WO2015103898A1 - Method and apparatus for obtaining user characteristic information, and terminal device - Google Patents

Method and apparatus for obtaining user characteristic information, and terminal device Download PDF

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Publication number
WO2015103898A1
WO2015103898A1 PCT/CN2014/088925 CN2014088925W WO2015103898A1 WO 2015103898 A1 WO2015103898 A1 WO 2015103898A1 CN 2014088925 W CN2014088925 W CN 2014088925W WO 2015103898 A1 WO2015103898 A1 WO 2015103898A1
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WO
WIPO (PCT)
Prior art keywords
user
television
television program
information
viewing
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PCT/CN2014/088925
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French (fr)
Chinese (zh)
Inventor
李鹏
孙熙
章志坚
高鹏程
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北京酷云互动科技有限公司
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Publication of WO2015103898A1 publication Critical patent/WO2015103898A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections

Definitions

  • the present invention relates to the field of information technology, and in particular, to a method, an apparatus, and a terminal device for acquiring user feature information.
  • the viewing information shows the number of viewers covered by each TV program and the composition ratio of different categories of viewers, which is an important reference data for determining the information delivery or push scheme.
  • the surveying company usually adopts a method of selecting a certain number of households with different demographic characteristics to sign up and installing a viewing data collection device in their homes. Users of these contracted households need to actively use the device to record themselves every time they watch TV programs.
  • the viewing behavior after the survey company receives the data, based on a specific statistical model, infers the distribution of ratings of each TV program among viewers with different characteristics.
  • the audience rating data obtained by the above method has the following disadvantages: the number of samples that can be collected is usually limited due to the cost of the installed data acquisition device, and at the same time, due to the need for manual recording, there is a possibility of missing or erroneous recording, resulting in the final statistics.
  • the obtained viewing data has a large error, and it is also impossible to obtain more accurate user characteristic information.
  • the embodiment of the invention provides a method, a device and a terminal device for acquiring user feature information, which can automatically collect the viewing behavior of the user, and analyze the characteristics of the terminal user and the viewing interest, and have the advantages of high accuracy.
  • the embodiment of the present invention adopts the following technical solutions:
  • a method for acquiring user feature information comprising:
  • the terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user characteristic information on the basis of the accuracy. A big improvement.
  • the statistics on the viewing behavior of the viewing terminal include:
  • the statistics on the viewing behavior of the viewing terminal include:
  • the statistics on the viewing behavior of the viewing terminal include:
  • a television program viewed by the user is determined based on the television channel, the current time, and a program listing of the television channel.
  • the user's viewing behavior can be counted according to the currently selected channel number or screen capture image.
  • Image matching can be achieved by the station logo recognition model or video feature matching.
  • the background server performs matching to reduce the data computing pressure of the viewing terminal.
  • Obtaining the user feature information of the viewing terminal according to the historical record information of the user watching the television program including:
  • Obtaining the user feature information of the viewing terminal according to the historical record information of the user watching the television program including:
  • the similarity between the history information of the user watching the television program and the history information of the sample user watching the television program exceeds a first threshold, determining that the user feature information of the sample user is user feature information of the viewing terminal.
  • the method further includes:
  • the user's viewing behavior can be collected on a large scale, and more accurate statistical results can be obtained compared with the traditional small sample collection and statistical models.
  • a user feature information acquiring device comprising:
  • the first statistic module is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the television program viewed by the user through the viewing terminal;
  • the first obtaining module is configured to acquire user feature information of the viewing terminal according to the history information of the user watching the television program.
  • the first statistic module includes:
  • a first obtaining unit configured to acquire a channel number currently viewed
  • a first determining unit configured to determine an electric video according to a mapping relationship between the channel number and a television channel Road
  • a second determining unit configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
  • the first statistic module includes:
  • a second acquiring unit configured to acquire a currently viewed screenshot image
  • a third determining unit configured to determine a television channel according to the screen capture image and the logo recognition model
  • a second determining unit configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
  • the first statistic module includes:
  • a second acquiring unit configured to acquire a currently viewed screenshot image
  • a sending unit configured to send the screen capture image to a background server to match the television video stream
  • a receiving unit configured to receive feedback information of the background server, where the feedback information includes a matched television channel
  • a second determining unit configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
  • the first obtaining module includes:
  • a matching unit configured to match, by using a preset program category model, user feature information of the viewing terminal corresponding to the history information of the user watching the television program;
  • the first obtaining module includes:
  • a judging unit configured to count the similarity between the historical record information of the user watching the television program and the historical record information of the sample user watching the television program;
  • a fourth determining unit configured to determine, if the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds a first threshold, determining user feature information of the sample user as the viewing User characteristic information of the terminal.
  • the device also includes:
  • a second obtaining module configured to acquire a viewing terminal that has watched the target television program
  • the second statistic module is configured to collect rating information of the target television program, and/or count the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
  • a terminal device includes any one of the above-described user feature information acquiring devices.
  • FIG. 1 is a schematic flowchart of a method for acquiring user feature information according to Embodiment 1 of the present invention
  • FIG. 2 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention
  • FIG. 3 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention
  • FIG. 4 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention
  • FIG. 5 is a schematic flowchart of a method for acquiring user feature information according to Embodiment 2 of the present invention.
  • FIG. 6 is a schematic structural diagram of a user feature information acquiring apparatus according to Embodiment 1 of the present invention.
  • FIG. 7 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure.
  • FIG. 8 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure.
  • FIG. 10 is a schematic structural diagram of a first acquiring module according to an embodiment of the present disclosure.
  • FIG. 11 is a schematic structural diagram of a first acquiring module according to an embodiment of the present disclosure.
  • FIG. 12 is a schematic structural diagram of a user feature information acquiring apparatus according to Embodiment 2 of the present invention.
  • the television terminal is equipped with an acquisition device and is recorded by the user, which makes it easier to collect statistics on user viewing behavior and user characteristics.
  • FIG. 1 is a method for collecting user features according to Embodiment 1 of the present invention, the method includes:
  • S101 Perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal.
  • the terminal device collects statistics on the viewing behavior of the viewing terminal, identifies and records the television channel and the television program viewed by the viewing terminal, to obtain historical record information of the user watching the television program through the viewing terminal.
  • the terminal device collects statistics on the viewing behavior of the viewing terminal, identifies the currently viewed television channel and the television program, and can identify the television channel and the television program through the channel number of the currently viewed television channel or the currently viewed television screen.
  • the following describes several methods for counting the viewing behavior of the viewing terminal.
  • the viewing behavior of the viewing terminal is counted by the channel number of the currently viewed television channel, including:
  • the terminal device obtains the channel number currently viewed, and the terminal device may be a smart TV or a smart set top box. Radio and television operators all over the country have corresponding channel numbers for each TV channel. For example, the channel number of CCTV-1 in Beijing is 001, the channel number of CCTV-2 is 002, etc., different radio and television operators for each TV. The channel number set by the channel is also different.
  • the terminal device determines a television channel corresponding to the obtained channel number according to a mapping table of the television channel and the channel number of the broadcasting and television operator in the area.
  • the obtained channel number is 005
  • the mapping table of the channel number and the TV channel of the broadcasting and television operator in the local area is queried, and the TV channel corresponding to the channel number 005 is determined to be CCTV-5 according to the mapping relationship between the channel number and the television channel.
  • S203 Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
  • the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time-television channel-television program”, for example, “19:53—CCTV5— Football in the world.”
