WO2015074549A1 - Business promotion method, device and system - Google Patents

Abstract

A business promotion method, device and system. The present invention relates to the field of communications. Business promotion is used as a platform capability and is opened for business use, so that a new business can be safely and effectively promoted to users. The method provided in an embodiment of the present invention comprises: a platform receiving first request information sent by a business server, the first request information comprising identification information of a user which visits the business, and being used for requesting business promotion for the user which visits the business; the platform detecting, according to a preset policy, whether the business satisfies a preset condition; if determining that the business satisfies the preset condition, the platform sending second request information for promoting the business to the user according to the identification information of the user; and if receiving promotion information of agreeing to accept the business, which is input by the user according to the second request information, the platform promoting the business to the user according to the identification information of the user.

Description

Method, device and system for promoting business Technical field

The present invention relates to the field of communications, and in particular, to a method, device and system for promoting a service.

Background technique

A platform generally refers to the basic environment for carrying out a business. The basic environment provides the basic capabilities required for the business, facilitating the development of services, such as browsers, mobile phone application stores, etc., and applications as a service provider access platform. To provide users with search and download services for their applications. The service refers to the service provided by the service provider to meet the user's needs. The service itself does not have the user data, but uses the user data provided by the platform. The service service object is the user in the platform, for example, the application store of the browser and the mobile phone. Various applications.

In the prior art, the number of services in the platform is very large, and some businesses have a competitive relationship, such as games and novels. At this time, if a certain service in the platform needs to receive user attention, there are two commonly used methods, first. The user requests the platform to add services to the network favorites provided by the platform for the user, which is convenient for the user to directly access next time (as shown in FIG. 1), and the second is the active promotion of the service operator.

The inventor has found that at least the following problems exist in the prior art: the first mode is initiated by the user, so that the service cannot request to actively promote the user, and the new service cannot be effectively promoted; the second method cannot guarantee the security of the user data. Sex, resulting in a poor user experience.

Summary of the invention

The embodiment of the invention provides a method, a device and a system for promoting a service, and realizes the capability of promoting the service as a platform for the service to use, so that the new service can be promoted to the user safely and effectively.

In order to achieve the above objective, the technical solution adopted by the embodiment of the present invention is

In a first aspect, a method of promoting a business is provided, including:

The platform receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and the first request information is used to request to promote the service to the user accessing the service. ;

The platform detects, according to a preset policy, whether the service meets a preset condition;

If the service is determined to meet the preset condition, the platform sends the second request information for promoting the service to the user according to the identifier information of the user;

And if the user receives the promotion information of the service according to the consent input by the user according to the second request information, the platform promotes the service to the user according to the identification information of the user.

In a first possible implementation, in combination with the first aspect, the method further includes:

If it is determined that the service does not meet the preset condition, the platform sends information to the service that refuses to promote the service to the user.

In a second possible implementation manner, combining the first aspect or the first possible implementation manner,

The platform detects, according to a preset policy, whether the service meets a preset condition, including:

If the service meets the following conditions, the platform determines that the service meets a preset condition; if the service does not satisfy any one or more of the following conditions, the platform determines that the service does not meet the pre-condition Set conditions:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

In a third possible implementation, in combination with the first aspect or the first possible implementation or the second possible implementation, the method further includes:

And receiving, by the user, the promotion information of the service according to the second request information, the platform sends an address for redirecting the service to the user according to the identification information of the user.

In a fourth possible implementation, in combination with the first aspect or the first possible implementation manner, the second possible implementation manner, or the third possible implementation manner, the promoting the service includes: Business topping, adding the business to the user's favorites, sharing the business to the community.

In the second aspect, another method of promoting the business is provided, including:

The service server receives an access request of the user to access the service;

The service server sends a request to the platform to promote the first request information of the service to the user, where the first request information includes the identifier information of the user, so that the platform sends the service according to the first request information. Promote to the user.

In a third aspect, a platform is provided comprising:

a first receiving unit, configured to receive first request information sent by a service server, where the first request information includes identifier information of a user accessing the service, where the first request information is used to request to access the service Said to promote the business;

a detecting unit, configured to detect, according to a preset policy, whether the service meets a preset condition;

a first sending unit, configured to send, according to the identifier information of the user, second request information for promoting the service according to the identifier information of the user, if the detecting unit determines that the service meets the preset condition;

a second receiving unit, configured to receive, according to the second request information, the user accepts the promotion information of the service;

a promotion unit, configured to: if the second receiving unit receives the promotion information that the user inputs according to the second request information, accept the service, and send the service to the user according to the identification information of the user Promotion.

In a first possible implementation, in combination with the third aspect, the platform further includes:

And a second sending unit, configured to send, to the service, information that refuses to promote the service to the user, if the detecting unit determines that the service does not meet the preset condition.

