KR20050066397A - Device for advertizing goods by sensing approach of shopper and display stand equipped with the device - Google Patents

Abstract

The present invention is equipped with a sensor on the display rack, by using a sensor installed to detect the consumer's approach, the display rack advertising device having a function of providing an advertisement for the product that is automatically displayed when the user's approach is detected by voice or video And a merchandise display stand provided with a display stand advertisement device.

In order to realize this, the displayed advertising apparatus according to the present invention includes an advertisement input unit, a central control unit, an EEPROM, a power supply unit, a switch, a sensor, a speaker, and a display, and the display stand advertisement apparatus system includes an advertisement input unit, an advertisement database, and a database control server. And a power supply, a switch, a central control unit, a sensor, a speaker, a display, and a product code input unit.

According to the present invention, the display rack advertising device automatically advertises the product according to the consumer's approach, the store can induce the purchase of a specific product to the consumer, the cost of hiring the helper do not hire a helper to promote the product It is possible to reduce the cost, and from the consumer's point of view, you can easily obtain information about the product, so it is possible to choose a smart product.

Description

Device for Advertizing Goods by Sensing Approach of Shopper And Display Stand Equipped with The Device}

The present invention relates to a merchandise display rack equipped with a display rack advertising device and a display rack advertising device for outputting a product advertisement by sensing a consumer's approach. More specifically, a display rack having a function of mounting a sensor on a display stand, detecting a consumer's approach using the mounted sensor, and providing an advertisement of a product that is automatically displayed when the user's approach is detected by voice or video. It relates to an advertisement display device and a display stand provided with an advertisement device.

In general, stores such as large shopping malls, department stores, supermarkets, and large clothing stores use a display stand to display products. In the display of goods, several goods of the same product group are displayed on one display stand, and a consumer selects and compares several products in a desired product group. However, in this comparison purchase, the consumer spends a lot of time in front of the product to distinguish the difference between the products.

Therefore, in each store, a product that wants to be advertised to the consumer due to the release of a specific product or a new product that wants to sell a lot in the product group is placed in front of each display stand so that the consumer stands out. This is because the consumer tends to buy a lot of prominent items placed in front of the shelves when the product is difficult to compare the product or when the consumer does not compare the product because they think that it does not matter.

In addition, each store employs a product promotion assistant in order to ensure the promotion of the product to the consumer to advertise the product in a one-to-one manner. However, hiring a helper is costly.

In order to solve the above problems, the present invention, by installing a display rack equipped with a sensor and a speaker or a display, the sensor according to the consumer's approach to detect the display, and has a function to automatically display the goods displayed on the display and Its purpose is to provide a method.

In order to achieve the above object, the present invention provides a display stand advertising device for outputting the advertising content for the goods that are automatically displayed when a consumer approaches, the advertisement input unit for inputting a product advertisement; A central control unit which is in charge of overall control of the display rack advertisement device including input / output of the product advertisement; An EEPROM for storing the inputted product advertisement and outputting the stored product advertisement at the request of the central controller; A power supply for supplying power for driving the display rack advertising device; A switch for operating the display rack advertising device or stopping the operation of the display rack advertising device; An access sensor for sensing the access of the consumer; And a speaker for outputting the product advertisement as a voice and delivering the same to the consumer.

According to a second object of the present invention, there is provided a display rack advertising device system for advertising a product that is automatically displayed when a consumer approaches an advertisement input unit for inputting a product advertisement; An advertisement database storing various kinds of product advertisements; A database control server connected to an advertisement database and controlling an input and an output of a product advertisement; And it is installed where the goods are displayed, characterized in that it comprises a product display unit for receiving and outputting the corresponding product advertisement from the database control server.

