WO2016000394A1 - 一种信息获取方法及装置 - Google Patents

一种信息获取方法及装置 Download PDF

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Publication number
WO2016000394A1
WO2016000394A1 PCT/CN2014/092510 CN2014092510W WO2016000394A1 WO 2016000394 A1 WO2016000394 A1 WO 2016000394A1 CN 2014092510 W CN2014092510 W CN 2014092510W WO 2016000394 A1 WO2016000394 A1 WO 2016000394A1
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WIPO (PCT)
Prior art keywords
user
information
product
image
module
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PCT/CN2014/092510
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English (en)
French (fr)
Inventor
李伦兵
左杨眉
Original Assignee
中兴通讯股份有限公司
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Publication of WO2016000394A1 publication Critical patent/WO2016000394A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/725—Cordless telephones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • the present invention relates to the field of information acquisition technologies, and in particular, to an information acquisition method and apparatus.
  • TV shopping has gradually evolved from a traditional TV direct advertising method to a modern professional TV shopping channel.
  • the traditional TV direct selling advertising shopping method is to promote the product by playing an advertisement on the television.
  • the audience that is, the consumer, makes a reservation by calling the hotline provided in the advertisement, and then delivers the goods to the door through the logistics express, and recovers the payment.
  • TV direct sales ads are repeatedly played, and too much exaggerated publicity, the audience is likely to be tired of consumers.
  • Modern TV shopping also known as family shopping, is based on the TV station's special shopping channel. It broadcasts product information through live or recorded broadcasts 24 hours a day, 7 days a week, and broadcasts the program with the concept of “Teaching, Buying, Not Selling”. Consumers can get a variety of product information from them, and can directly order their favorite products by phone or Internet, and accept the delivery home service.
  • This type of shopping requires viewers to watch shopping programs for a long time, and it is difficult to attract the interest of a large audience. Sometimes only middle-aged and middle-aged women in some middle-income families watch and participate in the purchase.
  • the present invention provides an information acquisition method and apparatus for solving the above technical problems.
  • An information acquisition method includes:
  • the step of intercepting the television video and/or image comprises:
  • User-specified television video and/or images are captured in a frozen or replayed television video.
  • the step of acquiring the product information of the product according to the user's selection instruction for the product in the television video and/or the image comprises:
  • the step of acquiring the product information of the product according to the user's selection instruction for the product in the television video and/or the image comprises:
  • the terminal intercepts a product image of the product in the television video and/or image according to a user touch operation instruction
  • the terminal sends the product image to the background mall server through the mobile network or the wireless wifi network;
  • the terminal acquires commodity information of the commodity from the background mall server.
  • the method includes:
  • the merchandise order information is displayed, and a payment operation interface is provided for the user to confirm the payment.
  • the method further includes:
  • the terminal displays the product information to a user, and receives a product order request of the user;
  • the terminal displays the merchandise order information, and provides a payment operation interface for the user to confirm the payment.
  • the method further includes:
  • the confirmation receipt information is submitted to the backstage mall server to trigger the backstage mall server to make a payment to the merchant.
  • An information acquiring device is applied to a host side, and includes an intercepting module and an information acquiring module, wherein:
  • the intercepting module is configured to: intercept television video and/or image
  • the information acquiring module is configured to: obtain product information of the commodity according to a user's selection instruction of the product in the television video and/or the image; wherein the commodity information is used to provide a subscription operation for the user.
  • the intercepting module includes a video control unit and an intercepting unit, where:
  • the video control unit is configured to: freeze or play back a television video according to a received gesture action command of the user or through a remote controller;
  • the intercepting unit is configured to: intercept the user-specified television video and/or image according to a user touch operation instruction in the fixed or played back TV video.
  • the information acquiring module includes a picture intercepting unit, a picture sending unit, and an information receiving unit, where:
  • the picture intercepting unit is configured to: intercept a product picture of the product in the television video and/or image according to a user selection instruction of the product;
  • the picture sending unit is configured to: send the product picture to the background store server through the mobile network or the wireless wifi network;
  • the information receiving unit is configured to: receive commodity information of the commodity fed back by the background mall server.
  • the apparatus further includes an ordering module, wherein:
  • the ordering module is configured to: display the product information to the user, receive a product order request of the user; send the product order request to the background mall server, and receive the product order information returned by the background mall server; Product order information, providing a payment operation interface for the user to confirm the payment.
  • the apparatus further includes a first receipt processing module, wherein:
  • the first receipt processing module is configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the backstage mall server to trigger the backstage mall server to make a payment to the merchant.
  • An information acquiring device is applied to a terminal side, and includes:
  • the acquisition module is configured to: obtain a television video and/or an image
  • the product information obtaining module is configured to: obtain product information of the product according to a user's selection instruction of the product in the television video and/or the image; wherein the product information is used to provide a user with a subscription operation.
  • the acquiring module includes a synchronization unit, a scanning unit, and a touch acquisition unit, where:
  • the synchronization unit is configured to: synchronize the television video and/or image intercepted by the host side;
  • the scanning unit is configured to: scan a television video and/or an image through a camera of the terminal;
  • the touch acquisition unit is configured to intercept a television video and/or an image specified by the user according to a user touch operation instruction.
  • the product information acquiring module includes a product image capturing unit, a product image sending unit, and a commodity information acquiring unit, where:
  • the product image intercepting unit is configured to: intercept a product image of the product in the television video and/or image according to a user selection instruction of the product;
  • the product image sending unit is configured to: send the product image to the background mall server through the mobile network or the wireless wifi network;
  • the commodity information acquiring unit is configured to: obtain commodity information of the commodity from the background mall server.
  • the apparatus further includes an order ordering module, wherein:
  • the merchandise ordering module is configured to: display the merchandise information to the user, receive the merchandise order request of the user; send the merchandise order request to the background mall server, and receive the merchandise order information returned by the backstage mall server;
  • the commodity order information is provided, and a payment operation interface is provided for the user to confirm the payment.
  • the apparatus further includes a second receipt processing module, wherein:
  • the second receipt processing module is configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the background mall server to trigger the background mall server to make a payment to the merchant.
  • a computer program comprising program instructions that, when executed by a computer, cause the computer to perform any of the above-described methods of information acquisition.
  • a carrier carrying the computer program A carrier carrying the computer program.
  • the TV viewer/consumer/system user does not need to look at the boring advertisement or the shopping program, and when he watches the ordinary TV drama, the movie, the variety show, and the like, he finds that the product of interest is immediately fixed by the gesture or the remote control. Screen and select items and purchase them via TV or terminal (eg computer, mobile app).
  • TV or terminal eg computer, mobile app.
  • FIG. 1 is a flowchart of an information acquisition method according to an embodiment of the present invention.
  • FIG. 2 is a structural block diagram of an information acquiring apparatus applied to a host side according to an embodiment of the present invention
  • FIG. 3 is a structural block diagram of an information acquiring apparatus applied to a terminal side according to an embodiment of the present invention
  • FIG. 4 is a schematic diagram of a system module according to Embodiment 1 of the present invention.
  • FIG. 5 is a schematic diagram of a system module according to Embodiment 2 of the present invention.
  • FIG. 6 is a flow chart of performing television shopping according to Embodiments 1 and 2 of the present invention.
  • FIG. 7 is a schematic diagram of a system module of three according to an embodiment of the present invention.
  • FIG. 8 is a flow chart of three television shopping according to an embodiment of the present invention.
  • the present invention provides a method and an apparatus for acquiring information.
  • the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
  • FIG. 1 is a flowchart of an information acquisition method according to an embodiment of the present invention. As shown in FIG. 1, the method includes the following steps (step S102- Step S104):
  • step S102 the television video and/or image is intercepted.
