JP2010032851A - Advertisement output system and advertisement output method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively output an advertisement to a visited customer, and to obtain a high advertisement effect. <P>SOLUTION: An advertisement output system 1 uses a cart terminal device 3 provided with a superdirective speaker attached to a shopping cart moving around within a store, and for outputting a voice toward a user of the shopping cart, and a photographing means for photographing the user of the shopping cart, determines an attribute of the user of the shopping cart, based on a photographed image from the photographing means, selects an advertisement voice, based on the attribute of the user of the shopping cart, out of the plurality of advertisement voices for advertising articles under merchandising in the store, and outputs the selected advertisement voice from the superdirective speaker of the cart terminal device 3. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement output system for outputting an advertisement of a product and an advertisement output method.

Conventionally, a system is known in which a terminal device is mounted on a shopping cart used by a shopper in a retail store, and a list of products and advertisements are displayed by the terminal device (see, for example, Patent Document 1).
JP 2002-056067 A

In the above conventional system, since a uniform advertisement is displayed for all shoppers, an advertisement of a product not related to the customer who saw the advertisement may be displayed, and the advertisement effect may not be expected. There was a problem. However, since a shopping cart is used by an unspecified number of visitors, specializing the operation of the terminal installed in the shopping cart to a specific user is not familiar with the usage method of the shopping cart. There was no choice but to display a uniform advertisement for all shoppers.
The present invention has been made in view of the above-described circumstances, and an object of the present invention is to effectively output an advertisement to a customer who has visited the store and obtain a high advertising effect.

In order to solve the above-described problems, the present invention is a super-directional speaker that is attached to a shopping cart that moves in a store and outputs sound toward the user of the shopping cart, and photography that photographs the user of the shopping cart. And a plurality of advertising voices for advertising a product being sold at the store. The attribute determination unit determines an attribute of a user of the shopping cart based on a photographed image of the photographing unit. Advertising output control means for selecting advertising sound based on the attribute of the user of the shopping cart determined by the attribute determining means and outputting the selected advertising sound from the superdirective speaker of the terminal device And providing an advertisement output system.
According to this configuration, the user of the shopping cart is photographed by the terminal device attached to the shopping cart moving in the store, and the attribute of the user is determined based on the photographed image, and based on the attribute of the user The selected advertisement voice can be output from the super-directional speaker of the terminal device. Thereby, a highly appealing advertisement suitable for the attribute of the user of the shopping cart can be selected and output, and a high advertisement effect can be realized. Further, by using the super-directional speaker, it is possible to make the user of the shopping cart listen to the advertisement sound so that other people in the store cannot hear it. Further, since the user is automatically photographed by the terminal device and the attribute is determined based on the photographed image, it is not necessary to make the shopping cart user perform troublesome input operations and the like. Even when the user is replaced by another person, the attributes of the new user can be quickly determined. For this reason, even when the shopping cart is used by an unspecified number of visitors, an advertisement can be output corresponding to the attributes of each visitor, and a high advertising effect can be expected.

In the above configuration, the apparatus further includes target product detection means for detecting products displayed in the vicinity of the shopping cart in the store, and the advertisement output control means advertises the products detected by the target product detection means. The advertisement sound may be selected from among the advertisement sounds.
In this case, since the advertising sound of the product displayed in the vicinity is output to the user of the shopping cart, a higher advertising effect can be expected.

In the above configuration, the target product detection means detects the position of the shopping cart in the store, and the target product detection means detects the position of the detected shopping cart,
The product displayed near the position of the shopping cart may be specified based on the product placement information indicating the placement state of the product in the store.
In this case, the position of the shopping cart in the store is detected, and the product displayed in the vicinity of the shopping cart is based on the detected position of the shopping cart and the product placement information indicating the placement state of the product in the store. Can be identified quickly.

In the above configuration, the apparatus further comprises purchase target product detection means for detecting a product selected as a product to be purchased by a user of the shopping cart, wherein the advertisement output control means is attached with any of the plurality of terminal devices. The advertisement sound of the product detected by the purchase target product detection means in the shopping cart may be selected as the advertisement sound output from the superdirective speaker included in the other terminal device.
In this case, when the user of the shopping cart selects a product for purchase, the advertising voice of the product is output by another terminal device. In other words, because the advertising voice of the product selected by other users is output, the advertising voice of the product that seems to have high appealing power is output based on the purchasing behavior of other users, so that the high advertising effect Can be expected.

In the above configuration, the advertisement output control means has the same user attribute as the advertisement sound of the product detected by the purchase target product detection means in the shopping cart to which any of the plurality of terminal devices is attached. It may be selected as an advertising sound output from the superdirective speaker of another terminal device.
In this case, when the user of the shopping cart selects a product for purchase, the advertising sound of the product is output by another terminal device being used by the user having the same attribute as the user. Can output advertisement voices of products selected by people. In other words, based on the purchase behavior of other users, an advertisement voice of a product that seems to have a high appeal to users with the attribute is output, so a very high advertising effect can be expected.

Further, in the above configuration, the terminal device includes a display screen for displaying an image, and the advertisement output control unit advertises along with advertisement sound based on the attribute of the user of the shopping cart determined by the attribute determination unit. An image may be selected and the selected advertisement image may be displayed on the display screen.
In this case, by outputting the advertisement image together with the advertisement sound by the terminal device attached to the shopping cart, the advertisement output with high appealing power can be performed visually and audibly, and a high advertisement effect can be expected.