  • statistics on the viewing behavior of the viewing terminal through the currently viewed television screen include:
  • the terminal device obtains a screen capture image of the currently viewed TV screen, and the terminal device may be a smart TV or a smart set top box. Perform a screen capture operation on the currently viewed television screen to obtain a screen shot image of the currently viewed television screen.
  • the station logo or channel logo is usually located at the four corners or edges of the screen capture image, and the station logo or channel logo in the screen capture image is extracted through video feature detection, and matched in the logo recognition model.
  • This implementation method is very suitable for smart TV or smart set-top box.
  • the logo image is usually simple.
  • the TV channel can be identified by the database of the TV logo recognition model built into the TV terminal.
  • S303 Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
  • the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time—television channel-television festival” Head.”
  • the identification of the television channel can be performed on the background server. As shown in FIG. 4, the viewing behavior of the viewing terminal is counted, including:
  • This implementation method requires the current video stream of each TV channel, so it is more suitable to be performed on the background server.
  • the TV terminal sends the captured screen capture image to the background server, and the background server matches the screen capture image with the video stream of each TV channel to match.
  • a television channel having the same video characteristics is determined to determine the currently viewed television channel.
  • the matching process of the screen image and the video stream is placed on the background server to prevent the data operation pressure of the television terminal from being excessive.
  • the terminal device receives feedback information from the background server, where the feedback information includes a television channel that the background server matches according to the screen capture image.
  • S404 Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
  • the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time—television channel—television program”.
  • the terminal device obtains the historical record information of the television program viewed by the user through the viewing terminal of the viewing terminal to further obtain the user characteristics of the viewing terminal. information.
  • user feature information of the viewing terminal is obtained according to historical record information of the user watching the television program.
  • the terminal device matches the characteristics of the user who uses the viewing terminal according to the television program viewed in the history information.
  • the user feature information of the viewing terminal corresponding to the history information of the user watching the television program can be matched by the preset program category model.
  • Program categories such as financial, sports, shopping, tourism, education, etc.
  • the program category model includes a correspondence between program categories and user feature information, including user regions, gender (male or female), age (children, Teen, adult or old), interest (financial, cooking, sports, entertainment, shopping, tourism, etc.), spending power (luxury goods, luxury car villas, etc.), specific life stages (early education, parenting, college entrance examination, senior university), etc.
  • Feature information is included in the program categories.
  • the terminal device can match multiple user features for one viewing terminal according to different television programs in the history information.
  • the television program categories in the history information of the viewing terminal include fashion programs, entertainment programs, TV drama programs, etc.
  • the matching user feature information includes: women, youth, fashion, gossip, drama, and so on.
  • the user feature information of the viewing terminal may also be matched by setting a sample user method.
  • a plurality of sample users having different combinations of user feature information are set, and each sample user corresponds to different television program categories and historical information of watching television programs according to different user feature information.
  • the terminal device calculates the similarity between the history information of the user watching the television program and the history information of the sample user watching the television program, and the similarity can be calculated according to the matched same television program or program category.
  • the same television program or program category as the history information of the user watching the television program and the history information of the sample user watching the television program, performing weighting calculation according to the same television program or program category, and obtaining historical record information of the user watching the television program.
  • the same television program or program category in which the user views the history information of the television program and the history information of the sample user watching the television program includes: the same TV program such as the famous drama appreciation, the world financial management, and the drama, wealth management, and health care classes. Wait for the same program category. Performing weighting calculation according to the same television program or program category as described above to obtain historical record information of the user watching the television program and historical record information of the sample user watching the television program.
  • the user feature information of the sample user is the user feature information of the viewing terminal.
  • the user feature information of the sample user includes: old age, drama, health care, and wealth management, and the user feature information of the sample user is used as the user feature information of the viewing terminal.
  • the terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user's viewing behavior. User characteristic information, the accuracy rate is greatly improved.
  • FIG. 5 is a method for acquiring user feature information according to Embodiment 2 of the present invention. As shown in FIG. 5, the method includes:
  • S501 Perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal.
  • the terminal device obtains the viewing terminal that has watched the target television program according to the historical record information of the watching television program, and the obtained information of the viewing terminal may be saved in a list of the viewing terminal, where the viewing terminal list includes the viewing terminal identifier and the user of each viewing terminal. Feature information.
  • S504 Counting the rating information of the target television program, and/or counting the proportion of the different characteristic users who have watched the target television program according to the user characteristic information of the viewing terminal.
  • the terminal device counts the rating information of the target television program according to the number of the viewing terminals that have watched the target television program and the total number of the viewing terminals in the area.
  • the terminal device counts the appearance ratios of the various user features in the viewing terminals according to the user characteristic information of the respective viewing terminals that have watched the target television program, so that the analysis data of the user characteristics of the target television program can be obtained.
  • These analytical data have important reference value for information push related to user characteristics, and have higher accuracy than analytical data obtained through limited samples in the manner of contracted users.
  • the above process of counting the ratings of various user features can be set in the terminal.
  • the implementation is convenient for the user to understand the proportion of different people watching the target television program; or can be implemented in the background server, so that the service provider can obtain the user characteristic analysis data of the target television program to understand each television channel and each television program. Which features are more attractive to users.
  • the terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user's viewing behavior.
  • User characteristic information, the accuracy rate is greatly improved, and the user's viewing behavior can be collected on a large scale, and more accurate statistical results can be obtained compared with the traditional small sample collection and statistical models.
  • FIG. 6 is a device for acquiring user feature information corresponding to the first embodiment of the present invention. As shown in FIG. 6, the device includes:
  • the first statistic module 60 is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
  • the first obtaining module 61 is configured to obtain user feature information of the viewing terminal according to the history information of the user watching the television program.
  • the first statistic module 60 includes:
  • the first obtaining unit 600 is configured to obtain a channel number currently viewed
  • a first determining unit 601 configured to determine a television channel according to a mapping relationship between the channel number and the television channel;
  • the second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
  • the first statistic module 60 includes:
  • a second acquiring unit 603, configured to acquire a currently viewed screenshot image
  • a third determining unit 604 configured to determine a television channel according to the screen capture image and the logo recognition model
  • the second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
  • the first statistic module 60 includes:
  • a second acquiring unit 603, configured to acquire a currently viewed screenshot image
  • the sending unit 605 is configured to send the screen capture image to a background server to match the television video stream.
  • the receiving unit 606 is configured to receive feedback information of the background server, where the feedback information includes a matched television channel;
  • the second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
  • the first obtaining module 61 includes:
  • the matching unit 610 is configured to match, by using a preset program category model, user feature information of the viewing terminal corresponding to the history information of the user watching the television program.
  • the first obtaining module 61 includes:
  • the determining unit 611 is configured to calculate a similarity between the history information of the user watching the television program and the history information of the sample user watching the television program;
  • the fourth determining unit 612 is configured to determine, if the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds the first threshold, determine the user feature information of the sample user as the user feature information of the viewing terminal. .
  • FIG. 12 is a device for acquiring user feature information corresponding to the second embodiment of the present invention, the device includes:
  • the first statistic module 60 is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
  • the first obtaining module 61 is configured to acquire user feature information of the viewing terminal according to the history information of the user watching the television program;
  • a second obtaining module 62 configured to acquire a viewing terminal that has watched the target television program
  • the second statistic module 63 is configured to collect the rating information of the target television program, and/or count the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
  • An embodiment of the present invention further provides a terminal device, where the terminal device includes the first embodiment of the present invention.
