WO2015085965A1 - 一种视频播放方法、装置和系统 - Google Patents

一种视频播放方法、装置和系统 Download PDF

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Publication number
WO2015085965A1
WO2015085965A1 PCT/CN2015/072613 CN2015072613W WO2015085965A1 WO 2015085965 A1 WO2015085965 A1 WO 2015085965A1 CN 2015072613 W CN2015072613 W CN 2015072613W WO 2015085965 A1 WO2015085965 A1 WO 2015085965A1
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WIPO (PCT)
Prior art keywords
display area
video
video file
media information
information related
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PCT/CN2015/072613
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English (en)
French (fr)
Inventor
周彬
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腾讯科技（深圳）有限公司
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Publication of WO2015085965A1 publication Critical patent/WO2015085965A1/zh
Priority to US15/173,869 priority Critical patent/US10063803B2/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8549—Creating video summaries, e.g. movie trailer
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00—Details of colour television systems
    • H04N9/79—Processing of colour television signals in connection with recording
    • H04N9/87—Regeneration of colour television signals
    • H04N9/8715—Regeneration of colour television signals involving the mixing of the reproduced video signal with a non-recorded signal, e.g. a text signal

Definitions

  • Embodiments of the present invention relate to the field of information processing technologies, and in particular, to a video playing method, apparatus, and system.
  • various video promotion vectors (such as portals or video websites) need to insert a script of a video file into their webpage or video player; when the user browses the webpage or video, the webpage or player The matching video file will be automatically pulled, and then the video content will be displayed in the specified playback form, and the video exposure rate will be reported.
  • the embodiment of the invention provides a video playing method to improve video playing efficiency.
  • the embodiment of the invention also proposes a video playing device to improve video playing efficiency.
  • a video playing method includes:
  • the additional media information associated with the video file; and the floating layer component associated with the relationship chain is displayed on the floating layer.
  • a video file playing device comprising:
  • One or more processors are One or more processors;
  • One or more instruction units executed by one or more processors are stored in the memory, the instruction units including a file acquisition unit, a region determination unit, and a display unit, wherein:
  • a file obtaining unit configured to acquire a video file, additional media information related to the video file, and a floating layer component related to the relationship chain;
  • An area determining unit configured to determine a first display area and a second display area in the video playing interface
  • a display unit configured to: provide the video playing interface; play the video file in the first display area; and display the additional media information related to the video file in the second display area;
  • An additional floating layer display unit is configured to generate a floating layer around the first display area or the second display area, and the floating layer component related to the relationship chain is displayed on the floating layer.
  • the present invention also provides a machine readable storage medium storing instructions for causing a machine to perform the above described video playing method.
  • FIG. 1 is a flowchart of a video playing method according to an embodiment of the present invention
  • FIG. 2 is a first schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 3 is a second schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 4 is a third schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 5 is a structural diagram of a video playback apparatus according to an embodiment of the present invention.
  • FIG. 6 is a structural diagram of a video playing system according to an embodiment of the present invention.
  • FIG. 7 is a structural diagram of a video playback apparatus according to an embodiment of the present invention.
  • the inventor has found that the existing video promotion technology has at least the following problems: the video playback time is long, and if the video playback time is shortened, the video exposure degree cannot be guaranteed, and the video presentation form is single, so the video playback is performed. The efficiency is not high.
  • FIG. 1 is a flowchart of a video playing method according to an embodiment of the present invention.
  • the method includes:
  • Step 101 Acquire a video file and additional media information related to the video file.
  • video files can be obtained from various video file providing sources.
  • the video file may be internet media information in the form of video, such as an internet video advertisement.
  • additional media information related to the video file is also obtained.
  • the additional media information related to the video file may be obtained from the video file providing source, or the additional media information related to the video file may be generated locally in the video file playing terminal.
  • the video file source user is the user who provided the video file.
  • the video file source user can be an Internet advertiser.
  • the additional media information associated with the video file can take a variety of forms, such as intro text for video file content, graphical presentations for video file content, or thumbnail sets of video files, and the like.
  • Step 102 Determine a first display area and a second display area.
  • the first display area and the second display area may be determined at the local end.
  • a video playing interface is provided on the display screen of the local end to determine the number in the video playing interface.
  • a display area and a second display area, the second display area preferably being located around the first display area.
  • the second display area may be located on the right side of the first display area; the second display area may be located on the left side of the first display area; the second display area may be located on the upper side of the first display area; and the second display area may be located on the first display area; Below the area, and so on.
  • Step 103 Play the video file in the first display area; and display the additional media information related to the video file in the second display area.
  • the video file may be played in the first display area; and the additional media information related to the video file is displayed in the second display area.
  • a video player can be played in the first display area using a video player.
  • the additional media information related to the video file may be displayed in the second display area after the video file is played in the first display area. In this way, even after the video file is played, the additional media information related to the video file can be exposed, so that the exposure time can be increased.
  • the additional media information related to the video file is displayed in the second display area while the video file is being played in the first display area. In this way, the additional media information related to the video file is further exposed while the video file is being played, so that the exposure effect can be enhanced.
  • the additional media information related to the video file is displayed in the second display area before the video file is played in the first display area. In this way, before the video file is played, the additional media information related to the video file has been exposed, so that the video file can be preheated in advance, thereby improving the exposure efficiency of the video file.
  • the video files played are mainly file formats of flv and swf.
  • the video files played are mainly gif dynamic pictures, 3gp, mp4 and other streaming media file formats.
  • the promotion of traditional video media mainly includes the promotion of video before and after patch media, and the suspension of video media.
  • the promotion of mobile video media mainly involves inserting or exiting mobile applications such as "fragment time" to insert video.
  • the method further includes: acquiring a floating layer component associated with the relationship chain; generating a floating layer around the first display area, exhibiting a floating layer component in the floating layer, and the floating layer component includes the following information At least one: identification of the video file; two-dimensional code; promotion information; microblog activity page connection information; control related to the relationship chain, and the like.
  • the control related to the relationship chain includes at least one of the following: a trigger control forwarded to the friend; a control that receives the friend's comment; a control that prompts the friend to pay attention; a control that displays the number of the forwarded, and the like.
  • a floating layer may also be generated around the first display area or the second display area for displaying relationship chain information.
  • the relationship chain information may specifically include the ID of the video file source user, the user nickname, the user avatar, the friend ID of the video file source user, the friend nickname of the video file source user, the friend avatar of the video file source user, and the participation of the user friend. And attention to information.