  • this step it can be implemented in two ways, that is, freeze or play back the TV video according to the received gesture action command of the user; or, freeze or play back the TV video according to the remote controller; and then intercept the television video in the freeze or playback User-specified TV video and/or image.
  • freeze or play back the TV video according to the received gesture action command of the user
  • freeze or play back the TV video according to the remote controller
  • intercept the television video in the freeze or playback User-specified TV video and/or image it is not limited to the above two types, as long as the television video can be intercepted.
  • Step S104 Acquire product information of the product according to a user's selection instruction for the product in the TV video and/or the image; wherein the product information is used to provide a user with a subscription operation.
  • the process of acquiring the product information may be implemented on the host side or in the terminal. Side implementation. Based on this, the embodiment provides an optional implementation manner, namely:
  • Acquiring the product information of the product according to the user's selection instruction for the product in the television video and/or the image including: intercepting the product image of the product in the television video and/or the image according to the user's selection instruction for the product;
  • the network or wireless wifi network sends the product image to the background store server; receives the product information of the product feedback from the backstage store server.
  • Acquiring the product information of the product according to the user's selection instruction for the product in the television video and/or the image further comprising: synchronizing the intercepted television video and/or image to the terminal; or scanning the television video and/or image through the terminal camera
  • the terminal intercepts the product picture of the product in the TV video and/or image according to the user's touch operation instruction; the terminal sends the product picture to the background store server through the mobile network or the wireless wifi network; the terminal obtains the product information of the product from the background mall server .
  • the host side or the terminal side may interact with the background mall server to complete the commodity ordering operation.
  • the embodiment provides an optional implementation manner, namely:
  • the product information is displayed to the user, and the product order request of the user is received; the product order request is sent to the backstage mall server, and the product order information returned by the backstage mall server is received; the product order information is displayed, and the product order information is displayed.
  • the payment operation interface is for the user to confirm the payment.
  • the host side After receiving the user confirmation receipt instruction, the host side submits the confirmation receipt information to the backstage mall server to trigger the backstage mall server to make a payment to the merchant.
  • the second is cash on delivery, merchants deliver goods to consumers through postal express delivery, consumers pay when they receive goods, need cash transactions, couriers are responsible for collecting payment, involving change.
  • This method generally requires payment and then inspection, although it is safer than the method of first payment and delivery, but it is still prone to actual The difference between the effect of goods and TV publicity is large.
  • Mobile payment is the use of smart phones to connect to the Internet through mobile networks. Online payment is made, mobile payment operations are very convenient, and security technologies are becoming more mature, greatly improving the user experience.
  • the embodiment provides an optional implementation manner, that is, after the terminal acquires the product information of the product, the terminal displays the product information to the user, and receives the product order request of the user; the terminal sends the product order request to the background store server. Receiving the merchandise order information returned by the background mall server; the terminal displays the terminal merchandise order information, and provides a payment operation interface for the user to confirm the payment.
  • the terminal After receiving the user confirmation receipt instruction, the terminal submits the confirmation receipt information to the backstage mall server to trigger the backstage mall server to make a payment to the merchant.
  • FIG. 2 is a structural block diagram of an information acquiring apparatus applied to a host side according to an embodiment of the present invention. As shown in FIG. 2, the apparatus includes: an intercepting module 10 and an information acquiring module 12. The structure is described in detail below.
  • the intercepting module 10 is configured to intercept a television video and/or an image
  • the information obtaining module 12 is connected to the intercepting module 10, and is configured to obtain commodity information of the commodity according to a user's selection instruction for the product in the television video and/or the image; wherein the commodity information is used to provide a subscription operation for the user.
  • the intercepting module 10 includes: a video control unit, configured to freeze or play back a television video according to the received gesture action command of the user or through a remote controller; and the intercepting unit is configured to freeze or replay the television video according to The user touches an operation command to intercept a user-specified television video and/or image.
  • the information acquiring module 12 includes: a picture intercepting unit, configured to intercept a product image of the product in the television video and/or the image according to the user's selection instruction of the product; the image sending unit, The utility model is configured to send the product image to the background store server through the mobile network or the wireless wifi network; and the information receiving unit is configured to receive the commodity information of the commodity fed back by the background mall server.
  • a picture intercepting unit configured to intercept a product image of the product in the television video and/or the image according to the user's selection instruction of the product
  • the utility model is configured to send the product image to the background store server through the mobile network or the wireless wifi network
  • the information receiving unit is configured to receive the commodity information of the commodity fed back by the background mall server.
  • the device further includes: an ordering module, configured to display the product information to the user, receive the product order request of the user; send the product order request to the background mall server, receive the product order information returned by the backstage mall server; display the product Order information, providing a payment operation interface for the user to confirm the payment.
  • an ordering module configured to display the product information to the user, receive the product order request of the user; send the product order request to the background mall server, receive the product order information returned by the backstage mall server; display the product Order information, providing a payment operation interface for the user to confirm the payment.
  • the device further includes: a first receipt processing module, configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the background mall server to trigger the background mall server to send the payment to the merchant.
  • a first receipt processing module configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the background mall server to trigger the background mall server to send the payment to the merchant.
  • FIG. 3 is a structural block diagram of an information acquiring apparatus applied to a terminal side according to an embodiment of the present invention. As shown in FIG. 3, the apparatus includes: an obtaining module 20 and a commodity information acquiring module 22. The structure is described in detail below.
  • the obtaining module 20 is configured to obtain a television video and/or an image
  • the product information obtaining module 22 is connected to the obtaining module 20, and is configured to acquire commodity information of the commodity according to a user's selection instruction for the product in the television video and/or the image; wherein the commodity information is used to provide a subscription operation for the user.
  • the obtaining module 20 includes: a synchronization unit, configured to synchronize the television video and/or image captured by the host side; or a scanning unit, configured to scan a television video and/or an image by using a camera of the terminal; or
  • the touch acquisition unit is configured to intercept a television video and/or an image specified by the user according to a user touch operation instruction.
  • the product information acquiring module 22 includes: a product image intercepting unit, configured to intercept a product image of the product in the television video and/or the image according to the user's selection instruction for the product; and the product image sending unit, configured to move The network or the wireless wifi network sends the product image to the background mall server; the product information obtaining unit is configured to obtain the product letter of the product from the background mall server. interest.
  • a product image intercepting unit configured to intercept a product image of the product in the television video and/or the image according to the user's selection instruction for the product
  • the product image sending unit configured to move The network or the wireless wifi network sends the product image to the background mall server
  • the product information obtaining unit is configured to obtain the product letter of the product from the background mall server. interest.
  • the device further includes: an item ordering module, configured to display the item information to the user, receive the item order request of the user; send the item order request to the background mall server, and receive the item order information returned by the backstage mall server; Product order information, providing a payment operation interface for the user to confirm the payment.
  • an item ordering module configured to display the item information to the user, receive the item order request of the user; send the item order request to the background mall server, and receive the item order information returned by the backstage mall server
  • Product order information providing a payment operation interface for the user to confirm the payment.
  • the device further includes: a second receipt processing module, configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the background mall server, to trigger the background mall server to send the payment to the merchant.
  • a second receipt processing module configured to: after receiving the user confirming the receipt instruction, submit the confirmation receipt information to the background mall server, to trigger the background mall server to send the payment to the merchant.
  • the technical solution of the present invention proposes a television shopping method using a gesture (or remote controller) and a mobile phone operation, so that the television viewer does not need to look at a lot of boring advertisements, so that the user can select the favorite products appearing in the television program at any time, simplifying the user's shopping.
  • the technical solution of the present invention comprises: a television shopping system based on a gesture (or remote controller) and a mobile phone operation, comprising: a television module, a gesture capture device module, a host module, a remote controller module, a mobile APP module, and a background mall module.
