WO2016106531A1 - 一种根据播放内容的时长播放广告的方法以及播放装置 - Google Patents

一种根据播放内容的时长播放广告的方法以及播放装置 Download PDF

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WO2016106531A1
WO2016106531A1 PCT/CN2014/095439 CN2014095439W WO2016106531A1 WO 2016106531 A1 WO2016106531 A1 WO 2016106531A1 CN 2014095439 W CN2014095439 W CN 2014095439W WO 2016106531 A1 WO2016106531 A1 WO 2016106531A1
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duration
video
advertisement
length
user
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PCT/CN2014/095439
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English (en)
French (fr)
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刘一佳
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刘一佳
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Priority to PCT/CN2014/095439 priority Critical patent/WO2016106531A1/zh
Publication of WO2016106531A1 publication Critical patent/WO2016106531A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Definitions

  • the invention belongs to the technical field of multimedia terminals, and in particular relates to a method for playing an advertisement according to the duration of playing content and a playing device.
  • Internet video content providers and advertisers cooperate with each other.
  • a user clicks on a video resource it inserts a tens of seconds of advertisements as a revenue channel for Internet video content providers.
  • the embodiment of the invention provides a method for adjusting the advertisement time according to the duration of the content to be played.
  • the purpose is to automatically select the time of the advertisement before the broadcast according to the playing time of the video content requested by the user, thereby improving the user experience.
  • the present invention is implemented in such a manner that a method for adjusting an advertisement time according to the duration of playing content includes the following steps:
  • Video Duration - Advertising Duration Store a preset "Video Duration - Advertising Duration" match table
  • the advertisement is played according to the determined duration of the advertisement.
  • the invention also provides a playback device, the device comprising:
  • a storage unit configured to store a preset “video duration-advertisement duration” matching table
  • a video duration determining unit configured to determine a duration of the video selected by the user
  • the matching unit is connected to the output end of the storage unit and the output end of the video duration determining unit, and is configured to determine the duration of the advertisement according to the preset “video duration-advertising duration” matching table and the duration of the video selected by the user;
  • the playing unit is connected to the output end of the matching unit, and is configured to play an advertisement according to the determined duration of the advertisement playing.
  • the content provider/platform provider can be effectively assisted according to the duration of the video. Adjust the time it takes to serve ads to help content providers/platform providers improve the user experience.
  • FIG. 1 is a schematic flowchart of a method for adjusting an advertisement time according to a duration of playing content according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a method for adjusting an advertisement time according to a duration of playing content according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • a preset "video duration - advertisement duration” matching table is stored.
  • the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider.
  • the “video duration-advertising duration” matching table may be expressed as follows:
  • step S102 when the user selects a certain video resource, the system determines the length of time of the video resource.
  • step S103 the duration of the advertisement playing is determined according to the above-mentioned "video duration-advertisement duration" matching table.
  • step S104 corresponding advertisements are retrieved or combined according to the determined duration of advertisement play. For example, when the advertising time matching the length of the video is 45 seconds, and the general advertising time is often about 10 seconds, the system selects the corresponding advertisements in the advertisements to match the corresponding advertisements to just 45 seconds, and then broadcasts. . For another example, when the advertisement time matching the length of the video is 10 seconds, the system selects 10 seconds of advertisement play in the advertisement resource.
  • This approach helps content providers/platform providers to automatically adjust the time it takes to serve ads based on video duration, helping content providers/platform providers improve the user experience.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the apparatus includes:
  • the storage unit 101 is configured to store a preset “video duration-advertisement duration” matching table
  • the video duration determining unit 102 is configured to determine a duration of the video selected by the user
  • the matching unit 103 is connected to the output end of the storage unit 101 and the output end of the video duration determining unit 102, and is configured to determine the advertisement playing according to the preset “video duration-advertising duration” matching table and the duration of the video selected by the user. duration;
  • the playing unit 104 is connected to the output end of the matching unit 103 for playing an advertisement according to the determined duration of the advertisement playing.
  • the storage unit 101 is configured to store a preset “video duration-advertisement duration” matching table
  • the video duration determining unit 102 is configured to determine the duration of the video selected by the user when the user selects a certain video, when the video
  • the matching unit 103 determines the duration of the advertisement playing according to the preset “video duration-advertising duration” matching table and the duration of the video selected by the user; after determining the duration, the playing unit is determined according to the duration Determine the length of time the ad plays and play the ad.
  • This approach helps content providers/platform providers to automatically adjust the time it takes to serve ads based on video duration, helping content providers/platform providers improve the user experience.

Abstract

本发明属于多媒体终端技术领域，提供了一种根据播放内容的时长播放广告的方法，所述方法包括存储预设的"视频时长-广告时长"匹配表；判断用户所选视频的时长；根据预设的"视频时长-广告时长"匹配表以及用户所选视频的时长，确定广告播放的时长；根据所确定的广告播放时长，播放广告。通过该方法，可以帮助内容提供商/平台提供商有效地根据视频时长自动调整投放广告的时间，从而帮助内容提供商/平台提供商改善用户体验。

