KR101720709B1

KR101720709B1 - Showcase

Info

Publication number: KR101720709B1
Application number: KR1020150050339A
Authority: KR
Inventors: 이용백; 김종욱; 박재상
Original assignee: 이용백
Priority date: 2015-04-09
Filing date: 2015-04-09
Publication date: 2017-03-29
Also published as: KR20160121005A

Abstract

The present invention provides a showcase including an upper case forming an open showroom through a window in which an exhibit is displayed and a lower case supporting the upper case, wherein the showcase comprises a curved display unit ; An auxiliary display unit formed on an upper front surface of the upper case; And a sliding display unit slidably coupled to an upper end of the lower case; A projection unit formed on a rear surface of the auxiliary display unit for mapping and projecting an image on a display through a reflector; And a controller for collectively controlling image display on the curved display unit, the auxiliary display unit, and the sliding display unit. According to the present invention, there is provided a showcase comprising: By combining the image and the image projected from the projection unit, it is possible to maximize the display efficiency.

Description

Showcase {SHOWCASE}

More specifically, the present invention relates to a showcase, more particularly, to display images related to an exhibit more intensely by the curved display unit on the rear side of the exhibition room, to display digital background images directly mapped to the exhibits, The present invention relates to a showcase capable of maximizing display efficiency.

In general, a showcase is installed in an exhibition or a department store, and is used for the purpose of exhibiting or introducing an exhibit displayed on the inside. The showcase is used to display a specific exhibit on the inside of the case, As shown in FIG.

These showcases are not only an introduction of exhibited exhibits, but they are also installed for sales purposes, so it is important to focus attention by attracting customers, and it is also important to convey sufficient information about exhibits.

Regarding the showcase, domestic patent No. 1122883 discloses a showcase in which a transparent LCD panel is installed on the front side of a showcase, and guide information is displayed on the basis of an exhibition article for displaying information of the exhibition goods through the transparent LCD panel.

Korean Patent Laid-Open Publication No. 2013-0034367 discloses a showcase in which a transparent display is installed on a front side of a showcase to guide the exhibits and at the same time rotate the stand on which the goods are placed to rotate the display.

However, since the prior art displays an advertisement fixed on a transparent display panel, it can not display an active image interacting with a customer. Also, the above-mentioned conventional showcases show the exhibits in the showcase, convey the piece of information about the exhibit through the transparent display unit, fail to faithfully provide the observer with a vast amount of information on the exhibit, It is difficult to directly match the information to the exhibit when the detailed information is transmitted through a separate brochure or the like, so that understanding and interest in the exhibit is low .

Patent Document 0001) Korean Patent Registration No. 1122883 Patent Document 0002) Korean Patent Publication No. 2013-0034367

SUMMARY OF THE INVENTION It is an object of the present invention to overcome the above-described problems of the prior art, and it is an object of the present invention to provide a display device, a sub display unit and a sliding display unit, And the digital background image is expressed in one body. Therefore, it is possible to maximize the exhibition efficiency by increasing the attention concentration.

It is another object of the present invention to provide customized information so that more detailed information on an exhibit can be retrieved directly on the field through a sliding display unit and directly match the promotional image of the exhibit to the exhibit through the projection unit, This is to provide a showcase that can enhance the value of exhibits and improve exhibition efficiency.

According to an aspect of the present invention, there is provided a showcase including an upper case and a lower case, the upper case and the lower case supporting a display room opened through a window, A curved display unit formed inside the display chamber of the upper case; An auxiliary display unit formed on an upper front surface of the upper case; And a sliding display unit slidably coupled to an upper end of the lower case; A projection unit formed on a rear surface of the auxiliary display unit for mapping and projecting an image on a display through a reflector; And a controller for collectively controlling video display of the curved display unit, the auxiliary display unit, and the sliding display unit.

The upper and lower cases may be formed in a cylindrical shape, and the curved surface display part may be formed along an outer curved surface of the showcase.

The sliding display unit includes driving means for sliding the sliding display unit and a touch screen, and is configured to display information on the displayed item in response to a user's touch operation. The sliding display unit may be driven automatically or semi-automatically.

According to the showcase of the present invention, it is possible to actively search and confirm information about an exhibit to a user viewing the exhibit, and directly match the information with the exhibit through the sliding display unit, thereby providing customized information.

In addition, according to the present invention, there is an effect that the information related to the exhibit is projected on the exhibit or outputted as the promotional image in the projecting unit, thereby enhancing the understanding and interest of the user.

Further, the showcase according to the present invention can display premium goods by delivering product information contents through a curved display unit while viewing goods inside the window, and is thus excellent in esthetics and effective for image production of high-priced brand products, and is suitable for a ubiquitous society Can be implemented.

