WO2013116404A2 - Procédés et appareil pour un kiosque de vente préalable automatisé - Google Patents

Procédés et appareil pour un kiosque de vente préalable automatisé Download PDF

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Publication number
WO2013116404A2
WO2013116404A2 PCT/US2013/023942 US2013023942W WO2013116404A2 WO 2013116404 A2 WO2013116404 A2 WO 2013116404A2 US 2013023942 W US2013023942 W US 2013023942W WO 2013116404 A2 WO2013116404 A2 WO 2013116404A2
Authority
WO
WIPO (PCT)
Prior art keywords
product
purchaser
purchase
software
sales
Prior art date
Application number
PCT/US2013/023942
Other languages
English (en)
Other versions
WO2013116404A3 (fr
Inventor
Robert Davidson
Original Assignee
Purple Key, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Purple Key, Inc. filed Critical Purple Key, Inc.
Priority to RU2014114922A priority Critical patent/RU2014114922A/ru
Priority to EP13742969.2A priority patent/EP2718894A4/fr
Publication of WO2013116404A2 publication Critical patent/WO2013116404A2/fr
Publication of WO2013116404A3 publication Critical patent/WO2013116404A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Definitions

  • Brick and mortar sales teams also compete with virtual online storefronts.
  • Virtual online stores often provide for automatons to answer online questions and may even include a live operator to enter into text dialogues with a customer.
  • Today' s marketplace therefore allows Purchasers to complete a purchase of a good or service at a brick and mortar store or via an online storefront. Many advantages exist for both venues.
  • Online Products are often very competitive in price and allow a Purchaser to compare pricing and availability from vendors in many places throughout the world.
  • online vendors are often not required to collect state sales tax, which provides an additional incentive for a Purchaser to purchase a Product online. Online shopping may also be conducted from almost anywhere, even from within the aisle of a store in which a Purchaser went to view a Product, or a Purchasers home.
  • Local Vendors compete with online vendors by offering competing advantages.
  • a Purchaser may conduct a firsthand inspection of a look and feel of a Product and determine which Product best suits the Purchaser's needs.
  • a Local Vendor provides immediate access to the Product wherein the Purchaser receives it without delay.
  • store stock availability means that a Local Vendor typically does not charge any shipping costs or restocking fees, which an online vendor may.
  • a Local Vendor may provide excellent customer service and create a
  • An interactive customer kiosk works in conjunction with a data base descriptive of a product line maintained by a brick and mortar store and a Buyer' s mobile device, such as a cellular phone.
  • the kiosk includes a processor operative with executable software for vetting customers and queuing up appropriate sales help for respective Buyers.
  • the kiosk may present information to a Buyer about specific products carried by the store and prepare Sales Help with knowledge of the Buyer's interests.
  • the kiosk provides a Buyer with a priority token on their mobile device.
  • a priority token may include a simple sequential order for a next Buyer to be assisted by in store sales persons, and/or a profile detailing a type of product a Buyer is interested in and an indication of a type of assistance the Buyer is seeking.
  • the present invention also assists in making local brick and mortar type shopping more competitive with an online purchase experience.
  • the present invention may provide a Purchase Incentive, such as a one day in store coupon related to a product inquiry made by a Buyer.
  • the Purchase Incentive may be provided via a virtual artifact displayable on a Purchaser's mobile device.
  • Input into the kiosk may be used to generate an automated request from a Purchaser for a Purchase Incentive and automatically provide a Purchase Incentive to the Purchaser for a purchase at a vendor local to the Purchaser's location.
  • the Purchase Incentive may be received independent of a Point of Sale system utilized by the Local Vendor.
  • a related aspect of the present invention provides methods and apparatus for generating and presenting an interface which facilitates a user in providing information to the server and receiving a TPDA based upon the provided information.
  • the interface may be presented over a distributed network, such as the Internet, and may be accessed with any network access device, such as, by way of example: a personal computer, a laptop, a mobile phone, a tablet device, or other device with a user interface that facilitates access to Internet uniform resource locators.
  • Automated apparatus may receive information descriptive of one or more of: a Purchaser, a location of the Purchaser, a desired place of purchase for the Purchaser, and Purchase Priorities specific to the Purchaser.
  • the automated apparatus provides one or more Third Party Purchase Incentives (TPPI), such as, for example, a Third Party Discount Artifacts (TPDA) to the Purchaser.
  • TPPI Third Party Purchase Incentives
  • TPDA Third Party Discount Artifacts
  • the Third Party Discount Artifact may be utilized in conjunction with a Purchase from a vendor local to the Purchaser and the Purchaser may receive one or both of: a discount and remuneration based on completion of a Purchase of a Product or Service from a vendor local to the Purchaser.
  • input may be received into a computer server via a distributed network and processed to generate an association of one or more Products or Services available from a specific Vendor local to a Purchaser.
