WO2016074257A1 - 透明广告牌及其智能显示方法 - Google Patents

透明广告牌及其智能显示方法 Download PDF

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Publication number
WO2016074257A1
WO2016074257A1 PCT/CN2014/091366 CN2014091366W WO2016074257A1 WO 2016074257 A1 WO2016074257 A1 WO 2016074257A1 CN 2014091366 W CN2014091366 W CN 2014091366W WO 2016074257 A1 WO2016074257 A1 WO 2016074257A1
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WIPO (PCT)
Prior art keywords
transparent
matching
customer
transparent display
interest
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PCT/CN2014/091366
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English (en)
French (fr)
Inventor
萧宇均
陈仕祥
唐国富
李全
吕城龄
郭超凡
Original Assignee
深圳市华星光电技术有限公司
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Publication of WO2016074257A1 publication Critical patent/WO2016074257A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the present invention relates to the field of display, and in particular, to a transparent billboard and an intelligent display method thereof.
  • Smart billboards first appeared on the bus stop on the streets of London in 2012, used to display different content according to the gender of passers-by. This smart billboard scans the passerby for camera recognition through the camera. If it is a female, it displays a 40-second video. If it is a male, it only displays the website address.
  • the invention provides a transparent billboard and an intelligent display method thereof, so as to solve the problem that the existing billboard has weak interaction and cannot quickly identify and provide accurate display.
  • a transparent billboard that includes:
  • the front camera is used for collecting current customer data, and the customer information includes at least one of the following: a member registration card; a current area of interest of the customer; a gender and age of the customer;
  • a matching module configured to perform matching in the database according to the collected customer data, and feed the matching result to the transparent display;
  • the number judging module is configured to obtain the number of people in front of the transparent display screen by the front camera, determine whether the number of people exceeds a threshold, and notify the transparent display screen to display the preset playing content when the threshold value is exceeded.
  • the matching module further includes:
  • a priority setting sub-module for setting a priority rule for the collected customer profile
  • a sorting submodule configured to sort the matching result according to the priority rule, and output the result to the transparent display.
  • the priority rule is:
  • the member registration card is superior to the current region of interest, and the current region of interest is superior to the gender and age of the client.
  • an input module is further included for receiving an active query or extension of the client.
  • the database is configured to input and store the membership card identification code, the gender, age, and purchase record of the corresponding member; and the placement position of the items behind each transparent display screen and corresponding to each transparent display screen The previous imaging angle is used to determine the current area of interest of the customer.
  • the embodiment of the present invention provides the following technical solutions:
  • a transparent billboard that includes:
  • a matching module for matching in the database according to the collected customer data, and feeding the matching result to the transparent display;
  • a transparent display that shows the matching results of the matching module.
  • the customer profile includes at least one of the following: a member registration card; a current area of interest of the customer; and a gender and age range of the customer.
  • the matching module further includes:
  • a priority setting sub-module for setting a priority rule for the collected customer profile
  • a sorting submodule configured to sort the matching result according to the priority rule, and output the result to the transparent display.
  • the priority rule is:
  • the member registration card is superior to the current region of interest, and the current region of interest is superior to the gender and age of the client.
  • an input module is further included for receiving an active query or extension of the client.
  • the method further includes a number determining module, configured to obtain, by the front camera, a number of people in front of the transparent display, determine whether the number of people exceeds a threshold, and display a preset playing content when a threshold is exceeded.
  • a number determining module configured to obtain, by the front camera, a number of people in front of the transparent display, determine whether the number of people exceeds a threshold, and display a preset playing content when a threshold is exceeded.
  • the database is configured to input and store the membership card identification code, the gender, age, and purchase record of the corresponding member; and the placement position of the items behind each transparent display screen and corresponding to each transparent display screen The previous imaging angle is used to determine the current area of interest of the customer.
  • the embodiment of the present invention provides the following technical solutions:
  • An intelligent display method comprising:
  • the matching result is displayed through a transparent display.
  • the customer profile includes at least one of the following: a member registration card; a current area of interest of the customer; a gender and an age group of the customer.