  • the television module is connected to the host module and is responsible for playing television programs, including serial dramas, movies, variety shows and other television programs, which can be controlled by the host module, and the host module can freeze the television screen and obtain the current television screen image. Or a short video before or after.
  • the gesture capture device module is connected to the host, and the user's gesture action is sensed by the video camera, and the gesture action instruction of the user is transmitted to the host module.
  • the host module performs control command processing, freezes the television screen according to the gesture action command obtained by the gesture capture device, and acquires the current screen image from the television program or synchronizes a short video to the mobile phone APP.
  • the remote controller module is connected to the television.
  • the gesture capture device module can be used to freeze the television screen or play back the television screen.
  • the mobile phone APP module is connected to the host module through a wireless local area network, and is connected to the background mall module through a mobile network or a wifi network.
  • the mobile APP module mainly provides the following functions: a TV screen image that can be fixed by the host module synchronization gesture or a small video before and after.
  • the mobile APP module provides an image browsing function, and provides a product function on the touch positioning image, which can identify the product according to the user's finger touch position and intercept the product image.
  • the mobile APP module provides a movie playback function, and provides a function of the user's finger touching the frozen movie image, and can identify the product according to the position touched by the user's finger on the frozen image and intercept the product image.
  • the mobile APP After the user touches and locates the specific product on the mobile APP module and selects the product, the mobile APP sends the product image to the background mall module through the mobile network or the wifi network, and obtains the information of the corresponding product from the background mall module to be displayed to the user.
  • the mobile APP module provides a product "order” operation button, and the user clicks the "order” button to process the user's order request, and sends the user's order data to the backstage mall for transaction processing, and obtains the product order information returned by the backstage mall.
  • the mobile APP module provides a payment operation interface, displays user commodity order information, and allows the user to input a payment password. After the user confirms the payment button, if the payment is made in the virtual account balance of the mall, the order payment request is sent to the background mall module; if it is a bank card payment The order payment request is sent to the bank payment platform.
  • the backstage mall module performs commodity information processing and transaction processing, maintains merchant and product information, stores product images in a file server or a back-end database, and stores association information of product information, product image file names, and product information in a database. in.
  • the background mall module interacts with the mobile phone APP through the mobile network or the wifi network, can receive the product image transmitted by the mobile phone APP, searches for the comparison product image from the database or the file server (can perform fuzzy matching, find similar products), and obtain corresponding Product information and return to the mobile app.
  • the mobile phone APP module may not synchronize the television screen of the host module, but directly scan the television screen by using the mobile phone rear camera for subsequent processing.
  • the mobile phone APP module may not be connected to the host module, but only connected to the background mall module, and implement functions such as purchase and payment of goods.
  • the user can be bound to the user account of the background mall module in advance, and the user gesture operation can be selected to select the product image from the television screen, and the product image is transmitted to the background mall module, and the corresponding product information is obtained from the background module.
  • the user can add the item to the pre-bounded backstage store account shopping cart.
  • the background mall module receives the product image transmitted by the host module, searches for the comparison product image from the database or the file server (you can perform fuzzy matching, find similar products), obtain corresponding product information, and return to the host module.
  • the system is a television shopping system that utilizes gestures and mobile phone operations, including: a television module, a gesture capture device module, a host module, a mobile APP module, and a background mall module. .
  • the television module is connected to the host module and is responsible for playing television programs, including serial dramas, movies, variety shows and other television programs, which can be controlled by the host module, and the host module can freeze the television screen and obtain the current television screen image. Or a short video before or after.
  • the gesture capture device module is connected to the host module, and the user's gesture action is sensed by the video camera, and the gesture action instruction of the user is transmitted to the host module.
  • the host module performs control command processing, freezes the television screen according to the gesture action command obtained by the gesture capture device, and acquires the current screen image from the television program or synchronizes a short video to the mobile phone APP.
  • the mobile phone APP module is connected to the host module through a wireless local area network, and is connected to the background mall module through a mobile network or a wifi network.
  • the mobile APP module mainly provides the following functions:
  • the TV screen image of the gesture can be synchronized from the host module or a short video before and after, the mobile APP and the host module establish an HTTP socket connection through the wireless LAN, and send to the host module.
  • the host module Obtaining a request message of a picture or a video file, the host module returns the picture or video to the mobile phone APP module in a file stream according to the content of the request message.
  • the mobile APP module provides an image browsing function, and provides a product function on the touch positioning image, which can identify the product according to the user's finger touch position and intercept the product image.
  • the mobile APP module provides a movie playback function, and provides a function of the user's finger touching the frozen movie image, and can identify the product according to the position touched by the user's finger on the frozen image and intercept the product image.
  • the mobile APP After the user touches and locates the specific product on the mobile APP module and selects the product, the mobile APP sends the product image to the background mall module through the mobile network or the wifi network, and obtains the information of the corresponding product from the background mall module to be displayed to the user.
  • the mobile APP module provides an operation "order” operation button, and the user clicks the "order” button to process the user's order request, and sends the user's order data to the backstage mall for transaction processing, and obtains the product order information returned by the backstage mall.
  • the mobile APP module provides a payment operation interface, displays user commodity order information, and allows the user to input a payment password. After the user confirms the payment button, if the payment is made in the virtual account balance of the mall, the order payment request is sent to the background mall module; if it is a bank card payment The order payment request is sent to the bank payment platform.
  • the backstage mall module performs commodity information processing and transaction processing, maintains business and product information, stores product images in a file server or a back-end database, and stores association information of product information, product image file names, and product information.
  • the background mall module interacts with the mobile phone APP through the mobile network or the wifi network, can receive the product image transmitted by the mobile phone APP, searches for the comparison product image from the database or the file server (can perform fuzzy matching, find similar products), and obtain corresponding Product information and return to the mobile app.
  • the unique function and effect of the embodiment the user can select an item that has a short time and a low frequency in the television program to browse and order.
  • FIG. 5 is a schematic diagram of a system module according to a second embodiment of the present invention.
  • the system is a television shopping system operated by using a remote controller and a mobile phone, and includes: a remote controller module, a television module, a mobile phone APP module, and a background mall module.
  • the remote controller module is connected to the television module, and can be used instead of the gesture capture device module of the first embodiment to freeze the television screen or play back the television screen.
  • the module can be used as an optional module when the product in the television program appears. The time is longer or the frequency is higher, and the user can scan the products in the TV screen through the mobile phone APP without fixing the screen.
  • the mobile phone APP module may not synchronize with the host module to synchronize the television screen, but directly scan the television screen by using the mobile phone rear camera, and may take a snapshot or record a small video, and then perform subsequent processing. .
  • the module structure is simplified, no gesture recognition and host module are needed, and even a remote controller is not needed, and the user can realize TV shopping only through the mobile phone APP, thereby improving the user operation experience.
  • FIG. 6 is a flowchart of performing TV shopping according to Embodiments 1 and 2 of the present invention. As shown in FIG. 6, the process includes the following steps:
  • step S601 the user watches a television program (sequence, movie, variety, etc.).
  • step S602 the user is interested in a certain item in the program content.
  • the content in the TV screen is synchronized to the mobile phone APP by using a gesture; according to the second embodiment, the screen is fixed by the remote controller, or the playback screen or the unfixed screen is immediately Scan the TV screen with your mobile app.
  • step S603 the user browses the obtained television picture picture or a short video before and after the mobile phone APP, and touches the selected item.
  • step S604 the user browses the product information and purchases the product on the mobile phone APP.
  • step S605 the user pays using the bound account (bank card, virtual account).
  • Step S606 the payment is completed, waiting for the merchant to deliver and receive the goods through the logistics express delivery method.
