WO2012151646A1 - System for synchronising television content and interactivity with personal devices connected to the internet or mobile networks - Google Patents

System for synchronising television content and interactivity with personal devices connected to the internet or mobile networks Download PDF

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Publication number
WO2012151646A1
WO2012151646A1 PCT/BR2011/000444 BR2011000444W WO2012151646A1 WO 2012151646 A1 WO2012151646 A1 WO 2012151646A1 BR 2011000444 W BR2011000444 W BR 2011000444W WO 2012151646 A1 WO2012151646 A1 WO 2012151646A1
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Prior art keywords
tv
system
content
advertising
mobile
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PCT/BR2011/000444
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French (fr)
Portuguese (pt)
Inventor
Gustavo MILLS
Jan SCHNÜRLE
Ricardo SÉ CESTARI
Marcelo SÉ DE FREITAS
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Mills Gustavo
Schnuerle Jan
Se Cestari Ricardo
Se De Freitas Marcelo
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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/20Network-specific arrangements or communication protocols supporting networked applications involving third party service providers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/02Network-specific arrangements or communication protocols supporting networked applications involving the use of web-based technology, e.g. hyper text transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/4104Structure of client; Structure of client peripherals using peripherals receiving signals from specially adapted client devices
    • H04N21/4126Structure of client; Structure of client peripherals using peripherals receiving signals from specially adapted client devices portable device, e.g. remote control with a display, PDA, mobile phone
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/4302Content synchronization processes, e.g. decoder synchronization
    • H04N21/4307Synchronizing display of multiple content streams, e.g. synchronisation of audio and video output or enabling or disabling interactive icons for a given period of time
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television, VOD [Video On Demand]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The present patent relates to an integrated technological solution that involves a system and method for delivering interactive content synchronised with commercial content and broadcasts of an open or closed television broadcasting schedule. The interactive content is delivered by means of software and widgets in a second screen, other than that of the television set, that is part of mobile devices, computers or any device connected to the Internet. Synchronisation with the broadcasts is achieved by means of a signal that identifies each broadcasting element and is transmitted by the broadcaster to the system according to the invention, at the same time as the broadcast or in advance. This method and system allow the presentation of interactive mini-applications on web, mobile and social network platforms in synchrony with the broadcasting schedule and commercials carried by television broadcasters, with the objective of presenting information and allowing closer contact between the television audience, the broadcasts and advertisers, in that it makes interaction possible with the entire content displayed by a TV broadcaster on a national or regional network.

Description

SYSTEM FOR TELEVISION CONTENT TIMING AND ALLOWANCE FOR INTERACTIVE TO A PERSONAL DEVICES CONNECTED TO THE INTERNET OR MOBILE NETWORK

Field of invention

This patent invention relates to method and system that allows synchronization of program content and advertising carried on through television, through mobile devices, internet and social networks, through programming iíem identifier Sinai being conveyed Sinai this that is sent by the TV station for software and inventor platform available to the user.

The method and system enable MINL-apiicativos (widgets) inter 3t; vc≤ web platforms, mebiie and social networks, are presented to the user in sync with the program schedule and advertising aired by television broadcasters. Thus, the user can get detailed, information ε Interactive to program content and commercials aired on TV. Examples of information and interaction made possible by this method and system are: the advertiser's location, refers to the price, detailed and additional product videos information, purchase products and services, posting comments, dissemination of content in social networks, registration for participation contests and promotions, shopping coietívas., payments, among numerous other possibilities. Information and interactive content related to advertisements and program content shown on TV are available synchronously via software and displayed on mobile devices such as, mobile phones, smartphones, tablets, PCs, iPads, laptops, desktops, or any device connected to the Internet.

The mterativo content is delivered through software and widgets on a second screen, unlike television, present in mobile devices, computers or any device connected to the internet.

The sync with the programming is performed by final ¼k identifier of each programming item sent by the issuer to the inventor of the system in real time to the schedule or in advance. This signal is sent munity television station for the software and the inventor platform so that they deliver interactive content making it available on mobile platforms, web or social networks. This signal may be the large "slate" of the programming item or cusíomizado signal delivered via computer network (internet or direct iink) or delivered through the own programming broadcast signal and picked up by the inventor of the system.

Thus, this method and system enable minl- interactive applications for web platforms, mobile and social networks, are presented in sync with the program schedule and advertising served pean television stations, enabling the rapprochement between viewers, programming and advertisers by allowing iníeração related to any content displayed by the TV station, in national or regional network.

Application Field The field of application of this method and system is geared to the mass media applied in numerous sectors, aimed primarily at the advertising segment. The increase in time devoted to consumption of content in interactive media such as internet and mobile phone has reduced the consumer's attention time dedicated to television. For this reason, in some European countries, investments in advertising in the inter net are superior to television. The United States follow the same trend and in Brazil, the largest communication medium growth in 2010 was internet.

The penetration of mobile phones, smartphones, tablets and

Figure imgf000005_0001

zam to find more information on content and messages from TV that interest them.

Television as a medium of communication greater penetration in Brazil, atuaímente does not allow effective interaction between its viewers, programming and advertisers. The objective of this patent is to bring interactivity and relationship with consumers to the television medium through a second screen, without the need for significant investments in INF eestrutura the TV network, consumer-hardware change or significant change in the way consumers watch TV. State of the Art

Traditional media are challenged to increase interactivity with your audience. Due to the spread of the internet, there are some initiatives to link the TV to the internet.

Initiative 1: Digital TV in Brazil

In Brazil, TV-based initiatives type! interatlva are based on reaiizada interactivity through interactive content delivery ¾ue software in the TV screen. The main of these softwares is the DTVi (formerly Ginga), an middieware installed in the TV or in a set top box connected to the TV, which allows interactivity between the issuer and the teíespectador. This interaction, in this model, is performed by usuano via the remote control of the TV or Set Top Box and the interactive content is displayed on the TV screen itself.

