WO2012151646A1

WO2012151646A1 - System for synchronising television content and interactivity with personal devices connected to the internet or mobile networks

Info

Publication number: WO2012151646A1
Application number: PCT/BR2011/000444
Authority: WO
Inventors: Gustavo MILLS; Jan SCHNÜRLE; Ricardo SÉ CESTARI; Marcelo SÉ DE FREITAS
Original assignee: Mills Gustavo; Schnuerle Jan; Se Cestari Ricardo; Se De Freitas Marcelo
Priority date: 2011-05-12
Filing date: 2011-11-29
Publication date: 2012-11-15
Also published as: BRPI1102545A2

Abstract

The present patent relates to an integrated technological solution that involves a system and method for delivering interactive content synchronised with commercial content and broadcasts of an open or closed television broadcasting schedule. The interactive content is delivered by means of software and widgets in a second screen, other than that of the television set, that is part of mobile devices, computers or any device connected to the Internet. Synchronisation with the broadcasts is achieved by means of a signal that identifies each broadcasting element and is transmitted by the broadcaster to the system according to the invention, at the same time as the broadcast or in advance. This method and system allow the presentation of interactive mini-applications on web, mobile and social network platforms in synchrony with the broadcasting schedule and commercials carried by television broadcasters, with the objective of presenting information and allowing closer contact between the television audience, the broadcasts and advertisers, in that it makes interaction possible with the entire content displayed by a TV broadcaster on a national or regional network.

Description

SYSTEM FOR SYNCHRONIZING TV CONTENT AND INTERACTIVITY PROVISION TOGETHER, PERSONAL INTERNET CONNECTED DEVICES OR MOBILE NETWORKS

Invention field

The present patent relates to method and system which allow the synchronization of program content and television advertising through mobile devices, internet and social networks, by means of the identifier of the programming item being broadcasted. which is sent by the TV station to the inventor's software and platform to be made available to the user.

The method and system enable inter-3t widgets _; vc≤ on web platforms, mebiie and social networks, are presented to the user synchronously with the programming and advertising grid broadcast by television stations. This way, the user will be able to get detailed, additional information ε Interactive to the syllabus and advertisements displayed on the TV. Examples of information and interaction made possible by this method and system are: advertiser location, price query, detailed product information and additional videos, purchase of products and services, posting of comments, dissemination of content on social networks, registration for participation in contests and promotions, fair purchases, payments, among countless other possibilities. Interactive information and content related to TV advertising and programmatic content is made available synchronously through software and displayed on mobile devices such as mobile phones, smartphones, tablet PCs, iPads, notebooks, desktops, or any device connected to Internet.

Targeting content is delivered through software and widgets on a second screen, unlike television, present on mobile devices, computers, or any internet-connected device.

Synchronization with the programming is performed by ¼k nal identifier of each programming item, sent by the broadcaster to the inventor's system in real time to the programming or in advance. This signal is sent by the TV broadcaster to the inventor's software and platform for them to deliver the interactive content by making it available on mobile, web or social media platforms. This signal may be the numerous "clapper" of the programming item or a cusomized signal delivered via computer network (internet or direct link) or delivered via the programming transmission signal itself and captured by the inventor's system.

Thus, this method and system enables interactive minl- applications on web, mobile and social platforms to be presented in sync with the programming and advertising grid broadcast by television broadcasters, enabling viewers, programming and advertisers to be brought together by allowing ineration related to all content broadcast by the national or regional network.

Field of Application The field of application of this method and system is focused on mass media applied in numerous sectors, directed mainly to the advertising segment. Increasing the amount of time devoted to content consumption on interactive media such as internet and mobile has reduced the attention span of the television consumer. For this reason, in some European countries, investments in Internet advertising are higher than in television. The United States follows the same trend and, in Brazil, the fastest growing media in 2010 was the Internet.

The penetration of mobile phones, smartphones, tablets and

to find out more information about TV content and messages that interest them.

Television as the most penetrated means of communication in Brazil, currently does not allow effective interactivity between its viewers, programming and advertisers. The purpose of this patent is to bring interactivity and consumer relationships to the television medium through a second screen, without the need for significant infrastructural investments over the TV network, consumer hardware change, or significant change in the way consumers watch. television. State of the Art

Traditional media face the challenge of increasing interactivity with their audience. Due to the spread of the internet, there are some initiatives to unite TV with the internet.

Initiative 1: Digital TV in Brazil

In Brazil, TV-based initiatives type! The interactive features are based on interactivity through software - which delivers interactive content on the TV screen itself. Chief among these is DTVi (formerly Ginga), a middieware installed on the TV set or on a set top box connected to the TV, which allows interactivity between the broadcaster and the viewer. This interactivity in this model is performed by the user through the TV remote control or Set Top Box and the interactive content is shown on the TV screen itself.

This model demands from:

* Major investments from the TV network to build an infrastructure that delivers interactive content, and to develop its own interactive content. * - * Investment by the viewer, who has to buy new hardware (TV SetTopBox) that is compatible with this interactivity.

