WO2016011178A1 - Balise publicitaire pour environnements de vente au détail - Google Patents

Balise publicitaire pour environnements de vente au détail Download PDF

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Publication number
WO2016011178A1
WO2016011178A1 PCT/US2015/040612 US2015040612W WO2016011178A1 WO 2016011178 A1 WO2016011178 A1 WO 2016011178A1 US 2015040612 W US2015040612 W US 2015040612W WO 2016011178 A1 WO2016011178 A1 WO 2016011178A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
retail
beacon
advertising beacon
power
Prior art date
Application number
PCT/US2015/040612
Other languages
English (en)
Inventor
Kenneth W. Kayser
Jonathan Hager
Ronald E. EARLEY
Original Assignee
Tagnetics, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US14/520,900 external-priority patent/US20150108838A1/en
Priority claimed from US14/520,835 external-priority patent/US20150110153A1/en
Application filed by Tagnetics, Inc. filed Critical Tagnetics, Inc.
Publication of WO2016011178A1 publication Critical patent/WO2016011178A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • a method in a retail advertising system comprising a plurality of advertising beacons inductively coupled to a controller and disposed in a retail environment, the method comprises transmitting, from each advertising beacon of the plurality of advertising beacons to a smart device, a micro-located signal comprising a coupon; receiving, at each of the advertising beacons of the plurality of advertising beacons from the smart device, an acceptance or rejection of the coupon; sending a notification of the acceptance or rejection of the coupon from each of the advertising beacons of the plurality of advertising beacons to the controller; aggregating at the controller the notifications received from each of the advertising beacons of the plurality of advertising beacons; and outputting, from the controller to a user interface, aggregated coupon data.
  • FIG. 2 is a simplified schematic diagram of a retail environment configured with a plurality of advertising beacons in accordance with some embodiments of the present disclosure.
  • FIGs. 3A and 3B are illustrations of content received at a smart device in accordance with some embodiments of the present disclosure.
  • FIG. 7 A is a simplified block diagram of the communication paths between an advertising beacon, a smart device, and a wireless access point in accordance with some embodiments of the present disclosure.
  • FIG. 7B is a component diagram of a beacon transmission in accordance with some embodiments of the present disclosure.
  • FIGs. 1A and IB are schematic diagrams of a power and control system 100 configured for a retail environment in accordance with various embodiments of the present disclosure.
  • the power and control system 100 provides electrical power and control signals to a plurality of advertising beacons B, electronic shelf labels 107, out of stock sensors 109, promotional glass displays 110, video monitors 1 1 1, cameras 112, motion detectors 1 14, and/or product lighting arrays 1 16.
  • power and control system 100 comprises a power source 101 and controller 103 which provide electrical power and control signals onto a primary distribution loop 1 13.
  • Secondary distribution loops 115 are connected to primary distribution loop 113 via inductively coupled connectors 117.
  • devices such as advertising beacons B, electronic shelf labels 107, out of stock sensors 109, and video monitors 111 are inductively coupled to the primary distribution loop 113 via a power converter 1 19.
  • a single retail environment has a plurality of primary distribution loops 113. For example, in a retail store a primary distribution loop 113 can be disposed along each row of shelves, with a secondary distribution loop 115 disposed along each shelf.
  • TSC 150 in wireless communication with a plurality of controllers 103.
  • TSC 150 is connected to a database 151.
  • the TSC 150 is responsible for managing the overall power and control system 100, particularly the data collected by and distributed to the various electronic devices (i.e. advertising beacons B, electronic shelf labels 107, out of stock sensors 109, promotional glass displays 110, video monitors 111, cameras 112, motion detectors 114, and/or product lighting arrays 116).
  • Controller 103 is responsible for distributing power and communications to the various electronic devices. In some embodiments, controller 103 maintains a directory of the downstream electronic devices for which it is responsible.
  • an advertising beacon B when placed in a retail environment 200 it automatically locates its position using an integral GPS transceiver. In still further embodiments, GPS coordinates are entered manually upon installation and setup of the advertising beacon B.
  • Path 203 illustrates the potential movement of a customer through retail environment 200.
  • controller 103 is configured to store
  • a smart device 105 at position 1 (indicated in FIG. 2 as a box with numeral 2 inside) interacts with a first advertising beacon B l, then moves to position 2 and interacts with a second advertising beacon B2, and finally moves to position 3 and interacts with a third advertising beacon B3, the controller 103 saves data regarding the interaction of the smart device 105 with each of the three advertising beacons B l, B2, and B3.
  • FIG. 8 is a simplified illustration of one embodiment 800 of the present disclosure of an advertising beacon B integrated with a system of electronic shelf labels 107 and an out-of-stock sensor 109. As described with respect to FIG. 1 above, FIG. 8 illustrates a power source 101 and controller 103 connected to a primary distribution loop 113.
  • a promotion or coupon will change based on an out of stock signal from the out-of-stock sensor.
  • a coupon associated with an out of stock retail item could be amended to offer later home delivery of the item or to provide a coupon redeemable at the customer's next visit when the retail item will presumably be in stock.
  • the coupon for an out of stock retail item could indicate an alternative location within a retail environment where the retail item is able to be purchased.
