WO2013048068A3 - 수신기에서의 개인화 광고 제공 방법 - Google Patents

수신기에서의 개인화 광고 제공 방법 Download PDF

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Publication number
WO2013048068A3
WO2013048068A3 PCT/KR2012/007637 KR2012007637W WO2013048068A3 WO 2013048068 A3 WO2013048068 A3 WO 2013048068A3 KR 2012007637 W KR2012007637 W KR 2012007637W WO 2013048068 A3 WO2013048068 A3 WO 2013048068A3
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WO
WIPO (PCT)
Prior art keywords
receiver
providing
personalized advertisement
synchronization signal
advertisement
Prior art date
Application number
PCT/KR2012/007637
Other languages
English (en)
French (fr)
Other versions
WO2013048068A2 (ko
Inventor
백원장
Original Assignee
애니포인트 미디어 그룹
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 애니포인트 미디어 그룹 filed Critical 애니포인트 미디어 그룹
Priority to CN201280051174.XA priority Critical patent/CN103890796A/zh
Priority to EP12836821.4A priority patent/EP2763097A4/en
Priority to BR112014007266A priority patent/BR112014007266A2/pt
Priority to US14/347,109 priority patent/US20140237511A1/en
Priority to JP2014533191A priority patent/JP5828043B2/ja
Publication of WO2013048068A2 publication Critical patent/WO2013048068A2/ko
Publication of WO2013048068A3 publication Critical patent/WO2013048068A3/ko

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6547—Transmission by server directed to the client comprising parameters, e.g. for client setup
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Synchronisation In Digital Transmission Systems (AREA)

Abstract

본 발명은 방송 신호를 수신하여 제공하는 수신기에서 수행되는 개인화 광고 제공 방법으로서, (a) 상기 개인화 광고 중 적어도 일부를 상기 수신기에서 시간 지연없이 제공할 수 있도록 미리 준비하는 단계와, (b) 동기화 신호를 수신하는 단계와, (c) 상기 동기화 신호를 기초로 상기 개인화 광고를 제공하는 단계를 포함하는 수신기에서의 개인화 광고 제공 방법에 관한 것이다. 본 발명에 따르면, 방송 신호를 수신하여 제공하는 수신기에서 동기화 신호를 기초로 개인화 광고를 시간 지연없이 제공할 수 있다.
PCT/KR2012/007637 2011-09-26 2012-09-24 수신기에서의 개인화 광고 제공 방법 WO2013048068A2 (ko)

Priority Applications (5)

Application Number Priority Date Filing Date Title
CN201280051174.XA CN103890796A (zh) 2011-09-26 2012-09-24 在接收机中提供个性化广告的方法
EP12836821.4A EP2763097A4 (en) 2011-09-26 2012-09-24 METHOD FOR PROVIDING A PERSONALIZED ADVERTISING ON A RECEIVER
BR112014007266A BR112014007266A2 (pt) 2011-09-26 2012-09-24 método para fornecer anúncio personalizado
US14/347,109 US20140237511A1 (en) 2011-09-26 2012-09-24 Method of providing a personalized advertisement in a receiver
JP2014533191A JP5828043B2 (ja) 2011-09-26 2012-09-24 受信機による個人化広告の提供方法

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020110096671A KR101345187B1 (ko) 2011-09-26 2011-09-26 수신기에서의 개인화 광고 제공 방법 및 이를 실현시키기 위한 프로그램을 기록한 컴퓨터로 판독 가능한 기록 매체
KR10-2011-0096671 2011-09-26

Publications (2)

Publication Number Publication Date
WO2013048068A2 WO2013048068A2 (ko) 2013-04-04
WO2013048068A3 true WO2013048068A3 (ko) 2013-05-23

Family

ID=47996590

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2012/007637 WO2013048068A2 (ko) 2011-09-26 2012-09-24 수신기에서의 개인화 광고 제공 방법

Country Status (7)

Country Link
US (1) US20140237511A1 (ko)
EP (1) EP2763097A4 (ko)
JP (1) JP5828043B2 (ko)
KR (1) KR101345187B1 (ko)
CN (1) CN103890796A (ko)
BR (1) BR112014007266A2 (ko)
WO (1) WO2013048068A2 (ko)

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US20160127778A1 (en) * 2014-10-30 2016-05-05 Microsoft Technology Licensing, Llc Head end detection
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WO2016190720A1 (ko) * 2015-05-28 2016-12-01 엘지전자 주식회사 방송 신호 송신 장치, 방송 신호 수신 장치, 방송 신호 송신 방법, 및 방송 신호 수신 방법
CN109495280A (zh) * 2017-09-13 2019-03-19 中国移动通信有限公司研究院 一种广播方法、广播组播业务中心、终端及存储介质
KR102129160B1 (ko) * 2017-12-05 2020-07-08 주식회사 엘지유플러스 콘텐츠 추천을 위한 단말과 서버의 동작 방법
KR102112068B1 (ko) 2018-11-01 2020-05-18 에스케이플래닛 주식회사 여유 채널을 이용한 채널 전환 기반의 개인화 광고 제공 장치 및 이를 이용한 방법
JP7084858B6 (ja) * 2018-12-20 2022-06-28 Ｔｖｓ Ｒｅｇｚａ株式会社 受信装置および受信方法
JP7084860B6 (ja) * 2018-12-20 2022-06-28 Ｔｖｓ Ｒｅｇｚａ株式会社 送受信システム
JP2020102707A (ja) * 2018-12-20 2020-07-02 東芝映像ソリューション株式会社 放送信号受信装置および放送信号受信方法
JP7084859B6 (ja) * 2018-12-20 2022-06-28 Ｔｖｓ Ｒｅｇｚａ株式会社 送信装置および送信方法
JP2020102708A (ja) * 2018-12-20 2020-07-02 東芝映像ソリューション株式会社 放送信号送受信システムおよび放送信号受信方法
JP7391506B2 (ja) * 2018-12-27 2023-12-05 Ｔｖｓ Ｒｅｇｚａ株式会社 放送信号受信装置および放送信号受信方法
JP7313821B2 (ja) * 2018-12-27 2023-07-25 Ｔｖｓ Ｒｅｇｚａ株式会社 放送信号送受信システムおよび放送信号送受信方法
JP7233919B2 (ja) * 2018-12-27 2023-03-07 Ｔｖｓ Ｒｅｇｚａ株式会社 放送信号送信装置および放送信号送信方法
KR20210028837A (ko) 2019-09-05 2021-03-15 애니포인트미디어 주식회사 개인화 광고를 제공하는 장치
CN111385610B (zh) * 2020-03-17 2021-12-24 聚好看科技股份有限公司 控制广告时长的方法及装置
JP2022189589A (ja) * 2021-06-11 2022-12-22 Ｔｖｓ Ｒｅｇｚａ株式会社 動画コンテンツ配信サービス

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Also Published As

Publication number Publication date
KR20130032942A (ko) 2013-04-03
EP2763097A2 (en) 2014-08-06
WO2013048068A2 (ko) 2013-04-04
JP2014535187A (ja) 2014-12-25
KR101345187B1 (ko) 2013-12-30
CN103890796A (zh) 2014-06-25
EP2763097A4 (en) 2015-06-17
JP5828043B2 (ja) 2015-12-02
BR112014007266A2 (pt) 2017-04-11
US20140237511A1 (en) 2014-08-21

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