* Intuitive, easy-to-use remote controls so the user can interact properly.

* Changing the viewer's habit, as interactivity will disrupt normal content being broadcast on TV.

Initiative 2: Interactivity Over The Top by the Internet

Other initiatives are systems for delivering internet content to a TV through applications installed on the TV's operating system or from TV-connected Set Top Boxes (eg Apple TV, Roku, Sony Internet Television, Google TV, etc.). Through these systems, the user interacts with menus on their own TV and knows movies, programs, and content they want to watch. However, there is no interaction or synchronization with broadcast or cable television broadcasting or advertising. The content presented is that of the Internet, as if the user were using the TV eating a device to surf the Internet, and not something that provides interactivity with the programming currently being broadcast. · * Situation works! in Brazil!

Article below the magazine "May & Message" (page 88, 18 April, 2011) informs the situation of these technologies in the current Brazilian scenario: The offer of devices equipped with

DTVi Ginga, the middleware that allows interactivity between broadcaster and viewer, and especially interactive content on Brazilian digital TV. This can lead to connected TVs (which allow access to internet applications) and over-the-top services (which deliver video internet via the internet through the most diverse connected devices PC, notebook, tablets and mobile phones) take the lead on digital TV interactivity and take on consumer preference when buying a new TV.

For the interactive digital TV cycle to close, three links need to be linked: broadcasters, TV makers, the most important. However, the consumer.

The handset market since the South Africa World Cup has remained hot. According to the Ministry of Communications (Minicom), last year alone, 15 million televisions equipped with devices that allow the conversion of the analog signal to the digital system were sold.

The Brazilian is a TV fanatic: according to data from PNAD 2009, 96% of national households (over 56 million households) have at least one TV set. Therefore, there is still a large space to fill this base. The problem is that the Brazilian Digital TV System

(SBTVD) does not go as expected by the market and government. Implemented at the end of 2007 in the city of São Paulo, digital TV arrived without one of main promises, interactivity. Just at the end of last year, the specifications of the then Ginga, acting DTVi, were authenticated by the International Telecommunication Union (ITU) as a valid Interactivity standard for digital TV. It was only from that moment that the first effectively interactive applications began to appear.

Little content.

Interactivity depends above all on broadcasters. In this case, the main networks in Brazil: Globo, Record, SBT, Band, RedeTVe Cultura. The networks have to broadcast, in their programming, the appendices to the viewer. The consumer, in turn, must necessarily be equipped with a digital converter TV that already contains the DTVi. Also, this user will have to have a broadband connection available, because it is through this connection that the return channel between home-to-broadcaster is viable. The main Brazilian broadcaster, Rede Globo, currently has 30 hours of weekly information content programming, says TV Globo São Paulo engineering director Raymundo Barros. "We strongly believe in Ginga. Interactive TV will enrich the experience of watching TV with access to complementary information." In the future, the executive agrees that t-commerce models may be developed (televisión commerce or product acquisition directly by TV). "Globo has the strategic decision that interactive applications are always related to program content, like the soap opera Araguaia, for example," says Barros. Of the 30 interactive hours mentioned by the executive, there are three soap operas (night band), soccer players and, until March, as entertainment, there was also the program Big Brother Brasil. The applications Interactive games are still quite simple. In the case of soap operas, the viewer can read synopses of previous chapters, share information with other users, and access profile files and photos of the station's cast. In the case of programs like Big Brother, interactivity consisted in giving an opinion as to whether a participant (Maria) should be with one or another "brother" of the house (Wesley and Mau Mau).

Also Band has just announced the launch of an interactive application based on DTVi. It is an application of Jornal da Band, which features the profile of presenters Joelmir Beting, Ricardo Boechat and Tíciana ¾ Villas Boas and also news in highlights of the national, international, sports and politics. Developed by HXD Interactive Televisión, the application provides, in a second phase, more features such as the possibility to participate in polls and even the impact assessment of a particular report in real time. Barros estimates that Brazil has a reduced pool of interactive TVs: only two million sets would be on the market. "You have to broaden the interactive TV ecosystem to include payment models. There are already some models that generate revenue per message (SMS) with mobile phones. But so far, that's what we can do. We want to expand, but first of onetization we have to popularize interactive TV "he argues.

For Globo's director, connected TV and other over-the-top (OTT) devices make perfect sense. "We already have a relative massification of broadband that shows the audience. On-demand services are starting to be significant. Globo is currently developing a platform for delivering OTT content, whose most successful side is the North American service. Netflix on-line video delivery service. " National software.

EITV Digital TV Entertainment and Interactivity, a company formed by alumni dd Unicamp, has also developed software for creating interactivity applications that allows, for example, to develop inactive applications quite simply. It is a user-friendly tool that can help unleash the interactive content. EITV director Rodrigo Araújo recalls that the DTVi specification was approved by the International Telecommunications United Kingdom (ITU) only late last year, increasing the possibility of making the standard mandatory ^

But he warns, "connected (or broadband) TVs are not compatible with DTVi."