  • the step of matching the collected customer data in the database and feeding the matching result to the transparent display screen further comprises:
  • the matching results are sorted according to the preset priority.
  • the priority rule is:
  • the member registration card is superior to the current region of interest, and the current region of interest is superior to the gender and age of the client.
  • the method further includes:
  • the number of people in front of the current transparent display is obtained, it is determined whether the current number of people exceeds a threshold, and when the threshold is exceeded, the preset playing content is displayed.
  • the database is configured to input and store the membership card identification code, the gender, age, and purchase record of the corresponding member; and the placement position of the items behind each transparent display screen and corresponding to each transparent display screen The previous imaging angle is used to determine the current area of interest of the customer.
  • the transparent billboard and the intelligent display method thereof of the present invention determine the user's shopping habit by collecting whether the user has a membership card, a user's area of interest, and the user's gender, age, and the like, and intelligently selects the display match.
  • High-level items are interactive and can be used to mine potential customers' needs in a timely manner.
  • FIG. 1 is a schematic diagram of an application environment of a transparent billboard and an intelligent display method thereof according to the present invention
  • FIG. 2 is a schematic structural diagram of a transparent billboard according to Embodiment 1 of the present invention.
  • FIG. 3 is a schematic flowchart of an intelligent display method according to Embodiment 2 of the present invention.
  • FIG. 4 is a schematic flowchart diagram of an intelligent display method according to Embodiment 3 of the present invention.
  • FIG. 1 is a schematic diagram of an application environment of a transparent billboard and an intelligent display method thereof according to the present invention.
  • the transparent billboard 10 of the present invention is generally installed in a window display room, or may be installed in front of other items for sale 20 that are not suitable for moving, trying on, and touching.
  • the front end of the transparent billboard 10 faces the customer 30 and the back end faces the item 20 for sale. It is to be understood that the preceding and following or the above and below should not be construed as limiting the invention.
  • the embodiment is focused on the module design of the transparent billboard of the smart display
  • the second embodiment and the third embodiment focuses on the display method of the smart selection display content.
  • FIG. 2 is a schematic structural diagram of a transparent billboard according to the present invention.
  • the transparent billboard 10 includes a front camera 11, a matching module 12, a transparent display 13, an input module 14, a number judging module 15, a database 16, and a processor 17.
  • the front camera 11 is used to collect current customer data.
  • the customer information includes at least one of the following: (1) the member registration card; (2) the current area of interest of the customer; and (3) the gender and age of the customer.
  • the front camera can extract numbers, pictures, two-dimensional codes or other visual identifications on the member registration card.
  • a card reading module (not labeled) may be integrated for reading information such as a magnetic stripe of the member registration card.
  • the matching module 12 is configured to perform matching in the database 16 according to the collected customer data, and feed back the matching result to the transparent display screen 13. Specifically, the matching module 12 further includes:
  • a priority setting sub-module 121 configured to set a priority rule for the collected customer data
  • the sorting sub-module 122 is configured to sort the matching result according to the priority rule and output the result to the transparent display screen 13.
  • the default priority rule of the priority setting sub-module 121 is that the member registration card is superior to the current attention area, and the current attention area is superior to the customer gender and age.
  • the customer's purchase behavior it is the most likely to repeat the purchase of similar products. If you can't find your past purchase history, focus on the item information in the area of interest. If the light is too bright, the distance is too far, and the background is too complicated to focus on the customer's face or the eye's attention area, the customer's gender and age are counted, and the item information of the feature group with a large purchase probability is displayed.
  • the transparent display 13 is used to display the matching result of the matching module 12.
  • the input module 14 is configured to receive an active query or extension of the client.
  • the input module 14 can be one of a voice type, a button type, or a touch type.
  • the query refers to performing a query in the database 16 according to the input content of the client, and outputting the query result to the transparent display screen 13.