  • Step S607 if it is the secured transaction mode, the user needs to confirm the receipt on the mobile phone APP and then the system re-deposits the payment to the merchant.
  • the user is interested in a certain item in the program content, and gestures or remotely operates the television.
  • the gesture capture device module senses the user gesture action, and transmits the gesture action instruction of the user to the host module; the host module controls the television freeze screen to obtain the current TV screen image or send a short video before and after to the mobile APP module.
  • the remote control freeze screen, or the playback screen, or the unfixed screen immediately scans the television screen with the mobile APP.
  • the mobile APP module displays the current TV screen image or a short video before and after the video.
  • the user touches the current TV screen image with a finger or a small video before and after, and selects the product.
  • the mobile APP module intercepts the product image selected by the user and sends it to the background mall module.
  • the background mall module searches for the matching picture, finds the corresponding product information, and returns it to the mobile APP module.
  • the mobile APP module displays product information to the user.
  • the mobile APP module sends the order information to the backstage mall module for processing.
  • the order payment data is returned to the mobile APP module.
  • the mobile APP module displays the order payment information to the user.
  • the user enters the payment password to confirm the payment; if the bank card payment is selected, the page jumps to the bank payment platform, and the user enters the bank payment password to confirm the payment.
  • the mobile APP module will confirm the receipt information to the backstage store module.
  • Backstage mall module to send money to the merchant.
  • the system is a television shopping system that utilizes gestures and mobile phone operations, and includes: a television module, a gesture capture device module, a host module, a mobile APP module, and a background mall module. .
  • This embodiment is an improved implementation of the first embodiment.
  • the gesture capture device module is connected to the host, and on the basis of the first embodiment, supports more complicated gesture operations, including freeze frame, selected items, and adding items to the shopping cart.
  • the host module supports more complicated gesture operation instructions on the basis of the first embodiment. After the gesture freeze frame, the host module performs complex image processing: the current TV screen image can be virtually segmented and the product is identified. And non-commodity, add a connection on the segmented product map, and display a pointer positioning user gesture on the television screen, the user moves the pointer to the corresponding item by gesture, and selects by gesture, the host module sends the user selected product image Give the backstage mall module, and obtain the corresponding product information from the backstage mall module, display it on the TV screen, and provide the add shopping cart button. The user clicks the button to add the product to the shopping cart of the pre-bounded backstage mall module user account, and then logs into the background mall module through the computer or mobile APP to make a purchase payment.
  • the mobile phone APP module is not connected to the host module, and only needs to connect to the background mall module.
  • the user logs in to the background mall module through the mobile APP module, and the account of the login background mall module is consistent with the account pre-bound to the TV, and can be viewed after login.
  • the items in the shopping cart are purchased, paid, and confirmed.
  • the module structure is improved, the operation and processing of the mobile APP module is simplified, the core function is implemented in the host module, the gesture recognition is enhanced, the interaction between the user and the television is enhanced, and the user is further improved. Operating experience.
  • FIG. 8 is a flowchart of performing TV shopping according to Embodiment 3 of the present invention. As shown in FIG. 8, the process includes the following steps:
  • step S801 the user watches a television program (sequence, movie, variety, etc.).
  • Step S802 the user is interested in a certain item in the program content: freezes by gesture.
  • step S803 the user selects an item on the television screen by the gesture operation, and joins the shopping cart.
  • step S804 the user browses the product information, purchases the product, and makes a payment on the mobile phone APP.