The EITV Developer Suite developed by the company from Campinas (SP) makes the creation of interactive applications much more friendly, says Araújo. If a broadcaster wants to provide statistical information about a soccer game, the software allows the icons to be developed simply, the executive exemplifies. "DTVi application development software is fully compatible with the Brazilian Digital TV System (SBTVD)," he says. Araujo, who already supplies equipment to over one hundred stations (network bollards and relay - ras), says that the software is also suitable for the production of conteúdom ^'terativo by broadcasters, advertising agencies and independent producers.

Options with Dtvi

Among the major TV manufacturers, few already offer DTVi devices. Unlike the offer of connected TV (or broadband TV), whose models are manufactured by virtually all brands. Among the companies that already ship DTVi on the television are Sony, Panasonic, Philips and LG. For Panasonic, according to product analyst Daniel Kawano, Brazil is the third most important market in the world with people connected by TV. "Second only to the United States and Canada," he says. Panasonic models with internet have about 30 applications. "We work with Globo and the S8T for software development," says Luciano Bottura, Sony's Unha TV product manager. Today, 100% of Sony TVs come standard with embedded Internet, with more than 30 applications. But, not everyone has DTVi.

In the United States, according to government regulations, from this year onwards only broadband TV sets are marketed. Forrester Research estimates that the 2 million connected TVs in 2010 are expected to move to 43 million televisions later this year, meaning that 30 percent of US households will be covered with broadband TV. On the other hand, the same study shows that 40% of broadband TV owner users solemnly ignore applications for Internet TV and often do not use applications that are already embedded in the device.

Other initiatives in some way related to interactivity.

As is well known, there are a variety of sales and advertising implementation systems, processes, and software on the market, as well as various forms of media synchronization through telephone, fax, email, SMS, which allow users to interfere in the programming content. Imperativity is also already realized through remote control and e-game consoles, which allows the user to take ownership of the transmitted object so they can play, record and program for watch the content of the program at any time you want ^{, for} example:

Patent application P10106484-3, entitled "System of Interactive Participation in programasν Programs from Cellular Teiefone Generated Messages", is particularly a system that promotes the interactive participation of people in various television programs, whether in the areas of journalism, sports, entertainment, education and others, by sending questions and answers in the form of written messages generated by the teiefone ceiuiar itself; it operates with tdma, cdma and ¼ gsm technology, and the technology can be used by open-channel TV stations, such as pay-TV or cable tvs; The system includes an operator, represented by the module, and a TV station, represented by the module, which use, as an interface, a proprietary system, represented by the module; the operator may operate on tdma / cdma / gsm systems by means of corresponding mobile handsets; In the operator module there is also a messaging server of the operator, which is powered by the said telephones and exchanges information with the proprietary system, as well as the customer service / ticketing system and the pre-paid subscriber platform. -paid: the proprietary system includes an administration, maintenance and monitoring module, as well as a participation data and statistics module, a cdrs generation module and, finally, a message posting module on the tv. message to the TV station (2).

The patent application PI0200375-7, entitled "Mobile phone system with principle of interactivity", deals with a system incorporated within the cellular telephone which enables the real time participation of the participating public, which once the number of the vehicles has been stored. participants in the region can then directly access the calling program, and for example vote in a national poll. It consists essentially of an interactive cell phone, can receive the incoming telephony signal), by activating its alphanumeric panel, programming in it the desired numbers. Since the information processed internally, and simply by pressing the send key, automatically follows via cane! directly connecting with the communication vehicles. ■

Patent application MU7502472-1, entitled

"Interactive distributed hypermedia system", aims to enable / interactivity in TV programs, by offering the respective broadcasters or service providers, hipsrbases of information and services sent by conventional two-way communication network! (telephone network for example) and received by users by microprocessor devices (microcomputer for example). Such hyperbases will be synchronized with the airborne broadcast programming that tuned by the user through his tv receiver will allow him to interact with the programming. Patent application PI0200376-7 entitled "System applied to mobile phone with principle of inactivity". Especially from a built-in system within the mobile phone that enables 3 real time participation! the participating public, who, once the number of participating media outlets in the region has been memorized, can at that moment directly access the calling program, and for example, veto a national survey. It consists essentially of a cepula phone - interactive, can receive the incoming telephony signal, by activating its alphanumeric panel, programming even the desired numbers. Since the information processed internally, and simply by pressing the send key, automatically follows via cane! directly connecting with the communication vehicles.