This demand model:

* Large TV network investments to build an infrastructure that delivers interactive content, and to develop their own interactive conteuoo. ¾ - * Investment by teíespectador who have to buy new hardware (SetTopBox TV) that is compatible with this interactivity.

* Remote controls intuitive and easier to use, so the user can interact properly.

* Viewer habit change, since the in- teratividade will disrupt normal content being broadcast TV munity.

Initiative 2: interactivity Over The Top Internet munity

Other initiatives are Internet content delivery systems to a TV through applications installed on the operating system of the TV or Set Top Boxes connected to TV (eg. Apple TV, Roku, Sony Internet Television, Google TV, etc). Through these systems, the user interacts with menus in TV and seiecíona movies, programs, and content you want to watch. However, there is an interaction or sync with the programming or advertising televised in sign one-to-many (broadcasting) broadcast TV or cable. The content presented is the internet, as if the user were using the TV eating a device to surf the internet, and not something that provides interactivity with programming being broadcast at the time. · * This works! in Brasi !.

Article below the magazine "May & Message" (page 88, 18 April 2011) reports so ciara the situation of these technologies in the Brazilian current scenario: It's still reduced supply apparatus with

DTVi old Ginga, middleware that allows int ratividade between broadcaster and viewer, and especially interactive content in Brazilian digital TV. This can cause the connected TVs (which allow access to Internet applications) and services over-the-top (making the delivery of video ¾ via the Internet through various devices connected PC, notebook, tablet and mobile) take the lead on the interactivity of digital TV and take consumer preference when buying a new TV.

So the TV cycle digitai interactive closes, three links need to be used: broadcasters, TVe manufacturers, the most impor-. tant, the consumer.

The market players from the World Cup in South Africa, remains strong. According to the Ministry of Communications (Minicom), just last year, 15 million television sets were sold equipped with devices that enable the conversion of analog signal stop digital.

Brazilians are fanatical about TV as the 2009 National Household Survey data, 96% of national households (over 56 million households) have, at least, a TV set. Therefore, there is still a large space to fill that basis. The problem is that the Brazilian Digital TV System

(SBTVD) not takes off as expected by the market and the government. Introduced in late 2007 in the city of São Paulo, digital TV arrived without a major promises interactivity. Only at the end of last year, so the specifications of the Ginga, atuai DTVi, were certified by the International Telecommunication Union (ITU) as a valid standard of Interactivity for Digital TV. It was not until that moment that began to appear the first efetivamsnte interactive applications.

Little content.

Interactivity depends, above all, the TV stations open. In the case of the major networks in Brazil: Globo, Record, SBT, Band, RedeTVe Culture. The networks have to transmit in its programming, api ¾ captive to the viewer. Consumers, in turn, must necessarily be equipped with a TV with digital converter that already contains DTVi. Still, that user will need to have available a connection to broadband because it is through this connection that enables the return channel between residênòa-station transmitter. The main Brazilian broadcaster Globo, currently has 30 hours of informative content semanai programming, says the director of engineering at TV Globo São Paulo, Raymundo Barros. "We believe strongly in Ginga. Interactive TV will enrich the experience of watching TV with access to additional information" In the future, cutivo imple- you agree that could be developed t-commerce models (televisión commerce or purchase products directly by the mind TV). "The Globe is a strategic decision in which interactive applications are always related to program content, eat Araguaia novel, for example," says Barros. Of the 30 interactive hours mentioned by the executive, are three novels (the night range), football jogcs and, until March, as entertainment, there was also the program Big Brother Brazil. The interactive applications are still quite simple. In the case of novels, the viewer can read synopses of previous chapters, share information with other users and accessor files and profile photos of the cast of the station. In the case of programs such as Big Brother, interactivity was to give opinions if a participant (Maria) should stick to one or the other "brother" of the house (and Wesley Mau Mau).

Also the band has just announced the launch of an interactive application based on DTVi. It is an application of the Jornal da Band, which brings the profile of presenters Joelmir Beting, Ricardo Boechat and Ticiana ¾ Villas Boas and also news highlights the areas national, international, sports and politics. Developed by HXD Interactive Television, the application provides, in a second phase, more features such as the possibility of participation in polls and even the evaluation of the impact of a given story in real time. Barros estimates that Brazil has a small park of interactive TVs: only two million devices were on the market. "You need to expand the ecosystem of mterativa TV, to include payment models. There are some models that generate revenue per message (SMS) with the cell. But so far, this is what we can do. We want to expand, but before the onetização we have to popularize the interactive TV "argues.

For the director of Globo, the connected TV and other over-the-top devices (OTT) make sense. "We already have a broadband relative mass that shows the audience. The on de- mand services begin to be significant. The Globe currently develops a platform for delivery of OTT content, the most successful side is the US service delivery American videos on dernaná Netflix. "national Software.

The Entertainment and Interactivity for Digital TV EITV, a company formed by former students dd Unicamp also developed software for creating interactive applications that allow, for example, developing interactive applications very simply. It is a user friendly tool that can help unleash the mterativo content. The director of EITV, Rodrigo Araújo, recalls that the specification was approved by DTVi Kingdom International Telecommunication Union (ITU) only at the end of last year, which increases the possibility of making the mandatory standard ^

But he warns, "the connected TVs (TV or broadband) are not compatible with the DTVi".

