WO2013038800A1 - Delivery system, method for controlling delivery system, control program, and recording medium - Google Patents

Delivery system, method for controlling delivery system, control program, and recording medium Download PDF

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Publication number
WO2013038800A1
WO2013038800A1 PCT/JP2012/068127 JP2012068127W WO2013038800A1 WO 2013038800 A1 WO2013038800 A1 WO 2013038800A1 JP 2012068127 W JP2012068127 W JP 2012068127W WO 2013038800 A1 WO2013038800 A1 WO 2013038800A1
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WIPO (PCT)
Prior art keywords
coupon
facility
mobile terminal
information
category
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PCT/JP2012/068127
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French (fr)
Japanese (ja)
Inventor
克己 松下
雅孝 木村
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オムロン株式会社
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Publication of WO2013038800A1 publication Critical patent/WO2013038800A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management

Definitions

  • the present invention relates to a distribution system for distributing coupon content to a mobile terminal carried by a user.
  • the present invention has been made in view of the above problems.
  • the coupon of a commercial facility having an attribute suitable for the user according to the usage status of the user's coupon for each attribute of the commercial facility. It is to provide a distribution system that can distribute.
  • the distribution system of the present invention is installed in each facility included in a mobile terminal carried by a user, a base station that performs wireless communication with the mobile terminal, and a complex facility.
  • a reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station.
  • a server device that performs distribution processing to be distributed to the mobile terminal, and the mobile terminal includes a storage unit that stores usage frequency information indicating the usage frequency of the coupon of the user of the mobile terminal for each attribute of the facility,
  • the server device determines that the coupon is used in a facility where the reader / writer is installed, and uses the coupon
  • An update unit that updates the degree information so as to match the content after the determination, a reading unit that connects to the mobile terminal via the base station, and reads the usage frequency information, and the reading unit reads Based on the used frequency information, the usage level information output unit for obtaining the usage level information indicating the degree of usage of the coupon for each attribute, and the distribution process based on the usage level information
  • a selection unit that selects an attribute of a facility that can use the coupon to be used, and a coupon that can be used in the facility having the attribute selected by the selection unit is distributed in the distribution process.
  • the distribution system of the present invention selects an attribute (category, industry) according to the usage status of the user's coupon for each attribute, and distributes a coupon usable at the facility of the selected attribute to the user. It is the structure to do. Therefore, in the complex facility, there is an effect that the coupon of the facility having the attribute suitable for the user can be distributed according to the usage status of the coupon of the user for each attribute (industry) of the facility.
  • FIG. 3 is a block diagram showing each component included in the mobile terminal shown in FIG. 2. It is the block diagram which showed each component of the server apparatus shown in FIG. It is a figure which shows the user information memorize
  • the information distribution system of this embodiment is used in a resort hotel having a plurality of areas of different industries (attributes, categories) such as a restaurant area, a casino area, a shopping area, an entertainment area, and a beauty area.
  • industries attributes, categories
  • one area means one commercial facility (facility) consisting of a plurality of stores (or corners) of the same industry. That is, the restaurant area means one commercial facility composed of a plurality of restaurants.
  • the casino area means one commercial facility composed of a plurality of game corners such as a playing card corner and a slot corner.
  • the shopping area means one commercial facility comprising a plurality of merchandise stores such as clothes stores and general stores.
  • the entertainment area means one commercial facility composed of a plurality of entertainment venues such as a theater, a cinema, a jazz club, and a show.
  • a beauty area means one commercial facility comprising a plurality of stores such as a beauty salon, a salon, an esthetic salon, and a spa.
  • the information distribution system 100 of this embodiment includes antennas AT1 to AT3, reader / writers 20a to 20c, a server device 30, and a portable terminal 200, as shown in FIG.
  • the server device 30 is communicably connected to each of the antennas AT1 to AT3 and the reader / writers 20a to 20c via a wired communication network NT such as a LAN (Local Area Network).
  • a wired communication network NT such as a LAN (Local Area Network).
  • the restaurant 10 in FIG. 1 is one of a plurality of restaurants belonging to the restaurant area, and the trump corner 11 in FIG. 1 is one of a plurality of game corners belonging to the casino area.
  • the clothes store 12 is one of a plurality of stores belonging to the shopping area.
  • the antenna AT1 and the reader / writer 20a are installed in the restaurant 10
  • the antenna AT2 and the reader / writer 20b are installed in the playing card corner 11
  • the antenna AT3 and the reader / writer 20c are installed in the clothes store 12.
  • the server device 30 is installed in the management center 14.
  • a number of restaurants other than the restaurant 10 in the restaurant area game corners (such as slot corners) other than the trump corner 11 in the casino area, and a clothes store 12 in the shopping area.
  • the other stores also have the same antennas as the antennas AT1 to AT3 and the reader / writer.
  • the same antennas as the antennas AT1 to AT3 and the reader / writer are also installed in each store (each corner) belonging to each commercial area other than the restaurant area, casino area, and shopping area.
  • an unspecified antenna among antennas AT1, AT2,. .. Of the reader / writers 20a, 20b,... are simply referred to as the reader / writer 20.
  • the antenna AT is a base station that performs short-distance wireless communication with the mobile terminal 200 using Zigbee (registered trademark; ZigBee).
  • the antenna AT is set to have a communication distance of about several meters to 15 meters.
  • a number of antennas AT are installed in the resort hotel such that the distance between the antennas AT adjacent to each other is substantially the same as the communication distance. That is, the inside of the resort hotel is within the communication range of any antenna AT.
  • the reader / writer 20 is a device that performs non-contact wireless communication with the mobile terminal 200 by NFC (Near Field Communication). That is, when the portable terminal 200 approaches, the reader / writer 20 is connected to the portable terminal 200 and can communicate. In the present embodiment, the reader / writer 20 has a communication distance set to several centimeters. In the present embodiment, the reader / writer 20 is installed in each store or each corner in the resort hotel.
  • NFC Near Field Communication
  • the portable terminal 200 is a terminal device that is carried by a resort hotel guest (hereinafter also referred to as a “user”).
  • the mobile terminal 200 is located in the restaurant 10, because the user of the mobile terminal 200 is located in the restaurant 10, and the user of the mobile terminal 200 is located in the playing card corner 11.
  • the mobile terminal 200 is also located at the clothes store 12 when the user of the mobile terminal 200 is located at the clothing store 12.
  • the portable terminal 200 has at least a function for performing near field communication with the antenna AT, a function for performing contactless wireless communication with the reader / writer 20, a function for storing information, and an image display function.
  • FIG. 2 is an external configuration diagram of the mobile terminal 200
  • FIG. 3 is a block diagram showing each component of the mobile terminal 200.
  • the mobile terminal 200 includes a holder (housing) 201, an IC card 202, and a display unit 203 as shown in FIG.
  • the IC card 202 is detachable from the holder 201, and is mounted on the holder 201 of the mobile terminal 200 while the mobile terminal 200 is rented to a guest.
  • the holder 201 of the portable terminal 200 includes a display unit 203, a main control unit 204, a battery 205, a drive unit 206, a communication control unit 207, a wireless antenna 208, an NFC antenna 209, and an NFC control unit 210. And a storage unit 211 are attached.
  • the IC card 202 of the mobile terminal 200 is provided with an NFC antenna 202a, an NFC control unit 202b, and a storage unit 202c.
  • the display unit 203 is electronic paper that requires power only when rewriting an image and continues to display a color image without applying a voltage (that is, has a memory property).
  • This electronic paper is an image display medium that has a liquid crystal layer, displays an image having a size of 240 ⁇ 400 dots, and can display 4096 colors.
  • the display unit 203 is not limited to electronic paper, and may be a small liquid crystal display or an organic EL display, for example.
  • the main control unit 204 is a microprocessor (Micro Processing Unit) that comprehensively controls each hardware provided in the holder 201.
  • the battery 205 is a storage battery that is detachably attached to the mobile terminal 200, and functions as a power source for the mobile terminal 200.
  • the driving unit 206 is a circuit that is controlled by the main control unit 204 and applies a driving voltage for driving the display unit 203 to the display unit 203. That is, the main control unit 204 drives the drive unit 206 to rewrite the image on the display unit 203.
  • the wireless antenna 208 is a transmission / reception device for performing short-range wireless communication based on Zigbee (registered trademark).
  • the communication control unit 207 is a device that is controlled by the main control unit 204 and performs short-range wireless communication based on Zigbee (registered trademark) via the wireless antenna 208.
  • the storage unit 211 is a readable / writable memory attached to the holder 201, and is a block in which various information necessary for the portable terminal 200 and an image displayed on the display unit 203 are stored.
  • the NFC antenna 209 is a transmission / reception device that is attached to the holder 201 and performs non-contact wireless communication with the IC card 202.
  • the NFC control unit 210 is an integrated circuit attached to the holder 201, and is a device that controls the NFC antenna 209 and performs non-contact wireless communication based on NFC with the IC card 202.
  • the NFC antenna 202a is attached to the IC card 202, and is a transmission / reception device for performing contactless wireless communication with the holder 201 side or the reader / writer 20.
  • the NFC control unit 202b is an integrated circuit attached to the IC card 202, and is a device that controls the NFC antenna 202a to perform non-contact wireless communication based on NFC with the holder 201 side or the reader / writer 20.
  • the storage unit 202c is a readable / writable memory attached to the IC card 202, and is a block in which various information is stored.
  • the main control unit 204 of the holder 201 can access the storage unit 202c by non-contact wireless communication using the NFC antennas 209 and 202a.
  • the reader / writer 20 can access the storage unit 202c by non-contact wireless communication via the NFC antenna 202a.
  • the resort hotel of this embodiment issues an IC card 202 to a new customer.
  • the user ID of the new customer is stored in the storage unit 202c of the IC card 202, and the user information (correspondence between the user ID and the personal information of the user (see FIG. 5) The correspondence relationship between the user ID of the new customer and the personal information is added to the table).
  • the resort hotel lends the holder 201 of the mobile terminal 200 to the new customer while the new customer stays.
  • the new customer uses the portable terminal 200 while the IC card 202 is inserted into the holder 201 during the stay at the resort hotel. Therefore, the user ID stored in the storage unit 202c of the IC card 202 of the mobile terminal 200 functions as identification information that can identify the mobile terminal 200 held by the new customer, and the use of the mobile terminal 200 It also functions as identification information that can identify a person.
  • the resort hotel requests the new customer to return the holder 201 of the mobile terminal 200, and the new customer returns the holder 201 of the mobile terminal 200 to the resort hotel side. It is like that.
  • the resort hotel delivers the IC card 202 to the new customer. That is, the new customer can take the IC card 202 home.
  • the IC card 202 is reused. That is, at the time of check-in, the repeater lends the holder 201 of the portable terminal 200 from the resort hotel, but for the IC card 202, the repeater reuses its own exclusive item that was previously brought back from the resort hotel. That is, the repeater uses the portable terminal 200 by inserting the IC card 202 of the portable terminal 200 lent out from the resort hotel into the IC card 202 brought back from the resort hotel before.
  • the IC card 202 is used semi-permanently by resort hotel customers and is used exclusively.
  • the user ID stored in the storage unit 202c of the IC card 202 is also used semipermanently.
  • the customer of the resort hotel can use the IC card 202 issued at the resort hotel even at the affiliated hotel. Available. That is, when the customer who brought back the IC card 202 from the resort hotel checked into the partner hotel at a later date, the IC card 202 brought back from the resort hotel was inserted into the holder 201 of the mobile terminal 200 lent out from the partner hotel, The mobile terminal 200 is used.
  • the server device 30 is connected to the main control unit 204 of the mobile terminal 200 by short-range wireless communication using the antenna AT, thereby reading information from the storage unit 211 and the storage unit 202c of the mobile terminal 200, and the storage unit 211. Write information to the storage unit 202c.
  • the server device 30 is also configured to read information from the storage unit 202 c of the portable terminal 200 and write information to the storage unit 202 c by non-contact wireless communication using the reader / writer 20.
  • the server device 30 will be described in detail.
  • the server device 30 is a server computer installed in a management center (organization that manages resort hotels) 14 outside the resort hotel. As shown in FIG. 1, the server device 30 is communicably connected to an antenna AT and a reader / writer 20 installed in a resort hotel via a communication network NT. When there is a partner hotel as described above, the server device 30 is also connected to the antenna AT and the reader / writer 20 installed in the partner hotel via the communication network NT.
  • the server device 30 performs a process of distributing coupons that can be used at each store or each corner of the commercial area in the resort hotel to the mobile terminal 200 via the communication network NT and the antenna AT. That is, when distributing a coupon to a certain mobile terminal 200, the server device 30 uses the antenna AT that can communicate with the mobile terminal 200 (the antenna AT where the mobile terminal 200 is located in the communication range) as an access point. Connected (accessed) to distribute coupons to the mobile terminal 200 of the connection destination. In addition, as a coupon delivered to the portable terminal 200, the discount coupon regarding the store (corner) which belongs to a commercial facility, a free coupon, a special treatment coupon, etc. are mentioned.
  • the main control unit 204 of the mobile terminal 200 that has received the coupon stores the coupon in the storage unit 211 attached to the holder 201 side.
  • the main terminal of the mobile terminal 200 is displayed.
  • the control unit 204 displays the coupon on the display unit 203.
  • a plurality of coupons are stored in the mobile terminal 200, when the user operates the operation unit 250 and inputs a command for selecting one coupon to be displayed from among the plurality of coupons,
  • the main control unit 204 of the terminal 200 displays the selected coupon on the display unit 203.
  • the user of the mobile terminal 200 hands over the mobile terminal 200 displaying the coupon to the store clerk. Then, the clerk provides the service indicated by the coupon displayed on the mobile terminal 200 to the user, and then brings the mobile terminal 200 closer to the reader / writer 20 in the store.
  • the server device 30 recognizes that the coupon is used by the user of the mobile terminal 200 in the commercial facility where the reader / writer 20 connected to the mobile terminal 200 is installed. Yes. In this embodiment, the coupon is used in this way.
  • the server apparatus 30 of the information distribution system 100 of this embodiment distributes a coupon with respect to a certain user's portable terminal 200, based on the utilization rate (usage degree information) of the said user's coupon according to category.
  • the coupon to be distributed is selected.
  • the “category” means the type of business (attribute) of the commercial facility to which the store that can use the coupon belongs. That is, the category of this embodiment includes a casino, a restaurant, shopping, entertainment, beauty, and the like.
  • the “usage rate” is a percentage of the number of times a user's coupon is used with respect to the number of times a user's coupon is received. For example, as shown in the table of FIG. 10, in the coupon of the commercial facility whose category ID is 1, the number of reception is 100, while the number of use is 30, so the usage rate is 30%. Further, in the coupon for a commercial facility (entertainment) with a category ID of 3, the number of receptions is 25, while the number of uses is 10, so the usage rate is 40%.
  • FIG. 4 is a block diagram showing a schematic configuration of the server apparatus 30 shown in FIG.
  • the server device 30 includes a control unit 30a and a storage unit 30b.
  • the storage unit 30b is a storage unit capable of writing and reading information, and includes an external type or a built-in hard disk device. The contents of the information stored in the storage unit 30b will be described in detail later.
  • the control unit 30a is configured by a PC-based computer including a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. Various types of information processing in the control unit 30a are performed by causing a computer to execute a program.
  • This program may be in the form of reading out and using a program recorded on a removable medium (computer-readable recording medium) such as a CD-ROM, or reading out and using a program installed on a hard disk or the like. It may be a form to do.
  • a communication network such as the Internet
  • a form in which the program is downloaded via the communication network, installed on a hard disk, and the like can be considered. Details of processing executed by the control unit 30a will be described later.
  • the storage unit 30b of the server device 30 includes user information shown in FIG. 5, coupon information shown in FIG. 6, category information shown in FIG. 7, distribution availability information shown in FIG. 8, distribution history information shown in FIG. Is stored.
  • the user information (customer information) shown in FIG. 5 includes a user ID that is identification information of the user (customer, guest), and personal information of the user (user name, nationality, gender, date of birth, etc.) ) Is a table showing the correspondence with each user.
  • the coupon information shown in FIG. 6 is information indicating the characteristics and / or contents of each coupon (content) registered in the server device 30.
  • the coupon information in FIG. 6 includes, for each coupon registered in the server device 30, a coupon ID that is identification information of the coupon and a category ID that indicates a category of a commercial facility to which a store that can use the coupon belongs.
  • the content information indicating the content of the coupon, the expiration date of the coupon, the registration time of the coupon, and the distribution relationship of the coupon.
  • each category ID is associated with a category name of each commercial facility.
  • the distribution availability information shown in FIG. 8 is information indicating whether each category of coupons can be distributed for each user. That is, the distribution availability information indicates a correspondence relationship between the user ID and information indicating whether the distribution of coupons of each category is possible. In addition, a delivery stop time limit is also shown for the delivery failure category. For example, in the distribution availability information shown in FIG. 8, a coupon with category IDs “1” and “3” can be distributed to a user with user ID 355678, but category ID “2” is available. Coupon distribution is forbidden until August 10, 2011.
  • the distribution history information illustrated in FIG. 9 indicates a correspondence relationship between the user ID of the mobile terminal 200, the coupon ID of the coupon distributed to the mobile terminal 200, the distribution time of the coupon, and the expiration date of the coupon. It is a table.
  • the reader / writer information shown in FIG. 12 includes a reader / writer ID that is identification information of a reader / writer and a category of a commercial area category in which the reader / writer is installed for each of the reader / writers 20 installed in the resort hotel. It is the table which showed the correspondence with ID.
  • the use history information shown in FIG. 10 is stored in the storage unit 202c of the portable terminal 200.
  • the usage history information shown in FIG. 10 includes, for each category, the number of coupons received for each category (total number of receptions) and the coupons for each category for the user of the mobile terminal 200 storing the usage history information. It shows the correspondence between the number of uses (total number of uses) and the last use time of the coupon. That is, the user of the mobile terminal 200 storing the information of FIG. 10 receives the coupon with the category ID “1” 100 times and uses it 30 times, and uses the coupon with the category ID “2” 10 times. I have received it once but never used it.
  • the usage history information in FIG. 10 indicates the number of coupons received and the number of usages for each category. Therefore, if the usage history information in FIG. The usage rate of coupons for each category of 200 users can be calculated. 10 is created and updated by the server device 30 that accesses the mobile terminal 200.
  • the control unit 30 a includes a processing target selection unit 301, a reading unit 302, a usage rate calculation unit 303, an availability information update unit 304, a category selection unit 305, a coupon distribution unit 306, and an information management unit 307. ing.
  • the processing target selection unit 301 accesses the storage unit 30b, refers to the user information shown in FIG. 5, and selects one user ID to be processed from the user information. select. That is, the processing target selection unit 301 selects a user to be processed.
  • the read usage history information includes the number of times the coupon is received from the server device 30 for each category, the number of times the coupon is used at the store, etc.
  • the last use time time at the time of the most recent use is shown.
  • the usage rate calculation unit 303 calculates 30% for the usage rate with the category ID “1”, and the category with the category ID “2”. 0% is calculated for the usage rate, and 40% is calculated for the usage rate of the category whose category ID is “3”.
  • the availability information update unit 304 in FIG. 4 creates and updates the delivery availability information (FIG. 8) stored in the storage unit 30 b of the server device 30 based on the usage rate calculated by the usage rate calculation unit 303.
