JP6113467B2 - Information processing system, information processing device, server, terminal device, information processing method, and program - Google Patents

Description

  Embodiments of the present invention relate to an information processing system, an information processing device, a server, a terminal device, an information processing method, and a program. The present invention relates to an information processing device, a server, a terminal device, an information processing method, and a program.

  2. Description of the Related Art Conventionally, there has been known a technique for acquiring post information on a station that the user is impressed (hereinafter referred to as “attention station”) in real time and displaying the acquired post information. Patent Document 1 discloses a technique for determining the display frequency (display interval) of advertisement information to be displayed on a web page based on the display count, size, and category.

JP 2011-96093 A

  In general, the timeline that displays a predetermined number of post information based on the post time changes according to the post frequency of the post information, so the time that the advertisement is effective (hereinafter referred to as “advertising effect display time”) Depends on the frequency of posting information. Therefore, the higher the posting frequency, the shorter the advertisement effect display time, and as a result, the advertisement effect is reduced.

  However, the technique of Patent Document 1 is a technique for determining (that is, controlling) the display frequency of advertisement information to be displayed on a web page, and effectively advertising information according to the posting frequency of posted information on a timeline. Can not be provided.

  The present invention has been made in view of the above problems. An object of the present invention is to effectively provide advertisement information according to the posting frequency of posting information.

  The information processing system according to the embodiment of the present invention displays post information and advertisement information on a timeline in which a predetermined number of information is displayed in time series. The information processing system includes an information acquisition unit that acquires the posting information and the advertisement information, a timing determination unit that determines an output timing of the advertisement information based on an effective time of the timeline, and the posting Output control means for outputting information and outputting the advertisement information according to the output timing.

  ADVANTAGE OF THE INVENTION According to this invention, advertisement information can be provided effectively according to the posting frequency of posting information.

The block diagram which shows the structure of the information processing system 1 of this embodiment. The sequence diagram of the information processing of this embodiment. Explanatory drawing of S1-30 of this embodiment. The figure which shows the data structure of the update request of this embodiment. The flowchart of the output information creation process of this embodiment. The figure which shows the data structure of contribution information DB of this embodiment. Explanatory drawing of the 1st example of the effective time of this embodiment. Explanatory drawing of the 2nd example of the effective time of this embodiment. Explanatory drawing of S1-106 corresponding to the 1st example (FIG. 7) of the effective time of this embodiment. Explanatory drawing of S1-106 corresponding to the 2nd example (FIG. 8) of effective time of this embodiment. Explanatory drawing of S1-32 corresponding to the 2nd example (FIG. 8 and 10) of the effective time of this embodiment. Explanatory drawing of S1-32 of the modification of this embodiment.

  The present embodiment will be described with reference to the drawings.

  A configuration of the information processing system 1 according to the present embodiment will be described. FIG. 1 is a block diagram illustrating a configuration of an information processing system 1 according to the present embodiment.

  As illustrated in FIG. 1, the information processing system 1 includes a server 10, a terminal device 30, and a network 50. The server 10 and the terminal device 30 can communicate with each other via the network 50. The number of servers 10 may be one or a plurality. The number of terminal devices 30 may be one or plural. The network 50 may be a wired network or a wireless network. Communication between the server 10 and the terminal device 30 is performed via a medium other than the network 50 (for example, a data bus cable such as USB (Universal Serial Bus) or a removable medium such as SD (Secure Digital) card). May be.

  The server 10 includes a server control unit 12, a server storage unit 14, and a server communication unit 16.

  The server control unit 12 includes a server communication control unit 120, a server information acquisition unit 121, a server output control unit 122, and a timing determination unit 124. Each unit of the server control unit 12 will be described later.

  The server storage unit 14 stores data handled by the server control unit 12. For example, the server storage unit 14 includes road network information (road network DB (Data Base)) indicating a road network, and traffic network information (traffic network DB) indicating traffic network and operation information of a transportation system passing through a station. , Facility information (facility information DB) indicating a facility associated with at least one of a road network and a traffic network, a posting information DB in which posted information is stored, an advertising information DB in which advertising information is stored, and server control Application that can be executed by the unit 12 is stored.