In addition, according to the third object of the present invention, as a merchandise display rack that outputs the advertising content for the products that are automatically displayed when the consumer approaches, the display box for displaying the goods to be sold, access detection for detecting the access of the consumer sensor; A speaker that outputs a product advertisement as a voice and delivers it to a consumer; It stores the product advertisement, characterized in that it comprises a display advertising circuit for delivering to the speaker for the output of the stored product advertisement in accordance with the detection signal input to the access detection sensor.

According to a fourth object of the present invention, there is provided a method of advertising a product that is automatically displayed when a consumer approaches the method, the method comprising: (a) inputting a product advertisement through an advertisement input unit; (b) the product advertisement is stored in an EEPROM or an advertisement database; (c) detecting a consumer's access via an access detection sensor; (d) transmitting a consumer access detection signal to the central control unit when the detection through the access detection sensor is maintained for a predetermined time; And (e) outputting the product introduction contents stored in the central control unit through the speaker or the display.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a block diagram briefly illustrating a circuit configuration of a display rack advertisement apparatus for automatically advertising a product according to the present invention.

The display rack advertisement device 100 for automatically advertising a product by detecting a consumer's approach includes an advertisement input unit 110, a central control unit 120, an electrically erasable programmable read-only memory (EEPROM) 130, and a power supply unit 140. , A switch 150, a sensor 160, and a speaker 170, and a display 180 may be provided if necessary.

The advertisement input unit 110 is a portion for inputting a product advertisement. The advertisement input unit 110 may be directly inputted by using a microphone for input of a product advertisement, or may be input after recording a voice and an image using a video camera, or by using a computer. It is possible to input the made product advertisement. In addition, the advertisement input unit 110 may include an analog-to-digital converter that converts an analog signal into a digital signal when the input signal is an analog signal.

The central control unit 120 is a part of controlling the display rack advertising device as a whole. When the contents of the product advertisement are input from the advertisement input unit 110 in connection with the EEPROM 130, the central control unit 120 stores the EEPROM 130 and the sensor 160. When the access detection signal according to the consumer's approach is input from the part that controls the overall function to output the product advertisement stored in the EEPROM 130 through the speaker 170 and / or the display 180.

The EEPROM 130 is a type of ROM capable of modifying or updating contents in a memory. When an electrical signal is applied, the EEPROM 130 may erase or internally erase data, thereby repeatedly writing or erasing data. The EEPROM 130 stores a product advertisement to be input from the advertisement input unit 110, and outputs data regarding the stored product advertisement to the speaker 170 or the display 180 under the control of the central controller 120. The capacity of the EEPROM 130 is preferably sufficient to store a plurality of advertisement contents. However, considering the cost according to the capacity, the EEPROM 130 may be encapsulated in a capacity capable of storing a single advertisement of about 1 minute to 5 minutes.

In addition, when a new product advertisement is input to the EEPROM 130 through the advertisement input unit 110, the newly input advertisement contents may be recorded in the empty storage space of the EEPROM 130, but the capacity of the EEPROM 130 is not sufficient. If not, the contents of the previously stored product advertisements may be deleted and the newly entered product advertisement contents may be stored. In addition, in the configuration according to the present invention, by connecting the reset switch to the EEPROM (130) to turn on the reset switch can be configured to erase the product advertisement stored in the EEPROM (130).

The power supply unit 140 is a part for supplying power necessary to drive a circuit of the display advertising device. Since the display rack advertising apparatus 100 according to the present invention is a relatively small electronic device, it may be easily configured as a switched mode power supply (SMPS).

Switch 150 is installed to supply or cut off the power input to the display rack advertising device circuit in the power supply unit 140, the display rack advertising device by cutting off the power using the switch 150 when the display advertising is not necessary Can be stopped.

The sensor 160 detects a consumer's approach and transmits an access detection signal to the central controller 120. As the sensor 160 for detecting the approach of the consumer, an ultrasonic sensor, an infrared sensor, a laser sensor, or the like is used. Ultrasonic sensors usually detect the movement of objects within a distance of 2 m, and thus are most suitable as sensors for detecting a consumer's approach. Infrared sensors and laser sensors can also be used because they can detect the movement of objects up to 100 m and 200 m, respectively, but it is most desirable to use ultrasonic sensors in consideration of manufacturing costs. In addition, it is possible to detect the approach of the consumer by using an ultraviolet sensor or a thermal sensor.

