WO2013095059A2 - Procédé et système publicitaires utilisant une application mobile - Google Patents

Procédé et système publicitaires utilisant une application mobile Download PDF

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Publication number
WO2013095059A2
WO2013095059A2 PCT/KR2012/011299 KR2012011299W WO2013095059A2 WO 2013095059 A2 WO2013095059 A2 WO 2013095059A2 KR 2012011299 W KR2012011299 W KR 2012011299W WO 2013095059 A2 WO2013095059 A2 WO 2013095059A2
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WO
WIPO (PCT)
Prior art keywords
mobile
app
advertisement
terminal
information
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PCT/KR2012/011299
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English (en)
Korean (ko)
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WO2013095059A3 (fr
Inventor
유신출
배웅진
윤홍규
Original Assignee
Yoo Sin Chul
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Application filed by Yoo Sin Chul filed Critical Yoo Sin Chul
Publication of WO2013095059A2 publication Critical patent/WO2013095059A2/fr
Publication of WO2013095059A3 publication Critical patent/WO2013095059A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertising method and advertising system using a mobile-app, and more specifically, by configuring an advertisement in a mobile-app sold for a fee, the mobile-app user is exposed to the advertisement in exchange for the mobile-app. Is available for free, and mobile-app users can obtain information about consumers through advertising, analyze the effectiveness of advertising, and formulate advertising strategies for advertisers and mobile-app creators. It relates to an advertising method and an advertising system.
  • Mobile applications (hereinafter referred to as mobile-apps) are growing in size with the spread of mobile terminals such as smartphones. Mobile-apps are classified into paid mobile-apps and free mobile-apps. In the case of paying, the rights of creators are violated by illegal copying or modified code frequently due to the economic burden of mobile terminal users. As a result, mobile-app creators are becoming a problem in securing a stable revenue structure, and as a result, there are difficulties in securing a stable revenue structure, consumer burden for paid mobile-apps, and lack of promotional means for mobile-apps. As a result, the burden of developing high-quality mobile-apps is hampering market activation.
  • advertisers need to ensure that advertising is consumed in large quantities, verify advertising effectiveness through objective result data on advertising results, and establish effective advertising strategies.
  • the present invention merges advertisements into paid mobile-apps to satisfy the needs of each side so that the user can replace the purchase cost on the advertiser side while consuming the advertisement. I would like to suggest.
  • the present invention is to solve the above problems, the mobile-app producer side can secure a stable revenue structure through the advertising cost paid from the advertiser and can promote the sales and promotion of mobile-app by piggybacking on the famous brand value, The user can use the mobile-app for free through advertisement consumption, and to provide an advertising method and an advertisement system using the mobile-app for allowing a large number of users to consume large amounts of the mobile-app.
  • the present invention promotes consumption according to the advertisement by displaying its advertisement in a commercial, popular mobile-app, and on the user side, since the mobile-app and the advertisement are driven in a mobile environment, the image,
  • the purpose of the present invention is to provide a user's active advertising consumption such as video, questionnaire, membership registration, inquiry, etc., and to provide an advertising method and advertising system using a mobile-app that can collect advertisement consumption information.
  • the present invention is used in the establishment of an advertising strategy for effective advertising by analyzing in various aspects by using the advertising consumption information by the user, and provides a mobile-app to provide this advertising strategy to the advertiser to start a new advertising activity To provide an advertising method and advertising system used.
  • an advertisement method using a mobile-app includes an advertisement service server provided with an advertisement terminal provided by an advertiser terminal through an advertisement service web (WEB) site, and a mobile-app providing terminal.
  • a second step of the advertisement service server generating a merged mobile-app by performing a merge process on the mobile-app received from the mobile-app providing terminal to the advertisement information received from the advertiser terminal;
  • the advertisement service server the advertising costs, advertising range, the content, type, capacity, advertising conditions of the advertiser included in the advertisement information (recovery, exposure method, exposure area, feedback information, order and method provided to the user) And calculating and sending an advertisement cost to the advertiser terminal based on the type, category, user evaluation index, and advertisement consumption information recovery rate included in the mobile-app information provided from the mobile
  • Advertising method and advertising system using a mobile-app not only to generate revenue to all advertisers, consumers, operators through the insertion of the advertisement of the paid program, but also information on the advertising consumer through the provided advertising It can be collected and analyzed to provide precise target advertisement and advertising strategy.
