first network side server) by replying the redirect message with the status code 302. The address is redirected to another new address (the second network side server), and the player stored at the address is a replaced video player without the advertisement playing function.
  • the second method, step A, combined with steps B2 and C2, may be referred to as a method for controlling video advertisement description information.
  • the gateway intercepts the advertisement video description information of the player, it responds with a response status message of 200 OK. Because the terminal cannot obtain the video advertisement description information, the player will automatically skip the playback of the video advertisement and directly play the normal ordinary video.
  • the gateway intercepts the video (advertisement) description information request of the player, the original video (advertisement) description information is obtained from the destination server through the HTTP proxy method, and the advertisement video content in the original play list is deleted or modified, and then returned to the playback. In order to achieve the purpose of removing advertisements.
  • the return status code is 302 redirect message, and the original advertisement video is replaced with a substitute video with a short play duration, such as a short video of 1 second, thereby achieving a fast jump.
  • a short play duration such as a short video of 1 second
  • the method provided by the embodiment of the present invention is further capable of updating the first filtered address list and the second filtered address list according to a predetermined rule.
  • the first filtered address list and the second filtered address list may be in a merged form or in an independent form.
  • the method for filtering the video advertisement may be performed by setting an advertisement filtering rule.
  • the first filtered address list and the second filtered address list are combined, and the video advertisement filtering rule example may be in the following form:
  • the embodiment of the invention further provides a method for filtering video advertisements, which is applied to the second network side server, comprising: providing a filtering rule description document for updating the video advertisement filtering rule, so that the gateway updates the first filtering address list and the second filtering A list of addresses.
  • the method also includes:
  • the embodiment of the present invention uses the filtering rule description document of the updated video advertisement filtering rule provided by the second network side server to consider that the video website continuously adjusts the video interaction protocol, and in order to ensure that the filtering rule is always effective, the video advertisement filtering of the embodiment of the present invention is
  • the method also includes providing a filtering rule description document that updates the video advertisement filtering rules to cause the gateway to update the first filtered address list and the second filtered address list.
  • the video player download address that is sent to the terminal and includes the filtered advertisement play may be directed to other network elements or devices, or the video player that filters the advertisement play is stored on the gateway.
  • the gateway periodically (such as daily) or manually update operations by the user, query the server for new filtering rules, if any, download to the local;
  • the home gateway enables new filtering rules and performs actions to remove video ads by the new filtering method.
  • the embodiment of the invention further provides a computer readable storage medium storing computer executable instructions for the above method for video advertisement filtering.
  • an embodiment of the present invention provides a device for filtering video advertisements, which is disposed on a gateway, and includes:
  • An acquiring module configured to obtain a first hypertext transfer protocol HTTP request message sent by the terminal, where the first HTTP request message includes a network protocol IP address or a unified request by the terminal to access the first network side server by using the gateway Resource locator URL address;
  • the first matching module is configured to determine, according to the first HTTP request packet, whether the IP address or the URL address is included in the first filtering address list;
  • the first processing module is configured to: when the IP address or the URL address is included in the first filtering address list, send a response message including a download address of the video player that filters the advertisement playing to the terminal;
  • the second matching module is configured to determine, according to the first HTTP request packet, whether the IP address or the URL address is included in the second filtering address list;
  • a second processing module configured to: when the IP address or the URL address is included in the second filtering address list, intercept the video description information returned by the first network side server; delete or modify the advertisement video description in the video description information The information is sent to the terminal by the obtained video description information of the filtered advertisement.
  • the device further includes: a communication module, configured to receive a second HTTP request report sent by the terminal
  • the second HTTP request message includes the network protocol IP address or the uniform resource locator URL address that the terminal requests to access the second network side server by using the gateway, so that the terminal passes the gateway from the The second network side server requests to download a video player for filtering advertisement play.
  • the communication module is further configured to: after receiving the second HTTP request message sent by the terminal, return a redirect message with a status code of 302 to the terminal.
  • the second processing module comprises: a first modifying unit or a second modifying unit
  • the first modifying unit is configured to: modify the advertisement video description information in the video description information request to modify a response message whose status code is 200 OK;
  • the second modifying unit is configured to modify the advertisement video description information in the video description information request to substitute video description information whose play duration is less than a threshold.
  • the communication module is further configured to return a redirect message with a status code of 302 to the terminal before modifying the advertisement video description information in the video description information request to the substitute video description information whose play duration is less than a threshold.
  • the above apparatus further includes an update module configured to update the first filtered address list and the second filtered address list according to a predetermined rule.
  • the embodiment of the invention further provides a device for filtering a video advertisement, which is disposed on the second network side server, and includes:
  • a filtering module configured to provide a filtering rule description document for updating the video advertisement filtering rule, so that the gateway updates the first filtering address list and the second filtering address list.
  • the above device further includes:
  • a receiving module configured to acquire a second HTTP request message sent by the terminal through the gateway, where the second request message includes an IP address or a URL address that requests access to the second network side server;
  • a system for video advertisement filtering includes: the foregoing gateway, and the network side server.
