AMENDED CLAIMS
received by the International Bureau on 19 October 2012 (19.10.2012)
WHAT IS CLAIMED IS:
1 . A system for displaying a digital flyer on a communication device, the system
comprising:
a user interface for receiving a request for the digital flyer, the digital flyer comprising one or more flyer image;
a communication module configured to:
request for the digital flyer at a zoom level, the request including information related to a viewport of the communication device; and receive a flyer image tile within a flyer image tile set of the requested digital flyer associated with the zoom level, the set including multiple copies of the digital flyer segmented into tiles with each copy representing the digital flyer at one of a plurality of zoom levels; and
a display module for displaying the flyer image tile.
2. The system according to claim 1 , wherein the communication module is further
configured to:
request for a new flyer image tile based on a viewer action, the request including information related to the viewport of the communication device; and receive the new flyer image tile based on the viewer action and displayable within the viewport of the communication device.
3. The system according to claim 2, wherein the viewer action is a zoom-in, zoom-out, or pan, or a combination thereof.
4. The system according to claim 1 , wherein the communication module is further
configured to:
receive a flyer image tile not yet displayable within the viewport of the communication device but for caching in a memory of the communication device.
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5. The system according to claim 1, wherein the communication module is further configured to:
request for flyer-related information associated with the requested digital flyer; and receive the requested flyer-related information.
6. The system according to claim 5, wherein the flyer-related information comprises
contextual information, point of interest, product specific information or feedback information, or a combination thereof.
7. The system according to claim 5, wherein the flyer-related information is displayed on the viewport of the communication device as a table of content or a navigation strip, or a combination thereof.
8. The system according to claim 1 , wherein the zoom level is associated with the most zoomed-out level and the flyer image tile at that zoom level being associated with a copy of the multiple copies wherein at least one of the flyer image of the digital flyer is configured to fit within the viewport.
9. A method of displaying a digital flyer on a communication device, the method
comprising:
requesting at the communication device for a digital flyer at a zoom level, the digital flyer comprising one or more flyer image, the request including information related to a viewport of the communication device;
receiving a flyer image tile within a flyer image tile set of the requested digital flyer associated with the zoom level, the set including multiple copies of the digital flyer segmented into tiles with each copy representing the digital flyer at one of a plurality of zoom levels; and
displaying the flyer image tile on the communication device.
10. The method according to claim 9, further comprising:
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requesting at the communication device for a new flyer image tile based on a viewer action, the request including information related to the viewport of the communication device; and
receiving the new flyer image tile based on the viewer action and displayable within the viewport of the communication device.
1 1. The method according to claim 10, wherein the viewer action is a zoom-in, zoom-out, or pan, or a combination thereof.
12. The method according to claim 9, further comprising:
receiving a flyer image tile not yet displayable within the viewport of the communication device but for caching in a memory of the communication device.
13. The method according to claim 9, further comprising:
requesting at the communication device for flyer-related information associated with the requested digital flyer; and
receiving the requested flyer-related information.
14. The method according to claim 13, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.
15. The method according to claim 13, wherein the flyer-related information is displayed on the viewport of the communication device as a table of content or a navigation strip, or a combination thereof.
16. The method according to claim 9, wherein the zoom level is associated with the most zoomed-out level and the flyer image tile at that zoom level being associated with a copy of the multiple copies wherein at least one of the flyer image of the digital flyer is configured to fit within the viewport.
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17. A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to:
request for a digital flyer at a zoom level, the request including information related to a viewport of the communication device;
receive a flyer image tile within a flyer image tile set of the requested digital flyer, the set including multiple copies of the digital flyer segmented into tiles with each copy representing the digital image at one of a plurality of zoom levels; and > display the flyer image tile on the communication device.
18. An interactive digital flyer system comprising:
a flyer image tiler for creating a flyer image tile set for a digital flyer, the digital flyer comprising one or more flyer image, the flyer image tile set comprising multiple copies of the digital flyer, with each copy of the digital flyer representing the digital flyer at one of a plurality of zoom levels and being segmented into a plurality of flyer image tiles; and
a flyer image tile store for storing the flyer image tile set.
19. The system according to claim 18, wherein the system responds to a request from a communication device by serving the flyer image tile displayable in the viewport of the communication device or to be cached at the communication device, or both.
20. The system according to claim 19, wherein the flyer image tile to be cached at the
communication device being determined based on feedback information from a feedback store.
21. The system according to claim 19, wherein the flyer image tile to be cached at the
communication device being determined based on the viewport of the communication device.
22. The system according to claim 19, wherein the flyer image tile to be cached at the
communication device being determined based on flyer-related information from a flyer data store.