  • the content transmitted from an advertising beacon B associated with an out of stock retail item could lead to the retailer's website where the product is offered for online purchasing.
  • the advertising beacon B can automatically change the coupon being offered if the retail item associated with the coupon is no longer in stock so that the advertising beacon only offers coupons for retail items that are in stock.
  • U.S. Patent Application 14/152,678, entitled “Inventory Control System,” discloses an inventory control system which uses weight sensors, such as the out of stock sensor 109 pictured in FIG. 8, to determine and track an inventory at the shelf. Advertising beacon B can thus be programmed to cease offering a promotion or coupon once a product reaches a predetermined low inventory level.
  • advertising beacon B can aide a customer's product selection.
  • advertising beacon B is programmed such that once a customer has accepted a coupon offered by the advertising beacon B - as disclosed at block 407 of FIG. 4 - the associated electronic shelf label 107 will flash, illuminate, or otherwise change configuration to draw the customer's attention and signal to the customer that the associated product of the coupon is stocked above the electronic shelf label 107.
  • U.S. U.S.
  • system 900 is software run on controller 103.
  • changes to system 900 are transmitted via power and control system 100 and received at advertising beacon B almost instantaneously. This enables a retailer to quickly and easily update the content being broadcast by various advertising beacons throughout the retail environment.
  • a headquarters 1001 or other content management control center is connected to the Internet 1003.
  • a controller 103 is located in Store #1 and is also connected to the Internet 1003. Headquarters 1001 is thus able to send or 'push' content via the Internet 1003 out to controller 103 and then on to a specified advertising beacon.
  • a controller 103 is associated with three advertising beacons B l , B2, and B3. If each advertising beacon B l in each store for a given retailer is associated with the same product, then the retailer's headquarters is able to push content to a full set of advertising beacons B without requiring intermediate action by store personnel.
  • headquarters 1001 is able to update content of advertising beacons B across a plurality of retail locations, as illustrated in FIG. 10, by updating the web address associated with the broadcast programmed computer code of each advertising beacon.
  • content is not 'pushed' to advertising beacons B as described above; instead the advertising beacons continue to broadcast the same code to smart devices 105. However, the content located at the web address associated with the code is altered or updated.
  • a retail environment is divided into sections with each section having an advertising beacon B. Sections can be assigned using a system of XY coordinates or GPS positions.
  • the advertising beacon B in each section broadcasts a web address or programmed computer code associated with a web address which is linked to a web-based inventory control system.
  • the web-based inventory control system receives signals from out of stock sensors and inventory control devices to track at-the- shelf inventory in real time.
  • the web-based inventory control system is configured to display the real-time at-the- shelf inventory as a vertical planogram (i.e. a schematic of a vertical plane view of the shelf area).
  • the vertical planogram is configurable to display data associated with each product area within the shelf section, such as product stocked in that area, current inventory, depletion rate, price, pricing change history, pending price changes, obsolete products, product facings, and electronic shelf label maintenance due or pending.
  • the web-based inventory control system provides different access for customers and store personnel.
  • a customer may view the vertical planogram to selectably identify products of interest and to retrieve basic information regarding a product such as price, ingredients, and availability.
  • Store personnel are able to retrieve more extensive and more detailed information, for example information regarding the pricing history of the product.
  • an installer application will associate that advertising beacon B with a section of the retail environment planogram.
  • the section can be an aisle, shelf, or other distinct area of the retail environment.
  • Store personnel using smart devices 105 in the retail environment receive broadcasts from an advertising beacon B and access the planogram associated with that location or section. Store personnel can then assure planogram integrity.
  • advertising beacons receive electrical power via the power and control system 100, eliminating the need to expensive batteries which are difficult and time-consuming to manually replace.
  • the broadcast content of an advertising beacon can be remotely and instantaneously updated using control signals transmitted via the power and control system 100.
  • a simplified and effective method is provided for installation of the advertising beacons which allows for a rapid integration into a larger network of electronic devices and association with a specific product.
  • integration into the larger network provides unique functionality which aids a customer's product selection, such as the use of electronic shelf labels and promotional glass displays to indicate the location of the advertised product.
  • a content management system is provided which allows for remote, nationwide or region-wide alteration of advertising beacon content.
  • advertising beacons can be easily re-located within a retail environment and programmed messages 713 associated with the beacons can be updated to reflect the new location and new content associated with a product or products in the new location.
  • the advertising beacons provide crucial real-time data to retailers and in-store personnel regarding coupon utilization, advertisement success rate, and in- store traffic patterns.
  • processor encompasses all apparatus, devices, and machines for processing data, including by way of example a programmable processor, a computer, or multiple processors or computers.
