WO2014169829A1 - 一种cdn系统、广告推送系统及广告推送方法 - Google Patents
一种cdn系统、广告推送系统及广告推送方法 Download PDFInfo
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- WO2014169829A1 WO2014169829A1 PCT/CN2014/075579 CN2014075579W WO2014169829A1 WO 2014169829 A1 WO2014169829 A1 WO 2014169829A1 CN 2014075579 W CN2014075579 W CN 2014075579W WO 2014169829 A1 WO2014169829 A1 WO 2014169829A1
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- Prior art keywords
- advertisement
- target resource
- server
- pushed
- content
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 230000009193 crawling Effects 0.000 claims description 3
- 238000010586 diagram Methods 0.000 description 11
- 238000002716 delivery method Methods 0.000 description 6
- 238000007726 management method Methods 0.000 description 4
- 230000004044 response Effects 0.000 description 4
- 230000001133 acceleration Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000009877 rendering Methods 0.000 description 1
- 230000004043 responsiveness Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
- H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
Definitions
- CDN system advertisement pushing system and advertisement pushing method
- the present invention relates to the field of the Internet, and in particular, to an advertisement delivery method based on a content distribution network, a CDN system, and an advertisement push system.
- Background technique
- the full name of the CDN is the Content Delivery Network, the content distribution network.
- the goal is to distribute the content of the website to the "edge" of the network closest to the user by adding a new layer of network architecture to the existing Internet, so that users can obtain the required content in the vicinity and solve the congestion of the Internet network.
- the problem of slow response time of users visiting websites due to small network bandwidth, large user access, and uneven distribution of network points is solved.
- CDN is a new type of network construction. It is a network overlay optimized for distributing broadband multimedia content on traditional IP networks. From a broad perspective, CDN represents a network service model based on quality and order. . Simply put, the Content Distribution Network (CDN) is a strategically deployed overall system that includes distributed storage, load balancing, network request redirection, and content management, as well as content management and global network traffic management ( Traffic Management is at the heart of the CDN. By judging the user's proximity to content and server load, the CDN ensures that the content serves the user's request in an extremely efficient manner. In general, content services are based on a cache server, also known as a proxy cache (Surrogate), which is located at the edge of the network.
- CDN Content Distribution Network
- the proxy cache is a transparent image of the content provider server (usually located in the data center of the CDN service provider).
- CDN service providers to provide end users with the best possible experience on behalf of their customers, content providers, who cannot tolerate any delay in request response times.
- using CDN technology can handle 70% ⁇ 95% of the content of the entire website page, reducing the pressure on the server and improving the performance and scalability of the website.
- the CDN system only speeds up the acceleration service for the content provider.
- the CDN system only passively distributes according to the user's access request, and does not use the technical method of pushing the advertisement by the CDN system. How to use the CDN system to push the advertisement is the target research. hot spot. Summary of the invention
- the technical problem to be solved by the embodiments of the present invention is to provide an advertisement delivery method based on a content distribution network, a CDN system, and an advertisement push system. It can solve the problem that the CDN system-based operator server in the prior art cannot push advertisements.
- an embodiment of the present invention provides an advertisement pushing method based on a content distribution network, including:
- the controller of the operator server receives the content request of the user terminal to obtain the target resource, where the operator server includes a controller and a plurality of node servers;
- the controller of the operator server obtains the first advertisement presentation policy corresponding to the target resource according to the content request, where the first advertisement presentation policy is a presentation manner of the advertisement configured by the content provider server;
- Generating a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server according to the first advertisement presentation policy, and at least according to the second advertisement presentation policy, the path information of the target resource, and the to-be-advertised advertisement Path information generates the target resource and the content distribution policy of the advertisement to be pushed;
- the step of generating the second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server according to the first advertisement presentation policy comprises:
- the controller of the operator server acquires the first advertisement presentation policy corresponding to the target resource according to the content request
- the steps include:
- the method further includes:
- the step of: pushing the user terminal according to the indication of the content distribution policy include:
- the step of determining a location of the target resource in a node server of the operator server includes: :
- Target resources Determining, according to the content request, whether the target resource exists in a node server of the operator server, and if yes, locating the target resource, and if not, requesting the content from the content provider server Target resources.
- a second aspect of the present invention provides a content distribution network CDN system, including:
- a receiving module configured to receive a content request of the user terminal to acquire the target resource
- An obtaining module configured to acquire, according to the content request, a first advertisement presentation policy corresponding to the target resource, where the first advertisement presentation policy is a presentation manner of an advertisement configured by a content provider server;
- a generating module configured to generate, according to the first advertisement presentation policy, a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server, and at least according to the second advertisement presentation policy, the path information of the target resource, and the to-be-served Pushing the path information of the advertisement to generate the target resource and the content distribution policy of the advertisement to be pushed;
- a pushing module configured to push the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- the generating module includes:
- the generating module includes:
- An obtaining unit configured to acquire user preference information saved in the operator server; And a generating unit, configured to generate, according to the user preference information and the first advertisement presentation policy, a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server.
- the acquiring module includes:
- a receiving unit configured to receive, according to the predefined interface, a first advertisement presentation policy corresponding to the target resource reported by the content provider server;
- a crawling unit configured to use a web crawler to obtain a first advertisement rendering policy corresponding to the target resource in the content provider server.
- the method further includes:
- the configuration module is configured to receive an upload request for uploading the advertisement to be pushed, and store the to-be pushed advertisement in each node server of the operator server.
- the pushing module includes:
- a positioning unit configured to determine a location of the target resource in a node server of the operator server
- a pushing unit configured to push the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- a third aspect of the present invention provides an advertisement delivery system comprising a content provider server, a user terminal, an advertisement server, and any one of the second possible implementations of the second aspect to the second aspect.
- the node servers in the content distribution network system are deployed in a core network CN and/or a radio access network WAN.
- the operator server receives the content request of the user terminal to obtain the target resource, obtains the first advertisement presentation policy corresponding to the target resource, and generates a second advertisement presentation policy of the push advertisement preset by the operator server according to the first advertisement presentation policy, At the same time, a content distribution policy is generated according to the second advertisement presentation policy, the path information of the target resource, and the path information of the advertisement to be pushed, and the advertisement and the target resource are pushed to the user terminal according to the indication of the content distribution policy.
- an operator server based on a content distribution network can deploy its own advertisements, and also considers content providers deploying advertisements. The strategy does not affect the user's access to the content provider business, and at the same time, it can increase the source of advertising revenue for the operator and save the cost of the content distribution network deployment.
- FIG. 1 is a schematic flow chart of an advertisement delivery method based on a content distribution network according to an embodiment of the present invention
- FIG. 2 is a schematic diagram of another flow of an advertisement delivery method based on a content distribution network according to an embodiment of the present invention
- FIG. 3 is a schematic structural diagram of a content distribution network according to an embodiment of the present invention.