  • the embodiment of the present invention uses the advertisement pre-filtering process to perform forwarding and filtering processing, as shown in FIG. 5, that is, only The HTTP packets related to the video filtering website are uploaded to the transparent HTTP proxy for forwarding and filtering. The packets unrelated to the advertisement filtering are directly forwarded by the protocol stack.
  • the pre-filtering process is as follows: after receiving the DNS query request of the connected terminal, the gateway queries the filtering rule (corresponding to the first filtering address list and the second filtering address list), if the requested domain name appears in the filtering rule in the server host name
  • the host host name may be represented by a HOST field, and the IP address or URL address corresponding to the domain name is added to the pre-filtered IP address list or the pre-filtered URL address list. If the destination address of the HTTP packet sent by the device is included in the pre-filtered IP address list, the protocol stack forwards all the packets to the transparent HTTP proxy server for advertisement filtering.
  • a family uses a PC browser to watch AAA website videos and automatically filter video ads
  • AAA website video can filter video ads by replacing the video player (flash player).
  • AAA video website home page is www.aaa.com
  • the website provides the player to download the server domain name is player.aaa.com
  • the IP address is "180.232.146.39”
  • browse The HTTP request key field of the download player initiated by the device is that the Host content is "player.aaa.com” and the request line contains: “player.swf”.
  • the alternative player (do not play video ads) can be downloaded from http://202.198.35.136/player.swf .
  • the browser sends a DNS query request with the domain name "player.aaa.com” to the gateway.
  • the gateway matches the Host field in the filtering rule, hits, and the IP address corresponding to the domain name. (180.232.146.39) is added to the "pre-filtered IP address list";
  • the browser initiates a connection establishment request to the host whose IP address is 180.232.146.39.
  • the gateway queries the destination IP address in the pre-filtered IP address list, and the query hits. After that, the gateway sends the destination IP address to the destination IP address as "180.232.146.39". "All HTTP messages are redirected to the local HTTP proxy server;
  • the gateway receives the HTTP message of the request player (player.swf) sent by the browser, and the device for filtering the video advertisement matches the advertisement filtering condition (matching with the first filtering address list), and the first processing module is called in advance after the hit.
  • the set hook function is processed;
  • the hook function constructs an HTTP response message, wherein the status code is 302, and the content of the location field is: http://202.198.35.136/player.swf, and the response message is sent to the browser;
  • the browser downloads the replacement player from http://202.198.35.136/player.swf;
  • the user selects the video and transmits the video ID number to the player for playing, and the video played at this time will not have the advertisement video.
  • a family uses a PC browser to watch CCC videos and filter video ads
  • the CCC website video can filter the advertisement video by replying to the advertisement video description information request response message with the HTTP content being empty.
  • the information related to video advertisement filtering is: the home page of the CCC video website is www.ccc.com, the domain name of the server providing the advertisement video description information file is ad.ccc.com, and the IP address is “186.111.26.52”.
  • the key segment of the HTTP request message is: the content of the Host field is "ad.ccc.com", and the request line contains: "adv”.
  • the hook function constructs an HTTP response message, wherein the status code is 200, the content of the body is empty, and the response message is sent to the player;
  • the player Since the player fails to obtain the video advertisement description information, the player skips the playback of the video advertisement and directly downloads and plays the normal video.
  • a family uses iPAD's APP software to watch BBB videos and filter video ads;
  • BBB website video can filter the advertisement video by modifying the video description information file.
  • the homepage of the BBB video website is www.bbb.com
  • the domain name of the server providing the video playlist file is video.bbb.com
  • the IP address is “182.139.26.46”
  • the HTTP request key field for requesting video description information is that the content of the Host field is "video.bbb.com”
  • the request line contains: "m3u8”.
  • the advertisement video entries in the m3u8 file all carry the keyword "video/other", which is a file format describing the media playlist.
  • the user opens the APP software on the iPAD to display the BBB video homepage information;
  • the APP sends a DNS query request with the domain name "video.bbb.com” to the gateway.
  • the gateway matches the Host field in the filtering rule, hits, and adds the IP address corresponding to the domain name (182.139.26.46) to the "pre-filtered IP address.” List";
  • the APP initiates a connection establishment request to the host whose IP address is 182.139.26.46, and the gateway queries the destination IP address in the pre-filtered IP address list to query the hit.
  • the gateway redirects all HTTP packets destined for the destination IP address "182.139.26.46" to the local HTTP proxy server through the firewall module.