  • the terminal device may be a television terminal or a set top box terminal.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage and optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

Abstract

Disclosed is a method for acquiring user characteristic information. The method comprises: collecting statistics of viewing behaviors of a viewing terminal, so as to obtain historical record information of a user watching a television program by means of the viewing terminal; and obtaining user characteristic information of the viewing terminal according to the historical record information of the user watching the television program. In the present invention, it is achieved that a terminal device automatically collects viewing behaviors of a user and analyzes, on the basis, user characteristic information. Also disclosed are an apparatus for implementing the foregoing method, and a terminal device.

Description

一种用户特征信息获取方法、装置和终端设备User feature information acquisition method, device and terminal device
本申请要求在2014年01月10日提交中国专利局、申请号为201410013669.4、发明名称为“一种用户特征信息获取方法、装置和终端设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。The present application claims priority to Chinese Patent Application No. 201410013669.4, entitled "A User Feature Information Acquisition Method, Apparatus, and Terminal Device", which is filed on January 10, 2014, the entire contents of which are incorporated by reference. Combined in this application.
技术领域Technical field
本发明涉及信息技术领域，尤其涉及一种用户特征信息获取方法、装置和终端设备。The present invention relates to the field of information technology, and in particular, to a method, an apparatus, and a terminal device for acquiring user feature information.
背景技术Background technique
收视信息展示了每档电视节目覆盖的观众数量以及不同类别观众的构成比例，是确定信息投放或推送方案的重要参考数据。收视调查公司通常采取的做法是，选择一定数量、具有不同人口特征的家庭签约，在其家中安装收视数据采集装置，这些签约家庭的用户在每次收看电视节目时，需要主动用该装置记录自己的收视行为，调查公司收到数据后，基于特定的统计模型，推测出每档电视节目在不同特征的观众中的收视率分布。The viewing information shows the number of viewers covered by each TV program and the composition ratio of different categories of viewers, which is an important reference data for determining the information delivery or push scheme. The surveying company usually adopts a method of selecting a certain number of households with different demographic characteristics to sign up and installing a viewing data collection device in their homes. Users of these contracted households need to actively use the device to record themselves every time they watch TV programs. The viewing behavior, after the survey company receives the data, based on a specific statistical model, infers the distribution of ratings of each TV program among viewers with different characteristics.
基于上述方法得到的收视率数据存在以下缺点：受安装数据采集装置的成本影响，能够采集的样本数量通常十分有限，同时，由于需要人工进行记录，存在漏记或者错误记录的可能，导致最后统计获得的收视数据误差较大，另外也无法获取更为准确的用户特征信息。The audience rating data obtained by the above method has the following disadvantages: the number of samples that can be collected is usually limited due to the cost of the installed data acquisition device, and at the same time, due to the need for manual recording, there is a possibility of missing or erroneous recording, resulting in the final statistics. The obtained viewing data has a large error, and it is also impossible to obtain more accurate user characteristic information.
发明内容Summary of the invention
本发明实施例提供一种用户特征信息获取方法、装置和终端设备，能够自动收集用户的收视行为，并分析出终端用户特征和收视兴趣，具有准确率高的优点。The embodiment of the invention provides a method, a device and a terminal device for acquiring user feature information, which can automatically collect the viewing behavior of the user, and analyze the characteristics of the terminal user and the viewing interest, and have the advantages of high accuracy.
为达上述目的，本发明实施例采用以下技术方案： To achieve the above objective, the embodiment of the present invention adopts the following technical solutions:
一种用户特征信息获取方法，所述方法包括：A method for acquiring user feature information, the method comprising:
对收视终端的收视行为进行统计，以获取用户通过所述收视终端观看电视节目的历史记录信息；Counting the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息。Obtaining user feature information of the viewing terminal according to the history information of the user watching the television program.
终端设备能够自动识别正在收视的电视节目，并根据识别出的电视节目确定该终端设备的用户特征，从而使终端设备能够自行统计用户的收视行为并在此基础上分析出用户特征信息，准确率得到较大提高。The terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user characteristic information on the basis of the accuracy. A big improvement.
所述对收视终端的收视行为进行统计，包括：The statistics on the viewing behavior of the viewing terminal include:
获取当前收视的频道号；Get the channel number of the current viewing;
根据所述频道号与电视频道的映射关系确定电视频道；Determining a television channel according to a mapping relationship between the channel number and a television channel;
根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；或者，Determining a television program viewed by the user according to the television channel, the current time, and a program list of the television channel; or
所述对收视终端的收视行为进行统计，包括：The statistics on the viewing behavior of the viewing terminal include:
获取当前收视的截屏图像；Get the screenshot image of the current viewing;
根据所述截屏图像和台标识别模型确定电视频道；Determining a television channel according to the screen capture image and the logo recognition model;
根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；或者，Determining a television program viewed by the user according to the television channel, the current time, and a program list of the television channel; or
所述对收视终端的收视行为进行统计，包括：The statistics on the viewing behavior of the viewing terminal include:
获取当前收视的截屏图像；Get the screenshot image of the current viewing;
发送所述截屏图像至后台服务器，以与电视视频流进行匹配；Sending the screen capture image to a background server to match the television video stream;
接收到所述后台服务器的反馈信息，所述反馈信息包括匹配到的电视频道；Receiving feedback information of the background server, where the feedback information includes a matched television channel;
根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目。A television program viewed by the user is determined based on the television channel, the current time, and a program listing of the television channel.
可根据当前收视的频道号或者截屏图像统计用户收视行为，图像匹配可通过台标识别模型或者视频特征匹配实现，当使用视频特征匹配时，可以在 后台服务器进行匹配，以降低收视终端的数据运算压力。The user's viewing behavior can be counted according to the currently selected channel number or screen capture image. Image matching can be achieved by the station logo recognition model or video feature matching. When using video feature matching, The background server performs matching to reduce the data computing pressure of the viewing terminal.
所述根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息，包括：Obtaining the user feature information of the viewing terminal according to the historical record information of the user watching the television program, including:
通过预设的节目类别模型匹配到与所述用户观看电视节目的历史记录信息对应的所述收视终端的用户特征信息；或者，Matching user feature information of the viewing terminal corresponding to the history information of the user watching the television program by a preset program category model; or
所述根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息，包括：Obtaining the user feature information of the viewing terminal according to the historical record information of the user watching the television program, including:
计算所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度；Calculating a similarity between the history information of the user watching the television program and the history information of the sample user watching the television program;
如果所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定所述样本用户的用户特征信息为所述收视终端的用户特征信息。If the similarity between the history information of the user watching the television program and the history information of the sample user watching the television program exceeds a first threshold, determining that the user feature information of the sample user is user feature information of the viewing terminal.
所述方法还包括：The method further includes:
根据用户通过所述收视终端观看电视节目的历史记录信息获取观看过目标电视节目的收视终端；Obtaining a viewing terminal that has watched the target television program according to the history information of the user watching the television program through the viewing terminal;
统计所述目标电视节目的收视率信息，和/或根据所述收视终端的用户特征信息统计观看过所述目标电视节目的不同特征用户的比例。Counting the rating information of the target television program, and/or counting the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
可以大规模采集用户的收视行为，与传统的小样本采集和统计模型相比，能够获得更加准确的统计结果。The user's viewing behavior can be collected on a large scale, and more accurate statistical results can be obtained compared with the traditional small sample collection and statistical models.