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23. The system according to claim 18, further comprising a flyer data store for storing flyer- related information.
24. The system according to claim 23, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.
25. The system according to claim 18, wherein the flyer image tile store comprises a
plurality of flyer image tile sets, each set being configured for one of a plurality of viewport resolutions.
26. The system according to claim 25, wherein the plurality of viewport resolutions is
associated with known resolutions of display screens.
27. The system according to claim 18, further comprising a feedback data store for storing feedback information.
28. The system according to claim 27, wherein the feedback information comprises
viewscore for each flyer image tile, the viewscore being varied when the flyer image tile is served to a communication device.
29. The system according to claim 28, wherein magnitude of variation of the viewscore being dependent on the flyer image tile served, position of the flyer image tile served relative to the viewport, or the zoom level of the flyer image tile served, or a
combination thereof.
30. The system according to claim 28, wherein the feedback information further comprises date and time at which the viewscore was varied, an IP address of the communication device, or locale information of the communication device, or a combination thereof.
31. The system according to claim 27, wherein the feedback information is used to
generate a feedback report.
32. The system according to claim 31 , wherein the feedback report comprises a frequency map.
33. The system according to claim 27, wherein the feedback information is used to validate flyer-related information stored in a flyer data store.
34. The system according to claim 18, wherein each of the one or more flyer image
represents a page of the digital flyer.
35. The system according to claim 18, wherein a copy of the digital flyer within the flyer image tile set is configured to fit within a viewport having a resolution.
36. A method of creating a flyer image tile set using a flyer image, the method comprising: determining a first dimension associated with a resolution of a viewport of a communication device;
determining a first scaling factor for scaling the flyer image to fit within the first dimension of the viewport;
determining a second dimension associated with a resolution required to display the flyer image at sufficient detail;
determining a second scaling factor for scaling the flyer image to fit within the second dimension;
determining a range between the first and second scaling factors, the range being used to determine a plurality of zoom levels; and
generating a copy of the flyer image at each of the plurality of zoom levels, the copy being segmented into tiles.
37. The method according to claim 36, wherein the plurality of zoom levels is determined based on a binary zoom ratio.
38. The method according to claim 36, wherein the plurality of zoom levels is determined based on a flexible zoom ratio.
The method according to claim 36, further comprising:
removing the copy of the flyer image at one of the plurality of zoom levels from the flyer image tile set.
The method according to claim 36, further comprising:
adding a new copy of the flyer image at a new zoom level absent from the plurality of zoom levels, the new copy being segmented into tiles.
A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to:
determine a first dimension associated with a resolution of a viewport of a communication device;
determine a first scaling factor for scaling the flyer image to fit within the first dimension of the viewport;
determine a second dimension associated with a resolution required to display the flyer image at sufficient detail;
determine a second scaling factor for scaling the flyer image to fit within the second dimension;
determine a range between the first and second scaling factors, the range being used to determine a plurality of zoom levels; and
generate a copy of the flyer image at each of the plurality of zoom levels, the copy being segmented into tiles.
A method of processing a digital flyer comprising:
receiving a request for a digital flyer at a zoom level, the digital flyer comprising one or more flyer image, the request including information related to a viewport of the communication device;
retrieving from a flyer image tile store a flyer image tile within a flyer image tile set of the requested digital flyer, the set including multiple copies of the digital flyer
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segmented into tiles with each copy representing the digital flyer at one of a plurality of zoom levels; and
sending the retrieved flyer image tile to the communication device.
43. The method according to claim 42, further comprising:
receiving a request for a new flyer image tile based on a viewer action, the request including information related to the viewport of the communication device;
retrieving the new flyer image tile from the flyer image tile store, the new flyer image tile being associated with the viewer action and displayable within the viewport of the communication device; and
sending the new flyer image tile to the communication device.
44. The method according to claim 43, wherein the viewer action is a zoom-in, zoom-out, or pan, or a combination thereof.
45. The method according to claim 43, further comprising:
retrieving the new flyer image tile from the flyer image tile store, the new flyer image tile for caching at the communication device.
46. The method according to claim 43, wherein the new flyer image tile for caching at the communication device is based on feedback information from a feedback store.
47. The method according to claim 43, wherein the new flyer image tile for caching at the communication device is based on the viewport of the communication device.
48. The method according to claim 43, wherein the new flyer image tile for caching at the communication device is based on flyer-related information from a flyer data store.
49. The method according to claim 42, further comprising:
retrieving flyer-related information associated with the requested digital flyer from a flyer data store; and
sending the retrieved flyer-related information to the communication device.
