WO2016077897A1

WO2016077897A1 - Arrangement introduced into a promotional device

Info

Publication number: WO2016077897A1
Application number: PCT/BR2015/050189
Authority: WO
Inventors: Alan Pires GONÇALVES
Original assignee: Gonçalves Alan Pires
Priority date: 2014-11-19
Filing date: 2015-10-21
Publication date: 2016-05-26
Also published as: BR202014028835U2

Abstract

The present abstract relates to a utility model patent application for a promotional device (1), pertaining to the field of the media used in advertising, promotion and the like, which is constituted by a preferably rectangular body made from a material in the form of a sheet provided with at least one transverse folding crease (2) that delimits two substantially identical body portions: a left, or front, body portion (cover) (3) and a right, or rear, body portion (back cover) (4) that can be folded down about the folding crease (2) between a closed position, in which said portions are juxtaposed and define slightly larger dimensions than those of a credit or debit card, and an open position in which the cover (3) and back cover (4) are substantially coplanar; said back cover (4) has, in the lower region, a crescent-shaped cut constituting a crescent-shaped tab (5) for receiving a purchase payment receipt (100), which may be a tax slip and/or an SAT electronic tax slip extract and/or a debit or credit card payment receipt and/or a cinema ticket and/or a football stadium ticket and/or a theatre ticket and/or a metro, train or bus ticket and/or a tax receipt and/or such similar items that exist, and also those that might exist in the future; furthermore, on the front and reverse of the cover (3) and the front and reverse of the back cover (4) are spaces (6) for the insertion of advertising.

Description

"PROVISION INTRODUCED IN PROMOTIONAL DEVICE" [001]. This descriptive report relates to a promotional utility model patent application, pertaining to the field of media used in advertising, promotion and the like, which has been willing to appear as a "Pocket Propaganda".

[002] All payment operations carried out in commercial establishments such as supermarkets, bakeries, pharmacies, stores in various segments, gas stations, restaurants, cafeterias, cinemas, theaters, football stadiums, as well as toll plazas, train stations, metro and bus and e-commerce stores generate payment proofs such as tax coupons, SAT electronic tax coupon statements, debit or credit card payment receipts, tickets, tickets, invoices, and the like.

[003] This proof of payment, whatever it may be, is delivered to the buyer in isolation or accompanied by a debit or credit card or accompanied by change when payment is made in cash.

[004] For purchases made in multi-segment online stores, proof of purchase payment, whether it is a coupon, invoice or similar, is sent after purchase to an address chosen by the buyer, along with the purchased merchandise.

[005] Debit or credit cards usually have a specific place to be stored between the buyer's belongings, such as an appropriate pocket in a wallet or double door. ments. Payment proofs, however, lack a specific place or means to be properly transported and stored, although such proofs are important documents, especially when proof of payment is required, such as in case of exchange of goods.

[006] This lack of a means of storing them makes them impromptuly stored, left anywhere in the house, forgotten in the pockets of shirts and trousers, thus favoring them to be lost or damaged or difficult to locate. when necessary.

[007] One person performs several payment transactions per day, consequently receiving a large number of proofs of payment daily. On weekends, usually dedicated to shopping and leisure activities, such as cinema, theater, soccer game and others, the amount of proof of payment is even greater. Storing and transporting these payment slips in an organized manner is a hitherto unsolved problem.

[008] Thus, the purpose of the present patent is to provide a means for storing and carrying proof of payment for purchases or tickets or the like that can be easily carried by a user.

[009] Another objective is to provide a means for storing and transporting proof of payment for purchases, tickets or the like that also acts as a new media, has a strong presence to the target audience and is easily stored and transported. to appear as a true "Pocket Propaganda".

[010]. Another objective is to provide a simple and inexpensive construction and manufacturing device as required for devices used as promotional vehicles.

[011]. In view of the above aspects and objectives and the purpose of meeting them, the provision introduced in a promotional device, object of the present patent, which is substantially constituted by a body, preferably rectangular, of blade-like material, has been developed. paper, paperboard, cardboard, plastic, metal or other having at least one transverse fold crease delimiting two substantially equal areas, left (cover) and right (back cover), folding around the fold crease and which, when juxtaposed, closed, define for the body dimensions slightly larger than those of a credit or debit card, so that the device can be stored in a wallet or even in the user's pocket; said back cover with, in the lower region, a half-moon cut that appears as an ear to attach the proof of purchase and / or movie ticket and / or soccer stadium ticket and / or theater ticket and / or existing metro, train or bus ticket, invoice and / or similar, as well as those that come into existence in the future, so that the front and back of the cover and front and back of the back cover are spaces for insertion of advertising, which also gives the device the function of new and original media, "Pocket Propaganda".

[012]. This device can be used as part of numerous business models, including also to the device the function of discount coupon or gift card that act in order to retain the customer to the commercial establishment.