一种用户特征信息获取装置，所述装置包括：A user feature information acquiring device, the device comprising:
第一统计模块，用于对收视终端的收视行为进行统计，以获取用户通过所述收视终端观看电视节目的历史记录信息；The first statistic module is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the television program viewed by the user through the viewing terminal;
第一获取模块，用于根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息。The first obtaining module is configured to acquire user feature information of the viewing terminal according to the history information of the user watching the television program.
所述第一统计模块包括：The first statistic module includes:
第一获取单元，用于获取当前收视的频道号；a first obtaining unit, configured to acquire a channel number currently viewed;
第一确定单元，用于根据所述频道号与电视频道的映射关系确定电视频 道；a first determining unit, configured to determine an electric video according to a mapping relationship between the channel number and a television channel Road
第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；a second determining unit, configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
或者，所述第一统计模块包括：Alternatively, the first statistic module includes:
第二获取单元，用于获取当前收视的截屏图像；a second acquiring unit, configured to acquire a currently viewed screenshot image;
第三确定单元，用于根据所述截屏图像和台标识别模型确定电视频道；a third determining unit, configured to determine a television channel according to the screen capture image and the logo recognition model;
第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；a second determining unit, configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
或者，所述第一统计模块包括：Alternatively, the first statistic module includes:
第二获取单元，用于获取当前收视的截屏图像；a second acquiring unit, configured to acquire a currently viewed screenshot image;
发送单元，用于发送所述截屏图像至后台服务器，以与电视视频流进行匹配；a sending unit, configured to send the screen capture image to a background server to match the television video stream;
接收单元，用于接收到所述后台服务器的反馈信息，所述反馈信息包括匹配到的电视频道；a receiving unit, configured to receive feedback information of the background server, where the feedback information includes a matched television channel;
第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目。And a second determining unit, configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
所述第一获取模块包括：The first obtaining module includes:
匹配单元，用于通过预设的节目类别模型匹配到与所述用户观看电视节目的历史记录信息对应的所述收视终端的用户特征信息；a matching unit, configured to match, by using a preset program category model, user feature information of the viewing terminal corresponding to the history information of the user watching the television program;
或者，所述第一获取模块包括：Or the first obtaining module includes:
判断单元，用于统计所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度；a judging unit, configured to count the similarity between the historical record information of the user watching the television program and the historical record information of the sample user watching the television program;
第四确定单元，用于如果所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定所述样本用户的用户特征信息为所述收视终端的用户特征信息。a fourth determining unit, configured to determine, if the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds a first threshold, determining user feature information of the sample user as the viewing User characteristic information of the terminal.
所述装置还包括：The device also includes:
第二获取模块，用于获取观看过目标电视节目的收视终端； a second obtaining module, configured to acquire a viewing terminal that has watched the target television program;
第二统计模块，用于统计所述目标电视节目的收视率信息，和/或根据所述收视终端的用户特征信息统计观看过所述目标电视节目的不同特征用户的比例。The second statistic module is configured to collect rating information of the target television program, and/or count the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
一种终端设备，所述终端设备包括上述任意一种用户特征信息获取装置。A terminal device includes any one of the above-described user feature information acquiring devices.
本发明的其它特征和优点将在随后的说明书中阐述，并且，部分地从说明书中变得显而易见，或者通过实施本发明而了解。本发明的目的和其他优点可通过在所写的说明书、权利要求书、以及附图中所特别指出的结构来实现和获得。Other features and advantages of the invention will be set forth in the description which follows, The objectives and other advantages of the invention may be realized and obtained by means of the structure particularly pointed in the appended claims.
下面通过附图和实施例，对本发明的技术方案做进一步的详细描述。The technical solution of the present invention will be further described in detail below through the accompanying drawings and embodiments.
附图说明DRAWINGS
附图用来提供对本发明的进一步理解，并且构成说明书的一部分，与本发明的实施例一起用于解释本发明，并不构成对本发明的限制。在附图中：The drawings are intended to provide a further understanding of the invention, and are intended to be a In the drawing:
图1是本发明实施例一提供的一种用户特征信息获取方法的流程示意图；1 is a schematic flowchart of a method for acquiring user feature information according to Embodiment 1 of the present invention;
图2是本发明实施例中对收视终端的收视行为进行统计的方法的流程示意图；2 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention;
图3是本发明实施例中对收视终端的收视行为进行统计的方法的流程示意图；3 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention;
图4是本发明实施例中对收视终端的收视行为进行统计的方法的流程示意图；4 is a schematic flowchart of a method for performing statistics on viewing behavior of a viewing terminal according to an embodiment of the present invention;
图5是本发明实施例二提供的一种用户特征信息获取方法的流程示意图；FIG. 5 is a schematic flowchart of a method for acquiring user feature information according to Embodiment 2 of the present invention; FIG.
图6是本发明实施例一提供的一种用户特征信息获取装置的结构示意图；FIG. 6 is a schematic structural diagram of a user feature information acquiring apparatus according to Embodiment 1 of the present invention; FIG.
图7是本发明实施例提供的第一统计模块的结构示意图；FIG. 7 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure;
图8是本发明实施例提供的第一统计模块的结构示意图；FIG. 8 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure;
图9是本发明实施例提供的第一统计模块的结构示意图；FIG. 9 is a schematic structural diagram of a first statistic module according to an embodiment of the present disclosure;
图10是本发明实施例提供的第一获取模块的结构示意图；FIG. 10 is a schematic structural diagram of a first acquiring module according to an embodiment of the present disclosure;
图11是本发明实施例提供的第一获取模块的结构示意图； FIG. 11 is a schematic structural diagram of a first acquiring module according to an embodiment of the present disclosure;
图12是本发明实施例二提供的一种用户特征信息获取装置的结构示意图。FIG. 12 is a schematic structural diagram of a user feature information acquiring apparatus according to Embodiment 2 of the present invention.
具体实施方式detailed description
以下结合附图对本发明的优选实施例进行说明，应当理解，此处所描述的优选实施例仅用于说明和解释本发明，并不用于限定本发明。The preferred embodiments of the present invention are described with reference to the accompanying drawings, which are intended to illustrate and illustrate the invention.
随着智能电视或智能机顶盒的迅速发展，可以在智能电视或智能机顶盒的硬件中驻留程序以使智能电视或智能机顶盒主动向后台服务器上报用户的收视行为，而无需采取原有的在签约用户的电视终端加装采集装置并且由用户负责记录的方式，更加便于对用户收视行为的统计以及用户特征的采集。With the rapid development of smart TVs or smart set-top boxes, programs can be hosted in the hardware of smart TVs or smart set-top boxes to enable smart TVs or smart set-top boxes to actively report the user's viewing behavior to the back-end server without having to take the original contracted users. The television terminal is equipped with an acquisition device and is recorded by the user, which makes it easier to collect statistics on user viewing behavior and user characteristics.
图1是本发明实施例一提供的一种用户特征采集方法，该方法包括：FIG. 1 is a method for collecting user features according to Embodiment 1 of the present invention, the method includes:
S101，对收视终端的收视行为进行统计，以获取用户通过收视终端观看电视节目的历史记录信息。S101. Perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal.
终端设备对收视终端的收视行为进行统计，识别并记录收视终端收看的电视频道和电视节目，以获取用户通过收视终端观看电视节目的历史记录信息。The terminal device collects statistics on the viewing behavior of the viewing terminal, identifies and records the television channel and the television program viewed by the viewing terminal, to obtain historical record information of the user watching the television program through the viewing terminal.
