WO2015081910A1 - 一种视频播放方法、装置和系统 - Google Patents

一种视频播放方法、装置和系统 Download PDF

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Publication number
WO2015081910A1
WO2015081910A1 PCT/CN2015/072133 CN2015072133W WO2015081910A1 WO 2015081910 A1 WO2015081910 A1 WO 2015081910A1 CN 2015072133 W CN2015072133 W CN 2015072133W WO 2015081910 A1 WO2015081910 A1 WO 2015081910A1
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WO
WIPO (PCT)
Prior art keywords
video file
video
information
friend
relationship chain
Prior art date
Application number
PCT/CN2015/072133
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English (en)
French (fr)
Inventor
罗少华
Original Assignee
腾讯科技（深圳）有限公司
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Filing date
Publication date
Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Publication of WO2015081910A1 publication Critical patent/WO2015081910A1/zh
Priority to US15/172,250 priority Critical patent/US10014030B2/en

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    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/034—Electronic editing of digitised analogue information signals, e.g. audio or video signals on discs
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/36—Monitoring, i.e. supervising the progress of recording or reproducing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Definitions

  • Embodiments of the present invention relate to the field of information processing technologies, and in particular, to a video playing method, apparatus, and system.
  • the basic elements such as media master, media content, media content audience, and media performance all reflect the degree of civilization in each period in a certain area. All of these image elements reflect the social and economic era as a culture to varying degrees.
  • various media such as a portal website or a video website
  • the media master delivers the medium through the media management system;
  • the webpage or player automatically pulls the matching medium, and then the script presses the media content
  • the fixed play form is displayed and the media exposure rate is reported.
  • the embodiment of the invention provides a video playing method to improve video playing efficiency.
  • the embodiment of the invention also proposes a video playing device to improve video playing efficiency.
  • the embodiment of the invention also proposes a video playing system to improve video playing efficiency.
  • a video playing method includes:
  • a video file playing device comprising at least: a processor, a memory, and a non-volatile memory; wherein
  • the non-volatile memory stores a computer program for implementing video file playback
  • the processor is configured to load the computer program in the non-volatile memory into the memory to form computer executable instructions stored in an information acquisition unit, a video editing unit, and a video In the playback unit, where:
  • An information acquiring unit configured to acquire a video file and relationship chain information related to the video file
  • a video editing unit configured to generate video file editing information by using the relationship chain information, and edit the video file according to the video file editing information
  • a video playing unit configured to play the edited video file.
  • a video playing system comprising: a terminal and a server, wherein:
  • a terminal configured to request a video file from the server and relationship chain information related to the video file
  • a server configured to provide the video file and relationship chain information related to the video file to a terminal
  • the terminal is further configured to generate video file editing information by using the relationship chain information, edit the video file according to the video file editing information, and play the edited video file.
  • a video file and relationship chain information related to the video file are acquired; video file editing information is generated by using the relationship chain information, and information is edited according to the video file. Editing the video file; playing the edited video file.
  • the embodiment of the present invention can edit the video content in combination with the relationship chain information, and present the edited video file, so the user is no longer passively receiving the video, but can introduce social elements in the video. For example, the user's ID, nickname, avatar and other information, or the user's friends' participation, attention information, etc., can improve the user's attention and spread of the video, and improve the interaction efficiency.
  • FIG. 1 is a flowchart of a video playing method according to an embodiment of the present invention
  • FIG. 2 is a first schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 3 is a second schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 4 is a third schematic diagram of video playback according to an embodiment of the present invention.
  • FIG. 5 is a structural diagram of a video playback apparatus according to an embodiment of the present invention.
  • FIG. 6 is a structural diagram of another video playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of a video playing method according to an embodiment of the present invention.
  • the method includes:
  • Step 101 Acquire a video file and relationship chain information related to the video file.
  • video files can be obtained from various video file providing sources.
  • the video file may be internet media information in the form of video, such as an internet video advertisement.
  • the relationship chain information related to the video file is also obtained.
  • an application programming interface API can be invoked to obtain the relationship chain information of the video file source user from the background server and/or the relationship chain information initiated by the video file source user.
  • API application programming interface
  • the video file source user is the user who provided the video file.
  • the video file source user can be an Internet advertiser.
  • Video file source users can initiate multiple activities, and each activity can have a corresponding relationship chain.
  • the relationship chain information may specifically include attribute information such as a user ID, a user nickname, a user avatar, and the participation and attention information of the user friend.
  • Step 102 Generate video file editing information by using the relationship chain information, and edit the video file according to the video file editing information.
  • the video file editing information is generated by using the acquired relationship chain information, and the video file is edited according to the video file editing information, so that the relationship chain information can be presented in the video file.
  • the buddy avatar in the obtained relationship chain information may be set as video file editing information. Then, the avatar display area location of the video file is obtained; the avatar overlay floating layer is generated at the avatar display area location of the video file play area, and the buddy avatar is filled to the avatar overlay floating layer to cover the avatar in the video file. In this way, you can put the person in the original video file The object image is replaced with a friend's avatar in the relationship chain, creating a novel form of interaction.
  • the avatar display area location of the video file can be obtained in multiple ways.
  • the avatar can be recognized in the video file playing area by mode automatic recognition or manual labeling, and the coordinate information of the avatar in the video playing area can be calculated, so that the avatar display area position can be obtained.