  • the information shown in the column associated with the category ID of the category that is less than the threshold value is rewritten from “Yes” to “No”, and the delivery stop period is entered in the above column.
  • “No” is set for the category with the category ID “2”
  • the distribution prohibition deadline of August 11, 2011 is set.
  • the availability information update unit 304 sets a delivery suspension deadline that is past in the past from the present time among the delivery suspension deadlines shown in association with the processing target user ID in the delivery availability information of FIG. Search for. Then, when the availability information update unit 304 extracts a delivery suspension time limit that is in the past from the current time, in the delivery availability information (table) of FIG. A process of rewriting from “No” to “Yes” and erasing the delivery stop period shown in the corresponding column is performed.
  • the availability information update unit 304 accesses the mobile terminal 200 of the user ID to be processed via the antenna AT, and uses history information (FIG. 5) shown in the storage unit 202c of the mobile terminal 200. Rewrite 10). Specifically, the availability information update unit 304 determines the number of coupons received in the usage history information in FIG. 10 and the category ID corresponding to the field rewritten from “No” to “Yes” in the delivery availability information (table) in FIG. The value of the coupon usage count is rewritten to zero, and the last usage time of the usage history information in FIG. 10 is deleted. For example, when the category ID corresponding to the field rewritten from “No” to “Yes” in the distribution availability information in FIG. 8 is “7”, the availability information update unit 304 includes the usage history information in FIG. In the column where the category ID is “7”, the coupon reception count and the coupon use count are rewritten to zero, and the last use time is deleted.
  • FIG. 4 is a block for selecting a category of a commercial facility that can use a coupon to be distributed by the coupon distribution unit 306.
  • the category selection unit 305 refers to the distribution availability information shown in FIG. 8 and identifies the category for which coupon distribution is prohibited for the processing target user ID. That is, in the distribution availability information in FIG. 8, a column in which “No” is recorded is extracted from each column associated with the user ID to be processed, and the category of the category ID corresponding to this column is extracted. Identify. For example, in the example illustrated in FIG. 8, when the user ID to be processed is “355678”, the category of the category ID indicating “2” is specified. Then, the category selection unit 305 selects the category having the highest usage rate and the category having the lowest usage rate calculated by the usage rate calculation unit 303 after excluding the identified category from the selection target. It is supposed to be.
  • the category selection unit 305 The category with the category ID “11” is selected as the category with the highest usage rate, and the category with the category ID “16” is selected as the category with the lowest usage rate.
  • the coupon distribution unit 306 in FIG. 4 extracts a coupon that can be used in the commercial facility of the category selected by the category selection unit 305, and distributes the extracted coupon to the mobile terminal 200 that stores the user ID to be processed. It is a block to do.
  • the coupon distribution unit 306 randomly selects the coupon ID associated with the category ID of the category selected by the category selection unit 305 as the category having the highest usage rate in the coupon information of FIG. One coupon ID is extracted. Further, the coupon distribution unit 306 randomly selects a coupon from the coupon IDs associated with the category ID of the category selected by the category selection unit 305 as the category having the lowest usage rate in the coupon information of FIG. One ID is extracted.
  • coupon delivery part 306 delivers the coupon of coupon ID extracted as mentioned above with respect to the portable terminal 200 corresponding to user ID of a process target.
  • the coupon distribution unit 306 accesses the distribution-destination mobile terminal 200 together with distribution of the coupon, and updates the use history information (FIG. 10) stored in the storage unit 202 c of the mobile terminal 200. Furthermore, after the coupon is distributed, the coupon distribution unit 306 accesses the storage unit 30b of the server device 30 and updates the distribution history information (FIG. 9) stored in the storage unit 30b. In the following, these updates will be described.
  • the coupon distribution unit 306 When the coupon distribution unit 306 distributes a coupon to the mobile terminal 200, the coupon distribution unit 306 accesses the mobile terminal 200 via the antenna AT and distributes the coupon.
  • the usage history information stored in the storage unit 202c is updated. That is, the coupon distribution unit 306 accesses the use history information (see FIG. 10) of the storage unit 202c of the mobile terminal 200 via the antenna AT, and corresponds to the category ID of the coupon to be distributed among the use history information.
  • the usage history information is updated by adding 1 to the number of coupons received.
  • the category ID of the coupon to be distributed can be specified from the coupon information in FIG.
  • the coupon distribution unit 306 After distributing one coupon to the portable terminal 200, the coupon distribution unit 306, the user ID of the distribution-destination portable terminal 200, the coupon ID of the coupon distributed in the distribution process, the distribution time, and the expiration date Is described in the distribution history information (see FIG. 9) stored in the storage unit 30b to update the distribution history information.
  • the expiration date can be detected from the coupon information in FIG.
  • the information management unit 307 is a block that accesses the storage unit 30b as necessary to rewrite the user information in FIG. 5 and the coupon information in FIG.
  • the information management unit 307 rewrites the user information shown in FIG.
  • the administrator of the management center 14 shown in FIG. 1 operates the server device 30 to input information for registering a new coupon
  • the information management unit 307 displays the coupon shown in FIG. 6 based on the input. Rewrite the information and register a new coupon. Further, the information management unit 307 periodically checks the distribution period shown in the coupon information of FIG. 6 and performs a process of erasing information related to coupons whose current time has passed the distribution period from the coupon information.
  • the information management unit 307 is connected to the commercial in which the reader / writer 20 connected to the portable terminal 200 is installed. It is determined that the coupon is used by the user of the mobile terminal 200 in the facility.
  • the information management unit 307 that has made this determination accesses the use history information (FIG. 10) stored in the storage unit 202c of the mobile terminal 200 via the reader / writer 20 connected to the mobile terminal 200, and performs the determination.
  • the usage history information is updated so that the content corresponds to the later situation. The update will be described below.
  • the information management unit 307 that has determined that the coupon is used by the user of the mobile terminal 200 acquires the reader / writer ID of the reader / writer 20 connected to the mobile terminal 200 from the reader / writer 20. Then, the information management unit 307 detects the category ID associated with the reader / writer ID of the reader / writer 20 with reference to the reader / writer information (FIG. 12) stored in the storage unit 30b. Next, the information management unit 307 accesses the usage history information (FIG. 10) stored in the storage unit 202c of the portable terminal 200 connected to the reader / writer 20 via the reader / writer 20 as described above. The usage history information is updated by adding 1 to the coupon usage count associated with the detected category ID.
  • the server device 30 selects one user ID to be processed from the user information shown in FIG. 5 (S1).
  • the server device 30 accesses the mobile terminal 200 of the user ID to be processed via the antenna AT, and performs a process of reading the usage history information of FIG. 10 from the storage unit 202c of the access-target mobile terminal 200 ( S2).
  • the server device 30 determines whether there are ten or more coupon reception histories for the portable terminal 200 of the processing target user ID based on the use history information read in S2 (S3). More specifically, the server device 30 calculates the total of all coupon reception times recorded in the usage history information of FIG. 10, and if the total is not 10 or more, the coupon reception history is 10 or more. If the total is 10 or more, it is determined that the coupon reception history is 10 or more.
  • server device 30 If it is determined in S3 that the coupon reception history is not 10 or more, the server device 30 causes the process to skip to S11 (NO in S3). On the other hand, when it is determined in S3 that there are 10 or more coupon reception histories, server device 30 shifts the process to S4 (YES in S3).
  • the server apparatus 30 calculates the usage rate of the coupon of the user of the processing target user ID for each category ID based on the usage history information of FIG. 10, and the usage rate becomes less than 20% (threshold). It is determined whether there is a category. When it is determined in S4 that there is no category having a usage rate of less than 20%, server device 30 causes S6 to skip the process (NO in S4). On the other hand, when it is determined in S4 that there is a category whose usage rate is less than 20%, the server device 30 shifts the process to S5 (YES in S4).
  • the server apparatus 30 performs distribution stop registration of the coupon of the category whose usage rate is less than the threshold for the user ID to be processed. Specifically, the server device 30 accesses the distribution availability information (see FIG. 8) stored in the storage unit 30b, and processes the user ID and the category ID of the category whose usage rate is less than the threshold. Rewrite the information shown in the column associated with “No” to “No”, and enter the delivery stop time limit in this column.
  • the server device 30 determines whether or not there is a category that has exceeded the distribution stop time limit (S6). Specifically, the server device 30 is a distribution in which the current time has exceeded the distribution stop deadline among the distribution stop deadlines shown in association with the processing target user ID in the distribution availability information of FIG. Determine if there is a deadline. And the server apparatus 30 is the distribution stop time limit in which the present time has exceeded the distribution stop time limit among the distribution stop time periods shown in association with the processing target user ID in the distribution permission information of FIG. If there is, it is determined that there is a category that has exceeded the distribution suspension deadline.
  • S6 distribution stop time limit
  • the server device 30 is a distribution whose current time has exceeded the distribution stop deadline among the distribution stop deadlines shown in association with the processing target user ID in the distribution availability information of FIG. If there is no stop deadline, it is determined that there is no category exceeding the delivery stop deadline.
  • the server device 30 If it is determined that there is no category that has exceeded the distribution suspension deadline, the server device 30 skips the processing to S9 and S10 (NO in S6). That is, in the case of NO in S6, the server device 30 is configured to execute both steps S9 and S10.
  • the server device 30 proceeds to S7.
  • the server device 30 performs distributable registration for a category that exceeds the distribution stop time limit. Specifically, the server device 30 obtains information on the category column that exceeds the distribution stop deadline among the columns associated with the processing target user ID in the distribution availability information (table) of FIG. A process of rewriting from “No” to “Yes” and erasing the delivery stop period shown in the corresponding column is performed.
  • the server device 30 accesses the portable terminal 200 of the user ID to be processed via the antenna AT, and among the usage history information (FIG. 10) shown in the storage unit 202c of the portable terminal 200, The coupon reception count and coupon usage count associated with the category ID of the category registered for distribution are cleared (S8). That is, the coupon reception count and coupon usage count of the category registered for distribution are rewritten to zero. Further, the server device 30 also deletes the last use time associated with the category ID of the category registered for distributable in the use history information of FIG.
  • the process proceeds to S9 and S10. That is, the server device 30 is configured to execute both steps S9 and S10 after S8.
  • the server device 30 selects a category having the highest coupon usage rate among the categories that can be distributed for the user of the processing target user ID, and randomly selects a coupon of the selected category as 1. Extract. Specifically, the server device 30 refers to the distribution availability information shown in FIG. 8 and determines the category ID of the column in which “No” is recorded among the columns associated with the processing target user ID. Identify. And the server apparatus 30 selects the category with the highest usage rate calculated in S4, after removing the category of the specified category ID from the selection object. Then, the server apparatus 30 extracts one coupon at random from the coupon of coupon ID matched with the category ID of the said selected category in the coupon information of FIG.
  • the server device 30 selects a category with the lowest coupon usage rate among the categories that can be distributed for the user of the processing target user ID, and randomly selects a coupon of the selected category as 1. Extract. Specifically, the server device 30 refers to the distribution availability information shown in FIG. 8 and determines the category ID of the column in which “No” is recorded among the columns associated with the processing target user ID. Identify. Then, the server device 30 is configured to select the category having the lowest usage rate calculated in S4 after excluding the category of the identified category ID from the selection target. Then, the server apparatus 30 extracts one coupon at random from the coupon of coupon ID matched with the category ID of the said selected category in the coupon information of FIG.
  • the server device 30 is configured to move to S12 after executing S9 and S10.
  • the server device 30 transmits a coupon that has not been transmitted to the mobile terminal 200 of the user ID to be processed (hereinafter referred to as “unsent coupon”) from the coupons of each coupon ID shown in the coupon information of FIG. 6. 2) at random.
  • the server device 30 is configured to randomly extract two coupon IDs satisfying the following condition a among the coupon IDs indicated in the coupon information of FIG. That is, a coupon with a coupon ID that satisfies the following condition a corresponds to an unsent coupon.
  • Condition a It is not a coupon ID associated with a user ID to be processed in the distribution history information (FIG. 9) stored in the storage unit 30b.
  • the server device 30 is configured to move to S12 after executing S11.
  • the server device 30 distributes the coupon extracted in S9 and S10 or S11 to the portable terminal 200 of the user ID to be processed.
  • the server device 30 determines whether or not all user IDs of the user information shown in FIG. 5 have been processed (S13). If the server device 30 determines that all user IDs of the user information shown in FIG. 5 are not to be processed (NO in S13), the server device 30 moves the process to S1 and has not yet been processed. After selecting the ID at S1, the processes after S2 are repeated. In contrast, if server device 30 determines that all user IDs of the user information shown in FIG. 5 have been processed (YES in S13), it ends the process.
  • the information distribution system 100 includes a mobile terminal 200 that is carried by a user, an antenna (base station) AT that performs short-range wireless communication with the mobile terminal 200, and a resort hotel (composite).
  • the reader / writer 20 that is installed in each commercial facility (facility) included in the facility and performs non-contact communication with the mobile terminal 200 when the mobile terminal 200 approaches, is connected to the antenna AT and the reader / writer 20.
  • a server device 30 that performs distribution processing for distributing coupons usable in a commercial facility to the mobile terminal 200 via the antenna AT.
  • the mobile terminal 200 stores use history information (usage frequency information) indicating the number of times the coupon is used by the user of the mobile terminal 200 (usage frequency) for each category (for each attribute) of the commercial facility. Is provided.
  • the server device 30 includes an information management unit 307, a usage rate calculation unit 303, a category selection unit 305, and a coupon distribution unit 306.
  • the information management unit (update unit) 307 determines that the coupon is used in a commercial facility where the reader / writer 20 is installed, and uses the usage history information. Is updated so as to match the content after the determination.
  • the reading unit 302 is connected to the portable terminal 200 via the antenna AT and performs processing for reading the usage history information.
  • the usage rate calculation unit (usage level information output unit) 303 sets the usage rate (usage level information) indicating the level of usage of the coupon based on the usage history information read by the reading unit 302 to the category. It is what you want every time.
  • the category selection unit (selection unit) 305 selects a category of a commercial facility that can use the coupon distributed in the distribution process based on the usage rate calculated by the usage rate calculation unit 303.
  • the coupon distribution unit 306 distributes coupons that can be used in the commercial facility of the category selected by the category selection unit 305 in the distribution process.
  • a category (industry) is selected according to the usage status of a user's coupon for each category, and coupons usable in the selected category are distributed to the user. . Therefore, in the complex commercial facility, a coupon of a category suitable for the user can be distributed according to the usage status of the coupon of the user for each commercial facility category (industry).
  • the category selection unit 305 selects the category having the highest usage rate (the degree of use) calculated by the usage rate calculation unit 303 (S9).
  • the category selection unit 305 excludes a category whose usage rate (degree of use) calculated by the usage rate calculation unit 303 is lower than a threshold (predetermined standard) from the selection target. (S5). Thereby, it is possible to suppress the distribution of coupons that the user is not interested in, and to suppress the user from feeling troublesome due to the distribution of unnecessary coupons.
  • the category selection unit 305 has a usage rate (degree of use) calculated by the usage rate calculation unit 303 equal to or greater than a threshold value (predetermined reference).
  • a threshold value predetermined reference.
  • the category with the lowest usage rate is selected (S10).
  • the server device 30 in FIG. 1 is connected to the antenna AT and the reader / writer 20 installed in the resort hotel.
  • the antenna AT and the reader / writer 20 installed in the partner hotel are also connected. That is, in this case, the server device 30 executes the distribution process shown in FIG. 11 with the mobile terminal 200 located in the resort hotel, and between the mobile terminal 200 located in the affiliated hotel.
  • the distribution process shown in FIG. 11 can be executed. In other words, the following can be performed. That is, it is assumed that the user A uses the portable terminal 200 while staying at the resort hotel, and the user A brings back the IC card 202 of the portable terminal 200 when checking out the resort hotel.
  • the user A checks in the partner hotel, the user A inserts the IC card 202 previously brought back from the resort hotel into the holder 201 of the mobile terminal 200 lent out from the partner hotel, and then The terminal 200 can be used at a partner hotel.
  • the use history information (FIG. 10) written during the stay of the resort hotel remains in the IC card 202 of the portable terminal 200 used by the user A at the affiliated hotel. Usage history information continues to be used.
  • electronic money money value information
  • electronic money may be stored in the mobile terminal 200, and settlement using the electronic money may be performed. That is, electronic payment may be performed when electronic money is charged to the portable terminal 200 at a front desk or the like in the resort hotel and the portable terminal 200 is brought close to the reader / writer 20.
  • a reader / writer may be attached to each slot machine installed in the casino area so that electronic payment can be made in the slot machine.
  • the installation destination of an information delivery system should just be a complex commercial facility which has several commercial facilities, and is not limited to a resort hotel.
  • Examples of such complex commercial facilities include resort hotels, shopping malls, theme parks, and the like.
  • coupons are regularly distributed to the mobile terminal 200 of the user, the user who stays only in the lodging area for a long time is regularly Coupons will be distributed, and such guests can be regularly guided to each store in each commercial area, leading to an increase in the number of users at each store in each commercial area.
  • the category ID indicating the category (attribute) of the commercial facility that can use each coupon is associated with the coupon ID of each coupon, and the usage rate for each category is set.
  • the category ID is a form which delivers a coupon based on this, it is not limited to the said form.
  • the subcategory information indicating the correspondence between the subcategory ID and the name of the subcategory is stored in the storage unit 30b. Then, in the coupon information of FIG. 6, the distribution availability information of FIG. 8, the distribution history information of FIG. 9, and the usage history information of FIG. 10, the sub category ID is shown instead of the category ID, and the sub category ID is used instead of the category ID. Thus, the distribution process of FIG. 11 is executed.
  • subcategory shown in FIG. 13 is a subcategory of categories as described above.
  • the subcategory “Slot”, “Trump” and “Roulette” is a subdivision of the category “Casino”
  • the subcategories “Spanish”, “Italian” and “French” are subdivisions of the category “Restaurant” It is.
  • the usage count (usage frequency) indicated in the usage history information is divided by the reception count to obtain the usage rate (usage degree information), and category selection processing is performed based on this usage rate.
  • the category selection process may be performed using the number of uses (usage frequency, use degree information) indicated in the use history information without obtaining the use rate. That is, in this case, the category having the highest number of uses is selected in S9, and the category having the lowest number of uses is selected in S10.
  • each unit of the control unit 30a has a program stored in a storage unit such as a ROM (Read Only Memory) or a RAM (Random Access Memory) such as a CPU (Central Processing Unit).
  • a storage unit such as a ROM (Read Only Memory) or a RAM (Random Access Memory) such as a CPU (Central Processing Unit).
  • This can be realized by controlling input means such as a keyboard, output means such as a display, or communication means such as an interface circuit. Therefore, various functions and various processes of the information distribution system 100 of the present embodiment can be realized simply by a computer having these means reading the recording medium storing the above program and executing the program.
  • the various functions and various processes described above can be realized on an arbitrary computer.
  • a program medium such as a memory (not shown) such as a ROM may be used for processing by the microcomputer, and a program reading device is provided as an external storage device (not shown). It may be a program medium that can be read by inserting a recording medium there.
  • the stored program is preferably configured to be accessed and executed by a microprocessor. Furthermore, it is preferable that the program is read out, and the read program is downloaded to a program storage area of the microcomputer and the program is executed. It is assumed that this download program is stored in advance in the main unit.