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50. The method according to claim 49, wherein the flyer-related information comprises contextual information, point of interest, product specific information or feedback information, or a combination thereof.
51. The method according to claim 42, further comprising:
varying a viewscore of the retrieved flyer image tile, the viewscore being stored in a feedback data store.
52. The method according to claim 51 , wherein magnitude of variation of the viewscore being dependent on the flyer image tile served, position of the flyer image tile served relative to the viewport, or the zoom level of the flyer image tile served, or a
combination thereof.
53. The method according to claim 51 , further comprising:
generating a feedback report using the viewscore.
54. The method according to claim 42, further comprising:
storing date and time at which the flyer image tile was retrieved from the flyer image tile store, the data and time being stored in a feedback data store.
55. A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to:
receive a request for a digital flyer at a zoom level, the digital flyer comprising one or more flyer image, the request including information related to a viewport of the communication device;
retrieve from a flyer image tile store a flyer image tile within a flyer image tile set of the requested digital flyer, the set including multiple copies of the digital flyer segmented into tiles with each copy representing the digital flyer at one of a plurality of zoom levels; and
send the retrieved flyer image tile to the communication device.
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56. A method of displaying a digital flyer with contextual information in a viewport of a communication device, the method comprising:
receiving a source flyer image and polygon mapping information associated with a digital flyer from a server, the polygon mapping information comprising a polygon for defining a polygonal area on the source flyer image, the polygon being tagged with contextual information; and
overlaying the source flyer image with the polygon mapping information.
57. The method according to claim 56, further comprising:
displaying the source flyer image overlaid with the polygon mapping information in the viewport.
58. The method according to claim 56, further comprising:
receiving point of interest information associated with the digital flyer from the server; and
overlaying the source flyer image with the point of interest information.
59. The method according to claim 56, further comprising:
generating navigational information using the polygon mapping information; and displaying the navigational information in a navigation interface.
60. The method according to claim 59, wherein the navigational information comprises a table of content.
61. The method according to claim 60, wherein generating the table of content comprises: locating all top-level polygons not contained within any other polygon;
locating all next-level polygons contained in the top-level polygons but not contained within any other polygon;
setting the next-level polygons located as the new top-level polygons; and
repeating locating all the next-level polygons contained in the new top-level polygon but not contained with any other polygon until all the next-level polygons are located.
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62. The method according to claim 59, wherein the navigational information comprises a navigational strip.
63. The method according to claim 62, wherein the navigational strip comprises a directly proportional navigation strip.
64. The method according to claim 62, wherein the navigational strip comprises a text-only proportional navigation strip.
65. The method according to claim 62, wherein the navigational strip comprises an area proportional navigation strip.
66. The method according to claim 63, wherein generating the directly proportional
navigation strip comprises:
applying a scaling factor to the polygon;
labelling the scaled polygon with the contextual information corresponding to the polygon; and
displaying the scaled polygon in the navigation interface.
67. The method according to claim 66, further comprising:
displaying viewport information using the scaling factor.
68. The method according to claim 66, further comprising:
plotting point of interest information using the scaling factor.
69. The method according to claim 66, further comprising:
aligning the polygon along a grid prior to applying the scaling factor.
70. The method according to claim 64, wherein generating the text-only proportional
navigation strip comprises:
applying a scaling factor to the polygon;
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labelling the scaled polygon at a reference point with the contextual information corresponding to the polygon;
creating a bounding box around the label;
removing the scaled polygon; and
displacing the label in a reference direction until the bounding box encounters a bounding box of another label or an edge of the navigation strip.
71. The method according to claim 70, further comprising:
displaying viewport information using the scaling factor.
72. The method according to claim 70, further comprising:
plotting point of interest information using the scaling factor.
73. The method according to claim 70, further comprising:
aligning the polygon along a grid prior to applying the scaling factor.
74. The method according to claim 65, wherein generating the area proportional navigation strip comprises:
determining a scaling factor relating the polygonal area of the polygon to distance on the navigation strip;
ordering the polygon based on a criteria; and
creating the navigation strip using the ordered polygon, wherein the distance on the navigation strip being determined by applying the scaling factor to the polygonal area of the ordered polygon.
75. The method according to claim 74, further comprising:
displaying viewport information using the scaling factor.
76. The method according to claim 56, further comprising:
generating related information using the polygon mapping information; and
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displaying the related information in a related information interface.
77. The method according to claim 76, wherein the related information comprises
information contained in a related digital flyer.
78. The method according to claim 77, wherein generating the related information
contained in the related digital flyer comprises:
retrieving all related digital flyers, the relevancy being based on the polygon mapping information of the digital flyer and polygon information of the related digital flyers; ordering the retrieved related digital flyers based on the relevancy; and
displaying the retrieved related digital flyers in the related information interface.
