WO2013159309A2

WO2013159309A2 - Food advertisement method

Info

Publication number: WO2013159309A2
Application number: PCT/CN2012/074744
Authority: WO
Inventors: 邱翊哲
Original assignee: Chiu Yi-Che
Priority date: 2012-04-26
Filing date: 2012-04-26
Publication date: 2013-10-31

Description

Food advertising method

The invention relates to a food advertising method.

Background technique

In the current economic society, food manufacturers buy their own raw materials and provide the manufactured products to the public. And put their own brand on the product packaging, in order to achieve the effectiveness of promoting the brand. Consumers also need to pay money to get food when they buy food. Therefore, companies focus on the development of food, and consumers also feel that spending money to buy food is a matter of course. Thus, the law of this law runs on the economic market year after year.

However, the above food advertising method only advertises the brand of the product on the product packaging. The design cost and the printing cost of the advertisement are usually passed on the price of the commodity, and are borne by the consumer. For the consumer, it is undoubtedly It adds to the weight and reduces the competitiveness of the food.

Secondly, the above food advertising method does not have the effect of increasing the effectiveness of advertising, but it must be on the packaging, otherwise the appearance of the product will be too monotonous and unattractive. For food manufacturers, it is a Quite a dilemma.

Moreover, the above-mentioned food advertising method has to replace the new content every time, in order to keep the consumer fresh, however, each time the content is changed, it is necessary to redesign and pay a design fee, which is quite uneconomical.

Summary of the invention In view of this, the main object of the present invention is to provide a food advertising method, which can be used by a third-party manufacturer to obtain the right to use the advertisement on the packaging material, and can be used by the consumer to purchase even at a lower price than the original price. To obtain the above purpose free of charge, the present invention adopts the following technical solutions:

A food advertising method is applied to a packaging material for accommodating a food product, and the food advertising method comprises the following steps:

Step 1: forming a supplier identification part, at least a third party identification part and a product name identification part on the packaging material;

Step 2: - the food supplier marks the relevant information of the food on the supplier identification department, and marks the product name of the food on the product name identification part; Step 3: At least one third party manufacturer pays the food supplier And obtain the right to use the third party identification department;

Step 4: The third party manufacturer signs an advertisement content on the third party identification department;

Step 5: notify the consumer of the actual type of the food before the food is sold or sent;

Step 6: Ship the food to a place of sale or delivery.

The use permission of the third-party identification department obtained by the third-party manufacturer is determined to be used in a specific type of food in a specific period, and after the specific period is exceeded, the use right of the third-party identification part of the third-party manufacturer is transferred to other Kind of food Thereby, the food advertising method of the present invention is a third-party identification part for a non-food supplier to advertise content to the packaging material, and the food supplier can subsidize the cost paid by the third-party manufacturer to the packaging. The cost of the material or the food, and directly reflect the price of the food and lower the price of the food B, so that consumers can buy or even obtain the food at a lower price than the original price, creating a win-win situation.

DRAWINGS

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a flow chart of the present invention.

2 is a schematic view of the present invention applied to a plastic wrapper.

Figure 3 is a schematic illustration of the application of the present invention to a PET bottle.

[Main component symbol description]

1: packaging material 31 : 2D barcode

2: Supplier Identification Department 4: Product Name Identification Department

3: Third Party Identification Department S01~S06: Steps

detailed description

In the following, the structural features of the present invention and the intended effects thereof will be described in a preferred embodiment, and are not intended to limit the scope of the invention as claimed.

Referring to FIG. 2 and FIG. 3, the food advertising method of the present invention is applied to a packaging material 1 for accommodating a food. The material of the packaging material 1 depends on the type of food to be accommodated. For example, the food is a rice ball, bread, burger, sandwich, etc., which has a specific shape and needs to be kept fresh, usually using plastic wrapping paper. (As shown in Figure 2) or paper wrapper, etc. as its packaging material. If it is a liquid food such as a beverage, it is usually used as a packaging material using a PET bottle (as shown in Fig. 3), an aluminum foil bag or a paper box.

Referring to FIG. 1 to FIG. 3, the food advertising method comprises the following steps: Step S01: Forming a supplier identification part 2, at least one third party identification part 3 and a product name identification part 4 on the packaging material 1.

Step S02: The food supplier indicates the related information of the food on the supplier identification part 2, for example, the actual content of the food, the food additive, the expiration date, the information of the food supplier, and the like, and the product name identifier The name of the product of the food is indicated on the part 4 so that the consumer can know the actual information of the food.

Step S03: The third party manufacturer obtains the right to use the third party identification unit 3 from the food supplier, and the third party manufacturer is a manufacturer other than the food supplier. Preferably, the third party manufacturer pays the food supplier a certain amount of money, thereby obtaining the right to use the third party identification unit 3. Of course, in other embodiments, the third-party vendor may also obtain the right to use the third-party identification unit 3 in other manners. In this embodiment, the food supplier returns all the fees paid by the third party manufacturer to the price of the food. For example, if the original price of the food is 25 yuan, the third party manufacturer The food is paid for the amount of 3 yuan to obtain the right to use the third-party identification department of the packaging material, and the food supplier returns the cost of the third-party manufacturer 3 yuan to the price of the food, so that the actual price of the food By reducing the price by 3 yuan, the consumer can purchase the food by paying only 22 yuan lower than the original price of 25 yuan. Same If the third-party manufacturer obtains the right to use the third-party identification department 3 for the amount of 25 yuan per unit of food, the actual price of the food will be reduced by 25 yuan, that is, the food is in the sales channel. On the shelf, the system displays 0 yuan (ie free), whereby consumers can get the food for free.