  • the program medium is a recording medium configured to be separable from the main body, such as a tape system such as a magnetic tape or a cassette tape, a magnetic disk such as a flexible disk or a hard disk, or a disk such as a CD / MO / MD / DVD.
  • a tape system such as a magnetic tape or a cassette tape
  • a magnetic disk such as a flexible disk or a hard disk
  • a disk such as a CD / MO / MD / DVD.
  • System IC card (including memory card), etc., including mask ROM, EPROM (Erasable Programmable Read Only Memory), EEPROM (registered trademark; Electrically Erasable Programmable Read Only Memory), flash ROM, etc.
  • EPROM Erasable Programmable Read Only Memory
  • EEPROM registered trademark
  • flash ROM etc.
  • the recording medium is preferably a recording medium that fluidly carries the program so as to download the program from the communication network.
  • the download program is stored in the main device in advance or installed from another recording medium.
  • a distribution system includes a mobile terminal carried by a user, a base station that performs wireless communication with the mobile terminal, and each facility included in a complex facility (complex commercial facility)
  • a reader / writer that is installed in each commercial facility and performs non-contact communication with the portable terminal when the portable terminal approaches, and is connected to the base station and the reader / writer, and is connected to the facility (the commercial facility).
  • a server device that performs distribution processing to distribute the coupons that can be used to the mobile terminal via the base station, and the mobile terminal determines the usage frequency of the coupon of the user of the mobile terminal of the facility.
  • a storage unit that stores usage frequency information shown for each attribute; and when the portable terminal is connected to the reader / writer, the server device is installed in a facility where the reader / writer is installed.
  • An update unit that determines that the coupon has been used and updates the usage frequency information to match the content after the determination, and the usage frequency information by connecting to the mobile terminal via the base station
  • a usage level information output unit for obtaining, for each attribute, usage level information indicating the degree of usage of the coupon based on the usage frequency information read by the reading unit, and the usage
  • a selection unit that selects an attribute of a facility that can use the coupon distributed in the distribution process based on the degree information, and distributes the coupon that can be used in the facility having the attribute selected by the selection unit It is characterized by being distributed by processing.
  • the distribution system of the present embodiment selects an attribute (category, industry) according to the usage status of the user's coupon for each attribute, and gives the user a coupon that can be used in the facility of the selected attribute. It is a structure to deliver. Therefore, in the complex facility, there is an effect that the coupon of the facility having the attribute suitable for the user can be distributed according to the usage status of the coupon of the user for each attribute (business type).
  • the selection unit may select an attribute having the highest degree of use indicated by the use degree information.
  • the coupon can be distributed to a user who wants to distribute a coupon of a facility having the same attribute as a facility that frequently uses the coupon in the past, and the coupon distribution can be performed to increase the satisfaction of the user. Play.
  • the selection unit excludes from the selection target an attribute whose degree of use indicated by the use degree information is lower than a predetermined reference. According to this configuration, it is possible to suppress the distribution of coupons that the user is not interested in, and to suppress the user from feeling troublesome due to the distribution of unnecessary coupons.
  • the selection unit selects the attribute having the lowest degree among the attributes whose degree of frequent use indicated by the use degree information is equal to or greater than a predetermined reference. It is preferable to do.
  • a predetermined reference it is preferable to do.
  • the present embodiment is installed in each facility included in a complex facility, a portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and A reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station.
  • a distribution system comprising a server device for performing distribution processing, wherein the mobile terminal indicates the usage frequency of the coupon of the user of the mobile terminal for each attribute of the facility
  • a storage unit for storing information and when the mobile device is connected to the reader / writer, the server device has the coupon at a facility where the reader / writer is installed.
  • the present embodiment is installed in each facility included in a complex facility, a portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and A reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station.
  • a control program for controlling a distribution system including a server device that performs distribution processing for distribution to the mobile terminal, for each attribute of the facility, the usage frequency of the coupon of the user of the mobile terminal
  • a storage unit for storing usage frequency information when the portable terminal is connected to the reader / writer in the computer of the server device, the reader / writer is installed; Determining that the coupon has been used in a facility, and updating the usage frequency information so as to match the content after the determination, and connecting to the mobile terminal via the base station and using the coupon
  • the process of selecting the attribute of the facility which can use the coupon distributed by the process and the process of distributing the coupon usable at the facility having the selected attribute by the distribution process are executed.
  • control program of the present embodiment may be recorded on a computer-readable recording medium.
  • the present invention can be used in an information distribution system that distributes contents to users of a complex facility.
  • Reader / Writer 30 Server Device 30a Control Unit 100 Information Distribution System (Distribution System) DESCRIPTION OF SYMBOLS 200 Portable terminal 202c Memory

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Abstract

A server device (30) comprises a usage rate calculator (303) for determining the usage rate of the user's coupon in each of a plurality of categories, a category selector (305) for selecting the category of the coupon on the basis of the usage rate in each category, and a coupon delivery part (306) for delivering the coupon of the category selected by the category selector (305) to the portable terminal (200).

Description

配信システム、配信システムの制御方法、制御プログラム、記録媒体Delivery system, delivery system control method, control program, and recording medium
 本発明は、利用者が携帯している携帯端末に対してクーポンコンテンツを配信する配信システムに関する。 The present invention relates to a distribution system for distributing coupon content to a mobile terminal carried by a user.
 従来から、複合商業施設として、カジノエリア、レストランエリア、娯楽エリア(劇場、映画館等)、ショッピングエリア(洋服店等)、美容エリア(美容室、エステ等)等を設置しているリゾートホテルが知られている。このようなリゾートホテルにおいて、各エリアに属する店舗に関するコンテンツ(例えば割引クーポン)を宿泊客(利用者)に配布すれば、各エリアの利用者増を期待できる。そして、コンテンツを配布する手法としては、以下の特許文献1に示すように、GPS(Global Positioning System)を用いて利用者が現在滞在している店舗に関するコンテンツを配信する技術が知られている。 Resort hotels that have established casino areas, restaurant areas, entertainment areas (theaters, movie theaters, etc.), shopping areas (clothes shops, etc.), beauty areas (beauty salons, beauty salons, etc.) as complex commercial facilities Are known. In such a resort hotel, if contents (for example, discount coupons) relating to stores belonging to each area are distributed to guests (users), an increase in users in each area can be expected. As a technique for distributing contents, as shown in Patent Document 1 below, a technique for distributing contents related to a store where a user is currently staying using GPS (Global Positioning System) is known.
特開2003-16348号公報(2003年1月17日公開)JP 2003-16348 A (published January 17, 2003)
 利用者にクーポン配信を行うシステムにおいて、利用者側からすれば、過去に頻繁にクーポンを使用している商業施設のクーポンの配信を望む。これに対し、複合商業施設側からすれば、ある商業施設に興味があるものの当該商業施設の利用頻度の低い利用者に当該商業施設のクーポンを配信したいという要望がある(つまり当該商業施設のリピータを増加させたいという要望がある)。 In the system that distributes coupons to users, from the user's side, it is desirable to distribute coupons for commercial facilities that have used coupons frequently in the past. On the other hand, from the complex commercial facility side, there is a demand to distribute coupons of the commercial facility to users who are interested in the commercial facility but are not frequently used (that is, repeaters of the commercial facility). There is a desire to increase
 それゆえ、利用者の商業施設の属性毎のクーポンの利用状況に応じて、その利用者に適した属性の商業施設のクーポンを配信できるような情報配信システムが望まれているが、そのようなシステムは具体化されていなかった。 Therefore, there is a demand for an information distribution system that can distribute a coupon for a commercial facility having an attribute suitable for the user according to the usage status of the coupon for each attribute of the user's commercial facility. The system was not materialized.
 本発明は、以上の課題に鑑みてなされたものであり、複合商業施設において、商業施設の属性毎の利用者のクーポンの利用状況に応じて、その利用者に適した属性の商業施設のクーポンを配信できる配信システムを提供することである。 The present invention has been made in view of the above problems. In a complex commercial facility, the coupon of a commercial facility having an attribute suitable for the user according to the usage status of the user's coupon for each attribute of the commercial facility. It is to provide a distribution system that can distribute.
 前記の課題を解決するために、本発明の配信システムは、利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備え、前記携帯端末は、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備え、前記サーバ装置は、前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定の後の内容に合致するように更新する更新部と、前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る読取部と、前記読取部にて読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める使用程度情報出力部と、前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する選択部とを備え、前記選択部にて選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信するようになっていることを特徴とする。 In order to solve the above-described problem, the distribution system of the present invention is installed in each facility included in a mobile terminal carried by a user, a base station that performs wireless communication with the mobile terminal, and a complex facility. A reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station. A server device that performs distribution processing to be distributed to the mobile terminal, and the mobile terminal includes a storage unit that stores usage frequency information indicating the usage frequency of the coupon of the user of the mobile terminal for each attribute of the facility, When the portable terminal is connected to the reader / writer, the server device determines that the coupon is used in a facility where the reader / writer is installed, and uses the coupon An update unit that updates the degree information so as to match the content after the determination, a reading unit that connects to the mobile terminal via the base station, and reads the usage frequency information, and the reading unit reads Based on the used frequency information, the usage level information output unit for obtaining the usage level information indicating the degree of usage of the coupon for each attribute, and the distribution process based on the usage level information A selection unit that selects an attribute of a facility that can use the coupon to be used, and a coupon that can be used in the facility having the attribute selected by the selection unit is distributed in the distribution process. Features.
 本発明の配信システムは、前記属性別の前記利用者のクーポンの使用状況に応じて、属性(カテゴリ,業種)を選択し、選択した属性の施設にて使用可能なクーポンを前記利用者に配信する構成である。それゆえ、複合施設において、施設の属性(業種)別の利用者のクーポンの使用状況に応じて、その利用者に適した属性の施設のクーポンを配信できるという効果を奏する。 The distribution system of the present invention selects an attribute (category, industry) according to the usage status of the user's coupon for each attribute, and distributes a coupon usable at the facility of the selected attribute to the user. It is the structure to do. Therefore, in the complex facility, there is an effect that the coupon of the facility having the attribute suitable for the user can be distributed according to the usage status of the coupon of the user for each attribute (industry) of the facility.
本発明の一実施形態に係る情報配信システムの概略構成を示すブロック図である。It is a block diagram which shows schematic structure of the information delivery system which concerns on one Embodiment of this invention. 図1に示した情報配信システムにおいて利用される携帯端末の外観構成を示す図である。It is a figure which shows the external appearance structure of the portable terminal utilized in the information delivery system shown in FIG. 図2に示した携帯端末が備える各構成要素を示したブロック図である。FIG. 3 is a block diagram showing each component included in the mobile terminal shown in FIG. 2. 図1に示したサーバ装置の各構成要素を示したブロック図である。It is the block diagram which showed each component of the server apparatus shown in FIG. 図4の記憶部に記憶されている利用者情報を示す図である。It is a figure which shows the user information memorize | stored in the memory | storage part of FIG. 図4の記憶部に記憶されているクーポン情報を示す図である。It is a figure which shows the coupon information memorize | stored in the memory | storage part of FIG. 図4の記憶部に記憶されているカテゴリ情報を示す図である。It is a figure which shows the category information memorize | stored in the memory | storage part of FIG. 図4の記憶部に記憶されている配信可否情報を示す図である。It is a figure which shows the delivery propriety information memorize | stored in the memory | storage part of FIG. 図4の記憶部に記憶されている配信履歴情報を示す図である。It is a figure which shows the distribution history information memorize | stored in the memory | storage part of FIG. 図3の記憶部に記憶されている使用履歴情報を示す図である。It is a figure which shows the use history information memorize | stored in the memory | storage part of FIG. 図1に示したサーバ装置の処理手順を示すフローチャートである。It is a flowchart which shows the process sequence of the server apparatus shown in FIG. 図4の記憶部に記憶されているリーダライタ情報を示す図である。It is a figure which shows the reader / writer information memorize | stored in the memory | storage part of FIG. 図4の記憶部に記憶されているサブカテゴリ情報を示す図である。It is a figure which shows the subcategory information memorize | stored in the memory | storage part of FIG.
 本実施形態の情報配信システムは、レストランエリア、カジノエリア、ショッピングエリア、娯楽エリア、美容エリア等の互いに異なる業種(属性,カテゴリ)のエリアを複数有するリゾートホテルにて用いられるものである。 The information distribution system of this embodiment is used in a resort hotel having a plurality of areas of different industries (attributes, categories) such as a restaurant area, a casino area, a shopping area, an entertainment area, and a beauty area.
 そして、本実施形態において、一つのエリアは、互いに同業種の複数の店舗等(またはコーナ)からなる一つの商業施設(施設)を意味する。つまり、前記のレストランエリアとは複数の飲食店舗からなる一つの商業施設を意味する。また、前記のカジノエリアとは、トランプコーナ、スロットコーナ等の複数の遊技コーナからなる一つの商業施設を意味する。また、前記のショッピングエリアとは、洋服店や雑貨店等の複数の商品店からなる一つの商業施設を意味する。また、娯楽エリアとは、劇場、シネマ、ジャズクラブ、ショー等の複数の娯楽場からなる一つの商業施設を意味する。さらに、美容エリアとは、美容室、サロン、エステ、スパ等の複数の店舗からなる一つの商業施設を意味する。 And in this embodiment, one area means one commercial facility (facility) consisting of a plurality of stores (or corners) of the same industry. That is, the restaurant area means one commercial facility composed of a plurality of restaurants. The casino area means one commercial facility composed of a plurality of game corners such as a playing card corner and a slot corner. The shopping area means one commercial facility comprising a plurality of merchandise stores such as clothes stores and general stores. The entertainment area means one commercial facility composed of a plurality of entertainment venues such as a theater, a cinema, a jazz club, and a show. Furthermore, a beauty area means one commercial facility comprising a plurality of stores such as a beauty salon, a salon, an esthetic salon, and a spa.
 本実施形態の情報配信システム100は、図1に示すように、アンテナAT1~AT3と、リーダライタ20a~20cと、サーバ装置30と、携帯端末200とを備えている。また、サーバ装置30は、アンテナAT1~AT3およびリーダライタ20a~20cの各々に対して、LAN(Local Area Network)等の有線の通信ネットワークNTによって通信可能に接続されている。 The information distribution system 100 of this embodiment includes antennas AT1 to AT3, reader / writers 20a to 20c, a server device 30, and a portable terminal 200, as shown in FIG. The server device 30 is communicably connected to each of the antennas AT1 to AT3 and the reader / writers 20a to 20c via a wired communication network NT such as a LAN (Local Area Network).
 図1のレストラン10は、レストランエリアに属する複数の飲食店舗のうちの一つであり、図1のトランプコーナ11は、カジノエリアに属する複数の遊技コーナのうちの一つであり、図1の洋服店12は、ショッピングエリアに属する複数の店舗のうちの一つである。 The restaurant 10 in FIG. 1 is one of a plurality of restaurants belonging to the restaurant area, and the trump corner 11 in FIG. 1 is one of a plurality of game corners belonging to the casino area. The clothes store 12 is one of a plurality of stores belonging to the shopping area.
 また、図1に示すように、アンテナAT1およびリーダライタ20aはレストラン10に設置され、アンテナAT2およびリーダライタ20bはトランプコーナ11に設置され、アンテナAT3およびリーダライタ20cは洋服店12に設置され、サーバ装置30は管理センタ14に設置されている。 As shown in FIG. 1, the antenna AT1 and the reader / writer 20a are installed in the restaurant 10, the antenna AT2 and the reader / writer 20b are installed in the playing card corner 11, and the antenna AT3 and the reader / writer 20c are installed in the clothes store 12. The server device 30 is installed in the management center 14.
 なお、説明の便宜上図示されていないが、実際には、レストランエリアにおけるレストラン10以外の多数の飲食店、カジノエリアにおけるトランプコーナ11以外の各遊技コーナ(スロットコーナ等)、ショッピングエリアにおける洋服店12以外の各店にも、アンテナAT1~AT3と同じアンテナと、リーダライタとが設置されている。また、図示されていないが、レストランエリア、カジノエリア、ショッピングエリア以外の各商業エリアに属する各店舗(各コーナ)においても、アンテナAT1~AT3と同じアンテナと、リーダライタとが設置されている。また、以下では、アンテナAT1、AT2、・・・のうち、不特定のアンテナを指す場合は単にアンテナATと記載する。また、リーダライタ20a、20b、・・・のうち、不特定のリーダライタを指す場合は単にリーダライタ20と記載することにする。 Although not shown for convenience of explanation, in practice, a number of restaurants other than the restaurant 10 in the restaurant area, game corners (such as slot corners) other than the trump corner 11 in the casino area, and a clothes store 12 in the shopping area. The other stores also have the same antennas as the antennas AT1 to AT3 and the reader / writer. Although not shown, the same antennas as the antennas AT1 to AT3 and the reader / writer are also installed in each store (each corner) belonging to each commercial area other than the restaurant area, casino area, and shopping area. Moreover, below, when referring to an unspecified antenna among antennas AT1, AT2,. .. Of the reader / writers 20a, 20b,... Are simply referred to as the reader / writer 20.
 つぎに、情報配信システム100の各構成要素を順に説明する。アンテナATは、Zigbee(登録商標;ジグビー)によって携帯端末200と近距離無線通信を行う基地局である。本実施形態において、アンテナATは通信距離が数メートル~15メートル程度に設定されている。そして、互いに隣り合うアンテナATとアンテナATとの間隔が通信距離と略同一の距離になるように多数のアンテナATがリゾートホテル内に設置されている。つまり、リゾートホテルの内部はいずれかのアンテナATの通信圏内になる。 Next, each component of the information distribution system 100 will be described in order. The antenna AT is a base station that performs short-distance wireless communication with the mobile terminal 200 using Zigbee (registered trademark; ZigBee). In the present embodiment, the antenna AT is set to have a communication distance of about several meters to 15 meters. A number of antennas AT are installed in the resort hotel such that the distance between the antennas AT adjacent to each other is substantially the same as the communication distance. That is, the inside of the resort hotel is within the communication range of any antenna AT.
 リーダライタ20は、NFC(Near Field Communication)によって携帯端末200と非接触無線通信を行う装置である。つまり、リーダライタ20は、携帯端末200が接近すると、この携帯端末200と接続されて通信可能になる。本実施形態において、リーダライタ20は、通信距離が数センチに設定されている。また、本実施形態において、リーダライタ20は、リゾートホテル内の各店舗若しくは各コーナに設置されている。 The reader / writer 20 is a device that performs non-contact wireless communication with the mobile terminal 200 by NFC (Near Field Communication). That is, when the portable terminal 200 approaches, the reader / writer 20 is connected to the portable terminal 200 and can communicate. In the present embodiment, the reader / writer 20 has a communication distance set to several centimeters. In the present embodiment, the reader / writer 20 is installed in each store or each corner in the resort hotel.
 携帯端末200は、リゾートホテルの宿泊客(以下では「利用者」と称することもある)に携帯させる端末装置である。図1において携帯端末200はレストラン10に位置しているが、これは携帯端末200の利用者がレストラン10に位置しているからであり、携帯端末200の利用者がトランプコーナ11に位置しているときは当該携帯端末200もトランプコーナ11に位置し、携帯端末200の利用者が洋服店12に位置しているときは当該携帯端末200も洋服店12に位置することになる。 The portable terminal 200 is a terminal device that is carried by a resort hotel guest (hereinafter also referred to as a “user”). In FIG. 1, the mobile terminal 200 is located in the restaurant 10, because the user of the mobile terminal 200 is located in the restaurant 10, and the user of the mobile terminal 200 is located in the playing card corner 11. When the mobile terminal 200 is located at the playing card corner 11, the mobile terminal 200 is also located at the clothes store 12 when the user of the mobile terminal 200 is located at the clothing store 12.
