WO2013048146A2

WO2013048146A2 - Showcase having a transparent display

Info

Publication number: WO2013048146A2
Application number: PCT/KR2012/007826
Authority: WO
Inventors: 조홍래
Original assignee: (주)바이널
Priority date: 2011-09-28
Filing date: 2012-09-27
Publication date: 2013-04-04
Also published as: KR20130034367A; WO2013048146A3

Abstract

The present invention relates to a showcase having a transparent display which displays product information through the transparent display and also enables consumers to see the product in the showcase through the transparent display. The showcase of the present invention comprises: a showcase body; transparent display means installed in an open front portion of the showcase body to enable consumers to see the interior of the showcase body; a turntable which is rotatable within the showcase body with a product mounted thereon; and a control unit which controls the screen displaying operation of the transparent display means and the rotation of the turntable. The showcase of the present invention has the effect that information relating to products is output on a screen around the product seen through the transparent display, and the turntable rotates in a consumer interactive manner to enable consumers to observe products in a three dimensional manner and also allow for user participation, ultimately maximizing display effect and the advertising effect of products.

Description

Showcase with transparent display

The present invention relates to a showcase having a transparent display. More particularly, the present invention relates to a showcase having a transparent display that enables a product to be viewed through a transparent display and simultaneously displays product related information.

In general, showcases are used to display merchandise. Conventional showcases only placed the goods on the display stand, and through the transparent glass window to protect the product and see through it. In addition, the lighting is installed inside the showcase to illuminate the product to better observe the product.

Recently, with the development of material technology, transparent displays have been developed in liquid crystal displays (LCDs) or active matrix organic light emitting diodes (AMOLEDs), and have entered the commercialization stage. In addition, transparent displays are being developed in various display forms.

The advantage of the transparent display is that it can output some information to the screen and visually see and see objects or backgrounds located behind the transparent display. Such transparent displays are expected to be used in various industrial fields such as fighter windows, vehicle windows, and window TVs.

In addition to incorporating a transparent display into a showcase, the present invention installs a turntable inside the showcase and rotates the turntable in response to the user operating the input means, thereby displaying product information on a transparent display and simultaneously user-interactive. It is an object of the present invention to provide a showcase having a transparent display of a new structure for rotating a product viewed through the transparent display.

Showcase having a transparent display according to an embodiment of the present invention, the showcase body; Transparent display means provided in an open front portion of the showcase body so as to see the inside of the showcase body; A turntable that is rotatably mounted on the inside of the showcase body; And a controller for controlling screen display of the transparent display means and rotation of the turntable.

The showcase having a transparent display according to another embodiment of the present invention further includes an input means installed on the front of the showcase body, and the control unit controls the rotation of the turntable according to the key input signal of the input means.

In a showcase having a transparent display according to another embodiment of the present invention, the input means is a touch panel, and the controller recognizes a touch input signal through a touch user interface and controls the rotation of the turntable in response to the touch input signal. do.

In a showcase having a transparent display according to another embodiment of the present invention, the touch panel is a touch panel made of any one of an infrared method, a capacitive method, and a resistive film method.

A showcase having a transparent display according to another embodiment of the present invention displays a directional touch key for selecting a rotation direction of the turntable through the transparent display.

A showcase having a transparent display according to another embodiment of the present invention displays a drag touch key for dragging and selecting a rotation direction of the turntable through the transparent display.

In the showcase having a transparent display according to another embodiment of the present invention, lighting means for illuminating the product is further installed on the inner surface of the showcase body.

In a showcase having a transparent display according to another embodiment of the present invention, the lighting means is an LED.

In the showcase having a transparent display according to another embodiment of the present invention, an illuminance sensor for detecting illuminance is further installed on the outside of the showcase body, and the controller dimming the brightness of the lighting means according to the output of the illuminance sensor. To control.

In a showcase having a transparent display according to another embodiment of the present invention, the controller controls the display unit to display information related to a surface on which the product is visually recognized when the turntable is rotated.

According to the showcase having the transparent display of the present invention, the product-related information is displayed on the periphery of the product viewed through the transparent display, and the user interactively controls the turntable to rotate the table so that the user can observe the product at the same time three-dimensional By inducing the participation of the product has an effect that can maximize the display effect and advertising effect.

In addition, according to the present invention, by outputting the information related to the surface on which the product is recognized when the product is rotated by the turntable, the user can recognize the information related to the various aspects of the product at the same time as the three-dimensional observation of the product By expressing the information in various ways, the effect of product display and advertisement can be enhanced.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a perspective view of a showcase having a transparent display according to the present invention.

2 is a block diagram schematically illustrating the present invention.

3 is a flowchart schematically illustrating an operation relationship of the present invention.

4 is a flowchart illustrating a process of controlling a turntable by a user's operation in the present invention.

5 is a perspective view illustrating a work condition of the present invention.

6 is a perspective view illustrating a state in which the turntable is rotated in FIG. 5.

