WO2013086971A1 - Système de collecte de statistiques de corrélations entre des promoteurs d'informations de réseau et un comportement objectif d'hôtes accédant au réseau - Google Patents

Système de collecte de statistiques de corrélations entre des promoteurs d'informations de réseau et un comportement objectif d'hôtes accédant au réseau Download PDF

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Publication number
WO2013086971A1
WO2013086971A1 PCT/CN2012/086387 CN2012086387W WO2013086971A1 WO 2013086971 A1 WO2013086971 A1 WO 2013086971A1 CN 2012086387 W CN2012086387 W CN 2012086387W WO 2013086971 A1 WO2013086971 A1 WO 2013086971A1
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WO
WIPO (PCT)
Prior art keywords
information
network
promoter
unique
target behavior
Prior art date
Application number
PCT/CN2012/086387
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English (en)
Chinese (zh)
Inventor
陈勇
Original Assignee
Chen Yong
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chen Yong filed Critical Chen Yong
Publication of WO2013086971A1 publication Critical patent/WO2013086971A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • the present invention relates to the field of network information statistical analysis technology, and in particular, to a system for correlating statistical network information promoters with network visitor target behaviors.
  • the object of the present invention is to provide a system for statistically correlating network information promoters with network visitor target behaviors, which is beneficial for accurately reflecting the information promotion work of various information promoters and the network visitor target behavior. Sex.
  • the technical solution of the present invention is: a system for calculating a correlation between a network information promoter and a network visitor target behavior, including a server, wherein: the server is provided with an information generating module and a user. Registration module, information unique URL generation module and statistical analysis module;
  • the information generating module is configured to generate an information content to be promoted according to a customization and associate the information with a target behavior, and generate a unique information identifier corresponding to the information;
  • the user registration module is configured to perform registration and management of the information promoter, and generate a unique identity identifier corresponding to the information promoter.
  • the information unique URL generating module is configured to generate a unique URL link according to the difference between the unique information identifier and the unique identifier, so that the information promoter can publish the generated unique web address link on various application platforms of the network;
  • the statistical analysis module parses out the corresponding information page from the access URL and whether or not the network promoter is associated with the target behavior correlation reconciliation according to the following method:
  • the target behavior is directly related to the information promoter;
  • the information access record corresponding to the information and the information promoter is recorded;
  • the information access record corresponding to the information is counted, according to each information promoter.
  • the number of information access records proportional to the relevance of the target behavior to each information promoter.
  • the beneficial effects of the present invention are that not only the direct correlation of the target behavior is directly considered, but also the mechanism of considering the indirect correlation by the access record when carrying out the statistical analysis of the correlation between the information promotion work and the network visitor target behavior. And provide specific implementation technology, fully consider the contribution of the contribution of the traffic, better meet the needs of information promoters and advertisers, has a strong practicality.
  • FIG. 1 is a schematic diagram of a working network according to an embodiment of the present invention.
  • the system for correlating statistical network information promoters with network visitor target behavior includes a server, wherein: the server is provided with an information generating module, a user registration module, an information unique URL generating module, and a statistical analysis module. ;
  • the information generating module is configured to generate an information content to be promoted according to a customization and associate the information with a target behavior, and generate a unique information identifier corresponding to the information;
  • the user registration module is configured to perform registration and management of the information promoter, and generate a unique identity identifier corresponding to the information promoter.
  • the information unique URL generating module is configured to generate a unique URL link according to the difference between the unique information identifier and the unique identifier, so that the information promoter can publish the generated unique web address link on various application platforms of the network;
  • the statistical analysis module parses the corresponding information page from the access URL and whether the network promoter is associated with the target behavior correlation statistics according to the following method:
  • the target behavior is directly related to the information promoter
  • the module performs the target behavior correlation statistics, if the network visitor accesses a message through a unique network link, and the information does not exist #, the network link jumps to the information promoter's personal homepage.
  • the advertiser registers with the server of the network service provider or the online mall platform operator (ie, the server of the present invention) and provides information on the goods or services, including but not limited to commodity prices, commissions, shipping costs, merchandise Description, product parameters, business introduction, etc. to establish an online store and product database; the promoters are registered on the server of the network service provider or the online store platform operator.
  • Promoter ie, the information promoter of the present invention
  • the server of the network service provider or the online mall platform operator After selecting the product or service to be promoted, the server of the network service provider or the online mall platform operator automatically generates a unique advertisement code link of the selected product (ie, the present invention)
  • the unique URL link that is, through the ad code link, a certain promotion person and a certain product or service can be specified; at the same time, the server of the network service provider or the online mall platform operator automatically generates an exclusive online shopping guide store for the promotion personnel,
  • the store is composed of goods or services selected by the promoters, and is linked to the sales page of the corresponding advertiser's goods or services (ie, the personal homepage of the present invention) through the above-mentioned advertisement code link.
  • the server of the network service provider or the online mall platform operator automatically records the purchase record, and the purchase record is exclusive to the goods or services and the Promoter;
  • the server automatically records the next access record when the visitor leaves the product or service sales page without purchasing the product or service specified by the ad code link.
  • the access record is automatically recorded. Belongs to the goods or services and the promoters.
  • the server of the network service provider or the online mall platform operator automatically analyzes whether the visitor of the purchased goods or service accesses the sales page of the product or service comes from A link to the ad code posted by an extension. If yes, record the purchase record by step 5 and proceed to step 7; if not Step 7.
  • the server of the network service provider or the online mall platform operator allocates the commission of the goods or services to the advertiser according to the attribution of the purchase record, that is, if it belongs to the link based on the advertisement code.
  • the resulting direct access (including the revisited visits confirmed during the lifetime of the browser COOKIE) and the resulting purchase record, the commission is directly assigned to the promotion personnel specific to the ad code link; if not directly based on the ad code link
  • the purchase record generated by the visit, the commission is assigned to the promotion personnel specified in the access record associated with the goods or services, and in the case of multiple extension personnel, the commission is distributed to the plurality of extension personnel according to the number of access records. .
  • the goods or services of the advertiser are removed, including but not limited to when the goods or services inventory is 0, or when the advertiser stops selling the goods or services, the goods or services listed by the online shopping guide owned by the promoters
  • the shopping guide information is also not displayed accordingly.
  • the server of the network service provider or the online mall platform operator automatically jumps the link to the online shopping guide owned by the promotion personnel specified by the advertisement code link. Shop.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention porte sur un système de collecte de statistiques de corrélations entre des promoteurs d'informations de réseau et un comportement objectif d'hôtes accédant au réseau, et le système comprend un serveur équipé d'un module de génération d'informations, d'un module d'enregistrement d'utilisateur, d'un module de génération d'une adresse réseau unique d'informations et d'un module d'analyse statistique. Le module de génération d'une adresse réseau unique d'informations est utilisé pour générer un lien d'adresse réseau unique en fonction de la différence entre les informations et le promoteur d'informations. Le module d'analyse statistique collecte des statistiques des corrélations comme suit : si un hôte accède par l'intermédiaire d'un lien d'adresse réseau unique et remplit un comportement objectif, le module d'analyse statistique met directement en corrélation le comportement objectif avec un promoteur d'informations ; si un hôte accède par l'intermédiaire d'un lien d'adresse réseau unique et ne remplit pas un comportement objectif, le module d'analyse statistique conserve un enregistrement de cet accès ; et si un hôte accède par d'autres moyens et remplit un comportement objectif, le module d'analyse statistique collecte des statistiques des corrélations entre le comportement objectif et chaque promoteur d'informations selon la quantité d'enregistrements d'accès à des informations de chaque promoteur d'informations. Ce système convient pour refléter avec précision les corrélations entre le travail de promotion d'informations des promoteurs d'informations et le comportement objectif des invités du réseau.
PCT/CN2012/086387 2011-12-14 2012-12-12 Système de collecte de statistiques de corrélations entre des promoteurs d'informations de réseau et un comportement objectif d'hôtes accédant au réseau WO2013086971A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN2011104149685A CN102521355A (zh) 2011-12-14 2011-12-14 统计网络信息推广者与网络访客目标行为相关性的系统
CN201110414968.5 2011-12-14