  • FIG. 2 is a first schematic diagram of video playback according to an embodiment of the present invention.
  • each character image has a avatar covering the floating layer as shown by the dotted frame, that is, the left character has an avatar covering the floating layer 201, and the right character The image has an avatar covering the floating layer 202.
  • the buddy's avatar may be populated in the avatar overlay floating layers 201 and 202, respectively, to participate in the video interaction.
  • the friend nickname in the acquired relationship chain information may also be set as the video file editing information. Then, determining a text display area in the video file playing area (for example, the text display area is located beside the character image in the video), and generating a text display floating layer in the text display area; and filling the friend nickname into the text Show the floating layer. In this way, the nickname of the friend can be displayed in text form around the character image in the video file playing area, thereby creating a novel interactive form.
  • the friend comments in the acquired relationship chain information may also be set as video file editing information. Then, determining a text display area in the video file play area (for example, the text display area is located in a preset area of the video), and generating a text display floating layer in the text display area; and filling the friend comment into the text Show the floating layer. In this way, the friend comments can be displayed in text form in the video file play area, thus creating a novel form of interaction.
  • FIG. 3 is a second schematic diagram of video playback according to an embodiment of the present invention.
  • each The head of the character image has an avatar with a dashed box covering the floating layer, that is, the left character image has an avatar covering the floating layer 301, and the right character image has an avatar covering the floating layer 302.
  • the buddy's avatar may be populated in the avatar overlay floating layers 301 and 302, respectively, thereby participating in the video interaction.
  • a text display area 303 of the left character image and a text display area 304 of the right character there are two text display areas in the video file play area, namely, a text display area 303 of the left character image and a text display area 304 of the right character.
  • a user nickname or user comment in the relationship chain can be displayed in the text display area 303, and other user nicknames or user comments in the relationship chain are displayed in the text display area 304.
  • the friend comments and friend nicknames can be displayed in text form in the video file play area, thus creating a novel form of interaction.
  • a relationship chain information display floating layer may also be generated around the video file playing area.
  • the video file editing information includes at least one of the following: a friend avatar; a friend nickname; a friend comment; the editing the video file according to the video file editing information, including: generating a relationship chain information display floating layer around the video file playing area Displaying the video file editing information in the relationship chain information display floating layer.
  • the relationship chain information display floating layer may be generated under the video file playing area; and the video file editing information such as the user avatar and the user comment may be displayed in the relationship chain information display floating layer, wherein the video may be dynamically streamed in a manner of a marquee
  • the file editing information can also be periodically refreshed to display the video file editing information at predetermined time intervals.
  • FIG. 4 is a third schematic diagram of video playback according to an embodiment of the present invention.
  • each character has a avatar covering the floating layer as shown by the dotted frame, that is, the left character has an avatar covering the floating layer 401, and the right character
  • the image has an avatar covering the floating layer 402.
  • the buddy's avatar may be populated in the avatar overlay floating layers 401 and 402, respectively, to participate in the video interaction.
  • a text display area 403 of the left character image and a text display area 404 of the right character.
  • a user nickname or user comment in the relationship chain can be displayed in the text display area 403, and other user nicknames or user comments in the relationship chain are displayed in the text display area 404.
  • relationship chain information display floating layer 405 outside the video file playing area (shown below in FIG. 4). Relationship chain information such as user avatars and user comments may be further displayed in the relationship chain information display floating layer 405. Moreover, in the relationship chain information display floating layer 405, the relationship chain information is dynamically flowed in a manner of a marquee, and the relationship chain information may be periodically refreshed at predetermined time intervals.
  • Step 103 Play the edited video file.
  • the edited video file can be played by conventional video media promotion and/or mobile video media promotion.
  • the video files played are mainly file formats of flv and swf.
  • the video files played are mainly gif dynamic pictures, 3gp, mp4 and other streaming media file formats.
  • Traditional video media promotion mainly includes the promotion of video before and after patch media, video suspension media promotion, etc., while mobile video media promotion mainly involves mobile phone users to open or exit mobile applications and other "fragment time" to insert video.
  • the method further includes: displaying a floating layer component around the video file play area, Moreover, the floating layer component includes at least one of the following information: an identifier of the video file; a two-dimensional code; promotion information; a link information of the microblog activity page, a control related to the relationship chain, and the like, wherein the relationship chain Related controls include at least one of: a trigger control forwarded to a friend; a control that receives a friend's comment; a control that prompts the friend to follow; a control that displays the number of forwards, and the like. In this way, by setting a control related to the relationship chain in the floating layer component, it is convenient for the user to forward the video file to other friends, thereby facilitating the spread of the video file.
  • the video interaction scheme proposed by the embodiment of the present invention can improve the communication efficiency and click rate of the media promotion by introducing the relationship chain model into the video.
  • the relationship chain model For example, by placing the relationship chain information on a common banner medium, the corresponding relationship chain is obtained by calling the API interface of the SAC platform in the material or directly implementing the corresponding socialized hard wide function by covering the social layer.
  • the playback time supported by the video media promotion is generally 15s or 30s, so the content that can be displayed is relatively rich.
  • the existing video social material needs to be bound to the microblog ID of the video providing source in the system, or may be bound to the corresponding microblog activity ID.
  • the presentation there are two ways to provide a video source for selection:
  • the common video media can achieve a more customized socialized advertising template style by covering the social layer.