In a second possible implementation, in combination with the third aspect or the first possible implementation,

The detecting unit is specifically configured to:

If the service meets the following conditions, the service is determined to meet the preset condition; if the service does not satisfy any one or more of the following conditions, it is determined that the service does not meet the preset condition:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

In a third possible implementation manner, combining the third aspect or the first possible implementation manner or the second possible implementation manner,

The second receiving unit is further configured to: receive, according to the second request information, the promotion information that the user does not agree to accept the service according to the second request information;

The first sending unit is further configured to: if the second receiving unit receives the promotion information that the user inputs according to the second request information and does not agree to accept the service, according to the identifier information of the user, The user sends an address that redirects the service.

In a fourth possible implementation, in combination with the third aspect or the first possible implementation manner, or the second possible implementation manner or the third possible implementation manner,

The promoting the service includes placing the service on top, adding the service to the user's favorites, and sharing the service to the community.

In a fourth aspect, a service server is provided, including:

a receiving unit, configured to receive an access request of the user to access the service;

The sending unit sends a first request information requesting to the user to promote the service to the user, where the first request information includes identification information of the user, so that the platform is to be used according to the first request information. The business is promoted to the user.

In a fifth aspect, a platform is provided, comprising:

a first communication unit, configured to communicate with a service server;

a second communication unit, configured to communicate with a user;

a processor, configured to receive, by using the first communications unit, first request information sent by a service server, where the first request information includes identifier information of a user accessing a service, where the first request information is used to request access The user of the service promotes the service;

Detecting whether the service meets a preset condition according to a preset policy;

If it is determined that the service meets the preset condition, the second communication unit sends, by using the second communication unit, second request information for promoting the service to the user according to the identifier information of the user; and receiving by the second communication unit After the user accepts the promotion information of the service according to the consent input by the second request information, the second communication unit is used to promote the service to the user according to the identification information of the user.

In a first possible implementation, in combination with the fifth aspect,

The processor is further configured to: if it is determined that the service does not meet the preset condition, send, by the first communications unit, information that denies the service to the user by using the first communication unit.

In a second possible implementation manner, in combination with the fifth aspect or the first possible implementation manner,

The processor is specifically configured to:

If the service meets the following conditions, the service is determined to meet the preset condition; if the service does not satisfy any one or more of the following conditions, it is determined that the service does not meet the preset condition:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

In a third possible implementation, in combination with the fifth aspect or the first possible implementation or the second possible implementation, the processor is further configured to:

If the second communication unit receives the promotion information that the user accepts according to the second request information and does not agree to accept the service, the second communication unit sends the information according to the identification information of the user by using the second communication unit. The user sends an address that redirects the service.

In a fourth possible implementation, in combination with the fifth aspect or the first possible implementation manner, or the second possible implementation manner or the third possible implementation manner,

The promoting the service includes placing the service on top, adding the service to the user's favorites, and sharing the service to the community.

In a sixth aspect, a service server is provided, including:

a receiver, configured to receive an access request of a user to access a service;

a sender, configured to send, to the platform, first request information for promoting the service to the user, where the first request information includes identifier information of the user, so that the platform according to the first request information The service is promoted to the user.

A seventh aspect, a system for promoting a service, comprising the platform of any of the third or fifth aspect, and the service of any of the fourth or sixth aspect.

The method, the device and the system for promoting the service provided by the embodiment of the present invention, the platform receiving the first request information sent by the service server, where the first request information includes the identification information of the user accessing the service, and is used to request the access to the access The user of the service promotes the service; the platform detects whether the service meets a preset condition according to a preset policy; if it is determined that the service meets the preset condition, the platform sends the promotion service to the user according to the identification information of the user. Second request information; if received The user accepts the promotion information of the service according to the consent input by the second request information, and the platform promotes the service to the user according to the identification information of the user, thereby realizing the ability to use the business promotion as a platform for the business to use. Therefore, new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

DRAWINGS

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any inventive labor.

1 is a schematic flowchart of a method for a user to request to add a service to a favorite provided by the prior art;

2 is a schematic flowchart of a method for promoting a service according to an embodiment of the present invention;

FIG. 3 is a schematic flowchart diagram of another method for promoting a service according to an embodiment of the present invention;

4 is a schematic flowchart of another method for promoting a service according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of a scenario according to an embodiment of the present disclosure;

FIG. 6 is a schematic diagram of a device of a platform according to an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of an apparatus for a service server according to an embodiment of the present disclosure;

FIG. 8 is a schematic diagram of another apparatus according to an embodiment of the present invention; FIG.

FIG. 9 is a schematic diagram of another apparatus for a service server according to an embodiment of the present invention.

detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

FIG. 2 is a schematic flowchart of a method for promoting a service according to an embodiment of the present invention. As shown in the figure, the following steps may be included:

201: The platform receives the first request information sent by the service server, where the first request information includes identifier information of a user accessing the service, and the first request information is used to request to access the Said user of said service promoting said service;

The identification information of the user may be the identity of the user (Identity, for short, ID) to uniquely identify the user, and may also take other identification information, which is not limited in this embodiment of the present invention.