In addition, the present invention is a terminal equipped with a super-directional speaker that is attached to a shopping cart that moves in a store and that outputs sound toward the user of the shopping cart, and a photographing unit that images the user of the shopping cart. And a management device configured to be able to wirelessly communicate with the terminal device, wherein the terminal device determines an attribute of the user of the shopping cart based on a photographed image of the photographing unit And the management device is based on the attribute of the user of the shopping cart determined by the attribute determination unit of the terminal device from among a plurality of advertising voices for advertising a product for sale in the store. Comprising an advertisement output control means for selecting an advertisement sound and outputting the selected advertisement sound from the superdirective speaker of the terminal device. To provide an advertisement output system, wherein the door.
According to this configuration, the user of the shopping cart is photographed by the terminal device attached to the shopping cart moving in the store, and the attribute of the user is set based on the photographed image by the management device that performs wireless communication with the terminal device. It is possible to output the advertisement sound selected based on the attribute of the user from the superdirective speaker of the terminal device. Thereby, a highly appealing advertisement suitable for the attribute of the user of the shopping cart can be selected and output, and a high advertisement effect can be realized. Further, by using the super-directional speaker, it is possible to make the user of the shopping cart listen to the advertisement sound so that other people in the store cannot hear it. Further, since the user is automatically photographed by the terminal device and the attribute is determined based on the photographed image, it is not necessary to make the shopping cart user perform troublesome input operations and the like. Even when the user is replaced by another person, the attributes of the new user can be quickly determined. For this reason, even when the shopping cart is used by an unspecified number of visitors, an advertisement can be output corresponding to the attributes of each visitor, and a high advertising effect can be expected.

In addition, the present invention is a terminal equipped with a super-directional speaker that is attached to a shopping cart that moves in a store and that outputs sound toward the user of the shopping cart, and a photographing unit that images the user of the shopping cart. The device of the shopping cart is determined from a plurality of advertising voices for determining the attributes of the user of the shopping cart based on the photographed image of the photographing means and advertising the product for sale in the store. An advertisement output method is provided, comprising: selecting advertisement sound based on the attributes of the terminal and outputting the selected advertisement sound from the superdirective speaker of the terminal device.
According to this method, the user of the shopping cart is photographed by the terminal device attached to the shopping cart moving in the store, and the attribute of the user is determined based on the photographed image, and based on the attribute of the user The selected advertisement voice can be output from the super-directional speaker of the terminal device. Thereby, a highly appealing advertisement suitable for the attribute of the user of the shopping cart can be selected and output, and a high advertisement effect can be realized. Further, by using the super-directional speaker, it is possible to make the user of the shopping cart listen to the advertisement sound so that other people in the store cannot hear it. Further, since the user is automatically photographed by the terminal device and the attribute is determined based on the photographed image, it is not necessary to make the shopping cart user perform troublesome input operations and the like. Even when the user is replaced by another person, the attributes of the new user can be quickly determined. For this reason, even when the shopping cart is used by an unspecified number of visitors, an advertisement can be output corresponding to the attributes of each visitor, and a high advertising effect can be expected.

ADVANTAGE OF THE INVENTION According to this invention, an advertisement audio | voice can be selected based on a user's attribute of a shopping cart, and this advertisement audio | voice can be made to hear a user so that other people cannot hear, and a high advertisement effect is realizable.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing a schematic configuration of an advertisement output system 1 according to an embodiment to which the present invention is applied and an advertisement distribution system 10 including the advertisement output system 1.
The advertisement output system 1 connects a plurality of wireless receivers 4 to a store server 2 installed in the store, and the plurality of cart terminal devices 3 (terminal devices) and the store server 2 (management device) via the wireless receivers 4. ) Can be communicated with each other. A POS management server 6 that centrally controls the POS register 5 is connected to the store server 2.
The advertisement distribution system 10 is configured by connecting a store server 2 constituting the advertisement output system 1 to an advertisement management server 11 that collectively manages advertisement distribution via a communication line 13.

The advertisement output system 1 is installed in a retail store such as a supermarket or a department store, and an advertisement image (moving image or still image) and sound are output by a cart terminal device 3 attached to a shopping cart used in the store. Let
The advertisement distribution system 10 is a system that distributes advertisement image and audio data output in the advertisement output system 1 to each advertisement output system 1. Advertisement distribution system 1
0 can be configured to include a plurality of advertisement output systems 1, and the advertisement management server 11
Can communicate with a plurality of advertisement output systems 1 via the communication line 13. The advertisement distribution system 10 includes an advertisement database 12 that stores advertisement image and sound data.
The advertisement management server 11 stores the advertisement image and sound data stored in the advertisement database 12.
To each store server 2 via the communication line 13.
As described above, the advertisement distribution system 10 collectively manages the advertisement image and audio data output by the cart terminal device 3, so that when an advertisement distribution request or an advertisement change request is received from the advertiser, It is possible to add or change advertisements output from all cart terminal devices 3 in response to the request immediately, and to prevent the advertisement data from being output after the contract period has elapsed for a certain advertisement. You can also

FIG. 2 is a schematic plan view showing an installed state of the advertisement output system 1 in a store.
In the store 100 in which the advertisement output system 1 is installed, a product display unit 101 such as a fixture for displaying products, a refrigerated showcase, a frozen showcase, etc. is arranged, and a cashier counter 102 is arranged in the vicinity of the outlet. A POS register 5 is installed at 102.
A plurality of wireless receivers 4 are distributed in the store 100. In the example of FIG.
The base wireless receiver 4 is disposed at the corner of the store 100, but may be disposed at the center or on the passage of the store 100. In this case, the wireless receiver 4 is fixed to the product display unit 101 or the ceiling. Good.
Each shopping cart used by a shopper in the store 100 is equipped with a cart terminal device 3 and is located at various locations in the store 100 as shown in FIG. Each cart terminal device 3
Wireless communication is executed with the wireless receiver 4 located in the vicinity thereof.

FIG. 3 is a side view of the shopping cart 110 showing the attached state of the cart terminal device 3. FIG. 4 is an external plan view of the cart terminal device 3.
As shown in FIG. 3, the cart terminal device 3 includes a shopping cart 11 having a car 111.
It is fixed to the 0 handle 112. This position is a position where a user who presses the shopping cart 110 with his / her hand can visually recognize the cart terminal device 3 easily and can easily operate the cart terminal device 3. Further, as will be described later, the camera is provided in the cart terminal device 3. It is also a position where it is easy to photograph the user. In addition, the cart terminal device 3 has a function of reading a non-contact tag attached to a product put in the car 111, and the cart terminal device 3 can be used in order to ensure the reading. It is preferable that it is attached to.

