WO2014098440A1

WO2014098440A1 - Advertisement system and method using file download window

Info

Publication number: WO2014098440A1
Application number: PCT/KR2013/011720
Authority: WO
Inventors: 최성은
Original assignee: Choi Sung Eun
Priority date: 2012-12-17
Filing date: 2013-12-17
Publication date: 2014-06-26
Also published as: KR20140079580A

Abstract

Disclosed are an advertisement system and method using a file download window. The system includes: a file server that provides files; an advertisement providing server that provides a predetermined advertising copy in advance or in real time in association with files provided from the file server; and a smart terminal which downloads the files provided from the file server and the advertising copy provided from the advertisement providing server, and which gradually exposes and displays the downloaded advertising copy in advance or in real time on a bar representing a download progress rate in a file download window of a file being downloaded. The smart terminal further downloads advertisement music files related to the advertising copy on the bar from the advertisement providing server, plays the advertisement music files during the downloading of the files, additionally displays an access button for accessing a corresponding advertisement web site on the bar or the file download window, and receives as a reward a download fee of a subscription-based file when a user accesses the corresponding advertisement web site using the access button in the case in which the files are subscription-based ones. According to the present invention, the curiosity of a user on the advertising copy can be stimulated and advertisement effects can be increased by gradually exposing and displaying the downloaded advertising copy on a bar of the file download window of files being downloaded.

Description

Advertising system and method using file download window

The present invention relates to an advertising system and method, and more particularly to an advertising system and method using a file download window.

Smart terminals such as smartphones and tablet PCs have already replaced PCs in most functions such as the Internet and video, except for a few things such as document work.

Smart terminals have already achieved large capacity and miniaturization in the memory part, which are satisfactory in their capacity and size.

Smart devices allow you to download and watch large-capacity movies or download thousands of music files on the go. Also, in recent years, the function as a client terminal utilizing the storage space of a large-capacity server has become important due to the improvement of cloud services.

As such, users download and upload large amounts of data such as applications, music, videos, and photos several times a day on a smart terminal.

Although the transfer speed of LTE and Wi-Fi has become very fast, still, a large file size of several gigabytes should be taken into consideration for downloading, and even when uploading for backup, such a transfer waiting time is still inconvenient during use. Makes you feel.

As such, the file download time during the use of the smart terminal is a problem that the user becomes a tedious time or boring or uncomfortable waiting time.

An object of the present invention is to provide an advertising system using a file download window.

Another object of the present invention is to provide an advertisement method using a file download window.

The advertisement system using the file download window according to the above object of the present invention, a file server for providing a file; An advertisement providing server for providing predetermined advertisement text in advance or in real time in association with a file provided by the file server; Download the file provided by the file server and the advertisement text provided by the advertisement providing server, and the advertisement text downloaded in advance or in real time on a bar indicating the download progress in the file download window of the file being downloaded. It may be configured to include a smart terminal to gradually expose and display according to the download progress.

Here, the smart terminal further downloads the advertisement music related to the advertisement text on the bar from the advertisement providing server and plays it during the download of the file, and connects the access button for accessing the advertisement website. (bar) or additionally displayed on a file download window, and in the case of a paid file, when the user accesses the corresponding advertisement website using the access button, the download cost of the paid file may be provided as a reward. have.

In this case, the advertisement providing server provides advertisement phrases in question form related to the advertisements or advertisement contents included in the advertisement music, and the smart terminal answers the advertisement phrases in the question format on the file download window. When inputted from the user into the input field provided in advance and transmitted to the advertisement providing server, it may be configured to automatically enter the prize draw or to provide a reward.

According to another aspect of the present invention, there is provided an advertisement method using a file download window, comprising: downloading, by a smart terminal, predetermined advertisement text and advertisement music from an advertisement providing server in advance; Downloading, by the smart terminal, a file from a file server; Downloading, by the smart terminal, predetermined advertisement text and advertisement music in real time from a file server when the pre-downloaded advertisement text and advertisement music do not exist or have already been used for advertisement; Displaying, by the smart terminal, a file download window including a bar indicating a download progress rate of the downloaded file and a connection button for accessing an advertisement web site; Gradually displaying and displaying the advertisement text downloaded in advance or in real time according to the download progress rate of the file, and playing the advertisement music; When the smart terminal accesses the advertisement web site using the access button, the advertisement providing server may include providing a download fee of the file to the smart terminal as a reward.

In this case, the smart terminal gradually exposes and displays the advertisement text downloaded in advance or in real time according to the download progress rate of the file, and playing the advertisement music. In the case of advertising phrases in the form of questions related to the content of the advertisement, the smart terminal receives the answer to the advertising phrases of the question format from the user in the input field provided on the file download window in advance to send to the advertisement providing server; The advertisement providing server may be configured to check the answer so that the smart terminal automatically enters a predetermined prize draw or provide a reward to the smart terminal.