  • the advertising method and advertising system using a mobile-app using a mobile-app according to another embodiment of the present invention, the free use of the paid program is possible to benefit the consumer and at the same time promote the promotion, consumption of the program while advertising exposure The opportunity also gives an increasing effect.
  • the advertising method and advertising system using a mobile-app using a mobile-app according to another embodiment of the present invention, the increase of the operating revenue of the mobile-app program, the increase in the exposure of the advertisement, as well as the advertising revenue and consumer information collection As a result, advertising strategies for advertisers and promotional advertising are possible.
  • FIG. 1 is a diagram showing an advertising system using a mobile-app according to an embodiment of the present invention.
  • FIG. 2 is a view for explaining a UI screen implemented in a mobile terminal in an advertising system using a mobile-app according to an embodiment of the present invention.
  • FIG. 3 is a view illustrating a UI screen implemented in an advertiser terminal and a mobile-app providing terminal in an advertisement system using a mobile-app according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a configuration of an advertisement service server of FIG. 1.
  • FIG. 5 is a flowchart illustrating an advertisement method using a mobile-app according to an embodiment of the present invention.
  • “communication”, “communication network”, “internet network” and “network” may be used as the same meaning.
  • the three terms refer to wired and wireless local and wide area data transmission and reception networks capable of transmitting and receiving files between a user terminal, a terminal of other users, and a download server.
  • server refers to a server computer to which users access to use contents. If the capacity is small or the number of users is small, a plurality of programs can be operated on one server. In addition, when the capacity is very large or the number of real-time access number is large, one or more servers for operating one system may exist according to the function of the server.
  • FIG. 1 is a diagram illustrating an advertising system 1 using a mobile application (hereinafter referred to as mobile-app) according to an embodiment of the present invention.
  • 2 is a view for explaining a UI screen implemented in the mobile terminal 70 in the advertising system 1 using a mobile-app according to an embodiment of the present invention.
  • 3 is a view for explaining a UI screen implemented in the advertiser terminal 10 and the mobile-app providing terminal 20 in the advertising system 1 using a mobile-app according to an embodiment of the present invention.
  • the advertisement system 1 using the mobile-app includes an advertiser terminal 10, a mobile-app providing terminal 20, a wired communication network 30, and a G / W (Gateway) 40.
  • the advertiser terminal 10, the mobile-app providing terminal 20, the mobile terminal 70, and the mobile-app market server 80 are illustrated as one, but two or more. It can be formed by deforming into dogs.
  • the advertiser terminal 10 is a terminal possessed by the advertiser, and transmits advertisement information for merging to the mobile-app provided by the mobile-app providing terminal 20 to the advertisement service server 60 through the wired communication network 30.
  • merging may be performed through packetization or compression, and an encryption process may be additionally performed.
  • the mobile-app providing terminal 20 is a terminal possessed by the mobile-app producer, and transmits the mobile-app producer to the advertisement service server 60 to sell the mobile-app produced by the mobile-app producer.
  • the wired communication network 30 is a high-speed network of a large communication network capable of large capacity, long distance voice and data service, and may be, for example, a wired Internet network.
  • the wired network 30 may be a next-generation wired network for providing a high speed multimedia service based on ALL IP (Internet Protocol).
  • G / W (Gateway: 40) is one of the protocol converter, between the mobile terminal 70 to connect wirelessly through the wireless communication network 50 and the advertising service server 60 to be connected by wire through the wired communication network (30) Enables data transmission and reception.
  • the G / W 40 is a WAP gateway, and may include a protocol stack for the mobile terminal 70 to access the advertisement service server 60.
  • the wireless communication network 50 may be a synchronous mobile communication network or an asynchronous mobile communication network.
  • An example of an asynchronous mobile communication network is a communication network of a wideband code division multiple access (WCDMA) scheme.
  • the wireless communication network 50 may include a radio network controller (RNC), an asynchronous mobile switching center (MSC), and the like.
  • RNC radio network controller
  • MSC asynchronous mobile switching center
  • the WCDMA network is taken as an example, it is well known that it may be changed to a next-generation mobile communication network such as 3G LTE network and 4G network.
  • the mobile terminal 70 is a device for providing an Internet service including wireless Internet data to a user through the wireless link 140.
  • the mobile terminal 70 is a mobile device of a comprehensive concept, and can be installed and operated for a mobile app. it means.