- FIG. 4 is another schematic structural diagram of a content distribution network according to an embodiment of the present invention
- FIG. 5 is a schematic structural diagram of a generation module in FIG. 4;
- Figure 6 is a schematic structural view of the acquisition module of Figure 4.
- Figure 7 is a schematic structural view of the push module of Figure 4.
- FIG. 8 is a schematic structural diagram of another content distribution network according to an embodiment of the present invention
- FIG. 9 is a schematic structural diagram of an advertisement pushing system according to an embodiment of the present invention.
- FIG. 10 is another schematic structural diagram of an advertisement pushing system according to an embodiment of the present invention. detailed description
- FIG. 1 is a schematic flowchart of an advertisement delivery method based on a content distribution network according to an embodiment of the present invention, the method includes:
- Step 101 The controller of the operator server receives a content request of the user terminal to acquire the target resource.
- the operator server is deployed with a CND system, and the CDN (Content Delivery Network, CDN for short) system is formed by placing a node server in the network on the existing Internet.
- the CDN system can redirect the user's request to the node server close to the user in real time based on the network traffic and the connection information of each node, the load status and the user's distance and response time.
- the controller in the operator server receives the content request of the user terminal to acquire the target resource, and the original file of the target resource is stored in the content provider server, and the node server of the CDN system caches the copy of the target file.
- the target resource is a video file
- the controller of the operator server is used to control and manage each node server deployed in the CD system.
- the controller receives a content request of the user terminal to obtain a video file, where the content request includes a network address of the video file, and the controller parses the request to obtain a network address of the video file.
- Step 102 The controller of the operator server acquires a first advertisement presentation policy corresponding to the target resource according to the content request.
- the first advertisement presentation policy is a manner in which the advertisement configured by the content provider server is presented on the user terminal, for example, the first advertisement presentation policy is used to indicate the broadcast time and end time of the advertisement, and the size, location, and content of the advertisement window. And the information, the operator server pushes the target resource requested by the user to the user terminal, and pushes the advertisement to the user terminal according to the instruction of the first advertisement presentation policy configured by the content provider. It will be appreciated that the first advertisement presentation policy can be saved in an advertisement server designated by the content provider.
- Step 103 Generate a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server according to the first advertisement presentation policy, and at least according to the second advertisement presentation policy, the path information of the target resource, and the The path information of the advertisement to be pushed generates the target resource and the content distribution policy of the advertisement to be pushed.
- the second advertisement presentation policy is an advertisement display manner of the to-be-advertised advertisement configured by the operator server in the user terminal, and the operator server presets an advertisement to be pushed in each node server, and the controller is configured according to the content provider server.
- the first advertisement presentation strategy of the target resource generates a second advertisement presentation strategy for the advertisement to be pushed, and the second advertisement presentation strategy also includes information such as an advertisement broadcast time, an advertisement end time, an advertisement window size, an advertisement window position, and an advertisement content, in order to To avoid the broadcast of advertisements being small, the information in the second advertisement presentation strategy is generally different from the first advertisement presentation strategy.
- Step 104 Push the target resource and the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- the node server of the operator server pushes the to-be-advertised advertisement and the target resource configured by the operator server to the user terminal according to the content distribution policy, where the content distribution policy includes The information such as the broadcast time and the display position of the push advertisement and the target resource is described, and the controller returns the target resource stored in the node server closer to the user to the user terminal.
- the operator server receives the content request of the user terminal to obtain the target resource, acquires the first advertisement presentation policy corresponding to the target resource, and generates the push advertisement preset by the operator server according to the first advertisement presentation policy.
- a second advertisement presentation policy and generating a content distribution policy of the target resource and the to-be-advertised advertisement according to at least the second advertisement presentation policy, the path information of the target resource, and the path information of the to-be-advertised advertisement, and according to the content
- the indication of the distribution policy pushes the advertisement and the target resource to the user terminal.
- the operator server based on the content distribution network can deploy its own advertisement, and also considers the strategy of the content provider for advertising deployment, does not affect the user's access to the content provider service, and can increase the source of advertising revenue for the operator. , saving the cost of content distribution network deployment.
- FIG. 2 another schematic flowchart of an advertisement delivery method based on a content distribution network according to an embodiment of the present invention includes:
- Step 201 Receive an upload request for uploading an advertisement to be pushed, and store the advertisement to be pushed in each node server of the operator server.
- the advertisement server has various types of advertisements preset by the advertisement provider, and the controller of the operator server receives the upload request of the advertisement server to upload the advertisement to be pushed, and stores the advertisement to be pushed in the operator based on the content distribution network.
- the advertisement to be pushed stored in the node server is a copy in the advertisement server.
- Step 202 The controller of the operator server receives the content request of the user terminal to acquire the target resource.
- Step 203 Receive, according to a predetermined interface, a first advertisement presentation policy corresponding to the target resource reported by the content provider server, or obtain a first advertisement presentation policy corresponding to the target resource in the content provider server by using a network crawler.
- Step 204 Acquire user preference information saved in the operator server.
- the controller of the operator server receives the content request of the user terminal to obtain the target resource, where the content request includes user preference information, and the user preference information acquisition may be determined by the type of the target resource in the history record accessed by the user, for example, If the target resource requested by the user in a certain period of time is a ball game, the user preference information is determined to be sports; or may be obtained through the user's registration data, for example, the user registration material fills in the industry of interest as real estate, and thus the user's preference is determined. information.
- the method for the controller to obtain the user preference information may be: after receiving the user request, acquiring the user preference information from the server for storing the preference information according to the identity information of the user in the request.
- Step 205 Determine, according to the content request, whether the target resource exists in the CDN system.
- Step 206 Determine a location of the target resource in a node server of the operator server.
- Step 208 Generate a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server according to the first advertisement presentation policy, and at least according to the second advertisement presentation policy, the path information of the target resource, and the to-be-served
- the path information of the push advertisement generates the target resource and the content distribution policy of the advertisement to be pushed.
- Step 209 Push the target resource and the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- the operator server receives the content request of the user terminal to obtain the target resource, acquires the first advertisement presentation policy corresponding to the target resource, and generates the push advertisement preset by the operator server according to the first advertisement presentation policy. a second advertisement presentation policy, and at least generating a content distribution policy according to the second advertisement presentation policy, the path information of the target resource, and the path information of the to-be-advertised advertisement, and pushing the advertisement and the target to the user terminal according to the indication of the content distribution policy Resources.
- the operator server based on the content distribution network can deploy its own advertisement, and also considers the strategy of the content provider for advertising deployment, does not affect the user's access to the content provider service, and can increase the source of advertising revenue for the operator. , saving the cost of content distribution network deployment.
- FIG. 3 is a schematic structural diagram of a content distribution network CDN system according to the present invention, where the CDN system includes;
- the receiving module 11 is configured to receive a content request of the user terminal to acquire the target resource.
- the CDN (Content Delivery Network, CDN for short) system is a layer of virtual network only on the existing Internet by placing node servers throughout the network.