The speaker 170 transmits the contents to the consumer by converting the product advertisement transmitted from the central control unit 120 into an analog signal and outputting the same.

The display 180 outputs a visual product advertisement produced by a picture or a video transmitted from the central control unit 120, and includes a CRT, LCD, or PDP display.

The display rack advertising device 100 having the above-described circuit structure can be operated to advertise the product independently, but the type and quantity of the products are very diverse, such as a large shopping mall or a department store, and in many cases, the advertisement database is configured and the advertisement database is placed. It is also possible to configure the system by connecting the display rack advertising device 100 online.

2 is a block diagram briefly illustrating a configuration of a display rack advertisement system including a plurality of product advertisement display racks according to the present invention.

Display rack advertising device system including a plurality of product advertising display rack includes an advertisement input unit 110, advertising database 210, database control server 220 and product display unit 230, the product display unit 230 is a central The control unit 120, the power supply unit 140, the switch 150, the sensor 160, the speaker 170, and the display 180 are configured.

The advertisement database 210 stores various kinds of product advertisements input from the advertisement input unit 110 through the database control server 220. When there is a product advertisement output request from the database control server 220, the advertisement database 210 transmits a product advertisement corresponding to the requested product to the database control server 220.

Meanwhile, the advertisement database 210 may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase or DB2, or an object such as Gemston, Orion or O2. It can be implemented according to the purpose of the present invention using an OODBMS and an XML native database such as Excelon, Tamino or Sekaiju.

The database control server 220 stores the digitized product advertisements input through the advertisement input unit 110 as the advertisement database 210, and requests for product advertisements from the central control unit 120 of the product display unit 230. If there is, the product advertisement of the corresponding product is retrieved from the advertisement database 210 and transmitted to the product display unit 230. The database control server 220 may transmit a product advertisement at the request of the central control unit 120, but may also transmit the product advertisement to the central control unit 120 in a batch.

The merchandise display unit 230 is similar in internal structure to the circuit of FIG. 1 described above. However, since the merchandise display unit 230 receives the stored merchandise advertisement from the database control server 220, unlike the display rack advertisement device circuit of FIG. 1, the EEPROM 130 does not need to be provided. In addition, since the advertisement input unit 110 is also connected to the external advertisement database 210 to input a product advertisement, the product display unit 230 is not provided.

Accordingly, the product display unit 230 includes a central control unit 120, a power supply unit 140, a switch 150, a sensor 160, a speaker 170, a display 180, and a product code input unit 232. However, the display 180 may be omitted when only the voice or sound advertisement is executed.

However, since the central control unit 120 does not receive the product advertisement from the advertisement input unit 110, its internal structure may be simplified, and the central control unit 120 may replace the EEPROM 130 instead of the EEPROM 130 for outputting the product advertisement. Call a product advertisement. The other power supply unit 140, the switch 150, the sensor 160, and the speaker 170 have the same role as the display rack advertising apparatus 100 of FIG. 1.

However, the product display unit 230 should have a product code input unit 232 that can input the displayed product code. The product code input unit 232 allows the central control unit 120 to determine which product advertisement for a plurality of product advertisements stored in the database control server 220. The product code input unit 232 may be used to input numerical keys one by one, but it is also possible to use a barcode scanning method in order to save time and effort.

Here, data transmission and reception between the product display unit 230 and the database control server 220 is performed through a wired communication method such as a local area network (LAN), optical communication, communication using a general cable, or wireless LAN, Bluetooth (Bluetooth). Tooth), infrared communication, laser communication may be made through a wireless communication method, and may be configured in various ways according to the characteristics of each store.