[013]. This device resolves the issue of arranging for the storage and transportation of vouchers for purchase and / or movie tickets and / or football stadium tickets and / or theater tickets and / or subway, train or bus tickets and / or existing and / or similar invoices, as well as those that come into existence in the future, as it provides a specific location for them, as the primary purpose of the provision.

[014]. This device acts as an efficient media that is placed in the presence of consumers every time the customer performs a payment operation in various commercial establishments, gyms and sports stadiums, concert halls, toll plazas, train stations, subway and buses and virtual stores in various segments.

[015]. The device features simple and low cost construction and fabrication as other devices of the arrangement.

[016]. The accompanying drawings refer to the disposition introduced in a promotional device, object of the present patent, in which:

[017]. Figs. 1 to 3 show an embodiment of the device in the closed, open and open positions and the indication of use;

[018]. Figs. 4,5 show another embodiment of the device; and

[019]. Figs. 6, 7 show another variant of the device. [020]. As the above related figures illustrate and are provided in the arrangement, the promotional device 1, object of this patent, is a device used by a commercial establishment or toll plaza or train station, subway or bus or virtual store to deliver proof of purchase payment (100) and / or movie ticket and / or football stadium ticket and / or theater ticket and / or subway ticket and / or train ticket and / or bus ticket and / or invoice and / or similar for a buyer to keep and carry such documents; Said device 1, in this provision, also has a media function, which takes advantage of this act, delivery of the voucher, which is repeated several times a day for each buyer, to use said act, as a means or moment for the publicity of advertising. .

[021]. Thus, the promotional device 1 consists substantially of a preferably rectangular body of blade-shaped material such as paper, cardboard, cardboard, plastic, metal or the like having at least one transverse fold crease 2 delimiting two sections. substantially equal body length: a left or front body portion (cover) 3 and a right or rear body portion (back cover) 4, folding around the fold crease 2 between a closed position where they are juxtaposed and define dimensions for the device slightly larger than those of an open position credit or debit card in which the cover 3 and back cover 4 are substantially coplanar; said back cover 4 is provided with a half-moon cut in the lower region constituting a half-moon ear 5 to hold a proof of purchase payment (100) whether it is a tax coupon, and / or a bank statement. SAT electronic tax coupon and / or credit or debit card payment receipt and / or movie ticket and / or football stadium ticket and / or theater ticket and / or subway, train or bus ticket and / or note and / or similar taxes, as well as those that come into existence in the future as a result of business transactions; and the front and back of cover 3 and the front and back of back cover 4 constitute spaces for advertising insertion 6 which also gives the device the function of a media device.

[022]. The device preferably has the following dimensions: 6.5cm wide x 10.5cm closed height and 13.0cm wide x 10.5cm open height.

[023]. Thus, when in use, and depending on the business model in which the device is used, when a buyer of a business or virtual store or user of a toll plaza or train, metro or bus station pays for their purchase, receives proof of payment 100 from a promotional device 1 which may contain, in the areas of placement 6, merchant advertising and / or promotions made by the merchant and / or products sold at the merchant and / or non-merchant promotions. necessarily related to the property and detached from its activity, for example, if the property is a supermarket nothing prevents the device from promoting, for example, a real estate release, of course there is some arrangement between the property and the real estate development within a adopted business or others.

[024]. Also, depending on the business model adopted, and in order that device 1 is not immediately disposed of by the recipient, said device 1 may bring a free sample of glue affixed product or the like, as well as constitute a discount coupon and / or coupon for some prize contest and / or gift voucher or other vouchers performed by the merchant that adopts device 1 and business model.

[025]. Of course, countless other ways of using this device 1 can be developed by marketing technician and others, always taking advantage of an unused moment for advertising, which is when the buyer receives his proof of payment and / or ticket purchased for an event such as cinema, theater, concert, football and / or train, subway or bus ticket and / or existing invoice and / or similar, as well as those that come into existence in the future.

[026]. Within the basic construction described above, it is claimed that the promotional device, object of the present patent, may present modifications of materials, dimensions, functional and / or ornamental configurations without departing from the scope of protection of the patent.

[027]. Within this, the promotional device 1 may be comprised of a preferably rectangular blade material body having two equidistant parallel transverse fold creases 2 defining three rectangular body sections: cap 3; back cover 4 fitted with a half-moon ear 5 that holds the proof of purchase payment 100 and / or tickets, tickets and / or the like; and a blade 7 which may be hinged to the free edge of the cover as shown in illustrations 4, 5 or to the free edge of the cover. cover 4, wherein the two sides of cover 3 and blade 7 and the front and back of back cover 4 are provided with spaces for advertising insertion 6. The device preferably has the following dimensions: 6.5 cm wide x 10, 5 cm high closed and 19.3cm wide x 10.5cm open height.