- the CDN system can be based on the network in real time. Comprehensive information such as traffic and connection to each node, load status, and user distance and response time redirects the user's request to the node server closest to the user.
- the receiving module 11 receives the content request of the user terminal to acquire the target resource, and the original file of the target resource is stored in the content provider server, and the copy of the target file is cached in the node server of the CDN system.
- the target resource is a video file.
- the receiving module 11 receives the content request of the user terminal for acquiring the video file, the content request includes the network address of the video file, and the receiving module 11 parses the network address of the target resource in the content request.
- the obtaining module 12 is configured to obtain, according to the content request, a first advertisement presentation policy corresponding to the target resource, where the first advertisement presentation policy is a presentation manner of an advertisement configured by a content provider server.
- the content provider server based on the CDN system pushes the advertisement content to the user terminal according to a certain policy while providing the service to the user, and the first advertisement presentation policy is used to indicate the presentation manner of the advertisement deployed by the content provider, for example, Information such as the time and end of the ad broadcast and the size, location, and content of the ad window.
- the obtaining module 12 acquires, from the content provider server of the target resource, a first advertisement presentation policy corresponding to the target resource.
- a generating module 13 configured to generate, according to the first advertisement presentation policy, a second advertisement presentation policy of the to-be-advertised advertisement configured by the operator server, and at least according to the second advertisement presentation policy, the path information of the target resource, and the The path information of the advertisement to be pushed generates the target resource and the content distribution policy of the advertisement to be pushed.
- the CDN system presets an advertisement to be pushed in each node server, and generates a module.
- the second advertisement presentation policy also includes an advertisement broadcast time, an advertisement end time, and an advertisement Information such as window size, advertisement window location, and advertisement content, and generating the target resource and the content distribution policy of the advertisement to be pushed according to the second advertisement presentation policy.
- the pushing module 14 is configured to push the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- the target module stored in the node server closest to the user by the push module 14 is returned. Returning to the user terminal, and pushing the preset advertisement to be pushed and the target resource at the designated position of the user terminal interface according to the instruction of the content distribution policy.
- the operator server receives the content request of the user terminal to obtain the target resource, acquires the first advertisement presentation policy corresponding to the target resource, and generates the push advertisement preset by the operator server according to the first advertisement presentation policy. a second advertisement presentation policy, and at least generating a content distribution policy according to the second advertisement presentation policy, the path information of the target resource, and the path information of the to-be-advertised advertisement, and pushing the advertisement and the target to the user terminal according to the indication of the content distribution policy Resources.
- the operator server based on the content distribution network can deploy its own advertisement, and also considers the strategy of the content provider for advertising deployment, does not affect the user's access to the content provider service, and can increase the source of advertising revenue for the operator. , saving the cost of content distribution network deployment.
- FIG. 4 to FIG. 7 another schematic structural diagram of a content distribution network CDN system according to an embodiment of the present invention includes the above-mentioned receiving module 11, obtaining module 12, generating module 13, and pushing module. In addition to 14, it also includes:
- the configuration module 15 is configured to receive an upload request for uploading an advertisement to be pushed, and store the advertisement to be pushed in each node server of the operator server.
- the advertisement server has various types of advertisements preset by the advertisement provider, and the configuration module 15 receives the upload request of the advertisement server to upload the advertisement to be pushed, and stores the to-be-advertised advertisements in each of the operator servers based on the content distribution network.
- the advertisement to be pushed saved in the node server is a copy in the advertisement server.
- the generating module 13 includes:
- the obtaining unit 131 is configured to acquire the user preference information saved in the operator server, and the generating unit 132 is configured to generate, according to the user preference information and the first advertisement presentation policy, the to-be-advertised advertisement configured by the operator server.
- the second ad presentation strategy is configured to generate, according to the user preference information and the first advertisement presentation policy, the to-be-advertised advertisement configured by the operator server. The second ad presentation strategy.
- the acquisition module 12 includes:
- the receiving unit 121 is configured to receive, according to the predefined interface, a first advertisement presentation policy corresponding to the target resource reported by the content provider server; or
- the crawling unit 122 is configured to obtain a first advertisement presentation policy corresponding to the target resource in the content provider server by using a web crawler.
- the push module 14 includes:
- a positioning unit 141 configured to determine a node service of the target resource in the operator server Position in the device
- the pushing unit 142 is configured to push the target resource and the to-be-advertised advertisement to the user terminal according to the indication of the content distribution policy.
- FIG. 8 is still another schematic structural diagram of a CDN system, which includes a processor 61, a memory 62, an input device 63, and an output device 64.
- the number of processors 61 in the traffic limiting device 1 may be one. Or more, Figure 8 takes a processor as an example.
- the processor 61, the memory 62, the input device 63, and the output device 64 may be connected by a bus or other means, and a bus connection is taken as an example in FIG.
- the memory 62 stores a set of program codes
- the processor 61 is configured to call the program code stored in the memory 62 for performing the following operations:
- the controller of the operator server receives the content request of the user terminal to obtain the target resource, where the operator server includes a controller and a plurality of node servers;
- the controller of the operator server obtains the first advertisement presentation policy corresponding to the target resource according to the content request, where the first advertisement presentation policy is a presentation manner of the advertisement configured by the content provider server;
- the path information generates the target resource and the content distribution policy of the advertisement to be pushed;
- the processor 61 is specifically configured to perform:
- the processor 61 is specifically configured to execute:
- the web crawler is used to obtain a first advertisement presentation policy corresponding to the target resource in the content provider server.
- the processor 61 is further configured to:
- the processor 61 is specifically configured to execute:
- the operator server receives the content request of the user terminal to obtain the target resource, acquires the first advertisement presentation policy corresponding to the target resource, and generates the push advertisement preset by the operator server according to the first advertisement presentation policy.
- the second advertisement presentation strategy generates a content distribution policy according to at least the second advertisement presentation policy, the target resource, and the path information of the advertisement to be pushed, and pushes the advertisement and the target resource to the user terminal according to the indication of the content distribution policy.
- the operator server based on the content distribution network can deploy its own advertisement, and also considers the strategy of the content provider for advertising deployment, does not affect the user's access to the content provider service, and can increase the source of advertising revenue for the operator. , saving the cost of content distribution network deployment.
- a schematic structural diagram of an advertisement pushing system includes: a CDN system 1, a user terminal 2, an advertisement server 3, and a content provider server 4, and the working process is as follows:
- the controller 11 of the CDN system 1 receives an upload request of the advertisement server to upload the advertisement to be pushed, and stores the advertisement to be pushed in each node server of the content distribution network CDN system, and each node server of the CDN system can be deployed on the core network CN12. And / or wireless access network WAN13.
- the controller 11 of the CDN system 1 receives the content request of the user terminal 2 to acquire the target resource, and locates the target resource according to the content request, and acquires the first corresponding to the target resource to the content provider server 4 of the target resource.