  • an application programming interface can be invoked to obtain the relationship chain information of the video file source user from the background server and/or the relationship chain information initiated by the video file source user.
  • API application programming interface
  • the video file source user is the user who provided the video file.
  • the video file source user can be an Internet advertiser.
  • Video file source users can initiate multiple activities, and each activity can have a corresponding relationship chain.
  • the relationship chain information may be generated under the first display area or the second display area.
  • Display the floating layer then display the video file editing information such as user avatar and user comments in the relationship chain information display floating layer, wherein the relationship chain information can be dynamically flowed in the manner of a marquee, or the display relationship chain can be periodically refreshed according to a predetermined time interval. information.
  • the relationship chain information can be dynamically flowed in the manner of a marquee, or the display relationship chain can be periodically refreshed according to a predetermined time interval. information.
  • the video file contains at least two video sub-segments having a sequential relationship
  • the playing the video file in the first display area; and displaying the additional media information related to the video file in the second display area includes:
  • the time of promotion of the video media in the prior art can be divided into n (such as 3, each playing time is 5 seconds) video sub-media promotion to reduce costs and reduce user waiting time.
  • n such as 3, each playing time is 5 seconds
  • a banner image display area is added next to the video media promotion display area, and the display content of the picture display area is substantially the same as the video sub-media promotion content. Since the video sub-media promotion plays faster, the viewer wants to get more interesting content that he just saw, and can add details of the corresponding Banner image to improve the click rate and related content.
  • the video providing source uploads n video sub-media promotion materials on the video platform; simultaneously uploads a banner image matching each video sub-media promotion material, and marks the relationship between the two in the database, and prioritizes the playback of the material.
  • Level confirmation For example, the video providing source uploads n video sub-media promotion materials on the video platform; simultaneously uploads a banner image matching each video sub-media promotion material, and marks the relationship between the two in the database, and prioritizes the playback of the material.
  • the video website waits for the video site to initiate a request by the player at the corresponding time.
  • the player requests the video sub-media promotion content, and requests the Banner image matching the video sub-media promotion material (issues both requests in the same request link), and the back-end server determines the secondary location.
  • the selected video sub-media promotion material has a configured associated banner image, and if so, is sent to the player.
  • the player respectively displays three 5 second FLV materials in the front post; at the same time, each time the 5 second material is played, if the corresponding banner material is pasted, the player expands a Banner image display area or Banner.
  • the player plays the corresponding Banner image, and the content is consistent with (or complements) the 5 second material content that the previous post has just played. If the viewer is interested in seeing the 5 seconds of FLV material, but after the FLV material is played, there is no supplement to view the content just interested, and the opportunity to click on the medium will be lost. Therefore, when the FLV is played, the banner image matching the content just played is added to increase the click rate.
  • the Banner image can be polled on the right side of the player, each staying for five seconds, or if a medium is disgusting, a close button can be provided to close the Banner image display area on the right side.
  • the Banner image display area can be displayed in the form of a floating layer around the player that is posted before playing.
  • the second display area is around the first display area;
  • the additional media information related to the video file includes: text information and/or image information related to the video file;
  • the displaying the additional media information related to the video file in the second display area includes:
  • the additional media information associated with the video file is displayed in the floating layer.
  • FIG. 2 is a first schematic diagram of video playback according to an embodiment of the present invention.
  • the first display area 201 and the second display area 202 are arranged in parallel, and the second display area 202 is located on the right side of the first display area 201.
  • FIG. 3 is a second schematic diagram of video playback according to an embodiment of the present invention.
  • the first display area 301 and the second display area 302 are arranged in parallel, and the second display area 302 is located on the right side of the first display area 301.
  • a plurality of sub-display areas are included, which are a sub-display area 3021, a sub-display area 3022, and a sub-display area 302n.
  • the video file displayed in the first display area 301 contains n video sub-segments having a sequential relationship, such as video sub-segment 1, video sub-segment 2, ... video sub-segment n.
  • the video sub-segment 1 is completely played in the entire first display area 301, and after the video sub-segment 1 is played, the additional media related to the video sub-segment 1 is displayed in the sub-display area 3021 of the second display area 302. information.
  • the video sub-segment 2 is played in the entire area in the entire first display area 301, and after the video sub-segment 2 is played, the additional related to the video sub-segment 2 is displayed in the sub-display area 3022 of the second display area 302. Media information.
  • the video sub-segment 3 is played in the whole area in the entire first display area 301, and after the video sub-segment 3 is played, the additional related to the video sub-segment 3 is displayed in the sub-display area 3023 of the second display area 302. Media information.
  • the video sub-segment n is played in the entire area of the first display area 301. After the video sub-segment n is played, the video sub-segment n is displayed in the sub-display area 302n of the second display area 302. Additional media information.
  • the additional media information related to the video sub-segment is displayed in the second display area 302 in a sequential relationship by polling the entire area. That is, after each video sub-segment has been played in the first display area 301, the entire area is displayed and displayed in the second area display unit 302. Additional media information associated with frequency sub-segment 1, additional media information associated with video sub-segment 2, additional media information associated with video sub-segment n.
  • FIG. 4 is a third schematic diagram of video playback according to an embodiment of the present invention.
  • the first display area 401 and the second display area 402 are arranged in parallel, and the second display area 402 is located on the right side of the first display area 401.
  • a plurality of sub-display areas are included, which are a sub-display area 4021, a sub-display area 4022, and a sub-display area 402n.
  • the video file displayed in the first display area 401 includes n video sub-segments having a sequential relationship, such as video sub-segment 1, video sub-segment 2, ... video sub-segment n.
  • the video sub-segment 1 is played in the entire area in the entire first display area 401, and after the video sub-segment 1 is played, the additional related to the video sub-segment 1 is displayed in the sub-display area 4021 of the second display area 402. Media information.
  • the video sub-segment 2 is played in the whole area in the entire first display area 401, and after the video sub-segment 2 is played, the additional related to the video sub-segment 2 is displayed in the sub-display area 4022 of the second display area 402. Media information.
  • the video sub-segment 3 is played in the entire area in the entire first display area 401, and after the video sub-segment 3 is played, the additional related to the video sub-segment 3 is displayed in the sub-display area 4023 of the second display area 402. Media information.