According to the advertisement system and method using the file download window as described above, the advertisement text is gradually exposed and displayed on the bar of the file download window during the file download, causing the user to be curious about the advertisement text and advertising effect. Can increase. On the other hand, when the advertisement music associated with the advertising text is played together and connected to the advertisement website on the file download window, by providing a file download fee as a reward, the advertisement exposure effect can be enhanced.

In addition, by asking the contents of the advertisement included in the advertisement music, receiving the answer and providing the reward, the concentration of the advertisement can be increased and the advertisement effect can be maximized.

1 is a block diagram of an advertisement system using a file download window according to an embodiment of the present invention.

2 is an exemplary view of a file download window according to an embodiment of the present invention.

3 is a flowchart illustrating an advertisement method using a file download window according to an embodiment of the present invention.

As the inventive concept allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description.

However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the drawings, similar reference numerals are used for similar elements.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, an advertisement system 100 (hereinafter, referred to as an advertisement system) using a file download window according to an embodiment of the present invention may be a file server 110, an advertisement providing server 120, and a smart terminal. 130 may be configured to include.

The advertisement system 100 is configured to gradually expose and display advertisement text on the bar of the file download window according to the download progress rate and to play the related advertisement music during the file download of the smart terminal 130. When accessing a web site through an advertisement web site access button on a file download window, a file download fee is provided as a reward to increase an advertisement effect. In addition, by asking questions using advertisements, etc. in the advertisement music, and receiving them as a reward, the effect of the advertisement can be maximized and the boring time of the user can be meaningfully used. Hereinafter, the detailed structure is demonstrated.

The file server 110 is configured to provide a file to the smart terminal 130. The file includes both a video and a photo, and the file server 110 may be a file server of an effective site that provides various files.

The advertisement providing server 120 may be configured to provide predetermined advertisement text to the smart terminal 130 in advance or in real time in association with a file provided from the file server 110. Ad copy does not have to be directly related to the file. The advertisement text is preferably a simple sentence that is displayed on the bar of the file download window. The promotional text may include a simple logo, a pattern, or an image. It can also be simple flash content.

Meanwhile, the advertisement providing server 120 may be configured to further provide advertisement music related to the advertisement phrase to the smart terminal 130. The advertisement music may be background music not related to the advertisement text, but may be music related to the advertising text or voice advertising content including a comment related to the advertising text.

The smart terminal 130 may be configured to download a file provided from the file server 110 and advertisement text provided from the advertisement providing server 120. In this case, the advertisement text may be received in real time when the file is downloaded, but may be configured to be downloaded and stored in advance regardless of the file.

The smart terminal 130 displays a file download window with respect to the file being downloaded from the file server 110 and displays the advertisement text downloaded in advance or in real time on the bar indicating the download progress in the file download window. It can be configured to gradually expose and display accordingly. In other words, when the bar is gradually filled as the download progresses, the advertisement text may be gradually exposed as the download progresses, so that the bar may be completely exposed at 100% download. This can lead to curiosity and concentration on advertising text. In this case, the smart terminal 130 may be configured to play the advertisement music related to the advertisement text on the bar during the download of the file.

Meanwhile, the smart terminal 130 may be configured to additionally display a connection button on a bar or a file download window for accessing a corresponding advertisement web site related to the advertisement text on the file download window. In this case, when the user wants to know more about the advertising product or the advertising service, the user may actively collect more information. In addition, when a user accesses an advertisement web site through a file download completion number access button, the advertiser may provide a file download fee as a reward, thereby increasing the number of advertisement exposures.

On the other hand, the advertisement providing server 120 may provide advertisement phrases in the form of questions or advertisements related to the advertisement content included in the advertisement music. In this case, after the file download is completed, the user inputs an answer to the question in a predetermined field prepared on the file download window and transmits the result to the advertisement providing server 120, and the advertisement providing server 120 checks the file and sends the file to the advertisement providing server 120. It may be configured to provide a download fee as a reward or to automatically enter a prize draw. Even in such a case, since the user can listen to the advertisement and the like, the advertisement effect is increased.

In a different view from the above description, the smart terminal 130 may transmit a file to another smart terminal in a P2P format instead of downloading from the file server 110. In this case, the application of the smart terminal 130 of the transmitting side may be configured to transmit a predetermined message phrase together. In addition, the smart terminal of the receiving side may be configured to display such message phrases gradually on the file download window according to the file download progress rate. Such a message phrase may be a simple comment to a friend, or in the case of a file requiring security, the password of the file may be written in the message phrase and sent.

Referring to FIG. 2, a file download window 10 is displayed. The file download window 10 includes a bar 11,

connection buttons

12 and 13, an input box 14, and a transmission button 15. The bar 11 is filled with blue according to the progress of the file download, and it can be seen that "only you" is exposed in the advertisement phrase "wine chardonnay only for you" and "wine chardonnay" is currently hidden.