- An advertisement presentation policy generating a preset second advertisement presentation policy of the to-be-advertised advertisement according to the first advertisement presentation policy, returning the target resource to the user terminal 2, and at least according to the second advertisement presentation policy, the target
- the resource and the path information of the advertisement to be pushed generate a content distribution policy
- the controller of the CDN system pushes the target resource and the preset advertisement to be pushed to the user terminal according to the indication of the content distribution policy.
- the copy of the target resource in the content provider server can also be deployed in another third-party CDN system 5 to implement network interworking between different network operators and improve user access speed.
- the operator server receives the content request of the user terminal to obtain the target resource, acquires the first advertisement presentation policy corresponding to the target resource, and generates the push advertisement preset by the operator server according to the first advertisement presentation policy.
- the second advertisement presentation strategy generates a content distribution policy according to at least the second advertisement presentation policy, the target resource, and the path information of the advertisement to be pushed, and pushes the advertisement and the target resource to the user terminal according to the indication of the content distribution policy.
- the operator server based on the content distribution network can deploy its own advertisement, and also considers the strategy of the content provider for advertising deployment, does not affect the user's access to the content provider service, and can increase the source of advertising revenue for the operator. , saving the cost of content distribution network deployment.
- the storage medium may be a magnetic disk, an optical disk, an ead-only memory (ROM), or a random access memory (RAM).
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Abstract
本发明实施例公开了一种基于内容分发网络的广告推送方法，包括：接收用户终端获取目标资源的内容请求，并根据所述内容请求定位所述目标资源；向所述目标资源的内容提供商服务器获取所述目标资源对应的第一广告呈现策略；根据所述第一广告呈现策略生成预置的待推送广告的第二广告呈现策略；向所述用户终端返回所述目标资源，并至少根据该第二广告呈现策略和目标资源和待推送广告的路径信息生成所述目标资源和所述待推送广告的内容分发策略。按照所述内容分发策略的指示推送所述预置的待推送广告和目标资源。采用本发明，能通过CDN系统推送广告，增加运营商收入。
Description
一种 CDN系统、 广告推送系统及广告推送方法 技术领域
本发明涉及互联网领域， 尤其涉及一种基于内容分发网络的广告推送方 法、 CDN系统及广告推送系统。 背景技术
CDN的全称是 Content Delivery Network, 即内容分发网络。其目的是通 过在现有的 Internet中增加一层新的网络架构， 将网站的内容分发到最接近 用户的网络"边缘"， 使用户可以就近取得所需的内容， 解决 Internet 网络拥 挤的状况， 提高用户访问网站的响应速度。 从技术上全面解决由于网络带宽 小、 用户访问量大、 网点分布不均等原因所造成的用户访问网站响应速度慢 的问题。
CDN是一种新型的网络构建方式， 它是为能在传统的 IP网分发宽带多 媒体内容而特别优化的网络覆盖层； 而从广义的角度， CDN代表了一种基 于质量与秩序的网络服务模式。 简单地说， 内容分发网络 (CDN)是一个经策 略性部署的整体系统， 包括分布式存储、 负载均衡、 网络请求的重定向和内 容管理 4个要件， 而内容管理和全局的网络流量管理 (Traffic Management)是 CDN的核心所在。 通过用户就近获取内容和服务器负载的判断， CDN确保 内容以一种极为高效的方式为用户的请求提供服务。 总的来说， 内容服务基 于緩存服务器， 也称作代理緩存 (Surrogate), 它位于网络的边缘同时， 代理 緩存是内容提供商服务器（通常位于 CDN服务提供商的数据中心） 的一个 透明镜像。 这样的架构使得 CDN服务提供商能够代表他们客户， 即内容供 应商， 向最终用户提供尽可能好的体验， 而这些用户是不能容忍请求响应时 间有任何延迟的。 据统计， 釆用 CDN技术， 能处理整个网站页面的 70% ~ 95 %的内容访问量， 减轻服务器的压力， 提升了网站的性能和可扩展性。
在现有技术中， CDN系统仅为内容提供商提高加速服务， CDN系统只 是根据用户的访问请求被动的分发， 并没有利用 CDN系统推送广告的技术 方法， 如何利用 CDN系统推送广告是目标研究的热点。
发明内容