  • the processor can include, in addition to hardware, code that creates an execution environment for the computer program in question, e.g., code that constitutes processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them.
  • a computer program (also known as a program, software, software application, app, script, or code) can be written in any form of programming language, including compiled or interpreted languages, or declarative or procedural languages, and it can be deployed in any form, including as a standalone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
  • a computer program does not necessarily correspond to a file in a file system.
  • a program can be stored in a portion of a file that holds other programs or data (e.g., one or more scripts stored in a markup language document), in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub programs, or portions of code).
  • a computer program can be deployed to be executed on one computer or on multiple computers that are located at one site or distributed across multiple sites and interconnected by a communication network or as an app on a mobile device such as a tablet, PDA or phone.
  • processors suitable for the execution of a computer program include, by way of example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer or mobile device.
  • a processor will receive instructions and data from a read only memory or a random access memory or both.
  • the essential elements of a computer are a processor for performing instructions and one or more data memory devices for storing instructions and data.
  • a computer will also include, or be operatively coupled to receive data from or transfer data to, or both, one or more mass storage devices for storing data, e.g., magnetic, magneto optical disks, or optical disks.
  • mass storage devices for storing data, e.g., magnetic, magneto optical disks, or optical disks.
  • a computer need not have such devices.
  • a computer can be embedded in another device, e.g., a mobile telephone, a personal digital assistant (PDA), a mobile audio or video player, a game console, a Global Positioning System (GPS) receiver, to name just a few.
  • PDA personal digital assistant
  • GPS Global Positioning System
  • Computer readable media suitable for storing computer program instructions and data include all forms data memory including non volatile memory, media and memory devices, including by way of example semiconductor memory devices, e.g., EPROM, EEPROM, and flash memory devices; magnetic disks, e.g., internal hard disks or removable disks; magneto optical disks; and CD ROM and DVD- ROM disks.
  • semiconductor memory devices e.g., EPROM, EEPROM, and flash memory devices
  • magnetic disks e.g., internal hard disks or removable disks
  • magneto optical disks e.g., CD ROM and DVD- ROM disks.
  • the processor and the memory can be supplemented by, or incorporated in, special purpose logic circuitry.
  • embodiments of the subject matter described in this specification can be implemented on a computer having a display device, e.g., a CRT (cathode ray tube), LCD (liquid crystal display) monitor or other monitor, for displaying information to the user and a keyboard and a pointing device, e.g., a mouse or a trackball, by which the user can provide input to the computer.
  • a display device e.g., a CRT (cathode ray tube), LCD (liquid crystal display) monitor or other monitor
  • a keyboard and a pointing device e.g., a mouse or a trackball
  • Other kinds of devices can be used to provide for interaction with a user as well; for example, input from the user can be received in any form, including acoustic, speech, or tactile input.
  • Embodiments of the subject matter described in this specification can be implemented in a computing system that includes a back end component, e.g., as a data server, or that includes a middleware component, e.g., an application server, or that includes a front end component, e.g., a client computer having a graphical user interface or a Web browser through which a user can interact with an implementation of the subject matter described is this specification, or any combination of one or more such back end, middleware, or front end components.
  • the components of the system can be interconnected by any form or medium of digital data communication, e.g., a
  • Examples of communication networks include a local area network (“LAN”) and a wide area network (“WAN”), e.g., the Internet.
  • LAN local area network
  • WAN wide area network
  • the computing system can include clients and servers.
  • a client and server are generally remote from each other and typically interact through a
  • client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne une balise publicitaire configurée en vue d'un couplage inductif à un système d'alimentation et de commande pouvant comprendre divers dispositifs électroniques de vente au détail comme des étiquettes électroniques de rayonnages, des affichages sur écrans vidéo, des capteurs de rupture de stock ou de régulation des stocks, des présentoirs promotionnels en verre, etc. La balise publicitaire diffuse sans fil du contenu, comme une adresse web ou un code d'ordinateur programmé associé à une adresse web, vers des dispositifs intelligents qui sont en mesure de récupérer des coupons, des publicités, des informations sur des produits, etc. à partir de l'adresse web. La balise publicitaire fonctionne en conjonction avec d'autres dispositifs électriques du système d'alimentation et de commande pour assister la sélection d'un produit par un client et pour assister la gestion des stocks et de l'information par le personnel du magasin.
PCT/US2015/040612 2014-07-15 2015-07-15 Balise publicitaire pour environnements de vente au détail WO2016011178A1 (fr)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US201462024510P 2014-07-15 2014-07-15
US62/024,510 2014-07-15
US14/520,900 2014-10-22
US14/520,835 2014-10-22
US14/520,900 US20150108838A1 (en) 2013-10-22 2014-10-22 Solar power system for retail environments
US14/520,835 US20150110153A1 (en) 2013-10-22 2014-10-22 Temperature sensor for retail environments