  • Weibo activity information, related friend comments, participating nicknames, and avatar related information can be displayed on the social layer.
  • Multiple sets of templates can be provided, and advertising interactions such as likes, participations, or expressions can be added.
  • Relevant information can be seen by friends, and related information can be synchronized to the participant's Weibo information.
  • an embodiment of the present invention also provides a video playback apparatus.
  • FIG. 5 is a structural diagram of a video playback apparatus according to an embodiment of the present invention.
  • the apparatus includes an information acquisition unit 501, a video editing unit 502, and a video playback unit 503, where:
  • the information obtaining unit 501 is configured to acquire a video file and relationship chain information related to the video file.
  • the video editing unit 502 is configured to generate video file editing information by using the relationship chain information, and edit the video file according to the video file editing information;
  • the video playing unit 503 is configured to play the edited video file.
  • the video file editing information includes a friend avatar
  • the video editing unit 502 is configured to acquire an avatar display area location in the video file, generate an avatar overlay floating layer at the avatar display area location, and fill the avatar avatar to the avatar overlay floating layer to cover the video file. Medium avatar.
  • the video file editing information includes a friend nickname and/or a friend comment
  • the video editing unit 502 is configured to determine a text display area in the video file, and generate a text display floating layer in the text display area; and fill the friend display nickname and/or friend comment into the text display floating layer.
  • the video file editing information includes at least one of the following: a friend avatar; a friend nickname;
  • a video editing unit 502 configured to generate a relationship chain information display floating layer at a periphery of the video file playing area; and display the video file editing information in the relationship chain information display floating layer.
  • the information obtaining unit 501 is configured to invoke an application programming interface to obtain relationship chain information of the video file source user and/or relationship chain information initiated by the video file source user.
  • the video playing unit 503 is further configured to display a floating layer component around the video file playing area, and the floating layer component includes at least one of the following information: an identifier of the video file; a two-dimensional code; promotion information; Weibo activity page link information; controls related to the relationship chain.
  • the control related to the relationship chain includes at least one of the following: a trigger control forwarded to the friend; a control that receives the friend's comment; a control that prompts the friend to pay attention; and a control that displays the number of the forwarded.
  • FIG. 6 is a structural diagram of another video playback apparatus according to an embodiment of the present invention.
  • the video playback device can include a central processing unit (CPU) 60, a memory 61, and a non-volatile memory 62.
  • CPU central processing unit
  • memory 61 a non-volatile memory 62.
  • the nonvolatile memory 62 stores a computer program for realizing video playback.
  • the CPU 60 can load the computer program from the non-volatile memory 62 into the memory 61 to form computer executable instructions.
  • the computer executable instructions are stored in the information acquisition unit 611, the video editing unit 612, and the video playback unit 613. among them:
  • the information obtaining unit 611 is configured to acquire a video file and relationship chain information related to the video file.
  • the video editing unit 612 is configured to generate video file editing information by using the relationship chain information, and edit the video file according to the video file editing information;
  • the video playing unit 613 is configured to play the edited video file.
  • the video file editing information includes a friend avatar
  • the video editing unit 612 is configured to acquire an avatar display area location in the video file, generate an avatar overlay floating layer at the avatar display area location, and fill the avatar avatar to the avatar overlay floating layer to cover the video file. Medium avatar.
  • the video file editing information includes a friend nickname and/or a friend comment
  • the video editing unit 612 is configured to determine a text display area in the video file, and generate a text display floating layer in the text display area; and fill the friend nickname and/or friend comment into the text display floating layer.
  • the video file editing information includes at least one of the following: a friend avatar; a friend nickname; a friend comment; a video editing unit 612, configured to generate a relationship chain information display floating layer around the video file playing area; and in the relationship chain The video file editing information is displayed in the information display floating layer.
  • the information obtaining unit 611 is configured to invoke an application programming interface to obtain relationship chain information of the video file source user and/or relationship chain information initiated by the video file source user.
  • the video playing unit 613 is further configured to display a floating layer component around the video file playing area, and the floating layer component includes at least one of the following information: an identifier of the video file; a two-dimensional code; promotion information; Weibo activity page link information; controls related to the relationship chain.
  • the control related to the relationship chain includes at least one of the following: a trigger control forwarded to the friend; a control that receives the friend's comment; a control that prompts the friend to pay attention; and a control that displays the number of the forwarded.
  • the embodiment of the present invention also proposes a video playing system.
  • the video playing system includes a terminal at the local end and a server at the network side, where:
  • a terminal configured to request a video file from the server and relationship chain information related to the video file
  • a server configured to provide the video file and relationship chain information related to the video file to a terminal
  • the terminal is further configured to generate video file editing information by using the relationship chain information, edit the video file according to the video file editing information, and play the edited video file.
  • the video playback apparatus of the embodiment of the present invention can be integrated into various terminals.
  • These terminals may include, but are not limited to, feature phones, smart phones, PDAs, personal computers (PCs), tablets or personal digital assistants (PDAs), and the like.
  • the terminal can be applied to any intelligent terminal operating system.
  • the specific operating systems include but are not limited to: Palm OS, Symbian, Windows Mobile, Linux, Android, iPhone, Apple, Black Berry. (Blackberry) OS 6.0, Windows Phone series, and more.