  The server communication unit 16 is a communication interface between the server 10 and the network 50.

  The terminal device 30 includes a terminal control unit 32, a terminal storage unit 34, a terminal communication unit 36, an operation unit 38, a positioning unit 40, and a display unit 42. For example, the terminal device 30 is a desktop computer, a notebook computer, a mobile phone, a smartphone, a tablet terminal, or a car navigation device.

  The terminal control unit 32 includes a terminal communication control unit 320, a terminal information acquisition unit 321, a terminal output control unit 322, and a request issue unit 324. Each unit of the terminal control unit 32 will be described later.

  The terminal storage unit 34 stores data handled by the terminal control unit 32. For example, the terminal storage unit 34 stores user information and an application that can be executed by the terminal control unit 32.

  The terminal communication unit 36 is a communication interface between the terminal device 30 and the network 50.

  The operation unit 38 receives a user instruction from the user. For example, the operation unit 38 is a touch panel. In this case, the user gives a user instruction to the terminal device 30 by performing a predetermined operation (for example, touch or swipe) using the touch panel. The operation unit 38 receives a user instruction in accordance with an operation performed by the user.

  The positioning unit 40 acquires positioning information. The positioning information includes positioning position information indicating the positioning position of the terminal device 30 and positioning direction information indicating the positioning direction of the terminal device 30. For example, the positioning unit 40 is a GPS (Global Positioning System) receiver.

  The display unit 42 displays various information. For example, the display unit 42 is a liquid crystal display or an organic EL (Electroluminescence) display. The operation unit 38 and the display unit 42 may be an integrated module (for example, a touch panel display).

  The server storage unit 14 and the terminal storage unit 34 may be provided outside the server 10 and the terminal device 30, respectively, and may be connected to the server 10 and the terminal device 30 via the network 50.

  Information processing according to the present embodiment will be described. FIG. 2 is a sequence diagram of information processing according to the present embodiment. The information processing in FIG. 2 is started when the terminal control unit 32 starts an information processing application. An information processing application is a computer program for causing a computer to execute information processing.

  <S1-30> The server 10 or the terminal device 30 performs an update request issue process for requesting the execution of the output information creation process (S1-10).

  FIG. 3 is an explanatory diagram of S1-30 of the present embodiment.

  The posting information display screen shown in FIG. 3A is displayed on the display unit 42 of the terminal device 30. The posted information display screen includes a timeline TL, a scroll bar 38a, and an update icon 38b (instruction receiving means realized by the operation unit 38 and the display unit 42). The timeline TL includes k (1 ≦ k ≦ n) pieces of information (1 ≦ k ≦ n) that can be displayed on the timeline TL among n (n ≧ 2) pieces of post information that the terminal device 30 can acquire from the server 10 at a time ( Post information and advertisement information) are displayed in time series. The value of n is a fixed value or a value arbitrarily determined by the user. The value of k is determined by at least one of the size of the display unit 42 and the display size of the posted information displayed on the timeline TL.

  For example, in the timeline TL, k pieces of post information are provided in time series from post information having a post time closest to the information acquisition request time (specifically, the time when the update request issuance process is performed). Displayed side by side. In the present embodiment, advertisement information is also displayed on the timeline TL in which k pieces of post information are displayed side by side as described above.

  When the user performs a scroll operation, for example, by operating the scroll bar 38a, the information displayed on the timeline TL changes as shown in FIG. Thereby, the user can display the advertisement information whose elapsed time from posting is within the valid time (that is, the scroll bar 38a is not displayed in the timeline TL when the scroll bar 38a is positioned at the top). The advertisement information displayed on the timeline TL when moving downward can be seen. The scroll operation is not limited to the one recognized through the operation of the scroll bar 38a, but is recognized through the scroll operation from the operation unit 38 such as a mouse or the flick operation when the display unit 42 is a touch panel. It may be a thing.

  In the first example of S1-30, since the server 10 issues an update request every predetermined time and executes S1-10 in response to the update request, the posted information display fields (1) to (1) to The posting information displayed in (k) is updated every predetermined time even if the user does not operate the terminal device 30. In particular, when the predetermined time is extremely short, the posted information is updated in real time. That is, the first example of S1-30 is an example of push-type transmission.