The EITV Developer Suite developed by the company from Campinas (SP) causes the creation of interactive applications is much friendlier, ensures Araújo. If a station wants to provide statistical information about a football game, the software allows the development of simple icons for it exemplifies the executive. "The software for developing applications for the DTVi is fully compatible with the Brazilian Digital TV System (SBTVD)" he says. Araujo, who already supplies equipment to over one hundred stations (network bollards and relay - ras), says that the software is also suitable for the production of conteúdom 'terativo by broadcasters, advertising agencies and independent producers.

Options DTVi

Among the major TV manufacturers are few who already offer devices with DTVi. Unlike TV offering connected (or broadband TV), specimens of which are manufactured by virtually all brands. Entres companies already boarding DTVi on the TV, are Sony, Panasonic, Philips and LG. For Panasonic, according to the product analyst Daniel Kawano, Brazil is the third most important market in the world with people connected to the TV. "It loses only to the United States and Canada" he says. Panasonic with internet models have about 30 applications. "We work with the Globe and S8T for software development" says product manager claw Sony TVs, Luciano Bottura. Currently, 100% of Sony TVs come standard with internet loaded with over 30 apps. But not all have DTVi.

In the United States, according to the government standard, from this year are only marketed broadband TV sets. Forrester Research's estimation indicates that the existing 2 million connected TVs in 2010 will move later this year to 43 million sets, which means that 30% of US households will be covered with broadband TV. On the other hand, the same study shows that 40% of owners of broadband users TVs solemnly ignore applications to the TV with internet and comumenie, do not use the applications that are already embedded in the device.

Other initiatives in some way related to interac- tivity.

As is generally known, are on the market various systems, processes and implementation of software sales and advertising, as well as various forms of media synchronization, conducted by telephone, fax, email, SMS, which allows the user to interfere the con- tent of programming. The imperative is also already carried out by remote control and console eietrônicos games, which allows the user to take ownership of the transmitted object so you can play, record and plan to watch the program content whenever you want and can cite, exemplified:

The patent application PÍ0106484-3 entitled "System of interactive participation in ΐν programs from messages generated in cell teiefone", it is particularly a system that promotes interactive participation of people in general in several television programs, either in the areas of journalism, sport, entertainment, educational and other, by sending questions and answers in the form of written messages generated in own ceiuiar teiefone; ceiuiares operates TDMA, CDMA, GSM é¼, the technology can be used by broadcasters open channel, such as pay-TV, or cable; the system includes an operator, represented by the module, and a television station, represented by the module, which use as an interface, a proprietary system, represented by the module; the operator can operate the systems TDMA / CDMA / GSM by corresponding mobile devices; the carrier module is also an operator messaging server, which is triggered by said ceiuiares and exchange information phones with proprietary system, as well as the AC service system cíiente / ticketing and pre subscriber platform -pagos: the proprietary system includes an administration module, maintenance and monitoring, as well as a data module and statistics of participation, one cdrs generation module and finally a publishing module of the messages on tV, this passing the message to the tv station (2).

The patent application PI0200375-7 entitled "System apH- ed in phone ceiuiar with interactivity principle", is a system embedded within the cell teiefone that enables participation in time REAI the participating public, once memorized the number of vehicles of participants from the region communication, can at that moment, directly access the program that is making a call, and for example, voting in a national survey. Essentially consists of an interactive cell phone, can receive input telephony signal), median- you to trigger your alphanumeric panel, programming the same the desired numbers. Since the information processed internally, and with a simple tap the send button, automatically follow via cane! transmission, connecting directly with the media. ■

The MU7502472-1 patent application entitled

"Interactive system of distributed hypermedia" aims to enable / interactivity in television programs, by offering by the respective broadcasters or service providers, hipsrbases information and services submitted by network bidireciona conventional communication! (Network te- lefônica for example) and received by users for microprocessor devices (personal computer for example). Such hiperbases will be synchronized with the programming ievada outdoor munity station you tuned by the user through your TV receiver will this interact with programming. The patent application PI0200376-7 entitled "System implemented in principle with cell phone-integer activity." Especially an embedded system within the cell phone that enables third time participating in area! the participating public, once memorized the number of the media participants from the region, to that very moment, directly access the program that is making a call, and for example, in a national survey veto. It consists essentially of a cefula phone - interactive, you can receive input telephony signal, by driving your Alphanumeric panel, programming the same the desired numbers. Since the information processed internally, and with a simple tap the send button, automatically follow via cane! transmission, connecting directly with the media.

The patent application MU8401500-4 titled "Interactive Mobile Panel for demonstration messages sent by mobile phone.", Belonging to the technological sector willing eietrônicos panels within closed environments, as well as other appropriate locations and includes an appropriate panel structure in mind dimensions approximately 0.9m wide by 0; 0,06n 2m tall and thick thin metal sheet and fixed by IEVE leather strap made in a person's body and carried by Party internal environment in general being characterized by a surface in which there is a display IEDs or journeyman! electronic, which shows messages or 'torpedoes' flirtatious sent via cell phone by res frequentado-. At the top of the equipment has an audio output for connecting a headset at berth by a beep announces the arrival of a new message or 'torpedo'. In its iateraí are access buttons, which are controlled by the operator (a) and responsible Peio system control and allow select the machine's functions, and control messages {depending on the content) to be displayed or not, for through display the operator (a) have prior access to the messages and the same release the same for the journeyman! electronic or not, and on the same side, it is installed the! iga button and off, responsible Peio ControI the system power supply. Patent PI040.2551-2 entitled "Electronic system of classified ads using mobile device." Characterized by a client / server between the mobile device and an ad server receiving necessarily interconnected by a data network that operate on the cellular network and optionally supplemented by a network internet and / or intranet. After receiving the notice the system should be able to process the protocol used to send a notice, render the ad, put io in a row in order of arrives and en- via it to at least urn outputs namely: a) video signal b) internet site c) wap site d) publication Papei.