Publications (1)

Publication Number Publication Date
WO2016011178A1 true WO2016011178A1 (fr) 2016-01-21

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018105930A1 (fr) * 2016-12-06 2018-06-14 삼성전자 주식회사 Serveur et dispositif électronique pour transmettre et recevoir des informations relatives à une balise
CN111508338A (zh) * 2019-01-31 2020-08-07 光远科技股份有限公司 电子货架显示设备
US11188959B2 (en) 2019-08-26 2021-11-30 International Business Machines Corporation Point of purchase based physical item offer optimization
CN115516487A (zh) * 2020-06-11 2022-12-23 松下知识产权经营株式会社 信息提供方法、控制方法、通信终端、程序以及记录介质

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5537126A (en) * 1993-09-03 1996-07-16 Kayser Ventures, Ltd. Article-information display system using electronically controlled tags
US5736967A (en) * 1993-09-03 1998-04-07 Kayser Ventures, Ltd. Article-information display system using electronically controlled tags
US20110072132A1 (en) * 2009-09-21 2011-03-24 Checkpoint Systems, Inc. Retail Product Tracking System, Method, and Apparatus
US20130217333A1 (en) * 2012-02-22 2013-08-22 Qualcomm Incorporated Determining rewards based on proximity of devices using short-range wireless broadcasts
US20130226704A1 (en) * 2012-02-24 2013-08-29 David Fernandez Consumer Interaction Using Proximity Events

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5537126A (en) * 1993-09-03 1996-07-16 Kayser Ventures, Ltd. Article-information display system using electronically controlled tags
US5736967A (en) * 1993-09-03 1998-04-07 Kayser Ventures, Ltd. Article-information display system using electronically controlled tags
US20110072132A1 (en) * 2009-09-21 2011-03-24 Checkpoint Systems, Inc. Retail Product Tracking System, Method, and Apparatus
US20130217333A1 (en) * 2012-02-22 2013-08-22 Qualcomm Incorporated Determining rewards based on proximity of devices using short-range wireless broadcasts
US20130226704A1 (en) * 2012-02-24 2013-08-29 David Fernandez Consumer Interaction Using Proximity Events

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018105930A1 (fr) * 2016-12-06 2018-06-14 삼성전자 주식회사 Serveur et dispositif électronique pour transmettre et recevoir des informations relatives à une balise
US11026065B2 (en) 2016-12-06 2021-06-01 Samsung Electronics Co., Ltd. Server and electronic device for transmitting and receiving information related to beacon
CN111508338A (zh) * 2019-01-31 2020-08-07 光远科技股份有限公司 电子货架显示设备
US11188959B2 (en) 2019-08-26 2021-11-30 International Business Machines Corporation Point of purchase based physical item offer optimization
CN115516487A (zh) * 2020-06-11 2022-12-23 松下知识产权经营株式会社 信息提供方法、控制方法、通信终端、程序以及记录介质

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