Description

一种根据播放内容的时长播放广告的方法以及播放装置 技术领域
本发明属于多媒体终端技术领域，尤其是涉及一种根据播放内容的时长播放广告的方法以及播放装置。
背景技术
随着互联网的发展，人们越来越倾向于通过互联网来观看电影、电视、新闻等视频内容，同时，国内的优酷、乐视、土豆等网站以及机顶盒平台的诸多应用为用户提供了广泛的影视资源。
一般地，互联网视频内容提供商会和广告商相互合作，在用户点击一个视频资源时，插播一段几十秒钟的广告，作为互联网视频内容提供商的一个收入渠道，这种方式无可厚非。如现实中存在着一个场景：用户点播一个时长90分钟的电影，在观影之前用户看了70秒钟的广告，相对于电影的长度而言，这种广告时间，用户是勉强可以接受的。
但也存在另外一种情形，用户观看某一视频，该视频仅有2分钟，甚至不到一分钟，但用户为了观看该视频却不得不忍受长达70秒甚至更长的广告时间。对于这种情况，用户就难以接受了。
在本人申请的专利《一种根据播放内容的时长播放广告的方法》中，提出一种方法，判断视频播放时间是否为特定阈值，从而根据播放时间来决定播放或不播放映前广告。
作为解决同一技术问题的另外一种思路，本人提出新的申请。
发明内容
本发明实施例提供了一种根据播放内容的时长调整广告时间的方法，目的在于根据用户点播的视频内容的播放时长，自动选择播出映前广告的时间，从而在改善用户体验的同时，也方便内容提供商/平台提供商管理其广告投放。
本发明是这样实现的：一种根据播放内容的时长调整广告时间的方法，包括以下步骤：
存储预设的“视频时长-广告时长”匹配表；
判断用户所选视频的时长；
根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；
根据所确定的广告播放时长，播放广告。
本发明还提供了一种播放装置，该装置包括：
存储单元，用于存储预设的“视频时长-广告时长”匹配表；
视频时长判断单元，用于判断用户所选视频的时长；
匹配单元，同时与存储单元的输出端和视频时长判断单元的输出端连接，用于根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；
播放单元，与所述匹配单元的输出端连接，用于根据所确定的广告播放时长，播放广告。
在本发明中，可以帮助内容提供商/平台提供商有效地根据视频时长自 动调整投放广告的时间，从而帮助内容提供商/平台提供商改善用户体验。
附图说明
图1是本发明实施例提供的根据播放内容的时长调整广告时间的方法的流程示意图；
图2是本发明实施例提供的播放装置的结构示意图。
具体实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1示出了本发明实施例提供的根据播放内容的时长调整广告时间的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S101中，存储预设的“视频时长-广告时长”匹配表。所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述“视频时长-广告时长”匹配表，可以表现如下：
视频长度 广告长度
大于2个小时 70秒
1个小时到2个小时 45秒
5分钟到1个小时 20秒
5分钟以下 0秒(不播放广告)
在步骤S102中，当用户选择某一视频资源时，系统判断该视频资源的时间长度。
在步骤S103中，根据上述“视频时长-广告时长”匹配表，确定广告播放的时长。
在步骤S104中，根据所确定的广告播放时长，调取或组合相应的广告。例如，当与视频长度相匹配的广告时间为45秒时，而一般的广告时间往往在10秒左右，则系统将广告资源中的各种广告选取相应的广告搭配到刚好45秒，然后播出。又例如，当与视频长度相匹配的广告时间为10秒时，系统在广告资源中选取10秒的广告播放。
通过该方法，可以帮助内容提供商/平台提供商有效地根据视频时长自动调整投放广告的时间，从而帮助内容提供商/平台提供商改善用户体验。
图2示出了本发明实施例提供的播放装置的结构示意图，所述装置包括：
存储单元101，用于存储预设的“视频时长-广告时长”匹配表；
视频时长判断单元102，用于判断用户所选视频的时长；
匹配单元103，同时与存储单元101的输出端和视频时长判断单元102的输出端连接，用于根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；
播放单元104，与所述匹配单元103的输出端连接，用于根据所确定的广告播放时长，播放广告。
其工作原理是：存储单元101用于存储预设的“视频时长-广告时长”匹配表，视频时长判断单元102，用于在用户选择某一视频时，判断用户所选视频的时长，当视频时长判断单元102判断完用户选择视频的时长后，匹配单元103根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；确定时长后，播放单元根据确定的广告播放时长，播放广告。
通过该方法，可以帮助内容提供商/平台提供商有效地根据视频时长自动调整投放广告的时间，从而帮助内容提供商/平台提供商改善用户体验。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据播放内容的时长调整广告时间的方法，其特征在于，所述方法包括如下步骤：
    存储预设的“视频时长-广告时长”匹配表；
    判断用户所选视频的时长；
    根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；
    根据所确定的广告播放时长，播放广告。
  2. 一种播放装置，其特征在于，所述装置包括：
    存储单元，用于存储预设的“视频时长-广告时长”匹配表；
    视频时长判断单元，用于判断用户所选视频的时长；
    匹配单元，同时与存储单元的输出端和视频时长判断单元的输出端连接，用于根据预设的“视频时长-广告时长”匹配表以及用户所选视频的时长，确定广告播放的时长；
    播放单元，与所述匹配单元的输出端连接，用于根据所确定的广告播放时长，播放广告。
PCT/CN2014/095439 2014-12-29 2014-12-29 一种根据播放内容的时长播放广告的方法以及播放装置 WO2016106531A1 (zh)

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102523533A (zh) * 2011-11-30 2012-06-27 江苏奇异点网络有限公司 视频内容关联的在线视频广告管理方法
CN103327379A (zh) * 2013-06-06 2013-09-25 合一信息技术（北京）有限公司 一种根据网络视频时长进行广告匹配投放的方法及装置
CN103763589A (zh) * 2014-01-10 2014-04-30 北京酷云互动科技有限公司 视频广告扩展信息推送方法和装置

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102523533A (zh) * 2011-11-30 2012-06-27 江苏奇异点网络有限公司 视频内容关联的在线视频广告管理方法
CN103327379A (zh) * 2013-06-06 2013-09-25 合一信息技术（北京）有限公司 一种根据网络视频时长进行广告匹配投放的方法及装置
CN103763589A (zh) * 2014-01-10 2014-04-30 北京酷云互动科技有限公司 视频广告扩展信息推送方法和装置

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