202: The platform detects, according to a preset policy, whether the service meets a preset condition;

For example, if all of the following conditions are met, the platform can determine that the business meets the preset conditions:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

For another example, if any one or more of the above conditions are not met, the platform may determine that the service does not satisfy the preset condition.

203: If the platform determines that the service meets the preset condition, sending, according to the identifier information of the user, the second request information of the promotion service to the user;

The second request information may be a dialog box for requesting the promotion service sent by the platform to the user, and the dialog box includes an option to agree to promote the service, disagree with the promotion, and select the next time the service is accessed, and the platform may also be used to the user in other forms. The information of the content corresponding to the foregoing option is sent, which is not limited by the embodiment of the present invention.

204: If the platform receives the promotion information of the user accepting the service according to the second request information, the platform promotes the service to the user according to the identification information of the user.

The manner in which the platform can promote the service to the user may be various. For example, when the user logs in to the platform, the service may be placed on the page presented by the user when accessing the platform; or the service may be added to the service. The network is provided by the platform for the user; the service may be shared to the social network service (SNS) by one button, which is not specifically limited in the embodiment of the present invention.

The method for promoting a service is provided by the embodiment of the present invention. The platform receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and is used to request to access the service. The user promotes the service; the platform detects whether the service meets a preset condition according to a preset policy; if it is determined that the service meets a preset condition, the platform according to the standard of the user The information is sent to the user for the second request information for promoting the service; if the user receives the promotion information of the service according to the consent input by the second request information, the platform promotes the service to the user according to the identification information of the user, As a result, the ability to promote the business as a platform is opened for business use, so that new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

Further, if the platform determines that the service does not meet the preset condition, the service sends information that refuses to promote the service to the user.

Further, if the platform receives the promotion information that the user does not agree to accept the service according to the second request information, the platform sends the address of the redirect service to the user according to the identification information of the user, so that the user continues to access the service.

FIG. 3 is a schematic flowchart of another method for promoting a service according to an embodiment of the present invention. As shown in the figure, the method may include:

301: The service server receives an access request of the user accessing the service;

302: The service server sends, to the platform, the first request information that is used to promote the service to the user, where the first request information includes the identifier information of the user, so that the platform promotes the service to the user according to the first request information.

The method for promoting a service is provided by the embodiment of the present invention. The service server receives the access request of the user to access the service, and then sends the first request information for requesting the service to the user, where the first request information includes the identification information of the user, so that The platform promotes the service to the user according to the first request information. The ability to use the business promotion as a platform is opened for business use, so that new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

The foregoing method embodiment is described by using a specific embodiment. The embodiment is described in detail by taking the service as an example.

Referring to Figure 4, the following steps can be included:

401: The service server sends an application for the function of promoting the service to the platform;

The platform is opened to the service server by an interface, and the service server can call the party of the interface. The application for the promotion of the service function is sent to the platform, and the application of the promotion service function, such as the service top function, may be sent to the platform in other ways, which is not limited by the embodiment of the present invention.

Among them, there are various functions for promoting business, for example, one or several of the following promotion functions:

The ability to put the business to the top of the user;

The ability to add business to a user's favorites;

The ability to share business to SNS.

For different promotion functions, the service server can use different interfaces to send an application for obtaining the promotion function to the platform.

The interface can be defined by an interface protocol and a format. The interface protocol is used for rules and rules that must be adhered to between the platform and the service server. The format is used for data input and output between the platform and the service server, and the format can be The method includes a request message name, a response message name, a request message body, a response message body, and a response error code, and may also adopt other methods for defining an interface, which is not limited in this embodiment of the present invention.

For example, an interface corresponding to the promotion function of the service top (hereinafter referred to as a top interface) is taken as an example. In this embodiment, the top interface adopts an interface protocol, a request message name, a response message name, a request message body, a response message body, and a response. The error code is defined.

The interface protocol may be “Hypertext Transfer Protocol (HTTP)+Extensible Markup Language (XML)”.

The request message name may include an application ID, an application signature, a time stamp, a user ID, and an operation type, wherein each of the application ID, the application signature, the time stamp, the user ID, and the operation type may respectively use the XML element name Characterized by constraints, types, and lengths.

As shown in Table 1, it is an expression of the request message name of the top interface.

Table 1

The response message name may include a response error code, a Restricted Uniform Resource Locator (URL), and an explanation, wherein each of the response error code, the redirect URL, and the description may respectively use an XML element. Characterized by name, constraint, type, and length.

As shown in Table 2, it is an expression of the response message name of the top interface.

Table 2

Xml element name	constraint	Types of	length	Description
					STATUS	required	Xsd:string	16	Response error code
REDIRECTURL	Optional	Xsd:string	1024	Redirect the URL and carry it after the request is successful.
					REMARK	Optional	Xsd:string	256	Description

The response error code is part of the format, and the platform can feed back to the service by the response error code to request the status information of the service to the user whether the top is successful. The platform may send “000000” to the service server to feed back the information that the service server sends the request successfully.