  In the second example of S1-30, the terminal device 30 issues an update request to the server 10, and the server 10 executes S1-10 in response to the update request, so the posted information display field on the posted information display screen The posting information displayed in (1) to (k) is updated according to the timing at which the terminal device 30 issues an update request. That is, the second example of S1-30 is an example of pull-type transmission.

  More specifically, when the user performs a predetermined operation on the operation unit 38, the request issuing unit 324 issues an update request. Thereby, the user can download the advertisement information (that is, posted information not acquired by the terminal device 30) from the server 10 whose elapsed time after posting is after the valid time. For example, the predetermined operation is a touch of the update icon 38b or a swipe in a predetermined direction of the timeline TL.

  FIG. 4 is a diagram illustrating a data structure of the update request according to the present embodiment.

  As illustrated in FIG. 4, the update request includes a user ID (Identification) and a last update date / time. The user ID is information that identifies the user of the terminal device 30. The last update date and time is the date and time when the terminal device 30 issued the latest update request or the date and time when the terminal device 30 acquired the output information corresponding to the latest update request.

  <S1-10> The server 10 executes output information creation processing.

  The output information processing of this embodiment will be described. FIG. 5 is a flowchart of output information creation processing according to this embodiment.

  <S1-100> The server information acquisition unit 121 acquires output target information based on the update request. For example, the server information acquisition unit 121 acquires post information for update (that is, post information that has not been transmitted to the terminal device 30) from the post information DB of the server storage unit 14, and the advertisement in the server storage unit 14 Advertisement information to be displayed together with the posted information is acquired from the information DB.

  FIG. 6 is a diagram showing the data structure of the posting information DB of this embodiment.

  As shown in FIG. 6, the posting information DB stores a plurality of posting information and a posting information management table.

  Each post information includes a post ID and information associated with the post ID (post content, post date and post position information). The post ID is information for identifying post information. The posted content is information including at least one of a character, an image, a moving image, and a URL (Uniform Resource Locator). The posting date and time is information indicating the date and time when the posting information is posted (for example, the date and time when the terminal device 30 acquired the posting information or the date and time when the posting information was stored in the posting information DB). The posting position information is information indicating a position where the posting information is posted (hereinafter referred to as “posting position”) (for example, a positioning position when the terminal device 30 acquires the posting information).

  The post information management table is information for managing post information to be provided to the terminal device 30. The posting information management table includes a user ID and information (transmission list) associated with the user ID. The transmission list is information indicating a set of post IDs of post information for update.

  Post information for update is included in the transmission list associated with the user ID included in the update request among all the post information stored in the post information DB and is included in the update request It is n pieces of posting information having posting dates after the date.

  In addition, for example, the server information acquisition unit 121 may advertise information related to the posted information (for example, keyword) based on at least one of the posted content of the posted information (for example, a character string (ie, keyword)) and the posted position information. Or the advertisement information of the facility corresponding to the position indicated by the posting position information).

  <S1-101> When the output target information acquired in S1-100 is advertisement information (S1-101: Y), the process proceeds to S1-102. On the other hand, when the output target information acquired in S1-100 is post information (S1-101: N), the process proceeds to S1-106.

  <S1-102> The timing determination unit 124 calculates the effective time of the timeline. The effective time corresponds to a time (hereinafter referred to as “advertisement effect display time”) at which the advertisement information can effectively display the advertisement effect at a future time point.

  FIG. 7 is an explanatory diagram of a first example of the effective time according to the present embodiment.

  At time t0, as shown in FIG. 7A, post information or advertisement information is displayed from the first post display column (1) to the final post display column (k) of the timeline TL, respectively. At time t0, the advertisement information displayed in the post display column (1) in FIG. 7A disappears from the timeline TL at time t1 (t1> t0) as shown in FIG. 7B. In the example of FIG. 7, the valid time is a time (t1-t0) from when the advertisement information is displayed at the head of the timeline TL until it disappears from the timeline TL. This valid time (t1-t0) is a time during which the advertisement information continues to exist in the timeline TL, and becomes shorter as the posting frequency of the posting information increases.