[028]. In another embodiment, the promotional device 1 may be comprised of a preferably rectangular blade material body having three equidistant parallel transverse folds 2 defining four rectangular body sections: cover 3; back cover 4 fitted with a half-moon ear 5 that holds the proof of purchase payment 100 and / or tickets, tickets and / or the like; and two blades 7 each hinged to the free edges of the cover 3 and back cover 4 as shown in illustrations 6,7 or the two hinged to the free edge of the cover or back cover so that one blade hinges on the cover or back cover and the other blade hinges on the the first blade, the two sides of the cover 3 and the blades 7 and the front and back of the back cover 4 are provided with spaces for advertising insertion 6. The device preferably has the following dimensions: 6.5cm wide x 10.5 cm high closed and 25.6cm wide x 10.5cm open height.

[029]. It is also claimed that the device may have shapes other than rectangular, such as polygonal, circular, elliptical or combinations of these shapes and other geometric shapes, and may represent the outline of products, the most varied, existing or that may exist in the future. It may also have several blades attached by staples or similar material that fit they feature as pages, similar to a booklet, with advertising insertion on each page, including the covers, with dimensions no larger than 6.5cm x 10.5cm closed, retaining the characteristics of a "Pocket Propaganda".

[030]. It is also claimed that device 1 may have its advertising inserts in the serving areas 6 made by any suitable printing systems.

[031]. It is also claimed that device 1 may have segmented uses, such as supermarkets, drugstores, restaurants, department stores, building supply stores, virtual stores, cinemas, theaters, concert halls, gyms and stadiums. sports and others consumed by the general public who issue any proof of payment at the time of purchase and / or subsequent purchase, sent to an address chosen by the buyer, along with the merchandise purchased.

[032]. Advertising messages may be as diverse as announcing product and / or service launches, facilities for purchasing products and / or services, invitations and / or utility messages and / or others.

Claims

1) "PROVISION INTRODUCED IN A PROMOTIONAL DEVICE", used to store and carry proofs of payment (100) such as tax coupons, SAT electronic tax coupon statements, credit or debit card payment receipts, as well as tickets, tickets, invoices and / or similar products that may exist in the future, arising from purchases made in commercial establishments such as supermarkets, bakeries, pharmacies, stores in various segments, gas stations, restaurants, cafeterias, cinemas, theaters, sports halls, stadiums soccer, also in toll plazas, train, metro and bus stations and in virtual stores; Said device (1) with space for advertising insertion (6) and which is distributed to the public, characterized in that it consists of a body, preferably rectangular, of blade-shaped material having at least one transverse fold crease ( 2) delimiting two substantially equal body sections: a left or anterior body portion (cover) (3) and a right or rear body portion (back cover) (4), folding around the fold crease (2) between a closed position in which they are juxtaposed and define dimensions slightly larger than those of a credit or debit card and open position in which the cover (3) and back cover (4) are substantially coplanar; said back cover (4) provided in the lower region with a half-moon cut that constitutes a half-moon ear (5) for holding a proof of purchase payment (100) and / or admission and / or the like; and the front and back of the cover (3) and the front and back of the back cover (4) are spaces for insertion of city (6).

"Arrangement introduced into a promotional device" according to claim 1, characterized in that the promotional device (1) is a body of preferably rectangular blade material provided with two equidistant parallel transverse folds (2) defining three. rectangular body parts: cover (3); back cover (4) fitted with a half-moon ear (5) holding the purchase receipt (100) and / or ticket and / or similar; and a blade (7) (ear) which may preferably be hinged to the free edge of the cover (3) or the free edge of the back cover (4) the two faces of the cover (3) and the ear (7) and the front and the back cover (4) are provided with spaces for advertising insertion (6).

"Arrangement introduced into a promotional device" according to claim 1, characterized in that the promotional device (1) is a body of preferably rectangular blade material having three equidistant parallel transverse folds (2) defining four rectangular body sections: cover (3); back cover (4) fitted with a half-moon ear (5) holding the proof of purchase (100) and / or admission and / or the like; and two blades (7) (ears) each hinged to the free edges of the cover (3) and back cover (4) or both hinged to the free edge of the cover or back cover so that a blade hinges on the cover or back cover and the another blade hinges on the first blade; the two sides of the cover (3) and the blades (7) and the front and back of the back cover (4) are provided with spaces for advertising insertion (6). 4) "PROVISION INTRODUCED IN A PROMOTIONAL DEVICE" according to claim 1 or 2 or 3, characterized in that it has polygonal or circular or elliptical contours or combinations of these and other geometric shapes, and may represent the most varied product contours, existing or likely to exist in the future.

5) "PROVISION INTRODUCED IN A PROMOTIONAL DEVICE" according to claim 1 or 2 or 3 or 4, characterized in that it may have several blades attached by staples or similar material, configuring pages, similar to a booklet, with advertising insertion on each page. , including the covers.

6) "PROVISION INTRODUCED IN A PROMOTIONAL DEVICE" according to claim 1 or 2 or 3 or 4 or 5, characterized in that it has dimensions, when closed, no larger than 6.5cm x 10.5cm to set up a "Pocket Advertisement" .