WO2015064983A1 - Method and system for setting themes for applications - Google Patents

Abstract

A method and a system for setting a theme of an electronic wallet are provided. An automatic theme setting method, according to one embodiment of the present invention, obtains personal information of a user using applications installed in a mobile terminal, and determines a theme-content to be applied to the application on the basis of the obtained personal information. Accordingly, the optimal theme is provided in a user-customized manner such that the user can feel visual pleasure and a sense of originality.

Description

Application theme setting method and system

The present invention relates to a user environment setting for an application such as an electronic wallet, and more particularly, to a method and system for automatically setting a theme for an application.

The use of electronic wallets installed on smart phones, which include mobile payment cards, mobile memberships, and mobile coupons, which can be called out on a virtual screen and used, is rapidly increasing, resulting in many types of electronic wallets.

Looking at the e-wallets released, the screen design is all uniform. In other words, the screen provided by the electronic wallet is provided with the same design to all users.

This is because the individual's tastes and situations, which are diversified in various ways, are not considered at all, and may be ignored because they cannot give visual pleasure to the user. In other words, boredom due to the uniform design may be a factor to prevent the increase in the use of electronic wallet.

The present invention has been made to solve the above problems, an object of the present invention, to provide a customized theme for mobile applications such as electronic wallets, such as personal information, environmental information, usage information, etc. The present invention provides a method and system for automatically setting the theme of a mobile application such as an electronic wallet by applying various information in combination.

According to an aspect of the present invention, there is provided a method for automatically setting an application theme, the method including: a first obtaining step of obtaining personal information of a user using an application installed in a mobile terminal; And determining theme-content to be applied to the application based on the personal information obtained in the first obtaining step.

The method for automatically setting an application theme according to an embodiment of the present invention may further include a second obtaining step of obtaining environment information using the application, wherein the determining step is obtained in the first obtaining step. The theme-content to be applied to the application may be determined based on the personal information and the environment information obtained in the second obtaining step.

The personal information may include at least one of gender, age, nationality, race, date of birth, and usage pattern of the application, and the environment information may include at least one of a current time, a current location, and a current weather. .

The application may be an electronic wallet application.

The method for automatically setting an application theme according to an embodiment of the present invention may further include a third acquiring step of acquiring usage information on the mobile item included in the electronic wallet application. The theme-content to be applied to the application may be determined based on the personal information obtained in the obtaining step and the usage information obtained in the third obtaining step.

The screen of the application may include a background and content, and the theme-content may include a theme-content to be applied to the screen background and a theme-content to be applied to the screen content.

The determining may include determining theme-content to be applied to the screen background based on the personal information and determining theme-content to be applied to the screen content based on the usage information.

The personal information may include at least one of a gender, an age, a nationality, a race, a date of birth, and a usage pattern of the application, and the usage information may include a charge amount, a use amount, a remaining limit, a remaining balance, and a charge balance of the mobile item. It may include at least one of the validity period.

In addition, in the determining step, a condition for determining a theme-content to be applied to the screen content may be set by the user.

On the other hand, according to another embodiment of the present invention, a method for automatically setting an application theme may include obtaining usage information on a mobile item recorded in an application installed in a mobile terminal; And determining theme-content to be applied to the application based on the usage information acquired in the obtaining step.

On the other hand, the application theme management method according to another embodiment of the present invention, providing the personal information of the user using the application installed in the mobile terminal to the application; And including, in the personal information, information about a theme to be applied to the application determined based on the personal information.

The theme may be determined by the application.

In addition, the theme may be determined based on the personal information and 'environmental information using the application'.

The personal information may include at least one of gender, age, nationality, race, date of birth, and usage pattern of the application, and the environment information may include at least one of a current time, a current location, and a current weather. .

The application may be an electronic wallet application, and the application theme managing method may further include providing usage information on a mobile item included in the electronic wallet application, wherein the theme includes the personal information and the use. It can be determined based on the information.

The personal information may include at least one of a gender, an age, a nationality, a race, a date of birth, and a usage pattern of the application, and the usage information may include a charge amount, a use amount, a remaining limit, a remaining balance, and a charge balance of the mobile item. It may include at least one of the validity period.

In addition, the application theme management method according to another embodiment of the present invention, may further include the step of delivering information about the theme to the application.

The delivering step may be performed when the application is reinstalled in the mobile terminal or when the application is installed in another mobile terminal of the user.