终端设备对收视终端的收视行为进行统计，识别当前收视的电视频道和电视节目，可通过当前收视的电视频道的频道号或者当前收视的电视画面识别出电视频道和电视节目。下面对收视终端的收视行为进行统计的几种方法进行详细说明。The terminal device collects statistics on the viewing behavior of the viewing terminal, identifies the currently viewed television channel and the television program, and can identify the television channel and the television program through the channel number of the currently viewed television channel or the currently viewed television screen. The following describes several methods for counting the viewing behavior of the viewing terminal.
在本发明另一实施例中，如图2所示，通过当前收视的电视频道的频道号对收视终端的收视行为进行统计，包括：In another embodiment of the present invention, as shown in FIG. 2, the viewing behavior of the viewing terminal is counted by the channel number of the currently viewed television channel, including:
S201，获取当前收视的频道号。S201. Obtain a channel number currently viewed.
终端设备获取当前收视的频道号，此时终端设备可以是智能电视或者智能机顶盒。各地的广电运营商对各个电视频道都设有相应的频道号，例如，在北京地区CCTV-1的频道号为001，CCTV-2的频道号为002等等，不同的广电运营商对各个电视频道设置的频道号也各不相同。 The terminal device obtains the channel number currently viewed, and the terminal device may be a smart TV or a smart set top box. Radio and television operators all over the country have corresponding channel numbers for each TV channel. For example, the channel number of CCTV-1 in Beijing is 001, the channel number of CCTV-2 is 002, etc., different radio and television operators for each TV. The channel number set by the channel is also different.
S202，根据频道号与电视频道的映射关系确定电视频道。S202. Determine a TV channel according to a mapping relationship between the channel number and the TV channel.
终端设备根据所在地区广电运营商的电视频道与频道号的映射表，确定与获取的频道号相对应的电视频道。例如获取的频道号为005，查询所在地区广电运营商的频道号与电视频道的映射表，根据频道号与电视频道的映射关系确定频道号005对应的电视频道为CCTV-5。The terminal device determines a television channel corresponding to the obtained channel number according to a mapping table of the television channel and the channel number of the broadcasting and television operator in the area. For example, the obtained channel number is 005, and the mapping table of the channel number and the TV channel of the broadcasting and television operator in the local area is queried, and the TV channel corresponding to the channel number 005 is determined to be CCTV-5 according to the mapping relationship between the channel number and the television channel.
S203，根据电视频道、当前时间以及电视频道的节目表确定用户观看的电视节目。S203. Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
终端设备识别出的电视频道后，根据该电视频道的电视节目表以及当前时间确定当前收视的电视节目，获取的结果包括“时间—电视频道—电视节目”，例如，“19:53—CCTV5—天下足球”。After the television channel recognized by the terminal device, the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time-television channel-television program”, for example, “19:53—CCTV5— Football in the world."
在本发明另一实施例中，如图3所示，通过当前收视的电视画面对收视终端的收视行为进行统计，包括：In another embodiment of the present invention, as shown in FIG. 3, statistics on the viewing behavior of the viewing terminal through the currently viewed television screen include:
S301，获取当前收视的截屏图像。S301. Acquire a screenshot image of the current viewing.
终端设备获取当前收视的电视画面的截屏图像，此时终端设备可以是智能电视或智能机顶盒。对当前收视的电视画面进行截屏操作，以获得当前收视的电视画面的截屏图像。The terminal device obtains a screen capture image of the currently viewed TV screen, and the terminal device may be a smart TV or a smart set top box. Perform a screen capture operation on the currently viewed television screen to obtain a screen shot image of the currently viewed television screen.
S302，根据截屏图像和台标识别模型确定电视频道。S302. Determine a television channel according to the screen capture image and the logo recognition model.
提取截屏图像中的台标或频道标志，台标或频道标志通常位于截屏图像的四角或者边缘处，通过视频特征检测提取出截屏图像中的台标或频道标志，在台标识别模型中匹配出具有相同图案特征的台标并确定与该台标相对应的电视频道。这种实现方法很适合在智能电视或智能机顶盒上进行，台标图像通常较为简洁，在电视终端内置台标识别模型的数据库即可完成电视频道的识别。Extracting the station logo or channel logo in the screen capture image. The station logo or channel logo is usually located at the four corners or edges of the screen capture image, and the station logo or channel logo in the screen capture image is extracted through video feature detection, and matched in the logo recognition model. A logo having the same pattern feature and determining a television channel corresponding to the logo. This implementation method is very suitable for smart TV or smart set-top box. The logo image is usually simple. The TV channel can be identified by the database of the TV logo recognition model built into the TV terminal.
S303，根据电视频道、当前时间以及电视频道的节目表确定用户观看的电视节目。S303. Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
终端设备识别出的电视频道后，根据该电视频道的电视节目表以及当前时间确定当前收视的电视节目，获取的结果包括“时间—电视频道—电视节 目”。After the television channel recognized by the terminal device, the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time—television channel-television festival” Head."
在本发明另一实施例中，对电视频道的识别可以在后台服务器进行，如图4所示，对收视终端的收视行为进行统计，包括：In another embodiment of the present invention, the identification of the television channel can be performed on the background server. As shown in FIG. 4, the viewing behavior of the viewing terminal is counted, including:
S401，获取当前收视的截屏图像。与S301实现过程相同，在此不做重复说明。S401. Acquire a screenshot image of the current viewing. It is the same as the implementation process of S301, and will not be repeated here.
S402，发送截屏图像至后台服务器，以与电视视频流进行匹配。S402. Send a screen capture image to a background server to match the television video stream.
这种实现方法需要当前各个电视频道的视频流，因此更适宜在后台服务器上进行，电视终端将获取的截屏图像发送至后台服务器，后台服务器将截屏图像与各个电视频道的视频流进行匹配，匹配出具有相同视频特征的电视频道，进而确定当前收视的电视频道。将截屏图像与视频流的匹配过程放在后台服务器进行以防止电视终端的数据运算压力过大。This implementation method requires the current video stream of each TV channel, so it is more suitable to be performed on the background server. The TV terminal sends the captured screen capture image to the background server, and the background server matches the screen capture image with the video stream of each TV channel to match. A television channel having the same video characteristics is determined to determine the currently viewed television channel. The matching process of the screen image and the video stream is placed on the background server to prevent the data operation pressure of the television terminal from being excessive.
S403，接收到后台服务器的反馈信息，反馈信息包括匹配到的电视频道。S403. Receive feedback information of the background server, where the feedback information includes the matched TV channel.
终端设备接收到来自后台服务器的反馈信息，该反馈信息中包括后台服务器根据截屏图像匹配到的电视频道。The terminal device receives feedback information from the background server, where the feedback information includes a television channel that the background server matches according to the screen capture image.
S404，根据电视频道、当前时间以及电视频道的节目表确定用户观看的电视节目。S404. Determine a television program viewed by the user according to the television channel, the current time, and the program list of the television channel.
终端设备识别出的电视频道后，根据该电视频道的电视节目表以及当前时间确定当前收视的电视节目，获取的结果包括“时间—电视频道—电视节目”。After the television channel recognized by the terminal device, the currently viewed television program is determined according to the television program list of the television channel and the current time, and the obtained result includes “time—television channel—television program”.