The request for PI0404802-4 patent entitled "Interactive Mobile Panel for demonstration messages sent by mobile phone or peripherals." Belonging to the technological sector of portable electronic billboards ^ and comprises a suitable panel structure having reduced dimensions, thin and light sheet metal fixed by AICA made of leather or synthetic material in a person's body and carried by the operator (a) being characterized in that Quality on a surface! there is a díspiay LEDs or journeyman! electronic. which shows messages or 'torpedoes' sent via cell phone by regulars pre parties or messages - programmed by keyboard or PC for display advertising on the streets. At the top of the equipment has an audio output for connecting a headset in which by a beep announces the arrival of a new message or 'torpedo' shown on a display. On its side lying access buttons that are controlled by the operator (a) and a DIN connector 05 pins or similar, for connecting a teciado for programming, as well as a DB9 RS485 or similar, if necessary connection in a pc for prior programming of messages to be displayed, and on the same side, is installed the power button on and off, which controls the system power supply.

Patent MU8900033-1 U2, it is an improvement to a radio device provided for tuning 2011/000444 and

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execution, via internet access, national and international broadcasters that. uses for such, their hardware and software for coupling.

Patent privilege of invention PI0301396-0 A2, which deals with softw are shopping for logistics on the Internet, consisting of a system via internet that enables technical and commercial intermediation between a logistics company and companies interested in listing services , purchasing and distribution of products, practically outsourcing this type of service. The logistics system for internet shopping is divided into twelve stages. The advantage of offering the ciient¾ practically, versatile and low cost all the steps involved in a purchasing system.

Patent PI9906952-0 A2, entitled "PROCESS TO FACILITATE A SCHEDULE OF A CONTROL DEVICE THAT SOFTWARE PROGRAM IS CONTAINED IN A HALF £ L - COMPUTER Givel FOR EXECUTION IN A COMPUTER, ITS CONTROL DEVICE SOFTWARE OBJECT THAT iS CONTAINED iN a COMPUTER READABLE MEDIUM iN a WEB SITE, E, CLEARANCE PROCESS a USER tO CUSTOMIZE a cONTROL dEVICE "is an Internet-based service provided for updating a programmable control device. An Internet site contains links to subordinate control the device and feature option information which podern be transferred to the programmable control as a graphic user interface (GUI). A user interface is provided on the website for the user to specify a device to facilmen- you! Ve, and thereafter selectively download the interface and control information that are available to the target device. The web site also contains links to other settings providers and macros, such as system integrators who provide interfaces based on urn inventory of controllable user eauipamentc, aficionados who share configurations and macros you think are useful, and so on Order patent PI03013S6-0 A2 entitled "

SOFTWARE FOR SHOPPING MA INTERNET LOGISTICS ", consists of a system via internet that enables technical and co erciaimente intermediation between a logistics company and companies interested in quotation services., Purchasing and distribution of products, practically outsourcing this ¾ type of service . the logistics system for internet shopping is divided into twelve stages. the advantage to offer the customer a practical way, versatile and 3 low cost all the steps involved in a purchasing system.

The patent application PI0411346-2 A2, entitled "Me - ALL, SYSTEM AND SOFTWARE FOR INTERACTIVE COMMUNICATION AND ANALYSIS", refers to a method, system and software for interactive communication to a user in response to electrical signals generated Peio user include: (a) the provision of an interactive display for the user representative target lists items; (B) receiving the detected electrical signals generated by the u suário in response to the interactive display; (C) processing and converting the detected electrical signals into digital data; and (D) analyzing the digital data associated with the user seieção on a list of target items presented to the user using the interactive display. The steps (A) to (D) are repeated iteratively, based on a hierarchical reiação of target lists items presented to the user for seieção a target item desired Peio user. Existing systems and already known in the market do not allow the user to have synchronized access to more detailed information of products / services distributed in advertising campaigns on TV, such as the manufacturer's data or advertiser, local sales, price, suppliers, etc. In this way, so you can have access to this information you have to make a paraiela research or contact the television station.

The same applies to content of broadcast programs so that the user has synchronized access the information ^ hewn local people, indexes, objects etc, Xera to conduct your own research or use tnteratividade on the same screen and remote control provided by inefficient model TV Digita! Interactive.

Interactivity performed with the known TV content is held from messages sent by email, phone, SMS, fax, remote control and game consoles, but there is a process of interaction from a apareiho move !, web or social networks, which holds a widget (a widget is a component of a graphical user interface (GUI), which includes windows, buttons, menus, icons, scroll bars, etc.), specific that allows direct canai, appropriate and continue to the program- ming and advertisers of various media (such as TV, Radio, Cinema, print media, indcor and abroad. Technical innovation

In order to offer technical alternatives to address these needs, the author developed a method and system to re- solve the problems mentioned above. The invention is an interactive solution for mobiíe environments / web / social networking, and can be considered a revolution of the relationship between viewers, programming and advertisers to permit i r synchronized interaction to all content displayed by the TV station through a second screen without the intrusion on the TV appliance.

The invention also extends the level of design and production of advertising for web and mobile platforms.

The service adds value to traditional advertising formats marketed on television, extends the amount and type of irfè conveyed formations, connects consumers to brands and products served in an innovative way and represents a significant growth of revenue for the broadcaster and advertising agencies.

The inventor of the system uses techniques of availability of specific content related to advertising,! Astrea- of software technology to bring interactivity, social media and considerable increase in revenue for the television medium, without the need for significant investments in infrastructure munity station Peio or user.