  FIG. 8 is an explanatory diagram of a second example of the effective time according to the present embodiment.

  At time t0, as shown in FIG. 8 (A), the acquisition group G, which is an acquisition unit of post information (that is, a set of post information transmitted at once from the server 10 to the terminal device 30) includes post information and Contains advertising information. At time t0, the advertisement information located at the beginning of the acquisition group G in FIG. 8A disappears from the acquisition group G as shown in FIG. 8B at time t2 (t2> t0). The valid time in the example of FIG. 8 is the time (t2-t0) from when the advertisement information is located at the head of the acquisition group G until it disappears from the acquisition group G. This valid time (t2-t0) is a time during which the posting information continues to exist in the acquisition group G, and becomes shorter as the posting frequency of the posting information increases.

  Next, a third example of the effective time according to the present embodiment will be described. In the third example of the valid time, the timing determination unit 124 calculates the valid time based on the past posting information update frequency.

  For example, the timing determination unit 124 accesses the posting information DB in the server storage unit 14 and acquires update history information indicating the update frequency of past posting information. Next, the timing determination unit 124 calculates the average value of the posted information transmitted within a certain past period based on the update history information. Next, based on the calculated average value, the timing determination unit 124 calculates, as an effective time, a predicted value of a time during which advertisement information output in S1-106, which will be described later, can exist in the timeline TL. This valid time becomes shorter as the number of pieces of post information transmitted within a certain past period increases.

  Note that the first to third examples of the effective time can be combined with each other.

  <S1-104> The timing determination unit 124 determines the output timing of the advertisement information based on the valid time calculated in S1-102.

  <S1-106> The server output control unit 122 outputs output information. The output information is at least one post information or at least one advertisement information acquired in S1-100. That is, the posting information is output without executing S1-102 and S1-104, while the advertising information is determined in S1-104 by executing S1-102 and S1-104. Is output based on the output timing.

  FIG. 9 is an explanatory diagram of S1-106 corresponding to the first example (FIG. 7) of the effective time according to the present embodiment.

  FIG. 9A is similar to FIG. At time t1, as shown in FIG. 9B, the advertisement information displayed in the first post display column (1) of the timeline TL at time t0 disappears from the timeline TL and appears in the post display column (1). Advertisement information is newly displayed. That is, the advertisement information moves from the post display column (k) at the end of the timeline TL to the top post display column (1) at time t1. Since the advertisement information is output at intervals of the valid time (t1-t0), even when the valid time has elapsed from the time t1, the advertisement information is displayed in the posting display field of the timeline TL as in FIG. 9B. Move from (k) to the first post display column (1). According to the example of FIG. 9, it is possible to maintain a state where the advertisement information is displayed on the timeline TL.

  FIG. 10 is an explanatory diagram of S1-106 corresponding to the second example (FIG. 8) of the valid time according to the present embodiment.

  FIG. 10A is similar to FIG. At time t2, as shown in FIG. 10 (B), the advertisement information located at the beginning of the acquisition group G at time t0 disappears from the acquisition group G, and the advertisement information is newly arranged at the beginning of the acquisition group G. . That is, the advertisement information moves from the end of the acquisition group G to the top at time t2. Since the advertisement information is output at intervals of the valid time (t2-t0), even when the valid time has elapsed from time t2, the advertisement information is moved from the end of the acquisition group G to the top as in FIG. Moving. According to the example of FIG. 10, it is possible to maintain a state where the advertisement information is arranged in the acquisition group G. Thereby, the advertisement effect display time is maintained, and as a result, the advertisement effect can be improved.

  In S1-106 corresponding to the third example of the valid time, the post information is sequentially output in the order of post time, while the advertisement information is output at the output timing determined in S1-104. Thereby, the terminal device 30 can acquire advertisement information according to the valid time.

  Next, the server communication control unit 120 transmits the created output information to the terminal device 30 via the server communication unit 16 and the network 50.

  <S1-32> When the output information is transmitted from the server 10, the terminal device 30 displays the output information on the display unit 42.