  • the video sub-segment n is played in the entire area of the first display area 401. After the video sub-segment n is played, the video sub-segment n is displayed in the sub-display area 402n of the second display area 402. Additional media information.
  • the additional media information related to the video sub-segment is displayed in the second display area 402 in a sequential relationship by polling the entire area. That is, after each video sub-segment has been played in the first display area 401, the entire area is displayed and displayed in the second area display unit 402. Additional media information associated with frequency sub-segment 1, additional media information associated with video sub-segment 2, additional media information associated with video sub-segment n.
  • information corresponding to the played video sub-segment may be further displayed in the information display floating layer 403, and the information may include the above various floating layer components.
  • the information display floating layer 403 is specifically a relationship chain information display floating layer. After each video sub-segment has been played in the first display area 401, the user avatar may be further displayed in the relationship chain information display floating layer 403. Relationship chain information such as user comments. Moreover, in the relationship chain information display floating layer 403, the relationship chain information may be dynamically flowed in a manner of a marquee, or the relationship chain information may be periodically refreshed according to a predetermined time interval.
  • the information showing the position of the floating layer 403 can be displayed in various ways, except that the information shown in FIG. 4 is located below the first display area 401 and the second display area 402.
  • the layer 403 may also be located above the second display area 402 in a floating layer and partially overlap with the second display area 402, etc., which is not specifically limited by the present invention.
  • an embodiment of the present invention also provides a video playback apparatus.
  • FIG. 5 is a video playback device in accordance with an embodiment of the present invention.
  • the video playback apparatus includes a file acquisition unit 501, an area determination unit 502, and a display unit 503, where:
  • a file obtaining unit 501 configured to acquire a video file, additional media information related to the video file, and a floating layer component related to the relationship chain;
  • the area determining unit 502 is configured to determine a first display area in the video playing interface, and Second display area;
  • the display unit 503 is configured to provide a video playing interface, play the video file in the first display area, and display the additional media information related to the video file in the second display area.
  • the second display area is around the first display area, and the displaying the additional media information related to the video file in the second display area comprises at least one of the following:
  • the additional media information related to the video file is displayed in the second display area;
  • the additional media information related to the video file is displayed in the second display area before the video file is played in the first display area.
  • An additional floating layer display unit configured to generate a floating layer around the first display area or the second display area, where the floating layer component related to the relationship chain is displayed, and the relationship is related to the relationship chain
  • the floating layer component includes at least one of the following information: an identifier of the video file; a two-dimensional code; promotion information; a microblog activity page connection information; a control related to the relationship chain; and a relationship chain associated with the video file information.
  • the control related to the relationship chain includes at least one of the following: a trigger control forwarded to the friend; a control that receives the friend's comment; a control that prompts the friend to pay attention; a control that displays the forwarded number; and the video file
  • the related relationship chain information includes at least one of the following: a source user identifier of the video file, a user nickname, a user avatar, and a friend identifier of the source user of the video file, a friend nickname, a friend avatar, and a friend's participation and Focus on information.
  • the video file contains at least two views having a sequential relationship Frequency sub-segment
  • the displaying unit 503 is configured to play the video sub-segment in the first display area according to the sequential relationship; and display the additional media information related to the video sub-segment according to the sequential relationship in the second display area; Moreover, after each video sub-segment is played in the first display area, the additional media information related to the video sub-segment is displayed in the second display area according to the sequential relationship.
  • the second display area is around the first display area;
  • the additional media information related to the video file includes: text information and/or image information related to the video file;
  • the display unit 503 is configured to generate a floating layer in the second display area, and display the additional media information related to the video file in the floating layer.
  • an embodiment of the present invention also proposes a video playing system.
  • FIG. 6 is a structural diagram of a video playing system according to an embodiment of the present invention.
  • the video playing system includes a video providing device 601 and a video playing device 602, wherein:
  • a video providing device 601 configured to provide a video file and additional media information related to the video file to the video playing device 602;
  • the video playing device 602 is configured to determine the first display area and the second display area; and play the video file in the first display area; and display the additional media information related to the video file in the second display area.
  • the second display area is around the first display area
  • the video playback device 602 is configured to:
  • the additional media information related to the video file is displayed in the second display area.
  • the additional media information related to the video file is displayed in the second display area before the video file is played in the first display area.
  • the video playback device 602 is further configured to display a floating layer component around the first display area, and the floating layer component includes at least one of the following information: an identifier of the video file; a two-dimensional code; promotion information The microblog activity page connection information; the control related to the relationship chain, the control related to the relationship chain includes at least one of the following: a trigger control forwarded to the friend; a control that receives the friend's comment; a control that prompts the friend to pay attention; The number of controls that were forwarded.
  • the video file includes at least two video sub-segments having a sequential relationship
  • the video playback device 602 is configured to play the video sub-segment in the first display area according to the sequential relationship; and display the additional media information related to the video sub-segment according to the sequential relationship in the second display area. And after the video sub-segments are played in the first display area, the additional media information related to the video sub-segments is displayed in the second display area according to the sequential relationship.
  • the video playback apparatus of the embodiment of the present invention can be integrated into various terminals.
  • These terminals may include, but are not limited to, feature phones, smart phones, PDAs, personal computers (PCs), tablets or personal digital assistants (PDAs), and the like.
  • the terminal can be applied to any smart terminal operating system.
  • the specific operating systems include but are not limited to: Android (Andorid), Palm OS, Symbian (Saipan), Windows mobile, Linux, Android (Android), iPhone (Apple).
  • OS Blackberry OS 6.0, Windows Phone series, and more.
  • the terminal may specifically adopt an Android operating system, and the terminal may adopt various versions of Andorid, including but not limited to: Android Beta, Clockwork Robot (Android 1.0), Cupcake (Android 1.5) ), donuts (Android 1.6), muffins (Android 2.0/2.1), frozen yogurt (Android 2.2), gingerbread (Android 2.3), honeycomb (Android 3.0), ice cream sandwich (Android 4.0), jelly beans ( Jelly Bean, Android 4.1) and other versions.
  • Android Beta Android Beta
  • Clockwork Robot Android 1.0
  • Cupcake Android 1.5
  • donuts Android 1.6
  • muffins Android 2.0/2.1
  • frozen yogurt Android 2.0/2.1
  • honeycomb Android 3.0
  • ice cream sandwich Android 4.0
  • jelly beans Jelly Bean, Android 4.1
  • the video playing method and apparatus proposed by the embodiments of the present invention may be embodied in various forms.