One of the system innovations and inventor of the method is the use of software installed on mobile {smartphones, tablets, etc. ) Or available via web and integrated with social networks that allows the presentation of synchronized conteúào with programming and advertising carried on TV or other traditional media (radio, print media, etc.), without the need for direct interaction with the device TV or Set Top Box.

The content is presented in a SECOND SCREEN, tíife- paddle TV, to the user. In this case, you can receive additional information of an advertising without interfering with the experience of other viewers with the same TV, In another example, users may in SGUS smartphone or tab! Personal ets, interacting with a widget from a starting futeboi and commenting at the same time on their online social networks on the match without interfering with the TV web. Another difference is the use of sync via one IDENTIFIER SIGNAL programming item that is being conveyed, Sinai this is SENT FROM TV OF THE ISSUER FOR THE SOFTWARE AND INVENTOR DECK so that they deliver the íníerativo content disponibiiizando it on mobile platforms or web. This signal can be the number of "daquete" item of progra ^ tion or a custom Sinai delivered via web (internet or direct íínk) or delivered through the Sinai own transmission schedule and picked up by the inventor of the system.

A third difference is the use of synchronization ADVERTISING CONTENT TV for a person to use platform !, as a smartphone, tabiet PC, notebook, desktop, or any device connected to the internet.

So, how plain exempío we can cite the products advertised in merchandising novels. Information about the product advertised in that moment, for this application system will be available in detail in the user ceiuiar, or even enabling the sale of the product at the same time ,, utiiizar.do a new strategy to enable the use of data generated pei TV for instant availability on mobile devices of users.

The system enables the active participation and user rnúíua (teiespectador emitter-receiver) in the content over the Internet in real time, which is effective in conditions coiaborativas content production by the user. The sync with the programming is performed by signal identifier of each programming item sent by the issuer to the inventor of the system in real time to the schedule or in advance. This method and system enable mini-apiicativos interactive in plata - web forms, mobile and social networks, are presented in sync with the program schedule and advertising served pean television stations, whose purpose is to provide information and facilitate the rapprochement between viewers, programming and advertisers by allowing interaction related to any content displayed oeía TV broadcaster in national or regional network. System Description and Drawings

In order to have a perfect understanding of what had been developed are appended illustrative drawings to which reference numerals azem, together with a detailed description below, in which: Description of Figure 01 - Components and Method

System Inventor

The "METHOD AND SYSTEM FOR PAIRING AND ALLOWING 1NTERATIVIDADE OF COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGN is serving .. THIS SIGN IS SENT bY tHE ISSUER fOR TV AND iNVENTOR SOFTWARE PLATFORM "inventor has the following components, according to the figure. 01:

(A) A Portal of the Issuer where the broadcaster or its affiliates manage: the synchronization of its program schedule, the approval of third-party widgets, and widgets of your schedule. This portal can be implemented in web language or as a software. desktop.

(B) A Publisher Portal, where the advertiser or the advertiser's advertising agents (advertising agencies) submit content and widgets to be synchronized with the TV network programming. This portal can be implemented in web language or as a desktop software.

(C) The Synchronization and Content Distribution System. This system: i. Receives and stores the information in the portals of E½ missora and the Advertiser; 2. Organizes the content synchronization and widgets submitted by advertisers; 3. Distribute content and widgets to Mobile applications, Web and Social Networking; 4, Management and atuaiiza versions of applications and .widgets in all portals and applications. This system consists of Database subsystems, Web servers, Load Distributors _and Traffic, Content Delivery Managers, Managers applications, among others.

(D) Ap! Icatwo Mobile, which will be used Peio public / user to receive content and widgets synchronized with TV programming. They will be developed several versions of Applications Obi- le for mobile phones, smartphones, tab! Ets and other devices mobile. Each version will be developed in language and more appropriate platform for the operating system of the machine in question.

(E) Web Application, which will also be used by the public / user to receive content and widgets synchronized with the program- ming of the TV. Web Application versions or variations will be developed to support Internet browsers, most commonly used by the market. 11 000444

(F) NC 'KeaeS JCJaii 21, u-mut

public / user to receive content and idgets synchronized with the TV programming. They will develop applications for social networks commonly used by market, language and more appropriate platform for each network. Figure 02a shows a System Macro Vision for synchronization Advertising Content:

1) Client / Advertiser producer hires agency for the creation and development of advertising campaign.

2} Agency purchase interactive inserts you! Evi¾ are {synchronization with the system developed by the inventor). Agency produces the TV commercial and sends the movie to be aired on network TV.

3) Agency develops mini-application (widget) related to the TV movie, but specially developed for the inventor of the system, which will enable the user interaction. Agency shall submit the wid- get in the inventor via Portai Advertiser platform. The inventor of the system approves the widget.

4) TV network sends to the inventor of the system, real-time manner and synchronized with televised programming, a signal identifier for each item on your schedule. This signal can be the number of "slate" of the programming item or a custom signal delivered via computer network (internet or direct iink) or delivered through the own programming broadcast signal and picked up by the inventor of the system.

The content of the programming grid and widget are available via components Synchronization System and Content Distribution and are delivered to the user via Mobile Application, Web Application or Application Social Networks. This content and its widget are also available for viewing and future use. Figure 02b shows a System Macro Vision for TV Shows content synchronization:

1) The producer's own network TV content unit (or outsourced) creates the video (or film live) and sends the video to be televised for the speed transmission system <SSAO the TV network,

2) We operate the production unit manage the widget related to the program via Portai the Issuer or via software itself (if used own widget)

3) The door! the Issuer communicates with the siste? ma Synchronization and Content Distribution exchanging information

4) TV network sends to the inventor of the system, real-time manner and synchronized with televised programming, a signal identifier for each item on your schedule. This signal can be the number of "slate" of programming or sina item! custom delivered via web (internet or direct iink) or delivered through the own transmission signal programming and picked up by the inventor of the system.