 各宿泊客は、リゾートホテルに滞在している間、携帯端末200を携帯していることになる。この携帯端末200は、アンテナATと近距離無線通信を行う機能と、リーダライタ20と非接触無線通信を行う機能と、情報を記憶する機能と、画像表示機能とを少なくとも有している。 Each guest is carrying the mobile terminal 200 while staying at the resort hotel. The portable terminal 200 has at least a function for performing near field communication with the antenna AT, a function for performing contactless wireless communication with the reader / writer 20, a function for storing information, and an image display function.
 図2は携帯端末200の外観構成図であり、図3は携帯端末200の各構成要素を示したブロック図である。 FIG. 2 is an external configuration diagram of the mobile terminal 200, and FIG. 3 is a block diagram showing each component of the mobile terminal 200.
 携帯端末200は、図2に示すように、ホルダ(筐体)201、ICカード202、表示部203を備えている。ICカード202は、ホルダ201に対して着脱可能であり、携帯端末200が宿泊客に貸し出されている間、当該携帯端末200のホルダ201に装着されている。 The mobile terminal 200 includes a holder (housing) 201, an IC card 202, and a display unit 203 as shown in FIG. The IC card 202 is detachable from the holder 201, and is mounted on the holder 201 of the mobile terminal 200 while the mobile terminal 200 is rented to a guest.
 つぎに、図2および図3に基づいて携帯端末200のハードウェア構成を説明する。携帯端末200のホルダ201には、表示部203と、主制御部204と、バッテリー205と、駆動部206と、通信制御部207と、無線用アンテナ208と、NFCアンテナ209と、NFC制御部210と、記憶部211とが取り付けられている。また、携帯端末200のICカード202には、NFCアンテナ202a、NFC制御部202b、記憶部202cが備えられている。 Next, the hardware configuration of the mobile terminal 200 will be described with reference to FIGS. The holder 201 of the portable terminal 200 includes a display unit 203, a main control unit 204, a battery 205, a drive unit 206, a communication control unit 207, a wireless antenna 208, an NFC antenna 209, and an NFC control unit 210. And a storage unit 211 are attached. The IC card 202 of the mobile terminal 200 is provided with an NFC antenna 202a, an NFC control unit 202b, and a storage unit 202c.
 まず、ホルダ201側の構成要素について説明する。表示部203は、画像の書き換え時のみ電力を必要とし、電圧無印加でカラー画像を表示し続ける電子ペーパである(つまりメモリ性を有する)。この電子ペーパは、液晶層を有し、240×400ドットのサイズの画像を表示し、4096色の色表示が可能な画像表示媒体である。なお、表示部203は、電子ペーパに限られるものではなく、例えば小型の液晶ディスプレイまたは有機ELディスプレイであってもよい。 First, the components on the holder 201 side will be described. The display unit 203 is electronic paper that requires power only when rewriting an image and continues to display a color image without applying a voltage (that is, has a memory property). This electronic paper is an image display medium that has a liquid crystal layer, displays an image having a size of 240 × 400 dots, and can display 4096 colors. The display unit 203 is not limited to electronic paper, and may be a small liquid crystal display or an organic EL display, for example.
 主制御部204は、ホルダ201に備えられている各ハードウェアを統括制御するマイクロプロセッサ(Micro Processing Unit)である。 The main control unit 204 is a microprocessor (Micro Processing Unit) that comprehensively controls each hardware provided in the holder 201.
 バッテリー205は、携帯端末200に対して着脱可能に取り付けられる蓄電池であり、携帯端末200の電源として機能するものである。 The battery 205 is a storage battery that is detachably attached to the mobile terminal 200, and functions as a power source for the mobile terminal 200.
 駆動部206は、主制御部204に制御され、表示部203を駆動するための駆動電圧を表示部203に印加する回路である。つまり、主制御部204は駆動部206を駆動して表示部203の画像を書き換えるようになっている。 The driving unit 206 is a circuit that is controlled by the main control unit 204 and applies a driving voltage for driving the display unit 203 to the display unit 203. That is, the main control unit 204 drives the drive unit 206 to rewrite the image on the display unit 203.
 無線用アンテナ208は、Zigbee(登録商標)に基づく近距離無線通信を行うための送受信装置である。通信制御部207は、主制御部204に制御され、無線用アンテナ208を介してZigbee(登録商標)に基づく近距離無線通信を行う装置である。 The wireless antenna 208 is a transmission / reception device for performing short-range wireless communication based on Zigbee (registered trademark). The communication control unit 207 is a device that is controlled by the main control unit 204 and performs short-range wireless communication based on Zigbee (registered trademark) via the wireless antenna 208.
 記憶部211は、ホルダ201に取り付けられている読み書き可能なメモリであり、携帯端末200に必要となる各種情報や表示部203にて表示される画像が保存されるブロックである。 The storage unit 211 is a readable / writable memory attached to the holder 201, and is a block in which various information necessary for the portable terminal 200 and an image displayed on the display unit 203 are stored.
 NFCアンテナ209は、ホルダ201に取り付けられており、ICカード202との間で非接触無線通信を行うための送受信装置である。NFC制御部210は、ホルダ201に取り付けられている集積回路であり、NFCアンテナ209を制御してICカード202との間でNFCに基づく非接触無線通信を行う装置である。 The NFC antenna 209 is a transmission / reception device that is attached to the holder 201 and performs non-contact wireless communication with the IC card 202. The NFC control unit 210 is an integrated circuit attached to the holder 201, and is a device that controls the NFC antenna 209 and performs non-contact wireless communication based on NFC with the IC card 202.
 つぎに、ICカード202側の構成について説明する。NFCアンテナ202aは、ICカード202に取り付けられており、ホルダ201側若しくはリーダライタ20との間で非接触無線通信を行うための送受信装置である。NFC制御部202bは、ICカード202に取り付けられている集積回路であり、NFCアンテナ202aを制御して、ホルダ201側若しくはリーダライタ20との間でNFCに基づく非接触無線通信を行う装置である。記憶部202cは、ICカード202に取り付けられている読み書き可能なメモリであり、各種情報が保存されるブロックである。 Next, the configuration on the IC card 202 side will be described. The NFC antenna 202a is attached to the IC card 202, and is a transmission / reception device for performing contactless wireless communication with the holder 201 side or the reader / writer 20. The NFC control unit 202b is an integrated circuit attached to the IC card 202, and is a device that controls the NFC antenna 202a to perform non-contact wireless communication based on NFC with the holder 201 side or the reader / writer 20. . The storage unit 202c is a readable / writable memory attached to the IC card 202, and is a block in which various information is stored.
 以上の携帯端末202において、ホルダ201の主制御部204は、NFCアンテナ209・202aを用いた非接触無線通信によって記憶部202cにアクセス可能になっている。また、リーダライタ20は、NFCアンテナ202aを介した非接触無線通信によって記憶部202cにアクセス可能になっている。 In the portable terminal 202 described above, the main control unit 204 of the holder 201 can access the storage unit 202c by non-contact wireless communication using the NFC antennas 209 and 202a. The reader / writer 20 can access the storage unit 202c by non-contact wireless communication via the NFC antenna 202a.
 本実施形態のリゾートホテルは、新規顧客に対してICカード202を発行する。ICカード202の記憶部202cには当該新規顧客の利用者IDが記憶され、後述するサーバ装置30に記憶されている利用者情報(利用者IDと利用者の個人情報との対応関係(図5)を示したテーブル)に対して、前記新規顧客の利用者IDと個人情報との対応関係が追加される。 The resort hotel of this embodiment issues an IC card 202 to a new customer. The user ID of the new customer is stored in the storage unit 202c of the IC card 202, and the user information (correspondence between the user ID and the personal information of the user (see FIG. 5) The correspondence relationship between the user ID of the new customer and the personal information is added to the table).
 さらに、リゾートホテルは、当該新規顧客が宿泊している間、携帯端末200のホルダ201を当該新規顧客に貸し出す。そして、この新規顧客は、リゾートホテルでの滞在中、前記のICカード202をホルダ201に挿入した状態で携帯端末200を使用するようになっている。よって、携帯端末200のICカード202の記憶部202cに記憶される利用者IDは、前記新規顧客が保持している携帯端末200を識別可能な識別情報として機能すると共に、当該携帯端末200の利用者を識別可能な識別情報としても機能する。 Further, the resort hotel lends the holder 201 of the mobile terminal 200 to the new customer while the new customer stays. The new customer uses the portable terminal 200 while the IC card 202 is inserted into the holder 201 during the stay at the resort hotel. Therefore, the user ID stored in the storage unit 202c of the IC card 202 of the mobile terminal 200 functions as identification information that can identify the mobile terminal 200 held by the new customer, and the use of the mobile terminal 200 It also functions as identification information that can identify a person.
 そして、リゾートホテルは、前記の新規顧客がチェックアウトする際、当該新規顧客に携帯端末200のホルダ201の返却を要求し、当該新規顧客は、携帯端末200のホルダ201をリゾートホテル側に返却するようになっている。但し、リゾートホテルは、ICカード202を前記新規顧客に引き渡すようになっている。つまり、当該新規顧客はICカード202を持ち帰ることができる。 Then, when the new customer checks out, the resort hotel requests the new customer to return the holder 201 of the mobile terminal 200, and the new customer returns the holder 201 of the mobile terminal 200 to the resort hotel side. It is like that. However, the resort hotel delivers the IC card 202 to the new customer. That is, the new customer can take the IC card 202 home.
 当該新規顧客は、リピータとして再度リゾートホテルにチェックインした際、前記のICカード202を再利用することになる。つまり、リピータは、チェックイン時、リゾートホテルから携帯端末200のホルダ201が貸し出されるものの、ICカード202については以前にリゾートホテルから持ち帰った自己の専用品を再利用することになる。すなわち、リピータは、リゾートホテルから貸し出された携帯端末200のホルダ201に対して、以前にリゾートホテルから持ち帰った自己のICカード202を挿入して、携帯端末200を使用するようになっている。 When the new customer checks in the resort hotel again as a repeater, the IC card 202 is reused. That is, at the time of check-in, the repeater lends the holder 201 of the portable terminal 200 from the resort hotel, but for the IC card 202, the repeater reuses its own exclusive item that was previously brought back from the resort hotel. That is, the repeater uses the portable terminal 200 by inserting the IC card 202 of the portable terminal 200 lent out from the resort hotel into the IC card 202 brought back from the resort hotel before.
 つまり、ICカード202は、リゾートホテルの顧客に対して、半永久的に利用させるものであり、且つ、専有させるものである。また、ICカード202の記憶部202cに記憶されている利用者IDも半永久的に用いられる。 In other words, the IC card 202 is used semi-permanently by resort hotel customers and is used exclusively. The user ID stored in the storage unit 202c of the IC card 202 is also used semipermanently.
 また、本実施形態のリゾートホテルと提携している他のリゾートホテル(以下「提携ホテル」と称す)がある場合、リゾートホテルの顧客は、リゾートホテルにて発行されたICカード202を提携ホテルでも利用できる。つまり、リゾートホテルからICカード202を持ち帰った顧客が、後日に提携ホテルにチェックインした際、提携ホテルから貸し出される携帯端末200のホルダ201に、リゾートホテルから持ち帰ったICカード202を挿入して、携帯端末200を使用するようになっている。 In addition, when there is another resort hotel affiliated with the resort hotel of this embodiment (hereinafter referred to as “affiliated hotel”), the customer of the resort hotel can use the IC card 202 issued at the resort hotel even at the affiliated hotel. Available. That is, when the customer who brought back the IC card 202 from the resort hotel checked into the partner hotel at a later date, the IC card 202 brought back from the resort hotel was inserted into the holder 201 of the mobile terminal 200 lent out from the partner hotel, The mobile terminal 200 is used.
 つぎに、サーバ装置30について説明する。サーバ装置30は、アンテナATを用いた近距離無線通信によって携帯端末200の主制御部204と接続することにより、携帯端末200の記憶部211・記憶部202cからの情報の読み出しや、記憶部211・記憶部202cへの情報の書き込みを行う。また、サーバ装置30は、リーダライタ20を用いた非接触無線通信によって携帯端末200の記憶部202cからの情報の読み出しや記憶部202cへの情報の書き込みを行うようにもなっている。以下、サーバ装置30について詳述する。 Next, the server device 30 will be described. The server device 30 is connected to the main control unit 204 of the mobile terminal 200 by short-range wireless communication using the antenna AT, thereby reading information from the storage unit 211 and the storage unit 202c of the mobile terminal 200, and the storage unit 211. Write information to the storage unit 202c. The server device 30 is also configured to read information from the storage unit 202 c of the portable terminal 200 and write information to the storage unit 202 c by non-contact wireless communication using the reader / writer 20. Hereinafter, the server device 30 will be described in detail.
 サーバ装置30は、リゾートホテルの外部にある管理センタ(リゾートホテルを管理する組織)14に設置されているサーバコンピュータである。サーバ装置30は、図1に示すように、リゾートホテルに設置されているアンテナATおよびリーダライタ20に対して通信ネットワークNTによって通信可能に接続されている。また、前述した提携ホテルがある場合、サーバ装置30は、提携ホテルに設置されているアンテナATおよびリーダライタ20に対しても通信ネットワークNTを介して接続されている。 The server device 30 is a server computer installed in a management center (organization that manages resort hotels) 14 outside the resort hotel. As shown in FIG. 1, the server device 30 is communicably connected to an antenna AT and a reader / writer 20 installed in a resort hotel via a communication network NT. When there is a partner hotel as described above, the server device 30 is also connected to the antenna AT and the reader / writer 20 installed in the partner hotel via the communication network NT.
 サーバ装置30は、通信ネットワークNTおよびアンテナATを介して、携帯端末200に対して、リゾートホテル内の商業エリアの各店舗や各コーナで利用できるクーポンを配信する処理を行う。つまり、サーバ装置30は、ある携帯端末200にクーポンを配信する場合、当該携帯端末200と通信可能なアンテナAT(通信圏内に携帯端末200が位置しているアンテナAT)をアクセスポイントとして携帯端末200に接続(アクセス)し、接続先の携帯端末200に対してクーポンを配信するようになっている。なお、携帯端末200に配信されるクーポンとしては、商業施設に属する店舗(コーナ)に関する割引クーポン、無料クーポン、優待クーポン等が挙げられる。 The server device 30 performs a process of distributing coupons that can be used at each store or each corner of the commercial area in the resort hotel to the mobile terminal 200 via the communication network NT and the antenna AT. That is, when distributing a coupon to a certain mobile terminal 200, the server device 30 uses the antenna AT that can communicate with the mobile terminal 200 (the antenna AT where the mobile terminal 200 is located in the communication range) as an access point. Connected (accessed) to distribute coupons to the mobile terminal 200 of the connection destination. In addition, as a coupon delivered to the portable terminal 200, the discount coupon regarding the store (corner) which belongs to a commercial facility, a free coupon, a special treatment coupon, etc. are mentioned.
 なお、クーポンを受信した携帯端末200の主制御部204は当該クーポンをホルダ201側に取り付けられている記憶部211に保存するようになっている。そして、携帯端末200の利用者が、携帯端末200の操作部250(図2参照)を操作して携帯端末200に保存されているクーポンを表示させるためのコマンドを入力すると、携帯端末200の主制御部204は当該クーポンを表示部203に表示させるようになっている。なお、携帯端末200にクーポンが複数記憶されている場合、利用者が、操作部250を操作して、前記複数のクーポンのうち、表示させるクーポンを一つ選択するためのコマンドを入力すると、携帯端末200の主制御部204は選択されたクーポンを表示部203に表示させるようになっている。 In addition, the main control unit 204 of the mobile terminal 200 that has received the coupon stores the coupon in the storage unit 211 attached to the holder 201 side. When the user of the mobile terminal 200 operates the operation unit 250 (see FIG. 2) of the mobile terminal 200 and inputs a command for displaying a coupon stored in the mobile terminal 200, the main terminal of the mobile terminal 200 is displayed. The control unit 204 displays the coupon on the display unit 203. When a plurality of coupons are stored in the mobile terminal 200, when the user operates the operation unit 250 and inputs a command for selecting one coupon to be displayed from among the plurality of coupons, The main control unit 204 of the terminal 200 displays the selected coupon on the display unit 203.
 そして、携帯端末200の利用者は、クーポンを使用する際、当該クーポンを表示させた携帯端末200を店員に手渡す。すると、店員は、携帯端末200に表示されているクーポンに示されているサービスを利用者に提供した後、店舗にあるリーダライタ20に携帯端末200を近づける。リーダライタ20の通信圏内に携帯端末200が入ると、リーダライタ20および通信ネットワークNTを介してサーバ装置30と携帯端末200とが接続される。そして、この接続によって、サーバ装置30は携帯端末200と接続されているリーダライタ20の設置されている商業施設において当該携帯端末200の利用者によってクーポンが使用された事を認識するようになっている。本実施形態ではこのようにしてクーポンが使用されるのである。 Then, when using the coupon, the user of the mobile terminal 200 hands over the mobile terminal 200 displaying the coupon to the store clerk. Then, the clerk provides the service indicated by the coupon displayed on the mobile terminal 200 to the user, and then brings the mobile terminal 200 closer to the reader / writer 20 in the store. When the portable terminal 200 enters the communication area of the reader / writer 20, the server device 30 and the portable terminal 200 are connected via the reader / writer 20 and the communication network NT. With this connection, the server device 30 recognizes that the coupon is used by the user of the mobile terminal 200 in the commercial facility where the reader / writer 20 connected to the mobile terminal 200 is installed. Yes. In this embodiment, the coupon is used in this way.
 ところで、本実施形態の情報配信システム100のサーバ装置30は、ある利用者の携帯端末200に対してクーポンを配信する際、カテゴリ別の当該利用者のクーポンの使用率(使用程度情報)に基づいて、配信対象のクーポンを選択するようになっている。 By the way, when the server apparatus 30 of the information distribution system 100 of this embodiment distributes a coupon with respect to a certain user's portable terminal 200, based on the utilization rate (usage degree information) of the said user's coupon according to category. The coupon to be distributed is selected.
 ここで、「カテゴリ」とは、クーポンを利用できる店舗の属する商業施設の業種(属性)を意味するものである。つまり、本実施形態のカテゴリには、カジノ、レストラン、ショッピング、娯楽、美容等がある。また、「使用率」とは、ある利用者のクーポンの受信回数に対する当該利用者のクーポンの使用回数を百分率で示したものである。例えば、図10のテーブルに示すように、カテゴリIDが1である商業施設のクーポンにおいては、受信回数が100である一方、使用回数が30であるので、使用率は30%である。また、カテゴリIDが3である商業施設(娯楽)のクーポンにおいては、受信回数が25である一方、使用回数が10であるので、使用率は40%である。 Here, the “category” means the type of business (attribute) of the commercial facility to which the store that can use the coupon belongs. That is, the category of this embodiment includes a casino, a restaurant, shopping, entertainment, beauty, and the like. The “usage rate” is a percentage of the number of times a user's coupon is used with respect to the number of times a user's coupon is received. For example, as shown in the table of FIG. 10, in the coupon of the commercial facility whose category ID is 1, the number of reception is 100, while the number of use is 30, so the usage rate is 30%. Further, in the coupon for a commercial facility (entertainment) with a category ID of 3, the number of receptions is 25, while the number of uses is 10, so the usage rate is 40%.