  • the extension means that when the input content of the client does not match the suitable result in the database 16, the relevant or matching query result is output to the transparent display screen 13. For example, when searching for the B-dress of the A brand, if there is no stock at present, the skirt of the A-brand C and D equivalent price can be expanded. Another example is when searching for E-brand mobile phones, when no mobile phone is sold, you can expand the display of mobile phone headset cable, mobile phone film and other accessories.
  • the adaptive number-of-persons judging module 15 is configured to obtain the number of people in front of the current transparent display screen through the front camera 11, determine whether the number of people exceeds the threshold, and display the preset play when the threshold is exceeded. content.
  • the utilization rate of the transparent billboard can be improved by the number judging module 15.
  • the preset playback content such as the latest version, discounts, etc., is usually played to increase the audience within the unit time.
  • the database 16 is configured to input and store the membership card identification code, the gender, age, and purchase record of the corresponding member; and the placement position of the items behind the transparent display screen 13 and the corresponding images in front of the transparent display screens Angle, used to determine the customer's current area of interest, and can generate and store the above input in three formats: (1) membership registration card, and the shopping record of the membership card; (2) purchase habits of different genders in all ages (3) The position of the article after the transparent billboard and the imaging angle before the transparent billboard are used to determine the current area of interest of the customer.
  • the transparent billboard of the present invention determines the user's shopping habit by collecting whether the user has a membership card, a user's area of interest, and the user's gender, age, and the like, and intelligently selects and displays items with high matching degree, which is highly interactive and The potential needs of customers can be mined in a timely manner.
  • the method for displaying the smart selection display content includes:
  • step S301 the current customer profile is collected.
  • the customer information includes at least one of the following: (1) the member registration card; (2) the current area of interest of the customer; and (3) the gender and age of the customer.
  • step S302 the collected customer data is matched in the database, and the matching result is fed back to the transparent display.
  • the default priority rule is that the member registration card is superior to the current region of interest, and the current region of interest is superior to the client gender and age.
  • the customer's purchase behavior it is the most likely to repeat the purchase of similar products. If you can't find your past purchase history, focus on the item information in the area of interest. If the light is too bright, the distance is too far, and the background is too complicated to focus on the customer's face or the eye's attention area, the customer's gender and age are counted, and the item information of the feature group with a large purchase probability is displayed.
  • step S303 the matching result of the matching module is displayed through the transparent display screen.
  • the intelligent display method of the present invention determines the user's shopping habits by collecting information such as whether the user has a membership card, a user's area of interest, and the gender and age of the user, and intelligently selects and displays items with high matching degree, which is highly interactive and can be Timely mining the potential needs of customers.
  • the intelligent display method includes:
  • step S401 the current customer profile is collected.
  • the customer information includes at least one of the following: (1) the member registration card; (2) the current area of interest of the customer; and (3) the gender and age of the customer.
  • step S402 the collected customer data is matched in the database, and the matching result is fed back to the transparent display.
  • the default priority rule is that the member registration card is superior to the current region of interest, and the current region of interest is superior to the client gender and age.
  • the customer's purchase behavior it is the most likely to repeat the purchase of similar products. If you can't find your past purchase history, focus on the item information in the area of interest. If the light is too bright, the distance is too far, and the background is too complicated to focus on the customer's face or the eye's attention area, the customer's gender and age are counted, and the item information of the feature group with a large purchase probability is displayed.
  • step S403 the matching result of the matching module is displayed through the transparent display screen.
  • step S404 it is used to receive an active query or extension of the client.
  • the receiving manner can be any one of a voice type, a button type, or a touch type.
  • the query refers to querying in the database according to the input content of the client, and outputting the query result to the transparent display screen.
  • the extension means that when the input content of the client does not match the suitable result in the database, the related or matching query result is output to the transparent display screen. For example, when searching for the B-dress of the A brand, if there is no stock at present, the skirt of the A-brand C and D equivalent price can be expanded. Another example is when searching for E-brand mobile phones, when no mobile phone is sold, you can expand the display of mobile phone headset cable, mobile phone film and other accessories.
  • step S405 the number of people in front of the current transparent display screen is obtained, and it is determined whether the number of people exceeds a threshold. Wherein, if the number of people does not exceed the threshold, the determination process is not displayed on the transparent display, and if the number of people exceeds the threshold, step S406 is performed.