本发明实施例所要解决的技术问题在于，提供一种基于内容分发网络的 广告推送方法、 CDN系统及广告推送系统。 可解决现有技术中基于 CDN系 统的运营商服务器无法推送广告的不足。
为了解决上述技术问题， 本发明实施例提供了一种基于内容分发网络的 广告推送方法， 包括：
运营商服务器的控制器接收用户终端获取目标资源的内容请求， 其中， 运营商服务器包括控制器和若干个节点服务器；
运营商服务器的控制器根据所述内容请求获取所述目标资源对应的第 一广告呈现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广 告的呈现方式；
根据所述第一广告呈现策略生成所述运营商服务器配置的待推送广告 的第二广告呈现策略， 并并至少根据该第二广告呈现策略、 所述目标资源的 路径信息和所述待推送广告的路径信息生成该目标资源和所述待推送广告 的内容分发策略；
根据所述内容分发策略的指示向所述用户终端推送所述目标资源和所 述待推送广告。
在第一种可能的实现方式中， 所述根据所述第一广告呈现策略生成所述 运营商服务器配置的待推送广告的第二广告呈现策略的步骤包括：
获取所述运营商服务器中保存的用户偏好信息；
根据所述用户偏好信息和所述第一广告呈现策略生成该运营商服务器 配置的待推送广告的第二广告呈现策略。
结合第一方面的第一种可能的实现方式中， 在第二种可能的实现方式 中， 所述运营商服务器的控制器根据所述内容请求获取所述目标资源对应的 第一广告呈现策略的步骤包括：
根据预定义的接口接收内容提供商服务器上报的所述目标资源对应的 第一广告呈现策略； 或
釆用网络爬虫获取内容提供商服务器中所述目标资源对应的第一广告 呈现策略。
结合第一方面的第二种可能的实现方式， 在第三种可能的实现方式中，
所述运营商服务器的控制器接收用户终端获取目标资源的内容请求的步骤 之前， 还包括：
接收上传待推送广告的上传请求， 并将该待推送广告存储在运营商服务 器的各个节点服务器中。
结合第一方面至第一方面的第三种可能的实现方式中的任一种，在第四 种可能的实现方式中， 所述根据所述内容分发策略的指示向所述用户终端推 送所述目标资源和所述待推送广告的步骤包括：
确定所述目标资源在所述运营商服务器的节点服务器中的位置； 根据所述内容分发策略的指示向所述用户终端推送该目标资源和所述 待推送广告。
结合第一方面的第四种可能的实现方式中的任一种，在第五种可能的实 现方式中， 所述确定所述目标资源在所述运营商服务器的节点服务器中的位 置的步骤包括：
根据所述内容请求判断所述运营商服务器的节点服务器中是否存在所 述目标资源， 若为是， 则定位到所述目标资源， 若为否， 则向所述内容提供 商服务器请求该所述目标资源。
本发明第二方面提供了一种内容分发网络 CDN系统， 包括：
接收模块， 用于接收用户终端获取目标资源的内容请求；
获取模块， 用于根据所述内容请求获取所述目标资源对应的第一广告呈 现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广告的呈现 方式；
生成模块， 用于根据所述第一广告呈现策略生成运营商服务器配置的待 推送广告的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目标 资源的路径信息和所述待推送广告的路径信息生成该目标资源和所述待推 送广告的内容分发策略；
推送模块，用于根据所述内容分发策略的指示向所述用户终端推送所述 目标资源和所述待推送广告。
在第一种可能的实现方式中， 所述生成模块包括：
所述生成模块包括：
获取单元， 用于获取所述运营商服务器中保存的用户偏好信息；
生成单元， 用于根据所述用户偏好信息和所述第一广告呈现策略生成该 运营商服务器配置的待推送广告的第二广告呈现策略。
结合第二方面的第一种可能的实现方式， 在第二种可能的实现方式中， 所述获取模块包括：
接收单元， 用于根据预定义的接口接收内容提供商服务器上报的所述目 标资源对应的第一广告呈现策略； 或
爬取单元， 用于釆用网络爬虫获取内容提供商服务器中所述目标资源对 应的第一广告呈现策略。
结合第二方面的第二种可能的实现方式， 在第三种可能的实现方式中， 还包括：
配置模块， 用于接收上传待推送广告的上传请求， 并将该待推送广告存 储在运营商服务器的各个节点服务器中。
结合第二方面至第二方面的第三种可能的实现方式中的任一种，在第四 种可能的实现方式中， 所述推送模块包括：
定位单元， 用于确定所述目标资源在所述运营商服务器的节点服务器中 的位置；
推送单元，用于根据所述内容分发策略的指示向所述用户终端推送该目 标资源和所述待推送广告。
本发明第三方面提供了一种广告推送系统， 包括内容提供商服务器、 用 户终端、广告服务器和第二方面至第二方面的第四种可能的实现方式中的任 一种内容分发网络系统。
在第一种可能的实现方式中， 所述内容分发网络系统中的节点服务器部 署在核心网 CN和 /或无线接入网 WAN中。
实施本发明实施例， 具有如下有益效果：
运营商服务器接收到用户终端获取目标资源的内容请求， 获取该目标资 源对应的第一广告呈现策略， 并根据该第一广告呈现策略生成运营商服务器 预置的推送广告的第二广告呈现策略， 同时根据第二广告呈现策略、 目标资 源的路径信息和待推送广告的路径信息生成内容分发策略， 并根据内容分发 策略的指示向用户终端推送广告和目标资源。 通过本发明， 基于内容分发网 络的运营商服务器能部署自己的广告， 同时也考虑内容提供商对广告部署的
策略， 不影响用户对内容提供商业务的访问， 同时能给运营商增加广告收入 来源， 节省内容分发网络部署的成本。 附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案， 下面将对实 施例或现有技术描述中所需要使用的附图作简单地介绍， 显而易见地， 下面 描述中的附图仅仅是本发明的一些实施例， 对于本领域普通技术人员来讲， 在不付出创造性劳动的前提下， 还可以根据这些附图获得其他的附图。
图 1是本发明实施例的一种基于内容分发网络的广告推送方法的流程示 意图；
图 2是本发明实施例的一种基于内容分发网络的广告推送方法的另一流 程示意图；
图 3是本发明实施例的一种内容分发网络的结构示意图；
图 4是本发明实施例的一种内容分发网络的另一结构示意图； 图 5是图 4中生成模块的结构示意图；
图 6是图 4中获取模块的结构示意图；
图 7是图 4中推送模块的结构示意图；
图 8是本发明实施例的一种内容分发网络的又一结构示意图； 图 9是本发明实施例的一种广告推送系统的结构示意图；
图 10是本发明实施例的一种广告推送系统的另一结构示意图。 具体实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行 清楚、 完整地描述， 显然， 所描述的实施例仅仅是本发明一部分实施例， 而 不是全部的实施例。 基于本发明中的实施例， 本领域普通技术人员在没有作 出创造性劳动前提下所获得的所有其他实施例， 都属于本发明保护的范围。
参见图 1， 为本发明实施例的一种基于内容分发网络的广告推送方法的 流程示意图， 该方法包括：
步骤 101、 运营商服务器的控制器接收用户终端获取目标资源的内容请 求。
具体的，本实施例中，运营商服务器部署有 CND系统，该 CDN( Content Delivery Network, 内容分发网络， 简称 CDN ) 系统是通过在网络各处放置 节点服务器所构成的在现有互联网基础上的一层只 Overlay (叠加） 网络， CDN 系统能够实时地根据网络流量和各节点的连接、 负载状况及用户的距 离和响应时间等综合信息将用户的请求重新定向到离用户近的节点服务器 上。 运营商服务器中的控制器接收到用户终端获取目标资源的内容请求， 目 标资源的原始文件存储在内容提供商服务器中， CDN 系统的节点服务器中 緩存有该目标文件的副本。 例如， 目标资源为视频文件， 运营商服务器的控 制器用于对部署在 C D系统中的各节点服务器进行控制和管理。 控制器接 收到用户终端获取视频文件的内容请求， 该内容请求中包括该视频文件的网 络地址， 控制器解析该请求得到视频文件的网络地址。