  • the computer server may make available to the Purchaser a TPDA for use with a purchase from a vendor identified as being local to the Purchaser.
  • a software engine included in the server may be used to match specific TPDAs with a Product a Purchaser has shown interest in, and a vendor local to the Purchaser that may supply the Product..
  • Fig. 1A illustrates a block diagram of some aspects of the present invention.
  • Fig. 1B-C illustrate additional exemplary embodiments of a kiosk that may be used in some implementations of the present invention.
  • Fig. 2 illustrates a flow diagram of method steps that may be used to implement some embodiments of the present invention.
  • Fig. 3 illustrates a block diagram of a purchase process that may be used to implement embodiments of the present invention.
  • Fig. 4 illustrates diagram of additional method steps that may be used to implement some embodiments of the present invention.
  • the Priority Artifact may be used to indicate an order of sales assistance.
  • the Priority Artifact may indicate one or more of: a type of assistance requested, a product type for which assistance is requested, a time that assistance may be provided, a store location at which assistance is requested.
  • a Purchaser may indicate a geographic range that may be considered local.
  • the automated apparatus is additionally functional to transmit to the Purchaser data descriptive of one or more merchants that are Local to the Purchaser.
  • the automated apparatus also transmits an artifact which provides an incentive for the Purchaser to complete a purchase of the recommended Product from the Local merchant.
  • Offered for sale may include one or more of: a product physically in stock at a brick and mortar location; a product carried by a chain associated with the store at which the Kiosk 101A-101C is located, a product determined to be suitable for the Purchaser 102 according to Emotional Motivators; and a Product associated with a Lela list maintained by the Purchaser 102.
  • a flow diagram illustrates a method for an Engine that may be utilized in implementing some embodiments of the present invention.
  • the engine may provide one or both of a Sales Priority Artifact and a Purchase Incentive, as well as other sales related information.
  • the engine may include, for example, one or more servers in logical
  • the Engine receives user identification and a location of the user.
  • the user identification may include for example an account number or user login.
  • the user location may include GPS data transmitted from a Purchaser Mobile Device.
  • GPS coordinates may be tracked until a Purchaser Mobile Device enters into a building wherein a GPS signal may no longer be available to the Purchaser Mobile Device.
  • accelerometers may be that are included within the Mobile Device to track movement within the building. Movement within the building, for example, may indicate an aisle in which a Purchaser transmits a request for a Purchase Incentive Artifact.
  • the Engine will transmit to the Purchaser a Sales Priority Artifact indicative of timing of one or more of: an order of receipt of sales assistance; a type of sales assistance and a location of sales assistance.
  • the Engine may receive a request for a specific vendor Purchase Incentive and at 210, the Engine transmits the Purchase Incentive to the Mobile Device associated with the Purchaser.
  • the transmission may be for example, via a distributed network, such as the Internet, or via a cellular network, such as via 3G, 4g or other cellular standard.
  • the redemption request may include one or more of: a code, pattern , number or other mark from a POS receipt; a scan of a code, pattern , number or other mark on a sticker affixed on or near a POS terminal; a scan of a card or coupon provided by a POS operator , wherein the card or coupon may include a code, pattern , number or other mark, an identifier from a card processor indicating that a purchase was completed, or other data indicative of the completion of a purchase of a Product with which a Purchase Incentive is associated.
  • the Engine may log, or otherwise store data descriptive of a Product for which one or both of: a redemption request is received and a redemption request is transacted.
  • a Mobile Device operated by a Purchaser may be used to both request sales assistance and a Purchase Incentive Artifact.
  • the Mobile Device may also be used to complete a Purchase Incentive transaction.
  • the present invention allows for aggregation of data descriptive of a time, date and place of sales assistance requests which result in the generation of Sales Priority Artifacts, as well Product types for which the Sales Priority Artifacts are generated.
  • the present invention teaches tracking whether sales assistance related to a Sales Priority Artifact is completed, and if it is completed, a time, date and place of provision of sales assistance, a type of sales assistance, as well a Product associated with the sales assistance.
  • analysis may include a time delta between a time of a sales assistance request and provision of the sales assistance.
  • Additional analysis may include Product types for which Sales Priority Artifacts are generated and/or redeemed, brands, vendors, purchase amounts, frequencies of Sales Priority Artifact requests, geographic areas, time of year, demographics associated with a geographic area in which Sales Priority Artifacts are requested, how sales assistance tracks against economic data associated with a geographic area, and tracking Sales Priority Artifact request and redemption against almost any other data.