  • the terminal can specifically use the Android operating system, and the terminal can adopt various versions of Android, including but not limited to: Android Beta, clockwork robot (Android 1.0), cupcake (Android 1.5), donuts (Android 1.6), muffin (Android 2.0/2.1), Frozen Yogurt (Android 2.2), Gingerbread (Android 2.3), Honeycomb (Android 3.0), Ice Cream Sandwich (Android 4.0), Jelly Bean (Android 4.1) and other versions.
  • Android Beta Android Beta
  • clockwork robot Android 1.0
  • cupcake Android 1.5
  • donuts Android 1.6
  • muffin Android 2.0/2.1
  • Frozen Yogurt Android 2.2
  • Gingerbread Android 2.3
  • Honeycomb Android 3.0
  • Ice Cream Sandwich Android 4.0
  • Jelly Bean Android 4.1
  • the video playing method and apparatus proposed by the embodiments of the present invention may be embodied in various forms.
  • the video playback method can be written as a plug-in installed in a personal computer, a mobile terminal, etc. according to a certain specification application interface, or it can be packaged as an application for the user to download and use.
  • a plug-in it can be implemented as a variety of plug-ins such as ocx, dll, cab, etc.
  • the video playing method according to the embodiment of the present invention may also be implemented by using a specific technology such as a Flash plug-in, a RealPlayer plug-in, an MMS plug-in, a MIDI staff plug-in, or an ActiveX plug-in.
  • the video playing method proposed by the embodiment of the present invention can be stored on various storage media by means of instructions or a storage mode stored in the instruction set.
  • These storage media include, but are not limited to, floppy disks, optical disks, DVDs, hard disks, flash memories, USB flash drives, CF cards, SD cards, MMC cards, SM cards, Memory Sticks, xD cards, and the like.
  • the video playing method provided by the embodiment of the present invention may also be applied to a Nand flash-based storage medium, such as a USB flash drive, a CF card, an SD card, an SDHC card, an MMC card, an SM card, a memory stick, xD card, etc.
  • a Nand flash-based storage medium such as a USB flash drive, a CF card, an SD card, an SDHC card, an MMC card, an SM card, a memory stick, xD card, etc.
  • a video file and relationship chain information related to the video file are acquired; video file editing information is generated by using the relationship chain information, and the video file editing information is used according to the video file editing information.
  • the video file is edited; the edited video file is played.
  • the embodiment of the present invention can edit the video content in combination with the relationship chain information, and present the edited video file, so the user is no longer unilaterally passively connected.