As shown in Table 3, it is a representation of the response error code table.

table 3

error code	constraint
		000000	Initiate a successful request
100001	User refused to initiate a request again
		100002	Application is not authorized to use the ability to set the top
100003	The application initiates the top request below the preset frequency threshold
		100004	Other errors

402: Whether the platform detects whether the service meets the preset application condition;

The preset application condition is set in the platform, and the preset application condition can be used to determine whether a service can have the function of promoting the service. The preset application conditions may include: the nature of the service, whether the service content meets the requirements, etc. If the platform detection service satisfies all the content included in the preset application conditions, the platform determines that the service can have the function of promoting the service; if the platform detection service does not satisfy any content included in the preset application condition, the platform determines that the service does not have promotion. The function of the business.

403: If the platform determines that the service meets the preset application condition, the platform sends a function of agreeing to the service application promotion service to the service server;

The platform can set up multiple databases, each of which corresponds to a different promotion service. For example, a database A is set up by the platform, and the database A is used to record the service with the top function. If the platform determines that the service meets the preset application condition, the service is added to the database A, and the service is sent to the service. The information of the function of the top service, for example, the information that agrees to the function of the service application for the top service may include the identification information that uniquely identifies the service, and is used to agree to the business application to use the top service to the service presentation platform.

404: If the platform determines that the service does not meet the preset application condition, the platform sends information to the service server that rejects the service application promotion service function;

If the platform determines that the service does not meet the preset application condition, the platform sends information to the service server that rejects the function of the service application for the top service. For example, the information for rejecting the service application promotion service function may include “0” for the service. The business representation platform rejected the business application to use the top business.

405: The user sends an access request for accessing the service to the service server, where the access request includes the identifier information of the user.

406: The service server sends, to the platform, the first request information that is used to promote the service to the user, where the first request information includes the identifier information of the user and the identifier information of the service.

The method for the service server to send the first request information to the platform may be implemented by using an interface that is open to the service by the calling platform, and may also send the first request information to the platform in other manners, but the embodiment of the present invention does not limit this.

407: The platform detects whether the service has the function of promoting the service;

The platform can determine whether the service has the function of promoting the service by querying a database corresponding to different promotion service functions. For example, the platform detects the database A corresponding to the function of the top service, and if the database A contains the service, the service is determined. The function of the top service; if the service is not included in the database A, it is determined that the service does not have the function of the top service.

408: If the platform determines that the service has the function of promoting the service, whether the function of detecting the promotion service of the service is disabled by the user;

The platform can set multiple data tables for any user, and each data table is used to indicate that the user has a different promotion function disabled. For example, for the first user, the platform can be separately set. Set data table 1, data table 2, data table 3, wherein data table 1 indicates the service for which the first user disables the top function, and data table 2 indicates that the first user disables the service for adding the service to the user's favorite function, the data table 3 indicates that the first user disables the function of sharing the service to the SNS.

The data table can be represented by a “user-application blacklist table”. For example, refer to Table 4, and the first user disables the service of the top function as an example. The user-application blacklist table may include the identification information of the user, and the user prohibits the identification information of the service 1 of the top function, that is, the service ID1 and the time “REFUSETIME1” corresponding to the service ID1, and the user is prohibited from being placed. The identification information of the function of the service 2, that is, the service ID2 and the time "REFUSETIME2" corresponding to the service ID2 rejecting the service.

Table 4

Field name	constraint	Types of	length	Description
					APPID1	required	VARCHAR2	32	Application ID1
REFUSETIME1	Optional	DATE		Rejection time 1
					APPID2	required	VARCHAR2	32	Application ID2
REFUSETIME2	Optional	DATE		Refusal time 2
					USERID	Optional	VARCHAR2	32	User ID

If the platform needs to detect whether the function of the promotion service of the service is disabled by the user, the user ID of the user is used to query whether there is a user-application blacklist table corresponding to the user, and if there is a user-application black corresponding to the user The list table, and then querying whether the user-application blacklist table corresponding to the user includes the identification information of the service. If the table includes the identification information of the service, the platform may determine that the user prohibits the top service. Function; if the table does not contain the identification information of the service, the platform can determine that the user does not have the function of prohibiting the top service.

409: If the platform determines that the function of the promotion service of the service is not disabled by the user, the platform detects whether the frequency of the first request information of the promotion service sent by the service server to the user is lower than a preset frequency threshold;

The platform may set a plurality of data tables for any user, and each data table is used to indicate that the user has a different promotion function that is not lower than a preset frequency threshold, for example, for the second user, The platform may separately set the data table 4, the data table 5, and the data table 6, wherein the data table 4 indicates that the second user's top function is not lower than the preset frequency threshold, and the data table 5 indicates that the second user adds the service to the user. The service with the function of the favorites is not lower than the preset frequency threshold, and the data table 6 indicates the service for the second user to share the service to the SNS not lower than the preset frequency threshold. The preset frequency threshold may be set according to the actual situation, which is not limited by the embodiment of the present invention.