Patent application MU8401500-4 entitled "Interactive Mobile Panel for Demonstration of Messages Sent by Cell Phone"., Pertaining to the technology sector of electronic panels disposed indoors, as well as other appropriate locations and comprises a suitable panel structure in the dimensions approximately 0.9m wide by 0 _; 2m high and 0.06n thick in thin sheet metal and fixed by a leather strap on a person's body and carried by the indoor party environment in general, characterized by a surface on which there is an ieds display or journey! where it shows flirtatious messages or 'torpedoes' sent via cell phone by In the upper part of the equipment there is an audio output, for the connection of a headset in which through a beep informs the arrival of a new message or 'torpedo'. On your iateraí are the access buttons, which are controlled by the operator (a) and responsible for the system control and allow to select the equipment functions, and control the messages (depending on the content) to be displayed or not, because through From the display, the operator has previous access to the messages and can free them for the journey! electronic or not, and on the same side is the on / off switch, which is responsible for controlling the power supply of the system. Patent application PI040.2551-2 entitled "Electronic Classified Ads System Using Mobile Phone". Characterized by a client / server application between the mobile device and an ad reception server, necessarily linked by a network that operates over the cellular network and optionally complemented by an internet and / or intranet network. Upon receipt of the announcement the system shall be able to process the protocol used to send the announcement, process the announcement, put it in a queue in order of arrival and send it to at least one of the outputs namely: video signal b) internet site c) wap site d) paper publication.

Patent application PI0404802-4 entitled "Interactive Mobile Panel for Demonstration of Messages Sent by Cell Phone or Peripherals". Belonging to the technology sector of portable electronic panels ^ and comprises a suitable panel structure with small dimensions in thin and light metal sheet fixed by steel made of leather or synthetic material on the body of a person and carried by the operator (a), characterized by: a surface on wed! There is a leds or journey! electronic. where it shows messages or 'messages' sent via mobile phone by party goers or pre - programmed messages by keyboard or pc to display street advertising. At the top of the equipment there is an audio output, for the connection of a headset in which through a beep informs the arrival of a new message or 'torpedo' shown on a display. On its side are the operator-controlled access buttons (a) and a din 05 pin connector or similar for connection of a programmer, as well as a db9 rs485 connector or similar if required to connect to a pc for previous programming of the messages to be displayed, and on the same side is installed the power button, responsible for controlling the power supply of the system.

The patent application MU8900033-1 U2, is an improvement introduced in radio equipped with device for tuning and 2011/000444

14th

execution, via internet access, of national and international broadcasters, which. it uses its hardware and software for coupling.

Privilege patent application PI0301396-0 A2, which deals with software for internet shopping logistics, which consists of a system via the internet that enables technically and commercially the intermediation between a logistics company and companies interested in quotation services. , purchasing and distributing products, practically outsourcing this type of service. The logistics system for internet purchases is divided into twelve steps. It has the advantage of offering the customer the practical, versatile and cost-effective manner of all the steps involved in a purchasing system.

Patent application PI9906952-0 A2, entitled "PROCESS TO EASY PROGRAMMING A CONTROL DEVICE, SOFTWARE PROGRAM THAT IS CONTAINED IN A L £ - GALABLE COMPUTER MEDIA FOR RUNNING ON A COMPUTER, SOFTWARE CONTROL DEVICE WHICH IS IN A COMPUTER-READY MEDIA ON AN INTERNET SITE, AND A USER'S ENABLING PROCESS TO CUSTOMIZE CONTROL OF AN APPLIANCE, "is an Internet-based service provided to update a programmable control device. An Internet site contains links to the device's subordinate control and feature option information that can be transferred to programmable control as a graphical user interface (GUI). A user interface is provided on the website for the user to easily specify a mobile device, and subsequently selectively download the interface and control information that is available to the target device. The website also contains links to other Internet service providers. configurations and macros, such as system integrators that provide interfaces based on a controllable user inventory, aficionados who share configurations and macros that they find useful, and so on. Patent application PI03013S6-0 A2, entitled "The

SOFTWARE FOR SHOPPING MA INTERNET LOGISTICS ", consists of a system via internet that enables technical and co erciaimente intermediation between a logistics company and companies interested in quotation services., Purchasing and distribution of products, practically outsourcing this _¾ type of service The logistics system for internet purchasing is divided into twelve steps, and has the advantage of offering the customer a practical, versatile and low cost all the steps involved in a purchasing system.

Patent application PI0411346-2 A2, entitled "METHOD, SYSTEM AND SOFTWARE FOR INTERACTIVE COMMUNICATION AND ANALYSIS", relates to a method, system and software for interactive communication to a user in response to electrical signals generated by the user. include: (A) the provision of a user-friendly interactive display of target item lists; (B) receiving detected electrical signals generated by the user in response to the interactive display; (C) processing and converting the detected electrical signals into digital data; and (D) analyzing the digital data associated with user selection from one of the target item lists presented to the user using interactive display. Steps (A) to (D) are iteratively repeated, based on a hierarchical re-listing of target item lists presented to the user for selecting a target item desired by the user. Existing systems already known in the market do not allow the user to have synchronized access to the most detailed information of products / services served on TV advertising campaigns, such as manufacturer or advertiser data, sales locations, price, suppliers, etc. Thus, in order to have access to this information the user will have to do a search for it or contact the television station.