Furthermore, when projecting a digital image projected on one product differently, it is possible to display all the similar products represented by the product, thereby maximizing the display effect in a minimum space.

1 is a schematic perspective view showing a showcase according to an embodiment of the present invention.
2 is a schematic perspective view showing a state in which a sliding display unit is inserted into a lower case in a showcase according to an embodiment of the present invention.
3 is a front view of a curved display unit of a showcase according to an embodiment of the present invention.
4 is a schematic sectional view showing an internal structure of a showcase according to an embodiment of the present invention.
5 is a block diagram of a showcase in accordance with an embodiment of the present invention.
6 is a photograph illustrating a use state of a showcase according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood that the embodiments described below are provided for illustrative purposes only, and that the present invention may be embodied with various modifications and alterations. In the following description, well-known functions or constructions are not described in detail to avoid obscuring the subject matter of the present invention. In addition, the attached drawings are not drawn to scale in order to facilitate understanding of the invention, but the dimensions of some of the components may be exaggerated.

FIG. 2 is a schematic perspective view of a showcase according to an embodiment of the present invention, FIG. 3 is a front view of a curved display unit of a showcase according to an embodiment of the present invention, and FIG. Fig. 3 is a schematic cross-sectional view of a showcase according to an example.

1 to 4, a showcase according to an embodiment of the present invention includes an upper case 10 and a lower case 10, which form an open showroom 11 through a window 13, A showcase including a lower case (20) for supporting the upper case (10), wherein the showcase comprises a curved display part (100) formed inside the showroom (11) of the upper case (10); An auxiliary display unit 200 formed on the upper surface of the upper case 10; A sliding display unit 300 slidably coupled to an upper end of the lower case 20; A projection unit 400 formed on the rear surface of the auxiliary display unit 200 for mapping and projecting images on the display 1 through a reflector 410; And a control unit 500 for collectively controlling video display of the curved display unit 100, the auxiliary display unit 200, and the sliding display unit 300.

The showcase according to an embodiment of the present invention may include a top case 10 and a bottom case 20 and may have a three-dimensional shape so as to form an exhibition room 11 capable of displaying exhibits therein. In the preferred example, the upper and lower cases 10 and 20 are formed in a cylindrical shape, but they are not necessarily limited to these shapes, and any other shapes such as a hexahedron shape and an elliptical shape may be used. A cradle 12 for receiving an exhibit is disposed at the bottom of the exhibition room 11 of the upper case 10 and a window 13 of an arbitrary shape opened to allow the spectator to view the exhibit is formed on the front side of the exhibition room. The design of the window 13 may be modified to suit the concept of the product being displayed. At the lower end of the showcase of the present invention, a moving means 21 such as a wheel can be formed for convenience of movement.

The cradle 12 is provided inside the display room 11 to hold the exhibit. It is a matter of course that the size and shape of the holder 12 and the installation position can be variously modified according to the kind, size and promotion method of the product. Further, the holder 12 can be kept fixed, or can be moved or rotated. In addition, the cradle 12 may be inclined toward the curved display portion of the rear surface of about 5 degrees to about 10 degrees so that the image projected from the projection unit 400 is projected on the whole of the exhibit 1,

In the inside of the exhibition room 11, a curved display unit 100 is formed on one side of the case 10 facing the window 13 when the user looks directly at the display unit 1. The curved display unit 100 may be formed of a liquid crystal display (LCD), a light emitting diode (LED), or an OLED screen, but is not limited thereto. It is possible to display the image related to the exhibit on the curved surface display unit 100 so as to improve the advertisement and promotion effect on the exhibit 1 through the displayed image as well as the display of the exhibit 1 placed in the showroom 11 have.

3, the curved surface display unit 100 includes a flexible display panel 110, a fixed portion 150 curved to have a predetermined curvature and fixed to the display panel, (110) is curved along the fixing portion while being pulled toward the fixing portion (150). The curved surface display unit 100 may omit the bezel according to the type of the display panel.

The display related image output to the curved surface display unit 100 may be an image related to the background of the exhibition, background knowledge, and the like. For example, when the exhibit 1 is an automobile, when the background of a highway on which a car travels is displayed on the curved surface display section 11, it is possible to direct the car as if running, Can be expressed. As described above, according to the showcase of the present invention, the performance of an exhibit can be more excellently expressed in an optimal manner in accordance with the characteristics of the exhibit.

The auxiliary display unit 200 is formed on the window 13 of the upper case 10 and displays an image for conveying various information regarding the exhibit 1. [ Therefore, it is possible to improve the interest and understanding of the exhibit 1 by additionally showing various information about the exhibit 1.