步骤 102、 运营商服务器的控制器根据所述内容请求获取所述目标资源 对应的第一广告呈现策略。
具体的， 第一广告呈现策略为内容提供商服务器配置的广告在用户终端 上的呈现方式， 例如， 第一广告呈现策略用于表示广告的播出时刻和结束时 刻及广告窗口大小、 位置和内容等信息， 运营商服务器向用户终端推送用户 请求的目标资源的同时按照内容提供商配置的第一广告呈现策略的指示将 广告推送至用户终端。 可以理解的是， 该第一广告呈现策略可以保存在内容 提供商指定的广告服务器中。
步骤 103、 根据所述第一广告呈现策略生成所述运营商服务器配置的待 推送广告的第二广告呈现策略， 并并至少根据该第二广告呈现策略、 所述目 标资源的路径信息和所述待推送广告的路径信息生成该目标资源和所述待 推送广告的内容分发策略。
具体的， 第二广告呈现策略为运营商服务器配置的待推送广告在用户终 端的广告展示方式， 运营商服务器在其各节点服务器中预置有待推送广告， 控制器根据内容提供商服务器中所述目标资源的第一广告呈现策略生成待 推送广告的第二广告呈现策略， 该第二广告呈现策略同样包括广告播出时 刻、 广告结束时刻、 广告窗口大小、 广告窗口位置及广告内容等信息， 为了 避免广告的播出小，第二广告呈现策略中的信息一般不同于第一广告呈现策 略。
步骤 104、 根据所述内容分发策略的指示向所述用户终端推送所述目标 资源和所述目标资源和所述待推送广告。
具体的，运营商服务器的节点服务器接收到控制器下发的内容分发 策略后，按照该内容分发策略向用户终端推送运营商服务器配置的待推送广 告和所述目标资源， 该内容分发策略包括所述推送广告和目标资源的播出时 间和显示位置等信息，控制器在离用户较近的节点服务器中存储的目标资源 返回至用户终端。
实施本发明实施例，运营商服务器接收到用户终端获取目标资源的内容 请求， 获取该目标资源对应的第一广告呈现策略， 并根据该第一广告呈现策 略生成运营商服务器预置的推送广告的第二广告呈现策略， 并至少根据该第 二广告呈现策略、所述目标资源的路径信息和所述待推送广告的路径信息生 成该目标资源和所述待推送广告的内容分发策略， 并根据内容分发策略的指 示向用户终端推送广告和目标资源。 通过本发明， 基于内容分发网络的运营 商服务器能部署自己的广告， 同时也考虑内容提供商对广告部署的策略， 不 影响用户对内容提供商业务的访问， 同时能给运营商增加广告收入来源， 节 省内容分发网络部署的成本。
参见图 2， 为本发明实施例的一种基于内容分发网络的广告推送方法的 另一流程示意图， 该方法包括：
步骤 201、 接收上传待推送广告的上传请求， 并将该待推送广告存储在 运营商服务器的各个节点服务器中。
具体的， 广告服务器中有广告提供商预置的各类型的广告， 运营商服务 器的控制器接收到广告服务器上传待推送广告的上传请求，将该待推送广告 存储在基于内容分发网络的运营商服务器的各个节点服务器中， 节点服务器 中保存的待推送广告为广告服务器中的副本。
步骤 202、 运营商服务器的控制器接收用户终端获取目标资源的内容请 求。
步骤 203、 根据预定的接口接收内容提供商服务器上报的所述目标资源 对应的第一广告呈现策略； 或釆用网络爬虫获取内容提供商服务器中所述目 标资源对应的第一广告呈现策略。
步骤 204、 获取所述运营商服务器中保存的用户偏好信息。
具体的，运营商服务器的控制器接收到用户终端获取目标资源的内容请 求， 该内容请求中包括用户偏好信息， 该用户偏好信息获取可以通过用户访 问的历史记录中目标资源的种类来确定， 例如用户在某一段时间内请求的目 标资源为球赛， 则确定用户偏好信息为体育； 也可以通过用户的注册资料中 获取， 例如用户注册资料中填写感兴趣的行业为房地产， 则因此确定用户的 偏好信息。 控制器获取用户偏好信息的方法也可以是， 接收到用户请求后， 根据该请求中用户的身份信息，再向存储用于偏好信息的服务器获取该用户 偏好信息。
步骤 205、 根据所述内容请求判断所述 CDN系统中是否存在所述目标 资源。
具体的， 若判断为是， 执行步骤 206， 若判断为否， 执行步骤 207。 步骤 206、 确定所述目标资源在所述运营商服务器的节点服务器中的位 置。
步骤 208、 根据所述第一广告呈现策略生成所述运营商服务器配置的待 推送广告的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目标 资源的路径信息和所述待推送广告的路径信息生成该目标资源和所述待推 送广告的内容分发策略。
步骤 209、 根据所述内容分发策略的指示向所述用户终端推送所述目标 资源和所述目标资源和所述待推送广告。
实施本发明实施例，运营商服务器接收到用户终端获取目标资源的内容 请求， 获取该目标资源对应的第一广告呈现策略， 并根据该第一广告呈现策 略生成运营商服务器预置的推送广告的第二广告呈现策略， 同时至少根据第 二广告呈现策略、所述目标资源的路径信息和所述待推送广告的路径信息生 成内容分发策略， 并根据内容分发策略的指示向用户终端推送广告和目标资 源。 通过本发明， 基于内容分发网络的运营商服务器能部署自己的广告， 同 时也考虑内容提供商对广告部署的策略， 不影响用户对内容提供商业务的访 问， 同时能给运营商增加广告收入来源， 节省内容分发网络部署的成本。
参见图 3， 为本发明的一种内容分发网络 CDN系统的结构示意图， 该 CDN系统包括；
接收模块 11， 用于接收用户终端获取目标资源的内容请求。
具体的， CDN ( Content Delivery Network， 内容分发网络， 简称 CDN ) 系统是通过在网络各处放置节点服务器所构成的在现有互联网基础上的一 层只能虚拟网络， CDN 系统能够实时地根据网络流量和各节点的连接、 负 载状况及用户的距离和响应时间等综合信息将用户的请求重新导向离用户 最近的节点服务器上。 接收模块 11接收到用户终端获取目标资源的内容请 求， 目标资源的原始文件存储在内容提供商服务器中， CDN 系统的节点服 务器中緩存有该目标文件的副本。 例如， 目标资源为视频文件。接收模块 11 接收到用户终端获取视频文件的内容请求， 该内容请求包括该视频文件的网 络地址， 接收模块 11解析该内容请求中目标资源的网络地址。
获取模块 12，用于根据所述内容请求获取所述目标资源对应的第一广告 呈现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广告的呈 现方式。
具体的， 基于 CDN系统的内容提供商服务器在向用户提供服务的同时 会按照一定的策略将广告内容推送至用户终端， 第一广告呈现策略用于标示 内容提供商部署的广告的呈现方式， 例如广告播出时刻和结束时刻及广告窗 口大小、 位置和内容等信息。 获取模块 12向所述目标资源的内容提供商服 务器获取所述目标资源对应的第一广告呈现策略。
生成模块 13，用于根据所述第一广告呈现策略生成运营商服务器配置的 待推送广告的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目 标资源的路径信息和所述待推送广告的路径信息生成该目标资源和所述待 推送广告的内容分发策略。
具体的， CDN 系统在其各节点服务器中预置了待推送广告， 生成模块