The data table can be represented by a “frequency control table”. For example, refer to Table 5, and the second user disables the service of the top function as an example. The "frequency control table" may include the identification information of the user, the identification information of the service 1, that is, the service ID1 and the service request last time "LASTREQTIME1" corresponding to the service ID1, and the identification information of the service 2, that is, the service ID2 and The service corresponding to the service ID2 last requested the top time "LASTREQTIME2".

table 5

Field name	constraint	Types of	length	Description
					APPID1	required	VARCHAR2	32	Application ID1
LASTREQTIME1	Optional	DATE		Last requested top time 1
					APPID2	required	VARCHAR2	32	Application ID2
LASTREQTIME2	Optional	DATE		Last requested top time 2
					USERID	Optional	VARCHAR2	32	User ID

If the frequency of the first request information of the set-top service sent by the service to the user is lower than the preset frequency threshold, the system searches for the “frequency control table” corresponding to the user according to the user identifier of the user, if the user exists with the user. Corresponding "frequency control table", and then querying whether the "frequency control table" corresponding to the user includes the identification information of the service. If the table contains the identification information of the service, the platform can determine the service server of the service. The frequency of the first request information of the set-top service sent by the user is not lower than the preset frequency threshold; if the identifier information of the service is not included in the table, the platform may determine the first service of the top service sent by the service server of the service to the user. The frequency of requesting information is lower than the preset frequency threshold.

410: If the platform determines that the first request information of the top service sent by the service to the user is low At a preset frequency threshold, the platform sends an address to the service server to redirect the second request information;

After the platform determines that the frequency of the first request information of the service that is sent by the service server to the user is lower than the preset frequency threshold, if the service initiates the top request successfully, the platform may send “000000” to the service server through the interface, or may adopt other methods. The embodiment of the present invention does not limit the present invention.

For example, referring to FIG. 5, the fourth request information may be the information included in FIG. 5, which is a dialog box for requesting the top service sent by the platform to the user, and the dialog box includes “agree”, “next to say”, “no longer reminds” The platform may also send information to the user in the form of the content corresponding to the foregoing option in other forms, which is not limited by the embodiment of the present invention.

Among them, "agree" can be the user's consent to the top of the business; "next to say" can be the user does not want to top the business at this time, if the next time you visit the service again, consider whether to top the business, that is, the business Adding the “Frequency Control Table”; “No More Reminder” can be used for the user to permanently set the service to the top, that is, the user is prohibited from being placed on the top of the service. The specific implementation is to add the service to the user-application blacklist table.

411: The service server sends an address to the user to redirect the second request information.

412: The user redirects to the second request information according to the address of the second request information.

413: The platform receives the user's authentication of the second request information according to a preset method.

The preset method may be that the platform requests the service to be redirected to the platform for the service authentication, and the platform itself may initiate the authentication to the user, or may be another method for the user to authenticate the second request information. There is no limit to this.

The authentication process may be performed for the user name and the password, and may also be used for the user to issue the dynamic verification code verification, and may also be used for the verification of the user information or the token (TOKEN) verification, but the embodiment of the present invention does not limit this.

414: The user sends the input information of the agreed-top service to the platform according to the second request information.

For example, referring to FIG. 5, the user-entered method of agreeing to the top-up service may click "Agree" in the top-click service dialog box for the user.

415: The platform sets the service to the user according to the identification information of the user;

416: The platform sends an address of the redirect service to the user.

After the user confirms that the service is placed on top and the platform puts the service to the top of the user, the user needs to return To the previously accessed service, at this time, the platform sends the address of the service previously accessed by the user to the user, so that the user can continue to access the previously accessed service.

417: The user redirects to the service according to the address of the redirected service.

After the user receives the address of the service sent by the platform, the user can continue to access the previously accessed service.

418: The service server sends the information that the top is successful to the user;

419: If the platform determines that the service does not have the function of the top service or if the platform determines that the function of the service of the service is disabled by the user or if the platform determines that the service requests the first request information of the service to be sent to the user, the frequency of the first request information is not lower than a preset frequency threshold. The platform sends information to the service server that rejects the service and sets the service to the user;

The information that the platform sends the service server to the service server to promote the service to the user may be sent to the service through the error code in the interface definition, and may send the “100002” in the error code to send the service server the function that the service does not have the top service. The information that the service is denied to the user to promote the service may also be used to send a message to the service server to reject the service and promote the service to the user, which is not limited in this embodiment of the present invention.

The information that the platform sends the service server to the service server to promote the service to the user may be sent to the service through the error code in the interface definition, and may send “100001” in the error code to send the function of the promotion service of the service to the service server. If the user is disabled and the service is denied to the user, the other information may be used to send a message to the service server to deny the service to the user. The embodiment of the present invention does not limit this.