The plurality of commodity display unit 230 configured as described above outputs each commodity advertisement stored in the advertisement database 210 to re-enter the advertisement contents of the commodity newly arranged in the display rack advertisement apparatus 100 when the goods are rearranged. It is easy to relocate because there is no need to make a step, and even when changing the product to be advertised, there is no need for a re-entry step of the product advertisement, it is also easy to change the product.

3 is a view showing the appearance of the display rack advertising apparatus 100 according to an embodiment of the present invention.

As shown in FIG. 3, the upper portion of the display rack advertising device 100 is flat to display the goods. The sensor 160 and the speaker 170 is mounted on the front part. In addition, in the case of visual advertisement, the display rack advertising device 100 may be equipped with a display 180 such as a television or a monitor. The display rack advertising device 100 equipped with the display 180 will be described in detail with reference to FIG. 6.

When a consumer approaches by placing a product to be advertised on the display rack advertising device configured as described above and placing it in a store, the sensor 160 of the front part detects the consumer's access and is mounted inside the display rack advertising device 100. Product advertisement is performed through the speaker 170 and the display 180 by the operation of the circuit.

Here, the operation of the sensor 160 according to the approach of the consumer is set to operate when the consumer is stopped in front of the sensor 160 for a predetermined time, instead of only passing through the consumer as in the automatic door. If the consumer is set to detect access by passing only, it works for consumers who pass only, so that the store becomes noisy without advertising effect, so that consumers who are stationary in front of the sensor, i.e. In order to have the effect of promoting the purchase by sensing and advertising consumers who hesitate to purchase the product.

Typically, when the sensor is sensed by the sensor 160 for about 1 second to 5 seconds, the display rack advertising device 100 is set to start the product advertisement, and in actual configuration, the form of the store, the purchase form of the consumer, the characteristics of the product Depending on the time it is possible to vary.

In addition, if the consumer is out of the merchandise display stand while the merchandise advertises through the display rack advertising device 100, the merchandise ad is set to stop immediately. This is because if the product advertisement continues while the consumer is not in front of the display rack advertising device 100, the store is noisy, but there is no advertising effect.

When a new consumer approaches, a product advertisement must be newly started to attract consumers' attention and have an advertising effect. If a product advertisement is in progress at the time of approach, the consumer can not get a big advertisement effect due to the lack of interest. .

The appearance of the display rack advertising device illustrated in FIG. 3 is just one example, and may be variously changed in actual implementation of the display rack advertising device according to the present invention.

4 is a diagram in which a circuit of a display stand advertising apparatus according to the present invention is mounted on an existing display stand.

Existing display rack is divided into a plurality of compartments as shown in FIG. As described above, in the display rack divided into a plurality of compartments, the display rack advertisement device circuit according to the present invention should be installed in only one compartment. If it is installed in a plurality of compartments, when the consumer approach two or more shelves advertising device 100 operates at the same time to bring the effect of advertising rather than confuse the consumer.

As shown in FIG. 4, the sensor 160 is mounted at the front of the display compartment 410 of the existing display stand. Mounting the sensor 160 to the front of the shelf 410 is to easily detect the access of the consumer.

The speaker 170 is mounted at the position where the product advertisement is most easily delivered. If the speaker 170 is disposed behind the display of the goods displayed, it may be difficult to deliver the product advertisement due to the displayed goods, so that the speaker 170 is mounted on both sides of the top of the corresponding product display box 410, or the display box. 410 in front of 410 to ensure the delivery of product advertisements to the consumer.

The display 180 is attached to the front part of the display compartment 410 and disposed to be prominent in the consumer. The display 180 is advantageous to use a thin panel made of a plasma display panel (PDP), a liquid crystal display (LCD), an organic light emitting diode (OLED), etc. in terms of spatial configuration for merchandise display. It is also possible to use a conventional CRT display or the like.