13 根据内容提供商的内容提供商服务器中所述目标资源的第一广告呈现策 略生成待推送广告的第二广告呈现策略， 该第二广告呈现策略同样包括广告 播出时刻、广告结束时刻、广告窗口大小、广告窗口位置及广告内容等信息， 并根据所述第二广告呈现策略生成所述目标资源和待推送广告的内容分发 策略。
推送模块 14，用于根据所述内容分发策略的指示向所述用户终端推送所 述目标资源和所述待推送广告。
具体的， 推送模块 14在离用户最近的节点服务器中存储的目标资源返
回至用户终端， 并按照内容分发策略的指示在用户终端界面指定位置推送预 置的待推送广告和目标资源。
实施本发明实施例，运营商服务器接收到用户终端获取目标资源的内容 请求， 获取该目标资源对应的第一广告呈现策略， 并根据该第一广告呈现策 略生成运营商服务器预置的推送广告的第二广告呈现策略， 同时至少根据第 二广告呈现策略、所述目标资源的路径信息和所述待推送广告的路径信息生 成内容分发策略， 并根据内容分发策略的指示向用户终端推送广告和目标资 源。 通过本发明， 基于内容分发网络的运营商服务器能部署自己的广告， 同 时也考虑内容提供商对广告部署的策略， 不影响用户对内容提供商业务的访 问， 同时能给运营商增加广告收入来源， 节省内容分发网络部署的成本。
进一步的， 参见图 4-图 7， 为本发明实施例的一种内容分发网络 CDN 系统的另一结构示意图， 该 CDN系统除包括上述的接收模块 11、 获取模块 12、 生成模块 13和推送模块 14之外， 还包括：
配置模块 15，用于接收上传待推送广告的上传请求，并将该待推送广告 存储在运营商服务器的各个节点服务器中。
具体的， 广告服务器中有广告提供商预置的各类型的广告， 配置模块 15 接收到广告服务器上传待推送广告的上传请求，将该待推送广告存储在基于 内容分发网络的运营商服务器的各个节点服务器中， 节点服务器中保存的待 推送广告为广告服务器中的副本。
其中， 生成模块 13包括：
获取单元 131， 用于获取所述运营商服务器中保存的用户偏好信息； 生成单元 132， 用于根据所述用户偏好信息和所述第一广告呈现策略生 成该运营商服务器配置的待推送广告的第二广告呈现策略。
获取模块 12包括：
接收单元 121， 用于根据预定义的接口接收内容提供商服务器上报的所 述目标资源对应的第一广告呈现策略； 或
爬取单元 122， 用于釆用网络爬虫获取内容提供商服务器中所述目标资 源对应的第一广告呈现策略。
推送模块 14包括：
定位单元 141， 用于确定所述目标资源在所述运营商服务器的节点服务
器中的位置；
推送单元 142， 用于根据所述内容分发策略的指示向所述用户终端推送 该目标资源和所述待推送广告。
参见图 8， 为本发明实施例的一种 CDN系统的又一结构示意图， 包括 处理器 61、存储器 62、输入装置 63和输出装置 64， 流量限制装置 1中的处 理器 61的数量可以是一个或多个， 图 8以一个处理器为例。 本发明的一些 实施例中， 处理器 61、 存储器 62、 输入装置 63和输出装置 64可通过总线 或其他方式连接， 图 8中以总线连接为例。
其中，存储器 62中存储一组程序代码，且处理器 61用于调用存储器 62 中存储的程序代码， 用于执行以下操作：
运营商服务器的控制器接收用户终端获取目标资源的内容请求， 其中， 运营商服务器包括控制器和若干个节点服务器；
运营商服务器的控制器根据所述内容请求获取所述目标资源对应的第 一广告呈现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广 告的呈现方式；
根据所述第一广告呈现策略生成所述运营商服务器配置的待推送广告 的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目标资源的路 径信息和所述待推送广告的路径信息生成该目标资源和所述待推送广告的 内容分发策略；
根据所述内容分发策略的指示向所述用户终端推送所述目标资源和所 述待推送广告。
在本发明的一些实施例中， 处理器 61具体用于执行：
获取所述运营商服务器中保存的用户偏好信息；
根据所述用户偏好信息和所述第一广告呈现策略生成该运营商服务器 配置的待推送广告的第二广告呈现策略。
处理器 61具体用于执行：
根据预定义的接口接收内容提供商服务器上报的所述目标资源对应的 第一广告呈现策略； 或
釆用网络爬虫获取内容提供商服务器中所述目标资源对应的第一广告 呈现策略。
在本发明的一些实施例中， 处理器 61还用于执行：
接收上传待推送广告的上传请求， 并将该待推送广告存储在运营商服务 器的各个节点服务器中。
处理器 61具体用于执行：
确定所述目标资源在所述运营商服务器的节点服务器中的位置； 根据所述内容分发策略的指示向所述用户终端推送该目标资源和所述 待推送广告。
实施本发明实施例，运营商服务器接收到用户终端获取目标资源的内容 请求， 获取该目标资源对应的第一广告呈现策略， 并根据该第一广告呈现策 略生成运营商服务器预置的推送广告的第二广告呈现策略， 同时至少根据第 二广告呈现策略、所述目标资源和所述待推送广告的路径信息生成内容分发 策略， 并根据内容分发策略的指示向用户终端推送广告和目标资源。 通过本 发明， 基于内容分发网络的运营商服务器能部署自己的广告， 同时也考虑内 容提供商对广告部署的策略， 不影响用户对内容提供商业务的访问， 同时能 给运营商增加广告收入来源， 节省内容分发网络部署的成本。
参见图 9和图 10， 为本发明的一种广告推送系统的结构示意图， 包括： CDN系统 1、 用户终端 2、 广告服务器 3和内容提供商服务器 4， 工作 过程如下：
CDN系统 1的控制器 11接收广告服务器上传待推送广告的上传请求， 并将所述待推送广告存储在内容分发网络 CDN系统的各个节点服务器中， CDN系统的各节点服务器可以部署在核心网 CN12和 /或无线接入网 WAN13 中。 CDN系统 1的控制器 11接收用户终端 2获取目标资源的内容请求， 并 根据所述内容请求定位所述目标资源， 向所述目标资源的内容提供商服务器 4获取所述目标资源对应的第一广告呈现策略， 根据所述第一广告呈现策略 生成预置的待推送广告的第二广告呈现策略， 向所述用户终端 2返回所述目 标资源， 并至少根据第二广告呈现策略、 所述目标资源和所述待推送广告的 路径信息生成内容分发策略， CDN 系统的控制器按照所述内容分发策略的 指示向用户终端推送目标资源和预置的待推送广告。 其中， 参见图 9， 内容 提供商服务器中目标资源的副本也可以同时部署在另一个第三方 CDN系统 5中， 以实现不同网络运营商之间的网络互通， 提高用户访问速度。
实施本发明实施例，运营商服务器接收到用户终端获取目标资源的内容 请求， 获取该目标资源对应的第一广告呈现策略， 并根据该第一广告呈现策 略生成运营商服务器预置的推送广告的第二广告呈现策略， 同时至少根据第 二广告呈现策略、所述目标资源和所述待推送广告的路径信息生成内容分发 策略， 并根据内容分发策略的指示向用户终端推送广告和目标资源。 通过本 发明， 基于内容分发网络的运营商服务器能部署自己的广告， 同时也考虑内 容提供商对广告部署的策略， 不影响用户对内容提供商业务的访问， 同时能 给运营商增加广告收入来源， 节省内容分发网络部署的成本。
本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流 程， 是可以通过计算机程序来指令相关的硬件来完成， 所述的程序可存储于 一计算机可读取存储介质中， 该程序在执行时， 可包括如上述各方法的实施 例的流程。 其中， 所述的存储介质可为磁碟、 光盘、 只读存储记忆体 ( ead-Only Memory, ROM )或随机存 4诸 i己忆体 ( andom Access Memory, RAM )等。