The information that the platform sends the service server to the service server to promote the service to the user may be sent to the service through the error code in the interface definition, and may send “100003” in the error code to send the service to the service server. If the frequency of the first request information is not lower than the preset frequency threshold, and the information of the service is denied to the user, the service may be sent to the service server to send the message denying the service to the user. This is not a limitation.

420: The user sends, according to the second request information, information about whether to enter the top service for the next time to be sent to the platform;

For example, referring to Figure 5, the method that the user enters next time to consider whether to set the top service can be used. The user clicks "Next Time" in the Top Business dialog box.

421: The user sends, according to the second request information, information about the input disparity service to the platform;

For example, referring to FIG. 5, the method that the user enters next time to consider whether to set the top service can click "disagree" in the top-level business dialog box for the user.

422: The platform sends an address of the redirect service to the user.

423: The user redirects to the service according to the address of the redirect service sent by the platform.

The method for promoting a service is provided by the embodiment of the present invention. The platform receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and is used to request to access the service. The user promotes the service; the platform detects whether the service meets the preset condition according to a preset policy; if it is determined that the service meets the preset condition, the platform sends the second request information for promoting the service to the user according to the identification information of the user. If the user receives the promotion information of the service according to the consent input by the second request information, the platform promotes the service to the user according to the identification information of the user, thereby opening up the capability of promoting the service as a platform. For business use, it is safe and effective to promote new services to users. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

FIG. 6 is a schematic diagram of an apparatus for a platform according to an embodiment of the present invention. As shown, the platform 60 may include:

The first receiving unit 601 is configured to receive first request information sent by the service server, where the first request information includes identifier information of a user accessing the service, where the first request information is used to request to access the Said business of said business;

The identification information of the user may be the identity of the user (Identity, for short, ID) to uniquely identify the user, and may also take other identification information, which is not limited in this embodiment of the present invention.

The detecting unit 602 is configured to detect, according to a preset policy, whether the service meets the preset condition;

For example, if all of the following conditions are met, the detecting unit 602 can determine that the service meets the preset condition:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

For another example, if any one or more of the above conditions are not satisfied, the detecting unit 602 may determine that the service does not satisfy the preset condition.

The first sending unit 603 is configured to: if the detecting unit 602 determines that the service meets the preset condition, send, according to the identifier information of the user, second request information for promoting the service to the user;

The second request information may be a dialog box for requesting the promotion service sent by the platform to the user, and the dialog box includes an option to agree to promote the service, disagree with the promotion, and select the next time the service is accessed, and the platform may also be used to the user in other forms. The information of the content corresponding to the foregoing option is sent, which is not limited by the embodiment of the present invention.

a second receiving unit 604, configured to receive, according to the second request information, the user accepts the promotion information of the service;

The promotion unit 605 is configured to: if the second receiving unit receives the promotion information that the user accepts the service according to the second request information, and press the service according to the identification information of the user to the User promotion.

The manner in which the platform can promote the service to the user may be various. For example, when the user logs in to the platform, the service may be placed on the page presented by the user when accessing the platform; or the service may be added to the service. The network is provided by the platform for the user; the service may be shared to the social network service (SNS) by one button, which is not specifically limited in the embodiment of the present invention.

Further, the platform 60 further includes

The second sending unit 606 is configured to send, to the service, information that refuses to promote the service to the user, if the detecting unit 602 determines that the service does not meet the preset condition.

The second receiving unit 604 is further configured to: receive, according to the second request information, the promotion information that the user does not agree to accept the service according to the second request information;

The first sending unit 603 is further configured to: if the second receiving unit 604 receives the promotion information that the user inputs according to the second request information and does not agree to accept the service, according to the identification information of the user Sending, by the user, an address redirecting the service, so that the user continues to visit Ask the business.

The platform 60 of the embodiment of the present invention receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and is used to request to promote the user accessing the service. The service detects whether the service meets the preset condition according to a preset policy; if it is determined that the service meets the preset condition, the platform sends the second request information for promoting the service to the user according to the identification information of the user; Receiving the promotion information of the service according to the consent input by the user according to the second request information, the platform promotes the service to the user according to the identification information of the user, thereby realizing the capability of using the business promotion as a platform for the business to use. Therefore, new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

FIG. 7 is a schematic diagram of an apparatus for a service server 70 according to an embodiment of the present invention. As shown in the figure, the service server 70 may include:

The receiving unit 701 is configured to receive an access request of the user to access the service.

The sending unit 702 sends, to the platform, the first request information for requesting the promotion of the service 80 to the user, where the first request information includes the identification information of the user, so that the platform promotes the service 80 to the user according to the first request information.