  • the mobile terminal 70 may be a smartphone, a personal digital assistant (PDA), a global system for mobile (GSM) phone, a wideband CDMA (W-CDMA) phone, a CDMA-2000 phone, a mobile broadband and system (MBS) phone,
  • PDA personal digital assistant
  • GSM global system for mobile
  • W-CDMA wideband CDMA
  • CDMA-2000 CDMA-2000 phone
  • MBS mobile broadband and system
  • the concept includes a multimedia phone and a multimedia player, such as a portable multimedia player (PMP) and a handheld computer.
  • the MBS phone may be a mobile phone to be used in the fourth generation system currently being discussed.
  • the advertisement service server 60 includes a web server for providing a website, and a swap server function for providing a WAP site.
  • the advertisement service server 60 provides the advertisement service swap site to the mobile terminal 70 via the wired communication network 30, the G / W 40, and the wireless communication network 50.
  • the advertisement service swap site includes content for proceeding with the registration process by the user of the mobile terminal 70.
  • the advertisement service server 60 Upon completion of membership registration for the user of the mobile terminal 70 through the advertisement service swap site, the advertisement service server 60 provides a view of the user's member information, manages member information, and purchases information according to advertisement consumption during member activity. Manage it.
  • the advertisement service server 60 may perform user membership through one category on the initial advertisement service swap page, and log in using an ID and password in the case of an existing member having two categories. Function, and the third category can provide information on existing members.
  • the user of the mobile terminal 70 registers the member information when registering as a member through the advertising service swap site, and performs the account setting through the ID and password.
  • the member information of the user of the mobile terminal 70 may include the user's address, gender, occupation, age, hobbies, preferred brands, models of the mobile terminal 70, communication company information of the mobile terminal 70, account information, and the like. have.
  • the member management unit 62b (see FIG. 2) of the advertisement service server 60 to be described later stores the member information in the database 63 for each account, and according to the advertisement consumption status of the mobile terminal 70 user or the advertisement consumption. It is used to determine the eligibility / admission status of purchasing right, management status, and consumption status of advertisement.
  • the purchase right is provided in the form of points, coupons, mobile vouchers, E-money.
  • the advertisement service swap site is generated by merging the advertisement and the mobile-app by the advertisement service server 60, "detailed information of the merged mobile-app", and the “mobile-app providing terminal for sale or promotion purposes". It provides the “details of the general mobile-app" provided from 20.
  • the detailed information of the merged mobile-app is the detailed information on the mobile-app including the advertisement, and when the advertisement is exposed to a user of a plurality of mobile terminals including the mobile terminal 70, Includes ratings and satisfaction with users and ratings for ads.
  • “general mobile-app details” are detailed information on mobile-apps that have not yet been merged with advertisements, so that ads can be merged and sent to the mobile terminal 70 for free use. It includes information on connection to the "suggestion request bulletin board" on the advertising service swap site that can receive a proposal request from the advertiser having a.
  • the advertisement service server 60 provides the advertisement service web (WEB) site to the advertiser terminal 10 and the mobile-app providing terminal 20 through the wired communication network 30.
  • WEB advertisement service web
  • the advertisement service website Upon completion of the registration for the user of the mobile terminal 70 through the advertisement service website, the advertisement service website is registered by the advertiser of the advertiser terminal 10 and the mobile-app provider of the mobile-app providing terminal 20. By including the content to proceed the procedure, the member information is input at the time of membership registration.
  • the advertisement service server 60 may register with the advertiser through the first category on the initial advertisement service web page, and the member of the mobile-app creator through the second category. You can do a subscription.
  • the advertisement service server 60 has the "advertisement" possessing the advertiser terminal 10 through the advertisement service website Information "and" mobile-app information "produced by a mobile-app creator having a mobile-app providing terminal 20, respectively.
  • the advertiser terminal 10 allows the advertiser to search for mobile-app information, and the mobile-app provider through the mobile-app providing terminal 20 to search for mobile-app related information, thereby allowing advertisers and mobile -Make proposals and deals between app creators to merge ads into mobile-apps.
  • the natural language search method is used in the search to increase the search convenience of the advertiser and the mobile-app creator, and to perform the association / expanded search together, thereby providing a wider search.
  • the mobile-app information may include the name of the mobile-app, the category, the production company information, the amount of advertising orders desired (range), the type of advertising desired to be merged, the type (image, video, flash, etc.), capacity, frequency, and exposure method. , Exposure area, and the like.