16 The content of the programming grid and widget are available via components Synchronization System and Content Distribution and are delivered to the user via Mobile Application, Application Web Application or Social Networks. This content and its widget are also available for viewing and future use.

Figure 03 shows a view of the installation, configuration and use of the Mobile Application User:

Case 1: The user installs the Mobile Application developed Peio inventor.

Process 2: The updated έ application if necessary. Process 3: 0 user signs up, if necessary. Process 4: The application checks the Internet connection. Process 5: The application verifies connectivity with GPS and telephony network triangulation to determine the user's geolocation.

Process 6: The grid of programming of television stations is updated in the application.

Process 7: The program schedule with a "ndiçg widgets ads / program content, the user is presented synchronously with television programming.

Process 8: The user selects an item from the program schedule, triggering your widget. The widget goes through a verification process and update, if necessary, and is presented to the user. The widget displays information about the content / ad to the user. Process 9: User interacts with the widget.

Process 10: user interaction Depending on the widget presents apíicativo settings options. The user configures the application. The widget displays a result of the interaction.

Figure 04 presents an overview of the use of captive ApSs- web or social networks;

Process 1: User accesses the inventor of the system via the web interface or via social network.

Process 2: The program schedule, with an index of widgets ads / program content, the user is presented synchronously with television programming. Process 3: The user seieciona an item from the program schedule, triggering your widget. The widget displays information about the content / ad to the user.

Process 4: The user interacts with the widget. Process 5: user interaction Depending on the widget presents "application settings options, inventor of the web system The user configures the web apiicativo the inventor of the system 0 widget displays the result of the interaction...

Figure 5 - Complete System Overview Figure 5 shows a complete view of the system and method of the invention.

Figure 6 - concept and Objective macro invention.

Figure 6 shows the object of the invention and a macro view of the user experience. The technology for SYNC AND ALLOWING

INTERACTIVE OF COURSE CONTENT AND ADVERTISING conveyed ON TELEVISION MEDIA WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED distinctive sign SCHEDULE OF ITEM BEING conveyed, THIS SIGN IS SENT FROM TV OF THE ISSUER FOR THE SOFTWARE AND INVENTOR OF THE PLATFORM "it is characterized by the following elements:

• The system allows quick and easy access to the user commands available in apiicativo. The user, via a mobile app, web or social networks, have access to notifications, ads and mini-applications (widgets), presented synchronously with the national or regional programming grid of one or more stations teievisão. * These mini apíicativos (widgets) present. information related to the content of advertising or programming displayed on TV and allowing interactivity according to the needs of advertisers, their respective advertising agencies

and TV stations.

and the placement of an advertising gadget on the specific platform, developed oelo inventor, conditional on the sale and munity television station release, and approval of the technical norms and standards.

* As for its technology, the invention uses the language and native resources or not, provided by the platforms of handset manufacturers Mobile, manufacturers of operating systems, Internet browsers (browsers), the social networking APIs (eg. Facebook ).

® Access via Brower, Web to query the Real infor- mation Time or time, into other paiavras, date, time, minutes, seconds and milliseconds predetermined.

® The mini-applications (widgets) can be developed by third parties based on an SDK - Software Deveiopment Kit, or Software Development Kit, which is a package that includes any tools (APIs, scripting languages, manuals and graphical user interface) required for software desenvoívedores implement applications that complement a unique system by adding value to this system, which will be available by the holder of the invention.

* The system allows the user to suspend the process of communication, so that the messages generated on the TV to your mobile phone are available only when eie set, regardless of being in front of a TV set, providing options for the user to navigate and handle the interactive mode operations with the system itself. β The user can access the information made available on the widget of the Independent sitting in front user to a TV set.

"The system allows the user to store and if- stop the information of interest to access them more quickly thereafter, allowing interactivity with the content available on your mobile device.

Examples of Use of the System.

Example 1: ¼ * User is watching television;

• Television is broadcasting an advertisement for a car;

• User gets his srnartphone (connected to the Internet and GPS);

* User selects inventor of the application on your srnartphone;

• User selects, within the application, the cane! TV you're watching.

• Are available to you ,, only previously registered channels, which acquired the software. The channels that have not acquired this software may not provide this system to users.

. • Application shows a Iist with the latest items from the on-screen TV programming (items are initially displayed as text, icons or graphics describing the ad or TV programming block programming grid Items can be: commercial, novels, news programs, or any program, insertion or merchandizing TV); • The content that is being broadcast on TV that real time will be first in the display list on the mobile device. So, when a trades! (Or any other program) that was being shown on TV ends, and enters another commercial in the grid. In seconds / milliseconds, the application shows the new item. (Commercial or other program) that appeared on TV at the top of the program list. The other grill items down a bit, óauáo place the new item that is on TV at the time. This sync happens without the need for user interaction. So when the commercial ends and enters a novel. The application automatically in seconds / milliseconds, updates the list and shows the novel item on the list. And in the novel, the protagonist appears taking a soda. The atuaiiza up application automatically and shows the refrigerant item at the top of the program list, pushing the other items down. Example 2:

The widget available on the mobile device and can be accessed by the user as follows:

• User's home watching television;

• Television broadcasts a commercial for a car that interests the user;

"User picks up his phone (online);

• User is eciona inventor of the application on your smartphone!;

* User selects, within the application, the TV channel you are watching;

• Application displays a list of the last items on the screen of the TV programming; "The item that's on TV right now is on the list in the first place;

• User. select the application on the item related to advertising that interests you;

* A widget (mini-application) specific advertising is presented to the user within the application developed by the inventor;

and This widget shows a more detailed video advertising content also shows links to the website of the product and the manufacturer, addresses related to that content / product as suppliers, phones. (The widget can contain Any extra information, media or interactivity that the advertiser can develop for this widget).