Publications (1)

Publication Number Publication Date
WO2013086971A1 true WO2013086971A1 (fr) 2013-06-20

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CN (1) CN102521355A (fr)
WO (1) WO2013086971A1 (fr)

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CN102521355A (zh) * 2011-12-14 2012-06-27 福州力度网络科技有限公司 统计网络信息推广者与网络访客目标行为相关性的系统
CN103500410A (zh) * 2013-10-11 2014-01-08 张磊 基于app的大众智能推广员系统
CN103985047A (zh) * 2014-04-25 2014-08-13 小米科技有限责任公司 目标终端识别方法、终端监控方法、装置和系统
CN104036415A (zh) * 2014-06-23 2014-09-10 北京金和软件股份有限公司 一种基于用户行为分析的平台推广方法
CN105430101A (zh) * 2015-12-24 2016-03-23 北京奇虎科技有限公司 生成推广链接的方法和装置、分析推广链接的方法和装置
CN108259529A (zh) * 2016-12-28 2018-07-06 深圳市优朋普乐传媒发展有限公司 一种页面分享信息的获取方法及装置
CN106875196A (zh) * 2017-02-24 2017-06-20 湖南安良信息科技有限公司 一种电商平台会员管理方法及系统
CN107194702A (zh) * 2017-05-19 2017-09-22 成都初唐网络科技股份有限公司 一种客户管理方法及系统
WO2019000247A1 (fr) * 2017-06-27 2019-01-03 深圳市秀趣品牌文化传播有限公司 Procédé d'évaluation de promotion de publicité du commerce électronique basé sur des temps de consommation
CN107885776A (zh) * 2017-10-09 2018-04-06 广东聚联电子商务股份有限公司 一种基于知识电子商务智能推荐软件的操作方法
CN108270644B (zh) * 2017-12-15 2020-11-24 广东智媒云图科技股份有限公司 基于多平台的页面流量监测方法、电子设备及存储介质
CN110858809B (zh) * 2018-08-23 2023-03-31 钉钉控股（开曼）有限公司 数据处理方法、装置和设备
CN109146575A (zh) * 2018-09-10 2019-01-04 深圳市元征科技股份有限公司 一种在线商品营销方法及相关设备
CN113240468A (zh) * 2021-05-13 2021-08-10 北京沃东天骏信息技术有限公司 一种信息处理的方法、装置和存储介质

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