  • this step is performed by the front camera.
  • this step can be performed in real time or at intervals of one time period.
  • the positions in the figures or in the specification are only used to indicate their existence and do not limit the time or sequence in which they occur.
  • step S406 when the number of people in front of the current transparent display exceeds the threshold, the preset playing content is displayed.
  • the utilization of transparent billboards can be improved by judging the number of people.
  • the preset playback content such as the latest version, discounts, etc., is usually played to increase the audience within the unit time.
  • the transaction record or record is recorded in the database in the background, including the membership card identification code, the gender, age, and purchase record of the corresponding member.
  • the database is also used to store the position of the objects after the transparent display screen 13 and the imaging angles corresponding to the front of each transparent display, for determining the current area of interest of the customer.
  • the database may generate and store the above input into three formats: (1) a member registration card, and a shopping record of the membership card; (2) purchase habits of different genders at different ages; (3) the transparent advertisement
  • the position of the post-card item and the angle of imaging with the transparent billboard are used to determine the current area of interest of the customer. Through the maintenance of the database, increase the targeting to the customer display.
  • the transparent billboard and the intelligent display method thereof of the invention determine the user's shopping habit by collecting whether the user has the membership card, the user's area of interest, and the user's gender, age and other information, and intelligently select and display the items with high matching degree, and interact. Strong and able to mine the potential needs of customers in a timely manner.

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Abstract

一种透明广告牌及其智能显示方法，包括：前置摄像头（11），用于采集当前客户资料；匹配模块（12），用于根据采集的客户资料，在数据库中进行匹配，并将匹配结果反馈至透明显示屏（13）；透明显示屏（13），用于展示匹配结果。通过对客户资料的判断，智能展示匹配度高的物品，互动性强、且可以及时对客户的潜在需求进行挖掘。