On the other hand, according to another embodiment of the present invention, the server, the communication interface for communicating with the mobile terminal is installed application; A DB (DataBase) storing personal information of a user who uses the application installed in the mobile terminal; And a processor configured to provide the personal information stored in the DB to the application through the communication interface and to include in the personal information information on a theme to be applied to the application determined based on the personal information.

On the other hand, the application theme management method according to another embodiment of the present invention, the method comprising the steps of obtaining usage information for the mobile item contained in the application installed in the mobile terminal; And transmitting information on a theme to be applied to the application determined based on the usage information to the mobile device.

As described above, according to embodiments of the present invention, by applying a variety of information, such as personal information, environmental information, usage information, etc., it is possible to automatically set the theme of a mobile application such as an electronic wallet. As a result, an optimal theme is provided to the user, allowing the user to feel visual enjoyment and freshness.

In addition, according to the embodiments of the present invention, it is possible to provide a theme that changes the color based on the usage information associated with the application, enabling quick information recognition by intuitive information delivery to the user, thereby improving user convenience. You can increase it.

1 is a diagram showing an electronic wallet service system to which the present invention is applicable;

2 is a flow chart provided in the description of the automatic wallet theme automatic setting method according to an embodiment of the present invention;

3 is a view provided to explain the process of determining the optimal theme to be applied to the electronic wallet,

4 and 5 are diagrams illustrating mobile terminals in which e-wallets set to a determined theme are shown;

6 is a flowchart provided to explain an electronic wallet theme automatic setting method according to another embodiment of the present invention;

7 is a view provided to explain a process of determining an optimal theme to be applied to an electronic wallet by further considering usage information;

8 to 10 are diagrams illustrating mobile terminals in which electronic wallets in which an optimal theme is determined in consideration of only usage information are shown.

11 is a view provided to explain the process of setting the theme of the electronic wallet in combination,

12 and 13 are views illustrating a result of complex setting of the theme of the electronic wallet,

14 is a detailed block diagram of the mobile terminal shown in FIG. 1, and

FIG. 15 is a detailed block diagram of the electronic wallet server shown in FIG. 1.

Hereinafter, with reference to the drawings will be described the present invention in more detail.

1. Electronic Wallet Service System

1 is a diagram illustrating an electronic wallet service system to which the present invention is applicable. The illustrated wallet service system includes devices required to provide an electronic wallet service to a user.

As shown in FIG. 1, in the electronic wallet service system, a mobile terminal 100, an electronic wallet server 200, and service provider (SP) -servers 10-1 to 10-n communicate with each other through a communication network. It is built so that it is connected.

The mobile terminal 100 is a user portable terminal in which an 'electronic wallet application' (hereinafter, abbreviated as 'electronic wallet') 140 is installed and executed.

The electronic wallet 140 stores mobile items such as mobile payment cards, mobile memberships, and mobile coupons, and activates the user to use the selected mobile item to display barcodes, numbers, and the like on the screen. Meanwhile, in addition to the mobile payment card, mobile membership, and mobile coupons, mobile gift cards, mobile transportation cards, mobile tickets, mobile gift certificates, mobile gifticons, bank accounts, and the like may also be included in the mobile items.

The electronic wallet server 200 is a server operated by the SP that provides a service to the user through the electronic wallet 140. In detail, the electronic wallet server 200 performs distribution of the electronic wallet 140, user account management, and mobile item management included in the electronic wallet 140 by the user.

The SP-servers 10-1 to 10-n are servers operated by SPs that provide a service by mobile items included in the electronic wallet 140. Servers operated by a credit card company that provides a mobile payment card service, a mobile membership service provider, and a mobile coupon service provider correspond to this.

In order to provide a service, the electronic wallet server 200 interacts with other SP-servers 10-1 through 10-n. For example, when the user inquires the remaining points of the mobile membership through the electronic wallet 140, the electronic wallet server 200 inquires the remaining points of the user to the SP-server that provides the mobile membership service. Guide 140.

2. E-wallet theme automatic setting (subject: e-wallet server)

2 is a flowchart provided to explain an electronic wallet theme automatic setting method according to an embodiment of the present invention. The automatic wallet theme setting method according to the present embodiment is performed under the guidance of the electronic wallet server 200.