As shown in FIG. 4, the cart terminal device 3 has a substantially box-shaped housing 31,
A display panel 32 and a super-directional speaker 33 are provided. In the attached state shown in FIG. 3, the display panel 32 of the cart terminal device 3 faces the user of the shopping cart 110, and the super-directional speaker 33 also faces the user. Therefore, the image displayed on the display panel 32 can be visually recognized by the user, and sound can be output from the super-directional speaker 33 so that only the user can hear it.
Further, a camera 34 is disposed on the surface of the housing 31, and the camera 3 is mounted in the attached state of FIG.
The imaging lens 4 faces the user's face, and the camera 34 can photograph the user's face almost from the front.

FIG. 5 is a block diagram showing a functional configuration of the cart terminal device 3.
The cart terminal device 3 includes a storage unit 3 that stores various data in the control unit 30 that controls each unit.
The wireless communication unit 311, the drawing control unit 321, the audio output unit 331, the imaging control unit 341, the input unit 371, and the tag reader 361 are connected to the control unit 30.
The wireless communication unit 311 is connected to an antenna 312 laid inside the housing 31, and transmits and receives wireless signals via the antenna 312 according to control of the control unit 30, thereby various data with the wireless receiver 4. Send and receive.
The drawing control unit 321 is connected to the drawing memory 322 and the display drive circuit 323, and the control unit 3
An image is displayed on the display panel 32 under the control of zero. That is, the drawing control unit 321
Based on the display information input from the control unit 30, a display image is drawn in the drawing memory 322. Further, the drawing control unit 321 reads an image from the drawing memory 322 in accordance with the drawing timing on the display panel 32 and outputs the image to the display driving circuit 323. Display drive circuit 3
23 drives the display panel 32 based on the image input from the drawing control unit 321 to display the image.

The display panel 32 as a display screen is configured by a flat display panel such as a liquid crystal display panel or an organic EL panel. When the display panel 32 is composed of a transmissive liquid crystal display panel, the cart terminal device 3 includes a backlight device (not shown), and a display driving circuit 323.
Drives the display panel 32 and controls the lighting of the backlight device to light up at a predetermined timing. Further, when the display panel 32 is a self-luminous type such as a plasma display panel or an organic EL panel, a backlight device is unnecessary.

The audio output unit 331 is connected to the superdirective speaker 33, performs a D / A conversion process and an amplification process on the audio data of the advertising sound input from the control unit 30, generates a sound signal, and the superdirective speaker 33. And the advertisement sound is output from the super-directional speaker 33. As shown in FIG. 4, the cart terminal device 3 includes two super-directional speakers 33, but the same sound may be output from these two super-directional speakers 33, as in stereo sound. Different voices may be output.
Superdirective speaker 33 is a speaker having high directivity called a parametric speaker, and outputs sound so that it can be heard only in a very small range in the sound output direction. As a specific configuration example, there is an ultrasonic speaker that includes an ultrasonic transducer and outputs a modulated wave obtained by modulating a carrier wave in an ultrasonic band with an audio signal in an audible band. Superdirective speaker 33 is connected to audio output unit 3.
Based on the audio signal input from 31, the audio is output toward the face or upper body of the user who uses the shopping cart 110.

The imaging control unit 341 is connected to the camera 34 that captures a still image and / or a moving image, causes the camera 34 to execute imaging under the control of the control unit 30, acquires the captured image data, and outputs the captured image data to the control unit 30. To do.
The camera 34 as an imaging unit includes an imaging device (not shown) such as a CCD image sensor or a CMOS image sensor, a shooting lens group (not shown), and a lens driving unit that drives the lens group to adjust zoom, focus, and the like. (Not shown), etc., and performs imaging according to the control of the imaging control unit 341. The shooting control unit 341 operates a lens driving unit of the camera 34 according to a control signal input from the control unit 30 to realize a predetermined shooting condition. Under this condition, the camera 34
Is converted into data of a predetermined format and output to the control unit 30 as photographed image data.
In the present embodiment, the upper body including the face of the user of the shopping cart 110 is photographed by one camera 34. For this reason, the type of lens provided in the camera 34, the installation position of the camera 34, and the like are adjusted so as to obtain an angle of view that captures the upper body of the user of the shopping cart 110. A wide-angle lens may be used for the camera 34 in accordance with the distance between the position and the cart terminal device 3.

The input unit 371 is connected to a touch sensor 372 that is superimposed on the surface of the display panel 32, and outputs an operation signal corresponding to a touch operation on the touch sensor 372 to the control unit 30.
The touch sensor 372 is a sensor that detects a contact operation with respect to the display panel 32, and includes, for example, a capacitance type sensor or a pressure detection type sensor. The detection area where the touch sensor 372 detects a touch operation covers almost the entire display area of the display panel 32. FIG.
4 and 4, since the display panel 32 is attached to face the user of the shopping cart 110, it is very easy for the user of the shopping cart 110 to perform a contact operation on the display panel 32, and the operability is improved. Is excellent.
The input unit 371 detects the presence / absence of the contact operation in the touch sensor 372 and the position coordinates of the operation position where the contact operation is performed, generates an operation signal indicating the presence / absence of the contact operation and the position coordinate of the operation position, and Output to 30.

The tag reader 361 transmits a wireless signal by the antenna 362 disposed in the housing 31, and receives a wireless signal transmitted from the non-contact IC tag attached to the product in response to the wireless signal. It is a device that reads the information of this IC tag. In this embodiment, non-contact IC tags are affixed to almost all products sold at the store 100,
Information such as a unique product code, product name, and manufacturing lot number is recorded for each product type.
The IC tag attached to the product may be either an active type with a built-in power supply or a passive type without a power supply. As shown in FIG. 3, the antenna 362 is embedded in, for example, an end of the back surface of the cart terminal device 3 so that a non-contact IC tag attached to a product in the car 111 can be read.