Description

透明广告牌及其智能显示方法 技术领域
本发明涉及显示领域，尤其涉及一种透明广告牌及其智能显示方法。
 背景技术
智能广告牌，最早出现于2012年伦敦街头的公交站台，用于根据路人性别显示不同内容。这块智能广告牌通过摄像头扫描驻足路人，进行面部识别，如果是女性，则显示一段40秒的视频，如果是男性，则只显示网站地址。
由于近年来的广告的形式并没有太大变化，像这样一种新颖形式的出现，有助于推动整个行业的发展。
然而，上述智能广告牌仍存在一定的局限性，并不能进行更多的互动。
 技术问题
本发明提供一种透明广告牌及其智能显示方法，以解决现有的广告牌互动性弱，不能快速识别并提供精准展示的问题。
 技术解决方案
一种透明广告牌，包括：
前置摄像头，用于采集当前客户资料，所述客户资料包括以下至少一组：会员登记卡；客户当前关注区域；客户的性别、年龄段；
匹配模块，用于根据采集的客户资料，在数据库中进行匹配，并将匹配结果反馈至透明显示屏；
透明显示屏，用于展示匹配模块的匹配结果；以及
人数判断模块，用于通过所述前置摄像头获取所述透明显示屏前的人数，判断所述人数是否超过阈值，并当超过阈值时，通知所述透明显示屏显示预置的播放内容。
优选地，所述匹配模块还包括：
优先级设置子模块，用于为所述采集的客户资料设置优先级规则；以及
排序子模块，用于将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
优选地，所述优先级规则为：
所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
优选地，还包括输入模块，用于接收客户的主动查询或扩展。
优选地，所述数据库，用于输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
为解决上述技术问题，本发明实施例提供以下技术方案：
一种透明广告牌，包括：
前置摄像头，用于采集当前客户资料；
匹配模块，用于根据采集的客户资料，在数据库中进行匹配，并将匹配结果反馈至透明显示屏；以及
透明显示屏，用于展示匹配模块的匹配结果。
优选地，所述客户资料，包括以下至少一组：会员登记卡；客户当前关注区域；以及客户的性别、年龄段。
优选地，所述匹配模块还包括：
优先级设置子模块，用于为所述采集的客户资料设置优先级规则；以及
排序子模块，用于将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
优选地，所述优先级规则为：
所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
优选地，还包括输入模块，用于接收客户的主动查询或扩展。
优选地，还包括人数判断模块，用于通过所述前置摄像头获取所述透明显示屏前的人数，判断所述人数是否超过阈值，并当超过阈值时，显示预置的播放内容。
优选地，所述数据库，用于输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
为解决上述技术问题，本发明实施例提供以下技术方案：
一种智能显示方法，包括：
采集当前客户资料；
将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏；以及
通过透明显示屏展示所述匹配结果。
优选地，所述客户资料，包括以下至少一组：会员登记卡；客户当前关注区域；客户的性别、年龄段。
优选地，所述将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏的步骤还包括：
将所述采集的客户资料设置优先级规则；以及
将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
将所述采集的当前客户资料按照预置的优先级依次匹配；以及
将所述匹配结果按照所述预置的优先级进行排序。
优选地，所述的优先级规则为：
所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
优选地，在所述通过透明显示屏展示所述的匹配结果的步骤后，还包括：
进一步接收客户的主动查询或扩展，并输出给所述透明显示屏进行显示。
优选地，获取当前透明显示屏前的人数，判断当前人数是否超过阈值，并当超过阈值时，显示预置的播放内容。
优选地，所述数据库用于，输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
 有益效果
相对于现有技术，本发明的透明广告牌及其智能显示方法通过采集用户是否有会员卡、用户关注区域、以及用户的性别、年龄段等信息，判断用户的购物习惯，并智能选择展示匹配度高的物品，互动性强、且可以及时对客户的潜在需求进行挖掘。
 附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面对实施例中所需要使用的附图作简单的介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获取其他的附图。