As shown in FIG. 2, when the electronic wallet 140 is executed by the user (S310), the electronic wallet 140 collects environmental information (S320). The environment information collected in step S320 is information about an environment in which the user is currently using the electronic wallet 140, and includes the current time, current location, current weather, and the like.

The electronic wallet 140 requests theme recommendation while transmitting the environmental information collected in step S320 to the electronic wallet server 200 (S330). Then, the electronic wallet server 200 collects user's personal information (S340). The personal information collected at step S340 includes gender, age, nationality, race, date of birth, and utilization pattern.

Among the personal information, the gender, age, nationality, race, and date of birth are inputted by the user through the electronic wallet 140 when the user subscribes to the electronic wallet service, and those stored in the DB of the electronic wallet server 200 may be used.

On the other hand, the utilization pattern is a pattern in which the user utilizes the electronic wallet 140, and includes frequently used mobile membership, recently used mobile coupons, default mobile payment card and the like. These information may also use the user's usage information held in the DB of the electronic wallet server 200.

Thereafter, the electronic wallet server 200 identifies the user's biorhythm using the date of birth among the personal information collected in operation S340, and includes the identified biorhythm information in the personal information (S350).

Next, the electronic wallet server 200 determines the optimal theme to be applied to the electronic wallet 140 using personal information and environment information (S360), and transmits the determined theme-content to the electronic wallet server 200. (S370).

Then, the electronic wallet 140 stores the theme-content received in step S370 (S380), and sets the theme of the electronic wallet 140 with the theme-content stored in step S380 (S390).

3. E-wallet theme decision

In FIG. 2, a process (S360) in which the electronic wallet server 200 determines an optimal theme to be applied to the electronic wallet 140 using personal information and environment information will be described in detail with reference to FIG. 3. . 3 is a view provided to explain the process of determining the optimal theme to be applied to the electronic wallet (140).

As shown in FIG. 3, a theme optimal for the current situation of the user is determined by referring to the personal information and the environment information in combination. The decision algorithm can be implemented to meet the needs and specifications. For example,

1) According to "nationality", "race", "gender", theme # 1 is best evaluated,

2) Theme # 2 is best evaluated according to "age", "bio rhythm", "item set by default" and "current weather",

3) According to "Current Time" and "Frequently Used Items", Theme # 3 is best evaluated.

4) According to "Recently Used Items" and "Current Position", it is assumed that theme #n is optimally evaluated.

In this case, theme # 2 best evaluated by the most four elements ("age", "bio rhythm", "item set as default", and "current weather") may be determined as the optimal theme. 4 illustrates a mobile terminal 100 in which the electronic wallet 140 set to theme # 2 determined by the above method is shown.

Theme # 2 is a tropical resort suitable for your age (active age 30s), biorhythms (body rhythm peaks), default mobile payment cards (travel partner credit cards), and current weather (sunny) Corresponds to the theme with.

On the other hand, different weights can be assigned to each element by the user or administrator. In the above example, "2" is assigned to "nationality" and "race", respectively, and the weight "1" is applied to the other elements. If so, Theme # 1 will determine the best theme.

FIG. 5 is a diagram illustrating a mobile terminal 100 in which an electronic wallet 140 set to theme # 1 determined by the above method is shown. Theme # 1 is a theme suitable for the user's nationality (China), race (Oriental yellow race), and gender (female). The color is not shown in the drawing.)

4. Automatic setting of electronic wallet theme (subject: electronic wallet)

6 is a flowchart provided to explain an electronic wallet theme automatic setting method according to another embodiment of the present invention. In the automatic wallet theme automatic setting method according to the present embodiment, the electronic wallet 140 installed in the mobile terminal 100 is performed by itself.

As shown in FIG. 4, when the electronic wallet 140 is executed by the user (S410), the electronic wallet 140 collects personal information of the user (S420) and collects environmental information (S430). Personal information and environment information are the same as those assumed in the above-described embodiment.

In operation S420, the electronic wallet 140 obtains personal information held by the electronic wallet server 200 by requesting / receiving personal information from the electronic wallet server 200, or retains itself in the mobile terminal 100. It is possible to obtain personal information that has been made.

Thereafter, the electronic wallet 140 detects the user's biorhythm using the date of birth among the personal information collected in operation S420 and includes the identified biorhythm information in the personal information (S440).