In addition, in other embodiments, the packaging material 1 may also have a plurality of third-party identification parts (not shown), so the packaging material 1 has a plurality of third-party identification parts at the same time for different third-party manufacturers to serve the food. The supplier obtains the right to use one of the third identification departments.

Step S04: The third-party manufacturer marks an advertisement content on the third-party identification part 3, and the advertisement content includes a pattern, a text or any combination thereof, for example, a pattern, a logo of the third-party manufacturer's own product, or the first The trademark of the three parties. The advertisement content includes at least one two-dimensional barcode 31. Preferably, the two-dimensional barcode 31 is a QR code, and the two-dimensional barcode 31 is read by a multimedia device, and the multimedia device is connected to a server. The multimedia device can be a smart phone or a tablet computer. The third-party manufacturer can set up a website on the server, and provide information about the activities of the third-party manufacturer or the prize-winning question on the website, preferably, the event information or the award-rewarding system and The food is relevant, for example, collecting a number of the third party identification parts for free or discounted food. More importantly, the server includes an analysis software that counts the number of consumers actually logging into the website and analyzes the actual effective rate of advertisements so that third-party vendors can quickly learn the effectiveness of their advertisements, and The third party manufacturer can inform the food supplier of the analysis result to facilitate the judgment of the food supplier What kind of food is suitable for which category of third-party manufacturers, and thereby improve the advertising effect of the third-party identification department.

Step S05: Before the food is sold or sent, the food supplier can use the television advertisement, the internet or the leaflet to inform the consumer, let the consumer know the actual type of the food early, and know the food early. Which sales channel can be purchased or where it can be sent free of charge.

Step S06: The food is transported to a sales route or a delivery location.

In summary, the food advertising method of the present invention provides one or more third-party identification departments for use by third-party manufacturers of non-food suppliers in addition to the information on the product names and foods that must be published on the packaging materials, and The third-party manufacturer pays a fee to the food supplier to obtain the right to use the third-party identification department. The food supplier will return the money to the consumer and lower the price of the food, so that the consumer can use less than the original price. Or get food for free.

Secondly, the two-dimensional barcode and the analysis software of the server can be used by third-party manufacturers to analyze the actual effective access rate of the advertisement every day, without waiting for the food supplier to provide information, and simultaneously publishing more advertisements or activities. On the website, after the consumer reads the 2D barcode using the multimedia device in his hand, he browses and knows more advertisements or active content on the website.

It is worth mentioning that, in this embodiment, the usage authority of the third-party identification unit 3 obtained by the third-party manufacturer is used for a specific type of food in a specific period, and after the specific period is exceeded, the specific category The right to use the third party identification part 3 of the packaging material of the food is transferred to other third party manufacturers, whereby the packaging The third-party identification part 3 of the material 1 can be periodically provided to different third-party manufacturers, so that the third-party identification part 3 of the packaging material 1 periodically updates the advertisement content, and the advertisement content of each period is low in repetition and brings to the consumer. A sense of novelty, and waiting for the next issue of advertising content with full expectation. As for the original third-party manufacturer's third-party identification department, the right to use the product is transferred to other types of food packaging materials. For the original third-party manufacturers, they can constantly change the advertisement content to be printed to different foods. Types of packaging materials, to maximize the cost of advertising

,

Rrff o

Claims

Rights request

A food advertising method for use in a packaging material for containing a food product, the food advertising method comprising the following steps:

Step 1: forming a supplier identification department, at least one third party identification part and a product name identification part on the packaging material;

Step 2: - the food supplier marks the relevant information of the food on the supplier identification department, and marks the product name of the food on the product name identification part; Step 3: at least one third party manufacturer obtains the food product from the food supplier The right to use the third party identification department;

Step 4: The third party manufacturer marks an advertisement content on the third party identification department.

2. The food advertising method of claim 1, further comprising a step 5: notifying the consumer of the actual type of the food before the food is sold or sent.

3. The food advertising method of claim 2, further comprising a step 6: transporting the food to a place of sale or delivery.

4. The food advertising method according to claim 1, wherein the third-party manufacturer obtains the use right of the third-party identification department for use in a specific type of food within a specific period, and after the specific period, the third party The right to use the third-party identification department of the manufacturer is transferred to other types of food.

5. The food advertising method according to claim 1, wherein the third-party manufacturer obtains the right to use the third-party identification department after the food supplier pays a certain amount of the fee, and the food supplier supplies the third-party manufacturer The cost of delivery is returned to the price of the food, so that the consumer can get the food at a price lower than the original price or free of charge. mouth

6. The food advertising method of claim 1, wherein the advertising content comprises a pattern, a text, or any combination thereof.

7. The food advertising method of claim 6, wherein the advertising content comprises at least one two-dimensional barcode that is read by a multimedia device and wired to a server.

8. The food advertising method of claim 7, wherein the server comprises an analysis software.