  In the first example (FIGS. 7 and 9) or the third example of the effective time according to the present embodiment, the posting information display screen shown in FIG. Thereby, even if the user does not operate the scroll bar 38a, the advertisement effect display time is maintained, and as a result, the advertisement effect can be improved.

  FIG. 11 is an explanatory diagram of S1-32 corresponding to the second example (FIGS. 8 and 10) of the effective time according to the present embodiment.

  In the example of the second effective time example (FIGS. 8 and 10) of the present embodiment, as shown in FIG. 11A, even if the advertisement information is not displayed on the timeline TL at the time t2, the user By operating the scroll bar 38a, the advertisement information is displayed in the posting display field (k-1) without operating the update icon 38b. Thereby, even if the user does not operate the update icon 38b, the advertisement effect display time is maintained, and as a result, the advertisement effect can be improved.

  FIG. 12 is an explanatory diagram of S1-32 of a modification of the present embodiment.

  As shown in FIG. 12, the terminal device 30 is a posted information display screen having a user interface in which posted information is arranged for each railway station, and is located at a position corresponding to at least one station. The posting information display screen on which the timeline TL is arranged may be displayed on the display unit 42. In the example of FIG. 12, the advertisement information 1 common to the B station and the D station is arranged on the time line of the B station and the D station, and the advertisement information 2 regarding the E station is arranged on the time line of the E station. .

  According to this embodiment, advertisement information can be effectively provided according to the posting frequency of posting information. As a result, the advertisement information exists in the timeline TL (that is, the position where the user can browse without operating the scroll bar 38a) or the acquisition group G (that is, the position where the user can browse without operating the update button 38b). Can be maintained. Thereby, the advertisement effect display time is maintained, and as a result, the advertisement effect can be improved.

  In this embodiment, in S1-104, the timing determination unit 124 may determine the output timing based on the advertising fee paid by the advertiser for the advertising information in addition to the valid time. More specifically, the timing determination unit 124 calculates the output interval according to the average effective time that is the average value of the effective time according to the example of FIG. 7 or FIG. The output timing is determined so as to be short, and the output timing is determined so that the output interval is long for advertisement information with a low advertising fee. Thereby, the advertising effect can be improved as the advertising information has a higher advertising fee.

  Moreover, in this embodiment, even if the server information acquisition part 121 acquires the delay time of a transportation system based on the posting content of posting information in S1-100, and acquires the advertising information according to the acquired delay time. Good.

  In this embodiment, in S1-106, the server output control unit 122 may output image data of a posting information display screen as shown in FIG. 9, 11 or 12 as output information. Specifically, the server output control unit 122 generates the posting information display screen image data by arranging the posting information at a position corresponding to the posting time and the advertising information at a position corresponding to the output timing. The generated image data may be transmitted to the terminal device 30. In this case, in S <b> 1-32, the terminal device 30 displays the image data output from the server 10 on the display unit 42.

  In the present embodiment, in S1-106, the server output control unit 122 sets the posting information arrangement according to the posting time and the output timing as in the posting information display screen as shown in FIG. Placement information indicating the corresponding advertisement information placement, post information, and placement information may be output as output information. Specifically, the server output control unit 122 generates first arrangement information indicating posting information arrangement based on the posting time, generates second arrangement information indicating advertisement information arrangement based on the output timing, and The first arrangement information, the second arrangement information, the posting information, and the advertisement information may be transmitted to the terminal device 30. In this case, in S1-32, the terminal device 30 arranges the posting information and the advertisement information output from the server 10 based on the first arrangement information and the second arrangement information, respectively, as shown in FIG. The posting information display screen as shown in 11 or 12 is generated, and the generated posting information display screen is displayed on the display unit 42.

  At least a part of the information processing system 1 according to the present embodiment may be configured by hardware or software. When configured by software, a program for realizing at least a part of the functions of the information processing system 1 may be stored in a recording medium such as a flexible disk or a CD-ROM, and read and executed by a computer. The recording medium is not limited to a removable medium such as a magnetic disk or an optical disk, but may be a fixed recording medium such as a hard disk device or a memory.