Next, the electronic wallet 140, using the personal information and environmental information, determines the optimal theme (S450). There is no restriction on the method of determining the optimal theme, and may be determined according to the method described above in "3. Determining the Electronic Wallet Theme".

However, the theme determination range is limited to the theme-contents stored in the mobile terminal 100. That is, any one of the theme-contents stored in the mobile terminal 100 is determined.

In order to deviate from this limitation, the electronic wallet 140 may receive the theme list from the electronic wallet server 200 and expand the theme determination range. According to this, even if not included in the mobile terminal 100 is included only in the theme list can be determined as the optimal theme. However, if the theme-content for the determined theme is not stored in the mobile terminal 100, it is necessary to request and receive the electronic wallet server 200.

Thereafter, the electronic wallet 140 sets its theme to the theme determined in step S450 (S460). If there is an existing theme, a theme change is made in step S460.

Both the present embodiment and the electronic wallet theme automatic setting method shown in FIG. 2 can be implemented to be performed when the electronic wallet 140 is first executed after being installed, but even periodically (for example, one week, one month, etc.). It can be implemented to be performed, and the cycle can be set by the user.

5. Decide e-wallet theme considering more usage information

In the above embodiments, the information considered in determining the theme of the electronic wallet 140 was personal information and environmental information. However, this is presented as an example of implementation, and it is possible to determine the electronic wallet theme in consideration of other information.

For example, as illustrated in FIG. 7, the theme of the electronic wallet 140 may be determined by considering usage information on the mobile item included in the electronic wallet 140 together with personal information and environment information.

Examples of the usage information include the billed amount of the mobile payment card, the amount used, the remaining limit (in the case of a mobile credit card), the balance remaining (in the case of a mobile prepaid card) and the validity period of the mobile coupon.

On the other hand, in the above embodiments in determining the theme of the electronic wallet 140, it is also possible to consider only the use information. In this case, the total amount of usage (monthly) by the mobile payment cards contained in the electronic wallet 140 as the usage information is calculated,

1) If the total amount of use exceeds "1 million won", the theme of the electronic wallet 140 is determined as a red color theme (see Figure 8),

2) If the total amount of usage does not exceed "1 million won" but exceeds "500,000 won", the theme of the electronic wallet 140 is determined as a yellow color theme (see FIG. 9).

3) If the total amount of use does not exceed "500,000 won" may be determined as the theme of the electronic wallet 140 blue color theme (see FIG. 10).

6. Complex setting of wallet theme

In the above embodiments, it is assumed that the theme that can be set in the electronic wallet 140 is one kind. However, it is also possible to set two kinds of themes in the electronic wallet 140 in combination. Hereinafter, with reference to Figure 11 will be described in detail.

11 is a view provided to explain the process of setting the theme of the electronic wallet (140) in combination. As shown in FIG. 11, the theme of the electronic wallet 140 is divided into a background-theme and a content-theme.

Background-theme is the theme to be applied to the background part of the electronic wallet screen, and content-theme is the theme to be applied to the content part of the electronic wallet screen. The content part is an area where information is displayed on the electronic wallet screen, and the background part is an area other than the content part on the electronic wallet screen.

As shown in FIG. 11, the background-theme may be determined using personal information and environment information, and the content-theme may be determined using usage information. In this case, the content-theme may be determined differently for each use information.

In FIG. 12, 1) a background-theme with a motif of Chinese costume is set based on personal information and environmental information, and 2) different colors [red (1 million won) based on usage amounts of mobile payment cards. ~), Yellow (50 ~ 1 million won), blue (~ 500,000 won)] content-theme is set, the electronic wallet 140 is illustrated.

Through the electronic wallet 140 shown in FIG. 12, the user is provided with a theme suitable for his or her own nature and taste as a background-theme, and the amount of money used by the contents-themes implemented in different colors. It is possible to grasp the information about the information relatively quickly and intuitively. And, the usage amount can be determined for each mobile payment card.

On the other hand, the criteria for determining the content-theme may be information other than the use amount, which may be appropriate in view of the nature of the mobile item to which the content-theme is applied.

For example, as shown in Figure 13, 1) the mobile payment card listed first is the payment amount, 2) the mobile prepaid card listed second is the charge balance, and 3) the mobile coupon listed third is valid. It is also possible to determine content-themes on the basis of time periods, respectively.