The control unit 30 centrally controls each unit of the cart terminal device 3 and includes a CPU, a CP,
R that stores the basic control program executed by U and data to be processed in a non-volatile manner
OM, R that temporarily stores programs executed by the CPU and data to be processed
AM and other peripheral circuits are provided. The control unit 30 controls each unit of the cart terminal device 3 by reading and executing the basic control program stored in the ROM.
Furthermore, the control unit 30 reads out and executes a program stored in the ROM or the storage unit 35 to control various units connected to the control unit 30, thereby realizing various functions of the cart terminal device 3.
That is, the control unit 30 includes functional units such as an attribute determination unit 301, an advertisement output unit 302, and a purchased product detection unit 303. These functional units are realized by a CPU included in the control unit 30 executing a predetermined program.

The attribute discriminating unit 301 analyzes the captured image data input from the camera 34, and
The process of discriminating the attribute of the user of the shopping cart 110 shown in the photographed image 4 is performed. Specifically, the attribute determination unit 301 detects a person who has moved to the captured image of the camera 34 and detects a feature of the person's figure. The features detected here are the proportion of hair in the image, the color of hair and skin, the size and width of the face and their ratio, the characteristics of the face, the color of clothes, and the like. Subsequently, the attribute discrimination unit 301 discriminates, for example, gender and age as the attribute of the person based on the detected feature of the image. The attribute determination unit 301 stores the determined attribute in the storage unit 35.
The attribute information 355 is updated by adding to the attribute information 355 stored in.

The advertisement output unit 302 reads the advertisement image data 353 stored in the storage unit 35, generates display information based on the advertisement image data 353, outputs the display information to the drawing control unit 321, and displays the advertisement image of the advertisement image data 353. Displayed on the display panel 32. Also, the advertisement output unit 302
Reads out the advertisement sound data 354 and outputs the advertisement sound data 354 to the sound output unit 331.
4 is output from superdirective speaker 33 in synchronization with the advertisement image displayed on display panel 32.
The purchased product detection unit 303 displays the tag reader 3 when a new product is introduced into the car 111.
61 acquires information read from the non-contact IC tag attached to the product. This information
As described above, it is information such as a product code, a product name, and a production lot number unique to each product type. The purchased product detection unit 303 stores the acquired information in the purchased product information 35 stored in the storage unit 35.
6 and the purchased product information 356 is updated. Note that the purchased product detection unit 303 not only adds the information acquired from the tag reader 361 to the purchased product information 356, but also purchases the total amount of each product and the purchase price based on the information included in the purchased product information 356. You may perform the process which calculates.

The storage unit 35 includes a storage device using a magnetic or optical recording medium or a semiconductor storage element, and stores various programs and data in a nonvolatile manner. In addition, the storage unit 35 stores information such as terminal identification information 351, menu data 352, advertisement image data 353, advertisement sound data 354, attribute information 355, and purchased product information 356.
The terminal identification information 351 is identification information unique to the cart terminal device 3 and is information for identifying, for example, a plurality of cart terminal devices 3 constituting the advertisement output system 1. Control unit 3
0 transmits and receives a signal to which terminal identification information 351 is added when wireless communication is performed with the wireless receiver 4 by the wireless communication unit 311.
The menu data 352 is data for displaying a menu screen on the display panel 32 in order for the user of the shopping cart 110 to use various functions of the cart terminal device 3.
In addition to the functions described below, the cart terminal device 3 has a product arrangement in the store 100 and a cashier counter 1.
It has functions such as a floor guide that guides the position of 02, display of information on special sales items and campaigns being executed at the store 100, a calculation function that calculates a purchase price, and the like. The menu data 352 displays a menu screen for selecting and executing the function on the display panel 32, and an image necessary for executing the function according to the touch operation on the display panel 32 during the menu screen display. Includes data and programs.

The advertisement image data 353 is data of an advertisement image that advertises a specific product sold in the store 100, and is image data composed of a still image or a moving image displayed on the display panel 32. The advertisement sound data 354 is advertisement sound data for advertising a specific product sold in the store 100, and the advertisement sound data output from the superdirective speaker 33 in synchronization with the display of the advertisement image on the display panel 32. Audio data. Usually, advertising voice data 354
And the advertisement image data 353 have a one-to-one correspondence. For this reason, the advertisement image data 353 may include information related to the corresponding advertisement sound data 354, and conversely, the advertisement image data 353 may include information related to the corresponding advertisement sound data 354.
The attribute information 355 includes information regarding the user attribute determined by the attribute determination unit 301. The purchased product information 356 is a non-contact IC attached to the product that the user has put into the car 111.
Contains information read from the tag.

FIG. 6 is a block diagram illustrating a functional configuration of the store server 2.
The store server 2 is configured by connecting the storage unit 21, the interface unit 22, the input unit 23, the display unit 24, and the communication unit 25 to the control unit 20, and is installed in the store 100 via the interface unit 22. Each wireless receiver 4 and POS management server 6 are connected.
The control unit 20 centrally controls each unit of the store server 2 and stores a CPU, a basic control program executed by the CPU, data to be processed, and the like in a nonvolatile manner.
RAM that temporarily stores programs executed by CPU, data to be processed, etc.
, And other peripheral circuits. The control unit 20 controls each unit of the store server 2 by reading and executing the basic control program stored in the ROM. further,
The control unit 20 reads out and executes a program stored in the ROM or the storage unit 21, thereby realizing various functions of the store server 2 by controlling each unit connected to the control unit 20.

The storage unit 21 includes a storage device using a magnetic or optical recording medium or a semiconductor storage element, and stores various programs and data in a nonvolatile manner. The storage unit 21 includes receiver position information 211, advertisement image data 212, advertisement sound data 213, and advertisement selection table 21.
4. Each information of the product arrangement information 215 and the terminal management information 216 is stored.
The receiver position information 211 is information indicating the installation position of the wireless receiver 4 installed in the store 100.
For example, the store server 2 of the present embodiment virtually divides the store 100 into a plurality of matrix-like regions, assigns a unique code to each region, and identifies a position in the store 100 by this code. In this case, as the receiver position information 211, a code of a region where each wireless receiver 4 is located and a unique ID assigned to each wireless receiver 4 are stored in association with each other.
The advertisement image data 212 is image data of advertisements for products sold in the store 100, and the advertisement sound data 213 is sound data of advertisements for the products. The advertisement image data 212 and the advertisement sound data 213 are prepared for each product and stored in the storage unit 21.
The storage unit 21 stores advertisement image data 212 and advertisement audio data 213 for a plurality of products, and the control unit 20 selects an appropriate one from a large number of advertisement image data 212 and advertisement audio data 213 as will be described later. And read out.
In the advertisement selection table 214, conditions for the control unit 20 to select an appropriate one from the large number of advertisement image data 212 and advertisement audio data 213 stored in the storage unit 21 are set in the above processing. It is a table.