  • you can introduce social elements in the video such as the user's ID, nickname, avatar, etc., or the user's friends' participation, attention information, etc., so as to improve the user's attention and spread of the video, and improve the interaction. effectiveness.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Television Signal Processing For Recording (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

获取视频文件以及与视频文件相关的关系链信息；利用关系链信息生成视频文件编辑信息，并根据视频文件编辑信息对视频文件进行编辑；播放编辑后的视频文件。

Description

一种视频播放方法、装置和系统
本申请要求于2013年12月4日提交中国专利局、申请号为201310646296.X、发明名称为“一种视频播放方法、装置和系统”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明实施方式涉及信息处理技术领域，更具体地，涉及一种视频播放方法、装置和系统。
发明背景
随着计算机技术和网络技术的飞速发展，互联网(Internet)和即时通信技术在人们的日常生活、学习和工作中发挥的作用也越来越大。而且，随着移动互联网的发展，互联网也在向移动化发展。当今社会已经进入了高度发达的信息时代，其企业竞争形态也已经由过去主要以产品功能质量为主的单一竞争形态转变为以企业形象、商品、品牌等作为重要手段和主要倾向的复合竞争形态。这种形态的转变与现代媒介展示及交互事业的迅速发展是分不开的。
在传统的视频交互活动中，媒介主、媒介内容、媒介内容受众、媒介表现等基本要素都在一定的区域里反映着各个时期的文明程度。所有的这些图像元素，都在不同程度上作为一种文化反映着社会、经济的时代痕迹。在现有的媒介投放方案中，各种媒体(比如门户网站或视频网站)作为媒介投放载体，需要在其网页或视频播放器中插入一段媒介系统的脚本；媒介主通过媒介管理系统投放媒介；当用户浏览网页或视频时，网页或播放器会自动拉取匹配的媒介，然后该脚本将媒介内容按指 定的播放形式展现，并上报媒介曝光率。
在现有技术的视频媒介推广中，视频内容在播放之前已经制作好，无法根据不同的用户来播出任何定制的内容，而且视频内容和用户之间缺乏互动，因此视频播放效率并不高。
发明内容
本发明实施方式提出一种视频播放方法，以提高视频播放效率。
本发明实施方式还提出了一种视频播放装置，以提高视频播放效率。
本发明实施方式还提出了一种视频播放系统，以提高视频播放效率。
一种视频播放方法，包括：
获取视频文件以及与所述视频文件相关的关系链信息；
利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
播放所述编辑后的视频文件。
一种视频文件播放装置，该装置至少包括：处理器、内存和非易失性存储器；其中，
所述非易失性存储器存储有用于实现视频文件播放的计算机程序；
所述处理器用于将所述非易失性存储器中的所述计算机程序加载到所述内存中运行，形成计算机可执行指令，所述计算机可执行指令存储在信息获取单元、视频编辑单元和视频播放单元中，其中：
信息获取单元，用于获取视频文件以及与所述视频文件相关的关系链信息；
视频编辑单元，用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
视频播放单元，用于播放所述编辑后的视频文件。
一种视频播放系统，其特征在于，包括终端和服务器，其中：
终端，用于向服务器请求视频文件以及与所述视频文件相关的关系链信息；
服务器，用于向终端提供所述视频文件以及与所述视频文件相关的关系链信息；
终端，还用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑，并播放所述编辑后的视频文件。
从上述技术方案可以看出，在本发明实施方式中，获取视频文件以及与所述视频文件相关的关系链信息；利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；播放所述编辑后的视频文件。由此可见，本发明实施方式可以结合关系链信息对视频内容进行编辑，并呈现编辑后的视频文件，因此用户不再是单方面被动接收视频，而是可以在视频中引入社交化的元素，比如用户的ID、昵称、头像等信息，或者用户好友的参与、关注信息等，从而可以提高视频的用户关注度和传播性，提高交互效率。
附图简要说明
图1为根据本发明实施方式的视频播放方法流程图；
图2为根据本发明实施方式的视频播放第一示意图；
图3为根据本发明实施方式的视频播放第二示意图；
图4为根据本发明实施方式的视频播放第三示意图；
图5为根据本发明实施方式的视频播放装置结构图；
图6为根据本发明实施方式的另外一种视频播放装置结构图。
实施本发明的方式
为使本发明的目的、技术方案和优点更加清楚，下面结合附图对本发明作进一步的详细描述。
图1为根据本发明实施方式的视频播放方法流程图。
如图1所示，该方法包括：
步骤101：获取视频文件以及与所述视频文件相关的关系链信息。
在这里，可以从各种视频文件提供源获取视频文件。具体地，视频文件可以是视频形式的互联网媒介信息，比如互联网视频广告。
在这里，还获取与视频文件相关的关系链信息。比如，可以调用应用程序编程接口(API)，从后台服务器获取视频文件源用户的关系链信息和/或由视频文件源用户发起活动的关系链信息。
视频文件源用户是指提供该视频文件的用户。例如，对于互联网广告形式的视频文件，视频文件源用户可以是互联网广告商。视频文件源用户可以发起多个活动，而且每个活动都可以具有相应的关系链。
关系链信息具体可以包括用户的ID、用户昵称、用户头像等属性信息以及用户好友的参与和关注信息。
步骤102：利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑。
在这里，利用获取的关系链信息生成视频文件编辑信息，并根据视频文件编辑信息对视频文件进行编辑，从而可以在视频文件中呈现出关系链信息。