  • the advertisement service server 60 measures the user preferences for the mobile-app, the mobile-app reviews, the sales volume, the user evaluation after the advertisement merge, the advertisement effect evaluation index, and the advertisement consumption information recovery rate from the mobile-app providing terminal 20.
  • the bottom of the mobile-app information can be placed on the advertising service website.
  • the advertisement information includes the advertiser's detailed information (company introduction, address, etc.), advertisement cost (range), content of the advertisement, type, capacity, advertisement conditions (number of times, exposure method, exposure area, feedback information, order provided to the user). And the type, category, user rating index (over a few), and ad consumption information recovery rate (over a few percent) for the mobile-app you wish to merge.
  • the advertising service server 60 calculates the advertising costs through the advertising cost calculation module (AEOM) based on the "advertisement information" provided by the advertiser on the advertising service website in real time advertising service web We publish to site.
  • AEOM advertising cost calculation module
  • the advertisement service server 60 may provide an advertisement cost calculated based on advertisement advertisement condition information registered in the advertisement service website in real time through the advertisement service website.
  • the advertisement service server 60 provides a transaction for an advertisement between the advertiser terminal 10 and the mobile-app providing terminal 20 based on the "ad information" and the "mobile-app information" described above.
  • the transaction method for the advertisement provided by the advertisement service server 60 is largely classified into three types.
  • the advertiser terminal 10 and the mobile-app providing terminal 20 through the advertising service website is a direct transaction method that enters an advertising transaction by searching each other's information.
  • the exchange of advertisement information and mobile-app information between the advertisers 10 and the mobile-app providing terminal 20 by the advertisement service server 60 and the comparison of the condition information may be possible. It is a relay trading method.
  • the description of the first function of the above-described advertisement service server 60 in order to make the gist of the present invention well known Based on the ad merged mobile-app and the general mobile-app, the ad merged mobile-app will be described. However, this can be modified for a general mobile-app.
  • the advertisement service server 60 When the advertisement service server 60 merges the advertisement into the mobile-app, the advertisement service server 60 registers the merged mobile-app in the mobile-app market server 80 and is accessed by a plurality of mobile terminals including the mobile terminal 70. Notice to confirm according to.
  • the mobile-app market server 80 together with the announcement about the advertising merged mobile-app, purchase cost information of the advertising merged mobile-app proportional to the advertising cost calculated by the advertising service server 60 In addition, it also announces that free downloads of ad-integrated mobile-apps are available when advertising is consumed through access to the advertising service swap site.
  • the mobile-app market server 80 if there is a request to move to the advertising service swap site by the mobile terminal 70, the advertising service server through routing to the advertising service server 60 for the mobile terminal 70 Advertising service swap site by 60 to be provided to the mobile terminal 70.
  • the mobile terminal 70 moves to the information window for the advertising merged mobile-app that the user wants to purchase, and receives an advertisement consumption guide and advertisement information about the agreement.
  • the ad service server 60 is recognized.
  • the advertisement service server 60 transmits a purchase right for the purchase of the advertisement merged mobile-app from the mobile-app market server 80 to the mobile terminal 70.
  • the purchase right is provided in the form of points, coupons, mobile vouchers, E-money.
  • the advertisement service server 60 routes the mobile terminal 70 to the mobile-app market server 80, thereby making a purchase for the advertisement merged mobile-app using the purchase right by the mobile terminal 70 user. Enable download via
  • the mobile-app market server 80 presents the purchase right by the mobile terminal 70 in the purchase window for the purchase of the mobile-ads merged mobile app, the mobile-app market mobile terminal (the mobile-app) 70).
  • the advertisement service server 60 transmits the purchase information about the purchase right to the mobile-app market server 80 so that the purchase right is limited to the advertisement merged mobile-app that the user wants to purchase.
  • the use of purchasing rights under 70) shall be restricted.
  • the purchase information here is information for identifying that the purchase right is available only for the selected advertisement merged mobile-app.
  • the reason why the advertisement service server 60 provides a side-buying function is that each current carrier operates its own mobile-app market, and has a closed market structure for other companies and other operating systems. Thus, even if an ad merged mobile-app is selected by the consumer, it is possible to solve a problem that it is difficult to purchase through the consumption of advertisement in the state dependent on each market route.
  • the advertisement service server 60 includes a transceiver 61, a controller 62, and a database 63.