  Further, a program that realizes at least a part of functions of the information processing system 1 according to the present embodiment may be distributed via a communication line (including wireless communication) such as the Internet. Further, the program may be distributed in a state where the program is encrypted, modulated or compressed, and stored in a recording medium via a wired line such as the Internet or a wireless line.

  In addition, this invention is not limited to embodiment mentioned above, It deform | transforms and implements a component in the range which does not deviate from the summary. Various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the above-described embodiments. For example, you may delete a some component from all the components shown by embodiment mentioned above. Furthermore, constituent elements over different embodiments may be appropriately combined.

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Server 12 Server control part 120 Server communication control part 121 Server information acquisition part 122 Server output control part 124 Timing determination part 14 Server storage part 16 Server communication part 30 Terminal device 32 Terminal control part 320 Terminal communication control part 321 Terminal information acquisition unit 322 Terminal output control unit 324 Request issue unit 34 Terminal storage unit 36 Terminal communication unit 38 Operation unit 40 Positioning unit 42 Display unit

Claims (11)

An information processing system for displaying post information and advertisement information on a timeline in which a predetermined number of information is displayed in time series,
Information acquisition means for acquiring the posting information and the advertisement information;
Output control for outputting the posted information and controlling the display state of the advertisement information on the timeline based on an advertisement effect display time which is a time during which the advertisement information on the timeline effectively displays an advertisement effect Means,
An information processing system comprising: The information processing system according to claim 1, wherein the advertisement effect exhibiting time is a time during which the advertisement information exists in the timeline. The information acquisition means acquires the posted information and the advertisement information in an acquisition group unit composed of a plurality of information, and the advertisement effect display time is a time during which the advertisement information exists in the acquisition group. The information processing system according to claim 1 or 2. The advertisement effect display time is a time corresponding to an average value of the time when each of a plurality of pieces of posted information displayed on the timeline is displayed on the timeline, and the output control means displays the advertisement effect display The information processing system according to claim 1, wherein output of the advertisement information is controlled at an output interval based on time . 5. The information processing system according to claim 1, wherein the output control unit outputs the advertisement information at a timing based on the advertisement effect display time and an advertisement fee of the advertisement information . The information acquisition unit acquires the advertisement information corresponding to the posted content of the posted information processing system according to any one of claims 1 to 5. An information processing apparatus that displays posting information and advertisement information on a timeline in which a predetermined number of information is displayed in time series,
Information acquisition means for acquiring the posting information and the advertisement information;
Output control for outputting the posted information and controlling the display state of the advertisement information on the timeline based on an advertisement effect display time which is a time during which the advertisement information on the timeline effectively displays an advertisement effect Means,
An information processing apparatus comprising: A server that outputs post information and advertisement information to be displayed on a timeline in which a predetermined number of information is displayed in time series, the information acquisition means for acquiring the post information and the advertisement information;
Output control for outputting the posted information and controlling the display state of the advertisement information on the timeline based on an advertisement effect display time which is a time during which the advertisement information on the timeline effectively displays an advertisement effect Means,
A server comprising: A terminal device that displays posting information and advertisement information on a timeline in which a predetermined number of information is displayed in time series,
Information acquisition means for acquiring the posting information and the advertisement information;
Output timing determined based on an advertisement effect display time which is a time for displaying the posted information on the timeline according to the posting time of the posted information and the advertisement information on the timeline effectively displaying the advertisement effect Display means for displaying the advertisement information on the timeline according to the terminal device. An information processing method for displaying post information and advertisement information on a timeline in which a predetermined number of information is displayed in time series,
An information acquisition means for acquiring the post information and the advertisement information;
The output control means outputs the posted information, and the display state of the advertisement information on the timeline based on the advertisement effect display time, which is the time when the advertisement information in the timeline effectively displays the advertisement effect A step of controlling
The information processing method characterized by performing. A program for displaying post information and advertisement information on a timeline in which a predetermined number of information is displayed in time series,
An information acquisition step for acquiring the post information and the advertisement information in a computer;
Output control for outputting the posted information and controlling the display state of the advertisement information on the timeline based on an advertisement effect display time which is a time during which the advertisement information on the timeline effectively displays an advertisement effect Steps,
A program characterized by having executed.