The same is true for transmitted program content, so that the user has synchronized access to detailed information about places, people, indexes, objects, etc., will have to perform their own search or use the same screen and remote control activity provided by inefficient model of TV Tyva! Interactive

Interactivity with familiar TV content is accomplished through messages sent via email, phone, SMS, fax, remote control, and game consoles, but there is no interaction process from a move !, web app or social networks, which hold a widget (A widget is a component of a graphical user interface (GUi), which includes windows, buttons, menus, cones, scrollbars, etc.), which allows a direct, proper channel. and I continue with programming and advertisers from various media (such as TV, Radio, Film, Print, indcor and abroad.) Technical innovation

In order to offer technical alternatives to meet these needs, the author developed a method and system designed to solve the problems mentioned above. The invention is an interactive solution for mobiíe environments / web / social networking, and can be considered a revolution of the relationship between viewers, programming and advertisers to permit ⁱ r synchronized interaction to all content displayed by the TV station through a second without intruding on the contents of the TV set.

The invention also extends the level of design and production of advertising for web and mobile platforms.

The service adds value to traditional television advertising formats, expands the amount and type of information aired, connects consumers to innovative brands and products, and represents significant revenue growth for broadcaster and advertising agencies.

The inventor's system utilizes specific advertising-related content delivery techniques based on software technology to bring interactivity, social media, and a significant increase in revenue to television without the need for significant infrastructure investments by the broadcaster. or by the user.

One of the innovations of the inventor's system and method is the use of software installed on mobile devices (smartphones, tablets, etc.). ) or available via the web and integrated with social networks that allows the presentation of content synchronized with programming and advertising on TV, or other traditional media (such as radio, print, etc.), without the need for direct interaction with the device. TV or the Set Top Box.

The content is presented on a SECOND SCREEN from the TV to the user. In this case, you may receive additional information from advertising without interfering with the experience of others. viewers on the same TV, In another example, users can, on sgus smartphones or personal tab! ets, interact with a football match widget and comment on their online social networks at the same time, without interfering with the web from the TV. Another difference is the use of synchronization via an IDENTIFICATION SIGNAL of the programming item that is being aired, which is sent by the TV station to the SOFTWARE AND INVENTOR'S PLATFORM so that they deliver the interactive content making it available on mobile platforms or web. This signal can be the "to" number of the programming item or a custom signal delivered via the computer network (internet or direct link) or delivered via the programming transmission signal itself and picked up by the inventor system.

A third difference is the use of TV CONTENT sync for a personal use platform! Such as a smartphone, tabiet PC, notebook, desktop, or any internet-connected device.

Thus, as an illustrative example we can cite the products advertised in soap opera merchandising. Information about the product announced at that time, through this application system, may be made available in detail at the supper of the user, or even enabling the sale of the product at the same time, using a new strategy to enable the use of generated data. pei TV for instant availability on users' mobile devices.

The system enables the active and small participation of the user (receiving viewer-broadcaster) in the content through the internet, in real time, which is effective under co-tree conditions of content production by the user. Synchronization with the programming is performed by means of a signal identifying each programming item, sent by the broadcaster to the inventor's system in real time to the programming or in advance. This method and system enables interactive mini-applications on the platform - web forms, mobile and social networks - to be presented in sync with the programming and advertising grid broadcast by television broadcasters, whose purpose is to present information and make it possible for viewers to get closer, programming and advertisers by allowing interaction related to all content displayed on the national and regional network. System Description and Drawings

In order to have a perfect understanding of what has been developed, illustrative drawings are attached to which reference is made in conjunction with a detailed description which follows: Description of Figure 01 - Method Components and

Inventor System

THE "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING THE PROGRAM CONTENT INTERACTIVITY AND ADVERTISING PROVIDED IN INTERACTIVE MEDIA LIKE THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE SIGNAL THROUGH THE SIGNAL IDENTIFICATION. SUBMITTED BY THE TV STATION TO THE INVENTOR SOFTWARE AND PLATFORM "The inventor has the following components as shown in the figure. 01:

(A) A Broadcaster Portal where the broadcaster or its affiliates manages: synchronization of its programming grid, approval of third party widgets, and widgets of its programming. This one Portal can be implemented in web language or as a web site software. desktop.

(B) An Advertiser Portal, where the advertiser or advertiser's advertising agents (advertising agencies) submit content and widgets to be synchronized with the network's programming. This portal can be implemented in web language or as desktop software.

(C) The Content Synchronization and Distribution System. This system: i. Receives and stores information from the E½ Mistress and Advertiser Portals; 2. Organizes synchronization of content and widgets submitted by advertisers; 3. Distributes content and widgets to Mobile, Web and Social Networking applications; 4, Manage and update application versions and .widgets on all portals and applications. This system is made up of Database subsystems, Web Servers, Load Distributors and Traffic, Content Delivery Managers, Application Managers, among others.

(D) Ap! Icatwo Mobile, which will be used by the public / user to receive content and widgets synchronized with TV programming. Several versions of Obese Applications will be developed for mobile phones, smartphones, tabs and other mobile devices. Each version will be developed in language and platform most appropriate for the operating system of the devices in question.

(E) Web application, which will also be used by the public / user to receive content and widgets synchronized with TV programming. Versions or variations of Web Applications will be developed to support the most commonly used Internet browsers in the industry. 11 000444

(F) Â nC «21 The KeaeS JCJaii, which u-mut

by the audience / user to receive content and idgets synchronized with the TV schedule. Applications will be developed for the most used social networks in the market, in language and platform most appropriate to each network. Figure 02a presents a System Macro View for advertising content synchronization:

1) Client / Advertiser hires production agency for the creation and development of advertising campaign.