In addition, when moving the display rack advertising device 100 in order to advertise another product, it is easy to attach and detach so that the display 180 can move together. However, it is also possible to fix the display 180 to the display box 410 which is only a visual advertisement consisting of pictures, slides and videos.

The rest of the circuit except for the sensor 170, the speaker 170 and the display 180 is relatively simple in configuration and can be reduced in size. It is possible to easily attach and detach so that it is possible to move the display rack advertising device 100 to advertise another product.

As shown in FIG. 4, when a circuit for delivering a product advertisement is attached to the display rack, an advertisement for the product is started through the speaker 170 and the display 180 attached to the rear side or the front side of the display box according to a consumer's approach.

5 is a view for explaining the installation and use example of the display rack advertising apparatus according to an embodiment of the present invention.

3 and 4 is a display rack advertising device of the type shown in Figure 5 is installed in the display rack, such as a large shopping mall, department stores, supermarkets, large clothing stores. In FIG. 5, the display rack advertising device A and the display rack advertising device B are provided on the front side, and the four display rack advertising devices of the display rack advertising device C and the display rack advertising device D are provided on the side.

The display rack advertising device A and the display rack advertising device D do not operate because there is no consumer access, but the display rack advertising device B and the display rack advertising device C have been approached by the consumer. The product advertisement displayed on the screen is output.

In addition, the display rack advertising device according to the present invention may also include a display 180 to provide a visual advertisement to the consumer.

6 is a view showing the configuration of a display rack advertising device including a display 180 according to an embodiment of the present invention.

In order to provide an advertisement consisting of a slide or a video through the display 180 as shown in the example of FIG. 6, the seller first inputs a photo or a video to be output as a product advertisement through the advertisement input unit 110. The photo or video input through the advertisement input unit 110 is stored in the EEPROM 130 through the central control unit 120.

When a display stand advertising device storing visual advertisement contents is placed in a store in EEPROM 130 and a product to be sold is placed on the display stand advertising device, when a consumer approaches to purchase a product, the mounted sensor 160 ) Detects the access of the consumer, notifies the central control unit 120, and the central control unit 120 advertises the product by transmitting a photo or video advertisement stored in the EEPROM 130 through the display 180. . In this case, not only the photos and videos are provided through the display 180 but also the advertisement contents stored as sound are transmitted through the speaker 170.

As such, when the product is advertised as a picture or a video using the display rack advertising device including the display 180, the product may be more impressively advertised to the consumer than the sound-only advertisement, and cause greater interest to the consumer. Can be. In addition, if the consumer has already encountered the same advertisement as the advertisement on the display rack advertising device through the television, the consumer can feel more familiar with the product.

7 is a flowchart illustrating a method of operating a shelf advertising device according to the present invention.

First, a seller or a seller captures a voice and an image using a voice recording or a video camera through a microphone through the advertisement input unit 110 of a display advertising circuit, and inputs a pre-made product advertisement using a computer. Enter it. At this time, when the product advertisement is input as an analog signal, it is converted into a digital signal by the circuit of the advertisement input unit 110 is transmitted to the central control unit 120 (S702).

The product advertisement input through the advertisement input unit 110 is transferred to the EEPROM 130 through the central control unit 120 and stored in the empty storage space of the EEPROM 130. If the capacity of the EEPROM 130 is not sufficient, The existing recorded product advertisement is deleted, and the newly entered product advertisement is stored in the EEPROM 130 (S704).

When the product advertisement is stored in the EEPROM 130, the seller displays the product corresponding to the stored product advertisement on the display rack to which the advertisement device is attached (S706).

When the product is displayed and sales begin, the seller starts the operation of the display advertising device 100 using the switch 150. When the display rack advertising device 100 starts to operate, the sensor 170 mounted at the front of the display rack advertising device 100 detects a consumer's approach (S708).

When the consumer approaches the corresponding product in order to view or purchase the product while shopping, the sensor 170 continuously notifies the consumer to the central control unit 120 of the display advertising unit 100 (S710).