以上所揭露的仅为本发明一种较佳实施例而已， 当然不能以此来限定本 发明之权利范围， 本领域普通技术人员可以理解实现上述实施例的全部或部 分流程， 并依本发明权利要求所作的等同变化， 仍属于发明所涵盖的范围。
Claims
1、 一种基于内容分发网络的广告推送方法， 其特征在于， 包括： 运营商服务器的控制器接收用户终端获取目标资源的内容请求， 其中， 运营商服务器包括控制器和若干个节点服务器；
运营商服务器的控制器根据所述内容请求获取所述目标资源对应的第 一广告呈现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广 告的呈现方式；
根据所述第一广告呈现策略生成所述运营商服务器配置的待推送广告 的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目标资源的路 径信息和所述待推送广告的路径信息生成该目标资源和所述待推送广告的 内容分发策略；
根据所述内容分发策略的指示向所述用户终端推送所述目标资源和所 述待推送广告。
2、 如权利要求 1 所述的推送方法， 其特征在于， 所述根据所述第一广 告呈现策略生成所述运营商服务器配置的待推送广告的第二广告呈现策略 的步骤包括：
获取所述运营商服务器中保存的所述用户偏好信息；
根据所述用户偏好信息和所述第一广告呈现策略生成该运营商服务器 配置的待推送广告的第二广告呈现策略。
3、 如权利要求 2所述的推送方法， 其特征在于， 所述运营商服务器的 控制器根据所述内容请求获取所述目标资源对应的第一广告呈现策略的步 骤包括：
根据预定义的接口接收内容提供商服务器上报的所述目标资源对应的 第一广告呈现策略； 或
釆用网络爬虫获取内容提供商服务器中所述目标资源对应的第一广告 呈现策略。
4、 如权利要求 3所述的推送方法， 其特征在于， 所述运营商服务器的 控制器接收用户终端获取目标资源的内容请求的步骤之前， 还包括：
接收上传待推送广告的上传请求， 并将该待推送广告存储在运营商服务 器的各个节点服务器中。
5、 如权利要求 1-4任一项所述的推送方法， 其特征在于， 所述根据所 述内容分发策略的指示向所述用户终端推送所述目标资源和所述待推送广 告的步骤包括：
确定所述目标资源在所述运营商服务器的节点服务器中的位置； 根据所述内容分发策略的指示向所述用户终端推送该目标资源和所述 待推送广告。
6、 如权利要求 5任所述的推送方法， 其特征在于， 所述确定所述目标 资源在所述运营商服务器的节点服务器中的位置的步骤包括：
根据所述内容请求判断所述运营商服务器的节点服务器中是否存在所 述目标资源， 若为是， 则定位到所述目标资源， 若为否， 则向所述内容提供 商服务器请求该所述目标资源。
7、 一种内容分发网络 CDN系统， 其特征在于， 包括：
接收模块， 用于接收用户终端获取目标资源的内容请求；
获取模块， 用于根据所述内容请求获取所述目标资源对应的第一广告呈 现策略， 其中， 该第一广告呈现策略为内容提供商服务器配置的广告的呈现 方式；
生成模块， 用于根据所述第一广告呈现策略生成运营商服务器配置的待 推送广告的第二广告呈现策略， 并至少根据该第二广告呈现策略、 所述目标 资源的路径信息和所述待推送广告的路径信息生成该目标资源和所述待推 送广告的内容分发策略；
推送模块， 用于根据所述内容分发策略的指示向所述用户终端推送所述 目标资源和所述待推送广告。
8、 如权利要求 7所述的内容分发网络系统， 其特征在于， 所述生成模 块包括：
获取单元， 用于获取所述运营商服务器中保存的用户偏好信息； 生成单元， 用于根据所述用户偏好信息和所述第一广告呈现策略生成该 运营商服务器配置的待推送广告的第二广告呈现策略。
9、 如权利要求 8所述的内容分发网络系统， 其特征在于， 所述获取模 块包括：
接收单元， 用于根据预定义的接口接收内容提供商服务器上报的所述目 标资源对应的第一广告呈现策略； 或
爬取单元， 用于釆用网络爬虫获取内容提供商服务器中所述目标资源对 应的第一广告呈现策略。
10、 如权利要求 9所述的内容分发网络系统， 其特征在于， 还包括： 配置模块， 用于接收上传待推送广告的上传请求， 并将该待推送广告存 储在运营商服务器的各个节点服务器中。
11、如权利要求 7-10任一项所述的内容分发网络系统， 其特征在于， 所 述推送模块包括：
定位单元， 用于确定所述目标资源在所述运营商服务器的节点服务器中 的位置；
推送单元， 用于根据所述内容分发策略的指示向所述用户终端推送该目 标资源和所述待推送广告。
12、 一种广告推送系统， 其特征在于， 包括内容提供商服务器、 用户终 端、 广告服务器和如权利要求 7-11任一项所述的内容分发网络系统。
13、 如权利要求 12所述的广告推送系统， 其特征在于， 所述内容分发 系统中的节点服务器部署在核心网 CN和 /或无线接入网 WAN中。
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| US10148727B2 (en) * | 2014-12-31 | 2018-12-04 | Vidscale Services, Inc. | Methods and systems for an end-to-end solution to deliver content in a network |
| CN106331076A (zh) * | 2016-08-17 | 2017-01-11 | 北京小米移动软件有限公司 | 广告推送方法及装置 |
| CN106385455A (zh) * | 2016-09-23 | 2017-02-08 | 成都知道创宇信息技术有限公司 | 一种基于cdn镜像的整站锁设置方法 |
| CN107968842B (zh) * | 2017-12-26 | 2020-12-08 | 百度在线网络技术（北京）有限公司 | 基于分布式系统的新闻推送方法、装置及设备 |
| CN109064202A (zh) * | 2018-06-11 | 2018-12-21 | 广东因特利信息科技股份有限公司 | 一种互联网广告批量发布方法、介质、电子设备及装置 |
| JP7087832B2 (ja) * | 2018-08-28 | 2022-06-21 | トヨタ自動車株式会社 | 情報処理装置、情報処理方法および情報処理プログラム |
| CN110445670B (zh) * | 2019-06-26 | 2022-05-17 | 网宿科技股份有限公司 | 一种服务器加速服务效果的测试方法及系统 |
| CN112422995A (zh) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | 降低流量成本的系统及工作方法 |
| CN112788133A (zh) * | 2020-12-31 | 2021-05-11 | 上海卓悠网络科技有限公司 | 一种基于广告的信息交互方法及设备 |
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| CN101742245A (zh) * | 2009-11-17 | 2010-06-16 | 中兴通讯股份有限公司 | 一种iptv系统及其集成第三方广告子系统的方法 |
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| CN102754096A (zh) * | 2009-08-05 | 2012-10-24 | 艾法罗媒体有限责任公司 | 补充媒体递送 |
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