  • the video playback method can be written as a plug-in installed in a personal computer, a mobile terminal, etc. according to a certain specification application interface, or it can be packaged as an application for the user to download and use.
  • a plug-in it can be implemented as a variety of plug-ins such as ocx, dll, cab, etc.
  • the video playing method according to the embodiment of the present invention may also be implemented by using a specific technology such as a Flash plug-in, a RealPlayer plug-in, an MMS plug-in, a MIDI staff plug-in, or an ActiveX plug-in.
  • the video playing method proposed by the embodiment of the present invention can be stored on various storage media by means of instructions or a storage mode stored in the instruction set.
  • These storage media include, but are not limited to, floppy disks, optical disks, DVDs, hard disks, flash memories, USB flash drives, CF cards, SD cards, MMC cards, SM cards, Memory Sticks, xD cards, and the like.
  • the video playing method provided by the embodiment of the present invention may also be applied to a Nand flash-based storage medium, such as a USB flash drive, a CF card, an SD card, an SDHC card, an MMC card, an SM card, a memory stick, xD card, etc.
  • a Nand flash-based storage medium such as a USB flash drive, a CF card, an SD card, an SDHC card, an MMC card, an SM card, a memory stick, xD card, etc.
  • FIG. 7 is a structural diagram of a video playback apparatus according to an embodiment of the present invention.
  • the video playback device includes one or more processors 701, memory 702, and one or more instruction units 703 stored on memory 702 for execution by one or more processors 701.
  • the instruction unit 703 may include a file acquisition unit 501, an area determination unit 502, and a presentation unit 503. These virtual units include instructions for implementing the respective functions such that when the processor 701 and the memory 702 communicate, read and execute the instructions, the video playback device can perform the corresponding functions.
  • the video file and the additional media information related to the video file are acquired; the first display area and the second display area are determined; and the video file is played in the first display area. And displaying the additional media information related to the video file in the second display area.
  • the embodiment of the present invention can enhance the content of the displayed video file by combining the additional media information, and the media exposure can be ensured even if the video playing time is shortened, thereby improving the video playing efficiency.
  • the user is no longer passively receiving video, but can introduce social elements in the video, such as the user's ID, nickname, avatar, etc., or the participation of the user's friends, attention information, etc., thereby improving the video user. Focus and communication to improve interaction efficiency.

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Abstract

本发明实施方式提出了一种视频播放方法、装置和系统。方法包括：提供视频播放界面；确定视频播放界面中的第一展示区域以及第二展示区域；在第一展示区域或第二展示区域的周围生成浮层；获取视频文件、与视频文件相关的附加媒体信息以及与关系链相关的浮层组件；在第一展示区域播放视频文件；并在第二展示区域展示与视频文件相关的附加媒体信息；并在浮层展示与关系链相关的浮层组件。本发明实施方式可以结合附加媒体信息来增强显示视频文件的内容，即使视频播放时间被缩短，媒介曝光度也可以得到保证，从而可以提高视频播放效率。