The central controller 120 continuously checks the approach detection signal from the sensor 170 and continuously detects the consumer for a predetermined time, for example, about 2 seconds to 5 seconds (S712), and the EEPROM ( The product advertisement stored in the 130 is output through the speaker 170 or the display 180 to induce a purchase by advertising to the consumer (S714).

When the business of the store is finished or the sale of the displayed products is ended, the advertisement may be stopped by stopping the operation of the display advertising device 100 by cutting off the power using the switch 150 of the display advertising device 100 (S716). ).

 In addition, when the advertisement of another product is desired, after inputting the advertisement contents of the other product, the corresponding product is displayed and the display rack advertisement device 100 is operated (S718).

8 is a flowchart illustrating a method of operating a display rack advertising system including a plurality of product advertising display rack according to the present invention.

As shown in FIG. 7, the seller or the seller first takes a voice recording and video recording using a video recording or video recording through a microphone through the advertisement input unit 110 of the display advertising circuit, and then inputs or uses a computer in advance. Input the produced product advertisement (S802).

The product advertisement input through the advertisement input unit 110 is stored in the advertisement database 210 through the database control server 220. The advertisement database 210 stores all product advertisements for a plurality of products input through the advertisement input unit 110 (S804).

When the product advertisement is stored in the advertisement database 210, the seller displays the product corresponding to the stored product advertisement on the display rack to which the advertisement device is attached and the network so that the communication between the product display unit and the database control server 220 is performed smoothly. Activate. Also, in order to receive the product advertisement corresponding to the displayed product from the database control server 220, the product code displayed on the product display unit 230 is input through the product code input unit 232 (S806).

When the commodity display unit 230 starts to operate, the sensor 170 mounted at the front of the commodity display unit 230 senses a consumer's approach (S808).

When the consumer approaches the corresponding product in order to view or purchase the product while shopping, the sensor 170 continuously informs the central control unit 120 of the product display unit 230 (S810).

The central control unit 120 continuously checks the approach detection signal from the sensor 170 and if the consumer is continuously detected for a predetermined time, for example, about 1 second to 5 seconds (S812), the configured network Requests for product advertisement delivery of the corresponding product to the database control server 220 through (S814).

The database control server 220 which has been requested to deliver a product advertisement receives the corresponding product advertisement from the connected advertisement database 210 and delivers the product advertisement to the product display unit 230. The central control unit 120 of the product display unit 230 outputs the received product advertisement through the speaker 170 or the display 180 to induce a purchase by advertising to the consumer (S816).

When the sale of the particular product displayed during the store business is ended, the power is cut off using the switch 150 of the product display unit 230 to stop only the product display unit 230 of the corresponding product. In this case, the other product display unit operates normally (S818).

However, although the sale of the goods displayed on the product display unit 230 has ended, when other products are to be displayed and sold, other products are displayed. Then, the code of the displayed product is input through the product code input unit 232 of the product display unit 230.

If the store is closed, the seller blocks the network and terminates the entire display advertising system (S820).

In addition, the display rack advertising device 100 and the display rack advertising device system 200 according to the above description may be installed for the purpose of introducing exhibits, artifacts, inventions, etc. at an event such as an exhibition hall, a museum, or an expo. In addition, it can be used for introducing tourist attractions or animals in accordance with the approach of tourists by installing in tourist attractions or zoos.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, the display rack advertising device is installed and the product is automatically advertised according to the access of the consumer, thereby inducing the purchase of the product.

In addition, since the product advertisement is performed only when there is a consumer's approach, instead of repeatedly advertising the product, it is possible to prevent the store from becoming too noisy or crowded, and to collect the interest of the consumer.

In addition, the store does not need to hire a helper to promote the product, so that the cost of hiring a helper can be reduced, and the storage contents can be changed continuously so that it can be used semi-permanently with a single installation, thereby reducing additional costs. I can bring it. In addition, since the consumer can easily obtain information on the product, it is possible to select a smart product.