The sliding display unit 300 is formed on one side of the lower case 20. When not in use, the sliding display unit 300 is accommodated in the lower case 20 as shown in FIG. 2. In use, And slides out of the lower case as shown in Fig. A receiving space (not shown) is provided on a side surface of the lower case 20 so that the sliding display unit 300 is disposed. The sliding display unit 300 includes a touch screen capable of inputting and outputting information, and a menu icon to be subjected to a user's touch operation with respect to the curved surface display unit 100 may be output as an image. At this time, the sliding display unit 300 displays information about the displayed product in response to the touch operation of the user. For example, various menu icons related to information on an exhibit can be formed on the sliding display unit 300, and information on the related exhibit can be outputted by touch operation of each menu icon of the user. A user interface such as a menu icon for reading desired information related to the exhibit and a scroll bar for moving the information outputted to the sliding display unit is output from the touch panel of the sliding display unit 300, . Through such an interface, the user can enjoy various experiences such as changing the colors of the exhibits or putting their own designs on the surface of the exhibits.

Meanwhile, the sliding driving source of the sliding display unit 300 can be moved manually, automatically, or semi-automatically. The drive source for providing the automatic operation may be a known motor, a motor deceleration unit, and a gear mechanism. The semi-automatic drive source may be a known elastic member such as a known torsion spring or a coil spring .

The showcase of the present invention includes at least one projection unit 400 formed at the rear end of the auxiliary display unit 200 and the information projected from the projection unit 400 is output to the surface of the exhibit. A plurality of the projection units 400 may be installed, and the projection unit 400 may be installed at a different projection angle with respect to the exhibit 1. Also, in order to maximize the visibility of the projected information, the surface of the exhibit can be made white. The reflector 410 is provided in the projection unit 400 and the distance between the projection unit 400 and the exhibit 1 can be adjusted so that it is possible to project a relatively large object even in a relatively small showcase.

The projector 400 can be used with various known types of projectors without limitation. The image projected through the projection unit includes at least one of design information on the exterior and interior of the product, color information, and character information relating to the description of the product. For example, when the exhibit 1 is an automobile, it is possible to display not only the external design of the automobile but also the image of the detailed design of each component, the image of the design implemented inside the body, And the like can be projected. Therefore, according to the showcase according to the present invention, it is possible to maximize the display efficiency because a single product and similar products represented by the product can be displayed.

The control unit 500 can control the overall operation of each component in the showcase. For example, the control unit 500 may be a microcomputer, a computer (PC), or the like. In addition, the controller 500 can control the showcase according to a user command or an internal program input through the touch screen of the auxiliary display unit 300. The control unit 500 processes the video or audio signal stored in the data storage unit 520 and displays the image on the curved surface display unit 100, the auxiliary display unit 200, and the sliding display unit 300 So that each of the display units can be controlled. At this time, the image displayed on the curved surface display unit 100, the auxiliary display unit 200, and the sliding display unit 300 may be a still image or a moving image, and may be a 2D image or a 3D image. The audio signal processed by the control unit 500 may be output to the audio output unit 530. In addition, the control unit 500 extracts the image data from the data storage unit 520 and controls the projection unit 400 to project the image data. The control unit 500 outputs a promotional image or an information image to the curved display unit 100, the auxiliary display unit 200, the sliding display unit 300, and the projection unit 400 according to a predetermined schedule.

5, the showcase of the present invention includes a power supply unit 510 for supplying power to a showcase, a data storage unit 520 for storing image data displayed on each display unit, and a voice output unit (530). Each component of the block diagram of the showcase shown in Fig. 5 may be integrated, added, or omitted according to the specifications of the actual showcase implemented. That is, two or more constituent elements may be combined into one constituent element, or one constituent element may be constituted by two or more constituent elements, if necessary.

The power supply part 510 supplies the corresponding power supply throughout the showcase 100. Particularly, a control unit 500 that can be implemented in the form of a system on chip (SOC), a curved surface display unit 100 for displaying an image, a sub display unit 200 and a sliding display unit 300, The projection unit 400, and the audio output unit 530 for audio output.

The voice output unit 530 outputs the voice for the publicity video and the information video. The voice output unit 530 is provided to enable the control unit 500 to output voice when the voice is included in the publicity video or the information video.

The data storage unit 520 may store a program for each signal processing and control in the control unit 500 or may store a signal-processed video, audio, or data signal. In addition, the data storage unit 520 may perform a function for temporarily storing video, audio, or data signals. In FIG. 5, the data storage unit 520 is provided separately from the control unit 500, but the scope of the present invention is not limited thereto. The data storage unit 520 may be included in the control unit 500.