FIG. 7 is a diagram schematically illustrating a configuration example of the advertisement selection table 214 stored in the storage unit 21.
In the advertisement selection table 214 illustrated in FIG. 7, a product to be advertised is set for each attribute of the user of the shopping cart 110 that is the target of the advertisement. As the products to be advertised, one product is set for each of a plurality of product categories, and the product name and product code of this product are included. In the example of FIG. 7, “fresh food”, “frozen food”, “beverage”, “meal”,
One product from each category of “chilled food” is associated with one attribute.
As an example, the attributes of the target person (user of the shopping cart 110) are classified by age and gender.

The product arrangement information 215 is information indicating the arrangement of products in the store 100. For example, as described above, the store 100 is virtually divided into a plurality of matrix regions, and each region is given a unique code. In this case, the product arrangement information 215 includes a product name and a product code of each product and a code indicating an area of the arrangement location in association with each other. Further, the product arrangement information 215 includes, as the position of the product, the number of shelves of the product display unit 101 installed in the area, the horizontal position on the shelf of the product display unit 101, the number of the product display unit 101, and the like. Information may also be included.
The terminal management information 216 includes information such as position and user attributes for each of the cart terminal devices 3 mounted on the shopping cart 110.

FIG. 8 is a diagram schematically illustrating a configuration example of the terminal management information 216.
The terminal management information 216 illustrated in FIG. 8 includes a position, an attribute of the target person, and purchased product information in association with a three-digit number that is identification information unique to each cart terminal device 3. Here, the position of the cart terminal device 3 is expressed by a code unique to each area when the store 100 is virtually divided into a plurality of matrix areas as described above. The attribute of the target person indicates the attribute of the user who uses the shopping cart 110 on which the cart terminal device 3 is mounted, and is classified according to age and sex. The purchased product information is the same information as the purchased product information 356 stored in the storage unit 35 of the cart terminal device 3 and is updated as needed based on the purchased product information 356 transmitted from the cart terminal device 3 to the store server 2. Is done.

The control unit 20 includes an advertisement data management unit 201, a position detection unit 202, an advertisement output control unit 203,
Each function unit includes a purchase information management unit 204 and a sales information management unit 205. These functional units are realized by a CPU included in the control unit 30 executing a predetermined program.
The advertisement data management unit 201 performs communication with the advertisement management server 11 (FIG. 1) via the communication unit 25, and the advertisement image data 21 stored in the storage unit 21 by the advertisement management server 11.
2. When the advertising audio data 213 is instructed to be updated, deleted, added, etc., and when new advertising image data and advertising audio data are transmitted along with this instruction, the transmitted advertising image data and advertising audio data are received, The data is stored in the storage unit 21.
The position detection unit 202 is connected to each wireless receiver 4 connected via the interface unit 22.
The position of each cart terminal device 3 is detected by identifying the cart terminal device 3 with which each wireless receiver 4 is communicating. The position detection unit 202 detects the position of the cart terminal device 3 and continuously executes a process of registering the detected position in the terminal management information 216 at a predetermined cycle set in advance.

The advertisement output control unit 203 includes the attribute of the user of the cart terminal device 3 and the cart terminal device 3.
The advertisement image data 212 and the advertisement sound data 213 suitable for the position of the user are selected, and the storage unit 21 is selected.
Is read out from the cart terminal 3 and transmitted to the cart terminal device 3.
In other words, the advertisement output control unit 203 refers to the terminal management information 216 and refers to the cart terminal device 3.
Are acquired, the position of the cart terminal device 3 is acquired, and the product arrangement information 215 is referred to, and the type of the product arranged near the cart terminal device 3 is acquired. The advertisement output control unit 203 then displays the advertisement selection table 21 stored in the storage unit 21.
4, the advertisement image data 212 and the advertisement audio data 213 for outputting the advertisement of the commodity that is suitable for the user's attribute and is arranged near the cart terminal device 3 are selected and selected. The advertisement image data 212 and the advertisement sound data 213 are transmitted to the cart terminal device 3 via the wireless receiver 4.

The purchase information management unit 204 communicates with the cart terminal device 3 via the wireless receiver 4, and the tag reader 361 stores the products that the cart terminal device 3 is newly put into the car 111 (FIG. 3).
When the purchased product information 356 (FIG. 5) is updated and the purchased product information 356 is transmitted to the store server 2, it is received and added to and updated in the terminal management information 216 described above. In addition, the purchase information management unit 204 refers to the terminal management information 216 and selects another cart terminal device 3 having the same or close attribute as the cart terminal device 3 that has transmitted the updated purchased product information 356. The advertisement image data 212 and the advertisement sound data 213 corresponding to the product newly detected in the car 111 are retrieved from the storage unit 21 and transmitted to the other cart terminal devices 3 searched. The purchase information management unit 204 tries reading with the tag reader 361 at a predetermined cycle, detects the introduction of a new product into the car 111, and performs the above processing as needed when a new product is introduced, and purchase product information 356 is updated.
The sales information management unit 205 acquires data related to sales from the POS management server 6 via the interface unit 22, and outputs advertisement image data 212 and advertisement audio data 213 from the storage unit 21 based on the data related to sales. And transmitted to the cart terminal device 3 via the wireless receiver 4. For example, the sales information management unit 205 reads out the advertisement image data 212 and the advertisement audio data 213 related to a product with a high number of sales in a predetermined time period (the latest one hour or the same time period of the previous day), and the cart terminal device 3 to send.