1 is a block diagram briefly showing a circuit configuration of a display rack advertisement device for automatically advertising a product according to the present invention;

Figure 2 is a block diagram showing a brief configuration of a display rack advertising system including a plurality of merchandise advertising display rack according to the present invention,

3 is a view showing the appearance of the display rack advertising apparatus according to an embodiment of the present invention,

4 is a view showing a circuit of the display rack advertising apparatus according to the present invention on an existing display rack,

5 is a view for explaining the installation and use case of the display rack advertising apparatus according to an embodiment of the present invention,

6 is a view showing the configuration of a display rack advertising device including a display according to an embodiment of the present invention,

7 is a flowchart illustrating a method of operating a display rack for automatically advertising a product according to the present invention;

8 is a flowchart illustrating a method of operating a display rack advertising system including a plurality of product advertising display rack according to the present invention.

<Description of Symbols for Main Parts of Drawings>

100: display rack advertising device 110: advertising input unit

120: central control unit 130: EEPROM

140: power supply unit 150: switch

160: proximity sensor 170: speaker

180: display 210: advertising database

220: database control server 230: merchandise display unit

232: product code input unit 410: display box

Claims (25)

A display rack advertising device that automatically outputs advertisement content for products that are displayed when a consumer approaches. An advertisement input unit for inputting a product advertisement; A central control unit which is in charge of overall control of the display rack advertisement device including input / output of the product advertisement; An EEPROM for storing the inputted product advertisement and outputting the stored product advertisement at the request of the central controller; A power supply for supplying power for driving the display rack advertising device; A switch for operating the display rack advertising device or stopping the operation of the display rack advertising device; An access sensor for sensing the access of the consumer; And Speaker to output the product advertisement to the voice to the consumer Display rack advertising device for automatically advertising the product comprising a. According to claim 1, The display rack advertising device, Display shelf advertising device for automatically advertising the product, characterized in that it further comprises a display for outputting a visual product advertisement consisting of a picture or video. The method of claim 1, wherein the advertisement input unit, Display shelves advertising device that automatically advertises the product, characterized in that the input by using a microphone, or after recording the voice and image using a video camera, or input the pre-made product advertising using a computer . The method of claim 3, wherein the advertisement input unit, If the product advertisement to be input is an analog signal, the display rack advertising device for automatically advertising the product, characterized in that it comprises an analog-to-digital converter for converting to a digital signal form. The method of claim 1, wherein the EEPROM, The new product advertisement is recorded in the empty storage space. If the capacity is not enough, the existing product advertisement is stored and the newly entered product advertisement is displayed. Advertising device. The method of claim 5, wherein the EEPROM, Display shelf advertising device that automatically advertises the product, characterized in that the capacity is configured to store a 1-minute to 5-minute disposable advertising. The method of claim 1, wherein the EEPROM, And a reset switch connected to the display rack, wherein the product advertisement stored in the EEPROM is deleted when the reset switch is turned on. The method of claim 1, wherein the proximity sensor, Display stand advertising device for automatically advertising the product, characterized in that for detecting the approach of the consumer using one of the ultrasonic sensor, infrared sensor, laser sensor, ultraviolet sensor, temperature sensor. The method of claim 1, wherein the speaker, The display rack advertising apparatus for automatically advertising the product, characterized in that for outputting by converting the product advertisement in the form of a digital signal transmitted from the central control unit into an analog signal. As a display stand advertising system that automatically advertises the goods displayed when a consumer approaches, An advertisement input unit for inputting a product advertisement; An advertisement database storing various kinds of product advertisements; A database control server connected to the advertisement database and controlling input and output of the product advertisement; And The product display unit is installed where the product is displayed and receives and outputs a corresponding product advertisement from the database control server. Display rack advertising device system for automatically advertising the product comprising a. The method of claim 10, wherein the database control server, Connected to a plurality of product display unit, when the product