79. The method according to claim 78, wherein the retrieved relevant digital flyers is
displayed in the related information interface using an area proportional navigation strip.
80.1 The method according to claim 56, wherein the source flyer image comprises a non- tiled flyer image.
81. The method according to claim 56, wherein the source flyer image is a tiled flyer image from a flyer image tile set, the set including multiple copies of the digital flyer segmented into a plurality of flyer image tiles with each copy representing the digital flyer at one of a plurality of zoom levels.
82. The method according to claim 56, wherein overlaying the source flyer image with the polygon mapping information comprises storing the polygon mapping information in a data layer of the digital flyer.
83. A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to:
receive a source flyer image and polygon mapping information associated with a digital flyer from a server, the polygon mapping information comprising a polygon for
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defining a polygonal area on the source flyer image, the polygon being tagged with contextual information; and
overlay the source flyer image with the polygon mapping information.
84. A system for contextualizing a digital flyer, comprising:
a polygon mapping module for incorporating contextual information in the digital flyer using polygon mapping information, the polygon mapping information comprising a polygon for defining a polygonal area on a source flyer image of the digital flyer, the polygon being tagged with the contextual information; and
a flyer data store for storing the tagged polygon.
85. The system according to claim 84, wherein the polygon mapping module further
comprises an interface to allow a user to define the polygon and tag the polygon with the contextual information.
86. The system according to claim 85, wherein the interface is further configured to allow the user to define a point of interest on the flyer image.
87. The system according to claim 86, wherein the interface provides feedback information retrieved from a feedback data store to the user to help the user define the point of interest.
88. The system according to claim 84, wherein the polygon mapping module defines the polygonal area using polygon and tags the polygon based on predetermined
information.
89. The system according to claim 84, wherein the polygon mapping module defines a
point of interest on the source flyer image based on predetermined information.
90. The system according to claim 88 or 89, wherein the predetermined information
comprises feedback information from a feedback data store.
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The system according to claim 88 or 89, wherein the predetermined information comprises information agreed between a vendor and a publisher.
The system according to claim 84, wherein the polygon mapping information comprises a plurality of polygons defining a plurality of polygonal area.
The system according to claim 92, wherein the plurality of polygons are overlapping.
The system according to claim 84, wherein the digital flyer comprises one or more flyer image and the source flyer is at least one of the one or more flyer image.
The system according to claim 84, wherein the source flyer image is a tiled flyer image from a flyer image tile set, the set including multiple copies of the digital flyer segmented into a plurality of flyer image tiles with each copy representing the digital flyer at one of a plurality of zoom levels.
A method for displaying a digital flyer comprising a flyer image tile set on a
communication device, the method comprising:
retrieving a flyer image tile from the flyer image tile set, the flyer image tile being associated with the most zoomed-out state of a viewport of the communication device, the retrieved flyer image tile being associated with an underlay viewport; retrieving a flyer image tile from the flyer image tile set, the flyer image tile being associated with the current zoom level of the viewport, the retrieved flyer image tile being associated with a current viewport;
displaying in the viewport, a portion of the flyer image tile associated with the underlay viewport that is visible in the viewport; and
overlaying onto the portion of the flyer image tile associated with the underlay viewport that is displayed in the viewport, a portion of the flyer image tile associated with the current viewport that is visible in the viewport.
The method according to claim 96, wherein the flyer image tile associated with the underlay viewport or the current viewport, or both, are retrieved from a server and stored in memory on the communication device.
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98. The method according to claim 96, further retrieving flyer image tiles from the flyer image tile set based on viewer action.
99. The method according to claim 98, wherein the retrieved flyer image tiles from the flyer image tile set based on viewer action are received from the server.
100. The method according to claim 98, wherein the viewer action is a pan and the method further comprises determining the direction of the pan, or the speed of the pan, or a combination thereof.
101. The method according to claim 98, wherein the viewer action is a zoom and the
method further comprises determining rate of the zoom.
102. The method according to claim 96, further establishing a relationship between the
current viewport and the underlay viewport, the relationship being used to translate viewer's action on the current viewport to the underlay viewport.
103. The method according to claim 02, wherein the relationship is based on zoom ratio between the current viewport and the underlay viewport.
104. A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to
retrieve a flyer image tile from the flyer image tile set, the flyer image tile being associated with the most zoomed-out state of a viewport of the communication device, the retrieved flyer image tile being associated with an underlay viewport; retrieve a flyer image tile from the flyer image tile set, the flyer image tile being associated with the current zoom level of the viewport, the retrieved flyer image tile being associated with a current viewport;
display in the viewport, a portion of the flyer image tile associated with the underlay viewport that is visible in the viewport; and
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overlay onto the portion of the flyer image tile associated with the underlay viewport that is displayed in the viewport, a portion of the flyer image tile associated with the current viewport that is visible in the viewport.