  • the gateway receives the HTTP message of the request “snackless thief” playlist file sent by the APP, and the device advertisement filtering rule of the video advertisement filtering (matching with the second filtering address list), and discovers the host field in the HTTP message and The request command line meets the advertisement filtering condition, and the query hits, and the request message may be marked, and the hook function specified by the second processing module is called after receiving the response message;
  • the proxy server works, initiates a TCP connection to the server corresponding to the host field in the request message, and obtains a “worldless thief” playlist file, that is, an m3u8 file;
  • the hook function processes the m3u8 file, parses the file, and matches the play item one by one to check whether the keyword “video/other” is included, and if so, deletes the entry;
  • the proxy server sends the data processed by the hook function, that is, the m3u8 file that does not contain the advertisement video entry, to the APP;
  • 210.APP plays the m3u8 file, and the video played at this time will not have an advertisement video.
  • a family uses the android phone APP software to watch DDD videos and filter video ads.
  • the advertisement video file download request played by the DDD video website has the following keywords: the Host field is "video.ddd.com", and the request line includes "video/other"
  • the user opens the APP software on the Android mobile phone to display the DDD video homepage information;
  • APP sends a video playlist file download request to the server to obtain an m3u8 file, which includes an advertisement video entry in addition to the normal video entry;
  • APP parses the M3U8 file and plays the video files in the m3u8 file in sequence. Since the advertisement video is at the front of the playlist, the APP first plays the advertisement and initiates a download request for the advertisement video to the server;
  • the gateway receives the download request of the advertisement video, because the host field of the HTTP request is “video.ddd.com”, and the URL includes “video/other” meets the condition of the advertisement filtering rule (matches with the second filtered address list), the gateway Call the corresponding hook function for processing;
  • the hook function constructs an HTTP response message, wherein the status code is 302, and the location field points to a replacement video with a short playback duration, such as Location: http://192.168.1.1/video-ad.ts ;
  • the player downloads and plays the alternative advertisement video, and the advertisement plays very quickly because the duration of the video is very short;
  • the embodiment of the invention has the following advantages: supporting a plurality of playing terminals, including a PC browser, a mobile phone, a tablet computer, etc., and does not require any setting or configuration operation by the user on the terminal, and has good adaptability and ease of use; video advertisement filtering
  • the framework can be kept unchanged, and only the video advertisement rule and the hook function can be adjusted to remove the advertisement, and the scalability is good; the HTTP stream is performed.
  • the pre-filtering process only processes the HTTP stream related to the video advertisement by the HTTP proxy, and the data forwarding performance of the home gateway is less affected; the built-in rule update module can automatically upgrade the video advertisement filtering rule.
  • each module/unit in the above embodiment may be implemented in the form of hardware, for example, by implementing an integrated circuit to implement its corresponding function, or may be implemented in the form of a software function module, for example, executing a program stored in the memory by a processor. / instruction to achieve its corresponding function.
  • the invention is not limited to any specific form of combination of hardware and software.
  • the above technical solution can effectively remove the advertisement video in the video playback without any setting by the user on the client side.
  • the method supports the automatic upgrade of the filtering rule function to adapt to the continuously updated player software.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un procédé, un appareil et un système de filtrage d'une publicité vidéo qui relèvent du domaine technique des réseaux informatiques et peuvent supprimer efficacement une vidéo publicitaire pendant une lecture vidéo. Le procédé comprend les étapes consistant à : obtenir un premier message de demande HTTP provenant d'un terminal, le premier message de demande HTTP contenant une adresse IP ou une adresse URL d'un premier serveur côté réseau auquel le terminal demande à accéder au moyen d'une passerelle ; lorsque l'adresse IP ou l'adresse URL fait partie d'une première liste d'adresses de filtrage, envoyer un message de réponse contenant une adresse de téléchargement de lecteur vidéo afin de filtrer la lecture d'une publicité sur le terminal ; et/ou lorsque l'adresse IP ou l'adresse URL fait partie d'une seconde liste d'adresses de filtrage, intercepter les informations de description de la vidéo renvoyées par le premier serveur côté réseau ; puis effacer ou modifier les informations de description de la vidéo publicitaire dans les informations de description de la vidéo et envoyer les informations de description de la vidéo obtenues afin de filtrer la lecture de la publicité sur le terminal.
PCT/CN2016/072160 2015-02-13 2016-01-26 Procédé, appareil et système de filtrage d'une publicité vidéo WO2016127799A1 (fr)

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CN113268690A (zh) * 2021-04-15 2021-08-17 微梦创科网络科技（中国）有限公司 一种对网站短视频播放信息进行安全过滤的方法及系统

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CN108024124B (zh) * 2017-12-15 2019-08-30 中广热点云科技有限公司 一种视频节目的广告过滤方法
CN109618230B (zh) * 2018-12-21 2022-03-11 深圳Tcl数字技术有限公司 广告过滤方法、智能终端及计算机可读存储介质
CN110110232A (zh) * 2019-04-30 2019-08-09 努比亚技术有限公司 页面推广链接过滤方法、计算机可读存储介质及移动终端
CN113242454B (zh) * 2021-03-31 2023-05-12 深圳市鹰硕技术有限公司 基于虚拟视图的账户管理方法、装置、系统及存储介质
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