2} Agency buys interactive inserts of te! Evi¾ {{with synchronization to the system developed by the inventor). Agency produces the TV commercial and sends the film to be aired on the TV network.

3) Agency develops a gadget (widget) related to the TV movie, but especially developed for the inventor's system, which will enable interaction with the user. Agency submits widgets on the inventor's platform via the Advertiser's Portai. The inventor's system approves the widget.

4) TV network sends to the inventor system, real-time and synchronized with the televised programming, an identifying signal for each item of its programming. This signal can be the "clapper" number of the programming item or a custom signal delivered via computer network (internet or direct iink) or delivered via the programming transmission signal itself and captured by the inventor's system.

Programming grid and widget content is made available through components of the Content Distribution and Synchronization System and is delivered to the user through Mobile App, Web App, or Social Networking App. This content and its widget are also available for viewing and future use. Figure 02b presents a System Macro View for TV Program Content synchronization:

1) The content producer unit of its own (or third party) network creates the video (or live video) and sends the video to be televised to the network's broadcasting system ^,

2) We worked the production unit manage the program-related widget via Portai da Issuer or via own software (if used own widget)

3) The Door! Does the station communicate with the Siste? Sync and Content Distribution Engine by exchanging information

4) TV network sends to the inventor system, real-time and synchronized with the televised programming, an identifying signal for each item of its programming. This sign can be the "clapperboard" number of the programming item or a bell! Custom delivered via computer network (internet or iink direct) or delivered through the programming signal itself and captured by the inventor's system.

16 The contents of the programming grid and widget are made available via components of the Content Distribution and Synchronization System and are delivered to the user through the Mobile App, Web App, or Social Networking App. This content and its widget are also available for viewing and future use.

Figure 03 presents a view of the installation, configuration and use of the Mobile Application by the user:

Process 1: User installs the Mobile Application developed by the inventor.

Process 2: The app is updated if necessary. Process 3: The user signs up if necessary. Process 4: The application checks the internet connection. Process 5: The app checks GPS connectivity and telephone network triangulation to determine the user's geolocation.

Process 6: The schedule schedule of television stations is updated in the application.

Process 7: The programming grid, with an ad widgets / program content content, is presented to the user in sync with the television programming.

Process 8: The user selects an item from the schedule grid by triggering its widget. The widget goes through a check and update process if necessary and is presented to the user. The widget presents content / ad information to the user. Process 9: User interacts with the widget.

Process 10: Depending on user interaction, the widget presents options for the application settings. The user configures the application. The widget displays result of interaction.

Figure 04 presents an overview of the use of Web Apps or Social Networks;

Process 1: User accesses inventor system via web interface or via social network.

Process 2: The programming grid, with an index of ad widgets / programmatic content, is presented to the user in sync with the television programming. Process 3: The user selects an item from the programming grid by triggering its widget. The widget presents content / ad information to the user.

Process 4: The user interacts with the widget. Process 5: Depending on the user's interaction, the widget presents options ^" settings ^" for the inventor system web application. The user configures the inventor system web app. The widget displays interaction result.

Figure 5 - Full System View Figure 5 shows a complete system view and method of the invention.

Figure 6 - Objective and macro concept of the invention.

Figure 6 presents the purpose of the invention and a macro view of the user experience. The technology to SYNCHRONIZE AND ALLOW

INTERACTIVITY OF PROGRAM AND ADVERTISING IN MEDIA WITH INTERNET MEDIA, INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED SIGN IDENTIFICATION OF PROGRAMMING BEING VEICULATED BY ETA PERSONALIZATION ", is characterized by the following elements:

• The system allows quick and easy user access to the commands available in the app. The user, through a mobile application, web or social networks, has access to notifications, ads and widgets, presented in sync with the national or regional programming grid of one or more TV stations. * These mini-widgets feature. information related to the content of advertising or programming displayed on TV and allowing interactivity according to the needs of advertisers, their respective advertising agencies

and tv stations.

and The placement of an advertising applet on the specific platform, developed by the inventor, conditioned on the sale and release by the television broadcaster, as well as the approval of technical norms and standards.

* As for its technology, the invention utilizes native or non-native languages and features provided by the platforms of mobile device manufacturers, operating system manufacturers, web browsers, social network APis (eg Facebook ).

® Access via Brower, Web, to consult the information in Real Time or through time, in other predetermined words, date, time, minutes, seconds and milliseconds.

® Gadgets can be developed by third parties based on a Software DeviPment Kit (SDK), which is a package that includes tools (APIs, scripting languages, manuals, and graphical user interface) required for software developers to deploy applications that complement an original system, adding value to that system, which will be provided by the inventor.

* The system allows the user to suspend this communication process so that the messages generated on the TV to his mobile phone are available only when he sets, regardless of whether he is in front of a TV set, providing options for the user to navigate and handle. operations interactively with the system itself. β The user will be able to access the information available in the widget developed by the user regardless of being in front of a TV set.