 以下、クーポンの配信を行うサーバ装置30の構成を詳細に説明する。図4は、図1に示されるサーバ装置30の概略構成を示すブロック図である。サーバ装置30は制御部30aおよび記憶部30bを備えている。 Hereinafter, the configuration of the server device 30 that distributes coupons will be described in detail. FIG. 4 is a block diagram showing a schematic configuration of the server apparatus 30 shown in FIG. The server device 30 includes a control unit 30a and a storage unit 30b.
 記憶部30bは、情報の書き込みと読み出しとが可能な記憶手段であり、外付け型または内蔵ハードディスク装置が挙げられる。なお、記憶部30bに記憶されている情報の内容については後に詳述する。 The storage unit 30b is a storage unit capable of writing and reading information, and includes an external type or a built-in hard disk device. The contents of the information stored in the storage unit 30b will be described in detail later.
 制御部30aは、CPU(Central Processing Unit)、RAM(Random Access Memory)、ROM(Read Only Memory)等を含むPCベースのコンピュータによって構成される。そして、制御部30aにおける各種情報処理は、プログラムをコンピュータに実行させることによって行われる。このプログラムは、例えばCD-ROMなどのリムーバブルメディア(コンピュータ読み取り可能な記録媒体)に記録されているものを読み出して使用する形態であってもよいし、ハードディスクなどにインストールされたものを読み出して使用する形態であってもよい。また、制御部30aがインターネットなどの通信ネットワークに接続された構成とする場合、この通信ネットワークを介して上記プログラムをダウンロードしてハードディスクなどにインストールして実行する形態なども考えられる。なお、制御部30aにて実行される処理内容については後に詳述する。 The control unit 30a is configured by a PC-based computer including a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. Various types of information processing in the control unit 30a are performed by causing a computer to execute a program. This program may be in the form of reading out and using a program recorded on a removable medium (computer-readable recording medium) such as a CD-ROM, or reading out and using a program installed on a hard disk or the like. It may be a form to do. Further, when the control unit 30a is configured to be connected to a communication network such as the Internet, a form in which the program is downloaded via the communication network, installed on a hard disk, and the like can be considered. Details of processing executed by the control unit 30a will be described later.
 つぎに、記憶部30bに記憶されている情報を説明する。サーバ装置30の記憶部30bには、図5に示す利用者情報、図6に示すクーポン情報、図7に示すカテゴリ情報、図8に示す配信可否情報、図9に示す配信履歴情報、図12に示すリーダライタ情報が記憶されている。 Next, information stored in the storage unit 30b will be described. The storage unit 30b of the server device 30 includes user information shown in FIG. 5, coupon information shown in FIG. 6, category information shown in FIG. 7, distribution availability information shown in FIG. 8, distribution history information shown in FIG. Is stored.
 図5に示す利用者情報(顧客情報)は、利用者(顧客,宿泊客)の識別情報である利用者IDと、当該利用者の個人情報(利用者名、国籍、性別、生年月日等)との対応関係を、利用者毎に示したテーブルである。 The user information (customer information) shown in FIG. 5 includes a user ID that is identification information of the user (customer, guest), and personal information of the user (user name, nationality, gender, date of birth, etc.) ) Is a table showing the correspondence with each user.
 図6に示すクーポン情報は、サーバ装置30に登録されている各クーポン(コンテンツ)の特性および/または内容を示した情報である。具体的に、図6のクーポン情報は、サーバ装置30に登録されているクーポン毎に、クーポンの識別情報であるクーポンIDと、クーポンを使用可能な店舗の属する商業施設のカテゴリを示したカテゴリIDと、当該クーポンの内容を示す内容情報と、当該クーポンの使用期限と、当該クーポンの登録時刻と、当該クーポンの配信期間との対応関係を示したテーブルである。 The coupon information shown in FIG. 6 is information indicating the characteristics and / or contents of each coupon (content) registered in the server device 30. Specifically, the coupon information in FIG. 6 includes, for each coupon registered in the server device 30, a coupon ID that is identification information of the coupon and a category ID that indicates a category of a commercial facility to which a store that can use the coupon belongs. And the content information indicating the content of the coupon, the expiration date of the coupon, the registration time of the coupon, and the distribution relationship of the coupon.
 また、図7のカテゴリ情報に示されるように、各カテゴリIDには各商業施設のカテゴリの名称が対応付けられている。 Further, as shown in the category information of FIG. 7, each category ID is associated with a category name of each commercial facility.
 図8に示す配信可否情報は、各カテゴリのクーポンの配信可否を利用者毎に示した情報である。つまり、配信可否情報には、利用者IDと、各カテゴリのクーポンの配信可否を示す情報との対応関係が示されている。また、配信否のカテゴリについては配信停止期限も示されている。例えば、図8に示す配信可否情報では、利用者IDが355678の利用者に対しては、カテゴリIDが「1」「3」のクーポンの配信は可能であるが、カテゴリIDが「2」のクーポンの配信は2011年8月10日まで禁じられる。 The distribution availability information shown in FIG. 8 is information indicating whether each category of coupons can be distributed for each user. That is, the distribution availability information indicates a correspondence relationship between the user ID and information indicating whether the distribution of coupons of each category is possible. In addition, a delivery stop time limit is also shown for the delivery failure category. For example, in the distribution availability information shown in FIG. 8, a coupon with category IDs “1” and “3” can be distributed to a user with user ID 355678, but category ID “2” is available. Coupon distribution is forbidden until August 10, 2011.
 図9に示す配信履歴情報は、携帯端末200の利用者IDと、当該携帯端末200に配信されたクーポンのクーポンIDと、当該クーポンの配信時刻と、当該クーポンの使用期限との対応関係を示したテーブルである。 The distribution history information illustrated in FIG. 9 indicates a correspondence relationship between the user ID of the mobile terminal 200, the coupon ID of the coupon distributed to the mobile terminal 200, the distribution time of the coupon, and the expiration date of the coupon. It is a table.
 図12に示すリーダライタ情報は、リゾートホテルに設置されている全てのリーダライタ20の各々について、リーダライタの識別情報であるリーダライタIDと、リーダライタの設置されている商業エリアのカテゴリのカテゴリIDとの対応関係を示したテーブルである。 The reader / writer information shown in FIG. 12 includes a reader / writer ID that is identification information of a reader / writer and a category of a commercial area category in which the reader / writer is installed for each of the reader / writers 20 installed in the resort hotel. It is the table which showed the correspondence with ID.
 つぎに、携帯端末200の記憶部202cに記憶される情報を説明する。携帯端末200の記憶部202cには図10に示す使用履歴情報が記憶されている。図10に示す使用履歴情報は、当該使用履歴情報を記憶している携帯端末200の利用者について、カテゴリ毎に、各カテゴリのクーポンの受信回数(トータルの受信回数)と、各カテゴリのクーポンの使用回数(トータルの使用回数)と、クーポンの最終使用時刻との対応関係を示したものである。つまり、図10の情報が記憶されている携帯端末200の利用者は、カテゴリIDが「1」のクーポンを100回受信して30回使用しており、カテゴリIDが「2」のクーポンを10回受信しているが使用したことがない。さらに、以上にて説明したように、図10の使用履歴情報には、クーポンの受信回数と使用回数とがカテゴリ毎に示されているため、図10の使用履歴情報を参照すれば、携帯端末200の利用者のカテゴリ毎のクーポンの使用率を算出できる。なお、図10に示される使用履歴情報は、携帯端末200にアクセスするサーバ装置30によって作成および更新される。 Next, information stored in the storage unit 202c of the mobile terminal 200 will be described. The use history information shown in FIG. 10 is stored in the storage unit 202c of the portable terminal 200. The usage history information shown in FIG. 10 includes, for each category, the number of coupons received for each category (total number of receptions) and the coupons for each category for the user of the mobile terminal 200 storing the usage history information. It shows the correspondence between the number of uses (total number of uses) and the last use time of the coupon. That is, the user of the mobile terminal 200 storing the information of FIG. 10 receives the coupon with the category ID “1” 100 times and uses it 30 times, and uses the coupon with the category ID “2” 10 times. I have received it once but never used it. Furthermore, as described above, the usage history information in FIG. 10 indicates the number of coupons received and the number of usages for each category. Therefore, if the usage history information in FIG. The usage rate of coupons for each category of 200 users can be calculated. 10 is created and updated by the server device 30 that accesses the mobile terminal 200.
 つぎに、サーバ装置30の制御部30aにて実行される処理内容を説明する。制御部30aは、図4に示すように、処理対象選択部301、読取部302、使用率算出部303、可否情報更新部304、カテゴリ選択部305、クーポン配信部306、情報管理部307を備えている。 Next, processing contents executed by the control unit 30a of the server device 30 will be described. As illustrated in FIG. 4, the control unit 30 a includes a processing target selection unit 301, a reading unit 302, a usage rate calculation unit 303, an availability information update unit 304, a category selection unit 305, a coupon distribution unit 306, and an information management unit 307. ing.
 図4の処理対象選択部301は、クーポン配信処理を行う際、処理対象とされる利用者IDを選択する処理を実行するブロックである。具体的に、処理対象選択部301は、記憶部30bにアクセスして図5に示されている利用者情報を参照し、この利用者情報のなかから、処理対象とする利用者IDを一つ選択する。つまり、処理対象選択部301では処理対象とされる利用者を選択しているのである。 4 is a block that executes a process of selecting a user ID to be processed when the coupon distribution process is performed. Specifically, the processing target selection unit 301 accesses the storage unit 30b, refers to the user information shown in FIG. 5, and selects one user ID to be processed from the user information. select. That is, the processing target selection unit 301 selects a user to be processed.
 図4の読取部302は、処理対象の利用者IDの携帯端末200にアンテナATを介してアクセスし、アクセス先の携帯端末200の記憶部202cから使用履歴情報(図10参照)を読み取る処理を行うブロックである。ここで、読み取られた使用履歴情報には、処理対象の利用者IDの利用者について、カテゴリ毎に、サーバ装置30からクーポンを受信した回数と、店舗等にてクーポンを使用した回数と、クーポンの最終使用時刻(直近の使用の際の時刻)とが示されている。 4 reads the use history information (see FIG. 10) from the storage unit 202c of the access destination mobile terminal 200 by accessing the mobile terminal 200 of the user ID to be processed via the antenna AT. The block to perform. Here, the read usage history information includes the number of times the coupon is received from the server device 30 for each category, the number of times the coupon is used at the store, etc. The last use time (time at the time of the most recent use) is shown.
 図4の使用率算出部303は、読取部302にて読み取られた使用履歴情報を参照して、処理対象の利用者IDの利用者のクーポンの使用率を、カテゴリ毎に算出する。例えば、図10に示す使用履歴情報が読取部302に読み取られた場合、使用率算出部303は、カテゴリIDが「1」の使用率について30%を算出し、カテゴリIDが「2」のカテゴリの使用率について0%を算出し、カテゴリIDが「3」のカテゴリの使用率について40%を算出するようになっている。 4 refers to the usage history information read by the reading unit 302 and calculates the usage rate of the coupon of the user with the processing target user ID for each category. For example, when the usage history information illustrated in FIG. 10 is read by the reading unit 302, the usage rate calculation unit 303 calculates 30% for the usage rate with the category ID “1”, and the category with the category ID “2”. 0% is calculated for the usage rate, and 40% is calculated for the usage rate of the category whose category ID is “3”.
 図4の可否情報更新部304は、使用率算出部303にて算出された使用率に基づいて、サーバ装置30の記憶部30bに記憶されている配信可否情報(図8)の作成および更新を行うブロックである。具体的に、可否情報更新部304は、使用率算出部303にて算出された使用率が閾値(本実施形態では20%)未満になっているカテゴリを検索する。そして、可否情報更新部304は、使用率が閾値未満になっているカテゴリを前記検索にて抽出した場合、図8の配信可否情報(テーブル)において、処理対象の利用者IDと、使用率が閾値未満になっているカテゴリのカテゴリIDとに対応付けられている欄に示されている情報を「可」から「否」に書き換え、且つ、前記の欄に配信停止期限を記入する。例えば、図8では、利用者IDが「355678」の利用者において、カテゴリID「2」のカテゴリについては、「否」が設定され、2011年8月11日の配信禁止期限が設定されている。 The availability information update unit 304 in FIG. 4 creates and updates the delivery availability information (FIG. 8) stored in the storage unit 30 b of the server device 30 based on the usage rate calculated by the usage rate calculation unit 303. The block to perform. Specifically, the availability information update unit 304 searches for a category in which the usage rate calculated by the usage rate calculation unit 303 is less than a threshold value (20% in the present embodiment). When the category whose usage rate is less than the threshold is extracted by the search, the availability information updating unit 304 has the processing target user ID and the usage rate in the delivery availability information (table) in FIG. The information shown in the column associated with the category ID of the category that is less than the threshold value is rewritten from “Yes” to “No”, and the delivery stop period is entered in the above column. For example, in FIG. 8, for the user with the user ID “355678”, “No” is set for the category with the category ID “2”, and the distribution prohibition deadline of August 11, 2011 is set. .
 また、可否情報更新部304は、図8の配信可否情報において、処理対象の利用者IDに対応付けられて示されている配信停止期限のうち、現時点よりも過去になっている配信停止期限を検索する。そして、可否情報更新部304は、現時点よりも過去になっている配信停止期限を抽出した場合、図8の配信可否情報(テーブル)において、当該配信停止期限が示されている欄の情報を、「否」から「可」に書き換え、且つ、当該欄に示されている配信停止期限を消去する処理を行う。 In addition, the availability information update unit 304 sets a delivery suspension deadline that is past in the past from the present time among the delivery suspension deadlines shown in association with the processing target user ID in the delivery availability information of FIG. Search for. Then, when the availability information update unit 304 extracts a delivery suspension time limit that is in the past from the current time, in the delivery availability information (table) of FIG. A process of rewriting from “No” to “Yes” and erasing the delivery stop period shown in the corresponding column is performed.
 また、この処理に伴い、可否情報更新部304は、アンテナATを介して処理対象の利用者IDの携帯端末200にアクセスし、携帯端末200の記憶部202cに示されている使用履歴情報(図10)の書き換えを行う。具体的に、可否情報更新部304は、図8の配信可否情報(テーブル)において「否」から「可」に書き換えた欄に対応するカテゴリIDについて、図10の使用履歴情報のクーポン受信回数およびクーポン使用回数の値をゼロに書き換え、且つ、図10の使用履歴情報の最終使用時刻を消去する。例えば、図8の配信可否情報において「否」から「可」に書き換えられた欄に対応するカテゴリIDが「7」である場合、可否情報更新部304は、図10の使用履歴情報のうち、カテゴリIDが「7」の欄において、クーポン受信回数およびクーポン使用回数をゼロに書き換え、最終使用時刻を消去する。 In association with this processing, the availability information update unit 304 accesses the mobile terminal 200 of the user ID to be processed via the antenna AT, and uses history information (FIG. 5) shown in the storage unit 202c of the mobile terminal 200. Rewrite 10). Specifically, the availability information update unit 304 determines the number of coupons received in the usage history information in FIG. 10 and the category ID corresponding to the field rewritten from “No” to “Yes” in the delivery availability information (table) in FIG. The value of the coupon usage count is rewritten to zero, and the last usage time of the usage history information in FIG. 10 is deleted. For example, when the category ID corresponding to the field rewritten from “No” to “Yes” in the distribution availability information in FIG. 8 is “7”, the availability information update unit 304 includes the usage history information in FIG. In the column where the category ID is “7”, the coupon reception count and the coupon use count are rewritten to zero, and the last use time is deleted.
 図4のカテゴリ選択部305は、クーポン配信部306に配信させるクーポンを使用できる商業施設のカテゴリを選択するブロックである。 4 is a block for selecting a category of a commercial facility that can use a coupon to be distributed by the coupon distribution unit 306.
 具体的に、カテゴリ選択部305は、図8に示す配信可否情報を参照し、処理対象の利用者IDについて、クーポン配信が禁止されているカテゴリを特定する。つまり、図8の配信可否情報において、処理対象の利用者IDに対応付けられている各欄のうち、「否」が記録されている欄を抽出し、この欄に対応するカテゴリIDのカテゴリを特定する。例えば、図8に示す例では、処理対象の利用者IDが「355678」の場合、「2」を示すカテゴリIDのカテゴリが特定される。そして、カテゴリ選択部305は、特定したカテゴリを選択の対象から除外した上で、使用率算出部303にて算出された使用率が最も使用率が高いカテゴリと最も使用率が低いカテゴリとを選択するようになっている。例えば、カテゴリIDが「10」~「16」のカテゴリのみがあり、カテゴリIDが「10」のカテゴリについてはクーポンの配信が禁止されており、カテゴリIDが「11」のカテゴリの使用率が100%であり、カテゴリIDが「12」~「5」のカテゴリの各々の使用率が50%であり、カテゴリIDが「16」のカテゴリの使用率が23%である場合、カテゴリ選択部305は、カテゴリIDが「11」のカテゴリを最も使用率が高いカテゴリとして選択し、カテゴリIDが「16」のカテゴリを最も使用率が低いカテゴリとして選択する。 Specifically, the category selection unit 305 refers to the distribution availability information shown in FIG. 8 and identifies the category for which coupon distribution is prohibited for the processing target user ID. That is, in the distribution availability information in FIG. 8, a column in which “No” is recorded is extracted from each column associated with the user ID to be processed, and the category of the category ID corresponding to this column is extracted. Identify. For example, in the example illustrated in FIG. 8, when the user ID to be processed is “355678”, the category of the category ID indicating “2” is specified. Then, the category selection unit 305 selects the category having the highest usage rate and the category having the lowest usage rate calculated by the usage rate calculation unit 303 after excluding the identified category from the selection target. It is supposed to be. For example, there are only categories with category IDs “10” to “16”, coupon distribution is prohibited for the category with category ID “10”, and the usage rate of the category with category ID “11” is 100. %, The usage rate of each of the categories with category IDs “12” to “5” is 50%, and the usage rate of the category with category ID “16” is 23%, the category selection unit 305 The category with the category ID “11” is selected as the category with the highest usage rate, and the category with the category ID “16” is selected as the category with the lowest usage rate.
 図4のクーポン配信部306は、カテゴリ選択部305にて選択されたカテゴリの商業施設にて使用できるクーポンを抽出し、抽出したクーポンを、処理対象の利用者IDを記憶する携帯端末200に配信するブロックである。 The coupon distribution unit 306 in FIG. 4 extracts a coupon that can be used in the commercial facility of the category selected by the category selection unit 305, and distributes the extracted coupon to the mobile terminal 200 that stores the user ID to be processed. It is a block to do.