Description

一种视频播放方法、装置和系统 技术领域
本发明实施方式涉及信息处理技术领域，更具体地，涉及一种视频播放方法、装置和系统。
发明背景
随着计算机技术和网络技术的飞速发展，互联网(Internet)和即时通信技术在人们的日常生活中发挥的作用也越来越大。而且，随着移动互联网的发展，互联网也在向移动化发展。
在现有的视频推广方案中，各种视频推广载体(比如门户网站或视频网站)需要在其网页或视频播放器中插入一段视频文件的脚本；当用户浏览网页或视频时，网页或播放器会自动拉取匹配的视频文件，然后将视频内容按指定的播放形式展现，并上报视频曝光率。
发明内容
本发明实施方式提出一种视频播放方法，以提高视频播放效率。
本发明实施方式还提出了一种视频播放装置，以提高视频播放效率。
一种视频播放方法，包括：
提供视频播放界面；
确定所述视频播放界面中的第一展示区域以及第二展示区域；
在所述第一展示区域或所述第二展示区域的周围生成浮层；
获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
在所述第一展示区域播放所述视频文件；在所述第二展示区域展示 所述与视频文件相关的附加媒体信息；并在所述浮层展示所述与关系链相关的浮层组件。
一种视频文件播放装置，包括：
存储器；
一个或多个处理器；以及
存储器中存储有由一个或多个处理器来执行的一个或多个指令单元，所述指令单元包括文件获取单元、区域确定单元和展示单元，其中：
文件获取单元，用于获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
区域确定单元，用于确定视频播放界面中的第一展示区域以及第二展示区域；
展示单元，用于提供所述视频播放界面；在所述第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
附加浮层展示单元，用于在所述第一展示区域或所述第二展示区域的周围生成浮层，在所述浮层展示所述与关系链相关的浮层组件。
本发明还提供了一种机器可读的存储介质，存储用于使一机器执行上述视频播放方法所述的指令。
附图简要说明
图1为根据本发明实施方式的视频播放方法流程图；
图2为根据本发明实施方式的视频播放第一示意图；
图3为根据本发明实施方式视频播放第二示意图；
图4为根据本发明实施方式视频播放第三示意图；
图5为根据本发明实施方式视频播放装置结构图；
图6为根据本发明实施方式视频播放系统结构图；
图7为根据本发明实施方式视频播放装置结构图。
实施本发明的方式
在实现本发明的过程中，发明人发现现有视频推广技术至少存在以下问题：视频播放时间较长，如果缩短视频播放时间则视频曝光度又无法得到保证，而且视频呈现形式单一，因此视频播放效率并不高。
为使本发明的目的、技术方案和优点更加清楚，下面结合附图对本发明作进一步的详细描述。
图1为根据本发明实施方式的视频播放方法流程图。
如图1所示，该方法包括：
步骤101：获取视频文件以及与所述视频文件相关的附加媒体信息。
在这里，可以从各种视频文件提供源获取视频文件。具体地，视频文件可以是视频形式的互联网媒介信息，比如互联网视频广告。
在这里，还获取与视频文件相关的附加媒体信息。比如，可以从视频文件提供源获取与视频文件相关的附加媒体信息，也可以在视频文件播放终端的本地自行生成与视频文件相关的附加媒体信息。
视频文件源用户是指提供该视频文件的用户。例如，对于互联网广告形式的视频文件，视频文件源用户可以是互联网广告商。
与视频文件相关的附加媒体信息可以具有多种形式，比如为针对视频文件内容的介绍文本、针对视频文件内容的图形介绍或视频文件的缩略图集，等等。
步骤102：确定第一展示区域以及第二展示区域。
在这里，可以在本地端确定第一展示区域以及第二展示区域。比如，在本地端的显示屏幕上提供视频播放界面，确定出视频播放界面中的第 一展示区域以及第二展示区域，第二展示区域优选位于第一展示区域的周围。比如，第二展示区域可以位于第一展示区域的右边；第二展示区域可以位于第一展示区域的左边；第二展示区域可以位于第一展示区域的上边；第二展示区域可以位于第一展示区域的下边，等等。
步骤103：在所述第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息。
在这里，可以在第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息。比如，可以在第一展示区域中利用视频播放器播放视频文件。
在一个实施方式中：
可以在第一展示区域播放所述视频文件之后，在第二展示区域展示所述与视频文件相关的附加媒体信息。这样，即使视频文件播放结束之后，依然可以曝光与视频文件相关的附加媒体信息，从而可以增加曝光时间。
在第一展示区域播放所述视频文件的同时，在第二展示区域展示所述与视频文件相关的附加媒体信息。这样，在视频文件播放的同时，进一步曝光与视频文件相关的附加媒体信息，从而可以增强曝光效果。
在第一展示区域播放所述视频文件之前，在第二展示区域展示所述与视频文件相关的附加媒体信息。这样，在视频文件播放之前，已经开始曝光与视频文件相关的附加媒体信息，从而可以为视频文件预先预热，从而提高视频文件的曝光效率。
在传统视频媒介推广中，所播放的视频文件主要为flv、swf的文件格式。而在移动视频媒介推广中，由于网络等各种主客观因素，所播放的视频文件主要为gif动态图片、3gp、mp4等流媒体文件格式。传统视频媒介推广主要有视频前后贴片媒介推广、视频暂停媒介推广等形式， 而移动视频媒介推广主要在手机用户开启或退出移动应用等“碎片时间”来插播视频。
在一个实施方式中：
该方法进一步包括：获取与关系链相关的浮层组件；在所述第一展示区域的周围生成浮层，在该浮层中展示浮层组件，而且所述浮层组件中包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面连接信息；与关系链相关的控件，等等。
其中，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件，等等。
以上描述了在第一展示区域的周围生成浮层的实施方式，本领域技术人员可以意识到，这种描述是示范性的，并不用于对本发明实施方式进行限定。
优选地，还可以在第一展示区域或第二展示区域的周围生成一个浮层，用于展示关系链信息。关系链信息具体可以包括视频文件源用户的ID、用户昵称、用户头像、视频文件源用户的好友ID、视频文件源用户的好友昵称、视频文件源用户的好友头像等属性信息以及用户好友的参与和关注信息。
比如，可以调用应用程序编程接口(API)，从后台服务器获取视频文件源用户的关系链信息和/或由视频文件源用户发起活动的关系链信息。
视频文件源用户是指提供该视频文件的用户。例如，对于互联网广告形式的视频文件，视频文件源用户可以是互联网广告商。视频文件源用户可以发起多个活动，而且每个活动都可以具有相应的关系链。
比如，可以在第一展示区域或第二展示区域的下面生成关系链信息 展示浮层；再在关系链信息展示浮层中展示用户头像、用户评论等视频文件编辑信息，其中可以以跑马灯的方式动态流动播放关系链信息，也可以按照预定时间间隔定期刷新展示关系链信息。这样，通过在浮层组件中设置与关系链相关的控件，可以便于用户将视频文件转发到其它好友，从而便于视频文件的传播扩散。
在一个实施方式中：
视频文件包含至少两个具有顺序关系的视频子片段；
所述在第一展示区域播放所述视频文件；并在第二展示区域展示所述与视频文件相关的附加媒体信息包括：