图1为本发明中透明广告牌及其智能显示方法的应用环境示意图；
图2为本发明实施例一中的透明广告牌的结构示意图；
图3为本发明实施例二中的智能显示方法的流程示意图；
图4为本发明实施例三中的智能显示方法的流程示意图。
 本发明的最佳实施方式
请参照附图中的图式，其中相同的组件符号代表相同的组件。以下的说明是基于所例示的本发明具体实施例，其不应被视为限制本发明未在此详述的其它具体实施例。
请参阅图1所示，为本发明中透明广告牌及其智能显示方法的应用环境示意图。
本发明中的透明广告牌10一般被安装于橱窗展示间，也可以安装在不适宜移动、试穿、触碰的其他待售物品20前。我们定义透明广告牌10的前端面向客户30，后端面向待售物品20。可以理解的是：所述前后或上下并不应构成对本发明的限制，而仅用于对方向进行说明。
请参照以下实施例，其中，实施例一侧重于智能显示的透明广告牌的模块设计、实施例二、实施例三侧重于智能选择展示内容的显示方法。
可以理解的是：虽然各实施例的侧重不同，但其设计思想是一致的，某个实施例中没有详述的部分，可以参见说明书全文的详细描述，不再赘述。
实施例一
请参阅图2，所示为本发明透明广告牌的结构示意图。所述透明广告牌10，包括：前置摄像头11、匹配模块12、透明显示屏13、输入模块14、人数判断模块15、数据库16、以及处理器17。
前置摄像头11，用于采集当前客户资料。
其中，客户资料包括以下至少一组：(1)会员登记卡；(2)客户当前关注区域；(3)客户的性别、年龄段。
可以理解的是：会员登记卡的采集需要客户主动出示。所述前置摄像头可以通过提取会员登记卡上的数字、图片、二维码或其他可视化标识。在其他实施方式中，还可以集成一个读卡模块（未标示），用于读取会员登记卡的磁条等信息。
匹配模块12，用于根据采集的客户资料，在数据库16中进行匹配，并将匹配结果反馈至透明显示屏13。具体而言，匹配模块12还包括：
优先级设置子模块121，用于将所述采集的客户资料设置优先级规则；以及
排序子模块122，用于将所述匹配结果按照所述优先级规则进行排序，并输出给所述透明显示屏13。
在本发明中，优先级设置子模块121的默认的优先级规则为：所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。通过对客户的购买行为进行统计，其重复购买同类商品的几率最大。若无法查询到其过往的购买记录，则重点展示其关注区域的物品信息。若由于光线过亮、距离过远、背景太复杂无法对焦客户面部或眼神的关注区域时，则统计客户的性别和年龄，对该特征群体普通购买几率较大的物品信息进行展示。
透明显示屏13，用于展示匹配模块12的匹配结果。
输入模块14，用于接收客户的主动查询或扩展。
可以理解的是：所述输入模块14可以是语音式、按键式、或触控式中的一种。所述查询，是指根据客户的输入内容在数据库16中进行查询，并将查询结果输出到所述透明显示屏13。所述扩展，是指当客户的输入内容在数据库16中没有匹配到适合的结果时，将相关或配套的查询结果输出到所述透明显示屏13。比如，当搜索A品牌的B裙子，当前无存货时，可以扩展显示A品牌的C、D等同价位的裙子。又如，当搜索E品牌的手机，无手机售卖时，可以扩展显示手机耳机线、手机贴膜等配件。
在本发明中还可以适应性的加入人数判断模块15，用于通过前置摄像头11获取当前透明显示屏前的人数，判断所述人数是否超过阈值，并当超过阈值时，显示预置的播放内容。
可以通过人数判断模块15，提高透明广告牌的利用率。当人数超过阈值时，通常会播放预置的播放内容，如最新款、折扣款等，增加其单位时间内的受众。
所述数据库16，用于输入并存储会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏13后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域，并可以将上述输入生成并存储为三种格式：(1)会员登记卡，及该会员卡的购物记录；(2)不同性别在各年龄段的购买习惯；(3)所述透明广告牌后物品的位置、及与所述透明广告牌前的成像角度，用于判断客户当前关注区域。
本发明的透明广告牌，通过采集用户是否有会员卡、用户关注区域、以及用户的性别、年龄段等信息，判断用户的购物习惯，并智能选择展示匹配度高的物品，互动性强、且可以及时对客户的潜在需求进行挖掘。
实施例二
请参阅图3，所示为本发明中智能显示方法的流程图。所述智能选择展示内容的显示方法，包括：
在步骤S301中，采集当前客户资料。
可以理解的是：通常采集的步骤由前置摄像头完成，也可以配合读卡器等辅助设备进行采集。
其中，客户资料包括以下至少一组：(1)会员登记卡；(2)客户当前关注区域；(3)客户的性别、年龄段。
在步骤S302中，将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏。
具体而言，可以细化为：(1)设置一优先级规则，用于对所采集的客户资料进行排序；(2)将采集的客户资料在数据库中进行匹配;(3)将所述匹配结果按照所述优先级规则进行排序，并反馈至所述透明显示屏。