The interface unit 22 is wired to each of the plurality of wireless receivers 4, and via these wireless receivers 4, the control unit 20 and the wireless communication unit 311 provided in the cart terminal device 3 (
A communication line is established with FIG. 7) to execute communication. Further, the POS management server 6 is connected to the interface unit 22.

The input unit 23 is connected to input devices such as a mouse and a keyboard, detects operations of these input devices, and outputs operation signals corresponding to these operations to the control unit 20.
The display unit 24 displays various types of information under the control of the control unit 20, and is configured using, for example, a liquid crystal display panel.

The POS management server 6 is connected to all the POS registers 5 installed in the store 100 (FIG. 2), and has sales data relating to sales registered in the POS register 5. P
The OS register 5 is used when a customer purchases a product (including a service) at the store 100.
The type, name, unit price, number of sales, and sales amount of the product are registered as sales. further,
The POS register 5 calculates change based on the sales amount and the deposit amount, and the cash drawer (
Open (not shown) and let change be paid out.
All the sales information registered by the POS register 5 is collected by the POS management server 6. For this reason, the POS management server 6 stores information including sales date, sales time, unit price, sales price, etc., as sales data for all products sold at the store 100. When sales data is requested from the control unit 20 via the interface unit 22, the POS management server 6 outputs the sales data or information extracted from the sales data to the control unit 20 in response to this request.

Next, the operation of the advertisement output system 1 will be described. In the operation described below, the control unit 30 functions as attribute determination means by the function of the attribute determination unit 301, functions as purchase target product detection means by the function of the purchased product detection unit 303, and the control unit 20 performs position detection. The function of the unit 202 and the advertisement output control unit 203 functions as a target product detection unit, and the function of the advertisement output control unit 203 functions as an advertisement output control unit.

FIG. 9 is a flowchart showing the operation of the advertisement output system 1, and particularly shows the operation of selecting the advertisement image data 212 and the advertisement sound data 213 based on the user attribute. FIG.
A shows the operation of the cart terminal device 3, and FIG. 9B shows the operation of the store server 2.
The control unit 30 of the cart terminal device 3 uses the function of the attribute determination unit 301 to perform the shooting control unit 341.
Is controlled to cause the camera 34 to perform photographing and acquire photographed image data (FIG. 9A: step S11). Subsequently, the attribute determination unit 301 analyzes the captured image data to determine the attribute of the user of the shopping cart 110, that is, the target of the advertisement output (step S12), and based on the information indicating the determined attribute, The attribute information 355 in the storage unit 35 is saved or updated (step S13). And the attribute discrimination | determination part 301 transmits the attribute information 355 preserve | saved or updated to the shop server 2 via the wireless receiver 4 (step S14).

On the other hand, the control unit 20 of the store server 2 receives the attribute information 355 transmitted from the cart terminal device 3 by the function of the advertisement output control unit 203 (FIG. 9B: step S21), and is included in the received attribute information 355. The attribute of the subject person to be extracted is extracted and registered in the terminal management information 216 (step S22).
Subsequently, the advertisement output control unit 203 refers to the advertisement selection table 214 based on the position of the terminal and the attribute of the target person included in the terminal management information 216, and the advertisement image to be transmitted to the cart terminal device 3 The data 212 and the advertisement sound data 213 are selected (step S23), and the selected advertisement image data 212 and the advertisement sound data 213 are transmitted via the wireless receiver 4 to the cart terminal device 3 that has transmitted the attribute information 355 (step S23). S24).

The control unit 30 of the cart terminal device 3 receives the advertisement image data 212 and the advertisement sound data 213 transmitted from the store server 2 by the function of the advertisement output unit 302 (FIG. 9A: Step S15), and receives the received advertisement image data. Based on 212, an image is displayed on the display panel 32, and advertisement sound is output from the super-directional speaker 33 (step S16).
With the operation shown in FIG. 9, the advertisement image and advertisement sound selected based on the attribute of the user of the shopping cart 110 are output by the display panel 32 and superdirective speaker 33 of the cart terminal device 3. The advertisement image and the advertisement sound are the advertisement image and advertisement sound of the product displayed near the position of the cart terminal device 3.

FIG. 10 is a flowchart showing the operation of the advertisement output system 1, and particularly shows the operation of selecting the advertisement image data 212 and the advertisement audio data 213 based on the purchase behavior of the user. 10A shows the operation of the cart terminal device 3, FIG. 10B shows the operation of the store server 2, and FIG. 10C shows the operation of the cart terminal device 3 different from FIG. 10A.
When the cart terminal device 3 in the store 100 detects that the user has put a new product into the car 111 by the function of the purchased product detection unit 303 of the control unit 30 (FIG. 10A: Step S31), the tag reader Information is read from the non-contact IC tag attached to the product input by 361, the purchased product information 356 is updated (step S32), and the updated purchased product information 356 is transmitted to the store server 2 (step S33).

The control unit 20 of the store server 2 uses the function of the purchase information management unit 204 to make the cart terminal device 3
The purchased product information 356 transmitted from is received, the information of the terminal management information 216 related to the cart terminal device 3 is referred to, and the product newly put in the car 111 is specified (FIG. 10B:
Step S41).
Subsequently, the purchase information management unit 204 refers to the terminal management information 216 and purchase product information 356.
The attribute of the user of the cart terminal device 3 that has transmitted the message is acquired, and the cart terminal device 3 used by another user having the same attribute as the user is searched (step S42). Then, the purchase information management unit 204 reads out the advertisement image data 212 and the advertisement audio data 213 corresponding to the product specified in step S41 from the storage unit 21, and searches the cart terminal device 3 searched in step S42.
(Step S43).

The cart terminal device 3 that is different from the cart terminal device 3 that has performed the operations of steps S31 to S33 uses the function of the advertisement output unit 302 of the control unit 30 to transmit the advertisement image data 212 and the advertisement audio data transmitted from the store server 2. 213 (FIG. 10C: Step S51), an advertisement image is displayed on the display panel 32 based on the received advertisement image data 212, and sound is output from the superdirective speaker 33 based on the received advertisement sound data 213. (Step S52).
By the operation shown in FIG. 10, the advertisement image and sound of a product selected by a user of a certain shopping cart 110 to be purchased are displayed in the other shopping carts 110 in the store 100.
Are output from the cart terminal device 3 in use by the user having the same attribute as the above-mentioned user.