7 is a plan view illustrating another use state of the present invention.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be denoted by the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted.

The same reference numerals are used to designate parts having similar configurations and operations throughout the specification. In addition, when a part is electrically connected to another part, this includes not only the case where it is directly connected but also the case where another element is connected in between.

1 is a perspective view of a showcase having a transparent display according to the present invention, and FIG. 2 is a block diagram schematically illustrating the present invention. Referring to this, the present invention provides a showcase body 10 that can accommodate a product therein, a transparent display means 20 installed on the front of the showcase body 10, and the product inside the showcase body 10. It is composed of a turntable 30 to be mounted, a touch panel 40 installed on the transparent display means 20, and an LED 50 illuminating a product in the showcase body 10. In addition, a control unit 60 as shown in the block diagram of FIG. 2 is installed inside the showcase body 10.

The showcase body 10 has a box shape provided with a door (not shown) for dispensing goods at the rear. For example, the showcase body 10 is a metal case with an open front side. The control unit 60 installed inside the showcase body 10 is provided with a control unit 60 for controlling the transparent display means 20, the turntable 30, the touch panel 40, and the LED 50.

The controller 60 may be configured as an analog circuit, but preferably is a digital circuit having a microprocessor. As another example, the controller 60 may be an embedded PC embedded in the showcase body 10.

The transparent display means 20 is a display device capable of viewing a product placed in the showcase body 10, and outputs information related to the product on the periphery of the region where the product is displayed. For example, the transparent display means 20 may be a transparent LCD (Transmissive LCD) or a transparent AMOLED (Transmissive AMOLED). Of course, the transparent display means 20 may be replaced with another display device capable of seeing the rear object while outputting text or graphics.

As shown in FIG. 2, the controller 60 controls the screen output of the transparent display means 20 through the display interface 22 such as the RGB interface.

The turntable 30 is a table for rotating the mounted goods. Although not shown, components such as a servo motor and a speed reducer are installed below the turntable 30 to rotate the turntable 30. Referring to FIG. 2, the controller 60 controls the rotation of the servo motor through the motor driver 32, and the turntable 30 rotates accordingly.

The touch panel 40 is one embodiment of the input means. As is commonly known, the touch panel 40 is a device that recognizes coordinates when a touch key, an icon, a texture, and the like displayed on the transparent display means 20 are displayed by a GUI (Graphic User Interface).

For example, the touch panel 40 is an infrared touch panel that transmits and receives infrared light at the edge of the transparent display means 20 and recognizes that light is blocked by a user's finger or the like. As another example, the touch panel 40 is a capacitive thin touch panel that acquires touch coordinates by recognizing absorption of current from a user's finger. As another example, the touch panel 40 is a resistive touch panel that acquires touch coordinates by recognizing a change in resistance when two substrates contact each other by a touch pressure such as a finger. Of course, in addition to the kind of the touch panel mentioned may be another type of touch panel.

Referring to FIG. 2, the control unit 60 recognizes touch coordinates through a touch user interface 42 and controls signals corresponding to the coordinates (for example, as described below with reference to FIGS. 5 to 7). When the touch key 44 is input, it is recognized as the turntable 30 rotation, etc.). Then, the rotation control of the turntable 30 is performed according to the control signal.

In order to control the above-described transparent display means 20 and the touch panel 40, a separate LCD driver IC (LDI) and a touch driver IC (TDI) may be embedded in the controller 60. Alternatively, the LDI and the TDI may be configured as one chip and may be embedded as one component of the controller 60.

Meanwhile, in the illustrated example, the touch panel 40 is illustrated as an example of an input means, but the touch panel 40 may be replaced with a known button type physical key. Although not shown, for example, a few button-type direction keys are installed on the front of the showcase body 10, and when the user presses a direction key corresponding to a desired rotation direction, the control unit 60 controls the turntable 30 to the key input. It can also be rotated accordingly.

LED 50 is an embodiment of a luminaire for illuminating a product. The LED 50 can perform dimming control with a simple control of adjusting the DC power supply, and can be implemented in various colors, which is suitable for lighting of a showcase. Referring to FIG. 2, the controller 60 may adjust the driving power of the LED 50 by controlling the LED driver 52.

Here, although not shown, an illuminance sensor for detecting illuminance may be installed outside the showcase body 10. The controller 60 adjusts the brightness of the LED 50 according to the detected illuminance value. Although not shown, dimming control of illumination by the illuminance sensor is a well-known technique, and therefore it will be sufficient for a person skilled in the art to practice the present invention based on the above description.

On the other hand, the LED 50 can be replaced by other known lighting means such as fluorescent, incandescent and the like.

3 is a flowchart schematically illustrating an operation relationship of the present invention. The operation flow 200 of the showcase having the transparent display according to the present invention will be described with reference to the following.

First, the control unit 60 expresses image information of the actual product displayed in the showcase on the transparent display (ST210). For example, as shown in FIGS. 5 and 6, when the product 70 displayed inside the showcase is a sneaker, the transparent display means 20 displays information on the type, design, manufacturer, price, and function of the sneaker. do. Accordingly, the showcase of the present invention can harmonize the product information displayed on the screen and the corresponding product viewed in real.