  • the control unit 62 includes an advertisement merger unit 62a, a member manager 62b, an e-commerce unit 62c, a side-buying processor 62d, an app manager 62e, an advertisement information processor 62f, The advertisement relay / suggestion unit 62g is included.
  • the ad merge processor 62a controls the transceiver 51 to receive the advertisement information from the advertiser terminal 10 and to receive the selected mobile-app from the mobile-app providing terminal 20.
  • the advertisement merger 62a merges the advertisement information into the mobile-app to generate the advertisement merged mobile-app.
  • the advertisement merger processor 62a controls the transceiver 61 to receive the advertisement information described above with reference to FIG. 1 from the advertiser terminal 10 possessed by the advertiser who ordered the advertisement merger through the advertisement service website.
  • the advertisement information may include detailed information of the advertiser (company introduction, address, etc.), advertisement cost (range), content, type, capacity, advertisement publication condition (recovery, exposure method, exposure area, feedback information, Order, method, etc. provided to the user, and the kind, category, user evaluation index (more than a few), and advertisement consumption information recovery rate (more than a few percent) for the mobile-app to be merged.
  • the advertisement merger processor 62a calculates an advertisement cost according to the content selection included in the advertisement information and transmits the advertisement cost to the advertiser terminal 10.
  • the advertisement merging processor 62a includes an advertising expenses calculation module (AEOM).
  • AEOM advertising expenses calculation module
  • the Ad Cost Calculation Module includes the advertising costs (range) of ads information, the content, type, capacity of the ads, the type, category, user rating index (over a few), The advertising cost is calculated based on the recovery rate of consumption information (over several percent).
  • the ad merge processor 62a is connected to the ad merged mobile-app when the ad merged mobile-app is downloaded and executed on the mobile terminal 70, and then the mobile terminal (eg, the mobile terminal through data communication with the mobile-app).
  • the mobile terminal eg, the mobile terminal through data communication with the mobile-app.
  • the user's advertisement consumption fidelity number of responses, time spent, amount of information provided, number of push information checks, reliability of the answers to the question, etc.
  • the member manager 62b may limit the purchase of the mobile terminal 70 when the user requests a purchase of another mobile app, a partial reduction of the subsidy, partial use restriction of the current or purchased mobile app, and a purchase right. Sanctions such as stopping payments and expanding the advertising output area.
  • the member management unit 62b has an advertiser having an advertiser terminal 10, a mobile-app producer having a mobile-app providing terminal 20, and a mobile terminal 70. Perform membership management for one user.
  • the member manager 62b receives the operator information and the mobile-app information at the time of membership registration from the mobile-app providing terminal 20 and stores them in the database 63 for each mobile-app producer.
  • the mobile-app information may include the name of the mobile-app, the category, the publisher information, the desired amount of advertising orders (range), the type of advertisement desired to be merged, the type (image, video, flash, etc.), capacity, frequency, exposure method, Exposure area;
  • the member manager 62b may evaluate user preferences, mobile-app reviews, sales volume, user evaluation after merging of advertisements, and advertisement effect for mobile-app corresponding to mobile-app information received from the mobile-app providing terminal 20. Evaluation information including indexes, advertisement consumption information recovery rate, and the like are collected and stored in the database 63 for management.
  • the member manager 62b receives advertisement information from the advertiser terminal 10 and stores the advertisement information in the database 63 for each advertiser.
  • the advertisement information includes the advertiser's detailed information (company introduction, address, etc.), advertisement cost (range), content of the advertisement, type, capacity, advertisement conditions (number of times, exposure method, exposure area, feedback information, order provided to the user). And the type, category, user rating index (over a few), and ad consumption information recovery rate (over a few percent) for the mobile-app you wish to merge.
  • the member manager 62b provides the information collected from the advertiser terminal 10 and the mobile-app providing terminal 20 to the advertisement service website, and swaps the information collected from the mobile terminal 70 with the advertisement service. To the site.
  • the e-commerce unit 62c is responsible for trading and relaying mobile-apps and advertisements.
  • the e-commerce unit 62c is in charge of a direct transaction, auction, or relay method between an advertiser who wishes to merge advertisements through an advertisement service website and a mobile-app creator who wishes to sell a mobile app. .
  • the direct transaction method means a method in which the advertiser terminal 10 and the mobile-app providing terminal 20 include advertisements by searching each other's information through an advertisement service website, and the auction method includes the advertiser terminal 10.