User watch the video in the widget in the app on your smartphone and then press / click on the phone number provided on the widget to call a phone centrai advertiser and schedule your test drive.

Example 3:

The system also allows the user's interaction with the programmatic content of the TV station, as an example we can cite the case of a football match that is being broadcast on TV in real time:

User is watching a football match on TV;

and User picks up your tablet (eg iPad.) and selects the inventor of the application;

Application shows list / program schedule, with the football AIU there on the list;β User seieciona the football match in the displayed list;

* Football Match Widget is presented to the user;

Widget displays via graphics / text interface, the score of the game, who made the gois, the latest moves, and other game information.

* Widget allows user to post comments directly on your Facebook page, Twitter and other social networks;

* Widget also allows user opine / if- lecione players must leave the field and players should take the field;

»Widget also informs the players that most other users want to enter and the players should leave;

* Inserts commercial or merchandising during the soccer match are displayed as advertisements within football widget;

Example 4:

The system also allows user interaction with the content available in the media, as an example we can cite the case of a novel that is being broadcast on TV in real time:

® User is watching her favorite soap on TV; • User picks up his notebook and enters the inventor of the website (or application);

* User seieciona cane! TV you're watching (optional);

* Web Application shows the TV channel grid, with the soap opera that is in the air at the top of the list; • User seieciona the novel who is watching; .

«Novel widget is shown on the user;

»Widget displays a synopsis of the chapter operates !, information and photos of the main actors, characters, and other information of the novel and chapter;

• Widget allows the user to comment, in real time, their opinions about what is going on in the novel;

• widget also shows comments from other users (in public or beget only those selected by the user as a friend, depending on settings option);

"Widget lets you synchronize comments with other social networks such as Twitter, Facebook, Orkut, etc.

Agree to clarify that the present patent presented privilege of invention is illustrated in a demonstrative character and not restrictive, the design of which may vary without departing from the spirit and scope main inventive object whose protection now claimed.

Thus, said left privilege of invention patent is in accordance with Article 8 and 11 of Property Law Industriai 9.279 ^ n, 14/05/1996, having all the necessary and indispensable requirements for the application in molds privilege of invention, because it is a creation.

For all these aspects, the object of this patent application is worthy of protection as a privilege of invention that is now pleads with all exposed are as follows their claims.