  • Fig. 3 a process is presented according to some embodiments of the present invention that include the provision of a sales incentive along with a request for sales assistance.
  • the aggregated data is input into a Product and Service Classification and Categorization Engine.
  • the engine is a computerized apparatus with programmable code.
  • the programmable code is executable upon demand to parse, sort and link various aspects of the aggregated data according to one or both of predefined taxonomies and relationships and taxonomies and relationships "grown" as a result of data analysis. For example, it is within the scope of the present invention to associate product data with taxonomies and relationships previously encountered by a Product and Service Classification and Categorization Engine or have the engine create new taxonomies and relationships, based upon aggregated Product data received.
  • multi-dimensional data may therefore be generated which includes taxonomy tables relevant to a Product and which excludes taxonomy tables not relevant to a Product.
  • a Categorization and Classification Engine will allocate at least some of the aggregated data into a relatively objective "Hard” Classification Dictionary.
  • a Hard classification may include, for example, one or more of: Meals, Movies, Television, Entertainment, Functional Business, Health, Fitness, Spas, Medical, Domestic, Foreign, and Commodity, environmentally friendly or "Green” or other relatively bright line test for inclusion or exclusion on an objective basis.
  • some preferred embodiments may include a Categorization and Classification Engine which allocates at least some of the aggregated data into a relatively subjective "Soft" Classification Dictionary.
  • a Soft classification may include, for example, one or more of: luxury, cheap, designer, stylish, urban, suburban, rural, local, regional, global, religious, and cultural or other taxonomy or classification which is essentially relative to other taxonomies.
  • some exemplary embodiments may also include a recognition of a brand associated with a Product.
  • the brand may include a trademark or other designation that associates a Product with a manufacturer or service provider. It is preferable that the brands also be associated with the taxonomies and classifications included in the hard Classification Dictionary and the Soft Classification Dictionary.
  • One or more multi-dimensional user preferences may be grouped according to taxonomies.
  • the taxonomies may be based upon one or both of Hard Classifications and Soft Classifications.
  • vendors, brands, and or products lines may be classified and analyzed according to Purchase Incentives requested and redeemed.
  • a multi-dimensional user preference taxonomy may be employed which includes input from a Product hard classifications dictionary 323 and a Product soft classifications dictionary 324.
  • the Product hard classifications dictionary 323 may include, by way of non-limiting example, one or more of: Meals, Movies, Television, Entertainment, Functional Business, Health, Fitness, Spas, Medical, Domestic, Foreign, Commodity, environmentally friendly or "Green” or other relatively bright line test for inclusion or exclusion on an objective basis.
  • the Product "Soft” Classification Dictionary 324 may generally include by way of non-limiting example, one or more of: luxury, cheap, designer, stylish, urban, suburban, rural, local, regional, global, religious, and cultural or other taxonomy or classification which is essentially relative to other taxonomies.
  • a Purchase Auditor module 326 may track or audit purchases made by a Purchaser, or group of Purchasers (trending).
  • the Purchase Auditor function may provide analysis of purchasing activity and plot any trends that may be present within data of a Purchaser or group of Purchaser's history. Accordingly, at a first given time period, a Purchaser may be primarily motivated by a first set of Motivators which are based upon a first set of Emotional Reasons. During a second time period, a prevalence of a second set of Emotional Reasons may emerge.
  • a server or other automated computer device, or online service may provide functionality discussed herein.
  • the Purchaser may present the incentive artifact to the Vendor at the time of purchase and, at 405; the Vendor may provide a discount price or other incentive to the Purchaser.
  • Other incentives may include, for example, store credit, accessories, service warranty or other items of value.
  • a provider of the services described in the steps presented herein may receive a sales commission on a product recommended .
  • some embodiments may also include a sales commission on an aggregate cost of all products included in a Purchase with a recommended product. Sales commission may be paid, for example by one or more of: a vendor, a distributor and a manufacturer.
  • a provider of recommendations may receive interaction data from one or more stores or vendors related to purchases made by one or more Purchasers.
  • Purchase data may include data on just recommended Products or on all items sold to the Purchaser.
  • Purchase data may include data based upon an aggregate of sales or sales related to specific Purchasers.
  • the server may also provide to the Purchaser with data descriptive of one or more storefronts that sell a recommended Product. Additional data such as inventory data, product specifications, and images of the Product may also be included if desired.
  • the Purchaser may scan a purchase incentive artifact or input a code or otherwise quantify the Purchase incentive artifact and send a description of such artifact to the Product recommendation entity.