advertisement request from each display unit advertising the product shelf automatically advertising the product, characterized in that to call the corresponding product advertisement from the advertising database to deliver the product display unit system. The method of claim 10, wherein the database control server, The product display unit and the data may be connected through a wired communication method including a LAN (Local Area Network), an optical communication, and a general cable, or a wireless communication method including a wireless LAN, Bluetooth, infrared communication, and laser communication. Display rack advertising device system for automatically advertising the goods, characterized in that for transmitting and receiving. The method of claim 10, wherein the product display unit, A central control unit which receives a corresponding product advertisement from the database control server and is responsible for overall control of the product display unit; A power supply unit supplying power to drive the merchandise display unit; A switch for activating the merchandise display or stopping the merchandise display; An access sensor for sensing the access of the consumer; A speaker for outputting the product advertisement and delivering it to the consumer; And Product code input unit for inputting the code corresponding to the displayed product Display rack advertising device system for automatically advertising the product comprising a. The method of claim 13, wherein the product display unit, Display system for automatically advertising the product, characterized in that it further comprises a display for outputting a visual product introduction content consisting of a picture or video. The method of claim 13, wherein the product code input unit, A display rack advertising device system that automatically advertises a product, which uses a barcode scanning method to save time and effort. Product display rack that automatically displays advertisements for products that are automatically displayed when a consumer approaches it. Display boxes for displaying the above items for sale, An access sensor for sensing the access of the consumer; A speaker that outputs a product advertisement as a voice and delivers it to the consumer; A display advertising circuit that stores the product advertisement and transmits the product advertisement to the speaker for output of the stored product advertisement according to a detection signal input to the approach detection sensor. A merchandise display rack that automatically advertises the merchandise, including a product. The method of claim 16, wherein the display rack, Product display rack for automatically advertising the product, characterized in that it further comprises a display for outputting a visual product advertisement consisting of a picture or video. The method of claim 17, wherein the display, In order to secure a space for the display of the product, a merchandise display rack for automatically advertising the product, characterized in that using a thin panel made of PDP, LCD or organic EL method. The method of claim 16, wherein the proximity sensor, Product display rack for automatically advertising the product, characterized in that attached to the front of the display box to detect the approach of the consumer. The method of claim 16, wherein the speaker, Product display rack for automatically advertising the product, characterized in that attached to the front or top of the display box, so that the product advertisement can be clearly delivered to the consumer. As a method of advertising products that are automatically displayed when a consumer approaches, (a) inputting a product advertisement through an advertisement input unit; (b) storing the product advertisement in an EEPROM or advertisement database; (c) detecting a consumer's access via an access detection sensor; (d) transmitting a consumer access detection signal to a central control unit when the detection through the access detection sensor is maintained for a predetermined time; And (e) outputting the product introduction contents stored in the central control unit through a speaker or a display; Display rack advertising method for automatically advertising the product, characterized in that it comprises a. The method of claim 21, wherein step (a) comprises: Merchants or sellers enter the product by using a microphone, take a voice and image by using a video camera, enter the product, or input a pre-produced product advertisement using a computer. Display stand advertising way to advertise. The method of claim 21, wherein step (b) comprises: And when the product advertisement is stored in the EEPROM, displaying the corresponding product on a display rack to which an advertisement device is attached. The method of claim 21, wherein step (b) comprises: When the product advertisement is stored in the advertisement database, the display rack advertising method for automatically advertising the product, characterized in that to display the product on the display rack attached to the advertising device, and input the code of the product displayed through the product code input unit. The method of claim 21, wherein step (d) It does not work for a passing consumer and stops in front of the access sensor for a period of time, i.e. to detect a consumer who is willing to buy a product or a consumer who is hesitant to purchase a product. Advertising the goods, characterized in that for transmitting the consumer access signal when the display shelves.