以上通过几个实施例具体说明统计收视终端的收视行为的方式，终端设备通过统计收视终端的收视行为，获取用户通过该收视终端观看电视节目的历史记录信息，以进一步获取该收视终端的用户特征信息。The foregoing describes the manner in which the viewing behavior of the viewing terminal is statistically illustrated by the following embodiments. The terminal device obtains the historical record information of the television program viewed by the user through the viewing terminal of the viewing terminal to further obtain the user characteristics of the viewing terminal. information.
如图1所示，S102，根据用户观看电视节目的历史记录信息获取收视终端的用户特征信息。As shown in FIG. 1 , in S102, user feature information of the viewing terminal is obtained according to historical record information of the user watching the television program.
终端设备根据该历史记录信息中收视的电视节目匹配出使用该收视终端的用户的特征。可以通过预设的节目类别模型匹配到与用户观看电视节目的历史记录信息对应的收视终端的用户特征信息。先确定收视的电视节目所属 的节目类别，例如财经、体育、购物、旅游、教育等节目类别，该节目类别模型包括节目类别与用户特征信息的对应关系，用户特征信息包括地区、性别(男性或女性)、年龄(儿童、青年、成年或老年)、兴趣(财经、烹饪、体育、娱乐、购物、旅游等)、消费能力(奢侈品、豪车别墅等)、特定生活阶段(早教、育儿、高考复习、老年大学)等特征信息。终端设备根据历史记录信息中不同的电视节目可以为一个收视终端匹配多个用户特征，例如，收视终端的历史记录信息中收视的电视节目类别包括时尚类节目、娱乐节目、电视剧节目等，那么可以匹配到的用户特征信息包括：女性、青年、时尚、八卦、剧集等等。The terminal device matches the characteristics of the user who uses the viewing terminal according to the television program viewed in the history information. The user feature information of the viewing terminal corresponding to the history information of the user watching the television program can be matched by the preset program category model. First determine the TV program to be viewed Program categories, such as financial, sports, shopping, tourism, education, etc., the program category model includes a correspondence between program categories and user feature information, including user regions, gender (male or female), age (children, Youth, adult or old), interest (financial, cooking, sports, entertainment, shopping, tourism, etc.), spending power (luxury goods, luxury car villas, etc.), specific life stages (early education, parenting, college entrance examination, senior university), etc. Feature information. The terminal device can match multiple user features for one viewing terminal according to different television programs in the history information. For example, the television program categories in the history information of the viewing terminal include fashion programs, entertainment programs, TV drama programs, etc., then The matching user feature information includes: women, youth, fashion, gossip, drama, and so on.
或者，在本发明另一实施例中，还可以通过设置样本用户方法匹配收视终端的用户特征信息。设置多个具有不同用户特征信息组合的样本用户，每个样本用户根据所具备的不同用户特征信息对应着不同的电视节目类别以及观看电视节目的历史记录信息。Alternatively, in another embodiment of the present invention, the user feature information of the viewing terminal may also be matched by setting a sample user method. A plurality of sample users having different combinations of user feature information are set, and each sample user corresponds to different television program categories and historical information of watching television programs according to different user feature information.
终端设备计算用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度，可根据匹配到的相同的电视节目或节目类别来加权计算出该相似度。The terminal device calculates the similarity between the history information of the user watching the television program and the history information of the sample user watching the television program, and the similarity can be calculated according to the matched same television program or program category.
如果用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定该样本用户的用户特征信息为该收视终端的用户特征信息。If the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds a first threshold, determining that the user feature information of the sample user is user feature information of the viewing terminal.
确定用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息存在的相同的电视节目或节目类别，根据相同的电视节目或节目类别进行加权计算，得到用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度。例如，用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息中相同的电视节目或节目类别包括：名剧赏析、天下理财等相同的电视节目以及戏曲类、理财类、养生类等相同的节目类别。根据上述相同的电视节目或节目类别进行加权计算得到用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的 相似度如果大于第一阈值，例如70％，则确定该样本用户的用户特征信息为该收视终端的用户特征信息。例如，该样本用户的用户特征信息包括：老年、戏曲、养生、理财，则将该样本用户的用户特征信息作为该收视终端的用户特征信息。Determining the same television program or program category as the history information of the user watching the television program and the history information of the sample user watching the television program, performing weighting calculation according to the same television program or program category, and obtaining historical record information of the user watching the television program. The similarity with the history information of the sample user watching the television program. For example, the same television program or program category in which the user views the history information of the television program and the history information of the sample user watching the television program includes: the same TV program such as the famous drama appreciation, the world financial management, and the drama, wealth management, and health care classes. Wait for the same program category. Performing weighting calculation according to the same television program or program category as described above to obtain historical record information of the user watching the television program and historical record information of the sample user watching the television program. If the similarity is greater than the first threshold, for example, 70%, it is determined that the user feature information of the sample user is the user feature information of the viewing terminal. For example, the user feature information of the sample user includes: old age, drama, health care, and wealth management, and the user feature information of the sample user is used as the user feature information of the viewing terminal.
本发明实施例一，终端设备能够自动识别正在收视的电视节目，并根据识别出的电视节目确定该终端设备的用户特征，从而使终端设备能够自行统计用户的收视行为并在此基础上分析出用户特征信息，准确率得到较大提高。According to the first embodiment of the present invention, the terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user's viewing behavior. User characteristic information, the accuracy rate is greatly improved.
图5是本发明实施例二提供的一种用户特征信息获取方法，如图5所示，该方法包括：FIG. 5 is a method for acquiring user feature information according to Embodiment 2 of the present invention. As shown in FIG. 5, the method includes:
S501，对收视终端的收视行为进行统计，以获取用户通过收视终端观看电视节目的历史记录信息。与S101实现过程相同，在此不做重复说明。S501. Perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal. The same as the S101 implementation process, and no repeated explanation is given here.
S502，根据用户观看电视节目的历史记录信息获取收视终端的用户特征信息。与S102实现过程相同，在此不做重复说明。S502. Acquire user feature information of the viewing terminal according to the history information of the user watching the television program. The process is the same as that of S102, and no repeated explanation is given here.
S503，根据用户通过收视终端观看电视节目的历史记录信息获取观看过目标电视节目的收视终端。S503. Acquire a viewing terminal that has watched the target television program according to the history information of the user watching the television program through the viewing terminal.
终端设备根据观看电视节目的历史记录信息获取观看过目标电视节目的收视终端，获取的收视终端的信息可保存在一个收视终端列表中，该收视终端列表包括收视终端标识以及每个收视终端的用户特征信息。The terminal device obtains the viewing terminal that has watched the target television program according to the historical record information of the watching television program, and the obtained information of the viewing terminal may be saved in a list of the viewing terminal, where the viewing terminal list includes the viewing terminal identifier and the user of each viewing terminal. Feature information.
S504，统计目标电视节目的收视率信息，和/或根据收视终端的用户特征信息统计观看过目标电视节目的不同特征用户的比例。S504: Counting the rating information of the target television program, and/or counting the proportion of the different characteristic users who have watched the target television program according to the user characteristic information of the viewing terminal.
终端设备根据观看过目标电视节目的收视终端的数量以及所在地区的收视终端的总数量统计出该目标电视节目的收视率信息。The terminal device counts the rating information of the target television program according to the number of the viewing terminals that have watched the target television program and the total number of the viewing terminals in the area.