7. Composition of Electronic Wallet Service System

7.1. Mobile terminal

14 is a detailed block diagram of the mobile terminal 100 shown in FIG. As shown in FIG. 1, the mobile terminal 100 includes a communication unit 110, a touch screen 120, a processor 130, and a storage unit 150.

The communication unit 110 is a means for communicating with the electronic wallet server 200 and the SP-servers 10-1 to 10-n through a communication network. The communication unit 110 includes a GPS module for receiving a GPS (Global Positioning System) signal necessary to determine the current position and the current time.

The touch screen 120 functions as a display on which the electronic wallet 140 execution screen is displayed, and as a user input means for receiving a user operation.

The storage unit 150 is a storage medium in which the mobile item 160, the theme-content 170, the personal information 180, the usage information 190, and the like are stored. The storage unit 150 may include a secure element (SE) such as a universal subscriber identity module (USIM), a universal IC card (UICC), an embedded-SE (e-SE), and a secure digital card (SD). Some of the items 160 may be stored here.

The processor 130 executes the electronic wallet 140 and displays the execution screen on the touch screen 120. The electronic wallet 140 performs electronic wallet theme automatic setting using the theme-content 170 and theme determination based on personal information 180, usage information 190, and environmental information, in addition to the electronic wallet-specific service.

7.2. E-wallet server

FIG. 15 is a block diagram of the electronic wallet server 200 shown in FIG. 1. As shown in FIG. 15, the electronic wallet server 200 includes a communication interface 210, a processor 220, and a DB 230.

The communication interface 210 is a means for communicating with the mobile terminal 100 and the SP-servers 10-1 to 10-n.

The DB 230 includes personal information 240 corresponding to information on the user of the electronic wallet service, usage information 190 generated by the user's service use result, and theme-content 170 for providing the user. Stored.

The processor 220 provides an electronic wallet-specific service to the user through the electronic wallet 140. Further, the processor 220 determines the optimal theme using the personal information 240, the usage information 190, environmental information, and the like, and provides the electronic wallet 140 with the theme-content 170 of the determined theme. do.

In addition, the processor 220 may provide the personal information 240 and the usage information 250 to the electronic wallet 140 so that the electronic wallet 140 may be used to determine the optimal theme. This is useful when the personal information 180 and the usage information 190 are not stored in the storage 150 of the mobile terminal 100.

The processor 220 stores the optimal theme determined by the user or the electronic wallet 140 in the personal information 240 for each user. Accordingly, when the theme information request is received from the electronic wallet 140, the processor 220 refers to the personal information 240 and the electronic wallet 140 provides information on the optimal theme-content 260 or the optimal theme. Can be provided to

Theme information request, if the user reinstalled the electronic wallet 140 or if the user has installed the electronic wallet 140 on another mobile terminal, the electronic wallet 140 to automatically set the theme equally The request is sent to the wallet server 200.

8. Modifications

So far, the method and system for automatically setting the theme of the electronic wallet 140 have been described in detail with reference to preferred embodiments.

In the above embodiment, it is assumed that the usage information is held on the mobile terminal 100 or the electronic wallet server 200 side, but this is an example of implementation. The usage information can be obtained from the SP-servers 10-1 to 10-n connected through the communication network.

In addition, in implementing the embodiments of the present invention, the combination of information to be referred to in determining the theme may vary. For example, it is possible to determine a theme using only personal information, determine a theme using only environmental information, or determine a theme using only usage information, as well as a combination of two or more of personal information, environmental information, and usage information. It is also possible to determine the theme by using.

In addition, specific contents of personal information, environmental information, and usage information are exemplary for convenience of description. The details of these can be replaced by others.

In addition, the theme determination method presented through FIGS. 3, 7 and 11 is also illustrative, and is not limited to the methods presented in implementing the present invention.

Meanwhile, the electronic wallet server 200 may provide an electronic wallet service to a user through a web page instead of the electronic wallet 140. In this case, it is possible to provide the electronic wallet service in a consistent format to the user by applying the theme of the service screen provided through the web page in the same manner as the theme of the electronic wallet 140.

In addition, the electronic wallet 140 is an example of an application that is installed in the mobile terminal 100 and executed to provide a service to a user. Therefore, the technical idea of the present invention can be applied to the case of automatically setting the theme for other applications than the electronic wallet 140, of course.