  • the vendor provides a discount price or other incentive to the Purchaser based upon the incentive artifact.
  • the Product recommending entity may receive a referral compensation, as described above, for the Product Purchase referral, or on an entire Purchase (at 507).
  • a Purchaser may receive feedback related to Products of interest to the Purchaser. Feedback may include, for example, why a Product is recommended, or not
  • Communication with a local store may allow the Purchaser to check inventory of the store for a preferred Product.
  • a Purchaser may reserve or save a desired Product at the local store so that the Purchaser may go to the store and review the Product. Apparatus
  • a Presale Server 703 provides a Sales Priority Artifact 702 to a Purchaser Mobile Device 707.
  • the Sales Priority Artifact 702 provides information to a Purchasers mobile device related to when a Purchaser will receive sales assistance.
  • data related to users of a system for providing Sales Priority Artifacts 702 may be collected and aggregated.
  • a user classification and categorization engine 704 may be used to analyze and store data related to users of a system for providing purchase incentive artifacts 702 for local purchases.
  • data may be aggregated for all Sales Priority Artifacts requested and issued for one or more of, a given geographic area: a Product type, a specific Product, a brand of Product, a demographic associated with a Product, seasonal trends, location of a request for a Sales Priority Artifact, location of a Purchase of a Product in a transaction utilizing a Sales Priority Artifact, time of a request for a Purchase Incentive Artifact, time of a Purchase of a Product in a transaction utilizing a Sales Priority Artifact and other Sales Priority related data.
  • the Engine provides a user, such as, for example, a Purchaser who is contemplating a purchase, with a user interactive interface on a Mobile Device.
  • the purchase may be either for themselves or for a beneficiary.
  • the user may access the provided interactive interface across a communications network, such as the Internet or via a mobile phone network, such as, for example, a 3G or 4G network or other cellular or WiFi network.
  • the Engine may receive a description of a Product for which the Purchaser is requesting Purchase Incentive Artifact, and at 806 the Engine may receive a request for the Purchase Incentive Artifact.
  • the Engine may log, or otherwise store digital data descriptive of, the time of receipt of the request for a Purchase Incentive Artifact and also a geospatial location from which the request is made. In some embodiments, the time and geospatial location are associated with a particular user making a request, in other embodiments, the time a geospatial location data is aggregated with data descriptive of other requests.
  • the Engine will transmit potential vendors for a Purchaser to make a Purchase from.
  • the Engine will transmit vendors that are local to a Purchaser and which carry the Product for which the Purchaser requested a Purchase Incentive Artifact.
  • the Engine will also transmit online vendors with which the Purchaser may compare multiple factors involved in making a purchase decision.
  • the Engine may also transmit data descriptive of the multiple factors, including for example, data descriptive of shipping cost, time to ship and receive a product, tax due for each purchase scenario, warranty and return policies, etc.
  • a Purchaser may be presented with a choice of multiple alternative Purchase Incentives and choose an incentive most amenable to each Particular Purchaser.
  • one Purchase Incentive may include, an Engine sponsor paying sales tax for the Purchaser, another Purchase Incentive may include free extended warranty, still another incentive may include a sum certain credit to an account used to complete a Purchase.
  • the Engine may receive a request for a specific vendor Purchase Incentive and at 810, the Engine transmits the Purchase Incentive to the Mobile Device associated with the Purchaser. The transmission may be for example, via a distributed network, such as the Internet, or via a cellular network, such as via 3G, 4g or other cellular standard.
  • the Engine may receive a redemption request for a Purchase Incentive.
  • the redemption request may come from a transmission from the Mobile Device associated with the Purchaser.
  • the Engine may log, or otherwise store data descriptive of a Product for which one or both of: a redemption request is received and a redemption request is transacted.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne des procédés et un appareil qui permettent de fournir une aide à la vente à un acheteur à la fois en ligne et/ou situé à l'intérieur d'un magasin. La présente invention comprend un dispositif d'accès au réseau, tel qu'un dispositif d'accès Web ou un kiosque pour répondre à des questions concernant un produit, comprenant par exemple un inventaire de magasin. Un acheteur peut également utiliser un dispositif mobile pour recevoir une aide à la vente. Un artéfact d'incitation à la vente peut être utilisé pour encourager un acheteur à effectuer un achat dans le magasin.
PCT/US2013/023942 2012-01-31 2013-01-30 Procédés et appareil pour un kiosque de vente préalable automatisé WO2013116404A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
RU2014114922A RU2014114922A (ru) 2012-01-31 2013-01-30 Способы и устройство для автоматического терминала предпродажи
EP13742969.2A EP2718894A4 (fr) 2012-01-31 2013-01-30 Procédés et appareil pour un kiosque de vente préalable automatisé