Claims

1 - "METHOD AND SYSTEM FOR PAIRING AND ALLOW
The INTERACTIVE PROGRAM OF CONTENT AND ADVERTISING IN THE MIDDLE conveyed TELEVISION WITH INTER MEDIA ATI YOU LIKE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SIGNAL identified SCHEDULE ITEM FICADOR BEING conveyed, THIS SIGN IS SENT IT TO ISSUER OF TV tHE SOFTWARE AND INVENTOR oF tHE PLATFORM. ", characterized by an integrated technology solution that involves synchronization system curriculum of advertising aired in the middle of television with the interactive apparatus of u- suários (such as cell phones, Smartphones, tab! et PCs, noíebooks, desktops, or Any extra device with internet access) with a web system and / or mobile applications that allow interactivity related 30 displayed content.
2. "METHOD AND SYSTEM FOR PAIRING AND ALLOWING THE INTERACTIVE COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA like Inter ET, Mobile and SOCIAL NETWORKS, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, SIGN THIS QU it SENT bY tELEVISION iSSUER fOR tHE SOFTWARE aND INVENTOR oF PLATFORM "according to claim (1), also characterized by allowing synchronization of advertising and content displayed Standing <a TV station can be performed via an item identifier signal programming that is being conveyed, which signal is sent by the TV station for the software and the inventor platform so that they deliver interactive content provi- nibilizando it on mobile platforms, web or social networks. This fate! It may be the number of "slate" of programming or a lot item! custom delivered via web (internet or direct link) or delivered through the own programming broadcast signal and picked up by the inventor of the system.
3 "METHOD AND SYSTEM FOR PAIRING AND ALLOW THE CONTENT INTERATÍVÍDAOE programmatic and advertising carried ON TELEVISION MEDIA WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS 'IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, THIS SIGN IS SENT fROM TV oF tHE ISSUER fOR tHE SOFTWARE aND DECK tHE INVENTOR.. ", according to claims (1 and 2), also characterized by a system that allows the relationship between viewers, programming and advertisers by enabling synchronized interaction to all content displayed munity television station through his temple! (Date, time, minutes, seconds and milliseconds), at the national or regional network.
4. "METHOD AND SYSTEM FOR PAIRING AND
Allow Interactivity COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SIGNAL SCHEDULE ITEM IDENTIFIER BEING conveyed, SL-NAL THIS THAT IS SENT BY THE ISSUER FOR TV SOFTWARE aND DECK tHE INVENTOR. ", according to claims (1, 2 and 3), also characterized by an application system that allows users to access information from advertising and program content being generated in the media communication, such as TV, which will be available in their own mobile devices in different platforms, allowing more detailed access of products or content that may reaíizar subsequent operations, such as the location of the advertiser sites and related companies, price, stations sales etc.
5. "METHOD AND SYSTEM FOR SYNC and enable the interactivity of COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE and social networks, IMPLEMENTED THROUGH SOFTWARE"., According to claims (1, 2, 3:04), also characterized by mini-apiicativos interactive web platforms, mobile and social networks, presented in. sync with the program schedule and advertising served pean emisso-, \ ras television.
6. "METHOD AND SYSTEM FOR PAIRING AND ALLOW Interactivity COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, THIS SIGN IS SENT fROM TV oF tHE ISSUER fOR tHE SOFTWARE aND DECK tHE INVENTOR. ", according to claims (1, 2, 3, 4 and 5) also characterized by mini-ap! icativos (widgets) that provide information about the content advertising or programming displayed on TV and allowing interati- ness according to the needs of advertisers, their respective advertising agencies and TV stations.
7. "METHOD AND SYSTEM FOR PAIRING AND ALLOW THE PROGRAM CONTENT interactivity and advertising carried TELEVISION IN HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, Si AL THAT THIS It SENT bY tHE ISSUER tO TV fOR SOFTWARE aND INVENTOR DECK ", according to claims (1, 2, 3, 4 (5:06), also characterized. system enable the user to suspend the process of communication in order that messages generated on the TV to your mobile phone are available only when it set, providing options for the user nave- gue and handle the operations interactively with the system itself.
8. "METHOD AND SYSTEM FOR PAIRING AND ALLOWING THE INTERACTIVE COURSE CONTENT AND ADVERTISING aired on the TV HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE and social networks, IMPLEMENTED THROUGH THE SIGNAL ITEM IDENTIFIER \ PROGRAM BEING conveyed, THIS SIGN it SENT bY tELEVISION ISSUER fOR tHE SOFTWARE aND INVENTOR oF tHE PLATFORM. ", according to claims (1, 2, 3, 4, 5, 6 and 7), also characterized by the system allow the user to store and sort information in your interest to access them more quickly thereafter, allowing in- teratividade to the content available on your movable device.
9. "METHOD AND SYSTEM FOR PAIRING AND ALLOWING THE INTERACTIVE COURSE CONTENT í advertising carried on the TV HALF WITH INTERACTIVE MEDIA AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, THIS SIGN IS SENT fROM TV oF tHE ISSUER fOR tHE sOFTWARE aND DECK tHE INVENTOR. ", according to claims (1, 2, 3, 4, 5, 5, 7 and 8), also characterized by the use of software installed on available cu mobile via web or social networks in a SECOND sCREEN, different from TV. This software allows the presentation of content synchronized with the programming and advertising aired on TV; or other traditional media (radio, i mpressas media, etc.), without the user to interact with the TV or Set Top Box directly, allowing the user to receive information of an advertising without interfering with the others present users are watching the same TV and can also the user on their smartphones or personal tablets, interacting with a widget to a football match and comment while their online social networks on the match without interfering with the TV web.
10. "METHOD AND SYSTEM FOR PAIRING AND ALLOW Interactivity COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS INTER NET, MOBILE AND NETWORKS, IMPLEMENTED THROUGH SIGNAL SCHEDULE ITEM IDENTIFIER BEING conveyed, THIS SIGN It is sent by the TV station fOR SOFTWARE aND INVENTOR DECK "., according to claims {1, 2, 3, 4, 5, 6, 7, 8 and 9), also characterized by the content synchronization RIO PUBLICITA- TV for use platform person !, as a smartphone, tablet PC, notebook, desktop, or any device connected to the internet.
11. "METHOD AND SYSTEM FOR PAIRING AND ALLOW Interactivity COURSE CONTENT AND ADVERTISING IN TELEVISION conveyed HALF WITH INTERACTIVE MEDIA AS A! NTER- NET, MOBILE and social networks, IMPLEMENTED THROUGH SCHEDULE ITEM IDENTIFIER SIGNAL BEING conveyed, SIGNAL THIS THAT iS SENT fROM TV oF tHE ISSUER fOR tHE SOFTWARE aND INVENTOR oF PLATFORM "according to the claims (1, 2, 3, 4, 5, 6, 7, 8, 9 and 10), also characterized by the synchronization CONTENT PRO- gRAMS oF TV (for example: football, novel, talk shows, talk shows, news, etc.) for a personal platform, such as a smartphone, tablet PC, notebook, desktop, or any internet-connected device .
PCT/BR2011/000444 2011-05-12 2011-11-29 System for synchronising television content and interactivity with personal devices connected to the internet or mobile networks WO2012151646A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
BRPI1102545-0 2011-05-12
BRPI1102545A2 BRPI1102545A2 (en) 2011-05-12 2011-05-12 method and system for synchronizing and enable the interactivity of program content and advertising carried in the middle TV with interactive media such as the internet, mobile and social networks, implementing through identifying mark of the programming item being conveyed, which signal is sent by the broadcaster tv for software and inventor platform

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997013368A1 (en) * 1995-10-02 1997-04-10 Starsight Telecast, Incorporated Systems and methods for providing television schedule information
GB2370456A (en) * 2000-12-20 2002-06-26 Ericsson Telefon Ab L M Interactive television using a wireless terminal
WO2003041393A2 (en) * 2001-11-09 2003-05-15 Creative Frontier Inc. Real time interactive video system
WO2008008341A2 (en) * 2006-07-10 2008-01-17 Cavicchia Mark A Global interactive program guide application and device
US20080089551A1 (en) * 2006-10-16 2008-04-17 Ashley Heather Interactive TV data track synchronization system and method

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997013368A1 (en) * 1995-10-02 1997-04-10 Starsight Telecast, Incorporated Systems and methods for providing television schedule information
GB2370456A (en) * 2000-12-20 2002-06-26 Ericsson Telefon Ab L M Interactive television using a wireless terminal
WO2003041393A2 (en) * 2001-11-09 2003-05-15 Creative Frontier Inc. Real time interactive video system
WO2008008341A2 (en) * 2006-07-10 2008-01-17 Cavicchia Mark A Global interactive program guide application and device
US20080089551A1 (en) * 2006-10-16 2008-04-17 Ashley Heather Interactive TV data track synchronization system and method

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