  • Step S805 the payment is completed, waiting for the merchant to deliver and receive the goods through the logistics express delivery method.
  • Step S806 if it is the secured transaction mode, the user needs to confirm the receipt on the mobile phone APP and then the system re-deposits the payment to the merchant.
  • the user is interested in a certain item in the program content, and gestures or remotely operates the television.
  • the gesture capture device module senses the user's gesture action and transmits the user's gesture motion instruction to the host module.
  • the host module controls the television freeze screen, processes the current screen image, recognizes the product image and displays the virtual segmentation boundary of the product image, and displays the gesture positioning pointer on the current television screen.
  • the user gesture movement control pointer is positioned on the item map of interest, and the gesture selects the item.
  • the host module sends the product image selected by the user to the background mall module.
  • the background mall module searches for the matching picture, finds the corresponding product information, and returns it to the host module.
  • the host module product information is displayed next to the product image on the TV screen.
  • the user can log in to the backstage mall module with the same account immediately or at any time later, browse the products added in the shopping cart, and perform purchase and payment operations.
  • the mobile APP module will confirm the receipt information to the backstage store module.
  • Backstage mall module to send money to the merchant.
  • the embodiment of the invention also discloses a computer program, comprising program instructions, which when executed by a computer, enable the computer to execute any of the above information acquisition methods.
  • the embodiment of the invention also discloses a carrier carrying the above computer program.
  • TV viewers / consumers / system users do not have to look at boring ads or shopping programs, watching the general
  • you find a product you are interested in through TV series, movies, variety shows, etc. you can immediately freeze the TV screen by gesture or remote control and select it through the mobile app.
  • the TV viewer/consumer/system user does not need to look at the boring advertisement or the shopping program, and when he watches the ordinary TV drama, the movie, the variety show, and the like, he finds that the product of interest is immediately fixed by the gesture or the remote control. Screen and select items and purchase them via TV or terminal (eg computer, mobile app).
  • TV or terminal eg computer, mobile app.

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Abstract

一种信息获取方法及装置。其中，该方法应用于主机侧，包括：截取电视视频和/或图像；根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。通过本发明，电视观众/消费者/系统用户不用看乏味的广告或购物节目，在观看普通电视剧、电影、综艺等节目时发现自己感兴趣的商品就可立即通过手势或遥控器定格电视画面，并通过电视或终端(例如电脑、手机APP)选定商品并购买。解决了相关技术中电视购物方法成效不佳的问题，提升了用户的购物乐趣，降低了电视购物的电视制作成本和商家成本，促进电视购物的发展。

Description

一种信息获取方法及装置 技术领域
本发明涉及信息获取技术领域，特别是涉及一种信息获取方法及装置。
背景技术
我国电视购物行业经过二十余年发展已经形成相对成熟的产业链，电视购物已由传统的电视直销广告方式逐渐发展为现代的专业电视购物频道方式。
传统的电视直销广告购物方式是在电视上播放广告片的方式宣传产品，观众即消费者通过拨打广告中提供的热线电话进行订购，然后通过物流快递将商品送货上门、收回货款。电视直销广告因是反复播放，而且过于夸大宣传，观众即消费者容易产生厌倦心理。
现代电视购物也称家庭购物，是以电视台的专门购物频道为平台，24小时全天候不间断的以直播或录播的方式播出商品信息，以“教买不叫卖”的理念来播出节目。消费者可从中获得多种产品讯息，并可通过电话或互联网直接订购自己喜欢的产品，接受配送到家的服务。这种购物方式需要观众长时间观看购物节目，也很难引起广大观众的兴趣，往往只有部分中等收入家庭的中老年妇女观看和参与购买。
针对相关技术中电视购物方法成效不佳的问题，目前尚未提出有效的解决方案。
发明内容
针对相关技术中电视购物方法成效不佳的问题，本发明提供了一种信息获取方法及装置，用以解决上述技术问题。
为解决上述技术问题，采用如下技术方案：
一种信息获取方法，包括：
截取电视视频和/或图像；
根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
可选地，截取电视视频和/或图像的步骤包括：
根据接收的用户的手势动作指令，定格或回放电视视频；或者，根据遥控器定格或回放电视视频；
在定格或回放的电视视频中截取用户指定的电视视频和/或图像。
可选地，根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息的步骤包括：
根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
接收所述后台商城服务器反馈的所述商品的商品信息。
可选地，根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息的步骤包括：
将截取的所述电视视频和/或图像同步到终端；或者，通过终端摄像头扫描电视视频和/或图像；
所述终端根据用户触摸操作指令，在所述电视视频和/或图像中截取所述商品的商品图片；
所述终端通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
所述终端从所述后台商城服务器获取所述商品的商品信息。
可选地，所述接收所述后台商城服务器反馈的所述商品的商品信息的步骤之后，所述方法包括：
将所述商品信息显示给用户，接收用户的商品订购请求；
将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；
显示所述商品订单信息，提供支付操作界面以供用户确认付款。
可选地，所述终端从所述后台商城服务器获取所述商品的商品信息的步骤之后，所述方法还包括：
所述终端将所述商品信息显示给用户，接收用户的商品订购请求；
所述终端将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；
所述终端显示所述商品订单信息，提供支付操作界面以供用户确认付款。
可选地，所述方法还包括：
在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
一种信息获取装置，所述装置应用于主机侧，包括截取模块和信息获取模块，其中：
所述截取模块设置成：截取电视视频和/或图像；
所述信息获取模块设置成：根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
可选地，所述截取模块包括视频控制单元和截取单元，其中：