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US201261592807P 2012-01-31 2012-01-31
US61/592,807 2012-01-31
US201261620472P 2012-04-05 2012-04-05
US61/620,472 2012-04-05

Publications (2)

Publication Number Publication Date
WO2013116404A2 true WO2013116404A2 (fr) 2013-08-08
WO2013116404A3 WO2013116404A3 (fr) 2014-05-01

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PCT/US2013/023942 WO2013116404A2 (fr) 2012-01-31 2013-01-30 Procédés et appareil pour un kiosque de vente préalable automatisé

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EP (1) EP2718894A4 (fr)
RU (1) RU2014114922A (fr)
WO (1) WO2013116404A2 (fr)

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ES2551278A1 (es) * 2014-05-16 2015-11-17 Chapp Solutions S.L.U. Kiosco de autoservicio

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US9495682B2 (en) * 2006-08-31 2016-11-15 Accenture Global Services Limited Converged marketing architecture and related research and targeting methods utilizing such architectures
US10375244B2 (en) * 2008-08-06 2019-08-06 Avaya Inc. Premises enabled mobile kiosk, using customers' mobile communication device

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Cited By (1)

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Publication number Priority date Publication date Assignee Title
ES2551278A1 (es) * 2014-05-16 2015-11-17 Chapp Solutions S.L.U. Kiosco de autoservicio

Also Published As

Publication number Publication date
EP2718894A2 (fr) 2014-04-16
EP2718894A4 (fr) 2015-06-03
RU2014114922A (ru) 2016-03-27
WO2013116404A3 (fr) 2014-05-01

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