比如，可以将获取的关系链信息中的好友头像设置为视频文件编辑信息。然后，获取视频文件的头像展示区域位置；在视频文件播放区域的头像展示区域位置处生成头像覆盖浮层，并将好友头像填充到头像覆盖浮层，以覆盖视频文件中头像。这样，就可以将原始视频文件中的人 物形象替换为关系链中的好友头像，从而创立了一种新颖的交互形式。
其中，可以通过多种方式获取视频文件的头像展示区域位置。比如，可以通过模式自动识别或人工标注等方式在视频文件播放区域中识别出头像，并计算出头像在视频播放区域中的坐标信息，从而可以获得头像展示区域位置。
图2为根据本发明实施方式的视频播放第一示意图。
如图2所示，在视频文件播放区域中具有两个人物形象，而且每个人物形象的头部具有虚线框所示的头像覆盖浮层，即左边人物形象具有头像覆盖浮层201，右边人物形象具有头像覆盖浮层202。可以分别在头像覆盖浮层201和202中填充好友的头像，从而将好友参与到视频交互中。
再比如，还可以将获取的关系链信息中的好友昵称设置为视频文件编辑信息。然后，在视频文件播放区域中确定文字展示区域(比如文字展示区域位于视频中人物形象的旁边)，并在所述文字展示区域生成文字展示浮层；再将所述好友昵称填充到所述文字展示浮层。这样，就可以在视频文件播放区域中人物形象周围以文字形式展示好友昵称，从而创立了一种新颖的交互形式。
另外，还可以将获取的关系链信息中的好友评论设置为视频文件编辑信息。然后，在视频文件播放区域中确定文字展示区域(比如文字展示区域位于视频的预先设定区域)，并在所述文字展示区域生成文字展示浮层；再将所述好友评论填充到所述文字展示浮层。这样，就可以在视频文件播放区域中以文字形式展示好友评论，从而创立了一种新颖的交互形式。
图3为根据本发明实施方式视频播放第二示意图。
如图3所示，在视频文件播放区域中具有两个人物形象，而且每个 人物形象的头部具有虚线框所示的头像覆盖浮层，即左边人物形象具有头像覆盖浮层301，右边人物形象具有头像覆盖浮层302。可以分别在头像覆盖浮层301和302中填充好友的头像，从而将好友参与到视频交互中。
而且，在视频文件播放区域中还具有两个文字展示区域，即左边人物形象的文字展示区域303，右边人物的文字展示区域304。可以在文字展示区域303中展示关系链中某用户昵称或用户评论，而且在文字展示区域304中展示关系链中其他用户昵称或用户评论。这样，就可以在视频文件播放区域中以文字形式展示好友评论和好友昵称，从而创立了一种新颖的交互形式。
以上描述了在视频文件播放区域中生成浮层的修改方式，而且以好友头像等为实例详细描述了修改过程。本领域技术人员可以意识到，这种描述是示范性的，并不用于对本发明实施方式进行限定。
可选地，还可以在视频文件播放区域的周边生成一个关系链信息展示浮层。
在一个实施方式中：
视频文件编辑信息包括下列中的至少一个：好友头像；好友昵称；好友评论；所述根据视频文件编辑信息对所述视频文件进行编辑包括：在视频文件播放区域的周边生成关系链信息展示浮层；在所述关系链信息展示浮层中展示所述视频文件编辑信息。
比如，可以在视频文件播放区域的下面生成关系链信息展示浮层；再在关系链信息展示浮层中展示用户头像、用户评论等视频文件编辑信息，其中可以以跑马灯的方式动态流动播放视频文件编辑信息，也可以按照预定时间间隔定期刷新展示视频文件编辑信息。
图4为根据本发明实施方式视频播放第三示意图。
如图4所示，在视频文件播放区域中具有两个人物形象，而且每个人物形象的头部具有虚线框所示的头像覆盖浮层，即左边人物形象具有头像覆盖浮层401，右边人物形象具有头像覆盖浮层402。可以分别在头像覆盖浮层401和402中填充好友的头像，从而将好友参与到视频交互中。
而且，在视频文件播放区域中还具有两个文字展示区域，即左边人物形象的文字展示区域403，右边人物的文字展示区域404。可以在文字展示区域403中展示关系链中某用户昵称或用户评论，而且在文字展示区域404中展示关系链中其他用户昵称或用户评论。
另外，在视频文件播放区域之外(图4所示为下面)还具有一个关系链信息展示浮层405。可以进一步在关系链信息展示浮层405中展示用户头像、用户评论等关系链信息。而且，在关系链信息展示浮层405中，以跑马灯的方式动态流动播放关系链信息，也可以按照预定时间间隔定期刷新展示关系链信息。
步骤103：播放所述编辑后的视频文件。
在这里，可以采用传统视频媒介推广和/或移动视频媒介推广的方式播放编辑后的视频文件。
在传统视频媒介推广中，所播放的视频文件主要为flv、swf的文件格式。而在移动视频媒介推广中，由于网络等各种主客观因素，所播放的视频文件主要为gif动态图片、3gp、mp4等流媒体文件格式。传统视频媒介推广主要有视频前后贴片媒介推广、视频暂停媒介推广等形式，而移动视频媒介推广主要在手机用户开启或退出移动应用等“碎片时间”来插播视频。
在一个实施方式中：
该方法进一步包括：在所述视频文件播放区域的周围展示浮层组件， 而且所述浮层组件中包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面链接信息，与关系链相关的控件，等等，其中与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件，等等。这样，通过在浮层组件中设置与关系链相关的控件，可以便于用户将视频文件转发到其他好友，从而便于视频文件的传播扩散。
本发明实施方式所提出的视频交互方案，通过把关系链模型引入到视频中，可以提升媒介推广的传播效率和点击率。比如，通过把关系链信息放在了普通横幅(banner)媒介上，在素材中通过调用SAC平台的API接口获取相应关系链或者直接通过覆盖社交层实现了相应的社交化硬广的功能。目前视频媒介推广所支持的播放时长一般是15s或者30s，因此可以展现的内容比较多也比较丰富。
当将本发明实施方式应用到微博领域时，现有的视频社交素材在系统中需要绑定视频提供源的微博ID，也可以绑定相应的微博活动ID。在展现环节，可以提供2种方式供视频提供源进行选择：
1、直接在媒介信息中调用社交API接口，把获取到的该媒介的微博活动信息，相关好友评论，参与的好友昵称，以及头像相关信息等动态生成到广告创意内容中。由于视频播放时长较长，能有充分时间说明一段故事的优势使得媒介推广创意更加灵活多变，更加吸引人。
2、普通视频媒介通过覆盖社交层的方式能实现比较定制化的社交化广告模版样式。可以在社交层上展现微博活动信息，相关好友评论，参与的好友昵称，以及头像相关信息等。可以提供多套模板，也支持点赞、参与或表情之类的增加广告互动，相关信息可以被好友可见，相关信息也会同步到参与者的微博信息中。