Here, by the time the file download is almost completed, there is a connection button 12 on the bar 11. That is, the advertisement text is read out, and the access button 12 is exposed by the time the advertisement music is completely played so that the advertisement connection can be performed secondarily. Of course, it may also be configured to have a connection button 13 separately from the bar 11.

It may also be configured to have an input field 14 and a send button 15 to enter an answer to the advertising text in question form. Such an answer may be used by the advertisement providing server 120 to confirm or automatically apply for a prize draw or provide a reward with the number of the smart terminal 130.

Referring to FIG. 3, first, the smart terminal 130 downloads predetermined advertisement text and advertisement music from the advertisement providing server 120 in advance (S101).

Next, the smart terminal 130 downloads a file from the file server 110 (S102).

At this time, it is determined whether there is no advertisement text and advertisement music previously downloaded to the smart terminal 130 or has already been used for the advertisement (S103).

If there is no advertisement phrase or advertisement music or if the advertisement has already been determined, the smart terminal 130 downloads the predetermined advertisement phrase and advertisement music in real time from the file server 110 (S104).

Next, the smart terminal 130 displays a file download window including a bar indicating a download progress rate of the currently downloaded file and a connection button for accessing the advertisement web site (S105).

Next, the smart terminal 130 gradually displays and displays advertising text downloaded in advance or in real time according to the download progress rate of the file, and plays the advertising music (S106).

Here, the smart terminal 130 determines whether the advertising phrase is advertising phrases in the form of questions related to the advertising content or advertising content included in the advertisement music (S107).

In the case of non-question advertisement text, when the smart terminal 130 accesses the advertisement web site using the access button, the advertisement providing server 130 provides the smart terminal 130 with a fee for downloading the file to the smart terminal 130. (S108).

However, in the case of the advertising text of the question format, the smart terminal 130 receives an answer to the advertising text of the question format from the user in the input field provided on the file download window in advance and transmits it to the advertisement providing server 130 ( S109).

The advertisement providing server 120 checks the answer so that the smart terminal 130 automatically enters a predetermined prize draw or provides a reward to the smart terminal 130 (S110).

Although described with reference to the above embodiments, those skilled in the art can understand that the present invention can be variously modified and changed without departing from the spirit and scope of the invention described in the claims below. There will be.

The present invention relates to an advertising system and method, and may be used in public relations, marketing, and advertising industries of companies, products, and the like.

Claims

A file server serving the file;

An advertisement providing server for providing predetermined advertisement text in advance or in real time in association with a file provided by the file server;

Download the file provided by the file server and the advertisement text provided by the advertisement providing server, and the advertisement text downloaded in advance or in real time on a bar indicating the download progress in the file download window of the file being downloaded. It includes a smart terminal that gradually exposes and displays according to the download progress,

The smart terminal,

Download the advertisement music related to the advertisement phrase on the bar from the advertisement providing server and play it during the download of the file, and download the access button on the bar or the file to access the advertisement website. The advertisement system using the file download window, which is additionally displayed on the window and, in the case of the paid file, receives a download cost of the paid file as a reward when the user accesses the corresponding advertisement website using the access button. .
The method of claim 1, wherein the advertisement providing server,

Providing advertisement text in a question format related to the advertisement or advertisement content included in the advertisement music, and the smart terminal inputs an answer to the advertising text in the question format from a user in an input field provided on the file download window in advance. Receiving and transmitting to the advertisement providing server, to automatically enter the prize draw or to provide a reward, characterized in that using the file download window.
Downloading, by the smart terminal, predetermined advertisement text and a from an advertisement providing server;

Downloading, by the smart terminal, a file from a file server;

Downloading, by the smart terminal, predetermined advertisement text and advertisement music in real time from a file server when the pre-downloaded advertisement text and advertisement music do not exist or have already been used for advertisement;

Displaying, by the smart terminal, a file download window including a bar indicating a download progress rate of the downloaded file and a connection button for accessing an advertisement web site;

Gradually displaying and displaying the advertisement text downloaded in advance or in real time according to the download progress rate of the file, and playing the advertisement music;

And when the smart terminal accesses the advertisement web site by using the access button, the advertisement providing server providing the file download fee to the smart terminal as a reward.
The advertisement text of claim 3, wherein the smart terminal gradually exposes and displays the advertising text downloaded in advance or in real time according to the download progress rate of the file, and playing the advertising music. If the ad text is in the form of a question related to an embedded comment or ad content,

Receiving, by the smart terminal, an answer to the advertising phrase in question form from a user in an input field provided on the file download window in advance to the advertisement providing server;

The advertisement providing server checks the answer to allow the smart terminal to automatically enter a predetermined prize draw or to provide a reward to the smart terminal further comprising the method of using a file download window.