所述视频控制单元设置成：根据接收的用户的手势动作指令或者通过遥控器，定格或回放电视视频；
所述截取单元设置成：在定格或回放的电视视频中，根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
可选地，所述信息获取模块包括图片截取单元、图片发送单元和信息接收单元，其中：
所述图片截取单元设置成：根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
所述图片发送单元设置成：通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
所述信息接收单元设置成：接收所述后台商城服务器反馈的所述商品的商品信息。
可选地，所述装置还包括订购模块，其中：
所述订购模块设置成：将所述商品信息显示给用户，接收用户的商品订购请求；将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；显示所述商品订单信息，提供支付操作界面以供用户确认付款。
可选地，所述装置还包括第一收货处理模块，其中：
第一收货处理模块设置成：在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
一种信息获取装置，所述装置应用于终端侧，包括：
获取模块设置成：获取电视视频和/或图像；
商品信息获取模块设置成：根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
可选地，所述获取模块包括同步单元、扫描单元和触摸获取单元，其中：
所述同步单元设置成：同步主机侧截取的所述电视视频和/或图像；
所述扫描单元设置成：通过终端的摄像头扫描电视视频和/或图像；
所述触摸获取单元设置成：根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
可选地，所述商品信息获取模块包括商品图片截取单元、商品图片发送单元和商品信息获取单元，其中：
所述商品图片截取单元设置成：根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
所述商品图片发送单元设置成：通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
所述商品信息获取单元设置成：从所述后台商城服务器获取所述商品的商品信息。
可选地，所述装置还包括商品订购模块，其中：
所述商品订购模块设置成：将所述商品信息显示给用户，接收用户的商品订购请求；将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；显示所述商品订单信息，提供支付操作界面以供用户确认付款。
可选地，所述装置还包括第二收货处理模块，其中：
所述第二收货处理模块设置成：在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
一种计算机程序，包括程序指令，当该程序指令被计算机执行时，使得该计算机可执行上述任意的信息获取方法。
一种载有所述计算机程序的载体。
通过本发明实施例，电视观众/消费者/系统用户不用看乏味的广告或购物节目，在观看普通电视剧、电影、综艺等节目时发现自己感兴趣的商品就可立即通过手势或遥控器定格电视画面，并通过电视或终端(例如电脑、手机APP)选定商品并购买。解决了相关技术中电视购物方法成效不佳的问题，提升了用户的购物乐趣，降低了电视购物的电视制作成本和商家成本，促进电视购物的发展。
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。
附图概述
图1是根据本发明实施例的信息获取方法的流程图；
图2是根据本发明实施例的应用于主机侧的信息获取装置的结构框图；
图3是根据本发明实施例的应用于终端侧的信息获取装置的结构框图；
图4是根据本发明实施例一的系统模块示意图；
图5是根据本发明实施例二的系统模块示意图；
图6是根据本发明实施例一、二进行电视购物的流程图；
图7是根据本发明实施例的三的系统模块示意图；
图8是根据本发明实施例的三进行电视购物的流程图。
本发明的较佳实施方式
为了解决相关技术中电视购物方法成效不佳的问题，本发明实施例提供了一种信息获取方法及装置，以下结合附图以及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不限定本发明。
本实施例提供了一种信息获取方法，该方法可以在主机侧实现，图1是根据本发明实施例的信息获取方法的流程图，如图1所示，该方法包括以下步骤(步骤S102-步骤S104)：
步骤S102，截取电视视频和/或图像。
在该步骤中，可以通过两种方式实现，即根据接收的用户的手势动作指令，定格或回放电视视频；或者，根据遥控器定格或回放电视视频；然后，在定格或回放的电视视频中截取用户指定的电视视频和/或图像。当然，在实际操作过程中，并不限于上述两种，只要能够对电视视频进行截取即可。
步骤S104，根据用户对电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，商品信息用于为用户提供订购操作。
在该步骤中，商品信息的获取过程，可以在主机侧实现，也可以在终端 侧实现。基于此，本实施例提供了一种可选实施方式，即：
根据用户对电视视频和/或图像中商品的选择指令，获取该商品的商品信息，包括：根据用户对商品的选择指令，在电视视频和/或图像中截取所述商品的商品图片；通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；接收后台商城服务器反馈的该商品的商品信息。
根据用户对电视视频和/或图像中商品的选择指令，获取该商品的商品信息，还包括：将截取的电视视频和/或图像同步到终端；或者，通过终端摄像头扫描电视视频和/或图像；终端根据用户触摸操作指令，在电视视频和/或图像中截取商品的商品图片；终端通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；终端从后台商城服务器获取商品的商品信息。
在获取商品的商品信息之后，主机侧或终端侧可以与后台商城服务器进行交互，完成商品订购操作。基于此，本实施例提供了一种可选实施方式，即：
主机侧获取商品的商品信息之后，将商品信息显示给用户，接收用户的商品订购请求；将商品订购请求发送至后台商城服务器，接收后台商城服务器返回的商品订单信息；显示该商品订单信息，提供支付操作界面以供用户确认付款。
之后，主机侧在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发后台商城服务器打款至商家。
电视直销广告购物与现代电视购物的付款方式一般有两种：
一是通过银行转账付款，先付款后发货，这种方式操作比较麻烦，并且安全性较低，消费者付款后没有安全保障。
二是货到付款，商家通过邮政快递发货配送给消费者，消费者收货时付款，需要现金交易，快递员负责代收货款，涉及找零。这种方式一般需要先付款再验货，虽比先付款后发货的方式安全性高一些，但还是容易出现实际 货物与电视宣传效果差别较大的情况。
随着电子商务的发展以及智能手机的日益普及，手机或电脑等终端的支付方式(下面以手机支付为例)越来越被广大消费者认可使用，手机支付就是利用智能手机通过移动网络连接互联网进行在线转账支付，手机支付操作十分方便，安全技术也日趋成熟，大大提升了用户体验。
基于此，本实施例提供了一种可选实施方式，即：终端获取商品的商品信息之后，终端将商品信息显示给用户，接收用户的商品订购请求；终端将商品订购请求发送至后台商城服务器，接收后台商城服务器返回的商品订单信息；终端显示终端商品订单信息，提供支付操作界面以供用户确认付款。
之后，终端在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发后台商城服务器打款至商家。
对应于上述实施例介绍的信息获取方法，本实施例提供了一种信息获取装置，该装置可以设置在主机侧，用以实现上述实施例。图2是根据本发明实施例的应用于主机侧的信息获取装置的结构框图，如图2所示，该装置包括：截取模块10和信息获取模块12。下面对该结构进行详细介绍。
截取模块10，用于截取电视视频和/或图像；
信息获取模块12，连接至截取模块10，用于根据用户对电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，商品信息用于为用户提供订购操作。
可选地，上述截取模块10包括：视频控制单元，用于根据接收的用户的手势动作指令或者通过遥控器，定格或回放电视视频；截取单元，用于在定格或回放的电视视频中，根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
可选地，上述信息获取模块12包括：图片截取单元，用于根据用户对商品的选择指令，在电视视频和/或图像中截取商品的商品图片；图片发送单元， 用于通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；信息接收单元，用于接收后台商城服务器反馈的商品的商品信息。
可选地，上述装置还包括：订购模块，用于将商品信息显示给用户，接收用户的商品订购请求；将商品订购请求发送至后台商城服务器，接收后台商城服务器返回的商品订单信息；显示商品订单信息，提供支付操作界面以供用户确认付款。
可选地，上述装置还包括：第一收货处理模块，用于在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发后台商城服务器打款至商家。
对应于上述实施例介绍的信息获取方法，本实施例提供了一种信息获取装置，该装置可以设置在终端侧，用以实现上述实施例。图3是根据本发明实施例的应用于终端侧的信息获取装置的结构框图，如图3所示，该装置包括：获取模块20和商品信息获取模块22。下面对该结构进行详细介绍。
获取模块20，用于获取电视视频和/或图像；
商品信息获取模块22，连接至获取模块20，用于根据用户对电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，商品信息用于为用户提供订购操作。
可选地，上述获取模块20包括：同步单元，用于同步主机侧截取的所述电视视频和/或图像；或者，扫描单元，用于通过终端的摄像头扫描电视视频和/或图像；或者，触摸获取单元，用于根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
可选地，上述商品信息获取模块22包括：商品图片截取单元，用于根据用户对商品的选择指令，在电视视频和/或图像中截取商品的商品图片；商品图片发送单元，用于通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；商品信息获取单元，用于从后台商城服务器获取商品的商品信 息。
可选地，上述装置还包括：商品订购模块，用于将商品信息显示给用户，接收用户的商品订购请求；将商品订购请求发送至后台商城服务器，接收后台商城服务器返回的商品订单信息；显示商品订单信息，提供支付操作界面以供用户确认付款。