As described above, according to the advertisement output system 1 according to the embodiment to which the present invention is applied,
The user of the shopping cart 110 is photographed by the cart terminal device 3 attached to the shopping cart 110 moving in the store 100, the user attribute is determined based on the photographed image, and the user attribute is determined. The advertisement image data 212 and the advertisement sound data 213 are selected according to the advertisement selection table 214, the advertisement image based on the selected advertisement image data 212 is displayed on the display panel 32 of the cart terminal device 3, and the advertisement based on the advertisement sound data 213 is displayed. Sound is output from the superdirective speaker 33 toward the user.
Thereby, an advertisement with high appeal suitable for the attribute of the user of the shopping cart 110 can be selected and output, and a high advertisement effect can be realized. In addition, by using the super-directional speaker 33, the shopping cart 110 is prevented from being heard by other people in the store 100.
The user can listen to the advertisement sound. Further, since the cart terminal device 3 automatically photographs the user and determines the attribute based on the photographed image, the shopping cart 1
It is not necessary to cause 10 users to input attributes such as sex and age, and even if the user of the shopping cart 110 is replaced by another person, the attributes of the new user can be promptly Can be determined. For this reason, even when the shopping cart 110 is used by an unspecified number of customers, it is possible to output advertisements corresponding to the attributes of each customer, and a high advertising effect can be expected.
Further, by outputting an advertisement image together with the advertisement sound by the cart terminal device 3 attached to the shopping cart 110, the advertisement output having high appealing power is performed visually and audibly,
High advertising effect can be expected.

Here, the attribute determination unit 301 of the cart terminal device 3 determines the attribute of the user of the shopping cart 110 based on the captured image of the camera 34 included in the cart terminal device 3, and attribute information 355 indicating the determined attribute is displayed. The store server 2 transmits to the store server 2 and the advertisement output control unit 2
With the function 03, based on the advertisement selection table 214, the data suitable for the user attribute is selected from the large number of advertisement image data 212 and advertisement audio data 213 in the storage unit 21 and transmitted to the cart terminal device 3. For this reason, a large number of advertisement image data 21 is stored in the cart terminal device 3.
2 and the advertising voice data 213 need not be stored, and the cart terminal device 3 can be reduced in size and weight. Also, the advertisement image data 212 and the advertisement sound data 213 are updated,
When deletion, addition, or the like is necessary, processing for a large number of cart terminal devices 3 is not required, and the above-described data may be updated, deleted, added, etc. between the advertisement management server 11 and the store server 2. There is an advantage that the processing can be completed promptly. Further, by performing the attribute determination of each user by the cart terminal device 3, there is also an advantage that the processing load can be distributed and efficiency can be improved.

Further, by the function of the advertisement output control unit 203 of the store server 2, the product displayed in the vicinity of the shopping cart 110 in the store 100 is displayed as the position of each cart terminal device 3 included in the terminal management information 216 and the product arrangement information. 215, and the advertisement voice of the product displayed in the vicinity is output to the user of the shopping cart 110, so that a higher advertising effect can be expected. In addition, there is an advantage that products displayed in the vicinity of the shopping cart 110 can be quickly identified.

Further, when the user of the shopping cart 110 puts the product into the car 111, the operation shown in FIG. 10 reads information from the non-contact IC tag of the product detected by the tag reader 361, and the product in the car 111 is displayed. The purchased product information 356 shown is updated, and based on this purchased product information 356, the product newly introduced into the car 111 is specified by the store server 2, and the advertisement image data 212 and the advertisement audio data 213 of this product are Cart terminal 3
Sent to. Therefore, when the user of the shopping cart 110 selects a product, the advertisement voice of the product is output by the other cart terminal device 3. In other words, because the advertising voice of the product selected by other users is output, the advertising voice of the product that seems to have high appealing power is output based on the purchasing behavior of other users, so that the high advertising effect Can be expected.

Then, according to the operation shown in FIG. 10, when the user of the shopping cart 110 puts the product into the car 111, the cart terminal device 3 used by the user having the same attribute as the user uses the advertisement image of the product. Based on the data 212 and the advertisement sound data 213, an image and sound of the advertisement are output. Thereby, the advertisement sound of the product selected by the person having the same attribute as the user can be output to the user of the shopping cart 110. In other words, based on the purchase behavior of other users, an advertisement voice of a product that seems to have a high appeal to users with the attribute is output, so a very high advertising effect can be expected.

In addition, embodiment mentioned above shows the one aspect | mode of this invention to the last, and a deformation | transformation and application are arbitrarily possible within the scope of the present invention.
For example, in the above embodiment, the position detection unit 202 of the store server 2 is connected to the cart terminal device 3.
However, the present invention is not limited to this, and the cart terminal device 3 can be provided with a function of detecting its own position. As a specific example of this function, the cart terminal device 3 detects the nearest wireless receiver 4 from among the plurality of wireless receivers 4 installed in the store 100, or the wireless signals received from the wireless receivers 4. By analyzing the signal reception intensity, the function of obtaining the relative position between the wireless receiver 4 and itself can be improved. In addition to the wireless receiver 4, many non-contact IC tags for position detection are arranged in the store 100, and the tag reader 361 reads information from these non-contact IC tags for position detection, so that the position located closest A non-contact IC tag for detection may be specified, thereby detecting the position of itself.
Further, the attribute of the user of the shopping cart 110 is not limited to age and gender, and it may be determined whether the user is a Japanese or a foreigner. The voice data 213 may be selected, and in the case of a foreigner, the foreign language advertising voice data 213 may be selected.