基于上述详细分析，本发明实施方式还提出了一种视频播放装置。
图5为根据本发明实施方式的视频播放装置结构图。
如图5所示，该装置包括信息获取单元501、视频编辑单元502和视频播放单元503，其中：
信息获取单元501，用于获取视频文件以及与所述视频文件相关的关系链信息；
视频编辑单元502，用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
视频播放单元503，用于播放所述编辑后的视频文件。
在一个实施方式中：
所述视频文件编辑信息包括好友头像；
视频编辑单元502，用于获取视频文件中的头像展示区域位置；在所述头像展示区域位置处生成头像覆盖浮层，并将所述好友头像填充到所述头像覆盖浮层，以覆盖视频文件中头像。
在一个实施方式中：
所述视频文件编辑信息包括好友昵称和/或好友评论；
视频编辑单元502，用于在视频文件中确定文字展示区域，并在所述文字展示区域生成文字展示浮层；将所述好友昵称和/或好友评论填充到所述文字展示浮层。
在一个实施方式中：
所述视频文件编辑信息包括下列中的至少一个：好友头像；好友昵称；好
友评论；视频编辑单元502，用于在视频文件播放区域的周边生成关系链信息展示浮层；并在所述关系链信息展示浮层中展示所述视频文件编辑信息。
在一个实施方式中：
信息获取单元501，用于调用应用程序编程接口，以获取所述视频文件源用户的关系链信息和/或由所述视频文件源用户发起活动的关系链信息。
在一个实施方式中：
视频播放单元503，进一步用于在所述视频文件播放区域的周围展示浮层组件，而且所述浮层组件包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面链接信息；与关系链相关的控件。
其中所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件。
图6为根据本发明实施方式的另外一种视频播放装置结构图。如图6所示，该视频播放装置可包括一中央处理器(CPU)60、一内存61、以及一非易失性存储器62。
其中，非易失性存储器62存储有用于实现视频播放的计算机程序。
CPU60可以从非易失性存储器62中将所述计算机程序加载到内存61中运行，形成计算机可执行指令。其中所述计算机可执行指令存储在信息获取单元611，视频编辑单元612和视频播放单元613中。其中：
信息获取单元611，用于获取视频文件以及与所述视频文件相关的关系链信息；
视频编辑单元612，用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
视频播放单元613，用于播放所述编辑后的视频文件。
在一个实施方式中：
所述视频文件编辑信息包括好友头像；
视频编辑单元612，用于获取视频文件中的头像展示区域位置；在所述头像展示区域位置处生成头像覆盖浮层，并将所述好友头像填充到所述头像覆盖浮层，以覆盖视频文件中头像。
在一个实施方式中：
所述视频文件编辑信息包括好友昵称和/或好友评论；
视频编辑单元612，用于在视频文件中确定文字展示区域，并在所述文字展示区域生成文字展示浮层；将所述好友昵称和/或好友评论填充到所述文字展示浮层。
在一个实施方式中：
所述视频文件编辑信息包括下列中的至少一个：好友头像；好友昵称；好友评论；视频编辑单元612，用于在视频文件播放区域的周边生成关系链信息展示浮层；并在所述关系链信息展示浮层中展示所述视频文件编辑信息。
在一个实施方式中：
信息获取单元611，用于调用应用程序编程接口，以获取所述视频文件源用户的关系链信息和/或由所述视频文件源用户发起活动的关系链信息。
在一个实施方式中：
视频播放单元613，进一步用于在所述视频文件播放区域的周围展示浮层组件，而且所述浮层组件包含下列信息中的至少一个：所述视频文件的标识；二维码；推广信息；微博活动页面链接信息；与关系链相关的控件。
其中所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件。
基于上述详细分析，本发明实施方式还提出了一种视频播放系统。该视频播放系统包括位于本地端的终端以及位于网络侧的服务器，其中：
终端，用于向服务器请求视频文件以及与所述视频文件相关的关系链信息；
服务器，用于向终端提供所述视频文件以及与所述视频文件相关的关系链信息；
终端，还用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑，并播放所述编辑后的视频文件。
可以将本发明实施方式的视频播放装置集成到各种终端中。这些终端可以包括但是不局限于：功能手机、智能手机、掌上电脑、个人电脑(PC)、平板电脑或个人数字助理(PDA)，等等。
以上虽然详细罗列了终端的具体实例，本领域人员可以意识到，这些罗列仅是阐述目的，并不用于限定本发明实施方式的保护范围。终端可以适用于任意的智能终端操作系统，具体可以采用的操作系统包括但是不局限于：Palm OS、Symbian(塞班)、Windows mobile、Linux、Android(安卓)、iPhone(苹果)OS、Black Berry(黑莓)OS 6.0、Windows Phone系列，等等。
终端具体可以采用安卓操作系统，而且终端可以采用Android的各个版本，包括但是不局限于：阿童木(Android Beta)、发条机器人(Android1.0)、纸杯蛋糕(Android 1.5)、甜甜圈(Android 1.6)、松饼(Android 2.0/2.1)，冻酸奶(Android 2.2)、姜饼(Android 2.3)、蜂巢(Android 3.0)、冰激凌三明治(Android 4.0)、果冻豆(Jelly Bean，Android 4.1)等版本。
以上详细罗列了Android平台的具体版本，本领域技术人员可以意识到，本发明实施方式并不局限于上述罗列版本，而还可以适用于其它基于Android软件架构的任意版本之中。
实际上，可以通过多种形式来具体实施本发明实施方式所提出的视频播放方法和装置。
比如，可以遵循一定规范的应用程序接口，将视频播放方法编写为安装到个人电脑、移动终端等中的插件程序，也可以将其封装为应用程序以供用户自行下载使用。当编写为插件程序时，可以将其实施为ocx、dll、cab等多种插件形式。也可以通过Flash插件、RealPlayer插件、MMS插件、MIDI五线谱插件、ActiveX插件等具体技术来实施本发明实施方式所提出的视频播放方法。