The service 70 of the embodiment of the present invention receives the access request of the user to access the service, and then sends the first request information to the platform to request the user to promote the service, where the first request information includes the identification information of the user, so that the platform is based on the first Request information to promote the business to users. The ability to use the business promotion as a platform is opened for business use, so that new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

FIG. 8 is a schematic diagram of another platform device according to an embodiment of the present invention. As shown, the platform 60 may include a first communication unit 801, a second communication unit 802, a processor 803, and a memory 804. At least one communication bus 805 is provided for the connection between the devices within the platform 60 for enabling connection and intercommunication between the devices.

The communication bus 805 can be an industry standard architecture (Industry Standard Architecture, Referred to as ISA) bus, Peripheral Component (PCI) bus or Extended Industry Standard Architecture (EISA) bus. The bus 805 can be divided into an address bus, a data bus, a control bus, and the like.

Memory 804 can include read only memory and random access memory and provides instructions and data to processor 702.

The processor 803 may be a central processing unit (CPU), or an application specific integrated circuit (ASIC), or one or more configured to implement the embodiments of the present invention. integrated circuit.

The first communication unit 801 is configured to communicate with a service server.

The second communication unit 802 is configured to communicate with a user, for example, a touch screen, a mouse, a keyboard, or the like.

The processor 803 is configured to receive, by using the first communication unit 801, first request information sent by a service server, where the first request information includes identifier information of a user accessing a service, where the first request information is used to request Promoting the business to the user accessing the service;

Detecting whether the service meets a preset condition according to a preset policy;

If it is determined that the service meets the preset condition, the second communication unit 802 sends, by using the second communication unit 802, second request information for promoting the service to the user according to the identifier information of the user; After receiving the promotion information that the user inputs and accepts the service according to the second request information, the 802, according to the second communication unit 802, promotes the service to the user according to the identification information of the user. .

The identification information of the user may be the identity of the user (Identity, for short, ID) to uniquely identify the user, and may also take other identification information, which is not limited in this embodiment of the present invention.

The second request information may be a dialog box for requesting the promotion service sent by the platform to the user, and the dialog box includes an option to agree to promote the service, disagree with the promotion, and select the next time the service is accessed, and the platform may also be used to the user in other forms. The information of the content corresponding to the foregoing option is sent, which is not limited by the embodiment of the present invention.

The manner in which the platform promotes the service to the user may be various, for example, the user may be placed on the page presented by the user when the user logs in to the platform; The service may be added to the network collection provided by the platform for the user. The service may be shared to the social network service (SNS). The embodiment of the present invention does not specifically limit this.

Further, the processor 803 is further configured to: if it is determined that the service does not meet the preset condition, send, by the first communications unit, information that denies the service to the user by using the first communication unit.

Further, the processor 803 is specifically configured to:

If the service meets the following conditions, the service is determined to meet the preset condition; if the service does not satisfy any one or more of the following conditions, it is determined that the service does not meet the preset condition:

The business has a promotion function;

The promotion function of the business is not disabled by the user;

The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.

Further, the processor 803 is further configured to:

If the second communication unit 802 receives the promotion information that the user does not agree to accept the service according to the second request information, the second communication unit uses the second communication unit according to the identification information of the user. The user sends an address that redirects the service.

The platform 60 of the embodiment of the present invention receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and is used to request the user to access the service. Promoting the service; the platform detects whether the service meets the preset condition according to a preset policy; if it is determined that the service meets the preset condition, the platform sends the second request information for promoting the service to the user according to the identification information of the user; Receiving the promotion information of the user that accepts the service according to the second request information, the platform promotes the service to the user according to the identification information of the user, thereby opening up the service for promoting the service as a platform for the service. Use, so that new business can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

FIG. 9 is a schematic diagram of another apparatus for a service server 70 according to an embodiment of the present invention. As shown in the figure, the service 70 may include:

The receiver 901 is configured to receive an access request of the user to access the service.

The sender 902 sends, to the platform, first request information for requesting promotion of the service to the user, where the first request information includes the identification information of the user, so that the platform promotes the service to the user according to the first request information.

A service 70 is provided in the embodiment of the present invention, the service server receives the access request of the user to access the service, and then sends the first request information to the platform to request the user to promote the service, where the first request information includes the identification information of the user, so that the platform is based on The first request information promotes the service to the user. The ability to use the business promotion as a platform is opened for business use, so that new services can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

On the other hand, an embodiment of the present invention provides a system for promoting a service, including the platform 60 described in any of the foregoing embodiments, and the service server 70 described in any of the foregoing embodiments.

The embodiment of the present invention provides a system for promoting a service, where the platform 60 receives the first request information sent by the service server 70, where the first request information includes the identification information of the user accessing the service, and is used to request access to the service. The user promotes the service; the platform detects whether the service meets a preset condition according to a preset policy; if the service determines that the service meets the preset condition, the platform sends a second promotion to the user according to the identification information of the user. Requesting information; if receiving the promotion information of the service accepted by the user according to the second request information, the platform promotes the service to the user according to the identification information of the user, thereby realizing the capability of promoting the service as a platform. Open for business use, so that new business can be promoted to users safely and effectively. Overcoming the defect that the prior art service cannot request active promotion to the user, resulting in the new service cannot be effectively promoted; and the security of the user data cannot be guaranteed, resulting in a poor user experience.