依据所述顺序关系在第一展示区域中全区域播放所述视频子片段；在第二展示区域依照所述顺序关系增加展示所述与视频子片段相关的附加媒体信息；而且在各个视频子片段在第一展示区域中播放结束后，在第二展示区域中依照所述顺序关系轮询全区域展示所述与视频子片段相关的附加媒体信息。
比如，可以将现有技术中视频媒介推广的时间(比如播放时间为15秒)切分成n个(比如3个，每个播放时间为5秒)视频子媒介推广，以降低成本以及减少用户等待时间。而且，当每个5秒的视频子媒介推广播放后，在视频媒介推广展示区域旁新增一个横幅(Banner)图片展示区域，该图片展示区域的展示内容和视频子媒介推广内容实质一致。由于视频子媒介推广播放较快，浏览者想获得更多刚刚看到的感兴趣的内容，则可通过新增出的对应Banner图片来了解详情，提升点击率和相关内容。
比如，视频提供源在视频平台上传n个视频子媒介推广素材；同时上传与各个视频子媒介推广素材相匹配的Banner图片，并且在数据库中标注两者的关联关系，以及做好素材的播放优先级确认；
当视频子媒介推广素材和Banner图片审核通过后，便等待视频网站在相应的时机由播放器发起请求播出。当浏览者查看视频时，播放器请求视频子媒介推广内容，同时请求与视频子媒介推广素材相匹配的Banner图片(在同一个请求链接中发出这两种请求)，后端服务器判断该次所选出来的视频子媒介推广素材是否有配置的关联的Banner图片，如果有，则一并发送给播放器。
播放器分别展示前帖3个5秒的FLV素材；与此同时，在每次播放该5秒素材的同时，如果该前贴有对应的Banner素材，则播放器扩充一个Banner图片展示区域或者Banner播放器，播放对应的Banner图片，内容与前帖刚刚播放的5秒素材内容一致(或者相互补充)。若浏览者看到5秒的FLV素材后很感兴趣，但是FLV素材播放完后，没有补充的地方查看到刚才感兴趣的内容，会遗失掉该点击媒介的机会。所以，当FLV播放完后，补充展示与刚刚播放内容一致的Banner图片以增加点击率。前贴播放完毕后，在播放器右侧可以对Banner图片进行轮询播放，每个停留五秒，或者如果某个媒介让人厌恶，可以提供关闭按钮关闭右侧Banner图片展示区域。其中，该Banner图片展示区域可以以浮层的形式在播放前贴的播放器周围进行显示。
在一个实施方式中：
所述第二展示区域在第一展示区域的周围；所述与视频文件相关的附加媒体信息包括：与视频文件相关的文本信息和/或图像信息；
所述在第二展示区域展示所述与视频文件相关的附加媒体信息包括：
在第二展示区域生成浮层；
在所述浮层中展示所述与视频文件相关的附加媒体信息。
图2为根据本发明实施方式视频播放第一示意图。
如图2所示，第一展示区域201和第二展示区域202平行排列，而且第二展示区域202位于第一展示区域201的右侧。
图3为根据本发明实施方式视频播放第二示意图。
如图3所示，第一展示区域301和第二展示区域302平行排列，而且第二展示区域302位于第一展示区域301的右侧。在第二展示区域302中，包含有多个子展示区域，分别为子展示区域3021、子展示区域3022...子展示区域302n。
此时，在第一展示区域301所展示的视频文件包含n个具有顺序关系的视频子片段，比如视频子片段1、视频子片段2...视频子片段n。
首先，在整个第一展示区域301中完整播放所述视频子片段1，当视频子片段1播放完毕之后，在第二展示区域302的子展示区域3021中展示与视频子片段1相关的附加媒体信息。
然后，在整个第一展示区域301中全区域播放所述视频子片段2，当视频子片段2播放完毕之后，在第二展示区域302的子展示区域3022中展示与视频子片段2相关的附加媒体信息。
接着，在整个第一展示区域301中全区域播放所述视频子片段3，当视频子片段3播放完毕之后，在第二展示区域302的子展示区域3023中展示与视频子片段3相关的附加媒体信息。
依次继续，在整个第一展示区域301中全区域播放所述视频子片段n，当视频子片段n播放完毕之后，在第二展示区域302的子展示区域302n中展示与视频子片段n相关的附加媒体信息。
优选地，当各个视频子片段在第一展示区域301中都已经播放结束后，在第二展示区域302中依照顺序关系轮询全区域展示所述与视频子片段相关的附加媒体信息。即，当各个视频子片段在第一展示区域301中都已经播放结束后，分别在第二区域展示单元302中全区域展示与视 频子片段1相关的附加媒体信息、与视频子片段2相关的附加媒体信息...与视频子片段n相关的附加媒体信息。
图4为本发明实施方式视频播放第三示意图。
如图4所示，第一展示区域401和第二展示区域402平行排列，而且第二展示区域402位于第一展示区域401的右侧。在第二展示区域402中，包含有多个子展示区域，分别为子展示区域4021、子展示区域4022...子展示区域402n。
此时，在第一展示区域401所展示的视频文件包含n个具有顺序关系的视频子片段，比如视频子片段1、视频子片段2...视频子片段n。
首先，在整个第一展示区域401中全区域播放所述视频子片段1，当视频子片段1播放完毕之后，在第二展示区域402的子展示区域4021中展示与视频子片段1相关的附加媒体信息。
然后，在整个第一展示区域401中全区域播放所述视频子片段2，当视频子片段2播放完毕之后，在第二展示区域402的子展示区域4022中展示与视频子片段2相关的附加媒体信息。
接着，在整个第一展示区域401中全区域播放所述视频子片段3，当视频子片段3播放完毕之后，在第二展示区域402的子展示区域4023中展示与视频子片段3相关的附加媒体信息。
依次继续，在整个第一展示区域401中全区域播放所述视频子片段n，当视频子片段n播放完毕之后，在第二展示区域402的子展示区域402n中展示与视频子片段n相关的附加媒体信息。
优选地，当各个视频子片段在第一展示区域401中都已经播放结束后，在第二展示区域402中依照顺序关系轮询全区域展示所述与视频子片段相关的附加媒体信息。即，当各个视频子片段在第一展示区域401中都已经播放结束后，分别在第二区域展示单元402中全区域展示与视 频子片段1相关的附加媒体信息、与视频子片段2相关的附加媒体信息...与视频子片段n相关的附加媒体信息。
另外，在第一展示区域401和第二展示区域402之外(图4所示为下面)还具有一个信息展示浮层403。
当在第一展示区域401中依次展示每个视频子片段的同时，可以进一步在信息展示浮层403中展示与所播放的视频子片段相对应的信息，该信息可以包括上述各种浮层组件所包含的信息，例如，该视频子片段的标识、二维码、推广信息、微博活动页面连接信息、与关系链相关的控件等。
或者，该信息展示浮层403具体为关系链信息展示浮层，当各个视频子片段在第一展示区域401中都已经播放结束后，可以进一步在关系链信息展示浮层403中展示用户头像、用户评论等关系链信息。而且，在关系链信息展示浮层403中，还可以以跑马灯的方式动态流动播放关系链信息，也可以按照预定时间间隔定期刷新展示关系链信息。
在图4所示的区域中，该信息展示浮层403的位置可以有多种显示方式，除了图4中所示的位于第一展示区域401和第二展示区域402的下方，该信息展示浮层403还可以以浮层的方式位于第二展示区域402上方，并与第二展示区域402部分重叠等，本发明对此不做具体限定。
基于上述详细分析，本发明实施方式还提出了一种视频播放装置。
图5为根据本发明实施方式的视频播放装置。
如图5所示，该视频播放装置包括文件获取单元501、区域确定单元502和展示单元503，其中：
文件获取单元501，用于获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