In the above embodiment, the shopping cart 110 is based on the image captured by the camera 34.
The control unit 30 of the cart terminal device 3 executes a process for discriminating the user's attribute, and based on the user's attribute of the shopping cart 110, the advertisement image data 212 and the advertisement audio data 213
However, the present invention is not limited to this. For example, the captured image of the camera 34 is transferred from the cart terminal device 3 to the store server 2. And the store server 2 sends the shopping cart 110 based on the photographed image.
A process for determining the attribute of the user may be performed. In addition, for example, the list of the advertisement image data 212 and the advertisement sound data 213 in the storage unit 21 is transmitted from the store server 2 to the cart terminal device 3, and the cart terminal device 3 is based on information equivalent to the advertisement selection table 214. The advertisement image data 212 and the advertisement sound data 213 suitable for the user of the shopping cart 110
The cart terminal device 3 may request the store server 2 to transmit the selected advertisement image data 212 and advertisement audio data 213 based on the processing result. In addition, the functional sharing between the store server 2 and the cart terminal device 3 is merely an example, and which processing is performed by which device depends on the communication speed of the communication via the wireless receiver 4, the processing capability of each device, It can be arbitrarily changed according to the number of devices.
Furthermore, the specific shape of the cart terminal device 3 in the above embodiment and the superdirective speaker 3
3 and the arrangement state of the camera 34, the communication method between the store server 2 and the cart terminal device 3, etc. are arbitrary, and the detailed configuration of the other advertisement output system 1 can be arbitrarily changed. Of course.

It is a figure which shows schematic structure of an advertisement output system and an advertisement delivery system. It is a schematic plan view which shows the installation state of the advertisement output system in a store. It is a side view of the shopping cart which shows the attachment state of a cart terminal device. It is an external appearance top view of a cart terminal device. It is a block diagram which shows the functional structure of a cart terminal device. It is a block diagram which shows the functional structure of a store server. It is a figure which shows typically the structural example of the table for advertisement selection. It is a figure which shows the structural example of terminal management information typically. It is a flowchart which shows operation | movement of an advertisement output system. It is a flowchart which shows operation | movement of an advertisement output system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertisement output system, 2 ... Store server, 3 ... Cart terminal device (terminal device), 4 ... Wireless receiver, 5 ... POS register, 6 ... POS management server, 10 ... Advertisement distribution system, 20
... Control part, 21 ... Storage part, 30 ... Control part, 32 ... Display panel (display screen), 33 ... Super directional speaker, 34 ... Camera (photographing means), 35 ... Storage part, 100 ... Store, 110 ... Shopping Cart, 201 ... advertisement data management unit, 202 ... position detection unit (target product detection means),
203 ... Advertisement output control unit (advertisement output control means, target product detection means), 204 ... Purchase information management unit, 205 ... Sales information management unit, 301 ... Attribute discrimination unit (attribute discrimination unit), 302 ... Advertisement output unit, 303 ... purchased product detection unit (purchased product detection means), 323 ... display drive circuit, 36
DESCRIPTION OF SYMBOLS 1 ... Tag reader, 362 ... Antenna, 372 ... Touch sensor.

Claims (8)

A super-directional speaker that is attached to a shopping cart that moves in a store and outputs sound toward a user of the shopping cart; and a terminal device that includes a photographing unit that images the user of the shopping cart;
Attribute determining means for determining an attribute of the user of the shopping cart based on a photographed image of the photographing means;
The advertisement voice is selected based on the attribute of the user of the shopping cart determined by the attribute determination means from a plurality of advertisement voices for advertising the products for sale at the store, and the selected advertisement voice is selected as the terminal Advertising output control means for outputting from the super-directional speaker of the apparatus;
An advertisement output system comprising: The product further comprises target product detection means for detecting products displayed in the vicinity of the shopping cart in the store,
The advertisement output control means selects an advertisement sound from a plurality of advertisement sounds for advertising the product detected by the target product detection means;
The advertisement output system according to claim 1. The target product detection means detects the position of the shopping cart in the store, and based on the detected location of the shopping cart and product placement information indicating the placement state of the product in the store, Identify the products displayed near the location,
The advertisement output system according to claim 2. A purchase target product detection means for detecting a product selected as a product to be purchased by a user of the shopping cart;
The advertisement output control means includes the super directivity of the other terminal device provided with the advertisement sound of the product detected by the purchase target product detection means in the shopping cart to which any of the plurality of terminal devices is attached. Select as advertising sound to be output from the speaker,
The advertisement output system according to any one of claims 1 to 3. The advertisement output control means may be configured such that the advertisement sound of the product detected by the purchase target product detection means in the shopping cart to which any of the plurality of terminal devices is attached is another terminal having a common user attribute. Selecting as advertising sound to be output from the super directional speaker of the device;
The advertisement output system according to claim 4. The terminal device includes a display screen for displaying an image, and the advertisement output control means selects and selects an advertisement image together with advertisement sound based on the attribute of the user of the shopping cart determined by the attribute determination means. Displaying the advertising image on the display screen,
The advertisement output system according to any one of claims 1 to 5. A terminal device that is attached to a shopping cart that moves in a store and that outputs a voice to a user of the shopping cart, and a photographing device that photographs the user of the shopping cart, and the terminal device And a management device configured to be capable of wireless communication,
The terminal device includes an attribute determination unit that determines an attribute of the user of the shopping cart based on a photographed image of the photographing unit;
The management device selects an advertisement sound based on an attribute of the user of the shopping cart determined by the attribute determination means of the terminal device from a plurality of advertisement sounds for advertising a product for sale at the store And an advertisement output control means for outputting the selected advertisement sound from the superdirective speaker of the terminal device,
An advertisement output system comprising: A super-directional speaker that is attached to a shopping cart that moves in a store and outputs sound toward the user of the shopping cart, and a terminal device that includes a photographing unit that images the user of the shopping cart,
Based on the photographed image of the photographing means, determine the attribute of the user of the shopping cart,
The advertisement voice is selected based on the attribute of the user of the shopping cart from a plurality of advertisement voices for advertising the products for sale in the store, and the selected advertisement voice is selected from the superdirective speaker of the terminal device. Output,
An advertisement output method comprising:

Images