可选地，上述装置还包括：第二收货处理模块，用于在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发后台商城服务器打款至商家。
本发明技术方案提出了一种利用手势(或遥控器)和手机操作的电视购物方法，使电视观众不用看大量乏味的广告，让用户随时选择电视节目中出现的自己喜欢的商品，简化用户购物操作步骤，并提供比传统电视购物方式更安全的技术保障，大大提升用户体验。
本发明的技术方案包括：一种基于手势(或遥控器)和手机操作的电视购物系统，包括：电视机模块，手势捕捉设备模块，主机模块，遥控器模块、手机APP模块，后台商城模块。
所述的电视机模块，与主机模块相连，负责播放电视节目，包括连续剧、电影、综艺等各种电视节目，可被主机模块指令控制，主机模块可以定格电视机画面，并获取当前电视画面图像或前后一小段视频。
所述的手势捕捉设备模块，与主机相连，通过视频摄像头感应用户的手势动作，把用户的手势动作指令传给主机模块。
所述的主机模块，进行控制指令处理，根据手势捕捉设备获得的手势动作指令定格电视画面，并从电视节目中获取当前画面图像或前后一小段视频同步给手机APP。
所述的遥控器模块，与电视机相连，作为实施例二，可代替手势捕捉设备模块用于定格电视画面，或者回放电视画面。
所述的手机APP模块，与主机模块通过无线局域网连接，与后台商城模块通过移动网络或wifi网络连接。手机APP模块主要提供以下功能：可以从主机模块同步手势定格的电视画面图像或前后一小段视频。手机APP模块提供图像浏览功能，提供触摸定位图像上的商品功能，能根据用户手指触摸位置识别商品并截取商品图片。手机APP模块提供短片播放功能，提供用户手指触摸定格短片画面图像功能，能根据用户手指触摸在定格图像上的位置识别商品并截取商品图片。
用户在手机APP模块上触摸定位具体商品并选定商品后，手机APP通过移动网络或wifi网络将商品图片发送给后台商城模块，并从后台商城模块获取对应商品的信息展示给用户。
手机APP模块提供商品“订购”操作按钮，用户点击订购”按钮后处理用户订购请求，将用户订购数据发送给后台商城进行交易处理，获取后台商城返回的商品订单信息。
手机APP模块提供支付操作界面，显示用户商品订单信息，让用户输入支付密码，用户点确认支付按钮后，如果是商城虚拟账户余额支付则将订单支付请求发给后台商城模块；如果是银行卡支付则将订单支付请求发给银行支付平台。
所述的后台商城模块，进行商品信息处理和交易处理，维护商家和商品信息，将商品图片储存到文件服务器或后台数据库中，并商品信息、商品图片文件名和商品信息的关联关系数据存到数据库中。后台商城模块通过移动网络或wifi网络与手机APP进行数据交互，能接收手机APP传来的商品图片，从数据库或文件服务器中搜索比对商品图片(可以进行模糊匹配，查找相似商品)，获取对应的商品信息并返回给手机APP。
作为另外一种实施方式，手机APP模块可不同步主机模块的电视画面，而是直接利用手机后置摄像头扫描电视画面，进行后续处理。
作为另外一种实施方式，手机APP模块可不与主机模块相连，只与后台商城模块连接，实现商品购买和支付等功能。可支持用户预先将电视机绑定后台商城模块的用户账户，可支持用户手势操作从电视画面上选定商品图片，并将商品图片传给后台商城模块，从后台模块获取对应的商品信息显示在电视画面上的商品图像上，用户可将商品加入预先绑定的后台商城账户购物车中。后台商城模块接收主机模块传来的商品图片，从数据库或文件服务器中搜索比对商品图片(可以进行模糊匹配，查找相似商品)，获取对应的商品信息并返回给主机模块。
下面分别针对上述三种实施方式进行介绍。
实施例一
图4是根据本发明实施例一的系统模块示意图，该系统是一种利用手势和手机操作的电视购物系统，包括：电视机模块，手势捕捉设备模块，主机模块，手机APP模块，后台商城模块。
所述的电视机模块，与主机模块相连，负责播放电视节目，包括连续剧、电影、综艺等各种电视节目，可被主机模块指令控制，主机模块可以定格电视机画面，并获取当前电视画面图像或前后一小段视频。
所述的手势捕捉设备模块，与主机模块相连，通过视频摄像头感应用户的手势动作，把用户的手势动作指令传给主机模块。
所述的主机模块，进行控制指令处理，根据手势捕捉设备获得的手势动作指令定格电视画面，并从电视节目中获取当前画面图像或前后一小段视频同步给手机APP。
所述的手机APP模块，与主机模块通过无线局域网连接，与后台商城模块通过移动网络或wifi网络连接。手机APP模块主要提供以下功能：
可以从主机模块同步手势定格的电视画面图像或前后一小段视频，手机APP与主机模块通过无线局域网建立HTTP socket连接，并向主机模块发送 获取图片或视频文件的请求消息，主机模块根据请求消息指令内容将图片或视频以文件流方式返回给手机APP模块。
手机APP模块提供图像浏览功能，提供触摸定位图像上的商品功能，能根据用户手指触摸位置识别商品并截取商品图片。
手机APP模块提供短片播放功能，提供用户手指触摸定格短片画面图像功能，能根据用户手指触摸在定格图像上的位置识别商品并截取商品图片。
用户在手机APP模块上触摸定位具体商品并选定商品后，手机APP通过移动网络或wifi网络将商品图片发送给后台商城模块，并从后台商城模块获取对应商品的信息展示给用户。
手机APP模块提供商品“订购”操作按钮，用户点击“订购”按钮后处理用户订购请求，将用户订购数据发送给后台商城进行交易处理，获取后台商城返回的商品订单信息。
手机APP模块提供支付操作界面，显示用户商品订单信息，让用户输入支付密码，用户点确认支付按钮后，如果是商城虚拟账户余额支付则将订单支付请求发给后台商城模块；如果是银行卡支付则将订单支付请求发给银行支付平台。
所述的后台商城模块，进行商品信息处理和交易处理，维护商家和商品信息，将商品图片储存到文件服务器或后台数据库中，并将商品信息、商品图片文件名和商品信息的关联关系数据存到数据库中。后台商城模块通过移动网络或wifi网络与手机APP进行数据交互，能接收手机APP传来的商品图片，从数据库或文件服务器中搜索比对商品图片(可以进行模糊匹配，查找相似商品)，获取对应的商品信息并返回给手机APP。
本实施例特有的作用和效果：用户可以选取电视节目中出现时间很短且频次很少的商品进行浏览订购。
实施例二
图5是根据本发明实施例二的系统模块示意图，该系统是一种利用遥控器和手机操作的电视购物系统，包括：遥控器模块，电视机模块，手机APP模块，后台商城模块。
所述的遥控器模块，与电视机模块相连，可代替第一实施例的手势捕捉设备模块用于定格电视画面，或者回放电视画面，本模块可作为可选模块，当电视节目中的商品出现时间较长或频次较高，用户无需定格画面就可通过手机APP扫描到电视画面中的商品。
所述的手机APP模块，在第一实施例的基础上，可不与主机模块相连同步电视画面，而是直接利用手机后置摄像头扫描电视画面，可拍摄快照或录制一小段视频，然后进行后续处理。
本实施例特有的作用和效果：
1、在第一实施例的基础上，简化了模块结构，无需手势识别和主机模块，甚至也不需要遥控器，用户仅通过手机APP就可以实现电视购物，提高了用户操作体验。
2、降低了用户使用成本和使用门槛。
下面详细阐述在实施例一和实施例二中，用户利用本系统进行电视购物的流程。
图6是根据本发明实施例一、二进行电视购物的流程图，如图6所示，该流程包括以下步骤：
步骤S601，用户观看电视节目(连续剧、电影、综艺等)。
步骤S602，用户对节目内容中某件商品感兴趣。
按实施例一，通过手势进行定格，将电视画面中的商品同步到手机APP上；按实施例二，通过遥控器定格画面、或回放画面、或不定格画面，立即 用手机APP扫描电视画面。
步骤S603，用户通过手机APP浏览获取到的电视画面图片或前后一小段视频，触摸操作选定商品。
步骤S604，用户在手机APP上浏览商品信息、购买商品。
步骤S605，用户使用绑定的账户(银行卡，虚拟账户)支付。
步骤S606，支付完成，等待商家通过物流快递方式发货并收货。
步骤S607，如果为担保交易模式，需用户在手机APP上确认收货后系统再打款给商家。
对于实施例一、二，用户与系统模块以及系统模块之间消息交互详细流程如下：
1)用户观看电视节目。
2)用户对节目内容中某件商品感兴趣，对电视进行手势或遥控操作。
实施例一，手势捕捉设备模块感应到用户手势动作，把用户的手势动作指令传给主机模块；主机模块控制电视机定格画面，获取当前电视画面图像或前后一小段视频同步发送给手机APP模块。
实施例二，遥控器定格画面、或回放画面、或不定格画面，立即用手机APP扫描电视画面。
3)手机APP模块展示当前电视画面图像或前后一小段视频给用户。
4)用户用手指触摸操作当前电视画面图像或前后一小段视频，选定商品。
5)手机APP模块截取用户选定的商品图片发送给后台商城模块。
6)后台商城模块搜索比对图片，查找对应的商品信息，返回给手机APP模块。
7)手机APP模块展示商品信息给用户。
8)用户查看商品详情，下单订购商品。
9)手机APP模块将订单信息发送给后台商城模块处理。
10)后台商城模块处理订单后，将订单支付数据返回给手机APP模块。
11)手机APP模块展示订单支付信息给用户。
12)用户输入支付密码，确认支付；如果选择银行卡支付，则页面跳转到银行支付平台，用户输入银行支付密码确认支付。
13)用户支付成功后，等待商家发货。
14)用户收货。
(担保支付模式特有流程)用户收货后，在手机APP模块上确认收货。
(担保支付模式特有流程)手机APP模块将确认收货信息提交给后台商城模块。
(担保支付模式特有流程)后台商城模块打款给商家。
实施例三
图7是根据本发明实施例三的系统模块示意图，该系统是一种利用手势和手机操作的电视购物系统，包括：电视机模块，手势捕捉设备模块，主机模块，手机APP模块，后台商城模块。本实施例是对实施例一的一种改进实现方式。
所述的手势捕捉设备模块，与主机相连，在第一实施例的基础上，支持更复杂的手势操作，包括定格画面、选定商品、将商品加入购物车等操作。
所述的主机模块，在实施例一的基础上，支持更复杂的手势操作指令，在手势定格画面后，主机模块进行复杂的图像处理：可将当前电视画面图像进行虚拟分割、并识别出商品和非商品，在分割出的商品图上加连接，并在电视画面上显示指针定位用户手势，用户通过手势移动指针到对应商品上，并通过手势选定，主机模块将用户选定商品图片发给后台商城模块，并从后台商城模块获取对应商品信息，展示到电视画面上，提供加入购物车按钮， 用户点击该按钮将该商品加入到预先绑定的后台商城模块用户账号的购物车中，然后通过电脑或手机APP登陆后台商城模块进行购买支付。
所述的手机APP模块，不与主机模块连接，只需连接后台商城模块，用户通过手机APP模块登录后台商城模块，登录后台商城模块的账号与电视机预先绑定的账号一致，登录后可以查看购物车中的商品，进行购买、支付、确认收货等操作。
本实施例特有的作用和效果：
1、在第一实施例的基础上，改进了模块结构，简化了手机APP模块操作和处理，核心功能在主机模块实现，增强了手势识别，增强了用户与电视机的互动操作，进一步提高用户操作体验。