Although not shown in the drawing, the showcase of the present invention may further include an external device interface unit (not shown), a network interface unit (not shown), and the like in accordance with an embodiment. The external device interface unit can provide an interface for connecting the showcase with an external device through a wired or bridged connection. For example, the control unit 500 can receive at least one of the processed video signal or audio signal. Further, it is also possible to transmit data to the control section 500.

The network interface unit provides an interface for connecting the showcase to a wired / wireless network including the Internet network. For example, the network interface unit can receive, via the network, content or data provided by the Internet or a content provider or a network operator.

Hereinafter, the images output to the curved surface display unit 100, the auxiliary display unit 200, and the sliding display unit 300 in the showcase according to the embodiment of the present invention will be described in more detail.

6, when the user observes an exhibit, the user views the image of the curved display unit 100, the image output from the auxiliary display unit 200, and the image projected on the exhibit 400 at the projection unit 400 do. Since the image is projected directly on the display and the image displayed on the surface display unit is displayed as a single image, it is possible to concentrate the gaze, increase the degree of engagement with the display, and display the display more elegantly. Efficiency can be maximized. In addition, by displaying additional features that can not be transmitted by the image display unit and the curved surface display unit through the auxiliary display unit and the sliding display unit, more information or customized information desired by the user can be transmitted. Furthermore, when projecting a digital image projected on one product differently, it is possible to display all the similar products represented by the product, thereby maximizing the display effect in a minimum space.

When the sliding display unit 300 is slid to the end as shown in FIG. 1, the power of the sliding display unit is automatically turned on. Whether or not the operation of the sliding display unit 300 is completed can be determined by using a sensor (not shown). When an input to the sensor is sensed, power is applied to the sliding display unit 300, and the sliding display unit 300 is in a standby state for displaying an image. Various types of sensors can be used to detect whether the operation is completed or not. When the power is automatically applied to the sliding display unit, the video signal input to the sliding display unit is projected onto the screen according to a user's operation. The sliding display unit 300 may include a touch screen, and may function as an input unit for receiving commands from a user.

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When the user pulls the sliding display unit 300 in the opposite direction, the user returns to the original position in the opposite operation. The end of the slide guide of the sliding display unit 300 is separated from the sensor in the slide groove of the first panel 110. Therefore, the sensor automatically turns off the power of the sliding display unit.

The projection unit 400 processes the input image signal according to a user's operation and outputs a beam of an image to be projected on a display at a beam generator (not shown). When the beam is outputted from the beam generator, the beam is incident on the reflector 410 along the beam path inside the exhibition hall. The reflector 410 is fixed inside the upper end of the exhibition room, and reflects the incident beam in the direction of the exhibit.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes and modifications may be made by those skilled in the art without departing from the scope of the present invention.

10; Upper case 20: lower case
11: Exhibition Room 12: Cradle
13: Window 1: Exhibition
100; A curved surface display unit 200; The auxiliary display unit
300: Sliding display part 400: Projection part
500; The control unit

Claims

In the showcase which comprises a lower casing for supporting the upper case and the upper case to form an open display room through, the window which exhibits a display on the holder inside the showcase is curved display formed in the display room of the upper case part; An auxiliary display unit formed on an upper front surface of the upper case; And a sliding display unit slidably coupled to an upper end of the lower case; A projection unit formed on a rear surface of the auxiliary display unit and mapping an image to an exhibit through a reflector and projecting the image; And a control unit for collectively controlling video display on the curved display unit, the auxiliary display unit, and the sliding display unit,
Wherein the upper and lower cases are formed in a cylindrical shape, and the curved display unit is formed along an outer curved surface of the upper case .

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The display device according to claim 1, wherein the curved surface display portion includes a flexible display panel and a fixing portion formed with a predetermined curvature and fixed with the display panel, wherein the display panel is pulled toward the fixing portion, Wherein a curved shape is formed.

4. The showcase of claim 3, wherein the display panel is an LCD (Liquid Crystal Display) panel or an OLED (Organic Light Emitting Diode) panel.

The showcase of claim 1, wherein the sliding display unit includes driving means for sliding the sliding display unit, and a touch screen, and is configured to display information on the exhibit in response to a user's touch operation.

6. The showcase of claim 5, wherein the sliding display unit is driven automatically or semi-automatically.

The display device of claim 1, wherein the showcase further comprises a data storage unit for storing image data displayed on each display unit, a voice output unit for outputting voice, and a power supply unit for supplying power to the showcase Showcase.

The showcase of claim 1, wherein the showcase comprises a moving means for moving the showcase.

The showcase according to claim 1, wherein the cradle is inclined toward the curved display unit at a rear surface of 5 to 10 degrees.