A person skilled in the art can clearly understand that for the convenience and brevity of the description, the specific working process of the system, the device and the unit described above can refer to the corresponding process in the foregoing method embodiment, and details are not described herein again.

In the several embodiments provided by the present application, it should be understood that the disclosed system, apparatus, and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative. For example, the division of the unit is only a logical function division, and may be implemented in actual implementation. In a different manner, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. In addition, the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.

The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may be physically included separately, or two or more units may be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.

The above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium. The software functional units described above are stored in a storage medium and include instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform portions of the steps of the methods described in various embodiments of the present invention. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, and the program code can be stored. Medium.

It should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, and are not limited thereto; although the present invention has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that The technical solutions described in the foregoing embodiments are modified, or the equivalents of the technical features are replaced. The modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims (12)

1. A method for promoting a business, which is characterized by comprising:

   The platform receives the first request information sent by the service server, where the first request information includes the identifier information of the user accessing the service, and the first request information is used to request to promote the service to the user accessing the service. ;

   The platform detects, according to a preset policy, whether the service meets a preset condition;

   If the service is determined to meet the preset condition, the platform sends the second request information for promoting the service to the user according to the identifier information of the user;

   And if the user receives the promotion information of the service according to the consent input by the user according to the second request information, the platform promotes the service to the user according to the identification information of the user.
2. The method of claim 1 further comprising:

   If it is determined that the service does not meet the preset condition, the platform sends information to the service that refuses to promote the service to the user.
3. Method according to claim 1 or 2, characterized in that

   The platform detects, according to a preset policy, whether the service meets a preset condition, including:

   If the service meets the following conditions, the platform determines that the service meets a preset condition; if the service does not satisfy any one or more of the following conditions, the platform determines that the service does not meet the pre-condition Set conditions:

   The business has a promotion function;

   The promotion function of the business is not disabled by the user;

   The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.
4. The method according to any one of claims 1 to 3, wherein the method further comprises:

   And receiving, by the user, the promotion information of the service according to the second request information, the platform sends an address for redirecting the service to the user according to the identification information of the user.
5. The method according to any one of claims 1 to 4, wherein the promoting the service comprises: setting the service to the top, adding the service to the user's favorites, and the Business sharing to the community.
6. A method for promoting a business, which is characterized by comprising:

   The service server receives an access request of the user to access the service;

   The service server sends a request to the platform to promote the first request information of the service to the user, where the first request information includes the identifier information of the user, so that the platform sends the service according to the first request information. Promote to the user.
7. A platform, comprising:

   a first receiving unit, configured to receive first request information sent by a service server, where the first request information includes identifier information of a user accessing the service, where the first request information is used to request to access the service Said to promote the business;

   a detecting unit, configured to detect, according to a preset policy, whether the service meets a preset condition;

   a first sending unit, configured to send, according to the identifier information of the user, second request information for promoting the service according to the identifier information of the user, if the detecting unit determines that the service meets the preset condition;

   a second receiving unit, configured to receive, according to the second request information, the user accepts the promotion information of the service;

   a promotion unit, configured to: if the second receiving unit receives the promotion information that the user inputs according to the second request information, accept the service, and send the service to the user according to the identification information of the user Promotion.
8. The platform according to claim 7, further comprising:

   And a second sending unit, configured to send, to the service, information that refuses to promote the service to the user, if the detecting unit determines that the service does not meet the preset condition.
9. A platform according to claim 7 or 8, wherein

   The detecting unit is specifically configured to:

   If the service meets the following conditions, the service is determined to meet the preset condition; if the service does not satisfy any one or more of the following conditions, it is determined that the service does not meet the preset condition:

   The business has a promotion function;

   The promotion function of the business is not disabled by the user;

   The frequency of the first request information of the promotion service sent by the service to the user is not lower than the preset frequency threshold.
10. A platform according to any one of claims 7-9, wherein

    The second receiving unit is further configured to: receive, according to the second request information, the promotion information that the user does not agree to accept the service according to the second request information;

    The first sending unit is further configured to: if the second receiving unit receives the promotion information that the user inputs according to the second request information and does not agree to accept the service, according to the identifier information of the user, The user sends an address that redirects the service.
11. The platform according to any one of claims 7 to 10, wherein the promoting the service comprises: setting the service to the top, adding the service to the user's favorites, and sharing the service. To the community.
12. A service server, comprising:

    a receiving unit, configured to receive an access request of the user to access the service;

    The sending unit sends a first request information requesting to the user to promote the service to the user, where the first request information includes identification information of the user, so that the platform is to be used according to the first request information. The business is promoted to the user.

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