区域确定单元502，用于确定视频播放界面中的第一展示区域以及 第二展示区域；
展示单元503，用于提供视频播放界面；在第一展示区域播放所述视频文件；并在第二展示区域展示所述与视频文件相关的附加媒体信息。
在一个实施方式中：
所述第二展示区域在第一展示区域的周围，而且所述在第二展示区域展示所述与视频文件相关的附加媒体信息包括下列中的至少一个：
在第一展示区域播放所述视频文件之后，在第二展示区域展示所述与视频文件相关的附加媒体信息；
在第一展示区域播放所述视频文件的同时，在第二展示区域展示所述与视频文件相关的附加媒体信息；
在第一展示区域播放所述视频文件之前，在第二展示区域展示所述与视频文件相关的附加媒体信息。
在一个实施方式中，进一步包括附加浮层展示单元(未示出)；
附加浮层展示单元，用于在所述第一展示区域或所述第二展示区域的周围生成浮层，在所述浮层展示与关系链相关的浮层组件，而且所述与关系链相关的浮层组件中包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面连接信息；与关系链相关的控件；与所述视频文件相关的关系链信息。其中，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件；所述与所述视频文件相关的关系链信息包括下列信息中的至少一个：所述视频文件的源用户标识、用户昵称、用户头像，以及所述视频文件的源用户的好友标识、好友昵称、好友头像以及好友的参与和关注信息。
在一个实施方式中，所述视频文件包含至少两个具有顺序关系的视 频子片段；
展示单元503，用于依据所述顺序关系在第一展示区域中全区域播放所述视频子片段；在第二展示区域依照所述顺序关系增加展示所述与视频子片段相关的附加媒体信息；而且在各个视频子片段在第一展示区域中播放结束后，在第二展示区域中依照所述顺序关系轮询全区域展示所述与视频子片段相关的附加媒体信息。
在一个实施方式中，所述第二展示区域在第一展示区域的周围；所述与视频文件相关的附加媒体信息包括：与视频文件相关的文本信息和/或图像信息；
展示单元503，用于在第二展示区域生成浮层；在所述浮层中展示所述与视频文件相关的附加媒体信息。
基于上述分析，本发明实施方式还提出了一种视频播放系统。
图6为根据本发明实施方式视频播放系统结构图。
如图6所示，该视频播放系统包括视频提供装置601和视频播放装置602，其中：
视频提供装置601，用于向视频播放装置602提供视频文件以及与所述视频文件相关的附加媒体信息；
视频播放装置602，用于确定第一展示区域以及第二展示区域；并在第一展示区域播放所述视频文件；在第二展示区域展示所述与视频文件相关的附加媒体信息。
在一个实施方式中，所述第二展示区域在第一展示区域的周围；
视频播放装置602，用于：
在第一展示区域播放所述视频文件之后，在第二展示区域展示所述与视频文件相关的附加媒体信息；或
在第一展示区域播放所述视频文件的同时，在第二展示区域展示所 述与视频文件相关的附加媒体信息；或
在第一展示区域播放所述视频文件之前，在第二展示区域展示所述与视频文件相关的附加媒体信息。
在一个实施方式中：
视频播放装置602，进一步用于在所述第一展示区域的周围展示浮层组件，而且所述浮层组件中包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面连接信息；与关系链相关的控件，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件。
在一个实施方式中，所述视频文件包含至少两个具有顺序关系的视频子片段；
视频播放装置602，用于依据所述顺序关系在第一展示区域中全区域播放所述视频子片段；在第二展示区域依照所述顺序关系增加展示所述与视频子片段相关的附加媒体信息；而且在各个视频子片段在第一展示区域中播放结束后，在第二展示区域中依照所述顺序关系轮询全区域展示所述与视频子片段相关的附加媒体信息。
可以将本发明实施方式的视频播放装置集成到各种终端中。这些终端可以包括但是不局限于：功能手机、智能手机、掌上电脑、个人电脑(PC)、平板电脑或个人数字助理(PDA)，等等。
以上虽然详细罗列了终端的具体实例，本领域人员可以意识到，这些罗列仅是阐述目的，并不用于限定本发明实施方式的保护范围。终端可以适用于任意的智能终端操作系统，具体可以采用的操作系统包括但是不局限于：安卓(Andorid)、Palm OS、Symbian(塞班)、Windows mobile、Linux、Android(安卓)、iPhone(苹果)OS、Black Berry(黑莓)OS 6.0、 Windows Phone系列，等等。
优选地，终端具体可以采用安卓操作系统，而且终端可以采用到Andorid的各个版本之中，包括但是不局限于：阿童木(Android Beta)、发条机器人(Android 1.0)、纸杯蛋糕(Android 1.5)、甜甜圈(Android1.6)、松饼(Android 2.0/2.1)，冻酸奶(Android 2.2)、姜饼(Android 2.3)、蜂巢(Android 3.0)、冰激凌三明治(Android 4.0)、果冻豆(Jelly Bean，Android 4.1)等版本。
以上详细罗列了Android平台的具体版本，本领域技术人员可以意识到，本发明实施方式并不局限于上述罗列版本，而还可以适用于其他基于Android软件架构的任意版本之中。
实际上，可以通过多种形式来具体实施本发明实施方式所提出的视频播放方法和装置。
比如，可以遵循一定规范的应用程序接口，将视频播放方法编写为安装到个人电脑、移动终端等中的插件程序，也可以将其封装为应用程序以供用户自行下载使用。当编写为插件程序时，可以将其实施为ocx、dll、cab等多种插件形式。也可以通过Flash插件、RealPlayer插件、MMS插件、MIDI五线谱插件、ActiveX插件等具体技术来实施本发明实施方式所提出的视频播放方法。
可以通过指令或指令集存储的储存方式将本发明实施方式所提出的视频播放方法存储在各种存储介质上。这些存储介质包括但是不局限于：软盘、光盘、DVD、硬盘、闪存、U盘、CF卡、SD卡、MMC卡、SM卡、记忆棒(Memory Stick)、xD卡等。
另外，还可以将本发明实施方式所提出的视频播放方法应用到基于闪存(Nand flash)的存储介质中，比如U盘、CF卡、SD卡、SDHC卡、MMC卡、SM卡、记忆棒、xD卡等。
图7为根据本发明实施方式的视频播放装置的结构图。如图7所示，该视频播放装置包括一个或多个处理器701、存储器702以及存储在存储器702上用来由一个或多个处理器701来执行的一个或多个指令单元703。指令单元703可以包括文件获取单元501、区域确定单元502和展示单元503。这些虚拟单元包括了用于实现各自功能的指令，这样当处理器701和存储器702进行通信，读取并执行指令时，视频播放装置可以实现相应的功能。
综上所述，在本发明实施方式中，获取视频文件以及与所述视频文件相关的附加媒体信息；确定第一展示区域以及第二展示区域；在所述第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息。由此可见，本发明实施方式可以结合附加媒体信息来增强显示视频文件的内容，即使视频播放时间被缩短媒介曝光度也可以得到保证，从而可以提高视频播放效率。而且用户不再是单方面被动接收视频，而是可以在视频中引入社交化的元素，比如用户的ID、昵称、头像等信息，或者用户好友的参与、关注信息等，从而可以提高视频的用户关注度和传播性，提高交互效率。