在本发明中，默认的优先级规则为：所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。通过对客户的购买行为进行统计，其重复购买同类商品的几率最大。若无法查询到其过往的购买记录，则重点展示其关注区域的物品信息。若由于光线过亮、距离过远、背景太复杂无法对焦客户面部或眼神的关注区域时，则统计客户的性别和年龄，对该特征群体普通购买几率较大的物品信息进行展示。
在步骤S303中，通过透明显示屏展示匹配模块的匹配结果。
本发明的智能显示方法通过采集用户是否有会员卡、用户关注区域、以及用户的性别、年龄段等信息，判断用户的购物习惯，并智能选择展示匹配度高的物品，互动性强、且可以及时对客户的潜在需求进行挖掘。
实施例三
请参阅图4，所示为本发明中智能显示方法的流程图。所述智能显示方法，包括：
在步骤S401中，采集当前客户资料。
可以理解的是：通常采集的步骤由前置摄像头完成，也可以配合读卡器等辅助设备进行采集。
其中，客户资料包括以下至少一组：(1)会员登记卡；(2)客户当前关注区域；(3)客户的性别、年龄段。
在步骤S402中，将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏。
具体而言，可以细化为：(1)设置一优先级规则，用于对所采集的客户资料进行排序；(2)将采集的客户资料在数据库中进行匹配;(3)将所述匹配结果按照所述优先级规则进行排序，并反馈至所述透明显示屏。
在本发明中，默认的优先级规则为：所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。通过对客户的购买行为进行统计，其重复购买同类商品的几率最大。若无法查询到其过往的购买记录，则重点展示其关注区域的物品信息。若由于光线过亮、距离过远、背景太复杂无法对焦客户面部或眼神的关注区域时，则统计客户的性别和年龄，对该特征群体普通购买几率较大的物品信息进行展示。
在步骤S403中，通过透明显示屏展示匹配模块的匹配结果。
在步骤S404中，用于接收客户的主动查询或扩展。
可以理解的是：接收方式可以是语音式、按键式、或触控式中的任一种。所述查询，是指根据客户的输入内容在数据库中进行查询，并将查询结果输出到所述透明显示屏。所述扩展，是指当客户的输入内容在数据库中没有匹配到适合的结果时，将相关或配套的查询结果输出到所述透明显示屏。比如，当搜索A品牌的B裙子，当前无存货时，可以扩展显示A品牌的C、D等同价位的裙子。又如，当搜索E品牌的手机，无手机售卖时，可以扩展显示手机耳机线、手机贴膜等配件。
在步骤S405中，获取当前透明显示屏前的人数，判断所述人数是否超过阈值。其中，若所述人数未超过阈值，则在透明显示器上不显示所述判断过程，若所述人数超过阈值，则执行步骤S406。
可以理解的是：本步骤中的获取是通过前置摄像头进行的。此外，本步骤可以实时进行或间隔一时间段进行。在图中的位置或在说明书中的标号仅用于展示其存在，并不对其发生的时间或先后顺序进行限定。
在步骤S406中，并当所述当前透明显示屏前人数超过阈值时，显示预置的播放内容。
可以通过对人数的判断，提高透明广告牌的利用率。当人数超过阈值时，通常会播放预置的播放内容，如最新款、折扣款等，增加其单位时间内的受众。
此外，对人数的判断对于某些特殊类型的待售物品，还可以很好的保护客户的隐私。
可以理解的是：当所展示的物品最终成交后，交易记录或记录在后台的数据库中，包括会员卡识别码、及其对应会员的性别、年龄、购买记录。此外，数据库中还用于存储各透明显示屏13后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。所述数据库可以将上述输入生成并存储为三种格式：(1)会员登记卡，及该会员卡的购物记录；(2)不同性别在各年龄段的购买习惯；(3)所述透明广告牌后物品的位置、及与所述透明广告牌前的成像角度，用于判断客户当前关注区域。通过对数据库的维护，增加对客户展示的针对性。
本发明的透明广告牌及其智能显示方法通过采集用户是否有会员卡、用户关注区域、以及用户的性别、年龄段等信息，判断用户的购物习惯，并智能选择展示匹配度高的物品，互动性强、且可以及时对客户的潜在需求进行挖掘。
综上所述，虽然本发明已以优选实施例揭露如上，但上述优选实施例并非用以限制本发明，本领域的普通测试人员，在不脱离本发明的精神和范围内，均可作各种更动与润饰，因此本发明的保护范围以权利要求界定的范围为准。

Claims (19)

  1. 一种透明广告牌，其中包括：
    前置摄像头，用于采集当前客户资料，所述客户资料包括以下至少一组：会员登记卡；客户当前关注区域；客户的性别、年龄段；
    匹配模块，用于根据采集的客户资料，在数据库中进行匹配，并将匹配结果反馈至透明显示屏；
    透明显示屏，用于展示匹配模块的匹配结果；以及
    人数判断模块，用于通过所述前置摄像头获取所述透明显示屏前的人数，判断所述人数是否超过阈值，并当超过阈值时，通知所述透明显示屏显示预置的播放内容。