终端设备根据收看过目标电视节目的各个收视终端的的用户特征信息，统计这些收视终端中各种用户特征的出现比例，从而可以得到收看该目标电视节目的用户特征的分析数据。这些分析数据对于与用户特征相关的信息推送具有重要的参考价值，比采用签约用户的方式通过有限样本获得的分析数据具有更高的准确性。上述统计各种用户特征收视比例的过程可以在终端设 备实现，便于用户了解收看该目标电视节目的不同人群所占的比例；或者可以在后台服务器实现，便于服务提供方获取该目标电视节目的用户特征分析数据，以了解各个电视频道以及各个电视节目分别对哪些特征的用户的更具吸引力。The terminal device counts the appearance ratios of the various user features in the viewing terminals according to the user characteristic information of the respective viewing terminals that have watched the target television program, so that the analysis data of the user characteristics of the target television program can be obtained. These analytical data have important reference value for information push related to user characteristics, and have higher accuracy than analytical data obtained through limited samples in the manner of contracted users. The above process of counting the ratings of various user features can be set in the terminal. The implementation is convenient for the user to understand the proportion of different people watching the target television program; or can be implemented in the background server, so that the service provider can obtain the user characteristic analysis data of the target television program to understand each television channel and each television program. Which features are more attractive to users.
本发明实施例二，终端设备能够自动识别正在收视的电视节目，并根据识别出的电视节目确定该终端设备的用户特征，从而使终端设备能够自行统计用户的收视行为并在此基础上分析出用户特征信息，准确率得到较大提高，并且可以大规模采集用户的收视行为，与传统的小样本采集和统计模型相比，能够获得更加准确的统计结果。In the second embodiment of the present invention, the terminal device can automatically identify the television program being viewed, and determine the user feature of the terminal device according to the identified television program, so that the terminal device can self-statistically collect the user's viewing behavior and analyze the user's viewing behavior. User characteristic information, the accuracy rate is greatly improved, and the user's viewing behavior can be collected on a large scale, and more accurate statistical results can be obtained compared with the traditional small sample collection and statistical models.
图6是与本发明实施例一对应的一种用户特征信息获取装置，如图6所示，该装置包括：FIG. 6 is a device for acquiring user feature information corresponding to the first embodiment of the present invention. As shown in FIG. 6, the device includes:
第一统计模块60，用于对收视终端的收视行为进行统计，以获取用户通过收视终端观看电视节目的历史记录信息；The first statistic module 60 is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
第一获取模块61，用于根据用户观看电视节目的历史记录信息获取收视终端的用户特征信息。The first obtaining module 61 is configured to obtain user feature information of the viewing terminal according to the history information of the user watching the television program.
在本发明另一个实施例中，如图7所示，该第一统计模块60包括：In another embodiment of the present invention, as shown in FIG. 7, the first statistic module 60 includes:
第一获取单元600，用于获取当前收视的频道号；The first obtaining unit 600 is configured to obtain a channel number currently viewed;
第一确定单元601，用于根据频道号与电视频道的映射关系确定电视频道；a first determining unit 601, configured to determine a television channel according to a mapping relationship between the channel number and the television channel;
第二确定单元602，用于根据电视频道、当前时间以及电视频道的节目表确定用户观看的电视节目。The second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
在本发明另一个实施例中，如图8所示，该第一统计模块60包括：In another embodiment of the present invention, as shown in FIG. 8, the first statistic module 60 includes:
第二获取单元603，用于获取当前收视的截屏图像；a second acquiring unit 603, configured to acquire a currently viewed screenshot image;
第三确定单元604，用于根据截屏图像和台标识别模型确定电视频道；a third determining unit 604, configured to determine a television channel according to the screen capture image and the logo recognition model;
第二确定单元602，用于根据电视频道、当前时间以及电视频道的节目表确定用户观看的电视节目。The second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
在本发明另一个实施例中，如图9所示，该第一统计模块60包括： In another embodiment of the present invention, as shown in FIG. 9, the first statistic module 60 includes:
第二获取单元603，用于获取当前收视的截屏图像；a second acquiring unit 603, configured to acquire a currently viewed screenshot image;
发送单元605，用于发送所述截屏图像至后台服务器，以与电视视频流进行匹配；The sending unit 605 is configured to send the screen capture image to a background server to match the television video stream.
接收单元606，用于接收到所述后台服务器的反馈信息，所述反馈信息包括匹配到的电视频道；The receiving unit 606 is configured to receive feedback information of the background server, where the feedback information includes a matched television channel;
第二确定单元602，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目。The second determining unit 602 is configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
在本发明另一个实施例中，如图10所示，该第一获取模块61包括：In another embodiment of the present invention, as shown in FIG. 10, the first obtaining module 61 includes:
匹配单元610，用于通过预设的节目类别模型匹配到与用户观看电视节目的历史记录信息对应的收视终端的用户特征信息。The matching unit 610 is configured to match, by using a preset program category model, user feature information of the viewing terminal corresponding to the history information of the user watching the television program.
在本发明另一个实施例中，如图11所示，该第一获取模块61包括：In another embodiment of the present invention, as shown in FIG. 11, the first obtaining module 61 includes:
判断单元611，用于统计用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度；The determining unit 611 is configured to calculate a similarity between the history information of the user watching the television program and the history information of the sample user watching the television program;
第四确定单元612，用于如果用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定样本用户的用户特征信息为收视终端的用户特征信息。The fourth determining unit 612 is configured to determine, if the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds the first threshold, determine the user feature information of the sample user as the user feature information of the viewing terminal. .
图12是与本发明实施例二对应的一种用户特征信息获取装置，该装置包括：FIG. 12 is a device for acquiring user feature information corresponding to the second embodiment of the present invention, the device includes:
第一统计模块60，用于对收视终端的收视行为进行统计，以获取用户通过收视终端观看电视节目的历史记录信息；The first statistic module 60 is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
第一获取模块61，用于根据用户观看电视节目的历史记录信息获取收视终端的用户特征信息；The first obtaining module 61 is configured to acquire user feature information of the viewing terminal according to the history information of the user watching the television program;
第二获取模块62，用于获取观看过目标电视节目的收视终端；a second obtaining module 62, configured to acquire a viewing terminal that has watched the target television program;
第二统计模块63，用于统计所述目标电视节目的收视率信息，和/或根据所述收视终端的用户特征信息统计观看过所述目标电视节目的不同特征用户的比例。The second statistic module 63 is configured to collect the rating information of the target television program, and/or count the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
本发明实施例还提供了一种终端设备，该终端设备包括本发明实施例一 或者实施例二所述的用户特征采集装置，该终端设备可以是电视终端或机顶盒终端。An embodiment of the present invention further provides a terminal device, where the terminal device includes the first embodiment of the present invention. Or the user feature collection device of the second embodiment, the terminal device may be a television terminal or a set top box terminal.
本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器和光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage and optical storage, etc.) including computer usable program code.
本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. Means for implementing the functions specified in one or more of the flow or in a block or blocks of the flow chart.
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. The apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
显然，本领域的技术人员可以对本发明进行各种改动和变型而不脱离本发明的精神和范围。这样，倘若本发明的这些修改和变型属于本发明权利要求及其等同技术的范围之内，则本发明也意图包含这些改动和变型在内。 It is apparent that those skilled in the art can make various modifications and variations to the invention without departing from the spirit and scope of the invention. Thus, it is intended that the present invention cover the modifications and modifications of the invention

Claims (9)

  1. 一种用户特征信息获取方法，其特征在于，所述方法包括：A method for acquiring user feature information, the method comprising:
    对收视终端的收视行为进行统计，以获取用户通过所述收视终端观看电视节目的历史记录信息；Counting the viewing behavior of the viewing terminal to obtain historical record information of the user watching the television program through the viewing terminal;
    根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息。Obtaining user feature information of the viewing terminal according to the history information of the user watching the television program.