On the other hand, the technical idea of the present invention can be applied to a computer-readable recording medium containing a computer program for performing the functions of the apparatus and method according to the present embodiment. In addition, the technical idea according to various embodiments of the present disclosure may be implemented in the form of computer readable codes recorded on a computer readable recording medium. The computer-readable recording medium can be any data storage device that can be read by a computer and can store data. For example, the computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical disk, a hard disk drive, or the like. In addition, the computer-readable code or program stored in the computer-readable recording medium may be transmitted through a network connected between the computers.

In addition, although the preferred embodiment of the present invention has been shown and described above, the present invention is not limited to the specific embodiments described above, but the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

Claims (20)

1. A first obtaining step of obtaining personal information of a user using an application installed in the mobile terminal; And

   And determining a theme to be applied to the application based on the personal information obtained in the first obtaining step.
2. The method of claim 1,

   A second acquiring step of acquiring environmental information using the application;

   The determining step,

   And determining a theme to be applied to the application based on the personal information obtained in the first obtaining step and the environment information obtained in the second obtaining step.
3. The method of claim 2,

   The personal information includes at least one of gender, age, nationality, race, date of birth and utilization pattern of the application,

   The environment information, the automatic application theme setting method, characterized in that at least one of the current time, the current location and the current weather.
4. The method of claim 1,

   The application,

   How to automatically set the application theme, characterized in that the electronic wallet application.
5. The method of claim 4, wherein

   And a third acquiring step of acquiring usage information on the mobile item included in the electronic wallet application.

   The determining step,

   And determining a theme to be applied to the electronic wallet application based on the personal information acquired in the first obtaining step and the usage information obtained in the third obtaining step.
6. The method of claim 5,

   The screen of the application includes a background and contents,

   The theme, the application theme automatic setting method comprising a theme to be applied to the screen background and a theme to be applied to the screen content.
7. The method of claim 6,

   The determining step,

   Determining a theme to be applied to the screen background based on the personal information, and determining a theme to be applied to the screen content based on the usage information.
8. The method of claim 7, wherein

   The personal information includes at least one of gender, age, nationality, race, date of birth and utilization pattern of the application,

   The usage information is,

   Method for automatically setting the application theme, characterized in that it comprises at least one of the billed amount, the amount of use, the remaining limit, the remaining balance and the validity period of the mobile item.
9. The method of claim 8,

   The determining step,

   A condition for determining a theme to be applied to the screen content is set by the user.
10. Obtaining usage information on a mobile item recorded in an application installed in the mobile terminal; And

    And determining the theme-content to be applied to the application based on the usage information acquired in the acquiring step.
11. Providing personal information of a user using an application installed on a mobile terminal to the application; And

    And including information about a theme to be applied to the application determined based on the personal information in the personal information.
12. The method of claim 11,

    The theme is,

    Application theme management method, characterized in that determined by the application.
13. The method of claim 11,

    The theme is,

    Application theme management method, characterized in that determined based on the personal information and 'environmental information using the application.'
14. The method of claim 13,

    The personal information includes at least one of gender, age, nationality, race, date of birth and utilization pattern of the application,

    The environment information, the application theme management method characterized in that it comprises at least one of the current time, the current location and the current weather.
15. The method of claim 11,

    The application is an electronic wallet application,

    The application theme management method,

    Providing usage information for the mobile item contained in the electronic wallet application;

    The theme is,

    Application theme management method, characterized in that determined based on the personal information and the usage information.
16. The method of claim 15,

    The personal information includes at least one of gender, age, nationality, race, date of birth and utilization pattern of the application,

    The usage information is,

    And at least one of a billed amount, a used amount, a remaining limit, a charging balance, and an expiration date of the mobile item.
17. The method of claim 11,

    Delivering information about the theme to the application; Application theme management method further comprising.
18. The method of claim 17,

    The delivery step,

    And when the application is reinstalled in the mobile terminal or when the application is installed in another mobile terminal of the user.
19. A communication interface for communicating with the mobile terminal in which the application is installed;

    A DB (DataBase) storing personal information of a user who uses the application installed in the mobile terminal; And

    A processor for providing the personal information stored in the DB to the application through the communication interface and including information on a theme to be applied to the application determined based on the personal information in the personal information. Server.
20. Obtaining usage information on a mobile item recorded in an application installed in the mobile terminal; And

    And transmitting information about a theme to be applied to the application, which is determined based on the usage information, to the mobile device.

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