105. A system on a communication device comprising:
a pre-loading module configured to retrieve a first and a second set of flyer image tiles from a flyer image tile set stored in memory, the first set of flyer image tiles being associated with the most zoomed-out state and the second set of flyer image tiles being associated with the current zoom level of a viewport of the communication device, the pre-loading module further configured to associate the first set of flyer image tiles with an underlay viewport and the second set of flyer image tiles with a current viewport; and
a display module configured to display the first set of flyer image tiles that are visible in the viewport and overlay the second set of flyer image tiles visible in the viewport onto the first set of flyer image tiles.
106. The system according to claim 105, wherein the flyer image tile set is stored in the memory of a server, and the system further comprises:
a communication module configured to retrieve the first set of flyer image tiles or the second set of flyer image tiles, or both, from the server.
107. The system according to claim 105, wherein the retrieved first and second sets of flyer image tiles are based on viewer action.
108. The system according to claim 107, wherein the viewer action is a pan and the preloading module is further configured to determine direction of the pan, or speed of the pan, or a combination thereof.
109. The system according to claim 107, wherein the viewer action is a zoom and the preloading module is further configured to determine rate of the zoom.
110. The system according to claim 105, wherein the pre-loading module is further
configured to establish a relationship between the current viewport and the underlay
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viewport, the relationship being used to translate viewer's action on the current viewport to the underlay viewport.
111. The system according to claim 110, wherein the relationship is based on zoom ratio between the current viewport and the underlay viewport.
112. A method of managing memory of an interactive flyer system, comprising:
determining that the memory requires management;
ordering flyer image tiles stored in the memory in z-order; and
for each top z-order flyer image tile,
determining portion of the flyer image tiles stored in the memory that is covered by the top z-order flyer image tile; and
removing from the memory the determined portion of the flyer image tiles.
113. The method according to claim 112, wherein determining portion of the flyer image tiles stored in the memory that is covered by the top z-order flyer image tile comprises determining intersection between the top z-order flyer image tile and the ordered flyer image tiles.
114. The method according to claim 112, wherein the flyer image tiles stored in the memory are associated with a set of flyer image tiles comprising multiples copies of a tiled flyer image, with each copy associated with one of a plurality of zoom levels based on a flexible zoom ratio. 15. The method according to claim 112, wherein determining that the memory requires management comprises determining that a trigger condition has been satisfied.
116. The method according to claim 115, wherein the trigger condition being based on a pre-determined memory capacity threshold, or a predetermined elapsed time since last memory management, or both.
117. The method according to claim 112, wherein ordering flyer image tiles stored in the memory in z-order comprises ordering the flyer image tiles from first z-order layer to nth
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z-order layer, wherein the first z-order layer is associated with layer of the flyer image tiles first seen by a viewer through a viewport of a communication device.
118. A computer-readable medium comprising instructions in code which when loaded into a memory and executed by a processor of a communication device causes the communication device to:
determine that the memory requires management;
order flyer image tiles stored in the memory in z-order; and
for each top z-order flyer image tile,
determine portion of the flyer image tiles stored in the memory that is covered by the top z-order flyer image tile; and
remove from the memory the determined portion of the flyer image tiles.
119. The computer-readable medium according to claim 118, wherein the instruction to
determine portion of the one or more flyer image tiles stored in the memory that is covered by the top z-order flyer image tile comprises instructions to determine intersection between the top z-order flyer image tile and the ordered flyer image tiles.
120. The computer-readable medium according to claim 118, wherein the digital flyer
comprises one or more sets of flyer image tiles, each set comprising multiples copies of the digital flyer segmented into tiles, with each copy representing one of a plurality of zoom levels based on a flexible zoom ratio.
121. The computer-readable medium according to claim 118, wherein the instructions to determine that the memory requires management comprises instructions to determine that a trigger condition has been satisfied.
122. The computer-readable medium according to claim 121 , wherein the trigger condition being based on a pre-determined memory capacity threshold, or a predetermined elapsed time since last memory management, or both.
123. The computer-readable medium according to claim 118, wherein the instructions to order the one or more flyer image tiles stored in the memory in z-order comprises
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instruction to order the flyer image tiles from first z-order layer to nth z-order layer, wherein the first z-order layer is associated with layer of the flyer image tiles first seen by a viewer through a viewport of the communication device.
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