  • the mobile-app providing terminal 20 search for a condition between each other, and suggest a method of accepting and accepting each other by setting a condition range, and the relaying method is a condition of the advertiser terminal 10 and the mobile-app providing terminal 20.
  • the e-commerce unit 62c purchases the right to purchase the mobile terminal 70 for the advertisement merged mobile-app generated by the side-bending processing unit 62d according to the advertisement consumption of the mobile terminal 70 in the advertisement service swap site. Also make payments.
  • the side-buying processor 62d advertises to the mobile terminal 70 when it wants to download the ad merged mobile-app as the mobile terminal 70 accesses the mobile-app market server 80 by the mobile terminal 70. Induces advertising consumption based on membership by directing users to the service swap site.
  • the side-by processing unit (62d) checks the registration information and when the confirmation of the advertising consumption is completed, pays the purchase right to the mobile terminal 70 as a result of the consumed advertisement.
  • the mobile terminal 70 may access the mobile-app market server 80 again and pay a purchase right to download the selected advertisement merged mobile-app.
  • the purchase information is transmitted to the mobile-app market server 80 by the sidebar processing unit 62d so that the mobile terminal 70 can purchase only the mobile-app that merges the advertisement that has been purchased.
  • the app manager 62e controls the transceiver 61 so that the advertisement merged mobile-app generated by the ad merge processor 62a is registered in the mobile-app market server 80.
  • the app manager 62e controls the transceiver 61 to transmit the mobile-app information to the mobile-app market server 80 so that the advertisement merged mobile-app is known to a plurality of users.
  • the app manager 62e collects the result of the mobile-app exposed and sold in the mobile-app market server 80, and the user's reviews to generate the "mobile-app review information" and store it in the database 63 do.
  • the member manager 62b described above posts the mobile-app reviews information on the advertisement service website.
  • the advertisement information processing unit 62f is configured to use the mobile terminal 70 when an advertisement through the advertisement service swap site for the merged mobile-app purchase sold through the mobile-app market server 80 is consumed by the mobile terminal 70. ) Collects the "advertising consumption information" from the database (63).
  • the advertisement information processing unit 62f sets feedback information, a questionnaire, and a selection set by an advertiser possessing the advertiser terminal 10 from a user of the mobile terminal 70 that consumes the advertisement merged with the ad merged mobile-app. "Response information" for various information such as information is generated to generate “advertisement consumption information", and then stored in the database 63.
  • the advertisement information processor 62f may generate “advertisement consumption result information” using the advertisement consumption information and transmit the generated advertisement information to the advertiser terminal 10.
  • the advertisement consumption result information includes the number of advertisement impressions, the number of respondents, the contents of the response, the age of the consumer who consumed the advertisement, the region, the occupation, the related search activity, the request for additional information, etc. It includes.
  • the advertisement information processing unit 62f uses the advertisement consumption information based on various analysis criteria (preferred brands by age, consumption scale, response aggressiveness, region, occupation, gender, response time period, and advertisement consumption fidelity). May be generated and additionally stored in the database 63.
  • the advertisement relay / suggestion unit 62g receives the advertisement strategy information from the advertisement information processing unit 62f, selects a proposal target for the relay type transaction by the electronic commerce unit 62c, and makes a mutual proposal based on the advertisement strategy information. Run
  • the advertisement relay / suggestion unit 62g receives the advertisement strategy information derived by the predetermined analysis criteria from the advertisement information processing unit 62f, and then closely matches the advertisement strategy information from the member management unit 62b. Advertisers and / or mobile-app creators are searched on the database 63 to select possible proposals.
  • the advertisement relay / suggestion unit 62g attempts to relay the advertisement strategy information between the selected advertiser and the mobile-app creator.
  • the method of selecting an advertiser and / or a mobile-app creator that closely matches the advertising strategy information in the advertising strategy information may vary according to the form, content, and depth of the advertisement, and in general, age, region, gender, occupation, It can be divided into groups with a certain range of consumption information and responses to specific questions, and based on this information, it is suggested to mobile-app creators and advertisers who have requested conditions that meet this information.
  • FIG. 5 is a flowchart illustrating an advertisement method using a mobile-app according to an embodiment of the present invention. 1 to 5, the advertiser terminal 10 and the mobile-app providing terminal 20 provide advertisements provided by the advertiser of the advertiser terminal 10 through an advertisement service website provided by the advertisement service server 60. And ad exchange for the mobile-app provided by the mobile-app creator of the mobile-app providing terminal 20 is performed (S1).