  2. 如权利要求1所述的透明广告牌，其中所述匹配模块还包括：
    优先级设置子模块，用于为所述采集的客户资料设置优先级规则；以及
    排序子模块，用于将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
  3. 如权利要求1所述的透明广告牌，其中所述优先级规则为：
    所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
  4. 如权利要求1所述的透明广告牌，其中还包括输入模块，用于接收客户的主动查询或扩展。
  5. 如权利要求1所述的透明广告牌，其中所述数据库，用于输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
  6. 一种透明广告牌，其中包括：
    前置摄像头，用于采集当前客户资料；
    匹配模块，用于根据采集的客户资料，在数据库中进行匹配，并将匹配结果反馈至透明显示屏；以及
    透明显示屏，用于展示匹配模块的匹配结果。
  7. 如权利要求6所述的透明广告牌，其中所述客户资料，包括以下至少一组：
    会员登记卡；
    客户当前关注区域；以及
    客户的性别、年龄段。
  8. 如权利要求7所述的透明广告牌，其中所述匹配模块还包括：
    优先级设置子模块，用于为所述采集的客户资料设置优先级规则；以及
    排序子模块，用于将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
  9. 如权利要求7所述的透明广告牌，其中所述优先级规则为：
    所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
  10. 如权利要求7所述的透明广告牌，其中还包括输入模块，用于接收客户的主动查询或扩展。
  11. 如权利要求6所述的透明广告牌，其中还包括人数判断模块，用于通过所述前置摄像头获取所述透明显示屏前的人数，判断所述人数是否超过阈值，并当超过阈值时，显示预置的播放内容。
  12. 如权利要求6所述的透明广告牌，其中所述数据库，用于输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
  13. 一种智能显示方法，其中包括：
    采集当前客户资料；
    将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏；以及
    通过透明显示屏展示所述匹配结果。
  14. 如权利要求13所述的显示方法，其中所述客户资料，包括以下至少一组：
    会员登记卡；
    客户当前关注区域；
    客户的性别、年龄段。
  15. 如权利要求14所述的显示方法，其中所述将采集的客户资料在数据库中进行匹配，并将匹配结果反馈至透明显示屏的步骤还包括：
    将所述采集的客户资料设置优先级规则；以及
    将所述匹配结果按照所述的优先级规则进行排序，并输出给所述透明显示屏。
    将所述采集的当前客户资料按照预置的优先级依次匹配；以及
    将所述匹配结果按照所述预置的优先级进行排序。
  16. 如权利要求14所述的显示方法，其中所述的优先级规则为：
    所述会员登记卡优于所述当前关注区域，所述当前关注区域优于所述客户性别、年龄。
  17. 如权利要求14所述的显示方法，其中在所述通过透明显示屏展示所述的匹配结果的步骤后，还包括：
    进一步接收客户的主动查询或扩展，并输出给所述透明显示屏进行显示。
  18. 如权利要求13所述的显示方法，其中获取当前透明显示屏前的人数，判断当前人数是否超过阈值，并当超过阈值时，显示预置的播放内容。
  19. 如权利要求13所述的显示方法，其中所述数据库用于，输入并存储所述会员卡识别码、及其对应会员的性别、年龄、购买记录；以及各透明显示屏后的物品摆放位置及其对应在各透明显示屏前的成像角度，用于判断客户当前关注区域。
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CN104881801A (zh) * 2015-06-17 2015-09-02 中国建设银行股份有限公司上海市分行 一种银行卡智能营销的方法及其装置
CN108428379A (zh) * 2018-06-15 2018-08-21 郑州思辩科技有限公司 一种节能唯物哲学教学演示器及演示方法
CN111103966A (zh) * 2018-10-25 2020-05-05 安徽黑洞科技有限公司 一种智能展品统筹控制系统
CN111027895A (zh) * 2019-05-16 2020-04-17 珠海随变科技有限公司 商品的备料预测、行为数据收集方法、装置、设备和介质
CN111261069A (zh) * 2020-01-17 2020-06-09 深圳大圆影业有限公司 一种多功能广告传媒装置

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