可以通过指令或指令集存储的储存方式将本发明实施方式所提出的视频播放方法存储在各种存储介质上。这些存储介质包括但是不局限于：软盘、光盘、DVD、硬盘、闪存、U盘、CF卡、SD卡、MMC卡、SM卡、记忆棒(Memory Stick)、xD卡等。
另外，还可以将本发明实施方式所提出的视频播放方法应用到基于闪存(Nand flash)的存储介质中，比如U盘、CF卡、SD卡、SDHC卡、MMC卡、SM卡、记忆棒、xD卡等。
综上所述，在本发明实施方式中，获取视频文件以及与所述视频文件相关的关系链信息；利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；播放所述编辑后的视频文件。由此可见，本发明实施方式可以结合关系链信息对视频内容进行编辑，并呈现编辑后的视频文件，因此用户不再是单方面被动接 收视频，而是可以在视频中引入社交化的元素，比如用户的ID、昵称、头像等信息，或者用户好友的参与、关注信息等，从而可以提高视频的用户关注度和传播性，提高交互效率。
以上所述，仅为本发明的较佳实施例而已，并非用于限定本发明的保护范围。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (13)

  1. 一种视频播放方法，其特征在于，包括：
    获取视频文件以及与所述视频文件相关的关系链信息；
    利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
    播放所述编辑后的视频文件。
  2. 根据权利要求1所述的视频播放方法，其特征在于，所述视频文件编辑信息包括好友头像；
    所述根据视频文件编辑信息对所述视频文件进行编辑包括：
    获取视频文件的头像展示区域位置；
    在所述头像展示区域位置处生成头像覆盖浮层，并将所述好友头像填充到所述头像覆盖浮层，以覆盖视频文件中头像。
  3. 根据权利要求1所述的视频播放方法，其特征在于，所述视频文件编辑信息包括好友昵称和/或好友评论；
    所述根据视频文件编辑信息对所述视频文件进行编辑包括：
    在视频文件中确定文字展示区域，并在所述文字展示区域生成文字展示浮层；
    将所述好友昵称和/或好友评论填充到所述文字展示浮层。
  4. 根据权利要求1所述的视频播放方法，其特征在于，所述视频文件编辑信息包括下列中的至少一个：
    好友头像；
    好友昵称；
    好友评论；
    所述根据视频文件编辑信息对所述视频文件进行编辑包括：
    在视频文件播放区域的周边生成关系链信息展示浮层；
    在所述关系链信息展示浮层中展示所述视频文件编辑信息。
  5. 根据权利要求1-4中任一项所述的视频播放方法，其特征在于，
    所述获取与所述视频文件相关的关系链信息包括：
    调用应用程序编程接口API，以获取所述视频文件源用户的关系链信息和/或由所述视频文件源用户发起活动的关系链信息。
  6. 根据权利要求1-4中任一项所述的视频播放方法，其特征在于，该方法进一步包括：
    在所述视频文件播放区域的周围展示浮层组件，而且所述浮层组件中包含下列信息中的至少一个：
    所述视频文件的标识；
    二维码；
    推广信息；
    微博活动页面链接信息；
    与关系链相关的控件，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件。
  7. 一种视频文件播放装置，其特征在于，该装置至少包括：处理器、内存和非易失性存储器；其中，
    所述非易失性存储器存储有用于实现视频文件播放的计算机程序；
    所述处理器用于将所述非易失性存储器中的所述计算机程序加载到所述内存中运行，形成计算机可执行指令，所述计算机可执行指令存储在信息获取单元、视频编辑单元和视频播放单元中，其中：
    信息获取单元，用于获取视频文件以及与所述视频文件相关的关系链信息；
    视频编辑单元，用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑；
    视频播放单元，用于播放所述编辑后的视频文件。
  8. 根据权利要求7所述的视频文件播放装置，其特征在于，所述视频文件编辑信息包括好友头像；
    视频编辑单元，用于获取视频文件中的头像展示区域位置；在所述头像展示区域位置处生成头像覆盖浮层，并将所述好友头像填充到所述头像覆盖浮层，以覆盖视频文件中头像。
  9. 根据权利要求7所述的视频文件播放装置，其特征在于，所述视频文件编辑信息包括好友昵称和/或好友评论；
    视频编辑单元，用于在视频文件中确定文字展示区域，并在所述文字展示区域生成文字展示浮层；将所述好友昵称和/或好友评论填充到所述文字展示浮层。
  10. 根据权利要求7所述的视频文件播放装置，其特征在于，所述视频文件编辑信息包括下列中的至少一个：
    好友头像；
    好友昵称；
    好友评论；
    视频编辑单元，用于在视频文件播放区域的周边生成关系链信息展示浮层；并在所述关系链信息展示浮层中展示所述视频文件编辑信息。
  11. 根据权利要求7-10中任一项所述的视频文件播放装置，其特征在于，
    信息获取单元，用于调用应用程序编程接口，以获取所述视频文件源用户的关系链信息和/或由所述视频文件源用户发起活动的关系链信息。
  12. 根据权利要求7-10中任一项所述的视频文件播放装置，其特征在于，
    视频播放单元，进一步用于在所述视频文件播放区域的周围展示浮层组件，而且所述浮层组件中包含下列信息中的至少一个：
    所述视频文件的标识；
    二维码；
    推广信息；
    微博活动页面链接信息；
    与关系链相关的控件，所述与关系链相关的控件包括下列中的至少一个：转发给好友的触发控件；接收好友评论的控件；提示好友关注的控件；显示被转发数的控件。
  13. 一种视频播放系统，其特征在于，包括终端和服务器，其中：
    终端，用于向服务器请求视频文件以及与所述视频文件相关的关系链信息；
    服务器，用于向终端提供所述视频文件以及与所述视频文件相关的关系链信息；
    终端，还用于利用所述关系链信息生成视频文件编辑信息，并根据所述视频文件编辑信息对所述视频文件进行编辑，并播放所述编辑后的视频文件。
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