以上所述，仅为本发明的较佳实施例而已，并非用于限定本发明的保护范围。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (17)

  1. 一种视频播放方法，其特征在于，包括：
    提供视频播放界面；
    确定所述视频播放界面中的第一展示区域以及第二展示区域；
    在所述第一展示区域或所述第二展示区域的周围生成浮层；
    获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
    在所述第一展示区域播放所述视频文件；在所述第二展示区域展示所述与视频文件相关的附加媒体信息；并在所述浮层展示所述与关系链相关的浮层组件。
  2. 根据权利要求1所述的视频播放方法，其特征在于，所述第二展示区域在所述第一展示区域的周围，而且所述在所述第二展示区域展示所述与视频文件相关的附加媒体信息包括下列中的至少一个：
    在所述第一展示区域播放所述视频文件之后，在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
    在所述第一展示区域播放所述视频文件的同时，在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
    在所述第一展示区域播放所述视频文件之前，在所述第二展示区域展示所述与视频文件相关的附加媒体信息。
  3. 根据权利要求1所述的视频播放方法，其特征在于，所述与关系链相关的浮层组件包括与关系链相关的控件和/或与所述视频文件相关的关系链信息。
  4. 根据权利要求3所述的视频播放方法，其特征在于，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好 友评论的控件；提示好友关注的控件；显示被转发数的控件；
    所述与所述视频文件相关的关系链信息包括下列信息中的至少一个：所述视频文件的源用户标识、用户昵称、用户头像，以及所述视频文件的源用户的好友标识、好友昵称、好友头像以及好友的参与和关注信息。
  5. 根据权利要求3或者4所述的视频播放方法，其特征在于，所述与关系链相关的浮层组件进一步包括下列信息中的至少一个：
    所述视频文件的标识；
    二维码；
    推广信息；
    微博活动页面连接信息。
  6. 根据权利要求1所述的视频播放方法，其特征在于，所述视频文件包含至少两个具有顺序关系的视频子片段；
    所述在第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息包括：
    依据所述顺序关系在所述第一展示区域中播放所述视频子片段；在所述第二展示区域依照所述顺序关系增加展示所述与视频子片段相关的附加媒体信息；而且在各个视频子片段在所述第一展示区域中播放结束后，在所述第二展示区域中依照所述顺序关系轮询展示所述与视频子片段相关的附加媒体信息。
  7. 根据权利要求6所述的视频播放方法，其特征在于，还包括：
    获取所述视频子片段和所述与视频子片段相关的附加媒体信息之间的关联关系。
  8. 根据权利要求1、2、3、4、6或者7所述的视频播放方法，其特征在于，所述第二展示区域在所述第一展示区域的周围；所述与视频文 件相关的附加媒体信息包括：与视频文件相关的文本信息和/或图像信息；
    所述在第二展示区域展示所述与视频文件相关的附加媒体信息包括：
    在所述第二展示区域生成第二浮层；
    在所述第二浮层中展示所述与视频文件相关的附加媒体信息。
  9. 一种视频播放装置，其特征在于，包括：
    存储器；
    一个或多个处理器；以及
    存储器中存储有由一个或多个处理器来执行的一个或多个指令单元，所述指令单元包括文件获取单元、区域确定单元和展示单元，其中：
    文件获取单元，用于获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
    区域确定单元，用于确定视频播放界面中的第一展示区域以及第二展示区域；
    展示单元，用于提供所述视频播放界面；在所述第一展示区域播放所述视频文件；并在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
    附加浮层展示单元，用于在所述第一展示区域或所述第二展示区域的周围生成浮层，在所述浮层展示所述与关系链相关的浮层组件。
  10. 根据权利要求9所述的视频播放装置，其特征在于，所述第二展示区域在所述第一展示区域的周围，而且所述在所述第二展示区域展示所述与视频文件相关的附加媒体信息包括下列中的至少一个：
    在所述第一展示区域播放所述视频文件之后，在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
    在所述第一展示区域播放所述视频文件的同时，在所述第二展示区域展示所述与视频文件相关的附加媒体信息；
    在所述第一展示区域播放所述视频文件之前，在所述第二展示区域展示所述与视频文件相关的附加媒体信息。
  11. 根据权利要求9所述的视频播放装置，其特征在于，所述与关系链相关的浮层组件包括与关系链相关的控件和/或与所述视频文件相关的关系链信息。
  12. 根据权利要求11所述的视频播放装置，其特征在于，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件；
    所述与所述视频文件相关的关系链信息包括下列信息中的至少一个：所述视频文件的源用户标识、用户昵称、用户头像，以及所述视频文件的源用户的好友标识、好友昵称、好友头像以及好友的参与和关注信息。
  13. 根据权利要求11或者12所述的视频播放装置，其特征在于，所述与关系链相关的浮层组件进一步包括下列信息中的至少一个：
    所述视频文件的标识；
    二维码；
    推广信息；
    微博活动页面连接信息。
  14. 根据权利要求9所述的视频播放装置，其特征在于，所述视频文件包含至少两个具有顺序关系的视频子片段；
    展示单元，用于依据所述顺序关系在所述第一展示区域中播放所述视频子片段；在所述第二展示区域依照所述顺序关系增加展示所述与视频子片段相关的附加媒体信息；而且在各个视频子片段在所述第一展示 区域中播放结束后，在所述第二展示区域中依照所述顺序关系轮询展示所述与视频子片段相关的附加媒体信息。
  15. 根据权利要求14所述的视频播放装置，其特征在于，所述文件获取单元，进一步用于获取所述视频子片段和所述与视频子片段相关的附加媒体信息之间的关联关系。
  16. 根据权利要求9、10、11、12、14或者15中任一项所述的视频播放装置，其特征在于，所述第二展示区域在所述第一展示区域的周围；所述与视频文件相关的附加媒体信息包括：与视频文件相关的文本信息和/或图像信息；
    展示单元，用于在所述第二展示区域生成第二浮层；在所述第二浮层中展示所述与视频文件相关的附加媒体信息。
  17. 一种机器可读的存储介质，存储用于使一机器执行以下指令：
    提供视频播放界面；
    确定所述视频播放界面中的第一展示区域以及第二展示区域；
    在所述第一展示区域或所述第二展示区域的周围生成浮层；
    获取视频文件、与所述视频文件相关的附加媒体信息以及与关系链相关的浮层组件；
    在所述第一展示区域播放所述视频文件；在所述第二展示区域展示所述与视频文件相关的附加媒体信息；并在所述浮层展示所述与关系链相关的浮层组件。
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