2、降低了用户使用成本和使用门槛。
下面详细阐述在实施例三中，用户利用本系统进行电视购物的流程。
图8是根据本发明实施例三进行电视购物的流程图，如图8所示，该流程包括以下步骤：
步骤S801，用户观看电视节目(连续剧、电影、综艺等)。
步骤S802，用户对节目内容中某件商品感兴趣：通过手势进行定格。
步骤S803，用户通过手势操作在电视机屏幕上选定商品，加入购物车。
步骤S804，用户在手机APP上浏览商品信息、购买商品，并进行支付。
步骤S805，支付完成，等待商家通过物流快递方式发货并收货。
步骤S806，如果为担保交易模式，需用户在手机APP上确认收货后系统再打款给商家。
对于实施例三，用户与系统模块以及系统模块之间消息交互详细流程如下：
1)用户观看电视节目。
2)用户对节目内容中某件商品感兴趣，对电视进行手势或遥控操作。
3)手势捕捉设备模块感应到用户手势动作，把用户的手势动作指令传给主机模块。
4)主机模块控制电视机定格画面，处理当前画面图像，识别出商品图像并显示商品图的虚拟分割边界，在当前电视画面上显示手势定位指针。
5)用户手势移动控制指针定位到感兴趣的商品图上，手势选定商品。
6)主机模块将用户选定的商品图片发送给后台商城模块。
7)后台商城模块搜索比对图片，查找对应的商品信息，返回给主机模块。
8)主机模块商品信息展示在电视画面上的商品图片旁边。
9)用户查看商品信息，将商品加入预先在后台商城绑定账号的购物车中。
10)用户可立即或在之后任意时间用手机APP以相同账号登录后台商城模块，浏览购物车中加入的商品，进行购买、支付等操作。
11)用户支付成功后，等待商家发货。
12)用户收货。
(担保支付模式特有流程)用户收货后，在手机APP模块上确认收货。
(担保支付模式特有流程)手机APP模块将确认收货信息提交给后台商城模块。
(担保支付模式特有流程)后台商城模块打款给商家。
本发明实施例还公开了一种计算机程序，包括程序指令，当该程序指令被计算机执行时，使得该计算机可执行上述任意的信息获取方法。
本发明实施例还公开了一种载有上述计算机程序的载体。
从以上的描述中可知，本发明实施例的有益效果如下：
1、将商品植入普通电视节目，无需专门制作广告或购物节目。
2、电视观众/消费者/系统用户不用看乏味的广告或购物节目，在观看普 通电视剧、电影、综艺等节目时发现自己感兴趣的商品就可立即通过手势或遥控器定格电视画面并通过手机APP选定购买。
3、便捷的购物操作和支付，提升用户体验。
4、利用成熟的手机安全支付技术以及担保交易模式，提升交易安全性和用户安全感。
5、降低了电视购物的电视制作成本和商家成本。
6、提升用户购物乐趣。
尽管为示例目的，已经公开了本发明的可选实施例，本领域的技术人员将意识到各种改进、增加和取代也是可能的，因此，本发明的范围应当不限于上述实施例。
工业实用性
通过本发明实施例，电视观众/消费者/系统用户不用看乏味的广告或购物节目，在观看普通电视剧、电影、综艺等节目时发现自己感兴趣的商品就可立即通过手势或遥控器定格电视画面，并通过电视或终端(例如电脑、手机APP)选定商品并购买。解决了相关技术中电视购物方法成效不佳的问题，提升了用户的购物乐趣，降低了电视购物的电视制作成本和商家成本，促进电视购物的发展。因此本发明具有很强的工业实用性。

Claims (19)

  1. 一种信息获取方法，包括：
    截取电视视频和/或图像；
    根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
  2. 如权利要求1所述的信息获取方法，其中，截取电视视频和/或图像的步骤包括：
    根据接收的用户的手势动作指令，定格或回放电视视频；或者，根据遥控器定格或回放电视视频；
    在定格或回放的电视视频中截取用户指定的电视视频和/或图像。
  3. 如权利要求1所述的信息获取方法，其中，根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息的步骤包括：
    根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
    通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
    接收所述后台商城服务器反馈的所述商品的商品信息。
  4. 如权利要求1所述的信息获取方法，其中，根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息的步骤包括：
    将截取的所述电视视频和/或图像同步到终端；或者，通过终端摄像头扫描电视视频和/或图像；
    所述终端根据用户触摸操作指令，在所述电视视频和/或图像中截取所述商品的商品图片；
    所述终端通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
    所述终端从所述后台商城服务器获取所述商品的商品信息。
  5. 如权利要求3所述的信息获取方法，其中，所述接收所述后台商城服 务器反馈的所述商品的商品信息的步骤之后，所述方法包括：
    将所述商品信息显示给用户，接收用户的商品订购请求；
    将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；
    显示所述商品订单信息，提供支付操作界面以供用户确认付款。
  6. 如权利要求4所述的信息获取方法，其中，所述终端从所述后台商城服务器获取所述商品的商品信息的步骤之后，所述方法还包括：
    所述终端将所述商品信息显示给用户，接收用户的商品订购请求；
    所述终端将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；
    所述终端显示所述商品订单信息，提供支付操作界面以供用户确认付款。
  7. 如权利要求1所述的信息获取方法，所述方法还包括：
    在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
  8. 一种信息获取装置，所述装置应用于主机侧，包括截取模块和信息获取模块，其中：
    所述截取模块设置成：截取电视视频和/或图像；
    所述信息获取模块设置成：根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
  9. 如权利要求8所述的信息获取装置，其中，所述截取模块包括视频控制单元和截取单元，其中：
    所述视频控制单元设置成：根据接收的用户的手势动作指令或者通过遥控器，定格或回放电视视频；
    所述截取单元设置成：在定格或回放的电视视频中，根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
  10. 如权利要求8所述的信息获取装置，其中，所述信息获取模块包括图片截取单元、图片发送单元和信息接收单元，其中：
    所述图片截取单元设置成：根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
    所述图片发送单元设置成：通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
    所述信息接收单元设置成：接收所述后台商城服务器反馈的所述商品的商品信息。
  11. 如权利要求10所述的信息获取装置，其中，所述装置还包括订购模块，其中：
    所述订购模块设置成：将所述商品信息显示给用户，接收用户的商品订购请求；将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；显示所述商品订单信息，提供支付操作界面以供用户确认付款。
  12. 如权利要求8至11中任一项所述的信息获取装置，所述装置还包括第一收货处理模块，其中：
    第一收货处理模块设置成：在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
  13. 一种信息获取装置，所述装置应用于终端侧，包括：
    获取模块设置成：获取电视视频和/或图像；
    商品信息获取模块设置成：根据用户对所述电视视频和/或图像中商品的选择指令，获取该商品的商品信息；其中，所述商品信息用于为用户提供订购操作。
  14. 如权利要求13所述的信息获取装置，其中，所述获取模块包括同步单元、扫描单元和触摸获取单元，其中：
    所述同步单元设置成：同步主机侧截取的所述电视视频和/或图像；
    所述扫描单元设置成：通过终端的摄像头扫描电视视频和/或图像；
    所述触摸获取单元设置成：根据用户触摸操作指令，截取用户指定的电视视频和/或图像。
  15. 如权利要求13所述的信息获取装置，其中，所述商品信息获取模块包括商品图片截取单元、商品图片发送单元和商品信息获取单元，其中：
    所述商品图片截取单元设置成：根据用户对所述商品的选择指令，在所述电视视频和/或图像中截取所述商品的商品图片；
    所述商品图片发送单元设置成：通过移动网络或无线wifi网络，将商品图片发送至后台商城服务器；
    所述商品信息获取单元设置成：从所述后台商城服务器获取所述商品的商品信息。
  16. 如权利要求15所述的信息获取装置，所述装置还包括商品订购模块，其中：
    所述商品订购模块设置成：将所述商品信息显示给用户，接收用户的商品订购请求；将所述商品订购请求发送至后台商城服务器，接收所述后台商城服务器返回的商品订单信息；显示所述商品订单信息，提供支付操作界面以供用户确认付款。
  17. 如权利要求1所述的信息获取装置，所述装置还包括第二收货处理模块，其中：
    所述第二收货处理模块设置成：在接收到用户确认收货指令后，将确认收货信息提交至后台商城服务器，以触发所述后台商城服务器打款至商家。
  18. 一种计算机程序，包括程序指令，当该程序指令被计算机执行时，使得该计算机可执行权利要求1-7中任一项所述的信息获取方法。
  19. 一种载有权利要求18所述计算机程序的载体。
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CN103747293A (zh) * 2014-01-10 2014-04-23 北京酷云互动科技有限公司 与电视节目关联的产品推荐方法及推荐装置

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CN109508427A (zh) * 2018-12-28 2019-03-22 咪咕数字传媒有限公司 一种信息推荐方法及服务器、语音交互终端
CN114009057A (zh) * 2020-05-28 2022-02-01 海信视像科技股份有限公司 信息联动系统及服务器
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