 具体的に、クーポン配信部306は、図6のクーポン情報において、最も使用率が高いカテゴリとしてカテゴリ選択部305にて選択されたカテゴリのカテゴリIDに対応付けられているクーポンIDのなかから、ランダムにクーポンIDを一つ抽出する。また、クーポン配信部306は、図6のクーポン情報において、最も使用率が低いカテゴリとしてカテゴリ選択部305にて選択されたカテゴリのカテゴリIDに対応付けられているクーポンIDのなかから、ランダムにクーポンIDを一つ抽出する。 Specifically, the coupon distribution unit 306 randomly selects the coupon ID associated with the category ID of the category selected by the category selection unit 305 as the category having the highest usage rate in the coupon information of FIG. One coupon ID is extracted. Further, the coupon distribution unit 306 randomly selects a coupon from the coupon IDs associated with the category ID of the category selected by the category selection unit 305 as the category having the lowest usage rate in the coupon information of FIG. One ID is extracted.
 そして、クーポン配信部306は、以上のようにして抽出したクーポンIDのクーポンを、処理対象の利用者IDに対応する携帯端末200に対して配信する。 And the coupon delivery part 306 delivers the coupon of coupon ID extracted as mentioned above with respect to the portable terminal 200 corresponding to user ID of a process target.
 また、クーポン配信部306は、クーポンの配信と共に配信先の携帯端末200にアクセスして、携帯端末200の記憶部202cに記憶されている使用履歴情報(図10)の更新を行う。さらに、クーポン配信部306は、クーポンの配信後に、サーバ装置30の記憶部30bにアクセスして、記憶部30bに記憶されている配信履歴情報(図9)の更新も行う。以下では、これら更新について説明する。 Further, the coupon distribution unit 306 accesses the distribution-destination mobile terminal 200 together with distribution of the coupon, and updates the use history information (FIG. 10) stored in the storage unit 202 c of the mobile terminal 200. Furthermore, after the coupon is distributed, the coupon distribution unit 306 accesses the storage unit 30b of the server device 30 and updates the distribution history information (FIG. 9) stored in the storage unit 30b. In the following, these updates will be described.
 クーポン配信部306は、ある一つのクーポンを携帯端末200に配信する際、アンテナATを介して当該携帯端末200にアクセスして当該クーポンを配信することになるが、このアクセス時において携帯端末200の記憶部202cに記憶されている使用履歴情報の更新を行う。つまり、クーポン配信部306は、アンテナATを介して当該携帯端末200の記憶部202cの使用履歴情報(図10参照)にアクセスし、この使用履歴情報のうち、配信対象のクーポンのカテゴリIDに対応付けられているクーポン受信回数に1を加算することにより、この使用履歴情報の更新を行う。なお、配信対象のクーポンのカテゴリIDは図6のクーポン情報より特定可能である。 When the coupon distribution unit 306 distributes a coupon to the mobile terminal 200, the coupon distribution unit 306 accesses the mobile terminal 200 via the antenna AT and distributes the coupon. The usage history information stored in the storage unit 202c is updated. That is, the coupon distribution unit 306 accesses the use history information (see FIG. 10) of the storage unit 202c of the mobile terminal 200 via the antenna AT, and corresponds to the category ID of the coupon to be distributed among the use history information. The usage history information is updated by adding 1 to the number of coupons received. The category ID of the coupon to be distributed can be specified from the coupon information in FIG.
 また、クーポン配信部306は、一つのクーポンを携帯端末200に配信した後、配信先の携帯端末200の利用者IDと、配信処理にて配信したクーポンのクーポンIDと、配信時刻と、使用期限との対応関係を、記憶部30bに記憶されている配信履歴情報(図9参照)に記述することにより、当該配信履歴情報を更新する。なお、使用期限は図6のクーポン情報から検出できる。 Moreover, after distributing one coupon to the portable terminal 200, the coupon distribution unit 306, the user ID of the distribution-destination portable terminal 200, the coupon ID of the coupon distributed in the distribution process, the distribution time, and the expiration date Is described in the distribution history information (see FIG. 9) stored in the storage unit 30b to update the distribution history information. The expiration date can be detected from the coupon information in FIG.
 つぎに、図4の情報管理部307について説明する。情報管理部307は、必要に応じて記憶部30bにアクセスして、図5の利用者情報、図6のクーポン情報の書き換えを行うブロックである。 Next, the information management unit 307 in FIG. 4 will be described. The information management unit 307 is a block that accesses the storage unit 30b as necessary to rewrite the user information in FIG. 5 and the coupon information in FIG.
 つまり、新たな宿泊客の予約、チェックイン、チェックアウト等によって図5の利用者情報を書き換える必要が生じた場合、フロントデスク(不図示)の店員は、フロントデスクの端末装置からサーバ装置30にアクセスして図5の利用者情報の書き換えに必要なコマンドおよび情報をサーバ装置30に入力する。情報管理部307は、この入力に基づいて図5の利用者情報の書き換えを行う。また、図1に示す管理センタ14の管理者がサーバ装置30を操作して新たなクーポンを登録するための情報を入力した場合、情報管理部307は、当該入力に基づいて、図6のクーポン情報を書き換えて新たなクーポンを登録する。また、情報管理部307は、図6のクーポン情報に示される配信期間を定期的にチェックし、現時点が配信期間を過ぎているクーポンに関する情報についてはクーポン情報から消去する処理を行う。 That is, when it becomes necessary to rewrite the user information shown in FIG. 5 due to a reservation, check-in, check-out, etc. of a new guest, a store clerk at the front desk (not shown) moves from the terminal device at the front desk to the server device 30. Access and input commands and information necessary for rewriting the user information of FIG. Based on this input, the information management unit 307 rewrites the user information shown in FIG. When the administrator of the management center 14 shown in FIG. 1 operates the server device 30 to input information for registering a new coupon, the information management unit 307 displays the coupon shown in FIG. 6 based on the input. Rewrite the information and register a new coupon. Further, the information management unit 307 periodically checks the distribution period shown in the coupon information of FIG. 6 and performs a process of erasing information related to coupons whose current time has passed the distribution period from the coupon information.
 また、情報管理部307は、リゾートホテル内に設置されているいずれかのリーダライタ20に携帯端末200が接続されると、当該携帯端末200と接続されているリーダライタ20の設置されている商業施設において、当該携帯端末200の利用者によってクーポンが使用されたものと判定する。この判定を行った情報管理部307は、携帯端末200に接続されているリーダライタ20を介して携帯端末200の記憶部202cに記憶されている使用履歴情報(図10)にアクセスし、前記判定後の状況に応じた内容になるように当該使用履歴情報を更新する。以下では当該更新について説明する。 In addition, when the portable terminal 200 is connected to any one of the reader / writers 20 installed in the resort hotel, the information management unit 307 is connected to the commercial in which the reader / writer 20 connected to the portable terminal 200 is installed. It is determined that the coupon is used by the user of the mobile terminal 200 in the facility. The information management unit 307 that has made this determination accesses the use history information (FIG. 10) stored in the storage unit 202c of the mobile terminal 200 via the reader / writer 20 connected to the mobile terminal 200, and performs the determination. The usage history information is updated so that the content corresponds to the later situation. The update will be described below.
 まず、携帯端末200の利用者によってクーポンが使用されたものと判定を行った情報管理部307は、携帯端末200と接続されているリーダライタ20のリーダライタIDをリーダライタ20から取得する。そして、情報管理部307は、記憶部30bに記憶されているリーダライタ情報(図12)を参照して、リーダライタ20のリーダライタIDに対応付けられているカテゴリIDを検出する。つぎに、情報管理部307は、リーダライタ20に接続されている携帯端末200の記憶部202cに記憶されている使用履歴情報(図10)にリーダライタ20を介してアクセスし、前記のようにして検出されたカテゴリIDに対応付けられているクーポン使用回数に1を加算することにより、使用履歴情報の更新を行うようになっている。 First, the information management unit 307 that has determined that the coupon is used by the user of the mobile terminal 200 acquires the reader / writer ID of the reader / writer 20 connected to the mobile terminal 200 from the reader / writer 20. Then, the information management unit 307 detects the category ID associated with the reader / writer ID of the reader / writer 20 with reference to the reader / writer information (FIG. 12) stored in the storage unit 30b. Next, the information management unit 307 accesses the usage history information (FIG. 10) stored in the storage unit 202c of the portable terminal 200 connected to the reader / writer 20 via the reader / writer 20 as described above. The usage history information is updated by adding 1 to the coupon usage count associated with the detected category ID.
 つぎに、サーバ装置30の配信処理の手順の一例を図11に示すフローチャートに基づいて説明する。なお、本実施形態では、サーバ装置30は図11に示される配信処理を定期的(例えば1時間毎)に実行するものとする。 Next, an example of the procedure of the distribution process of the server device 30 will be described based on the flowchart shown in FIG. In the present embodiment, it is assumed that the server device 30 periodically executes the distribution process shown in FIG. 11 (for example, every hour).
 まず、サーバ装置30は、図5に示されている利用者情報のなかから、処理対象とする利用者IDを一つ選択する(S1)。 First, the server device 30 selects one user ID to be processed from the user information shown in FIG. 5 (S1).
 つぎに、サーバ装置30は、処理対象の利用者IDの携帯端末200にアンテナATを介してアクセスし、アクセス先の携帯端末200の記憶部202cから図10の使用履歴情報を読み取る処理を行う(S2)。 Next, the server device 30 accesses the mobile terminal 200 of the user ID to be processed via the antenna AT, and performs a process of reading the usage history information of FIG. 10 from the storage unit 202c of the access-target mobile terminal 200 ( S2).
 つぎに、サーバ装置30は、S2にて読み取った使用履歴情報に基づき、処理対象の利用者IDの携帯端末200について、クーポンの受信履歴が10件以上あるか否かを判定する(S3)。より具体的に説明すると、サーバ装置30は、図10の使用履歴情報に記録されている全てのクーポン受信回数の合計を求め、合計が10件以上ではない場合、クーポンの受信履歴が10件以上ではないと判定し、前記の合計が10件以上の場合、クーポンの受信履歴が10件以上であると判定するのである。 Next, the server device 30 determines whether there are ten or more coupon reception histories for the portable terminal 200 of the processing target user ID based on the use history information read in S2 (S3). More specifically, the server device 30 calculates the total of all coupon reception times recorded in the usage history information of FIG. 10, and if the total is not 10 or more, the coupon reception history is 10 or more. If the total is 10 or more, it is determined that the coupon reception history is 10 or more.
 そして、S3においてクーポンの受信履歴が10件以上ではないと判定された場合、サーバ装置30は、処理をS11にスキップさせる(S3にてNO)。これに対し、S3においてクーポンの受信履歴が10件以上であると判定された場合、サーバ装置30は処理をS4に移行させる(S3にてYES)。 If it is determined in S3 that the coupon reception history is not 10 or more, the server device 30 causes the process to skip to S11 (NO in S3). On the other hand, when it is determined in S3 that there are 10 or more coupon reception histories, server device 30 shifts the process to S4 (YES in S3).
 S4において、サーバ装置30は、図10の使用履歴情報に基づき、処理対象の利用者IDの利用者のクーポンの使用率をカテゴリID毎に算出し、使用率が20%(閾値)未満になっているカテゴリが有るか否かを判定する。S4において使用率が20%未満のカテゴリがないと判定された場合、サーバ装置30は、処理をS6にスキップさせる(S4にてNO)。これに対し、S4において使用率が20%未満のカテゴリがあると判定された場合、サーバ装置30は処理をS5に移行させる(S4にてYES)。 In S4, the server apparatus 30 calculates the usage rate of the coupon of the user of the processing target user ID for each category ID based on the usage history information of FIG. 10, and the usage rate becomes less than 20% (threshold). It is determined whether there is a category. When it is determined in S4 that there is no category having a usage rate of less than 20%, server device 30 causes S6 to skip the process (NO in S4). On the other hand, when it is determined in S4 that there is a category whose usage rate is less than 20%, the server device 30 shifts the process to S5 (YES in S4).
 S5において、サーバ装置30は、処理対象の利用者IDについて、使用率が閾値未満になっているカテゴリのクーポンの配信停止登録を行う。具体的に、サーバ装置30は、記憶部30bに記憶されている配信可否情報(図8参照)にアクセスし、処理対象の利用者IDと、使用率が閾値未満になっているカテゴリのカテゴリIDとに対応付けられている欄に示されている情報を「可」から「否」に書き換え、且つ、この欄に配信停止期限を記入する。 In S5, the server apparatus 30 performs distribution stop registration of the coupon of the category whose usage rate is less than the threshold for the user ID to be processed. Specifically, the server device 30 accesses the distribution availability information (see FIG. 8) stored in the storage unit 30b, and processes the user ID and the category ID of the category whose usage rate is less than the threshold. Rewrite the information shown in the column associated with “No” to “No”, and enter the delivery stop time limit in this column.
 S5の処理を終えると、サーバ装置30は、配信停止期限を超えているカテゴリが有るか否かを判定する(S6)。具体的に、サーバ装置30は、図8の配信可否情報において、処理対象の利用者IDに対応付けられて示されている配信停止期限のうち、現時点が配信停止期限を超えてしまっている配信停止期限の有無を判定する。そして、サーバ装置30は、図8の配信可否情報において、処理対象の利用者IDに対応付けられて示されている配信停止期限のうち、現時点が配信停止期限を超えてしまっている配信停止期限が有る場合、配信停止期限を超えているカテゴリが有ると判定する。これに対し、サーバ装置30は、図8の配信可否情報において、処理対象の利用者IDに対応付けられて示されている配信停止期限のうち、現時点が配信停止期限を超えてしまっている配信停止期限が無い場合、配信停止期限を超えているカテゴリが無いと判定する。 When the processing of S5 is completed, the server device 30 determines whether or not there is a category that has exceeded the distribution stop time limit (S6). Specifically, the server device 30 is a distribution in which the current time has exceeded the distribution stop deadline among the distribution stop deadlines shown in association with the processing target user ID in the distribution availability information of FIG. Determine if there is a deadline. And the server apparatus 30 is the distribution stop time limit in which the present time has exceeded the distribution stop time limit among the distribution stop time periods shown in association with the processing target user ID in the distribution permission information of FIG. If there is, it is determined that there is a category that has exceeded the distribution suspension deadline. On the other hand, the server device 30 is a distribution whose current time has exceeded the distribution stop deadline among the distribution stop deadlines shown in association with the processing target user ID in the distribution availability information of FIG. If there is no stop deadline, it is determined that there is no category exceeding the delivery stop deadline.
 配信停止期限を超えているカテゴリが無いと判定された場合、サーバ装置30は処理をS9およびS10にスキップする(S6にてNO)。つまり、S6にてNOの場合、サーバ装置30はS9およびS10の両方のステップを実行するようになっている。 If it is determined that there is no category that has exceeded the distribution suspension deadline, the server device 30 skips the processing to S9 and S10 (NO in S6). That is, in the case of NO in S6, the server device 30 is configured to execute both steps S9 and S10.
 これに対し、配信停止期限を超えているカテゴリが有ると判定された場合、サーバ装置30は処理をS7に移行する。S7において、サーバ装置30は、配信停止期限を超えているカテゴリについて配信可能登録を行う。具体的に、サーバ装置30は、図8の配信可否情報(テーブル)において、処理対象の利用者IDに対応付けられている欄のうち、配信停止期限を超えているカテゴリの欄の情報を、「否」から「可」に書き換え、且つ、当該欄に示されている配信停止期限を消去する処理を行う。 On the other hand, if it is determined that there is a category that has exceeded the distribution suspension deadline, the server device 30 proceeds to S7. In S <b> 7, the server device 30 performs distributable registration for a category that exceeds the distribution stop time limit. Specifically, the server device 30 obtains information on the category column that exceeds the distribution stop deadline among the columns associated with the processing target user ID in the distribution availability information (table) of FIG. A process of rewriting from “No” to “Yes” and erasing the delivery stop period shown in the corresponding column is performed.
 S7の後、サーバ装置30は、アンテナATを介して処理対象の利用者IDの携帯端末200にアクセスし、携帯端末200の記憶部202cに示されている使用履歴情報(図10)のうち、配信可能登録されたカテゴリのカテゴリIDに対応付けられているクーポン受信回数およびクーポン使用回数をクリアする(S8)。つまり、配信可能登録されたカテゴリのクーポン受信回数およびクーポン使用回数をゼロに書き換える。また、サーバ装置30は、図10の使用履歴情報のうち、配信可能登録されたカテゴリのカテゴリIDに対応付けられている最終使用時刻も消去する。 After S7, the server device 30 accesses the portable terminal 200 of the user ID to be processed via the antenna AT, and among the usage history information (FIG. 10) shown in the storage unit 202c of the portable terminal 200, The coupon reception count and coupon usage count associated with the category ID of the category registered for distribution are cleared (S8). That is, the coupon reception count and coupon usage count of the category registered for distribution are rewritten to zero. Further, the server device 30 also deletes the last use time associated with the category ID of the category registered for distributable in the use history information of FIG.
 サーバ装置30は、S8を終えると、処理をS9およびS10に移行する。つまり、サーバ装置30は、S8の次に、S9およびS10の両方のステップを実行するようになっている。 When the server apparatus 30 finishes S8, the process proceeds to S9 and S10. That is, the server device 30 is configured to execute both steps S9 and S10 after S8.
 S9において、サーバ装置30は、処理対象の利用者IDの利用者について、配信可能登録されているカテゴリのうち、クーポンの使用率が最も高いカテゴリを選択し、選択したカテゴリのクーポンをランダムに1件抽出する。具体的に、サーバ装置30は、図8に示す配信可否情報を参照し、処理対象の利用者IDに対応付けられている各欄のうち、「否」が記録されている欄のカテゴリIDを特定する。そして、サーバ装置30は、特定したカテゴリIDのカテゴリを選択の対象から除外した上で、S4において算出された使用率が最も高いカテゴリを選択するようになっている。その後、サーバ装置30は、図6のクーポン情報において、前記選択されたカテゴリのカテゴリIDに対応付けられているクーポンIDのクーポンのなかからランダムにクーポンを一つ抽出する。 In S <b> 9, the server device 30 selects a category having the highest coupon usage rate among the categories that can be distributed for the user of the processing target user ID, and randomly selects a coupon of the selected category as 1. Extract. Specifically, the server device 30 refers to the distribution availability information shown in FIG. 8 and determines the category ID of the column in which “No” is recorded among the columns associated with the processing target user ID. Identify. And the server apparatus 30 selects the category with the highest usage rate calculated in S4, after removing the category of the specified category ID from the selection object. Then, the server apparatus 30 extracts one coupon at random from the coupon of coupon ID matched with the category ID of the said selected category in the coupon information of FIG.
 S10において、サーバ装置30は、処理対象の利用者IDの利用者について、配信可能登録されているカテゴリのうち、クーポンの使用率が最も低いカテゴリを選択し、選択したカテゴリのクーポンをランダムに1件抽出する。具体的に、サーバ装置30は、図8に示す配信可否情報を参照し、処理対象の利用者IDに対応付けられている各欄のうち、「否」が記録されている欄のカテゴリIDを特定する。そして、サーバ装置30は、特定したカテゴリIDのカテゴリを選択の対象から除外した上で、S4において算出された使用率が最も低いカテゴリを選択するようになっている。その後、サーバ装置30は、図6のクーポン情報において、前記選択されたカテゴリのカテゴリIDに対応付けられているクーポンIDのクーポンのなかからランダムにクーポンを一つ抽出する。 In S <b> 10, the server device 30 selects a category with the lowest coupon usage rate among the categories that can be distributed for the user of the processing target user ID, and randomly selects a coupon of the selected category as 1. Extract. Specifically, the server device 30 refers to the distribution availability information shown in FIG. 8 and determines the category ID of the column in which “No” is recorded among the columns associated with the processing target user ID. Identify. Then, the server device 30 is configured to select the category having the lowest usage rate calculated in S4 after excluding the category of the identified category ID from the selection target. Then, the server apparatus 30 extracts one coupon at random from the coupon of coupon ID matched with the category ID of the said selected category in the coupon information of FIG.