In the next step, the details of the contents are read through the touch sensor on the transparent display surface (ST220). In this step, when the user selects the product information displayed on the screen through the GUI by touch, detailed information about the touched content is displayed.

For example, when the user selects the function of the sneaker by touch, detailed function information about the sole, the outsole, the insole of the sneaker is displayed on the screen so that the user can browse the desired information.

As another example, if the user selects the price of the sneakers, the embedded PC embedded in the showcase may link the price information website to display the lowest price information of the corresponding product 70 in real time.

In the next step, by controlling the turntable installed inside the showcase through the touch sensor to observe the actual product 360 degrees (ST230). Referring to FIG. 5, a touch key 44 indicating left and right directions is displayed on the transparent display means 20. If the user touches the touch key 44 indicating the right direction as shown in FIG. 6, the other portion of the sneaker (the front part in the illustrated example) is rotated while the turntable 30 rotates to the right. Perspective through.

In the next step, the actual product is rotated by the turntable driving, and information of the corresponding product is displayed on the transparent display (ST240). When the product 70 is rotated in response to the touch input as shown in FIG. 6, the transparent display means 20 displays information related to the surface on which the product is visually recognized (ie, the front of the sneaker in FIG. 6). Therefore, the user can interactively rotate the product to observe 360 degrees and view the product information about the portion located in front of the rotating object.

4 is a flowchart illustrating a process of controlling a turntable by a user's operation in the present invention. Referring to FIG. 4, the control flow 300 of the turntable 30 and the screen display control of the transparent display means 20 will be described below.

The controller 60 enables the user to view the information of the content through the touch sensor on the transparent display surface (ST310). For example, as described above, an icon, text, and the like are displayed on the transparent display means 20 so that the user can view detailed information of a desired product.

Then, it is determined whether the user wants to observe the actual product 360 degrees according to whether the touch key 44 as shown is input (ST320). If there is no input of the touch key 44, it is determined that the view is not 360 degrees, and a product (eg, an object such as an icon, text, or touch key displayed on the screen by the GUI) is inputted in response to an input of a GUI object such as an icon or text. The detailed information of 70 is displayed (ST350).

In step ST320, when the user inputs the touch key 44, the motor driving the turntable 30 is controlled in response to the input signal manipulated through the touch in the next step (ST330). Controlling the rotation of the turntable 30 by a touch input has been described above with reference to FIGS. 5 and 6.

In the next step, the information is updated with content matched to the transparent display in response to the viewing angle of the actual product according to the changed position of the turntable (ST340). For example, as shown in FIG. 6, when the product 70 is rotated, information on the front of the sneaker is displayed on the screen. Subsequently, the process proceeds to step ST350 to display detailed information on the matter selected by the user among the information on the front of the sneaker.

Meanwhile, although FIGS. 5 and 6 illustrate that the touch key 44 is a directional touch key, the touch key 44 may be replaced by a drag touch key for dragging and moving a point on an elliptic GUI object as shown in FIG. 7. Can be.

The present invention is not limited to the above-described embodiments and the accompanying drawings, and it is common knowledge in the technical field of the present invention that various substitutions, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those who have

Claims

Showcase body;

Transparent display means provided in an open front portion of the showcase body so as to see the inside of the showcase body;

A turntable that is rotatably mounted on the inside of the showcase body; And

A showcase having a transparent display including a screen display of the transparent display means and a control unit for controlling the rotation of the turntable.
The method of claim 1,

Further comprising an input means installed on the front of the showcase body,

The control unit is a showcase having a transparent display for controlling the rotation of the turntable in accordance with the key input signal of the input means.
The method of claim 2,

The input means is a touch panel,

The controller may include a transparent display configured to recognize a touch input signal through a touch user interface and to control rotation of the turntable in response to the touch input signal.
The method of claim 3,

The touch panel is a showcase having a transparent display which is a touch panel made of any one of the infrared type, capacitive type, and resistive type.
The method of claim 3,

A showcase having a transparent display for displaying a directional touch key for selecting a rotation direction of the turntable through the transparent display.
The method of claim 3,

A showcase having a transparent display for displaying a drag touch key for dragging the rotation direction of the turntable through the transparent display.
The method of claim 1,

A showcase having a transparent display on the upper surface of the showcase main body is further provided with lighting means for illuminating the product.
The method of claim 7, wherein

The luminaire is a showcase having a transparent display that is LED.
The method of claim 7, wherein

An illuminance sensor for detecting illuminance is further installed outside the showcase body.

The control unit is a showcase having a transparent display for dimming the brightness of the lighting means in accordance with the output of the illuminance sensor.
The method according to any one of claims 1 to 9,

And the control unit has a transparent display which controls to display, on the transparent display means, information related to the surface on which the product is recognized when the turntable is rotated.