“The system allows the user to store and separate the information of interest to access it faster later, allowing interactivity with the content available on their mobile device.

Examples of System Usage.

Example 1: ¼ * User is watching television;

• Television is broadcasting to a car advertisement;

• User picks up his srnartphone (connected to the internet and GPS);

* User selects inventor application on his srnartphone;

• User selects cane! TV that is watching.

• Will be made available to the user, only the previously registered channels that purchased the software. Channels that have not purchased this software will not be able to make this system available to users.

• App shows a list of the latest TV schedule items on the screen (items are initially displayed as text, icons, or graphics describing the TV schedule ad or block. Schedule grid items can be: commercials, soap operas, television news, or any TV show, insertion or merchandising); • Content being served on TV at that time will be first in the display list on the mobile device. So when a trade! (or any other program) that was being shown on TV ends, and another commercial enters the grid. In seconds / milliseconds, the application shows the new item. (commercial or other program) that appeared on TV at the top of the list. The other items on the grid are going down a little, oa place for the new item on TV at that time. This sync happens without the need for user interaction. Thus, when the commercial ends and a soap opera enters. The app automatically, in seconds / milliseconds, updates the list and shows the novel item at the top of the list. And in the soap opera, the protagonist appears sipping a soda. The app automatically updates itself and shows the soda item at the top of the schedule list, pushing the other items down. Example 2:

The widget available on the mobile device can be accessed by the user as follows:

• User is at home watching television;

• Television broadcasts a commercial for a car that interests the user;

«User picks up his smartphone (connected to the internet);

• User selects the inventor's application on their smartphone;

* User selects, within the application, the TV channel they are watching;

• App shows a list of the latest TV programming items on the screen; »The item currently playing on TV is at the top of the list first;

• User. selects in the app the item related to the advertising that interests you;

* An advertisement-specific widget (gadget) is presented to the user within the app developed by the inventor;

e This widget shows a more detailed video of the advertising content, also shows links to the product and manufacturer's website, addresses related to that content / product such as suppliers, phones. (The widget may contain any information, media or interactivity that the advertiser develops for this widget).

User watches the video in the widget within the app on his smartphone and then presses / clicks the phone number provided in the widget to call an advertiser's phone center and schedule his test drive.

Example 3:

The system also allows the user interactivity with the program content of the TV station, as an example we can mention the case of a football match being broadcast on TV in real time:

User is watching a soccer match on TV;

and User picks up his tablet (eg iPad) and selects the inventor's application;

Application shows list / schedule grid, with soccer match there at the top of the list; ^β User knows the soccer match in the list presented;

* Football match widget is presented to the user;

Widget shows, via graphical interface / text, the game scoreboard, who made the goalies, the last moves, and other match information.

* Widget allows user to post comments directly to their Facebook page, Orkut, Twitter and other social networks;

* Widget also allows user to select / select players to leave the field and players to enter the field;

»Widget also informs players that most other users want them in and players out;

* Commercial or merchandising inserts during the soccer match are displayed as advertisements within the soccer widget;

Example 4:

The system also allows the user interactivity with the content available in the media, as an example we can mention the case of a soap opera being broadcast on TV in real time:

® User is watching his favorite soap opera on TV; • User picks up his notebook and enters the inventor's (or application's) website;

* User knows the cane! TV watching (optional);

* Web application shows the grid of the tv channel, with the soap opera that is aired at the top of the list; • User knows the soap he is watching; .

«Widget of the novel is shown to the user;

»Widget shows a synopsis of the chapter acts !, information and photos of the main actors, characters, and other information of the novel and the chapter;

• Widget allows the user to comment, in real time, their opinions about what is going on in the soap opera;

• Widget also shows comments from other users (public in general or only those selected by the user, as a friend, depending on option in settings);

«Widget lets you sync comments with other social networks like Twitter, Facebook, Orkut, etc.

It should be clarified that the present invention patent is illustrated by way of demonstration and not limitation, the design of which may vary without departing from the spirit and inventive principal scope of the object whose protection has been claimed.

Accordingly, the foregoing patent of invention is in accordance with Articles 8 and 11 of Industrial Property Law No. 9,279 of 14/05/1996, meeting all the necessary and indispensable requirements for the patent application in the form of privilege of invention, because it is a creation.

In all these respects, the subject-matter of the present patent application deserves the protection as a privilege of invention which is now claimed, from the foregoing are the following claims.

Claims

1 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING

INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PUBLISHED IN THE MEDIA WITH INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE IDENTIFIER SIGN OF THE PROGRAMMING THAT IS BEING VEICULATED SIGNALS, THE INVENTOR'S SOFTWARE AND PLATFORM "., Characterized by an integrated technological solution, which involves a system of synchronization of the programmatic content of the advertising carried on the television medium with the interactive devices of the users (such as mobile phones, Smartphones, tab! Et PCs, laptops, desktops, or any internet-enabled device), with a web system and / or mobile applications that allow related interactivity to be displayed.

2. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTER ET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE SENSE IDENTIFICATION It is sent by the TV broadcaster to the inventor software and platform "according to claim (1), also characterized in that the synchronization of advertising and content displayed by the television broadcaster can be performed via an item identifying signal of the programming that is being aired, a signal that is sent by the TV station to the inventor's software and platform so that they deliver interactive content, making it available on mobile, web or social networks platforms. This fate! it can be the "clapperboard" number of the programming item or a sign! customized delivered via web (internet or direct link) or delivered through the own programming broadcast signal and picked up by the inventor of the system.

3 "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVATION AND PROGRAM CONTENT AND INTERNAL TELEVISION MEDIA AS INTERNET, MOBILE AND SOCIAL NETWORKS" SUBMITTED BY THE TV ISSUER FOR THE SOFTWARE AND INVENTOR'S PLATFORM. ". According to claims (1 and 2), also characterized by a system which allows viewers, programming and advertisers to interact by enabling synchronized interaction to all displayed content. by the TV station, through the temple! (date, time, minutes, seconds and milliseconds), in national or regional network.

4. "METHOD AND SYSTEM FOR SYNCHRONIZING AND

ALLOWING THE INTEREST OF PROGRAM CONTENT AND ADVERTISING PUBLISHED IN MEDIA WITH INTERNET MEDIA, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE ITEM OF THE PROGRAM VIDEO THIS IS SENDED BY ESRATOR VIDEO SOFTWARE AND INVENTOR PLATFORM ". According to claims (1, 2 and 3), also characterized by an application system which allows users to have access to the advertising information and program content being generated in the media. such as TV, and will be made available on their own mobile devices on a variety of platforms, allowing for more detailed access to content so that they can perform subsequent operations, such as advertiser location, related sites and businesses, price, outlets, and so on.

5. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PROVIDED IN INTERACTIVE MEDIA SUCH AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 3 and 4), also characterized by having interactive mini-applications on web, mobile and social networks, presented in. sync with the program schedule and advertising served pean ^emisso-, \ ras television.

6. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SIGNIFICANT SIGNIFICANT SUBMITTED BY THE TV STATUS FOR THE INVENTOR'S SOFTWARE AND PLATFORM ". According to claims (1, 2, 3, 4 and 5), also characterized by having widgets that display content related information the advertising or programming displayed on TV and allowing interactivity according to the needs of advertisers, their respective advertising agencies and TV stations.

7. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE SIGNIFICANT THROUGH SIGNIFICANT IS SENT BY THE TV STATION TO THE INVENTOR SOFTWARE AND PLATFORM " according to claims (1, 2, 3, 4 ₍ 5 and 6)), also characterized in that the system enables the user to suspend this communication process so that the messages generated on the TV for his mobile phone are available only when he has set, providing options for the user to navigate and handle operations interactively with the system itself.

8. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERNAL TELEVISIONS AS THE INTERNET, MOBILE AND SOCIAL NETWORKS IS SUBMITTED BY THE TV STATION TO THE INVENTOR'S SOFTWARE AND PLATFORM ". According to claims (1, 2, 3, 4, 5, 6 and 7), also characterized by the system allowing the user to store and separate information in your interest to access them faster later, allowing you to interact with the content available on your mobile device.

9. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PUBLISHED WITH INTERNET MEDIA LIKE THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTATION OF THE SENSE THROUGH SUBMITTED BY THE TV STATION FOR THE INVENTOR'S SOFTWARE AND PLATFORM ". According to claims (1, 2, 3, 4, 5, 5, 7 and 8), also characterized by the use of software installed on mobile devices available via the web or social networks on a SECOND SCREEN, unlike TV. This software allows the presentation of content synchronized with the programming and TV advertising _; or other traditional media (radio, ⁱ mpressas media, etc.), without the user to interact with the TV or Set Top Box directly, allowing the user to receive additional information from an advertisement without interfering with what other users present are watching on the same TV, as well as the user on their personal smartphones or tablets, interact with a football match widget and comment on it time on your online social networks about the match without interfering with the web of TV.

10. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE SIGNAL WHICH IS IDENTIFIED IS SUBMITTED BY THE TV STATUS FOR THE INVENTOR'S SOFTWARE AND PLATFORM ". According to claims (1, 2, 3, 4, 5, 6, 7, 8 and 9), also characterized by the synchronization of PUBLIC CONTENT from TV to a personal platform !, such as a smartphone, tablet PC, notebook, desktop, or any device connected to the internet.

11. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERNAL TELEVISION AS A! INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE SENSE THROUGH THE SENSE THIS THAT IS SENT BY THE TV STATION TO THE INVENTOR'S SOFTWARE AND PLATFORM "according to claims (1, 2, 3, 4, 5, 6, 7, 8, 9 and 10), also characterized by the synchronization of TV PROGRAMS (such as football, soap opera, auditorium programs, talk shows, news, etc.) for a personal platform such as smartphone, tablet pc, notebook, desktop, or any device connected to the internet.