  • the advertisement service server 60 performs a merge process for the mobile-app provided from the mobile-app providing terminal 20 to the advertisement information received from the advertiser terminal 10 to generate an advertisement merged mobile-app. (S2).
  • the advertisement service server 60 registers the advertisement merged mobile-app generated in step S2 through the wired communication network 30 to the mobile-app market server 80 (S3). .
  • the mobile-app market server 80 when there is a request to move to the advertising service swap site according to the selection of the mobile merged mobile-app by the mobile terminal 70, the mobile terminal 70 Through the routing to the advertisement service server 60 for the advertisement service swap site by the advertisement service server 60 to be provided to the mobile terminal 70 (S4).
  • step (S4) when the user of the mobile terminal 70 registers at the advertisement service swap site, the mobile terminal 70 moves to the information window for the advertising merged mobile-app to purchase, and guides and agreements on advertisement consumption. Receiving the guide information for the ad service server 60 will be admitted as advertising consumption (S5).
  • the advertising service server 60 is a mobile terminal to purchase a purchase right for the mobile-app market server 80 for the advertising merged mobile-app 70, and transmits the purchase information for the purchase right to the mobile-app market server 80 (S6).
  • the purchase right is provided in the form of points, coupons, mobile vouchers, E-money.
  • step (S6) according to the routing to the mobile-app market server 40 for the mobile terminal 70 by the advertising service server 60, the mobile merged mobile using the purchase right by the user of the mobile terminal 70 -The mobile terminal 70 transmits the purchase right to the mobile-app market server 40 to purchase the app (S7).
  • the mobile-app market server 40 presents a purchase right by the mobile terminal 70 in the purchase window for the advertisement merged mobile-app, the purchase right received from the advertisement service server 60.
  • the mobile-app market server 40 transmits the advertisement merged mobile-app selected in step S4 to the mobile terminal 70. (S9).
  • the mobile terminal 70 executes the advertisement merged mobile-app
  • the mobile terminal 70 implements the advertisement merged mobile-app with the advertisement provided by the advertiser terminal 10 on the UI screen. Allow the user to recognize the advertisement (S10).
  • the advertising service server 60 After the step (S10), the advertising service server 60, feedback information, the questionnaire set by the advertiser possessing the advertiser terminal 10 from the user of the mobile terminal 70 that consumes the ads merged in the ad merged mobile-app After receiving the response information on at least one of the selection information to generate the "advertisement consumption information", the advertisement consumption result information is generated using the advertisement consumption information and transmitted to the advertiser terminal 10 (S11).
  • the advertising consumption result information is the information according to the number of advertisement impressions, the number of respondents, the contents of the response, the age of the user who consumed the advertisement, the related search behavior, the additional information request for the advertisement provided by the advertiser of the advertiser terminal It is generated including at least one.
  • the advertisement service server 60 is based on the advertisement consumption information, the advertisement based on the analysis criteria for any one of the preferred brands by age, consumption scale, response aggressiveness, region, occupation, gender, response time zone, ad consumption fidelity
  • the strategy information After generating the strategy information, based on the information of the plurality of advertisers and the plurality of mobile-app creators already stored in the database 63 for the relay transaction of the advertising exchange method for the mobile-app based on the advertising strategy information Select proposal targets and implement each other's proposals.
  • the application is basically installed in the advertising service server (this may include a program included in the platform or operating system, etc., which is basically mounted on the advertising service server) It may also be executed by an application (ie, a program) that is directly installed in a user terminal through an application providing server such as an application store server, an application, or a web server associated with the corresponding service.
  • an application ie, a program
  • the advertisement method and the advertisement system using the mobile-app according to the embodiment of the present invention described above are basically installed in an advertisement service server or directly implemented by an application (that is, a program) installed by a user. It can be recorded on a readable recording medium.
  • Such a program is recorded on a recording medium readable by a computer and executed by a computer so that the above functions can be executed.
  • the above-described program is a computer language such as C, C ++, JAVA, machine language, etc., which can be read by a computer processor (CPU). It may include a code (Code) coded as.
  • Such code may include a function code associated with a function or the like that defines the above-described functions, and may include execution procedure-related control code necessary for a processor of the computer to execute the above-described functions according to a predetermined procedure.
  • the code may further include memory reference-related code for additional information or media required for a processor of the computer to execute the above-described functions at which location (address address) of the computer's internal or external memory. .