 なお、サーバ装置30は、S9およびS10を実行した後、S12に移行するようになっている。 The server device 30 is configured to move to S12 after executing S9 and S10.
 つぎに、S3にてNOの場合に実行されるS11の処理内容を説明する。S11では、サーバ装置30は、図6のクーポン情報に示されている各クーポンIDのクーポンのなかから、処理対象の利用者IDの携帯端末200に未送信のクーポン(以下「未送信クーポン」と称すこともある)をランダムに2件抽出する。具体的に、サーバ装置30は、図6のクーポン情報に示されている各クーポンIDのうち、下記の条件aを満たすクーポンIDのクーポンを2件ランダムに抽出するようになっている。つまり、下記の条件aを満たすクーポンIDのクーポンは未送信クーポンに相当する。
条件a:記憶部30bに記憶されている配信履歴情報(図9)において、処理対象の利用者IDに対応付けられているクーポンIDではないこと。
Next, the processing content of S11 that is executed when S3 is NO will be described. In S <b> 11, the server device 30 transmits a coupon that has not been transmitted to the mobile terminal 200 of the user ID to be processed (hereinafter referred to as “unsent coupon”) from the coupons of each coupon ID shown in the coupon information of FIG. 6. 2) at random. Specifically, the server device 30 is configured to randomly extract two coupon IDs satisfying the following condition a among the coupon IDs indicated in the coupon information of FIG. That is, a coupon with a coupon ID that satisfies the following condition a corresponds to an unsent coupon.
Condition a: It is not a coupon ID associated with a user ID to be processed in the distribution history information (FIG. 9) stored in the storage unit 30b.
 なお、サーバ装置30は、S11を実行した後、S12に移行するようになっている。 The server device 30 is configured to move to S12 after executing S11.
 S12において、サーバ装置30は、S9およびS10、或いは、S11にて抽出したクーポンを、処理対象の利用者IDの携帯端末200へ配信する。 In S12, the server device 30 distributes the coupon extracted in S9 and S10 or S11 to the portable terminal 200 of the user ID to be processed.
 S12の後、サーバ装置30は、図5に示されている利用者情報の全ての利用者IDを処理対象としたか否かの判定を行う(S13)。サーバ装置30は、図5に示されている利用者情報の全ての利用者IDを処理対象としていないと判定した場合(S13においてNO)、処理をS1に移行し、未だ処理対象としていない利用者IDをS1にて選択した上でS2以降の処理を繰り返し行う。これに対し、サーバ装置30は、図5に示されている利用者情報の全ての利用者IDを処理対象にしたと判定した場合(S13にてYES)、処理を終了する。 After S12, the server device 30 determines whether or not all user IDs of the user information shown in FIG. 5 have been processed (S13). If the server device 30 determines that all user IDs of the user information shown in FIG. 5 are not to be processed (NO in S13), the server device 30 moves the process to S1 and has not yet been processed. After selecting the ID at S1, the processes after S2 are repeated. In contrast, if server device 30 determines that all user IDs of the user information shown in FIG. 5 have been processed (YES in S13), it ends the process.
 以上にて示したように、本実施形態の情報配信システム100は、利用者に携帯させる携帯端末200と、携帯端末200と近距離無線通信を行うアンテナ(基地局)ATと、リゾートホテル(複合施設)に含まれる各商業施設(施設)に設置されており携帯端末200が接近すると当該携帯端末200と非接触通信を行うリーダライタ20と、アンテナATおよびリーダライタ20と接続されており、前記商業施設にて使用可能なクーポンを、アンテナATを介して携帯端末200に配信する配信処理を行うサーバ装置30とを備えている。携帯端末200は、当該携帯端末200の利用者の前記クーポンの使用回数(使用頻度)を前記商業施設のカテゴリ毎(属性毎)に示した使用履歴情報(使用頻度情報)を記憶する記憶部202cを備える。サーバ装置30は、情報管理部307と使用率算出部303とカテゴリ選択部305とクーポン配信部306とを備えている。情報管理部(更新部)307は、携帯端末200がリーダライタ20に接続された場合、このリーダライタ20が設置されている商業施設において前記クーポンが使用されたもの判定して、前記使用履歴情報を、前記判定後の内容に合致するように更新する処理を行うものである。読取部302は、アンテナATを介して携帯端末200と接続して前記使用履歴情報を読み取る処理を行うものである。使用率算出部(使用程度情報出力部)303は、読取部302にて読み取られた使用履歴情報に基づき、前記クーポンの使用の多さの程度を示した使用率(使用程度情報)を前記カテゴリ毎に求めるものである。カテゴリ選択部(選択部)305は、使用率算出部303にて算出された使用率に基づいて前記配信処理にて配信されるクーポンを使用できる商業施設のカテゴリを選択するものである。クーポン配信部306は、カテゴリ選択部305にて選択されたカテゴリの商業施設にて使用可能なクーポンを前記配信処理にて配信する。 As described above, the information distribution system 100 according to the present embodiment includes a mobile terminal 200 that is carried by a user, an antenna (base station) AT that performs short-range wireless communication with the mobile terminal 200, and a resort hotel (composite). The reader / writer 20 that is installed in each commercial facility (facility) included in the facility and performs non-contact communication with the mobile terminal 200 when the mobile terminal 200 approaches, is connected to the antenna AT and the reader / writer 20. And a server device 30 that performs distribution processing for distributing coupons usable in a commercial facility to the mobile terminal 200 via the antenna AT. The mobile terminal 200 stores use history information (usage frequency information) indicating the number of times the coupon is used by the user of the mobile terminal 200 (usage frequency) for each category (for each attribute) of the commercial facility. Is provided. The server device 30 includes an information management unit 307, a usage rate calculation unit 303, a category selection unit 305, and a coupon distribution unit 306. When the portable terminal 200 is connected to the reader / writer 20, the information management unit (update unit) 307 determines that the coupon is used in a commercial facility where the reader / writer 20 is installed, and uses the usage history information. Is updated so as to match the content after the determination. The reading unit 302 is connected to the portable terminal 200 via the antenna AT and performs processing for reading the usage history information. The usage rate calculation unit (usage level information output unit) 303 sets the usage rate (usage level information) indicating the level of usage of the coupon based on the usage history information read by the reading unit 302 to the category. It is what you want every time. The category selection unit (selection unit) 305 selects a category of a commercial facility that can use the coupon distributed in the distribution process based on the usage rate calculated by the usage rate calculation unit 303. The coupon distribution unit 306 distributes coupons that can be used in the commercial facility of the category selected by the category selection unit 305 in the distribution process.
 以上の構成によれば、カテゴリ毎の利用者のクーポンの使用状況に応じて、カテゴリ(業種)を選択し、選択したカテゴリにて使用可能なクーポンを前記利用者に配信するようになっている。それゆえ、複合商業施設において、各商業施設のカテゴリ(業種)別の利用者のクーポンの使用状況に応じて、その利用者に適したカテゴリのクーポンを配信できる。 According to the above configuration, a category (industry) is selected according to the usage status of a user's coupon for each category, and coupons usable in the selected category are distributed to the user. . Therefore, in the complex commercial facility, a coupon of a category suitable for the user can be distributed according to the usage status of the coupon of the user for each commercial facility category (industry).
 また、カテゴリ選択部305は、使用率算出部303にて算出された使用率(使用の多さの程度)が最も高いカテゴリを選択するようになっている(S9)。これにより、過去に頻繁にクーポンを利用している商業施設と同じカテゴリの商業施設のクーポンの配信を望む利用者に対して当該クーポンを配信でき、利用者の満足度を高めるクーポン配信を行えるという効果を奏する。 Further, the category selection unit 305 selects the category having the highest usage rate (the degree of use) calculated by the usage rate calculation unit 303 (S9). As a result, coupons can be distributed to users who want to distribute coupons for commercial facilities of the same category as commercial facilities that frequently use coupons in the past, and coupon distribution can be performed to increase user satisfaction. There is an effect.
 さらに、カテゴリ選択部305は、使用率算出部303にて算出される使用率(使用の多さの程度)が閾値(所定の基準)よりも低いカテゴリを前記選択の対象から除外するようになっている(S5)。これにより、利用者が興味を抱かないクーポンの配信を抑制でき、不必要なクーポンの配信によって利用者が煩わしく感じてしまう事を抑制できるという効果を奏する。 Further, the category selection unit 305 excludes a category whose usage rate (degree of use) calculated by the usage rate calculation unit 303 is lower than a threshold (predetermined standard) from the selection target. (S5). Thereby, it is possible to suppress the distribution of coupons that the user is not interested in, and to suppress the user from feeling troublesome due to the distribution of unnecessary coupons.
 また、クーポンの使用回数が多くはないもののゼロでもないカテゴリがある場合、前記利用者が当該カテゴリに興味を持っているものの、何らかの理由によって当該カテゴリの商業施設をあまり利用していないようなケースが考えられる。この点、本実施形態の情報配信システム100によれば、カテゴリ選択部305は、使用率算出部303にて算出される使用率(使用の多さの程度)が閾値(所定の基準)以上のカテゴリのうち、前記使用率が最も低いカテゴリを選択するようになっている(S10)。これにより、あるカテゴリに興味があるものの何らかの理由にて当該カテゴリの商業施設の利用回数が少ない利用者を当該カテゴリの商業施設に誘導でき、当該カテゴリの商業施設のリピータを増加させることができることを期待できる。 Also, if there is a category that is not zero but not zero, the user is interested in the category but does not use the commercial facilities of the category for some reason. Can be considered. In this regard, according to the information distribution system 100 of the present embodiment, the category selection unit 305 has a usage rate (degree of use) calculated by the usage rate calculation unit 303 equal to or greater than a threshold value (predetermined reference). Among the categories, the category with the lowest usage rate is selected (S10). As a result, users who are interested in a certain category but who have a small number of uses of the commercial facility of the category for some reason can be guided to the commercial facility of the category, and the number of repeaters of the commercial facility of the category can be increased. I can expect.
 また、前述したように、本実施形態のリゾートホテルに経営者が同一の提携ホテルがある場合、図1のサーバ装置30は、リゾートホテルに設置されているアンテナATおよびリーダライタ20に接続されているのみならず、提携ホテルに設置されているアンテナATおよびリーダライタ20にも接続されている。つまり、この場合のサーバ装置30は、リゾートホテル内に位置している携帯端末200との間で図11に示す配信処理を実行すると共に、提携ホテル内に位置している携帯端末200との間でも図11に示す配信処理を実行できる。つまり、以下に示すような事が可能になる。すなわち、利用者Aがリゾートホテルの宿泊中に携帯端末200を使用し、この利用者Aが、リゾートホテルのチェックアウトの際、当該携帯端末200のICカード202を持ち帰ったものとする。そして、後日に、利用者Aは、提携ホテルにチェックインした際、提携ホテルから貸し出された携帯端末200のホルダ201に、以前にリゾートホテルから持ち帰ったICカード202を挿入した上で、当該携帯端末200を提携ホテルにて使用できるのである。この場合、提携ホテルにおいて利用者Aに利用される携帯端末200のICカード202には、リゾートホテルの宿泊中に書き込まれた使用履歴情報(図10)が残っているが、提携ホテルにおいても当該使用履歴情報が引き続き援用されるのである。 As described above, when the resort hotel of this embodiment has a partner hotel with the same manager, the server device 30 in FIG. 1 is connected to the antenna AT and the reader / writer 20 installed in the resort hotel. In addition, the antenna AT and the reader / writer 20 installed in the partner hotel are also connected. That is, in this case, the server device 30 executes the distribution process shown in FIG. 11 with the mobile terminal 200 located in the resort hotel, and between the mobile terminal 200 located in the affiliated hotel. However, the distribution process shown in FIG. 11 can be executed. In other words, the following can be performed. That is, it is assumed that the user A uses the portable terminal 200 while staying at the resort hotel, and the user A brings back the IC card 202 of the portable terminal 200 when checking out the resort hotel. At a later date, when the user A checks in the partner hotel, the user A inserts the IC card 202 previously brought back from the resort hotel into the holder 201 of the mobile terminal 200 lent out from the partner hotel, and then The terminal 200 can be used at a partner hotel. In this case, the use history information (FIG. 10) written during the stay of the resort hotel remains in the IC card 202 of the portable terminal 200 used by the user A at the affiliated hotel. Usage history information continues to be used.
 なお、以上の実施形態では言及していないが、携帯端末200に電子マネー(金銭価値情報)を記憶させ、当該電子マネーによる決済が行われるようになっていてもよい。つまり、リゾートホテル内のフロントデスク等で携帯端末200に電子マネーをチャージし、携帯端末200をリーダライタ20に近づけると電子決済が行われるようになっていてもよい。また、この場合、カジノエリアに設置されている各スロットマシンにリーダライタを取り付け、スロットマシンにおいても電子決済を可能にしてもよい。 Although not mentioned in the above embodiment, electronic money (money value information) may be stored in the mobile terminal 200, and settlement using the electronic money may be performed. That is, electronic payment may be performed when electronic money is charged to the portable terminal 200 at a front desk or the like in the resort hotel and the portable terminal 200 is brought close to the reader / writer 20. In this case, a reader / writer may be attached to each slot machine installed in the casino area so that electronic payment can be made in the slot machine.
 なお、以上の実施形態では、リゾートホテルに設置される情報配信システムを例示したが、情報配信システムの設置先は、複数の商業施設を有する複合商業施設であればよく、リゾートホテルに限定されない。このような複合商業施設としては、リゾートホテルの他、ショッピングモール、テーマパーク等が挙げられる。 In addition, although the information delivery system installed in a resort hotel was illustrated in the above embodiment, the installation destination of an information delivery system should just be a complex commercial facility which has several commercial facilities, and is not limited to a resort hotel. Examples of such complex commercial facilities include resort hotels, shopping malls, theme parks, and the like.
 また、図11の処理によれば、定期的に利用者の携帯端末200に対してクーポンが配信されるようになっているため、長時間宿泊エリアのみに滞在する利用者に対して定期的にクーポンを配信することになり、このような宿泊客に対しても定期的に各商業エリアの各店舗に誘導することができ、各商業エリアの各店舗の利用者増に繋がるという効果を有する。 Moreover, according to the process of FIG. 11, since coupons are regularly distributed to the mobile terminal 200 of the user, the user who stays only in the lodging area for a long time is regularly Coupons will be distributed, and such guests can be regularly guided to each store in each commercial area, leading to an increase in the number of users at each store in each commercial area.
 また、本実施形態では、図6および図7に示すように、各クーポンのクーポンIDに、各クーポンを使用できる商業施設のカテゴリ(属性)を示すカテゴリIDを対応付け、カテゴリ毎の使用率に基づいてクーポンの配信を行う形態であるが、当該形態に限定されない。例えば、カテゴリIDのカテゴリを細分化したサブカテゴリを作成し、各クーポンのクーポンIDに、各クーポンを使用できる商業施設のサブカテゴリ(属性)を示すサブカテゴリIDを対応付け、サブカテゴリ毎の使用率に基づいてクーポンの配信を行うようになっていてもよい。つまり、図13に示すように、サブカテゴリIDとサブカテゴリの名称との対応関係を示したサブカテゴリ情報を記憶部30bに記憶しておく。そして、図6のクーポン情報、図8の配信可否情報、図9の配信履歴情報、図10の使用履歴情報において、カテゴリIDの代わりにサブカテゴリIDが示され、カテゴリIDの代わりにサブカテゴリIDを用いて図11の配信処理が実行されることになる。 Moreover, in this embodiment, as shown in FIG. 6 and FIG. 7, the category ID indicating the category (attribute) of the commercial facility that can use each coupon is associated with the coupon ID of each coupon, and the usage rate for each category is set. Although it is a form which delivers a coupon based on this, it is not limited to the said form. For example, a subcategory in which the category of category ID is subdivided is created, and a subcategory ID indicating a subcategory (attribute) of a commercial facility that can use each coupon is associated with the coupon ID of each coupon, and based on the usage rate for each subcategory Coupon distribution may be performed. That is, as shown in FIG. 13, the subcategory information indicating the correspondence between the subcategory ID and the name of the subcategory is stored in the storage unit 30b. Then, in the coupon information of FIG. 6, the distribution availability information of FIG. 8, the distribution history information of FIG. 9, and the usage history information of FIG. 10, the sub category ID is shown instead of the category ID, and the sub category ID is used instead of the category ID. Thus, the distribution process of FIG. 11 is executed.
 なお、図13に示すサブカテゴリは、上述したように、カテゴリを細分化したものである。例えば、「スロット」「トランプ」「ルーレット」というサブカテゴリは「カジノ」というカテゴリを細分化したものであり、「スペイン料理」「イタリアン」「フレンチ」というサブカテゴリは「レストラン」というカテゴリを細分化したものである。 Note that the subcategory shown in FIG. 13 is a subcategory of categories as described above. For example, the subcategory "Slot", "Trump" and "Roulette" is a subdivision of the category "Casino", and the subcategories "Spanish", "Italian" and "French" are subdivisions of the category "Restaurant" It is.
 また、本実施形態では、使用履歴情報に示されている使用回数(使用頻度)を受信回数で除算して使用率(使用程度情報)を求め、この使用率に基づいてカテゴリの選択処理が行われるが、使用率を求めることなく、使用履歴情報に示されている使用回数(使用頻度,使用程度情報)を用いてカテゴリの選択処理を行ってもよい。つまり、この場合、S9において、使用回数の最も多いカテゴリが選択され、S10において、使用回数の最も少ないカテゴリが選択されることになる。 In the present embodiment, the usage count (usage frequency) indicated in the usage history information is divided by the reception count to obtain the usage rate (usage degree information), and category selection processing is performed based on this usage rate. However, the category selection process may be performed using the number of uses (usage frequency, use degree information) indicated in the use history information without obtaining the use rate. That is, in this case, the category having the highest number of uses is selected in S9, and the category having the lowest number of uses is selected in S10.
 なお、上記した各実施形態における制御部30aの各部は、CPU(Central Processing Unit)などの演算手段が、ROM(Read Only Memory)やRAM(Random Access Memory)などの記憶手段に記憶されたプログラムを実行し、キーボードなどの入力手段、ディスプレイなどの出力手段、あるいは、インターフェース回路などの通信手段を制御することにより実現することができる。したがって、これらの手段を有するコンピュータが、上記プログラムを記録した記録媒体を読み取り、当該プログラムを実行するだけで、本実施形態の情報配信システム100の各種機能および各種処理を実現することができる。また、上記プログラムをリムーバブルな記録媒体に記録することにより、任意のコンピュータ上で上記の各種機能および各種処理を実現することができる。 In each of the above-described embodiments, each unit of the control unit 30a has a program stored in a storage unit such as a ROM (Read Only Memory) or a RAM (Random Access Memory) such as a CPU (Central Processing Unit). This can be realized by controlling input means such as a keyboard, output means such as a display, or communication means such as an interface circuit. Therefore, various functions and various processes of the information distribution system 100 of the present embodiment can be realized simply by a computer having these means reading the recording medium storing the above program and executing the program. In addition, by recording the program on a removable recording medium, the various functions and various processes described above can be realized on an arbitrary computer.