  2. 如权利要求1所述的方法，其特征在于，所述对收视终端的收视行为进行统计，包括：The method according to claim 1, wherein the counting the viewing behavior of the viewing terminal comprises:
    获取当前收视的频道号；Get the channel number of the current viewing;
    根据所述频道号与电视频道的映射关系确定电视频道；Determining a television channel according to a mapping relationship between the channel number and a television channel;
    根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；或者，Determining a television program viewed by the user according to the television channel, the current time, and a program list of the television channel; or
    所述对收视终端的收视行为进行统计，包括：The statistics on the viewing behavior of the viewing terminal include:
    获取当前收视的截屏图像；Get the screenshot image of the current viewing;
    根据所述截屏图像和台标识别模型确定电视频道；Determining a television channel according to the screen capture image and the logo recognition model;
    根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；或者，Determining a television program viewed by the user according to the television channel, the current time, and a program list of the television channel; or
    所述对收视终端的收视行为进行统计，包括：The statistics on the viewing behavior of the viewing terminal include:
    获取当前收视的截屏图像；Get the screenshot image of the current viewing;
    发送所述截屏图像至后台服务器，以与电视视频流进行匹配；Sending the screen capture image to a background server to match the television video stream;
    接收到所述后台服务器的反馈信息，所述反馈信息包括匹配到的电视频道；Receiving feedback information of the background server, where the feedback information includes a matched television channel;
    根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目。A television program viewed by the user is determined based on the television channel, the current time, and a program listing of the television channel.
  3. 如权利要求1所述的方法，其特征在于，所述根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息，包括： The method according to claim 1, wherein the obtaining the user characteristic information of the viewing terminal according to the history information of the user watching the television program comprises:
    通过预设的节目类别模型匹配到与所述用户观看电视节目的历史记录信息对应的所述收视终端的用户特征信息；或者，Matching user feature information of the viewing terminal corresponding to the history information of the user watching the television program by a preset program category model; or
    所述根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息，包括：Obtaining the user feature information of the viewing terminal according to the historical record information of the user watching the television program, including:
    计算所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度；Calculating a similarity between the history information of the user watching the television program and the history information of the sample user watching the television program;
    如果所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定所述样本用户的用户特征信息为所述收视终端的用户特征信息。If the similarity between the history information of the user watching the television program and the history information of the sample user watching the television program exceeds a first threshold, determining that the user feature information of the sample user is user feature information of the viewing terminal.
  4. 如权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 wherein the method further comprises:
    根据用户通过所述收视终端观看电视节目的历史记录信息获取观看过目标电视节目的收视终端；Obtaining a viewing terminal that has watched the target television program according to the history information of the user watching the television program through the viewing terminal;
    统计所述目标电视节目的收视率信息，和/或根据所述收视终端的用户特征信息统计观看过所述目标电视节目的不同特征用户的比例。Counting the rating information of the target television program, and/or counting the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
  5. 一种用户特征信息获取装置，其特征在于，所述装置包括：A device for acquiring user feature information, characterized in that the device comprises:
    第一统计模块，用于对收视终端的收视行为进行统计，以获取用户通过所述收视终端观看电视节目的历史记录信息；The first statistic module is configured to perform statistics on the viewing behavior of the viewing terminal to obtain historical record information of the television program viewed by the user through the viewing terminal;
    第一获取模块，用于根据所述用户观看电视节目的历史记录信息获取收视终端的用户特征信息。The first obtaining module is configured to acquire user feature information of the viewing terminal according to the history information of the user watching the television program.
  6. 如权利要求5所述的装置，其特征在于，所述第一统计模块包括：The device according to claim 5, wherein the first statistic module comprises:
    第一获取单元，用于获取当前收视的频道号；a first obtaining unit, configured to acquire a channel number currently viewed;
    第一确定单元，用于根据所述频道号与电视频道的映射关系确定电视频道；a first determining unit, configured to determine a television channel according to a mapping relationship between the channel number and a television channel;
    第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；a second determining unit, configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
    或者，所述第一统计模块包括：Alternatively, the first statistic module includes:
    第二获取单元，用于获取当前收视的截屏图像； a second acquiring unit, configured to acquire a currently viewed screenshot image;
    第三确定单元，用于根据所述截屏图像和台标识别模型确定电视频道；a third determining unit, configured to determine a television channel according to the screen capture image and the logo recognition model;
    第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目；a second determining unit, configured to determine, according to the television channel, the current time, and a program list of the television channel, a television program viewed by the user;
    或者，所述第一统计模块包括：Alternatively, the first statistic module includes:
    第二获取单元，用于获取当前收视的截屏图像；a second acquiring unit, configured to acquire a currently viewed screenshot image;
    发送单元，用于发送所述截屏图像至后台服务器，以与电视视频流进行匹配；a sending unit, configured to send the screen capture image to a background server to match the television video stream;
    接收单元，用于接收到所述后台服务器的反馈信息，所述反馈信息包括匹配到的电视频道；a receiving unit, configured to receive feedback information of the background server, where the feedback information includes a matched television channel;
    第二确定单元，用于根据所述电视频道、当前时间以及所述电视频道的节目表确定用户观看的电视节目。And a second determining unit, configured to determine, according to the television channel, the current time, and the program list of the television channel, the television program viewed by the user.
  7. 如权利要求5所述的装置，其特征在于，所述第一获取模块包括：The device of claim 5, wherein the first obtaining module comprises:
    匹配单元，用于通过预设的节目类别模型匹配到与所述用户观看电视节目的历史记录信息对应的所述收视终端的用户特征信息；a matching unit, configured to match, by using a preset program category model, user feature information of the viewing terminal corresponding to the history information of the user watching the television program;
    或者，所述第一获取模块包括：Or the first obtaining module includes:
    判断单元，用于统计所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度；a judging unit, configured to count the similarity between the historical record information of the user watching the television program and the historical record information of the sample user watching the television program;
    第四确定单元，用于如果所述用户观看电视节目的历史记录信息与样本用户观看电视节目的历史记录信息的相似度超过第一阈值，则确定所述样本用户的用户特征信息为所述收视终端的用户特征信息。a fourth determining unit, configured to determine, if the similarity between the history information of the television program viewed by the user and the history information of the sample user watching the television program exceeds a first threshold, determining user feature information of the sample user as the viewing User characteristic information of the terminal.
  8. 如权利要求5所述的装置，其特征在于，所述装置还包括：The device of claim 5, wherein the device further comprises:
    第二获取模块，用于获取观看过目标电视节目的收视终端；a second obtaining module, configured to acquire a viewing terminal that has watched the target television program;
    第二统计模块，用于统计所述目标电视节目的收视率信息，和/或根据所述收视终端的用户特征信息统计观看过所述目标电视节目的不同特征用户的比例。The second statistic module is configured to collect rating information of the target television program, and/or count the proportion of different feature users who have watched the target television program according to the user characteristic information of the viewing terminal.
  9. 一种终端设备，其特征在于，所述终端设备包括权利要求5-8任一所述的用户特征信息获取装置。 A terminal device, characterized in that the terminal device comprises the user feature information acquiring device according to any one of claims 5-8.
PCT/CN2014/088925 2014-01-10 2014-10-20 Method and apparatus for obtaining user characteristic information, and terminal device WO2015103898A1 (en)

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