  • the code means that the processor of the computer is a communication module of the computer (eg, a wired and / or wireless communication module).
  • the communication code may further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted and received during communication.
  • codes and code segments associated therewith may be used in consideration of a system environment of a computer that reads a recording medium and executes the program. It may be easily inferred or changed by.
  • Examples of recording media that can be read by a computer recording a program as described above include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical media storage device, and the like.
  • a computer-readable recording medium having recorded a program as described above may be distributed to computer systems connected through a network so that computer-readable codes may be stored and executed in a distributed manner.
  • any one or more of the plurality of distributed computers may execute some of the functions presented above, and transmit the results to one or more of the other distributed computers, and receive the results.
  • the computer may also execute some of the functions presented above, and provide the results to other distributed computers as well.
  • the advertisement method using a mobile-app the application store server (Application Store Server), the storage included in the application provider server (Application Provider Server), such as an application or a web server associated with the service It may be a medium (e.g. a hard disk) or an application serving server itself.
  • Application Store Server the application store server
  • Application Provider Server the storage included in the application provider server
  • It may be a medium (e.g. a hard disk) or an application serving server itself.
  • the computer that can read the advertising method using the mobile-app according to each embodiment of the present invention is not only a general PC such as a general desktop or a notebook, but also a smart phone, a tablet PC, a personal digital assistant (PDA) and a mobile communication terminal. It may include a mobile terminal, etc., as well as to be interpreted as any computing device (Computing).
  • the application is an application providing server It can be downloaded from the PC to the general PC and installed on the mobile terminal through the synchronization program.

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Abstract

La présente invention concerne un procédé et un système publicitaires utilisant une application mobile, et plus particulièrement un procédé et un système publicitaires utilisant une application mobile grâce auxquels : une publicité est formée en plus dans une application mobile payée, de manière à ce qu'un utilisateur d'application mobile puisse utiliser ladite application mobile gratuitement en échange de l'exposition à la publicité ; et l'utilisateur d'application mobile analyse l'effet de la publicité grâce à l'obtention d'informations client par le biais de ladite publicité, puis il définit une stratégie publicitaire à suggérer à un publicitaire et à un développeur d'applications mobiles. Le procédé et le système publicitaires utilisant une application mobile conformes à un mode de réalisation de la présente invention permettent aux publicitaires, aux consommateurs et aux opérateurs d'obtenir des avantages au moyen de l'insertion de publicités dans des programmes payés, et ils permettent également de collecter et d'analyser des informations par le biais de la publicité fournie. Ainsi, les publicités peuvent être ciblées avec précision et des stratégies publicitaires peuvent être définies.
PCT/KR2012/011299 2011-12-23 2012-12-21 Procédé et système publicitaires utilisant une application mobile WO2013095059A2 (fr)

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KR10-2011-0141421 2011-12-23
KR1020110141421A KR101234342B1 (ko) 2011-12-23 2011-12-23 모바일-앱을 이용한 광고방법 및 광고시스템

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KR101930015B1 (ko) * 2016-06-13 2018-12-18 윤상현 어플리케이션을 이용한 광고 서비스 중개 방법 및 이를 실행하는 서버

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KR20110016990A (ko) * 2008-06-06 2011-02-18 애플 인크. 모바일 장치용의 애플리케이션 관리를 위한 사용자 인터페이스
KR101073112B1 (ko) * 2009-03-11 2011-10-12 박상호 저작물과 광고를 공개라이센스를 이용하여 결합한 컨텐츠 관리방법 및 그 장치

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Publication number Priority date Publication date Assignee Title
KR100822851B1 (ko) * 2006-10-16 2008-04-17 에스케이 텔레콤주식회사 광고가 포함된 동영상 컨텐츠 제공 시스템 및 방법과 이를 위한 동영상 컨텐츠 서버 및 데이터 처리방법과 이동통신 단말기
KR20090101866A (ko) * 2008-03-24 2009-09-29 강민수 노출된 상업적 태그 집합으로 호출되는 키워드 광고 콘텐츠정보 처리 방법
KR20110016990A (ko) * 2008-06-06 2011-02-18 애플 인크. 모바일 장치용의 애플리케이션 관리를 위한 사용자 인터페이스
KR101073112B1 (ko) * 2009-03-11 2011-10-12 박상호 저작물과 광고를 공개라이센스를 이용하여 결합한 컨텐츠 관리방법 및 그 장치

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