 この記録媒体としては、マイクロコンピュータで処理を行うために図示しないメモリ、例えばROMのようなものがプログラムメディアであっても良いし、また、図示していないが外部記憶装置としてプログラム読み取り装置が設けられ、そこに記録媒体を挿入することにより読み取り可能なプログラムメディアであっても良い。 As the recording medium, a program medium such as a memory (not shown) such as a ROM may be used for processing by the microcomputer, and a program reading device is provided as an external storage device (not shown). It may be a program medium that can be read by inserting a recording medium there.
 また、何れの場合でも、格納されているプログラムは、マイクロプロセッサがアクセスして実行される構成であることが好ましい。さらに、プログラムを読み出し、読み出されたプログラムは、マイクロコンピュータのプログラム記憶エリアにダウンロードされて、そのプログラムが実行される方式であることが好ましい。なお、このダウンロード用のプログラムは予め本体装置に格納されているものとする。 In any case, the stored program is preferably configured to be accessed and executed by a microprocessor. Furthermore, it is preferable that the program is read out, and the read program is downloaded to a program storage area of the microcomputer and the program is executed. It is assumed that this download program is stored in advance in the main unit.
 また、上記プログラムメディアとしては、本体と分離可能に構成される記録媒体であり、磁気テープやカセットテープ等のテープ系、フレキシブルディスクやハードディスク等の磁気ディスクやCD/MO/MD/DVD等のディスク系、ICカード(メモリカードを含む)等のカード系、あるいはマスクROM、EPROM(Erasable Programmable Read Only Memory)、EEPROM(登録商標;Electrically Erasable Programmable Read Only Memory)、フラッシュROM等による半導体メモリを含めた固定的にプログラムを担持する記録媒体等がある。 The program medium is a recording medium configured to be separable from the main body, such as a tape system such as a magnetic tape or a cassette tape, a magnetic disk such as a flexible disk or a hard disk, or a disk such as a CD / MO / MD / DVD. System, IC card (including memory card), etc., including mask ROM, EPROM (Erasable Programmable Read Only Memory), EEPROM (registered trademark; Electrically Erasable Programmable Read Only Memory), flash ROM, etc. There are recording media that carry a fixed program.
 また、インターネットを含む通信ネットワークを接続可能なシステム構成であれば、通信ネットワークからプログラムをダウンロードするように流動的にプログラムを担持する記録媒体であることが好ましい。 In addition, if the system configuration is capable of connecting to a communication network including the Internet, the recording medium is preferably a recording medium that fluidly carries the program so as to download the program from the communication network.
 さらに、このように通信ネットワークからプログラムをダウンロードする場合には、そのダウンロード用のプログラムは予め本体装置に格納しておくか、あるいは別な記録媒体からインストールされるものであることが好ましい。 Further, when the program is downloaded from the communication network in this way, it is preferable that the download program is stored in the main device in advance or installed from another recording medium.
 (実施形態の総括)
 前記の課題を解決するために、本実施形態の配信システムは、利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設(複合商業施設)に含まれる各施設(各商業施設)に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設(前記商業施設)にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備え、前記携帯端末は、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備え、前記サーバ装置は、前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定後の内容に合致するように更新する更新部と、前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る読取部と、前記読取部にて読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める使用程度情報出力部と、前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する選択部とを備え、前記選択部にて選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信するようになっていることを特徴とする。
(Summary of embodiment)
In order to solve the above problems, a distribution system according to the present embodiment includes a mobile terminal carried by a user, a base station that performs wireless communication with the mobile terminal, and each facility included in a complex facility (complex commercial facility) A reader / writer that is installed in each commercial facility and performs non-contact communication with the portable terminal when the portable terminal approaches, and is connected to the base station and the reader / writer, and is connected to the facility (the commercial facility). And a server device that performs distribution processing to distribute the coupons that can be used to the mobile terminal via the base station, and the mobile terminal determines the usage frequency of the coupon of the user of the mobile terminal of the facility. A storage unit that stores usage frequency information shown for each attribute; and when the portable terminal is connected to the reader / writer, the server device is installed in a facility where the reader / writer is installed. An update unit that determines that the coupon has been used and updates the usage frequency information to match the content after the determination, and the usage frequency information by connecting to the mobile terminal via the base station A usage level information output unit for obtaining, for each attribute, usage level information indicating the degree of usage of the coupon based on the usage frequency information read by the reading unit, and the usage A selection unit that selects an attribute of a facility that can use the coupon distributed in the distribution process based on the degree information, and distributes the coupon that can be used in the facility having the attribute selected by the selection unit It is characterized by being distributed by processing.
 本実施形態の配信システムは、前記属性別の前記利用者のクーポンの使用状況に応じて、属性(カテゴリ,業種)を選択し、選択した属性の施設にて使用可能なクーポンを前記利用者に配信する構成である。それゆえ、複合施設において、属性(業種)別の利用者のクーポンの使用状況に応じて、その利用者に適した属性の施設のクーポンを配信できるという効果を奏する。 The distribution system of the present embodiment selects an attribute (category, industry) according to the usage status of the user's coupon for each attribute, and gives the user a coupon that can be used in the facility of the selected attribute. It is a structure to deliver. Therefore, in the complex facility, there is an effect that the coupon of the facility having the attribute suitable for the user can be distributed according to the usage status of the coupon of the user for each attribute (business type).
 また、本実施形態の配信システムにおいて、前記選択部は、前記使用程度情報にて示されている使用の多さの程度が最も高い属性を選択するようになっていてもよい。 Further, in the distribution system of the present embodiment, the selection unit may select an attribute having the highest degree of use indicated by the use degree information.
 これにより、過去に頻繁にクーポンを利用している施設と同じ属性の施設のクーポンの配信を望む利用者に対して当該クーポンを配信でき、利用者の満足度を高めるクーポン配信を行えるという効果を奏する。 As a result, the coupon can be distributed to a user who wants to distribute a coupon of a facility having the same attribute as a facility that frequently uses the coupon in the past, and the coupon distribution can be performed to increase the satisfaction of the user. Play.
 また、クーポンの使用回数がゼロ或いは過度に少ない業種(属性)は利用者に全く興味が持たれていない可能性が高い。そして、このような業種の施設のクーポンを利用者に配信しても、利用者は煩わしく感じる可能性が高い。そこで、本発明の配信システムにおいて、前記選択部は、前記使用程度情報にて示されている使用の多さの程度が所定の基準よりも低い属性を前記選択の対象から除外することが好ましい。この構成によれば、利用者が興味を抱かないクーポンの配信を抑制でき、不必要なクーポンの配信によって利用者が煩わしく感じてしまう事を抑制できるという効果を奏する。 In addition, there is a high possibility that the user is not interested in the type of industry (attribute) in which the number of times the coupon is used is zero or excessively small. And even if the coupon of the facility of such an industry is distributed to a user, a user is likely to feel troublesome. Therefore, in the distribution system of the present invention, it is preferable that the selection unit excludes from the selection target an attribute whose degree of use indicated by the use degree information is lower than a predetermined reference. According to this configuration, it is possible to suppress the distribution of coupons that the user is not interested in, and to suppress the user from feeling troublesome due to the distribution of unnecessary coupons.
 また、クーポンの使用回数が多くはないもののゼロでもない属性がある場合、前記利用者が当該属性(業種)に興味を持っているものの、何らかの理由によって当該属性の施設をあまり利用していないようなケースが考えられる。施設側からすれば、このような利用者に対して当該属性の施設のクーポンを配信することによって、当該属性の施設のリピータを増加させたいという要望がある。そこで、本実施形態の配信システムにおいて、前記選択部は、前記使用程度情報にて示されている使用の多さの程度が所定の基準以上の属性のうち、前記の程度が最も低い属性を選択することが好ましい。これにより、ある業種(属性)に興味があるものの何らかの理由にて当該業種の施設の利用回数が少ない利用者を当該業種の施設に誘導でき、当該業種の施設のリピータを増加させることができることを期待できる。 Also, if there is an attribute that is not zero but is not zero, the user is interested in the attribute (industry), but for some reason does not seem to use the facility of the attribute so much Can be considered. From the facility side, there is a desire to increase the number of repeaters of the facility having the attribute by distributing the coupon of the facility having the attribute to such a user. Therefore, in the distribution system according to the present embodiment, the selection unit selects the attribute having the lowest degree among the attributes whose degree of frequent use indicated by the use degree information is equal to or greater than a predetermined reference. It is preferable to do. As a result, users who are interested in a certain type of industry (attribute), but for some reason may be able to guide users who use the facility in that industry to a small number of times, and increase the number of repeaters in that industry. I can expect.
 また、前記の課題を解決するために、本実施形態は、利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備えた配信システムの制御方法であって、前記携帯端末が、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備えており、前記サーバ装置が、前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定後の内容に合致するように更新する工程と、前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る工程と、読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める工程と、前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する工程と、選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信する工程とを実行するようになっている。これにより、複合施設において、属性(業種)別の利用者のクーポンの使用状況に応じて、その利用者に適した属性のクーポンを配信できるという効果を奏する。 In order to solve the above problems, the present embodiment is installed in each facility included in a complex facility, a portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and A reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station. A distribution system comprising a server device for performing distribution processing, wherein the mobile terminal indicates the usage frequency of the coupon of the user of the mobile terminal for each attribute of the facility A storage unit for storing information, and when the mobile device is connected to the reader / writer, the server device has the coupon at a facility where the reader / writer is installed. Determining what has been used, updating the usage frequency information to match the content after the determination, and connecting the mobile terminal via the base station to read the usage frequency information; Based on the read usage frequency information, a step of obtaining usage level information indicating the level of usage of the coupon for each attribute, and the distribution processing based on the usage level information The process of selecting the attribute of the facility which can use a coupon, and the process of distributing the coupon which can be used in the facility of the selected attribute by the said delivery process are performed. Thereby, in a complex facility, there exists an effect that the coupon of the attribute suitable for the user can be delivered according to the usage condition of the coupon of the user according to attribute (business type).
 また、前記の課題を解決するために、本実施形態は、利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備えた配信システムを制御する制御プログラムであって、前記携帯端末が、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備えており、前記サーバ装置のコンピュータに、前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定後の内容に合致するように更新する工程と、前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る工程と、読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める工程と、前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する工程と、選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信する工程とを実行させるようになっている。これにより、複合施設において、属性(業種)別の利用者のクーポンの使用状況に応じて、その利用者に適した属性のクーポンを配信できるという効果を奏する。 In order to solve the above problems, the present embodiment is installed in each facility included in a complex facility, a portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and A reader / writer that performs non-contact communication with the portable terminal when the portable terminal approaches, and the base station and the reader / writer are connected to the coupon that can be used in the facility via the base station. A control program for controlling a distribution system including a server device that performs distribution processing for distribution to the mobile terminal, for each attribute of the facility, the usage frequency of the coupon of the user of the mobile terminal A storage unit for storing usage frequency information; when the portable terminal is connected to the reader / writer in the computer of the server device, the reader / writer is installed; Determining that the coupon has been used in a facility, and updating the usage frequency information so as to match the content after the determination, and connecting to the mobile terminal via the base station and using the coupon A step of reading frequency information, a step of obtaining usage level information indicating the degree of use of the coupon based on the read usage frequency information for each attribute, and the distribution based on the usage level information The process of selecting the attribute of the facility which can use the coupon distributed by the process and the process of distributing the coupon usable at the facility having the selected attribute by the distribution process are executed. Thereby, in a complex facility, there exists an effect that the coupon of the attribute suitable for the user can be delivered according to the usage condition of the coupon of the user according to attribute (business type).
 また、本実施形態の制御プログラムはコンピュータ読み取り可能な記録媒体に記録されていてもよい。 Further, the control program of the present embodiment may be recorded on a computer-readable recording medium.
 本発明は上述した各実施形態に限定されるものではなく、請求項に示した範囲で種々の変更が可能であり、異なる実施形態にそれぞれ開示された技術的手段を適宜組み合わせて得られる実施形態についても本発明の技術的範囲に含まれる。 The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope shown in the claims, and embodiments obtained by appropriately combining technical means disclosed in different embodiments. Is also included in the technical scope of the present invention.
 本発明は複合施設の利用者に対してコンテンツを配信する情報配信システムに利用できる。 The present invention can be used in an information distribution system that distributes contents to users of a complex facility.
  20   リーダライタ
  30   サーバ装置
  30a  制御部
  100  情報配信システム(配信システム)
  200  携帯端末
  202c 記憶部
  301  処理対象選択部
  302  読取部
  303  使用率算出部(使用程度情報出力部)
  304  可否情報更新部
  305  カテゴリ選択部(選択部)
  306  クーポン配信部
  307  情報管理部(更新部)
  AT   アンテナ(基地局)
20 Reader / Writer 30 Server Device 30a Control Unit 100 Information Distribution System (Distribution System)
DESCRIPTION OF SYMBOLS 200 Portable terminal 202c Memory | storage part 301 Process target selection part 302 Reading part 303 Usage rate calculation part (usage degree information output part)
304 Availability information update unit 305 Category selection unit (selection unit)
306 Coupon distribution unit 307 Information management unit (update unit)
AT antenna (base station)

Claims (7)

  1.  利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備え、
     前記携帯端末は、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備え、
     前記サーバ装置は、
     前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定の後の内容に合致するように更新する更新部と、
     前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る読取部と、
     前記読取部にて読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める使用程度情報出力部と、
     前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する選択部とを備え、
     前記選択部にて選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信するようになっていることを特徴とする配信システム。
    A portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and a reader / writer that is installed in each facility included in a complex facility and performs non-contact communication with the portable terminal when the portable terminal approaches And a server device that is connected to the base station and the reader / writer, and performs a distribution process of distributing coupons usable at the facility to the mobile terminal via the base station,
    The mobile terminal includes a storage unit that stores use frequency information indicating the use frequency of the coupon of the user of the mobile terminal for each attribute of the facility,
    The server device
    When the portable terminal is connected to the reader / writer, it is determined that the coupon has been used in a facility where the reader / writer is installed, and the usage frequency information matches the content after the determination. An update unit to update to,
    A reading unit that connects to the mobile terminal via the base station and reads the usage frequency information;
    Based on the usage frequency information read by the reading unit, a usage level information output unit for obtaining usage level information indicating the degree of usage of the coupon for each attribute,
    A selection unit that selects an attribute of a facility that can use the coupon distributed in the distribution process based on the use degree information;
    A distribution system characterized in that a coupon usable at a facility having an attribute selected by the selection unit is distributed by the distribution process.
  2.  前記選択部は、前記使用程度情報にて示されている使用の多さの程度が最も高い属性を選択することを特徴とする請求項1に記載の配信システム。 The distribution system according to claim 1, wherein the selection unit selects an attribute having the highest degree of use indicated in the use degree information.
  3.  前記選択部は、前記使用程度情報にて示されている使用の多さの程度が所定の基準よりも低い属性を前記選択の対象から除外することを特徴とする請求項1または2に記載の配信システム。 3. The selection unit according to claim 1, wherein the selection unit excludes, from the selection target, an attribute whose degree of use indicated by the use degree information is lower than a predetermined reference. Distribution system.
  4.  前記選択部は、前記使用程度情報にて示されている使用の多さの程度が所定の基準以上の属性のうち、前記の程度が最も低い属性を選択することを特徴とする請求項3に記載の配信システム。 The said selection part selects the attribute with the said lowest degree among the attributes whose degree of abundant use shown by the said use degree information is more than a predetermined reference | standard. The delivery system described.
  5.  利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備えた配信システムの制御方法であって、
     前記携帯端末が、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備えており、
     前記サーバ装置が、
     前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定の後の内容に合致するように更新する工程と、
     前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る工程と、
     読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める工程と、
     前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する工程と、
     選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信する工程とを実行するようになっている配信システムの制御方法。
    A portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and a reader / writer that is installed in each facility included in a complex facility and performs non-contact communication with the portable terminal when the portable terminal approaches And a server device that is connected to the base station and the reader / writer and performs a distribution process of distributing coupons usable at the facility to the mobile terminal via the base station. A control method,
    The mobile terminal includes a storage unit that stores use frequency information indicating the use frequency of the coupon of the user of the mobile terminal for each attribute of the facility,
    The server device is
    When the portable terminal is connected to the reader / writer, it is determined that the coupon has been used in a facility where the reader / writer is installed, and the usage frequency information matches the content after the determination. The process of updating to
    Connecting to the mobile terminal via the base station and reading the usage frequency information;
    Based on the read usage frequency information, a step of obtaining usage degree information indicating the degree of use of the coupon for each attribute;
    Selecting an attribute of a facility that can use the coupon distributed in the distribution process based on the use degree information;
    A distribution system control method configured to execute a step of distributing a coupon usable in a facility having a selected attribute in the distribution process.
  6.  利用者が携帯する携帯端末と、前記携帯端末と無線通信を行う基地局と、複合施設に含まれる各施設に設置されており前記携帯端末が接近すると当該携帯端末と非接触通信を行うリーダライタと、前記基地局および前記リーダライタと接続されており、前記施設にて使用可能なクーポンを、前記基地局を介して前記携帯端末に配信する配信処理を行うサーバ装置とを備えた配信システムを制御する制御プログラムであって、
     前記携帯端末が、当該携帯端末の利用者の前記クーポンの使用頻度を前記施設の属性毎に示した使用頻度情報を記憶する記憶部を備えており、
     前記サーバ装置のコンピュータに、
     前記携帯端末が前記リーダライタに接続された場合、このリーダライタが設置されている施設において前記クーポンが使用されたもの判定して、前記使用頻度情報を、前記判定の後の内容に合致するように更新する工程と、
     前記基地局を介して前記携帯端末と接続して前記使用頻度情報を読み取る工程と、
     読み取られた使用頻度情報に基づき、前記クーポンの使用の多さの程度を示した使用程度情報を前記属性毎に求める工程と、
     前記使用程度情報に基づいて、前記配信処理にて配信されるクーポンを使用できる施設の属性を選択する工程と、
     選択された属性の施設にて使用可能なクーポンを前記配信処理にて配信する工程とを実行させる制御プログラム。
    A portable terminal carried by a user, a base station that performs wireless communication with the portable terminal, and a reader / writer that is installed in each facility included in a complex facility and performs non-contact communication with the portable terminal when the portable terminal approaches And a server system that is connected to the base station and the reader / writer and performs a distribution process of distributing coupons usable at the facility to the mobile terminal via the base station. A control program for controlling,
    The mobile terminal includes a storage unit that stores use frequency information indicating the use frequency of the coupon of the user of the mobile terminal for each attribute of the facility,
    In the computer of the server device,
    When the portable terminal is connected to the reader / writer, it is determined that the coupon has been used in a facility where the reader / writer is installed, and the usage frequency information matches the content after the determination. The process of updating to
    Connecting to the mobile terminal via the base station and reading the usage frequency information;
    Based on the read usage frequency information, a step of obtaining usage degree information indicating the degree of use of the coupon for each attribute;
    Selecting an attribute of a facility that can use the coupon distributed in the distribution process based on the use degree information;
    The control program which performs the process which distributes the coupon which can be used in the facility of the selected attribute by the said delivery process.
  7.  請求項6に記載の制御プログラムを記録したコンピュータ読み取り可能な記録媒体。 A computer-readable recording medium on which the control program according to claim 6 is recorded.
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